Plunkett's Games, Apps and Social Media Industry Almanac 2012: Gaming Industry Market Research, Statistics, Trends and Leading Companies

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PLUNKETT’S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC 2012 The Only Complete Guide to the Business of Games, Mobile Applications and Social Media

Jack W. Plunkett

Published by: Plunkett Research®, Ltd., Houston, Texas www.plunkettresearch.com

PLUNKETT’S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC 2012 Editor and Publisher: Jack W. Plunkett

Executive Editor and Database Manager: Martha Burgher Plunkett Senior Editors and Researchers: Addie K. FryeWeaver Christie Manck Editors, Researchers and Assistants: Kalonji Bobb Elizabeth Braddock Michelle Dotter Jeremy Faulk Andrew Olsen Jill Steinberg Suzanne Zarosky Enterprise Accounts Managers: Emily Hurley Kelly Burke Information Technology Manager: Wenping Guo

Information Technology Interns: Dong Han Danil K. Safin E-Commerce Manager: Alejandra Avila Video & Graphics Manager: Geoffrey Trudeau Special Thanks to: eMarketer Experian Hitwise Gartner Group International Telecommunications Union Nielsen Media Research NPD Group PricewaterhouseCoopers U.S. Bureau of Labor Statistics U.S. Census Bureau U.S. Federal Communications Commission

Plunkett Research®, Ltd. P. O. Drawer 541737, Houston, Texas 77254 USA Phone: 713.932.0000 Fax: 713.932.7080 www.plunkettresearch.com

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Published by: Plunkett Research,® Ltd. P.O. Drawer 541737 Houston, Texas 77254-1737 Phone: 713.932.0000 Fax: 713.932.7080 Internet: www.plunkettresearch.com ISBN13 # 978-1-60879-905-3 End-User License Agreement, Limited Warranty & Limitation of Liability Important, read carefully: This agreement is a legal agreement between you (whether as an individual or an organization) and Plunkett Research, Ltd. By installing, copying, downloading, accessing or otherwise using this PDF or electronic file (the “Plunkett Data”), you agree to be bound by the terms of this Agreement. If you do not agree to the terms of this Agreement, do not install or use the Plunkett Data. The information (the "Data" or the "Plunkett Data") contained in this electronic file or any derivative thereof is the property of Plunkett Research, Ltd. Copyright laws and international copyright treaties, as well as other intellectual property laws and treaties, protect the Plunkett Data. LIMITED RIGHTS TO INSTALL DATA ON ELECTRONIC DEVICES: Plunkett Research,® Ltd. grants you a non-exclusive license to use and and/or install this Data, including installation of electronic files on one individual desktop computer AND on one laptop computer AND one mobile device such as a cellular mobile telephone or an ebook reader. This is a limited license, which applies to a single user. Organizations desiring multi-user licenses may purchase additional rights at reasonable cost by contacting Plunkett Research,® Ltd., 713.932.0000, www.plunkettresearch.com, email: [email protected]. LIMITED RIGHTS TO EXPORT OR COPY DATA, SUBJECT TO CONTINUED COPYRIGHT NOTICE: Limited exporting or copying of certain limited amounts of Data for creation of mailing lists, summaries and contact lists is allowed, PROVIDED THAT: 1) The exported Data is for use by one organization, company or individual only. 2) The exported Data will not be re-sold, posted to an Internet-based file, commercially published, or broadly distributed outside of the individual/organization/corporation that has purchased the Plunkett Data. 3) Broad use, multi-premises use, or sharing outside of the individual/organization/corporation that purchased the Plunkett Data is not allowed. 4) Violators will be subject to all penalties allowed by law. Rights under this license may not be sold or transferred. Data which may be exported or copied under the rights conferred through this paragraph may consist of any of the following: i. Up to 400 words of text; ii. Company names, addresses, telephone numbers, and executives with job titles; iii. Up to 2 tables or charts,

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PLUNKETT'S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC 2012 CONTENTS A Short Games, Apps & Social Media Industry Glossary Introduction How To Use This Book

Chapter 1: Major Trends Affecting the Games, Apps & Social Media Industry 1) Introduction to the Games, Apps and Social Media Industry 2) User Generated Content Drives Social Media and Generates Ad Revenues 3) Social Media Privacy Concerns Plague the Industry 4) Multimedia Hub Homes Slowly Become a Reality/TVs are Internet Ready 5) New Platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard 6) 3-D Games Open New Opportunities/Some Safety Concerns Arise 7) Apple’s iPhone, iPod Touch and iPad Raise User Expectations and Deliver Mobile Entertainment 8) Big Trends Include Kindle, ebooks and new Mobile Tablet Entertainment Devices like Apple’s iPad 9) Bluetooth Provides Wireless Connectivity to Millions of Cellphones and Other Devices 10) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online 11) Multi-Player Gaming (MMORPGs) is Strong Worldwide 12) Virtual Worlds Open Up New Revenue Sources 13) Online Play/Social Gaming on the Rise 14) TV over IP—TV Networks, Cable Companies and Web Sites Converge 15) Apple Rules in Apps/Android Plays Catch-up 16) Wireless Devices Become a Fast-Growing Market for Electronic Games/Angry Birds Major Success Chapter 2: Games, Apps & Social Media Industry Statistics Games, Apps & Social Media Industry Overview Top 10 Social Networking Websites: May 2011 Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010 Top 10 PC Game Titles Played, U.S. - December 2010 Top Console Usage, U.S. - December 2010 Top 5 Search Engines, U.S.: May 2011 Cellular & Other Wireless Telecommunications, Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 Number of Business & Residential High Speed Internet Lines, U.S.: 2003-2010 Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses, 2006-2009 Software Publishing Industry, U.S.: Estimated Operating Expenses, 2006-2009 Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2007-2009 Wireless Standards & Speeds Common Internet Activities, U.S. Common Daily Internet Activities, U.S. Continued on the next page

x 1 3 7 7 9 11 12 13 15 15 16 17 18 19 19 20 21 22 23 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

Continued from the previous page

Chapter 3: Games, Apps & Social Media Industry Contacts Addresses, Telephone Numbers and Internet Sites Chapter 4: THE GAMES, APPS & SOCIAL MEDIA 200: Who They Are and How They Were Chosen Industry List, With Codes Index of Companies Within Industry Groups Alphabetical Index Index of U.S. Headquarters Location by State Index of Non-U.S. Headquarters Location by Country Index by Regions of the U.S. Where the Firms Have Locations Index by Firms with International Operations Individual Profiles on each of THE GAMES, APPS & SOCIAL MEDIA 200 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities Index by Subsidiaries, Brand Names and Affiliations

41 65 66 67 72 74 75 77 80 82 280 281

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A Short Games, Apps & Social Media Industry Glossary 1080p: A classification for high-definition video. 1080 refers to 1,080 lines of vertical resolution; p refers to progressive scan, meaning that the lines that comprise the video picture appear on the screen sequentially. This standard is used in the production of high definition film, high definition television (HDTV) and high definition digital video disc (HD DVD). 1080p is a superior technology to 1080i (i stands for interlaced) which delivers lines of video alternatively resulting in slight distortions in picture quality. 2.5G Cellular: Refers to the state of wireless technology between the second and third generations; it is generally associated with GPRS. 2.5G adds the capabilities of e-mail, instant messaging, Internet browsing and data transfer to cellular phone service. However, data transfer rates are slow at about 170 kbps. 2.75G Cellular: An enhancement to mobile telephone service that adds faster data transfer rates (473.6 kbps) for e-mail and Internet browsing. 2G Cellular: Second-generation cellular. In cellular telephone systems, 2G is voice only. It does not enable data transfer. 3G Cellular: Short for third-generation, this term refers to high speed enhancements to mobile telephone service. 3G enables wireless e-mail, Internet browsing and data transfer. Speeds range from 144 kbps to over 14.7 Mbps. 802.11a (Wi-Fi5): A faster wireless network standard than 802.11b (“Wi-Fi”). 802.11a operates in the 5-GHz band at speeds of 54 Mbps. This standard may be affected by weather and is not as suitable for outdoor use. 802.11 standards are set by the IEEE (Institute of Electrical and Electronics Engineers). 802.11b (Wi-Fi): An extremely popular, Wi-Fi shortrange wireless connection standard created by the IEEE (Institute of Electrical and Electronics Engineers). It operates at 11 Mbps and can be used to connect computer devices to each other. 802.11b competes with the Bluetooth standard. Its range is up to 380 feet, but 150 feet or so may be more practical in some installations.

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802.11g: A recent addition to the series of 802.11 specifications for Wi-Fi wireless networks, 802.11g provides data transfer at speeds of up to 54 Mbps in the 2.4-GHz band. It can easily exchange data with 802.11b-enabled devices, but at much higher speed. 802.11g equipment, such as wireless access points, will be able to provide simultaneous WLAN connectivity for both 802.11g and 802.11b equipment. The 802.11 standards are set by the IEEE (Institute of Electrical and Electronics Engineers). 802.11n (MIMO): Multiple Input Multiple Output antenna technology. MIMO is a new standard in the series of 802.11 Wi-Fi specifications for wireless networks. It has the potential of providing data transfer speeds of 100 to perhaps as much as 500 Mbps. 802.11n also boasts better operating distances than current networks. MIMO uses spectrum more efficiently without any loss of reliability. The technology is based on several different antennas all tuned to the same channel, each transmitting a different signal. MIMO will be widely used as an enhancement to WiMAX networks. 802.15: See “Ultrawideband (UWB).” For 802.15.1, see “Bluetooth.” 802.15.1: See “Bluetooth.” 802.16 (WiMAX): An advanced wireless standard with significant speed and distance capabilities, WiMAX is officially known as the 802.16 standard. Using microwave technologies, it has the theoretical potential to broadcast at distances up to 30 miles and speeds of up to 70 Mbps. The mid-term goal of the WiMAX industry is to offer 15 Mbps speed for mobile WiMAX (802.16e) users and 40 Mbps for fixed WiMAX (802.16d) users. (The 802.XX standards are set by the IEEE (Institute of Electrical and Electronics Engineers). Active Server Page (ASP): A web page that includes one or more embedded programs, usually written in Java or Visual Basic code. See “Java.” Active X: A set of technologies developed by Microsoft Corporation for sharing information across different applications. ADM: The application, development and maintenance of software. Administrator: See “Moderator.”


AdMob: Google’s mobile advertising service that inserts text or banner advertisements in games or applications. Revenue is provided on a per-click or per-impression basis. ADN: See “Advanced Digital Network (ADN).” Advanced Digital Network (ADN): See “Integrated Digital Network (IDN).” AI: See “Artificial Intelligence (AI).” Ajax: Asynchronous JavaScript and XML. It is a technology that enables web page data to update within a browser on a continuous basis, thus updating the page on the fly. This means that applications that reside on the Internet, such as instant messaging, can appear to run so quickly that they seem like programs that are local to a user's computer. An example is Google Inc.'s Google Maps, launched in 2005. During that year, Microsoft also announced services that will run via Ajax. Analog: A form of transmitting information characterized by continuously variable quantities. Digital transmission, in contrast, is characterized by discrete bits of information in numerical steps. An analog signal responds to changes in light, sound, heat and pressure. Android: Google’s free open source operating system for smartphones and tablets. App Market: A centralized location for users to download apps and games. Can be moderated or unmoderated. Applets: Small, object-based applications written in Java that net browsers can download from the Internet on an as-needed basis. These may be software, accessories (such as spell checkers or calculators), information-packed databases or other items. See “Object Technology.” Application Program Interface (API): A set of protocols, routines and tools used by computer programmers as a way of setting common definitions regarding how one piece of software communicates with another. Application Service Provider (ASP): A web site that enables utilization of software and databases that reside permanently on a service company's remote


web server, rather than having to be downloaded to the user's computer. Advantages include the ability for multiple remote users to access the same tools over the Internet and the fact that the ASP provider is responsible for developing and maintaining the software. (ASP is also an acronym for “active server page,” which is not related.) For the latest developments in ASP, see “Software as a Service (SaaS).” Applications: Computer programs and systems that allow users to interface with a computer and that collect, manipulate, summarize and report data and information. Applied Research: The application of compounds, processes, materials or other items discovered during basic research to practical uses. The goal is to move discoveries along to the final development phase. Apps: Short for applications, apps are small software programs designed to run primarily on mobile devices such as smartphones and tablets. Arcade: A central location that houses machines installed with dedicated games, often coin-operated. Newer incarnations of arcades allow users to select and play classic or mini games from a single Internetbased source. Archie: This software tool can be used to find files stored on anonymous FTP sites, as long as the user knows the file name or a sub-string of the file name that is being searched for. See “File Transfer Protocol (FTP).” Artificial Intelligence: The use of computer technology to perform functions normally associated with human intelligence, such as reasoning, learning and self-improvement. ASP: See “Application Service Provider (ASP).” ATCA: Advanced Telecommunications Computing Architecture. It is a set of standards widely used in telecommunications equipment due to the rapid growth of VOIP. ATCA technology increases performance and reliability by optimizing the architecture specifically for communications servers by eliminating proprietary communications port specifications.


Augmented Reality: Any technology designed to enhance a user's experience by adding to the environment with computer-generated means. For example, MARA (Mobile Augmented Reality Applications) is a method of enabling detailed information about a specific geographic location to appear on a cell phone's screen, pioneered by Nokia. It relies on special tools within the cell phone, including a camera, GPS, a compass and Internet access. A MARA-equipped phone might display details about a restaurant's offerings, downloaded from the Internet, when the phone's digital camera is aimed at a restaurant's front entry. Or, the screen might display information from a service like Google Maps as an overlay on the digital camera image. Avatar: In gaming, the digital representative of a player, usually used for identification purposes. Backbone: Traditionally the part of a communications network that carries the heaviest traffic; the high-speed line or series of connections that forms a large pathway within a network or within a region. The combined networks of AT&T, MCI and other large telecommunications companies make up the backbone of the Internet. Bandwidth: The data transmission capacity of a network, measured in the amount of data (in bits and bauds) it can transport in one second. A full page of text is about 15,000 to 20,000 bits. Full-motion, fullscreen video requires about 10 million bits per second, depending on compression. Basic Research: Attempts to discover compounds, materials, processes or other items that may be largely or entirely new and/or unique. Basic research may start with a theoretical concept that has yet to be proven. The goal is to create discoveries that can be moved along to applied research. Basic research is sometimes referred to as “blue sky” research. Bit: A single digit number, either a one or a zero, which is the smallest unit of computerized data. Bits Per Second (Bps): An indicator of the speed of data movement. Blackberry OS: Research in Motion’s operating system for Blackberry devices. Blog (Web Log): A web site consisting of a personal journal, news coverage, special-interest content or


other data that is posted on the Internet, frequently updated and intended for public viewing by anyone who might be interested in the author’s thoughts. Short for “web log,” blog content is frequently distributed via RSS (Real Simple Syndication). Blog content has evolved to include video files (VLOGs) and audio files (Podcasting) as well as text. Also, see “Real Simple Syndication (RSS),” “Video Blog (VLOG),” “Moblog”; “Podcasting,” and “User Generated Content (UGC).” Bluetooth: An industry standard for a technology that enables wireless, short-distance infrared connections between devices such as cell phone headsets, Palm Pilots or PDAs, laptops, printers and Internet appliances. Bps: See “Bits Per Second (Bps).” Branding: A marketing strategy that places a focus on the brand name of a product, service or firm in order to increase the brand's market share, increase sales, establish credibility, improve satisfaction, raise the profile of the firm and increase profits. Broadband: The high-speed transmission range for telecommunications and computer data. Broadband refers to any transmission at 2 million bps (bits per second) or higher (much higher than analog speed). A broadband network can carry voice, video and data all at the same time. Internet users enjoying broadband access typically connect to the Internet via DSL line, cable modem or T1 line. Several wireless methods now offer broadband as well. Browser: A program that allows a user to read Internet text or graphics and to navigate from one page to another. The most popular browsers are Microsoft Internet Explorer and Netscape Navigator. Firefox is an open source browser introduced in 2005 that is rapidly gaining popularity. Buffer: A location for temporarily storing data being sent or received. It is usually located between two devices that have different data transmission rates. Byte: A set of eight bits that represent a single character. Cable Modem: An interface between a cable television system and a computer or router. Most cable modems are external devices that connect to the PC through a standard 10Base-T Ethernet card and


twisted-pair wiring. External Universal Serial Bus (USB) modems and internal PCI modem cards are also available. Caching: A method of storing data in a temporary location closer to the user so that it can be retrieved quickly when requested. Carrier: In communications, the basic radio, television or telephony center of transmit signal. The carrier in an analog signal is modulated by varying volume or shifting frequency up or down in relation to the incoming signal. Satellite carriers operating in the analog mode are usually frequency-modulated. Central Processing Unit (CPU): The part of a computer that interprets and executes instructions. It is composed of an arithmetic logic unit, a control unit and a small amount of memory. Channel Definition Format (CDF): Used in Internet-based broadcasting. With this format, a channel serves as a web site that also sends an information file about that specific site. Users subscribe to a channel by downloading the file. Clan: See “Guild.” Click Through: In advertising on the Internet, click through refers to how often viewers respond to an ad by clicking on it. Also known as click rate. Client/Server: In networking, a way of running a large computer setup. The server is the host computer that acts as the central holding ground for files, databases and application software. The clients are all of the PCs connected to the network that share data with the server. This represents a vast change from past networks, which were connected to expensive, complicated “mainframe” computers. Cloud Computing: A computing method that uses a cluster of multiple computers networked together, often based on open standards. Cloud networks can consist of hundreds or even thousands of computers. They have the ability to run a broad set of applications by using “virtual” server technology to host middleware that is thus distributed across the cloud. Both Google and IBM are boosters of this technology, and Google's entire search infrastructure is based on the use of tens of thousands of small, inexpensive servers clustered together in its data


centers as “clouds.” Sometimes referred to as “utility computing.” Codec: Hardware or software that converts analog to digital and digital to analog (in both audio and video formats). Codecs can be found in digital telephones, set-top boxes, computers and videoconferencing equipment. The term is also used to refer to the compression of digital information into a smaller format. Co-Location: Refers to the hosting of computer servers at locations operated by service organizations. Co-location is offered by firms that operate specially designed co-location centers with high levels of security, extremely high-speed telecommunication lines for Internet connectivity and reliable backup electrical power systems in case of power failure, as well as a temperature-controlled environment for optimum operation of computer systems. Comments: User-posted notes in reply to other content on Facebook. Comments are posted in chronological order to facilitate a conversation. Common Gateway Interface (CGI): A set of guidelines that determines the manner in which a web server receives and sends information to and from software on the same machine. Console: A piece of gaming hardware with set specifications. Latest generation console use optical media produced by game development companies, although previous generations used cartridge-based media. Examples include the Nintendo Wii, Microsoft XBox 360 and Sony PlayStation 3 (PS3). Controlled Circulation: See “Circulation.” Controller: A user-input piece of hardware used to control consoles. Can be wired or wireless. Cookie: A piece of information sent to a web browser from a web server that the browser software saves and then sends back to the server upon request. Cookies are used by web site operators to track the actions of users returning to the site. Copyright: A form of protection provided to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished. In the U.S., the 1976 Copyright Act generally gives


the owner of copyright the exclusive right to reproduce the copyrighted work, to prepare derivative works, to distribute copies or recordings of the copyrighted work, to perform the copyrighted work publicly, or to display the copyrighted work publicly. Other nations have similar laws. In the United States, copyrights are registered by the Copyright Office of the Library of Congress. There are also cooperative, international copyright agreements and agencies. CPU: See “Central Processing Unit (CPU).” Cyberspace: Refers to the entire realm of information available through computer networks and the Internet. Defriend: The act of removing someone from one’s friend list on Facebook (see “Friend (verb)”). Demographics: The breakdown of the population into statistical categories such as age, income, education and sex. Dendrimer: A type of molecule that can be used with small molecules to give them certain desirable characteristics. Dendrimers are utilized in technologies for electronic displays. See “Organic LED (OLED).” Dial-Up Access: The connection of a computer or other device to a network through a modem and a public telephone network. The only difference between dial-up access and a telephone connection is that computers are at each end of the connection rather than people. Dial-up access is slower than DSL, cable modem and other advanced connections. Digital Download Services: Services that allow users to purchase games or applications over the Internet, which are then sent directly to the customer via download. Examples include Steam, XBox Marketplace and Digital River. Digital Millennium Copyright Act: A U.S. law created in 1998. It was written in response to the rapid growth of content on the Internet. The act contains a “safe harbor” provision that enables Internet site publishers to promptly eliminate most faults or penalties of infringement if they promptly remove online content when notified by the proper owners of that content's copyright.


Digital Subscriber Line (DSL): A broadband (highspeed) Internet connection provided via telecommunications systems. These lines are a costeffective means of providing homes and small businesses with relatively fast Internet access. Common variations include ADSL and SDSL. DSL competes with cable modem access and wireless access. Digital Video Disc (DVD): Similar to music CDs, these discs can store more than seven times as much data. (DVDs store 4.7 gigabytes of data, compared to 650 megabytes on a CD.) They are commonly used to store full-length motion pictures. Digital Video Recorder (DVR): A device that records video files, typically television programming including movies, in digital format to be replayed at a later time. The most commonly known DVR is the TiVo. DVRs encode video as MPEG files and save them onto a hard drive. DVRs are also known as PVRs (Personal Video Recorders). Distributor: An individual or business involved in marketing, warehousing and/or shipping of products manufactured by others to a specific group of end users. Distributors do not sell to the general public. In order to develop a competitive advantage, distributors often focus on serving one industry or one set of niche clients. For example, within the medical industry, there are major distributors that focus on providing pharmaceuticals, surgical supplies or dental supplies to clinics and hospitals. DKP: See “Dragon Kill Points (DKP).” Domain: A name that has server records associated with it. See “Domain Name.” Domain (Top-Level): Either an ISO country code or a common domain name such as .com, .org or .net. Domain Name: A unique web site name registered to a company, organization or individual (e.g., plunkettresearch.com). Dragon Kill Points (DKP): A participatory system for dividing the rewards of a successful kill in a MMORPG. While many variations exist, the simplest system is one where individuals receive points for participating in events, and can then spend those points as a sort of virtual currency to obtain rare items.


DSL: See “Digital Subscriber Line (DSL).”


Facebook. Users can also posts comments and indicate whether or not they will attend.

DVD: See “Digital Video Disc (DVD).” DVR: See “Digital Video Recorder (DVR).” Echo Boomers: See “Generation Y.” E-Ink: A display technology used by E-Readers, similar to printed books and newspapers. The advantage of E-Ink over typical digital displays is that it is easier to view in direct sunlight. Electronic Book (e-Book): An electronic method of storing and accessing books online or in portable ebook viewing machines (readers), so that consumers can purchase and read a digital copy of a book instead of a traditional print copy. Advantages include the ability to search by key word and the ability to store dozens of books in digital form on one portable device. E-Mail (eMail): The use of software that allows the posting of messages (text, audio or video) over a network. E-mail can be used on a LAN, a WAN or the Internet, as well as via online services or wireless devices that are Internet enabled. It can be used to send a message to a single recipient or may be broadcast to a large group of people at once. Entertainment Software Rating Board (ESRB): An organization that rates games by appropriate age level recommendations based on game content such as violence, language and other measures. ePub: Short for electronic publication. ePub is an open standard for the publication of eBooks. The ePub standard was adopted by the International Digital Publishing Forum. E-Reader: Mobile devices that specialize in textbased displays. E-Readers offer better readability and battery life than tablets at the expense of complex color displays. Examples include the Amazon Kindle and the Barnes & Noble Nook. Ethernet: The standard format on which local area network equipment works. Abiding by Ethernet standards allows equipment from various manufacturers to work together. Events: Calendared functions that notify users of the time and place for an occurrence, as seen on

Expert Systems: A practical development of AI that requires creation of a knowledge base of facts and rules furnished by human experts and uses a defined set of rules to access this information in order to suggest solutions to problems. See “Artificial Intelligence (AI).” Extensible Markup Language (XML): A programming language that enables designers to add extra functionality to documents that could not otherwise be utilized with standard HTML coding. XML was developed by the World Wide Web Consortium. It can communicate to various software programs the actual meanings contained in HTML documents. For example, it can enable the gathering and use of information from a large number of databases at once and place that information into one web site window. XML is an important protocol to web services. See “Web Services.” Extranet: A computer network that is accessible in part to authorized outside persons, as opposed to an intranet, which uses a firewall to limit accessibility. Facebook: A social media service that allows users to network with others and share content such as thoughts, notes, images, videos, messages or simple notifications on what one is doing at that specific moment. Facebook originally started as an intranetwork service used by college students, but eventually branched out to high school users and ultimately to anyone who wishes to make an account. Users can add others to their friend lists and follow news feeds that summarize the activities of those friends. Feed: A listing of other Facebook users’ activities, including their status updates, comments, photos and other related content. File Transfer Protocol (FTP): A widely used method of transferring data and files between two Internet sites. First Person Shooter (FPS): A genre of games in which players assumes the role of a character carrying a gun or other similar weapons with a first person view.


Flash Memory: A solid state memory device commonly used in USB “thumb” drives and in certain mobile settings. Follow: The act of subscribing to another user’s content, usually on Twitter or Facebook. Forum: A central digital location for users to post comments or other media on specified topics. Other users can then reply to those comments to form a conversation. Also known as a Bulletin Board System (BBS). FPS: See “First Person Shooter (FPS)” or “Frames Per Second (FPS).” Frames Per Second (FPS): A measure of the speed of animation within a motion picture or a game that uses a non-static environment. A lower amount of frames per second will result in a choppy playback. Frequency: The number of times that an alternating current goes through its complete cycle in one second. One cycle per second is referred to as one hertz; 1,000 cycles per second, one kilohertz; 1 million cycles per second, one megahertz; and 1 billion cycles per second, one gigahertz. Friend (verb): The act of adding another individual to one’s list of friends so that a user can keep track of the other’s digital content and submissions. Most notably used on the Facebook social network web site. Gamertag: See “Handle.” Gatekeeper: A person or persons controlling the flow of information. Individuals who allow information to pass through them to be disseminated to the public are referred to as gatekeepers. These include newspaper publishers, editors, reporters, television and radio producers, station owners and executives. Gateway: A device connecting two or more networks that may use different protocols and media. Gateways translate between the different networks and can connect locally or over wide area networks. Generation C: Creative consumers who are active in unpaid, consumer-generated content, such as Wikipedia, blogging, YouTube and consumergenerated advertising.


Generation X: A loosely-defined and variously-used term that describes people born between approximately 1965 and 1980, but other time frames are recited. Generation X is often referred to as a group influential in defining tastes in consumer goods, entertainment and/or political and social matters. Generation Y: Refers to people born between approximately 1982 and 2002. In the U.S., they number more than 90 million, making them the largest generation segment in the nation's history. They are also known as Echo Boomers, Millenials or the Millenial Generation. These are children of the Baby Boom generation who will be filling the work force as Baby Boomers retire. Generation Z: A phrase sometimes used to describe people born between 1994 and 2004. Members of Generation Z are considered to be natural and rapid adopters of the latest technologies. Geofencing: The practice of setting virtual boundaries around a physical location and targeting mobile device users within those areas for a variety of purposes including search and rescue, advertising and social interaction. Geological Information System (GIS): A computer software system which captures, stores, updates, manipulates, analyzes, and displays all forms of geographically referenced information. Geotagging: The practice of demarcating one’s geographical location (often in latitude/longitude coordinates). Mostly used in photography. Gigabyte: 1,024 megabytes. Gigahertz (GHz): One billion cycles per second. See “Frequency.” Global Positioning System (GPS): A satellite system, originally designed by the U.S. Department of Defense for navigation purposes. Today, GPS is in wide use for consumer and business purposes, such as navigation for drivers, boaters and hikers. It utilizes satellites orbiting the earth at 10,900 miles to enable users to pinpoint precise locations using small, electronic wireless receivers. GPS: See “Global Positioning System (GPS).”


Groups: User-defined collections of people who shares common interests and ideas, such as music, books, art and other similar topics, as seen on Facebook. Groupware: A type of software that enables various people on a network to contribute to one document at the same time, sharing ideas, molding the final product and monitoring its progress along the way. Groupware is a new way of group “thinking” without physical meetings. Lotus Notes pioneered this market. Guild: An affiliation (or team) of users within a virtual environment, usually with a hierarchical structure of leaders. Also known as Clans. Handheld Devices Markup Language (HDML): A text-based markup language designed for display on a smaller screen (e.g., a cellular phone, PDA or pager). Enables the mobile user to send, receive and redirect e-mail as well as access the Internet (HDML-enabled web sites only). Handheld Game Console: A piece of gaming hardware with a built-in display, speakers and input controls. These devices use either cartridge-based to mini-optical media for content. Later generations of handheld devices also incorporated wireless connectivity abilities. Examples include the Nintendo GameBoy and the Sony PlayStation Portable (PSP). Handle: A user’s nickname in a digital service. Also referred to as a Gamertag. Haptics: A technology in which a user of electronics, wireless devices and electronic games experiences unique sensations from a video game interface or a touchscreen, such as one might find on a smartphone. Advanced touchscreens using haptics can enable the user to feel the sensation of clicks on an icon, vibrations and other types of touch sensations. Hashtags: Topics that are categorized by userdefined topics. The most used topics eventually climb in popularity and can be seen by more members of the Twitter community.


HDSL: See “High-Data-Rate Digital Subscriber Line (HDSL).” Helper Applications: Applications that allow the user to view or play downloadable files. Hertz: A measure of frequency equal to one cycle per second. Most radio signals operate in ranges of megahertz or gigahertz. High-Data-Rate Digital Subscriber Line (HDSL): High-data-rate DSL, delivering up to T1 or E1 speeds. High-Definition Multi-Media Interface (HDMI): An industry-standard interface to conduct uncompressed, all-digital audio and video signals into high definition entertainment components including HDTV. The goal is to enable consumer entertainment devices to display high quality, high-definition content. HDMI is backward-compatible with earlier DVI equipment, so that HDMI can HDMI equipment can display video received from DVI products. Hit: On the Internet, a single request from a web browser for something from a web server, e.g., a request for text or graphics on a web page. Hits are often confused with unique users when counting traffic on an Internet site. A unique user is one visitor during one website access period. That user is likely to make multiple hits during one visit, as he or she goes to various pages within a site. Each switch to a new page constitutes a hit. Hosting: Maintaining a computer application for a third party. Hosting may include databases, web sites and proprietary applications. Hot Spot: A location where access to the Internet is available via Wi-Fi. HTML: See “Hypertext Markup Language (HTML).” HTTP: See “Hypertext Transfer Protocol (HTTP).”

HDMI: See “High-Definition Multi-Media Interface (HDMI).”

Hyperlink: On the Internet, an element in a web page that links to another page or to another place in the same document. Generally, the user clicks on the hyperlink in order to follow it.

HDML: See “Handheld Devices Markup Language (HDML).”

Hypertext Markup Language (HTML): A language for coding text for viewing on the World



Wide Web. HTML is unique because it enables the use of hyperlinks from one site to another, creating a web.

sewers and other assets necessary for public accommodation and utilities. 3) The underlying base of a system or network.

Hypertext Transfer Protocol (HTTP): The protocol used most frequently on the World Wide Web to move hypertext files between clients and servers on the Internet.

Instant Messaging (IM): A type of e-mail that is viewed and then deleted. IM is used between opt-in networks of people for leisure or business purposes.

iAd: Apple’s mobile advertising service. iAd inserts banner advertisements in games or applications. Revenue is provided on a per-click or per-impression basis. IM: See “Instant Messaging (IM).” Impressions: In Internet advertising, the total number of times an ad is displayed on a web page. Impressions are not the same as “hits,” which count the number of times each page or element in a page is retrieved. Since a single complicated page on a web site could consist of five or more individual elements, including graphics and text, one viewer calling up that page would register multiple hits but just a single impression. Industry Code: A descriptive code assigned to any company in order to group it with firms that operate in similar businesses. Common industry codes include the NAICS (North American Industrial Classification System) and the SIC (Standard Industrial Classification), both of which are standards widely used in America, as well as the International Standard Industrial Classification of all Economic Activities (ISIC), the Standard International Trade Classification established by the United Nations (SITC) and the General Industrial Classification of Economic Activities within the European Communities (NACE). Information Technology (IT): The systems, including hardware and software, that move and store voice, video and data via computers and telecommunications. Infotainment: Programming which combines information with entertainment. It most often refers to television programming or web-based programming that informs the viewer while extolling the virtues of a product or service that is for sale. Infrastructure: 1) The equipment that comprises a system. 2) Public-use assets such as roads, bridges,

Integrated Circuit (IC): Another name for a semiconductor, an IC is a piece of silicon on which thousands (or millions) of transistors have been combined. Integrated Digital Network (IDN): A network that uses both digital transmission and digital switching. Integrated Services Digital Networks (ISDN): Internet connection services offered at higher speeds than standard “dial-up” service. While ISDN was considered to be an advanced service at one time, it has been eclipsed by much faster DSL, cable modem and T1 line service. Intellectual Property (IP): The exclusive ownership of original concepts, ideas, designs, engineering plans or other assets that are protected by law. Examples include items covered by trademarks, copyrights and patents. Items such as software, engineering plans, fashion designs and architectural designs, as well as games, books, songs and other entertainment items are among the many things that may be considered to be intellectual property. (Also, see “Patent.”) Interactive: In entertainment, advertising and communications, interactive refers to systems that enable the viewer or user to interact via a response or two-way communication. For example, interactive television advertising may enable the viewer to respond via a set-top box, immediately purchasing the item being advertised. Interactive TV (ITV): Allows two-way data flow between a viewer and the cable TV system. A user can exchange information with the cable system—for example, by ordering a product related to a show he/she is watching or by voting in an interactive survey. Interactive Video On Demand (IVOD): An extension of VOD that offers many of the functions typically provided by VCRs, such as pause, fast forward and fast rewind. Through a set-top box, the IVOD customer can browse, select and purchase


products; avoid or select advertisements; and investigate additional details about news events. Interface: Refers to (1) a common boundary between two or more items of equipment or between a terminal and a communication channel, (2) the electronic device that interconnects two or more devices or items of equipment having similar or dissimilar characteristics or (3) the electronic device placed between a terminal and a communication channel to protect the network from the hazard of excess voltage levels. Internet: A global computer network that provides an easily accessible way for hundreds of millions of users to send and receive data electronically when appropriately connected via computers or wireless devices. Access is generally through HTML-enabled sites on the World Wide Web. Also known as the Net.


Internet2: An advanced networking consortium led by the U.S. research and education community that develops and deploys cutting edge network applications. Intranet: A network protected by a firewall for sharing data and e-mail within an organization or company. Usually, intranets are used by organizations for internal communication. iOS: Apple’s proprietary operating system for its iPhone and iPad mobile devices. IP: See “Intellectual Property (IP).” IP Number/IP Address: A number or address with four parts that are separated by dots. Each machine on the Internet has its own IP (Internet protocol) number, which serves as an identifier. IP VOD: See “VOD-Over-IP.”

Internet Appliance: A non-PC device that connects users to the Internet for specific or general purposes. A good example is an electronic game machine with a screen and Internet capabilities.

IPTV: See “Internet Protocol Television (IPTV).” IRC: See “Internet Relay Chat (IRC).”

Internet Protocol (IP): A set of tools and/or systems used to communicate across the World Wide Web.

ISDN: See “Integrated Services Digital Networks (ISDN).”

Internet Protocol Television (IPTV): Television delivered by Internet-based means such as fiber to the home (FTTH) or a very high speed DSL. Microsoft is a leading provider of advanced IPTV software. SBC and BT are two leading telecom firms that are using Microsoft's new software to offer television services over high speed Internet lines.

IT: See “Information Technology (IT).”

Internet Relay Chat (IRC): A central, text-based chat server that can be subdivided into individual channels.

ITV: See “Interactive TV (ITV).” Java: A programming language developed by Sun Microsystems that allows web pages to display interactive graphics. Any type of computer or operating systems can read Java. Kbps: One thousand bits per second. Kilobyte: One thousand (or 1,024) bytes.

Internet Service Provider (ISP): A company that sells access to the Internet to individual subscribers. Leading examples are MSN and AOL. Internet Sharing Programs: Internet networks that allow users to share files and programs, in spite of possible copyright restrictions (e.g., Napster, before the federal ruling that barred it from downloading music files free of charge). Internet Telephony: See “Voice Over Internet Protocol (VOIP).”

Kilohertz (kHz): A measure of frequency equal to 1,000 Hertz. Lag: A delay in communications between a source (usually a PC game) and its destination (typically a server). High amounts of lag can be detrimental in reflex-based games such as first person shooters. Latency: The measure of time it takes for a packet to be sent from a source to its destination, typically measure in milliseconds.


Like: The action of approving of a specific piece of content on the Internet by clicking on a special image or link. Liking content helps to notify others of popular content that users think should be shared. Examples include Facebook content or web sites such as Digg or Reddit. LinkedIn: A social media service that allows business-minded users to network with one another. Features include work histories, job recommendations and spaces to list employmentrelated skills. LINUX: An open, free operating system that is shared readily with millions of users worldwide. These users continuously improve and add to the software's code. It can be used to operate computer networks and Internet appliances as well as servers and PCs. Liquid Crystal Display (LCD): A digital screen composed of liquid crystal cells that change luminosity when exposed to an electric field. The newest LCDs have a higher resolution and use less power than conventional displays. Local Area Network (LAN): A computer network that is generally within one office or one building. A LAN can be very inexpensive and efficient to set up when small numbers of computers are involved. It may require a network administrator and a serious investment if hundreds of computers are hooked up to the LAN. A LAN enables all computers within the office to share files and printers, to access common databases and to send e-mail to others on the network. Local Search Apps: Mobile device applications that search for relevant businesses and other locations based on the user’s geographical location. Search results are often rated by other users to identify the most popular destinations. Examples include Yelp and Citysearch. LOHAS: Lifestyles of Health and Sustainability. A marketing term that refers to consumers who choose to purchase and/or live with items that are natural, organic, less polluting, etc. Such consumers may also prefer products powered by alternative energy, such as hybrid cars. Magnetoresistive Random Access Memory (MRAM): A non-volatile computer memory


technology in which data is stored by magnetic storage elements, as opposed to traditional electric charge or current flows. MRAM speed is faster than both DRAM and Flash memory. Mass Media: Refers to all media that disseminate information throughout the world, including television, radio, film, print, photography and electronic media. Massively Multiplayer Online Role Playing Games (MMORPG): A genre of games in which users from anywhere in the world can connect to a central server, which hosts a virtual game environment. Players can then interact with one another in cooperative or adversarial game settings. Users often pay monthly subscription fees to access the content. Mbps (Megabits per second): One million bits transmitted per second. Media: Used loosely to refer to the entire communications system of reporters, editors, producers, print publications, broadcast programs, magazines and online publications. Megabytes: One million bytes, or 1,024 kilobytes. Megahertz (MHz): A measure of frequency equal to 1 million Hertz. Meme: Content that spreads rapidly through Internet communities such as social networking web sites to achieve a high level of popularity. Microprocessor: A computer on a digital semiconductor chip. It performs math and logic operations and executes instructions from memory. (Also known as a central processing unit or CPU.) MID: See “Mobile Internet Device (MID).” Middleware: Software that interprets requests between applications. Also used to describe software that helps an application communicate with an underlying operating system. Generally, middleware integrates various types of systems by acting as a conversion or translation layer. Millenials: See “Generation Y.” MIMO (Multiple Input Multiple Output): See “802.11n (MIMO).”


MMO: See “Massively Multiplayer Online Role Playing Games (MMORPG).” MMORPG: See “Massively Multiplayer Online Role Playing Games (MMORPG).” Mobile Banking: Apps that allow users to check account balances, transfer money and sometimes deposit checks using smartphones or tablets. Mobile Internet Device (MID): A small, personal, portable device that connects wirelessly to the Internet. Intel is a leading proponent of new devices that are mobile and convenient, and that enjoy powerful chips with long battery life. Moblog: Mobile blog. This is a blog created by cell phone or other mobile device. It often consists largely of photos taken by a cell phone's built-in camera. Also, see “Blog (Web Log).” Modem: A device that allows a computer to be connected to a phone line, which in turn enables the computer to receive and exchange data with other machines via the Internet.


Multitasking: The practice in which mobile devices run processes in the background while other applications are brought to the foreground. Multi-User Dungeon (MUD): Alternatively, MultiUser Dimension or Multi-User Domain. A text-based MMORPG which served as a precursor to modern graphical MMORPGs. Music Apps: Mobile device applications that allow users of smartphones and tablets to play music provided by Internet music providers, such as Pandora, Slacker Radio or Spotify. MySpace: A social media service that allows users to post comments and other content on each other’s pages. MySpace allows users to embed media such as videos and audio content within their pages. NAICS: North American Industrial Classification System. See “Industry Code.” Network: In computing, a network is created when two or more computers are connected. Computers may be connected by wireless methods, using such technologies as 802.11b, or by a system of cables, switches and routers.

Moderator: An overseer with special privileges to ensure that other users follow predetermined rules on a forum or in a chat room. Also known as an Administrator.

Network Personal Video Recording (nPVR): See “Server-Based SVOD Programming.”

Motion Sensor: A piece of hardware that detects the direction (and sometimes force) of a user’s motion by using a camera or accelerometer. Sometimes used by consoles or handheld gaming devices to add another dimension of interactivity. Examples include the Microsoft XBox Kinect, Nintendo Wii controller and the Sony PlayStation Move.

New Media: A wide array of digital communication technologies, including Internet development tools and services, desktop and portable personal computers, workstations, servers, audio/video compression and editing equipment, graphics hardware and software, high-density storage services and video conferencing systems.

Multimedia: Refers to a presentation using several different media at once. For example, an encyclopedia in CD-ROM format is generally multimedia because it features written text, video and sound in one package.

Nielsen Ratings: Ratings created by ACNielsen, a company engaged in television audience ratings and other market research.

Multimedia Messaging System (MMS): See “Text Messaging.” Multiplayer: A genre of games that can be played cooperatively with (or adversarially against) others.

Notifications: Alerts sent to Facebook users to notify them of updates to relevant content, such as replies by others to things they have posted. nPVR: See “Network Personal Video Recording (nPVR).” Object Technology: By merging data and software into “objects,” a programming system becomes object-oriented. For example, an object called


“weekly inventory sold” would have the data and programming needed to construct a flow chart. Some new programming systems–including Java–contain this feature. Object technology is also featured in many Microsoft products. See “Java.” Office Productivity Apps: Applications that allow users to create or edit documents used by PC office suites (such as Microsoft Office). Often have limited functionality, but allow modifications on the fly. Open Source: A program production concept in which users have access to a base source code and can contribute to its development. The resulting products are often free and can be further modified by a user-driven community. Operating System (OS): The software that allows applications like word processors or web browsers to run on a computer. For example, Windows 2000 is an operating system. Organic LED (OLED): A type of electronic display based on the use of organic materials that produce light when stimulated by electricity. Also see “Polymer,” “Polymer Light Emitting Diode (PLED),” “Small Molecule Organic Light Emitting Diode (SMOLED)” and “Dendrimer.”


PC: See “Personal Computer (PC).” PDA: See “Personal Digital Assistant (PDA).” Peer-to-Peer (P2P): Refers to a connection between computers that creates equal status between the computers. P2P can be used in an office or home to create a simple computer network. However, P2P more commonly refers to networks of computers that share information online. For example, peer-to-peer music sharing networks enable one member to search the hard drives of other members to locate music files and then download those files. These systems can be used for legal purposes. Nonetheless, they became notorious as systems that enable members to collect music and videos for free, circumventing copyright and other legal restrictions. At one time Napster was widely known as a P2P music system that enabled users to circumvent copyright. Pen & Paper: A non-digital genre of games that is played by writing down character statistics and other related material on pieces of paper. Mostly used in RPG settings. A prominent example is Dungeons & Dragons. Personal Communication Service (PCS): A type of cellular mobile telephone service.

P2P: See “Peer-to-Peer (P2P).”

Personal Computer (PC): An affordable, efficient computer meant to be used by one person and is often connected to a local area network (LAN) for communication with a group of PCs in an office or home.

Parental Guidelines: A rating system established by the television industry in 1997, which gives parents information about the content and ageappropriateness of television programming.

Personal Digital Assistant (PDA): A handheld or pocket-size device containing address and calendar information, as well as e-mail, games and other features. A Blackberry is a PDA.

Patent: An intellectual property right granted by a national government to an inventor to exclude others from making, using, offering for sale, or selling the invention throughout that nation or importing the invention into the nation for a limited time in exchange for public disclosure of the invention when the patent is granted. In addition to national patenting agencies, such as the United States Patent and Trademark Office, and regional organizations such as the European Patent Office, there is a cooperative international patent organization, the World Intellectual Property Organization, or WIPO, established by the United Nations.

Personal Television (PTV): Television programming that has been manipulated to a viewer's personal taste. For example, the TiVo service allows viewers to eliminate commercials, watch programming stored in memory or watch selected real-time moments in slow motion.

Organic Polymer: See “Polymer.” OS: See “Operating System (OS).”

Personal Video Recorder (PVR): See “Digital Video Recorder (DVR).” Personalized VOD Entertainment: A VOD service that automatically detects household television viewing interests by monitoring the channel-surfing


behavior of residents. The system uses this viewing data to select programming relevant to the household. The service can also deliver custom VOD libraries to PVRs. Petabyte: 1,024 terabytes, or about 1 million gigabytes. Petaflop: A measure of computing speed equal to 1 quadrillion floating point operations per second. PHP: Personal Home Page, or PHP Hypertext Preprocessor. A software programming language. It is in the category of scripting languages, which means that the code within a PHP program is interpreted by other software when needed. Ping (Apple): A social media service that can be accessed using Apple’s music program, iTunes. Users can share news of music purchases and reviews with their friends. Ping (Packet): A simple data transmission used to determine the latency speed between a source and its destination. Player vs. Player (PvP): A genre of games that features competitive, adversarial gameplay that pits an individual or a group against others. PLED: See “Polymer Light Emitting Diode (PLED).” Podcasting: The creation of audio files as webcasts. The name comes from the ability of these files to be used on iPods and portable MP3 players. They can also be listened to on personal computers. Podcasts can be anything from unique radio-like programming to sales pitches to audio press releases. Audio RSS (Real Simple Syndication) enables the broadcast of these audio files to appropriate parties. Also see “Real Simple Syndication (RSS),” “Video Blog (VLOG)” and “Blog (Web Log).” P-OLED: See “Polymer Light Emitting Diode (PLED).”


(smaller, simpler molecules) that are joined together by a chemical bond. Some polymers are natural. For example, rubber is a natural polymer. Scientists have developed ways to manufacture synthetic polymers from organic materials. Plastic is a synthetic polymer. Polymer Light Emitting Diode (PLED): An advanced technology that utilizes plastics (polymers) for the creation of electronic displays (screens). It is based on the use of organic polymers which emit light when stimulated with electricity. They are solution processable, which means they can be applied to substrates via ink jet printing. Also referred to as P-OLEDs. POP: An acronym for both “Point of Presence” and “Post Office Protocol.” Point of presence refers to a location that a network can be connected to (generally used to count the potential subscriber base of a cellular phone system). Post office protocol refers to the way in which e-mail software obtains mail from a mail server. Port: An interface (or connector) between the computer and the outside world. The number of ports on a communications controller or front-end processor determines the number of communications channels that can be connected to it. The number of ports on a computer determines the number of peripheral devices that can be attached to it. Portal: A comprehensive web site that is designed to be the first site seen when a computer logs on to the web. Portal sites are aimed at broad audiences with common interests and often have links to e-mail usage, a search engine and other features. Yahoo! and msn.com are portals. Profile: A Facebook user’s home page which lists their biographical information and pictures. Protocol: A set of rules for communicating between computers. The use of standard protocols allows products from different vendors to communicate on a common network. PTV: See “Personal Television (PTV).”

