The 2000-2005 World Outlook for Ready-to-drink Coffee (Strategic Planning Series)

The 2000-2005 World Outlook for Ready-to-drink Coffee www.icongroupedition.com Ó2002 Icon Group Ltd. ii COPYRIGHT N...

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The 2000-2005 World Outlook for Ready-to-drink Coffee

www.icongroupedition.com

Ó2002 Icon Group Ltd.

ii

COPYRIGHT NOTICE ISBN: 0-7576-5357-X

All of Icon Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report.

IMPORTANT DISCLAIMER

Neither Icon Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report.



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About Icon Group Ltd. Icon Group Ltd.’s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email: [email protected]. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group Customer Service 4370 La Jolla Village Drive, Fourth Floor San Diego, CA 92122 USA Tel: 858-546-4340 Fax: 858-546-4341 Email: [email protected] URL: www.icongroupedition.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongroupedition.com


Contents

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Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 2

Overview Market Potential Estimation Methodology The Worldwide Market Potential for Ready-to-Drink Coffee

AFRICA: READY-TO-DRINK COFFEE

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37

Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Ghana Guinea Guinea-Bissau Ivory coast Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria


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9 9 11 12

12 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 Ó2002 Icon Group Ltd.

Contents

2.38 2.39 2.40 2.41 2.42 2.43 2.44 2.45 2.46 2.47 2.48 2.49 2.50 2.51 2.52 2.53 3

Republic of Congo Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Zambia Zimbabwe

ASIA: READY-TO-DRINK COFFEE

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27

Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam


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32 32 33 33 34 34 35 35 36 36 37 37 38 38 39 39 40

40 42 42 43 43 44 44 45 45 46 46 47 47 48 48 49 49 50 50 51 51 52 52 53 53 54 54 Ó2002 Icon Group Ltd.

Contents

4

EUROPE: READY-TO-DRINK COFFEE

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43

Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland


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55 57 57 58 58 59 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73 73 74 74 75 75 76 76 77 77 Ó2002 Icon Group Ltd.

Contents

4.44 4.45 5

78 78

LATIN AMERICA: READY-TO-DRINK COFFEE

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 6

Ukraine United Kingdom

79

Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela

79 80 81 81 82 82 83 83 84 84 85 85 86 86 87 87 88 88 89 89 90

NORTH AMERICA & THE CARIBBEAN: READY-TO-DRINK COFFEE

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18

Executive Summary Antigua and Barbuda Bahamas Barbados Bermuda Canada Cuba Dominica Dominican Republic Grenada Haiti Jamaica Martinique Netherlands Antilles St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago


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91

91 93 93 94 94 95 95 96 96 97 97 98 98 99 99 100 100 101 Ó2002 Icon Group Ltd.

Contents

6.19 7

102

Executive Summary American Samoa Australia Fiji Kiribati Marshall Islands Micronesia Federation Nauru New Zealand Palau Solomon Islands Tonga Tuvalu Vanuatu

102 103 104 104 105 105 106 106 107 107 108 108 109 109

THE MIDDLE EAST: READY-TO-DRINK COFFEE

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 9

101

OCEANA: READY-TO-DRINK COFFEE

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 8

United States

110

Executive Summary Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Qatar Saudi Arabia Syrian Arab Republic Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen

110 112 112 113 113 114 114 115 115 116 116 117 117 118 118 119 119 120 120 121 121 122 122

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group Ltd. User Agreement Provisions


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123

123 124 Ó2002 Icon Group Ltd.

Ready-to-drink Coffee

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1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group’s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for ready-to-drink coffee across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: million US $. As shown in the report, the market potential for ready-to-drink coffee is expected to reach $23,693.46 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Asia will be the largest market with $17,307.96 million or 73.05 percent, followed by North America & the Caribbean with $4,066.03 million or 17.16 percent, and then Europe with $1,376.10 million or 5.81 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 96.02 percent of the world wide demand for readyto-drink coffee.

1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world’s 230 countries, however, few statistics are available. For these, Icon Group uses www.icongroupedition.com



10

econometric models to estimate these markets, and forecast these over time. As true for all forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, medium- and long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling cross-market demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.




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1.3 THE WORLDWIDE MARKET POTENTIAL FOR READYTO-DRINK COFFEE Worldwide Market Potential for Ready-to-Drink Coffee (million US $): 2000 Region

Latent Demand million US $

% of Globe

_________________________________________________________________________________________________________

Asia North America & the Caribbean Europe Latin America Middle East Oceana Africa Total

10,800 3,186 1,019 270 249 110 36 15,671

68.9 20.3 6.5 1.7 1.6 0.7 0.2 100.0

_________________________________________________________________________________________________________

Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com

Worldwide Market Potential for Ready-to-Drink Coffee (million US $): 2000 North America & the Caribbean Europe Latin America Other Asia

World Market for Ready-to-Drink Coffee: 1995 - 2005 Year

World Market million US $

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

14,951.03 14,223.54 13,713.05 13,511.44 14,452.58 15,672.15 17,004.89 18,461.00 20,052.23 21,791.62 23,693.46

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





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2 AFRICA: READY-TO-DRINK COFFEE 2.1

EXECUTIVE SUMMARY Market Potential for Ready-to-Drink Coffee in Africa (million US $): 2000

Country


% of Africa

_________________________________________________________________________________________________________

Egypt Algeria South Africa Nigeria Libya Morocco Tunisia Cameroon Sudan Ivory coast Angola Kenya Congo (formerly Zaire) Tanzania Ghana Ethiopia Zimbabwe Senegal Uganda Gabon Botswana Zambia Burkina Faso Madagascar Guinea Other Total

12 10 6 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 36

33.55% 27.07% 16.47% 2.76% 2.50% 2.18% 1.23% 1.20% 0.96% 0.91% 0.84% 0.84% 0.82% 0.60% 0.58% 0.56% 0.55% 0.52% 0.50% 0.46% 0.32% 0.30% 0.28% 0.26% 0.25% 3.45% 100.00%

_________________________________________________________________________________________________________





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Market Potential for Ready-to-Drink Coffee in Africa (million US $): 2000 South Africa Nigeria

Algeria

Other

Egypt

The Market for Ready-to-Drink Coffee in Africa: 1995 - 2005 Year

million US $

% of Globe

27.14 30.27 32.58 33.12 34.67 36.56 38.71 41.03 43.50 46.13 48.94

0.18 0.21 0.24 0.25 0.24 0.23 0.23 0.22 0.22 0.21 0.21

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________





2.2

14

ALGERIA Ready-to-Drink Coffee (million US $): Algeria 1995 - 2005

Year

Algeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 9 9 10 10 10 11 11 12 12

27.71% 26.20% 26.87% 27.60% 27.42% 27.07% 26.61% 26.15% 25.68% 25.21% 24.74%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.3

ANGOLA Ready-to-Drink Coffee (million US $): Angola 1995 - 2005

Year

Angola

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

1.12% 1.04% 0.94% 0.89% 0.86% 0.84% 0.84% 0.85% 0.86% 0.87% 0.88%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





