Who's Buying Apparel

THE WHO’S BUYING SERIES BY THE NEW STRATEGIST EDITORS Apparel New Strategist Publications, Inc. P.O. Box 242, Ithac...

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THE WHO’S BUYING SERIES

BY THE NEW STRATEGIST EDITORS

Apparel

New Strategist Publications, Inc. P.O. Box 242, Ithaca, New York 14851 800/848-0842; 607/273-0913 www.newstrategist.com

Copyright 2005. NEW STRATEGIST PUBLICATIONS, INC.

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise without written permission from the Publisher.

ISBN 1-933588-01-2 Printed in the United States of America

Contents About the Data in Who’s Buying Apparel .....................................................................................................................5 1.

Percent Reporting Expenditure and Amount Spent, Average Quarter 2003 ..............................9

Household Spending Trends: 2000 to 2003 ................................................................................................................. 11 2.

Household Spending Trends, 2000 to 2003 ....................................................................................12

Household Spending on Apparel, 2003 ......................................................................................................................15 3.

Apparel: Spending, 2000 and 2003 ..................................................................................................17

Household Spending on Apparel by Demographic Characteristic, 2003 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31.

Apparel: Average Spending by Age, 2003 .....................................................................................19 Apparel: Indexed Spending by Age, 2003 .....................................................................................21 Apparel: Total Spending by Age, 2003 ...........................................................................................23 Apparel: Market Shares by Age, 2003 ............................................................................................25 Apparel: Average Spending by Income, 2003 ...............................................................................27 Apparel: Indexed Spending by Income, 2003 ................................................................................29 Apparel: Total Spending by Income, 2003 .....................................................................................31 Apparel: Market Shares by Income, 2003 .......................................................................................33 Apparel: Average Spending by High-Income Consumer Units, 2003 .......................................35 Apparel: Indexed Spending by High-Income Consumer Units, 2003 .......................................37 Apparel: Total Spending by High-Income Consumer Units, 2003 .............................................39 Apparel: Market Shares by High-Income Consumer Units, 2003 ..............................................41 Apparel: Average Spending by Household Type, 2003 ...............................................................43 Apparel: Indexed Spending by Household Type, 2003 ...............................................................45 Apparel: Total Spending by Household Type, 2003 .....................................................................47 Apparel: Market Shares by Household Type, 2003 ......................................................................49 Apparel: Average Spending by Race and Hispanic Origin, 2003 ...............................................51 Apparel: Indexed Spending by Race and Hispanic Origin, 2003 ...............................................53 Apparel: Total Spending by Race and Hispanic Origin, 2003 .....................................................55 Apparel: Market Shares by Race and Hispanic Origin, 2003 ......................................................57 Apparel: Average Spending by Region, 2003 ................................................................................59 Apparel: Indexed Spending by Region, 2003 ................................................................................61 Apparel: Total Spending by Region, 2003 ......................................................................................63 Apparel: Market Shares by Region, 2003 .......................................................................................65 Apparel: Average Spending by Education, 2003 ..........................................................................67 Apparel: Indexed Spending by Education, 2003 ...........................................................................69 Apparel: Total Spending by Education, 2003 ................................................................................71 Apparel: Market Shares by Education, 2003 ..................................................................................73

WHO’S BUYING APPAREL 3

Household Spending on Apparel by Product Category, 2003 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42.

Boys’ Apparel .....................................................................................................................................76 Children’s Footwear ..........................................................................................................................78 Coin-Operated Apparel Laundry and Dry Cleaning ...................................................................80 Girls’ Apparel .....................................................................................................................................82 Infants’ Apparel ................................................................................................................................84 Jewelry ...............................................................................................................................................86 Men’s Apparel ...................................................................................................................................88 Professional Laundry, Dry Cleaning .............................................................................................90 Sewing Material, Patterns, and Notions .......................................................................................92 Watches ..............................................................................................................................................94 Women’s Apparel .............................................................................................................................96

Appendix: Spending by Product and Service, 2003 Ranking ............................................................................................98 Glossary ..........................................................................................................................................................105

4 WHO’S BUYING APPAREL

ABOUT THE DATA IN Who’s Buying Apparel Introduction The spending data in Who’s Buying Apparel are based on the Bureau of Labor Statistics’ Consumer Expenditure Survey, an ongoing, nationwide survey of household spending. The Consumer Expenditure Survey is a complete accounting of household expenditures, including everything from big-ticket items, such as homes and cars, to small purchases like laundry detergent and videos. The survey does not include expenditures by government, business, or institutions. The lag time between data collection and dissemination is about two years. The data in this report are from the 2003 Consumer Expenditure Survey, unless otherwise noted. To produce this report, New Strategist Publications analyzed the Consumer Expenditure Survey’s average household spending data in a variety of ways, calculating household spending indexes, aggregate (or total) household spending, and market shares. Spending data by age, household income, household type, race, Hispanic origin, region, and education are shown in this report. These analyses are presented in two formats—for all product categories by demographic characteristic and for all demographic characteristics by product category.

Definition of consumer unit The Consumer Expenditure Survey uses the consumer unit rather than the household as the sampling unit. The term “household” is used interchangeably with the term “consumer unit” in this report for convenience, although they are not exactly the same. Some households contain more than one consumer unit. The Bureau of Labor Statistics defines consumer units as either (1) members of a household who are related by blood, marriage, adoption, or other legal arrangements; (2) a person living alone or sharing a household with others or living as a roomer in a private home or lodging house or in permanent living quarters in a hotel or motel, but who is financially independent; or (3) two persons or more living together who pool their income to make joint expenditure decisions. The bureau defines financial independence in terms of “the three major expenses categories: housing, food, and other living expenses. To be considered financially independent, at least two of the three major expense categories have to be provided by the respondent.” The Census Bureau uses household as its sampling unit in the decennial census and in the monthly Current Population Survey. The Census Bureau’s household “consists of all persons who occupy a housing unit. A house, an apartment or other groups of rooms, or a single room is regarded as a housing unit when it is occupied or intended for occupancy as separate living quarters; that is, when the occupants do not live and eat with any other persons in the structure and there is direct access from the outside or through a common hall.” The definition goes on to specify that “a household includes the related family members and all the unrelated persons, if any, such as lodgers, foster children, wards, or employees who share the housing unit. A person living alone in a housing unit or a group of unrelated persons sharing a housing unit as partners is also counted as a household. The count of households excludes group quarters.” Because there can be more than one consumer unit in a household, consumer units outnumber households by several million. Young adults under age 25 head most of the additional consumer units.


How to use the tables in this report The starting point for all calculations are the unpublished, detailed average household spending data collected by the Consumer Expenditure Survey. These numbers are shown on the report’s average spending tables and on each of the product-specific tables. New Strategist’s editors calculated the other figures in the report based on the average figures. The indexed spending tables and the indexed spending column (Best Customers) on the product-specific tables reveal whether spending by households in a given segment is above or below the average for all households and by how much. The total (or aggregate) spending tables show the overall size of the market. The market share tables and market share column (Biggest Customers) on the product-specific tables reveal how much spending each household segment controls. These analyses are described in detail below. • Average Spending. The average spending figures show the average annual spending of households on apparel in 2003. The Consumer Expenditure Survey produces average spending data for all households in a segment, e.g., all households with a householder aged 25 to 34, not just for those purchasing an item. When examining spending data, it is important to remember that by including both purchasers and nonpurchasers in the calculation, the average is less than the amount spent on the item by buyers. (See table 1 for the percentage of households that spent on apparel in 2003 and how much the purchasers spent.) Because average spending figures include both buyers and nonbuyers, they reveal spending patterns by demographic characteristic. By knowing who is most likely to spend on an item, marketers can target their advertising and promotions more efficiently, and businesses can determine the market potential of a product or service in a city or neighborhood. By multiplying the average amount households spend on sports clothes by the number of households in an area, for example, the owners of a sportswear store can determine where to site their business. • Indexed Spending (Best Customers). The indexed spending figures compare the spending of particular household segments with that of the average household. To compute the indexes, New Strategist divides the average amount each household segment spends on an item by average household spending, and multiplies the resulting figure by 100. An index of 100 is the average for all households. An index of 125 means the spending of a household segment is 25 percent above average (100 plus 25). An index of 75 indicates spending that is 25 percent below the average for all households (100 minus 25). Indexed spending figures identify the best customers for a product or service. Households with an index of 178 for infants’ clothes, for example, are a strong market for this product. Those with an index below 100 are a weak market. Spending indexes can reveal hidden markets—household segments with a high propensity to buy a particular product or service but which are overshadowed by household segments that account for a larger share of the market. For example, householders aged 55 to 64 and those aged 25 to 34 control equal shares of spending on women’s apparel, eac group accounting for 16 percent. But the indexed spending figures reveal that the older age group is much more likely to spend on women’s clothes. Householders aged 55 to 64 spend 14 percent more than the average household on women’s clothes, while householders aged 25 to 34 spend 8 percent less than average. This kind of information should keep the apparel industry focused on its best customers. Note that because of sampling errors, small differences in index values may not be significant. But the broader patterns revealed by indexes can guide marketers to the best customers.


• Total (Aggregate) Spending. To produce the total (aggregate) spending figures, New Strategist multiplies average spending by the number of households in a segment. The result is the dollar size of the total household market and of each market segment. All totals are shown in thousands of dollars. To convert the numbers in the total spending tables to dollars, you must append “000” to the number. For example, households headed by people aged 45 to 54 spent more than $10 billion ($10,084,766,000) on shoes in 2003. When comparing the total spending figures in this report with total spending estimates from the Bureau of Economic Analysis, other government agencies, or trade associations, keep in mind that the Consumer Expenditure Survey includes only household spending, not spending by businesses or institutions. Sales data also will differ from household spending totals because sales figures for consumer products include the value of goods sold to industries, government, and foreign markets, which can be a significant proportion of sales. • Market Shares (Biggest Customers). New Strategist produces market share figures by converting total (aggregate) spending data into percentages. To calculate the percentage of total spending on an item that is controlled by a demographic segment—i.e., its market share—that segment’s total spending on the item is divided by aggregate household spending on the item. Market shares reveal the biggest customers—the demographic segments that account for the largest share of spending on a particular product or service. In 2003, for example, households headed by people aged 35 to 54 accounted for 51 percent of spending on men’s clothes. By targeting only these householders, men’s clothing stores could reach the majority of their customers. There is a danger here, however. By single-mindedly targeting the biggest customers, businesses cannot nurture potential growth markets. With competition for customers more heated than ever, targeting potential markets is increasingly important to business survival. • Product-Specific Tables. The product-specific tables reveal at a glance the demographic characteristics of spending by individual product category. These tables show average spending, indexed spending (Best Customers), and market shares (Biggest Customers) by age, income, household type, race and Hispanic origin, region, and education. If you want to see the spending pattern for an individual product at a glance, these are the tables for you.

