The 2000-2005 World Outlook for Books (Strategic Planning Series)

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The 2000-2005 World Outlook for Books

www.icongroupedition.com

Ó2002 Icon Group Ltd.

ii

COPYRIGHT NOTICE ISBN: 0-7576-5161-5

All of Icon Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report.

IMPORTANT DISCLAIMER

Neither Icon Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report.



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About Icon Group Ltd. Icon Group Ltd.’s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email: [email protected]. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group Customer Service 4370 La Jolla Village Drive, Fourth Floor San Diego, CA 92122 USA Tel: 858-546-4340 Fax: 858-546-4341 Email: [email protected] URL: www.icongroupedition.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongroupedition.com


Contents

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Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 2

Overview Market Potential Estimation Methodology The Worldwide Market Potential for Books

AFRICA: BOOKS

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37

Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Ghana Guinea Guinea-Bissau Ivory coast Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria


9

9 9 11 12

12 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 Ó2002 Icon Group Ltd.

Contents

2.38 2.39 2.40 2.41 2.42 2.43 2.44 2.45 2.46 2.47 2.48 2.49 2.50 2.51 2.52 2.53 3

Republic of Congo Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Zambia Zimbabwe

ASIA: BOOKS

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27

Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam


v

32 32 33 33 34 34 35 35 36 36 37 37 38 38 39 39 40

40 42 42 43 43 44 44 45 45 46 46 47 47 48 48 49 49 50 50 51 51 52 52 53 53 54 54 Ó2002 Icon Group Ltd.

Contents

4

EUROPE: BOOKS

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43

Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland


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55 57 57 58 58 59 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73 73 74 74 75 75 76 76 77 77 Ó2002 Icon Group Ltd.

Contents

4.44 4.45 5

Ukraine United Kingdom

78 78

LATIN AMERICA: BOOKS

79

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 6

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Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela

NORTH AMERICA & THE CARIBBEAN: BOOKS

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18

Executive Summary Antigua and Barbuda Bahamas Barbados Bermuda Canada Cuba Dominica Dominican Republic Grenada Haiti Jamaica Martinique Netherlands Antilles St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago


79 80 81 81 82 82 83 83 84 84 85 85 86 86 87 87 88 88 89 89 90 91

91 92 93 93 94 94 95 95 96 96 97 97 98 98 99 99 100 100 Ó2002 Icon Group Ltd.

Contents

6.19 7

102

Executive Summary American Samoa Australia Fiji Kiribati Marshall Islands Micronesia Federation Nauru New Zealand Palau Solomon Islands Tonga Tuvalu Vanuatu

102 103 104 104 105 105 106 106 107 107 108 108 109 109

THE MIDDLE EAST: BOOKS

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 9

101

OCEANA: BOOKS

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 8

United States

110

Executive Summary Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Qatar Saudi Arabia Syrian Arab Republic Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen

110 112 112 113 113 114 114 115 115 116 116 117 117 118 118 119 119 120 120 121 121 122 122

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group Ltd. User Agreement Provisions


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123 124 Ó2002 Icon Group Ltd.

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1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group’s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for books across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: million US $. As shown in the report, the market potential for books is expected to reach $132,242.28 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $43,888.06 million or 33.19 percent, followed by North America & the Caribbean with $39,394.22 million or 29.79 percent, and then Asia with $25,424.17 million or 19.23 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 82.21 percent of the world wide demand for books.

1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world’s 230 countries, however, few statistics are available. For these, Icon Group uses econometric models to estimate these markets, and forecast these over time. As true for all www.icongroupedition.com


Books

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forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, medium- and long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling cross-market demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.



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1.3 THE WORLDWIDE MARKET POTENTIAL FOR BOOKS Worldwide Market Potential for Books (million US $): 2000 Region

Latent Demand million US $

% of Globe

_________________________________________________________________________________________________________

Europe North America & the Caribbean Asia Latin America Middle East Africa Oceana Total

35,696 30,993 17,711 7,035 6,028 5,213 1,500 104,175

34.3 29.8 17.0 6.8 5.8 5.0 1.4 100.0

_________________________________________________________________________________________________________

Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com

Worldwide Market Potential for Books (million US $): 2000

Asia

North America & the Caribbean

Latin America

Other Europe

World Market for Books: 1995 - 2005 Year

World Market million US $

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

97,149.51 99,333.13 98,458.20 97,354.31 100,646.70 104,945.49 109,730.54 114,850.72 120,293.43 126,082.15 132,242.28

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

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2 AFRICA: BOOKS 2.1

EXECUTIVE SUMMARY Market Potential for Books in Africa (million US $): 2000

Country


% of Africa

_________________________________________________________________________________________________________

South Africa Tunisia Cameroon Sudan Ivory coast Egypt Angola Kenya Congo (formerly Zaire) Morocco Nigeria Tanzania Ghana Ethiopia Zimbabwe Senegal Uganda Gabon Algeria Botswana Zambia Burkina Faso Libya Madagascar Guinea Other Total

406 328 320 257 242 226 224 223 219 204 169 161 156 150 147 139 135 124 113 86 82 75 75 72 68 811 5,213

7.67% 6.20% 6.04% 4.84% 4.57% 4.27% 4.23% 4.21% 4.12% 3.85% 3.18% 3.04% 2.94% 2.83% 2.77% 2.63% 2.54% 2.34% 2.14% 1.62% 1.55% 1.41% 1.40% 1.35% 1.27% 16.79% 100.00%

_________________________________________________________________________________________________________




Books

13

Market Potential for Books in Africa (million US $): 2000

Sudan Cameroon Tunisia South Africa

Other

The Market for Books in Africa: 1995 - 2005 Year

million US $

% of Globe

5,937.06 5,859.05 5,679.89 5,307.15 5,261.23 5,293.66 5,417.20 5,560.22 5,708.53 5,862.40 6,022.10

6.11 5.90 5.77 5.45 5.23 5.04 4.94 4.84 4.75 4.65 4.55

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Books

2.2

14

ALGERIA Books (million US $): Algeria 1995 - 2005

Year

Algeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

101 115 113 107 110 113 117 121 125 130 134

1.70% 1.96% 1.98% 2.02% 2.08% 2.14% 2.16% 2.18% 2.19% 2.21% 2.22%

0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.3

ANGOLA Books (million US $): Angola 1995 - 2005

Year

Angola

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

263 260 250 231 226 224 229 236 243 250 257

4.43% 4.43% 4.39% 4.34% 4.28% 4.23% 4.23% 4.24% 4.25% 4.25% 4.26%

0.27% 0.26% 0.25% 0.23% 0.22% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

2.4

15

BENIN Books (million US $): Benin 1995 - 2005

Year

Benin

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

60 59 56 51 50 49 50 52 54 56 58

1.00% 0.99% 0.98% 0.96% 0.94% 0.92% 0.93% 0.94% 0.95% 0.96% 0.96%

0.06% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.5

BOTSWANA Books (million US $): Botswana 1995 - 2005

Year

Botswana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

94 95 92 86 86 86 87 88 90 91 92

1.58% 1.61% 1.62% 1.62% 1.62% 1.62% 1.60% 1.58% 1.56% 1.54% 1.52%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

2.6

16

BURKINA FASO Books (million US $): Burkina Faso 1995 - 2005

Year

Burkina Faso

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

88 87 84 77 75 75 77 79 81 84 86

1.48% 1.48% 1.47% 1.45% 1.43% 1.41% 1.41% 1.42% 1.42% 1.42% 1.42%

0.00% 0.00% 0.08% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.7

BURUNDI Books (million US $): Burundi 1995 - 2005

Year

Burundi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

32 32 31 29 28 28 29 29 30 31 31

0.53% 0.54% 0.54% 0.53% 0.53% 0.52% 0.52% 0.52% 0.52% 0.52% 0.51%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

2.8

17

CAMEROON Books (million US $): Cameroon 1995 - 2005

Year

Cameroon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

357 357 346 323 320 320 325 331 337 343 349

6.02% 6.08% 6.09% 6.09% 6.07% 6.04% 6.00% 5.95% 5.89% 5.84% 5.79%

0.36% 0.35% 0.35% 0.33% 0.31% 0.30% 0.29% 0.28% 0.27% 0.27% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.9

CAPE VERDE Books (million US $): Cape Verde 1995 - 2005

Year

Cape Verde

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 9 8 8 7 7 7 8 8 8 8

0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




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2.10 CENTRAL AFRICAN REPUBLIC Books (million US $): Central African Republic 1995 - 2005 Year

Central African Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

35 35 34 31 30 30 31 32 33 34 35

0.59% 0.59% 0.59% 0.58% 0.57% 0.56% 0.56% 0.57% 0.57% 0.57% 0.57%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.11 CHAD Books (million US $): Chad 1995 - 2005 Year

Chad

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

36 35 34 31 31 30 31 32 33 34 35

0.60% 0.60% 0.59% 0.59% 0.58% 0.57% 0.57% 0.57% 0.57% 0.57% 0.58%

0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.12 COMOROS Books (million US $): Comoros 1995 - 2005 Year

Comoros

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 8 8 7 8 8 8 8 8 8

0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.13 CONGO (FORMERLY ZAIRE) Books (million US $): Congo (formerly Zaire) 1995 - 2005 Year

Congo (formerly Zaire)

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

221 225 223 213 215 219 218 218 217 216 215

3.71% 3.84% 3.92% 4.00% 4.08% 4.12% 4.03% 3.91% 3.79% 3.68% 3.57%

0.22% 0.22% 0.22% 0.21% 0.21% 0.20% 0.19% 0.18% 0.18% 0.17% 0.16%

_________________________________________________________________________________________________________

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2.14 DJIBOUTI Books (million US $): Djibouti 1995 - 2005 Year

Djibouti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 13 13 12 12 12 12 12 12 12 12