Polymer: An organic or inorganic substance of many parts. Most common polymers, such as polyethylene and polypropylene, are organic. Organic polymers consist of molecules from organic sources (carbon compounds). Polymer means many parts. Generally, a polymer is constructed of many structural units

PVR: See “Personal Video Recorder (PVR).” R&D: Research and development. Also see “Applied Research” and “Basic Research.”


Raid: An event within a MMORPG wherein a large numbers of players are required to defeat an enemy or overcome an obstacle. RAM: See “Random Access Memory (RAM).” Random Access Memory (RAM): Computer memory used to hold programs and data temporarily.


Router: An electronic device that enables networks to communicate with each other. For example, the local area network (LAN) in an office connects to a router to give the LAN access to an Internet connection such as a T1 or DSL. Routers can be bundled with several added features, such as firewalls. SDSL: See “Digital Subscriber Line (DSL).”

Ratings/Rating Points/Ratings Share: The rating of a medium is its audience size expressed as a percentage of the measured market, where one rating point is equivalent to 1% of the base. Ratings are often referred to as “percent coverage.” A television show with a 22% share has 22 points, or 22% of the total TV audience within its market. Real Audio: A helper software application that enables the user to hear real-time audio via the Internet. Real Simple Syndication (RSS): Uses XML programming language to let web logs and other data be broadcast to appropriate web sites and users. Formerly referred to as RDF Site Summary or Rich Site Summary, RSS also enables the publisher to create a description of the content and its location in the form of an RSS document. Also useful for distributing audio files. See “Podcasting.” Real Time: A system or software product specially designed to acquire, process, store and display large amounts of rapidly changing information almost instantaneously, with microsecond responses as changes occur. Recommendation-Based VOD: See “Personalized VOD Entertainment.” Requests: A function used to ask permission for one user to follow or become another’s friend on social media services. This is often required to be able to see content that is hidden for non-approved users. Retweet: A reposted Tweet to be shared with a different user’s list of friends on Twitter. Role-Playing Game (RPG): A genre of games in which players assume the role of a character within a storyline. Players usually have the ability to choose how the character and the story develops.

Semiconductor: A generic term for a device that controls electrical signals. It specifically refers to a material (such as silicon, germanium or gallium arsenide) that can be altered either to conduct electrical current or to block its passage. Carbon nanotubes may eventually be used as semiconductors. Semiconductors are partly responsible for the miniaturization of modern electronic devices, as they are vital components in computer memory and processor chips. The manufacture of semiconductors is carried out by small firms, and by industry giants such as Intel and Advanced Micro Devices. Serial Line Internet Protocol (SLIP): The connection of a traditional telephone line, or serial line, and modem to connect a computer to an Internet site. Server: A computer that performs and manages specific duties for a central network such as a LAN. It may include storage devices and other peripherals. Competition within the server manufacturing industry is intense among leaders Dell, IBM, HP and others. Server-Based SVOD Programming: Programming that is delivered directly to the customer's TV from where it is stored on the content provider's servers. In contrast, non-server-based SVOD (satellite TV) needs a storage device at the customer's location (such as a PVR or DVR) to store and play VOD content for the viewer's TV. Server-based SVOD surpasses non-server-based SVOD in its ability to simultaneously send or receive more than one video stream to or from the customer. Set-Top Box: Sits on top of a TV set and provides enhancement to cable TV or other television reception. Typically a cable modem, this box may enable interactive enhancements to television viewing. For example, a cable modem is a set-top box that enables Internet access via TV cable. See “Cable Modem.”


Share: In broadcasting, the percentage of television households tuned into a particular program or category of programming. The higher the share, the larger the amount that can be charged for advertising on the program. Also, with regard to the Internet, a web site feature that allows users to share content with others through e-mail or social networks. Content can include video, images, article links or other similar media. Shareware: Software that is available for users to download for free from the Internet, usually with the expectation that they will register or pay for the software if they continue to use it. Many shareware programs are set to expire after a period of time. Shockwave: An authoring tool that allows multimedia presentations to appear on the Internet. Shockwave enables interactive graphics, sound and animation to be viewed on the web. Short Messaging System (SMS): See “Text Messaging.” SIC: Standard Industrial Classification. See “Industry Code.” Simple Mail Transfer Protocol (SMTP): The primary form of protocol used in the transference of e-mail. Simple Object Access Protocol (SOAP): A method for applications to communicate with each other using HTTP web protocols. SOAP is an important protocol in web services. Singleplayer: A genre of games that are played by a single user. SLIP: See “Serial Line Internet Protocol (SLIP).” Slugs: Small graphical icons that are frequently used in order to establish a visual language. They often function as buttons, such as sound slugs, which inform the user of the size of a sound file and, when clicked, download the file. Small Molecule Organic Light Emitting Diode (SMOLED): A type of organic LED that relies on expensive manufacturing methods. Newer technologies are more promising. See “Polymer” and “Polymer Light Emitting Diode (PLED).”


Smartphones: Mobile devices that have the capability to perform complex tasks and run usergenerated programs. Newer devices include highspeed Internet access by connecting to wireless data services. Examples include Apple’s iPhone, Research in Motion’s BlackBerry and various devices with Google’s Android operating system. SMOLED: See “Small Molecule Organic Light Emitting Diode (SMOLED).” SOAP: See “Simple Object Access Protocol (SOAP).” Social Media (Social Networks): Sites on the Internet that feature user generated content (UGC). Such media include wikis, blogs and specialty web sites such as MySpace.com, Facebook, YouTube, Yelp and Friendster.com. Social media are seen as powerful online tools because all or most of the content is user-generated. Software as a Service (SaaS): Refers to the practice of providing users with software applications that are hosted on remote servers and accessed via the Internet. Excellent examples include the CRM (Customer Relationship Management) software provided in SaaS format by Salesforce. An earlier technology that operated in a similar, but less sophisticated, manner was called ASP or Application Service Provider. Strategy: A genre of games in which players must make tactical choices to determine the outcome of the game. Game formats can either be turn-based, where the player has time to determine the next course of action between turns, or real-time (RTS), where the player must make decisions on the fly. Streaming Media: One-way audio and/or video that is compressed and transmitted over a data network. The media is viewed or heard almost as soon as data is fed to the receiver; there is usually a buffer period of a few seconds. Subscribe: The act of indicating one’s interest in content in order to receive notifications of future updates. Subscriber: A term used interchangeably with household in describing cable, Internet access or telephone customers.


Super Audio Compact Disc (SACD): A technology that offers high-resolution digital audio. Switch: A network device that directs packets of data between multiple ports, often filtering the data so that it travels more quickly. Switched Multimegabit Data Service (SMDS): A method of extremely high-speed transference of data. Symbian: An open source operating system used by Nokia for its cell phones. T1: A standard for broadband digital transmission over phone lines. Generally, it can transmit at least 24 voice channels at once over copper wires, at a high speed of 1.5 Mbps. Higher speed versions include T3 and OC3 lines. T3: Transmission over phone lines that supports data rates of 45 Mbps. T3 lines consist of 672 channels, and such lines are generally used by Internet service providers. They are also referred to as DS3 lines. Tablets: Mobile devices that offer similar functionality as smartphones, except with a larger viewing area and more complex processors but without the ability to make phone calls. Examples include the Apple iPad and Samsung Galaxy tablet. Tagging: A method of describing web sites with simple words so that links can be grouped by categories and easily found again in the future for access. Also, groups of tagged links can be shared for viewing by others. See http: //del.icio.us. TCP/IP: Transmission Control Protocol/Internet Protocol. The combination of a network and transport protocol developed by ARPANet for internetworking IP-based networks. Terabyte: A measure of data equal to 1,024 gigabytes, or about 1 trillion bytes of data. Teraflop: A measure of computing speed equal to 1 trillion floating-point operations per second. Tethering: The practice of connecting a smartphone to a laptop or PC with the goal of using the phone’s mobile network as a broadband connection. Text Messaging: The transmission of very short, text messages in a format similar to e-mail. Generally,


text messaging is used as an additional service on cell phones. The format has typically been SMS (Short Messaging System), but a newer standard is evolving: MMS (Multimedia Messaging System). MMS can transmit pictures, sound and video as well as text. Text-based: A genre of games that used limited to no visual graphics. Environmental descriptions are instead laid out in imaginative text, and players can only control or manipulate the virtual world through user-written commands. Thin Client: In server applications, an application designed to be especially small so that the bulk of the data processing occurs on the server. Third Person Perspective: A genre of games that typically shows a part or the entire body of a character with an “over the shoulder” point of view. Third Screen: Refers to the cell phone as a viewing device that is beyond the two primary screens used by consumers--the TV and the computer monitor. Trending Topics: Categories of content that are marked by hashtags on Twitter. The most popular trending topics can be seen by more members of the Twitter community. Turn-based: A genre of games that allows players to act based on turns rather than in real time. Tweet: A 140 character (or less) post on Twitter. Twitter: A social media service that emphasizes microblogging, or shared posts (known as Tweets) that are 140 characters or less in length. Users follow others to subscribe to their content, and can repost (Retweet) content to share with their own followers. Ultrawideband (UWB): A means of low-power, limited-range wireless data transmission that takes advantage of bandwidth set aside by the FCC in 2002. UWB encodes signals in a dramatically different way, sending digital pulses in a relatively secure manner that will not interfere with other wireless systems that may be operating nearby. It has the potential to deliver very large amounts of data to a distance of about 230 feet, even through doors and other obstacles, and requires very little power. Speeds are scalable from approximately 100 Mbps to 2Gbps. UWB works on the 802.15.3 IEEE specification.


Uniform Resource Locator (URL): The address that allows an Internet browser to locate a homepage or web site. Universal Serial Bus (USB): A connection port to computers and other devices. USB has become a standard receptacle to connect to mice, cameras, printers and other peripherals. USB 1.1 could achieve data transfer speeds of about 12Mbps. The newer USB 2.0 standard us a very high speed specification with the potential to read 480 Mbps.


top device can be used to digitally record a broadcast for replay at a future date. Viral Content: A phenomenon wherein a piece of media content, usually a picture, video or news story, quickly becomes popular in the Internet community. Viral content is usually spread user to user by word of mouth. Virtual Private Network (VPN): Cordons off part of a public network to create a private LAN.

UNIX: A multi-user, multitasking operating system that runs on a wide variety of computer systems, from PCs to mainframes.

Virtual Reality: A life-like scene, representation or world that has been generated by computers. The website secondlife.com is a well known example.

URL: See “Uniform Resource Locator (URL).”

Virtual Server: A technology in which one server is operated as though it were several servers. The one, or “host” server, runs an application known as a “hypervisor” which creates one or more virtual machines. Virtualized servers often run as many as eight different software applications each, opposed to only one application on standard servers. The result is much higher efficiency and the need for fewer total servers.

USB: See “Universal Serial Bus (USB).” User Generated Content (UGC): Data contributed by users of interactive web sites. Such sites can include wikis, blogs, entertainment sites, shopping sites or social networks such as Facebook. UGC data can also include such things as product reviews, photos, videos, comments on forums, and how-to advice. Also see “Social Media (Social Networks).” Utility Computing: See “Cloud Computing.”

Virtual Storage Access Method (VSAM): A data storage and retrieval mechanism designed to maintain large quantities of data on external disks or drums on computers designed for virtual storage systems.

UWB: See “Ultrawideband (UWB).” Virtualization (in servers): See “Virtual Server.” Video Blog (VLOG): The creation of video files as webcasts. VLOGs can be viewed on personal computers and wireless devices that are Internetenabled. They can include anything from unique TVlike programming to sales pitches to music videos, news coverage or audio press releases. Online video is one of the fastest-growing segments in Internet usage. Leading e-commerce companies such as Microsoft, through its MSN service, Google and Yahoo!, as well as mainstream media firms such as Reuters, are making significant investments in online video services. Real Simple Syndication (RSS) enables the broadcasting of these files to appropriate parties. Also see “Real Simple Syndication (RSS),” “Podcasting” and “Blog (Web Log).” Video On Demand (VOD): A system that allows customers to request programs or movies over cable or the Internet. Generally, the customer can select from an extensive list of titles. In some cases, a set-

VLOG: See Video Blog (VLOG).” VOD: See Video On Demand (VOD).” VOD-Over-IP: VOD (video on demand) television viewing that is distributed via the Internet. Voice Mail: A sophisticated electronic telephone answering service that utilizes a computer. Voice mail enables users to receive faxes and phone messages and to access those messages from remote sites. Voice Over Internet Protocol (VOIP): The ability to make telephone calls and send faxes over IP-based data networks, i.e., real-time voice between computers via the Internet. Leading providers of VOIP service include independent firms Skype and Vonage. However, all major telecom companies, such as SBC are planning or offering VOIP service.


VOIP can offer greatly reduced telephone bills to users, since toll charges, certain taxes and other fees can be bypassed. Long-distance calls can pass to anywhere in the world using VOIP. Over the midterm, many telephone handsets, including cellular phones, will have the ability to detect wireless networks offering VOIP connections and will switch seamlessly between landline and VOIP or cellular and VOIP as needed. Voice-to-Text: Mobile device or PC functions that translate verbal commands into text. VOIP: See “Voice Over Internet Protocol (VOIP).” VPN: See “Virtual Private Network (VPN).” VSAM: See “Virtual Storage Access Method (VSAM).” Wall: Facebook’s area for users and their friends to share status updates, links, videos and other content. WAN: See “Wide Area Network (WAN).” WAP: See “Wireless Access Protocol (WAP).” Web 2.0: Generally refers to the evolving system of advanced services available via the Internet. These services include collaborative sites that enable multiple users to create content such as wikis, sites such as photo-sharing services that share data among large or small groups and sites such as Friendster and MySpace that enable consumers to form groups of people with similar interests. Common features of Web 2.0 are tagging, social networks and folksonomies. Web Page: A document on the World Wide Web that is identified by a URL. Web Services: Self-contained modular applications that can be described, published, located and invoked over the World Wide Web or another network. Web services architecture evolved from object-oriented design and is geared toward e-business solutions. Microsoft Corporation is focusing on web services with its .NET initiative. Also see “Extensible Markup Language (XML).” Web Site: A specific domain name location on the World Wide Web. Each site contains a homepage and usually consists of additional documents.


Weblog: See “Blog (Web Log).” Webmaster: Any individual who runs a web site. Webmasters generally perform maintenance and upkeep. webOS: Palm’s operating system for Palm smartphones. Wide Area Network (WAN): A regional or global network that provides links between all local area networks within a company. For example, Ford Motor Company might use a WAN to enable its factory in Detroit to talk to its sales offices in New York and Chicago, its plants in England and its buying offices in Taiwan. Also see “Local Area Network (LAN).” WiDi (Wireless Display): A technology that is primarily used to connect television sets to a computer and thus to the Internet, wirelessly. In that manner, a laptop, PC or other device can access a movie or video which will be beamed to the TV set for viewing. Intel is a major proponent of WiDi. Wi-Fi: A popular phrase that refers to 802.11b and other 802.11 specifications. See “802.11b (Wi-Fi).” Wi-Fi5: A popular phrase that refers to 802.11a. See “802.11a (Wi-Fi5).” Wiki: A web site that enables large or small groups of users to create and co-edit data. The best known example is Wikipedia, a high traffic web site that presents a public encyclopedia that is continuously written and edited by a vast number of volunteer contributors and editors who include both experts and enthusiasts in various subjects. Also, see “User Generated Content (UGC).” WiMAX (802.16): A wireless standard with exceptional speed and distance capabilities, officially known as the 802.16 standard. See “802.16 (WiMAX).” Wi-Fi stands for “World Interoperability for Microwave Access.” Windows Mobile: Microsoft’s operating system for Windows smartphones. Wireless: Transmission of voice, video or data by a cellular telephone or other wireless device, as opposed to landline, telephone line or cable. It


includes Wi-Fi, WiMAX and other local or longdistance wireless methods. Wireless Access Protocol (WAP): A technology that enables the delivery of World Wide Web pages in a smaller format readable by screens on cellular phones. Wireless Cable: A pay television service that delivers multiple programming services to subscribers equipped with special antennae and tuners. It is an alternative to traditional, wired cable TV systems. Wireless LAN (WLAN): A wireless local area network. WLANs frequently operate on 802.11enabled equipment (Wi-Fi). WLAN: See “Wireless LAN (WLAN).” World Wide Web: A computer system that provides enhanced access to various sites on the Internet through the use of hyperlinks. Clicking on a link displayed in one document takes you to a related document. The World Wide Web is governed by the World Wide Web Consortium, located at www.w3.org. Also known as the web. YouTube: A web site that allows any user to post video content to be shared with others. Other users can then rate or comment on the video to share their views. Most YouTube videos can be embedded in outside web sites for others to view without having to visit YouTube. The YouTube firm is owned by Google.




INTRODUCTION

PLUNKETT'S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC, the first edition of our guide to the games, mobile applications and social media field, is designed as a general source for researchers of all types. The data and areas of interest covered are intentionally broad, ranging from gaming and social media trends to emerging applications and technologies, to an in-depth look at the major firms (which we call “THE GAMES, APPS & SOCIAL MEDIA 200”) within the many segments that make up the games, apps and social media industry. This reference book is designed to be a general source for researchers. It is especially intended to assist with market research, strategic planning, employment searches, contact or prospect list creation and financial research, and as a data resource for executives and students of all types. PLUNKETT'S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC takes a rounded approach for the general reader. This book presents a complete overview of the games, applications and social media field (see “How To Use This Book”). For example, the prevalence of user-generated web content, social media, blogs, video, wikis and the impact of new technological platforms on electronic games are covered in exacting detail.

THE GAMES, APPS & SOCIAL MEDIA 200 is our grouping of the biggest, most successful corporations in all segments of the industry. Tens of thousands of pieces of information, gathered from a wide variety of sources, have been researched and are presented in a unique form that can be easily understood. This section includes thorough indexes to THE GAMES, APPS & SOCIAL MEDIA 200, by geography, industry, sales, brand names, subsidiary names and many other topics. (See Chapter 4.) Especially helpful is the way in which PLUNKETT'S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC enables readers who have no technological or financial background to readily compare the strategies, financial records and growth plans of games, applications and social media companies and major industry groups. You’ll see the mid-term financial record of each firm, along with the impact of earnings, sales and strategic plans on each company’s potential to fuel growth and provide investment and employment opportunities. No other source provides this book’s easy-tounderstand comparisons of growth, expenditures, technologies, corporations, research and many other items of great importance. The information within is crucial to people of all types who may be studying this, one of the most exciting industries in the world today.


By scanning the data groups and the unique indexes, you can find the best information to fit your personal research needs. The major companies are profiled and then ranked using several different groups of specific criteria. Which firms are the biggest employers? Which companies earn the most profits? These things and much more are easy to find. In addition to individual company profiles, an analysis of gaming, application and social media technologies and trends is provided. This book’s job is to help you sort through clear summaries of today’s technologies and trends in a quick and effective manner. Whatever your purpose for researching this field, you’ll find this book to be a valuable guide. Nonetheless, as is true with all resources, this volume has limitations that the reader should be aware of: •

Financial data and other corporate information can change quickly. A book of this type can be no more current than the data that was available as of the time of editing. Consequently, the financial picture, management and ownership of the firm(s) you are studying may have changed since the date of this book. For example, this almanac includes the most up-to-date sales figures and profits available to the editors as of early 2011. That means that we have typically used corporate financial data as of the end of 2010.

•

Corporate mergers, acquisitions and downsizing are occurring at a very rapid rate. Such events may have created significant change, subsequent to the publishing of this book, within a company you are studying.

•

Some of the companies in THE GAMES, APPS & SOCIAL MEDIA 200 are so large in scope and in variety of business endeavors conducted within a parent organization that we have been unable to completely list all subsidiaries, affiliations, divisions and activities within a firm’s corporate structure.

•

This volume is intended to be a general guide to a rapidly changing industry. That means that researchers should look to this book for an overview and, when conducting in-depth research, should contact the specific corporations or industry associations in question for the very latest changes and data. Where possible, we have


listed contact names, toll-free telephone numbers and Internet site addresses for the companies, government agencies and industry associations involved so that the reader may get further details without unnecessary delay. •

Industry data and statistics used in this book include the latest numbers available at the time of printing, generally through the end of 2010.

•

We have used exhaustive efforts to locate and fairly present accurate and complete data. However, when using this book or any other source for business and industry information, the reader should use caution and due diligence by conducting further research where it seems appropriate. We wish you success in your endeavors, and we trust that your experience with this book will be both satisfactory and productive.

Jack W. Plunkett Houston, Texas June 2011



HOW TO USE THIS BOOK

The two primary sections of this book are devoted first to an overview of the games, applications and social media industry and then to the “Individual Data Listings” for THE GAMES, APPS & SOCIAL MEDIA 200. If time permits, you should begin your research in the front chapters of this book. Also, you will find lengthy indexes in Chapter 4 and in the back of the book.

Video Tip For our brief video introduction to the Games, Apps and Social Media industry, see www.plunkettresearch.com/video/games. THE GAMES, APPLICATIONS AND SOCIAL MEDIA INDUSTRY Glossary: A short list of games, applications and social media industry terms. Chapter 1: Major Trends in the Games, Apps & Social Media Industry. This chapter presents an encapsulated view of the major trends that are creating rapid changes in the industry today.

Chapter 2: Games, Apps & Social Media Industry Statistics. This chapter contains an extensive set of industry statistics. Chapter 3: Games, Apps & Social Media Industry Contacts – Addresses, Telephone Numbers and Internet Sites. This chapter covers contacts for important government agencies and industry associations. Included are numerous web sites. THE GAMES, APPS & SOCIAL MEDIA 200 Chapter 4: THE GAMES, APPS & SOCIAL MEDIA 200: Who They Are and How They Were Chosen. The companies compared in this book were carefully selected from the games, mobile applications and social media industry, primarily in the United States but with a significant number of major non-U.S. firms also included. For a complete description, see THE GAMES, APPS & SOCIAL MEDIA 200 indexes in this chapter.


Individual Data Listings: Look at one of the companies in THE GAMES, APPS & SOCIAL MEDIA 200’s Individual Data Listings. You’ll find the following information fields: Company Name: The company profiles are in alphabetical order by company name. If you don’t find the company you are seeking, it may be a subsidiary or division of one of the firms covered in this book. Try looking it up in the Index by Subsidiaries, Brand Names and Selected Affiliations in the back of the book. Industry Code: Industry Group Code: An NAIC code used to group companies within like segments. (See Chapter 4 for a list of codes.) Business Activities: A grid arranged into six major industry categories and several sub-categories. A “Y” indicates that the firm operates within the sub-category. A complete Index by Industry is included in the beginning of Chapter 4. Types of Business: A listing of the primary types of business specialties conducted by the firm. Brands/Divisions/Affiliations: Major brand names, operating divisions or subsidiaries of the firm, as well as major corporate affiliations—such as another firm that owns a significant portion of the company’s stock. A complete Index by Subsidiaries, Brand Names and Selected Affiliations is in the back of the book. Contacts: The names and titles up to 27 top officers of the company are listed, including human resources contacts. Address: The firm’s full headquarters address, the headquarters telephone, plus toll-free and fax numbers where available. Also provided is the World Wide Web site address. Financials: Annual Sales (2010 or the latest fiscal year available to the editors, plus up to four previous years): These are stated in thousands of dollars (add three zeros if you want the full number). This figure represents consolidated worldwide sales from all operations. 2010 figures may be estimates. Annual Profits (2010 or the latest fiscal year available to the editors, plus up to four previous years): These are stated in thousands of dollars (add three zeros if you want the full number). This figure represents consolidated, after-tax net profit from all operations. 2010 figures may be estimates.


Stock Ticker, International Exchange, Parent Company: When available, the unique stock market symbol used to identify this firm’s common stock for trading and tracking purposes is indicated. Where appropriate, this field may contain “private” or “subsidiary” rather than a ticker symbol. If the firm is a publicly-held company headquartered outside of the U.S., its international ticker and exchange are given. If the firm is a subsidiary, its parent company is listed. Total Number of Employees: The approximate total number of employees, worldwide, as of the end of 2010 (or the latest data available to the editors). Apparent Salaries/Benefits: (The following descriptions generally apply to U.S. employers only.) A “Y” in appropriate fields indicates “Yes.” Due to wide variations in the manner in which corporations report benefits to the U.S. Government’s regulatory bodies, not all plans will have been uncovered or correctly evaluated during our effort to research this data. Also, the availability to employees of such plans will vary according to the qualifications that employees must meet to become eligible. For example, some benefit plans may be available only to salaried workers—others only to employees who work more than 1,000 hours yearly. Benefits that are available to employees of the main or parent company may not be available to employees of the subsidiaries. In addition, employers frequently alter the nature and terms of plans offered. NOTE: Generally, employees covered by wealthbuilding benefit plans do not fully own (“vest in”) funds contributed on their behalf by the employer until as many as five years of service with that employer have passed. All pension plans are voluntary—that is, employers are not obligated to offer pensions. Pension Plan: The firm offers a pension plan to qualified employees. In this case, in order for a “Y” to appear, the editors believe that the employer offers a defined benefit or cash balance pension plan (see discussions below).The type and generosity of these plans vary widely from firm to firm. Caution: Some employers refer to plans as “pension” or “retirement” plans when they are actually 401(k) savings plans that require a contribution by the employee. • Defined Benefit Pension Plans: Pension plans that do not require a contribution from the employee are infrequently offered. However, a few companies, particularly larger employers in high-profit-margin industries, offer defined benefit pension plans where the employee is


guaranteed to receive a set pension benefit upon retirement. The amount of the benefit is determined by the years of service with the company and the employee’s salary during the later years of employment. The longer a person works for the employer, the higher the retirement benefit. These defined benefit plans are funded entirely by the employer. The benefits, up to a reasonable limit, are guaranteed by the Federal Government’s Pension Benefit Guaranty Corporation. These plans are not portable—if you leave the company, you cannot transfer your benefits into a different plan. Instead, upon retirement you will receive the benefits that vested during your service with the company. If your employer offers a pension plan, it must give you a summary plan description within 90 days of the date you join the plan. You can also request a summary annual report of the plan, and once every 12 months you may request an individual benefit statement accounting of your interest in the plan. • Defined Contribution Plans: These are quite different. They do not guarantee a certain amount of pension benefit. Instead, they set out circumstances under which the employer will make a contribution to a plan on your behalf. The most common example is the 401(k) savings plan. Pension benefits are not guaranteed under these plans. • Cash Balance Pension Plans: These plans were recently invented. These are hybrid plans—part defined benefit and part defined contribution. Many employers have converted their older defined benefit plans into cash balance plans. The employer makes deposits (or credits a given amount of money) on the employee’s behalf, usually based on a percentage of pay. Employee accounts grow based on a predetermined interest benchmark, such as the interest rate on Treasury Bonds. There are some advantages to these plans, particularly for younger workers: a) The benefits, up to a reasonable limit, are guaranteed by the Pension Benefit Guaranty Corporation. b) Benefits are portable—they can be moved to another plan when the employee changes companies. c) Younger workers and those who spend a shorter number of years with an employer may receive higher benefits than they would under a traditional defined benefit plan. ESOP Stock Plan (Employees’ Stock Ownership Plan): This type of plan is in wide use. Typically, the plan borrows money from a bank and uses those


funds to purchase a large block of the corporation’s stock. The corporation makes contributions to the plan over a period of time, and the stock purchase loan is eventually paid off. The value of the plan grows significantly as long as the market price of the stock holds up. Qualified employees are allocated a share of the plan based on their length of service and their level of salary. Under federal regulations, participants in ESOPs are allowed to diversify their account holdings in set percentages that rise as the employee ages and gains years of service with the company. In this manner, not all of the employee’s assets are tied up in the employer’s stock. Savings Plan, 401(k): Under this type of plan, employees make a tax-deferred deposit into an account. In the best plans, the company makes annual matching donations to the employees’ accounts, typically in some proportion to deposits made by the employees themselves. A good plan will match onehalf of employee deposits of up to 6% of wages. For example, an employee earning $30,000 yearly might deposit $1,800 (6%) into the plan. The company will match one-half of the employee’s deposit, or $900. The plan grows on a tax-deferred basis, similar to an IRA. A very generous plan will match 100% of employee deposits. However, some plans do not call for the employer to make a matching deposit at all. Other plans call for a matching contribution to be made at the discretion of the firm’s board of directors. Actual terms of these plans vary widely from firm to firm. Generally, these savings plans allow employees to deposit as much as 15% of salary into the plan on a tax-deferred basis. However, the portion that the company uses to calculate its matching deposit is generally limited to a maximum of 6%. Employees should take care to diversify the holdings in their 401(k) accounts, and most people should seek professional guidance or investment management for their accounts. Stock Purchase Plan: Qualified employees may purchase the company’s common stock at a price below its market value under a specific plan. Typically, the employee is limited to investing a small percentage of wages in this plan. The discount may range from 5 to 15%. Some of these plans allow for deposits to be made through regular monthly payroll deductions. However, new accounting rules for corporations, along with other factors, are leading many companies to curtail these plans—dropping the discount allowed, cutting the maximum yearly stock purchase or otherwise making the plans less generous or appealing.


Profit Sharing: Qualified employees are awarded an annual amount equal to some portion of a company’s profits. In a very generous plan, the pool of money awarded to employees would be 15% of profits. Typically, this money is deposited into a long-term retirement account. Caution: Some employers refer to plans as “profit sharing” when they are actually 401(k) savings plans. True profit sharing plans are rarely offered. Highest Executive Salary: The highest executive salary paid, typically a 2010 amount (or the latest year available to the editors) and typically paid to the Chief Executive Officer. Highest Executive Bonus: The apparent bonus, if any, paid to the above person. Second Highest Executive Salary: The nexthighest executive salary paid, typically a 2010 amount (or the latest year available to the editors) and typically paid to the President or Chief Operating Officer. Second Highest Executive Bonus: The apparent bonus, if any, paid to the above person. Other Thoughts: Apparent Women Officers or Directors: It is difficult to obtain this information on an exact basis, and employers generally do not disclose the data in a public way. However, we have indicated what our best efforts reveal to be the apparent number of women who either are in the posts of corporate officers or sit on the board of directors. There is a wide variance from company to company. Hot Spot for Advancement for Women/Minorities: A “Y” in appropriate fields indicates “Yes.” These are firms that appear either to have posted a substantial number of women and/or minorities to high posts or that appear to have a good record of going out of their way to recruit, train, promote and retain women or minorities. (See the Index of Hot Spots For Women and Minorities in the back of the book.) This information may change frequently and can be difficult to obtain and verify. Consequently, the reader should use caution and conduct further investigation where appropriate. Growth Plans/ Special Features: Listed here are observations regarding the firm’s strategy, hiring plans, plans for growth and product development, along with general information regarding a company’s business and prospects. Locations: A “Y” in the appropriate field indicates “Yes.” Primary locations outside of the headquarters, categorized by regions of the United States and by


international locations. A complete index by locations is also in the front of this chapter.



Chapter 1 MAJOR TRENDS AFFECTING THE GAMES, APPS & SOCIAL MEDIA INDUSTRY Major Trends Affecting the Games, Apps & Social Media Industry: 1)

Introduction to the Games, Apps and Social Media Industry 2) User Generated Content, Social Media, Video, Blogs and Wikis Abound 3) Social Media Privacy Concerns Plague the Industry 4) Multimedia Hub Homes Slowly Become a Reality/TVs are Internet Ready 5) New Platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard 6) 3-D Games Open New Opportunities/Some Safety Concerns Arise 7) Apple’s iPhone, iPod Touch and iPad Raise User Expectations and Deliver Mobile Entertainment 8) Big Trends Include Kindle, ebooks and new Mobile Tablet Entertainment Devices like Apple’s iPad 9) Bluetooth Provides Wireless Connectivity to Millions of Cellphones and Other Devices 10) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online 11) Multi-Player Gaming (MMORPGs) is Strong Worldwide

12) Virtual Worlds Open Up New Revenue Sources 13) Online Play/Social Gaming on the Rise 14) TV over IP—TV Networks, Cable Companies and Web Sites Converge 15) Apple Rules in Apps/Android Plays Catchup 16) Wireless Devices Become a Fast-Growing Market for Electronic Games/Angry Birds Major Success

Video Tip For our brief video introduction to the Games, Apps and Social Media industry, see www.plunkettresearch.com/video/games. 1)

Introduction to the Games, Apps and Social Media Industry In the history of the world of business, very few industry sectors have enjoyed the stellar growth that we have seen in electronic media and entertainment over the past few decades. There is every reason to think this rapid growth will continue, and in many cases accelerate, due to two basic factors: Booming growth in the number of people around the world who use the Internet on a regular basis, whether by fixed means, wireless devices or both; and the continuing and dramatic evolution of electronic


platforms, such as smartphones, tablet computers and game consoles. Personal electronics have quickly evolved in the following order: 1) Sometimes on (think dial up and Internet service providers like AOL.com) 2) Always on, thanks to the rapid adoption of broadband, whether via DSL, cable modem or smartphone, and ever higher Internet access speeds 3) Always with you, thanks to the proliferation of mobile devices 4) Always around you, where, in the near future, the advent of pervasive computing devices and remote wireless sensors will connect us to, or collect data from, an astonishing array of objects ranging from appliances and air conditioning systems to monitors that record our individual health statistics. Globally, by the beginning of 2011, there were already more than 5 billion active cellphone subscriptions in a world of fewer than 7 billion people, and 2 billion people worldwide were Internet users. These numbers will continue to grow. In particular, the number of cellphone subscribers who adopt smartphones and use them to access the Internet, games and apps (unique, downloadable applications that enable users to enjoy instant access to media) will soar, as will the number of people carrying app-laden tablets such as the iPad. Three extremely important sectors of this evolving personal communications and media world are electronic games, apps and social media (GASM), and the lines between these three sectors frequently blur. For example, multiplayer online games encourage communication between communities of players, while social media like Facebook are often the platforms that support the most popular games, like FarmVille. Meanwhile, apps are rapidly becoming the tool of choice for launching a wide variety of communications and entertainment tools and Internet sites. The global electronic games industry is so vast that it already rivals the categories of adult and children’s books in terms of total revenues. The advertising industry has jumped into the GASM field in a massive way, as the number of hours spent by consumers accessing GASM daily has become much too large to ignore. Likewise, media, professional sports and entertainment giants have entered the field with great enthusiasm. The growth in the user base of GASM worldwide has been nothing short of stellar. By mid-2011, Facebook had approximately 700 million users, LinkedIn more than 100 million, Twitter more than


200 million and Microsoft’s Xbox Live more than 30 million paying subscribers. (Note the “paying” subscribers factor in the Xbox online games services—a significant factor compared to the free accounts provided to users of social media services like Twitter.) Meanwhile, approximately 200 million seventhgeneration game consoles (referring to the latest units now on the market like the Sony PlayStation 3) had been sold worldwide by early 2011, along with about 700 million Wii games, 425 million PlayStation 3 games and 500 million Xbox 360 games. In fact, the global games industry, including hardware and software, had reached the $60 billion per year range. While the global recession of 2008-09 was hard on the games industry, new games and enhanced console technology have put life back into the business. Apps, including those for magazines, information services such as health site WebMD, games, newspapers, catalogs and ebook readers, to name but a few of the tens of thousands of uses, didn’t really exist before the introduction of the iconic iPhone smartphone a few years ago. For 2010, Gartner estimated global app store revenues at $6.77 billion. That was only an early stage in this soaring business sector. For example, the Apple iTunes App Store launched in July 2008 with only about 500 apps available. By June 2011, Apple had approved more than 500,000 apps, and more than 400,000 of them were live in the iTunes App Store. Analysts at Gartner estimated that 4.5 billion apps were downloaded in 2010. Gartner predicted volume to grow to 21.6 billion downloads by 2013 that will produce $29.5 billion in revenue. By mid 2011, figures for apps for Apple products alone indicated there were at least 85,000 app creators worldwide. By one estimate, 37% of all apps are free downloads, while the average price for paid apps is $3.64. Meanwhile, more than 200,000 apps were also available for the Android mobile phone operating system (the world’s leading smartphone platform), as well as thousands more for the Blackberry and other devices. Android is the mobile operating system developed by Google. On all platforms, the most popular apps include games, such as Angry Birds, tools such as Google Maps, the Facebook app and entertainment and media related apps, such as those for Pandora Internet-based radio and for leading newspapers. At the same time, important apps provide tools for business people, travelers, students, hobbyists, wine drinkers, people who like to cook, job seekers, students, children, sports fan, shoppers,


car enthusiasts and myriad other special interest niches. Since apps require extensive programming and creative services, the app industry encompasses revenues and fees far beyond app store revenues. A 2011 report by analysts at Forrester anticipated that app store sales would top $5.6 billion for 2011, but corporate spending on app development and thirdparty services that provide app management would total the much higher amount of $17 billion. Combined, the forecast for app sales, development and management spending for 2015 is $54.6 billion. (Meanwhile, Forrester’s estimates for 2010 app sales revenues were lower than those from Gartner, at $2.2 billion.) Social media was on the minds of investors in the first months of 2011, as LinkedIn announced an IPO and many observers felt a Facebook IPO would soon follow. Since most social media accounts and activities are free of charge, the challenge for social media firms has been to monetize their vast user bases. LinkedIn not only sells advertising, but also sells account upgrades for users who are interested in deeper services. Since LinkedIn, largely aimed at business professionals and job seekers, is a popular way for salespeople to initiate conversations with potential customers, and for corporate recruiters and human resources managers to seek new hires, the site has had reasonable success in generating recurring revenues. Facebook, with a vastly larger audience, was estimated to have reached $2 billion in revenues by 2010, largely through advertising. The question is whether, and how, Facebook will be able to grow the number of ways in which it is able to generate fees. According to eMarketer, Facebook’s market share of online display ads rose from 2.9% to 13.6% in two years. Facebook is also working with retailers to open pages on the site where merchandise can be sold to users. J.C. Penney and Delta Air Lines as well as European fashion retailer Asos have become “etailers” on Facebook. According to market research firm IDC, by 2016, 10% to 15% of total consumer spending in developed countries may take place on social networking sites. Meanwhile, Twitter, while very popular, struggles to monetize its service. MySpace, once the darling of the social media sector, has stumbled. Corporate owner News Corp., which paid $580 million to acquire MySpace in 2005, reconsidered its strategy by 2011, deciding to unload the firm. While the social media pioneers were largely U.S.-based, and the audiences of leading sites like


Facebook are global, many nations can boast of their own local social media success stories. This is particularly important in China, where the government limits access to many of the outside world’s most popular sites such as YouTube and Facebook. China’s leading firm social media firm, renren.com, has tens of millions of users, and it launched an IPO of its stock in 2011. Additional popular Chinese services include 51.com and Kaixin0001.com. Moreover, Ushi.cn is a Chinese service targeted at the Linkedin-type of professional user. Security of user data and customer privacy remain significant concerns in the GASM business, particularly after Sony suffered a major hacking of its Sony Online Entertainment network accounts in early 2011. Elsewhere, customer privacy issues have been major points of concern at Facebook and other social media services. Customers want to play games online and they want to interact on social networks, but they want to own their own personal data and they certainly want to feel their credit card information is secure. In 2010, a Wall Street Journal investigation reported that a number of apps often used on Facebook had been transmitting identifying information to a group of advertising and Internet tracking firms. The investigation found that all 10 of Facebook’s most popular apps (including FarmVille, Phrases, Texas HoldEm and Mafia Wars) were sending users’ IDs to outside companies. ID information includes names, ages, places of residence, occupations and photos. This impacted even those who set their Facebook profiles to the highest available security levels. 2)

User Generated Content Drives Social Media and Generates Ad Revenues User-generated content is proliferating on the Internet. For example, “social media,” may combine personal information, blogs, chat, photos, video, music and games created or compiled by Internet users and posted on personal and community sites for access by other users from across the street and around the world. Yahoo! was one of the first to offer social media tools such as music sharing, photo swapping and group travel guides. The payoff for the site host comes when social media users click on ads. Online advertising of all types accounts for most of Yahoo!’s annual revenue (which reached $6.32 billion in 2010, a slight decline from 2009).


Until recently, MySpace (www.myspace.com) was one of the most popular social media sites for teens and young adults. Acquired by Rupert Murdoch’s News Corporation for $580 million in 2005, MySpace is a free service that allows members to post information about themselves such as interests, favorite bands and music, marital status, sexual orientation, ethnicity, education and occupation, as well as photos on a personal web page. Members chat with other members, plan social events, network for business opportunities, download music videos and post information about live music performances and other entertainment. However, the site’s fortunes have turned, losing more than 9 million users between late 2009 and the end of 2010 according to comScore. In early 2011, the site announced plans to lay off nearly 500 of its 1,100 employees, and News Corp. announced plans to sell MySpace. The downturn may be evidence of users migrating to Facebook and other social media. Meanwhile, MySpace has been unable to hit its revenue and profit goals. The unit lost $156 million during the fourth quarter of 2010 alone. Clearly, MySpace needs to cut expenses and stabilize its user base. One strategy it has been experimenting with is to be more of an entertainment and gaming site. Facebook (www.facebook.com) continues to be the dominant site among social media worldwide. Registered users surpassed 700 million by mid 2011 (up from 150 million in early 2009), which includes a vast number of users who access the site constantly from their mobile devices. Facebook has staggering potential for targeted advertising revenue based on likes and dislikes established in users’ profiles. According to eMarketer, Facebook’s share of online display ads rose from 2.9% to 13.6% in two years. Facebook’s revenues were near $2 billion for 2010, and its most recent round of capital raised valued the firm at about $50 billion. The site plans to evolve beyond merely connecting friends online to using those connections to define online searches and interconnecting different web sites. Facebook Connect allows members to log onto other sites such as CitySearch.com or Yelp.com using their Facebook identification to tie activities on those sites back to their personal Facebook pages. A CitySearch restaurant review, for example, appears as part of a Facebook posting. A growing number of other popular social media sites such as Friendster (www.friendster.com), LinkedIn (www.linkedin.com) and Tribe Networks (www.tribe.net) have incorporated the Connect


technology into their pages. As of early 2010, more than 80,000 web sites had implemented Facebook Connect. In a similar vein, Facebook launched Open Stream API, which allows developers to export the site’s news feeds to any other site. Facebook users can access their friends’ news feeds from any number of other sites without having to login to Facebook. Facebook is enough of a threat to Google that the latter unveiled its own compendium of news feeds, commentary and geolocation called Buzz in early 2010. Buzz follows Google’s Friend Connect, an application that allows web sites including MySpace and LinkedIn to link accounts together; Wave, a Facebook-like communications platform; and a behavioral marketing ad campaign, even though Google has long promised its users that it would never use personal information to deliver targeted ads. In yet another skirmish in the Facebook vs. Google battle, Facebook launched a mail service in late 2010. E-mail addresses ending with “facebook.com” are going head to head with Google’s Gmail users. Facebook mail may have an edge since it combines traditional e-mail with instant messages and cellphone texts in one system. As of early 2010, Facebook surpassed Google as the most visited web site in the U.S., counting 7.07% of all Web visits compared to Google’s 7.03%, according to Hitwise. Facebook is also working with retailers to open pages on the site where merchandise can be sold directly to users. J.C. Penney and Delta Air Lines as well as European fashion retailer Asos have become “e-tailers” on Facebook. According to market research firm IDC, within three to five years, 10% to 15% of total consumer spending in developed countries may take place on social networking sites. In addition, Facebook is likely to launch features that enable users to share lists of their favorite music, videos and other entertainment. The end result can be more interaction for users, and more revenue for Facebook. The site and other social networks might partner with online music seller Spotify, movie download service NetFlix or even ebook sellers in order to drive its hundreds of millions of users to their services, in exchange for part of the revenues. Another notable social media site is LinkedIn, designed to help users network for business opportunities. The site was launched in 2003, and by the end of 2010, it had approximately 100 million registered users in more than 200 countries and territories around the world. Media measurement


firm Quantcast reported 47.6 million unique global users on LinkedIn each month. In early 2011, LinkedIn conducted an IPO that was worth an estimated $8.9 billion. On the video front, YouTube (www.youtube.com), acquired by Google for $1.65 billion in late 2006, is a free-of-charge site for sharing video uploaded by YouTube members. The site has social media elements, since members connect to create video groups that share similar interests. Videos can be deemed public or private with access limited to known users. The site attracts viewers who collectively watch millions of videos each day. Each month, the site has more than 100 million unique visitors (November 2010 saw 129 million). It has partnered with major content providers such as CBS, Sony Music Group, the BBC, NBA, Warner Music Group, The Sundance Channel and Universal Music Group. In 2009, YouTube and Universal Music Group launched a music and video site called VEVO. An ongoing challenge facing social sites is revenue generation. A recent study from IDC reported that only 57% of social network users clicked on ads, and just 11% of those clicks led to a purchase. Social networks are going to have to become creative to find ways to generate revenue. Facebook Connect may have some potential for racking up revenue if participating sites purchase ads. Facebook’s almost unlimited depths of personal information could be mined for highly targeted ads catering to personal preferences. Blogs, or web logs, are another quickly growing part of user-created web content. Blogs are web sites consisting of personal journals, news coverage, opinions, special-interest content or other data that is posted on the Internet, frequently updated and intended for public viewing by anyone who might be interested in the authors’ thoughts. There are many tools available that help users build blogs such as Google’s Blogger.com. Blog content has evolved to include video files (VLOGs) and audio files (Podcasting) as well as text. About 33% of the U.S. population reads blogs, according to the Pew Internet & American Life project. With a large total audience, some blogs are wielding power in the marketplace. Blog content sends signals to Internet users and the media at lightning speed, and many companies are attempting to utilize blogs for marketing purposes with varying degrees of success. While they may be a great way to get a marketing message out, that message is


subject to intense scrutiny and also may invoke a negative response that has far-reaching repercussions. Personalization is a key element to the do-ityourself social media concept. Users are creating sites using easily available tools to reflect their tastes and personalities, while including links to other sites. Yahoo! acquired personal software builder Konfabulator, and set up a site called Yahoo! Widgets to incorporate it into the Yahoo! package. It offers users the ability to superimpose windows of daily stock or weather information, day planners or personal photos on their desktops. Yet another tool for social media is Wiki, an Internet server program for collaborative web page creation. Users create and edit content using any web browser with simple steps to design new pages or insert links between pages. Wikipedia, an online encyclopedia created, edited and maintained by volunteers, is probably the best-known example. Watch for more simple, easy to access tools to serve the rapidly growing arena of social media. 3)

Social Media Privacy Concerns Plague the Industry There is no doubt that social media has taken hold and become part of many people’s daily lives. In 2010, Nielsen reported that Americans spend about one-fourth of the time they spend online on social-networking sites. However, user privacy is a major issue and potential stumbling block for social media. The wealth of personal information published on these sites raises the issue of how that information can be used and whether or not users have the right to approve or put a stop to the sharing of information. In 2007, Facebook’s Beacon advertising program failed to let users know that their actions on Facebook and other sites were being shared. After public outcry, Facebook pulled the Beacon program, and is approaching its new Connect program much more cautiously, pointing out that user security settings, once set on Facebook, are automatically put in place on other sites when using Facebook login information. Privacy issues persist. In 2010, a Wall Street Journal investigation reported that a number of apps often used on Facebook had been transmitting identifying information to a group of advertising and Internet tracking firms. The investigation found that all 10 of Facebook’s most popular apps (including FarmVille, Phrases, Texas HoldEm and Mafia Wars) were sending users’ IDs to outside companies. ID information includes names, ages, places of residence, occupations and photos. This impacts


millions and millions of users (Facebook’s total users in mid 2011 numbered about 700 million), even those who set their Facebook profiles to the highest available security levels. The information is a gold mine to companies hoping to target Internet users with customized ads and promotions tailored to personal preferences. While Facebook officially prohibits apps from sharing information about users with other parties, enforcing that mandate is a problem. Facebook pledged to take steps to “dramatically limit” personal information exposure when the Wall Street Journal investigation was published. However, just what those steps will be and how they will be implemented remains to be seen. 4)