2.4

15

BENIN Ready-to-Drink Coffee (million US $): Benin 1995 - 2005

Year

Benin

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.25% 0.23% 0.21% 0.19% 0.18% 0.18% 0.18% 0.19% 0.19% 0.19% 0.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.5

BOTSWANA Ready-to-Drink Coffee (million US $): Botswana 1995 - 2005

Year

Botswana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.40% 0.37% 0.34% 0.33% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.6

16

BURKINA FASO Ready-to-Drink Coffee (million US $): Burkina Faso 1995 - 2005

Year

Burkina Faso

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.37% 0.34% 0.31% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.29% 0.29%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.7

BURUNDI Ready-to-Drink Coffee (million US $): Burundi 1995 - 2005

Year

Burundi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.13% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.8

17

CAMEROON Ready-to-Drink Coffee (million US $): Cameroon 1995 - 2005

Year

Cameroon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 1 1 1

1.52% 1.43% 1.31% 1.24% 1.22% 1.20% 1.20% 1.20% 1.20% 1.19% 1.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.9

CAPE VERDE Ready-to-Drink Coffee (million US $): Cape Verde 1995 - 2005

Year

Cape Verde

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.10 CENTRAL AFRICAN REPUBLIC Ready-to-Drink Coffee (million US $): Central African Republic 1995 - 2005 Year

Central African Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.15% 0.14% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.11 CHAD Ready-to-Drink Coffee (million US $): Chad 1995 - 2005 Year

Chad

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.15% 0.14% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.12 COMOROS Ready-to-Drink Coffee (million US $): Comoros 1995 - 2005 Year

Comoros

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.03% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.13 CONGO (FORMERLY ZAIRE) Ready-to-Drink Coffee (million US $): Congo (formerly Zaire) 1995 - 2005 Year

Congo (formerly Zaire)

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.94% 0.90% 0.84% 0.81% 0.82% 0.82% 0.80% 0.79% 0.77% 0.75% 0.74%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.14 DJIBOUTI Ready-to-Drink Coffee (million US $): Djibouti 1995 - 2005 Year

Djibouti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.15 EGYPT Ready-to-Drink Coffee (million US $): Egypt 1995 - 2005 Year

Egypt

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

7 8 10 10 11 12 13 14 16 17 18

26.79% 27.46% 29.49% 31.66% 32.71% 33.55% 34.27% 34.97% 35.67% 36.38% 37.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.16 EQUATORIAL GUINEA Ready-to-Drink Coffee (million US $): Equatorial Guinea 1995 - 2005 Year

Equatorial Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.17 ERITREA Ready-to-Drink Coffee (million US $): Eritrea 1995 - 2005 Year

Eritrea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.18 ETHIOPIA Ready-to-Drink Coffee (million US $): Ethiopia 1995 - 2005 Year

Ethiopia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.73% 0.68% 0.62% 0.58% 0.57% 0.56% 0.56% 0.56% 0.57% 0.57% 0.57%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.19 GABON Ready-to-Drink Coffee (million US $): Gabon 1995 - 2005 Year

Gabon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.59% 0.55% 0.51% 0.48% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.20 GHANA Ready-to-Drink Coffee (million US $): Ghana 1995 - 2005 Year

Ghana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.80% 0.73% 0.66% 0.62% 0.60% 0.58% 0.59% 0.60% 0.60% 0.61% 0.62%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.21 GUINEA Ready-to-Drink Coffee (million US $): Guinea 1995 - 2005 Year

Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.33% 0.31% 0.28% 0.26% 0.26% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





24

2.22 GUINEA-BISSAU Ready-to-Drink Coffee (million US $): Guinea-Bissau 1995 - 2005 Year

Guinea-Bissau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.23 IVORY COAST Ready-to-Drink Coffee (million US $): Ivory coast 1995 - 2005 Year

Ivory coast

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

1.24% 1.14% 1.03% 0.97% 0.93% 0.91% 0.92% 0.93% 0.94% 0.96% 0.97%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





25

2.24 KENYA Ready-to-Drink Coffee (million US $): Kenya 1995 - 2005 Year

Kenya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

1.14% 1.05% 0.95% 0.89% 0.86% 0.84% 0.84% 0.86% 0.87% 0.88% 0.89%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.25 LESOTHO Ready-to-Drink Coffee (million US $): Lesotho 1995 - 2005 Year

Lesotho

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.13% 0.12% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





26

2.26 LIBERIA Ready-to-Drink Coffee (million US $): Liberia 1995 - 2005 Year

Liberia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.27 LIBYA Ready-to-Drink Coffee (million US $): Libya 1995 - 2005 Year

Libya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

3.01% 2.85% 2.64% 2.53% 2.51% 2.50% 2.47% 2.44% 2.42% 2.39% 2.36%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





27

2.28 MADAGASCAR Ready-to-Drink Coffee (million US $): Madagascar 1995 - 2005 Year

Madagascar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.34% 0.32% 0.29% 0.28% 0.27% 0.26% 0.27% 0.27% 0.27% 0.27% 0.27%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.29 MALAWI Ready-to-Drink Coffee (million US $): Malawi 1995 - 2005 Year

Malawi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.25% 0.22% 0.20% 0.18% 0.17% 0.17% 0.17% 0.18% 0.18% 0.19% 0.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





28

2.30 MALI Ready-to-Drink Coffee (million US $): Mali 1995 - 2005 Year

Mali

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.31% 0.29% 0.26% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.31 MAURITANIA Ready-to-Drink Coffee (million US $): Mauritania 1995 - 2005 Year

Mauritania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.13% 0.12% 0.11% 0.10% 0.10% 0.00% 0.00% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





29

2.32 MAURITIUS Ready-to-Drink Coffee (million US $): Mauritius 1995 - 2005 Year

Mauritius

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.29% 0.27% 0.25% 0.23% 0.23% 0.22% 0.22% 0.22% 0.22% 0.23% 0.23%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.33 MOROCCO Ready-to-Drink Coffee (million US $): Morocco 1995 - 2005 Year

Morocco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

2.50% 2.39% 2.24% 2.17% 2.17% 2.18% 2.14% 2.10% 2.06% 2.02% 1.97%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





30

2.34 MOZAMBIQUE Ready-to-Drink Coffee (million US $): Mozambique 1995 - 2005 Year

Mozambique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.35 NAMIBIA Ready-to-Drink Coffee (million US $): Namibia 1995 - 2005 Year

Namibia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.22% 0.20% 0.18% 0.16% 0.16% 0.15% 0.15% 0.16% 0.16% 0.16% 0.17%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





31

2.36 NIGER Ready-to-Drink Coffee (million US $): Niger 1995 - 2005 Year

Niger

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.31% 0.29% 0.26% 0.24% 0.23% 0.22% 0.23% 0.23% 0.24% 0.24% 0.24%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.37 NIGERIA Ready-to-Drink Coffee (million US $): Nigeria 1995 - 2005 Year

Nigeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

3.57% 3.33% 3.04% 2.88% 2.81% 2.76% 2.76% 2.77% 2.78% 2.79% 2.79%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





32

2.38 REPUBLIC OF CONGO Ready-to-Drink Coffee (million US $): Republic of Congo 1995 - 2005 Year

Republic of Congo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.28% 0.26% 0.24% 0.22% 0.22% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.39 RWANDA Ready-to-Drink Coffee (million US $): Rwanda 1995 - 2005 Year

Rwanda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.23% 0.22% 0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





33

2.40 SAO TOME E PRINCIPE Ready-to-Drink Coffee (million US $): Sao Tome E Principe 1995 - 2005 Year

Sao Tome E Principe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.41 SENEGAL Ready-to-Drink Coffee (million US $): Senegal 1995 - 2005 Year

Senegal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.70% 0.65% 0.59% 0.55% 0.53% 0.52% 0.52% 0.53% 0.54% 0.54% 0.55%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





34

2.42 SIERRA LEONE Ready-to-Drink Coffee (million US $): Sierra Leone 1995 - 2005 Year

Sierra Leone

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.13% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.43 SOMALIA Ready-to-Drink Coffee (million US $): Somalia 1995 - 2005 Year

Somalia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.15% 0.14% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





35

2.44 SOUTH AFRICA Ready-to-Drink Coffee (million US $): South Africa 1995 - 2005 Year

South Africa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 6 6 6 6 6 6 7 7 7 7

16.29% 19.03% 18.60% 17.01% 16.63% 16.47% 16.24% 16.00% 15.76% 15.52% 15.28%

0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.45 SUDAN Ready-to-Drink Coffee (million US $): Sudan 1995 - 2005 Year

Sudan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

1.17% 1.10% 1.02% 0.98% 0.97% 0.96% 0.95% 0.94% 0.94% 0.93% 0.92%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





36

2.46 SWAZILAND Ready-to-Drink Coffee (million US $): Swaziland 1995 - 2005 Year

Swaziland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.47 TANZANIA Ready-to-Drink Coffee (million US $): Tanzania 1995 - 2005 Year

Tanzania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.78% 0.73% 0.66% 0.63% 0.61% 0.60% 0.60% 0.60% 0.61% 0.61% 0.61%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





37

2.48 THE GAMBIA Ready-to-Drink Coffee (million US $): The Gambia 1995 - 2005 Year

The Gambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.49 TOGO Ready-to-Drink Coffee (million US $): Togo 1995 - 2005 Year

Togo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.19% 0.17% 0.15% 0.14% 0.14% 0.13% 0.14% 0.14% 0.14% 0.14% 0.15%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





38

2.50 TUNISIA Ready-to-Drink Coffee (million US $): Tunisia 1995 - 2005 Year

Tunisia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 1 1 1 1

1.66% 1.54% 1.39% 1.30% 1.26% 1.23% 1.24% 1.26% 1.27% 1.28% 1.30%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.51 UGANDA Ready-to-Drink Coffee (million US $): Uganda 1995 - 2005 Year

Uganda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.71% 0.65% 0.58% 0.54% 0.52% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





39

2.52 ZAMBIA Ready-to-Drink Coffee (million US $): Zambia 1995 - 2005 Year

Zambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.37% 0.35% 0.32% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.53 ZIMBABWE Ready-to-Drink Coffee (million US $): Zimbabwe 1995 - 2005 Year

Zimbabwe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.65% 0.62% 0.58% 0.55% 0.55% 0.55% 0.54% 0.54% 0.53% 0.52% 0.51%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





40

3 ASIA: READY-TO-DRINK COFFEE 3.1

EXECUTIVE SUMMARY Market Potential for Ready-to-Drink Coffee in Asia (million US $): 2000

Country


% of Asia

10,407 161 131 68 9 9 5 2 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 10,800

96.36% 1.49% 1.21% 0.62% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.32% 100.00%

_________________________________________________________________________________________________________

Japan Taiwan South Korea India Thailand Hong Kong China Malaysia Indonesia Singapore Philippines Burma North Korea Bangladesh Vietnam Sri Lanka Brunei Papua New Guinea Mongolia Nepal Cambodia Macau Laos Seychelles Bhutan Other Total

_________________________________________________________________________________________________________





41

Market Potential for Ready-to-Drink Coffee in Asia (million US $): 2000

Taiwan South Korea Japan

India Other

The Market for Ready-to-Drink Coffee in Asia: 1995 - 2005 Year

million US $

% of Globe

11,512.76 10,451.70 9,571.90 9,123.50 9,829.55 10,799.50 11,866.24 13,039.30 14,329.29 15,747.89 17,307.96

77.00 73.48 69.80 67.52 68.01 68.91 69.78 70.63 71.46 72.27 73.05

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________





3.2

42

BANGLADESH Ready-to-Drink Coffee (million US $): Bangladesh 1995 - 2005

Year

Bangladesh

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.3

BHUTAN Ready-to-Drink Coffee (million US $): Bhutan 1995 - 2005

Year

Bhutan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





3.4

43

BRUNEI Ready-to-Drink Coffee (million US $): Brunei 1995 - 2005

Year

Brunei

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.5

BURMA Ready-to-Drink Coffee (million US $): Burma 1995 - 2005

Year

Burma

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 2 2

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





3.6

44

CAMBODIA Ready-to-Drink Coffee (million US $): Cambodia 1995 - 2005

Year

Cambodia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.7

CHINA Ready-to-Drink Coffee (million US $): China 1995 - 2005

Year

China

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 5 5 5 6 6 7

0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





3.8

45

HONG KONG Ready-to-Drink Coffee (million US $): Hong Kong 1995 - 2005

Year

Hong Kong

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 6 7 8 8 9 10 11 12 13 14

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.9

INDIA Ready-to-Drink Coffee (million US $): India 1995 - 2005

Year

India

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

61 67 66 58 62 68 74 82 90 99 108

0.52% 0.64% 0.69% 0.63% 0.62% 0.62% 0.62% 0.62% 0.62% 0.62% 0.62%

0.40% 0.47% 0.48% 0.43% 0.42% 0.43% 0.43% 0.44% 0.44% 0.45% 0.45%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





46

3.10 INDONESIA Ready-to-Drink Coffee (million US $): Indonesia 1995 - 2005 Year

Indonesia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 2 1 1 2 2 2 2 2

0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.11 JAPAN Ready-to-Drink Coffee (million US $): Japan 1995 - 2005 Year

Japan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

11,146 10,058 9,186 8,769 9,461 10,407 11,448 12,593 13,852 15,237 16,761

96.81% 96.23% 95.96% 96.11% 96.25% 96.36% 96.47% 96.57% 96.66% 96.75% 96.83%

74.54% 70.71% 66.98% 64.90% 65.46% 66.40% 67.32% 68.21% 69.07% 69.92% 70.74%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