0.21% 0.21% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.21% 0.21% 0.20%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.15 EGYPT Books (million US $): Egypt 1995 - 2005 Year

Egypt

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

229 229 223 211 217 226 236 247 258 270 282

3.85% 3.91% 3.92% 3.97% 4.11% 4.27% 4.36% 4.44% 4.52% 4.60% 4.68%

0.23% 0.23% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21%

_________________________________________________________________________________________________________

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2.16 EQUATORIAL GUINEA Books (million US $): Equatorial Guinea 1995 - 2005 Year

Equatorial Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 3 3 3 3 4 4 4 4

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.17 ERITREA Books (million US $): Eritrea 1995 - 2005 Year

Eritrea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

11 11 10 9 9 9 9 10 10 11 11

0.19% 0.18% 0.18% 0.17% 0.17% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




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2.18 ETHIOPIA Books (million US $): Ethiopia 1995 - 2005 Year

Ethiopia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

171 170 164 153 150 150 153 156 160 163 167

2.88% 2.90% 2.89% 2.88% 2.85% 2.83% 2.82% 2.81% 2.80% 2.78% 2.77%

0.17% 0.17% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.19 GABON Books (million US $): Gabon 1995 - 2005 Year

Gabon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

139 139 135 126 124 124 126 128 131 133 136

2.34% 2.36% 2.36% 2.36% 2.35% 2.34% 2.32% 2.31% 2.29% 2.27% 2.25%

0.14% 0.13% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




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2.20 GHANA Books (million US $): Ghana 1995 - 2005 Year

Ghana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

187 184 176 162 158 156 160 166 171 177 183

3.15% 3.14% 3.09% 3.05% 2.99% 2.94% 2.95% 2.97% 2.99% 3.01% 3.03%

0.19% 0.18% 0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.21 GUINEA Books (million US $): Guinea 1995 - 2005 Year

Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

79 78 75 70 68 68 69 71 73 75 77

1.33% 1.33% 1.32% 1.31% 1.29% 1.27% 1.27% 1.28% 1.28% 1.28% 1.28%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




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2.22 GUINEA-BISSAU Books (million US $): Guinea-Bissau 1995 - 2005 Year

Guinea-Bissau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 5 5 5 5 5 5 5

0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.08% 0.08% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.23 IVORY COAST Books (million US $): Ivory coast 1995 - 2005 Year

Ivory coast

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

291 286 273 252 245 242 249 257 266 275 284

4.90% 4.87% 4.81% 4.73% 4.65% 4.57% 4.59% 4.62% 4.65% 4.68% 4.71%

0.29% 0.28% 0.27% 0.25% 0.24% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

25

2.24 KENYA Books (million US $): Kenya 1995 - 2005 Year

Kenya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

268 263 252 232 225 223 229 237 245 253 262

4.51% 4.49% 4.43% 4.36% 4.28% 4.21% 4.23% 4.26% 4.29% 4.31% 4.34%

0.27% 0.26% 0.25% 0.23% 0.22% 0.21% 0.20% 0.20% 0.20% 0.20% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.25 LESOTHO Books (million US $): Lesotho 1995 - 2005 Year

Lesotho

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

31 30 28 25 24 23 24 25 27 29 30

0.52% 0.50% 0.48% 0.46% 0.44% 0.43% 0.44% 0.45% 0.47% 0.48% 0.50%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

26

2.26 LIBERIA Books (million US $): Liberia 1995 - 2005 Year

Liberia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

29 30 29 27 27 28 28 28 28 29 29

0.49% 0.50% 0.51% 0.51% 0.51% 0.52% 0.51% 0.50% 0.49% 0.48% 0.47%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.27 LIBYA Books (million US $): Libya 1995 - 2005 Year

Libya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

65 68 70 72 73 75 76 78 79 81 83

1.09% 1.16% 1.23% 1.34% 1.38% 1.40% 1.40% 1.39% 1.38% 1.38% 1.37%

0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

27

2.28 MADAGASCAR Books (million US $): Madagascar 1995 - 2005 Year

Madagascar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

82 81 78 73 72 72 73 75 76 78 80

1.37% 1.38% 1.38% 1.37% 1.36% 1.35% 1.34% 1.34% 1.33% 1.32% 1.32%

0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.29 MALAWI Books (million US $): Malawi 1995 - 2005 Year

Malawi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

59 57 54 49 47 46 47 50 52 55 57

0.99% 0.97% 0.94% 0.91% 0.88% 0.85% 0.87% 0.89% 0.91% 0.93% 0.95%

0.00% 0.05% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

28

2.30 MALI Books (million US $): Mali 1995 - 2005 Year

Mali

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

73 73 71 66 65 65 66 67 69 70 71

1.23% 1.24% 1.24% 1.23% 1.23% 1.22% 1.21% 1.20% 1.20% 1.19% 1.18%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.31 MAURITANIA Books (million US $): Mauritania 1995 - 2005 Year

Mauritania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

31 30 29 27 26 26 27 28 28 29 30

0.51% 0.51% 0.51% 0.50% 0.50% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

29

2.32 MAURITIUS Books (million US $): Mauritius 1995 - 2005 Year

Mauritius

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

69 68 66 62 61 60 62 63 64 66 67

1.16% 1.16% 1.16% 1.15% 1.15% 1.14% 1.13% 1.13% 1.12% 1.12% 1.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.33 MOROCCO Books (million US $): Morocco 1995 - 2005 Year

Morocco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

194 174 184 184 192 204 217 230 245 261 279

3.27% 2.97% 3.23% 3.45% 3.65% 3.85% 3.99% 4.14% 4.29% 4.46% 4.63%

0.19% 0.17% 0.18% 0.18% 0.19% 0.19% 0.19% 0.20% 0.20% 0.20% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

30

2.34 MOZAMBIQUE Books (million US $): Mozambique 1995 - 2005 Year

Mozambique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

41 41 41 39 39 39 39 39 40 40 40

0.68% 0.70% 0.71% 0.72% 0.73% 0.73% 0.72% 0.70% 0.69% 0.67% 0.66%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.35 NAMIBIA Books (million US $): Namibia 1995 - 2005 Year

Namibia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

51 50 48 44 42 42 43 45 46 48 50

0.86% 0.85% 0.84% 0.82% 0.80% 0.78% 0.79% 0.80% 0.81% 0.82% 0.83%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

31

2.36 NIGER Books (million US $): Niger 1995 - 2005 Year

Niger

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

75 73 69 63 61 61 62 65 67 70 73

1.25% 1.24% 1.22% 1.19% 1.16% 1.14% 1.15% 1.16% 1.18% 1.19% 1.20%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.37 NIGERIA Books (million US $): Nigeria 1995 - 2005 Year

Nigeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

148 157 162 164 167 169 171 174 176 178 181

2.48% 2.67% 2.85% 3.09% 3.16% 3.18% 3.15% 3.12% 3.08% 3.04% 3.00%

0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

32

2.38 REPUBLIC OF CONGO Books (million US $): Republic of Congo 1995 - 2005 Year

Republic of Congo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

67 66 64 59 58 58 59 61 62 64 65

1.12% 1.13% 1.12% 1.11% 1.10% 1.09% 1.09% 1.08% 1.08% 1.08% 1.08%

0.00% 0.00% 0.06% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.39 RWANDA Books (million US $): Rwanda 1995 - 2005 Year

Rwanda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

55 56 55 52 52 53 53 53 54 54 54

0.93% 0.95% 0.97% 0.98% 0.99% 1.00% 0.98% 0.96% 0.94% 0.91% 0.89%

0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

33

2.40 SAO TOME E PRINCIPE Books (million US $): Sao Tome E Principe 1995 - 2005 Year

Sao Tome E Principe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.41 SENEGAL Books (million US $): Senegal 1995 - 2005 Year

Senegal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

166 163 156 144 141 139 143 147 152 157 162

2.79% 2.78% 2.75% 2.71% 2.67% 2.63% 2.64% 2.65% 2.66% 2.67% 2.68%

0.17% 0.16% 0.15% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

34

2.42 SIERRA LEONE Books (million US $): Sierra Leone 1995 - 2005 Year

Sierra Leone

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

32 32 32 30 30 31 31 31 31 31 31

0.53% 0.54% 0.55% 0.56% 0.57% 0.57% 0.56% 0.55% 0.53% 0.52% 0.51%

0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.43 SOMALIA Books (million US $): Somalia 1995 - 2005 Year

Somalia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

37 37 36 33 33 33 33 34 35 35 36

0.62% 0.62% 0.62% 0.62% 0.62% 0.62% 0.61% 0.61% 0.60% 0.60% 0.59%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

35

2.44 SOUTH AFRICA Books (million US $): South Africa 1995 - 2005 Year

South Africa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

500 454 427 388 393 406 419 433 448 463 478

8.41% 7.74% 7.52% 7.31% 7.47% 7.67% 7.74% 7.79% 7.84% 7.88% 7.93%

0.51% 0.45% 0.43% 0.39% 0.39% 0.38% 0.38% 0.37% 0.37% 0.36% 0.36%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.45 SUDAN Books (million US $): Sudan 1995 - 2005 Year

Sudan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

275 276 271 255 254 257 259 261 263 266 268

4.62% 4.71% 4.76% 4.80% 4.83% 4.84% 4.77% 4.69% 4.61% 4.52% 4.44%

0.28% 0.27% 0.27% 0.26% 0.25% 0.24% 0.23% 0.22% 0.21% 0.21% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

36

2.46 SWAZILAND Books (million US $): Swaziland 1995 - 2005 Year

Swaziland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

24 24 23 22 21 21 22 22 23 23 24

0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.47 TANZANIA Books (million US $): Tanzania 1995 - 2005 Year