History and methodology of the Consumer Expenditure Survey The Consumer Expenditure Survey (CEX) is an ongoing study of the day-to-day spending of American households. In taking the survey, government interviewers collect spending data on products and services as well as the amount and sources of household income, changes in saving and debt, and demographic and economic characteristics of household members. The Bureau of the Census collects data for the CEX under contract with the Bureau of Labor Statistics (BLS), which is responsible for analysis and release of the survey data. Since the late 19th century, the federal government has conducted expenditure surveys about every ten years. Although the results have been used for a variety of purposes, their primary application is to track consumer prices. In 1980, the CEX became a continuous survey with annual release of data (with a lag time of about two years between data collection and release). The survey is used to update prices for the market basket of products and services used in calculating the Consumer Price Index. The CEX consists of two separate surveys: an interview survey and a diary survey. In the interview portion of the survey, respondents are asked each quarter for five consecutive quarters


to report their expenditures for the previous three months. The purchase of big-ticket items, such as houses, cars, and major appliances, and recurring expenses such as insurance premiums, utility payments, and rent are recorded by the interview survey. The interview component covers about 95 percent of all expenditures. Expenditures on small, frequently purchased items are recorded during a two-week period by the diary survey. These detailed records include expenses for food and beverages purchased in grocery stores and at restaurants, as well as other items such as tobacco, housekeeping supplies, nonprescription drugs, and personal care products and services. The diary survey is intended to capture expenditures respondents are likely to forget or recall incorrectly over longer periods of time. Two separate, nationally representative samples are used for the interview and diary surveys. For the interview survey, about 7,500 consumer units are interviewed on a rotating panel basis each quarter for five consecutive quarters. Another 7,500 consumer units keep weekly diaries of spending for two consecutive weeks. Data collection is carried out in 105 areas of the country. The data are reviewed, audited, and cleaned by the BLS, and then weighted to reflect the number and characteristics of all U.S. consumer units. Like any sample survey, the CEX is subject to two major types of error. Nonsampling error occurs when respondents misinterpret questions or interviewers are inconsistent in the way they ask questions or record answers. Respondents may forget items, recall expenses incorrectly, or deliberately give wrong answers. A respondent may remember how much he or she spent at the grocery store but forget the items picked up at a local convenience store. Nonsampling error can also be caused by mistakes during the various stages of data processing and refinement. Sampling error occurs when a sample does not accurately represent the population it is supposed to represent. This kind of error is present in every sample-based survey and is minimized by using a proper sampling procedure. Standard error tables documenting the extent of sampling error in the CEX are available from the BLS at http://www.bls.gov/cex/csxstnderror.htm. Although the CEX is the best source of information about the spending behavior of American households, it should be treated with caution because of the above problems.

For more information To find out more about the Consumer Expenditure Survey, contact the CEX specialists at the Bureau of Labor Statistics at (202) 691-6900, or visit the CEX home page at http://www.bls.gov/ cex/. The web site includes news releases, technical documentation, and current and historical summary-level CEX data. The detailed average spending data shown in this report are available from the BLS only by special request. For a comprehensive look at detailed household spending data for all products and services, see the tenth edition of Household Spending: Who Spends How Much on What available from New Strategist Publications in hardcopy or online at http://www.newstrategist.com or by calling 1800-848-0842. To download spending reports for individual product and service categories, visit the instant answer service at http://www.nspend.com.


Table 1. Percent Reporting Expenditure and Amount

Spent, Average Quarter 2003 (percent of consumer units reporting expenditure and amount spent by purchasers during an average quarter, 2003) percent reporting expenditure during quarter

APPAREL AND SERVICES

MEN’S AND BOYS’ APPAREL Men’s apparel Suits Sport coats and tailored jackets Coats and jackets Underwear Hosiery Nightwear Accessories Sweaters and vests Active sportswear Shirts Pants Shorts and shorts sets Uniforms Costumes Boys’ (aged 2 to 15) apparel Coats and jackets Sweaters Shirts Underwear Nightwear Hosiery Accessories Suits, sport coats, and vests Pants Shorts and shorts sets Uniforms Active sportswear Costumes

WOMEN’S AND GIRLS’ APPAREL Women’s apparel Coats and jackets Dresses Sport coats and tailored jackets Sweaters and vests Shirts, blouses, and tops Skirts Pants Shorts and shorts sets Active sportswear Nightwear Undergarments

74.93% 37.01 30.46 1.63 1.66 4.66 6.95 6.58 1.45 4.84 3.40 3.69 16.41 16.99 4.81 0.58 0.85 11.72 2.43 1.30 6.27 3.38 1.31 3.09 1.54 0.68 6.87 3.49 0.73 1.90 1.22 45.86 40.68 6.63 8.83 1.61 9.32 21.10 5.13 20.32 5.97 5.33 5.90 11.31

average amount spent by purchasers during quarter

$394.42 203.72 186.00 363.19 160.69 117.92 28.42 16.60 34.83 38.43 85.22 67.07 75.29 89.71 51.87 113.36 120.29 159.90 65.95 50.96 59.61 27.14 30.92 15.13 22.08 94.85 77.98 55.73 115.41 60.92 54.30 242.22 217.20 113.42 110.73 84.78 74.89 69.79 49.56 83.55 52.97 65.76 43.94 43.66


percent reporting expenditure during quarter

average amount spent by purchasers during quarter

Hosiery Suits Accessories Uniforms Costumes Girls’ (aged 2 to 15) apparel Coats and jackets Dresses and suits Shirts, blouses, and sweaters Skirts and pants Shorts and shorts sets Active sportswear Underwear and nightwear Hosiery Accessories Uniforms Costumes

10.38% 3.45 7.69 1.54 1.25 12.33 2.64 3.30 7.05 6.94 3.46 2.15 4.30 2.76 2.03 0.65 1.45

$19.05 160.72 48.60 91.88 128.00 184.29 64.30 64.39 80.43 84.55 55.49 61.28 37.03 14.31 25.12 100.38 67.24

CHILDREN’S (UNDER AGE TWO) APPAREL

13.35 1.27 7.44 7.60 2.79 3.92 31.08 11.29 5.67 17.64 5.70 40.86 1.47 1.86 4.02 7.69 0.93 14.49 2.80 0.51 2.12 18.81 0.11

118.13 41.14 68.92 101.02 36.47 36.35 96.61 88.15 61.99 75.61 56.54 154.84 56.12 21.37 106.47 390.64 30.91 62.82 50.18 120.59 42.33 81.31 109.09

Coats, jackets, and snowsuits Outerwear including dresses Underwear Nightwear and loungewear Accessories Footwear Men’s Boys’ Women’s Girls’

OTHER APPAREL PRODUCTS AND SERVICES Material for making clothes Sewing patterns and notions Watches Jewelry Shoe repair and other shoe services Coin-operated apparel laundry and dry cleaning Apparel alteration, repair, and tailoring services Clothing rental Watch and jewelry repair Professional laundry, dry cleaning Clothing storage

Note: Expenditures shown are total net outlays at the time of purchase, whether or not the item was financed. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Household Spending Trends: 2000 to 2003 Between 2000 and 2003, spending by the average household barely changed, inching up by just 0.4 percent (or $178) to $40,817, after adjusting for inflation. At the same time, average household income grew a larger 7.2 percent. These figures reveal the caution of consumers during the sluggish economic recovery. The media may claim Americans spend beyond their means, but in fact the steady rise in consumer spending at the national level is primarily the result of demographic change—population growth and the aging of the baby-boom generation into the peak earning and spending years. The anemic growth in average household spending between 2000 and 2003 should come as no surprise. American households have been cutting their spending on discretionary items for years as nondiscretionary expenses claim an ever-growing share of the household budget. Declines in discretionary spending are evident in the 2000 to 2003 trends. Spending on food away from home (primarily restaurant and take-out meals) fell 3 percent during those years, after adjusting for inflation. Spending on alcoholic beverages shrank 2 percent. Spending on apparel fell an enormous 17 percent, and the average amount devoted to reading material dropped by an even larger 19 percent. Spending on “other lodging,” a category that includes hotel and motel expenses, fell 13 percent. Although entertainment spending rose 3.5 percent overall between 2000 and 2003, spending on fees and admissions to entertainment events fell 10 percent. Americans cut back on many discretionary purchases because their nondiscretionary expenses—the spending they cannot control—was on the rise. After adjusting for inflation, the average household spent 10 percent more on property taxes in 2003 than in 2000. Mortgage interest expenses rose 5 percent despite falling interest rates because of the surge in homeownership. Out-of-pocket spending on health insurance increased 19 percent. Spending on vehicle insurance grew 9 percent. Spending on water and other public services increased 3 percent. Spending on education rose 16 percent. Contrary to popular perception, Americans are cautious spenders at the individual household level. The recession of 2001 followed by the slow recovery forced households to spend less on discretionary items to make ends meet. Rising energy costs—not yet reflected in these numbers— are likely to reduce discretionary spending even further. With the aging baby-boom generation entering its sixties and exiting the peak-spending years, average household spending is likely to remain modest. The U.S. economy will have to adapt. Fortunately, the tools are in hand—there’s no better way to prepare for the future than to understand household spending patterns.


Table 2. Household Spending Trends, 2000 to 2003

(average annual spending of consumer units by product and service category, 2000 and 2003; percent change 2000–03; in 2003 dollars) 2003

percent change 2000–03

Number of consumer units (in 000s)

115,356

109,367

5.5%

Average before-tax income

$51,128

$47,693

7.2

40,817

40,639

0.4

FOOD

5,340

5,510

–3.1

Food at home

3,129

3,227

–3.0

442

484

–8.7

Cereals and cereal products

150

167

–10.0

Bakery products

292

317

–8.0

825

849

–2.9

246

254

–3.2

Average annual spending

Cereals and bakery products

Meats, poultry, fish, and eggs Beef Pork

171

178

–4.1

Other meats

102

108

–5.5

Poultry

145

155

–6.4

Fish and seafood

124

118

5.5

37

36

1.9

Eggs Dairy products

328

347

–5.5

Fresh milk and cream

127

140

–9.2

Other dairy products

201

206

–2.5

535

557

–3.9

171

174

–1.8

Fruits and vegetables Fresh fruits Fresh vegetables

172

170

1.3

Processed fruits

108

123

–12.1 –6.4

Processed vegetables Other food at home Sugar and other sweets Fats and oils

84

90

999

990

0.9

119

125

–4.8 –3.0

86

89

Miscellaneous foods

490

467

5.0

Nonalcoholic beverages

268

267

0.4

36

43

–15.7

2,211

2,283

–3.1

Food prepared by household on trips Food away from home ALCOHOLIC BEVERAGES

391

397

–1.6

13,432

13,159

2.1

Shelter

7,887

7,599

3.8

Owned dwellings

5,263

4,916

7.1

Mortgage interest and charges

2,954

2,819

4.8

Property taxes

1,344

1,217

10.5

965

881

9.5

2,179

2,173

0.3

445

511

–12.8

2,811

2,659

5.7

392

328

19.5

HOUSING

Maintenance, repairs, insurance, other expenses Rented dwellings Other lodging Utilities, fuels, and public services Natural gas Electricity


2000

1,028

973

5.6

Fuel oil and other fuels

110

104

6.2

Telephone services

956

937

2.1

Water and other public services

326

316

3.1

Household services

707

731

–3.2

Housekeeping supplies

2003

2000


$529

$515

Laundry and cleaning supplies

132

140

Other household products

263

241

8.9

Postage and stationery

133

135

–1.2

Household furnishings and equipment

2.7% –5.7

1,497

1,655

–9.5

Household textiles

113

113

–0.2

Furniture

401

418

–4.0

52

47

10.6

196

202

–2.9

88

93

–5.3

648

781

–17.0

Floor coverings Major appliances Small appliances, miscellaneous housewares Miscellaneous household equipment APPAREL AND SERVICES