47

3.12 LAOS Ready-to-Drink Coffee (million US $): Laos 1995 - 2005 Year

Laos

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.13 MACAU Ready-to-Drink Coffee (million US $): Macau 1995 - 2005 Year

Macau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





48

3.14 MALAYSIA Ready-to-Drink Coffee (million US $): Malaysia 1995 - 2005 Year

Malaysia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.15 MALDIVES Ready-to-Drink Coffee (million US $): Maldives 1995 - 2005 Year

Maldives

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





49

3.16 MONGOLIA Ready-to-Drink Coffee (million US $): Mongolia 1995 - 2005 Year

Mongolia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.17 NEPAL Ready-to-Drink Coffee (million US $): Nepal 1995 - 2005 Year

Nepal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





50

3.18 NORTH KOREA Ready-to-Drink Coffee (million US $): North Korea 1995 - 2005 Year

North Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.19 PAPUA NEW GUINEA Ready-to-Drink Coffee (million US $): Papua New Guinea 1995 - 2005 Year

Papua New Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





51

3.20 PHILIPPINES Ready-to-Drink Coffee (million US $): Philippines 1995 - 2005 Year

Philippines

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.21 SEYCHELLES Ready-to-Drink Coffee (million US $): Seychelles 1995 - 2005 Year

Seychelles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





52

3.22 SINGAPORE Ready-to-Drink Coffee (million US $): Singapore 1995 - 2005 Year

Singapore

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 2 2 2 2

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.23 SOUTH KOREA Ready-to-Drink Coffee (million US $): South Korea 1995 - 2005 Year

South Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

118 131 129 112 119 131 144 158 174 192 211

1.02% 1.25% 1.34% 1.23% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21%

0.78% 0.91% 0.93% 0.83% 0.82% 0.83% 0.84% 0.85% 0.86% 0.87% 0.89%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





53

3.24 SRI LANKA Ready-to-Drink Coffee (million US $): Sri Lanka 1995 - 2005 Year

Sri Lanka

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.25 TAIWAN Ready-to-Drink Coffee (million US $): Taiwan 1995 - 2005 Year

Taiwan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

162 166 160 155 157 161 165 169 174 178 183

1.40% 1.58% 1.67% 1.69% 1.59% 1.49% 1.39% 1.29% 1.21% 1.13% 1.05%

1.08% 1.16% 1.16% 1.14% 1.08% 1.02% 0.97% 0.91% 0.86% 0.81% 0.77%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





54

3.26 THAILAND Ready-to-Drink Coffee (million US $): Thailand 1995 - 2005 Year

Thailand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 8 8 8 9 9 9 10 10 11 11

0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.05% 0.00% 0.04% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.27 VIETNAM Ready-to-Drink Coffee (million US $): Vietnam 1995 - 2005 Year

Vietnam

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





55

4 EUROPE: READY-TO-DRINK COFFEE 4.1

EXECUTIVE SUMMARY Market Potential for Ready-to-Drink Coffee in Europe (million US $): 2000

Country


% of Europe

_________________________________________________________________________________________________________

Sweden Switzerland Ukraine Netherlands Belgium Norway Germany Poland France Italy United Kingdom Russia Portugal Denmark Greece Kazakhstan Romania Spain Finland Austria Ireland Slovakia Belarus Bulgaria Serbia and Montenegro Other Total

157 144 140 135 122 82 43 43 36 28 20 12 9 8 7 6 5 5 5 4 1 1 1 1 1 6 1,019

15.38% 14.11% 13.69% 13.26% 11.94% 8.09% 4.24% 4.23% 3.48% 2.72% 1.96% 1.20% 0.88% 0.73% 0.66% 0.56% 0.46% 0.45% 0.44% 0.38% 0.11% 0.08% 0.00% 0.00% 0.00% 0.95% 100.00%

_________________________________________________________________________________________________________





56

Market Potential for Ready-to-Drink Coffee in Europe (million US $): 2000 Ukraine

Netherlands

Switzerland

Sweden

Other

The Market for Ready-to-Drink Coffee in Europe: 1995 - 2005 Year

million US $

% of Globe

899.79 962.43 958.71 924.73 963.73 1,019.44 1,079.87 1,145.28 1,216.11 1,292.86 1,376.10

6.02 6.77 6.99 6.84 6.67 6.50 6.35 6.20 6.06 5.93 5.81

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________





4.2

57

ALBANIA Ready-to-Drink Coffee (million US $): Albania 1995 - 2005

Year

Albania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.3

ANDORRA Ready-to-Drink Coffee (million US $): Andorra 1995 - 2005

Year

Andorra

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





4.4

58

AUSTRIA Ready-to-Drink Coffee (million US $): Austria 1995 - 2005

Year

Austria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 4 4 4 4 4 4 4 4

0.27% 0.33% 0.35% 0.40% 0.40% 0.38% 0.36% 0.34% 0.32% 0.30% 0.28%

0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.5

BELARUS Ready-to-Drink Coffee (million US $): Belarus 1995 - 2005

Year

Belarus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.11% 0.10% 0.10% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





4.6

59

BELGIUM Ready-to-Drink Coffee (million US $): Belgium 1995 - 2005

Year

Belgium

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

122 125 121 117 119 122 125 128 131 135 138

13.57% 12.99% 12.62% 12.63% 12.32% 11.94% 11.56% 11.18% 10.79% 10.41% 10.03%

0.81% 0.87% 0.88% 0.86% 0.82% 0.77% 0.73% 0.69% 0.65% 0.61% 0.58%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.7

BOSNIA AND HERZEGOVINA Ready-to-Drink Coffee (million US $): Bosnia and Herzegovina 1995 - 2005

Year

Bosnia and Herzegovina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





4.8

60

BULGARIA Ready-to-Drink Coffee (million US $): Bulgaria 1995 - 2005

Year

Bulgaria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.9

CROATIA Ready-to-Drink Coffee (million US $): Croatia 1995 - 2005

Year

Croatia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





61

4.10 CYPRUS Ready-to-Drink Coffee (million US $): Cyprus 1995 - 2005 Year

Cyprus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.11 CZECH REPUBLIC Ready-to-Drink Coffee (million US $): Czech Republic 1995 - 2005 Year

Czech Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





62

4.12 DENMARK Ready-to-Drink Coffee (million US $): Denmark 1995 - 2005 Year

Denmark

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 7 7 7 7 8 8 8 9 9 9

0.56% 0.70% 0.75% 0.75% 0.74% 0.73% 0.72% 0.72% 0.70% 0.69% 0.68%

0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.13 ESTONIA Ready-to-Drink Coffee (million US $): Estonia 1995 - 2005 Year

Estonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





63

4.14 FINLAND Ready-to-Drink Coffee (million US $): Finland 1995 - 2005 Year

Finland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 5 4 4 5 5 5 5 5 6

0.41% 0.49% 0.51% 0.46% 0.44% 0.44% 0.43% 0.42% 0.41% 0.40% 0.40%

0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.15 FRANCE Ready-to-Drink Coffee (million US $): France 1995 - 2005 Year