Tanzania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

184 182 176 164 161 161 164 168 172 175 179

3.09% 3.11% 3.10% 3.09% 3.06% 3.04% 3.03% 3.01% 3.00% 2.99% 2.97%

0.18% 0.18% 0.17% 0.16% 0.16% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

37

2.48 THE GAMBIA Books (million US $): The Gambia 1995 - 2005 Year

The Gambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 9 8 8 8 8 8 8 8 8 8

0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.49 TOGO Books (million US $): Togo 1995 - 2005 Year

Togo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

45 44 42 38 37 37 38 39 41 42 44

0.75% 0.75% 0.73% 0.72% 0.70% 0.69% 0.69% 0.70% 0.71% 0.72% 0.72%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

38

2.50 TUNISIA Books (million US $): Tunisia 1995 - 2005 Year

Tunisia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

389 384 368 339 331 328 337 347 358 369 380

6.55% 6.54% 6.47% 6.39% 6.29% 6.20% 6.21% 6.24% 6.26% 6.28% 6.30%

0.40% 0.38% 0.37% 0.34% 0.32% 0.31% 0.30% 0.30% 0.29% 0.29% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.51 UGANDA Books (million US $): Uganda 1995 - 2005 Year

Uganda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

167 163 155 142 137 135 139 145 151 157 163

2.81% 2.78% 2.72% 2.66% 2.60% 2.54% 2.56% 2.60% 2.63% 2.67% 2.71%

0.17% 0.16% 0.15% 0.14% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

39

2.52 ZAMBIA Books (million US $): Zambia 1995 - 2005 Year

Zambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

88 89 87 82 82 82 83 84 84 85 86

1.48% 1.51% 1.52% 1.54% 1.55% 1.55% 1.53% 1.50% 1.47% 1.45% 1.42%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.53 ZIMBABWE Books (million US $): Zimbabwe 1995 - 2005 Year

Zimbabwe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

154 156 153 145 145 147 148 149 149 150 151

2.60% 2.66% 2.70% 2.73% 2.76% 2.77% 2.72% 2.67% 2.61% 2.55% 2.50%

0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

40

3 ASIA: BOOKS 3.1

EXECUTIVE SUMMARY Market Potential for Books in Asia (million US $): 2000

Country


% of Asia

10,548 2,502 1,429 671 372 330 279 272 200 179 173 86 85 83 81 75 61 60 57 54 48 28 20 8 7 3 17,711

59.55% 14.12% 8.06% 3.78% 2.10% 1.86% 1.57% 1.53% 1.12% 1.01% 0.97% 0.48% 0.48% 0.46% 0.45% 0.42% 0.34% 0.33% 0.32% 0.30% 0.27% 0.15% 0.11% 0.00% 0.00% 0.21% 100.00%

_________________________________________________________________________________________________________

Japan China South Korea Taiwan Vietnam India Bangladesh Singapore Burma Sri Lanka Brunei Papua New Guinea Mongolia Hong Kong Nepal Philippines Thailand Cambodia Macau Malaysia North Korea Laos Indonesia Seychelles Bhutan Other Total

_________________________________________________________________________________________________________




Books

41

Market Potential for Books in Asia (million US $): 2000 China South Korea Taiwan

Other Japan

The Market for Books in Asia: 1995 - 2005 Year

million US $

% of Globe

19,008.36 18,422.29 17,473.22 15,887.53 16,553.43 17,710.88 18,994.30 20,397.60 21,928.66 23,599.71 25,424.17

19.57 18.55 17.75 16.32 16.45 16.88 17.31 17.76 18.23 18.72 19.23

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Books

3.2

42

BANGLADESH Books (million US $): Bangladesh 1995 - 2005

Year

Bangladesh

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

296 288 286 265 270 279 289 299 310 323 335

1.55% 1.56% 1.63% 1.67% 1.62% 1.57% 1.51% 1.46% 1.41% 1.36% 1.31%

0.30% 0.28% 0.29% 0.27% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.3

BHUTAN Books (million US $): Bhutan 1995 - 2005

Year

Bhutan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 8 7 7 7 7 7 7 8 8

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

3.4

43

BRUNEI Books (million US $): Brunei 1995 - 2005

Year

Brunei

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

194 194 188 175 173 173 176 179 183 186 190

1.02% 1.05% 1.07% 1.10% 1.04% 0.97% 0.92% 0.87% 0.83% 0.78% 0.74%

0.20% 0.19% 0.19% 0.18% 0.17% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.5

BURMA Books (million US $): Burma 1995 - 2005

Year

Burma

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

180 190 194 195 197 200 203 205 208 211 214

0.94% 1.03% 1.11% 1.22% 1.19% 1.12% 1.06% 1.00% 0.94% 0.89% 0.84%

0.18% 0.19% 0.19% 0.20% 0.19% 0.19% 0.18% 0.17% 0.17% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

3.6

44

CAMBODIA Books (million US $): Cambodia 1995 - 2005

Year

Cambodia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

74 72 69 63 61 60 62 64 67 69 72

0.38% 0.39% 0.39% 0.39% 0.36% 0.33% 0.32% 0.31% 0.30% 0.29% 0.28%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.7

CHINA Books (million US $): China 1995 - 2005

Year

China

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,764 1,922 2,117 2,247 2,371 2,502 2,640 2,785 2,939 3,101 3,272

9.27% 10.43% 12.11% 14.14% 14.32% 14.12% 13.89% 13.65% 13.40% 13.13% 12.86%

1.81% 1.93% 2.14% 2.30% 2.35% 2.38% 2.40% 2.42% 2.44% 2.45% 2.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

3.8

45

HONG KONG Books (million US $): Hong Kong 1995 - 2005

Year

Hong Kong

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

78 81 82 82 83 83 83 83 83 84 84

0.40% 0.43% 0.46% 0.51% 0.49% 0.46% 0.43% 0.40% 0.38% 0.35% 0.32%

0.00% 0.00% 0.00% 0.08% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.9

INDIA Books (million US $): India 1995 - 2005

Year

India

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

362 347 338 313 319 330 342 354 366 379 392

1.90% 1.88% 1.93% 1.97% 1.92% 1.86% 1.79% 1.73% 1.66% 1.60% 1.54%

0.37% 0.34% 0.34% 0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

46

3.10 INDONESIA Books (million US $): Indonesia 1995 - 2005 Year

Indonesia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

68 65 52 24 20 20 20 20 20 19 19

0.35% 0.35% 0.29% 0.15% 0.12% 0.11% 0.10% 0.00% 0.00% 0.00% 0.07%

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.11 JAPAN Books (million US $): Japan 1995 - 2005 Year

Japan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10,912 10,253 9,589 8,932 9,589 10,548 11,603 12,763 14,039 15,443 16,988

57.40% 55.65% 54.87% 56.22% 57.92% 59.55% 61.08% 62.57% 64.02% 65.43% 66.81%

11.23% 10.32% 9.73% 9.17% 9.52% 10.05% 10.57% 11.11% 11.67% 12.24% 12.84%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

47

3.12 LAOS Books (million US $): Laos 1995 - 2005 Year

Laos

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

35 34 32 29 28 28 29 30 31 33 34

0.18% 0.18% 0.18% 0.18% 0.17% 0.15% 0.15% 0.14% 0.14% 0.13% 0.13%

0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.13 MACAU Books (million US $): Macau 1995 - 2005 Year

Macau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

67 66 64 59 57 57 58 60 62 64 65

0.35% 0.35% 0.36% 0.36% 0.34% 0.32% 0.30% 0.29% 0.28% 0.26% 0.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

48

3.14 MALAYSIA Books (million US $): Malaysia 1995 - 2005 Year

Malaysia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

71 74 68 53 52 54 57 59 61 63 66

0.37% 0.39% 0.38% 0.33% 0.31% 0.30% 0.29% 0.28% 0.27% 0.26% 0.25%

0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.15 MALDIVES Books (million US $): Maldives 1995 - 2005 Year

Maldives

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 3 3 3 4 4 4 4

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

49

3.16 MONGOLIA Books (million US $): Mongolia 1995 - 2005 Year

Mongolia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

104 102 97 89 86 85 88 91 94 98 102

0.54% 0.55% 0.55% 0.56% 0.52% 0.48% 0.46% 0.44% 0.43% 0.41% 0.39%

0.10% 0.10% 0.09% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.17 NEPAL Books (million US $): Nepal 1995 - 2005 Year

Nepal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

92 91 88 82 81 81 83 84 86 88 90

0.48% 0.49% 0.50% 0.51% 0.49% 0.45% 0.43% 0.41% 0.39% 0.37% 0.35%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

50

3.18 NORTH KOREA Books (million US $): North Korea 1995 - 2005 Year

North Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

43 44 45 46 47 48 50 51 53 54 56

0.22% 0.23% 0.25% 0.28% 0.28% 0.27% 0.26% 0.25% 0.23% 0.22% 0.21%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.04% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.19 PAPUA NEW GUINEA Books (million US $): Papua New Guinea 1995 - 2005 Year

Papua New Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

89 90 89 84 84 86 86 86 87 87 87

0.47% 0.49% 0.50% 0.53% 0.51% 0.48% 0.45% 0.42% 0.39% 0.36% 0.34%

0.00% 0.00% 0.00% 0.08% 0.00% 0.08% 0.00% 0.07% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

51

3.20 PHILIPPINES Books (million US $): Philippines 1995 - 2005 Year

Philippines

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

104 105 96 76 73 75 76 77 79 80 81

0.54% 0.56% 0.54% 0.47% 0.44% 0.42% 0.39% 0.37% 0.35% 0.33% 0.31%

0.10% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.21 SEYCHELLES Books (million US $): Seychelles 1995 - 2005 Year

Seychelles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 9 8 8 8 8 8 8 8 8 8