Multimedia Hub Homes Slowly Become a Reality/TVs are Internet Ready Computer software and hardware companies have growing stakes in entertainment, and consumers are keenly interested in using a home PC to control all of a household’s entertainment. Microsoft has spent many years and billions of dollars on the development of its home entertainment strategy, resulting in its Windows Media Center applications. The software, combined with appropriate PCs, plays and records television shows, manages music video and personal photo files, plays music files and burns CDs and DVDs, which can all be done by remote control with the right equipment. Today’s version, which is part of the Windows 7 operating system, includes Internet radio among its many other entertainment features. Designing computers to serve as electronic hubs of digital homes, routing music, movies, TV programming, e-mail and news between the web and PCs, television set-top boxes, stereo speakers and other gadgets, has long been the goal of Microsoft, as well as Sony, HP, Apple and Digeo (which was acquired by Arris Group, Inc. in 2009) to name a few. Intel is also at the forefront of PC-controlled home entertainment, investing in ever-more-powerful chips capable of generating high-definition video images suitable for many video uses, including cutting-edge projection TVs. In 2010, Intel launched Wireless Display Technology, or “WiDi,” which eliminates the need for connecting cables between PCs and TVs. Home entertainment centers now connect components such as TVs, sound systems, cable or satellite set-top boxes and, increasingly, PCs. On the fixed end, a home’s network is tied to an Internet connection. Internet access for advanced


entertainment is delivered by the consumer’s choice of DSL, cable modem or satellite dish. The faster the download speed the better. In an increasing number of new neighborhoods, access is achieved by true fiber to the home (FTTH) networks capable of delivery at blazing speeds, enabling such media as video-on-demand and interactive TV. Verizon, Comcast and AT&T are among the leaders in this field in the U.S. Home entertainment networks are likely to include Wi-Fi. An additional option is ultrawideband (UWB) wireless, which can be used to beam data at up to 480 megabits per second across distances of up to 30 feet. UWB makes it possible to place that new plasma TV on a wall that doesn’t have a cable outlet. UWB combined with coax has the potential to complete the multimedia home, making it possible to enjoy entertainment literally anywhere in the house— even in the backyard. Yet another approach is HomePlug technology, which relies on a home’s existing electrical outlets and wiring to distribute digital signals and Internet access. An “AV2” specification for HomePlug is expected in 2011, which may offer high speeds based on MIMO technology to improve performance. Until recently, Microsoft’s Media Center software claimed only a small percentage of the home computer market, as many consumers initially refused to watch video programming on computer monitors. Today, the latest operating system and improved monitors offer significantly enhanced TV quality, compatible with hardware featuring multiple TV tuners that receive up to three signals. Microsoft’s Windows 7 continues to offer enhancements. Viewers can watch one program while recording another. The greatest breakthrough, however, is the release of the Media Center Extender, utilizing home Wi-Fi systems, as the missing link that beams content from a PC to TVs in up to five additional rooms. For U.S. customers, the Windows 7 version includes support for digital cable service. In addition, Windows Media Center enables users to archive their favorite programs to video DVDs, and the system is optimized for HD and widescreen environments. Computer industry giants, including Dell and Hewlett-Packard, have been quick to join the party with their own versions of Media Center PC hardware. Competitors include Alienware (see www.alienware.com) and Niveus Media. Apple, Inc. has a secure place in the home media center arena thanks to its industry-changing iPod. Apple is hoping to have the same success with Apple


TV. The moderately priced (reduced to $99 from its first release $229) Apple TV unit acts as an interface between a consumer’s television, computer and iPod or other Apple devices. For example, Apple TV sends digital entertainment that is stored on your computer directly to your TV. This is becoming increasingly important since widescreen home TVs are now standard equipment in many living rooms, and these widescreens are vastly superior to computer monitors for watching videos. Also, the Apple TV unit sends home videos, movies, TV shows and photos from your iPods to TVs. The new cheaper unit relies on streaming movies and TV shows available for rent via Apple’s iTunes store, with TV episodes available from Fox, ABC, ABC Family, Disney Channel and BBC America for 99 cents each and movie rentals for $4.99 each. The company also has an agreement with Netflix, enabling its subscribers to view content from its library of titles. Apple expected to top 1 million in unit sales by the end of 2010. Entertainment-Enabled Macs and PCs Consumers now have the ability to manage virtually all of their home entertainment options via personal computer or Apple’s Macintosh computers. For example, Microsoft’s Windows Media Center running on a fully featured entertainment PC from makers such as Dell or Sony can offer: • Television access, which can be connected to cable, antenna or satellite • Electronic games • Internet access • Communication, including VOIP and e-mail • DVR (digital video recording of TV programs) • Music recording, storage and management in formats such as MP3 or WMA, as well as conversion of music CDs into MP3 files • Recording and playing of CDs and DVDs • Multiple picture frames on one screen • Digital photography management, including editing of still and video • Integration with a wireless home network • Internet-based radio As of 2010, growing numbers of televisions were built with Internet connectivity. Research firm iSuppli estimated that more than 25% of HDTVs shipped in 2010 would be Internet-ready. Previously, TVs had to connect to the web via game consoles, PCs or specialized boxes such as those offered by


Roku (www.roku.com) or Vudu (www.vudu.com). This trend will accelerate quickly. This brings up an important question: where will TV viewers of the future get their programming? Cable and satellite subscriptions are expensive. Broadcast TV is free, as is a lot of Internet-based programming, although online content is likely to become more and more subscription supported. At the same time, online delivery of rented movies is now mainstream, led by technology at Netflix, with competition from iTunes, Hulu.com (with its HuluPlus subscription service) and many other sites. 5)

New Platforms Revolutionize Electronic Games/Microsoft’s New Kinect Raises the Standard Electronic games are an immense global business. Global revenues in 2008 for the video game industry (including hardware and software) reached $51.4 billion, according to PriceWaterhouseCoopers. 2009 global revenues fell 8% due to the global economic recession, according to NPD Group; however, the month of December ended with U.S. sales of $5.53 billion, the best month ever recorded by NPD. For all of 2010, NPD estimated U.S. game software and hardware sales of between $15.4 and $15.6 billion, down by about 1% from 2009. Game software sales in the U.S. for 2010 were $9.36 billion, down 8% from 2009. Many analysts cite losses in popularity of titles such as Activision Blizzard’s “Guitar Hero” and a number of titles designed for play on Nintendo platforms and the predominant reason for the drop in revenue. The big news is the release of ever-morecomplex game machine technology. While Wii is one technical standout due to its remarkable virtual motion technology, all of today’s advanced machines not only combine games with MP3 and DVD players, but also offer full Internet access and interactive TV as well. Game players can find online opponents, check e-mail, shop online and download music and video entertainment with a single system. The future of games lies in one word: online. Sony’s PlayStation 2, released in the fall of 2001, was the first unit to play DVDs and audio CDs while offering top-of-the-line high-tech gaming. By mid2007, PlayStation 2 had sold 115 million units worldwide, and the company dropped its retail price from $179 to $129, thereby extending the sales life of the unit. Microsoft was hoping to break Sony’s dominance in the market with its Xbox, which was released in November 2001 (with a $500-million marketing


budget). Xbox was a major step in the company’s attempt to revolutionize home entertainment in the same way that PCs revolutionized the office. The unit is a combination of some of the functions of a high-end PC, complete with high-speed Internet port and a powerful graphics chip; a video game console; and ultimately a headset that will allow players to talk to other players down the street or in another country via the Internet. Xbox Live, Microsoft’s online gaming subscription service, was launched in November 2003 and had 30 million members by early 2011. It provides gamers anywhere in the world with the ability to play against each other using the Internet and is becoming a key component to the video gaming experience. Sony’s PlayStation 3 (PS3) went on sale with great fanfare in November 2006. By the end of 2010, Sony had sold 47.9 million units worldwide, up from about 30 million one year earlier. Sony reported year-over-year sales of PS3 in 2009 of 13 million compared to 10.1 million in 2008, largely due to price reductions and the release of the 120 GB PS3 Slim unit. PS3 includes a high-definition DVD player using the Sony standard called Blu-ray. This was a bold move since, in 2006, the entertainment industry was still undecided as to which DVD technology would be embraced by the buying public, and stand-alone Blu-ray players had starting price tags of about $400 and went up to $2,000 for highend models. Sony was actually taking a loss on the DVD player included in PS3 in order to market the new technology and soften the blow for movie watchers who would have to buy high-definition versions of their favorite DVDs. The gamble paid off since Blu-ray became the high-definition format of choice. The debut of Microsoft’s $4-billion baby, the Xbox 360, was a major milestone in video gaming. Released for sale at midnight, November 22, 2005, Xbox 360 is a completely redesigned game console. In addition to the game console, the high-end model has a wireless controller, cables for TV connection, a DVD player, a removable hard drive, a headset and a complimentary pass to Xbox Live. The console includes ports for attaching digital cameras, portable MP3 music players (including Apple’s iPod) or Microsoft’s Windows Media Center PC. The software giant hopes that sales of its game systems will spur further sales of its other home products. The Xbox 360, with its three-core 3.2-gigahertz custom chip from IBM, has been a big hit. By the


end of 2010, Microsoft had sold 50 million Xbox 360 consoles and 494 million games worldwide. Nintendo, the third key player in video game sets, has been a powerful competitor. Its hand-held game player Nintendo DS (first released in 2004) was the best-selling game machine in the U.S. at the end of 2007. By the end of 2009, total DS units sold worldwide had reached 125.1 million. Meanwhile, in a vigorous attempt to hold on to its top spot and to compete with Sony's PSP, Nintendo launched a super small player in 2005, the Game Boy Micro. Starting at $89.99, it is barely four inches wide and two inches tall. It had a leg up over other portable devices because it is compatible with more than 700 games designed for earlier Game Boy models. Nintendo released its revolutionary game system, Nintendo Wii (pronounced “we”), in 2006, which has been a smashing success, selling 84.6 million units by the end of 2010, and 659.4 million games. Equipped with a state of the art wireless controller and moderately priced, the system offers gamers sensory-enhanced playing. The controller communicates with sensors mounted near a television that respond to the player’s hand and arm movements. A fishing game, for example, causes the controller to “tug” on the player’s hand when a fish is hooked, and the player can then “jerk” on the controller like a fishing pole to reel the catch in. The new technology works with long-time game favorites including Pokémon, Mario Bros. and The Legend of Zelda. For 2010, the big news in electronic games was the November launch of Microsoft’s $150 Kinect add-on for Xbox 360, previously codenamed Natal, a sensory-enhanced system that reacts to body gestures, designed to compete head-on with Wii. Kinect reacts to users’ hand gestures and voice commands. It is revolutionary because, unlike Wii, it does not require the use of a handheld controller. Instead, Kinect incorporates a motion-sensing camera. This device definitely raises consumers’ expectations for future machines. Through Kinect, Xbox Live users enjoy YouTube functionality, DVR and live TV capability plus the ability to use voice controls. Microsoft acquired Canesta, a manufacturer specializing in semiconductors used in 3-D technology, in late 2010 to further enhance Kinect’s three-dimensional experience. Most of the world’s major game developers are creating new games for Kinect. Microsoft raked in sales of 8 million units in Kinect’s first 60 days on the market, far exceeding its expectation of 5 million units sold by the end of 2010.


Nintendo was hoping to grab headlines with the launch of a 3-D version of its DS game player. Unveiled at the 2011 Electronic Entertainment Expo in Los Angeles, California in June, the device comes with two screens, one capable of 3-D viewing and the other a standard 2-D. The Nintendo 3DS creates the illusion of depth by placing a parallax barrier in front of a liquid-crystal display which makes a 3-D effect possible without the game player having to wear special glasses. The 3DS hit the global market in March 2011, following a February launch in Japan. Nintendo also made waves at the Electronic Entertainment Expo with its announcement of its next generation console, the Wii U. The system will build on the Wii’s motion control innovations with high definition graphics and a controller that features touch screen capabilities. The controller will also have the ability to play some games after the connected television has been turned off. The Wii U will be backwards compatible with Wii games and is slated for release some time in Nintendo’s fiscal year 2012. Not surprisingly, because of its lengthy history of dominating certain software segments, Microsoft maintains complete control over the licensing of its Xbox consoles and the games that can be played on them. Conversely, Sony allows almost any game developer to design games that can be run on PlayStation 2 and on PS3 as well. Sony’s response to Nintendo’s new 3DS is the late 2011 release of a new hand-held unit code named PlayStation Vita (formerly codenamed Next Generation Portable (NGP)). The unit has a fiveinch, organic light-emitting diode touch-screen display, a rear touch panel and 3G network connectivity. The buzz about NGP is its ability to offer gamers full-scale playing that’s portable, as well as mobile access to Sony’s full line of entertainment products (including movies, music and games). In addition, Sony plans to offer PlayStation games on a variety of portable devices such as smartphones and tablet computers running Google’s Android operating system. The incredibly popular iPhone, having sold 73.5 million units by the end of fiscal 2010, is also fueling the market for electronic games. Analysts at comScore released a study in May 2009 that found that 12 of the 25 most popular applications downloaded for use on iPhones are games. Top iPhone games in 2011 included Angry Birds, Scrabble, Plants vs. Zombies and Doodle Jump.


6)

3-D Games Open New Opportunities/Some Safety Concerns Arise With the advent of Nintendo’s new 3DS, Sony’s PlayStation 3 update and Microsoft’s Kinect add-on, three-dimensional game play is now in the mainstream. Sony has even developed active-shutter 3-D glasses that enable two players to view different perspectives on the same screen in a multiplayer game. However, game designers may not as yet have grasped the full potential afforded them by 3-D play. Most 3-D games as of 2011 were basically traditional titles with three-dimensional effects added. Examples include The Legend of Zelda: Ocarina of Time 3D and Madden NFL Football. When Nintendo’s 3DS hit the market, it offered eight 3-D games with another 10 in the planning stages. Sony updated its PlayStation 3 software to accommodate new 3-D equipped TVs and offers 14 3-D games as of early 2011. When compared to the total number of video games on the market, 3-D offerings are currently very limited. Safety is a concern. Some people suffer eyestrain or other symptoms after looking at 3-D content. The 3DS comes with a warning for young children regarding possible side effects. Some ophthalmologists believe prolonged exposure to 3-D images may retard eye development in children younger than six. Developers can minimize these effects by softening sudden changes in viewing angles. Both Sony and Nintendo provide adjustment features that alter 3-D effects based on the size of the screen (Nintendo’s 3DS has a sliding bar on the unit that allows the gamer to control the level of effects). Watch for the emergence of guidelines from manufacturers and scientists to limit potential safety hazards. 7)

Apple’s iPhone, iPod Touch and iPad Raise User Expectations and Deliver Mobile Entertainment Apple’s iPhone made headlines at the Macworld Conference & Expo in San Francisco in early 2007. The unit features a touch screen that combines some features from the iPod with those of a highly advanced cellphone. Included are widescreen iPod features and an Internet communications device with e-mail, web browsing, maps and searching capabilities, in addition to a cellphone that offers the ability to dial a number by touching a listing in the unit’s address book. The phone syncs with PCs, Macs and Internet services for names, phone numbers and addresses.


The iPhone first hit the retail market with great fanfare in June 2007. By the end of 2010, Apple had sold 73.5 million iPhone units (plus more than 35 million iPod Touch units, an entertainment product with similar features). By the end of 2010, Apple was selling approximately 15 million iPhones each quarter of the year, thanks largely to the rollout of the 4G model of the iPhone, and continual expansion into foreign markets, including China. Early detractors claimed that the AT&T “Edge” broadband network utilized by iPhone was too slow for web browsing. Some users also found iPhone’s formerly exclusive contract with AT&T a deal breaker since there are areas in the U.S. where AT&T service may not be as strong as that of Verizon Wireless, Sprint or T-Mobile, although AT&T is making massive investments and network improvements in 2010 and 2011. (Verizon began offering the iPhone in the U.S. during 2011, in direct competition with AT&T.) Another concern was the battery, which required sending the unit back to the factory for replacement at a hefty cost and a wait of three business days. It must also be noted that Apple has a long history of groundbreaking technology with the Mac computer and the iPod music player. The iPhone’s elegant, usable touch screen makes using multiple functions easy, especially when compared to clumsy or complicated interfaces used by other handsets. Meanwhile, the iPhone is available in a growing number of non-U.S. markets. The company pulled off yet another coup with the release of the iPhone 3GS in June 2009, which sold more than 1 million units in its first three days on the market. The 3G unit offers faster performance, longer battery life, a higher resolution camera, video recording and hands-free voice control capability. It uses a new mobile operating system, the iPhone OS 3.0, which can be installed on earlier versions of the iPhone and iPod Touch (6 million downloads were completed in the system’s first five days on the market). Prices range from $99 for a basic 8GB model to $299 for a 32GB model. In June 2010, Apple made headlines again with the release of the iPhone 4, which offers highdefinition video calling. The unit retails for $299 for a 32GB model and $199 for a 16GB model. In its first three days on the market, Apple reported sales of 1.7 million units, despite initial problems with the phone’s built-in antenna. For the quarter ending September 25, 2010, Apple sold an unprecedented 14.1 million iPhones, a 91% unit growth over the same quarter in 2009. Apple sold 18.65 million


iPhones in its second fiscal quarter of 2011, ending March 26, 2011. Phone calls are only the tip of the iceberg when it comes to iPhone uses. Hundreds of thousands of applications (“apps”) are available through the firm’s App Store, including everything from weather forecasts to music organizers to exercise programs to recipes. Most of these applications are free or sell for only a few dollars each. The amazing success of the iPhone has spawned intense competition from other smartphone makers, particularly those utilizing the Google Android operating system. By the first half of 2010, smartphones based on Android were outselling iPhones in the U.S. This is due to many factors, including the fact that a large number of leading phone makers offer Android smartphones, they are often priced below the iPhone and they are available via a wide variety of popular cellphone service providers, in addition to AT&T. Meanwhile, Apple’s relatively new iPad tablet computer has proven to be wildly successful and sales are soaring. The iPad offers a much larger screen than the iPhone while offering the highly popular apps and other features of an iPhone. Many users of the iPad are using it to replace their heavier, slower laptop computers, while virtually all owners find it to be extremely useful as an ebook reader, mobile video device and Internet viewer, thanks to the crisp, large color screen. Apple sold 4.69 million iPads in the second fiscal quarter of 2011. 8)

Big Trends Include Kindle, ebooks and new Mobile Tablet Entertainment Devices like Apple’s iPad One of the biggest game-changers in the world of publishing is Amazon.com’s Kindle ebook reader. Sales of this device have been nothing short of phenomenal, and Amazon recently introduced new generations, including the Kindle DX with a 9.7 inch display for widescreen viewing of online newspapers and magazines. Customers download ebooks, newspapers and magazines from Amazon’s online Kindle store, using a wireless cellphone network device that is built into the more expensive Kindle units, or via Wi-Fi in the entry-level model. Amazon has agreements with major U.S. cellphone service firms that enable the units to effortlessly make a wireless Internet connection directly to Amazon.com. Once connected to Amazon.com, whether via Wi-Fi or cellular networks, Kindle users can browse ebook selections, read free samples, check book reviews and purchase ebooks for instant download. Amazon has


also launched an iPhone application that enables the purchase and reading of Kindle book versions on the iPhone and Android-based smartphones, and Kindle for PC enables the use of Kindle books on personal computers. The unit first sold for $359, but Amazon dropped the price for its latest version to $259 in 2009 and lowered prices to as little as $139 in 2010. An estimated 5 million Kindles were sold in 2010 alone, up from 2.4 million in 2009. (Amazon does not release exact figures). Competitor Apple offers its own version of books and other material from its iTunes store for the tens of millions of iPhone, iPad and iPod Touch owners that exist worldwide. (Roughly 100 million units had been sold by the end of 2010, and sales in 2011 alone may reach 100 million or more.) Apple’s highly innovative, tablet-style entertainment device and ebook reader, the iPad, was launched in the spring of 2010. Since Apple sets the world’s highest standards in personal devices, this immediately raised the bar for high-end mobile entertainment and ebook platforms. HP, Dell, Samsung and other leading computer manufacturers promptly launched similar devices, all of which are capable of reading ebooks. These devices are designed to display content from DVDs and to download and display everything from movies to television-style programming to ebooks and documents in PDF. The quality of the screens and the utility of the user interface are of paramount importance, if these devices are to have a chance at becoming the consumer’s ultimate mobile entertainment device. Multiple types of input and output options are featured, such as Bluetooth, UWB, Wi-Fi and cellular access. Kindle faces additional competition from Sony’s ebook Reader, which comes in several versions, including the Reader Daily Edition Digital Book, which offers downloads of newspapers including The Wall Street Journal, the Los Angeles Times, and the Chicago Tribune. Barnes & Noble launched its ereader in late 2009, the Nook, which it enhanced with a color screen in 2010. The Nook is a big seller among women, and according to the New York Times, a number of leading women’s magazines sell better for the Nook than Apple’s iPad. In May 2011, Barnes & Noble announced t new version of the Nook with an iPad-like touchscreen and other advanced features. It immediately received rave reviews. Most ebook platforms, including the Nook, have become very successful at selling magazine subscriptions and newspaper subscriptions in digital editions for use on their ebook readers.


Book publishers are rapidly developing strategies for dealing with the newly enlarged ebook market. ebook retail prices tend to be much lower than those of printed books. For example, many titles on Kindle are available at $9.99 compared to printed editions at $24.99 or more. The proper ebook pricing and marketing strategy may have excellent results for book publishers. For example, ebooks may open up vast new markets for them, selling more in volume, but at lower profit margins. Many publishers will delay release of ebook versions of their latest titles until several weeks after the launch of hardback editions, hoping to increase sales of expensive hardbacks. Meanwhile, more ebook-capable devices will enter the market, and platforms for selling ebooks will evolve amid heavy competition. Some publishers may follow computer book leader O’Reilley’s strategy by offering monthly subscription packages to online editions of all of the books that the firm publishes. By the end of 2010, ebooks already accounted for about 10% of all book sales in the U.S., and their market share will continue to grow rapidly. The Association of American Publishers estimated that U.S. ebook sales totaled $69 million during the month of March 2011, a 146% increase from the same month of 2010. Amazon’s success as an ebook pioneer continues, to the extent that, in May 2011, Amazon announced that its ebooks are now dominant by number of units, as it was selling 105 ebooks for every 100 hardcover and paperback books. 9)

Bluetooth Provides Wireless Connectivity to Millions of Cellphones and Other Devices Bluetooth is a wireless technology aimed at enabling a host of different devices, such as desktop PCs, notebooks, PDAs, printers and cameras, to communicate effortlessly with one another, without the need for cables or setting up network protocols. While limited in range to only about 30 feet (compared to Wi-Fi’s 150 feet), Bluetooth is particularly useful for enabling personal electronics to communicate with each other or with PCs. Bluetooth requires little power and is therefore excellent for use in battery-powered devices such as cellphones. Analysts estimate that there are more than 1 billion Bluetooth-enabled devices in the world, with another 13 million sold each week.


Internet Research Tip: Bluetooth The Bluetooth Special Interest Group, (www.bluetooth.com) is an organization consisting of thousands of manufacturers that are currently using Bluetooth or that plan to use it in the near future. In addition to short range, the development of Bluetooth usage is regulated by its speed limitations. First-generation Bluetooth transmits data at speeds up to one megabit per second (Mbps). The latest generation transmits at speeds up to three Mbps. However, Bluetooth remains vastly slower than rival Ultrawideband. Complex devices that use a combination of Bluetooth with UWB or Wi-Fi have become common. The extremely popular Nintendo Wii game playing console utilizes a Bluetooth chip manufactured by Broadcom in its remote control unit, while utilizing Wi-Fi to enable the Wii to surf the Internet and to interact with other game players online. Also, delivery giant UPS uses tens of thousands of scanner/data capture devices that utilize a combination of Bluetooth and Wi-Fi. These handheld scanners are used in UPS package sorting facilities worldwide. The Bluetooth segment enables a lightweight, handheld scanning wand to communicate to a mobile data capture computer worn by a worker. The data capture device uses Wi-Fi to transfer data to the facility’s computer network. Currently, the most conspicuous use of Bluetooth is in wireless headsets worn by cellular phone users. Other popular uses include communication from wireless PC keyboards and mice to PCs, from MP3 music players to wireless headphones, as well as from notebook computers and other portable devices to printers. Bluetooth is also widely used in new automobiles as a way for cellphones, iPods and other devices to connect with communication and entertainment systems built into dashboards. Other uses within the automobile include communication between notebooks and mobile Internet access systems, and even car-to-car communication is possible between nearby automobiles. Bluetooth 3.0 was launched in April 2009. It exponentially increased data transmission speeds. Operating in the 6 to 9 GHz range, version 3.0 is hoped to eliminate concerns of interference from wireless networks and other devices as found in the 2.4 GHz range used by Bluetooth 2.0. Data transfer speeds may reach as high as 50 Mbps at very close range, and 12.5 Mbps at 10 meters range. This means that very fast streaming video and other advanced applications will be possible.


In mid-2010, Bluetooth 4.0 was officially adopted by the Bluetooth Special Interest Group (SIG), effectively giving manufacturers the green light to use the new technology. The new, lowenergy version offers ultra-low peak, average and idle mode power consumption and has the ability to run for years on standard coin-cell batteries. Analysts at West Technology Research Solutions anticipate that 4.0 will be utilized in almost half of all wireless sensor network (WSN) devices in 2015. Sony is focusing on an advanced Bluetooth technology that it dubs TransferJet, with transfer speeds that were hoped to reach 560 Mbps (in early 2010, Sony launched the first laptop with TransferJet that offered speeds of only 40 Mbps). Sony’s TransferJet-equipped devices can communicate with each other simply by being a little more than an inch apart. The Japanese firm heads the TransferJet Consortium, which consisted of 18 companies as of early 2010, including Casio Computer Co., JVC Kenwood Holdings, Nikon Corporation, NTT DoCoMo, Inc. and Toshiba Corporation. The organization’s mission is to set specifications for conformance and interoperability so that the technology can be commercialized. New developments using Bluetooth are launched continually. At the 2011 Consumer Electronics Show (CES) in Las Vegas, a $3,700, 65” 3D TV made by Vizio was named the best Bluetooth device due to the clear connection between viewer’s 3-D glasses and the set. 10) Fantasy Sports Post Growth, Creating $1 Billion in Revenue Online Leagues of fantasy sports in which players off the field choose professional players to be on pretend (“fantasy”) teams have taken off in a big way. Players contribute to a winning pot and then follow their chosen players’ on-field statistics throughout the season. At the end of the season, the fantasy team with the best statistics wins the pot. The practice began in the early 1980s among baseball fans and has expanded to a wide variety of sports, both professional and amateur. Annual global revenues reached an estimated $1 billion in 2010, up from $800 million in 2008, according to Ipsos, a market research firm. An estimated 30 million people in the U.S. alone participate. Today, of course, fantasy teams are conducted over the Internet. Players early on paid a fee to fantasy “operators,” but many leagues now allow play free of charge. Revenues come from the sale of draft guides, expert analysis and advertising. Operators typically pay


licensing fees of 5% to 10% of revenues for the rights to professional players’ names and statistics. The largest of the operating companies pay as much as $1.5 million per year for these rights. For Major League Baseball alone, millions of fantasy players participate, subscribing to any of a dozen fantasy sports magazines, approximately 200 web sites (some free and some fee-based) and hundreds of amateur blogs. 11) Multi-Player Gaming (MMORPGs) is Strong Worldwide Massively multiplayer online role playing games, or MMORPGs, is a genre of games in which users from anywhere in the world can connect to a central server, which hosts a virtual game environment. Players interact with one another in cooperative or adversarial game settings. Users often pay monthly subscription fees, to services like Microsoft’s Xbox Live and Sony’s Online Entertainment network, to access the content. Many games are designed so that players must conquer a large number of challenges to win points and proceed to higher levels. Game masters reach the pinnacle by performing all tasks, which can number as many as 60 or 70 and require countless hours of play. The undisputed king of MMORPGs is Vivendi subsidiary Blizzard Entertainment’s phenomenally popular World of Warcraft (WoW). WoW had 11.4 million subscribers worldwide as of early 2011, down from its peak of 12 million at the end of 2010. First released in 2004, WoW has launched three expansions priced at roughly $60 per expansion (on top of the roughly $50 to $80 purchase price), plus $15 per month per subscriber. The most recent expansion was Cataclysm, released in December 2010. Activision Blizzard’s 2010 revenues were $4.4 billion with a profit of $418 million. WoW does have competitors, namely Sony’s Everquest, which dominated the market before the release of WoW. Rift, an MMORPG developed by Trion Worlds, was launched in March 2011. Thanks to pre-launch promotion, Rift had more than 1 million subscribers by early 2011. A number of gamers believe that the MMORPG that will eventually topple WoW’s dominance will be a game that can be played from multiple locations via cellphone or other smart device while on the move. WoW does have a smartphone app, but many users find its capabilities limited. The potential for a new blockbuster MMORPG may lie in its mobile applications.


12) Virtual Worlds Open Up New Revenue Sources Gaming has presented new ways of making money. Multi-player games (known as massively multiplayer online role playing games or MMORPGs) have sparked a new market in which players broker deals to buy and sell game currency, point-building online items and even winning players’ online personas, which are called avatars. Gamers looking to cash in on the booming popularity of these games are finding ways to buy and sell virtual assets for real currency. Second Life, a 3-D “virtual world” may not be a game exactly, but it is the leader in a category that utilizes game-like features such as avatars. Second Life is a world-like online platform where “members” create personalities, open businesses, create buildings and interact with each other—even to the point of getting married in a virtual, fantasy sort of way. For a time, winning player avatars and other assets were traded on eBay (the auction site has since ceased to allow these kinds of items on its site), and numerous private buying and selling sites have sprung up, such as IGE (www.ige.com) to handle the demand. Some game companies are setting up real money trade (RMT) services of their own. Sony runs Station Exchange, a marketplace for EverQuest RMTs, charging a 10% commission on each transaction. The site is operated under Sony subsidiary Sony Online Entertainment LLC. Facebook has its own selection of virtual world games such as FarmVille, CityVille and Mafia Wars (all developed by Zynga, a San Francisco-based developer) or Restaurant City (developed by gaming powerhouse Electronic Arts); in which players spend their hard-earned cash for virtual goods. Developers are inking contracts with celebrities to feature them in games such as Lady Gaga in FarmVille’s GagaVille campaign and chef Jamie Oliver in Restaurant City. Just how big are these virtual communities? In a word: huge. FarmVille, for example, had 18 million virtual farmers in late 2010, each spending and average of 15 minutes each day playing the game. The potential for this relatively new market is enormous. Research company ThinkEquity expected U.S. sales of virtual goods to reach $1.6 billion in 2010 (doubling 2009 sales). IGE estimates that the marketplace for virtual assets will reach $7 billion over the long term. In late 2010, a virtual destination called Club Neverdie (developed as part of a hugely popular multiplayer Entropia Universe which relies


on in-game currency that sells at an exchange rate with U.S. dollars of 10:1) was sold for $335,000. Facebook is hoping to get in on the virtual extravaganza with Facebook Credits, its own virtual currency program that earns players deals on the social media site’s Groupon competitor, Facebook Deals. The site announced a deadline of July 1, 2011 when Facebook Credits currency becomes mandatory for all gaming on the site. Players will use real money to purchase Facebook Credits, however, developers may keep in-game currencies (i.e., FarmBucks), which will be worth a bit less than Facebook credits. For example, Zynga can charge players 90 Facebook Credits for 75 FarmBucks in FarmVille. Facebook ends up with about 30% of the developers’ sales of virtual games props. Facebook Credits also launched a program in May 2011 in which users are paid in credits for watching video ads embedded in games. The practice of virtual world commerce raises some sticky questions, however, about the true ownership of cyber-assets. Some game companies maintain that all currency, points, avatars and other assets are their property and not that of its players. Others disagree. As greater and greater sums are being made from virtual asset brokerage, the question becomes more important. Is a game company liable to its players for their cyber-assets should it discontinue the game or alter its rules? It is also possible that in the U.S., the Internal Revenue Service will begin taxing profits made selling these assets. 13) Online Play/Social Gaming on the Rise As for online games, that is, games played via the Internet, they have become one of the largest and fastest-growing sectors of the worldwide entertainment business. Analysts at In-Stat expect Xbox Live to generate $1 billion in annual revenues by 2013. Growth at Live and other gaming services, including Sony’s game subscription platform, is being driven to some extent by rapid expansion of the number of broadband subscribers around the world, now totaling more than 500 million. Fast Internet access means rapid interaction with games and remote opponents. Analysts at eMarketer estimate that online access to games, including subscription services, individual game downloads and updates, grew to 22% of global game software industry revenues in 2010, up from only 8% in 2005. Sony now offers StationAccess, which it bills as an online


service offering “low-price, all-in-one” subscriptions for its games. When most people think of video game enthusiasts, they picture kids and young men playing violent, action-packed titles such as Counter-Strike and EverQuest. However, a vast and diverse audience in the U.S. plays “simple” online games such as checkers, mah jong and bridge, vastly larger than the number of people who play sophisticated titles. It’s a market that earns substantial revenues for game companies, largely through advertising. Simple games such as hearts and pool not only attract more users, they are much cheaper and easier to produce. A major action game published at a leading game company can require a vast team of computer coders and designers, as well as design and production budgets in the millions of dollars. Simple games, on the other hand, may take only one developer and only a few thousand dollars to put together. In fact, development budgets for some of the most popular new games are tiny. Talented coders in startup companies around the world are using the latest software tools to create innovative games at little cost, some of which go on to become vastly popular. This is particularly true in games launched for the smartphone market (often as “apps”) and games launched for play on social media sites. Game playing is as much a social activity as a solitary pursuit, as many players connect online with opponents both known and unknown. Xfire (www.xfire.com), an advertiser-supported web site that tracks friends, browses servers, posts game statistics and provides instant messaging, is cashing in on the play-with-friends trend. It debuted in January 2004 with $5 million in venture funding and was acquired by Viacom in 2006. The site was purchased by Titan Gaming in August 2010. In late 2010, the site surpassed 17 million registered users. As revenues for console and computer games fall, social gaming is on the rise. Developers such as Zynga, Inc., Playfish, Ltd. (recently acquired by Electronic Arts for about $400 million) and PopCap Games, Inc. are attracting players in the millions and have become major players themselves in the gaming marketplace.


SPOTLIGHT: Zynga, Inc. Zynga, Inc. is a leading developer of online social games for social media sites, online networks and mobile devices. The company’s games are hosted on a variety of social networks, including Facebook, MySpace and My Yahoo. Its products include casino games, word games, board games, role playing games and party games. Zynga’s most successful games are FarmVille, Mafia Wars, CafeWorld, FishVille, Zynga Poker and Vampire Wars. The company also administers Zynga.org, which donates money and educational goods to international nonprofits. The firm’s investors include Kleiner Perkins Caufield & Beyers, Foundry Group, Union Square Ventures, Institutional Venture Partners, Avalon Ventures, SoftBank and The Pilot Group. Approximately 50 million daily active users and 215 million monthly unique visitors play Zynga’s games each month. In October 2010, Zynga purchased Bonfire Studios, a developer of PC and Xbox 360 games. In December 2010, the company acquired Newtoy, Inc., a developer of applications for mobile devices. Some industry analysts value Zynga at between $7 billion and $9 billion. A number of manufacturers of blockbuster game titles are entering the social gaming arena. THQ, Inc., a producer of mainstream games usually focused on wrestling or fighting, has produced two social games on Facebook in recent months. UFC Undisputed Fight Nation was launched in 2010 and Margaritaville Online in 2011, with plans for a third by the end of the year. Game consoles are also pushing social play. Nintendo’s 3DS has a communication tool called StreetPass, which searches for and connects with nearby 3DS units regardless of whether the players know each other. The units connect via Wi-Fi and share data, even when users are not actively playing. An app called StreetPass Plaza tracks other 3DS users via GPS and notes times and places where users “pass” each other, making it easier for players to meet. This is a new spin on Nintendo’s earlier Tag Mode function that allowed players to share game data during play. It also promotes the habit of players carrying 3DS devices with them. Those concerned about privacy may disable the units’ wireless features. Brands including Honda and McDonald’s are buying their way onto social gaming sites. Honda has ads for its hybrid CR-Z model on Facebook’s Car Town game, while McDonald’s sponsored a branded farm in Facebook’s FarmVille. Gamers who clicked


on the fast-food giant’s farm were rewarded with virtual prizes such as a hot air balloon with the company’s logo to place on their own virtual farms. The FarmVille promotion lasted for a 24-hour period in October 2010. Developers are social media games are also ripe targets for acquisition. In July 2010, Disney purchased Playdom, a producer of more than 15 games on Facebook and MySpace, for $563.2 million, plus as much as $200 million more should Playdom meet growth thresholds established in the acquisition agreement. 14) TV over IP—TV Networks, Cable Companies and Web Sites Converge Internet site companies and television networks are acutely aware of the potential afforded when television audiences turn to their PCs for entertainment. Many popular Internet sites are already producing programming, while television networks are finding ways to air their content online on their own sites. America Online (AOL) offers a selection of free programming that was kicked off with a bang via the Live 8 webcast of July 2005, which attracted an estimated 3 billion viewers worldwide. Viewers clicked between footage of performances in London, Paris, Philadelphia, Toronto, Rome and Berlin. AOL offers footage of dozens of live concert programs including performances by Bruce Springsteen, Beyoncé and the Dave Matthews Band. In a Nielsen report in mid2010, the number of people in the U.S. who watched video on the Internet rose 11.4% from 2008 to 138.4 million. Television stations such as CNN, MTV and Nickelodeon are airing programming on their web sites. Major media firms such as Level 3, Walt Disney and VeriSign have launched content delivery networks. The four major U.S. networks (ABC, CBS, NBC and Fox) all stream much of their programming free of charge on their web sites, although it may be delayed a day or two after airing on TV. MTV has Internet video features which offer dozens of music and celebrity related programs, including a daily webcast of music news and events. There is no fee for the service, which is funded by online advertising. Unlike DVR programming on television, in which viewers can fast forward or skip advertising altogether, the ads on MTV bookend programming and also reside in separate windows that can’t be closed. Lucrative online advertising is spurring many media companies to take hard looks at


ways to diversify programming away from TV and toward the PC. The days of free online access to TV programming may be numbered, since a number of major cable networks and subscription TV services are creating systems that limit access to paying subscribers. Time Warner launched TV Everywhere in March 2010. TV Everywhere allows cable and satellite subscribers to watch content from their services online (using any device that offers Internet access such as PCs, and smartphones) for no additional fee. Time Warner already has deals with Comcast Corp. and Verizon Communications enabling their customers to watch shows from Time Warner’s networks, and plans to have similar deals finalized with Dish network, DIRECTV and AT&T, among others in the near-term. As of late 2010, TV Everywhere was available to approximately 25 million households. Time Warner expects up to 70 million households to be viewing its content online by late 2011. This is Time Warner’s attempt to avoid being marginalized by Internet competitors. Google TV is another ambitious convergence of TV and the Internet. It is basically software that merges TV and web programming in a system created by Google, Intel, Sony and Logitech. By using Google’s Android operating system and Google Chrome browser, users can access Internet content on their TVs, including 40,000 TV shows and movies from Netflix or Amazon Video on Demand. Portals such as Yahoo! are also getting into the IPTV act by providing video searches something like that afforded by Google TV. Yahoo! Search (http://video.search.yahoo.com) offers a search engine for a wide variety of video on the web from an extensive list of sources including CBS, Warner Brothers, Bloomberg BusinessWeek, ESPN and many more. As programming proliferates, the need for efficient methods to search for content becomes critical. Search engine sites such as Yahoo! and Google have further expanded their businesses as well, including video content from a variety of sources. These sites enable movie studios, television networks and even sports associations such as Major League Baseball to sell content directly to consumers. NBC and Fox (owned by News Corp.) partnered in an online venture called Hulu (www.hulu.com), which provides a legal alternative to watching pirated TV programming, films and clips. Hulu is competing head to head with Google, Inc.’s wildly popular YouTube site. Hulu offers viewers access to programming on a variety of sites with huge market


reach including AOL, MSN, MySpace and Yahoo, in addition to the new venture’s own web site. Insiders are calling the project MySpace TV or NewTube. It features shared short clips from established TV shows and entire programs with limited commercials, in addition to consumer-produced video. As of 2010, Hulu’s latest venture offered full seasons of current TV shows for a monthly subscription fee. This is Hulu’s first major effort to develop recurring revenue streams outside of advertising fees. Another example of TV and Internet convergence is the proliferation of so called “TV apps.” Viewers use their remotes to select applications on their TVs offering everything from access to favorite shows, connections to web sites or game playing. Vizio, a U.S.-based TV manufacturer, planned to offer hundreds of applications on its new Internet-ready sets by early 2011. Vudu, formerly a maker of settop boxes that connected the Internet and TVs for movie watching, now offers Vudu Apps, a platform for the delivery of Internet software to a variety of video hardware including TVs and Blu-ray players. TV manufacturers including Sharp Corp., Sanyo Electric and Mitsubishi Electric Corp. plan to utilize the technology. TV manufacturers are also establishing partnerships with game companies to make gaming on TV possible without having to buy a game console. Panasonic, for example, has an agreement with Gameloft, Inc. for 3-D games such as the developer’s Asphalt 5 to be accessible on webconnected TVs starting in 2011. Meanwhile, Samsung Electronics awarded a $200,000 prize to a game developer in a contest for the best game app for its Internet-enabled TVs. The winner was a game called WeDraw. Another “console-free” alternative to gaming on TV is OnLive. The system uses a $99 adapter that plugs into a high-definition port on an Internet enabled TV. A standard gaming controller is included and games are available on demand for $9.99 per month. OnLive allows play on PCs as well as TVs, and games can be continued from one device to another. The system has an “Arena” mode in which one user can watch another player’s game in real time and register virtual cheers and jeers. 15) Apple Rules in Apps/Android Plays Catch-up Short for applications, “apps” are small programs designed to run on mobile devices such as smartphones and tablets. An app may contain a considerable amount of software code and data in the


apps itself, or it may simply be a very convenient way to link directly to a specific web site. Want to check the weather forecast on your iPhone? Use a weather related app. Get a recipe for pot roast? Use a cooking app. Watch a video? Use YouTube’s app. There are hundreds of thousands of apps available. Some are free of charge, but growing numbers require a fee. Apple has gone beyond offering apps strictly for mobile devices. In early 2011, the company introduced an apps store for its Macintosh computers. To start with, the new store offered more than 1,000 computer apps in 21 categories including games, education and productivity. App developers include Apple, Gameloft, Ambrosia Software, MobileAge, Electronic Arts (EA) and AOL, to name a few. For purchased apps, developers receive most of the revenue, but the platforms also get a cut. Apple, for example, gets about 30% of the revenue for apps through its apps store. Android came a bit later to the app party since it was launched far later than Apple’s iPhone operating system. It was initially developed by Android, Inc. in 2003 and acquired by Google in 2005. Google reported that as of April 2011, over 3 billion Android apps had been installed. Apps didn’t really exist before the introduction of the iconic iPhone smartphone a few years ago (although “widgets,” which offer similar features, had been around for quite some time). For 2010, Gartner estimated global app store revenues at $6.77 billion. That was the bare beginning of a soaring business sector. (For example, the Apple iTunes App Store launched very recently, in July 2008, with only about 500 apps available.) By June 2011, Apple had approved more than 500,000 apps, and more than 400,000 of them were live in the iTunes App Store. Analysts at Gartner estimated that 4.5 billion apps were downloaded in 2010, generating $6.7 billion in revenues. Gartner predicted volume to grow to 21.6 billion downloads by 2013 that will produce $29.5 billion in revenue. By mid 2011, figures for apps for Apple products alone indicated there were roughly 85,000 app developers worldwide. By one estimate, 37% of all apps are free downloads, while the average price for paid apps is $3.64. Meanwhile, more than 200,000 apps were also available for the Android mobile phone operating system (the world’s leading smartphone platform), as well as thousands more for the Blackberry and other devices. Android is the mobile operating system


developed by Google. On all platforms, the most popular apps include games, such as Angry Birds, tools such as Google Maps, the Facebook app, and entertainment and media related apps, such as those for Pandora Internet-based radio and for leading newspapers. At the same time, important apps provide tools for business people, travelers, students, hobbyists, wine drinkers, people who like to cook, job seekers, students, children, sports fan, shoppers, car enthusiasts and myriad other special interest niches. Since apps require extensive programming and creative services, the app industry encompasses revenues and fees far beyond app store revenues. A 2011 report by analysts at Forrester anticipated that app store sales would top $5.6 billion for 2011, but corporate spending on app development and thirdparty services that provide app management would be $17 billion. Combined, the forecast for app sales, development and management spending for 2015 is $54.6 billion. (Meanwhile, Forrester’s estimates for 2010 app sales revenues were lower than those from Gartner, at $2.2 billion.) 16) Wireless Devices Become a FastGrowing Market for Electronic Games/Angry Birds Major Success The use of cellphones to download and play electronic games is huge and growing quickly worldwide. In particular, revenues for electronic games are large in South Korea and Japan—leadingedge countries in all types of online consumer activities. Research firm Gartner Research reported that worldwide end user revenue reached $4.7 billion in 2009. The firm further projected that global mobile gaming revenues would exceed $5.6 billion in 2010, and reach $11.4 billion by 2014. Gartner estimates that between 70% and 80% of all mobile consumer applications downloaded, such as iPhone apps, are games. Digital Chocolate, based in San Mateo, California, is a venture of Trip Hawkins who founded industry leader Electronic Arts. The company is pinning high hopes on games designed specifically for mobile users by combining 3D technologies with 3G networks. Already, it offers popular games through cellphone service firms in more than 80 nations. Marketing partners include Verizon Wireless, AT&T, Vodafone, Fox, Paramount, HBO, Google and Nokia. Digital Chocolate now offers more than 80 games for the iPhone and its competitors.


Online support services leader VeriSign has invested heavily in mobile games with its partnership with JoWooD Productions Software AG. Other companies to watch include I-play, Gameloft and Glu Mobile, formerly Sorrent. In late 2010, DeNA Co., a major developer of social videogames in Japan, acquired ngmoco, Inc., a U.S. gaming app company for $403 million. One cellphone game in particular, Angry Birds from a small company called Rovio Mobile Ltd., has become a major worldwide seller. Rovio reports that players around the world spend 200 million minutes each day. The global phenomenon proves that the market for mobile games is massive. People who don’t buy game consoles or spend hours of free time on their computers do spend a few minutes on their cellphones as they wait in line or have a few minutes of downtime. Another salient point in the mobile gaming trend is that mobile games tend to be developed by small firms and typically don’t require huge investments of capital. In the case of Angry Birds, development costs were about $100,000. The game was downloaded 50 million times in 2010 and, at 99 cents each (in the U.S.), reaped more than $8 million in revenue.




Chapter 2 GAMES, APPS & SOCIAL MEDIA INDUSTRY STATISTICS Contents: Games, Apps & Social Media Industry Overview Top 10 Social Networking Websites: May 2011 Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010 Top 10 PC Game Titles Played, U.S. - December 2010 Top Console Usage, U.S. - December 2010 Top 5 Search Engines, U.S.: May 2011 Cellular & Other Wireless Telecommunications, Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 Number of Business & Residential High Speed Internet Lines, U.S.: 2003-2010 Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses, 2006-2009 Software Publishing Industry, U.S.: Estimated Operating Expenses, 2006-2009 Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2007-2009 Wireless Standards & Speeds Common Internet Activities, U.S. Common Daily Internet Activities, U.S.