1,640

1,983

–17.3

Men and boys

372

470

–20.9

Men, aged 16 or older

282

368

–23.3

Boys, aged 2 to 15

89

103

–13.2

Women and girls

634

774

–18.1

Women, aged 16 or older

529

648

–18.4

Girls, aged 2 to 15

106

126

–15.9

81

88

–7.5

294

366

–19.8

Children’s (under age 2) apparel Footwear Other apparel products and services

258

284

–9.2

TRANSPORTATION

7,781

7,923

–1.8

Vehicle purchases

3,732

3,651

2.2

Cars and trucks, new

2,052

1,714

19.7

Cars and trucks, used

1,611

1,891

–14.8

Gasoline and motor oil

1,333

1,379

–3.3

Other vehicle expenses

2,331

2,437

–4.3

Vehicle finance charges

371

350

5.9

Maintenance and repairs

619

667

–7.1

Vehicle insurance

905

831

8.9

Vehicle rental, leases, licenses, other charges

436

589

–25.9 –15.6

Public transportation

385

456

HEALTH CARE

2,416

2,207

9.5

Health insurance

1,252

1,050

19.2

Medical services

591

607

–2.6

Drugs

467

444

5.1

Medical supplies

107

106

1.2

ENTERTAINMENT

2,060

1,990

3.5

Fees and admissions

494

550

–10.2

Television, radio, sound equipment

730

664

9.9

Pets, toys, and playground equipment

378

357

6.0

Other entertainment supplies, services

457

420

8.9

PERSONAL CARE PRODUCTS AND SERVICES

527

603

–12.5

READING

127

156

–18.6

EDUCATION

783

675

16.0

TOBACCO PRODUCTS AND SMOKING SUPPLIES

290

341

–14.9

MISCELLANEOUS

606

829

–26.9

CASH CONTRIBUTIONS

1,370

1,273

7.6

PERSONAL INSURANCE AND PENSIONS

4,055

3,594

12.8 –6.9

Life and other personal insurance

397

426

Pensions and Social Security

3,658

3,168

15.5

PERSONAL TAXES

2,532

3,330

–24.0

Federal income taxes

1,843

2,573

–28.4

State and local income taxes

502

600

–16.4

Other taxes

187

156

19.9


GIFTS FOR NONHOUSEHOLD MEMBERS

2003

2000


$1,007

$1,157

Food

78

75

Alcoholic beverages

16

15

7.0

220

311

–29.2

Housekeeping supplies

42

42

0.8

Household textiles

13

14

–6.4

Appliances and misc. housewares

25

30

–16.4

7

9

–18.1

Housing

Major appliances Small appliances and misc. housewares

–13.0% 4.3

18

22

–19.8

Miscellaneous household equipment

57

75

–23.8

Other housing

85

150

–43.2

Apparel and services

225

261

–13.7

Males, aged 2 or older

56

73

–22.9

Females, aged 2 or older

80

91

–11.9

Children’s (under age 2) apparel

39

44

–11.0

Other apparel products and services

50

55

–8.2

Jewelry and watches

26

21

21.7

All Other apparel products and services

25

32

–22.0

Transportation

60

75

–19.8

Health care

48

41

18.3

Entertainment

69

100

–31.3

Toys, games, hobbies, and tricycles

26

32

–18.9

Other entertainment

43

68

–37.1

Personal care products and services

16

20

–21.2

1

2

–53.2

200

161

24.0

74

95

–22.2

Reading Education All other gifts

Note: The Bureau of Labor Statistics uses consumer unit rather than household as the sampling unit in the Consumer Expenditure Survey. For the definition of consumer unit, see the glossary. Spending by category will not add to total spending because gift spending is also included in the preceding product and service categories and personal taxes are not included in the total. Source: Bureau of Labor Statistics, 2000 and 2003 Consumer Expenditure Surveys, Internet site http://www. bls.gov/cex/home.htm; calculations by New Strategist


Household Spending on Apparel, 2003 The average household spent $1,640 on apparel in 2003, fully 17 percent less than in 2000 after adjusting for inflation. Nearly every apparel category saw declines during those years. Several factors are behind the decline in apparel spending. The recession of 2001 and the sluggish economic recovery reduced the discretionary income of households, leading to a decline in spending on apparel. Less expensive imports lowered apparel prices, allowing households to buy more with less. The shift to more casual attire cut spending sharply on more formal categories such as women’s dresses and men’s coats and jackets. The average household spent $529 on women’s clothes in 2003. Not surprisingly, women’s clothes absorb the largest share (32 percent) of the apparel dollar. The average household spends slightly more on footwear ($294) than on men’s clothes ($282). Overall, the average household spent $277 on children’s clothes in 2003, with spending on girls’ clothes ($106) ahead of spending on boys’ ($89) or infants’ clothes ($81). Jewelry was one of the few apparel categories on which households boosted their spending between 2000 and 2003, with an increase of 5 percent after adjusting for inflation. Spending on watches fell 29 percent as consumers snapped up inexpensive imports. The more formal apparel categories experienced some of the largest spending cuts between 2000 and 2003. In contrast, some sportswear categories gained during those years. Spending on women’s dresses fell by an enormous 48 percent between 2000 and 2003, after adjusting for inflation. Spending on men’s suits, sports coats, and tailored jackets decreased 28 percent. Spending on girls’ dresses and suits diminished 46 percent, and spending on boy’s suits, sport coats, and vests dropped 34 percent. At the same time, spending grew in the active sportswear category for men, girls, and boys.

Spending by age Householders aged 35 to 44 spend the most on apparel—$2,091 in 2003—because they have the largest households. Children are the reason for the higher spending of this age group. Householders aged 35 to 44 spend more than twice the average on clothing and shoes for boys and girls. Spending on infants’ clothing peaks in the 25-to-34 age group. Householders aged 25 to 34 are also some of the biggest spenders on jewelry as they buy engagement rings. The biggest spenders on men’s and women’s clothes are householders aged 45 to 54. Householders aged 55 to 64 spend the most on sewing material, patterns and notions.

Spending by household income Average household spending on apparel rises steadily with income, as does household size. Households with incomes of $100,000 or more spent $3,756 on apparel in 2003, more than twice as much as the average household. This high-income group spends more than three times the average on some apparel categories, including men’s suits, jewelry, and professional dry cleaning. They spend less than average on only one category—coin-operated laundries.

Spending by household type Married couples with school-aged children spend the most on apparel—$2,614 in 2003. These households spend more than three times the average on clothes and shoes for boys and girls. Married couples without children at home (most of them empty-nesters) are average spenders on WHO’S BUYING APPAREL 15

apparel, although their spending on men’s and women’s clothes is 15 to 18 percent above average. Single parents, not surprisingly, spend much more than the average household on children’s clothes and shoes. Single-person households spend far less than average on every apparel category but one—coin-operated laundries.

Spending by race and Hispanic origin Asians and Hispanics spend slightly more than the average household on apparel, while blacks spend slightly less. Blacks spend more than average on many individual apparel categories, however. They are the best customers of footwear, for example, spending 50 percent above average. Both blacks and Hispanics spend much more than the average household on children’s clothes. Asians, blacks, and Hispanics spend more than average on coin-operated laundries. Asians spend more than other racial and ethnic groups on watches and jewelry.

Spending by region Apparel spending varies somewhat by region. Households in the Northeast and West spend the most on apparel, 12 to 13 percent more than average. Those in the Midwest spend 5 percent less than average on clothes, while spending by households in the South is 12 percent below average. Footwear spending is highest in the Northeast, at 22 percent above average. Households in the South spend more than average on uniforms for men, women, and children.

Spending by education Apparel spending does not rise as sharply with education as spending on more discretionary products and services such as entertainment. College graduates spent $2,260 on apparel in 2003, only 38 percent more than the average household. They spend more than twice the average on only two apparel categories—watches and professional dry cleaning. They spend slightly less than average on dresses for women and girls.


Table 3. Apparel Spending, 2000 and 2003 (average annual and percent distribution of household spending on apparel and related products and services, 2000 and 2003; percent change in spending, 2000–03; in 2003 dollars) 2003 average household spending AVERAGE HOUSEHOLD SPENDING ON APPARREL

Women’s apparel Shirts, blouses, and tops Pants Undergarments, hosiery, and socks Dresses Sweaters and vests Coats and jackets Accessories Sport coats, tailored jackets, and suits Nightwear Active sportswear Shorts Skirts Costumes Uniforms

$1,639.99 528.63 101.40 88.11 48.58 47.94 45.69 45.08 32.82 27.64 26.50 26.04 13.89 12.88 6.40 5.66

2000 percent distribution 100.0% 32.2 6.2 5.4 3.0 2.9 2.8 2.7 2.0 1.7 1.6 1.6 0.8 0.8 0.4 0.3

average household spending (in 2003$) $1,983.34 648.71 106.06 91.41 56.79 92.68 52.65 46.22 41.98 45.02 34.42 29.68 21.80 13.63 7.08 9.29

percent distribution 100.0% 32.7 5.3 4.6 2.9 4.7 2.7 2.3 2.1 2.3 1.7 1.5 1.1 0.7 0.4 0.5

percent change 2000–03 –17.3% –18.5 –4.4 –3.6 –14.5 –48.3 –13.2 –2.5 –21.8 –38.6 –23.0 –12.3 –36.3 –5.5 –9.7 –39.0

Men’s apparel Shirts Pants Suits, sports coats, and tailored jackets Underwear and socks Coats and jackets Accessories Active sportswear Shorts Sweaters and vests Costumes Uniforms Nightwear

282.18 61.38 60.98 34.35 26.12 23.17 22.11 17.97 15.79 11.59 4.09 2.63 2.02

17.2 3.7 3.7 2.1 1.6 1.4 1.3 1.1 1.0 0.7 0.2 0.2 0.1

367.88 91.33 73.35 47.59 30.93 37.14 24.89 17.21 14.57 17.05 4.34 5.90 3.57

18.5 4.6 3.7 2.4 1.6 1.9 1.3 0.9 0.7 0.9 0.2 0.3 0.2

–23.3 –32.8 –16.9 –27.8 –15.6 –37.6 –11.2 4.4 8.3 –32.0 –5.7 –55.4 –43.4

Girls’ (aged 2 to 15) apparel Shirts, blouses, and sweaters Skirts and pants Underwear, nightwear, socks, and accessories Dresses and suits Active sportswear Shorts Coats and jackets Costumes Uniforms

105.80 24.42 23.47 16.76 10.55 9.62 7.68 6.79 3.90 2.61

6.5 1.5 1.4 1.0 0.6 0.6 0.5 0.4 0.2 0.2

126.18 30.76 23.24 18.49 19.44 9.58 8.92 7.43 4.14 4.17

6.4 1.6 1.2 0.9 1.0 0.5 0.4 0.4 0.2 0.2

–16.2 –20.6 1.0 –9.3 –45.7 0.4 –13.9 –8.6 –5.7 –37.4

Boys’ (aged 2 to 15) apparel Pants Shirts Underwear, nightwear, socks, and accessories Shorts Coats and jackets Active sportswear Uniforms Sweaters Costumes

89.48 21.43 19.17 18.81 7.78 6.41 4.63 3.37 2.65 2.65

5.5 1.3 1.2 1.1 0.5 0.4 0.3 0.2 0.2 0.2

102.32 24.99 22.27 17.89 9.56 8.38 4.07 3.91 3.80 3.56

5.2 1.3 1.1 0.9 0.5 0.4 0.2 0.2 0.2 0.2

–12.6 –14.3 –13.9 5.2 –18.6 –23.5 13.7 –13.8 –30.3 –25.5

2.58

0.2

3.89

0.2

–33.7

Suits, sport coats, and vests


2003 average household spending

2000 percent distribution

$81.48 293.92

Women’s

138.40

8.4

166.64

8.4

–16.9

83.38

5.1

125.60

6.3

–33.6

Children’s

366.60

4.4%


Footwear

17.9

$87.53

percent distribution

Children’s (under age 2) apparel

Men’s

5.0%

average household spending (in 2003$)