0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

52

3.22 SINGAPORE Books (million US $): Singapore 1995 - 2005 Year

Singapore

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

266 278 271 251 259 272 286 300 315 331 348

1.40% 1.50% 1.55% 1.58% 1.56% 1.53% 1.50% 1.47% 1.43% 1.40% 1.36%

0.27% 0.27% 0.27% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.26% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.23 SOUTH KOREA Books (million US $): South Korea 1995 - 2005 Year

South Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2,787 2,704 2,350 1,555 1,429 1,429 1,429 1,429 1,429 1,429 1,429

14.66% 14.67% 13.44% 9.78% 8.63% 8.06% 7.52% 7.00% 6.51% 6.05% 5.62%

2.86% 2.72% 2.38% 1.59% 1.41% 1.36% 1.30% 1.24% 1.18% 1.13% 1.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

53

3.24 SRI LANKA Books (million US $): Sri Lanka 1995 - 2005 Year

Sri Lanka

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

216 212 202 186 181 179 184 191 197 204 210

1.13% 1.14% 1.15% 1.17% 1.09% 1.01% 0.97% 0.93% 0.89% 0.86% 0.82%

0.22% 0.21% 0.20% 0.19% 0.18% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.25 TAIWAN Books (million US $): Taiwan 1995 - 2005 Year

Taiwan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

672 671 649 633 649 671 694 717 741 766 792

3.53% 3.64% 3.71% 3.98% 3.92% 3.78% 3.65% 3.51% 3.38% 3.24% 3.11%

0.69% 0.67% 0.65% 0.65% 0.64% 0.63% 0.63% 0.62% 0.61% 0.60% 0.59%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

54

3.26 THAILAND Books (million US $): Thailand 1995 - 2005 Year

Thailand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

88 89 76 60 59 61 63 65 67 69 72

0.46% 0.48% 0.43% 0.37% 0.35% 0.34% 0.33% 0.31% 0.30% 0.29% 0.28%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.27 VIETNAM Books (million US $): Vietnam 1995 - 2005 Year

Vietnam

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

424 430 413 368 366 372 379 385 392 399 406

2.23% 2.33% 2.36% 2.31% 2.21% 2.10% 1.99% 1.88% 1.78% 1.69% 1.59%

0.43% 0.43% 0.41% 0.37% 0.36% 0.35% 0.34% 0.33% 0.32% 0.31% 0.30%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

55

4 EUROPE: BOOKS 4.1

EXECUTIVE SUMMARY Market Potential for Books in Europe (million US $): 2000

Country


% of Europe

_________________________________________________________________________________________________________

Germany United Kingdom France Italy Spain Belgium Netherlands Ukraine Switzerland Sweden Finland Norway Poland Austria Portugal Denmark Lithuania Moldova Slovenia Latvia Georgia Russia Bosnia and Herzegovina Luxembourg Greece Other Total

10,057 4,676 3,313 2,977 2,639 1,025 1,021 870 719 708 605 587 544 499 415 394 354 339 335 331 297 244 241 231 228 2,046 35,696

28.10% 13.06% 9.25% 8.32% 7.37% 2.86% 2.85% 2.43% 2.00% 1.97% 1.69% 1.64% 1.51% 1.39% 1.16% 1.10% 0.98% 0.94% 0.93% 0.92% 0.83% 0.68% 0.67% 0.64% 0.63% 6.07% 100.00%

_________________________________________________________________________________________________________




Books

56

Market Potential for Books in Europe (million US $): 2000 France

Italy

United Kingdom

Other Germany

The Market for Books in Europe: 1995 - 2005 Year

million US $

% of Globe

35,767.83 35,805.96 33,763.82 33,389.84 34,458.02 35,786.01 37,218.73 38,741.77 40,356.88 42,070.15 43,888.06

36.82 36.05 34.29 34.30 34.24 34.10 33.92 33.73 33.55 33.37 33.19

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Books

4.2

57

ALBANIA Books (million US $): Albania 1995 - 2005

Year

Albania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

104 102 97 89 87 85 88 91 95 98 102

0.29% 0.28% 0.28% 0.26% 0.25% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%

0.10% 0.10% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.3

ANDORRA Books (million US $): Andorra 1995 - 2005

Year

Andorra

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

18 19 18 17 17 17 17 18 18 18 18

0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

4.4

58

AUSTRIA Books (million US $): Austria 1995 - 2005

Year

Austria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

529 517 466 443 467 499 534 571 610 653 698

1.47% 1.44% 1.38% 1.32% 1.35% 1.39% 1.43% 1.47% 1.51% 1.55% 1.59%

0.54% 0.52% 0.47% 0.45% 0.46% 0.47% 0.48% 0.49% 0.50% 0.51% 0.52%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.5

BELARUS Books (million US $): Belarus 1995 - 2005

Year

Belarus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

84 86 85 72 72 74 75 77 79 81 83

0.23% 0.23% 0.25% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.18%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

4.6

59

BELGIUM Books (million US $): Belgium 1995 - 2005

Year

Belgium

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,152 1,082 980 983 1,004 1,025 1,048 1,070 1,093 1,117 1,141

3.22% 3.02% 2.90% 2.94% 2.91% 2.86% 2.81% 2.76% 2.70% 2.65% 2.59%

1.18% 1.08% 0.99% 1.00% 0.99% 0.97% 0.95% 0.93% 0.90% 0.88% 0.86%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.7

BOSNIA AND HERZEGOVINA Books (million US $): Bosnia and Herzegovina 1995 - 2005

Year

Bosnia and Herzegovina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

258 260 254 240 239 241 243 245 247 250 252

0.72% 0.72% 0.75% 0.71% 0.69% 0.67% 0.65% 0.63% 0.61% 0.59% 0.57%

0.26% 0.26% 0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.20% 0.19% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

4.8

60

BULGARIA Books (million US $): Bulgaria 1995 - 2005

Year

Bulgaria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

117 89 108 122 134 148 162 179 196 216 237

0.32% 0.24% 0.31% 0.36% 0.39% 0.41% 0.43% 0.46% 0.48% 0.51% 0.54%

0.12% 0.00% 0.10% 0.12% 0.13% 0.14% 0.14% 0.15% 0.16% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.9

CROATIA Books (million US $): Croatia 1995 - 2005

Year

Croatia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

169 146 158 163 173 185 198 213 229 246 265

0.47% 0.40% 0.46% 0.48% 0.50% 0.51% 0.53% 0.54% 0.56% 0.58% 0.60%

0.17% 0.14% 0.16% 0.16% 0.17% 0.17% 0.18% 0.18% 0.19% 0.19% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

61

4.10 CYPRUS Books (million US $): Cyprus 1995 - 2005 Year

Cyprus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

145 144 139 129 127 126 129 132 135 138 141

0.40% 0.40% 0.41% 0.38% 0.36% 0.35% 0.34% 0.34% 0.33% 0.32% 0.32%

0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.11 CZECH REPUBLIC Books (million US $): Czech Republic 1995 - 2005 Year

Czech Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

98 97 90 94 96 98 99 101 103 105 106

0.27% 0.27% 0.26% 0.28% 0.27% 0.27% 0.26% 0.26% 0.25% 0.24% 0.24%

0.10% 0.00% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

62

4.12 DENMARK Books (million US $): Denmark 1995 - 2005 Year

Denmark

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

413 400 369 373 383 394 404 415 427 438 450

1.15% 1.11% 1.09% 1.11% 1.11% 1.10% 1.08% 1.07% 1.05% 1.04% 1.02%

0.42% 0.40% 0.37% 0.38% 0.38% 0.37% 0.36% 0.36% 0.35% 0.34% 0.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.13 ESTONIA Books (million US $): Estonia 1995 - 2005 Year

Estonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

227 222 212 194 188 186 192 199 206 214 222

0.63% 0.62% 0.62% 0.58% 0.54% 0.52% 0.51% 0.51% 0.51% 0.50% 0.50%

0.23% 0.22% 0.21% 0.19% 0.18% 0.17% 0.17% 0.17% 0.17% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

63

4.14 FINLAND Books (million US $): Finland 1995 - 2005 Year

Finland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

469 553 452 500 553 605 661 723 791 865 946

1.31% 1.54% 1.33% 1.49% 1.60% 1.69% 1.77% 1.86% 1.95% 2.05% 2.15%

0.48% 0.55% 0.45% 0.51% 0.54% 0.57% 0.60% 0.62% 0.65% 0.68% 0.71%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.15 FRANCE Books (million US $): France 1995 - 2005 Year

France

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3,308 3,271 2,991 2,934 3,102 3,313 3,538 3,779 4,036 4,310 4,604

9.24% 9.13% 8.85% 8.78% 9.00% 9.25% 9.50% 9.75% 10.00% 10.24% 10.48%

3.40% 3.29% 3.03% 3.01% 3.08% 3.15% 3.22% 3.29% 3.35% 3.41% 3.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

64

4.16 GEORGIA Books (million US $): Georgia 1995 - 2005 Year

Georgia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

322 316 311 286 289 297 307 316 327 338 350

0.90% 0.88% 0.92% 0.85% 0.83% 0.83% 0.82% 0.81% 0.80% 0.80% 0.79%

0.33% 0.31% 0.31% 0.29% 0.28% 0.28% 0.27% 0.27% 0.27% 0.26% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.17 GERMANY Books (million US $): Germany 1995 - 2005 Year

Germany

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10,228 10,196 9,168 9,007 9,478 10,057 10,671 11,323 12,014 12,748 13,527

28.59% 28.47% 27.15% 26.97% 27.50% 28.10% 28.67% 29.22% 29.77% 30.30% 30.82%

10.52% 10.26% 9.31% 9.25% 9.41% 9.58% 9.72% 9.85% 9.98% 10.11% 10.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