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40



Games, Apps and Social Media Industry Overview Quantity

Unit

Date

Source

15.6*

Billion US$

2010

NPD PRE

Games Video Game Industry, U.S. Video Game Industry, Worldwide

59.0*

Billion US$

2011

Total Sales of Seventh-Generation Gaming Consoles, Worldwide

182.5

Million Units

Dec-2010

TC

47.9

Million Units

Dec-2010

Sony

424.8

Million Units

Dec-2010

Sony

84.6

Million Units

Dec-2010

Nintendo

Sony PlayStation 3 PlayStation 3 Games Sold Nintendo Wii Nintendo Wii Games Sold

659.4

Million Units

Dec-2010

Nintendo

50.0

Million Units

Dec-2010

Microsoft

494.0

Million Units

Dec-2010

VGChartz

PlayStation Network Subscribers

69

Million

Jan-2011

Sony

Xbox Live Subscribers

30

Million

Jan-2011

Microsoft Blizzard

Microsoft Xbox 360 Microsoft Xbox 360 Games Sold

World of Warcraft Subscribers

1

12

Million

Oct-2010

Casino Gaming Market, U.S.

56.5*

Billion US$

2010

PwC

Casino Gaming Market, Worldwide

109.4*

Billion US$

2010

PwC Nielsen

Apps Smartphones as a Percent of Mobile Devices, U.S.

28

%

Q3 2010

Android

29

%

Jan-2011

Nielsen

Apple iOS

27

%

Jan-2011

Nielsen

RIM BlackBerry

27

%

Jan-2011

Nielsen

Microsoft Windows Mobile/Windows Phone 7

10

%

Jan-2011

Nielsen

Apps Available for iOS (Apple)

400,000

May-2011

Apple

Apps Available for Android

200,000

May-2011

PRE

Worldwide App Store Revenue

6.7

Billion US$

2010

Gartner

Worldwide App Store Downloads

4.5

Billion

2010

Gartner

Worldwide App Store Revenue

29.5

Billion US$

2013

Gartner

Worldwide App Store Downloads

21.6

Billion

2013

Gartner

Number of Cellular Phone Subscribers, U.S.

292.8

Million

Jun-10

CTIA

5.3*

Billion

Mar-11

LM Ericsson

Number of Cellular Phone Subscribers, Worldwide Social Media Facebook Users

700

Million

Jun-2011

PRE

200

Million

Jan-2011

Facebook

Twitter Users

200

Million

Apr-2011

Twitter

LinkedIn Users

102

Million

May-2011

LinkedIn

Internet Users, U.S.

250*

Million

2010

PRE

Internet Users, Worldwide

2.1*

Billion

2010

ITU

Facebook Advertising Revenue, Worldwide

1.86

Billion US$

2010

eMarketer

Twitter Advertising Revenue, Worldwide

45

Million US$

2010

eMarketer

LinkedIn Advertising Revenue, Worldwide

79

Million US$

2010

LinkedIn

22,710

Million US$

2010

Census

3.3

Million

2010

BLS

Facebook Mobile Users

General Computer & Software Store Sales, U.S. Computer & Mathematical Science Occupations, U.S.

Computer & Mathematical Science Occupation Mean Salary, U.S. 76.3 Thousand US$ 2010 * Estimated 1 World of Warcraft is the largest Massively Multiplayer Online Role Playing Game (MMORPG) in terms of subscribers. BLS = Bureau of Labor Statistics PRE = Plunkett Research Estimate NPD = NPD Group, Inc. Blizzard = Activision Blizzard ITU = International Telecommunications Union PwC = PricewaterhouseCoopers TC = The Companies (Combined figures from Sony, Microsoft and Nintendo) Source: Plunkett Research,® Ltd. Copyright © 2011, All Rights Reserved www.plunkettresearch.com

BLS



Top 10 Social Networking Websites: May 2011 (Based on Market Share of Visits) Rank

Website

Visits Share

1

Facebook

64.22%

2

YouTube

19.93%

3

Yahoo! Answers

1.11%

4

Twitter

1.10%

5

MySpace

1.07%

6

Tagged

0.77%

7

Meebo

0.53%

8

myYearbook

0.43%

9

Linkedin

0.41%

10

Mylife

0.33%

Note: Data in this table was collected during the week ending May 14, 2011. Source: Experian Hitwise Plunkett Research,® Ltd. www.plunkettresearch.com



Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010 All Adult Americans

2006

2007

2008

2009

2010

42%

47%

55%

63%

66%

Sex Male

45%

50%

58%

64%

66%

Female

38%

44%

53%

63%

65%

18-29

55%

63%

70%

77%

80%

30-49

50%

59%

69%

72%

75%

50-64

38%

40%

50%

61%

63%

65+

13%

15%

19%

30%

31%

White (not Hispanic)

42%

48%

57%

65%

67%

Black (not Hispanic)

31%

40%

43%

46%

56%

Hispanic (English-speaking)

41%

47%

56%

68%

66%

Age

Race/Ethnicity

Education Less than High School

17%

21%

28%

30%

33%

High School

31%

34%

40%

52%

54%

Some College

47%

58%

66%

71%

76%

College Graduate

62%

70%

79%

83%

86%

< $30,000

NA

NA

NA

42%

45%

$30,000-$49,999

NA

NA

NA

62%

67%

$50,000-$74,999

NA

NA

NA

80%

79%

> $75,000

NA

NA

NA

85%

87%

Non-rural

45%

50%

59%

67%

70%

Rural

25%

31%

38%

46%

50%

Household Income

Geography

2006 data come from the Pew’s February 15 through April 6 survey of 4,001 adults; 1,562 were home broadband users (MOE: +/- 1.7%). 2007 data are drawn from the Pew’s March survey of 2,200 adults; 966 were home broadband users (MOE: +/- 2.3%). 2008 data are from Pew's April-May of 2008 survey of 2,251 adults; 1,153 were home broadband users (MOE: +/- 2%). 2009 data are from an April 2009 survey of 2,253 adults, including 561 who were interviewed on their cell phone; 1,332 of respondents had broadband Internet connections at home (MOE: +/- 3.0%). 2010 data are from an April 2010 tracking survey of 2,252 adults. Due to category breakdown changes for household income data, information prior to 2009 has been omitted from this table. Source: Pew Internet & American Life Project Plunkett Research,® Ltd. www.plunkettresearch.com



Top 10 PC Game Titles Played, U.S. - December 2010 Rank

Game Title

Publisher

Share1

Average Minutes Played Per Week

TMP%2

1

World of Warcraft

Blizzard Entertainment

10.340

510

43.550

2

Sims 3, The

Electronic Arts Inc.

4.812

135

3.640

3

League of Legends

Riot Games

1.119

354

2.869

4

Bookworm

PopCap Games

1.911

139

1.926

5

Half-Life 2

Vivendi Games

1.715

327

1.893

6

StarCraft

Blizzard Entertainment

0.547

504

1.642

7

Sims 3: Late Night, The


1.049

257

1.630

8

Lord of the Rings Online: Shadows of Angmar, The

Turbine

1.075

209

1.511

9

Spore


1.230

175

1.400

10

Slingo Mystery 2: The Golden Escape

Funkitron

2.455

162

1.392

1

Share is the percentage of the gaming audience measured that played the title.

2

Overall TMP% represents the percent of total minutes played from the Top 100 non-casual/pre-installed PC games measured.

Source: The Nielsen Company - www.nielsen.com Plunkett Research,® Ltd. www.plunkettresearch.com



Top Console Usage, U.S. December 2010 Rank

Console

% of Time Spent Playing, All Units1

1

Xbox 360

24.0

2

Wii

23.3

3

PlayStation 3

18.3

4

PlayStation 2

10.7

5

Xbox

2.6

6

GameCube

0.7

7

Other

2

20.4

1

Usage Minutes % is the percent of all measured console minutes.

2

'Other' consists of any other console systems found in the home.

Source: The Nielsen Company - www.nielsen.com Plunkett Research,® Ltd. www.plunkettresearch.com



Top 5 Search Engines, U.S.: May 2011 (Based on Market Share of Visits) Rank

Website

Visits Share

1

www.google.com

68.05%

2

search.yahoo.com

14.46%

3

www.bing.com

12.42%

4

www.ask.com

2.84%

5

search.aol.com

1.58%

Note: Data in this table was collected during the week ending May 14, 2011. Source: Experian Hitwise Plunkett Research,® Ltd. www.plunkettresearch.com



Cellular & Other Wireless Telecommunications, Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 (In Millions of US$; Latest Year Available) NAICS 517212 Kind of business Total Operating Revenue Mobile services Mobile telephony

2009

2008

2007

2006

% Chg. 09/08

184,842

180,572

169,694

154,719

2.4

145,183

144,622

136,135

127,210

0.4

58,120

59,575

55,575

55,592

-2.4

Mobile long-distance

4,672

4,865

5,436

4,950

-4.0

Mobile all distance

58,345

57,458

59,218

S

1.5

Other mobile services

24,046

22,724

S

S

5.8

19,808

17,543

15,013

12,278

12.9

10,101

6,991

4621

2,565

44.5

222

327

189

153

-32.1

8,281

8,994

9,008

8,557

-7.9

D

D

72

S

D

Other telecommunications services Internet access services Installation services for telecommunication networks Reselling services for telecommunications equipment, retail Rental of telecommunications equipment Repair & maintenance svcs. for telecom equipment

D

D

S

S

D

19,851

18,407

S

S

7.8

Total Operating Expenses

137,470

135,668

134,249

128,043

1.3

Personnel costs

25,375

25,897

25,835

25,293

-2.0

Gross annual payroll

17,938

17,952

16,009

15,891

-0.1

Employer's cost for fringe benefits

3,682

3,977

5,561

4,654

-7.4

Temporary staff & leased employee expense

3,755

S

4,265

4,748

S

S

16,115

13,827

12,062

S

Expensed equipment

D

D

D

551

D

Expensed purchase of other materials, parts, & supplies

D

D

D

11,511

D

23,210

21,936

22,151

21,212

5.8

1,979

1,765

1,894

1,839

12.1

S

938

S

861

S

7,456

7,535

7,302

7,147

-1.0

All other operating revenue

Expensed materials, parts & supplies (not for resale)

Expensed purchased services Expensed purchases of software Purchased electricity & fuels (except motor fuels) Lease & rental payments Purchased repair & maintenance

1,589

1,525

S

S

4.2

Purchased advertising & promotional services

11,157

10,173

10,395

9,640

9.7

Other operating expenses

71,677

71,720

72,436

69,476

-0.1

Depreciation & amortization charges

24,663

25,513

27,877

28,059

-3.3

Governmental taxes & license fees

1,913

1,967

1,825

1,666

-2.7

Access charges

9,610

10,236

S

S

-6.1

Universal service contributions (USC) & other similar charges

3,432

3,556

3,884

3,626

-3.5

S

S

28,154

24,946

S

All other operating expenses

Note: Estimates are based on data from the 2009 Service Annual Survey and administrative data. Estimates for 2008 and prior years have been revised to reflect historical corrections to individual responses. Dollar volume estimates are published in millions of dollars; consequently, results may not be additive. Estimates have been adjusted using results of the 2007 Economic Census. Estimates cover taxable and tax-exempt firms and are not adjusted for price changes. The introduction and appendixes give information on confidentiality protection, sampling error, nonsampling error, sample design, and definitions. Links to this information on the Internet may be found at <www.census.gov/services/sas/cv.html>. D = Estimate in table is withheld to avoid disclosing data of individual companies; data are included in higher level totals. S = Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor response quality (total quantity response rate is less than 50%). Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see http://www.census.gov/quality/S20-0_v1.0_Data_Release.pdf. Source: U.S. Census Bureau Plunkett Research,® Ltd. www.plunkettresearch.com



Number of Business & Residential High Speed Internet Lines, U.S.: 2003-2010 Types of 1 Technology

Dec-03

Dec-04

Dec-05

Dec-06

Dec-07

Dec-08

ADSL

9,509,442

13,817,280

19,515,000

25,413,000

29,449,000

SDSL

NA

NA

369,000

345,000

Other Wireline

NA

NA

373,000

Cable Modem

16,446,322

21,357,400

116,390

Satellite

2

P

Dec-09

Dec-10

30,198,000

30,971,000

44,000,000

293,000

241,000

225,000

NA

545,000

605,000

705,000

716,000

NA

26,558,000

31,982,000

36,507,000

40,273,000

43,128,000

50,000,000

159,653

298,000

894,000

1,849,000

2,884,000

3,975,000

4,500,000

NA

NA

427,000

572,000

791,000

938,000

1,116,000

NA

Fixed Wireless

NA

NA

257,000

483,000

707,000

486,000

525,000

NA

Power Line & Other

NA

NA

5,000

5,000

5,000

5,000

5,000

NA

--

--

47,803,000

60,238,000

70,206,000

75,729,000

80,662,000

100,000,000

NA

NA

NA

NA

NA

25,040,000

52,486,000

75,000,000

27,744,342

37,352,520

50,930,000

82,525,000

121,222,000

100,770,000

133,148,000

175,000,000

Fiber

Total Fixed Mobile Wireless Total Lines

Note: High-speed lines are connections to end-user locations that deliver services at speeds exceeding 200 kbps in at least one direction. Advanced services lines, which are a subset of high-speed lines, are connections that deliver services at speeds exceeding 200 kbps in both directions. Line counts presented in this report are not adjusted for the number of persons at a single end-user location who have access to, or who use, the Internet-access services that are delivered over the high-speed connection to that location. For data through December 2004, only those providers with at least 250 lines per state were required to file. 1

The mutually exclusive types of technology are, respectively: Asymmetric digital subscriber line (ADSL) technologies, which provide speeds in one direction greater than speeds in the other direction; symmetric digital subscriber line (SDSL) technologies; traditional wireline technologies "other" than ADSL and SDSL, including traditional telephone company high-speed services that provide equivalent functionality, and also Ethernet service if delivered to the subscriber's location over copper (as opposed to optical fiber) plant; cable modem, including the typical hybrid fiber-coax (HFC) architecture of upgraded cable TV systems; optical fiber to the subscriber's premises (e.g., Fiber-to-the-Home, or FTTH); satellite and fixed and mobile terrestrial wireless systems, which use radio spectrum to communicate with a radio transmitter; and electric power line.

2

Reporting instructions for mobile wireless changed between the December 2007 and the December 2008 data, resulting in a one-time decrease in the reported number of high-speed mobile wireless Internet access service connections, and a decrease in the overall number of reported high speed Internet subscribers. Earlier reported data included all subscribers whose mobile devices were capable of sending or receiving data at speeds above 200 kbps. Starting with the December 2008 data, results include only those wireless customers whose current subscription plan includes data transfer to and from Internet sites through the mobile device (and exclude mobile-specific applications such as text messaging and ringtone downloading). P = Plunkett Research estimate. NA = Not available. Post 2004 figures are rounded and may not add correctly. Source: U.S. Federal Communications Bureau (FCC) Plunkett Research,® Ltd. www.plunkettresearch.com



Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses, 2006-2009 (In Millions of US$; Latest Year Available) NAICS Code: 5112

2009

2008

2007

2006

09/08 % Chg.

Total Operating Revenue 138,714 142,346 135,401 125,203 -2.6 System software publishing 48,843 52,406 49,038 44,166 -6.8 Operating systems software 17,931 18,620 17,759 15,434 -3.7 Network software 12,457 14,665 13,857 12,869 -15.1 Database management software 9,465 10,205 9,337 8,275 -7.3 Development tools & programming languages software 3,011 3,035 2,987 3,059 -0.8 Other systems software 5,979 5,881 5,098 4,529 1.7 Application software publishing 47,101 45,442 45,445 43,301 3.7 General business productivity & home use applications 23,067 19,807 19,311 18,956 16.5 Cross-industry application software 11,354 12,223 12,949 12,751 -7.1 Vertical market application software 6,399 7,285 7,378 6,787 -12.2 Utilities software 1,687 1,566 1,459 1,372 7.7 Other application software 4,594 4,561 4,348 3,435 0.7 Other services 42,770 44,498 40,918 37,736 -3.9 Custom application design & development services 4,644 5,243 4,077 4,705 -11.4 IT technical consulting services 5,606 5,815 6,064 5,421 -3.6 Application service provisioning S S S S S Re-sale of computer hardware & software 4,146 4,769 3,993 3,115 -13.1 Information technology related training services 1,381 1,839 1,712 1,662 -24.9 All other operating revenue 23,333 23,801 22,773 21,421 -2.0 Breakdown of Revenue by Software Sales Type System software 48,843 52,406 49,038 44,166 -6.8 Personal computer software 17,391 18,217 17,348 14,441 -4.5 Enterprise software 16,536 18,274 17,644 17,407 -9.5 Mainframe computer software 9,592 10,503 9,679 9,246 -8.7 Other system software 5,324 5,412 4,367 3,072 -1.6 Application software 47,101 45,442 45,445 43,301 3.7 Personal computer software 21,194 19,696 19,348 S 7.6 Enterprise software 17,848 17,970 18,357 16,236 -0.7 Mainframe computer software 2,139 2,144 2,525 2,548 -0.2 Other application software 5,920 S 5,215 5,118 S Inventories at End of Year Total 2,173 2,493 2,467 2,200 -12.8 Finished goods S 1,770 S 1,439 S Work-in-process 175 S 145 139 S Materials, fuel, supplies, etc. 359 688 657 622 -47.8 Expenses Total 89,436 93,825 91,809 85,567 -4.7 Notes: Estimates are based on data from the 2009 Service Annual Survey and administrative data. Estimates for 2008 and prior years have been revised to reflect historical corrections to individual responses. Dollar volume estimates are published in millions of dollars; consequently, results may not be additive. Estimates have been adjusted using results of the 2007 Economic Census. Estimates have been adjusted using results of the 2002 Economic Census. Estimates cover taxable and tax-exempt firms and are not adjusted for price changes. The introduction and appendixes give information on confidentiality protection, sampling error, nonsampling error, sample design, and definitions. Links to this information on the Internet may be found at www.census.gov/svsd/www/cv.html. Appendix A, Tables A-3.1.6 & 3.6.1 (expenses) provide estimated measures of sampling variability. S = Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor response quality (total quantity response rate is less than 50%). Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. For a description of publication standards and the total quantity response rate, see http://www.census.gov/quality/S20-0_v1.0_Data_Release.pdf. Source: U.S. Census Bureau Plunkett Research,® Ltd. www.plunkettresearch.com



Software Publishing Industry, U.S.: Estimated Operating Expenses, 2006-2009 (In Millions of US$; Latest Year Available) NAICS Code: 5112 Total Personnel costs

2009

2008

2007

2006

09/08 % Chg.

09/08 % Chg.

89,436

93,825

91,809

85,567

-4.7

2.2

52,330

53,054

53,904

49,310

-1.4

-1.6


40,612

41,591

42,967

39,647

-2.4

-3.2


9,268

8,788

8,235

6,986

5.5

6.7

Temporary staff & leased employee expense Expensed materials, parts & supplies (not for resale) Expensed equipment Expensed purchase of other materials, parts & supplies Expensed purchased services Expensed purchases of software Purchased electricity & fuels (except motor fuels) Lease & rental payments Purchased repair & maintenance Purchased advertising & promotional services Purchased software reproduction Other operating expenses Depreciation & amortization charges Governmental taxes & license fees All other operating expenses

2,450

2,675

2,702

2,677

-8.4

-1.0

1,167

1,240

1,616

1,744

-5.9

-23.3

556

582

626

648

-4.5

-7.0 -33.5

611

658

990

1096

-7.1

11,112

11,667

10,806

10,197

-4.8

8.0

1,109

1,202

1,128

1119

-7.7

6.6 4.7

299

289

276

296

3.5

2,218

2,117

2,085

2,067

4.8

1.5

604

627

705

464

-3.7

-11.1

6,800

7318

6,417

6,030

-7.1

14.0

82

S

S

S

S

S

24,827

27,864

25,483

24,316

-10.9

9.3

5,355

5,226

4,215

3,962

2.5

24.0

881

805

826

793

9.4

-2.5

18,591

21,833

20,442

19,561

-14.8

6.8

Notes: Estimates are based on data from the 2009 Service Annual Survey and administrative data. Estimates for 2008 and prior years have been revised to reflect historical corrections to individual responses. Dollar volume estimates are published in millions of dollars; consequently, results may not be additive. Estimates have been adjusted using results of the 2007 Economic Census. S = Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor response quality (total quantity response rate is less than 50%). Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau. Source: U.S. Census Bureau Plunkett Research,® Ltd. www.plunkettresearch.com



Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2006-2009 (In Millions of US$; Latest Year Available) NAICS Code: 516

2008

2007

09/08 % Chg.

19,504

17,760

15,035

9.8

2009 Operating Revenue

Total Operating Revenue Sources of Revenue Publishing and broadcasting of content on the Internet Online advertising space Licensing of rights to use intellectual property All other operating revenue

S

8,894

7,576

S

4,957

4,298

3,469

15.3

560

495

486

13.1

3,710

4,073

S

-8.9

Breakdown of Revenue by Type of Customer Government Business firms and not-for-profit organizations Household consumers and individual users

S

S

S

S

13,454

12,061

9,784

11.5

4,825

4,527

4,344

6.6

Total Operating Expenses

17,080

15,453

13,211

10.5

Personnel costs

6,855

6,790

5,648

1.0 -0.2


5,085

5,094

4,189


S

S

892

S

Temporary staff and leased employee expense

S

S

S

S

S

S

S

S

S

S

S

S

388

235

S

65.1 22.1

Expensed materials, parts and supplies (not for resale) Expensed equipment Expensed purchase of other materials, parts, and supplies Expensed purchased services

3,387

2,774

S

Expensed purchases of software

S

307

S

S

Purchased electricity and fuels (except motor fuels)

S

S

S

S

Lease and rental payments

S

537

S

S

Purchased repair and maintenance

S

S

S

S

Purchased advertising and promotional services

S

1,757

1,366

S

6,192

5,449

S

13.6

Other operating expenses Depreciation and amortization charges Governmental taxes and license fees All other operating expenses

S

1,272

S

S

111

83

S

33.7

4,441

4,094

S

8.5

Notes: Estimates are based on data from the 2009 Service Annual Survey and administrative data. Estimates for 2008 and prior years have been revised to reflect historical corrections to individual responses. Dollar volume estimates are published in millions of dollars; consequently, results may not be additive. Estimates have been adjusted using results of the 2007 Economic Census. S = Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor response quality (total quantity response rate is less than 50%). Source: U.S. Census Bureau Plunkett Research,® Ltd. www.plunkettresearch.com



Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2007-2009 (In Millions of US$; Latest Year Available) NAICS Code1

Kind of business

51

Information

511

Publishing industries (except Internet)

2009

2008

2007

09/08 % Chg.

08/07 % Chg.

1,076,833

1,107,368

1,072,341

-2.8

3.3

263,689

284,242

282,223

-7.2

0.7

51111

Newspaper publishers

36,338

43,919

47,563

-17.3

-7.7

51112

Periodical publishers

39,060

44,985

46,003

-13.2

-2.2

51113

Book publishers

27,222

28,032

27,807

-2.9

0.8

51114

Directory and mailing list publishers

16,670

18,371

18,515

-9.3

-0.8

51119

Other publishers

5112

Software publishers

5,685

6,589

6,934

-13.7

-5.0

138,714

142,346

135,401

-2.6

5.1

512

Motion picture & sound recording industries

90,946

95,359

94,986

-4.6

0.4

515

Broadcasting (except Internet)

98,919

103,798

99,919

-4.7

3.9

47,367

54,229

54,993

-12.7

-1.4

5151 5152

Radio & television broadcasting

51,552

49,569

44,926

4.0

10.3

516

Internet publishing and broadcasting

Cable & other subscription programming

19,504

17,760

15,035

9.8

18.1

517

Telecommunications

494,337

498,068

480,030

-0.7

3.8

5171

Wired telecommunications carriers

172,093

184,197

186,060

-6.6

-1.0

5172

Wireless telecommunications carriers (except satellite)

185,584

181,418

170,583

2.3

6.4

5173

Telecommunications resellers

9,990

11,105

11,853

-10.0

-6.3

5174

Satellite telecommunications

5,265

4,796

4,450

9.8

7.8

5175

Cable & other program distribution

114,284

109,351

100,416

4.5

8.9

5179

Other telecommunications

7,121

S

6,668

S

S

102,821

101,465

93,804

1.3

8.2

518

Internet service providers, web search portals, and data processing services

5181

Internet service providers and search portals

29,057

29,702

27,152

-2.2

9.4

5182

Data processing, hosting, & related services

73,764

71,763

66,652

2.8

7.7

519

6,617

6,676

6,344

-0.9

5.2

51911

Other information services News syndicates

1,960

2,092

2,140

-6.3

-2.2

51912

Libraries and archives

2,039

2,034

1,854

0.2

9.7

51219

All other information services

2,618

2,550

2,350

2.7

8.5

Estimates are based on data from the 2009 Service Annual Survey and administrative data. Estimates for 2008 and prior years have been revised to reflect historical corrections to individual responses. Dollar volume estimates are published in millions of dollars; consequently, results may not be additive. Estimates have been adjusted using results of the 2007 Economic Census. 1

For a full description of the NAICS codes used in this table, see www.census.gov/epcd/www/naics.html.

Source: U.S. Census Bureau Plunkett Research,® Ltd. www.plunkettresearch.com



Wireless Standards & Speeds Gen.

Year

1

1981

Technology

Max. Data Speed

Nordisk MobilTelefoni (NMT-450, NMT-900)

1.2 Kbps

1

1983

Advanced Mobile Phone System (AMPS)

9.6 Kbps

1

1986

Mobitex

8.0 Kbps

1

1990

1

90s

2

1990

Cellular Digital Packet Data (CDPD), AMPS standard

19.2 Kbps

DataTAC

19.2 Kbps

IS-54 (aka Digital AMPS, D-AMPS, TDMA)

13 Kbps

2

1991

Global System for Mobile Communications (GSM)

9.6 Kbps

2

1993

IS-136 (aka D-AMPS, TDMA)

48.6 Kbps

2

1993

Personal Digital Cellular (PDC), Japan, TDMA standard

11.2 Kbps

2

1995

IS-95 (aka cdmaOne, CDMA)

9.6 Kbps

2

1996

Integrated Digital Enhanced Network (iDEN), TDMA standard

19.2 Kbps

2.5

2001

GSM General Packet Radio Service (GPRS)

144 Kbps

2.5

2002

CDMA2000 1x Radio Transmission Technology (1xRTT)

144 Kbps

2.5

2005

Wideband Integrated Dispatch Enhanced Network (WiDEN)

60 Kbps

2.75

2003

GSM Enhanced Data Rates for GSM Evolution (EDGE)

236.8 - 473.6 Kbps

3

2001

Wideband Code Division Multiple Access (W-CDMA)

.384 - 2 Mbps

3

2001

Freedom of Mobile Multimedia Access (FOMA), NTT DoCoMo

7.2 Mbps

3

2003

Universal Mobile Telecommunications System (UMTS)

3.6 Mbps

3

2004

CDMA2000 EV-DO (Evolution-Data Optimization) Rev. 0

2.4 Mbps

3

2006

EV-DO Rev. A

3.1 Mbps

3

2006

EV-DO Rev. B

14.7 Mbps

3

2006

Evolution-Data and Voice (EV-DV)

14.7 Mbps

3+

2006

Worldwide Interoperability for Microwave Access (WiMAX); IEEE 802.16d, 802.16e

144 Mbps

3+

2007

High-Speed Packet Access (HSPA)

14.4 Mbps

3+

2008

HSPA+

42 Mbps

3+

2008

Evolved UMTS Terrestrial Radio Access (E-UTRA)

200 Mbps

3+

2009

3GPP Long Term Evolution (LTE): UMTS Release 8

> 325 Mbps

4

2011

LTE Advanced

100-1,000 Mbps

Notes: Kbps = kilobits per second; 1 Mbps = 1,000 Kbps. Years and speeds are estimates. TDMA = Time Division Multiple Access; CDMA = Code Division Multiple Access; 3GPP = 3rd Generation Partnership Project. Source: Plunkett Research,® Ltd. Copyright © 2011, All Rights Reserved www.plunkettresearch.com



Common Internet Activities, U.S. The percent of U.S. users who say they have ever used the Internet to:

%

Most recent survey date

Send or read e-mail

92

November 2010

Use a search engine to find information

87

May 2010

Look for health/medical info~

83

September 2010

Look for info on a hobby or interest

83

December 2008

Search for a map or driving directions

82

March 2007

Check the weather

81

May 2010

Look for information online about a service or product you are thinking of buying*

78

September 2010

Get news

78

November 2010

Go online just for fun or to pass the time

72

April 2009

Search for info about someone you know or might meet*

69

September 2009

Visit a local, state or federal government website*

67

May 2010

Buy a product

66

May 2010

Buy or make a reservation for travel

66

May 2010

Watch a video on a video-sharing site like YouTube or Google Video

66

May 2010

Use an online social networking site like MySpace, Facebook or LinkedIn.com*

61

November 2010

Look for "how-to," "do-it-yourself" or repair information

59

August 2008

Do any banking online

58

May 2010

Look online for info about a job*

54

May 2010

Look for information on Wikipedia

53

May 2010

Use online classified ads or sites like Craigslist

53

May 2010

Get news or information about sports*

52

January 2010

Do any type of research for your job

51

March 2007

Take a virtual tour of a location online

51

August 2006

Look online for news or information about politics*

50

May 2010

Upload photos to a website so you can share them with others online

46

November 2010

Pay to access or download digital content online*

43

August 2008

Look for info about a place to live*

39

August 2006

Download music files to your computer

37

December 2007

Get financial info online, such as stock quotes or mortgage interest rates

37

May 2010

Play online games*

36

September 2010

Categorize or tag online content like a photo, news story or blog post

33

December 2008

Read someone else’s online journal or blog^*

32

May 2010

Rate a product, service or person using an online rating system

32

May 2010

Look for religious/spiritual info

32

September 2010

Post a comment or review online about a product you bought or a service you received

32

September 2009

Post comments to an online news group, website, blog or photo site

32

September 2010

Share something online that you created yourself

30

September 2010

Research your family’s history or genealogy online*

27

September 2009

Download video files to your computer

27

December 2007

Participate in an online auction

26

September 2010

Send instant messages

25

May 2010

Use Twitter or other status-update service

24

May 2010

Make a donation to a charity online Participate in an online discussion, a listserv, or other online group forum that helps people with personal issues or health problems*

22

May 2010

22

December 2006

Please note that the wording for some items has been abbreviated. For full question wording, please refer to the questionnaire. * Item wording has changed slightly over time. Please see Pew questionnaires for question wording changes. ~ Based on a series of questions. Source: Pew Internet & American Life Project Plunkett Research,® Ltd. www.plunkettresearch.com



Common Daily Internet Activities, U.S. Internet Activity: Users reported doing this on a "typical day"

%

Most recent survey date

Use the Internet

76

November 2010

Send or read e-mail

61

November 2010

Use a search engine to find information

49

May 2010

Get news

41

November 2010

Go online just for fun or to pass the time

38

April 2009

Use an online social networking site like MySpace, Facebook or LinkedIn.com*

37

November 2010

Check the weather

34

May 2010

Look for info on a hobby or interest

29

March 2007

Look for information online about a service or product you are thinking of buying

28

September 2010

Do any banking online

26

May 2010

Do any type of research for your job

23

March 2007

Watch a video on a video-sharing site like YouTube or Google Video

23

May 2010

Look online for news or information about politics*

19

May 2010

Look for information on Wikipedia

17

May 2010

Get sports scores and info online*

15

August 2006

Send instant messages*

15

May 2010

Search for a map or driving directions

14

September 2010

Play online games*

13

September 2010

Get financial info online, such as stock quotes or mortgage interest rates

12

May 2010

Use online classified ads or sites like Craigslist

11

May 2010

Categorize or tag online content like a photo, news story or blog post

11

September 2010

Visit a local, state or federal government website*

10

November 2010

Read someone else’s online journal or blog*

10

December 2008

Look for health/medical info*

10

May 2008

Look online for info about a job*

10

May 2010

Pay to access or download digital content online*

10

September 2010

Post comments to an online news group, website, blog or photo site

8

September 2009

Search for info about someone you know or might meet

8

August 2008

Buy a product

8

May 2010

Download music files to your computer

7

December 2007

Look for "how-to," "do-it-yourself" or repair information Participate in an online discussion, a listserv, or other online group forum that helps people with personal issues or health problems* Download video files to your computer

7

August 2008

7

September 2010

5

December 2007

Look for info about a place to live*

5

August 2006

Upload photos to a website so you can share them with others online

5

August 2006

Look for religious/spiritual info

5

May 2010

Buy or make a reservation for travel Create or work on web pages or blogs for others, including friends, groups you belong to, or for work Create or work on your own online journal or blog*

5

May 2010

4

September 2009

4

January 2010

Take a virtual tour of a location online

4

August 2006

Rate a product, service or person using an online rating system

4

May 2010

Participate in an online auction

4

May 2010

Post a comment or review online about a product you bought or a service you received

4

September 2010

Please note that the wording for some items has been abbreviated. For full question wording, please refer to the questionnaire. * Item wording has changed slightly over time. Please see Pew questionnaires for question wording changes. Source: Pew Internet & American Life Project Plunkett Research,® Ltd. www.plunkettresearch.com



Chapter 3 IMPORTANT GAMES, APPS & SOCIAL MEDIA INDUSTRY CONTACTS Addresses, Telephone Numbers and Internet Sites Contents: I. Audience & Circulation Research II. Canadian Government AgenciesGeneral III. Careers-Computers/Technology IV. Careers-Contract and Freelance V. Careers-First Time Jobs/New Grads VI. Careers-General Job Listings VII. Careers-Job Reference Tools VIII. Careers-Video Games Industry IX. Computer & Electronics Industry Associations X. Corporate Information Resources XI. Economic Data & Research XII. Electronic Publishing Associations XIII. Entertainment & Amusement Associations-General XIV. Entertainment Industry Associations XV. Film & Theater Associations XVI. Gambling Industry Associations XVII. Games Industry Associations XVIII. Games Industry Resources XIX. Graphic Artists Associations XX. Industry Research/Market Research XXI. Internet Industry Associations XXII. Internet Industry Resources

XXIII. XXIV. XXV. XXVI. XXVII. XXVIII. XXIX. XXX. XXXI. XXXII. XXXIII. XXXIV. XXXV.

I.

Internet Usage Statistics Licensing Associations Printers & Publishers Associations Privacy & Consumer Matters Recording & Music Associations Software Industry Associations Sports Associations Sports Leagues Stocks and Financial Markets Data Toy Industry Associations Trade Associations-General U.S. Government Agencies Wireless & Cellular Industry Associations

Audience & Circulation Research

Arbitron, Inc. 9705 Patuxent Woods Dr. Columbia, MD 21046 US Phone: 410-312-3000 E-mail Address: [email protected] Web Address: www.arbitron.com Arbitron, Inc., an international media and marketing research firm, serves the radio, online radio, cable


and television industries, as well as advertising agencies and advertisers in Europe and the U.S. Audit Bureau of Circulations (ABC) 48 W. Seegers Rd. Arlington Heights, IL 60005 US Phone: 224-366-6939 Fax: 224-366-6949 E-mail Address: [email protected] Web Address: www.accessabc.com The Audit Bureau of Circulations (ABC) is the leading magazine circulation auditing organization for newspaper and magazine publishers in the U.S. and Canada, as well as advertising agencies and advertisers. It aims to conduct audits that set the industry standard for integrity, objectivity and accuracy. Media Rating Council (MRC) 420 Lexington Ave., Ste. 343 New York, NY 10170 US Phone: 212-972-0300 Fax: 212-972-2786 E-mail Address: [email protected] Web Address: www.mediaratingcouncil.org The Media Rating Council (MRC) is a nonprofit regulatory agency that promotes valid, accurate audience measurement services for the media industry. II.

Canadian Government AgenciesGeneral

Canada Business Network Toll Free: 888-576-4444 Web Address: www.canadabusiness.ca Canada Business Network is a service of the Canadian government that provides business-related information to start-ups and entrepreneurs, as well as referrals to government programs, grants and other forms of financing. Canadian Intellectual Property Office (CIPO) Place du Portage, 50 Victoria St. Rm. C-229 Gatineau, QC K1A 0C9 Canada Phone: 819-934-0544 Fax: 819-953-7620 Toll Free: 866-997-1936 E-mail Address: [email protected] Web Address: www.cipo.ic.gc.ca


The Canadian Intellectual Property Office (CIPO) is the agency responsible for the administration and processing of intellectual property in Canada. Industry Canada C.D. Howe Bldg. 235 Queen St. Ottawa, ON K1A 0H5 Canada Phone: 613-954-5031 Fax: 613-954-2340 Toll Free: 800-328-6189 E-mail Address: [email protected] Web Address: www.ic.gc.ca Industry Canada is the government agency responsible for developing industry and technological capabilities and providing services that support the overall health of the Canadian marketplace. III. Careers-Computers/Technology ComputerJobs.com, Inc. 1995 N. Park Pl., Ste. 425 Atlanta, GA 30339 US Toll Free: 800-850-0045 Web Address: www.computerjobs.com ComputerJobs.com is an employment web site that offers users a links to computer-related job opportunities organized by skill and market. Dice 4101 NW Urbandale Dr. Urbandale, IA 50322 US Phone: 515-280-1144 Fax: 515-280-1452 Toll Free: 877-386-3323 E-mail Address: [email protected] Web Address: www.dice.com Dice.com provides free employment services for IT jobs. The site includes advanced job searches by geographic location and category, availability announcements and resume postings, as well as employer profiles, a recruiter’s page and career links. It is maintained by Dice Holdings, Inc., a publicly traded company. Institute for Electrical and Electronics Engineers (IEEE) Job Site 445 Hoes Ln. Piscataway, NJ 08855-1331 US Phone: 732-981-0060 Toll Free: 800-678-4333 E-mail Address: [email protected] Web Address: careers.ieee.org


The Institute for Electrical and Electronics Engineers (IEEE) Job Site provides a host of employment services for technical professionals, employers and recruiters. The site offers job listings by geographic area, a resume bank and links to employment services. Pencom Systems, Inc. 152 Remsen St. Brooklyn, NY 11201 US Phone: 718-923-1111 Fax: 718-923-6066 Toll Free: 800-736-2664 E-mail Address: [email protected] Web Address: www.pencom.com Pencom Systems, Inc., an open systems recruiting company, hosts a career web site geared toward hightechnology and scientific professionals, featuring an interactive salary survey, career advisor, job listings and technology resources. Its focus is the financial services industry within the New York City area. IV. Careers-Contract and Freelance Guru.com 5001 Baum Blvd., Ste. 760 Pittsburgh, PA 15213 US Phone: 412-687-2228 Fax: 412-687-4466 Toll Free: 888-678-0136 E-mail Address: [email protected] Web Address: www.guru.com Guru.com provides contract job access for freelancers and contract workers, in fields ranging from interior design to architecture, marketing and web design, among others. Employers can post projects, and freelancers can offers bids on prospective jobs. Many tools are provided to enable freelancers to be completely informed about the scope of the work needed. V.

Careers-First Time Jobs/New Grads

Alumni-Network Recruitment Corporation Oakville, ON Canada Phone: 905-465-2547 E-mail Address: [email protected] Web Address: www.alumni-network.com Alumni-Network Recruitment Corporation is a professional search and recruiting firm, specializing in ERP, E-Commerce and Engineering.


Black Collegian Online (The) 140 Carondelet St. New Orleans, LA 70130 US Phone: 504-523-0154 Web Address: www.blackcollegian.com The Black Collegian Online features listings for job and internship opportunities, as well as other tools for students of color; it is the web site of The Black Collegian Magazine, published by IMDiversity, Inc. The site includes a list of the top 100 minority corporate employers and an assessment of job opportunities. Canadian Association of Career Educators and Employers (CACEE) 720 Spadina Ave., Ste. 202 Toronto, ON M5S 2T9 Canada Fax: 416-929-5256 Toll Free: 866-922-3303 E-mail Address: [email protected] Web Address: www.cacee.com The Canadian Association of Career Educators and Employers (CACEE) is a partnership of employer recruiters and career services professionals. The group provides information, advice and professional development opportunities to employers, career services professionals and students. CollegeGrad.com, Inc. 234 E. College Ave., Ste. 200 State College, PA 16801 US Phone: 262-375-6700 Toll Free: 1-800-991-4642 Web Address: www.collegegrad.com CollegeGrad.com, Inc. offers in-depth resources for college students and recent grads seeking entry-level jobs. Job Web 62 Highland Ave. Bethlehem, PA 18017-9085 US Phone: 610-868-1421 Fax: 610-868-0208 Toll Free: 800-544-5272 E-mail Address: [email protected] Web Address: www.jobweb.com Job Web, owned and sponsored by National Association of Colleges and Employers (NACE), displays job openings and employer descriptions for college students and recent graduates. The site also offers a database of career fairs, searchable by state or keyword; sample resumes; and other career related information.


MBAjobs.net Web Address: www.mbajobs.net MBAjobs.net is an international service for MBA students and graduates, employers, recruiters and business schools. It aims to match MBA graduates with employers and provides links to online MBA programs. MonsterCollege 799 Market St., Ste. 500 San Francisco, CA 94103 US Toll Free: 800-999-8725 E-mail Address: [email protected] Web Address: www.college.monster.com MonsterCollege provides information about internships and entry-level jobs, as well as career advice and resume tips, to recent college graduates. National Association of Colleges and Employers (NACE) 62 Highland Ave. Bethlehem, PA 18017-9085 US Phone: 610-868-1421 Fax: 610-868-0208 Toll Free: 800-544-5272 E-mail Address: [email protected] Web Address: www.naceweb.org The National Association of Colleges and Employers (NACE) is a premier U.S. organization representing college placement offices and corporate recruiters who focus on hiring new grads. VI. Careers-General Job Listings Career Exposure, Inc. 3934 SW Corbett Ave. Portland, OR 97239 US Phone: 503-221-7779 Fax: 503-221-7780 E-mail Address: [email protected] Web Address: www.careerexposure.com Career Exposure, Inc. is an online career center and job placement service, with resources for employers, recruiters and job seekers. CareerBuilder, Inc. 200 N. LaSalle St., Ste. 1100 Chicago, IL 60601 US Phone: 773-527-3600 Toll Free: 800-638-4212 Web Address: www.careerbuilder.com CareerBuilder, Inc. focuses on the needs of companies and also provides a database of job


openings. The site has over 1 million jobs posted by 300,000 employers, and receives an average 23 million unique visitors monthly. The company also operates online career centers for 140 newspapers and 9,000 online partners. Resumes are sent directly to the company, and applicants can set up a special email account for job-seeking purposes. CareerBuilder is primarily a joint venture between three newspaper giants: The McClatchy Company, Gannett Co., Inc. and Tribune Company. CareerOneStop Toll Free: 877-348-0502 E-mail Address: [email protected] Web Address: www.careeronestop.org CareerOneStop is operated by the employment commissions of various state agencies. It contains job listings in both the private and government sectors, as well as a wide variety of useful career resources and workforce information. CareerOneStop is sponsored by the U.S. Department of Labor. Careers Organization (The) 155 108th Ave. NE, Ste. 810 Bellevue, WA 98004 US Phone: 510-663-7000 Fax: 510-663-7001 E-mail Address: [email protected] Web Address: www.careers.org The Career Organization is an online career resource center with links to jobs and other career-related web sites, as well as information regarding colleges and online degree programs. CollegeRecruiter.com 3109 W. 50 St., Ste. 121 Minneapolis, MN 55410-2102 US Phone: 952-848-2211 Fax: 702-537-2227 E-mail Address: [email protected] Web Address: www.collegerecruiter.com CollegeRecruiter.com provides college students with internship, part-time and summer job listings. Recent graduates can search for career opportunities by category and location. ContractJobHunter C. E. Publications, Inc. P.O. Box 3006 Bothell, WA 98041-3006 US Phone: 425-806-5200 Fax: 425-806-5585


E-mail Address: [email protected] Web Address: www.ceweekly.wa.com ContractJobHunter is a web-based version of the magazine Contract Employment Weekly Online. It posts job listings and links to contract firms in the engineering, IT and technical fields. Libraries for reference materials and resume writing guidelines are also offered. The site is a service of C. E. Publications, Inc. EmploymentGuide 150 Granby St. Norfolk, VA 23510 US Toll Free: 877-876-4039 Web Address: www.employmentguide.com EmploymentGuide offers general career resources along with lists of position openings, company profiles and a resume database. It also circulates a free print publication. EscapeArtist.com Inc. 832-1245 World Trade Ctr. Panama, WTC-0832 Republic of Panama Phone: 507-317-6937 Fax: 507-317-6938 Web Address: www.escapeartist.com EscapeArtist.com provides job searches for overseas positions, as well as international working condition resources and immigration information. ExecuNet, Inc. 295 Westport Ave. Norwalk, CT 06851 US Toll Free: 800-637-3126 E-mail Address: [email protected] Web Address: www.execunet.com ExecuNet, Inc. is an executive career management information and contact service. IMDiversity, Inc. 140 Carondelet St. New Orleans, LA 70130 US Phone: 504-598-3357 Fax: 504-523-0271 E-mail Address: [email protected] Web Address: www.imdiversity.com IMDiversity, Inc. provides job listings and career development information for minorities in the U.S., with a particular focus on African Americans, Asian Americans and Pacific Islanders, Latino/Hispanic Americans, Native Americans and women.


Indeed.com 177 Broad St., fl. 6 Stamford, CT 06901 US Web Address: www.indeed.com Indeed.com provides extensive lists of jobs of all types, with links directly to the employers. It covers over 50 countries, including the U.S., Canada, India, Mexico. Job Search USA E-mail Address: [email protected] Web Address: www.jobsearchusa.org Job Search USA is a major job posting site that contains job opportunities classified by a variety of keywords. JobCentral 9002 N. Purdue Rd., Ste. 100 Indianapolis, IN 46268 US Phone: 317-874-9000 Fax: 317-874-9100 Toll Free: 866-268-6206 Web Address: www.jobcentral.com JobCentral, operated by the nonprofit DirectEmployers Association, Inc., links users directly to job opportunities posted on the sites of participating employers, thus bypassing the usual job search sites. This saves employers money and allows job seekers to access many more job opportunities. MediaBistro.com 475 Park Ave. S., fl. 4 New York, NY 10016 US Phone: 212-389-2000 Fax: 866-880-1429 E-mail Address: [email protected] Web Address: www.mediabistro.com MediaBistro.com provides news and information on current events relating to the media industry. It also offers an array of employment resources, including job listings within the industry. Monster Worldwide, Inc. 622 Third Ave., fl. 39 New York, NY 10017 US Phone: 212-351-7000 Fax: 646-658-0540 E-mail Address: [email protected] Web Address: www.monster.com Monster Worldwide, Inc., parent company of Monster.com, provides online career and personnel services. The firm operates in 50 countries.


