Coatings World January 2012

TiO2 loves high efficiency Delivering high efficiency for titanium dioxide may be news to some. But BASF introduced ac...

Author: Tim Wright

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TiO2 loves high efficiency

Delivering high efficiency for titanium dioxide may be news to some. But BASF introduced acrylic emulsion polymers to reduce titanium dioxide in paint formulations way back in 2003. Today, with TiO2 prices at record highs, Acronal Optive® binders can help you achieve even greater savings. Smarter formulations and lower costs: at BASF, we create chemistry.

For more information call your BASF representative, or 1-800-251-0612. visit us at www.basf.us/dpsolutions.

January 2012 • Vol. 17, No. 1

Table of Contents

32 Architectural Coatings Market

35 38 41

Pigments Market Update

DEPARTMENTS

Growing Paint Additives Market

Editor’s Page ................................6

Expo Review: CHINACOAT2011

As We Go To Press ......................8

COLUMNS

Index to Companies ....................8

International Coatings Scene ....................................20

Fresh Paint ................................10

China • Impact Of A Lower Growth Chinese Economy Europe • Europe’s Economies Brace For A Tough 2012 Latin America • Suvinil Invests Nearly $100 Million In Brazil Positioning

Patents ......................................16

Business Corner ..........................................................28

Industry News ..........................44

The Growing Need For Mentoring Senior Executives

New Products ............................18

Suppliers Corner........................45

IPaint ............................................................................30 If We Told You That, We’d Have To... You Know...

People ........................................46 Meetings ....................................47

ADVERTISING SECTIONS Classified Ads ..............................................................48 Advertising Index........................................................49

41

Final Coat ..................................50

35

COATINGS WORLD — Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]. POSTMASTER: Send address changes to: [email protected]; (201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Ride-along enclosed. Coatings World is used under license from Whitford Worldwide. COATINGS WORLD’S circulation is audited by BPA International.

January 2012

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Coatings World | 5

Editors Page

R&D Is The Key Moving Forward

A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA (201) 825-2552 • Fax: (201) 825-0553 Web site: www.coatingsworld.com EDITOR

s we enter 2012 economic forecasters are painting a gloomy picture for the year ahead. Moving forward much of the economic climate will depend on how the situation in Europe unfolds. London’s Centre for Economics Research (CEBR) says to get ready for a Europe-wide recession. It says depending on how the euro is managed European GDP will decline between 0.6 percent and two percent. Also as the troubled euro recently marked its 10th anniversary the center said there was a 99 percent chance that the currency would not survive the next 10 years. It looks as though 2012 will be the year when the euro starts to break up. The CEBR also foresees cracks starting to appear in the Asian economic and political success story, with growth slowing down to just over seven percent in China and to six percent in India. The organization says the Asian economic and political systems are like a bicycle that has to move at a certain speed to remain stable and even modest slowdowns are likely to lead to popular discontent. Conversely the think tank predicted more recovery in the United States. It says growth will hover around two percent, which isn’t much to write home about, but positive news nonetheless. Two factors will drive US growth: the strength of profitability and the application of technology, which will start to make a serious difference over the course of the year. In a technology driven field the key to moving forward in a positive direction in the paint and coatings and related industries is to continue to invest in technology regardless of how bleak the economic forecasts are. Battelle-R&D Magazine’s annual global R&D funding forecast offers some optimism. It says R&D in the broadly defined chemicals and materials industry is expected to grow by 11.4 percent in the United States to $9.3 billion in 2012, while growing by 3.8 percent globally to $33.8 billion. Nanotechnology and its applications continue to pervade all industrial applications with biomedical applications beginning during the past two years. More than 15 U.S. government agencies propose funding $2.13 billion in nanotechnology research including DOE at $611 million, the National Institutes of Health at $465 million, the National Science Foundation at $456 million and the Department of Defense at $368 million. An emerging priority in advanced materials is a heightened focus on developing alternative sources or processes related to rare earth metals because of China’s recent export limits on supplies. In the industrial sector around the world, closed non-Chinese rare earth mines are being reopened; however, the environmental requirements for operating these mines have increased since they closed, making additional R&D and capital expenditures necessary to develop new and improved processing programs.

A

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Tim Wright • [email protected] VICE PRESIDENT/EDITORIAL DIRECTOR Tom Branna • [email protected] ASSOCIATE EDITOR Kerry Pianoforte • [email protected] ART DEPARTMENT Michael Del Purgatorio • [email protected] INTERNATIONAL CORRESPONDENTS Sean Milmo (Europe) Charles W. Thurston (Latin America/Americas) CONTRIBUTING EDITORS Phil Phillips EDITORIAL ADVISORY BOARD Jim Berry (Berry Environmental) Joseph Cristiano (consultant) Thomas Frauman (consultant) Joseph Prane (consultant) Isadore Rubin (consultant) Richard M. Tepper (PPG Industries) Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING PRESIDENT Rodman J. Zilenziger, Jr. • [email protected] EXECUTIVE VICE PRESIDENT Matthew J. Montgomery • [email protected] GROUP PUBLISHER / ADVERTISING SALES Dale Pritchett • [email protected] ADVERTISING SALES (U.S.) Kim Clement Rafferty • [email protected] ADVERTISING SALES (Europe) Baudry Boisseau Associates 27 Rue J. Lebeau- B-1000, Brussels, Belgium Tel.: 32-(0)2-513-06-47 • Fax: 32-(0)2-514-17-38 [email protected] ADVERTISING SALES (Hong Kong, Taiwan & China) Ringier Trade Publishing Ltd 401-405 4/F New Victory House 93-103 Wing Lok Street, Sheung Wan, Hong Kong (852) 2369 8788 • Fax: (852) 2869 5919 [email protected] CLASSIFIED ADVERTISING SALES Patty Ivanov • 631-642-2048; Fax 631-473-5694 [email protected] PRODUCTION MANAGER Patricia Hilla • [email protected] AUDIENCE DEVELOPMENT MANAGER Joe DiMaulo • [email protected] CIRCULATION MANAGER Richard DeVoto • [email protected] ONLINE DIRECTOR Paul Simansky • [email protected] WEB MASTER Jason Lawton • [email protected] COATINGS WORLD’S circulation is audited by BPA Worldwide.

6 | Coatings World


January 2012

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As We Go To Press

H.B. Fuller to buy Forbo’s adhesives business for $395 million

H.B. Fuller said it agreed to buy Swiss firm Forbo’s industrial adhesives business for $395 million, as the specialty chemicals maker bulks up its presence in Europe. Europe, India, Middle East and Africa together form the second-largest market after North America for H.B Fuller, while a little over half of Forbo’s revenue came from Europe in 2010. “Forbo’s business brings a commercial base in Eastern Europe that fills a gap for us, and compliments our stronger position in the Middle East and Africa,” said chief executive Jim Owens. Since March 2009, St Paul, Minnesotabased H.B. Fuller has acquired four adhesive makers. Adhesive and related products make up more than 85 percent of the company’s sales. Forbo’s adhesive business will generate about $580 million in revenue this year, H.B. Fuller said. H.B. Fuller, which focuses on adhesives, sealants, paints and other specialty chemical products, expects its revenue to grow organically at 5-8 percent per year, Owens said. H.B Fuller’s 2010 revenue was $1.36 billion.

greatest investment made by Bluestar Silicones at the Saint Fons plant for over ten years. The opening of IRIS has been accompanied by the creation of a new processing center for discharges resulting from the resin production. Bluestar Silicones is a branch of China National Bluestar Corp, achieves a turnover of around €600 million euros and employs nearly 3,000 staff across the world.

DuPont Titanium Technologies hikes costs for Ti Pure TiO2 grades globally Effective Feb. 1, 2012, DuPont Titanium

Technologies will implement a net price increase of 200 Euros per metric ton, or as permitted by contract, for all DuPont Ti Pure titanium dioxide (TiO2) grades for all countries in which invoicing is in Euro, namely the countries of Western and Central Europe and the North African region. In addition, effective Feb. 1, 2012, DuPont Titanium Technologies will implement a net price increase of $250 per metric ton (USD), or as permitted by contract, for all DuPont Ti-Pure titanium dioxide (TiO2) grades for all countries in which invoicing is in U.S. dollar, namely the countries of Eastern Europe, Middle East and the SubSaharan African region. CW

Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names. Ace Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 AFG FlameGuard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 32 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 32

AkzoNobel to take 100 percent control of Metlac Group AkzoNobel plans to strengthen its position in packaging coatings by exercising the right to buy the remaining shares of Metlac, an Italian-based packaging coatings producer. AkzoNobel currently is a shareholder in Metlac. This position was inherited from the acquisition of ICI in 2008. The company expects to finalize the acquisition in Q2 2012.

Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Creative Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Hybrid Coating Technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18 Kansai . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 MetoKote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 NanoFusing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Novelis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Bluestar Silicones opens resin manufacturing unit in its Saint Fons factory In France Bluestar Silicones inaugurated its new resin manufacturing unit in its Saint Fons factory. The new production unit, named IRIS, will enable the resin production capacity to be doubled. This €7 million project represents the 8 | Coatings World

Plascon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 32, 50 Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32 Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16 Vapor Technologies, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18


January 2012

Fresh Paint

Valspar opens research and development center in China

The Valspar Corporation opened a new research and development center in Shunde, China. The Valspar Applied Science and Technology Center will employ over 200 scientists to support the continued growth of Valspar in Asia Pacific and Valspar’s research and development on a global basis. The grand opening event was attended by more than 400 guests, including customers, suppliers, and governmental officials. “This facility enables us to bring a higher level of value to our relationships in the Asia Pacific region by allowing us to be closer to our customers,” said Valspar president and chief executive, Gary Hendrickson. “The research and development center will give our customers a unique competitive advantage. Valspar’s strategy is to continue to invest in our people and our businesses in China.” Valspar’s 2011 global sales totaled US$4 billion, including sales in Asia Pacific of US$1 billion. Nearly half of the sales in the Asia Pacific region are in China, where Valspar currently has five manufacturing facilities. Valspar produces and sells high-quality coatings for numerous end-markets in China, including consumer paints, food and beverage packaging, shipping containers, furniture, building products, and agricultural and construction equipment.

Novelis makes $50 million investment to install beverage can coating line in Brazil Novelis, the world’s largest producer of rolled aluminum, will invest approximately $50 million to install a coating line for beverage can end stock at its operations in Pindamonhangaba, Brazil. “This expansion is the most recent step in an ongoing program to expand our leadership position in supplying Brazil and South America with high-quality beverage can sheet for this growing region,” said Phil Martens, president and chief executive for Novelis Inc. 10 | Coatings World

Nova Paint Club meets in London, discusses global supply chain issues The latest Nova Paint Club meeting was held in London between 28 October and 3 November. The meeting brought together the technical directors from the member companies and their board representatives to discuss how threats from global supply chain issues can be addressed through cooperation within the international group. The Nova Paint Club draws its members from 11 companies operating in over 90 countries. The technical directors discussed ongoing joint projects and received presentations from key vendors on new raw materials, new regulatory issues and specialised additives. The group also discussed further areas for cooperation and savings through joint technical projects, which will be followed up at their meeting in Paris in February 2012. The board members received presentations from external experts on approaches to concerns Mohan Murty, managing director within the global supply chain. They also agreed and CEO of Asian Paints (left), on a new framework for the Nova Paint Club in and Joao Serrenho, president of the future. CIN and current president of “This conference has brought into sharp focus Nova. the importance of independent companies working together to tackle global issues in our industry," said Joao Serrenho, president of CIN and current president of Nova. "Pressure on the global supply of key materials means that cooperation is essential to mitigate the risks to our businesses.” Mohan Murty, managing director and CEO of Asian Paints, who will be retiring in early 2012, resigned as a member of Nova's executive. His position will be filled by Michael Dayan, managing director and CEO of Tambour in Israel. The president thanked Mr. Murty for his contribution to the Nova Paint Club over many years and presented him with the Nova Gold Pin award together with a gift from the board to mark the occasion. The next board meeting of the Nova Paint Club will take place in April 2012 in Buenos Aires, hosted by Sinteplast SA and will be held together with a meeting of Nova’s marketing directors. The Nova Paint Club is an international organization founded in 1983 to provide a framework for leading global independent paint companies to benefit from exchanges of technical information, technology and expertise in all areas of their operations. The Nova Paint Club currently has 11 core members with their main operations based in Argentina (Sinteplast SA), Canada (Cloverdale Paint Inc), Colombia (Global Paints SA), Germany (Votteler Lackfabrik GmbH & Co), Greece, (Druckfarben Hellas SA), India, (Asian Paints), Israel (Tambour Ltd), Portugal (CIN SA), South Africa (Plascon SA), Spain (Barnices Valentine S.A.), and the USA (Vogel Paint Inc). These companies also have other operations and/or subsidiaries, which extends their total involvement to around 90 countries throughout the world.


January 2012

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Fresh Paint

Novelis, the leading supplier of can body stock and can end stock in South America, forecasts the demand for aluminum beverage cans in the region to grow by seven percent per year until 2020. “This investment will help round out our can sheet offering for our customers in the region and allow us to keep pace with the surging demand for our products,” said Marco Palmieri, senior vice president of

Novelis Inc. and president, Novelis South America. “The new line will allow us to increase our capacity to meet customer demand while shortening delivery lead times.” The new coating line, which will be fully integrated with in-line levelling and trimming using the latest technology, is expected to come on stream in late 2013. The line will have the capacity to process 100,000 metric tons of aluminum sheet per year. The Pindamonhangaba facility is an in-

CEPE Addresses Volatile Raw Materials Market The European Council of Paint and Printing Ink producers says for 2012 no relief foreseen for cost increases of the main paint and printing ink raw materials; with TiO2 as the main cause. During a dedicated session at CEPE’s annual conference held in Dublin from Oct. 5-7 2011, the attending paint and printing ink producers were informed by industry experts on the possible price trends in the EU for the raw materials for their paint and ink products. With the slowdown of the economy, some producers were hoping that prices and availabilities would ease.

But according to these experts, price reductions in 2012 were considered to be an illusion. Even with a slowdown in demand in the EU, paint and ink raw materials prices are expected to rise this year. Titanium dioxide: the shock Titanium dioxide, the white pigment which is one of the high value raw materials in the formulation of paints and inks, has seen its price rise by more than 60 to 70 percent between beginning 2010 and end 2011, meaning an average increase of +30 percent per year. This situation is the result of two factors, which are expected to continue throughout 2012 and beyond. The first factor involves a very stretched global supply/demand balance as a consequence of capacity shutdowns and no new investment during the period 2000 to 2010 with an acceleration of closures after the worldwide crisis of 2008/2009, followed by a rebound of demand in emerging countries, especially in Asia. The second factor is linked to the sharp rise—well over 20%—in TiO2 ore prices (ilmenite). In fact, the historical supply sources of this TiO2 feedstock are depleting, and because of underinvestment to find new mines the supply of ilmenite is expected to remain very tight during the coming year. Therefore the pressure on paint and ink producers is expected to go on, unless a deep worldwide recession scenario 12 | Coatings World

tegrated aluminum rolling and recycling complex located in the state of Sao Paulo. The plant is currently in the midst of a $300 million expansion of its rolling mill and a $32 million expansion of its aluminum recycling capacity.

Severstal commissions a second color-coating line in Russia OAO Severstal, one of the world’s leading

would change the whole picture. The intensity of this pressure was said to depend on the speed and strength of the global growth or slowdown. A slowdown in growth as well as reformulations to partially replace TiO2 may somewhat ease the supply/demand balance. Binders: volatility On the front of the other main components of a paint and ink formula, the binders, be it emulsions or resins, which are mainly derived from petrochemicals feedstock, the increases over the last 12 months have been 20 to 40 percent, depending on the type. Again for similar reasons: capacity constraints on monomers and feedstock. Demand in regions other than the EU is expected to remain strong. In addition, the oil price, the ultimate feedstock, will continue to fluctuate widely, with the uncertainty characterizing the global economy in the coming months. As a consequence, a lot of volatility is anticipated with wide variations month by month in the feedstock of binders, resulting in shorter validity of price agreements on emulsions and resins. In the year to come, paint and ink producers will each have to look for ways to deal with these pressures now that most of them have made their own internal efficiency improvements in recent years.


January 2012

January 2012

The new line is ecologically friendly, and includes an air reburning plant to reburn furnace off-gases (polymer coating solvent vapor mixture) at 900° C, improving its energy efficiency. The project has created 50 new jobs in Cherepovets, Vologda region. The new line will use semi-finished rolled stock from the Cherepovets Steel Mill’s new continuous hot dip galvanizing unit (commissioned in December 2010) and the hot dip rolled products line at Severgal. The properties of the rolled products and the leading edge equipment capable of applying any polymer coating to metal will mean that Severstal will be able to fulfill more orders for pre-painted galvanized iron. Specifically, Severstal will be able to supply a wider range of products to sheeting manufacturers and manufacturers of white goods and other household appliances.

Tikkurila Polska awarded Consumer Laurel 2011 Tikkurila’s Polish subsidiary, Tikkurila


Fresh Paint

vertically integrated steel and steel related mining companies, announced that its steel production unit, the Cherepovets Steel Mill, has commissioned its second color-coating line (CCL-2). The total investment in the second line is more than 2.5 billion roubles (US$78.1 million). The new line will double the plant’s output of coated hot dip rolled products, in line with Severstal’s stated strategic focus on increasing output of high value-added products. CCL-2 is designed to produce up to 200,000 tons per annum of coated hot dip rolled products measuring from 0.3mm to 2.0 mm in thickness and up to [1,650 mm / 165 cm] in width. “With the new line coming on-stream, our annual production of pre-painted galvanized iron will double to reach 400,000 tons per year, and [we anticipate] the company’s share in the Russian polymer-coated galvanized steel market will increase above 20 percent,” said Alexander Grubman, CEO of Severstal Russian Steel.

Polska S.A., has been granted the golden Consumer Laurel 2011 award for the Be Special Decor product range. The award was given in the category of “Paints and Decorative Plasters,” in which Tikkurila’s Be Special Decor product range received 58 percent of the votes given by consumers. The Consumer Laurel is a national survey in Poland, which annually rewards the most popular Polish products, services and brands among consumers in more than 300 categories. The consumers will evaluate the brands and products, for instance, based on brand recognition and product quality.

PPG opens color design center in London PPG Industries’ industrial coatings business opened its third European color design center, located in the Silvertown area of London. At the new center, PPG will work with designers and manufacturers to accelerate color design and prototype de-

Coatings World | 13

Fresh Paint

velopment for products such as mobile phones, hairdryers, laptops and other electronic devices. “With the opening of this color design center, we can offer customers in the region in-house operations backed by PPG production expertise to help create innovative coatings applications for their products and bring them to market faster,” said Andrew Stadler, PPG consumer products manager, industrial coatings, Europe. “The center will enable our team to meet with designers and to organize regular workshops for the development of new colors and textures for a wide range of products. With our in-house laboratory, the results of the work will be visible within a few hours.” This is PPG’s third color design center in Europe; the others are in the company’s Weingarten facility in Germany and at PPG Dr. Schoch in Burgdorf, Switzerland. Worldwide, PPG has another six design center—two in the U.S., in Oak Creek, Wis., and near Los Angeles, and four in

Asia (China, Korea, Taiwan and Japan). PPG expects to open another center next year in Asia. “Because styling and design evolve quickly, it helps to have facilities located near our customers to help us react to market changes together with them,” Stadler said. “At the same time, our teams work continuously to track color trends and develop innovative solutions for manufacturers.” London was selected for the new center because of its proximity to designers of consumer products, and because it offers easy access to and from other European cities said the company. PPG’s industrial coatings business supplies manufacturers in market segments such as heavy-duty equipment, automotive parts, windows and doors, appliances, flooring and consumer electronics. To the consumer products segment, PPG offers technologies and solutions such as liquid and powder coatings, from primers through clearcoats, in finishes ranging from high-

gloss to ultra-matt and with a broad array of “soft feel” and other effects.

Creative Materials opens new headquarters Creative Materials, Inc. has moved to a new facility in Ayer, Mass. The move will allow the company to keep up with the increased demand for its products and services. The new site is more than three times the size of the previous location and will permit the company to expand to accommodate future growth. The newly renovated corporate center includes expanded office and meeting space, as well as custom-designed manufacturing facilities, an R&D laboratory and a quality assurance area. Creative Materials, Inc. designs, develops and manufactures specialty inks, adhesives and coatings for a wide variety of markets. Products from Creative Materials are used in a wide variety of applications including electronic components for computers, cell phones, solar collectors, automobiles, and aerospace, as well as for medical electrodes and medical devices.

BASF increases its presence in growing African markets BASF is increasing its presence in Africa with a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara . “Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF,” said Jacques Delmoitiez, president, responsible for BASF’s business in Europe, the Middle East and Africa. “Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF’s market position.” The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1 billion in 2010. The sale of construction chemicals for the booming construction industry in the urban areas of East Africa is one of the main focuses of activity.

Hybrid enters into exclusive licensing agreement for the territory of Canada Hybrid Coating Technologies Inc. has en14 | Coatings World


January 2012

Jotun UK invests £4 million in Flixborough site

Fresh Paint

tered into an exclusive licensing agreement with its new partner Hybrid Coatings Canada Inc. (HCC) for the territory of Canada. As part of the agreement, HCC paid an upfront licensing fee of $150,000 to Hybrid Coating Technologies out of a total fee owing of $300,000. Other parties to the agreement were Nanotech Industries International Inc. (NTII) the company’s wholly owned subsidiary and Nanotech Industries Inc. (Nanotech), the company’s licensor. The balance of the fee is payable to Nanotech. “We are looking forward to working with our partner in Canada to penetrate this large potential market for our coatings products,” said Joseph Kristul, CEO, Hybrid Coating Technologies. “This licensing agreement is an important step towards securing multiple partners in different parts of the world as we continue to execute on our global marketing plan. We are presently in discussions with multiple other potential partners for other territories in the world.” The combined revenue for the Canadian industrial and specialty coatings industry is estimated at $1 billion per year said the company. Hybrid Coating Technologies Inc. is based in San Francisco-Ca. and is the exclusive licensee of Green Polyurethane coatings and paint, the world’s first-ever patent protected polyurethane-based coatings and paint products, which eliminate toxic isocyanates from the entire production process and is licensed by Nanotech Industries, Inc.

rates and will involve the coating of 292 km of up to 24” pipe with a fusion bonded epoxy anticorrosion coating and HeviCote concrete weight coating. This facility is a technology leader in the anticorrosion, concrete weight and internal coating markets and provides leading-edge pipe coating solutions to clients throughout the Middle East. Work on this project is scheduled to commence late in the first quarter of 2012.