18.5

–6.9% –19.8

72.14

4.4

74.36

3.7

–3.0

Other apparel products and services

258.49

15.8

284.12

14.3

–9.0

Jewelry

120.16

7.3

114.67

5.8

4.8

61.18

3.7

77.36

3.9

–20.9

Professional laundry, dry cleaning Coin-operated apparel laundry and dry cleaning

36.41

2.2

40.53

2.0

–10.2

Watches

17.12

1.0

24.18

1.2

–29.2

Sewing material, patterns, and notions

10.32

0.6

10.09

0.5

2.3

Note: Numbers may not add to total because not all categories are shown. Source: Bureau of Labor Statistics, 2000 and 2003 Consumer Expenditure Surveys; calculations by New Strategist


Table 4. Apparel: Average spending by age, 2003 (average annual spending of consumer units (CU) on apparel, accessories, and related services, by age of consumer unit reference person, 2003) total consumer units 115,356 2.5 $51,128.00 40,817.33

under 25 8,584 1.8 $20,680.00 22,395.53

25 to 34 19,737 2.9 $50,389.00 40,525.22

35 to 44 24,413 3.2 $61,091.00 47,175.06

45 to 54 23,131 2.6 $68,028.00 50,100.86

55 to 64 16,580 2.1 $58,672.00 44,190.65

65 to 74 11,495 1.9 $35,314.00 33,629.17

75+ 11,417 1.5 $25,492.00 25,016.38

1,639.99 282.18 34.35 23.17 26.12 2.02 22.11 11.59 17.97 61.38 60.98 15.79 2.63 4.09

1,116.75 232.69 24.54 22.75 21.38 1.34 19.20 10.87 15.78 38.73 58.74 15.84 1.57 1.93

1,848.81 273.88 32.47 17.85 23.30 1.61 31.39 9.34 11.91 65.15 55.98 18.17 3.05 3.67

2,091.00 349.07 36.84 27.26 33.14 2.11 22.56 12.40 25.29 81.39 70.55 27.86 4.11 5.55

1,953.44 372.29 47.43 37.98 37.41 2.37 27.92 15.91 26.27 75.81 77.64 15.88 2.63 5.05

1,561.85 272.62 41.08 25.85 20.82 2.59 16.43 13.70 14.19 62.67 56.32 11.69 2.25 5.05

1,190.00 185.51 21.79 9.07 17.39 2.38 14.16 10.15 16.11 36.80 47.69 4.56 1.67 3.74

610.79 112.04 15.95 3.13 12.27 1.14 10.68 3.93 4.18 21.48 35.57 2.37 1.05 0.29

89.48 6.41 2.65 19.17 18.81 2.58 21.43 7.78 4.63 3.37 2.65

26.75 1.61 0.45 6.04 7.79 0.26 5.88 2.83 0.50 0.55 0.85

117.23 7.67 3.76 25.80 21.70 2.37 29.83 12.66 4.92 5.58 2.93

180.90 13.32 4.53 37.37 42.59 4.85 43.58 13.98 9.73 5.54 5.41

95.21 7.27 2.47 21.35 19.04 3.64 20.38 8.01 5.48 4.11 3.44

41.28 2.68 2.66 6.60 6.99 1.45 11.61 4.70 2.40 1.31 0.88

30.64 2.05 1.04 10.06 6.13 1.27 6.45 0.95 1.64 0.41 0.65

9.71 1.12 0.32 0.99 0.30 0.65 2.71 0.71 0.83 1.49 0.62

Womenʼs apparel Coats and jackets Dresses Sweaters and vests Shirts, blouses, and tops Skirts Pants Shorts Active sportswear Nightwear Undergarments, hosiery, and socks Sports coats, tailored jackets, and suits Accessories Uniforms Costumes

528.63 45.08 47.94 45.69 101.40 12.88 88.11 13.89 26.04 26.50 48.58 27.64 32.82 5.66 6.40

326.43 20.69 24.47 23.17 65.96 12.61 60.72 12.27 27.71 14.49 28.92 14.23 15.09 4.05 2.06

485.38 27.62 32.00 47.47 90.18 12.36 97.71 13.35 33.95 17.76 47.23 23.30 30.99 6.33 5.12

547.12 36.99 52.31 33.84 116.78 14.09 86.04 15.21 23.35 35.06 54.74 31.61 32.97 5.67 8.47

708.49 63.78 74.32 68.70 135.80 14.21 115.76 20.39 27.11 28.93 61.24 33.85 45.97 8.98 9.45

602.41 62.82 57.72 63.22 102.92 14.33 93.36 15.12 19.64 33.52 53.32 32.31 42.25 5.45 6.44

496.35 49.19 26.82 43.60 98.90 15.14 91.44 5.94 31.31 30.09 41.74 26.43 25.67 3.54 6.53

268.27 44.02 37.64 13.51 42.68 3.94 26.18 5.83 17.67 13.95 26.35 18.58 15.49 1.39 1.04

Girlsʼ (aged 2 to 15) apparel Coats and jackets Dresses and suits Shirts, blouses, and sweaters Skirts and pants Shorts Active sportswear Underwear, nightwear, socks, and accessories Uniforms Costumes

105.80 6.79 10.55 24.42 23.47 7.68 9.62 16.76 2.61 3.90

25.38 1.06 4.18 3.76 7.86 3.16 0.75 3.93 0.30 0.35

139.61 8.65 13.87 31.89 29.50 11.78 12.06 21.71 3.45 6.70

216.92 13.71 25.94 51.72 47.45 14.71 17.80 32.25 5.75 7.60

100.81 7.56 5.84 23.94 24.91 6.97 10.37 15.12 1.82 4.28

51.89 3.13 5.47 12.33 10.61 4.39 6.40 8.01 0.72 0.83

55.29 3.07 4.11 10.25 9.27 2.22 6.78 15.40 3.05 1.14

8.84 0.54 0.15 1.07 3.59 0.68 0.46 1.99 0.07 0.29

81.48

115.30

175.30

94.92

51.57

60.29

19.74

14.86

Number of consumer units (000s) Number of persons per CU Average before-tax income of CU Average spending of CU, total APPAREL, AVERAGE SPENDING

Men’s apparel Suits, sports coats, and tailored jackets Coats and jackets Underwear and socks Nightwear Accessories Sweaters and vests Active sportswear Shirts Pants Shorts Uniforms Costumes Boysʼ (aged 2 to 15) apparel Coats and jackets Sweaters Shirts Underwear, nightwear, socks, and accessories Suits, sports coats, and vests Pants Shorts Active sportswear Uniforms Costumes

Childrenʼs (under age 2) apparel


total consumer units

under 25

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75+

$293.92 83.38 72.14 138.40

$205.92 87.22 16.96 101.74

$330.77 100.59 102.02 128.15

$413.09 106.83 160.36 145.90

$334.10 87.87 71.78 174.45

$236.74 59.22 22.93 154.59

$214.35 64.38 12.13 137.84

$115.95 42.64 4.29 69.03

258.49 10.32 17.12 120.16 36.41 61.18

184.28 3.98 9.46 85.55 61.52 17.92

326.63 9.20 24.60 154.40 62.54 63.99

288.99 8.95 24.95 124.67 42.58 76.27

290.98 11.87 19.64 129.65 27.61 84.10

296.62 16.57 12.54 158.13 21.61 70.06

188.13 12.24 7.28 98.89 18.02 37.10

81.11 5.98 4.68 24.44 16.94 21.47

Footwear Men’s Children’s Women’s Other apparel products and services Sewing material, patterns, and notions Watches Jewelry Coin-operated apparel laundry and dry cleaning Professional laundry, dry cleaning

Note: Numbers will not add to total because not all categories are shown. Source: Bureau of Labor Statistics, unpublished tables from the 2003 Consumer Expenditure Survey


Table 5. Apparel: Indexed spending by age, 2003 (indexed average annual spending of consumer units (CU) on apparel, accessories, and related services by age of consumer unit reference person, 2003; index definition: an index of 100 is the average for all consumer units; an index of 132 means that spending by consumer units in that group is 32 percent above the average for all consumer units; an index of 68 indicates spending that is 32 percent below the average for all consumer units) total consumer units $40,817 100

under 25 $22,396 55

25 to 34 $40,525 99

35 to 44 $47,125 116

45 to 54 $50,101 123

55 to 64 $44,191 108

65 to 74 $33,629 82

75+ $25,016 61

Men’s apparel Suits, sports coats, and tailored jackets Coats and jackets Underwear and socks Nightwear Accessories Sweaters and vests Active sportswear Shirts Pants Shorts Uniforms Costumes

100 100 100 100 100 100 100 100 100 100 100 100 100 100

68 82 71 98 82 66 87 94 88 63 96 100 60 47

113 97 95 77 89 80 142 81 66 106 92 115 116 90

128 124 107 118 127 104 102 107 141 133 116 176 156 136

119 132 138 164 143 117 126 137 146 124 127 101 100 123

95 97 120 112 80 128 74 118 79 102 92 74 86 123

73 66 63 39 67 118 64 88 90 60 78 29 63 91

37 40 46 14 47 56 48 34 23 35 58 15 40 7

Boysʼ (aged 2 to 15) apparel Coats and jackets Sweaters Shirts Underwear, nightwear, socks, and accessories Suits, sports coats, and vests Pants Shorts Active sportswear Uniforms Costumes

100 100 100 100 100 100 100 100 100 100 100

30 25 17 32 41 10 27 36 11 16 32

131 120 142 135 115 92 139 163 106 166 111

202 208 171 195 226 188 203 180 210 164 204

106 113 93 111 101 141 95 103 118 122 130

46 42 100 34 37 56 54 60 52 39 33

34 32 39 52 33 49 30 12 35 12 25

11 17 12 5 2 25 13 9 18 44 23


100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

62 46 51 51 65 98 69 88 106 55 60 51 46 72 32

92 61 67 104 89 96 111 96 130 67 97 84 94 112 80

103 82 109 74 115 109 98 110 90 132 113 114 100 100 132

134 141 155 150 134 110 131 147 104 109 126 122 140 159 148

114 139 120 138 101 111 106 109 75 126 110 117 129 96 101

94 109 56 95 98 118 104 43 120 114 86 96 78 63 102

51 98 79 30 42 31 30 42 68 53 54 67 47 25 16


100 100 100 100 100 100 100 100 100 100

24 16 40 15 33 41 8 23 11 9

132 127 131 131 126 153 125 130 132 172

205 202 246 212 202 192 185 192 220 195

95 111 55 98 106 91 108 90 70 110

49 46 52 50 45 57 67 48 28 21

52 45 39 42 39 29 70 92 117 29

8 8 1 4 15 9 5 12 3 7


100

142

215

116

63

74

24

18

Average spending of CU, total Average spending of CU, index APPAREL, AVERAGE SPENDING


Footwear Men’s Children’s Women’s

total consumer units 100 100 100 100

Other apparel products and services Sewing material, patterns, and notions Watches Jewelry Coin-operated apparel laundry and dry cleaning Professional laundry, dry cleaning

100 100 100 100 100 100

under 25 70 105 24 74

25 to 34 113 121 141 93

35 to 44 141 128 222 105

45 to 54 114 105 100 126

55 to 64 81 71 32 112

65 to 74 73 77 17 100

75+ 39 51 6 50

71 39 55 71 169 29

126 89 144 128 172 105

112 87 146 104 117 125

113 115 115 108 76 137

115 161 73 132 59 115

73 119 43 82 49 61

31 58 27 20 47 35

Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 6. Apparel: Total spending by age, 2003 (total annual spending on apparel, accessories, and related services, by consumer unit (CU) age groups, 2003; numbers in thousands)