France

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

16 19 23 29 32 36 39 43 47 52 57

1.72% 1.99% 2.41% 3.12% 3.35% 3.48% 3.61% 3.75% 3.88% 4.02% 4.15%

0.10% 0.13% 0.16% 0.21% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





64

4.16 GEORGIA Ready-to-Drink Coffee (million US $): Georgia 1995 - 2005 Year

Georgia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.05% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.06% 0.00% 0.05% 0.05%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.17 GERMANY Ready-to-Drink Coffee (million US $): Germany 1995 - 2005 Year

Germany

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

19 23 28 35 39 43 48 52 58 63 70

2.05% 2.38% 2.92% 3.80% 4.08% 4.24% 4.40% 4.57% 4.73% 4.90% 5.06%

0.12% 0.16% 0.20% 0.26% 0.27% 0.27% 0.27% 0.28% 0.28% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





65

4.18 GREECE Ready-to-Drink Coffee (million US $): Greece 1995 - 2005 Year

Greece

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 5 6 6 7 7 8 9 10 10

0.47% 0.49% 0.54% 0.62% 0.64% 0.66% 0.68% 0.70% 0.72% 0.74% 0.76%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.19 HUNGARY Ready-to-Drink Coffee (million US $): Hungary 1995 - 2005 Year

Hungary

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





66

4.20 ICELAND Ready-to-Drink Coffee (million US $): Iceland 1995 - 2005 Year

Iceland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.21 IRELAND Ready-to-Drink Coffee (million US $): Ireland 1995 - 2005 Year

Ireland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 2 2

0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





67

4.22 ITALY Ready-to-Drink Coffee (million US $): Italy 1995 - 2005 Year

Italy

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 15 18 23 25 28 31 34 37 41 45

1.39% 1.60% 1.91% 2.44% 2.61% 2.72% 2.82% 2.93% 3.03% 3.14% 3.24%

0.00% 0.10% 0.13% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.23 KAZAKHSTAN Ready-to-Drink Coffee (million US $): Kazakhstan 1995 - 2005 Year

Kazakhstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 6 6 6 6 7 7 7

0.52% 0.51% 0.55% 0.57% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





68

4.24 LATVIA Ready-to-Drink Coffee (million US $): Latvia 1995 - 2005 Year

Latvia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 1 1 1 1

0.04% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.25 LIECHTENSTEIN Ready-to-Drink Coffee (million US $): Liechtenstein 1995 - 2005 Year

Liechtenstein

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





69

4.26 LITHUANIA Ready-to-Drink Coffee (million US $): Lithuania 1995 - 2005 Year

Lithuania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.05%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.27 LUXEMBOURG Ready-to-Drink Coffee (million US $): Luxembourg 1995 - 2005 Year

Luxembourg

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





70

4.28 MACEDONIA Ready-to-Drink Coffee (million US $): Macedonia 1995 - 2005 Year

Macedonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.29 MALTA Ready-to-Drink Coffee (million US $): Malta 1995 - 2005 Year

Malta

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





71

4.30 MOLDOVA Ready-to-Drink Coffee (million US $): Moldova 1995 - 2005 Year

Moldova

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.31 MONACO Ready-to-Drink Coffee (million US $): Monaco 1995 - 2005 Year

Monaco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





72

4.32 NETHERLANDS Ready-to-Drink Coffee (million US $): Netherlands 1995 - 2005 Year

Netherlands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

124 136 133 118 124 135 147 160 174 190 207

13.82% 14.10% 13.91% 12.80% 12.91% 13.26% 13.62% 13.97% 14.32% 14.68% 15.03%

0.83% 0.95% 0.97% 0.87% 0.86% 0.86% 0.86% 0.86% 0.86% 0.87% 0.87%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.33 NORWAY Ready-to-Drink Coffee (million US $): Norway 1995 - 2005 Year

Norway

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

82 84 82 79 80 82 85 87 89 91 93

9.14% 8.77% 8.53% 8.56% 8.35% 8.09% 7.83% 7.56% 7.30% 7.04% 6.78%

0.55% 0.59% 0.59% 0.58% 0.55% 0.52% 0.49% 0.46% 0.44% 0.41% 0.39%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





73

4.34 POLAND Ready-to-Drink Coffee (million US $): Poland 1995 - 2005 Year

Poland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

42 44 43 41 42 43 44 45 46 48 49

4.71% 4.55% 4.44% 4.48% 4.37% 4.23% 4.09% 3.95% 3.81% 3.67% 3.53%

0.28% 0.30% 0.31% 0.30% 0.29% 0.27% 0.26% 0.24% 0.23% 0.21% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.35 PORTUGAL Ready-to-Drink Coffee (million US $): Portugal 1995 - 2005 Year

Portugal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 7 8 8 8 9 10 10 11 12 13

0.63% 0.72% 0.79% 0.85% 0.87% 0.88% 0.88% 0.89% 0.90% 0.90% 0.91%

0.00% 0.00% 0.00% 0.00% 0.05% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





74

4.36 ROMANIA Ready-to-Drink Coffee (million US $): Romania 1995 - 2005 Year

Romania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 4 4 4 5 5 6 6 7 7

0.32% 0.33% 0.37% 0.43% 0.45% 0.46% 0.47% 0.49% 0.50% 0.51% 0.52%

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.37 RUSSIA Ready-to-Drink Coffee (million US $): Russia 1995 - 2005 Year

Russia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

7 8 9 10 11 12 13 15 16 18 20

0.73% 0.81% 0.91% 1.08% 1.15% 1.20% 1.24% 1.29% 1.34% 1.38% 1.43%

0.00% 0.00% 0.06% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





75

4.38 SERBIA AND MONTENEGRO Ready-to-Drink Coffee (million US $): Serbia and Montenegro 1995 - 2005 Year

Serbia and Montenegro

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.39 SLOVAKIA Ready-to-Drink Coffee (million US $): Slovakia 1995 - 2005 Year

Slovakia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.10% 0.09% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





76

4.40 SLOVENIA Ready-to-Drink Coffee (million US $): Slovenia 1995 - 2005 Year

Slovenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.41 SPAIN Ready-to-Drink Coffee (million US $): Spain 1995 - 2005 Year

Spain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 4 4 4 4 5 5 5 5 6 6

0.38% 0.42% 0.42% 0.45% 0.45% 0.45% 0.45% 0.44% 0.44% 0.43% 0.42%

0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





77

4.42 SWEDEN Ready-to-Drink Coffee (million US $): Sweden 1995 - 2005 Year

Sweden

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

156 161 156 149 152 157 162 168 174 180 187

17.31% 16.69% 16.25% 16.06% 15.73% 15.38% 15.02% 14.65% 14.29% 13.93% 13.57%

1.04% 1.12% 1.13% 1.09% 1.04% 1.00% 0.95% 0.90% 0.86% 0.82% 0.78%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.43 SWITZERLAND Ready-to-Drink Coffee (million US $): Switzerland 1995 - 2005 Year