NanoFusing LLC and Zyvex Technologies form partnership for nano-enhanced products Zyvex Technologies and NanoFusing LLC, a subsidiary of APV Engineered Coatings have formed a partnership to provide nanoenhanced concentrates and products to the infrastructure markets and OEM industries. Leveraging the nanotechnology scientific resources of Zyvex and the manufacturing and nanotube dispersing expertise of NanoFusing LLC, the companies will produce custom carbon nanotube-enhanced concentrates to be implemented into materials for superior strength and performance, along with conductive, optical and lightweight properties. The first application for this partnership is expected to be with a large automotive supplier that produces various engine and drive train components for many commercial vehicle manufacturers. Nano-enhanced coatings are expected to be used to make tougher, more fuel efficient semi-trucks and reliable engines. CW

Jotun UK has opened a new £4 million factory extension at its site in Flixborough where annual output of its protective coatings for the offshore and industrial sectors will increase by five million liters to nearly 30 million liters annually. The expansion also enables Jotun UK to widen its product range into protective coatings for the oil and gas, energy and infrastructure sectors. The Flixborough site is Norway-based Jotun Group’s main production hub for heavy-duty coatings.

AkzoNobel acquires coatings business of Korean company SSCP AkzoNobel completed its acquisition of the coatings business of Korean SSCP. SSCP has a strong position in the Korean mobile phone market and also supplies coatings to the wider consumer electronics industry. The transaction was first announced on June 30 this year as part of a larger agreement with SSCP. It included the acquisition of the German-based Schramm, of which SSCP was a 70 percent shareholder. Schramm manufactures coatings for plastics, metals and electrical insulation, as well as coil coatings for aluminum. The joint agreement enables AkzoNobel to strengthen its global position in specialty plastic coatings.

ShawCor to provide corrosion protection coatings for the Barzan pipeline project The pipecoating division of ShawCor Ltd., Bredero Shaw, has received a contract with a value in excess of US$45 million from Hyundai Heavy Industries to provide corrosion protection and concrete weight coating for the Barzan pipeline project in the Qatari sector of the Arabian Gulf. The contract will be executed at Bredero Shaw’s facility in Ras al Khaimah in the United Arab EmiJanuary 2012


Coatings World | 15

Patents

Valspar patents dispersion-coated powder coloring system

U.S. 7,867,555 B2 Valspar Sourcing Inc. has been granted a patent for a method comprised of extruding a base powder mixture to form a base powder with a particle size of 10 to 300 microns, wherein the base powder mixture comprises a carboxyl-functional polyester resin curable with an epoxidefunctional compound; mixing the base powder with at least one stable colorant dispersion below approximately 40° C to form a colored mixture in which particles of the base powder are coated with a colorant and there is a minimal change in the particle size of the base powder particles, wherein the stable colorant dispersion consists of at least one of a pigment and a dye in a liquid carrier, wherein the liquid carrier is selected from water, organic solvents and combinations thereof, and wherein the liquid carrier does not cause melting or softening of the base powder, and wherein the pigment is selected from organic pigments with a median particle size of less than 0.3 microns, titanium dioxide pigments with a median particle size of 0.3 to 0.5 microns, iron oxide pigments with a median particle size of 0.2 to 0.6 microns, carbon black pigments with a median particle size of approximately 0.07 microns, and phthalocyanine blue pigments with a median particle size of approximately 0.05 microns; and treating the colored mixture at temperatures below the softening point of the base powder to form a free flowing powder.

Kansai patents multi-layer coating U.S. 7,851,026 B2 Kansai Paint Co. has been granted a patent for a coating method comprised of the steps of applying a metallic base coating containing an effect pigment on a surface to be coated and applying a colored clear coating, wherein the metallic base coating forms a coating film having an IV value of 230 or more and a measured 16 | Coatings World

value of particle feeling (HG value) on a micro brilliance feeling-measuring apparatus of from 60 to approximately 40.

Toyota patents self-stratifying automotive topcoat U.S. 7,863,375 B2 Toyota Motor Engineering and Manufacturing North America, Inc. has obtained a patent for a process for preparing a coating composition. The process is comprised of contacting a polyol, a silsesquioxane, a polyurethane dendrimer, and a crosslinker, wherein the polyol, the silsesquioxane, the polyurethane dendrimer and the crosslinker are dispersed within a solvent; and forming a self-stratifying coating.

Tronox patents method of controlling the particle size of Tio2 produced by the chloride process U.S. 7,854,917 B2 Tronox LLC has been granted a patent for a process for manufacturing titanium dioxide comprised of continuously reacting a titanium halide and an oxygen-containing gas in the vapor phase to produce titanium dioxide particles and gaseous reaction products. The reaction is carried out by combining a reactant stream of the titanium halide and a reactant stream of the oxygencontaining gas in a reaction zone of a vapor phase oxidation reactor at a temperature of at least 700° C; introducing a particle size control agent into the reaction zone to control the particle size of the titanium dioxide, the particle size control agent including an ionizing agent and fumed silica; and separating the titanium dioxide particles from the gaseous reaction products.

BASF patents thermosetting coating U.S. 7,858,190 B2 BASF Coatings GmbH has been granted a www.coatingsworld.com

patent for a curable coating composition comprised of (a) a compound having functionality that reacts in curing the coating consisting of functionality A and functionality B, (b) a second material having functionality that reacts with functionality A in curing the coating consisting of functionality C and (c) a crosslinker having functionality consisting of a plurality of functional groups D that react at least with functionality B in curing the coating, wherein compound (a) has silyl ether functionality and a functionality selected from the group consisting of isocyanate functionality and hydroxyl functionality and wherein the compound, the second material and the crosslinker are each different.

Saint-Gobain patents pigments and polymer composites U.S. 7,863,369 B2 Saint-Gobain Ceramics and Plastics, Inc. has been granted a patent for a composite material comprised of a polymer matrix; and a pigment dispersed in the polymer matrix, the pigment is comprised of an alumina hydrate particulate material and a dye. The dye is directly covalently bonded to an oxygen atom on a surface of the alumina hydrate particulate material.

Henkel patents adhesive composition U.S. 7,868,094 B2 Henkel AG & Co. KGaA has been granted a patent for a foamed one-part waterborne adhesive or coating composition comprised of a noncrosslinkable polymer, a reactive crosslinkable polymer, at least a second crosslinkable component and a crosslinking catalyst, and wherein the catalyst is selected from the group consisting of one-third basic aluminum chloride, two-third basic aluminum chloride or mixtures thereof. CW January 2012

New Products

PPG introduces Envirobase High Performance EC800 Ultra Fast Clearcoat

PPG’s new Envirobase High Performance EC800 Ultra Fast Clearcoat

PPG has launched its new EC800 Ultra Fast Clearcoat, a high-production, 2.1VOC air-dry clear for use with PPG’s Envirobase High Performance system. The new clear is intended to support high-volume collision repair centers focused on cutting refinish cycle times while still delivering premium quality finishes. According to Jeff Griffin, PPG compliant segment manager, North America, EC800 offers an array of benefits that production-oriented repair facilities will find attractive. EC800 affords exceptional cycle time performance while meeting all VOC regulations said the company. The new clearcoat provides excellent gloss and appearance. It is suitable for single- and multi-panel repairs and requires no flash time between coats. It also dries dust-free in as little as 10 minutes. In addition, EC800 does not require bake time in the paint booth, thereby allowing shop owners to save on energy consumption and costs. “We formulated EC800 to address the issues of speed and ease of application without sacrificing finish quality, appearance, or durability,” said Griffin. “The intent is to help shop owners maximize throughput and productivity and reduce energy costs. With so many collision centers now using Envirobase High Performance waterborne basecoat, EC800 is an effective and efficient addition to their refinish process.”

Ecology Coatings develops UVcurable coatings for medical wristbands Ecology Coatings, Inc. has developed a UV-curable coating to meet the rigorous requirements of the healthcare industry. The coating is applied to a multilayered paper, printable patient wristband and is benzophenone-free—a request that is becoming a requirement within the food industry and is increasing in popularity within the healthcare sector. “A major U.S. label manufacturer, 18 | Coatings World


searching for improved product performance, asked that we develop a UV-curable coating for patient identification wristbands used by their customers within the healthcare industry,” said Ecology Coatings CEO Bob Crockett. “Sally Ramsey, our vice president of research and development, worked with the manufacturer to understand the use, durability and longevity of the wristbands in a hospital. Based on the data gathered, Ms. Ramsey and her staff developed a coating that would be clear, glossy and resistant to water, blood, urine, betadine, alcohol, xylene, acetone, antimicrobial skin cleansers, chlorhexidine and a number of other common chemicals that could come in contact with patient wristbands.” The company performed extensive laboratory trials before providing the coating to the label manufacturer for customer testing. According to Ms. Ramsey, the results were positive and the project is moving to the next level. AHA statistics from 2009 indicate there are approximately 5,800 registered hospitals in the U.S. with 944,000 staffed beds and 37 million annual patient admissions—all requiring patient identification wristbands. “We are working closely with label manufacturers and believe the healthcare industry could be another excellent market for our coatings, from final overcoat on printable, multilayered paper wristbands to prescription labels,” said Mr. Crockett. In other new product news, Ecology Coatings has developed biobased GRAS (generally recognized as safe) UV-curable materials for coatings. Because these components are GRAS, they can be used to make coatings that are safe for human consumption and can be placed in direct contact with food and food packaging. Ecology has filed a PCT patent application for its GRAS coating materials, which has been accepted by the patent office with the distinction as novel and inventive. This action will allow Ecology to file for an accelerated treatment for United States January 2012

Jotun Powder Coatings introduces a new line of ecofriendly products Jotun Powder Coatings launched its new line of eco-friendly products, Guard Gaze, Guard Miles and Guard Miles+. The three new powder coatings have been developed to meet the growing demands and requirements of industrial manufacturers, be it for domestic appliances or metal furnishing and accessories. Applications of Guard include refrigerators, air conditioners, heating radiators, microwave ovens, washing machines, shelv-

ing units, light fixtures, lighting, commercial racks and metal furniture. Guard Gaze is available in a wide range of color shades. “As powder coatings have gained awareness on being an eco-friendly alternative, we felt that it was time to introduce new products that can best cater to customers’ specific needs and at the same time offer them tangible value,” said Olaf Conreur, industrial category manager at Jotun Powder Coatings. “Also, manufacturers are now looking at the efficiencies offered by these coatings, while also assessing the design enhancements that come with the package.” Guard Miles has been designed to give OEMs and job coaters more mileage and better operating efficiencies, together with

Vapor Tech launches pure black LTAVD coatings Vapor Technologies, Inc., an industry pioneer in PVD (physical vapor deposition) thin-film coating systems for wide-ranging industrial and consumer product applications, has introduced what it says is the world's first true black advanced LTAVD (low temperature arc vapor deposition) coating. "After more than a decade of development and discovery, Vapor Tech engineers have integrated a proprietary optical absorption process into our line of workhorse thin-film deposition systems to deliver the darkest, most durable and pure black cosmetic finish to our expanding color palette," said Vapor Tech president David Humenik. Vapor Tech's coating capabilities cover the spectrum of metallic colors, but until now, it has been extremely difficult for anyone to produce a true, neutral black using PVD techniques. Vapor Tech's process results in stable, repeatable and customizable colorfast coatings that will not fade or shift, and the low-temperature LTAVD process allows the new black to adhere to a variety of materials, including electroplated plastics, without damaging the part said the company.

January 2012

New Products

patents that will most likely be issued in 2012 said the company.

good flow and optimal protection to suit diverse needs. It offers an optimum balance of excellent aesthetic finishes, and features optimized corrosion, chemical and mechanical properties that allows protection for hot, wet and dry environments said the company. Guard Miles+ provides better powder utilization, reduce time and cost maintenance. This new coating offers cost-effective powder applications that optimize mileage and material utilization properties. If applied with the right equipment and expertise, using Guard Miles+ powder solutions can achieve up to 30 percent reduction in powder consumption said the company CW

Using the L*a*b* color lightness and hue standard, the Vapor Tech black achieves the most accurate quantitative rating in measuring "true" black, and has received corresponding confirmation in more subjective customer feedback testing. The coating's high-density, adherence characteristics and its ability to withstand dramatic temperature fluctuations virtually eliminate delamination, cracking and peeling. The coating is so thin that it preserves dimensions, tolerances and underlying detail to enable a wide variety of textures. Demand is increasing for rich, classic black coatings for high-end products, particularly in consumer electronics such as computers and televisions; premium household products including countertop appliances, bath and kitchen fixtures; automotive interior and exterior accents and accessories; and in large coating services and electroplating operations. "American product companies and manufacturers face intense, relentless global competition that's growing every day," said Humenik. "By creating the most beautiful, lustrous and uniform true black PVD coating, Vapor Tech is proud to enable industrial designers with a 'look and feel' advantage in appearance, quality and durability to help differentiate and add value to countless consumer electronics, industrial and household products."


Coatings World | 19

International Coatings Scene

China

Impact Of A Lower Growth Chinese Economy by Dan Watson China Correspondent [email protected] istorically, the United States has been the primary engine for growth that has kept the global economy humming along at a comfortable pace. Given that, at least for the present, the United States can no longer be that engine, it’s important to look at what is happening inside the country that has become the shining light in an otherwise gloomy and dismal global economy (i.e. China). China has experienced a remarkable growth spurt over the past two decades such that today it is number two in the world and rapidly overtaking number one, (i.e. the U.S.). In the current, less than sparkling economy, China’s demand for imports could be critical to keeping the global economy afloat. However, after a couple of decades of greater than 10 percent growth the robust Chinese economy appears to be cooling off and slowing down a bit. This “cooling off” is partly due to the overall poor health of the total global economy and in part due to China’s need to curb inflation. The effort by the Chinese to bring its economy under control continues to be a delicate balancing act. Too much pressure to slow down the economy could wipe out significant gains by the emerging middle class in China and seriously impact on China’s export ability. Although China is attempting to redefine itself from a mostly export economy, it isn’t at a point where exports are not important to its survival. Recent overtures by the U.S. Government to have China “revalue” its currency have been met with less than enthusiastic response by the Chinese. In fact, the Chinese had been allowing a gradual appreciation of their currency. The Chinese Yuan exchange rate appreciated 4.27 percent against the US Dollar during the last 12 months. Historically, from 1981 until 2011 the USDYuan exchange averaged 7.03 reaching an historical high of 8.73 in January of 1994 and a record low of 1.53 in January of 1981. The Yuan revaluation process was largely

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After years of unprecedented growth, China’s economy is cooling off a bit.

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undertaken in order to counter inflation, which had risen to dangerous levels. By allowing the Chinese currency to rise in value, import prices were suppressed somewhat, thereby mitigating the need for a rise in domestic prices. In addition, this revaluation action allowed the central bank to not have to print more money in order for China to purchase needed foreign currency. In essence, gradual appreciation became a legitimate anti-inflationary policy at a time when China’s inflation appeared to be out of control. Fortunately for the Chinese that is no longer the situation. The overall inflation rate in China appears to be in a steady decline. Inflation appears to have peaked, given that it declined from 6.8 percent in July to 6.5 percent in August and 6.1 percent in September. While this level of inflation is still too high for comfort, the Chinese authorities appear confident that inflation will continue to decline. The reason for their belief is due in part to the impact of the slowdown in the global economy and China’s own monetary policies that were put into place to fight rising inflation. In fact, there has been a noticeable reduction in China’s export growth. This decline in exports has contributed to slowing the growth of the Chinese economy. This decline in exports is attributable to the overall decline in the global economy and also to the rise in the value of the Chinese currency. Behind the scene and less obvious to the outside observer is the impact on export prices that comes from increases in worker wages and infrastructure cost. As manufacturing costs go up along with the value of the Yuan, China exports become less attractive in the global marketplace. It’s not likely that wages or infrastructure cost will decline so the authorities have decided to curtail its effort to allow the Yuan to revalue. Failure to back off from those actions that slow down the economy could cause the economy to slow down much more than desired. It must be remembered that the unemployment level inside China is estimated at approximately 30 million. A significant slowdown in the Chinese economy would add millions more to this number and possibly throw the country into a January 2012


genuine recession. For certain, higher unemployment rates could lead to increased civil unrest. Since China is the primary country that is driving the global economy it’s important for those who may be contemplating investing in China to understand the overall health of that economy. Normally, to judge the health of any country’s economy it’s important to look at five very important variables: Unemployment Rate; Inflation Rate; CPI-Consumer Price Index; GDP-Gross Domestic Product Growth Rate; and Balance of Trade). Obviously, there are many other important financial indicators but these five usually provide the observer with a reasonable picture of how things are going. I. Unemployment Rate The nonfarm unemployment rate in China was last reported at 4.1 percent in the first quarter of 2011. Historically (i.e., 2002 until 2010), China’s Unemployment Rate averaged approximately 4.15 percent. It reached a historical high of 4.30 percent in December of 2003 and a record low of 3.90 percent in September of 2002. Like the U.S. data, the real number of employed (listed as 30 million by the authorities) is probably much higher since a large number of unemployed Chinese, like their U.S. counterparts, have simply given up trying to find jobs. Some put the true number of unemployed Chinese at close to 35-38 million.

China

March of 1999 to 27.7 percent in October of 1994. Over the past sixteen years the inflation rate in China has averaged around 4.25 percent. III. Consumer Price Index China authorities report that consumer prices rose 6.1 percent in September, down from August’s 6.2 percent but well above the government’s predicted target of four percent for the year. Food price inflation held steady at August’s level of 13.4 percent. During most of 2011 persistent high inflation has impacted consumer prices despite government moves to rein in soaring food and housing prices, which officials feared could cause social unrest as more and more citizens grow angry at higher costs for basic staples. According to government statistics,

II. Inflation Rate Unfortunately, similar to calculating unemployment rates there are numerous methods used to measure Inflation. Normally, inflation rate refers to a general rise in prices measured against a normal level of purchasing power. The most common used measures of inflation are: (a) the CPI, which measures Consumer Price Index; (b) the GDP (Gross Domestic Product) deflator, which measures inflation in the whole of the domestic economy. The inflation rate in China for September of 2011 was reported to be 6.1 percent, down from 6.5 percent in August and 6.8 percent in July. Over the past couple of decades China’s inflation rate has varied from -2.2 percent in 22 | Coatings World

the September price rises were driven by a 40-plus percent jump in the price of pork, a 14 percent increase for eggs and 12 percent increase for grain. Food prices are of particular concern, as they affect the daily lives of everyone in the country, with foodstuffs accounting for more than one-third of the monthly spending of the average Chinese consumer. Owing to almost a year of higher than expected inflation the Chinese worker has been able to secure increases in their wages but not enough to keep them on par with rising prices. Look for more pressure on wage increases coming from workers if inflation continues at its current level. IV. China’s GDP Growth Rate In the third quarter of 2011 China’s gross

Source: Blairgowrie Associates www.coatingsworld.com

January 2012

China


domestic product GDP) expanding at the slowest pace in nearly two years. GDP growth moderated to 9.1 percent in the third quarter from 9.5 percent in the second quarter. Although this GDP level is lower than in past quarters it is significantly higher than what has been achieved by the U.S. or European countries during the same time period. If we look at this number from a seasonally adjusted, quarter-on-quarter basis, GDP rose 2.3 percent following a revised 2.4 percent gain the second quarter. China’s economy is the second largest in the world after that of the United States. During the past 30 years China’s economy has slowly changed from a centrally planned system that was largely closed to international trade within the country to a more open market orientation that has a rapidly growing private sector. Even so, a major component supporting China’s rapid economic growth has been and continues to be “exports growth”. V. China Trade Surplus In August of 2011 China authorities reported a trade surplus equivalent to 14.5 Billion USD. As in the past, export growth continues to be a major component supporting China’s economic growth. Without a strong, vibrant export focus China’s economy would collapse overnight. For China, exports of goods and services constitute 39.7 percent of GDP. Government data indicates that China’s major exports for 2011 have been office machines, data processing equipment, telecommunications equipment, electrical machinery, and apparel and clothing. China imports mainly commodities such as iron and steel, oil and mineral fuels; machinery and equipment, plastics, optical and medical equipment and organic chemicals. Its main trading partners are the European Union, United States, Japan, Hong Kong and South Korea. China has developed a significant auto industry, which for the most part has focused on internal demand. With the advances in “all electric vehicles” it is likely that China will use its formidable export expertise to pursue markets around the globe. January 2012

Source: Blairgowrie Associates

Bottom Line Although China is experiencing a bit of a slowdown and inflationary pressures on its economy it still offers more growth potential for most businesses than other countries in Asia Pacific or Europe and the United States. However, for the “new comer” to China, expect to find higher than expected labor, raw material and general infrastructure costs along with increased competition from both international and local companies. In essence, the risk associated with doing business in China is somewhat higher today than encountered by earlier entrants. This is due in part to the emergence of a huge internal demand for consumer goods fueled by a growing middle class as opposed to a somewhat insulated economy based mostly on exports. www.coatingsworld.com

In addition local Chinese-owned and operated companies are much more sophisticated and offer significant competition as compared to the past. China is no longer an emerging or developing economy it is rapidly assuming its role as a true global leader. Although labor rates are still lower in China than most other countries that picture is changing daily and is often offset by the cost of other manufacturing elements. The companies that will be successful in China today are those that have done their due diligence well, understand the true risk of doing business in China, have established clear routes to market access and offer new or unique technology/products and are prepared to assume the risk of doing business in China for the long-term. CW Coatings World | 23


Europe

Europe’s Economies Brace For A Tough 2012 by Sean Milmo European Correspondent [email protected] he coatings industry in Europe has been bracing itself for an extremely difficult 2012 in which much of the region will be suffering from the effects of a severe economic downturn mainly due to the impact of the troubles with the euro on consumer and business confidence. Many coatings companies have stepped up cost-cutting programs and taken restructuring measures, including job cuts. One major concern is that a double-dip recession in 2012 will be the start of a long period of slow economic growth that will force coatings producers to reorganize themselves even more radically. In fact the 17 countries of the euro zone have already been experiencing a decline in GDP in the fourth quarter of 2011. If, as is being predicted by economic forecasters, this is followed by a drop in output in the first quarter of 2012 the area will officially be in recession. Most Western European countries are expected to go through decreases in GDP growth of 60-90 percent next year compared to 2011 which itself was a year of slow growth. In the majority GDP rises will shrink to well below one percent with large economies like Italy, Spain, France and the UK being in or close to a recession. On the whole Eastern European states will fare better but even many of them will by hit by considerable decreases in growth rates. Poland’s GDP will fall from 4.2 percent to 2.5 percent while Russia’s will actually go up from four percent to 4.1 percent but Hungary will slip into recession, according to figures from the Parisbased Organisation for Economic Cooperation and Development (OECD). “At the beginning of the 2011 there was a lot of optimism about an acceleration in the recovery from the 2008 financial crisis,” said Alan Eastwood, chairman of the economic forecasting panel of the European Chemical Industry Council (CEFIC) and economic advisor to the

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With a recession looming on the horizon, Europe’s paint and coatings industry is readying itself for a rough year.