Number of consumer units Total spending of all CUs APPAREL, AVERAGE SPENDING


total consumer units 115,356 $4,708,523,919

under 25 8,584 $192,243,230

189,182,686 32,551,156 3,962,479 2,672,799 3,013,099 233,019 2,550,521 1,336,976 2,072,947 7,080,551 7,034,409 1,821,471 303,386 471,806

9,586,182 1,997,411 210,651 195,286 183,526 11,503 164,813 93,308 135,456 332,458 504,224 135,971 13,477 16,567

36,489,963 5,405,570 640,860 352,305 459,872 31,777 619,544 184,344 235,068 1,285,866 1,104,877 358,621 60,198 72,435

51,047,583 8,521,846 899,375 665,498 809,047 51,511 550,757 302,721 617,405 1,986,974 1,722,337 680,146 100,337 135,492

25 to 34 35 to 44 45 to 54 19,737 24,413 23,131 $799,846,267 $1,151,684,740 $1,158,882,993

55 to 64 16,580 $732,680,977

65 to 74 11,495 $386,567,309

75+ 11,417 $285,612,010

45,185,021 8,611,440 1,097,103 878,515 865,331 54,820 645,818 368,014 607,651 1,753,561 1,795,891 367,320 60,835 116,812

25,895,473 4,520,040 681,106 428,593 345,196 42,942 272,409 227,146 235,270 1,039,069 933,786 193,820 37,305 83,729

13,679,050 2,132,437 250,476 104,260 199,898 27,358 162,769 116,674 185,184 423,016 548,197 52,417 19,197 42,991

6,973,389 1,279,161 182,101 35,735 140,087 13,015 121,934 44,869 47,723 245,237 406,103 27,058 11,988 3,311


10,322,055 739,432 305,693 2,211,375 2,169,846 297,618 2,472,079 897,470 534,098 388,750 305,693

229,622 13,820 3,863 51,847 66,869 2,232 50,474 24,293 4,292 4,721 7,296

2,313,769 151,383 74,211 509,215 428,293 46,777 588,755 249,870 97,106 110,132 57,829

4,416,312 325,181 110,591 912,314 1,039,750 118,403 1,063,919 341,294 237,538 135,248 132,074

2,202,303 168,162 57,134 493,847 440,414 84,197 471,410 185,279 126,758 95,068 79,571

684,422 44,434 44,103 109,428 115,894 24,041 192,494 77,926 39,792 21,720 14,590

352,207 23,565 11,955 115,640 70,464 14,599 74,143 10,920 18,852 4,713 7,472

110,859 12,787 3,653 11,303 3,425 7,421 30,940 8,106 9,476 17,011 7,079


60,980,642 5,200,248 5,530,167 5,270,616 11,697,098 1,485,785 10,164,017 1,602,295 3,003,870 3,056,934 5,603,994 3,188,440 3,785,984 652,915 738,278

2,802,075 177,603 210,050 198,891 566,201 108,244 521,220 105,326 237,863 124,382 248,249 122,150 129,533 34,765 17,683

9,579,945 545,136 631,584 936,915 1,779,883 243,949 1,928,502 263,489 670,071 350,529 932,179 459,872 611,650 124,935 101,053

13,356,841 903,037 1,277,044 826,136 2,850,950 343,979 2,100,495 371,322 570,044 855,920 1,336,368 771,695 804,897 138,422 206,778

16,388,082 1,475,295 1,719,096 1,589,100 3,141,190 328,692 2,677,645 471,641 627,081 669,180 1,416,542 782,984 1,063,332 207,716 218,588

9,987,958 1,041,556 956,998 1,048,188 1,706,414 237,591 1,547,909 250,690 325,631 555,762 884,046 535,700 700,505 90,361 106,775

5,705,543 565,439 308,296 501,182 1,136,856 174,034 1,051,103 68,280 359,908 345,885 479,801 303,813 295,077 40,692 75,062

3,062,839 502,576 429,736 154,244 487,278 44,983 298,897 66,561 201,738 159,267 300,838 212,128 176,849 15,870 11,874


12,204,665 783,267 1,217,006 2,816,994 2,707,405 885,934 1,109,725 1,933,367 301,079 449,888

217,862 9,099 35,881 32,276 67,470 27,125 6,438 33,735 2,575 3,004

2,755,483 170,725 273,752 629,413 582,242 232,502 238,028 428,490 68,093 132,238

5,295,668 334,702 633,273 1,262,640 1,158,397 359,115 434,551 787,319 140,375 185,539

2,331,836 174,870 135,085 553,756 576,193 161,223 239,868 349,741 42,098 99,001

860,336 51,895 90,693 204,431 175,914 72,786 106,112 132,806 11,938 13,761

635,559 35,290 47,244 117,824 106,559 25,519 77,936 177,023 35,060 13,104

100,926 6,165 1,713 12,216 40,987 7,764 5,252 22,720 799 3,311

9,399,207

989,735

3,459,896

2,317,282

1,192,866

999,608

226,911

169,657



Footwear Men’s Children’s Women’s Other apparel products and services Sewing material, patterns, and notions Watches Jewelry Coin-operated apparel laundry, dry cleaning Professional laundry, dry cleaning

total consumer units

under 25

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75+

$33,905,436 9,618,383 8,321,782 15,965,270

$1,767,617 748,696 145,585 873,336

$6,528,407 1,985,345 2,013,569 2,529,297

$10,084,766 2,608,041 3,914,869 3,561,857

$7,728,067 2,032,521 1,660,343 4,035,203

$3,925,149 981,868 380,179 2,563,102

$2,463,953 740,048 139,434 1,584,471

$1,323,801 486,821 48,979 788,116

29,818,372 1,190,474 1,974,895 13,861,177 4,200,112 7,057,480

1,581,860 34,164 81,205 734,361 528,088 153,825

6,446,696 181,580 485,530 3,047,393 1,234,352 1,262,971

7,055,113 218,496 609,104 3,043,569 1,039,506 1,861,980

6,730,658 274,565 454,293 2,998,934 638,647 1,945,317

4,917,960 274,731 207,913 2,621,795 358,294 1,161,595

2,162,554 140,699 83,684 1,136,741 207,140 426,465

926,033 68,274 53,432 279,031 193,404 245,123

Note: Numbers will not add to total because not all categories are shown and because of rounding. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 7. Apparel: Market shares by age, 2003 (percentage of total annual spending on apparel, accessories, and related services accounted for by consumer unit age groups, 2003)

Share of total consumer units Share of total before-tax income Share of total spending

total consumer units 100.0% 100.0 100.0

under 25 7.4% 3.0 4.1

25 to 34 17.1% 16.9 17.0

35 to 44 21.2% 25.3 24.5

45 to 54 20.1% 26.7 24.6

55 to 64 14.4% 16.5 15.6

65 to 74 10.0% 6.9 8.2

75+ 9.9% 4.9 6.1


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

5.1 6.1 5.3 7.3 6.1 4.9 6.5 7.0 6.5 4.7 7.2 7.5 4.4 3.5

19.3 16.6 16.2 13.2 15.3 13.6 24.3 13.8 11.3 18.2 15.7 19.7 19.8 15.4

27.0 26.2 22.7 24.9 26.9 22.1 21.6 22.6 29.8 28.1 24.5 37.3 33.1 28.7

23.9 26.5 27.7 32.9 28.7 23.5 25.3 27.5 29.3 24.8 25.5 20.2 20.1 24.8

13.7 13.9 17.2 16.0 11.5 18.4 10.7 17.0 11.3 14.7 13.3 10.6 12.3 17.7

7.2 6.6 6.3 3.9 6.6 11.7 6.4 8.7 8.9 6.0 7.8 2.9 6.3 9.1

3.7 3.9 4.6 1.3 4.6 5.6 4.8 3.4 2.3 3.5 5.8 1.5 4.0 0.7


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

2.2 1.9 1.3 2.3 3.1 0.7 2.0 2.7 0.8 1.2 2.4

22.4 20.5 24.3 23.0 19.7 15.7 23.8 27.8 18.2 28.3 18.9

42.8 44.0 36.2 41.3 47.9 39.8 43.0 38.0 44.5 34.8 43.2

21.3 22.7 18.7 22.3 20.3 28.3 19.1 20.6 23.7 24.5 26.0

6.6 6.0 14.4 4.9 5.3 8.1 7.8 8.7 7.5 5.6 4.8

3.4 3.2 3.9 5.2 3.2 4.9 3.0 1.2 3.5 1.2 2.4

1.1 1.7 1.2 0.5 0.2 2.5 1.3 0.9 1.8 4.4 2.3


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

4.6 3.4 3.8 3.8 4.8 7.3 5.1 6.6 7.9 4.1 4.4 3.8 3.4 5.3 2.4

15.7 10.5 11.4 17.8 15.2 16.4 19.0 16.4 22.3 11.5 16.6 14.4 16.2 19.1 13.7

21.9 17.4 23.1 15.7 24.4 23.2 20.7 23.2 19.0 28.0 23.8 24.2 21.3 21.2 28.0

26.9 28.4 31.1 30.2 26.9 22.1 26.3 29.4 20.9 21.9 25.3 24.6 28.1 31.8 29.6

16.4 20.0 17.3 19.9 14.6 16.0 15.2 15.6 10.8 18.2 15.8 16.8 18.5 13.8 14.5

9.4 10.9 5.6 9.5 9.7 11.7 10.3 4.3 12.0 11.3 8.6 9.5 7.8 6.2 10.2

5.0 9.7 7.8 2.9 4.2 3.0 2.9 4.2 6.7 5.2 5.4 6.7 4.7 2.4 1.6


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

1.8 1.2 2.9 1.1 2.5 3.1 0.6 1.7 0.9 0.7

22.6 21.8 22.5 22.3 21.5 26.2 21.4 22.2 22.6 29.4

43.4 42.7 52.0 44.8 42.8 40.5 39.2 40.7 46.6 41.2

19.1 22.3 11.1 19.7 21.3 18.2 21.6 18.1 14.0 22.0

7.0 6.6 7.5 7.3 6.5 8.2 9.6 6.9 4.0 3.1

5.2 4.5 3.9 4.2 3.9 2.9 7.0 9.2 11.6 2.9

0.8 0.8 0.1 0.4 1.5 0.9 0.5 1.2 0.3 0.7


100.0

10.5

36.8

24.7

12.7

10.6

2.4

1.8

APPAREL, AVERAGE SPENDING


total consumer units Footwear Men’s Children’s Women’s

100.0% 100.0 100.0 100.0


100.0 100.0 100.0 100.0 100.0 100.0

under 25 5.2% 7.8 1.7 5.5 5.3 2.9 4.1 5.3 12.6 2.2

25 to 34

45 to 54

55 to 64

29.7% 27.1 47.0 22.3

22.8% 21.1 20.0 25.3

11.6% 10.2 4.6 16.1

21.6 15.3 24.6 22.0 29.4 17.9

23.7 18.4 30.8 22.0 24.7 26.4

22.6 23.1 23.0 21.6 15.2 27.6

16.5 23.1 10.5 18.9 8.5 16.5

Note: Numbers may not add to total because of rounding. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