Switzerland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

137 146 142 130 135 144 153 163 174 186 199

15.21% 15.13% 14.84% 14.10% 14.04% 14.11% 14.18% 14.24% 14.31% 14.38% 14.45%

0.91% 1.02% 1.03% 0.96% 0.93% 0.91% 0.90% 0.88% 0.86% 0.85% 0.83%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





78

4.44 UKRAINE Ready-to-Drink Coffee (million US $): Ukraine 1995 - 2005 Year

Ukraine

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

131 141 138 124 130 140 150 162 174 188 203

14.51% 14.62% 14.38% 13.45% 13.48% 13.69% 13.90% 14.11% 14.32% 14.53% 14.74%

0.87% 0.98% 1.00% 0.92% 0.89% 0.89% 0.88% 0.87% 0.86% 0.86% 0.85%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.45 UNITED KINGDOM Ready-to-Drink Coffee (million US $): United Kingdom 1995 - 2005 Year

United Kingdom

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 12 14 16 18 20 22 24 27 29 32

1.06% 1.20% 1.41% 1.76% 1.88% 1.96% 2.03% 2.11% 2.18% 2.26% 2.34%

0.00% 0.00% 0.00% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





79

5 LATIN AMERICA: READY-TO-DRINK COFFEE 5.1

EXECUTIVE SUMMARY

Market Potential for Ready-to-Drink Coffee in Latin America (million US $): 2000 Country


% of Latin America

148 89 26 3 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 270

54.78% 32.84% 9.49% 0.97% 0.37% 0.35% 0.22% 0.14% 0.13% 0.11% 0.11% 0.08% 0.00% 0.00% 0.06% 0.06% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

Argentina Mexico Brazil Venezuela Chile Peru Colombia Guatemala Ecuador Panama Uruguay Paraguay El Salvador Costa Rica Bolivia Honduras Nicaragua Suriname Belize Guyana Total

_________________________________________________________________________________________________________


Market Potential for Ready-to-Drink Coffee in Latin America (million US $): 2000 Mexico Brazil Venezuela Other

Argentina




80

The Market for Ready-to-Drink Coffee in Latin America: 1995 - 2005 Year

million US $

% of Globe

252.46 271.56 266.20 242.20 252.54 270.50 290.23 311.76 335.24 360.85 388.81

1.69 1.91 1.94 1.79 1.75 1.73 1.71 1.69 1.67 1.66 1.64

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


5.2

ARGENTINA Ready-to-Drink Coffee (million US $): Argentina 1995 - 2005

Year

Argentina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

143 151 147 136 141 148 156 165 174 184 195

56.72% 55.49% 55.15% 56.35% 55.75% 54.78% 53.80% 52.84% 51.90% 50.99% 50.11%

0.95% 1.05% 1.07% 1.01% 0.97% 0.94% 0.91% 0.89% 0.86% 0.84% 0.82%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





5.3

81

BELIZE Ready-to-Drink Coffee (million US $): Belize 1995 - 2005

Year

Belize

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.4

BOLIVIA Ready-to-Drink Coffee (million US $): Bolivia 1995 - 2005

Year

Bolivia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





5.5

82

BRAZIL Ready-to-Drink Coffee (million US $): Brazil 1995 - 2005

Year

Brazil

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

23 25 25 22 24 26 28 31 34 37 40

8.94% 9.26% 9.33% 9.18% 9.31% 9.49% 9.66% 9.83% 9.99% 10.15% 10.30%

0.15% 0.17% 0.18% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.6

CHILE Ready-to-Drink Coffee (million US $): Chile 1995 - 2005

Year

Chile

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 2

0.42% 0.40% 0.39% 0.41% 0.39% 0.37% 0.37% 0.37% 0.38% 0.38% 0.39%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





5.7

83

COLOMBIA Ready-to-Drink Coffee (million US $): Colombia 1995 - 2005

Year

Colombia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.27% 0.26% 0.25% 0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.20%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.8

COSTA RICA Ready-to-Drink Coffee (million US $): Costa Rica 1995 - 2005

Year

Costa Rica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





5.9

84

ECUADOR Ready-to-Drink Coffee (million US $): Ecuador 1995 - 2005

Year

Ecuador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.13% 0.12% 0.12% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.10 EL SALVADOR Ready-to-Drink Coffee (million US $): El Salvador 1995 - 2005 Year

El Salvador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





85

5.11 GUATEMALA Ready-to-Drink Coffee (million US $): Guatemala 1995 - 2005 Year

Guatemala

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 1 1

0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.12 GUYANA Ready-to-Drink Coffee (million US $): Guyana 1995 - 2005 Year

Guyana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





86

5.13 HONDURAS Ready-to-Drink Coffee (million US $): Honduras 1995 - 2005 Year

Honduras

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.07% 0.00% 0.06% 0.06% 0.00% 0.00% 0.06% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.14 MEXICO Ready-to-Drink Coffee (million US $): Mexico 1995 - 2005 Year

Mexico

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

80 89 87 76 81 89 98 107 118 130 143

31.64% 32.59% 32.78% 31.52% 32.01% 32.84% 33.65% 34.43% 35.19% 35.94% 36.67%

0.53% 0.62% 0.63% 0.56% 0.55% 0.56% 0.57% 0.58% 0.58% 0.59% 0.60%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





87

5.15 NICARAGUA Ready-to-Drink Coffee (million US $): Nicaragua 1995 - 2005 Year

Nicaragua

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.16 PANAMA Ready-to-Drink Coffee (million US $): Panama 1995 - 2005 Year

Panama

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.12% 0.11% 0.11% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





88

5.17 PARAGUAY Ready-to-Drink Coffee (million US $): Paraguay 1995 - 2005 Year

Paraguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.08% 0.08% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.18 PERU Ready-to-Drink Coffee (million US $): Peru 1995 - 2005 Year

Peru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.39% 0.37% 0.37% 0.38% 0.37% 0.35% 0.35% 0.35% 0.35% 0.35% 0.36%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





89

5.19 SURINAME Ready-to-Drink Coffee (million US $): Suriname 1995 - 2005 Year

Suriname

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.20 URUGUAY Ready-to-Drink Coffee (million US $): Uruguay 1995 - 2005 Year

Uruguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





90

5.21 VENEZUELA Ready-to-Drink Coffee (million US $): Venezuela 1995 - 2005 Year

Venezuela

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 3 3 3 3 4 4

0.61% 0.65% 0.75% 0.91% 0.96% 0.97% 0.99% 1.01% 1.02% 1.04% 1.05%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





91

6 NORTH AMERICA & THE CARIBBEAN: READY-TODRINK COFFEE 6.1

EXECUTIVE SUMMARY

Market Potential for Ready-to-Drink Coffee in North America & the Caribbean (million US $): 2000 Country