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UK Chemical Industries Association (CIA). “Now we’ve ended the year amidst a lot of gloom and doom,” Eastwood said. “With European governments cutting back public expenditure and the banks reluctant to lend money, it is difficult to see where any significant growth will come from.” Cefic was predicting in early December that chemicals output, which is usually an indicator of trends in paints production, would go up by 1.5 percent next year compared with two percent in 2011. But already that rise is looking optimistic. “The outlook for GDP growth in the EU has changed within a few weeks,” said Eastwood. “It could now be as low as 0.5 percent or even negative which will mean chemicals output will be lower than we initially thought. “Amongst downstream sectors, construction in particular will remain even more depressed, which will put demand for decorative paints under pressure,” he said. “With a scarcity of money for mortgages fewer people will be moving into new homes.” Due to the impending tighter squeeze on the construction sector, coatings companies with large decorative paints portfolios have tended to be the most active in refocusing their strategies and taking restructuring initiatives in Europe. AkzoNobel, which has by far the biggest decorative paints business in Europe accounting for over half its global decorative sales, has revealed it is introducing further cost reduction and streamlining measures in Europe. Over the last three years in its Europe, Middle East and Africa (EMEA) decorative business, in which Europe has accounted for the vast majority of annual sales of over €2.5 billion ($3.3 billion), the company has closed 11 production plants, 19 warehouses and discontinued 19 brands. The product portfolio and distribution will now continue to be simplified, Richard Stuckes, EMEA managing director for decorative paints, told a recent meeting of investors and analysts in Amsterdam. The managerial structure of the EMEA business will be streamlined with countries focusing on selling and marketing while the business unit’s (BU) organization will concentrate on further integration of supply chains and supporting local activities. January 2012

Europe

“This further transformation will support our growth ambitions by releasing funds to invest in production, distribution and brand strength,” Stuckes said. A priority for AkzoNobel in Europe will be to increase its presence at the decorative retail level, particularly by raising the number of stores within its own distribution network. “With independent distribution channels under pressure, manufacturers’ owned/controlled stores become an increasingly important route to market,” said Stuckes. “Stores are an excellent way to introduce and manage new product, marketing and sales initiatives.” AkzoNobel has indicated that it also believes that the economic downturn could provide openings for acquisitions in Europe, where the top six players in the decorative market still account for only 40 percent of sales. “Tough trading conditions will generate opportunities to drive consolidation in the market,” said Stuckes. Finland’s Tikkurila, one of Europe’s top six competitors in decorative coatings with operations in Scandinavia and Eastern Europe, has announced a change in strategy aimed at boosting its brands by strengthening its distribution, particularly at the retail level. “Volatility seems to be increasing in all markets, including mature ones,” said Erkki Jarvinen, Tikkurila’s president and chief executive. “This demands more flexible cost structures, so that we can better adapt to

January 2012


Most Western European countries are expected to go through decreases in GDP growth of 60-90 percent next year compared to 2011 which itself was a year of slow growth. rapidly changing volume fluctuations and consumption patterns. We will also try to prioritize more clearly in the future both markets, businesses and customers so that we can improve the customer experience and invest enough in growth markets.” Tikkurila will be focusing especially on Russia, which is forecast to maintain an annual average GDP growth of four percent for at least a few years, and its neighbouring markets. But in the Czech Republic, Slovakia and Hungary, where it does not have a strong position, it is spinning off its businesses to a Czech-based company run by former Tikkurila managers. “We strongly believe in entrepreneurship and trust so that together with our well-known partners we can better grow the business and find an efficient set-up and structure,” said Jarvinen. In Finland Tikkurila has started reorganizing its activities with the expected loss of up to 100 jobs in a workforce in the country of 750, equivalent to a cut of 13 percent. The company has a total of 3,500 employees in and outside Finland.“A leaner


structure will force us to concentrate more on the customer interface and eliminate internal inefficiency,” said Jarvinen. The European coatings and chemicals sector is expecting that sales will start to improve in the second half of this year and will continue to pick up into 2013 as GDP growth rates revive across much of Europe. However growth may be sluggish with GDP rises averaging around or a little above one percent.“We expect growth in chemicals output in Western Europe will remain pretty flat for a few years with a return to the trend growth of 2.5 percent before the 2008 financial crisis taking place only between 2016 and 2020,” said Amit Sharda, chemicals analyst at Oxford Economics, Oxford, England. With relatively rapid growth still likely to continue in the world’s emerging economies, particularly in Asia, Europe’s place in the world’s decorative paints sales will diminish further. AkzoNobel is expecting that by the middle of the decade Europe’s share of its decorative sales will go down from over half to around 40 percent. CW

Coatings World | 25


Latin America

Suvinil Invests Nearly $100 Million in Brazil Positioning by Charles W. Thurston Latin America Correspondent [email protected] ASF’s Suvinil architectural line in Brazil recently announced plans to invest 180 million reais, or about $98 million, into product improvement, new products and market positioning, according to end-of-year statements by Antonio Carlos Lacerda, senior vice president for BASF in South America. “With these investments and actions, we expect to hold a 40 percent of the market share during 2012, and to increase that to 50 percent by 2020, Lacerda was quoted as saying in late December. Suvinil is targeting the premium architectural sub-segment, which has been growing more rapidly than lower-value paint lines, thanks to increased consumer income and credit lines. A year ago, Lacerda made comments to local press suggesting that Suvinil would grow by eight percent during 2011. Suvinil is basing its undefined, but faster-than-market growth projection for 2012 on a prediction by the national paint association Abrafati, or the Associação Brasileira dos Fabricantes de Tintas, that the architectural segment in Brazil will expand by four percent during 2012, or twice as fast as 2011. Among production investments, Suvinil is now in its second year of a four-year plant to boost production by 70 percent. Much of the new production was predicted for a new plant at Guaratinguetá, in Sao Paulo state. Suvinil production is now centered at the company’s São Bernardo do Campo location, near the city of São Paulo, the largest production site for BASF paints and coatings in Brazil, the company said. Capacity at the site is 330 million liters of coatings, paints and resins, including automotive OEM coatings, automotive refinishes, industrial coatings and the Suvinil brand. Similarly, modernization at the São Bernardo do Campo plant, also in Sao Paulo, and the Jaboatão dos Guararapes, in Pernambuco state will contribute to the capacity expansion which is aimed at 500 million liters per year. Last year, Suvinil also claimed a 90

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Abrafati says Brazil’s architectural segment will double expansion this year.

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percent capacity utilization rate, compared to only about 85 percent for the Brazilian paint industry as a whole. Among new products Suvinil is touting in the market is its Acrylic Antibacterial line, which was launched in July 2011. Other marketing moves include a six-part website series produced by TV1, which features three minutes each of upscale home painting information and demonstrations. Suvinil has posted the series on its campaign website www.suacasaseuorgulho.com.br, as well as on YouTube, Twitter, Facebook, Fan Page and Orkut.

Among production investments, Suvinil is now in its second year of a four-year plant to boost production by 70 percent. Another area of marketing Suvinil is pursing is university research for innovation. A group at Universidade Estadual Paulista, at Sorocaba, in Sao Paulo state, for example, recently won a prize from Suvinil for a project dedicated to utilizing the urucum tree for natural color ingredients. Urucum, or Bixa orellana, is best known as the source of the natural pigment annatto, produced from the fruit. Annatto is less expensive to produce than the competing pigment beta carotene. Apart from domestic sales, Suvinil also exports to Paraguay, Venezuela, Cuba, Bolívia and several African countries. CW January 2012

The new Z-line of performance additives aims to provide improvements to customers developing environmentally sustainable green coatings. As the demand for "green" coatings continues to rise at a furious pace, Troy’s Z-line offers formulators enhanced performance in making greener coatings possible without adding undesirable components such as VOCs or HAP’s. With the Z designed products, Troy continues its commitment to assist industry in addressing the need for performance products that are environmentally responsible and yet economically viable. Contact your Troy Sales Representative for information on the Z-line of Troy performance additives. Visit www.troycorp.com or Booth #7A-121 at the 2011 ECS.

Troy Corporation, 8 Vreeland Road, Florham Park, New Jersey USA 07932 • Telephone: +1 973-443-4200 • Fax: +1 973-443-0258

Business Corner

Strategies & Analysis

The Growing Need For Mentoring Senior Executives By Ira S. Miller Contributing Editor [email protected] n part one last month I shared three points:

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1. Leaders are running so fast that there is less and less time to mentor underlings. 2. A checklist for screening outside mentors. 3. Two case stories of successful outside mentoring.

The second of a two-part series exploring the topic of mentoring.

This article will provide some tools for you to decide how to best utilize outside mentors by: • Distinguishing between mentoring programs and traditional executive coaching, and • Contrasting three mentoring programs to help you better understand your choices. My intention is to expose you to the elements behind world-class mentoring. I will be using my programs as examples to illustrate the above

points. Feel free to use them when selecting a mentor for you or an associate.

The Difference Between Mentoring and Coaching A business associate and I were wrestling with making this distinction a few years ago. We talked over a few days and had a lot of coffee. She then looked at me, wide-eyed, and said, “Ira, what you do is applied wisdom.” Brilliant! Seriously, that is a great place to start to understand the difference between mentoring and executive coaching. True outside mentors relate to the leader, their client, as a peer. The mentor probes, asks questions, screens answers against years or perhaps decades of experience, and interacts with the leader at a very practical level. The critical skill is in knowing when to use Socratic questioning, tell stories, reveal business models, or just provide advice. Another absolute requirement is the ability to tell truth to power in a way that is constructive to the current situation. This is the definition of Applied Wisdom. Executive coaches, on the other hand, ask questions. All the answers need to come from the leader, their client. This is because most executive

TABLE 1

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January 2012

Strategies & Analysis

Business Corner

TABLE 2 Table 1 provides a contrast of these two approaches. Ultimately, the qualified outside mentor brings together executive coaching, best practice models, and applicable experience.

Selecting a Mentoring Program Most important is that the program addresses the leader’s goals and objectives. My approach is to have three different, standard programs with each customizable to the leader’s situation. I think you will find that most executive coaches and mentors will modify their standard programs when appropriate. Table 2 lists the standard programs.

TABLE 3

To generalize, these programs address the following situations: • Initiate. Generally an individual who is now supervising/managing employees who were previously peers. The goal is to advance the leader from doing the work to creating envisioned improvements. • Apprentice. Focuses on manager of managers. The leader has a “recommendation” role with his/her superiors. • Wizard. The most advanced program is for policy makers. These leaders may not have anyone to turn to for discussions on difficult issues. Shown in Table 3 is a comparison of the details within each program.

Now, It’s Up To You

coaches have a behavioral paradigm. They have PhDs in psychology. They use personality and behavioral assessments to “understand” the client. The assessments identify “weaknesses” in the leader’s behavior. The action plans are focused on improving those weaknesses. The leader is required to modify their personality or behavior. By contrast, my approach is to identify the strengths of the leader and help January 2012

him/her leverage those while mitigating their flat spots. I do this by assessing their leadership skills against those of the most successful business leaders, providing a leadership framework (model) and management tools (toolbox) that has proven to be successful over many decades with multiple leaders regardless of personality, and creating an environment for open, honest discussion on any subject. www.coatingsworld.com

My original premise is that not enough mentoring is going on inside companies. Large companies have cut back on formal training programs. Small- and medium-sized organizations are laser focused on executing their business, finding new customers and satisfying existing ones. Nothing I can say will change these realities. What can change is your understanding of how you can add to your leadership bench strength and improve the job satisfaction of your most critical management by using outside mentors. To test if this is an urgent and important issue, ask yourself the following question. “What would happen to my business if I and/or my key managers were abducted by aliens tomorrow?” Worried? Find a mentor. CW Coatings World | 29

IPaint

Protecting the P&C Industry’s Intellectual Assets

If We Told You That, We’d Have To... You Know... By Steve McDaniel, PhD JD Technology Litigators Contributing Editor [email protected] he story is told that when a master brewer in the early 1930s retired from a successful German beer manufacturer, it dramatically impacted the company’s business, which had grown on the fame of one of his beer recipes. Even though the brewer taught the recipe to his colleagues before his departure, none could duplicate his results. When they brought him out of retirement to reteach his acolytes, the effort failed when he left the plant to head back to his retirement cabin in the Alps. Desperate to understand its repeated failures, the company filmed every step in the brewing process, starring none other than the master brewer himself. Even with the motion picture log of the process, the company failed to duplicate the master brewer’s results. Then something caught the eye of a student brewer studying the film. Just prior to closing the vat door and beginning the brew cycle, the master brewer would stick his head into the vat for just a moment, apparently looking for something in the mash suspension of grain, sugars and yeasts. The young colleague rushed to the mountain retreat with film and projector in hand. He asked the old brewer what he was looking for in the vat. “Oh, I am not looking for anything,” the master brewer said. “I am spitting in every batch for good luck. Of course!” It turns out the enzyme amylase found in human saliva was initiating a chain reaction that eventually kicked off the growth of the special strain of yeast needed for the company’s special brand of beer. Without that tiny bump, this particular yeast went off in another metabolic direction that, while it produced beer, failed to produce the famous and very profitable suds. This little fact was kept as a closely held trade secret for many years, surviving even war and concerted attempts by competitors to reverse-

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Protecting novel compositions and processes.

30 | Coatings World


engineer the results, making many German marks of profit for the company.

Coatings On Tap The paint and coatings industry is also one whose recipes tell only a part of the story. We produce many high-solids suspensions, with many ingredients, using many process steps all of which are embodied in the product on the shelf. But, even with the product in hand, and even with the publicly available Materials Data Safety Sheet, a competitor is sorely pressed to duplicate the coating in many cases. The more complex the coating formulation, the more intricate are the process steps, the greater the number of minor additives, the greater is the task of the copyist. In some cases, we patent these novel compositions and processes. However, in many others, like the master brewer we keep the “good luck spit” to ourselves as a closely held trade secret, and aggressively try to prevent its disclosure. Sometimes, we fail at the latter. This is why we continue to see high-profile cases of trade secret theft of paint formulations and processes. My legal career has been made prosecuting intellectual property misappropriation. In view of increased competition in a climate of ecoJanuary 2012

Protecting the P&C Industry’s Intellectual Assets

nomic uncertainty, it felt like the right time for a forum to routinely discuss intellectual property protection in the paint and coatings industry. From time to time the impact of higher profile instances of such intellectual property thievery have been covered by Tim Wright in Coatings World’s Editor’s Page while the financial implications of illegal competition have been discussed by Dr. Phil Phillips of Chemark Consulting and Coatings World’s regular “Business Corner” columnist. So, I talked with the editor at Coatings World about having such a dialogue. He agreed, and here we go. Over the course of the next year, this column—IPaint—will broaden and build upon those discussions and cover specific intellectual property issues relevant to the paint and coatings industry. The major theme of IPaint will be trade secret protection, patent protection and the interplay between them. Some topics to be covered include departing employee practices, in-house trade secret protection, and best practices such as trade secret audits to strengthen and expand intellectual property protection. We will also get into the sorts of agreements routinely used to protect these sorts of assets, and the pitfalls of these agreements for which to be on the lookout. Also, the issue of how to manage trade secrets in the burgeoning economies of the world with less well-developed intellectual property laws will be covered. You will find how to value these sorts of assets, and how to best transfer them upon sale, merger or acquisition in order to extract maximal value. Or, if you are the purchaser, how to insure you get the goods for which you have bargained and paid. You will also learn how to grow and nurture the intellectual seeds you plant so that they garner the best possible protection from the get-go. In doing all of these things, I make you the reader this promise: IPaint will assiduously avoid dry legal recitations of case law or “blackbook” strings of citations. As it turns out, the events that will provide the best education about how to protect our intellectual property assets are real-world cases of bad guys. Bad guys who are really bent on the heist, who are really stealing formulations, ingredients and processes that are really valuable to January 2012

the victim company. The drama of theft and illegal competition abounds in our industry, so it turns out that we won’t have to dig too hard to find them. Take the case of the PPG executive charged for illegally exporting hundreds of gallons of a high-performance industrial epoxy coating to the Chashma 2 nuclear power plant in Pakistan (owned and operated by the Pakistan Atomic Energy Commission, an entity on the Department of Commerce’s list of prohibited entities to whom to export American goods). A former managing director of PPG Paints Trading (a wholly-owned Shanghai-located subsidiary of PPG Industries) Xun Wang was arrested on June 16, 2011 in Atlanta, Ga. After PPG Industries sought an export license in January 2006 for the shipments of the high-tech coatings to Pakistan, it was denied in June of that year. Wang and her co-conspirators schemed to, and did in fact, illegally export the coatings from the U.S. to Chashma 2, via a third-party distributor in China. The action was intentionally concealed from PPG Industries that the paint would be delivered to the Pakistani reactor. Instead, the conspirators falsely stated that the coatings were to be used at a nuclear power plant in China, the export of goods to which would not require a license from the department of commerce. Why not just have the coatings reverseengineered in the U.S. or China? Why not just take the MSDS for the coatings and have them made by a contract formulator? Certainly, there would appear to have been time enough to do so, as the indictment alleges that Wang and her co-conspirators exported three shipments of coatings from the United States to Chashma 2 without the required department of commerce license. The obvious answer is that the apparent ease (in the eyes of the thieves) of illegally exporting the coatings significantly out-weighed the difficulty (perhaps practical impossibility) of extracting the trade secret formulations. Or, consider the case of a former Valspar employee admitting to stealing trade secrets from the paint maker with plans to take them to a new employer in China. David Yen Lee worked as a technical director at the Wheeling, Ill., facility of Minneapolisbased Valspar from 2006 to 2009, prior to www.coatingsworld.com

IPaint

agreeing to start employment in Shanghai at Nippon Paint as its vice president of technology and administrator of research and development. The pocket-sized thumb drive he had in his possession when he was arrested contained Valspar data worth USD$7-20 million. Lee ultimately bargained a plea with federal prosecutors and received a 15-month sentence. As a technical director at Valspar, Lee had access to Valspar’s secured internal computer network, including access to trade secrets in the form of proprietary chemical formulas, paint properties calculations, and emerging research and development information. For about four months prior to his departure, Lee admitted downloading trade secrets from Valspar’s secured computer system. According to Dr. Larry Brandenburger, Valspar’s vice president for research and development, who knew Lee as a colleague, the departing employee mechanisms in place at the time for detecting trade secret misappropriation worked. “It demonstrated to us how critical it is to apply these techniques to each and every employee with access to trade secrets, no matter how unlikely you believe it is that the employee would attempt to misappropriate your confidential information,” said Brandenburger. Valspar used lessons learned from the events surrounding the case to improve its trade secret protection processes making them even tighter, according to Brandenburger. So, moving forward what I hope is that you Coatings World readers will open a dialogue with us about protecting valuable paint and coatings intellectual property assets. Through this dialogue I will introduce you to tools that you can apply on a day-to-day basis to protect the “good luck spit” in your product portfolio. CW

Technology Litigators (McDaniel & Assoc. P.C.) was founded in 1999 by Steve McDaniel, Ph.D., J.D. in Austin, Texas. The firm is a full-service intellectual property law firm with a particular focus on trade secret protection. For more information visit them online at www.technologylitigators.com. Coatings World | 31

FEATURE

Architectural Coatings Market


In high growth regions demand for architectural coatings continues to grow, but in the mature markets of North America and Western Europe difficult conditions remain. by Tim Wright, Editor he global coatings market is worth roughly $90 billion. The decorative segment is the largest single component representing a little more than $40 billion. This segment represents about half of the industry’s total volume, but less of the value. The smaller percentage in value has to do with the lower price of decorative coatings compared to the higher priced segments such as automotive OEM and refinish coatings and aerospace coatings, for example. According to a new study by the consulting firm Kusumgar, Nerlfi & Growney, in 2011 U.S. consumption of coatings is projected to be 1.4 million gallons, containing 7.8 billion pounds of solids, worth $23 billion. Architectural coatings are the largest segment with some 3.9 billion pounds of solids worth $9.1 billion in 2011. However, difficult market conditions remain in both residential and nonresidential segments with a slow recovery antici-

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32 | Coatings World

pated. New house production remains at extremely depressed levels and home sales have yet to recover to hoped for levels. As with most other coatings segments, the high growth regions of the world are where most of the business is happening. It is a fairly concentrated market representing a small field of global players. The top 10 suppliers comprise more than 50 percent of the global market. However, smaller- to medium-sized players, while not impactful on a global scale, are formidable competitors to the global majors in the regions they operate. While activity has slowed of late, the decorative coatings market continues to consolidate. Recently BASF Coatings said it plans to sell the decorative paints business of Relius Coatings GmbH & Co. KG along with the respective subsidiaries in France and the Netherlands. The business encompasses decorative paints and plaster as well as coatings and glazing for construction applications. Regionally, it is focused on Germany and selected countries in Europe. In 2010, the business had total sales of approximately €80 million.