NationJob, Inc. 920 Morgan St., Ste. T Des Moines, IA 50309 US Fax: 515-243-5384 Toll Free: 888-292-7731 E-mail Address: [email protected] Web Address: www.nationjob.com NationJob.com is an online job search portal. The web site allows users to search through listings or develop a profile of the ideal job based on the criterion of location, industry, salary; and, if they provide an e-mail address, wait for appropriate listings to be sent to them through the firm’s PJScout feature. Naukrihub.com C-62 Community Ctr. Janakpuri New Delhi, 110058 India E-mail Address: [email protected] Web Address: www.naukrihub.com Naukrihub.com provides job listings by category and by country, as well as links to career institutes, recruitment consultants and career development sites in India. True Careers, Inc. Web Address: www.truecareers.com True Careers, Inc. offers job listings and provides an array of career resources. It is partnered with CareerBuilder.com, which powers its career information and resume posting functions. USAJOBS 1900 E St. NW Washington, DC 20415 US Phone: 202-606-1800 Web Address: usajobs.opm.gov USAJOBS, a program of the U.S. Office of Personnel Management, is the official job site for the U.S. Federal Government. It provides a comprehensive list of U.S. government jobs, allowing users to search for employment by location; agency; type of work; or by senior executive positions. It also has special employment sections for individuals with disabilities, veterans and recent college graduates; an information center, offering resume and interview tips and other information; and allows users to create a profile and post a resume.


VII. Careers-Job Reference Tools Vault.com, Inc. 75 Varick St., fl. 8 New York, NY 10013 US Phone: 212-366-4212 Fax: 212-366-6117 Web Address: www.vault.com Vault.com, Inc. is a comprehensive career web site for employers and employees, with job postings and valuable information on a wide variety of industries. Its features and content are largely geared toward MBA degree holders. WetFeet.com Web Address: www.wetfeet.com WetFeet.com provides an excellent combination of links and resources for job seekers. The site is owned by Universum. VIII. Careers-Video Games Industry GameJobs Web Address: www.gamejobs.com GameJobs.com is independently owned and operated by the Crest Group, LLC., the managers of the Interactive Entertainment Merchants Association (IEMA), a non-profit retail trade association Video Game Jobs-About.com Career Planning Web Address: http://careerplanning.about.com/od/occupations/a/vid eogamecareer.htm A useful page on About.com that contains advice and links for people interested in working in the video games industry. IX. Computer & Electronics Industry

Associations Association for Computing Machinery (ACM) 2 Penn Plz., Ste. 701 New York, NY 10121-0701 US Phone: 212-626-0500 Fax: 212-944-1318 Toll Free: 800-342-6626 E-mail Address: [email protected]. Web Address: www.acm.org The Association for Computing Machinery (ACM) is dedicated to advancing the arts, sciences and applications of computing and information technology. ACM's online Digital Library offers


visitors access to journal publications and other educational materials. Association for Information Systems (AIS) Computer Information Systems Dept., J. Mack Robinson College of Bus. Georgia State University, 35 Broad St., Ste. 917 Atlanta, GA 30303 US Phone: 404-413-7445 Fax: 404-413-7443 E-mail Address: [email protected] Web Address: www.aisnet.org The Association for Information Systems (AIS) is an organization for information system researchers and educators working in colleges and universities worldwide. Its web site offers substantial resources regarding computer systems research and new developments. X.

Corporate Information Resources

bizjournals.com 120 W. Morehead St., Ste. 400 Charlotte, NC 28202 US Web Address: www.bizjournals.com Bizjournals.com is the online media division of American City Business Journals, the publisher of dozens of leading city business journals nationwide. It provides access to research into the latest news regarding companies both small and large. The organization maintains 42 websites and 64 print publications and sponsors over 700 annual industry events. Business Wire 44 Montgomery St., fl. 39 San Francisco, CA 94104 US Phone: 415-986-4422 Fax: 415-788-5335 Toll Free: 800-227-0845 Web Address: www.businesswire.com Business Wire offers news releases, industry- and company-specific news, top headlines, conference calls, IPOs on the Internet, media services and access to tradeshownews.com and BW Connect On-line through its informative and continuously updated web site. Edgar Online, Inc. 11200 Rockville Pike, Ste. 310 Rockville, MD 20852 US Phone: 301-287-0300 Fax: 301-287-0390


Toll Free: 888-870-2316 Web Address: www.edgar-online.com Edgar Online, Inc. is a gateway and search tool for viewing corporate documents, such as annual reports on Form 10-K, filed with the U.S. Securities and Exchange Commission. PR Newswire Association LLC 350 Hudson St., Ste. 300 New York, NY 10014 US Fax: 800-793-9313 Toll Free: 800-776-8090 E-mail Address: [email protected] Web Address: www.prnewswire.com PR Newswire Association LLC provides comprehensive communications services for public relations and investor relations professionals, ranging from information distribution and market intelligence to the creation of online multimedia content and investor relations web sites. Users can also view recent corporate press releases from companies across the globe. The Association is owned by United Business Media plc. Silicon Investor 100 W. Main P.O. Box 29 Freeman, MO 64746 US E-mail Address: [email protected] Web Address: siliconinvestor.advfn.com Silicon Investor is focused on providing information about technology companies. Its web site serves as a financial discussion forum and offers quotes, profiles and charts. XI. Economic Data & Research (Japan) Statistics Bureau, Director-General for Policy Planning 19-1 Wakamatsu-cho Shinjuku-ku Tokyo, 162-8668 Japan Phone: 81-3-5273-2020 Web Address: www.stat.go.jp/english The Statistics Bureau and the Director-General for Policy Planning of Japan play the central role in the official statistical system in producing and disseminating basic official statistics, and coordinating statistical work under the Statistics Act and other legislation.


Centre for European Economic Research (The, ZEW) P.O. Box 103443 Mannheim, D-68034 Germany Phone: 49-621-1235-01 Fax: 49-621-1235-224 E-mail Address: [email protected] Web Address: www.zew.de/en Zentrum fur Europaische Wirtschaftsforschung, The Centre for European Economic Research (ZEW), distinguishes itself in the analysis of internationally comparative data in a European context and in the creation of databases that serve as a basis for scientific research. The institute maintains a special library relevant to economic research and provides external parties with selected data for the purpose of scientific research. ZEW also offers public events and seminars concentrating on banking, business and other economic-political topics. Economic and Social Research Council (ESRC) Polaris House North Star Ave. Swindon, SN2 1UJ UK Phone: 01793 413000 Fax: 01793 413001 E-mail Address: [email protected] Web Address: www.esrc.ac.uk The Economic and Social Research Council (ESRC) funds research and training in social and economic issues. It is an independent organization, established by Royal Charter. Current research areas include the global economy; social diversity; environment and energy; human behavior; and health and well-being. Eurostat 5 Rue Alphonse Weicker Joseph Bech Bldg. Luxembourg, L-2721 Luxembourg Phone: 44-20-300-63103 Web Address: www.epp.eurostat.ec.europa.eu Eurostat is the European Union's service that publishes a wide variety of comprehensive statistics on European industries, populations, trade, agriculture, technology, environment and other matters. India Brand Equity Foundation (IBEF) 249-F Sector 18 Udyog Vihar Phase IV Gurgaon, Haryana 122015 India Phone: 91-124-401-4060 Fax: 91-124-401-3873


E-mail Address: [email protected] Web Address: www.ibef.org India Brand Equity Foundation (IBEF) is a publicprivate partnership between the Ministry of Commerce and Industry, the Government of India and the Confederation of Indian Industry. The foundation's primary objective is to build positive economic perceptions of India globally. It aims to effectively present the India business perspective and leverage business partnerships in a globalizing marketplace. National Bureau of Statistics (China) 57, Yuetan Nanjie, Sanlihe Xicheng District Beijing, 100826 China Phone: 86-10-6852-0066 Fax: 86-10-6878-2000 E-mail Address: [email protected] Web Address: www.stats.gov.cn/english The National Bureau of Statistics of China provides statistics and economic data regarding China's economy and society. Organization for Economic Co-operation and Development (OECD) 2 rue André Pascal Cedex 16 Paris, F-75775 France Phone: 33-145-24-8200 Fax: 33-145-24-8500 Web Address: www.oecd.org The Organization for Economic Co-operation and Development (OECD) publishes detailed economic, government, population, social and trade statistics on a country-by-country basis for over 30 nations representing the world's largest economies. Sectors covered range from industry, labor, technology and patents, to health care, environment and globalization. Statistics Canada 150 Tunney's Pasture Driveway Ottawa, ON K1A 0T6 Canada Phone: 613-951-8116 Fax: 613-951-0581 Toll Free: 800-263-1136 E-mail Address: [email protected] Web Address: www.statcan.gc.ca Statistics Canada provides a complete portal to Canadian economic data and statistics. Its conducts Canada's official census every five years, as well as


hundreds of surveys covering numerous aspects of Canadian life. XII. Electronic Publishing Associations International Digital Enterprise Alliance (IDEAlliance) 1421 Prince St., Ste. 230 Alexandria, VA 22314-2805 US Phone: 703-837-1070 Fax: 703-837-1072 E-mail Address: [email protected] Web Address: www.idealliance.org IDEAlliance (International Digital Enterprise Alliance) is a nonprofit membership organization supporting the digital media industry. It seeks to advance core technologies and develop standards and best practices that enhance the flow of information across the digital media supply chain, from creation and production to management and delivery, both in print and digital formats. International Digital Publishing Forum (IDPF) 93 S. Jackson St., #70719 Seattle, WA 98104 US Phone: 206-451-7250 E-mail Address: [email protected] Web Address: www.idpf.org The International Digital Publishing Forum (IDPF) is a trade and standards organization dedicated to the development and promotion of electronic publishing, including electronic newspapers, books and other types of media. Members include software developers, authors and publishers of many types. The organization developed the ePub (electronic publication) open standard for the publication of eBooks. XIII.

Entertainment & Amusement Associations-General

Amusement and Music Operators Association (AMOA) 600 Spring Hill Ring Rd., Ste. 111 West Dundee, IL 60118 US Phone: 847-428-7699 Fax: 847-428-7719 Toll Free: 800-937-2662 E-mail Address: [email protected] Web Address: www.amoa.com


The Amusement and Music Operators Association (AMOA) serves the global coin operated amusement, music, entertainment and vending industries. Entertainment Technology Center (ETC) 509 W. 29th St. Los Angeles, CA 90007 US Phone: 213-743-1600 Fax: 213-743-1803 E-mail Address: [email protected] Web Address: www.etcenter.org The Entertainment Technology Center (ETC) exists to discover, research, develop and accelerate entertainment technology. Information Display and Entertainment Association (IDEA) 2001 E. Lohman Ave., Ste. 110-165 Las Cruces, NM 88001-3116 US Phone: 575-405-1666 Toll Free: 888-832-4332 E-mail Address: [email protected] Web Address: www.ideaontheweb.org The Information Display and Entertainment Association (IDEA) is a worldwide association of electronic display system and scoreboard operators. International Laser Display Association (ILDA) 7062 Edgeworth Dr. Orlando, FL 32819 US Phone: 407-797-7654 Fax: 503-344-3770 E-mail Address: [email protected] Web Address: www.laserist.org The International Laser Display Association (ILDA) is a nonprofit organization dedicated to advancing the use of laser displays in art, entertainment and education. XIV.

Entertainment Industry Associations

Entertainment Merchants Association 16530 Ventura Blvd., Suite 400 Encino, CA 91436 US Phone: 818-385-1500 Fax: 818-385-0567 Web Address: www.entmerch.org The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member


companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). XV. Film & Theater Associations Academy of Interactive Arts & Sciences (AIAS) 23622 Calabasas Rd., Ste. 300 Calabasas, CA 91302 US Phone: 818-876-0826 Fax: 818-876-0850 E-mail Address: [email protected] Web Address: www.interactive.org The Academy of Interactive Arts & Sciences (AIAS) is a nonprofit membership organization serving the interactive entertainment development community. AIAS currently serves over 20,000 members. Screen Actors Guild (SAG) 5757 Wilshire Blvd., Fl. 7 Los Angeles, CA 90036-3600 US Phone: 323-954-1600 Fax: 323-549-6603 Toll Free: 800-724-0767 E-mail Address: [email protected] Web Address: www.sag.org The Screen Actors Guild (SAG) represents its members through negotiation and enforcement of collective bargaining agreements that establish equitable levels of compensation, benefits and working conditions for performers. Established in 1933, the guild has 23 branches that represent 120,000 actors worldwide. XVI.

Gambling Industry Associations

American Gaming Association (AGA) 1299 Pennsylvania Ave. NW, Ste. 1175 Washington, DC 20004 US Phone: 202-552-2675


Fax: 202-637-2676 E-mail Address: [email protected] Web Address: www.americangaming.org The American Gaming Association (AGA) seeks to create a better understanding of the gaming entertainment industry by bringing facts about the industry to the general public, elected officials, other decision-makers and the media through education and advocacy. XVII. Games Industry Associations Association for UK Interactive Entertainment (UKIE) 167 Wardour St. London, W1F 8WP UK Phone: 44-20-7534-0580 Fax: 44-20-7534-0581 E-mail Address: [email protected] Web Address: www.ukie.info The Association for UK Interactive Entertainment (UKIE) is the UK’s leading videogames trade body. Membership includes almost all major companies involved with the publishing and development of videogames in the UK. Entertainment Consumers Association 64 Danbury Rd., Suite 700 Wilton, CT 06897 US Web Address: www.theeca.com The ECA is a non-profit membership organization that represents consumers of interactive entertainment in the US and Canada. The organization is committed to a host of public policy efforts, empowering and enabling the membership to effect change. Additionally, the association provides members substantial affinity benefits including discounts on games-related purchases, rentals and subscription services, as well as community and educational initiatives. The primary mission of the ECA is to give gaming consumers a voice and ensure that state and local politicians hear their concerns and appreciate their demographic power. The association focuses its advocacy efforts on consumer rights and anti-games legislation. Entertainment Software Association (ESA) 575 7th St. NW, Ste. 300 Washington, DC 20004 US Phone: 202-223-2400 E-mail Address: [email protected] Web Address: www.theesa.com


The Entertainment Software Association (ESA) is a U.S. trade association for companies that publish video and computer games for consoles, personal computers and the Internet. The ESA owns the E3 Media & Business Summit, a major invitation-only annual trade show for the video game industry. Fantasy Sports Trade Association (FSTA) Phone: 312-771-7019 E-mail Address: [email protected] Web Address: www.fsta.org The Fantasy Sports Trade Association (FSTA) was founded in 1997 to provide a forum for interaction between companies in a unique and growing fantasy sports industry. FSTA represents more than 100 member companies. Game Manufacturers Association (GAMA) 280 N. High St. Columbus, OH 43215 US Phone: 614-255-4500 Fax: 614-255-4499 E-mail Address: [email protected] Web Address: www.gama.org The Game Manufacturers Association (GAMA) is an international nonprofit trade association serving the hobby games industry. It hosts two annual events, the GAMA Trade Show and Origins Game Fair, and publishes a quarterly information newsletter, GAMATimes. Hong Kong Digital Entertainment Industry Support Centre 100 Cyberport Rd. Unit 403, IT St. Cyberport 3 Hong Kong, Hong Kong China Phone: 852-3166-3777 Fax: 852-2788-5770 E-mail Address: [email protected] Web Address: www.hkde.org The Hong Kong Digital Entertainment Industry Support Centre comprises three major sectors in Hong Kong, namely entertainment software, computer animation and digital effects in the production of videos and films. The center supports the development of professionals in the field of animation, design and programming, as well as promotes traditional industries through business development, marketing and branding. International Game Developers Association (IGDA) 19 Mantua Rd.


Mt. Royal, NJ 08061 US Phone: 856-423-2990 Fax: 856-423-3420 E-mail Address: [email protected] Web Address: www.igda.org The International Game Developers Association (IGDA) represents members involved in the video game production industry. The firm aims to promote professional development within the gaming industry and advocates for issues that affect the game developer community, including anti-censorship issues. TIGA (The Independent Game Developers Association Limited) One London Wall, fl. 6 London, EC2Y 5EB UK Phone: 44-845-094-1095 E-mail Address: [email protected] Web Address: www.tiga.org TIGA is the trade association representing the UK’s games industry. Its members include independent games developers, in-house publisher owned developers, outsourcing companies, technology businesses and universities. XVIII. Games Industry Resources Entertainment Software Rating Board (ESRB) 317 Madison Ave., 22nd Floor New York, NY 10017 US Web Address: www.esrb.org The Entertainment Software Rating Board (ESRB) is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA), formerly known as the Interactive Digital Software Association (IDSA). ESRB assigns computer and video game content ratings, enforces industryadopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry. Gamasutra Web Address: www.gamasutra.com This website provides news, blogs, job postings and general resources for people involved in the electronic games industry. GamesIndustry.biz (GI) Web Address: www.gamesindustry.biz GamesIndustry.biz is a news and informationsite about the global videogames industry, covering all


aspects of the interactive entertainment business from development through to retail. MobyGames P.O. Box 482 Englewood, CO 80151 US E-mail Address: [email protected] Web Address: www.mobygames.com MobyGames is an online database of all types of electronic games, including those designed for computer, console and arcade play. Its goals include: To store a diverse array of information about games, who created them, what their system requirements are, what their game screens look like, etc., all browseable via an easy-to-use, hyperlinked interfac, and to let the public contribute to each entry in the database, whether it be with new entries, additional information, simple ratings, or detailed reviews. XIX.

Graphic Artists Associations

Association of Graphic Designers, Brazil Sede Rua Pedroso Alvarenga, 1221, fl. 2 Sao Paulo, SP 04531-012 Brazil Phone: 55-11-3079-3859 Web Address: www.adg.org.br The Association of Graphic Designers (Associacao de Designers Graficos, or ADG), founded in 1989, is a non-profit organization that seeks to strengthen the field of graphic design in Brazil through professional development of both student and professional members. Society of Illustrators (SI) 128 E. 63rd St. New York, NY 10065 US Phone: 212-838-2560 Fax: 212-838-2561 E-mail Address: [email protected] Web Address: www.societyillustrators.org The Society of Illustrators (SI) promotes the appreciation of illustration through exhibitions, lectures, education and open discussion. XX. Industry Research/Market

Research Forrester Research 400 Technology Sq. Cambridge, MA 02139 US Phone: 617-497-7090 Toll Free: 866-367-7378


Web Address: www.forrester.com Forrester Research is a publicly traded company that identifies and analyzes emerging trends in technology and their impact on business. Among the firm's specialties are the financial services, retail, health care, entertainment, automotive and information technology industries. Gartner, Inc. 56 Top Gallant Rd. Stamford, CT 06904-7700 US Phone: 203-964-0096 E-mail Address: [email protected] Web Address: www.gartner.com Gartner, Inc. is a publicly traded IT company that provides competitive intelligence and strategic consulting and advisory services to numerous clients worldwide. MarketResearch.com 11200 Rockville Pike, Ste. 504 Rockville, MD 20852 US Phone: 240-747-3000 Fax: 240-747-3004 Toll Free: 800-298-5699 E-mail Address: [email protected] Web Address: www.marketresearch.com MarketResearch.com is a leading broker for professional market research and industry analysis. Users are able to search the company's database of research publications including data on global industries, companies, products and trends. NPD Group (The) 900 W. Shore Rd. Port Washington, NY 11050 US Phone: 516-625-0700 Toll Free: 866-444-1411 E-mail Address: [email protected] Web Address: www.npd.com The NPD Group is one of the world's leading market research firms covering the retailing and related sectors. NPD covers industries including automotive, beauty, technology, entertainment, fashion, food & beverage, home, software, toys and wireless. Plunkett Research, Ltd. P.O. Drawer 541737 Houston, TX 77254-1737 US Phone: 713-932-0000 Fax: 713-932-7080


E-mail Address: [email protected] Web Address: www.plunkettresearch.com Plunkett Research, Ltd. is a leading provider of market research, industry trends analysis and business statistics. Since 1985, it has served clients worldwide, including corporations, universities, libraries, consultants and government agencies. At the firm's web site, visitors can view product information and pricing and access a large amount of basic market information on industries such as financial services, infotech, e-commerce, health care and biotech. XXI.

Internet Industry Associations

International Academy of Digital Arts and Sciences (IADAS) 19 W. 21st St., Ste. 602 New York, NY 10010 US Phone: 212-675-4890 E-mail Address: [email protected] Web Address: www.iadas.net The International Academy of Digital Arts and Sciences (IADAS) is dedicated to the progress of new media worldwide. It runs The Webby Awards, honoring web sites for technological and creative achievements, as well as organizing Internet Week New York and Internet Week Europe. Internet Alliance 1615 L St. NW, Ste. 1100 Washington, DC 20036 US Phone: 202-861-2407 E-mail Address: [email protected] Web Address: www.internetalliance.org The Internet Alliance strives to assist the Internet industry in becoming the most important massmarket medium of the 21st century. It acts as an advocate for legislation increasing the strength of the Internet in the contemporary marketplace. Internet Society (ISOC) 1775 Wiehle Ave., Ste. 201 Reston, VA 20190-5108 US Phone: 703-439-2120 Fax: 703-326-9881 E-mail Address: [email protected] Web Address: www.isoc.org The Internet Society (ISOC) is a nonprofit organization that provides leadership in public policy issues that influence the future of the Internet. The organization is the home of groups that maintain


infrastructure standards for the Internet, such as the Internet Engineering Task Force (IETF) and the Internet Architecture Board (IAB). Right Click, Inc. (The) Right Click, Inc. (The) P.O. Box 5955 Winston-Salem, NC 27113 US Phone: 336-774-1411 E-mail Address: [email protected] Web Address: www.therightclickinc.com The Right Click, Inc., formerly CyberSkills, provides training and courseware materials for technology and business applications. XXII. Internet Industry Resources TechWeb 303 2nd. St. South Tower, Fl. 9, Ste. 900 San Francisco, CA 94107 US Phone: 415-947-6000 E-mail Address: [email protected] Web Address: www.techweb.com TechWeb is a web site that offers news and information concerning the cell phone, software, Internet and hardware technology fields. The site is a product of InformationWeek, a division of CMP Technology, which is itself a subsidiary of United Business Media. XXIII. Internet Usage Statistics ClickZ Network 120 Broadway, fl. 5 New York, NY 10271 US Phone: 212-457-9400 Fax: 212-732-3857 Toll Free: 800-955-2719 Web Address: www.clickz.com The ClickZ Network is a resource for interactive marketing news, information, commentary, advice and opinions. The web site seeks to provide valuable tools for marketers. comScore, Inc. 11950 Democracy Dr., Suite 600 Reston, VA 20190 US Phone: 703-438-2000 Fax: 703-438-2051 Toll Free: 866-638-3835 Web Address: www.comscore.com


comScore provides excellent data on consumer behavior and audiences, particularly in terms of how consumers access and use online sites and digital data and entertainment. They are global leaders in Internet usage data. eMarketer 75 Broad St., fl. 32 New York, NY 10004 US Phone: 212-763-6010 Fax: 212-763-6020 Toll Free: 800-405-0844 E-mail Address: [email protected] Web Address: www.emarketer.com eMarketer is a comprehensive, objective and easy-touse resource for any person or business interested in online marketing and emerging media. The firm offers news articles, market projections and analytical commentaries. Nielsen 770 Broadway, fl. 13 New York, NY 10003 US Phone: 646-654-7990 Fax: 212-703-5901 Toll Free: 888-634-1224 E-mail Address: [email protected] Web Address: www.nielsen.com Nielsen offers detailed, real-time Internet, retail and media research and analysis. Pew Internet & American Life Project 1615 L St. NW, Ste. 700 Washington, DC 20036 US Phone: 202-419-4500 Fax: 202-419-4505 E-mail Address: [email protected] Web Address: www.pewinternet.org The Pew Internet & American Life Project, an initiative of the Pew Research Center, produces reports that explore the impact of the Internet on families, communities, work and home, daily life, education, health care and civic and political life. XXIV. Licensing Associations Licensing Executives Society (U.S.A. and Canada), Inc. 1800 Diagonal Rd., Ste. 280 Alexandria, VA 22314 US Phone: 703-836-3106 Fax: 703-836-3107


E-mail Address: [email protected] Web Address: www.lesusacanada.org Licensing Executives Society (U.S.A. and Canada), Inc., established in 1965, is a professional association composed of about 5,000 members who work in fields related to the development, use, transfer, manufacture and marketing of intellectual property. Members include executives, lawyers, licensing consultants, engineers, academic researchers, scientists and government officials. The society is part of the larger Licensing Executives Society International, Inc. (same headquarters address), with a worldwide membership of some 12,000 members from approximately 80 countries. XXV. Printers & Publishers

Associations Media Coalition, Inc. 19 Fulton St., Ste. 407 New York, NY 10038 US Phone: 212-587-4025 Fax: 212-587-2436 E-mail Address: [email protected] Web Address: www.mediacoalition.org Media Coalition, Inc., founded in 1973, is an association that defends the First Amendment right to produce and sell books, magazines, movies, recordings, videotapes, DVDs and video games, as well as the American public's First Amendment right to have access to the broadest possible range of opinion and entertainment. Specialty Graphic Imaging Association (SGIA) 10015 Main St. Fairfax, VA 22031-3489 US Phone: 703-385-1335 Fax: 703-273-0456 Toll Free: 888-385-3588 E-mail Address: [email protected] Web Address: www.sgia.org The Specialty Graphic Imaging Association (SGIA) is devoted to specialty imaging, digital printing and screen printing providers in markets ranging from from advertising to apparel. XXVI. Privacy & Consumer Matters Electronic Frontier Foundation (EFF) 454 Shotwell St. San Francisco, CA 94110-1914 US Phone: 415-436-9333


Fax: 415-436-9993 E-mail Address: [email protected] Web Address: www.eff.org The Electronic Frontier Foundation (EFF) is a nonprofit, non-partisan organization that strives to protect free speech, children and privacy, as well as to help form legislation affecting the Internet. Electronic Privacy Information Center (EPIC) 1718 Connecticut Ave. NW, Ste. 200 Washington, DC 20009 US Phone: 202-483-1140 Fax: 202-483-1248 E-mail Address: [email protected] Web Address: www.epic.org The Electronic Privacy Information Center (EPIC) is public interest research center, established to focus public attention on emerging civil liberties issues and to protect privacy, the First Amendment and constitutional values. XXVII.

Recording & Music Associations

American Composers Alliance (ACA) 802 W. 190th St., Ste. 1B New York, NY 10040 US Phone: 212-925-0458 Fax: 212-925-6798 E-mail Address: [email protected] Web Address: composers.com The American Composers Alliance (ACA) is a membership organization serving professional composers of concert music in America. It serves as publisher, distributor and archivist for the music of its member composers. ACA currently has over 100 active members. American Federation of Musicians (AFM) 1501 Broadway, Ste. 600 New York, NY 10036 US Phone: 212-869-1330 Fax: 212-764-6134 E-mail Address: [email protected] Web Address: www.afm.org The American Federation of Musicians (AFM) is the largest union in the world for music professionals, serving musicians throughout the U.S. and Canada. American Society of Composers, Authors & Publishers (ASCAP) 1 Lincoln Plz.


New York, NY 10023 US Phone: 212-621-6000 Fax: 212-621-8453 Web Address: www.ascap.com American Society of Composers, Authors & Publishers (ASCAP) is a membership association of U.S. composers, songwriters and publishers of every kind of music, with hundreds of thousands of members worldwide. Content Delivery & Storage Association (CDSA) 39 N. Bayles Ave. Port Washington, NY 11050 US Phone: 516-767-6720 Fax: 516-883-5793 E-mail Address: [email protected] Web Address: www.cdsaonline.org The Content Delivery & Storage Association (CDSA), formerly the International Recording Media Association, is a worldwide trade association encompassing organizations involved in every facet of recording media, including entertainment, information and software content storage. CDSA is under the management of the Media & Entertainment Services Alliance (MESA). Society of Professional Audio Recording Services (SPARS) 9 Music Sq. S., Ste. 222 Nashville, TN 37203 US Fax: 214-722-1442 Toll Free: 800-771-7727 E-mail Address: [email protected] Web Address: www.spars.com The Society of Professional Audio Recording Services (SPARS) is an organization for members of the recording industry to share practical business information about audio and multimedia facility ownership, management and operations. Songwriters Guild of America 5120 Virginia Way, Ste. C22 Brentwood, TN 37027 US Phone: 615-742-9945 Fax: 615-630-7501 Toll Free: 800-524-6742 E-mail Address: [email protected] Web Address: www.songwritersguild.com The Songwriters Guild of America is the nation's largest and oldest songwriters' organization, providing its members with information and programs to further their careers and understanding of the music industry.


XXVIII.

Software Industry Associations

Business Software Alliance (BSA) 1150 18th St. NW, Ste. 700 Washington, DC 20036 US Phone: 202-872-5500 Fax: 202-872-5501 E-mail Address: [email protected] Web Address: www.bsa.org The Business Software Alliance (BSA) is a leading global software industry association. BSA educates consumers regarding software management, copyright protection, cyber security, trade, ecommerce and other Internet-related issues. Linux Foundation (The) 1796 18th St., Ste. C San Francisco, CA 94107 US Phone: 415-723-9709 Fax: 415-723-9709 E-mail Address: [email protected] Web Address: www.linuxfoundation.org The Linux Foundation, founded in 2007 by the merger of Open Source Development Labs (OSDL) and the Free Standards Group, is a nonprofit organization that standardizes, protects and promotes the work of Linux creator Linus Torvalds. It provides necessary services and resources to make and keep open source software competitive with closed platforms. The foundation is supported by a global consortium of global open source IT industry leaders, with facilities in the U.S. and Japan. Singapore Infocomm Technology Federation (SiTF) 55/55A Neil Rd. 088892 Singapore Phone: 65-6325-9700 Fax: 65-6325-4993 E-mail Address: [email protected] Web Address: sitf.org.sg Singapore Infocomm Technology Federation (SiTF) is a infocom industry association that has nine chapters: Best Sourcing, Digital Media, Cloud Computing, eGovernment, eLearning, Security & Governance, Singapore Enterprise, Green IT and Wireless. Software & Information Industry Association (SIIA) 1090 Vermont Ave. NW, fl. 6


Washington, DC 20005-4095 US Phone: 202-289-7442 Fax: 202-289-7097 E-mail Address: [email protected] Web Address: www.siia.net The Software & Information Industry Association (SIIA) is a principal trade association for the software and digital content industry. Washington Technology Industry Association 2200 Alaskan Way, Ste. 390 Seattle, WA 98121 US Phone: 206-448-3033 E-mail Address: [email protected] Web Address: www.washingtontechnology.org The Washington Technology Industry Association promotes and helps coordinate the software industry in the state of Washington. XXIX. Sports Associations Association of Professional Ball Players of America (APBPA) 101 S. Kraemer Ave., Ste. 112 Placentia, CA 92870 US Phone: 714-528-2012 Fax: 714-528-2037 E-mail Address: [email protected] Web Address: www.apbpa.org The Association of Professional Ball Players of America (APBPA) provides financial assistance to both major and minor league professional baseball players, coaches, umpires, scouts and clubhouse men in need. Major League Baseball Players Alumni Association (MLBPAA) 1631 Mesa Ave. Copper Bldg., Ste. D Colorado Springs, CO 80906 US Phone: 719-477-1870 E-mail Address: [email protected] Web Address: mlbpaa.mlb.com/mlbpaa/ The Major League Baseball Players Alumni Association (MLBPAA) is a nonprofit organization composed of both current and former major and minor league players, umpires, managers and coaches, as well as baseball fans. It promotes the game of baseball and raises money for charity. Major League Baseball Players Association (MLBPA) 12 E. 49th St., fl. 24



New York, NY 10017 US Phone: 212-826-0808 Fax: 212-752-4378 E-mail Address: [email protected] Web Address: mlbplayers.mlb.com/pa/index.jsp The Major League Baseball Players Association (MLBPA), founded in 1968, is the union for professional baseball players.

Fax: 561-744-6107 Toll Free: 888-275-4643 E-mail Address: [email protected] Web Address: www.ngf.org The National Golf Foundation (NGF) provides golf business research, information and consulting services to companies and organizations world-wide, including its 4,000 member companies.

National Basketball Players Association (NBPA) 310 Lenox Ave. New York, NY 10027 US Phone: 212-655-0880 Fax: 212-655-0881 Toll Free: 800-955-6272 E-mail Address: [email protected] Web Address: www.nbpa.org The National Basketball Players Association (NBPA) is the union for professional basketball players.

National Hockey League Alumni Association (NHLAA) 400 Kipling Ave. Toronto, ON M8V 3L1 Canada Phone: 416-798-2586 Fax: 416-798-2582 E-mail Address: [email protected] Web Address: www.nhlalumni.net The National Hockey League Alumni Association (NHLAA) is an organization for former NHL players.

National Collegiate Athletic Association (NCAA) 700 W. Washington St. P.O. Box 6222 Indianapolis, IN 46206-6222 US Phone: 317-917-6222 Fax: 317-917-6888 E-mail Address: [email protected] Web Address: www.ncaa.org The National Collegiate Athletic Association (NCAA) is a collegiate sports organization serving the needs of its college, university and conference members. It currently includes over 1,000 colleges and universities and oversees 88 championships in 23 sports. National Football League Players Association (NFLPA) 1133 20th St. NW Washington, DC 20036 US Fax: 202-756-9312 Toll Free: 800-372-2000 Web Address: www.nflplayers.com The National Football League Players Association (NFLPA) is a non-union trade association representing professional football players in the National Football League (NFL). It was decertified as the NFL labor union following an unresolved labor dispute in March 2011. National Golf Foundation (NGF) 1150 S. U.S. Hwy. 1, Ste. 401 Jupiter, FL 33477 US Phone: 561-744-6006

National Hockey League Players Association (NHLPA) 20 Bay St., Ste. 1700 Toronto, ON M5J 2N8 Canada Phone: 416-313-2300 Fax: 416-313-2301 Web Address: www.nhlpa.com The National Hockey League Players Association (NHLPA) is the union for hockey players in the National Hockey League (NHL). Professional Hockey Players' Association (PHPA) 3964 Portage Rd. Niagara Falls, ON L2J 2K9 Canada Phone: 289-296-5561 Fax: 289-296-4567 Web Address: www.phpa.com The Professional Hockey Players' Association (PHPA) is the union for professional hockey players in the American Hockey League (AHL), Central Hockey League (CHL) and the Elite Competition Hockey League (ECHL). XXX. Sports Leagues American Hockey League (AHL) 1 Monarch Pl., Ste. 2400 Springfield, MA 01144 US Phone: 413-781-2030 Fax: 413-733-4767 E-mail Address: [email protected] Web Address: www.theahl.com


The American Hockey League (AHL) is a professional ice hockey league which serves as the main developmental circuit for the National Hockey League (NHL). Central Hockey League (CHL) 1600 N. Desert Dr., Ste. 301 Tempe, AZ 85281 US Phone: 480-949-8600 Fax: 480-949-8616 E-mail Address: [email protected] Web Address: www.centralhockeyleague.com The Central Hockey League (CHL), owned by Global Entertainment Corporation, is a professional hockey league founded in 1992. The league currently consists of 18 teams, located primarily in the South and Midwest U.S. It was recently expanded following the merger of the International Hockey League into CHL. Chinese Basketball Association Beijing, China Web Address: www.cba.gov.cn The Chinese Basketball Association (CBA) is China's top-tier professional basketball league (analogous to the NBA in the U.S.), overseeing some 17 teams across its Northern and Southern Divisions. CBA is associated with China's semi-professional National Basketball League (NBL). Continental Basketball Association (CBA) E-mail Address: [email protected] Web Address: www.cbaworldhoops.com The Continental Basketball Association (CBA) is a professional basketball league that develops talent for the National Basketball Association (NBA). The league is currently on hiatus, with plans to resume operations in January 2012. Federation International de Football Association (FIFA) FIFA-Strasse 20 P.O. Box 8044 Zurich, Switzerland Phone: 41-43-222-7777 Fax: 41-43-222-7878 Web Address: www.fifa.com The Federation International de Football Association (FIFA) is the official governing body for professional soccer worldwide.


Football Association of Singapore (FAS) 100 Tyrwhitt Rd. 01-02 Jalan Besar Stadium 207542 Singapore Phone: 65-6348-3477 Fax: 65-6348-6477 E-mail Address: [email protected] Web Address: www.sleague.com The Football Association of Singapore (FAS) promotes the sport of football and football professionals. FAS provides support to regional football clubs and youth development programs in Singapore. IndyCar 4565 W. 16th St. Indianapolis, IN 46222 US Phone: 317-492-6526 E-mail Address: [email protected] Web Address: www.indycar.com IndyCar, formerly the Indy Racing League (IRL), is the official sanctioning body for Indy auto racing. It operates three racing series, the IZOD IndyCar Series, with includes the Indianapolis 500; the Firestone Indy Lights series; and the U.S. F2000 National Championship. IndyCar is a subsidiary of Hulman and Co., the owner of the Indianapolis Motor Speedway complex. International Boxing Federation & United States Boxing Association (IBF/USBA) 899 Mountain Ave., Ste. 2C Springfield, NJ 07081 US Phone: 973-564-8046 Fax: 973-564-8751 E-mail Address: [email protected] Web Address: www.ibf-usba-boxing.com The International Boxing Federation & United States Boxing Association (IBF/USBA) is one of many professional boxing organizations that sanctions world championship boxing bouts. International Professional Rodeo Association (IPRA) P.O. Box 83377 Oklahoma City, OK 73148 US Phone: 405-235-6540 Fax: 405-235-6577 E-mail Address: [email protected] Web Address: www.iprarodeo.com The International Professional Rodeo Association (IPRA) is the premier professional rodeo association.


Ladies Professional Golf Association (LPGA) 100 International Golf Dr. Daytona Beach, FL 32124-1092 US Phone: 386-274-6200 Fax: 386-274-1099 E-mail Address: [email protected] Web Address: www.lpga.com The Ladies Professional Golf Association (LPGA) is the governing organization for women's professional golf. Major League Baseball (MLB) 245 Park Ave., fl. 31 New York, NY 10167 US Phone: 212-931-7800 Fax: 212-949-5654 Web Address: www.mlb.com Major League Baseball (MLB) is the governing body for professional baseball in the U.S. Major League Soccer (MLS) 420 5th Ave., fl. 7 New York, NY 10018 US Phone: 212-450-1200 Fax: 212-450-1332 Toll Free: 877-557-3774 E-mail Address: [email protected] Web Address: www.mlssoccer.com Major League Soccer (MLS) is the organizing body for professional soccer in the U.S. MLS was founded in 1996 after the U.S. hosted the World Cup in 1994. National Association for Stock Car Auto Racing (NASCAR) P.O. Box 2875 Daytona Beach, FL 32120 US E-mail Address: [email protected] Web Address: www.nascar.com The National Association for Stock Car Auto Racing (NASCAR) is the organizing body for professional stock car racing. National Association of Professional Baseball Leagues (NAPBL) 9550 16th St. N. St. Petersburg, FL 33716 US Phone: 727-822-6937 Fax: 727-821-5819 E-mail Address: [email protected] Web Address: web.minorleaguebaseball.com The National Association of Professional Baseball Leagues (NAPBL), better known as Minor League


Baseball (MiLB), is the organizing body for U.S. minor league baseball. National Basketball Association (NBA) 645 Fifth Ave. New York, NY 10022 US Phone: 212-407-8000 Fax: 212-223-5159 E-mail Address: [email protected] Web Address: www.nba.com The National Basketball Association (NBA) is the premier professional basketball league in the U.S. National Basketball League (China) Beijing, China Web Address: www.cba.gov.cn China's National Basketball League (NBL) is the country's primary semi-professional (minor league) basketball association. It is associated with the Chinese Basketball Association, the country's top-tier professional league. National Football League (NFL) 280 Park Ave. New York, NY 10017 US Web Address: www.nfl.com The National Football League (NFL) is the organizing body for professional football in the U.S. National Hockey League (NHL) 1185 Ave. of the Americas, fl. 12 New York, NY 10036 US Phone: 217-789-2000 Fax: 212-789-2020 Web Address: www.nhl.com The National Hockey League (NHL) is the organizing body of professional hockey. Professional Bowlers Association (PBA) 719 2nd Ave., Ste. 701 Seattle, WA 98104 US Phone: 206-332-9688 Fax: 206-654-6030 Web Address: www.pba.com The Professional Bowlers Association (PBA) is the governing body of the professional bowling circuit. Professional Bull Riders, Inc. (PBR) 101 W. Riverwalk Pueblo, CO 81003 US Phone: 719-242-2800 Fax: 719-242-2855 E-mail Address: [email protected]


Web Address: www.pbrnow.com The Professional Bull Riders, Inc. (PBR) is the governing body of professional bull riding. Professional Golfers Association (PGA) 100 Ave. of the Champions Palm Beach Gardens, FL 33418 US Phone: 561-624-8400 E-mail Address: [email protected] Web Address: www.pga.com The Professional Golfers Association (PGA) is the organizing body for professional golf in the U.S. U.S. Soccer Federation 1801 S. Prairie Ave. Chicago, IL 60616 US Phone: 312-808-1300 Fax: 312-808-1301 E-mail Address: [email protected] Web Address: www.ussoccer.com The U.S. Soccer Federation is the governing body of soccer in the U.S. Union of European Football Associations (UEFA) Route de Genève 46 Case postale Nyon 2, CH-1260 Switzerland Phone: 41--848-00-2727 Fax: 41-848-01-2727 E-mail Address: [email protected] Web Address: www.uefa.com The Union of European Football Associations (UEFA) is one of the six continental confederations that comprise FIFA, the international governing body of professional soccer. UEFA represents national football associations across Europe. United Soccer Leagues (USL) 1715 N. Westshore Blvd., Ste. 825 Tampa, FL 33607 US Phone: 813-963-3909 Fax: 813-963-3807 E-mail Address: [email protected] Web Address: www.uslsoccer.com The United Soccer Leagues (USL) is North America's minor soccer league, promoting the growth of the sport within the U.S., Canada and the Caribbean. Among the several leagues it organizes are USL PRO; Major Indoor Soccer League (MISL); USL Premier Development League; and the women's league USL W-League.


United States Golf Association (USGA) 77 Liberty Corner Rd. P.O. Box 708 Far Hills, NJ 07931 US Phone: 908-234-2300 Fax: 908-234-9687 E-mail Address: [email protected] Web Address: www.usga.org The United States Golf Association (USGA) is the governing body of golf in the U.S. and Mexico. It is a nonprofit organization run by golfers, representing golf courses, clubs and facilities. It also organizes 13 national championships, including the U.S. Open, U.S. Women's Open and U.S. Senior Open. United States Tennis Association (USTA) 70 W. Oak Ln. White Plains, NY 10604 US Phone: 914-696-7000 Web Address: www.usta.com The United States Tennis Association (USTA) is the governing body of tennis in the U.S. It currently represents over 700,000 individual members, as well as some 7,000 organizational members. USTA operates the USTA Billie Jean King National Tennis Center, which plays host to the US Open competition annually. USA Cycling 210 USA Cycling Point, Ste. 100 Colorado Springs, CO 80919 US Phone: 719-434-4200 Fax: 719-434-4300 E-mail Address: [email protected] Web Address: www.usacycling.org USA Cycling is the official cycling organization responsible for selecting and training cyclists to represent the United States in international competitions. USA Cycling is comprised of the United States Cycling Federation (USCF), National Off-Road Bicycle Association (NORBA), United States Professional Racing Organization (USPRO), the National Collegiate Cycling Association (NCCA) and the BMX Association. USA Hockey, Inc. 1775 Bob Johnson Dr. Colorado Springs, CO 80906-4090 US Phone: 719-576-8724 Fax: 719-538-1160 E-mail Address: [email protected] Web Address: www.usahockey.com



USA Hockey, Inc. is the governing body of hockey in the U.S.

XXXII. Toy Industry Associations

Women's National Basketball Association (WNBA) 645 5th Ave. New York, NY 10022 US Phone: 212-688-9622 Fax: 212-750-9622 Web Address: www.wnba.com The Women's National Basketball Association (WNBA) is the U.S. professional basketball league for women.

Hong Kong Toys Council (HKTC) 8 Cheung Yue St., fl. 31, Billion Plz. Kowloon, Hong Kong China Phone: 852-2732-3188 Fax: 852-2721-3494 E-mail Address: [email protected] Web Address: www.toyshk.org The Hong Kong Toys Council is an independent trade organization intended to promote the interests of the toy industry, both within Hong Kong's borders and internationally.

World Boxing Association (WBA) Centro Comercial Ciudad Turmero, Local 21 Piso 2, Calle Petión c/c Urdaneta Turmero, Aragua 2115 Venezuela Phone: 58-244-633-1584 Fax: 58-244-663-3177 E-mail Address: [email protected] Web Address: www.wbaonline.com The World Boxing Association (WBA) is one of several professional boxing associations that sanction official matches.

International Council of Toy Industries (ICTI) 1115 Broadway, Ste. 400 New York, NY 10010 US Phone: 212-675-1141 E-mail Address: [email protected] Web Address: www.toy-icti.org International Council of Toy Industries (ICTI) represents the interests of the worldwide toy industry and promotes international toy safety standards and responsible marketing. Its membership consists of trade associations from 20 countries.

World Boxing Council (WBC) Cuzco 872 Colonia Lindavista Mexico City, 07300 Mexico Phone: 52-55-5119-5276 Fax: 52-55-5119-5293 E-mail Address: [email protected] Web Address: www.wbcboxing.com The World Boxing Council (WBC) is one of several professional boxing associations responsible for the sanctioning of official matches.

Toy Industry Association, Inc. (TIA) 1115 Broadway, Ste. 400 New York, NY 10010 US Phone: 212-675-1141 E-mail Address: [email protected] Web Address: www.toyassociation.org The Toy Industry Association, Inc. (TIA) is a leading organization for North American manufacturers, importers, designers, inventors and retailers of toys and games. It is the owner and manager of the annual PlayCon toy industry conference.

XXXI.

Stocks and Financial Markets Data

SiliconValley.com 750 Ridder Park Dr. c/o San Jose Mercury News San Jose, CA 95190 US Phone: 408-920-5000 Fax: 408-288-8060 Web Address: www.siliconvalley.com SiliconValley.com, run by San Jose Mercury News, offers a summary of current financial news and information regarding the field of technology.

XXXIII.

Trade Associations-General

BUSINESSEUROPE 168 Ave. de Cortenbergh Brussels, 1000 Belgium Phone: 32(0)-2-237-65-11 Fax: 32(0)-2-231-14-45 E-mail Address: [email protected] Web Address: www.businesseurope.eu BUSINESSEUROPE is a major European trade federation that operates in a manner similar to a chamber of commerce. Its members are the central national business federations of the 34 countries throughout Europe from which they come.



Companies cannot become direct members of BUSINESSEUROPE, though there is a support group which offers the opportunity for firms to encourage BUSINESSEUROPE objectives in various ways.

calendar, news and forums related to economic, business and industry related topics.

Economic Development Board (EDB) Singapore 250 North Bridge Rd. 28-00 Raffles City Twr. 179101 Singapore Phone: 65-6832-6832 Fax: 65-6832-6565 E-mail Address: [email protected] Web Address: www.edb.gov.sg The Economic Development Board (EDB) is the lead government agency for Singapore’s economic and strategic development as a global hub for business, investment and talent. The site lists initiatives, business opportunities and specific information regarding major industries in Singapore, including background, statistics and facts.

FCC-Mass Media Bureau 445 12th St. SW Washington, DC 20554 US Phone: 202-418-7200 Fax: 866-418-0232 Toll Free: 888-225-5322 E-mail Address: [email protected] Web Address: www.fcc.gov/mb The Mass Media Bureau of the Federal Communications Commission (FCC) regulates broadcast television and radio stations in the U.S. for the FCC.

Federation of Hong Kong Industries 8 Cheung Yue St., fl. 31, Billion Plz. Kowloon, Hong Kong, China Phone: 852-2732-3188 Fax: 852-2721-3494 E-mail Address: [email protected] Web Address: www.industryhk.org The Federation of Hong Kong Industries promotes the trade, investment advancement and development of opportunities for the industrial and business communities of Hong Kong. The web site hosts a trade enquiry on products and services and publishes research reports and trade publications. Hong Kong Trade Development Council (HKTDC) 1 Harbour Rd. 38/F Office Twr., Convention Plz. Wanchai, Hong Kong, China Phone: 852-1830-668 Fax: 852-2824-0249 E-mail Address: [email protected] Web Address: www.hktdc.com The Hong Kong Trade Development Council (HKTDC) acts as an international marketer for Hong Kong's traders, manufacturers and service providers. Through hktdc.com, the organization connects over 120,000 credible suppliers verified by renowned authentication companies with international buyers looking to source products and services from Asian suppliers. The site also hosts useful links, an events

XXXIV.