35 to 44

19.3% 20.6 24.2 15.8

65 to 74 7.3% 7.7 1.7 9.9 7.3 11.8 4.2 8.2 4.9 6.0

75+ 3.9% 5.1 0.6 4.9 3.1 5.7 2.7 2.0 4.6 3.5

Table 8. Apparel: Average spending by income, 2003 (average annual spending on apparel, accessories, and related services, by before-tax income of consumer units (CU), 2003; complete income reporters only) total complete reporters

under $20,000

$20,000– $39,999

$40,000– $49,999

$50,000– $69,999

$70,000– $79,999

$80,000– $99,999

$100,000 or more

Number of consumer units (000s) Number of persons per CU Average before-tax income of CU Average spending of CU, total

97,391 2.5 $51,128.00 42,741.66

27,100 1.8 $10,752.55 19,862.52

23,941 2.4 $29,072.57 31,684.32

8,891 2.6 $44,294.00 39,756.91

13,890 2.8 $58,900.00 49,788.99

5,121 3.0 $74,560.00 57,128.14

6,909 3.0 $88,832.00 65,957.39

11,537 3.1 $154,665.00 93,514.86


1,744.04 294.42 35.45 21.35 27.38 2.17 24.51 11.63 19.68 64.99 63.71 16.52 3.00 4.02

940.45 131.90 10.21 9.75 14.86 0.75 10.25 6.12 8.35 28.56 32.76 8.03 1.16 1.09

1,287.87 202.70 19.07 17.13 23.89 1.55 15.36 6.61 11.03 36.22 56.00 9.62 3.40 2.83

1,515.01 264.50 19.51 23.33 20.58 1.38 21.46 8.56 7.33 44.82 105.23 6.10 4.03 2.18

1,966.68 349.04 32.99 23.85 37.89 2.39 27.20 11.47 18.88 93.73 64.70 30.58 2.67 2.69

2,549.39 450.26 55.08 30.71 37.95 2.47 61.97 14.98 30.37 98.28 84.67 27.81 1.78 4.20

2,546.27 536.76 50.95 36.54 46.01 2.82 46.38 15.75 26.63 151.51 113.11 39.33 2.85 4.87

3,756.44 634.37 126.02 42.72 43.49 6.60 49.34 33.61 69.93 134.48 79.38 26.30 6.68 15.81

91.05 6.27 2.69 21.05 17.99 2.32 21.97 7.89 4.68 3.28 2.89

50.78 2.48 2.43 14.58 11.93 0.71 11.30 4.27 0.75 1.40 0.93

72.68 3.82 1.81 19.42 14.71 1.34 18.55 5.80 2.59 2.90 1.75

77.66 5.58 3.46 13.93 11.90 2.00 25.67 7.37 3.49 1.63 2.62

106.15 10.73 2.77 21.62 21.23 1.80 25.33 9.67 6.39 2.39 4.21

132.98 10.04 1.60 37.64 27.69 1.92 25.72 13.32 7.11 4.14 3.80

127.08 10.30 3.71 20.27 23.77 7.73 30.56 13.93 8.24 4.41 4.17

179.69 11.38 4.33 39.40 34.18 5.96 40.46 12.99 13.88 9.77 7.32


588.43 52.06 51.99 51.83 115.22 15.24 95.23 16.36 28.74 29.43 53.13 29.37 36.90 5.98 6.94

320.83 28.28 25.24 29.69 64.84 8.23 47.74 9.90 19.04 22.60 30.63 10.99 19.59 2.40 1.64

432.74 48.10 28.65 31.48 83.02 14.25 80.30 9.96 30.20 18.89 42.15 17.56 22.39 3.22 2.56

506.02 57.53 61.05 34.87 89.89 21.70 60.24 16.39 24.45 24.77 57.06 19.72 26.12 5.30 6.94

651.21 55.03 70.86 44.23 124.95 15.74 106.13 28.56 26.85 40.85 56.30 28.80 38.53 8.05 6.33

939.28 59.33 129.66 74.86 176.44 20.05 194.08 24.86 26.71 41.39 76.90 33.64 62.04 11.25 8.09

790.43 78.12 38.71 81.22 147.20 9.27 105.10 15.74 38.96 52.31 73.10 43.07 89.99 9.69 7.94

1,298.02 90.91 110.39 148.03 274.60 30.10 210.68 27.66 50.67 40.21 101.72 95.09 76.23 13.60 28.12


110.46 7.29 11.41 23.99 24.06 8.01 10.68 17.86 2.95 4.21

49.84 2.74 – 8.70 11.19 3.56 5.69 9.05 1.40 1.09

81.20 6.06 10.31 18.10 18.70 6.07 6.65 10.68 2.13 2.49

95.60 8.42 5.96 13.08 29.33 8.92 8.31 16.87 2.02 2.68

119.88 8.81 5.07 25.68 27.03 10.44 8.49 26.42 2.04 5.89

224.30 11.44 37.12 57.58 33.24 9.64 27.58 31.40 8.92 7.37

176.71 10.05 7.28 52.93 36.73 15.49 13.09 28.09 5.50 7.53

231.26 14.33 29.70 49.28 46.11 13.70 27.77 33.58 5.94 10.85

85.75

47.19

74.82

84.99

83.96

137.85

129.21

155.54





total complete reporters $311.11 90.56 74.47 146.09


262.83 11.62 16.22 118.45 38.77 63.06

under $20,000 $233.98 59.78 58.62 115.58

$20,000– $39,999 $255.62 74.35 64.45 116.83

$40,000– $49,999 $262.85 88.66 61.80 112.38

$50,000– $69,999 $396.17 119.96 90.09 186.12

$70,000– $79,999 $411.04 142.09 98.92 170.03

$80,000– $99,999 $397.95 156.68 72.20 169.08

$100,000 or more $466.52 103.64 116.82 246.07

105.93 6.29 4.66 23.04 54.30 12.56

168.13 11.86 8.58 64.26 51.13 24.38

223.40 10.82 35.67 92.84 37.48 37.87

260.27 12.02 17.65 131.52 25.64 57.57

253.67 8.49 17.28 105.46 19.75 80.19

388.14 20.78 18.26 187.96 15.12 118.79

791.04 20.29 40.80 423.16 16.02 247.02

Note: Numbers will not add to total because not all categories are shown. (–) means sample is too small to make a reliable estimate. Source: Bureau of Labor Statistics, unpublished tables from the 2003 Consumer Expenditure Survey; calculations by New Strategist


Table 9. Apparel: Indexed spending by income, 2003 (indexed average annual spending of consumer units (CU) on apparel, accessories, and related services by before-tax income of consumer unit, 2003; complete income reporters only; index definition: an index of 100 is the average for all consumer units; an index of 132 means that spending by consumer units in that group is 32 percent above the average for all consumer units; an index of 68 indicates spending that is 32 percent below the average for all consumer units) total complete reporters

under $20,000

$20,000– $39,999

$40,000– $49,999

$50,000– $69,999

$70,000– $79,999

$80,000– $99,999

$100,000 or more

$42,742 100

$19,863 46

$31,684 74

$39,757 93

$49,789 116

$57,128 134

$65,957 154

$93,515 219


100 100 100 100 100 100 100 100 100 100 100 100 100 100

54 45 29 46 54 34 42 53 42 44 51 49 39 27

74 69 54 80 87 71 63 57 56 56 88 58 113 70

87 90 55 109 75 64 88 74 37 69 165 37 134 54

113 119 93 112 138 110 111 99 96 144 102 185 89 67

146 153 155 144 139 114 253 129 154 151 133 168 59 104

146 182 144 171 168 130 189 135 135 233 178 238 95 121

215 215 355 200 159 304 201 289 355 207 125 159 223 393


100 100 100 100 100 100 100 100 100 100 100

56 39 90 69 66 31 51 54 16 43 32

80 61 67 92 82 58 84 74 55 88 61

85 89 129 66 66 86 117 93 75 50 91

117 171 103 103 118 78 115 123 137 73 146

146 160 59 179 154 83 117 169 152 126 131

140 164 138 96 132 333 139 177 176 134 144

197 181 161 187 190 257 184 165 297 298 253


100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

55 54 49 57 56 54 50 61 66 77 58 37 53 40 24

74 92 55 61 72 94 84 61 105 64 79 60 61 54 37

86 111 117 67 78 142 63 100 85 84 107 67 71 89 100

111 106 136 85 108 103 111 175 93 139 106 98 104 135 91

160 114 249 144 153 132 204 152 93 141 145 115 168 188 117

134 150 74 157 128 61 110 96 136 178 138 147 244 162 114

221 175 212 286 238 198 221 169 176 137 191 324 207 227 405


100 100 100 100 100 100 100 100 100 100

45 38 – 36 47 44 53 51 47 26

74 83 90 75 78 76 62 60 72 59

87 116 52 55 122 111 78 94 68 64

109 121 44 107 112 130 79 148 69 140

203 157 325 240 138 120 258 176 302 175

160 138 64 221 153 193 123 157 186 179

209 197 260 205 192 171 260 188 201 258


100

55

87

99

98

161

151

181



total complete reporters

under $20,000

$20,000– $39,999

$40,000– $49,999

$50,000– $69,999

$70,000– $79,999

$80,000– $99,999

$100,000 or more


100 100 100 100

75 66 79 79

82 82 87 80

84 98 83 77

127 132 121 127

132 157 133 116

128 173 97 116

150 114 157 168


100 100 100 100 100 100

40 54 29 19 140 20

64 102 53 54 132 39

85 93 220 78 97 60

99 103 109 111 66 91

97 73 107 89 51 127

148 179 113 159 39 188

301 175 252 357 41 392

Note: (–) means sample is too small to make a reliable estimate. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 10. Apparel: Total spending by income, 2003 (total annual spending on apparel, accessories, and related services, by before-tax income group of consumer units (CU), 2003; complete income reporters only; numbers in thousands) total complete reporters

under $20,000

$20,000– $39,999

$40,000– $49,999

$50,000– $69,999

$70,000– $79,999

97,391 $4,162,653,009

27,100 $538,274,380

23,941 $758,554,310

8,891 $353,478,687

13,890 $691,569,071

5,121 $292,553,205

169,853,800 28,673,858 3,452,511 2,079,298 2,666,566 211,338 2,387,053 1,132,657 1,916,655 6,329,441 6,204,781 1,608,899 292,173 391,512

25,486,177 3,574,508 276,625 264,238 402,799 20,245 277,783 165,986 226,260 774,070 887,772 217,741 31,500 29,458

30,832,989 4,852,957 456,460 410,126 571,977 36,998 367,712 158,291 264,057 867,153 1,340,671 230,292 81,388 67,832

13,469,954 2,351,670 173,463 207,427 182,977 12,270 190,801 76,107 65,171 398,495 935,600 54,235 35,831 19,382

27,317,185 4,848,166 458,231 331,277 526,292 33,197 377,808 159,318 262,243 1,301,910 898,683 424,756 37,086 37,364

13,055,426 2,305,781 282,065 157,266 194,342 12,649 317,348 76,713 155,525 503,292 433,595 142,415 9,115 21,508

17,592,179 3,708,475 352,014 252,455 317,883 19,483 320,439 108,817 183,987 1,046,783 781,477 271,731 19,691 33,647

43,338,048 7,318,727 1,453,893 492,861 501,744 76,144 569,236 387,759 806,782 1,551,496 915,807 303,423 77,067 182,400

8,867,451 610,642 261,982 2,050,081 1,752,064 225,947 2,139,680 768,415 455,790 319,442 281,460

1,376,213 67,102 65,748 395,132 323,273 19,335 306,279 115,815 20,286 38,057 25,322

1,739,944 91,406 43,423 464,821 352,067 32,039 444,054 138,902 61,933 69,418 41,882