January 2012


BASF’s business with decorative paints in South America and China is not affected by the divestiture. The business with industrial coatings of Relius Coatings remains a part of BASF Coatings. In 2006, BASF acquired Relius Coatings GmbH and Co. KG as a part of the Degussa construction chemicals business. It remained a company within BASF Coatings. “In a very competitive market, we have been successful in stabilizing the Relius deco paints primarily in the areas of brand, distribution and innovation,” said Raimar Jahn, president of the

Tikkurila Focuses on Color Design of Coatings to Give Them the Competitive Edge The right coating material protects the product. Colors give a positive impression of the product's quality, and they help to improve visibility and brand awareness. Colors can also be used to highlight the form and structure of a product. It is increasingly difficult to stand out in today's global market. Cost-effective production, or making products that work in even the most demanding conditions is not enough—the product must stand out among competition. Visible qualities—the surface, colors and design—play a crucial role. "The color design and color marketing of industrial coatings are increasingly important. Colors make the products unique and distinctive," said Petri Järvinen, Tikkurila's sales director, Industry, SBU Finland and Scandinavia. Tikkurila regularly organizes training for product designers, industrial designers, architects and its own retailers to help all the different partners to make best possible use of Tikkurila's paint products. The focus in the training sessions is, among others, on product properties and on the selection of colors.

FEATURE

coatings division of BASF. “To be profitable over the long-term, however, our market share is too low, particularly in Germany. For this reason, we believe that the Relius deco paints will develop better in another environment.” The decorative paint business of Relius focuses on direct sales to painters and specialist dealers. In Germany and France, Relius has about 30 distribution offices. In addition, Relius markets deco paints through importers in selected countries in Western Europe. In the Netherlands, Relius manufactures and

On the other hand, colors can improve the comfort and appeal of public spaces, especially in environments such as restaurants and stores. Järvinen gives an extreme example: an Irish bike retailer who turned the store premises into a work of art by using different designs and colors. "People flocked to the store just to see it, and thanks to more customers the retailer enjoyed an increase in sales. Not before long, the investment in the surface treatment earned the store its money back many times over."

Trendy Surface Treatments with Metallic Paints Metallic paints can be used to give a vibrant surface treatment and to highlight the structure and form of the product. Lighting enhances the shininess of the surface. When light hits the product, the small metallic particles in the coating reflect the light back, which

creates an impression of a unique, high-quality surface. Metallic paints are suitable for both the wood and metal industry products. Tikkurila has developed a basic metallic paint for concrete which gives a vibrant and striking surface effect. With metallic floor paint, designers and architects can design and create unique floor surfaces for different customers, from stores and kindergartens to theaters and business facilities. The old Kodanská Palace in Prague, Czech Republic, was refurbished and converted into an office building. The new facade is designed by French-Israeli artist Yaacov Agam. The façade consists of eloxated aluminum sheets and 410 different colors which create an impression of a multi-dimensional rainbow. The façade was painted using Tikkurila products. The base coat was painted using Temacoat GF Primer, the top coating was made with Temadur 90, and the vertical profiles were coated with Temadur Clear.

Finishing Touches with the Help of a Color Designer Public spaces and buildings can be given a more striking appearance with professional color design. "These days, it is still common to have a single color across an entire solid structure. By using different color combinations, structures can be made to stand out in a completely new way. Businesses should utilize the know-how of designers who are experienced in using color. For designers, colors provide a way to give their work a unique look," Järvinen said.

January 2012

The old Kodanská Palace in Prague, Czech Republic, refurbished and converted into an office building. www.coatingsworld.com

Coatings World | 33

FEATURE


AkzoNobel recently consolidated its paint brands under the “Let's Colour” identity, a new marketing strategy for its decorative paints division representing a single global brand identity for its retail consumer paint range.

markets products of the two brands Relius Fleurit and Relius Hoeka from its site in Deurne. “The consultation process with the works councils has been started,” said Andreas Fehren, managing director of Relius GmbH & Co. KG. “It is our clear objective to sell the Relius deco paint business in the near-term to another company. By selling we aim to avoid forced redundancies for operational reasons if possible.” PPG Industries recently completed the purchase of European coatings company Dyrup A/S, based in Copenhagen, Denmark, from its owner, Monberg & Thorsen, a public holding company. The final transaction value, including assumed debt, was €115 million ($160 million), subject to customary postclosing adjustments. “We are pleased to begin the processes of integrating Dyrup into our European business and of securing the future for Dyrup’s brands and customers,” said J. Rich Alexander, PPG executive vice president who leads all of the company’s architectural coatings businesses. “The acquisition of Dyrup will help grow PPG’s presence in several key European countries where PPG today has little or no architectural coatings presence, as well as broaden our product offerings.” Dyrup, a European producer of architectural coatings and specialty products, had 2010 sales of approximately €190 million ($270 million). It employs about 950 people and operates six manufacturing facilities in Europe. Dyrup’s brands include Bondex, Gori and Xylophene, and its products are sold primarily in Denmark, France, Germany, Portugal, Poland and Spain through professional and do-it-yourself channels. AkzoNobel recently consolidated its paint brands under the “Let’s Colour” identity. The new marketing strategy for its decorative paints division introduces a single global brand identity for its retail consumer paint range. The Let’s Colour identity includes the brands Dulux, Flexa, Levis, Alba, Coral, Marshall, Astral, Bruguer, Dulux Valentine, Inca, Sadolin and Vivechrom. This new marketing strategy is designed to expand AkzoNobel’s market share in consumer paint worldwide, which currently generates annual revenues close to €5 billion. The new global brand identity is being rolled out worldwide, starting in Canada, China, India, South East Asia, Asia Pacific 34 | Coatings World

and the Netherlands. Other countries and regions will follow during the course of the year, with the new brand identity eventually being deployed in close to 50 markets. In addition, the AkzoNobel company endorsement will be introduced on the front of packaging, as well as on all advertisements, product websites and other relevant marketing materials. “There are huge opportunities for us to compete directly in local and regional markets. By delivering a consistent brand image around the world, we can increase our global scale and establish more leadership positions,” said Tex Gunning, AkzoNobel executive committee member responsible for decorative paints. “We are creating an iconic, truly global brand with the right degree of commonality in its expression,” said Sucheta Govil, the company’s global head of marketing for decorative paints. “Yet we are deploying the strategy in the marketplace with the relevant local touch. Our strategy is to streamline our offering from dozens of brands to fewer iconic, global and impactful brands.” The new brand identity is based around a “Flourish” logo, which embodies the decorative paints’ global Let’s Colour campaign. It features a human figure and colorful Flourish that will appear on all product packaging for the Let’s Colour brands.

New Technology Innovation Paint makers must stay on the cutting edge of new technology innovation to satisfy both consumer and regulatory demands. KellyMoore Paint Company, Inc., has introduced Enviro Coat Reflective 1545, one of the industry’s first commercially produced architectural coatings designed to reflect the sun’s radiant heat, according to the company. This eco-functional, exterior 100 percent acrylic eggshell paint lowers external wall temperature, allowing homeowners and building operators to minimize air conditioning usage and save money on utility bills. Kelly-Moore’s Enviro Coat Reflective 1545. Valspar Paint has rolled out Valspar+, certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA). Valspar+ reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities, the company says. In addition to having zero volatile organic compounds (VOCs), which can be a trigger for people impacted by asthma and allergies, Valspar+ has no lingering odor. Once dried, the paint’s antimicrobial properties help it to resist mold and mildew. CW


January 2012


FEATURE

Pigments Market Update Although still not back to pre-recession levels, the pigments market has continued to recover. Pigment companies are reporting a decrease in supply issues and an increase in demand for certain market segments, such as automotive coatings. by Kerry Pianoforte, Associate Editor enerally speaking, the pigments market has shown some signs of improvement in 2011, although it still has not reached pre-recession levels. Pigment manufacturers are reporting increased demand and a positive outlook for 2012. “In general the word of 2011 was ‘volatile’,” said Badal Shah, president, Aakash Chemical and Dye Stuffs, Inc. “The global pigments market performed well. We saw a 30 percent increase in organic pigment sales, however there were also price increases that contributed to this. We saw demand to be very strong, and an overall positive outlook, contrary to what publications and economic forecasts were telling us. With that said, we did see the trend of just in time requirements where customers were hesitant in keeping traditional inventory levels.” In terms of production, Shah said Aakash produced more organic pigment in 2011 by volume compared to any previous year, and this was directly due to global diversification and demand grown in LATAM and Asia. “Overall, market demand for pigments tracked economic activity within the NAFTA region,” said Ron Lee, business direc-

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January 2012

tor, pigments and colorants, BASF North America. “Although the economy continues to present challenges and uncertainties, we have seen consistent overall demand for pigments in 2011.” “Due to continued, although slow, growth in the global economy, we have seen an upswing of the pigments market in 2011, but still not to pre-recession levels,” said Mehran Yazdani, vice president, marketing, performance pigments, Sun Chemical. “That being said, we still face economic uncertainty due to the European financial crises and the slow U.S. economic recovery. As a leading global pigment manufacturer, we are optimistic that Sun Chemical Performance Pigments will overcome these global economic challenges and see continued growth for the pigments market in 2012.” According to Frank Lavieri, executive vice president and general manager, Lansco Color, 2011 was divided into two distinct periods in terms of the pigment market performance. “The first third of the year was similar to 2010 in that sales were increased by customers filling their supply chains,” he said. “This was largely completed by May and the remainder of the year saw more normal demand.” While the U.S. has shown signs of recovery from the recession, demand in Europe has slowed down due to their economic woes.


Coatings World | 35

FEATURE


According to Bill Gray, business manager, Sincol USA Corp., the first half of 2011 showed strong growth, especially in the U.S. market. “The second half has proven more challenging due to global issues and sliding demand,” he said. “Global sales were down sharply beginning third quarter, especially in Europe. U.S. sales have slowed dramatically in the fourth quarter.” “The pigment market performed well in the first half of 2011, but since July the market has slowed due to the bad economic situation, especially in Europe,” said Li Wu, technical director, Trust Chem Co., Ltd. “A lot of companies have focused on cutting inventory. We have seen the biggest slow down in the printing ink area, the plastic market has also been slow, with the coatings market performing the best of the three key markets.” “We see a hat shape trend this year, up and then down, in Chinese pigment pricing,” said Josh Liu of Houchi. “The turning point occurred roughly from July to August. Particular pigments increased more than others. Violet 23 is in my opinion the highest price up-swing pigment of all allegedly due to the raw material coming from steel side product. And the very weak housing market has led to stalled steel production, which in turn led to a shortage of this material.”

Optimism for 2012 The improvements seen in 2011 are expected to carry over into 2012. Pigment manufacturers Coatings World interviewed expressed optimism for 2012. “For 2012, BASF is cautiously optimistic regarding the business outlook as we continue to improve upon our position by utilizing our broad portfolio,” said Lee. “No single supplier can offer the full spectrum that we can – to focus on target market sectors.” “Aakash Chemicals saw another growth year of 40 percent growth and tremendous improvement in business relationships focused on flexibility of supply combined with being able to cater to a variety of product requirements as we have expanded our lines,” said Shah. “We are looking forward to an even stronger 2012 as customers are becoming more loyal to suppliers who are loyal to them. As we focus on continuous improvement and nimble solutions for our customers, they are rewarding us with large increases in business globally.” Sincol USA reported that it expects 2012 will be a good year. “Sincol USA has continued to achieve market penetration in the coatings, ink and plastic industries,” said Gray. “Our parent company, Sincol Corp., will achieve the sales targets set for 2011 due to the strong first half growth in and also new business gained from new industries. The domestic coatings market in China was one of the strongest sectors.” “Trust Chem will see 10 percent worldwide growth on sales in 2011 compared with that of 2010 even based on this bad economic situation,” said Wu. “It has been an even stronger year for Trust Chem USA which continues to show rapid growth. According to the current economic situation, we do not foresee any improvements in sales in the first half of 2012.” “Our company has suffered from weak demand in the second half of the year,” said Liu. “I think we will improve in 2012. 36 | Coatings World

The global economy definitely plays a big role but we are doing things that make us more effective and competitive to meet the challenges. It is difficult to say that 2012 will be a good year but we are hoping our actions and plans will put us in a competitive mode at least to stay ahead of the competitors.” “Shepherd Color looks for 2012 to be an exciting year,” said Mark Ryan, marketing manager, Shepherd Color. “We will be launching a number of new products that range from extensions and improvements over our current offerings, to new and exciting products and chemistries that greatly expand our color space.” “Lansco Colors had a strong year and record sales results driven by a greater acceptance of our value proposition and a deeper appreciation for our high level of on-time-delivery,” said Lavieri. “The last two years have been a showcase of the effectiveness of pigment companies’ supply chain management and we have been told that ours is excellent.” There are several trends reinforcing the feeling of optimism for pigment manufacturers, although supply issues do remain a serious challenge. One key positive trend is the increased use of high performance and special effect pigments. “The increasing demand for high performance, special effect and heat management pigment solutions represent key market trends,” said Lee. “BASF has a robust portfolio of pigments that provide unique performance characteristics and benefits that address each of these three trends. High performance pigments (HPP) enable enhanced durability, opacity and higher hiding, and are compatible across broad application areas. Special effect pigments provide exceptional brilliance and ultra-high chroma needed for the creation of novel designs and product differentiation. Heat management pigments provide solar energy management solutions, including near-infrared (NIR) reflective pigments, NIR transparent organic pigments, and stir-in pigment dispersions and additives for transparent applications.” “One major trend continues to be the strong positive usage of high performance and effects pigments in virtually every market,” said Yazdani. “Another key trend and challenge we saw in 2011 was the sustained high costs of raw materials. After two years of rapid decline in demand, we saw a significant increase in demand in 2010 and 2011. Unfortunately due to raw material shortages and increased environmental and regulatory compliance costs, we saw a significant amount of cost increases in raw materials. According to Ryan, raw material availability and costs will always be an issue, but the company manages these challenges through supply-chain management and clear conversations with customers about the realities of the situation. “Without a doubt rising costs in certain metals and particularly Tio2 have created significant challenges,” he said. “We also are always looking at alternative technologies and products to meet market needs. “In 2012, we expect that the magnitude of supply issues that have led to these price increases will decline,” Ryan said. “Capacities for some raw materials should increase as incremental new capacity is restarted. However, where there are still fundamental imbalances in supply and demand, we would expect to see continued tightness in 2012.”


January 2012


“The Euro and Rupee will be relatively weaker versus the dollar and the Chinese yuan will continue to strengthen versus the dollar in 2012,” said Shah. “This will directly impact raw materials depending on their origin. Many raw material prices will fall as demand in Europe continues to soften. Pollution factors in India will still keep Phthalocyanine prices volatile.” “Since Sincol USA is part of a major pigment producer in China, we are very aware of the challenges facing the pigment and chemical industry inside China,” said Gray. “Environmental issues to the whole chemical industry in China will cause the raw materials shortage and cost increase throughout 2012. Coupled without doubt, the cost of organic pigments will continue to increase in 2012. Spot shortages of select Color Index pigments will increase as the consolidation and downsizing of traditional pigment suppliers continue in 2012.” “The global pigments production capacity is in surplus, while the demand is shrinking, which has caused keen competition in the market,” said Wu. “Some factories in China are selling some materials below cost to try to keep factories active. For some key raw materials, such as Bon Acid, 4B acid, 2B acid, Triple A, and DCB, the selling price is very close to cost, some raw material factories even sell at a loss. The inventory levels of raw materials are very low, and when the market gets better, there could be price increases and some supply shortages.” “China remains strong in azo pigment while Indian dominates blue and green,” said Liu. “Raw material price and supply did not prove to be the biggest shaping factor of the Chinese pigment supply landscape. They had big fluctuations in the past two years and we are still seeing every supplier at the same ranking position still in China. If we talk about China I think it will be interesting to watch who will emerge as the dominant supplier. So far we are seeing one or two bigger ones but far from being dominant.”

for high performance and special effect pigments, the automotive coatings market drives growth in the pigments market. “From the market segment viewpoint, we expect continued growth in automotive, architecture, fiber, nylon, specialties and niche markets,” said Yazdani. “The automotive market has seen an increase in demand for unique color and effects. This trend continues to help fuel the continued growth in high performance and effect pigments.” “There will continue to be large growth in the packaging markets,” said Shah. “As consumers globally expand their preferences and more products are brought to market, this area will continue to grow. We see large potential over the next five years and are very focused here. Some areas that may be flatter are the automotive markets due to heavy inventories currently. However, we do forecast an important uptick in new automotive business with the announcement of new plants

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in North America.” “Traditional markets such as automotive and the industrial segment will continue to be primary consumers of high performance and special effect pigments,” said Lee. “Similar to last year, we see interior and exterior decorative applications as a high growth area for HPP based on increased interest for materials with improved durability, opacity and weatherfastness properties by our customers. “Used in a wide range of end market applications from automobiles, house exteriors to electronics and many more, special effect pigments address demands for brand and product differentiation as the range of aesthetic color values continues to expand,” Lee said. “Further, we anticipate growth in demand for heat management pigments as rising energy costs and global warming concerns increase the need for solar management solutions within architectural and construction applications.” CW

Growth Markets While some markets remain flat for pigments, there are several areas that present growth opportunities. With its demand January 2012


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Growing Paint Additives Market Environmental pressures and the growing shift toward water-based paint systems are fueling demand for paint and coating additives, providing tremendous growth potential for additives suppliers. by Tim Wright, Editor

Asia Pacific Driving Growth

dditives, which are generally used at low levels in paint formulations, provide desirable properties that the paint might otherwise lack. They have a range of functions, including enabling the paint to stick better, limiting the growth of mildew, improving the smell and antibacterial properties of the paint, and enhancing flow characteristics. As the paint and coatings industry continues to fall under pressure by environmental regulations, manufacturers of coatings and paints are endlessly reformulating their products. As a result, demand for novel additives continues to increase. The world market for paint additives is projected to exceed $6 billion in the coming years. While the United States is still the single largest market, growth in the global market for paint additives is primarily originating from high growth markets in Asia Pacific. The rapid economic growth in most of the emerging countries in the recent years resulted in rampant architectural construction and industrial activity, which created significant demand for paints and additives that, in turn, rocketed demand for paint additives. The opposite is true for the mature markets of North America and Western Europe where the 2007 credit crisis and the subsequent recession in 2008 decelerated growth in value demand, the effects of which are still being felt, especially as Europe teeters on the brink of a recession of its own.

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Global demand for paint additives has grown steadily over the last decade. Much of this increase in demand has come from the Asia Pacific region and this trend is expected to continue in the near future, with Asia Pacific expected to account for more than 40 percent of the global demand for paint additives in 2016. The global paint additives market was dominated by rheology modifiers in 2010 followed by biocides. The high need for biocides in Asia, due to a strong focus on architectural paints compared to other regions, has made biocides a significant segment in the global paint additives market, according to GBI Research’s new report, “Paint Additives Market to 2016 - Rheology Modifiers and Biocides to Drive the Market,” published by MarketResearch.com. Global paint additives demand increased from 843,190 tons in 2000 to 1,007,590 tons in 2010 the report said. The global demand for additives is expected to reach 1,331,700 tons in 2016. Rheology modifiers in 2010 led the market with a demand of 300,850 tons. This was followed by biocides, with a demand of 220,510 tons. The third largest product segment in Asia is surfactants, with a demand of 193,610 tons in 2010. The other two segments, driers and foam control agents, had demands of 145,470 and 147,150 tons, respectively. In 2010, the global paint additives market catered for a demand of 1,007,590 tons, with Asia-Pacific having the largest share of the demand with 35.4 percent, followed by North Amer-


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ica and Europe with demand shares of 32.1 percent and 20.7 percent, respectively. The remaining shares were held by the South and Central American and Middle Eastern and African markets, with eight percent and 3.8 percent, respectively. China, notable for its fast growing economy, is set to lead the way in the global paint additives market. Already growing faster than the major developed countries, though currently slowed down by the economic recession, China has emerged as the second largest market (after the U.S.) in the global paint additives market. In 2010, it accounted for 40.8 percent of the total Asia-Pacific paint additives market by volume. It is likely that China will overtake the U.S. in the next decade by growing at a rate of 14.1 percent by volume. By offering good growth opportunities in the paint additives market, China has become the most attractive and lucrative destination for Western European and North American producers. For example, The Lubrizol Corporation is expanding its additives testing capabilities with a new technical services laboratory initially based on the campus of Jilin University in Zhuhai, Guandong, China. The lubricant and fuels market in China is growing at a rapid pace, in line with the expanding domestic automobile industry. “Our investment in testing capabilities in China and throughout Asia is significant because it will allow us to collaborate and improve the quality and efficiency of our work on a highly global scale,” said Phil Shore, Lubrizol vice president of testing. The testing laboratory in Zhuhai will offer advanced technical services for lubricant and fuel additive customers and OEMs in China. The new additives laboratory builds on Lubrizol’s long established presence in Asia and will support Lubrizol’s ongoing sales and manufacturing efforts in the region. In 2010, Lubrizol announced the construction of a new lubricant additive production facility in the Zhuhai Gaolan Port Economic Zone, located within 20 miles of the Jilin University campus. The new manufacturing site in Zhuhai will also provide opportunities for future expansion of laboratory infrastructure in China. Evonik has also opened its first research and development center for additives for paints and coatings in Asia. A single-digit million US dollar amount has been invested to set up the “Tego Innovation Center” in two locations, Singapore and Shanghai, as part of the global Evonik innovation network. The Tego Innovation Center will cater to manufacturers in the paints and coatings industry in India and Asia. “Evonik expects the Asian market to generate the largest market growth for the paints and coatings industry in the coming years,” said Thomas Haeberle, the Evonik executive board member responsible for segment resource efficiency, which oversees the coatings and additives business unit.“We are anticipating the greatest demand in the segment for environmentally-friendly coatings. Our new Tego Innovation Center addresses exactly these growth markets.”