Latent Demand million US $ % of North America & the Caribbean

_________________________________________________________________________________________________________

United States Canada Cuba Dominican Republic Trinidad and Tobago Jamaica Bahamas Haiti Martinique Barbados Netherlands Antilles Bermuda St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines St. Kitts and Nevis Dominica Total

3,180 5 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3,186

99.78% 0.14% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________





92

Market Potential for Ready-to-Drink Coffee in North America & the Caribbean (million US $): 2000

Canada United States

Cuba Dominican Republic Other

The Market for Ready-to-Drink Coffee in North America & the Caribbean: 1995 2005 Year

million US $

% of Globe

1,929.80 2,154.11 2,533.14 2,864.42 3,035.13 3,186.64 3,345.77 3,512.87 3,688.33 3,872.57 4,066.03

12.91 15.14 18.47 21.20 21.00 20.33 19.68 19.03 18.39 17.77 17.16

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________





6.2

93

ANTIGUA AND BARBUDA Ready-to-Drink Coffee (million US $): Antigua and Barbuda 1995 - 2005

Year

Antigua and Barbuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.3

BAHAMAS Ready-to-Drink Coffee (million US $): Bahamas 1995 - 2005

Year

Bahamas

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





6.4

94

BARBADOS Ready-to-Drink Coffee (million US $): Barbados 1995 - 2005

Year

Barbados

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.5

BERMUDA Ready-to-Drink Coffee (million US $): Bermuda 1995 - 2005

Year

Bermuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





6.6

95

CANADA Ready-to-Drink Coffee (million US $): Canada 1995 - 2005

Year

Canada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 5 5 5 6 7 7

0.18% 0.18% 0.15% 0.13% 0.13% 0.14% 0.14% 0.15% 0.16% 0.16% 0.17%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.7

CUBA Ready-to-Drink Coffee (million US $): Cuba 1995 - 2005

Year

Cuba

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.02% 0.02% 0.02% 0.02% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





6.8

96

DOMINICA Ready-to-Drink Coffee (million US $): Dominica 1995 - 2005

Year

Dominica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.9

DOMINICAN REPUBLIC Ready-to-Drink Coffee (million US $): Dominican Republic 1995 - 2005

Year

Dominican Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





97

6.10 GRENADA Ready-to-Drink Coffee (million US $): Grenada 1995 - 2005 Year

Grenada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.11 HAITI Ready-to-Drink Coffee (million US $): Haiti 1995 - 2005 Year

Haiti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





98

6.12 JAMAICA Ready-to-Drink Coffee (million US $): Jamaica 1995 - 2005 Year

Jamaica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.13 MARTINIQUE Ready-to-Drink Coffee (million US $): Martinique 1995 - 2005 Year

Martinique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





99

6.14 NETHERLANDS ANTILLES Ready-to-Drink Coffee (million US $): Netherlands Antilles 1995 - 2005 Year

Netherlands Antilles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.15 ST. KITTS AND NEVIS Ready-to-Drink Coffee (million US $): St. Kitts and Nevis 1995 - 2005 Year

St. Kitts and Nevis

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





100

6.16 ST. LUCIA Ready-to-Drink Coffee (million US $): St. Lucia 1995 - 2005 Year

St. Lucia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.17 ST. VINCENT AND THE GRENADINES Ready-to-Drink Coffee (million US $): St. Vincent and the Grenadines 1995 - 2005 Year St. Vincent and the Grenadines

% of Region

% of Globe

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

_________________________________________________________________________________________________________





101

6.18 TRINIDAD AND TOBAGO Ready-to-Drink Coffee (million US $): Trinidad and Tobago 1995 - 2005 Year

Trinidad and Tobago

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.19 UNITED STATES Ready-to-Drink Coffee (million US $): United States 1995 - 2005 Year

United States

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,924 2,148 2,527 2,858 3,029 3,180 3,338 3,505 3,679 3,863 4,055

99.69% 99.69% 99.74% 99.78% 99.78% 99.78% 99.77% 99.76% 99.75% 99.74% 99.74%

12.86% 15.09% 18.42% 21.15% 20.95% 20.28% 19.63% 18.98% 18.34% 17.72% 17.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





102

7 OCEANA: READY-TO-DRINK COFFEE 7.1

EXECUTIVE SUMMARY Market Potential for Ready-to-Drink Coffee in Oceana (million US $): 2000

Country


% of Oceana

_________________________________________________________________________________________________________

Australia New Zealand Fiji Solomon Islands American Samoa Nauru Vanuatu Tonga Micronesia Federation Palau Marshall Islands Kiribati Tuvalu Total

110 0 0 0 0 0 0 0 0 0 0 0 0 110

99.45% 0.32% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________


Market Potential for Ready-to-Drink Coffee in Oceana (million US $): 2000 New Zealand Fiji Solomon Islands Australia


Other



103

The Market for Ready-to-Drink Coffee in Oceana: 1995 - 2005 Year

million US $

% of Globe

99.58 110.28 108.71 94.94 100.52 110.51 121.50 133.58 146.87 161.48 177.56

0.67 0.78 0.79 0.70 0.70 0.71 0.71 0.72 0.73 0.74 0.75

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


7.2

AMERICAN SAMOA Ready-to-Drink Coffee (million US $): American Samoa 1995 - 2005

Year

American Samoa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





7.3

104

AUSTRALIA Ready-to-Drink Coffee (million US $): Australia 1995 - 2005

Year

Australia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

99 110 108 94 100 110 121 133 146 161 177

99.39% 99.42% 99.43% 99.41% 99.43% 99.45% 99.47% 99.49% 99.51% 99.53% 99.54%

0.66% 0.77% 0.78% 0.69% 0.69% 0.70% 0.71% 0.71% 0.72% 0.73% 0.74%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.4

FIJI Ready-to-Drink Coffee (million US $): Fiji 1995 - 2005

Year

Fiji

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





7.5

105

KIRIBATI Ready-to-Drink Coffee (million US $): Kiribati 1995 - 2005

Year

Kiribati

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.6

MARSHALL ISLANDS Ready-to-Drink Coffee (million US $): Marshall Islands 1995 - 2005

Year

Marshall Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





7.7

106

MICRONESIA FEDERATION Ready-to-Drink Coffee (million US $): Micronesia Federation 1995 - 2005

Year

Micronesia Federation

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.8

NAURU Ready-to-Drink Coffee (million US $): Nauru 1995 - 2005

Year

Nauru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





7.9

107

NEW ZEALAND Ready-to-Drink Coffee (million US $): New Zealand 1995 - 2005

Year

New Zealand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.37% 0.36% 0.35% 0.35% 0.33% 0.32% 0.31% 0.30% 0.29% 0.28% 0.27%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.10 PALAU Ready-to-Drink Coffee (million US $): Palau 1995 - 2005 Year