65

4.18 GREECE Books (million US $): Greece 1995 - 2005 Year

Greece

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

232 237 229 228 228 228 229 229 230 230 231

0.64% 0.66% 0.67% 0.68% 0.66% 0.63% 0.61% 0.59% 0.56% 0.54% 0.52%

0.23% 0.23% 0.23% 0.23% 0.22% 0.21% 0.20% 0.19% 0.19% 0.18% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.19 HUNGARY Books (million US $): Hungary 1995 - 2005 Year

Hungary

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

155 133 128 130 132 135 138 141 144 147 150

0.43% 0.37% 0.37% 0.38% 0.38% 0.37% 0.37% 0.36% 0.35% 0.34% 0.34%

0.15% 0.13% 0.12% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

66

4.20 ICELAND Books (million US $): Iceland 1995 - 2005 Year

Iceland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

145 144 139 129 126 126 128 132 135 138 142

0.40% 0.40% 0.41% 0.38% 0.36% 0.35% 0.34% 0.33% 0.33% 0.32% 0.32%

0.14% 0.14% 0.14% 0.13% 0.12% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.21 IRELAND Books (million US $): Ireland 1995 - 2005 Year

Ireland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

196 207 210 210 213 216 218 221 224 227 230

0.54% 0.57% 0.62% 0.63% 0.61% 0.60% 0.58% 0.57% 0.55% 0.53% 0.52%

0.20% 0.20% 0.21% 0.21% 0.21% 0.20% 0.19% 0.19% 0.18% 0.18% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

67

4.22 ITALY Books (million US $): Italy 1995 - 2005 Year

Italy

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2,559 2,711 2,662 2,668 2,808 2,977 3,157 3,347 3,549 3,762 3,989

7.15% 7.57% 7.88% 7.99% 8.14% 8.32% 8.48% 8.63% 8.79% 8.94% 9.08%

2.63% 2.72% 2.70% 2.74% 2.79% 2.83% 2.87% 2.91% 2.94% 2.98% 3.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.23 KAZAKHSTAN Books (million US $): Kazakhstan 1995 - 2005 Year

Kazakhstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

86 94 90 80 81 84 87 90 93 96 100

0.24% 0.26% 0.26% 0.24% 0.23% 0.23% 0.23% 0.23% 0.23% 0.22% 0.22%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

68

4.24 LATVIA Books (million US $): Latvia 1995 - 2005 Year

Latvia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

351 354 347 328 328 331 334 336 338 340 342

0.98% 0.98% 1.02% 0.98% 0.95% 0.92% 0.89% 0.86% 0.83% 0.80% 0.77%

0.36% 0.35% 0.35% 0.33% 0.32% 0.31% 0.30% 0.29% 0.28% 0.26% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.25 LIECHTENSTEIN Books (million US $): Liechtenstein 1995 - 2005 Year

Liechtenstein

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

19 19 18 17 17 17 17 18 18 18 18

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

69

4.26 LITHUANIA Books (million US $): Lithuania 1995 - 2005 Year

Lithuania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

399 401 387 347 347 354 361 368 376 384 392

1.11% 1.12% 1.14% 1.04% 1.00% 0.98% 0.96% 0.95% 0.93% 0.91% 0.89%

0.41% 0.40% 0.39% 0.35% 0.34% 0.33% 0.32% 0.32% 0.31% 0.30% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.27 LUXEMBOURG Books (million US $): Luxembourg 1995 - 2005 Year

Luxembourg

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

262 261 252 235 231 231 235 240 245 250 256

0.73% 0.72% 0.74% 0.70% 0.67% 0.64% 0.63% 0.61% 0.60% 0.59% 0.58%

0.26% 0.26% 0.25% 0.24% 0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

70

4.28 MACEDONIA Books (million US $): Macedonia 1995 - 2005 Year

Macedonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

156 154 148 136 133 133 136 140 144 148 152

0.43% 0.42% 0.43% 0.40% 0.38% 0.37% 0.36% 0.36% 0.35% 0.35% 0.34%

0.16% 0.15% 0.14% 0.14% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.29 MALTA Books (million US $): Malta 1995 - 2005 Year

Malta

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

66 64 62 57 55 55 56 58 60 62 64

0.18% 0.17% 0.18% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

71

4.30 MOLDOVA Books (million US $): Moldova 1995 - 2005 Year

Moldova

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

354 358 352 334 334 339 340 341 343 344 345

0.98% 1.00% 1.04% 0.99% 0.97% 0.94% 0.91% 0.88% 0.84% 0.81% 0.78%

0.36% 0.36% 0.35% 0.34% 0.33% 0.32% 0.31% 0.29% 0.28% 0.27% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.31 MONACO Books (million US $): Monaco 1995 - 2005 Year

Monaco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 10 10 9 9 9 9 9 9 10 10

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

72

4.32 NETHERLANDS Books (million US $): Netherlands 1995 - 2005 Year

Netherlands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,160 1,136 1,029 1,014 1,017 1,021 1,024 1,027 1,030 1,033 1,036

3.24% 3.17% 3.04% 3.03% 2.95% 2.85% 2.75% 2.65% 2.55% 2.45% 2.36%

1.19% 1.14% 1.04% 1.04% 1.01% 0.97% 0.93% 0.89% 0.85% 0.81% 0.78%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.33 NORWAY Books (million US $): Norway 1995 - 2005 Year

Norway

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

627 605 571 573 580 587 595 602 610 617 625

1.75% 1.68% 1.69% 1.71% 1.68% 1.64% 1.59% 1.55% 1.51% 1.46% 1.42%

0.64% 0.60% 0.58% 0.58% 0.57% 0.55% 0.54% 0.52% 0.50% 0.48% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

73

4.34 POLAND Books (million US $): Poland 1995 - 2005 Year

Poland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

530 468 499 517 530 544 557 571 586 600 615

1.48% 1.30% 1.47% 1.54% 1.53% 1.51% 1.49% 1.47% 1.45% 1.42% 1.40%

0.54% 0.47% 0.50% 0.53% 0.52% 0.51% 0.50% 0.49% 0.48% 0.47% 0.46%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.35 PORTUGAL Books (million US $): Portugal 1995 - 2005 Year

Portugal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

249 316 329 353 383 415 450 489 530 575 624

0.69% 0.88% 0.97% 1.05% 1.11% 1.16% 1.21% 1.26% 1.31% 1.36% 1.42%

0.25% 0.31% 0.33% 0.36% 0.38% 0.39% 0.41% 0.42% 0.44% 0.45% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

74

4.36 ROMANIA Books (million US $): Romania 1995 - 2005 Year

Romania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

160 164 161 162 163 164 165 166 167 168 169

0.44% 0.45% 0.47% 0.48% 0.47% 0.45% 0.44% 0.42% 0.41% 0.39% 0.38%

0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.14% 0.13% 0.13% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.37 RUSSIA Books (million US $): Russia 1995 - 2005 Year

Russia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

299 317 303 228 228 244 261 279 299 319 342

0.83% 0.88% 0.89% 0.68% 0.66% 0.68% 0.70% 0.72% 0.73% 0.75% 0.77%

0.30% 0.31% 0.30% 0.23% 0.22% 0.23% 0.23% 0.24% 0.24% 0.25% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

75

4.38 SERBIA AND MONTENEGRO Books (million US $): Serbia and Montenegro 1995 - 2005 Year

Serbia and Montenegro

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

143 118 133 143 154 166 180 196 213 231 251

0.39% 0.32% 0.39% 0.42% 0.44% 0.46% 0.48% 0.50% 0.52% 0.54% 0.57%

0.14% 0.11% 0.13% 0.14% 0.15% 0.15% 0.16% 0.17% 0.17% 0.18% 0.18%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.39 SLOVAKIA Books (million US $): Slovakia 1995 - 2005 Year

Slovakia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

21 20 19 20 21 22 23 24 26 27 28

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

76

4.40 SLOVENIA Books (million US $): Slovenia 1995 - 2005 Year

Slovenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

373 373 362 327 327 335 343 351 359 368 378

1.04% 1.04% 1.07% 0.97% 0.95% 0.93% 0.92% 0.90% 0.89% 0.87% 0.86%

0.38% 0.37% 0.36% 0.33% 0.32% 0.31% 0.31% 0.30% 0.29% 0.29% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.41 SPAIN Books (million US $): Spain 1995 - 2005 Year

Spain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2,937 2,935 2,671 2,619 2,628 2,639 2,650 2,662 2,673 2,684 2,696

8.21% 8.19% 7.90% 7.84% 7.62% 7.37% 7.12% 6.87% 6.62% 6.38% 6.14%

3.02% 2.95% 2.71% 2.69% 2.61% 2.51% 2.41% 2.31% 2.22% 2.12% 2.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

77

4.42 SWEDEN Books (million US $): Sweden 1995 - 2005 Year

Sweden

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

608 663 650 639 670 708 749 793 839 887 938

1.69% 1.85% 1.92% 1.91% 1.94% 1.97% 2.01% 2.04% 2.07% 2.10% 2.13%

0.62% 0.66% 0.66% 0.65% 0.66% 0.67% 0.68% 0.69% 0.69% 0.70% 0.70%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.43 SWITZERLAND Books (million US $): Switzerland 1995 - 2005 Year

Switzerland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

764 754 679 682 700 719 738 758 779 799 821

2.13% 2.10% 2.01% 2.04% 2.03% 2.00% 1.98% 1.95% 1.92% 1.90% 1.87%

0.78% 0.75% 0.68% 0.70% 0.69% 0.68% 0.67% 0.66% 0.64% 0.63% 0.62%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

78

4.44 UKRAINE Books (million US $): Ukraine 1995 - 2005 Year

Ukraine

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

962 945 854 848 859 870 881 893 904 916 929

2.68% 2.63% 2.52% 2.54% 2.49% 2.43% 2.36% 2.30% 2.24% 2.17% 2.11%

0.99% 0.95% 0.86% 0.87% 0.85% 0.82% 0.80% 0.77% 0.75% 0.72% 0.70%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.45 UNITED KINGDOM Books (million US $): United Kingdom 1995 - 2005 Year