U.S. Government Agencies

Federal Communications Commission (FCC) 445 12th St. SW Washington, DC 20554 US Fax: 866-418-0232 Toll Free: 888-225-5322 E-mail Address: [email protected] Web Address: www.fcc.gov The Federal Communications Commission (FCC) is an independent U.S. government agency established by the Communications Act of 1934 responsible for regulating interstate and international communications by radio, television, wire, satellite and cable. Federal Communications Commission (FCC)International Bureau 445 12th St. SW Washington, DC 20554 US Phone: 202-418-0437 Fax: 866-418-0232 Toll Free: 888-225-5322 E-mail Address: [email protected] Web Address: www.fcc.gov/ib The Federal Communications Commission (FCC)International Bureau exists to administer the FCC's international telecommunications policies and obligations. Federal Communications Commission (FCC)Wireless Telecommunications Bureau 445 12th St. SW Washington, DC 20554 US Phone: 202-418-0600 Fax: 866-418-0232 Toll Free: 888-225-5322


E-mail Address: [email protected] Web Address: wireless.fcc.gov The Federal Communications Commission (FCC)Wireless Telecommunications Bureau handles nearly all FCC domestic wireless telecommunications programs and policies, including cellular and PCS phones, pagers and two-way radios. The bureau also regulates the use of radio spectrum for businesses, aircraft/ship operators and individuals. U.S. Copyright Office 101 Independence Ave. SE Washington, DC 20559-6000 US Phone: 202-707-3000 Toll Free: 877-476-0778 Web Address: www.copyright.gov Located within the Library of Congress, The U.S. Copyright Office is the official copyright administration body within the U.S. Its web site contains information regarding copyright laws and issues and allows users to register their work for copyright protection online. XXXV.

Wireless & Cellular Industry Associations

Bluetooth Special Interest Group (SIG) 5209 Lake Washington Blvd. NE, Ste. 350 Kirkland, WA 98033 US Phone: 425-691-3535 E-mail Address: [email protected] Web Address: www.bluetooth.com The Bluetooth Special Interest Group (SIG) is a trade association comprised of leaders in the telecommunications, computing, automotive, industrial automation and network industries that is driving the development of Bluetooth wireless technology, a low cost short-range wireless specification for connecting mobile devices and bringing them to market. Broadband Wireless Association (BWA) Web Address: www.broadband-wireless.org The Broadband Wireless Association (BWA) provides representation, news and information for the European broadband wireless industry. Global System for Mobile Communication Association (GSMA) 5 New St. Square, New Fetter Ln., fl. 7 London, EC4A 3BF UK Phone: 44-20-7356-0600


Fax: 44-20-7356-0601 E-mail Address: [email protected] Web Address: www.gsmworld.com The Global System for Mobile Communications Association (GSMA) is a global trade association representing nearly 800 GSM mobile phone operators from 219 countries. Hong Kong Wireless Technology Industry Association 100 Cyberport Rd, IT St. Cyberport 3, Unit 403 Hong Kong, Hong Kong, China Phone: 852-2370-3130 Fax: 852-8208-8782 E-mail Address: [email protected] Web Address: www.hkwtia.org The Hong Kong Wireless Technology Industry Association (WTIA), established in 2001, is a nonprofit trade association intended to provide a platform for wireless-related businesses to work together for the development and growth of the wireless industry. Open Handset Alliance E-mail Address: [email protected] Web Address: www.openhandsetalliance.com The Open Handset Alliance is a group of about 80 mobile-handset makers, cellular carriers, semiconductor companies and software firms (largely led by Google, Inc.) who are collectively committed to an open system platform for cell phones. The Alliance has developed Android, the first open and free mobile platform. Open Mobile Alliance (OMA) 4330 La Jolla Village Dr., Ste. 110 San Diego, CA 92122 US Phone: 415-265-7204 Fax: 858-623-0743 E-mail Address: [email protected] Web Address: www.openmobilealliance.org The Open Mobile Alliance (OMA) facilitates global user adoption of mobile data services by specifying market driven mobile service enablers that ensure service interoperability across devices, geographies, service providers, operators and networks, while allowing businesses to compete through innovation and differentiation. Portable Computer and Communications Association (PCCA) P.O. Box 680


Hood River, OR 97031 US Phone: 541-490-5140 Fax: 419-410-8447 E-mail Address: [email protected] Web Address: www.pcca.org The Portable Computer and Communications Association (PCCA) exists to provide a forum for disparate computer and communications industries to meet, share information and collaborate on the union of these industries. Wi-Fi Alliance 10900-B Stonelake Blvd., Ste. 126 Austin, TX 78759 US Phone: 512-498-9434 Fax: 512-498-9435 E-mail Address: [email protected] Web Address: www.wi-fi.org The Wi-Fi Alliance is a nonprofit group that promotes wireless interoperability via Wi-Fi (802.11 standards). It also provides consumers with current information about Wi-Fi systems. The alliance currently includes over 350 member organizations. WiMAX Forum 15220 NW Greenbrier Pkwy., Ste. 340 Beaverton, OR 97006 US Phone: 503-214-2278 Fax: 503-536-6554 Web Address: www.wimaxforum.org The WiMAX Forum supports the implementation and standardization of long-range wireless Internet connections. It is a nonprofit organization dedicated to the promotion and certification of interoperability and compatibility of broadband wireless products. WiMedia Alliance, Inc. 2400 Camino Ramon, Ste. 375 San Ramon, CA 94583 US Phone: 925-275-6604 Fax: 925-886-3809 E-mail Address: [email protected] Web Address: www.wimedia.org WiMedia Alliance, Inc. is an open, nonprofit wireless industry association that promotes the adoption and standardization of ultrawideband (UWB) worldwide for use in the PC, CE and mobile market segments. Wireless Communications Alliance (WCA) 1530 Page Mill Rd., Ste. 200 Palo Alto, CA 94304 US Toll Free: 888-351-6701 E-mail Address: [email protected]


Web Address: www.wca.org The Wireless Communications Alliance (WCA) is a nonprofit business association for companies and organizations working with wireless technologies. It promotes networking, education and the exchange of information amongst its members. Wireless Communications Association International (WCAI) 1333 H St. NW, Ste. 700 W Washington, DC 20005-4754 US Phone: 202-452-7823 E-mail Address: [email protected] Web Address: www.wcai.com The Wireless Communications Association International (WCAI) is the principal nonprofit trade association representing the wireless broadband industry. ZigBee Alliance 2400 Camino Ramon, Ste. 375 San Ramon, CA 94583 US Phone: 925-275-6607 Fax: 925-886-3850 E-mail Address: [email protected] Web Address: www.zigbee.org The ZigBee Alliance is an association of companies working together to enable reliable, cost-effective, low-power, wirelessly networked monitoring and control products based on an open global standard.



Chapter 4 THE GAMES, APPS & SOCIAL MEDIA 200: WHO THEY ARE AND HOW THEY WERE CHOSEN Includes Indexes by Company Name, Industry Code & Location

The companies chosen to be listed in PLUNKETT’S GAMES, APPS & SOCIAL MEDIA INDUSTRY ALMANAC are not the same as any other list of corporations. THE GAMES, APPS & SOCIAL MEDIA 200 (the actual count is 196 companies) were chosen specifically for their dominance in the many facets of games, mobile applications and social media industry in which they operate. Complete information about each firm can be found in the “Individual Profiles,” beginning later in this chapter. These profiles are in alphabetical order by company name. THE GAMES, APPS & SOCIAL MEDIA 200 includes companies from all parts of the United States, Canada, Europe and Asia, and from all games, applications and social media industry segments. Essentially, THE GAMES, APPS & SOCIAL MEDIA 200 includes companies that are deeply involved in online games, applications and social media as well as companies in marketing, publishing and online distribution. It also includes companies

that provide consulting or technologies that are enabling firms in this industry to prosper. Simply stated, the list contains the most important firms in games, applications, social media and related industries. To be included in our list, the firms had to meet the following criteria: 1) Generally, the organizations profiled are U.S.based, for-profit corporations, subsidiaries or joint ventures. (We have also added 84 nonU.S.-based companies in order to better list leading firms in certain industry sectors.) 2) Prominence, or a significant presence, in games, applications, social media and supporting fields. (See the following Industry Codes section for a complete list of types of businesses that are covered). 3) The companies in THE GAMES, APPS & SOCIAL MEDIA 200 do not have to be exclusively in the games, applications and social media field.


4) Vital statistics must have been available to the editors of this book, either directly from the company being written about or from outside sources deemed reliable and accurate by the editors. A small number of companies that we would like to have included are not listed because of a lack of sufficient, objective data. INDEXES TO THE GAMES, APPS & SOCIAL MEDIA 200, AS FOUND IN THIS CHAPTER AND IN THE BACK OF THE BOOK: Industry List, With Codes p. 66 Index of Companies Within Industry Groups p. 67 Alphabetical Index p. 72 Index of U.S. Headquarters Location by State p. 74 Index of Non-U.S. Headquarters Location by Country p. 75 Index by Regions of the U.S. Where the Firms Have Locations p. 77 Index of Firms with International Operations p. 80 Index of Firms Noted as “Hot Spots for Advancement” for Women/Minorities p. 280 Index by Subsidiaries, Brand Names and Selected Affiliations p. 281

www.plunkettresearch.com InfoTech 334111 334119 334310 511210C 511210G 511210I 541512 541513

Internet 519130

INDUSTRY LIST, WITH CODES

Entertainment 329999 713210 339932 511 511120 512191 517110

Gambling & Recreation Gambling Equipment Casinos/Horse Racing, Gambling Toys, Sporting Goods & Miscellaneous Manufacturing Toys, Manufacturing Publishing Publishing, General Magazines and Periodicals Publishing Film, Video & Music Recording Film and Video Post-Production Broadcasting Cable & Satellite TV & Data Service

Internet Publishing & Web Search Portals Retailing

443120E

This book refers to the following list of unique industry codes, based on the 2007 NAIC code system (NAIC is used by many analysts as a replacement for older SIC codes because NAIC is more specific to today’s industry sectors, see www.census.gov/NAICS). Companies profiled in this book are given a primary NAIC code, reflecting the main line of business of each firm.

Computers & Electronics Manufacturing Computer Hardware, Manufacturing Computer Accessories, Monitors, Printers Manufacturing Audio & Video Equipment, Consumer Electronics Software Computer Software, Telecom, Communications & VOIP Computer Software, Games & Entertainment Computer Software, Operating Systems, Languages & Development Tools Information Services-Professional Consulting--Computer, Telecommunications & Internet Computer Programming & Software Design

451120

Computers & Electronics Stores Computer & Software Stores-Online Sporting Goods, Hobbies, Books & Music Stores Toys/Hobbies/Games/Crafts Stores Telecommunications

334220

Telecommunications Equipment Radio & Wireless Communication, Manufacturing



INDEX OF COMPANIES WITHIN INDUSTRY GROUPS 2010 Industry Sales Code (U.S. $ thousands) Audio & Video Equipment, Consumer Electronics SAMSUNG ELECTRONICS CO LTD 334310 141,842,000 SONY CORPORATION 334310 87,722,300 Cable & Satellite TV & Data Service TENCENT HOLDINGS LTD 517110 Casinos, Horse Racing, Gambling YOUBET.COM INC 713210 Computer & Software Stores-Online GETJAR INC 443120E ONLIVE INC 443120E Computer Accessories, Monitors, Printers Manufacturing NVIDIA CORP 334119 3,326,445 Computer Hardware, Manufacturing ALIENWARE CORPORATION 334111 APPLE INC 334111 65,225,000 ASUSTEK COMPUTER INC (ASUS) 334111 11,075,400 AVADIRECT CUSTOM COMPUTERS 334111 CYBERPOWER PC 334111 DELL INC 334111 52,902,000 DIGITAL STORM 334111 FALCON NORTHWEST COMPUTER SYSTEMS INC 334111 GATEWAY INC 334111 HEWLETT-PACKARD CO (HP) 334111 126,033,000 INNOCORE GAMING LTD 334111 LENOVO GROUP LIMITED 334111 16,604,800 MAINGEAR CORP 334111 MICRO EXPRESS INC 334111 MITAC INTERNATIONAL CORP 334111 1,928,770 NINTENDO CO LTD 334111 17,441,900 ORIGIN PC CORP 334111 PINE TECHNOLOGY HOLDINGS LTD 334111 SAPPHIRE TECHNOLOGY LTD 334111 VELOCITY MICRO INC 334111 Computer Programming & Software Design GOTV NETWORKS 541513 GRAPPLE MOBILE 541513 GREEN TOMATO LIMITED 541513 Computer Software, Games & Entertainment ACTIVISION BLIZZARD INC 511210G 4,447,000 ADULTSWIM.COM 511210G ARENANET INC 511210G ARTIFICIAL LIFE INC 511210G ASPYR MEDIA INC 511210G ATARI INC 511210G 153,000

Company

2010 Profits (U.S. $ thousands)

14,811,600 -496,150

-67,987

14,013,000 568,360

1,433,000

8,761,000 129,400

-28,410 2,780,200

418,000

-25,650



Company ATLUS USA INC BEHEMOTH (THE) BETHESDA SOFTWORKS LLC BIG FISH GAMES BIOWARE CORP BOLT CREATIVE INC BUNGIE LLC CAPCOM CCP HF CHAIR ENTERTAINMENT GROUP CHANGYOU.COM LIMITED CHILLINGO CODEMASTERS SOFTWARE COMPANY LTD (THE) CONCRETE SOFTWARE INC CRITERION GAMES CRYPTOLOGIC LTD CRYSTAL DYNAMICS CRYTEK GMBH CYAN WORLDS INC DEEP SILVER DENA CO LTD DIGITAL BRIDGES LIMITED DIGITAL CHOCOLATE INC DISNEY INTERACTIVE STUDIOS INC DOUBLE FINE PRODUCTIONS INC DYNAMO GAMES EIDOS PLC ELECTRONIC ARTS INC ENSEMBLE STUDIOS EPIC GAMES INC FINBLADE FIREMINT FISHLABS ENTERTAINMENT GMBH FREEVERSE INC GAMEHOUSE GAMELOFT INC GAMELOFT SA GIANT INTERACTIVE GROUP INC GIGAMEDIA LTD GLU MOBILE INC HALFBRICK STUDIOS HANDCIRCUS LTD HANDS-ON MOBILE INC HANDY-GAMES.COM GMBH HARMONIX MUSIC SYSTEMS INC HUDSON SOFT CO LTD ID SOFTWARE LLC IDEAWORKS GAME STUDIO

Industry Code 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G

2010 Sales

2010 Profits

(U.S. $ thousands)

(U.S. $ thousands)

815,820

26,450

327,153

174,904

25,988

-20,387

581,140

137,370

761,000

-234,000

3,654,000

-677,000

212,690

19,140

64,682 64,345

2,650 -13,423



Company IENTERTAINMENT NETWORK INC INFINITY WARD INSOMNIAC GAMES IO INTERACTIVE JAGEX LTD KOCH MEDIA GMBH KONAMI CORP LINDEN LAB LUCASARTS ENTERTAINMENT COMPANY LLC MACHINEWORKS NORTHWEST LLC MAJESCO ENTERTAINMENT COMPANY MATRIX SOFTWARE MINICLIP SA NAMCO BANDAI GAMES INC NCSOFT CORP NEXON CORP NGMOCO INC NTN BUZZTIME INC OBERON MEDIA INC PERFECT WORLD ENTERTAINMENT INC PLAYDOM INC PLAYER ONE LTD PLAYFISH LTD POPCAP GAMES INC QUANTIC DREAM RELENTLESS SOFTWARE LTD ROCKSTAR GAMES INC ROCKSTEADY STUDIOS LTD ROCKYOU INC ROVIO MOBILE LTD RUNIC GAMES INC SEGA CORP SHANDA GAMES LTD SHANDA INTERACTIVE ENTERTAINMENT LIMITED SLIDE INC SNK PLAYMORE CORP SONIC TEAM SOUTHPEAK INTERACTIVE CORPORATION SQUARE ENIX TAKE-TWO INTERACTIVE SOFTWARE INC TECMO KOEI HOLDINGS CO LTD THATGAMECOMPANY LLC THEMIS GROUP INC THQ INC TREYARCH TURBINE INC TWISTED PIXEL GAMES LLC UBISOFT

Industry Code 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G 511210G

2010 Sales

2010 Profits

(U.S. $ thousands)

(U.S. $ thousands)

2,817,541

143,100

75,648

-972

593,220

152,140

25,309

-400

374,308

125,237

682,500 846,200

197,700 123,400

40,299 2,066,397 359,231 370,839

-5,828 102,206 -28,802 27,993

899,137

-9,017

1,225,330

-61,440



2010 Industry Sales Code (U.S. $ thousands) VALVE CORP 511210G VICARIOUS VISIONS INC 511210G WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC 511210G WEBZEN INC 511210G 33,750 ZENIMAX MEDIA INC 511210G ZEPTOLAB 511210G ZOO ENTERTAINMENT INC 511210G 63,446 ZYNGA INC 511210G 850,000 ZYNGA NEW YORK 511210G Computer Software, Operating Systems, Languages & Development Tools MICROSOFT CORP 511210I 62,484,000 Computer Software, Telecom, Communications and VOIP LOCATION LABS 511210C Consulting--Computer, Telecommunications & Internet DATAART 541512 GAME LOCALIZATION NETWORK LTD 541512 MO GROUP INTERNATIONAL 541512 QUALITY SOFTPRO 541512 TESTRONIC LABS 541512 Film & Video Post-Production IMAGINATION STUDIOS AB 512191 Gambling Equipment AMERICAN WAGERING INC 329999 14,548 ARISTOCRAT LEISURE LTD 329999 721,840 BALLY TECHNOLOGIES INC 329999 778,191 GAMING PARTNERS INTERNATIONAL CORP 329999 59,875 INTERNATIONAL GAME TECHNOLOGY 329999 1,987,200 MULTIMEDIA GAMES INC 329999 117,936 SCIENTIFIC GAMES CORPORATION 329999 SEGA SAMMY HOLDINGS INC 329999 4,677,700 SHUFFLE MASTER INC 329999 201,302 WMS INDUSTRIES INC 329999 765,100 Internet Publishing & Web Search Portals AOL INC 519130 2,416,700 BAIDU.COM INC 519130 DEMAND MEDIA INC 519130 131,332 DENA CO LTD 519130 581,140 EPALS INC 519130 FACEBOOK INC 519130 1,900,000 FOURSQUARE 519130 FRIENDSTER INC 519130 GOINGON NETWORKS INC 519130 GOOGLE INC 519130 29,321,000 GREE INC 519130 426,050 IGN ENTERTAINMENT 519130 KAIXIN001 (HAPPY NETWORK) 519130 LINKEDIN CORP 519130 230,000 LOOPT INC 519130

Company


-5,610

-14,030 375,000

24,098,000

983 81,980 137,477 4,419 186,000 2,629 246,470 23,083 112,900

-5,325 137,370

8,505,000 139,130



2010 Industry Sales Code (U.S. $ thousands) MIXI INC 519130 165,010 MYSPACE 519130 400,000 NETEASE.COM INC 519130 RENREN INC 519130 SINA CORPORATION 519130 SOHU.COM INC 519130 TWITTER INC 519130 100,000 USHI 519130 YAHOO! INC 519130 6,324,651 YOUKU.COM INC 519130 YOUTUBE LLC 519130 Magazines & Periodicals Publishing UBM TECHWEB 511120 Publishing, General RELIANCE BIG ENTERTAINMENT LTD 511 Radio & Wireless Communication, Manufacturing LG ELECTRONICS INC 334220 51,070,600 MOTOROLA MOBILITY INC 334221 11,460,000 NOKIA CORPORATION 334222 61,451,600 RESEARCH IN MOTION LTD (RIM) 334223 14,953,224 SONY ERICSSON MOBILE COMMUNICATIONS AB 334224 9,078,530 TELEFON AB LM ERICSSON (ERICSSON) 334225 32,547,600 Toys, Manufacturing DAYS OF WONDER INC 339932 WIZARDS OF THE COAST LLC 339932 Toys/Hobbies/Games/Crafts Stores EB GAMES 451120 GAMEFLY 451120 GAMESTOP CORP 451120 9,077,997 GOG LTD 451120

Company


15,880

1,244,628

1,123,900 -86,000 2,996,860 2,457,144 129,820 1,798,260

377,265


ALPHABETICAL INDEX ACTIVISION BLIZZARD INC ADULTSWIM.COM ALIENWARE CORPORATION AMERICAN WAGERING INC AOL INC APPLABS INC APPLE INC ARENANET INC ARISTOCRAT LEISURE LTD ARTIFICIAL LIFE INC ASPYR MEDIA INC ASUSTEK COMPUTER INC (ASUS) ATARI INC ATLUS USA INC AVADIRECT CUSTOM COMPUTERS BAIDU.COM INC BALLY TECHNOLOGIES INC BEHEMOTH (THE) BETHESDA SOFTWORKS LLC BIG FISH GAMES BIOWARE CORP BOLT CREATIVE INC BUNGIE LLC CAPCOM CCP HF CHAIR ENTERTAINMENT GROUP CHANGYOU.COM LIMITED CHILLINGO CODEMASTERS SOFTWARE COMPANY LTD (THE) CONCRETE SOFTWARE INC CRITERION GAMES CRYPTOLOGIC LTD CRYSTAL DYNAMICS CRYTEK GMBH CYAN WORLDS INC CYBERPOWER PC DATAART DAYS OF WONDER INC DEEP SILVER DELL INC DEMAND MEDIA INC DENA CO LTD DIGITAL BRIDGES LIMITED DIGITAL CHOCOLATE INC DIGITAL STORM DISNEY INTERACTIVE STUDIOS INC DOUBLE FINE PRODUCTIONS INC DYNAMO GAMES EB GAMES EIDOS PLC ELECTRONIC ARTS INC ENSEMBLE STUDIOS EPALS INC EPIC GAMES INC FACEBOOK INC

www.plunkettresearch.com FALCON NORTHWEST COMPUTER SYSTEMS INC FINBLADE FIREMINT FISHLABS ENTERTAINMENT GMBH FOURSQUARE FREEVERSE INC FRIENDSTER INC GAME LOCALIZATION NETWORK LTD GAMEFLY GAMEHOUSE GAMELOFT INC GAMELOFT SA GAMESTOP CORP GAMING PARTNERS INTERNATIONAL CORP GETJAR INC GIANT INTERACTIVE GROUP INC GIGAMEDIA LTD GLU MOBILE INC GOG LTD GOINGON NETWORKS INC GOOGLE INC GOTV NETWORKS GRAPPLE MOBILE GREE INC GREEN TOMATO LIMITED HALFBRICK STUDIOS HANDCIRCUS LTD HANDS-ON MOBILE INC HANDY-GAMES.COM GMBH HARMONIX MUSIC SYSTEMS INC HEWLETT-PACKARD CO (HP) HUDSON SOFT CO LTD ID SOFTWARE LLC IDEAWORKS GAME STUDIO IENTERTAINMENT NETWORK INC IGN ENTERTAINMENT IMAGINATION STUDIOS AB INFINITY WARD INNOCORE GAMING LTD INSOMNIAC GAMES INTERNATIONAL GAME TECHNOLOGY IO INTERACTIVE JAGEX LTD KAIXIN001 (HAPPY NETWORK) KOCH MEDIA GMBH KONAMI CORP LENOVO GROUP LIMITED LG ELECTRONICS INC LINDEN LAB LINKEDIN CORP LOCATION LABS LOOPT INC LUCASARTS ENTERTAINMENT COMPANY LLC MACHINEWORKS NORTHWEST LLC MAINGEAR CORP MAJESCO ENTERTAINMENT COMPANY MATRIX SOFTWARE

Plunkett Research, Ltd. MICROSOFT CORP MINICLIP SA MIXI INC MO GROUP INTERNATIONAL MOTOROLA MOBILITY INC MULTIMEDIA GAMES INC MYSPACE NAMCO BANDAI GAMES INC NCSOFT CORP NETEASE.COM INC NEXON CORP NGMOCO INC NINTENDO CO LTD NOKIA CORPORATION NTN BUZZTIME INC NVIDIA CORP OBERON MEDIA INC ONLIVE INC ORIGIN PC CORP PERFECT WORLD ENTERTAINMENT INC PINE TECHNOLOGY HOLDINGS LTD PLAYDOM INC PLAYER ONE LTD PLAYFISH LTD POPCAP GAMES INC QUALITY SOFTPRO QUANTIC DREAM RELENTLESS SOFTWARE LTD RELIANCE BIG ENTERTAINMENT LTD RENREN INC RESEARCH IN MOTION LTD (RIM) ROCKSTAR GAMES INC ROCKSTEADY STUDIOS LTD ROCKYOU INC ROVIO MOBILE LTD RUNIC GAMES INC SAMSUNG ELECTRONICS CO LTD SAPPHIRE TECHNOLOGY LTD SCIENTIFIC GAMES CORPORATION SEGA CORP SEGA SAMMY HOLDINGS INC SHANDA GAMES LTD SHANDA INTERACTIVE ENTERTAINMENT LIMITED SHUFFLE MASTER INC SINA CORPORATION SLIDE INC SNK PLAYMORE CORP SOHU.COM INC SONIC TEAM SONY CORPORATION SONY ERICSSON MOBILE COMMUNICATIONS AB SOUTHPEAK INTERACTIVE CORPORATION SQUARE ENIX TAKE-TWO INTERACTIVE SOFTWARE INC TECMO KOEI HOLDINGS CO LTD TELEFON AB LM ERICSSON (ERICSSON) TENCENT HOLDINGS LTD

www.plunkettresearch.com TESTRONIC LABS THATGAMECOMPANY LLC THEMIS GROUP INC THQ INC TREYARCH TURBINE INC TWISTED PIXEL GAMES LLC TWITTER INC UBISOFT UBM TECHWEB USHI VALVE CORP VELOCITY MICRO INC VICARIOUS VISIONS INC WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC WEBZEN INC WIZARDS OF THE COAST LLC WMS INDUSTRIES INC YAHOO! INC YOUBET.COM INC YOUKU.COM INC YOUTUBE LLC ZENIMAX MEDIA INC ZEPTOLAB ZOO ENTERTAINMENT INC ZYNGA INC ZYNGA NEW YORK


INDEX OF U.S. HEADQUARTERS LOCATION BY STATE CALIFORNIA ACTIVISION BLIZZARD INC; Santa Monica APPLE INC; Cupertino ARTIFICIAL LIFE INC; Santa Monica ATLUS USA INC; Irvine BEHEMOTH (THE); San Diego BOLT CREATIVE INC; San Francisco CRYSTAL DYNAMICS; Redwood City CYBERPOWER PC; Baldwin Park DAYS OF WONDER INC; Los Altos DEMAND MEDIA INC; Santa Monica DIGITAL CHOCOLATE INC; San Mateo DIGITAL STORM; Freemont DISNEY INTERACTIVE STUDIOS INC; Burbank DOUBLE FINE PRODUCTIONS INC; San Francisco ELECTRONIC ARTS INC; Redwood City FACEBOOK INC; Palo Alto FRIENDSTER INC; Mountain View GAMEFLY; Los Angeles GETJAR INC; San Mateo GLU MOBILE INC; San Francisco GOINGON NETWORKS INC; San Francisco GOOGLE INC; Mountain View GOTV NETWORKS; Sherman Oaks HANDS-ON MOBILE INC; San Francisco HEWLETT-PACKARD CO (HP); Palo Alto IGN ENTERTAINMENT; San Francisco INFINITY WARD; Encino INSOMNIAC GAMES; Burbank LINDEN LAB; San Francisco LINKEDIN CORP; Mountain View LOCATION LABS; Emeryville LOOPT INC; Mountain View LUCASARTS ENTERTAINMENT COMPANY LLC; San Francisco MYSPACE; Beverly Hills NGMOCO INC; San Francisco NTN BUZZTIME INC; Carlsbad NVIDIA CORP; Santa Clara ONLIVE INC; Palo Alto PLAYDOM INC; Mountain View ROCKYOU INC; Redwood City SLIDE INC; San Francisco THATGAMECOMPANY LLC; Los Angeles THQ INC; Agoura Hills TREYARCH; Santa Monica TWITTER INC; San Francisco UBM TECHWEB; San Francisco WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC; Burbank YAHOO! INC; Sunnyvale YOUBET.COM INC; Woodland Hills YOUTUBE LLC; San Bruno ZYNGA INC; San Francisco


DISTRICT OF COLUMBIA QUALITY SOFTPRO; Washington

FLORIDA ALIENWARE CORPORATION; Miami ORIGIN PC CORP; Miami

GEORGIA ADULTSWIM.COM; Atlanta

ILLINOIS MOTOROLA MOBILITY INC; Libertyville WMS INDUSTRIES INC; Waukegan

MARYLAND BETHESDA SOFTWORKS LLC; Rockville ZENIMAX MEDIA INC; Rockville

MASSACHUSETTS HARMONIX MUSIC SYSTEMS INC; Cambridge TURBINE INC; Needham

MINNESOTA CONCRETE SOFTWARE INC; Eden Prairie

NEVADA AMERICAN WAGERING INC; Las Vegas BALLY TECHNOLOGIES INC; Las Vegas GAMING PARTNERS INTERNATIONAL CORP; Las Vegas INTERNATIONAL GAME TECHNOLOGY; Reno SHUFFLE MASTER INC; Las Vegas

NEW JERSEY MAINGEAR CORP; Kenilworth MAJESCO ENTERTAINMENT COMPANY; Edison

NEW YORK AOL INC; New York ATARI INC; New York DATAART; New York FOURSQUARE; New York FREEVERSE INC; Brooklyn GAMELOFT INC; New York OBERON MEDIA INC; New York ROCKSTAR GAMES INC; New York SCIENTIFIC GAMES CORPORATION; New York TAKE-TWO INTERACTIVE SOFTWARE INC; New York VICARIOUS VISIONS INC; Menands ZYNGA NEW YORK; New York

NORTH CAROLINA EPIC GAMES INC; Cary IENTERTAINMENT NETWORK INC; Cary LENOVO GROUP LIMITED; Morrisville

Plunkett Research, Ltd. THEMIS GROUP INC; Durham

OHIO AVADIRECT CUSTOM COMPUTERS; Twinsburg ZOO ENTERTAINMENT INC; Cincinnati

OREGON FALCON NORTHWEST COMPUTER SYSTEMS INC; Medford MACHINEWORKS NORTHWEST LLC; Salem

PENNSYLVANIA APPLABS INC; Philadelphia EB GAMES; West Chester

TEXAS ASPYR MEDIA INC; Austin DELL INC; Round Rock ENSEMBLE STUDIOS; Dallas GAMESTOP CORP; Grapevine ID SOFTWARE LLC; Mesquite MULTIMEDIA GAMES INC; Austin TWISTED PIXEL GAMES LLC; Austin

UTAH CHAIR ENTERTAINMENT GROUP; Provo

VIRGINIA EPALS INC; Herndon SOUTHPEAK INTERACTIVE CORPORATION; Midlothian VELOCITY MICRO INC; Richmond

WASHINGTON ARENANET INC; Bellevue BIG FISH GAMES; Seattle BUNGIE LLC; Bellevue CYAN WORLDS INC; Mead GAMEHOUSE; Seattle MICROSOFT CORP; Redmond POPCAP GAMES INC; Seattle RUNIC GAMES INC; Seattle VALVE CORP; Bellevue WIZARDS OF THE COAST LLC; Renton


INDEX OF NON-U.S. HEADQUARTERS LOCATION BY COUNTRY AUSTRALIA ARISTOCRAT LEISURE LTD; North Ryde FIREMINT; Richmond HALFBRICK STUDIOS; Brisbane

BELGIUM MO GROUP INTERNATIONAL; Brussels

CANADA BIOWARE CORP; Edmonton RESEARCH IN MOTION LTD (RIM); Waterloo

CHINA BAIDU.COM INC; Beijing CHANGYOU.COM LIMITED; Beijing GIANT INTERACTIVE GROUP INC; Shanghai GREEN TOMATO LIMITED; Kowloon, Hong Kong KAIXIN001 (HAPPY NETWORK); Beijing NETEASE.COM INC; Haidian District, Beijing PERFECT WORLD ENTERTAINMENT INC; Beijing PINE TECHNOLOGY HOLDINGS LTD; Hong Kong RENREN INC; Beijing SAPPHIRE TECHNOLOGY LTD; Hong Kong SHANDA GAMES LTD; Shanghai SHANDA INTERACTIVE ENTERTAINMENT LIMITED; Shanghai SINA CORPORATION; Shanghai SOHU.COM INC; Beijing TENCENT HOLDINGS LTD; Shenzhen USHI; Shanghai YOUKU.COM INC; Beijing

DENMARK IO INTERACTIVE; Copenhagen

FINLAND NOKIA CORPORATION; Espoo ROVIO MOBILE LTD; Espoo

FRANCE GAMELOFT SA; Paris QUANTIC DREAM; Paris UBISOFT; Montreuil

GERMANY CRYTEK GMBH; Frankfurt DEEP SILVER; Planegg FISHLABS ENTERTAINMENT GMBH; Hamburg HANDY-GAMES.COM GMBH; Giebelstadt KOCH MEDIA GMBH; Munich

ICELAND CCP HF; Reykjavik


INDIA RELIANCE BIG ENTERTAINMENT LTD; Mumbai

IRELAND GAME LOCALIZATION NETWORK LTD; Dublin

JAPAN CAPCOM; Osaka DENA CO LTD; Tokyo GREE INC; Tokyo HUDSON SOFT CO LTD; Tokyo KONAMI CORP; Tokyo MATRIX SOFTWARE; Tokyo MIXI INC; Tokyo NAMCO BANDAI GAMES INC; Tokyo NINTENDO CO LTD; Kyoto SEGA CORP; Tokyo SEGA SAMMY HOLDINGS INC; Tokyo SNK PLAYMORE CORP; Osaka SONIC TEAM; Tokyo SONY CORPORATION; Tokyo SQUARE ENIX; Tokyo TECMO KOEI HOLDINGS CO LTD; Yokohama

KOREA LG ELECTRONICS INC; Seoul NCSOFT CORP; Seoul NEXON CORP; Seoul SAMSUNG ELECTRONICS CO LTD; Seoul WEBZEN INC; Kangnam-ku, Seoul

POLAND GOG LTD; Warsaw

RUSSIA ZEPTOLAB; Moscow

SWEDEN IMAGINATION STUDIOS AB; Uppsala TELEFON AB LM ERICSSON (ERICSSON); Stockholm

SWITZERLAND MINICLIP SA; Neuchatel

TAIWAN ASUSTEK COMPUTER INC (ASUS); Taipei GIGAMEDIA LTD; Taipei

UNITED KINGDOM CHILLINGO; Cheshire CODEMASTERS SOFTWARE COMPANY LTD (THE); Southam CRITERION GAMES; Guildford CRYPTOLOGIC LTD; Dublin DIGITAL BRIDGES LIMITED; London DYNAMO GAMES; Dundee

www.plunkettresearch.com EIDOS PLC; London FINBLADE; Eastleigh GRAPPLE MOBILE; London HANDCIRCUS LTD; London IDEAWORKS GAME STUDIO; London INNOCORE GAMING LTD; North Shields JAGEX LTD; Cambridge PLAYER ONE LTD; London PLAYFISH LTD; London RELENTLESS SOFTWARE LTD; Brighton ROCKSTEADY STUDIOS LTD; London SONY ERICSSON MOBILE COMMUNICATIONS AB; London TESTRONIC LABS; Iver


INDEX BY REGIONS OF THE U.S.WHERE THE FIRMS HAVE LOCATIONS WEST ACTIVISION BLIZZARD INC AMERICAN WAGERING INC AOL INC APPLABS INC APPLE INC ARENANET INC ARISTOCRAT LEISURE LTD ARTIFICIAL LIFE INC ASUSTEK COMPUTER INC (ASUS) ATLUS USA INC BALLY TECHNOLOGIES INC BEHEMOTH (THE) BIG FISH GAMES BOLT CREATIVE INC BUNGIE LLC CAPCOM CHAIR ENTERTAINMENT GROUP CHANGYOU.COM LIMITED CODEMASTERS SOFTWARE COMPANY LTD (THE) CRYSTAL DYNAMICS CYAN WORLDS INC CYBERPOWER PC DATAART DAYS OF WONDER INC DEEP SILVER DELL INC DEMAND MEDIA INC DENA CO LTD DIGITAL BRIDGES LIMITED DIGITAL CHOCOLATE INC DIGITAL STORM DISNEY INTERACTIVE STUDIOS INC DOUBLE FINE PRODUCTIONS INC EB GAMES EIDOS PLC ELECTRONIC ARTS INC EPIC GAMES INC FACEBOOK INC FALCON NORTHWEST COMPUTER SYSTEMS INC FRIENDSTER INC GAMEFLY GAMEHOUSE GAMELOFT INC GAMELOFT SA GAMESTOP CORP GAMING PARTNERS INTERNATIONAL CORP GETJAR INC GLU MOBILE INC GOINGON NETWORKS INC GOOGLE INC GOTV NETWORKS GREE INC

www.plunkettresearch.com HANDS-ON MOBILE INC HEWLETT-PACKARD CO (HP) HUDSON SOFT CO LTD IGN ENTERTAINMENT INFINITY WARD INNOCORE GAMING LTD INSOMNIAC GAMES INTERNATIONAL GAME TECHNOLOGY KOCH MEDIA GMBH KONAMI CORP LINDEN LAB LINKEDIN CORP LOCATION LABS LOOPT INC LUCASARTS ENTERTAINMENT COMPANY LLC MACHINEWORKS NORTHWEST LLC MICROSOFT CORP MOTOROLA MOBILITY INC MULTIMEDIA GAMES INC MYSPACE NAMCO BANDAI GAMES INC NCSOFT CORP NEXON CORP NGMOCO INC NINTENDO CO LTD NOKIA CORPORATION NTN BUZZTIME INC NVIDIA CORP OBERON MEDIA INC ONLIVE INC PERFECT WORLD ENTERTAINMENT INC PINE TECHNOLOGY HOLDINGS LTD PLAYDOM INC PLAYFISH LTD POPCAP GAMES INC QUALITY SOFTPRO RELIANCE BIG ENTERTAINMENT LTD RESEARCH IN MOTION LTD (RIM) ROCKSTAR GAMES INC ROCKYOU INC RUNIC GAMES INC SAMSUNG ELECTRONICS CO LTD SCIENTIFIC GAMES CORPORATION SEGA CORP SEGA SAMMY HOLDINGS INC SHUFFLE MASTER INC SINA CORPORATION SLIDE INC SNK PLAYMORE CORP SONY CORPORATION SQUARE ENIX TECMO KOEI HOLDINGS CO LTD TELEFON AB LM ERICSSON (ERICSSON) TESTRONIC LABS THATGAMECOMPANY LLC THQ INC TREYARCH TWITTER INC

Plunkett Research, Ltd. UBISOFT UBM TECHWEB VALVE CORP WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC WIZARDS OF THE COAST LLC WMS INDUSTRIES INC YAHOO! INC YOUBET.COM INC YOUTUBE LLC ZYNGA INC

SOUTHWEST ACTIVISION BLIZZARD INC APPLE INC ASPYR MEDIA INC BALLY TECHNOLOGIES INC BIOWARE CORP DELL INC DEMAND MEDIA INC DISNEY INTERACTIVE STUDIOS INC EB GAMES ELECTRONIC ARTS INC ENSEMBLE STUDIOS FACEBOOK INC GAMEFLY GAMESTOP CORP GOOGLE INC HEWLETT-PACKARD CO (HP) ID SOFTWARE LLC MICROSOFT CORP MULTIMEDIA GAMES INC NCSOFT CORP NOKIA CORPORATION NVIDIA CORP RESEARCH IN MOTION LTD (RIM) SAMSUNG ELECTRONICS CO LTD SCIENTIFIC GAMES CORPORATION SOUTHPEAK INTERACTIVE CORPORATION TELEFON AB LM ERICSSON (ERICSSON) THQ INC TWISTED PIXEL GAMES LLC ZENIMAX MEDIA INC ZYNGA INC

MIDWEST ACTIVISION BLIZZARD INC APPLABS INC APPLE INC ASUSTEK COMPUTER INC (ASUS) AVADIRECT CUSTOM COMPUTERS BALLY TECHNOLOGIES INC CONCRETE SOFTWARE INC DELL INC DEMAND MEDIA INC DISNEY INTERACTIVE STUDIOS INC EB GAMES ELECTRONIC ARTS INC

www.plunkettresearch.com FACEBOOK INC GAMESTOP CORP GOOGLE INC GOTV NETWORKS HEWLETT-PACKARD CO (HP) IGN ENTERTAINMENT INNOCORE GAMING LTD MICROSOFT CORP MOTOROLA MOBILITY INC MULTIMEDIA GAMES INC NOKIA CORPORATION NVIDIA CORP POPCAP GAMES INC RELIANCE BIG ENTERTAINMENT LTD RESEARCH IN MOTION LTD (RIM) SAMSUNG ELECTRONICS CO LTD SCIENTIFIC GAMES CORPORATION SEGA SAMMY HOLDINGS INC SONY CORPORATION TELEFON AB LM ERICSSON (ERICSSON) UBM TECHWEB WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC WMS INDUSTRIES INC ZOO ENTERTAINMENT INC

SOUTHEAST ACTIVISION BLIZZARD INC ADULTSWIM.COM ALIENWARE CORPORATION APPLE INC BALLY TECHNOLOGIES INC CCP HF DATAART DELL INC EB GAMES ELECTRONIC ARTS INC FACEBOOK INC GAMEFLY GAMESTOP CORP GOOGLE INC HEWLETT-PACKARD CO (HP) INNOCORE GAMING LTD MICROSOFT CORP MOTOROLA MOBILITY INC NOKIA CORPORATION NVIDIA CORP ORIGIN PC CORP RESEARCH IN MOTION LTD (RIM) SAMSUNG ELECTRONICS CO LTD SCIENTIFIC GAMES CORPORATION SEGA SAMMY HOLDINGS INC SONY CORPORATION SONY ERICSSON MOBILE COMMUNICATIONS AB TELEFON AB LM ERICSSON (ERICSSON) UBM TECHWEB


NORTHEAST ACTIVISION BLIZZARD INC AOL INC APPLABS INC APPLE INC ATARI INC BALLY TECHNOLOGIES INC BETHESDA SOFTWORKS LLC BIOWARE CORP DATAART DELL INC DEMAND MEDIA INC DIGITAL BRIDGES LIMITED EB GAMES ELECTRONIC ARTS INC EPALS INC EPIC GAMES INC FACEBOOK INC FOURSQUARE FREEVERSE INC GAMEFLY GAMELOFT INC GAMELOFT SA GAMESTOP CORP GOOGLE INC GOTV NETWORKS GRAPPLE MOBILE HARMONIX MUSIC SYSTEMS INC HEWLETT-PACKARD CO (HP) IENTERTAINMENT NETWORK INC IGN ENTERTAINMENT INSOMNIAC GAMES LENOVO GROUP LIMITED LINDEN LAB MAINGEAR CORP MAJESCO ENTERTAINMENT COMPANY MICROSOFT CORP MOTOROLA MOBILITY INC MULTIMEDIA GAMES INC NETEASE.COM INC NGMOCO INC NOKIA CORPORATION NTN BUZZTIME INC NVIDIA CORP OBERON MEDIA INC QUALITY SOFTPRO RELIANCE BIG ENTERTAINMENT LTD RESEARCH IN MOTION LTD (RIM) ROCKSTAR GAMES INC SAMSUNG ELECTRONICS CO LTD SCIENTIFIC GAMES CORPORATION SONY CORPORATION SONY ERICSSON MOBILE COMMUNICATIONS AB SOUTHPEAK INTERACTIVE CORPORATION TAKE-TWO INTERACTIVE SOFTWARE INC TELEFON AB LM ERICSSON (ERICSSON) THEMIS GROUP INC TURBINE INC

www.plunkettresearch.com UBISOFT UBM TECHWEB VELOCITY MICRO INC VICARIOUS VISIONS INC WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC ZENIMAX MEDIA INC ZYNGA INC ZYNGA NEW YORK


INDEX OF FIRMS WITH INTERNATIONAL OPERATIONS ACTIVISION BLIZZARD INC ALIENWARE CORPORATION AOL INC APPLABS INC APPLE INC ARISTOCRAT LEISURE LTD ARTIFICIAL LIFE INC ASPYR MEDIA INC ASUSTEK COMPUTER INC (ASUS) ATLUS USA INC BAIDU.COM INC BALLY TECHNOLOGIES INC BIG FISH GAMES BIOWARE CORP CAPCOM CCP HF CHANGYOU.COM LIMITED CHILLINGO CODEMASTERS SOFTWARE COMPANY LTD (THE) CRITERION GAMES CRYPTOLOGIC LTD CRYTEK GMBH DATAART DAYS OF WONDER INC DEEP SILVER DELL INC DEMAND MEDIA INC DENA CO LTD DIGITAL BRIDGES LIMITED DIGITAL CHOCOLATE INC DISNEY INTERACTIVE STUDIOS INC DYNAMO GAMES EB GAMES EIDOS PLC ELECTRONIC ARTS INC EPIC GAMES INC FACEBOOK INC FINBLADE FIREMINT FISHLABS ENTERTAINMENT GMBH FRIENDSTER INC GAME LOCALIZATION NETWORK LTD GAMELOFT INC GAMELOFT SA GAMESTOP CORP GAMING PARTNERS INTERNATIONAL CORP GETJAR INC GIANT INTERACTIVE GROUP INC GIGAMEDIA LTD GLU MOBILE INC GOG LTD GOOGLE INC GRAPPLE MOBILE GREE INC GREEN TOMATO LIMITED

www.plunkettresearch.com HALFBRICK STUDIOS HANDCIRCUS LTD HANDS-ON MOBILE INC HANDY-GAMES.COM GMBH HEWLETT-PACKARD CO (HP) HUDSON SOFT CO LTD IDEAWORKS GAME STUDIO IGN ENTERTAINMENT IMAGINATION STUDIOS AB INNOCORE GAMING LTD INTERNATIONAL GAME TECHNOLOGY IO INTERACTIVE JAGEX LTD KAIXIN001 (HAPPY NETWORK) KOCH MEDIA GMBH KONAMI CORP LENOVO GROUP LIMITED LG ELECTRONICS INC LINDEN LAB LINKEDIN CORP MATRIX SOFTWARE MICROSOFT CORP MINICLIP SA MIXI INC MO GROUP INTERNATIONAL MOTOROLA MOBILITY INC MULTIMEDIA GAMES INC NAMCO BANDAI GAMES INC NCSOFT CORP NETEASE.COM INC NEXON CORP NINTENDO CO LTD NOKIA CORPORATION NTN BUZZTIME INC NVIDIA CORP OBERON MEDIA INC PERFECT WORLD ENTERTAINMENT INC PINE TECHNOLOGY HOLDINGS LTD PLAYER ONE LTD PLAYFISH LTD POPCAP GAMES INC QUALITY SOFTPRO QUANTIC DREAM RELENTLESS SOFTWARE LTD RELIANCE BIG ENTERTAINMENT LTD RENREN INC RESEARCH IN MOTION LTD (RIM) ROCKSTAR GAMES INC ROCKSTEADY STUDIOS LTD ROVIO MOBILE LTD SAMSUNG ELECTRONICS CO LTD SAPPHIRE TECHNOLOGY LTD SCIENTIFIC GAMES CORPORATION SEGA CORP SEGA SAMMY HOLDINGS INC SHANDA GAMES LTD SHANDA INTERACTIVE ENTERTAINMENT LIMITED

Plunkett Research, Ltd. SHUFFLE MASTER INC SINA CORPORATION SNK PLAYMORE CORP SOHU.COM INC SONIC TEAM SONY CORPORATION SONY ERICSSON MOBILE COMMUNICATIONS AB SOUTHPEAK INTERACTIVE CORPORATION SQUARE ENIX TAKE-TWO INTERACTIVE SOFTWARE INC TECMO KOEI HOLDINGS CO LTD TELEFON AB LM ERICSSON (ERICSSON) TENCENT HOLDINGS LTD TESTRONIC LABS THQ INC

www.plunkettresearch.com UBM TECHWEB USHI WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC WEBZEN INC WIZARDS OF THE COAST LLC WMS INDUSTRIES INC YAHOO! INC YOUKU.COM INC ZENIMAX MEDIA INC ZEPTOLAB ZYNGA INC



Individual Data Profiles On Each Of THE GAMES, APPS & SOCIAL MEDIA 200



ACTIVISION BLIZZARD INC

www.activisionblizzard.com

Industry Group Code: 511210G Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:

Software: Games: Applications: Operating Sys.: Specialty: Other:

Y

Electronic Publishing: Y Online Service: Portal: Other:

Services: Network Svcs.: Retailing: Distribution: Other:

Telecommunications: ISP: Cellular Service: Other:

Specialty Services: Social Media: Gambling: Other:

GROWTH PLANS/SPECIAL FEATURES:

TYPES OF BUSINESS: Video Games Logistics Services

Activision Blizzard, Inc. is a leading international publisher and developer of subscription-based massively multiplayer online role-playing games (MMORPGs) and other PC-based computer games; interactive entertainment software; and peripherals for a variety of game genres. The company was formed with the merger of Vivendi Games, owner of Blizzard Entertainment and its popular game World of Warcraft, and Activision, a leading publisher of interactive entertainment. World of Warcraft has over 12 million subscribers worldwide. Activision and Blizzard persist as separate brands within the company, which organizes its business into the following segments: Activision Publishing; Blizzard Entertainment, Inc. and its subsidiaries; Activision Blizzard Distribution. Activision Publishing publishes interactive entertainment software and peripherals, including certain studios, assets and titles previously included in Vivendi Games’ Sierra Entertainment operating segment. Blizzard Entertainment, Inc. and its subsidiaries publish traditional games and MMORPGs. Activision Blizzard Distribution handles the distribution of interactive entertainment software and hardware products. Some of the company’s most popular products include Guitar Hero, Call of Duty and Tony Hawk, as well as Spider-Man, James Bond, TRANSFORMERS, StarCraft, Diablo and Warcraft franchise games, including World of Warcraft. Activision Blizzard maintains operations throughout North America, Europe and Asia. The firm offers its employees medical, dental, vision, life and AD&D insurance; a 401(k) plan; a college savings plan for family members; an employee assistance program; tuition reimbursement; group legal insurance; discounts at the company store; and gym membership discounts.