Advances in Additives Technology Environmental regulations are continuing to fuel demand from formulators for novel additives from their suppliers. As such additive technology is constantly evolving. Shamrock Technologies, the world’s largest processor of reJanuary 2012

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cycled PTFE, is also a leading worldwide supplier of a broad line of micronized powders, dispersions, emulsions and compounds including PTFE, PE, PP, fluoroploymers, custom wax alloy, natural waxes and specialty additives. New products that Shamrock recently introduced include new additions to the Fluoroslip brand (FS 383, FS 422N), as well as the new process technology driven Narrow line of powders for thin film applications (TUF-4, Narrow 4). “Powders with improved flow properties have been requested by customers, and we are introducing an experimental line based on new technology for testing purposes,” said Joon Choo, vice president, Shamrock Technologies. Shamrock also introduced AquaFLON MG, a new high performance dispersion featuring a stabilized blend of PTFE and oxidized waxes for use in thin film metal coatings. Also, X-8178 is a new fine wax powder specially formulated for improved slip, and with de-gassing properties in powder coatings. Headquartered in Newark, N.J., United States, Shamrock Technologies manufactures hundreds of products and has over 500,000 square feet of manufacturing operations at six facilities on three continents. All facilities are ISO 9001:2008 certified. Another additives supplier, Micro Powders, Inc. of Tarrytown, N.Y., United States, is a major manufacturer of specialized micronized waxes, wax dispersions and emulsions in the printing ink, paint and coatings industries with an extensive and innovative product range. Micro Powders specializes in developing innovative micronized wax technologies to meet formulators’ needs. Its unique “stir-in” wax provides the formulator with optimum performance in surface protection additives the company said. Micro Powders offers a full range of high performance micronized wax additives that are easily dispersed without prior melting or grinding. Key product groups include: MP synthetic waxes for lubricity and economy; MPP polyethylene waxes for rub and mar resistance; Polyfluo and Synfluo waxes for slip and abrasion resistance; Aqua waxes for all water-based applications; AquaBead waxes and emulsions for water repellency and moisture resistance; Micropro, PropylMatte and MicroMatte waxes for uniform matting and scratch resistance; Polysilk waxes for improved slip, tape release and a smooth surface; Superslip waxes for high lubricity, without PTFE; Microspersion Aqueous Dispersions for “stir-in” wax dispersions; and PropylTex waxes for for texture and gloss control. Eastman Chemical Company is also a major player in the paint and coating additives market and has introduced its newest Solus performance additive, Solus 3050. Specifically engineered to help formulators meet VOC, performance and productivity goals in waterborne coatings systems, Solus 3050 is derived from natural and renewable cellulose material and can be used in the automotive, industrial metal and consumer electronics coatings markets. Performance benefits of Solus 3050 include smoother finish, optimal metallic flake control, better redissolve/strike-in resistance, superior flow and leveling, improved atomization, and greater adhesion to galvanized steel said the company. Solus 3050 also enables faster dry time and early hardness,


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application consistency over varying climatic conditions, improved wetting, increased sag resistance, and it enhances flexibility in aluminum flake selection. Troy Corporation has introduced Troysol PWA, a next generation wetting and adhesion promoter intended for dry-mix products. Troysol PWA improves adhesion to substrates and enhances pull-off strength. Ideal for cement-based adhesives, EIFS adhesives, mortar, gypsum board, tile adhesives and other drymix products, Troysol PWA answers the needs of industry for a high-performance additive designed specifically for high-performance building products said the company. BYK Additives & Instruments has developed a new additive that has wax-like properties called Ceraflour 1000. Because it is based on renewable raw materials, it represents an interesting alternative to natural and synthetic waxes. The latter, for instance, are based on finite, petrochemical resources. Thanks to biotechnology, the BYK additive, by contrast, is produced with the aid of bacteria. This opens up a new perspective on the use of biotechnology in the coating industry said the company. Another advantage is the versatility of Ceraflour 1000. The additive is suitable for all systems—aqueous, radiation-curing, solvent-free and solventborne. It provides efficient matting and also involves a soft-touch effect. Furthermore, systems in which Ceraflour 1000 is used have a high degree of transparency and improved scratch resistance. Bacteria change starch and glucose into a biopolymer that, through modification and micronization, results in Ceraflour 1000. With Ceraflour 1000, BYK is systematically pursuing its “Greenability” concept, developing additives for eco-friendly systems.

Major M&A Activity in the Additives Market The year 2011 witnessed some major activity on the merger and acquisition (M&A) front in the paint and coating additives market. First, the world’s biggest manufacturer of drug ingredients, Lonza Group AG, Basel, Switzerland agreed to buy Arch Chemicals Inc. for approximately $1.2 billion creating a global leader in the bacteria and fungi killing business. Arch Chemicals’ products are used for disinfecting swimming 40 | Coatings World

pools, protecting wood from fungus, preventing the growth of molds and mildew in paints and dandruff treatment. This deal with Norwalk, Connecticut-based Arch Chemicals will make Lonza Group the leader in the $10 billion market which is exhibiting growth of as much as six percent per year and it will also reduce its dependence on manufacturing pharmaceutical ingredients for drug makers said the company. Lonza Microbial Control, a new business sector formed by the acquisition and led by Jeanne Thoma as previously announced, offers a complete portfolio of microbial control solutions. Lonza offers this complementary range of products and actives to a broader range of customers in both established and emerging markets. Also in the biocide segment, Lanxess strengthened its portfolio with the acquisition of U.S.-based Verichem Inc. headquartered in Pittsburgh, Pa. As a result, the German specialty chemicals company will bolster its position in the U.S. material protection market and broaden its global biocide manufacturing network. Lanxess gains access to a complementary portfolio of biocides, as well as active ingredients registered with the U.S. Environmental Protection Agency (EPA). They are used to protect coatings, adhesives, construction materials, as well as pulp and paper. The biocides prevent the deterioration and discoloring of materials caused by microorganisms. Verichem is a privately-owned company currently employing approximately 20 people. It recorded sales of roughly $10 million in 2010. Verichem’s production site is located close to Lanxess’ U.S. headquarters in Pittsburgh. Verichem was integrated into the Lanxess business unit Material Protection Products (MPP). MPP is already one of the world’s leading suppliers of biocides. It has recently strengthened its position as a supplier to the construction industry after acquiring the material protection business of Syngenta. Honeywell recently purchased Evonik Industries’ portfolio of manufacturing technology, including patents, for the production of polyethylene waxes used in a variety of applications, from paints and coatings to adhesives and inks. The technology features Ziegler-Natta catalysts, which have been used to produce polymers such as polyethylene since 1956. Today, the majority of plastics and chemicals manufactured around the world are produced using this technology. The technology will supplement Honeywell’s existing extensive line of wax additives, which help improve the performance of a variety of products around the world. Honeywell waxes make paints and coatings more durable; help pipe manufacturers extrude PVC faster and reduce energy usage; and improve the stickiness of labels and cardboard box adhesives. “This technology purchase expands Honeywell’s ability to develop new additives that can solve a variety of challenges for our customers in the paints, plastics, coatings, adhesives and inks industries,” said Lincoln Germain, global business director for Honeywell’s specialty additives business. “Ziegler-Natta-based technology is a great complement to Honeywell’s already broad set of manufacturing technologies for polyethylene additives.” CW


January 2012

CHINACOAT2011

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EXPO REVIEW

CHINACOAT2011 Was A Massive Success

CHINACOAT2011 in Shanghai mirrored China's growing and dynamic coatings industry.

by Tim Wright, Editor he 16th China International Exhibition for Coatings, Printing Inks and Adhesives (CHINACOAT2011) successfully closed on Nov. 25, 2011 at the Shanghai New International Expo Centre (SNIEC), Shanghai, PR China. The show once again achieved record-breaking results in many aspects, making it one of the largest and most important coatings exhibitions for the industry worldwide. Despite uncertainty in the European economy and the show schedule clashing with the Thanksgiving holiday in the United States, CHINACOAT2011 still attracted 24,865 trade visitors, with a particular increase in overseas visitors. There were 4,163 overseas visitors accounting for 16.7 percent of total visitors, which represented an increase of 23.3 percent over last year’s exhibition. In addition 1,772 of them (42.6 percent) were pre-registered

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The onsite technical exchange programs created added value to the already hugely popular event. There were 58 sessions of activities organized right before and during the exhibition to provide an effective platform for in-depth technological exchange and discussion to the 3,248 attendees, representing an increase of 29.7 percent over last year. As the world’s largest coatings producer and consumer, China will continue to be the focal point of the global coatings industry. For the past 16 years, CHINACOAT has stayed vibrant and delivered dynamic advancements and innovations to the world.


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CHINACOAT2011

CHINACOAT2011 Fast Facts • Covered an exhibition area close to 55,000 square meters (an increase of 29.2 percent) • 24,865 visitors (an increase of 4.7 percent) • 1,005 exhibitors from 30 countries/regions (an increase of 15.7 percent) • 248 new exhibitors (an increase of 15.9 percent) • 3,248 attendees for 58 sessions of onsite technical exchange activities (an increase of 29.7 percent)

The coatings and ink industries have put tremendous emphasis on the Chinese market. Even during the global recession that heavily impacted most of the world, the Chinese coatings industry grew, with total output of China coatings manufacturing reaching 7.6 million tons in 2009, up 14 percent from 2008. On the paint and coatings side, the largest international manufacturers all have built major operations in China, and as China’s market continues to grow, paint makers like AkzoNobel, the world’s largest, continue to invest more dollars in their China operations. In October 2011, AkzoNobel announced it is investing approximately €60 million to increase the production capacity of its automotive and aerospace coatings business in China. This investment will provide additional momentum for the company’s accelerated growth strategy of achieving revenue of $3 billion in China by 2015. The story is similar at PPG, Henkel, SherwinWilliams, DuPont and BASF. The trends are the same on the ink side, as industry leaders such as DIC Corporation, Flint Group, Toyo Ink Group, Siegwerk and Sakata INX have all been heavily involved in the Chinese market. “In the midst of a global financial meltdown, China now is the world’s fastest-growing economy,” said Raymond Ho, chief executive of Hong Kong-based show organizer Sinostar International Ltd. “It is the world’s second largest producer and consumer of coatings and fourth for ink production.” Ho added that China is now the largest producer of powder coatings in the world, and automotive and architectural coatings are the two fastest-growing market sectors. “China is now the largest producer of powder coatings in the world, representing more than 28 percent of the estimated global market of 1,500,000 tons,” Ho said. “Recent innovation in curing technology, such as UV and NIR, are broadening market potential by opening new application areas in wood, plastics, papers, MDF, etc. We thought that this topic deserves an independent zone for the convenience of both exhibitors and visitors.” There was plenty for attendees to learn from during CHINACOAT2011. Technology Corner was a new event, featuring informal presentations on case studies, novel technology, insights and marketing strategies related to the following themes: Nan42 | Coatings World

otechnology in Surface Coatings; Advanced Technologies for Industrial Metal Industry; and Architectural Coatings: Sustainability + Performance. As part of its diverse offerings, CHINACOAT also every year presents a look into the coatings industry in neighboring countries, and this year’s focus was on Turkey. Ahmet Yigitbasi, vice president of Bosad - The Association of the Turkish Paint Industry, and president of Yasar Coatings Group, a sub-division of Yasar Holding A.S., since 2001, presented an overview of the Turkish paint and coatings industry. Yigitbasi said the Turkish coatings industry, which has almost doubled in size over the last 10 years, is now valued at USD$1.8 billion. Decorative paints hold the largest share of the market at 40 percent. The share of the other coatings subsectors are spread between the metal industry at 18 percent, automotive industry at 12 percent, printing inks at 10 percent, furniture at nine percent, powder at seven percent and marine at four percent. To provide the opportunities of training and learning for industry professionals, three Technical Workshops were held at the exhibition. Workshop I focused on Design and Optimisation of Coatings & Inks Formulations; Workshop II presented High Value-Added Functional Coatings and Inks; and Workshop III offered an overview of Emerging Technologies in Polymer and Coatings. “Effective technology transfer will always remain the key feature of CHINACOAT,” Ho said. “Industry players, both domes-


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CHINACOAT2011

tic and international, showcased their latest technology to satisfy the growing need of high-quality visitors.”

CHINACOAT Continues To Impress Exhibitors One of the great strengths of CHINACOAT is the ability to bring together the leaders of the Chinese paint, coatings and ink industries and leading raw material and equipment suppliers, and key exhibitors are pleased with the access CHINACOAT provides to influential industry leaders. “As with previous years, we at Shamrock Technologies expected another good turnout at the show offering the opportunity to interact with customers in a short time, and to get updates on the current state of the coatings industry and the impact of new government regulations,” said Joon Choo, vice president, Shamrock Technologies. “CHINACOAT is the largest coatings trade show in the Asia Pacific region, and is a great platform for us to showcase our latest technologies as well as share our latest technical developments via their technical seminars,” said Yoke Loon, general manager Asia Pacific, Dow Coating Materials. “We feel that the show is quite well organized and has also expanded in reach over the years with more people coming from outside of China to view the exhibits.” “Our sales to the China market have increased year by year,” said Jiro Suezawa, director, Specialty Chemicals Division, Kyowa Hakko Chemical Co., Ltd. “At this show, we expect to form a lot of relationships with existing and potential customers. We think CHINACOAT is one of the biggest and liveliest shows in the world.” While the Chinese coatings and ink markets are the healthiest worldwide in terms of growth, the global economy may provide some challenges. “Recent market feedback indicates changes largely due to shortages and tightness, and consequent price increases in the raw materials sector, coupled with limited ability to increase pricing on the customers’ side,” Choo said. “The increased pressure has limited production and growth compared to prior years. We have seen cutbacks in output as well as a slowdown in sourcing due to the tighter inventory management.” Choo noted that Shamrock is going ahead with expanding operations in its Tianjin plant. “The export sector will likely lead the slowdown in growth given current economic issues in Europe and the U.S.,” Choo noted. “Domestic growth seems robust, but the tight labor market and inflationary pressures coupled with recent changes in the banking regulation are increasing the terms of trade, and slowing expansion especially for the smaller-sized companies. Shamrock is continuing to improve on its operations in our Tianjin plant, and increasing its product line offerings as the China coatings market continues to mature further.” “The Chinese coatings market will still continue to grow, especially in the architectural paint market, driven by the booming real estate market and strong economic growth,” Loon said. “While we expect some slowdown due to the global economic situation, we are still optimistic about the situation in China and look forward to growth in this market. January 2012

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Dow is expanding its production capacity in Greater China, adding technical service and R&D resources at the Shanghai Dow Center. Suezawa noted that Kyowa Hakko Chemical Co., Ltd. recently established its subsidiary company Seika Trading to promote the company’s chemicals in China. “Remarkable development has been made in China’s paint and coatings industry,” Suezawa said. “The Chinese economy has slowed down in second half of this year, but we believe this timing is good to make close connection with our customers. We don’t doubt the China market will continue to grow in the future. To promote our chemicals in the China market, we established our subsidiary company in Shanghai this year.”

The 9th CHINACOAT Conference Focused On High Performance Coatings The annual CHINACOAT Conference has become one of the key elements of CHINACOAT. The conference focuses on an important segment of the coatings industry, and this year’s sessions, which covered “Technology for Formulating High Performance Coatings,” featured a wide variety of talks on major aspects of the field. Coatings technology will continue to grow by replacing conventional materials and by expanding into new areas of applications and innovative products, which require the use of functional additives, engineered by a strong scientific background. “There have been some significant increases in the use of functional additives in various sectors, especially in the field of high performance coatings in China,” said Dip Dasgupta, CHINACOAT Conference chairman, who led the conference for the ninth year. “Formulating special coatings has to be evidencebased in order to guarantee their functional integrity. This was the main reason for selecting this theme as our conference topic. “The keynote paper from Prof. Jamil Baghdachi on stimuli responsive ‘Self-Healing Coatings’ was very interesting, and for the first time we included a full paper on fabric printing coatings,” Dasgupta said. “Until the present day, all CHINACOAT conferences have centered around the dissemination of technological innovation rather than being vehicles for commercial advancement. I sincerely hope that the delegates gained a better understanding of the background science and technology which will assist them in developing novel high quality products.” CW

CHINACOAT2012 November 28 - 30, 2012 Location: Guangzhou, China Contact: Sinostar Int'l Ltd., Phone: 852 2865 0062 Website: www.chinacoat.net Email: [email protected]


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Industry News

Honeywell purchases Evonik's polyethylene wax portfolio

Honeywell has purchased Evonik Industries’ portfolio of manufacturing technology, including patents, for the production of polyethylene waxes used in a variety of applications, from paints and coatings to adhesives and inks. The technology features Ziegler-Natta catalysts, which have been used to produce polymers such as polyethylene since 1956. Today, the majority of plastics and chemicals manufactured around the world are produced using this technology. The technology will supplement Honeywell’s existing extensive line of wax additives.

Dow and SCG form partnership for propylene oxide facility in Thailand The Dow Chemical Company announced that the SCG-Dow Group, a joint venture between Dow and Siam Cement Group, has finalized the start-up of its new propylene oxide (PO) facility in Thailand by successfully completing its full capacity performance test. The world-scale plant, located within the Asia Industrial Estates (AIE) site near Map Ta Phut, Thailand, has a name plate capacity of 390 kilotons per annum (KTA) of PO via the hydrogen peroxide to propylene oxide (HPPO) technology.

Huntsman strengthens its presence in Turkey Huntsman Corporation has acquired EMA Kimya Sistemleri Sanayi ve Ticaret A.S., a polyurethanes systems house in Istanbul, Turkey. The EMA systems house has the capacity to manufacture polyester polyols and blend MDI polyurethane systems used primarily in the coatings, adhesives, insulation, automotive, elastomers and furniture industries. 2010 revenues were approximately $17 million.

Perstorp and PTT Global Chemical sign JV Perstorp and PTT Global Chemical have signed a joint venture for the worldwide 44 | Coatings World

manufacturing and sales of products for the polyurethane industry. At a ceremony in Grenoble, France, the future cooperation agreement between Perstorp and PTT Global Chemical was signed. The joint venture, dedicated to the manufacturing and sales of aromatic (TDI) and aliphatic (IPDI, HDI & derivates) isocyanates, includes the former Perstorp business group Coating Additives with its manufacturing sites at Pont-de-Claix in France and Freeport, Texas in the U.S. PTT Global Chemical (PTTGC) will hold 51 percent of the joint venture and Perstorp 49 percent. The joint venture is planning a major investment to expand capacity at the manufacturing plant in Pont-de-Claix, France and new capacity in Asia. This includes the investment in a new joint plant for HDI derivatives in Asia. As part of the investment plan, Perstorp has also entered an agreement with the French government regarding the measures to be introduced that meet the French PPRT law (Plan de Prevention des risques Technologique), measures which are also supported by PTTGC.

Lanxess launches new website for colorants products Lanxess’ Functional Chemicals business unit is presenting its Colorants product line on the internet on a fully revised website. All information on products, industries and applications is now presented under www.colorants.lanxess.de and www.colorants.lanxess.com. The redesigned pages focus even more on a customer orientation and provide detailed information on the Colorants product portfolio.

Miami Chemical expand DBP and DEP supply Miami Chemical has announced plans to increase its available domestic inventories on dibutyl phthalate (DBP) and diethyl phthalate(DEP) in preparation of Eastman www.coatingsworld.com

Chemical’s planned discontinuation of manufacturing after December 31, 2011. According to the firm, DBP and DEP fit well within Miami Chemicals’ current product offerings which includes many specialty and chemical products geared towards the paint and coatings, plastics, adhesives and resins, chemical manufacturing and compounding markets; along with their recently announced battery and electronic grade specialty chemicals line.

Rockwood builds production facility for synthesizing iron oxide pigments Rockwood Holdings Inc. announced that its Color Pigments and Services business will build an advanced technology production facility in Augusta, Georgia for the synthesis of iron oxide pigments. This $115 million investment will result in the first new iron oxide pigment production plant in the U.S. in nearly 35 years.

Dow’s performance monomers business increases capacity The performance monomers business of The Dow Chemical Company has completed several capacity expansion projects as a result from debottlenecking initiatives and reliability improvement plans. The business recently announced a 10 percent increase in capacity for the production of glycidyl methacrylate (GMA) at its Freeport, Texas facility and a 15 percent increase in capacity for the production of 2-ethyl hexyl acrylate (2-EHA) at its Hahnville, Louisiana facility. The business also announced that capacity for the production of crude acrylic acid (CAA) at its Böhlen, Germany facility has increased by 25 percent, which will be used for the production of butyl acrylate (BA) and glacial acrylic acid (GAA) at the site. In addition, Performance Monomers has capacity expansion projects for butyl acrylate (BA), ethyl acrylate (EA) and two other acrylic acid units upcoming. CW January 2012

Suppliers Corner

Dow offers Avanse ST-410 Binder Dow Chemical Materials (DCM) has introduced Avanse ST-410 binder, a multi-functional acrylic binder that stabilizes the iron oxide pigments necessary for long-term UV resistance. The company has reported that outdoor exposure testing conducted over a three-year period demonstrates that semitransparent deck stains may last longer than the traditional one- or two-year industry standard when formulated with Avanse ST410 binder. In addition to longevity, DCM exposure testing demonstrated outstanding erosion resistance, ultraviolet light (UV) protection and excellent long-term adhesion to treated pine decking. Another differentiating characteristic of Avanse ST-410 binder is adhesion to treated deck substrates, which results in fewer early failures on latewood grains. Designed to meet stringent VOC and environmental standards, semi-transparent stains based on Avanse ST-410 technology do not require coalescent or heavy metal driers. The combination of morphology and particle stabilization maximizes the flow and lapping characteristics during application, while building early resistance properties upon drying. As a result, semi-transparent stains made with this binder are easy to apply and enhance the appearance of new or weathered wood with a long-lasting finish said the company.