United Kingdom

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4,207 4,247 4,476 4,620 4,656 4,676 4,697 4,717 4,738 4,759 4,780

11.76% 11.86% 13.25% 13.83% 13.51% 13.06% 12.61% 12.17% 11.74% 11.31% 10.89%

4.33% 4.27% 4.54% 4.74% 4.62% 4.45% 4.28% 4.10% 3.93% 3.77% 3.61%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

79

5 LATIN AMERICA: BOOKS 5.1

EXECUTIVE SUMMARY Market Potential for Books in Latin America (million US $): 2000

Country


% of Latin America

3,392 730 664 289 257 235 223 159 153 141 140 131 129 101 99 72 71 32 9 7 7,035

48.11% 10.35% 9.42% 4.10% 3.64% 3.32% 3.16% 2.25% 2.17% 1.99% 1.98% 1.86% 1.82% 1.42% 1.40% 1.02% 1.00% 0.46% 0.12% 0.00% 100.00%

_________________________________________________________________________________________________________

Brazil Argentina Mexico Guatemala Ecuador Panama Uruguay Paraguay Chile El Salvador Costa Rica Bolivia Honduras Peru Venezuela Colombia Nicaragua Suriname Belize Guyana Total

_________________________________________________________________________________________________________


Market Potential for Books in Latin America (million US $): 2000 Argentina

Mexico Guatemala

Other Brazil



Books

80

The Market for Books in Latin America: 1995 - 2005 Year

million US $

% of Globe

6,247.11 6,468.58 6,754.31 6,724.15 6,860.66 7,050.03 7,291.09 7,549.58 7,819.01 8,099.95 8,392.97

6.43 6.51 6.86 6.91 6.82 6.72 6.64 6.57 6.50 6.42 6.35

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


5.2

ARGENTINA Books (million US $): Argentina 1995 - 2005

Year

Argentina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

621 638 658 692 712 730 748 767 786 806 826

9.93% 9.86% 9.74% 10.29% 10.38% 10.35% 10.26% 10.16% 10.05% 9.95% 9.84%

0.63% 0.64% 0.66% 0.71% 0.70% 0.69% 0.68% 0.66% 0.65% 0.63% 0.62%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

5.3

81

BELIZE Books (million US $): Belize 1995 - 2005

Year

Belize

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 10 10 9 9 9 9 9 9 9 10

0.15% 0.15% 0.14% 0.13% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.4

BOLIVIA Books (million US $): Bolivia 1995 - 2005

Year

Bolivia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

153 151 146 135 132 131 134 138 142 145 149

2.45% 2.33% 2.15% 2.00% 1.92% 1.86% 1.84% 1.82% 1.81% 1.79% 1.78%

0.15% 0.15% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

5.5

82

BRAZIL Books (million US $): Brazil 1995 - 2005

Year

Brazil

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2,444 2,703 3,005 3,151 3,269 3,392 3,520 3,652 3,789 3,932 4,080

39.12% 41.79% 44.49% 46.85% 47.64% 48.11% 48.27% 48.37% 48.46% 48.54% 48.60%

2.51% 2.72% 3.05% 3.23% 3.24% 3.23% 3.20% 3.17% 3.14% 3.11% 3.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.6

CHILE Books (million US $): Chile 1995 - 2005

Year

Chile

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

131 140 146 149 151 153 155 158 160 162 164

2.10% 2.16% 2.16% 2.21% 2.20% 2.17% 2.13% 2.08% 2.04% 2.00% 1.95%

0.13% 0.14% 0.14% 0.15% 0.15% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

5.7

83

COLOMBIA Books (million US $): Colombia 1995 - 2005

Year

Colombia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

63 67 74 69 70 72 75 77 80 82 85

1.01% 1.03% 1.09% 1.02% 1.02% 1.02% 1.02% 1.02% 1.02% 1.01% 1.01%

0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.8

COSTA RICA Books (million US $): Costa Rica 1995 - 2005

Year

Costa Rica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

159 158 153 142 140 140 143 146 149 152 155

2.54% 2.44% 2.26% 2.11% 2.04% 1.98% 1.95% 1.93% 1.90% 1.87% 1.84%

0.16% 0.15% 0.15% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

5.9

84

ECUADOR Books (million US $): Ecuador 1995 - 2005

Year

Ecuador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

290 289 280 261 257 257 262 267 272 278 283

4.64% 4.46% 4.14% 3.87% 3.74% 3.64% 3.58% 3.53% 3.48% 3.42% 3.37%

0.29% 0.29% 0.28% 0.26% 0.25% 0.24% 0.23% 0.23% 0.22% 0.22% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.10 EL SALVADOR Books (million US $): El Salvador 1995 - 2005 Year

El Salvador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

173 169 161 147 143 141 145 151 156 162 168

2.76% 2.60% 2.37% 2.18% 2.07% 1.99% 1.98% 1.99% 1.99% 2.00% 2.00%

0.17% 0.16% 0.16% 0.15% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

85

5.11 GUATEMALA Books (million US $): Guatemala 1995 - 2005 Year

Guatemala

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

347 341 326 300 292 289 297 307 317 328 339

5.55% 5.27% 4.82% 4.46% 4.26% 4.10% 4.07% 4.06% 4.05% 4.04% 4.03%

0.35% 0.34% 0.33% 0.30% 0.29% 0.27% 0.27% 0.26% 0.26% 0.26% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.12 GUYANA Books (million US $): Guyana 1995 - 2005 Year

Guyana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 7 7 7 7 7 7 7 8 8

0.12% 0.12% 0.11% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

86

5.13 HONDURAS Books (million US $): Honduras 1995 - 2005 Year

Honduras

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

151 149 144 133 130 129 132 136 140 144 148

2.42% 2.31% 2.12% 1.97% 1.89% 1.82% 1.80% 1.79% 1.78% 1.77% 1.76%

0.15% 0.15% 0.14% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.14 MEXICO Books (million US $): Mexico 1995 - 2005 Year

Mexico

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

696 640 659 592 618 664 714 768 826 889 956

11.13% 9.88% 9.75% 8.81% 9.00% 9.42% 9.79% 10.17% 10.56% 10.96% 11.38%

0.71% 0.64% 0.66% 0.60% 0.61% 0.63% 0.65% 0.66% 0.68% 0.70% 0.72%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

87

5.15 NICARAGUA Books (million US $): Nicaragua 1995 - 2005 Year

Nicaragua

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

83 82 79 73 71 71 72 75 77 79 81

1.33% 1.27% 1.16% 1.08% 1.03% 1.00% 0.99% 0.98% 0.98% 0.97% 0.97%

0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.16 PANAMA Books (million US $): Panama 1995 - 2005 Year

Panama

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

268 266 257 239 235 235 239 245 250 256 262

4.29% 4.11% 3.80% 3.55% 3.42% 3.32% 3.27% 3.23% 3.19% 3.15% 3.11%

0.27% 0.26% 0.26% 0.24% 0.23% 0.22% 0.21% 0.21% 0.20% 0.20% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

88

5.17 PARAGUAY Books (million US $): Paraguay 1995 - 2005 Year

Paraguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

188 185 178 164 160 159 163 168 173 178 183

3.00% 2.86% 2.62% 2.43% 2.33% 2.25% 2.23% 2.22% 2.20% 2.19% 2.18%

0.19% 0.18% 0.18% 0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.18 PERU Books (million US $): Peru 1995 - 2005 Year

Peru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

87 92 96 97 99 101 103 104 106 108 110

1.39% 1.42% 1.41% 1.44% 1.44% 1.42% 1.40% 1.38% 1.35% 1.33% 1.31%

0.00% 0.00% 0.00% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

89

5.19 SURINAME Books (million US $): Suriname 1995 - 2005 Year

Suriname

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

35 35 35 32 32 32 33 33 34 34 34

0.56% 0.54% 0.51% 0.48% 0.47% 0.46% 0.45% 0.44% 0.43% 0.42% 0.41%

0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.20 URUGUAY Books (million US $): Uruguay 1995 - 2005 Year

Uruguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

234 237 233 220 220 223 224 225 226 227 228

3.75% 3.66% 3.44% 3.27% 3.21% 3.16% 3.07% 2.98% 2.89% 2.80% 2.72%

0.24% 0.23% 0.23% 0.22% 0.21% 0.21% 0.20% 0.19% 0.18% 0.18% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

90

5.21 VENEZUELA Books (million US $): Venezuela 1995 - 2005 Year

Venezuela

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

89 92 94 96 98 99 101 102 104 106 107

1.41% 1.41% 1.39% 1.42% 1.42% 1.40% 1.38% 1.35% 1.33% 1.30% 1.27%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

91

6 NORTH AMERICA & THE CARIBBEAN: BOOKS 6.1

EXECUTIVE SUMMARY

Market Potential for Books in North America & the Caribbean (million US $): 2000 Country

Latent Demand million US $ % of North America & the Caribbean

_________________________________________________________________________________________________________

United States Canada Cuba Dominican Republic Trinidad and Tobago Jamaica Bahamas Haiti Martinique Barbados Netherlands Antilles Bermuda St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines St. Kitts and Nevis Dominica Total

28,596 1,503 241 177 99 72 68 59 45 36 34 31 9 9 5 4 3 3 30,993

91.00% 4.78% 0.76% 0.56% 0.31% 0.22% 0.21% 0.18% 0.14% 0.11% 0.10% 0.09% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________


Market Potential for Books in North America & the Caribbean (million US $): 2000

Canada Cuba Dominican Republic United States


Other


Books

92

The Market for Books in North America & the Caribbean: 1995 - 2005 Year

million US $

% of Globe

22,800.25 25,127.28 27,193.75 28,721.06 30,053.24 31,421.64 32,869.70 34,388.98 35,980.45 37,647.64 39,394.22