BRANDS/DIVISIONS/AFFILIATES: Activision Publishing, Inc. Blizzard Entertainment, Inc. Vivendi SA World of Warcraft (WoW) Guitar Hero Call of Duty StarCraft Diablo

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once.

Robert A. Kotick, CEO Thomas Tippl, COO Robert A. Kotick, Pres. Thomas Tippl, CFO Brian Hodous, Chief Customer Officer Ann Weiser, Chief Human Resources Officer Chris Walther, Chief Legal Officer George Rose, Chief Public Policy Officer Michael Griffith, CEO/Pres., Activision Publishing, Inc. Michael Morhaime, CEO/Pres., Blizzard Entertainment Jean-Bernard Levy, Chmn.

Phone: 310-255-2000 Fax: Toll-Free: Address: 3100 Ocean Park Blvd., Santa Monica, CA 90405 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $4,447,000 2010 Profits: $418,000 U.S. Stock Ticker: ATVI 2009 Sales: $4,279,000 2009 Profits: $113,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $3,026,000 2008 Profits: $-107,000 Employees: 7,600 2007 Sales: $1,349,000 2007 Profits: $179,000 Fiscal Year Ends: 12/31 2006 Sales: $1,018,000 2006 Profits: $121,000 Parent Company:

SALARIES/BENEFITS: Pension Plan: Savings Plan: Y

ESOP Stock Plan: Stock Purch. Plan:

OTHER THOUGHTS: Apparent Women Officers or Directors: 1 Hot Spot for Advancement for Women/Minorities:

Profit Sharing:

Top Exec. Salary: $953,654 Second Exec. Salary: $726,423

Bonus: $2,167,250 Bonus: $664,417

LOCATIONS: ("Y" = Yes) West: Y

Southwest: Y

Midwest: Y

Southeast: Y

Northeast: Y

Note: Financial information, benefits and other data can change quickly and may vary from those stated here.

International: Y



ADULTSWIM.COM

www.adultswim.com



Y Y

Electronic Publishing: Online Service: Portal: Other:



Specialty Services: Y Social Media: Gambling: Other:


TYPES OF BUSINESS: Online Games Adult Cartoon Series

AdultSwim.com is the web site dedicated to Cartoon Network’s evening programming block known as Adult Swim. Adult Swim features animated adult cartoons and live-action comedy shows such as Family Guy, Aqua Teen Hunger Force, Venture Bros., Robot Chicken, Check It Out with Dr. Steve Brule, Fullmetal Alchemist, Metalocalypse, Squidbillies, The Boondocks, American Dad, King of the Hill, Children’s Hospital, Eagleheart, Tim & Eric Awesome Show Great Job, Superjail, Cowboy Bebop and Bleach. AdultSwim.com allows fans of these shows to watch free episodes online and play related and non-show related flash games such as Hemp Tycoon, Bible Fight, 5 Minutes to Kill (Yourself), Robot Unicorn Attack, Hipster Kickball, Hot Throttle, My Lil' Bastard, Orphan Feast, Amateur Surgeon, Amateur Surgeon 2, Amateur Surgeon Christmas Edition, Meowcenaries, Candy Mountain Massacre 2, Corporate Climber and Victorian BMX. In addition, the web site allows users to purchase DVDs, shirts, bags, animal collars and other merchandise related to Adult Swim programming. The firm is part of Turner Entertainment Digital, which is a division of Turner Sports & Entertainment Digital Network, which in turn is part of Turner Broadcasting System, Inc., a subsidiary of Time Warner, Inc.

BRANDS/DIVISIONS/AFFILIATES: Time Warner Inc Turner Entertainment Digital Turner Sports & Entertainment Digital Network Turner Broadcasting System, Inc. Hemp Tycoon Bible Fight 5 Minutes to Kill (Yourself) Amateur Surgeon


Philip Kent, Chmn./CEO-Turner Broadcasting System, Inc. John E. Kampfe, CFO/Exec. VP-Turner Broadcasting System, Inc. Stuart Snyder, Pres., Turner Animation, Young Adults & Kids Media

Phone: 404-827-1700 Fax: Toll-Free: Address: 100 International Blvd., 1 CNN Ctr., Atlanta, GA 30303 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: TIME WARNER INC

SALARIES/BENEFITS: Pension Plan: Savings Plan:


OTHER THOUGHTS: Apparent Women Officers or Directors: Hot Spot for Advancement for Women/Minorities:

Profit Sharing:

Top Exec. Salary: $ Second Exec. Salary: $

Bonus: $ Bonus: $

LOCATIONS: ("Y" = Yes) West:

Southwest:

Midwest:

Southeast: Y

Northeast:


International:



ALIENWARE CORPORATION

www.alienware.com

Industry Group Code: 334111 Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:


Y Y



Y




TYPES OF BUSINESS: Computer Manufacturing

Alienware Corporation, a subsidiary of Dell, Inc., designs, manufactures and markets PCs that support the latest advances in video game technology and target video game enthusiasts. It produces both desktops and laptops with high-performance features, including advanced graphics cards, ultra-fast processors and multiple cooling fans and liquid cooling technology to ensure that the system functions at its highest capacity. Other features of Alienware’s systems include stylized cases with futuristic, science-fiction inspired designs. Its PCs are designed to allow users to adapt, upgrade and customize system components quickly and easily. Desktop computers, which range in price from $1,199 to $3,999, include the Area-51 and the Aurora, which supports the next generation of 3D gaming technology. Its laptops, which range in price from $799 to $1,499, include the M11x, M15x and, the newest model, M17x, which is capable of 3D graphics. Besides computer systems, the company produces monitors, keyboards, mice, headphones and other gaming peripherals intended to compliment its core line of PCs. Alienware maintains international offices in Australia, Costa Rica and Ireland.

BRANDS/DIVISIONS/AFFILIATES: Dell Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Michael Dell, Chmn./CEO-Dell, Inc.

Phone: 305-251-9797 Fax: 305-259-9874 Toll-Free: Address: 14591 SW 120th St., Miami, FL 33186 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: DELL INC




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AMERICAN WAGERING INC

www.americanwagering.com



Y




Specialty Services: Social Media: Y Gambling: Other:


TYPES OF BUSINESS: Gambling Equipment Sports Book Facilities Race Book Computer Systems Casino-Hotel

American Wagering, Inc. was originally formed in 1995 as a holding company for Leroy’s Horse and Sports Place. The company operates through three segments: wagering, systems and hotel/casino. The wagering segment comprises Leroy’s Horse & Sports Place, Inc. Leroy’s owns and operates 59 satellite race and sports books in Nevada. Through its centralized computer system, the firm provides race and sports wagering operations for casinos, without the casino bearing the risk and overhead associated with the operations. In the systems segment, Computerized Bookmaking Systems, Inc. (CBS) designs, sells, installs and maintains computerized race and sports book systems for the Nevada gaming industry. CBS is used to process all wagers placed through Leroy’s race and sports books satellites. AWI Manufacturing, Inc. (AWIM) leases selfservice race and sports wagering kiosks to CBS customers. The hotel/casino segment comprises Sturgeon’s, LLC and AWI Gaming, Inc. (AWIG). Sturgeon’s, LLC owns and operates Sturgeon’s Inn & Casino in Lovelock, Nevada. AWIG is the sole member of Sturgeon’s, LLC; its purpose is to acquire other hotel/casino properties. In August 2010, the firm launched the LEROY’S APP, an application for smart phones that allows bettors to make wagers from anywhere in Nevada using a smart phone.

BRANDS/DIVISIONS/AFFILIATES: Leroy's Horse and Sports Place, Inc. AWI Manufacturing, Inc. AWI Gaming, Inc. Sturgeon's, LLC Sturgeon's Inn & Casino Computerized Bookmaking Systems, Inc. LEROY’S APP

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Victor J. Salerno, CEO Victor J. Salerno, COO Victor J. Salerno, Pres. Victor J. Salerno, CFO John Salerno, Sec. Bruce Dewing, Pres., AWIG Victor J. Salerno, Chmn.

Phone: 702-735-5529 Fax: 702-735-0142 Toll-Free: Address: 675 Grier Dr., Las Vegas, NV 89119 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $14,548 2010 Profits: $ 983 U.S. Stock Ticker: BETM.OB 2009 Sales: $15,488 2009 Profits: $- 999 Int’l Ticker: Int’l Exchange: 2008 Sales: $18,732 2008 Profits: $- 764 Employees: 49 2007 Sales: $19,370 2007 Profits: $1,831 Fiscal Year Ends: 1/31 2006 Sales: $12,524 2006 Profits: $ 419 Parent Company:




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AOL INC

www.aol.com



Y Y

Electronic Publishing: Y Online Service: Y Portal: Y Other:


Y

Telecommunications: Y ISP: Cellular Service: Other:

Specialty Services: Y Social Media: Gambling: Y Other:


TYPES OF BUSINESS: Online Content Provider Online Music Services Online Communities Entertainment & Information Offerings Instant Messaging E-Mail Internet Service Provider

AOL, Inc. is an online content provider, portal and Internet access provider. Its business operations are focused on AOL Properties, which includes the content, local, paid services and consumer applications strategy areas; and Third Party Network, under the name AOL Advertising, which involves the sale of advertising on third-party websites and on smartphones. Under the content umbrella, AOL Media Offerings provides original content produced by original content creators such as journalists and online writers, as well as user-generated and third- party licensed content. This content includes news sources such as Engadget, DailyFinance, WalletPop, FanHouse, and PoliticsDaily; Lifestyle sites such as StyleList, Lemondrop, PawNation and ParentDish; entertainment portals such as Moviefone, AOL Television and PopEater; and shopping sites, such as AOL Autos, Tripvine and RentedSpaces. The local segment offers resources for geographic areas ranging from neighborhoods to major metropolitan areas, including Patch, MapQuest, City’s Best, and AOL Yellow Pages. The paid services include the company’s AOL dial-up service, which has 5 million subscribers, as well as Netscape and CompuServe service providers. Consumer applications offers Internet-based software services such as AOL Mail, Internet messaging services AOL Instant Messenger (AIM) and ICQ, and Lifestream, an aggregator of social networking updates. The company also offers an AOL web search engine, as well as video and news search engines services, Truveo and Relegence. From 2001 through 2009, the company was a subsidiary of Time Warner, Inc. In December 2009, Time Warner completed a spin-off of AOL as a free-standing company. Since that time the company has worked to restructure itself around advertising-supported content delivery, has begun reducing its workforce by nearly one-third and plans to cease or reduce operations in countries such as Germany and France. In January 2010, AOL acquired StudioNow Inc., an online platform for video production and distribution, for $36.5 million.

BRANDS/DIVISIONS/AFFILIATES: AOL.com AOL Media Offerings AOL Advertising AOL Instant Messenger (AIM) ICQ Engadget Moviefone MapQuest


Tim Armstrong, CEO Arthur Minson, CFO/Exec. VP Maureen Sullivan, Sr. VP-Mktg., Brand & Partnerships Dave Harmon, Exec. VP-Human Resources & Corp. Svcs. Alexander Gounares, CTO Julie Jacobs, General Counsel/Exec. VP Jared Grusd, Sr. VP-Bus. Dev. Tricia P. Wallace, Exec. VP-Corp. Comm. Eoin Ryan, Contact-Investor Rel. Jon Brod, Exec. VP-Ventures, Local & Mapping David Eun, Pres., AOL Media & Studios Jeff Levick, Pres., Global Advertising Strategy Tane Mitchell Gordon, Sr. VP-Diversity & Inclusion Tim Armstrong, Chmn. Kate Burns, Head-European Sales

Phone: 212-206-4400 Fax: Toll-Free: Address: 770 Broadway, New York, NY 10003 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $2,416,700 2010 Profits: $ U.S. Stock Ticker: AOL 2009 Sales: $3,257,400 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $4,100,000 2008 Profits: $ Employees: 7,500 2007 Sales: $5,200,000 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $7,800,000 2006 Profits: $ Parent Company:



OTHER THOUGHTS: Apparent Women Officers or Directors: 8 Hot Spot for Advancement for Women/Minorities: Y

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APPLABS INC

www.applabs.com





Y


Specialty Services: Social Media: Gambling: Y Other:


TYPES OF BUSINESS: Video Game Testing Services Quality Assurance Outsourcing

AppLabs, Inc. is a leading independent software testing company with operations in the U.S., Europe and India. Its testing and quality management services run the gamut of testing solutions, from performance, security, usability and compatibility testing to test process consulting, test automation and certification services. Additionally, the company is equipped to provide testing and reliability services for manufacturers of mobile devices, as well as developers of mobile apps and video games. It serves clients from a number of technology focused sectors, including firms in the healthcare and life sciences; banking and financial services; insurance; retail; technology; and travel industries. Clients in the U.S. account for more than 60% of the firm’s revenue. AppLabs maintains numerous strategic alliances and technology partnerships with leaders in the technology sector, including IBM, Microsoft, Oracle, HP and others. The firm has received venture capital funding from Sequoia Capital. In March 2010, the company received ISO certification to begin testing medical devices. In August 2010, AppLabs acquired ValueMinds, an Indiabased developer of automated testing solutions. In March 2011, the firm opened a new office in Chicago, Illinois and announced plans to open additional U.S. facilities in the future.

BRANDS/DIVISIONS/AFFILIATES:


Sashi Reddi, CEO Scott Andress, VP-Mktg. & Alliances, US Sharon Vargas, Asst. VP-Human Resources, US Taj Mujtaba, VP-Tech. Svcs. John Carmody, Sr. VP-US Oper. Bob Donaldson, VP-Bus. Dev. Vikash Sureka, Sr. VP-Finance Sreeram Kaviliga, Head-Human Resources, India Doc Parghi, Sr. VP-Global Accounts Ashwin Palaparthi, VP-Innovation Sashi Reddi, Chmn. David Leabeater, Sr. VP-U.K. Oper. Raja Neravati, Sr. VP-Global Delivery

Phone: 215-569-2020 Fax: 215-569-9956 Toll-Free: Address: 1515 Market St., Ste. 1110, Philadelphia, PA 19102 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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APPLE INC

www.apple.com



Y Y Y

Y Y



Y Y




TYPES OF BUSINESS: Computer Hardware-PCs Software Computer Accessories Retail Stores Portable Music Players Online Music Sales and Video Rentals Cellular Phones Home Entertainment Software & Systems

Apple, Inc. designs, manufactures and markets personal computers, portable digital music players and mobile communication devices; and sells a variety of related software, services, peripherals and networking solutions. The company’s hardware products include the MacBook, MacBook Air and MacBook Pro notebook computers; Mac Pro and iMac desktop computers; Mac minis; and Xserve servers and Xserve RAID Storage Systems. The firm’s Mac products feature Intel microprocessors, Mac OS X Leopard operating systems and iLife software. Software products include Mac OS X; iLife ’09; iWork ’09; Logic Studio; and FileMaker Pro. Additional products include the iSight digital video cameras; the iPod line of portable digital music players and accessories; the iPhone, with touch controls, phone, iPod, and Internet services; the iPod nano, a flash-memorybased iPod, which includes a video camera, microphone, speaker, iTunes tagging, a built-in FM radio with live pause functionality and a built-in pedometer; Final Cut Studio, a high-definition video production suite of applications; and the iTunes digital entertainment management software for MP3 music files, television shows and movies. The iPhone is available in over 80 countries through individual carrier distribution deals. Peripheral products are sold directly to end-users through its retail and online stores and include printers, storage devices, computer memory, digital video and still camera and other computing products and supplies. Apple's roughly 300 retail stores have been a tremendous success. The firm opened 44 new stores in 2010. In January 2010, the firm introduced the iPad tablet computer. In June 2010, Apple launched the iPhone 4, which features FaceTime, a Retina display and a five megapixel camera.

BRANDS/DIVISIONS/AFFILIATES: iLife iPad iTunes Mac OS X MacBook Air iPod iPhone Safari


Steve P. Jobs, CEO Timothy D. Cook, COO Peter Oppenheimer, CFO/Sr. VP Philip W. Schiller, Sr. VP-Worldwide Prod. Mktg. Bob Mansfield, Sr. VP-Mac Hardware Eng. Bruce Sewell, General Counsel/Sr. VP Ronald B. Johnson, Sr. VP-Retail Jonathan Ive, Sr. VP-Industrial Design Bertrand Serlet, Sr. VP-Software Eng. Scott Forstall, Sr. VP-iPhone Software Bill Campbell, Chmn.

Phone: 408-996-1010 Fax: 408-996-0275 Toll-Free: 800-692-7753 Address: 1 Infinite Loop, Cupertino, CA 95014 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $65,225,000 2010 Profits: $14,013,000 U.S. Stock Ticker: AAPL 2009 Sales: $42,905,000 2009 Profits: $8,235,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $37,491,000 2008 Profits: $6,119,000 Employees: 49,400 2007 Sales: $24,006,000 2007 Profits: $3,496,000 Fiscal Year Ends: 9/30 2006 Sales: $19,315,000 2006 Profits: $1,989,000 Parent Company:


ESOP Stock Plan: Stock Purch. Plan: Y


Profit Sharing:


Bonus: $800,000 Bonus: $700,000


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International: Y



ARENANET INC

www.arena.net



Y






TYPES OF BUSINESS: Video Game Design

ArenaNet, Inc., based in Bellevue, Washington, is a video game studio that develops online multiplayer games. A subsidiary of Korea-based NCsoft Corp., the firm’s flagship title is Guild Wars, an episodic online role-playing game (RPG) set in the fictional world of Tyria. The game features two gameplay options: a cooperative, player versus environment (PvE) mode that allows users to cooperate with other online players; and a competitive, player versus player (PvP) mode where players face-off against other players online. The firm has released two additional campaigns (add-on titles that advance the gameplay and storyline from the original) that build on the original Guild Wars Prophecies title. These include Guild Wars Factions and Guild Wars Nightfall, as well as an expansion pack titled Guild Wars: Eyes of the North. The game differs from other online games of its kind, including World of Warcraft and EverQuest, by allowing users unlimited, non-subscription based access following the initial purchase of the game. ArenaNet is currently developing a sequel to Guild Wars, titled Guild Wars 2.

BRANDS/DIVISIONS/AFFILIATES: Guild Wars Guild Wars Factions Guild Wars Nightfall Guild Wars: Eye of the North Guild Wars 2 NCsoft Corp

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Christopher Lye, Global Brand Dir.

Phone: 425-462-9444 Fax: 425-671-0589 Toll-Free: Address: 227 Bellevue Way NE, Ste. 75, Bellevue, WA 98004 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: NCSOFT CORP




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ARISTOCRAT LEISURE LTD

www.aristocrat.com.au



Y

Y Y






TYPES OF BUSINESS: Gaming Machines Manufacturing Gaming Services Gaming Management Systems

Aristocrat Leisure Ltd. is a major manufacturer of gaming machines and their components, including games, systems, electronic tables and equipment. The firm supplies casinos and other customers worldwide with electronic gaming machines, interactive video terminal systems and casino management systems. Aristocrat also provides gaming services, including technical support, on-site preventative maintenance and spare parts and logistics service. The company’s products include multiline games, the most traditional form of video reel games, which use combinations across lines to award wins; Power Pay, a game line offering Ante Bet-style games and extra features; Reel Power and Xtra Reel Power, which allow players to purchase reels rather than lines; Stand Alone Progressive (SAP) and Double Stand Alone Progressive (DSAP) products, which combine base games with independent jackpot meters; Player’s Choice Multigame, which offers four games and multiple denominations in one system; and specialty games, including the Bonus Bank product line. The firm also markets cabinet games, such as Pachislo machines (manufactured specifically for the Japanese market); and multi-station games. Aritstocrat’s multi-station gaming products include PokerPro, a fully-electronic 10-seat poker game using cashless card-based user accounts; PokerPro Heads-Up, a similar two-seat table; and Interblock Megastar, an electronic roulette wheel. Hyperlink is the company’s patented bonusing product, which links all electronic gaming machines to its progressive gaming platform. Other linked product solutions include Xtreme Mystery, which uses a three level jackpot; and Multi-site Progressive, which links games across a region for more frequent jackpots. Aristocrat is based in Australia and maintains offices in the U.S., U.K., New Zealand, South Africa, Sweden, Argentina, Macau and Japan. The company operates in the U.S. through subsidiary Aristocrat Technologies, Inc. In September 2010, the firm and Cogetech S.p.A. announced plans to launch the TruServ video lottery solution in the Italian Comma 6B video lottery terminal market.

BRANDS/DIVISIONS/AFFILIATES: Aristocrat Technologies, Inc. Cogetech S.p.A. Xtreme Mystery Hyperlink PokerPro Interblock Megastar Reel Power TruServ


Jamie Odell, CEO/Managing Dir. Toni Korsanos, CFO Tony Weston, Chief Human Resources Officer Julius Patta, CTO Patrick McGlinchey, Chief Legal Officer/Company Sec. David Hughes, Chief Design & Dev. Officer Trevor Croker, Managing Dir.-Australia & New Zealand Nick Khin, Pres., Americas Sam Nickless, Dir.-Bus. Transformation Ian D. Blackburne, Chmn. Warren Jowett, Managing Dir.-EMEA, Asia Pacific & Japan

Phone: 61-2-9013-6000 Fax: 61-2-9013-6200 Toll-Free: Address: Bldg. A, Pinnacle Office Park, 85 Epping Rd., North Ryde, NSW 2113 Australia

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $721,840 2010 Profits: $81,980 U.S. Stock Ticker: ARLUF 2009 Sales: $911,400 2009 Profits: $-223,570 Int’l Ticker: ALL Int’l Exchange: Sydney-ASX 2008 Sales: $954,570 2008 Profits: $90,100 Employees: 2007 Sales: $1,077,100 2007 Profits: $237,300 Fiscal Year Ends: 12/31 2006 Sales: $1,031,600 2006 Profits: $229,400 Parent Company:




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ARTIFICIAL LIFE INC

www.artificial-life.com



Y Y Y






TYPES OF BUSINESS: Mobile Video Game Publisher Mobile Commerce Apps (m-commerce) Augmented Reality Technology Mobile Medical Solutions Technology Investments

Artificial Life, Inc. develops, creates and publishes various forms of mobile content, including mobile games, business apps and music. Its mobile games, which generate slightly more than one-half of its annual revenue, operate on the major mobile platforms, including Java, Android, Windows Phone 7 and iPhone operating systems. Its titles consist of Meowcenaries, iSink U, iDroidsMania, Red Bull Air Race World Championship, Amateur Surgeon, Linkin Park 8-Bit Rebellion!, Klitschko Boxing and iSoccer Backstreet, among others. The company sells its games through various thirdparty channels as well as its botme.com and m-botme.com web sites. The firm’s mobile business apps include GluCoMo, a blood sugar monitoring system for diabetes patients, and Mobile Property, a service for property agents. Additional technology applications developed by Artificial Life include Opus-M, is an m-commerce (mobile commerce) solution that allows clients to build their own m-commerce shop or application. The core of the Opus-M framework consists of a messaging framework, security technology, device recognition, image re-sampling, transaction history and billing. It has also developed new media technology such as augmented reality and MoPA-TV (short for Mobile Participation TV), which allows TV viewers to participate in live TV shows from their home and to see themselves represented as an interactive 2D or 3D avatar on their TV screen interacting with other players or the show’s host. In June 2010, the firm established Green Cortex, Inc., a new subsidiary that will develop additional mobile business apps and move into the green IT sector. In January 2011, it established another subsidiary, Artificial Life Investments Ltd., to invest in various technology start-ups. In the same month, it launched NeuroDerMo, a mobile application to monitor patients with Neurodermatitis.

BRANDS/DIVISIONS/AFFILIATES: Green Cortex, Inc. Artificial Life Investments Ltd. iSoccer Backstreet GluCoMo Mobile Property Opus-M MoPA-TV NeuroDerMo


Eberhard Schoneburg, CEO Eberhard Schoneburg, Pres. Frank Namyslik, CFO Ernest Axelbank, CTO Fion Chow, Sr. VP-Mergers & Acquisitions Michelle Lam, VP-Public Rel. Michelle Lam, VP-Investor Rel. Eberhard Schoneburg, Chmn.

Phone: 310-496-4288 Fax: Toll-Free: Address: 520 Broadway, Ste. 350, Santa Monica, CA 90401 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: ALIFE.OB 2009 Sales: $27,454 2009 Profits: $7,763 Int’l Ticker: Int’l Exchange: 2008 Sales: $22,454 2008 Profits: $10,479 Employees: 65 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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ASPYR MEDIA INC

www.aspyr.com



Y






TYPES OF BUSINESS: Video Game Publisher Video Game Porting Video Game Development Movie Production Music Production

Aspyr Media, Inc. publishes video games and specializes in the porting of Windows-based games to Apple’s Mac OS (operating system). Game porting involves the processing and adaptation of a video game from its originally developed platform to a secondary platform, which can include PC to Mac, and vice versa, as well as between different video game consoles. It has worked with numerous firms to adapt their content from Windows-focused platforms to a platform compatible with Apple systems, including Universal, Paramount, Warner Bros, LucasArts, Electronic Arts, Activision and Eidos. Aspyr has transferred a number of leading video game titles such as Call of Duty, LEGO Star Wars, Harry Potter, The Sims, SimCity, Madden, Tony Hawk, Tiger Woods PGA Tour and Tomb Raider. It has also published game titles for the Nintendo DS handheld console, Microsoft’s Xbox 360 and Sony’s PS2, as well as iPhone apps, including VooDude, Buggled, FriendZoo and FutureU, a SAT prep game. The firm’s internal development operations are conducted through Aspyr Studios, which also provides third-party development services for other companies. Besides gaming, the firm has expanded into other media, producing several DVDs and albums.

BRANDS/DIVISIONS/AFFILIATES: Aspyr Studios

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Michael Rogers, Pres. Ted Staloch, Exec. VP-Publishing

Phone: 512-708-8100 Fax: 512-708-9595 Toll-Free: Address: 1221 S. MoPac Expwy., Ste. 50, Austin, TX 78746 US

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ASUSTEK COMPUTER INC (ASUS)

www.asus.com



Y Y Y

Y






TYPES OF BUSINESS: Computer Manufacturing Computer Components & Accessories Networking Devices Wireless Communication Products Smart Phones Personal Computers Computer Monitors

ASUSTeK Computer, Inc. (ASUS) participates in the 3C industry (computing, consumer electronics and communications). The company manufactures PCs, monitors, mobile phones, networking equipment, notebook computers, storage devices, PC components, PDAs and server equipment, generally under the ASUS brand. One of ASUS' latest and more successful products, the Eee PC, is 8-inch solid-state minimalist laptop PC featuring built-in Wi-Fi connectivity, Intel processors and Linux/Windows XP compatibility. In partnership with Garmin, the firm manufactures the Garmin-Asus M10 smartphone, incorporating advanced GPS technology. ASUS also produces commercial desk tops, commercial notebooks and servers and workstations. Additionally, the company manufactures PC components such as barebones; graphic cards; motherboards; multi-media products such as audio cards, digital media players and TV tuners; and DVD and Blu-ray drives. In 2010, ASUS spun off its contract manufacturing and motherboard business as a free standing company, Pegatron Holding. This will enable the company to concentrate on its ASUS branded computers, servers and accessories business.

BRANDS/DIVISIONS/AFFILIATES: ASUS Eee PC Pegatron Holding

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jerry Shen, CEO Jerry Shen, Pres. Jonney Shih, Chief Branding Officer Jonathan Tsang, Vice Chmn. Jonney Shih, Chmn.

Phone: 886-02-28943447 Fax: 886-02-28926140 Toll-Free: Address: No. 150, Li-Te Rd., Peitou, Taipei, 112 Taiwan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $11,075,400 2010 Profits: $568,360 U.S. Stock Ticker: 2009 Sales: $19,313,000 2009 Profits: $395,020 Int’l Ticker: 2357 Int’l Exchange: Taipei-TPE 2008 Sales: $20,401,670 2008 Profits: $578,320 Employees: 2007 Sales: $22,660,800 2007 Profits: $828,700 Fiscal Year Ends: 12/31 2006 Sales: $16,807,000 2006 Profits: $576,600 Parent Company:




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ATARI INC

www.atari.com



Y



Y




TYPES OF BUSINESS: Computer Software-Video Games Educational Software

Atari, Inc., a subsidiary of French software publisher Atari S.A. (formerly Infogrames Entertainment S.A.), is a publisher and distributor of interactive entertainment. It publishes and distributes video game software for most major gaming consoles, as well as personal computer (PC) platforms. It also publishes and sublicenses games for wireless, Internet and other evolving platforms. Atari’s products extend across most major video game genres, including action, adventure, strategy, role-playing and racing. The company’s products are based on intellectual properties that it has created internally and owns, or that have been licensed to it by third parties. Atari’s properties include popular franchises such as Driver, Unreal, V-Rally, Roller Backyard, Roller Coaster Tycoon, Alone in the Dark and Test Drive. The company also publishes software based on key theme licenses, including The Matrix, Terminator, Mission: Impossible, Dragon Ball Z, Men In Black, Superman, Godzilla, Arthur & the Minimoys and Dungeons & Dragons. In addition, Atari holds an exclusive worldwide license on 10 Hasbro intellectual properties including Dungeons & Dragons, Monopoly, Scrabble, Risk, Game of Life, Clue, Yatzhee, Battleship, Boggle and Simon.

BRANDS/DIVISIONS/AFFILIATES: Atari S.A. Infogrames Entertainment S.A. Test Drive Alone in the Dark Roller Coaster Tycoon Unreal Dungeons & Dragons Hasbro, Inc.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jim Wilson, Pres. Pierre Hintze, VP-Prod. Dev. Anthony Jacobson, VP-Bus. Dev. Jim Lapin, CEO-Atari S.A. Jim Wilson, Deputy CEO-Atari S.A. Thom Kozik, VP John Burns, VP/Gen. Mgr.-Europe

Phone: 212-726-6500 Fax: Toll-Free: Address: 417 Fifth Ave., New York, NY 10016 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $153,000 2010 Profits: $-25,650 U.S. Stock Ticker: Subsidiary 2009 Sales: $180,370 2009 Profits: $-293,430 Int’l Ticker: Int’l Exchange: 2008 Sales: $80,100 2008 Profits: $-23,600 Employees: 2007 Sales: $122,285 2007 Profits: $-69,711 Fiscal Year Ends: 3/31 2006 Sales: $206,796 2006 Profits: $-68,986 Parent Company: ATARI SA




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ATLUS USA INC

www.atlus.com



Y







Atlus USA, Inc., subsidiary of Tokyo-based Index Corporation, is a video game publisher, with games available for every major video game console and handheld system. The company creates games across a variety of genres. Notable games include its role playing games (RPGs), Demon’s Souls, Shin Megami Tensei, Odin Sphere and Radiant Historia; action games including Bomberman World, NARUTO SHIPPUDEN and Hexys Force; and action/adventure games including The Cursed Crusade, Kenka Bancho and 3D Dot Game Heroes. Other games include Rule of Rose, an action/horror game; Arcana Heart, a 2D fighting game; Trauma Center, a simulation game; and Catherine, an adventure/puzzle game. The company also maintains an online community offering free online games as well as a forums section through atlusonline.com. These games include Pandora Saga, Neo Stream and Droplitz, as well as a variety of minigames. The company maintains an office in Irvine, California, as well in Tokyo.

BRANDS/DIVISIONS/AFFILIATES: Index Corporation AtlusOnline.com. Shin Megami Tensei Odin Sphere Trauma Center Catherine Pandora Saga Neo Stream

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Shinichi Suzuki, CEO Shinichi Suzuki, Pres. Tim Pivnicny, VP-Mktg. & Sales Bill Alexander, Dir.-Prod. Mitsuhiro Tanaka, Gen. Mgr.

Phone: 949-788-0455 Fax: 949-788-0433 Toll-Free: Address: 199 Technology Dr., Ste. 105, Irvine, CA 92618 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: INDEX CORPORATION




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AVADIRECT CUSTOM COMPUTERS

www.avadirect.com



Y Y Y






TYPES OF BUSINESS: Custom Gaming Computers Computer Hardware Custom Servers Custom Workstations Computer Peripherals

AVADirect Custom Computers, based in Cleveland, Ohio, is a manufacturer of custom computers and related components. The company builds computers operating on both Windows and Linux operating systems, designed for corporate or private clients with specific gaming, multimedia, server or other requirements. The firm divides its products into seven categories: gaming PCs; desktop computers; notebooks; workstations; servers; computer parts; and do-ityourself equipment. Gaming PCs feature high-performance hardware with enhanced cooling, stability, sound and visual properties. The company’s customer desktop computers feature vast flexibility in the hardware used, and include desktop and mini desktop computer, all-in-one computers, home entertainment systems, home server systems and custom storage systems. Custom notebooks include gaming notebooks, with 3-D visual capabilities and additional RAM; home and office notebooks; ultra-portable notebooks; tablet PC notebooks, featuring convertible screens with touch capabilities; and ruggedized notebooks, with enhanced liquid, dust, dirt, chemical and drop resistance. AVADirect’s custom workstations feature enhanced computation and graphics processing power, and are designed for clients in the science, engineering and graphics sectors. The firm’s custom servers are designed to offer greater storage space, enhanced memory bandwidth, faster clock speeds, more efficient processing and lower power consumption than competing generic products. Computer parts include hardware and peripherals such as cases, controller cards, keyboards, headphones, modems, motherboards, power supplies, server platforms, speakers, capture cards and web cameras. The company’s do-it-yourself equipment is intended for clients who intend to construct their own computers, and includes computer barebones parts, motherboard kits and hardware kits. AVADirect’s customers have included the Department of Homeland Security, the U.S. Army, Navy, Air Force and National Guard, NASA, Boeing, L3 Communications, Raytheon, Lockheed Martin and the Fox and CBS networks.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Alex Sonis, CEO Alex Sonis, Pres.

Phone: 216-903-6374 Fax: Toll-Free: 866-766-4629 Address: 1750 Highland Rd., Ste. 4, Twinsburg, OH 44087 US

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BAIDU.COM INC

www.baidu.com



Electronic Publishing: Online Service: Y Portal: Y Other:





TYPES OF BUSINESS: Online Search Portals Online Advertising Services Social Networking Entertainment News Shopping

Baidu.com, Inc. is a leading Chinese language search engine. Baidu offers search functions for various categories including news, images, MP3s, videos, maps, ancient Chinese literature, government information, educational web sites, frequently used information, legal, finance, local and blogs. Users of Baidu.com may also input a keyword in phonetic, or pin-yin, Chinese, which uses the English alphabet, allowing users to enter a phrase without knowing the exact Chinese spelling. The firm also operates a Japanese search engine, Baidu.jp. In addition to search engines, Baidu offers other Internet-based products such as Baidu Encyclopedia, an open knowledge forum which only registered users may contribute to; Baidu Hi, an IM service; Baidu Youa, a shopping platform; Baidu Safety Center, a free virus scanning; Baidu Space, a social networking site; and Baidu Internet TV, which allows users to search, watch and download free movies. The firm serves three types of online participants: users, customers and Baidu union members. For users, it offers the services listed above such as an Internet search platform and online products. It offers customers the ability to bid for priority placement of their links in keyword search results through its P4P auction-based platform. Baidu union members are third parties that incorporate a Baidu a search box and advertisements into their web sites. The revenue generated by those advertisements is shared. Baidu generates revenue primarily through online marketing services. In January 2010, it formed a joint venture with Rakuten, Inc., a leading Japanese e-commerce site, to build a business-to-businessto-consumer (B2B2C) online shopping mall for Chinese Internet users.

BRANDS/DIVISIONS/AFFILIATES: Baidu Encyclopedia Baidu Space Baidu.com Baidu, Inc. Rakuten Inc Baidu Hi Baidu Safety Center Baidu Internet TV

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Robin Li, CEO Peng Ye, COO Jennifer Li, CFO Hailong Xiang, VP-Sales William Chang, Chief Scientist Jing Wang, VP-Eng. Haoyu Shen, Sr. VP-Bus. Oper. Youcai Shi, VP Zhan Wang, VP Robin Li, Chmn.

Phone: 86-10-5992-8888 Fax: 86-10-5992-0000 Toll-Free: Address: No. 10 Shangdi, 10th St., Beijing, 100085 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: BIDU 2009 Sales: $651,600 2009 Profits: $217,600 Int’l Ticker: B1C Int’l Exchange: Paris-Euronext 2008 Sales: $468,780 2008 Profits: $153,625 Employees: 6,387 2007 Sales: $255,720 2007 Profits: $92,210 Fiscal Year Ends: 12/31 2006 Sales: $122,820 2006 Profits: $44,240 Parent Company:




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BALLY TECHNOLOGIES INC

www.ballytech.com



Y

Y Y




Specialty Services: Social Media: Y Gambling: Y Other:


TYPES OF BUSINESS: Gaming Machines Electronic Slot & Video Gaming Machines Gaming Software Slot Monitoring & Casino Management Systems Progressive Gaming Operations

Bally Technologies, Inc. is a leading global designer, manufacturer, operator and distributor of gaming devices and computerized monitoring and accounting systems for gaming devices. The firm has more than 415,000 machines using its technology in more than 600 locations. Its primary technologies include gaming devices for land-based, riverboat and Native American casinos, video lottery and central determination markets and specialized system-based hardware and software products. The firm generates revenue from the following divisions: gaming equipment, accounting for 35% of 2010 revenue; gaming operations, accounting for 37%; and systems, accounting for 28%. The gaming equipment division includes the sale of gaming devices and related equipment, as well as parts and conversion kits which enable customers to replace game content without purchasing a new game cabinet. The gaming operations segment includes the operation of linked progressive systems, video lottery and centrally determined systems, as well as the rental of gaming devices and content. The systems division includes the sale and support of specialized systems-based software and hardware products which provide customers with a wide range of marketing, player bonusing, data management, accounting, player tracking, security and other software applications. Although the company markets these three divisions separately, it is increasingly focusing on the convergence of games and systems with products such as the iVIEW Display Manager and the Bally Command Center. In June 2010, the firm sold its Rainbow Casino in Vicksburg, Mississippi to Isle of Capri Casinos, Inc. for $80 million. The company offers its employees medical, dental and vision insurance; an employee assistance plan; life insurance; disability coverage; a 401(k) plan; an employee stock purchase plan; a 529 college savings plan; a flexible spending account; credit union membership; education reimbursements; and discounts on gym memberships.

BRANDS/DIVISIONS/AFFILIATES: iVIEW Display Manager Bally Command Center


Richard Haddrill, CEO Gavin Isaacs, COO/Exec. VP Richard Haddrill, Pres. Neil P. Davidson, CFO Jean Venneman, VP-Prod. Mktg. & Licensing Mark Lerner, General Counsel/Sr. VP-Law & Gov't/Sec. Bruce Rowe, Sr. VP-Bus. Dev. & Strategy Laura Olson-Reyes, Dir.-Corp. Comm. Michael Carlotti, VP-Investor Rel. Neil P. Davidson, Chief Acct. Officer Ramesh Srinivasan, Exec. VP-Bally Systems Div.

Phone: 702-584-7700 Fax: 702-584-7710 Toll-Free: 877-462-2559 Address: 6601 S. Bermuda Rd., Las Vegas, NV 89119 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $778,191 2010 Profits: $137,477 U.S. Stock Ticker: BYI 2009 Sales: $843,760 2009 Profits: $126,309 Int’l Ticker: Int’l Exchange: 2008 Sales: $852,392 2008 Profits: $107,207 Employees: 2,620 2007 Sales: $682,318 2007 Profits: $22,328 Fiscal Year Ends: 6/30 2006 Sales: $547,144 2006 Profits: $-46,071 Parent Company:




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BEHEMOTH (THE)

www.thebehemoth.com



Y







The Behemoth is an independent video game developer based in San Diego, California. It focuses on creating 2D animated games, with hand hand-drawn and hand-animated artwork, in a nostalgic nod to classic video game design. The company’s first game, Alien Hominid, was a selfpublished title released in 2004 for Sony’s PlayStation 2, Microsoft’s Xbox and Nintendo’s GameCube and Game Boy Advance. The firm released a high-definition version (Alien Hominid HD) for Microsoft’s Xbox 360 in 2007. The Behemoth’s other release, Castle Crashers, was released in 2008 for the Xbox 360 and the PlayStation 3 as a digital download only. The firm is currently developing BattleBlock Theater, which is planned to be released in late 2011 for the Xbox Live Arcade. Besides video games, the firm has produced figurines and other merchandise based on characters from its games. In February 2011, the firm released its first title for Apple’s iOS, Super Soviet Missile Mastar.

BRANDS/DIVISIONS/AFFILIATES: Alien Hominid Alien Hominid HD Castle Crashers BattleBlock Theater Super Soviet Missile Mastar

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. John Baez, Pres.

Phone: Fax: Toll-Free: Address: 1010 University Ave. #1880, San Diego, CA 92103 US

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BETHESDA SOFTWORKS LLC

www.bethsoft.com



Y






TYPES OF BUSINESS: Video Game Development

Bethesda Softworks, LLC, a subsidiary of ZeniMax Media, Inc., is a multiformat video game publisher. The company is responsible for a wide variety of game genres including action, shooter, sports, strategy and role-playing games. Its primary gaming platforms are the Xbox 360, PlayStation 3, Windows-based PCs and mobile devices, but it has also developed for the Xbox, PlayStation and PlayStation 2 consoles in the past. Bethesda works with studios such as the company’s in-house production studio Bethesda Game Studios, as well as Obsidian Entertainment, id Software, Tango Gameworks and Arkane Studios. The company’s most recent published big titles include RAGE HD, Fallout: New Vegas, Fallout 3 and The Elder Scrolls IV: Oblivion. The firm has four additional games under development: The Elder Scrolls V: Skyrim, RAGE, Hunted: The Demon’s Forge and Brink.

BRANDS/DIVISIONS/AFFILIATES: Bethesda Game Studios LLC

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Vlatko Andonov, Pres. Pete Hines, VP-Mktg. Todd Vaughn, VP-Dev. Ron Seger, VP-Sales

Phone: 301-926-8300 Fax: 301-926-8010 Toll-Free: Address: 1370 Piccard Dr., Ste. 120, Rockville, MD 20850 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ZENIMAX MEDIA INC




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BIG FISH GAMES

www.bigfishgames.com



Y



Y Y





Big Fish Games is an online games creator and publisher founded in 2002. The company offers more than 2,500 online games that can be played on PCs, Macs, mobile phones or tablets. The firm develops games in a variety of genres such as puzzle, hidden objects, time management, adventure, large file, strategy, arcade and action, word, card and board, brain teasers, as well as games for kids. Its flagship product is the Mystery Case Files game. Other popular games include My Farm Life, Hidden Object Crosswords, Wheel of Fortune, PuppetShow, Shiver, Shades of Death, Stray Souls, Farm Mania, Jewel Quest, Mystery Case Files, Aztec Tribe, Virtual Villagers, Magic Life, Luxor, Bubble Town, Amazing Pyramids, Mahjongg and Hodgepodge Hollow. With 500 developer partners worldwide, the company has distributed more than 1 billion games through its website. It also sells over 1 million retail units to stores such as Target, Best Buy and Wal-Mart. The company has websites and offers games in 10 languages— Danish, Dutch, English, German, French, Italian, Portuguese, Spanish and Swedish, and has a client base in over 200 countries. The website features a forums section, allowing players to interact with each other concerning various topics such as game strategies and tips, technical issues, as well as general chit chat. In addition to its Seattle location, the firm also maintains offices in Vancouver, British Colombia, Canada through Big Fish Games Canada, Inc. and Cork, Ireland, through Big Fish Games Ireland Limited.