690,475 49,612 30,763 123,852 105,803 17,782 228,232 65,527 31,030 14,492 23,294

1,474,424 149,040 38,475 300,302 294,885 25,002 351,834 134,316 88,757 33,197 58,477

680,991 51,415 8,194 192,754 141,800 9,832 131,712 68,212 36,410 21,201 19,460

877,996 71,163 25,632 140,045 164,227 53,407 211,139 96,242 56,930 30,469 28,811

2,073,084 131,291 49,955 454,558 394,335 68,761 466,787 149,866 160,134 112,716 84,451


57,307,786 5,070,175 5,063,358 5,047,776 11,221,391 1,484,239 9,274,545 1,593,317 2,799,017 2,866,217 5,174,384 2,860,374 3,593,728 582,398 675,894

8,694,455 766,509 683,944 804,622 1,757,221 223,044 1,293,741 268,377 516,111 612,538 830,038 297,900 530,968 64,919 44,434

10,360,125 1,151,563 685,844 753,700 1,987,483 341,248 1,922,420 238,444 722,980 452,326 1,009,150 420,395 535,992 77,195 61,362

4,499,024 511,499 542,796 310,029 799,212 192,935 535,594 145,723 217,385 220,230 507,320 175,331 232,233 47,122 61,704

9,045,307 764,367 984,245 614,355 1,735,556 218,629 1,474,146 396,698 372,947 567,407 782,007 400,032 535,182 111,815 87,924

4,810,053 303,829 663,989 383,358 903,549 102,676 993,884 127,308 136,782 211,958 393,805 172,270 317,707 57,611 41,429

5,461,081 539,731 267,447 561,149 1,017,005 64,046 726,136 108,748 269,175 361,410 505,048 297,571 621,741 66,948 54,857

14,975,257 1,048,829 1,273,569 1,707,822 3,168,060 347,264 2,430,615 319,113 584,580 463,903 1,173,544 1,097,053 879,466 156,903 324,420


10,757,810 709,980 1,111,231 2,336,410 2,343,227 780,102 1,040,136 1,739,403 287,303 410,016

1,350,708 74,293 – 235,810 303,199 96,407 154,237 245,181 37,900 29,539

1,943,927 145,116 246,925 433,248 447,776 145,205 159,175 255,775 51,009 59,567

849,980 74,862 52,990 116,294 260,773 79,308 73,884 149,991 17,960 23,828

1,665,133 122,371 70,422 356,695 375,447 145,012 117,926 366,974 28,336 81,812

1,148,640 58,584 190,092 294,867 170,222 49,366 141,237 160,799 45,679 37,742

1,220,889 69,435 50,298 365,693 253,768 107,020 90,439 194,074 38,000 52,025

2,668,047 165,325 342,649 568,543 531,971 158,057 320,382 387,412 68,530 125,176

8,351,278

1,278,920

1,791,182

755,646

1,166,204

705,930

892,712

1,794,465





$80,000– $99,999

$100,000 or more

6,909 11,537 $455,699,608 $1,078,880,940


Footwear Men’s Children’s Women’s Other apparel products and services Sewing material, patterns, and notions Watches Jewelry Coin-operated apparel laundry, dry cleaning Professional laundry, dry cleaning


under $20,000

$20,000– $39,999

$40,000– $49,999

$50,000– $69,999

$70,000– $79,999

$80,000– $99,999

$100,000 or more

$30,299,314 8,819,729 7,252,708 14,227,851

$6,340,734 1,619,941 1,588,511 3,132,237

$6,119,810 1,779,994 1,542,962 2,796,987

$2,336,999 788,276 549,464 999,171

$5,502,801 1,666,244 1,251,350 2,585,207

$2,104,936 727,643 506,569 870,724

$2,749,437 1,082,502 498,830 1,168,174

$5,382,241 1,195,695 1,347,752 2,838,910

25,597,277 1,131,683 1,579,682 11,535,964 3,775,849 6,141,476

2,870,612 170,552 126,271 624,469 1,471,579 340,418

4,025,175 283,902 205,361 1,538,413 1,224,173 583,644

1,986,249 96,201 317,142 825,440 333,235 336,702

3,615,150 166,958 245,159 1,826,813 356,140 799,647

1,299,044 43,477 88,491 540,061 101,140 410,653

2,681,659 143,569 126,158 1,298,616 104,464 820,720

9,126,228 234,086 470,710 4,881,997 184,823 2,849,870

Note: Numbers will not add to total because not all categories are shown and because of rounding. (–) means sample is too small to make a reliable estimate. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 11. Apparel: Market shares by income, 2003 (percentage of total annual spending on apparel, accessories, and related services accounted for by before-tax income group of consumer units, 2003; complete income reporters only) total complete reporters

under $20,000

$20,000– $39,999

$40,000– $49,999 9.1% 7.9 8.5

$50,000– $69,999


100.0% 100.0 100.0

27.8% 5.9 12.9

24.6% 14.0 18.2

14.3% 16.4 16.6



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

15.0 12.5 8.0 12.7 15.1 9.6 11.6 14.7 11.8 12.2 14.3 13.5 10.8 7.5

18.2 16.9 13.2 19.7 21.4 17.5 15.4 14.0 13.8 13.7 21.6 14.3 27.9 17.3

7.9 8.2 5.0 10.0 6.9 5.8 8.0 6.7 3.4 6.3 15.1 3.4 12.3 5.0

16.1 16.9 13.3 15.9 19.7 15.7 15.8 14.1 13.7 20.6 14.5 26.4 12.7 9.5


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

15.5 11.0 25.1 19.3 18.5 8.6 14.3 15.1 4.5 11.9 9.0

19.6 15.0 16.6 22.7 20.1 14.2 20.8 18.1 13.6 21.7 14.9

7.8 8.1 11.7 6.0 6.0 7.9 10.7 8.5 6.8 4.5 8.3


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

15.2 15.1 13.5 15.9 15.7 15.0 13.9 16.8 18.4 21.4 16.0 10.4 14.8 11.1 6.6

18.1 22.7 13.5 14.9 17.7 23.0 20.7 15.0 25.8 15.8 19.5 14.7 14.9 13.3 9.1


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

12.6 10.5 – 10.1 12.9 12.4 14.8 14.1 13.2 7.2


100.0

15.3

$70,000– $79,999 5.3% 7.7 7.0

$80,000– $99,999

$100,000 or more

7.1% 12.3 10.9

11.8% 35.8 25.9

7.7 8.0 8.2 7.6 7.3 6.0 13.3 6.8 8.1 8.0 7.0 8.9 3.1 5.5

10.4 12.9 10.2 12.1 11.9 9.2 13.4 9.6 9.6 16.5 12.6 16.9 6.7 8.6

25.5 25.5 42.1 23.7 18.8 36.0 23.8 34.2 42.1 24.5 14.8 18.9 26.4 46.6

16.6 24.4 14.7 14.6 16.8 11.1 16.4 17.5 19.5 10.4 20.8

7.7 8.4 3.1 9.4 8.1 4.4 6.2 8.9 8.0 6.6 6.9

9.9 11.7 9.8 6.8 9.4 23.6 9.9 12.5 12.5 9.5 10.2

23.4 21.5 19.1 22.2 22.5 30.4 21.8 19.5 35.1 35.3 30.0

7.9 10.1 10.7 6.1 7.1 13.0 5.8 9.1 7.8 7.7 9.8 6.1 6.5 8.1 9.1

15.8 15.1 19.4 12.2 15.5 14.7 15.9 24.9 13.3 19.8 15.1 14.0 14.9 19.2 13.0

8.4 6.0 13.1 7.6 8.1 6.9 10.7 8.0 4.9 7.4 7.6 6.0 8.8 9.9 6.1

9.5 10.6 5.3 11.1 9.1 4.3 7.8 6.8 9.6 12.6 9.8 10.4 17.3 11.5 8.1

26.1 20.7 25.2 33.8 28.2 23.4 26.2 20.0 20.9 16.2 22.7 38.4 24.5 26.9 48.0

18.1 20.4 22.2 18.5 19.1 18.6 15.3 14.7 17.8 14.5

7.9 10.5 4.8 5.0 11.1 10.2 7.1 8.6 6.3 5.8

15.5 17.2 6.3 15.3 16.0 18.6 11.3 21.1 9.9 20.0

10.7 8.3 17.1 12.6 7.3 6.3 13.6 9.2 15.9 9.2

11.3 9.8 4.5 15.7 10.8 13.7 8.7 11.2 13.2 12.7

24.8 23.3 30.8 24.3 22.7 20.3 30.8 22.3 23.9 30.5

21.4

9.0

14.0

8.5

10.7

21.5



under $20,000

$20,000– $39,999


100.0% 100.0 100.0 100.0

20.9% 18.4 21.9 22.0

20.2% 20.2 21.3 19.7


100.0 100.0 100.0 100.0 100.0 100.0

11.2 15.1 8.0 5.4 39.0 5.5

15.7 25.1 13.0 13.3 32.4 9.5

$40,000– $49,999 7.7% 8.9 7.6 7.0 7.8 8.5 20.1 7.2 8.8 5.5

$50,000– $69,999

$80,000– $99,999

18.2% 18.9 17.3 18.2

6.9% 8.3 7.0 6.1

9.1% 12.3 6.9 8.2

14.1 14.8 15.5 15.8 9.4 13.0

5.1 3.8 5.6 4.7 2.7 6.7

10.5 12.7 8.0 11.3 2.8 13.4

Note: Numbers may not add to total because of rounding. (–) means sample is too small to make a reliable estimate. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


$70,000– $79,999

$100,000 or more 17.8%% 13.6 18.6 20.0 35.7 20.7 29.8 42.3 4.9 46.4

Table 12. Apparel: Average spending by high-income consumer units, 2003 (average annual spending on apparel, accessories, and related services, by before-tax income of consumer units (CU) with high incomes, 2003; complete income reporters only) total complete reporters

$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more


97,391 2.5 $51,128.00 42,741.66

11,537 3.1 $154,665.00 93,514.86

4,384 3.1 $108,087.00 75,601.50

3,151 3.1 $131,885.00 86,451.46

4,002 3.1 $223,634.00 118,674.11


1,744.04 294.42 35.45 21.35 27.38 2.17 24.51 11.63 19.68 64.99 63.71 16.52 3.00 4.02

3,756.44 634.37 126.02 42.72 43.49 6.60 49.34 33.61 69.93 134.48 79.38 26.30 6.68 15.81

2,695.05 432.93 65.32 52.08 22.08 4.88 29.98 25.47 82.95 68.27 54.68 16.74 2.44 8.03

3,540.81 608.92 102.89 8.49 49.54 5.85 39.48 34.99 62.86 160.08 98.00 18.68 8.68 19.40

5,082.92 873.99 210.76 59.11 62.09 9.07 78.06 41.45 61.27 186.57 91.76 42.61 9.74 21.52

91.05 6.27 2.69 21.05 17.99 2.32 21.97 7.89 4.68 3.28 2.89

179.69 11.38 4.33 39.40 34.18 5.96 40.46 12.99 13.88 9.77 7.32

133.23 7.97 2.57 34.47 12.69 2.55 35.58 12.41 11.03 7.75 6.20

140.90 8.80 5.59 25.75 21.05 8.25 38.26 11.68 10.31 3.57 7.64

260.62 17.15 5.26 55.36 67.75 7.90 47.55 14.65 19.83 16.87 8.31


588.43 52.06 51.99 51.83 115.22 15.24 95.23 16.36 28.74 29.43 53.13 29.37 36.90 5.98 6.94