Palau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





108

7.11 SOLOMON ISLANDS Ready-to-Drink Coffee (million US $): Solomon Islands 1995 - 2005 Year

Solomon Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.12 TONGA Ready-to-Drink Coffee (million US $): Tonga 1995 - 2005 Year

Tonga

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





109

7.13 TUVALU Ready-to-Drink Coffee (million US $): Tuvalu 1995 - 2005 Year

Tuvalu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.14 VANUATU Ready-to-Drink Coffee (million US $): Vanuatu 1995 - 2005 Year

Vanuatu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





110

8 THE MIDDLE EAST: READY-TO-DRINK COFFEE 8.1

EXECUTIVE SUMMARY

Market Potential for Ready-to-Drink Coffee in the Middle East (million US $): 2000 Country


% of the Middle East

_________________________________________________________________________________________________________

Turkey Iran Israel Uzbekistan Iraq Saudi Arabia Pakistan United Arab Emirates Syrian Arab Republic Azerbaijan Kuwait Armenia Oman Tajikistan Kyrgyzstan Turkmenistan Yemen Qatar Jordan Lebanon Afghanistan Bahrain Total

153 47 18 14 6 3 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 249

61.24% 18.77% 7.29% 5.63% 2.48% 1.20% 0.55% 0.42% 0.39% 0.31% 0.28% 0.17% 0.17% 0.16% 0.16% 0.15% 0.14% 0.10% 0.10% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________





111

Market Potential for Ready-to-Drink Coffee in the Middle East (million US $): 2000 Iran Israel Uzbekistan Other Turkey

The Market for Ready-to-Drink Coffee in the Middle East: 1995 - 2005 Year

million US $

% of Globe

229.50 243.19 241.80 228.54 236.44 249.00 262.57 277.18 292.89 309.82 328.07

1.53 1.71 1.76 1.69 1.64 1.59 1.54 1.50 1.46 1.42 1.38

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________





8.2

112

AFGHANISTAN Ready-to-Drink Coffee (million US $): Afghanistan 1995 - 2005

Year

Afghanistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.3

ARMENIA Ready-to-Drink Coffee (million US $): Armenia 1995 - 2005

Year

Armenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 1 1 1 1

0.19% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





8.4

113

AZERBAIJAN Ready-to-Drink Coffee (million US $): Azerbaijan 1995 - 2005

Year

Azerbaijan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.26% 0.27% 0.28% 0.29% 0.30% 0.31% 0.30% 0.29% 0.28% 0.27% 0.26%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.5

BAHRAIN Ready-to-Drink Coffee (million US $): Bahrain 1995 - 2005

Year

Bahrain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





8.6

114

IRAN Ready-to-Drink Coffee (million US $): Iran 1995 - 2005

Year

Iran

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

42 46 46 40 43 47 51 56 62 68 74

18.16% 19.03% 18.88% 17.62% 18.02% 18.77% 19.52% 20.28% 21.05% 21.84% 22.63%

0.27% 0.32% 0.33% 0.29% 0.29% 0.29% 0.30% 0.30% 0.30% 0.31% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.7

IRAQ Ready-to-Drink Coffee (million US $): Iraq 1995 - 2005

Year

Iraq

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 5 5 6 6 7 7 8 8 9

1.59% 1.72% 2.00% 2.31% 2.41% 2.48% 2.54% 2.61% 2.67% 2.73% 2.79%

0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.03% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





8.8

115

ISRAEL Ready-to-Drink Coffee (million US $): Israel 1995 - 2005

Year

Israel

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 14 16 17 17 18 19 20 20 21 22

5.71% 5.69% 6.46% 7.31% 7.38% 7.29% 7.19% 7.09% 6.98% 6.87% 6.75%

0.00% 0.00% 0.11% 0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.9

JORDAN Ready-to-Drink Coffee (million US $): Jordan 1995 - 2005

Year

Jordan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





116

8.10 KUWAIT Ready-to-Drink Coffee (million US $): Kuwait 1995 - 2005 Year

Kuwait

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.30% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.29% 0.29% 0.29% 0.29%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.11 KYRGYZSTAN Ready-to-Drink Coffee (million US $): Kyrgyzstan 1995 - 2005 Year

Kyrgyzstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.15% 0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





117

8.12 LEBANON Ready-to-Drink Coffee (million US $): Lebanon 1995 - 2005 Year

Lebanon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.13 OMAN Ready-to-Drink Coffee (million US $): Oman 1995 - 2005 Year

Oman

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 1 1 1

0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





118

8.14 PAKISTAN Ready-to-Drink Coffee (million US $): Pakistan 1995 - 2005 Year

Pakistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 1 1 1 1 2 2 2 2

0.70% 0.69% 0.65% 0.57% 0.55% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.15 QATAR Ready-to-Drink Coffee (million US $): Qatar 1995 - 2005 Year

Qatar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





119

8.16 SAUDI ARABIA Ready-to-Drink Coffee (million US $): Saudi Arabia 1995 - 2005 Year

Saudi Arabia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 4 4 3 3 3 3 3 3 3 4

1.34% 1.55% 1.57% 1.29% 1.22% 1.20% 1.17% 1.15% 1.13% 1.10% 1.08%

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.17 SYRIAN ARAB REPUBLIC Ready-to-Drink Coffee (million US $): Syrian Arab Republic 1995 - 2005 Year

Syrian Arab Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.43% 0.41% 0.41% 0.41% 0.40% 0.39% 0.40% 0.40% 0.41% 0.41% 0.42%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





120

8.18 TAJIKISTAN Ready-to-Drink Coffee (million US $): Tajikistan 1995 - 2005 Year

Tajikistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.14% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.19 TURKEY Ready-to-Drink Coffee (million US $): Turkey 1995 - 2005 Year

Turkey

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

149 156 151 143 146 153 159 166 174 182 191

65.13% 64.01% 62.58% 62.35% 61.84% 61.24% 60.62% 60.00% 59.38% 58.77% 58.17%

0.99% 1.09% 1.10% 1.05% 1.01% 0.97% 0.93% 0.90% 0.86% 0.83% 0.80%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





121

8.20 TURKMENISTAN Ready-to-Drink Coffee (million US $): Turkmenistan 1995 - 2005 Year

Turkmenistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.21 UNITED ARAB EMIRATES Ready-to-Drink Coffee (million US $): United Arab Emirates 1995 - 2005 Year

United Arab Emirates

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.45% 0.44% 0.43% 0.44% 0.43% 0.42% 0.43% 0.43% 0.43% 0.44% 0.44%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





122

8.22 UZBEKISTAN Ready-to-Drink Coffee (million US $): Uzbekistan 1995 - 2005 Year

Uzbekistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 11 12 13 13 14 15 15 16 16 17

4.49% 4.47% 5.04% 5.65% 5.70% 5.63% 5.56% 5.48% 5.39% 5.31% 5.22%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.23 YEMEN Ready-to-Drink Coffee (million US $): Yemen 1995 - 2005 Year

Yemen

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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