Emerald Polymer Additives expands antioxidant technology Emerald Polymer Additives, a division of Emerald Performance Materials, introduced Good-Rite 3131 to its portfolio of antioxidants for lubricants. The low-DPAcontaining liquid antioxidant decreases extractables and volatility, thereby improving the antioxidant efficiency, scorch and long-term stability, and reducing discoloration in applications said the company. Based on an octyl butylated diphenylamine chemistry, Good-Rite3131 is formulated to prevent discoloration and scorch by providing thermo-oxidative stabilization of polyJanuary 2012

ols, elastomers and adhesives. As an easy-touse liquid with low volatility, it offers high activity at low use-levels (less than 0.5 percent). Such attributes make it ideal for use in

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People

Dow Coating Materials appoints Jose Maria Bermudez general manager for North America

Dow Coating Materials has named Jose Maria Bermudez the new general manager for North America. In this role, Bermudez will lead all aspects of Dow Coating Materials’ business in North America, including sales, manufacturing and engineering, technical services, supply chain, customer service and marketJose Maria ing. Bermudez has Bermudez served in a variety of senior leadership roles with Dow (and previously Rohm and Haas) for more than 20 years, most recently as the general manager for Dow Coating Materials in Latin America. In addition to his Dow role, Bermudez has served on the board of directors for Fondo Unido (United Way Mexico), the American Chamber of Commerce, and ANIQ (Asociacion Nacional de la Industria Quimica). He will be based at Dow Coating Materials’ corporate headquarters in Philadelphia, Pennsylvania.

AFG FlameGuard appoints new president and CEO AFG FlameGuard Ltd. (AFG), a technology focused company that provides products and services to the fire suppression and prevention industry, has appointed Thomas Bell as president and CEO. Mr. Bell has served as a director of AFG since October 12, 2011 and held the position of vice president, corporate development and communication until his current appointment. AFG markets an innovative line of environmentally friendly products for battling fire including the Dry Sprinkler Powder Aerosol (DSPA) technology and a complete line of non-toxic and easy to apply thin-coat intumescent paints, coatings and sprays. The company said its product line led by the DSPA-5 has the 46 | Coatings World

potential to significantly transform the firefighting and prevention, renovation and construction industries.

Engineered Resin Solutions hires two executives Engineered Resin Solutions (ERS) of Chester, Pa., has added two executives to the ERS team following a recent distribution agreement with ErgonArmor. Chris Lehman has been named technical sales manager bringing nearly 20 years of technical sales and sales management experience in the high performance coatings field to his new Jon Kligerman position with ERS. Previously Mr. Lehman worked for Belzona and Thortex. Jon Kligerman has joined ERS as the new distribution sales manager and will help ERS continue to develop its marketing push within the aforementioned states. Mr. Kligerman previously worked for more than 20 years at Rohm & Haas as distribution account manager, and in sales and technical service roles.

Sudarshan strengthens management team Christine Gehres has joined Sudarshan's pigment division as the new vice president of global marketing and strategy. She will lead the pigment division's global marketing initiative and provide strategic direction in all aspects of the pigment busiChristine Gehres ness. Sudarshan said the hiring will help it achieve its goal of becoming the fourth largest pigment player in the world by 2014. Gehres is an www.coatingsworld.com

experienced business executive with broad international marketing and pigment experience gained over more than 20 years at global chemical companies including Hoechst (Clariant), Engelhard (BASF) and Ciba.

Aakash Chemicals names Thompson VP, sales, North America Aakash Chemicals has appointed Duke Thompson vice president, sales, North America. Thompson has served the chemical industry for the past 21 years and the last 10 years in the area of pigments. He joins Aakash as a thought leader that will assist with significant growth in the inks, coatings, and plastics markets. Apart from Duke’s experience in the pigments market, Duke will be responsible for leading Aakash’s new sales strategies across new ventures and partnerships globally.

MetoKote Corporation names new president and CEO MetoKote Corporation has promoted Jeffrey Oravitz to president and CEO. Oravitz replaces former president and chief executive DeWayne Pinkstaff. The company also appointed Robert Lee to executive chairman of the board. Oravitz joined the company in 2005, and has held key executive positions within MetoKote's operations and sales areas, including his most recent role as the company's vice president of global business development. Prior to joining MetoKote, he was employed by PPG Industries, Inc. for twenty years in a number of roles throughout their coatings businesses. Lee has served on the company's board of directors since 2010 and has a broad leadership background in the chemical industry, as well as processing and manufacturing companies, including Millennium Chemicals, Quantum Chemicals, SCM Chemicals, Grove Crane and Cavenham Forest Products. CW January 2012

Meetings

Waterborne Symposium lands in New Orleans Feb. 13 January 23 Coatings for Concrete Conference Las Vegas, Nev., United States American Coatings Association Starsha Valentine 202-719-3698, x232 www.paint.org [email protected] January 24 - 25 Powder Coating 101 Anaheim, Calif., United States Powder Coating Institute Jennifer Egan Phone: 832-585-0770 Website: www.powdercoating.org Email: [email protected] January 24 - 27 World of Concrete Las Vegas, Nev., United States Tom Cindric 972-536-6371 www.worldofconcrete.com [email protected] January 30 - February 2 SSPC 2012 Tampa, Fla., United States 412.281.2331 www.sspc.org [email protected] February 5 - 7 NACE Northern Area Western Conference Anchorage, Alaska, United States Allison Polka 281-228-6242 www.nace.org [email protected] February 6 - 10 Polymers and Coatings Introductory Short Course San Luis Obispo, Calif., United States California Polytechnic State University Dr. Ray Fernando 805-756-2395 www.polymerscoatings.calpoly.edu January 2012

Major Meetings Jan. 24-27: World of Concrete Las Vegas, Nev., United States www.worldofconcrete.com Jan. 30 - Feb. 2: SSPC 2012 Tampa, Fla., United States www.sspc.org Feb. 13-17: 39th Annual Waterborne Symposium New Orleans, La., United States www.psrc.usm.edu.com Feb. 19-22: PDCA 2012 Las Vegas, Nev., United States www.paintanddecoratingexpo.com [email protected] February 13 - 17 39th Annual Waterborne Symposium New Orleans, La., United States The University of Southern Mississippi Robson F. Storey 601-266-4879 www.psrc.usm.edu February 19 - 22 PDCA 2012 Las Vegas, Nev., United States Painting and Decorating Contractors of America (PDCA) 800-332-7322 www.paintinganddecoratingexpo.com February 22 - 24 Smart Coatings 2012 Orlando, Fla., United States Dr. Jamil Baghdachi www.smartcoatings.org [email protected] February 28 - 29 Marine Coatings Berlin, Germany Vincentz Network www.coatingsworld.com

Matthias Janz +49 (511) 99 10-273 www.european-coatings.com [email protected] March 11 - 14 SSCT 2012 Annual Meeting St. Augustine, Fla., U.S. Southern Society for Coatings Technology Ursula Thomas 770-447-4020 www.ssct.org March 11 - 15 CORROSION 2012 Salt Lake City, Utah, United States NACE First Service 281-228-6223 www.nacecorrosion.org fi[email protected] March 11 – 15 Pittcon 2012 Orlando, Fla., United States The Pittsburgh Conference 800-825-3221 www.pittcon.org [email protected] CW Coatings World | 47

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Advertising Index

Company Name

Page

Phone

Fax

Website

American Coatings Show.............................17, Insert................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com BASF...................................................................3 .........................800-251-0612.........................................................................www.fasf.us/dpsolutions Blairgowrie Associates, LLC..............................19 ........................602-539-2683.............................................................www.blairgowrieassociates.com Chemark Consulting .........................................15 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net Conn & Company ............................................45 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com Eastman Chemical Company .............................9........................800-EASTMAN................................................................................www.eastman.com Ethox Chemicals, LLC ......................................21 ........................864-277-1620 ...................864-277-8981...........................................www.ethox.com Hebei Chida Manufacture and Trade Co., Ltd. 25 .....................86-311-86219861 .............86-311-86219891 ....................................www.cnchida.com Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com Shamrock Technologies Inc ............................Cov. 2 .....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com Specialty Polymers, Inc. .....................................13 ........................800-770-7523 .................................................................................www.specpoly.com Sun Chemical ....................................................11 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com Troy Corporation ..............................................27 ........................973-443-4200 ...................973-443-0843...............................www.trustchemusa.com Trust Chem USA ............................................Cov. 3 .....................401-398-7301 ...................401-398-7321......................................www.troycorp.com

January 2012


Coatings World | 49

Final Coat

Car Artist Darrel Mayabb Teams Up With PPG For 2012 Calendar

Darrell Mayabb, one of America’s most talented and respected automotive artists, has teamed up with PPG to create one-ofa-kind pieces for PPG Automotive Refinish. Mayabb has been designing and illustrating PPG’s car posters for years. Since 2007, he has also been creating the annual PPG calendars. The pieces are sought out by auto buffs who prize Mayabb’s artwork. The 2012 items will be available for purchase at the PPG show truck during its scheduled show appearances throughout the coming year. Mayabb has long been a hot commodity in the automotive illustration field. His work is in demand by car magazines, racers and hot rod aficionados around the world. He is well known for his unabashed love of cars, and his talent has earned him a place in the National Rod & Custom Car Hall of Fame. “We are fortunate to have such an amazing talent available to us,” said Randy Cremeans, PPG marketing director, collision sector, refinish. “Darrell just gets better and better every year, and we get more and more requests for his calendars. He is a genuinely gifted artist who loves cars. I can’t think of a better combination of qualities.” Mayabb’s association with PPG began in 1996 when one of the PPG regional managers noticed Mayabb’s illustration work in Rod & Custom, Hot Rod, Street Rodder, and other major hot rod magazines. He brought Mayabb together with PPG to generate ideas to attract people to the company’s booth at National Street Rod As-

sociation shows. Mayabb successfully responded with colorful drawings that drew fans to the PPG exhibits. He was subsequently commissioned by PPG for several original art projects. Impressed, PPG asked him in 2007 to channel his talents into the annual calendar. It became one of the most popular car calendars in years.

“We are fortunate enough to have such an amazing talent available to us.” Mayabb’s love of cars and art dates back to his youth. As a young man in the 1950s, he was influenced by the big names of hot rod design—”Big Daddy” Ed Roth and Tom Medley, creator of the “Stroker McGurk” cartoon character series in Hot Rod, which led him to develop his artistic style known for its color, line and cartoon qualities. He attended the Central Academy of Art in Cincinnati and graduated at the top of his class in design. Early in his career, he was the illustrator on the NASA Apollo project. He has also designed cars for NASCAR race team owner Joe Gibbs and painted a portrait of Dale Earnhardt for Chevrolet. In 1999, his industry peers awarded him the Stroker McGurk Award for outstanding work. Today, Mayabb lives in Colorado, where he works in a barn he converted into his studio. CW

Artist Darrel Mayabb, a member of the National Rod & Custom Car Hall of Fame, has been creating PPG’s annual calendar since 2007. 50 | Coatings World


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THE FOLLOWING 20 PAGES ARE A TABLOID SIZE BROCHURE FROM THE AMERICAN COATINGS SHOW. THIS BROCHURE WAS MAILED WITH THE JANUARY ISSUE OF COATINGS WORLD. AS THE BROCHURE IS A DIFFERENT SIZE THAN THE MAGAZINE, YOU MAY NEED TO ADJUST THE MAGNIFICATION TO SEE AN ENTIRE PAGE.

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Show 2012 Preview 08.12.11 17:44

SHOW AND CONFERENCE PREVIEW | May 8 - 10, 2012

www.american-coatings-show.com

Setting the Trend

WHAT’S UP?

american coatings Show 2012 to offer innovative developments in paints and coatings

AC Conference first-hand knowledge of coatings �� 2 basics in compact form.........................�� 6 FOCUS protective coatings�� 8 green coatings �� 11 AC Show first time exhibitors��12 all exhibitors��16 SERVICE helpful guidance��12 travel and lodging��18

AC Conference Source: Heiko Stahl

The American Coatings Show and Conference 2012 will take place in Indianapolis for the first time

˜ Indianapolis, IN, is the new venue for the American Coatings Show (ACS) 2012, which will be held from May 8-10 at the Indiana Convention Center. Building on the success of the first two shows, the organizers are confident that the third ACS will also be a great sensation. “Once again, the third, bi-annual American Coatings Show and Conference will set the trend for future developments in the paint and coatings industry. This event has quickly become the premier show and conference for the coatings industry in North America,” says Cheryl Matthews,

of the American Coatings Association (ACA). The show will offer innovative features that provide immediate business opportunities, as well as showcase for the production of high-grade, competitive coatings, paints, sealants, construction chemicals and adhesives. Cheryl Matthews continues: “In addition, there are many new and exciting opportunities that will happen directly on the show floor. Several new forms of sponsorship are available. There will also be enhancements to the New Product Showcase area, the Interna-

Vinyls & Acrylics working together. Celanese Emulsions…

tional Buyers Lounge, and the University Village.” “We are very excited about the third edition of the American Coatings Show and Conference,” adds Amanda Beyer of Vincentz Network. “All signs clearly indicate that we will again have strong increases in all areas — exhibitors, exhibition space, visitors as well as conference delegates.” At the 2010 show held in Charlotte, NC, 328 exhibitors from 17 countries displayed their products in nearly 70,000 square feet of exhibition space. The ACS 2010 attracted some 6,700 attendees. More information at www.american-coatings-show.com

With about 200 paper submissions, the American Coatings Conference (ACC) 2012 has once again generated a great deal of attention. The conference will take place from May 7-9, 2012, at the Indiana Convention Center in conjunction with the ACS. It will feature 96 contributions in 16 sessions as well as a poster session and an award ceremony.

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AC Conference

First-hand Knowledge of Coatings american coatings Conference puts focus on latest developments ˜ The American Coatings Conference (ACC) 2012 will offer 16 thematically structured sessions: Measuring & Testing, Radiation Curing, Pigments, Architectural Coatings I+II, Protective Coatings I+II, Biobased Coatings I+II, Modelling & Measuring, Polyurethanes, Epoxy Coatings, Waterborne Systems, Smart & Functional Coatings, and Novel Materials. In addition to these theme-related sessions, the “Science Today – Coatings Tomorrow” session will highlight futureoriented developments in coatings technology. Expert university scientists will present research findings that might lead to future solutions for the coatings world. To name but a few, multifunctional, antifouling and biobased coatings will be discussed. All in all, 96 outstanding presentations will be given from May 7-9, 2012, at the Indiana Convention Center.

Architectural coatings will be one of the hot topics at the ACC. Two sessions will be dedicated to the science behind these coatings. Among others, structured nano-acrylic polymers, high-gloss alkyd emulsion paints, and low-VOC waterborne systems will be addressed . Protective coatings will also be the central focus at two sessions that deal with waterborne epoxies, curing agents, waterborne sol-gel systems, multiphase acrylics, epoxy-siloxane binders, and many other materials. Biobased systems have gained more traction in the industry. The trend can also be seen at the ACC: 12 presentations divided into two sessions will deal with binders featuring a high-biobased content, multifunctional biobased coatings, biobased polyols, soy methyl ester chemistry, and more. Measuring and testing methods will be a hot topic at the ACC as well. Pigment

Source: Heiko Stahl

The 16 thematically structured sessions will attract a great deal of attention

particle characterization and spectroscopic analysis are just two of the subjects that the sessions’ speakers will address.

More information at www.american-coatings-show.com/ conference

Open Innovation and Sustainability ˜ The American Coatings Conference will kick off with two keynote presentations given by Kent Young of The Sherwin Williams Company and Kesh Narayanan of the National Science Foundation. The high cost and fluctuating availability of petroleum-based raw materials makes developing renewable and

sustainable sources of raw material a research imperative. Kent Young will present the results of a multi-year partnership between soybean farmers, the United Soy Bean Board, and The Sherwin-Williams Company, which led to the development of an innovative new paint technology that utilizes soybean oil and recycled plastic bottles (PET). Kesh Narayanan, division director of Innovation and Partnerships at the Na-

Kent Young, The Sherwin Williams Company

tional Science Foundation will present another increasingly important topic:

Kesh Narayanan, National Science Foundation

open innovation between academia and industry.

WHAT WOULD WOOD DO? If climate conditions get rough, wood would – if it could – choose in favour of Worlée and our extraordinary resins for wood coatings. Worlée resins – good for wood. To find out what else we’re good for come to the American Coatings Show 2012 and visit our booth 2128. We look forward meeting you.

BOOTH 2128 American Coatings Show Indianapolis, May 8–10, 2012

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“The Show has Grown” the american coatings show moves to indianapolis ˜ Cheryl Matthews, vice president of Events and Professional Development at the Americian Coatings Association (ACA), and Andrew Doyle, ACA President, talk about the upcoming American Coatings Show 2012 and its impact on the coatings industry.

What are your expectations for the American Coatings Show 2012? Cheryl Matthews: Once again, the third, bi-annual American Coatings Show and Conference will set the trend for future developments in the paint and coatings industry. This event has quickly become

the premiere show and conference for the coatings industry in North America. In addition, there are many new and exciting opportunities that will happen directly on the show floor. There are several new sponsorship opportunities available that include cell phone charging stations, internet kiosks, and

The NEW American Coatings Book Shop.

Cheryl Matthews, ACA's Vice President of Events and Professional Development

refreshment breaks, just to name a few. There will also be enhancements to the New Product Showcase area, the International Buyers Lounge, and the University Village.

Andrew Doyle, President of ACA

Why was the decision made to relocate the show and conference from Charlotte to Indianapolis?

Renowned Experts

Developments

Books Basics

Knowledge

Background Information

Find your solution at:

www.american-coatings.com/shop

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Andy Doyle: The simple answer is the show has grown too large to be hosted in Charlotte again. Our partners at the Charlotte Convention and Visitors Bureau let us know that if we returned to Charlotte, we would have to house people more than 10 miles from the Convention Center, and that is not an ideal situation for anyone. Indianapolis is a venue that was designed for major events: it is the third largest city in the Midwest after Chicago and Detroit. Downtown Indianapolis has over 7,000 hotel rooms and 4,700 hotel rooms are connected to the convention center by skywalk – more than any other complex in the country. Indianapolis International Airport (IND) is less than 15 minutes from downtown, with service from nine major airlines and over 150 daily departures. Indianapolis also has over 200 restaurants in the convention district that are an easy walk from your hotel or the convention center. Lastly, Indianapolis has been selected to host the XLVI Super Bowl in 2012. When we arrive just three months after the Super Bowl, the city will be in prime condition due to the numerous new projects and renovations that have been completed in the past two years. More information about ACA: www.paint.org


AC Show

Products in Brief new developments to be presented ˜ Exhibitors will be making short presentations about their latest products. Speakers will share and explain all of the performance details and the underlying technology of the products to their audiences. Brief product presentations will be made in 15-minute segments, during which the exhibitors will talk about innovations in technical product properties and market trends. For greater convenience, the presentations will be grouped by topic. Each presentation will be followed by a brief discussion among attendees and speakers. Admission to these highly informative lectures is free, with no previous registration required.

American Coatings Award One of the highlights of the American Coatings Conference is the American Coatings Award given for the most outstanding conference paper. This honor is bestowed by the American Coatings Association (ACA) and Vincentz Network (VN). The best paper is selected by the chairpersons of the conference sessions and the program committee of the American Coatings Conference. The award will be presented during the opening ceremony of the American Coatings Conference on May 7 , 2012. The recipient of this prestigious honor will receive $ 2,500 in prize money and a commemorative sculpture. A BASF research team won the Award in 2010 for its groundbreaking work on improving waterborne anticorrosion coatings via new binder concepts. Sonja Schulte of Vincentz Network and Steve Sides of the American Coatings Association presented the handsome statue to BASF team members Oihana Elizalde and Collin Moore. A third team member, Stephan Amthor, was not in attendance. “We are thrilled to receive this award,” said Moore after the ceremony. Let’s see who the lucky winner will be in 2012!

An overview of product presentations will be available on the American Coatings Show website soon. It will offer visitors the opportunity to plan their time at the show in advance and learn about product developments quickly. After the show, all the presentations will be made available to exhibition visitors online.

Product presentations: first-hand information on the novel products directly from experts

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No matter where your product is destined – in paints, coatings, sealers, adhesives or sealants; for use with wood, plasterboard, masonry, tile, stone or grout; even for windows and doors – WACKER materials have virtually unlimited applications anywhere imaginable, inside and out. Our technical experts are ready to help you explore new potentials for enhancing the quality and performance of your products. After all, it’s what we do. Discover more at wacker.com/construction and wacker.com/coatings or scan the QR code above.

Source: Heiko Stahl

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Steve Sides (ACA, left) presented the 2010 American Coatings Award to Ohiana Elizalde and Collin Moore (both from BASF) WACK1142_7x10_0367.indd 1


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Conference

Coatings Basics in Compact Form

Source: Heiko Stahl

nine pre-conference tutorials before main conference ¨ Nine pre-conference tutorials will be part of the ACC 2012. Due to the great success they had in 2010, two more tutorials have been added. This time there will be lectures on radiation curing, antimicrobial surfaces, easyto-clean surfaces, waterborne highperformance, smart, antifouling and anticorrosive coatings, polyurethanes, and titanium dioxide.