23.47 25.30 27.62 29.50 29.86 29.94 29.95 29.94 29.91 29.86 29.79

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


6.2

ANTIGUA AND BARBUDA

Year

Antigua and Barbuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 10 9 9 9 9 9 9 9 10 10

0.00% 0.00% 0.00% 0.03% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Books (million US $): Antigua and Barbuda 1995 - 2005 _________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

6.3

93

BAHAMAS Books (million US $): Bahamas 1995 - 2005

Year

Bahamas

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

76 76 73 68 67 68 69 70 71 73 74

0.33% 0.30% 0.26% 0.23% 0.22% 0.21% 0.20% 0.20% 0.19% 0.19% 0.18%

0.00% 0.00% 0.00% 0.07% 0.00% 0.06% 0.00% 0.06% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.4

BARBADOS Books (million US $): Barbados 1995 - 2005

Year

Barbados

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

40 40 39 36 36 36 36 37 38 38 39

0.17% 0.15% 0.14% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.00%

0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

6.5

94

BERMUDA Books (million US $): Bermuda 1995 - 2005

Year

Bermuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

35 35 34 31 31 31 31 32 33 33 34

0.15% 0.13% 0.12% 0.10% 0.10% 0.09% 0.09% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.03% 0.00% 0.02% 0.00% 0.00% 0.00% 0.02% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.6

CANADA Books (million US $): Canada 1995 - 2005

Year

Canada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,216 1,307 1,383 1,426 1,464 1,503 1,542 1,583 1,626 1,669 1,713

5.33% 5.19% 5.08% 4.96% 4.87% 4.78% 4.69% 4.60% 4.51% 4.43% 4.34%

1.25% 1.31% 1.40% 1.46% 1.45% 1.43% 1.40% 1.37% 1.35% 1.32% 1.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

6.7

95

CUBA Books (million US $): Cuba 1995 - 2005

Year

Cuba

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

245 231 235 225 231 241 253 265 278 292 307

1.07% 0.91% 0.86% 0.78% 0.76% 0.76% 0.76% 0.76% 0.77% 0.77% 0.78%

0.25% 0.23% 0.23% 0.23% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.8

DOMINICA Books (million US $): Dominica 1995 - 2005

Year

Dominica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 3 3 3 3 3

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

6.9

96

DOMINICAN REPUBLIC Books (million US $): Dominican Republic 1995 - 2005

Year

Dominican Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

206 204 196 182 178 177 181 186 191 196 201

0.90% 0.81% 0.72% 0.63% 0.59% 0.56% 0.55% 0.54% 0.53% 0.51% 0.50%

0.21% 0.20% 0.19% 0.18% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.10 GRENADA Books (million US $): Grenada 1995 - 2005 Year

Grenada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 6 6 5 5 5 5 6 6 6 6

0.00% 0.00% 0.02% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

97

6.11 HAITI Books (million US $): Haiti 1995 - 2005 Year

Haiti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

71 69 67 61 60 59 61 63 65 67 69

0.30% 0.27% 0.24% 0.21% 0.19% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.12 JAMAICA Books (million US $): Jamaica 1995 - 2005 Year

Jamaica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

78 79 77 72 72 72 73 74 75 76 77

0.34% 0.31% 0.28% 0.25% 0.23% 0.22% 0.22% 0.21% 0.20% 0.20% 0.19%

0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

98

6.13 MARTINIQUE Books (million US $): Martinique 1995 - 2005 Year

Martinique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

48 48 47 45 44 45 45 46 46 46 47

0.21% 0.19% 0.17% 0.15% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.14 NETHERLANDS ANTILLES Books (million US $): Netherlands Antilles 1995 - 2005 Year

Netherlands Antilles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

38 38 37 34 34 34 35 35 36 36 37

0.16% 0.15% 0.13% 0.11% 0.11% 0.10% 0.10% 0.10% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

99

6.15 ST. KITTS AND NEVIS Books (million US $): St. Kitts and Nevis 1995 - 2005 Year

St. Kitts and Nevis

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 3 3 3 3 3 4 4 4

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.16 ST. LUCIA Books (million US $): St. Lucia 1995 - 2005 Year

St. Lucia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 10 10 9 9 9 9 9 9 10 10

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

100

6.17 ST. VINCENT AND THE GRENADINES Books (million US $): St. Vincent and the Grenadines 1995 - 2005 Year St. Vincent and the Grenadines

% of Region

% of Globe

0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 4 4 4 4 4 4

_________________________________________________________________________________________________________


6.18 TRINIDAD AND TOBAGO Books (million US $): Trinidad and Tobago 1995 - 2005 Year

Trinidad and Tobago

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

115 113 109 101 99 99 101 103 106 109 112

0.50% 0.45% 0.40% 0.35% 0.32% 0.31% 0.30% 0.30% 0.29% 0.28% 0.28%

0.11% 0.11% 0.11% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

101

6.19 UNITED STATES Books (million US $): United States 1995 - 2005 Year

United States

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

20,123 22,381 24,403 25,986 27,284 28,596 29,970 31,411 32,921 34,504 36,162

88.25% 89.07% 89.73% 90.47% 90.78% 91.00% 91.17% 91.34% 91.49% 91.64% 91.79%

20.71% 22.53% 24.78% 26.69% 27.10% 27.24% 27.31% 27.34% 27.36% 27.36% 27.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

102

7 OCEANA: BOOKS 7.1

EXECUTIVE SUMMARY Market Potential for Books in Oceana (million US $): 2000

Country


% of Oceana

_________________________________________________________________________________________________________

Australia New Zealand Fiji Solomon Islands American Samoa Nauru Vanuatu Tonga Micronesia Federation Palau Marshall Islands Kiribati Tuvalu Total

1,174 267 30 6 5 4 4 3 2 2 1 1 0 1,500

72.68% 16.54% 1.85% 0.38% 0.31% 0.25% 0.25% 0.17% 0.11% 0.10% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________


Market Potential for Books in Oceana (million US $): 2000 New Zealand Fiji Solomon Islands Other Australia



Books

103

The Market for Books in Oceana: 1995 - 2005 Year

million US $

% of Globe

1,624.80 1,706.85 1,634.80 1,501.16 1,541.17 1,615.46 1,694.88 1,778.71 1,866.97 1,959.92 2,057.80

1.67 1.72 1.66 1.54 1.53 1.54 1.54 1.55 1.55 1.55 1.56

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


7.2

AMERICAN SAMOA Books (million US $): American Samoa 1995 - 2005

Year

American Samoa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 5 5 5 5 5 5 5

0.33% 0.31% 0.32% 0.33% 0.32% 0.31% 0.29% 0.28% 0.27% 0.26% 0.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

7.3

104

AUSTRALIA Books (million US $): Australia 1995 - 2005

Year

Australia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,157 1,224 1,177 1,084 1,116 1,174 1,235 1,299 1,366 1,437 1,511

71.23% 71.70% 71.98% 72.18% 72.44% 72.68% 72.86% 73.02% 73.16% 73.30% 73.42%

1.19% 1.23% 1.19% 1.11% 1.10% 1.11% 1.12% 1.13% 1.13% 1.13% 1.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.4

FIJI Books (million US $): Fiji 1995 - 2005

Year

Fiji

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

34 34 33 30 30 30 30 31 32 32 33

2.07% 1.96% 1.98% 2.01% 1.93% 1.85% 1.79% 1.74% 1.69% 1.64% 1.59%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

7.5

105

KIRIBATI Books (million US $): Kiribati 1995 - 2005

Year

Kiribati

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.6

MARSHALL ISLANDS Books (million US $): Marshall Islands 1995 - 2005

Year

Marshall Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 1 1 1 1 1 2 2 2

0.00% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

7.7

106

MICRONESIA FEDERATION Books (million US $): Micronesia Federation 1995 - 2005

Year

Micronesia Federation

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 2 2

0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.8

NAURU Books (million US $): Nauru 1995 - 2005

Year

Nauru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 4 4 4 4 4 4

0.27% 0.26% 0.26% 0.27% 0.26% 0.25% 0.24% 0.23% 0.22% 0.21% 0.21%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

7.9

107

NEW ZEALAND Books (million US $): New Zealand 1995 - 2005

Year

New Zealand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

277 292 272 243 252 267 284 302 320 340 361

17.06% 17.13% 16.64% 16.20% 16.33% 16.54% 16.75% 16.95% 17.15% 17.35% 17.55%

0.28% 0.29% 0.27% 0.24% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.10 PALAU Books (million US $): Palau 1995 - 2005 Year

Palau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 2 2

0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.00% 0.00% 0.09% 0.08% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

108

7.11 SOLOMON ISLANDS Books (million US $): Solomon Islands 1995 - 2005 Year

Solomon Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 7 7 6 6 6 7 7 7 8

0.48% 0.45% 0.44% 0.44% 0.41% 0.38% 0.38% 0.38% 0.37% 0.37% 0.37%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.12 TONGA Books (million US $): Tonga 1995 - 2005 Year

Tonga

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 3 3 3 3 3

0.20% 0.19% 0.19% 0.19% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

109

7.13 TUVALU Books (million US $): Tuvalu 1995 - 2005 Year

Tuvalu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.14 VANUATU Books (million US $): Vanuatu 1995 - 2005 Year

Vanuatu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 4 4 4 4 4 4 4 4 5

0.28% 0.27% 0.27% 0.27% 0.26% 0.25% 0.24% 0.24% 0.23% 0.22% 0.21%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

110

8 THE MIDDLE EAST: BOOKS 8.1

EXECUTIVE SUMMARY Market Potential for Books in the Middle East (million US $): 2000