1,298.02 90.91 110.39 148.03 274.60 30.10 210.68 27.66 50.67 40.21 101.72 95.09 76.23 13.60 28.12

946.36 61.96 51.89 98.60 221.13 39.11 155.66 9.44 39.48 36.98 68.52 66.42 68.64 12.31 16.22

1,165.61 48.64 95.67 109.41 253.61 15.50 209.83 24.32 54.69 39.38 109.19 105.95 51.36 10.17 37.86

1,783.29 155.20 185.42 231.76 349.04 31.64 271.16 50.06 59.70 44.36 132.01 117.95 103.78 17.70 33.50


110.46 7.29 11.41 23.99 24.06 8.01 10.68 17.86 2.95 4.21

231.26 14.33 29.70 49.28 46.11 13.70 27.77 33.58 5.94 10.85

184.84 12.11 6.88 56.21 44.12 12.04 14.66 27.32 4.81 6.68

181.11 13.26 18.56 30.70 39.00 14.38 19.89 23.90 4.72 16.71

320.78 17.61 63.14 56.18 53.89 14.97 48.14 47.91 8.13 10.80

85.75

155.54

124.82

199.26

155.01






$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more

$311.11 90.56 74.47 146.09

$466.52 103.64 116.82 246.07

$423.56 100.82 94.77 227.96

$540.89 114.85 130.47 295.58

$455.49 98.00 130.18 227.31

262.83 11.62 16.22 118.45 38.77 63.06

791.04 20.29 40.80 423.16 16.02 247.02

449.31 19.06 30.48 198.53 21.44 155.06

704.11 9.19 41.54 395.24 15.57 210.50

1,233.75 30.26 51.54 691.24 10.44 376.52

Note: Numbers will not add to total because not all categories are shown. Source: Bureau of Labor Statistics, unpublished tables from the 2003 Consumer Expenditure Survey


Table 13. Apparel: Indexed spending by high-income consumer units, 2003 (indexed average annual spending of consumer units (CU) with high incomes on apparel, accessories, and related services, by before-tax income of consumer unit, 2003; complete income reporters only; index definition: an index of 100 is the average for all consumer units; an index of 132 means that spending by consumer units in that group is 32 percent above the average for all consumer units; an index of 68 indicates spending that is 32 percent below the average for all consumer units) total complete reporters

$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more

$42,742 100

$93,515 219

$75,602 177

$86,451 202

$118,674 278


100 100 100 100 100 100 100 100 100 100 100 100 100 100

215 215 355 200 159 304 201 289 355 207 125 159 223 393

155 147 184 244 81 225 122 219 421 105 86 101 81 200

203 207 290 40 181 270 161 301 319 246 154 113 289 483

291 297 595 277 227 418 318 356 311 287 144 258 325 535


100 100 100 100 100 100 100 100 100 100 100

197 181 161 187 190 257 184 165 297 298 253

146 127 96 164 71 110 162 157 236 236 215

155 140 208 122 117 356 174 148 220 109 264

286 274 196 263 377 341 216 186 424 514 288


100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

221 175 212 286 238 198 221 169 176 137 191 324 207 227 405

161 119 100 190 192 257 163 58 137 126 129 226 186 206 234

198 93 184 211 220 102 220 149 190 134 206 361 139 170 546

303 298 357 447 303 208 285 306 208 151 248 402 281 296 483


100 100 100 100 100 100 100 100 100 100

209 197 260 205 192 171 260 188 201 258

167 166 60 234 183 150 137 153 163 159

164 182 163 128 162 180 186 134 160 397

290 242 553 234 224 187 451 268 276 257


100

181

146

232

181




$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more


100 100 100 100

150 114 157 168

136 111 127 156

174 127 175 202

146 108 175 156


100 100 100 100 100 100

301 175 252 357 41 392

171 164 188 168 55 246

268 79 256 334 40 334

469 260 318 584 27 597

Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 14. Apparel: Total spending by high-income consumer units, 2003 (total annual spending on apparel, accessories, and related services, by before-tax income group of consumer units (CU) with high incomes, 2003; complete income reporters only; consumer units and dollars in thousands) total complete reporters

$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more

97,391 $4,162,653,009

11,537 $1,078,880,940

4,384 $331,436,976

3,151 $272,408,550

4,002 $474,933,788

169,853,800 28,673,858 3,452,511 2,079,298 2,666,566 211,338 2,387,053 1,132,657 1,916,655 6,329,441 6,204,781 1,608,899 292,173 391,512

43,338,048 7,318,727 1,453,893 492,861 501,744 76,144 569,236 387,759 806,782 1,551,496 915,807 303,423 77,067 182,400

11,815,099 1,897,965 286,363 228,319 96,799 21,394 131,432 111,660 363,653 299,296 239,717 73,388 10,697 35,204

11,157,092 1,918,707 324,206 26,752 156,101 18,433 124,401 110,253 198,072 504,412 308,798 58,861 27,351 61,129

20,341,846 3,497,708 843,462 236,558 248,484 36,298 312,396 165,883 245,203 746,653 367,224 170,525 38,979 86,123

8,867,451 610,642 261,982 2,050,081 1,752,064 225,947 2,139,680 768,415 455,790 319,442 281,460

2,073,084 131,291 49,955 454,558 394,335 68,761 466,787 149,866 160,134 112,716 84,451

584,080 34,940 11,267 151,116 55,633 11,179 155,983 54,405 48,356 33,976 27,181

443,976 27,729 17,614 81,138 66,329 25,996 120,557 36,804 32,487 11,249 24,074

1,043,001 68,634 21,051 221,551 271,136 31,616 190,295 58,629 79,360 67,514 33,257


57,307,786 5,070,175 5,063,358 5,047,776 11,221,391 1,484,239 9,274,545 1,593,317 2,799,017 2,866,217 5,174,384 2,860,374 3,593,728 582,398 675,894

14,975,257 1,048,829 1,273,569 1,707,822 3,168,060 347,264 2,430,615 319,113 584,580 463,903 1,173,544 1,097,053 879,466 156,903 324,420

4,148,842 271,633 227,486 432,262 969,434 171,458 682,413 41,385 173,080 162,120 300,392 291,185 300,918 53,967 71,108

3,672,837 153,265 301,456 344,751 799,125 48,841 661,174 76,632 172,328 124,086 344,058 333,848 161,835 32,046 119,297

7,136,727 621,110 742,051 927,504 1,396,858 126,623 1,085,182 200,340 238,919 177,529 528,304 472,036 415,328 70,835 134,067


10,757,810 709,980 1,111,231 2,336,410 2,343,227 780,102 1,040,136 1,739,403 287,303 410,016

2,668,047 165,325 342,649 568,543 531,971 158,057 320,382 387,412 68,530 125,176

810,339 53,090 30,162 246,425 193,422 52,783 64,269 119,771 21,087 29,285

570,678 41,782 58,483 96,736 122,889 45,311 62,673 75,309 14,873 52,653

1,283,762 70,475 252,686 224,832 215,668 59,910 192,656 191,736 32,536 43,222

8,351,278

1,794,465

547,211

627,868

620,350







$100,000 or more

$100,000– $119,999

$120,000– $149,999

$150,000 or more

$30,299,314 8,819,729 7,252,708 14,227,851

$5,382,241 1,195,695 1,347,752 2,838,910

$1,856,887 441,995 415,472 999,377

$1,704,344 361,892 411,111 931,373

$1,822,871 392,196 520,980 909,695

25,597,277 1,131,683 1,579,682 11,535,964 3,775,849 6,141,476

9,126,228 234,086 470,710 4,881,997 184,823 2,849,870

1,969,775 83,559 133,624 870,356 93,993 679,783

2,218,651 28,958 130,893 1,245,401 49,061 663,286

4,937,468 121,101 206,263 2,766,342 41,781 1,506,833

Note: Numbers will not add to total because not all categories are shown and because of rounding. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


Table 15. Apparel: Market shares by high-income consumer units, 2003 (percentage of total annual spending on apparel, accessories, and related services accounted for by before-tax income group of consumer units with high incomes, 2003; complete income reporters only) total complete reporters

$100,000 or more

$100,000– $119,999 4.5% 9.5 8.0

$120,000– $149,999 3.2% 8.3 6.5

$150,000 or more


100.0% 100.0 100.0

11.8% 35.8 25.9

4.1% 18.0 11.4



100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

25.5 25.5 42.1 23.7 18.8 36.0 23.8 34.2 42.1 24.5 14.8 18.9 26.4 46.6

7.0 6.6 8.3 11.0 3.6 10.1 5.5 9.9 19.0 4.7 3.9 4.6 3.7 9.0

6.6 6.7 9.4 1.3 5.9 8.7 5.2 9.7 10.3 8.0 5.0 3.7 9.4 15.6

12.0 12.2 24.4 11.4 9.3 17.2 13.1 14.6 12.8 11.8 5.9 10.6 13.3 22.0


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

23.4 21.5 19.1 22.2 22.5 30.4 21.8 19.5 35.1 35.3 30.0

6.6 5.7 4.3 7.4 3.2 4.9 7.3 7.1 10.6 10.6 9.7

5.0 4.5 6.7 4.0 3.8 11.5 5.6 4.8 7.1 3.5 8.6

11.8 11.2 8.0 10.8 15.5 14.0 8.9 7.6 17.4 21.1 11.8


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

26.1 20.7 25.2 33.8 28.2 23.4 26.2 20.0 20.9 16.2 22.7 38.4 24.5 26.9 48.0

7.2 5.4 4.5 8.6 8.6 11.6 7.4 2.6 6.2 5.7 5.8 10.2 8.4 9.3 10.5

6.4 3.0 6.0 6.8 7.1 3.3 7.1 4.8 6.2 4.3 6.6 11.7 4.5 5.5 17.7

12.5 12.3 14.7 18.4 12.4 8.5 11.7 12.6 8.5 6.2 10.2 16.5 11.6 12.2 19.8


100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0

24.8 23.3 30.8 24.3 22.7 20.3 30.8 22.3 23.9 30.5

7.5 7.5 2.7 10.5 8.3 6.8 6.2 6.9 7.3 7.1

5.3 5.9 5.3 4.1 5.2 5.8 6.0 4.3 5.2 12.8

11.9 9.9 22.7 9.6 9.2 7.7 18.5 11.0 11.3 10.5


100.0

21.5

6.6

7.5

7.4



$100,000 or more


100.0% 100.0 100.0 100.0

17.8% 13.6 18.6 20.0


100.0 100.0 100.0 100.0 100.0 100.0

35.7 20.7 29.8 42.3 4.9 46.4

Note: Numbers may not add to total because of rounding. Source: Calculations by New Strategist based on the 2003 Consumer Expenditure Survey


$100,000– $119,999 6.1% 5.0 5.7 7.0 7.7 7.4 8.5 7.5 2.5 11.1

$120,000– $149,999 5.6% 4.1 5.7 6.5 8.7 2.6 8.3 10.8 1.3 10.8

$150,000 or more 6.0% 4.4 7.2 6.4 19.3 10.7 13.1 24.0 1.1 24.5

Table 16. Apparel: Average spending by household type, 2003 (average annual spending of consumer units (CU) on apparel, accessories, and related services, by type of consumer unit, 2003) total consumer units

total married couples

married couples, no children


115,356 2.5 $51,128.00 40,817.33

58,448 3.2 $69,472.00 53,030.03


1,639.99 282.18 34.35 23.17 26.12 2.02 22.11 11.59 17.97 61.38 60.98 15.79 2.63 4.09

married couples with children total

oldest child under 6

oldest child 6 to 17

oldest child 18 or older

single parent, at least one child

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