The pre-conference tutorials will be held before the main conference, offering attendees concise updates on major topics in the field. Renowned experts from both industry and academia will present the 90-minute tutorials to give participants basic knowledge on important areas in coating technology. The lectures will include the following: Radiation Curing: Michael L. Dvorchak, Bayer MaterialScience; Antimicrobal Sur-

Cenomic™ 3 – sustainable and efficient. Bühler provides unique expertise in the field of wet grinding and dispersing technology. With its new fullvolume bead mill Cenomic™ 3, Bühler presents a solution that cuts costs in the production of protective coatings, paints, gravure inks and many other fields. The system also helps in achieving higher productivity from smaller mill volumes with an optimum flow capacity. Furthermore, due to the minimal specific energy requirements, the Cenomic™ 3 provides an efficient and sustainable solution for your wet grinding and dispersing processes. See the Cenomic™ 3 at the 2012 American Coatings Show • Booth 1111 May 8-10, 2012 • Indianapolis, IN Bühler Inc., T 763-847-9900, [email protected], www.buhlergroup.com

Cenomic™ 3 High productivity: EcoMizer™ grinding discs not only accelerate the beads more efficiently but also make sure that the product remains in the process chamber longer. Operationally safe: The SCS™ bead separation system in combination with the large surface of the SuperScreen guarantees high flow rates with outstanding process safety. Longest service life: All surfaces of the process chamber which come into contact with the product, are designed as individually

faces: Melinda Wales, Texas A&M University; Easy-to-Clean Surfaces: W. Marshall Ming, University of Southern Georgia; Waterborne High-Performance Coatings: Ivan Tyre and Tim December, Alberdingk Boley, BASF; Smart Coatings: Jamil Baghdachi, Eastern Michigan University; Polyurethanes: Mike Jeffries, Bayer MaterialScience; Titanium Dioxide: Michael Diebold, DuPont; Antifouling Coatings: Dean Webster, North Dakota State Uni-

versity; Anticorrosive Coatings: Gordon Bierwagen, North Dakota State University. The tutorials will be offered on Monday, May 7, 2012, from 8:30 am until 12:00 pm. More information at www.american-coatings-show.com/ conference

AC Conference HHHHHHHHHHHHHHHHHHHHHHHHHHHHH HH

Monday, May 7 8:30 am – 10:00 am

10:30 am – 12:00 pm 11:30 am – 12:15 pm 12:15 pm – 1:30 pm 1:30 pm – 2:30 pm 2:00 pm – 5:30 pm 5:30 pm – 7:00 pm

Pre-conference Tutorials 1-5 Pre-conference Tutorials 6-9 Networking: Welcome Lunch Plenary Session Welcome Address and Conference Introduction, Keynote Presentations, Award Ceremonies Networking: Coffee Break Session 1: Science today – Coatings Tomorrow Session 2: Measuring & Testing Session 3: Radiation Curing Session 4: Pigments Poster Session / Networking: After Work Party

Tuesday, May 8 9:00 am – 12:30 am 12:30 pm – 2:00 pm 2:00 pm – 5:30 pm

Session 5: Architectural Coatings I Session 6: Protective Coatings I Session 7: Biobased Coatings I Session 8: Modeling & Measuring Networking: Conference Lunch Session 9: Architectural Coatings II Session 10: Protective Coatings II Session 11: Biobased Coatings II Session 12: Polyurethanes

exchangeable components manufactured from wear-resistant materials for an extended service life.

Innovations for a better world.

Cenomic_Ad_ACS_Preview12.indd 1

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Wednesday, May 9 8:00 am – 9:00 am 9:00 am – 12:30 pm 12:30 pm

Mattiello Lecture Session 13: Epoxy Coatings Session 14: Waterborne Systems Session 15: Smart & Functional Coatings Session 16: Novel Materials End of Conference

12/14/2011 9:11:39 AM


www.evonik.com

We look forward to developing permanently clean surfaces for you. We love your problems. isit us You can v erican at the Am w 2012 ho Coating S . 2000 booth No We can protect ships’ hulls from biofouling, and much more besides. Together with our customers, we develop exceptional solutions for exceptional applications. We are the creative surface specialists for industrial coatings, architectural coatings, printing inks and automotive needs. Which problem would you like us to solve for you?

Focus

“Gaps in our Knowledge” in trends and research for protective coatings ¨ According to Dean Webster of North Dakota State University, more research is needed to fully understand processes and properties of protective coatings on the atomic scale. A strong driver for research and development are still environmental issues. Where do you think more research is needed to improve the performance of protective coatings? Dean Webster: There are fundamental gaps in our knowledge in areas such as adhesion, polymer barrier properties, and degradation processes on the atomic scale and the macro scale. In addition, coating systems are enormously complicated systems with complex interactions between the resins, solvents, pigments, rheology modifiers, wetting agents, and so on, in the formulation. Thorough understanding of all of these interactions and their impacts on coating properties could lead to better formulations and coatings.

Trends in protective coatings are moving toward a combination of active functionalities. Where do you see advantages and challenges? Dean Webster: An advantage of this approach is that you incorporate more active functionalities into the basic protective function of the coating. This can include more specific performance properties in a coating, making it attractive for a number of specialized applications. Challenges associated with these approaches involve obtaining reproducible materials in a variety of application environments, and maintaining the functional properties over a long period of time (years).

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Protective Coatings I+II Sessions 6+10 at the American Coatings Conference: Tuesday, May 8, 9:00 am - 12:00 pm

What will be the focus of research on protective coatings in the near future? Dean Webster: Environmental issues will continue to drive much of coatings research and development, with continued emphasis on lower-VOC coatings, replacement of hazardous materials with less hazardous materials, and (organic) solventless technologies such as waterborne and radiation curable coatings. In addition, interest in biobased coatings and other coating ingredients (e.g., coalescents) is growing at a rapid pace.

Source: Fotolia, Wolfgang Staib

Protective Coatings I Chair: Jeff Lackey, Vogel Paint Presentations by: Dow Coating Materials, Kanat Paint and Coatings, Heubach, Evonik Degussa, Nusil Technology, Alberdingk Boley

Tuesday, May 9, 2:00 pm - 5:30 pm

Dean C. Webster, North Dakota State University

Protective Coatings II Chair: Anthony Gichuhi, Halox Presentations by: Lubrizol Corporation, Evonik Degussa, Wacker Chemical Corporation, Sartomer, Dow Coating Materials, Byk USA


performance loves low VOC Paints made with our Acronal® acrylic latexes, Joncryl® emulsions, Pluracoat® additives, FoamStar® defoamers, Mattex® kaolin extenders and Attagel® rheology modifiers can be zero to low VOC without sacrificing functionality. And with PureOptions™ eco-colorants and Xfast® stir-in pigments, they can be practically any color. The performance you need and the sustainability you want: at BASF, we create chemistry.

Visit BASF at the American Coatings Show May 8-10, 2012 – Indianapolis, IN.

www.basf.us/dpsolutions

Focus

Smart, Clever or Functional? interest in stimuli-responsive coatings still on the rise ¨ Numerous labels for smart coatings exist. While some say “clever coatings” and "functional coatings," others refer to them as “stimuli-responsive” or “intelligent.” In general, smart coatings refer to structured coatings that provide additional benefits by offering an appropriate response to outside conditions.

Source: Reactive Surfaces (2)

Smart coatings with advanced functionalities open up totally new application areas

Smart coatings can be found in many application areas. Examples include protective, automotive, aerospace, antimicrobial or solar energy systems. Self-healing, anti-fingerprint and antiice coatings are popular topics, to name but a few. They can mean substantial added value for a new or improved product – boosting production, energy and resource efficiency, contributing to climate protection, or minimizing corrosion and dirt pick-up, or more. The inter-

Source: Fotolia, Michelle Bergkamp

Smart coatings can lead to additional benefits like water-repellency

est in these materials is still on the rise, not only in academic circles, but in the industry as well. Attendees at the American Coatings Conference will learn about the current developments in such functional coatings during the “Smart & Functional” and “Novel Materials” sessions. The speakers, who hail from both industry and academia, will focus on on the following topics:

paints (DuPont), superhydrophobic coatings (Rhenoterm No 1 Coatings), solution-based coatings of core-shell nanostructures for hybrid photovoltaics (California Polytech State University), a multiscale simulation approach to predictive paint design (Washington State University), and consideration in formulating and using cool roofing coatings (DuPont Titanium Technologies).

Smart & Functional

Novel Materials

Functionalization on-demand and rechargeable coatings (Reactive Surfaces), a novel application of fluorosurfactant in easy-to-clean architectural

Highly-functionalized polyester resins: design and use considerations (Eastman), novel methacrylic systems to control open time in reactive systems (Evonik), the impact of biocide regulatory changes on the U.S. coatings industry (Arch Chemicals), novel zero VOC de-aerators for waterborne coatings (Air Products and Chemicals), the role of particle functionalization in coatings (Sachtleben Chemie), and tailormade substrate wetting and leveling agents (BASF). Presentations in this this area will provide attendees with an overview of developments, and renowned international experts will present their findings related to raw materials, formulations and applications for novel materials.

“Nature is an endless source of novel functionality” ¨ The field of functional coatings is growing rapidly. Steve McDaniel, Reactive Surfaces, focuses on biobased functionality. As he sees it, natural surfaces abound with functionality which evolved to handle many of the same environmental challenges we want to address in coated surfaces.

Steve McDaniel, Reactive Surfaces

What recent developments are the most interesting in the field of functional coatings? Steve McDaniel: The field of functional coatings is growing rapidly, and has been the subject of several recent journal articles. Among the more interesting of the technologies discussed were the biobased additives for selfcleaning, degreasing, biocides, and anti-fouling. Also on the horizon are multi-functional, self-lubricating, selfhealing, stimuli-responsive anti-corrosion, reversible adhesion, and antifreezing coatings. Where do you see further potential for coatings functionalities? Steve McDaniel: We focus on biobased functionality. Natural surfaces abound

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with functionality that evolved to handle many of the same environmental challenges we want to address in coated surfaces – degreasing, self-cleaning, de-odorizing, detoxifying, fighting microbial contamination, self-buffering, exchanging gases, you name it. For this reason, nature is basically an endless source of novel functionality that can be tapped for additives. Seamless integration of these time-tested additives into existing polymer systems makes a very wide range of novel functionality available to the formulator. What solutions for functional coatings are you currently working on? Steve McDaniel: We are expanding our biobased biocide additive technology. The biocide market is $10 billion and is growing by 6 % per year. We believe that highly-effective, biobased, environmentally-benign natural biocides will garner a sizeable portion of that market. Our banner biocide, “ProteCoat,” is peptide- based and nearing regulatory approval. This is but a first example of how powerful these biocides are. At the ACS, we will be presenting expansions to our portfolio including enzyme-based, antibody-based, receptor-based, and other natural systems — alone or in multifunctional cocktails.

Smart & Functional Coatings, Session 15 at the American Coatings Conference: Wednesday, May 9, 9:00 am - 12:00 pm 15.1 Functionalization On-Demand and Re-Chargeable Coatings Eric Williams, Reactive Surfaces

15.2 Novel Applications of Fluorosurfactant in Easy-Clean Architectural Paints Jean Meng, DuPont Company

15.3 Superhydrophobic Coatings

Volkmar Eigenbrod, Rhenoterm No 1 Coatings

15.4 Solution-Based Coating of Core-Shell Nanostructures for Hybrid Photovoltaics Shanju Zhang, California Polytechnic State University

15.5 Multiscale Simulation Approach to Predictive Paint Design Jie Jie Xiao, Washington State University 15.6 Consideration in Formulating and Using Cool Roofing Coatings Don Connolly Jr., DuPont Titanium Technologies


AC Show

“Green doesn’t Mean that it's Better” green has to become quantifiable ¨ Donna King from Geo Specialties shows that the terminology for green coatings is not yet fully clear, but being green is critical in upcoming innovations, and the concept needs to be quantifiable.

Donna King, Geo Specialities

What does the term "green-coating" mean to you? Donna King: The definition “green" certainly seems to mean different things to different people, but I think most of us in the coatings industry would agree that just because something is said to be “green” doesn’t mean that it is better.

Products can be bio-based but can also have detrimental effects on the environment by how they are made. Ultimately they can end up costing more to our global well-being than their non-renewable alternatives. We have concentrated on offering solutions for water-based chemistry, and there is general consensus in the industry that this is the correct path to pursue.

Science Today – Coatings Tomorrow Session 1 at the American Coatings Conference:

What is the key to going green? Donna King: The key seems to be making sure the move towards being green is something that is measurable. Based on this, I see the industry shifting to a much broader term — “carbon footprint” — to make the idea of being “green” something quantifiable. Measuring a product's carbon footprint is supposed to encompass all aspects of its life cycle from cradle to grave. There can still be differences in the degrees of complexity when it comes to evaluating the carbon footprint. But as long as the process is used consistently, the outcome should correlate to one product being a better choice for the environment over another.

Monday, May 7, 2:00 pm - 5:30 pm 1.1 Multi-functional Nanoparticle Coatings

Michael F. Rubner, Massachusetts Institute of Technology

1.2 Smart Polymer Coatings

Sergey Minko, Clarkson University

1.3 What’s so Interesting about Microbial Coatings

Michael C. Flickinger, North Carolina State University

1.4 Ionic Liquids in the Design of Electroactive Coatings and Membranes

Timothy E. Long, Virginia Polytechnic Institute and State University

1.5. Interfacial Biomaterials as Novel Coatings for Controlling Surface

Biological Interactions Martin Grinstaff, Boston University

1.6. Controlling Cell Adhesion using Polyelelectrolyte Mulitlayers

Joseph B. Schlenoff, The Florida State University

SYLOID® Matting Agents New Generation SYLOID® MX Matting Agent for environmentally friendly coating systems  SYLOID® W-Grades for improved performance in water-borne architectural coatings 

SHIELDEX® Anti-Corrosive Pigments 

Heavy metal-free products for Cr-free green primers

SYLOWHITE™ Titanium Dioxide Extender 

Cost-effective TiO2 extender for paint formulations and inks Please visit our Booth No.1339 at American Coatings Show 2012 in Indianapolis, IN from May 8 – 10, 2012

W. R. Grace & Co - Conn., 7500 Grace Drive, Columbia, MD 21044 Tel. 410.531.4000

Enriching Lives, Everywhere.® www.grace.com

GRACE®, SYLOID®, SHIELDEX® and ENRICHING LIVES, EVERYWHERE.® are trademarks, registered in the United States and/or other countries, of W. R. Grace & Co.-Conn. SYLOWHITE™ is a trademark of W. R. Grace & Co.-Conn. This trademark list has been compiled using available published information as of the publication date of this brochure and may not accurately reflect current trademark ownership or status. © Copyright 2011 W. R. Grace & Co.-Conn. All rights reserved.


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AC Show

Helpful Guidance

First-Time Exhibitors

AC market navigator and mobile apps

˜ The majority of exhibitors at the American Coatings Show are “old stalwarts.” But plenty of new companies and institutes sign up as well, seeking to take full advantage of the ACS' vast opportunities for making new contacts. We asked two first-time exhibitors about their expectations.

¨ Fast and efficient: The AC Market Navigator can help you prepare your ACS schedule, find leading exhibitors, explore new products and technologies, and arrange meetings in Indianapolis. The AC Market Navigator is an indispensible tool for planning your time in Indianapolis before you arrive. It lets you find exhibitors, as well as the latest products and technologies at a glance. The contact information provided also helps you plan meetings and create your own schedule for the AC Show. The search function allows you to find raw materials, state-ofthe-art testing and monitoring equipment, and production technologies. It’s a great way to manage your purchasing and investment potential. www.americancoatings.com/ marketnavigator/

The AC Market Navigator will help you to manage your visit to the AC Show.

introducing newcomers

ACS 2012 on the go New free iPhone and iPad Apps will be available to the ACS start for downloading all the information on the show and the conference. The American Coatings Show 2012 apps will allow you to interact with leading suppliers of raw materials, equipment and services. You can download all the information on exhibitors, products, booth numbers and floor plans. The apps will help you to find the companies’ locations at the show and plan your days on the show floor. You can create your own favorites’ list with a swipe of your finger. Additionally the apps will support you in organizing your personal conference agenda. With the new service you can browse through the detailed conference program and choose from all presentations on innovative developments, strategies and trends. You will have exclusive access to the abstracts of all the presentations. The apps are fast and convenient, and you can use them “on the go.” They are free and can be downloaded onto your iPhone or iPad from the App Store. www.americancoatings.com/iphone/

Kaz Darehshori, chemical distributor, Aal Chem

"This is Aal Chem’s first time as an exhibitor at the American Coatings Show. We are excited about attending the show, not only to support our customers and their industry, but to showcase Aal Chem’s product lines and the suppliers we represent. As our company continues to experience great amounts of growth, we hope to increase our exposure and to expand our business to new customers, as well as welcome the opportunity to partner with new suppliers. We are very pleased about our booth. Our design incorporates the display of a car — a customized 1969 Chevrolet Camaro. The exterior was built using materials from our suppliers: epoxies and curing agents for the base, as well as UV absorbers, light stabilizers, isocyanates and pigments for the base and clear coat. It will really make our booth stand out."

George N. Moonen, TQC B.V.

"We are a Dutch manufacturer of test- and laboratory equipment for the paint industry and will introduce our new U.S.office based in Lapeer, Michigan at the American Coatings Show. As a strong European player TQC has been successfully exhibiting at the European Coating Show in Nuremberg, Germany for many years and is looking to strengthen its position in the U.S. market. TQC USA will show its brand-new wet scrub tester and a range of new automatic film applicators. Beyond that, TQC will present its range of tests for the physical properties of paints such as adhesion, impact and scratch resistance, flexibility and hardness and a range of rotational viscosity meters, flow cups, grind gauges, etc."

NEW APPLICATIONS FOR THE POLYMERIZATION OF EMULSION POLYMERS WITH BRUGGOLITE® FF6 M As the leading manufacturer and research organization in the area of sulfur based reducing agents, BrüggemannChemical has a wide assortment of sulfinic acid derivatives (Bruggolite® and Blancolen®) to meet your needs. BrüggemannChemical U.S., Inc. 15 Reese Avenue, Suite 200 Newtown Square, Philadelphia, PA 19073, USA Phone +1 610 353 9852 Fax +1 610 353 9853 www.brueggemann.com/english/chemical-us.html [email protected] BrüggemannGroup L. Brüggemann Kommanditgesellschaft Salzstr. 131 · 74076 Heilbronn, Germany Phone +49 71 31 15 75-0 Fax +49 71 31 15 75-25-111 www.brueggemann.com [email protected]

At the ACS BrüggemannChemical US will present the latest findings for the application of Bruggolite® FF6 M to the polymerization of emulsion polymers. Bruggolite® FF6 M is formaldehyde free, is more reactive, significantly reduces free monomers during emulsion polymerization, and does not cause yellowing. Superior results are possible at lower dosage. Blancolen® HP is a powerful, formaldehyde free anti-oxidant to prevent yellowing of polymers caused by oxygen. Visit us at Booth 838 We can develop a solution for your needs.

www.brueggemann.com H H H

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Service

Coatings Technology offering an extensive series of textbooks ¨ Vincentz Network and the American Coatings Association have collaborated to make the world of coatings technology more accessible to you. With brand new titles and new editions of textbooks on coatings technology, we have a program that is designed for both specialists as well as newcomers to the field of coatings. A selection of available titles is presented below. european coatings handbook The 2nd edition of the handbook covers the entire spectrum of coatings formulation in a single volume. It contains a practice-related structure from chemistry to process engineering, from safety and health to quality control and regulatory issues necessary for today’s manufacture and application of coatings. The handbook’s topicality in all aspects of coatings composition, application methodology, quality assurance, environment and industrial health, and safety is highly useful. Prof. Jamil Baghdachi: "This book is a comprehensive and valuable reference source, since it discusses major areas such as raw materials and fundamental chemistries and properties, coatings

technologies, characterization and testing, as well as health and safety issues. This book is highly recommended for both new entries and current personnel in coatings and paint industry and for those who need a comprehensive, easyto-read reference work. "

functional coatings Coatings are mainly applied on surfaces for decorative, protective, or functional purposes, but in most cases it is a combination of these. Functional coatings possess, besides the traditional properties of a coating, an additional functionality. This additional functionality may be diverse, and depend upon the actual application. Typical examples of functional coatings are easy-to-clean, self-cleaning,

anti-graffiti, anti-fingerprinting, antifouling, soft feel, antibacterial, anti-ice, anti-fogging etc. This book provides an overview on functional coatings and the principles on which they are based.

anticorrosive coatings Consciously departing from physicsbased corrosion literature, this volume presents one of the very few coatingsspecific approaches. This book presents the latest insights into the quality and chemistry of anticorrosive surfaces, the

proper way to prepare them by conversion treatment, the function of resins and anticorrosion pigments in paints, and novel concepts in corrosion protection. As an added bonus, all the standards and directives mentioned in the text are grouped together in their own chapter for a better overview. All books are available online at www.americancoatings-shop.com

We have something Extreme in the pipeline


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Services

Registration American Coatings Show 2012 Venue

Indiana Convention Center 100 South Capitol Ave Indianapolis, IN 46225 USA

Trade Show Ticket Three-day ticket (on-site): ..........................................................................$50 Three-day ticket (pre-registration until May 4, 2012): ................................$35 All badges will be picked up on-site

Show Visitor Services and VISA NuernbergMesse North America, Inc. 400 Interstate N. Parkway, SE Suite 710 Atlanta, GA 30339, USA Anna Marie Roberts T (770) 618-58 35 F (770) 618-58 31 www.american-coatings-show.com

Register now and save $15: www.american-coatings-show.com/registration

Hotel Reservation Hotel accommodation is not included in the registration fees. Reservations will be handled by our service partner, the AC Housing Bureau. To secure your hotel of choice (see page 18) and to get the rates negotiated for attendees, please book online at: www.american-coatings-show.com/accommodation

Opening Hours: May 8-9, 2012: May 10, 2012:

9:oo am - 5:00 pm 9:00 am - 3:00 pm

You may also e-mail to the AC Housing Bureau: [email protected], or fax F (317) 262 82 70

American Coatings Conference 2012 Register On-line: www.american-coatings-show.com/conference Fax, e-mail or mail registration form to: EPIC Registration 10900 Granite Street Charlotte, NC 28273 T (980) 233-3808 F (980) 233-3800 [email protected]

Full Conference, May 7 - 9

Standard Fee

Reduced Fee *

University Members

$ 799

$ 729

$ 399

$ 175

–

–

(excl. Pre-Conference Tutorials)

Pre-Conference Tutorials

Two Day Pass – Choose One Combination: May 7 + 8

$579

$519

$289

May 8 + 9

$579

$519

$289

May 7 +9

$519

$469

$259

Single Day Pass – Choose One: May 7

$349

$309

$179

May 8

$409

$399

$209

May 9

$349

$309

$179

*D iscounts: Companies who are exhibitors at the American Coatings Show 2012 or members of the ACA will be given a 10% discount of the standard fee.