Country


% of the Middle East

_________________________________________________________________________________________________________

Iran Armenia Saudi Arabia Oman Tajikistan Kyrgyzstan Turkmenistan Kuwait Yemen Azerbaijan Qatar Jordan United Arab Emirates Iraq Israel Uzbekistan Lebanon Syrian Arab Republic Afghanistan Bahrain Pakistan Turkey Total

1,861 321 312 312 307 293 286 260 255 223 190 189 184 181 172 143 130 127 93 90 65 34 6,028

30.66% 5.28% 5.14% 5.14% 5.05% 4.82% 4.71% 4.28% 4.20% 3.66% 3.12% 3.11% 3.03% 2.98% 2.84% 2.35% 2.13% 2.09% 1.52% 1.48% 1.06% 0.56% 100.00%

_________________________________________________________________________________________________________




Books

111

Market Potential for Books in the Middle East (million US $): 2000 Oman Saudi Arabia Armenia

Iran

Other

The Market for Books in the Middle East: 1995 - 2005 Year

million US $

% of Globe

5,764.11 5,943.13 5,958.43 5,823.42 5,918.94 6,067.81 6,244.63 6,433.87 6,632.91 6,842.38 7,062.96

5.93 5.98 6.05 5.98 5.88 5.78 5.69 5.60 5.51 5.43 5.34

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Books

8.2

112

AFGHANISTAN Books (million US $): Afghanistan 1995 - 2005

Year

Afghanistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

99 100 98 92 92 93 94 94 95 96 97

1.72% 1.68% 1.64% 1.58% 1.55% 1.52% 1.49% 1.46% 1.43% 1.40% 1.37%

0.10% 0.10% 0.09% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.3

ARMENIA Books (million US $): Armenia 1995 - 2005

Year

Armenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

386 379 362 333 324 321 329 341 352 365 377

6.70% 6.38% 6.08% 5.72% 5.47% 5.28% 5.27% 5.29% 5.31% 5.32% 5.33%

0.39% 0.38% 0.36% 0.34% 0.32% 0.30% 0.30% 0.29% 0.29% 0.28% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

8.4

113

AZERBAIJAN Books (million US $): Azerbaijan 1995 - 2005

Year

Azerbaijan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

220 203 209 204 212 223 235 247 262 277 293

3.81% 3.41% 3.51% 3.50% 3.57% 3.66% 3.75% 3.84% 3.94% 4.04% 4.15%

0.22% 0.20% 0.21% 0.20% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.5

BAHRAIN Books (million US $): Bahrain 1995 - 2005

Year

Bahrain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

95 96 95 89 89 90 91 91 92 92 93

1.65% 1.61% 1.58% 1.53% 1.51% 1.48% 1.45% 1.42% 1.38% 1.35% 1.31%

0.00% 0.00% 0.00% 0.00% 0.08% 0.08% 0.00% 0.07% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

8.6

114

IRAN Books (million US $): Iran 1995 - 2005

Year

Iran

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,403 1,525 1,672 1,732 1,794 1,861 1,931 2,003 2,078 2,155 2,236

24.34% 25.66% 28.05% 29.74% 30.30% 30.66% 30.91% 31.12% 31.32% 31.49% 31.65%

1.44% 1.53% 1.69% 1.77% 1.78% 1.77% 1.75% 1.74% 1.72% 1.70% 1.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.7

IRAQ Books (million US $): Iraq 1995 - 2005

Year

Iraq

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

192 181 176 170 175 181 187 194 201 208 216

3.32% 3.05% 2.94% 2.92% 2.95% 2.98% 2.99% 3.01% 3.03% 3.04% 3.05%

0.19% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

8.8

115

ISRAEL Books (million US $): Israel 1995 - 2005

Year

Israel

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

131 157 158 162 167 172 178 184 190 196 202

2.27% 2.64% 2.65% 2.78% 2.82% 2.84% 2.85% 2.85% 2.85% 2.86% 2.86%

0.13% 0.15% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.9

JORDAN Books (million US $): Jordan 1995 - 2005

Year

Jordan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

232 227 216 198 191 189 195 202 210 218 226

4.02% 3.81% 3.62% 3.39% 3.23% 3.11% 3.11% 3.14% 3.16% 3.18% 3.20%

0.23% 0.22% 0.21% 0.20% 0.19% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

116

8.10 KUWAIT Books (million US $): Kuwait 1995 - 2005 Year

Kuwait

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

271 260 260 245 250 260 271 282 294 307 321

4.69% 4.36% 4.36% 4.20% 4.22% 4.28% 4.33% 4.38% 4.43% 4.49% 4.55%

0.27% 0.26% 0.26% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.11 KYRGYZSTAN Books (million US $): Kyrgyzstan 1995 - 2005 Year

Kyrgyzstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

299 304 301 286 288 293 293 293 293 292 292

5.19% 5.12% 5.05% 4.91% 4.87% 4.82% 4.69% 4.55% 4.41% 4.27% 4.13%

0.30% 0.30% 0.30% 0.29% 0.28% 0.27% 0.26% 0.25% 0.24% 0.23% 0.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

117

8.12 LEBANON Books (million US $): Lebanon 1995 - 2005 Year

Lebanon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

160 156 148 136 132 130 134 139 144 150 156

2.76% 2.62% 2.49% 2.33% 2.22% 2.13% 2.14% 2.16% 2.17% 2.19% 2.20%

0.16% 0.15% 0.15% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.13 OMAN Books (million US $): Oman 1995 - 2005 Year

Oman

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

362 359 345 320 314 312 319 327 336 345 354

6.28% 6.03% 5.79% 5.49% 5.29% 5.14% 5.10% 5.08% 5.06% 5.03% 5.00%

0.37% 0.36% 0.35% 0.32% 0.31% 0.29% 0.29% 0.28% 0.27% 0.27% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

118

8.14 PAKISTAN Books (million US $): Pakistan 1995 - 2005 Year

Pakistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

88 89 82 64 63 65 66 68 70 72 74

1.52% 1.49% 1.37% 1.10% 1.06% 1.06% 1.06% 1.05% 1.05% 1.04% 1.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.15 QATAR Books (million US $): Qatar 1995 - 2005 Year

Qatar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

201 203 199 188 188 190 191 192 194 195 196

3.49% 3.41% 3.34% 3.22% 3.17% 3.12% 3.05% 2.98% 2.92% 2.85% 2.78%

0.20% 0.20% 0.20% 0.19% 0.18% 0.18% 0.17% 0.16% 0.16% 0.15% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

119

8.16 SAUDI ARABIA Books (million US $): Saudi Arabia 1995 - 2005 Year

Saudi Arabia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

268 309 252 262 287 312 341 371 405 442 483

4.65% 5.20% 4.22% 4.50% 4.84% 5.14% 5.45% 5.77% 6.10% 6.46% 6.83%

0.27% 0.31% 0.25% 0.26% 0.28% 0.29% 0.31% 0.32% 0.33% 0.35% 0.36%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.17 SYRIAN ARAB REPUBLIC Books (million US $): Syrian Arab Republic 1995 - 2005 Year

Syrian Arab Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

109 116 121 123 125 127 129 131 133 135 137

1.89% 1.95% 2.03% 2.11% 2.11% 2.09% 2.06% 2.03% 2.00% 1.97% 1.94%

0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

120

8.18 TAJIKISTAN Books (million US $): Tajikistan 1995 - 2005 Year

Tajikistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

298 306 306 294 299 307 305 301 297 294 290

5.16% 5.15% 5.13% 5.04% 5.05% 5.05% 4.87% 4.67% 4.48% 4.29% 4.10%

0.30% 0.30% 0.31% 0.30% 0.29% 0.29% 0.27% 0.26% 0.24% 0.23% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.19 TURKEY Books (million US $): Turkey 1995 - 2005 Year

Turkey

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

43 34 30 31 32 34 36 38 40 42 44

0.74% 0.57% 0.50% 0.52% 0.54% 0.56% 0.57% 0.58% 0.60% 0.61% 0.62%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

121

8.20 TURKMENISTAN Books (million US $): Turkmenistan 1995 - 2005 Year

Turkmenistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

283 290 288 276 280 286 285 283 280 278 276

4.91% 4.87% 4.84% 4.74% 4.73% 4.71% 4.56% 4.39% 4.22% 4.06% 3.90%

0.29% 0.29% 0.29% 0.28% 0.27% 0.27% 0.25% 0.24% 0.23% 0.22% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.21 UNITED ARAB EMIRATES Books (million US $): United Arab Emirates 1995 - 2005 Year

United Arab Emirates

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

164 173 178 180 182 184 187 189 192 195 197

2.83% 2.91% 2.99% 3.08% 3.07% 3.03% 2.99% 2.94% 2.89% 2.84% 2.79%

0.16% 0.17% 0.18% 0.18% 0.18% 0.17% 0.17% 0.16% 0.15% 0.15% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Books

122

8.22 UZBEKISTAN Books (million US $): Uzbekistan 1995 - 2005 Year

Uzbekistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

116 136 135 135 138 143 148 153 158 163 168

2.01% 2.29% 2.27% 2.31% 2.33% 2.35% 2.36% 2.37% 2.37% 2.37% 2.37%

0.11% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.23 YEMEN Books (million US $): Yemen 1995 - 2005 Year

Yemen

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

297 294 283 262 257 255 261 268 275 283 290

5.15% 4.94% 4.74% 4.50% 4.33% 4.20% 4.18% 4.16% 4.14% 4.12% 4.10%

0.30% 0.29% 0.28% 0.26% 0.25% 0.24% 0.23% 0.23% 0.22% 0.22% 0.21%

_________________________________________________________________________________________________________

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The 2000-2005 World Outlook for Pasta (Strategic Planning Series)

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The 2000-2005 World Outlook for Singles and Eps (Strategic Planning Series)

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