Fees Include: * Admittance to the Conference Day booked * Permanent Trade Show Ticket

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* Conference Proceedings as CD-Rom * Trade Show Directory * List of Conference Attendees * Luncheons & Coffee Breaks


Focus

“The Technology is Available Today” ¨ In the architectural and industrial segments, very low- to zero-VOC levels can be achieved for waterborne coatings, Joan Schuller, General Manager, Dow Coating Materials, North America Region, explains. What are the latest trends in waterbased coatings? Joan Schuller: For the architectural segment, achieving higher-performance, lowering titanium dioxide loads due to market tightness, and the drive to zerobased VOC coatings are still major drivers that are pushing manufacturers to reformulate. The industrial segment is more conservative and has been slower to adopt waterborne technologies. But as they watch the technology improve, leading asset owners are making the switch, prompting others to realize that they don’t have to sacrifice performance. So it’s a slow shift but a steady one.

properties. Industrial waterbornes can also achieve very low, and in some cases, zero-VOC levels. So the technology is available today for architectural, and some segments of industrial, to move away from solventborne systems. When customers see the results of our exten-

sive testing, it often gives them the confidence to take the next step. How much do current regulations influence R&D activities for WB coatings? Joan Schuller: Helping customers meet regulations is always part of our R&D efforts. But our focus goes beyond that. Addressing customers’ current formulation challenges is one key area. And we always work on solutions that address a market need they might not have thought about. Our hiding technologies, which facilitate the removal of generally 20–35 percent of the titanium dioxide

Joan Schuller, Dow Coating Materials

in their formulations, are one example. Our formaldehyde abatement technology, which removes formaldehyde from indoor environments, is another.

TIME FLIES

Will the shift away from solventborne systems go further, or is there a limit? Joan Schuller: In the architectural segment today, you can achieve zero-VOC with waterbornes. With that, however, come other performance challenges, and formulators are working closely with their suppliers to achieve the right balance of

Waterborne Systems Session 14 at the American Coatings Conference: Wednesday, May 9, 9:00 am - noon 14.1 Self-Crosslinking Resins for

Waterborne Wood Finisches Laura Vielhauer, The Dow Company

14.2 Innovative Protection for Wooden Surfaces Terri Carson, Alberdingk Boley 14.3 Molecular Defoaming Active in Low-VOC Paint Defoamer Design John Mangano, BASF

14.4 Waterborne PSAs Based on

Soft and Hydrophobic Vinyl Esters Francois Simal, Momentive Specialty Chemicals

14.5 Improving the Water Resis-

tance of Waterborne Coatings Steffen Pilotek, Buhler

14.6 Dispersing Agents for Transparent Pigments in WB and HS Applications Steffen Onclin, BASF


See Us At The American Coatings Show Booth 1733 SHAMROCK www.shamrocktechnologies.com

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Focus

“Biggest Issue is Operator Influence”

To what extent can modern production lines support an environmental approach and how much effort is needed to update/modernize older machines?

people and machines influence products ¨ Although automation is widespread, the final click is still up to the operator. This means that people still have the power to influence a production machine, which also directly influences the product, states Stephen Miranda of Netzsch Premier Technologies, LLC.

Stephen Miranda, Netzsch Premier Technologies, LLC.

What are the greatest impacts production machines have on the performance of a product and what problems can occur? Stephen Miranda: Reliability and repeatability – automation of the process

reduces batch variability, ensuring consistent product quality. We have acquired considerable expertise in process automation from our extensive supply to the pharmaceutical market. In the coatings area, one of the biggest issues we see is operator influence. One operator runs a batch at his or her perceived conditions; another operator runs a batch differently. Automating or at least having a standard set of operating parameters that can be monitored for each batch removes the variability in the production time and degree of dispersion achieved. Our standard control system measures the energy input parameters, pump and mill shaft speeds, temperatures and pres-

Source: Netzsch

Production machines are operated by people influencing the product.

sures. This data can be downloaded into a spreadsheet for historical reference on how each batch was made. It can be used to identify trends in areas such as media wear, processing of the batch at high temperatures and variability in the energy input, which controls the degree of dispersion.

Stephen Miranda: Most coatings manufacturers are aware of their environmental responsibilities with respect to factory emissions and have taken steps to reduce emissions. The main problem area we see is that small batch production is still done in open tanks. Simple lids for these tanks are relatively inexpensive and easy to retrofit to existing dispersers. It is still common to see horizontal mills running with one open tank into another open tank. Because the quality and consistency of raw materials for coatings are more or less reliable, the dispersion process for most coatings is relatively “easy to grind.” Therefore, for small batches, basket mills or immersion mills, etc., are very environmentally friendly because the entire process is or can be enclosed and even purged with inert gas if desired. With our control system, we can run the PSM Basket Mill by means of a temperature control set point, which increases and decreases shaft speeds based on a target set point. With a lid, jacketed tank or even just a 55 gallon form, the temperature of the batch is controlled, which reduces solvent vaporization.

The Who’s Who Exhibits The American Coatings Show 2012: the hot spot for the coatings world ¨ The number of exhibitors already registered for the most important North American coatings show attests to the fact that Indianapolis is the place to be. To date, 221 exhibitors from 17 countries have registered to showcase their

new products and technologies at the Convention Center in Indianapolis. The American Coating Show 2012 will take place from Tuesday, May 8, through Thursday, May 10, 2012.

3M Energy+Advanced Material USA, Aakash Chemical USA, Aal Chem USA, Aceto Corporation USA, Acme-Hardesty USA, ACT Test Panels USA, AGC Chemicals Americas USA, Air Products USA, Akzo Nobel Functional Chemicals USA, Alberdingk Boley USA, Alnor Oil Company USA, American Coatings Association USA, Anton Paar USA, Arch Chemicals USA, Arizona Instruments LLC USA, Arkema USA, Arya Chem Canada, Ashland Specialty Ingredients USA, Baker Hughes USA, BASF USA, Bayer Material Science USA, Beijing Ranger Chemical China, Benda – Lutz USA, Borica Taiwan, Boulder Imaging USA, Brenntag North America USA, Brenntag Specialties USA, Brookfield Engineering, USA, Brüggeman Chemical US USA, Buckman USA, Buhler USA, Buhler (Nanotechnology) USA, Burgess Pigment USA, Bway Corporation USA, Byk Gardner USA, Byk USA, Cabot Corporation USA, Cargill USA, CAS-Mi Laboratories USA, CCPIT Sub-Council of Chemical Industry USA, Celanese USA, Chemguard Inc. USA, Chemical Marketing Concepts USA, Chemtura Baxenden England, Clariant USA, Cleveland Steel Container USA, Coatex USA, Coatings Research Group USA, Color Guild USA, CPS Color Equipment USA, Cristal Global USA, Croda USA, Custom Milling & Consulting USA, Cytec Industries USA, Datacolor USA, DeFelsko Corporation USA, Deurex Germany, Dow Chemical Company USA, Dr. Paul Lohmann USA, DSM Coating Resins USA, Dura Chemicals USA, Eastman Chemical Company USA, Ebonex Corporation USA, Eckart Germany, Eiger Machinery USA, Elemental Container USA, Elementis Specialties USA, Emco Chemical Distributors USA, EMD Chemicals USA, Emerald Performance Materials USA, EP Minerals USA, EPS- Materials USA, Essential Industries USA, Ethox USA, Everlight USA, Evonik Germany, Eye Lighting Applied Optix USA, Fenchem China, Fischer Technology USA, Flacktek USA, Fly Chemcial/ Focus Pigment Canada, Formulator & Colortec Software USA, Fuji Silysia Chemical USA, G.J. Chemical USA, GDB International USA, GEO Specialty Chemical USA, Grace Davison USA, GSI Exim America USA, GTI Graphic Technology USA, Guild CPO USA, Halox USA, Hero Canada, Heucotech LTD/ Heubach USA, Hockmeyer Equipment Group USA, Hoffman Mineral Germany, Huber Engineered Materials USA, Huntsman USA, Hybrid Coating Technologies USA, Hydrite USA, Imerys USA, Innovadex USA, J Color Chemicals China, Janssen PMP USA, Jeco Pigment USA, Jiangsu Multicolor Fine China, Jiangsu Sanmu Group China, Jiangsu Yuxing Industry & Trade China, Jyoti Ceramic Ind. pVT India, Kamin USA, Kärtner Montanindustrie Austria, Kemiteks Turkey, Kenrich Petrochemicals USA, Keystone Aniline USA, King Brother Chem China, King Industries USA, King's Ceramics & Chemicals China, Kish Company USA, Kowa American Corp USA, Kraton Polymers USA, Kronos Worldwide Germany, Kukdo Chemical Co. Korea, KW Container USA, Kyowa USA, Labman Automation United Kingdom, Langgutth America Canada, Lanxess Corporation USA, Letica Corporation USA, Lubrizol USA, Marimex America USA, Marubeni Specialty Chemicals USA, Michelman USA, Micro Powders USA, Ming Hui Chemical (WUXI) China, Missouri University of Science & Technology Coatings Institute USA, Momentive USA, Multiquimica USA, Munzing USA, Myers Engineering Inc. USA, Nagase American Corporation USA, NanoBiomatters Spain, Nanophase Technologies Corporation USA, Netzsch Instruments North America USA, Netzsch Premier Technologies USA, Nexeo Solutions (Ashland Distribution) USA, Nichem USA, Nobel NC Scotland, Norman Hazmat USA, Northpak Container Corp USA, Nubiola USA, Nuplex Resins USA, NürnbergMesse China, Nyco Minerals USA, OMG Americas USA, Omnova Solutions (Formerly Eliokem) USA, Omya Inc. USA, OPC Polymers USA, Orion Engineered Carbons USA, Paint Pac USA, Pan Technology USA, Patcham USA, Paul N. Gardner USA, Phibrochem USA, Pidilite Industries (India) USA, Piedmont Chemical USA, Piedmont Society for Coatings Technology USA, Pittsburgh Society for Coatings Technology USA, Polygel Industries India, Poly-Resyn USA, Polystar USA, Poraver North America USA, Potters Industries USA, Qingdao Sanhuan Colorchem China, Q-Lab Corporation USA, QuickBlades USA, R.E. Carroll USA, Ranbar Electrical Materials USA, Reaxis USA, Red Devil Equipment USA, Reichhold Inc. USA, Resinall Europe Belgium, Rhein Chemie USA, Rhodia USA, Rishichem Distributors India, Rockwood USA, Sandream Enterprises USA, Santint USA, Sartomer Company USA, Sasol Olefins Germany, Schlenk Metallic Pigments Germany, Sensient Industrial Colors USA, Shamrock Technologies USA, Smart Choice Fire Protection Canada, Southern Society for Coatings Technology USA, Specialty Chemical Sales USA, Specialty Polymers USA, Spencer Strainer System USA, Stahl USA, State Mix Canada, Sudarshan North America USA, Synox Pigments USA, Synthesia Czech Republik, Taminco USA, Tayca Corporation Japan, The Shepherd Color Company USA, Thor Specialties USA, TQC The Netherlands, TRInternational USA, Troy Corporation USA, U.S. Silica USA, Unimin Corporation USA, United Mineral & Chemical USA, United Soybean Board USA, Univar USA, Van Horn, Metz & Company USA, Vertellus Specialties USA, Vincentz Network Germany, VMA-Getzmann Germany, Wacker Chemical USA, Worlee-Chemie Germany, X-Rite/Pantone USA, Zhejiang Coloray Technology Development China For the latest update of the exhibitors list, please visit www.american-coatings.show.com.

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AC Conference

Driving Coatings Research companies and organizations contributing to the american coatings conference ¨ The American Coatings Conference will get started on May 7, 2012 in the Indiana Convention Center, Indianapolis. The three-day event offers attendees a program full of different events. About 200 papers were submitted, and 96 of them were chosen as top-quality contributions to the discussion. The conference is divided into sixteen theme-based sessions, each focusing on the new developments in the AGC Chemicals Americas Air Products and Chemicals Akzo Nobel Functional Chemicals Alberdingk Boley Arch Chemicals Arkema Ashland Speciality Ingridients BASF Bayer MaterialScience Becker Industrial Coatings Boston University Buhler Byk USA California Polytechnic State University Cardolite Chungnam National University Croda Industrial Specialties Cytec Industries

DIC Corporation Dow Coating Materials Dow Microbial Control DSM Coating Resins DuPont Company DuPont Titanium Technologies Eastern Michigan University Eastman Chemical Company Eckart Ethox Chemicals Evonik Degussa Evonik Industries Florida State University Georgia South University Graduate Institute of Ferrous Technology Havard University Heubach Hoffmann Minerals Imerys

coatings industry. The hot topics driving coatings research today will be presented and discussed, including raw materials research, development of environmentally friendly coatings systems, new coatings technologies and applications, and more. The following 73 companies and research institutions will contribute to the conference and create a platform to share innovations in both the industry and academia. Kanat Paints and Coatings Kegel King Industries Micro Powders Missouri S&T Coatings Institute Missouri University of Science and Technology Momentive Specialty Chemicals North Dakota State University Nusil Technology OMG Americas Omnova Solutions Orion Engineered Carbons Oxiteno Perstorp France Petrobras Portland State University Praxair Surface Technologies Reactive Surfaces

Renner Sayerlack Rhenotherm Kunstoffbeschichtungs Sachtleben Chemie Sartomer USA Solutia Performance Films Southern Clay Products Soy Technologies Spectra Analysis Instruments TCIRD Texas A&M University The Boeing Company The Dow Chemical Company The Sherwin Williams Company The University of Southern Mississippi Ube Corporation Europe USM School of Polymers and High Performance Materials Wacker Chemical Corporation Washington State University

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Fly in!

Masthead American Coatings Show 2012 Preview

indianapolis stands for convenient access to all locations Source: Indianapolis Airport Authority (IAA)

¨ When you land in Indianapolis, the first thing you'll notice is the airport. Indianapolis International Airport was recently rated #1 – on everything from security to baggage claim – by travelers in a J.D. Power & Associates poll.

One of the most positive features of Indianapolis International Airport is that it is surrounded by some of the city's premier hotels. There is a wide variety of hotels to suit everyone. The west side of Indianapolis, only minutes from the new Weir Cook International Terminal, features several clusters of hotels. The Indiana Convention Center is just 15 minutes away from the airport.

minutes, seven days per week, from 5 am to 9 pm.

indiana convention center Opening in 1972 as the Indiana Convention-Exposition Center, four major expansions of the Indiana Convention Center steadily increased the amount of exhibit space from the original three ex-

Connected: 12 hotels and 4,700 rooms are linked to the Indiana Convention Center, Lucas Oil Stadium and Circle Centre mall via skywalks.

airport & arts The $1.1 billion Indianapolis International Airport opened on November 12, 2008. The terminal building is 1.2 million square feet, with 500 feet of terminal frontage on a 1000 foot, two-level drive. The terminal features nearly $4 million in original art created by 15 artists, many of whom have Hoosier ties. The art represents an array of artistic forms and mediums. Abstract glass murals featuring original poetry written by Indiana authors to evoke thoughts of travel, flying, home, and Indiana history are featured in each concourse.

hibit halls with a total of 123,000 square feet up to the current eleven halls with 566,600 square feet of contiguous exhibit space, ranging from 36,300 square feet to 88,900 square feet each. The last expansion, completed in January 2011, added 254,000 square feet of exhibit space, 63,000 square feet of meeting rooms and 103,000 square feet of pre-function and registration space.

well accommodated One of the reasons Indianapolis was chosen as the new home of the American

Coatings Show and Conference 2012 is its convenient access to sleeping room accommodations. Most of the hotels chosen within the hotel block are connected to the Indiana Convention Center by climate-controlled skywalks. The AC Housing Bureau is exclusively handling all accommodations for the visitors of the American Coatings Show 2012. In addition to our host hotels, the Indianapolis Marriott Downtown and the Westin Indianapolis, there are a number of other hotels contracted as convention hotels:

Indianapolis Marriott Downtown: $205 The Westin Indianapolis : $199 Hilton Indianapolis: $158 Conrad Indianapolis: $225 Hyatt Regency Indianapolis: $189 Omni Severin Hotel: $169 JW Marriott Indianapolis: $215 Fairfield Inn & Suites Indianapolis Downtown.: $169 Courtyard Marriott Downtown: $179 SpringHill Suites Indianapolis: $179 Only registered visitors are eligible to make room reservations at one of the convention hotels for ACS 2012. Registered visitors may make online reservations at the Indy Housing Bureau using their assigned housing code provided in their visitor registration confirmation email. If you have not yet registered for the show, please go to https://www.tradeshowregistrar.com/ regsystem18/?event=ACS2012 Important information: Exhibitors: For blocks of 15 or more rooms, please call the AC Housing Bureau at (317)262.8208. Visitors: For blocks of 5 or more rooms, please call the AC Housing Bureau at (317)262.8208. Contact: AC Housing Bureau, 200 S. Capitol Ave., Suite 300, Indianapolis, IN 46225-1063 Phone: (317)262.8191 Fax: (317)262.8270 Email: [email protected]

Vincentz Network (VN) 2885 Sandford Ave SW #15817 Grandville, MI 49418 www.american-coatings.com American Coatings Association (ACA) 1500 Rhode Island Ave., NW Washington, DC 20005-5597 www.paint.org Editorial Contacts: Sonja Schulte (VN) T +49 (511) 9910-216 [email protected] Lisa Román (ACA) T (202) 462-6272 [email protected] Layout and Production: Birgit Seesing (Responsible) T +49 (511) 9910-266 Sales: Anette Pennartz (Director) T +49 (511) 9910-240 [email protected] Printer: Sport Graphics 3423 Park Davis Circle Indianapolis, IN 46235, USA (317) 899-7000 www.sportg.com Copyright: No portion of this publication may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying, recording, or by any information storage or retrieval system without permission in writing from the publisher. Place of jurisdiction: Hanover and Hamburg (Germany) © Vincentz Network, Hanover 2012

public transportation IndyGo’s Fixed Route consists of 31 routes serving Marion County. The hub and spoke design brings most of the routes into the downtown area from outlying areas of Indianapolis. Among other options for public transport is the Green Line Downtown/Airport Express route, giving you a quick and convenient way to get to and from the Indianapolis International Airport and Downtown. For $7 per trip, you can let IndyGo do the driving for you. Board the bus at one of 17 downtown locations, including the Convention Center on Maryland Street. The Green Line runs every 20

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Indy's central location makes it an easy and affordable destination.

Photos (2) courtesy of: Indianapolis Convention & Visitors Association, visitIndy.com


Service

Having a Good Time in Indy indianapolis has a little something for everyone ¨ The size of Indianapolis, IN, is just right. It's big enough to offer all the choices, diversions, and amenities one expects in a big city, yet small enough to make getting around manageable, while maintaining a sense of home and community. The city's population of 839,489 makes Indianapolis the thirteenth largest city in the United States, and it is by-far one of our country’s most livable big cities. Visitors are drawn from all over the globe to enjoy top-notch professional sports venues, a thriving convention industry and numerous cultural attractions. Indy, The Circle City, Crossroads of America, The Racing Capital of the World, Amateur Sports Capital of the World: Indianapolis' many nicknames are an indication of just how much the city has to offer visitors. Is is the right place to be for sports enthusiasts. History, racing, good old Hoosier hospitality and sports are just a few reasons to visit Indianapolis.

a sports mecca The city is home to the legendary Indianapolis 500 and the Indianapolis Motor Speedway and Hall Of Fame Museum, where you can tour the famous track (try to reserve tickets if there is a race in town) or visit the museum dedicated to automobiles and auto racing. Apart from motor sports, Indy offers ample opportunities to view professional and amateur sporting events, take part in athletic events and visit sports museums. Those who are looking to get in on some

of the action should head to SportZone, which features six acres of indoor athletic facilities the whole family will enjoy.

a lot to see in indy Those less interested in sports, or with kids in tow, can still find tons to do in and around the city. History, art and other cultural attractions abound. Visit the Children's Museum – which is the largest children's museum in the world – or check out the zoo. Stroll along cobblestone streets past 19th-century buildings in the Lockerbie Square District or visit any number of historic landmarks. Known as the "Crossroads of America," more interstate highways bisect Indianapolis than any other city in the country, making it an exciting and easily accessible destination. The Indianapolis Cultural Districts are the spice of the city, balancing the modern and the classic. The six official Indianapolis cultural districts are: Mass Ave, Indiana Avenue, Fountain Square, Canal and White River State Park, Broad Ripple Village and the Wholesale District. Each one delivers something different, and new. You’ll get a sense of history from some, while others take you into the future of this great city.

Indianapolis offers club after club and a myriad of great Indianapolis bars to choose from, while Broad Ripple Village is a centralized hotbed of bars and dance clubs that make for unforgettable nights. If you’re not into the club scene, you can

Whether you’re looking to have a nice get-together with a few friends, or you want a night out on the town with thousands, Indianapolis offers some of the finest nightlife in the country. Downtown

· Poraver...the widely available, functional filler for the next generation of advanced construction materials · Available in a variety of sizes, formulation versatility is unlimited · Poraver improves LEED certification of products that promote environmentally friendly building and design

20111202 Ad_ACS_V9.indd 1


More information on Indy's hottest spots www.visitindy.com www.indy.gov www.indianapolis.com

vivid nightlife scene

Source: Indianapolis Convention & Visitors Association, visitIndy.com Indianapolis' Canal Walk serves the downtown community as a waterside promenade for walkers, runners, bikers and sightseers.

The innovative lightweight aggregate from 100% post-consumer recycled glass

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still have fun playing pool, bowling, video games, and much more at great places like Jillian’s downtown. Looking to do something special with your significant other? Get romantic and enjoy a horse-drawn carriage ride downtown around Monument Circle. Indy’s nightlife is alive and well.

European know-how... manufactured in North America

Visit us at the American Coatings Show, May 8-10, 2012, Indianapolis, IN 15.12.11 11:39

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New, patented Triple-Seal Snap Lock Closure produces an air tight seal that eliminates leaks and product contamination. Exclusive proprietary surface treatment prevents product skinning.

• Zero rust/corrosion on plug, ring or body! • Zero dented, damaged, discounted product on display!

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