BRANDS/DIVISIONS/AFFILIATES: Big Fish Games Canada, Inc. Big Fish Games Ireland Limited Mystery Case Files My Farm Life Hidden Object Crosswords PuppetShow Farm Mania Jewel Quest

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jeremy Lewis, CEO John Holland, COO Jeremy Lewis, Pres. Michael Vernon, CFO Cory Finnell, CIO Ian Hurlock-Jones, CTO Michael Cordero, General Counsel/VP Paul Thelen, Chief Strategy Officer

Phone: 206-213-5753 Fax: 206-213-3696 Toll-Free: Address: 333 Elliott Ave. W., Ste. 200, Seattle, WA 98119 US

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BIOWARE CORP

www.bioware.com



Y Y

Electronic Publishing: Online Service: Y Portal: Other:


Y




TYPES OF BUSINESS: Computer Software/Games E-commerce

BioWare Corp., founded in 1996, is an electronic game developer. It specializes in creating computer and console video games, mainly in the role playing game (RPG) format. Its first title, Shattered Steel, sold nearly 200,000 units. BioWare’s best-selling game, Baldur’s Gate, was followed by Baldur’s Gate: Tales of the Sword Coast; Baldur’s Gate II: Shadows of Amn; and Baldur’s Gate II: Throne of Bhaal. Together, the Baldur’s Gate series has sold almost 5 million copies. Other titles the company has released include Neverwinter Nights; Jade Empire; Mass Effect; and Star Wars: Knights of the Old Republic (KOTOR). Its newest games are Dragon Age: Origins, a fantasy RPG; Sonic Chronicles: The Dark Brotherhood; and the critically acclaimed science fiction RPG Mass Effect 2. BioWare also licenses its game engine technology; games including Planescape: Torment and the Icewind Dale series were developed using BioWare’s Infinity Engine; Neverwinter Nights 2 was powered by its Aurora Engine; and Star Wars: Knights of the Old Republic 2: The Sith Lords was made with the BioWare Odyssey Engine. The firm operates its own ecommerce site for its products at Store.bioware.com. It is currently collaborating with LucasArts to develop and publish a new massively multiplayer online (MMO) PC game called Star Wars: The Old Republic, partially building off the success of BioWare’s original KOTOR game. Scheduled new releases include Dragon Age 2 (scheduled for release in March 2011), Mass Effect 3 (to be released in late 2011) and Mass Effect 2 for Playstation 3 (in January 2011). In March 2010, it released an expansion pack for its Dragon Age series. In June 2010, BioWare and FUNimation agreed to develop a feature length animated movie based on the Dragon Age franchise.

BRANDS/DIVISIONS/AFFILIATES: Electronic Arts, Inc. Baldur's Gate Neverwinter Nights Star Wars: Knights of the Old Republic Dragon Age: Origins Mass Effect Infinity Engine BioWare Odyssey Engine


Ray Muzyka, CEO/Gen. Mgr. Greg Zeschuk, Pres./Gen. Mgr.-BioWare Austin Aaryn Flynn, Gen. Mgr.-BioWare Edmonton Mike Laidlaw, Dir.-Creative Mark Darrah, Exec. Producer

Phone: 780-430-0164 Fax: 780-439-6374 Toll-Free: Address: 200, 4445 Calgary Trail, Edmonton, AB T6H 5R7 Canada

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: ELECTRONIC ARTS INC




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BOLT CREATIVE INC

www.boltcreative.com



Y Y







Bolt Creative, Inc., headquartered in San Francisco, develops and publishes mobile video games and apps primarily for Apple’s iPhone and iPad. Its games and apps include Pocket God, an episodic, monthly subscription-based game that gives users the control over a small tropical island and its inhabitants; FWARP!, an app that allows users to warp photos on their iPhones; Slinky Ink, which allows users to create spiral artwork; and I’m a PC, an app that displays error messages from Windows-based PCs. It also developed Wheel of Fortune Online, an online game based on the Wheel of Fortune game show. In September 2010, through a publishing agreement with Capcom Mobile, the firm made Pocket God available to Verizon Wireless customers. In December 2010, it released a version of Pocket God compatible with Facebook’s game platform.

BRANDS/DIVISIONS/AFFILIATES: Pocket God FWARP! Slinky Ink I'm a PC Wheel of Fortune Online

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Dave Castelnuovo, Pres./Co-Founder Allan Dye, Co-Founder

Phone: 715-218-4099 Fax: Toll-Free: Address: 777 Florida, Ste. 307, San Francisco, CA 94110 US

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BUNGIE LLC

www.bungie.net



Y






TYPES OF BUSINESS: Video Game Design Online Communities

Bungie LLC, formerly Bungie Studios, is a privately held independent developer of video games for Microsoft’s Xbox 360 console. Bungie Studios was a subsidiary of Microsoft Corp., but changed its name to Bungie LLC and became an independent company in 2007, with Microsoft retaining a minority interest in the firm. Its principal games are part of the Halo franchise, including Halo Reach, Halo 3 and Halo 3: ODST. Other Bungie games have included Operation: Desert Storm, Halo and Halo 2, Oni, Myth and Marathon. Through its network of web sites, including Bungie.net, Bungie.com and an online store, the firm provides statistics, multimedia content and images for its games, as well as links to online stores where the games are sold. Bungie also maintains an online community and forum destination related to its games, called the Seventh Column, on its Bungie.net web site. The company also offers Bungie Pro, an add-on service that expands a user’s File Share slots and sharing capabilities, allows users to post video clips of gameplay online, and gives access to additional community content, such as backgrounds. Bungie is headquartered in Kirkland, Washington. Bungie offers its employees medical, dental and vision coverage, a 401(k) plan, paid health club and gym memberships and free snacks. The company supports a highly casual business culture with emphasis on creativity and collaboration.

BRANDS/DIVISIONS/AFFILIATES: Bungie Studios Halo Halo Reach Halo 3 Marathon Myth Oni Operation: Desert Storm

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Harold Ryan, Pres. Jason Jones, Founder

Phone: 425-739-4900 Fax: Toll-Free: 800-469-9269 Address: 434 Kirdkland Way, Bellevue, WA 98033 US

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CAPCOM

www.capcom.com



Y Y

Y


Y





TYPES OF BUSINESS: Video Game Development Arcade Equipment

Capcom is a leading developer of video games and other entertainment products, with locations in Asia, North America and Europe. The company operates in five business segments: consumer online games, mobile contents, arcade operations, amusement equipment and other businesses. The consumer online games segment is made up of the firm’s home video games and PC online games. Its video game library includes four primary franchise brands: Mega Man, Street Fighter, Resident Evil and Ace Attorney. Mega Man is one of the most successful action games with over 20 million units sold. Versions of games in this series have been developed for several different platforms. Street Fighter is one of the most popular fighting game franchises on both console and arcade formats with over 24 million copies sold. Resident Evil, which sold more than 27 million units, has expanded beyond the console platform into several other media formats, including major motion pictures and several comic book series. The Ace Attorney, a game based on courtroom trials, initially started as a relatively obscure hit out of Japan but eventually grew into one of the most popular international game series for the Nintendo DS. The mobile contents business segment is composed of the company’s software for mobile devices, especially smartphones. Arcade operations include the company’s storefront entertainment venues, such as the Plaza Capcom Kichijoji and Plaza Capcom Kyoto. The amusement equipment division produces coin-operated arcade machines, prize-winning machines, music games and other related equipment. Capcom’s other businesses include its films, animation programs, stage productions, license products and comics. The company operates a number of subsidiaries, including Capcom U.S.A., Inc., which is in charge of U.S. operations; Capcom Entertainment, Inc., which develops, markets, sells and distributes the firm’s software; and Capcom Interactive, Inc., which focuses on expansion into mobile devices.

BRANDS/DIVISIONS/AFFILIATES: Street Fighter Mega Man Resident Evil Ace Attorney Capcom U.S.A., Inc. Capcom Entertainment, Inc. Capcom Interactive, Inc. Plaza Capcom Kyoto


Kenzo Tsujimoto, CEO Haruhiro Tsujimoto, COO Haruhiro Tsujimoto, Pres. Tamio Oda, CFO Kazuo Kano, CFO-Capcom USA Midori Yuasa, CEO/Pres., Capcom Interactive Kenzo Tsujimoto, Chmn. Kazuhiko Abe, CEO/Pres., Capcom USA

Phone: 81-6-6920-3600 Fax: 80-6-6920-5100 Toll-Free: Address: 3-1-3 Uchihirano-machi, Chuo-ku, Osaka, 540-0037 Japan

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $815,820 2010 Profits: $26,450 U.S. Stock Ticker: 2009 Sales: $1,121,470 2009 Profits: $98,420 Int’l Ticker: 9697 Int’l Exchange: 2008 Sales: $1,014,290 2008 Profits: $95,290 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 3/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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CCP HF

www.ccpgames.com



Y

Electronic Publishing: Online Service: Portal: Y Other:





TYPES OF BUSINESS: Video Game Design Merchandise Magazine Publishing

CCP hf is an Iceland-based privately owned video game developer focused on massively multiplayer online (MMO) games. The company’s flagship game is EVE Online, a science fiction MMO virtual reality game set in space. Games under development include Dust 514, a first-person shooter (FPS) game set within the same universe as EVE Online; and World of Darkness, which CCP acquired rights to when it merged with White Wolf Publishing, Inc., a roleplaying game company in the U.S. The firm also sells branded merchandise related to EVE Online, including apparel, collectible battleship figures, key chains, patches, books and board games; and produces EON Magazine, a gaming magazine that features exclusively EVE-related content. CCP operates internationally through CCP North America (formerly White Wolf Publishing), in Georgia; CCP Games Shanghai in China; and CCP Games UK and CCP Newcastle in the U.K. CCP Newcastle, the company’s fourth game development studio, was opened in June 2010. In February 2011, the firm announced the expansion of its operations in Georgia.

BRANDS/DIVISIONS/AFFILIATES: EVE Online Dust 514 CCP North America White Wolf Publishing, Inc. EON Magazine CCP Games UK CCP Games Shanghai CCP Newcastle


Hilmar Veigar Petursson, CEO Jon Horddal, COO Joseph Gallo, CFO Sophie Froment, VP-Human Resources Haldor F. Gudjonsson, CTO Gabe Mahoney, Sr. VP-Eng. Reynir Hardarson, Dir.-Creative Nathan Richardsson, Exec. Prod. Mike Tinney, Pres., CCP North America-White Wolf Kjartan Pierre, Managing Dir.-CCP Asia

Phone: 354-540-9100 Fax: 354-540-9198 Toll-Free: Address: Grandagarour 8, Reykjavik, 101 Iceland

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CHAIR ENTERTAINMENT GROUP

www.chairentertainmentgroup.com



Y






TYPES OF BUSINESS: Mobile Video Game Development

Chair Entertainment Group, founded in 2005, is a subsidiary of Epic Games, a creator of video games and cross-platform game engine technology. Chair has developed two proprietary videos games. Shadow Complex, powered by Epic’s computer game engine, Unreal Engine 3, is available on Xbox LIVE Arcade for 1200 Microsoft Points. The game provides over 10 hours of gameplay. Undertow, also available exclusively through Xbox LIVE Arcade (for 800 Microsoft Points) is a 15 level game with a single-player option, as well as two multiplayer modes for up to 16 players. An expansion pack for this game is also available for 400 Microsoft Points. The company also owns the licensing rights to Orson Scott Card’s novel, Empire. In 2010, the company released the game Infinity Blade, an action role playing game for Apple’s iPhone, iPad and iPod touch. The company offers employees benefits such as medical and dental insurance; life and AD&D insurance; long-term disability coverage; and a 401(k) plan.

BRANDS/DIVISIONS/AFFILIATES: Epic Games Shadow Complex Undertow Empire Infinity Blade

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Donald Muster, Dir.-Creative

Phone: 801-377-3140 Fax: Toll-Free: Address: 108 W. Center St., Provo, UT 84601 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: EPIC GAMES




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CHANGYOU.COM LIMITED

www.changyou.com



Y






TYPES OF BUSINESS: Online Video Games

Changyou.com Limited is a developer and operator of Internet-based games in China. The firm primarily produces massively multiplayer online role-playing games (MMORPGs), which allow players logging on from any location to interact with one another. Its titles include both licensed and proprietary content in a variety of different genres. Tian Long Ba Bu, which translates as Novel of Eight Demigods, is a martial arts style fighting and communitybuilding game that was developed in-house. Blade Online, an online action/fighting game set in a mythical Chinese universe, is licensed. Blade Hero 2 is the sequel to Blade Online. Other games include Da Hua Shui Hu, a turn-based game based on the novel Outlaws of the Marsh; Zhong Hua Ying Xiong, a martial arts game; Immortal Faith, an adventure game that allows player vs. player combat; and San Jie Qi Yuan, another turn-based game based on the novel Journey to the West. The firm also has two additional games in development: The Duke of Mount Deer, a proprietary game based on the novel of the same name, and Legend of Ancient World, a fantasy game based on ancient Chinese history. Changyou’s games are free to play, but users can purchase virtual items that appear within the game. The firm operates subsidiaries in the U.S., Europe and Malaysia. In 2010, the company released Zhong Hua Ying Xiong, Immortal Faith and San Jie Qi Yuan to open beta.

BRANDS/DIVISIONS/AFFILIATES: Tian Long Ba Bu Blade Online Duke of Mount Deer Immortal Faith Legend of the Ancient World Blade Hero 2 Zhong Hua Ying Xiong San Jie Qi Yuan

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Tao Wang, CEO Dewen Chen, COO Dewen Chen, Pres. Alex Ho, CFO Xiaojian Hong, CTO Charles Zhang, Chmn.

Phone: 86-10-6272-7777 Fax: 86-10-6886-0852 Toll-Free: Address: 29 Shijingshan Rd., Jingyan Building East Tower, Beijing, 100043 China

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $327,153 2010 Profits: $174,904 U.S. Stock Ticker: CYOU 2009 Sales: $267,585 2009 Profits: $144,648 Int’l Ticker: Int’l Exchange: 2008 Sales: $201,845 2008 Profits: $107,986 Employees: 2,109 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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CHILLINGO

www.chillingo.com



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Chillingo, a division of Electronic Arts, publishes video games primarily for mobile and handheld systems such as Apple’s iPhone and iPad. The company works with independent game developers to develop and refine titles that it then publishes and brings to market. Among its most notable titles published are Cut the Rope; Angry Birds; Helsing's Fire; Predators; Ice Age: Dawn of the Dinosaurs; Minigore; iDracula; and Modern Conflict. In total, the firm has published more than 105 games. Angry Brids, perhaps its most successful title, was developed by Finland-based Rovio Mobile. Angry Birds has been downloaded over 100 million times across the various platforms it is available on and has more than 40 million active monthly users.

BRANDS/DIVISIONS/AFFILIATES: Electronic Arts Inc


Phone: 44-0-1625-509175 Fax: 44-0-870-1639425 Toll-Free: Address: Beechfield House, Winterton Way, Cheshire, SK11 OLP UK

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ELECTRONIC ARTS INC




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CODEMASTERS SOFTWARE COMPANY LTD (THE) www.codemasters.com



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The Codemasters Software Company Ltd. (Codemasters) develops and publishes video games. Based in the U.K., the firm produces numerous titles across the leading gaming platforms, including Windows-based PCs, Sony’s PlayStation 3, Microsoft’s Xbox 360, Nintendo’s Wii and mobile and online platforms. Among the many games published by Codemasters are the Dizzy series of action-adventure games; the Micro Machines series of miniature car racing games; Brian Lara Cricket series of cricket sporting games; Colin McRae Rally/DiRT series, an outdoor racing series; LMA Manager series, a soccer management game title; Operation Flashpoint: Dragon Rising, a tactical military game; and the Overlord series of fantasy action-adventure titles. In April 2010, Zapak Digital Entertainment Ltd., a subsidiary of Indian conglomerate Reliance BIG Entertainment, acquired a 50% stake in Codemasters.

BRANDS/DIVISIONS/AFFILIATES: Zapak Digital Entertainment Ltd Reliance BIG Entertainment Ltd

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Rod Cousens, CEO Anthony R. Williams, COO David Darling, Chief Creative Officer David Darling, Chmn.

Phone: 44-192-681-4132 Fax: 44-192-681-7595 Toll-Free: Address: Codemasters Campus, Stoneythorpe, Southam, CV47 2DL UK

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CONCRETE SOFTWARE INC

www.concretesoftware.com



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TYPES OF BUSINESS: Mobile Gaming Software

Concrete Software, Inc., founded in 2003, designs and produces games for mobile devices. The company develops content for the Blackberry; Windows Phone 7; Apple’s iPhone and iPad; and Android platforms. Concrete Software’s product line includes games such as Aces Jewel Hunt, Pocket Ants, Aces Texas Hold’em-No Limit, Aces Solitaire, PBA Bowling, Sid Meier’s Civilization, Nintaii and 3D Constructo Combat. Many of its games support Bluetooth communication, allowing users to play head-tohead against their friends over a wireless connection. The company also offers non-gaming applications such as a weight loss tracker; a currency exchange calculator; a voice memo recorder; Links Scorecard, an app for golfer; and a unit conversion calculator. The company offers a paid update service for all of its software. An innovation that the company has produced allows users with a camera phone to simulate throwing with their phone. Users move their phone according to the firm’s directions, and the phone takes a picture that it uses to determine where and how far the object travels. The firm has implemented this technology into several of its games.

BRANDS/DIVISIONS/AFFILIATES: Aces Jewel Hunt Aces Texas Hold'em Pocket Ants PBA Bowling Aces Solitaire Links Scorecard Nintaii 3D Constructo Combat

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Keith Pichelman, CEO

Phone: Fax: Toll-Free: Address: 7500 Flying Cloud Dr., Ste 625, Eden Prairie, MN 55344 US

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CRITERION GAMES

www.criteriongames.com



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Criterion Games, a subsidiary of Electronic Arts, is a video game developer for console systems such as Sony’s PlayStation and Microsoft’s Xbox. Its flagship title, Burnout, is a high-speed racing game and was originally released in 2001 for the PlayStation 2, Xbox and Nintendo’s GameCube. Since the first Burnout title, the firm has released several sequels, including Burnout 2: Point of Impact (2002); Burnout 3: Takedown (2004); Burnout Revenge (2005); and most recently Burnout Paradise (2008). It is currently developing an additional title in the Burnout series titled Burnout Crash. Criterion’s other game titles include AirBlade (2002), an extreme sports game with a futuristic design; Black (2006), a first-person shooter; and Need for Speed: Hot Pursuit (2010), another popular racing title. Most of the company’s titles are based on the RenderWare game engine developed by Criterion Software Ltd.

BRANDS/DIVISIONS/AFFILIATES: Burnout Burnout 2: Point of Impact Burnout 3: Takedown Burnout Revenge Burnout Paradise Black Need For Speed: Hot Pursuit Electronic Arts Inc


Phone: Fax: Toll-Free: Address: Onslow House, Onslow St., Guildford, GU1 4TN UK

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CRYPTOLOGIC LTD

www.cryptologic.com



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TYPES OF BUSINESS: Software Development Online Games Internet Gambling Software

CryptoLogic, Ltd. is a global software developer and services provider to the Internet gaming market. Through its subsidiary WagerLogic Limited (with offices in Ireland, Malta and the U.K.), the firm provides software hosting and licensing; e-cash systems and support; customer support; and marketing support services for its Internet gaming software to third-party gaming operators. CryptoLogic’s offerings include over 280 download and non-download casino games, available in multiple languages, including English, Spanish, Greek, Japanese, Chinese, French, German and Italian, and currencies, including U.S. dollars, British pounds and the euro. Its software also provides ecash systems; business intelligence and data analysis tools; licensee support; and marketing support services for online gaming businesses. The software package utilizes each user’s computer to generate the graphics of the virtual casino or bingo hall, while the licensees’ gaming servers perform the dealer function, generating the random numbers of playing cards, roulette numbers and dice numbers. The software contains proprietary encryption features that enable the secure transmission of data and permit licensees to offer multi-player games, a panoramic virtual casino floor populated by real players, progressive jackpots and interplayer chatting. Personal options and security features include deposit and bet limits; temporary and permanent account locks; personal identification verification; and online tracking of players’ gaming activity and financial transactions. In recent years, the company has been working to expand its business model to include the development and delivery of branded games through strategic partnerships with media owners such as Marvel Comics, DC Comics, Warner Bros. and Paramount Digital Entertainment. In 2010, CryptoLogic consolidated operations, closing its offices in Cyprus and cutting its overall workforce by roughly 47%. In March 2011, the firm announced that it would bring in Deloitte Corporate Finance to oversee a strategic review of company operations, including possible restructuring and business disposal activities.

BRANDS/DIVISIONS/AFFILIATES: WagerLogic Limited

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. David Gavagan, Interim CEO Huw Spiers, CFO Justin Thouin, VP-Prod. Mgmt. Justin Thouin, VP-Bus. Dev. David Gavagan, Chmn.

Phone: 353-1-234-0400 Fax: 353-1-661-9637 Toll-Free: Address: Marine House, 3rd Fl., Clanwilliam Pl., Dublin, Ireland UK

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $25,988 2010 Profits: $-20,387 U.S. Stock Ticker: 2009 Sales: $39,794 2009 Profits: $-35,510 Int’l Ticker: CRY Int’l Exchange: Toronto-TSX 2008 Sales: $61,526 2008 Profits: $-32,738 Employees: 111 2007 Sales: $73,700 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $104,022 2006 Profits: $24,812 Parent Company:




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CRYSTAL DYNAMICS

www.crystald.com



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Crystal Dynamics is a video game developer based in Redwood City, California. The company designs and creates video games for one of the leading publishers in the gaming industry, Eidos, Inc. It has worked on several titles for Eidos, including the popular Tomb Raider series of action-adventure games. Specific games within the Tomb Raider series the company has developed include Tomb Raider: Legend (2006); Tomb Raider: Anniversary (2007); and Tomb Raider: Underworld (2008). Other titles the firm has developed or co-developed include Mad Dash Racing, the Legacy of Kain series, Whiplash, Project Snowblind and Gex: Enter the Gecko. The most recent title to include Crystal Dynamic’s work is Lara Croft and the Guardian of Light, another expansion to the Tomb Raider series, released in 2010. The company operates under Eidos, Inc., which in turn is a subsidiary of Japanese video game company Square Enix. Crystal Dynamics offers its employees benefits that include medical, dental and vision coverage; short- and long-term disability; flexible spending accounts; dependent care spending accounts; commuter benefits; an employee assistance program; paid time off; a 401(k); free use at the Pacific Shores Club Fitness Center; and discounted tickets to various vacation spots, amusement parks and other activities.

BRANDS/DIVISIONS/AFFILIATES: Eidos Inc Tomb Raider Square Enix Holdings Co Ltd

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Darrell Gallagher, Gen. Mgr.

Phone: 650-473-3400 Fax: Toll-Free: Address: 1300 Seaport Blvd., Ste. 100, Redwood City, CA 94063 US

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CRYTEK GMBH

www.crytek.com



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Crytek GmbH creates video games for PC’s and nextgeneration consoles. The firm’s games use its CryENGINE 3D simulation technology. CryENGINE currently has three versions. The Far Cry and Aion games use CryENGINE1, one of the first Per Pixel Shading and High Dynamic Range game engines developed. This version uses the Sandbox level editor software tool that the company has also developed. Sandbox focuses on large terrains in designing the virtual worlds for its games. Games that use the CryENGINE 2 game engine include Crysis, Crysis Warhead, Crysis Wars, Entropia Universe, Blue Mars, ArcheAge and Project E:ST. In addition to Sandbox, this version also uses Polybump 2, a program that assists in creating realistic light across moving surfaces in video games. The Crysis 2 game is used the firm’s latest game engine version, CryENGINE3. This version is one of the only game development products that is enabled for the PC, Xbox 360 and PlayStation 3. One of its key features is its character development technology, with a character animation and character individualization system, as well as parametric skeletal animation, creating realistic-looking characters in video games. CryENGINE3 also offers Live Create, which lets developers use a single editor, while simultaneously allowing them to see results in real-time. Based in Frankfurt, Germany, Crytek maintains additional locations in Kiev, Ukraine; Budapest, Hungary; Sofia, Bulgaria; Seoul, Korea; and Nottingham, U.K.

BRANDS/DIVISIONS/AFFILIATES: CryENGINE Sandbox Polybump 2 Live Create Crysis Far Cry Blue Mars Crysis 2

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Avni Yerli, Co-Founder Cevat Yerli, Co-Founder Faruk Yerli, Co-Founder

Phone: 49-6921977660 Fax: 49-69219776699 Toll-Free: Address: Hanauer Landstr. 523, Frankfurt, 60386 Germany

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CYAN WORLDS INC

www.cyanworlds.com



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Cyan Worlds, Inc. is a computer games creator founded in 1987. The company’s products are available on PC’s, Pocket PC’s, as well as the iPhone, iPod touch and iPad. These games are in the adventure genre, use 3-D graphics and involve solving puzzles. The firm’s games include Myst, realMyst, Uru: Ages Beyond Myst, Stoneship and Riven. The Manhole, Cosmic Osmo and Spelunx, three of the company’s first games, are still available, and are geared towards children.

BRANDS/DIVISIONS/AFFILIATES: Myst realMyst Uru: Ages Beyond Myst Stoneship Riven Manhole (The) Cosmic Osmo Spelunx

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Rand Miller, CEO Tony Fryman, Pres. Mark Klamner, CFO

Phone: 509-468-0807 Fax: 509-467-2209 Toll-Free: Address: 14617 Newport Hwy., Mead, WA 99021 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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CYBERPOWER PC

www.cyberpowerpc.com



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TYPES OF BUSINESS: Gaming Computers

CyberPower PC designs, manufactures and sells customized PCs targeted at serious video game enthusiasts. The company’s PCs come equipped with either Intel or AMD processors and feature an extensive range of specification options. Among the high-tech features present on its machines are high-performance processors, spacious hard drives, abundant DDR3 RAM, the latest NVIDIA graphics cards, liquid cooling technology and High-definition sound cards. CyberPower’s systems are designed to be upgradable, with the firm’s web site offering upgraded choices on almost every aspect of a PC’s internal and external components. Consumers are able to choose their tower and case style; CPUs and motherboards; cooling fans; memory units; video and sound cards; hard drives; power supplies; optical drives; and many other system configurations. In addition to desktop gaming machines, the firm produces a line of notebook computers, PCs configured for business users and high-tech workstations for highperformance media applications. The company also offers several PCs that support 3D gaming and video technology.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Eric Cheung, CEO

Phone: Fax: 626-813-3810 Toll-Free: 888-900-5180 Address: 5175 Commerce Dr., Baldwin Park, CA 91706 US

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DATAART

www.dataart.com



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TYPES OF BUSINESS: Software Development Application Development Systems Integration Business Automation Tools

DataArt develops high-end software for small- to mid-size businesses in the U.S. and Europe. It specializes in enterprise application development, system integration and business automation tools, with its primary capabilities focused on rapid prototyping, reengineering, systems maintenance and research and development. The company’s industry-specific services cover seven sectors: financial; travel and hospitality; mobile solutions; media, printing and publishing; and medical software development. Financial sector services focus on fund management applications, third-party systems integration and mathematical research, especially in statistics. Services cover market analysis, investor relationship management, portfolio and risk management, cross-asset class trading, compliance and structured finance. Travel and hospitality services consist of an Internet booking engine; payment system integration; and business systems integrations. It serves hotels, airlines, car rental companies, cruise lines, travel agencies, and online booking sites. Mobile solutions services cover video and audio streaming for mobile devices; GPS-based applications; field reporting; and stock marketing watch. Media, printing & publishing sector services include a quickly customizable printing template; book and booklet creation workflow applications; an online advertisement creation package; a production process automation system; and an online design and workflow management package. Electronic medical records sector services cover everything from prescriptions management, reminder systems and billing to security, data input delivery methods and synchronizing multi-office operations. Besides its New York City headquarters, DataArt maintains regional offices in California, Florida, Virginia, North Carolina and London; software development centers in St. Petersburg and Voronezh, Russia; and three centers located in Kherson, Kiev and Kharkov, Ukraine. In April 2011, the company opened a new headquarters in Kiev, Ukraine.



Mikhail Zavileysky, Gen. Mgr. Alexey Filimonov, COO Eugene Goland, Pres. Luba Kabrits, CFO Tanya Andrianova, Sr. VP-Human Resources Alexey Filimonov, Head-Production, R&D Office Dennis Afanassiev, Sr. VP-Eng. Girish Nair, Sr. VP-Bus. Dev. Vica Vinogradova, Sr. VP-Corp. Comm. Denis Margolin, VP-Mobile Solutions Dmitry Andrianov, Sr. VP-Eng. Yury Kabrits, Sr. VP-Eng. Dmitry Stillerman, VP-Capital Markets Michael Zaitsev, Chmn. Dmitry Bagrov, Sr. VP-European Bus.

Phone: 212-378-4108 Fax: Toll-Free: Address: 475 Park Ave. S., 9th Fl., New York, NY 10016 US

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DAYS OF WONDER INC

www.daysofwonder.com



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TYPES OF BUSINESS: Board Games Electronic Games

Days of Wonder, Inc. develops and publishes board games. With operations in the U.S. and France, the firm’s games are distributed in more than 30 countries across the globe in several languages. In addition to traditional board games, including Small World, the Ticket to Ride series, Alvin & Dexter and Cargo Noir, Days of Wonder produces online and mobile versions of its games that can be downloaded and played on mobile devices. It also publishes card and party games such as Fictionaire and Gang of Four. In April 2010, the firm released Small World as an interactive board game app for Apple’s iPad.

BRANDS/DIVISIONS/AFFILIATES: Small World Ticket to Ride Alvin & Dexter Cargo Noir Fictionaire Gang of Four

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Eric J. Hautemont, CEO

Phone: 650-941-5606 Fax: 415-480-1314 Toll-Free: Address: 334 State St., Ste. 203, Los Altos, CA 94022 US

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DEEP SILVER

www.deepsilver.com



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Deep Silver, a division of Koch Media GmbH, develops video games for all of the major gaming platforms. The firm has produced over 100 games since 2003. Its games include dedicated gamer and adult-targeted titles such as Prison Break, an action-adventure game based on the TV show; Risen, an RPG (Role-Playing Game); Cursed Mountain, an action game designed solely for Nintendo’s Wii; and nail’d, an off-road racing game. Deep Silver also produces titles for children and casual gamers such as The Humans, Let’s Play Ballerina and Let’s Play Garden. Deep Silver maintains offices in Germany, the U.K., Austria, Italy, Switzerland, France, Spain and the U.S. The firm’s parent, Koch Media, is a leading European publisher and distributor of software, games, movies and DVDs.

BRANDS/DIVISIONS/AFFILIATES: Koch Media GmbH


Phone: 49-89-24245-0 Fax: 49-89-24245-100 Toll-Free: Address: Lochhamer Str. 9, Planegg, D-82152 Germany

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: KOCH MEDIA GMBH




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DELL INC

www.dell.com



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TYPES OF BUSINESS: Computer Hardware-PCs, Manufacturing Direct Sales Technical & Support Services Online Music Service Web Hosting Services Printers & Accessories Personal Music Players Storage Devices

Dell, Inc. designs, develops, manufactures, markets, sells and supports a wide range of computing products that in many cases are customized to individual customer requirements. The company’s product categories include desktop PCs; servers and networking products; storage; mobility products; and software and peripherals. A few of Dell’s products include OptiPlex desktop computers; Alienware, Latitude and Inspiron notebook computers; PowerEdge servers; Dell Precision workstation products; and PowerVault storage products. The company utilizes a direct selling strategy to bypass retailers and middlemen by selling products online directly to end users. The company has four operating segments: large enterprise; public; small and medium business; and consumer. The large enterprise segment includes large global and national corporate business customers. The public segment focuses customers such as educational institutions, government, health care and law enforcement agencies. The small and medium business segment focuses on providing simple, customized IT applications and services to small and medium-sized businesses. The consumer segment sells to customers through online at store dell.com, over the phone and through retail. The firm offers a variety of support services such as warranty services, proactive maintenance offerings, technical support and consulting services. Through Dell Financial Services L.P., a wholly-owned subsidiary of Dell, the company is able to offer or arrange various financial services for its business and consumer customers in the U.S. Through the company’s ongoing research and development activities, it is able to stay competitive in the technology market. In 2010, the company acquired systems management appliance firm, KACE. Also in 2010 the firm agreed to acquire Software-as-a-Service (SaaS) integration company, Boomi. The firm offers employees medical, dental and vision insurance; flexible spending accounts; life insurance; disability coverage; an employee assistance program; health and wellness programs; a 401(k) plan; discounts on Dell merchandise and other products and services from various vendors; auto and home insurance discounts; adoption assistance; and an educational assistance program

BRANDS/DIVISIONS/AFFILIATES: OptiPlex Dell Financial Servies L.P. Inspiron PowerEdge Alienware KACE Latitude Dell Precision


Michael S.Dell, CEO Brian T. Gladden, CFO/Sr. VP Karen H. Quintos, Chief Mktg. Officer/Sr. VP Steve H. Price, Sr. VP-Human Resources Jeffrey W. Clark, Vice Chmn.-Tech. Brad R. Anderson, Sr. VP-Enterprise Prod. Group Lawrence P. Tu, General Counsel/Sr. VP Jeffrey W. Clark, Vice Chmn.-Oper. David L. Johnson, Sr. VP-Corp. Strategy Paul D. Bell, Pres., Public Stephen F. Schuckenbrock, Pres., Large Enterprise Stephen Felice, Pres., Consumer, Small & Medium Bus. Peter Altabef, Pres., Dell Svcs. Michael S. Dell, Chmn.

Phone: 512-338-4400 Fax: 512-728-3653 Toll-Free: 800-289-3355 Address: 1 Dell Way, Round Rock, TX 78682 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $52,902,000 2010 Profits: $1,433,000 U.S. Stock Ticker: DELL 2009 Sales: $61,101,000 2009 Profits: $2,478,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $61,133,000 2008 Profits: $2,947,000 Employees: 96,000 2007 Sales: $57,420,000 2007 Profits: $2,583,000 Fiscal Year Ends: 1/31 2006 Sales: $55,788,000 2006 Profits: $3,602,000 Parent Company:




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DEMAND MEDIA INC

www.demandmedia.com



Electronic Publishing: Y Online Service: Y Portal: Other:


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TYPES OF BUSINESS: Internet Portals Online Video Publishing Online Leisure Activities Information How-to Internet Sites Advertising Services Domain Name Registration Services Social Media Tools

Demand Media, Inc. is a distributor of social media solutions. The firm’s Demand Studios is an online publishing network for qualified editors, writers and filmmakers. It has over 10,000 contributors that create 5,700 unique videos and articles each day. Demand Media also offers seven independent web sites: LiveStrong.com, a health, fitness and lifestyle information site formed in partnership with the Lance Armstrong Foundation; AnswerBag.com, which offers community polls, expert debates and answers to a variety of topic questions; eHow.com, which offers more than170,000 how-to videos to over 60 million unique visitors per month; Mania.com, which features reviews and forums on media content related to the genres of science fiction, horror, anime and fantasy; Trails.com, a planning guide for North American self-guided outdoor and adventure travel; Cracked.com, which features comedic articles and videos created by fans and individual content creators; and GolfLink.com, which offers golf tips, videos and descriptions of over 20,000 golf courses/resorts. Demand Media carries three products through two subsidiaries: Pluck 4 and Pluck On Demand through Pluck Corporation and eNom through eNom, Inc. Pluck 4, a social media platform that offers personas, recommendations, forums, groups, blogs, comments, ratings, reviews, photos, and videos aimed at brands, retailers and publishers. Pluck 4 powers over 400 web sites. Pluck on Demand contextually reads pages on a site and offers users links to relevant videos and articles, allowing publishers to earn incremental revenue by adding relevant content and social media to their web sites. ENom is a platform aimed at helping small businesses and individuals set up e-commerce web sites. Its RichContent solution offers resellers access to a library of millions of blogs, articles and videos. In June 2010, Demand Media agreed to partner with Tyra Banks’ firm Bankable to launch a beauty and fashion web site.

BRANDS/DIVISIONS/AFFILIATES: LiveStrong.com eHow.com Mania.com Trails.com Cracked.com GolfLink.com Pluck 4 eNom


Richard Rosenblatt, CEO Charles Hilliard, Pres. Charles Hilliard, CFO Dave Panos, Chief Mktg. Officer Courtney Montpas, Exec. VP-People Oper. Justin Newton, Exec. VP-IT Will Ballard, Exec. VP-Tech. Joe Perez, Exec. VP-Prod. Will Ballard, Exec. VP-Eng. Matthew Polesetsky, General Counsel/Exec. VP Larry Fitzgibbon, Exec. VP-Oper. Shawn Colo, Head-Mergers & Acquisitions Larry Fitzgibbon, Exec. VP-Media Byron Reese, Exec. VP-Innovation Michael Blend, Exec. VP-Registrar Svcs. Joanne Bradford, Chief Revenue Officer Steven Kydd, Exec. VP-Studios Richard Rosenblatt, Chmn. Stephanie Himoff, VP-European Sales

Phone: 310-394-6400 Fax: 310-394-6499 Toll-Free: Address: 1333 2nd St., Ste. 100, Santa Monica, CA 90401 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $131,332 2010 Profits: $-5,325 U.S. Stock Ticker: DMD 2009 Sales: $114,536 2009 Profits: $-22,471 Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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DENA CO LTD

www.dena.jp



Y



Y




TYPES OF BUSINESS: Mobile Games Portal Social Networking Online Payment Service Online Travel Service Online Auctions

DeNA Co., Ltd. is a global e-commerce and mobile services provider based in Japan. DeNA is organized into six business units: social media, social gaming, e-commerce, Internet advertising, global business and other businesses. The social media unit oversees online communities, including Mobage-town, a mobile game community, with nearly 21.7 million users, that offers social media content in addition to single and multi-player games; Yahoo! Mobage; and Everystar, a user generated content (UGC) site that allows users to share their hobbies and crafts with others. The social gaming unit develops online games titles for its Moba-ge-town platform. It also supports third-party game developers through the Moba-ge Open Platform. The ecommerce unit oversees a variety of Internet sites including bidders, an online auction site; Mobadepa, a shopping site dedicated to Mobage-town users; Mobakore, a shopping site for young women in their teens and twenties; and PAYGENT, a payment service similar to PayPal. The Internet advertising unit operates Pocket Affiliate, one of Japan’s largest online affiliate networks to link advertisers and consumers. This unit also includes Pocket Match, a pay for performance advertising service that utilizes a search engine, category listing and content match technology. The global business unit focuses on Tian Xia Wang, a mobile gaming and social networking site for Chinese users; and MobaMingle, a mobile social networking community overseen by California-based subsidiary DeNA Global, Inc. The other businesses segment includes Shumee-to Club, a social networking service devoted to middle-aged and senior users; and Skygate and AirLink, online travel portals. In October 2010, the firm agreed to acquire Ngmoco, Inc., a U.S.-based social gaming developer.

BRANDS/DIVISIONS/AFFILIATES: bidders Mobadepa Mobage-town Mobakore PAYGENT AirLink Pocket Affiliate Ngmoco, Inc.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Tomoko Namba, CEO Isao Moriyasu, COO Makoto Haruta, CFO

Phone: 81-03-5304-1701 Fax: Toll-Free: Address: 30-3, Yoyogi 4-chome, Shibuya-ku, Tokyo, 151-0053 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $581,140 2010 Profits: $137,370 U.S. Stock Ticker: 2009 Sales: $455,140 2009 Profits: $96,290 Int’l Ticker: 2432 Int’l Exchange: Tokyo-TSE 2008 Sales: $359,880 2008 Profits: $82,010 Employees: 637 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 3/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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DIGITAL BRIDGES LIMITED

www.iplay.com



Y






TYPES OF BUSINESS: Mobile Entertainment Software

Digital Bridges Limited, operating under the brand I-Play, develops and publishes downloadable and built-in entertainment software and video games for PCs, cell phones and other mobile devices. The firm, a subsidiary of Oberon Media, markets its products to mobile networks, such as Orange, O2 and Vodafone, as well as through mobile retailers and distribution partners. The firm partners with entertainment companies, network carriers, online portals and retailers. In return for its partners’ services, Digital Bridges provides them with access to more than half a billion cell phone users worldwide. The games offered by the company include Jewel Quest, Mahjong Match, Chess, 99 Bricks, Big Kahuna Reef, Bubble Town, Battalion: Nemesis; GemCraft chapter 0:Gem of Eternity; and Mushroom Revolution. I-Play’s operations utilize the former operations of Ditto Studios, providing Digital Bridges with the ability to deliver mobile games to hundreds of different handsets simultaneously. In 2010, Digital Bridges introduced games such as Bubble Town: Party Planet for Facebook; Paradise Quest, Pillowfight Girls and Artist Colony for iPhone and iPod Touch; Nora Roberts: Buried in Time, Vision in White and Dream Day Wedding: Bella Italia for PC; and Deadtime Stories for PC download.

BRANDS/DIVISIONS/AFFILIATES: I-Play Oberon Media Inc Jewel Quest Bubble Town Big Kahuna Reef Paradise Quest Deadtime Stories Turbo Subs

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. David Gosen, CEO Phil Cooke, CTO

Phone: 44-207-901-1760 Fax: 44-207-901-1761 Toll-Free: Address: 1C Greencoat House, Francis St., London, SW1P 1DH UK

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: OBERON MEDIA INC




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DIGITAL CHOCOLATE INC

www.digitalchocolate.com



Y






TYPES OF BUSINESS: Browser- and Mobile-Based Video Game Development

Digital Chocolate, Inc. is a developer of video games and other digital media. The company primarily focuses on brands of casual video games that are easy to learn. Its main gaming platforms are Facebook, PCs, consoles, the iPhone and other mobile smartphone devices. The firm produces games for a wide variety of genres, including action and adventure games, board games, card games, casino games, puzzle games, racing games, strategy game and sports games. The company’s catalogue of over 100 titles is available in about 80 countries. Digital Chocolate’s most popular games are Millionaire City, MMA Pro Fighter, Rollercoaster Rush and Tower Bloxx. Games released in 2010 include Safari Kingdom, NanoTowns, Fare City, Icy Tower and MMA Pro Fighter. The company maintains regional branches in the U.S., Spain, Finland, India and Mexico. It was started by Trip Hawkins, who previously founded the entertainment giant Electronic Arts.

BRANDS/DIVISIONS/AFFILIATES: Millionaire City MMA Pro Fighter Rollercoaster Rush Tower Bloxx Safari Kingdom NanoTowns Fare City Icy Tower

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Trip Hawkins, CEO Jason Loia, COO Ilkka Paananen, Pres. Saurin Shah, VP-Social Games

Phone: 650-372-1600 Fax: 650-345-1627 Toll-Free: Address: 1855 S. Grant St., 2nd Fl., San Mateo, CA 94402 US

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DIGITAL STORM

www.digitalstormonline.com



Y Y






TYPES OF BUSINESS: Custom Gaming Computers

Digital Storm, based in California, manufactures and markets computer equipment and accessories intended for serious video game enthusiasts and media producers. Its produces both desktop and laptop computers loaded with nextgeneration hardware, including upgraded graphics cards, advanced processors and liquid cooling systems. Its desktop models are priced between $899 for the entry-level Special Ops line and $3,915 for the higher-end Black Ops desktops. The cost for its gaming laptops ranges from $899 to $2,239. The firm’s products are designed to be customizable and upgradeable to suit the different needs of each customer, offering upgrades on memory, video cards, processors, motherboards, power units, hard drives and cooling systems. It also produces advanced workstations for users in the video editing, digital media production and other areas that require high-performance computers. The company’s production facilities occupy a 27,000 square foot facility in Fremont, California.

BRANDS/DIVISIONS/AFFILIATES: Special Ops Black Ops

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Paramjit Chana, Pres.

Phone: 510-656-1122 Fax: 510-578-7988 Toll-Free: 866-817-8676 Address: 448 Kato Terrace, Freemont, CA 94539 US

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DISNEY INTERACTIVE STUDIOS INC disney.go.com/disneyinteractivestudios



Y






TYPES OF BUSINESS: Video Game Development Digital Content

Disney Interactive Studios, Inc. develops, publishes and distributes console and handheld video games based on Disney trademarks as well as new franchises. The company is part of the Disney Interactive Media Group (DIMG), the interactive entertainment affiliate of the Walt Disney Company, and actively publishes video games in North America, the U.K., France and Germany. Games are based on material from Disney-brand books, TV shows, movies, the Disney Channel, Pixar films, Mickey Mouse and the Disney Princess franchise. Some of the firm’s newest games include Hero Factory Mission 2, Prom: Starry Night Dash, Tangled: Double Trouble, Lemonade Renegade, Lego Pirates of the Caribbean and Winnie the Pooh: Honey Harvest. Disney Interactive Studios develops games for a variety of platforms, including the Nintendo Wii and DS, PlayStation Portable and PlayStation 3, Microsoft Xbox 360 and personal computers, as well as for mobile devices. The company has game development studios in Utah, Illinois and Texas, as well as Canada, China and the U.K. During 2010, Disney Interactive Studios released games such as Split/Second, The Sorcerer’s Apprentice, Disney Sing It: Family Hits, Wizards of Waverly Place: Spellbound, Disney Guilty Party, Camp Rock: The Final Jam and Phineas and Ferb: Ride Again. DIMG employees are offered medical, dental and vision coverage, a 401(k) and pension plan, an employee stock purchase program, flexible spending accounts, long-term care insurance, life insurance, group auto and home insurance, tuition reimbursement, commuter assistance, credit union membership, discounts at certain Disney locations, wellness programs and on-site health fairs.

BRANDS/DIVISIONS/AFFILIATES: Disney Interactive Media Group Walt Disney Company (The) Hero Factory Mission 2 Prom: Starry Night Dash Tangled: Double Trouble Lego Pirates of the Caribbean Sorcerer’s Apprentice (The) Disney Guilty Party


Graham Hopper, General Mgr./Exec. VP Craig Relyea, Sr. VP-Global Mktg. Angela Emery, VP-Comm. Eric Wein, Sr. Mgr.-Public Rel. Steve Wadsworth, Pres., Disney Interactive Media Group

Phone: Fax: Toll-Free: 818-553-5000 Address: 500 S. Buena Vista St., Burbank, CA 91521 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $761,000 2010 Profits: $-234,000 U.S. Stock Ticker: Subsidiary 2009 Sales: $712,000 2009 Profits: $-295,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $719,000 2008 Profits: $-258,000 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: DISNEY INTERACTIVE MEDIA GROUP

SALARIES/BENEFITS: Pension Plan: Y Savings Plan: Y



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DOUBLE FINE PRODUCTIONS INC

www.doublefine.com



Y






TYPES OF BUSINESS: Video Game Design E-commerce

Double Fine Productions, Inc., based in San Francisco, creates and develops video games primarily for Sony’s PlayStation and Microsoft’s Xbox game consoles. Its first release was the multi-platform action-adventure game Psychonauts, which was released in 2005. The firm’s subsequent releases include Brutal Legend, a hybrid, strategy/action-adventure game influenced by heavy metal music released in 2009; and Costume Quest and Stacking, released in 2010 and 2011 respectively and available as digital downloads from the PlayStation Network and Xbox Live Arcade. It is currently developing two additional titles that it plans to release in late 2011: Sesame Street: Once Upon a Monster and Trenched, both for Xbox 360. In addition to video games, the firm sells a selection of merchandise, clothing and accessories based on its video games through its e-commerce store.

BRANDS/DIVISIONS/AFFILIATES: Sesame Street: Once Upon a Monster Trenched Psychonauts Brutal Legend Costume Quest Stacking

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Tim Schafer, CEO Tim Schafer, Pres. Alan Patmore, VP-Prod. Dev.

Phone: 415-896-1110 Fax: Toll-Free: Address: 525 Brannan St., Ste. 200, San Francisco, CA 94107 US

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DYNAMO GAMES

www.dynamogames.com



Y







Dynamo Games, founded in 2004, is a Scotland-based video game creator and publisher. The company’s games are developed specifically for smart phones and social media networks such as Facebook. The firm primarily focuses on sports games, in which it releases its titles under the brand, Domino Sports. Games created specifically for the iPhone include soccer video games, Championship Manager Legends 70s, Championship Manager Legends 80s, Championship Manager Express 2009, Championship Manager 2010 and Championship Manager 2011; The Crystal Maze, based on the British game show; and Dizzy Drops, a strategy game. Games for mobile phones include Championship Manager 2006; Championship Manager 2007; Championship Manager 2008; Championship Manager 2009; Championship Manager 2010; Championship Manager 5 Solo; The Crystal Maze; The Crystal Maze 2; Football Tycoon; Countdown, based on the television game show in which contestants create words and solve math problems; Mobi-Medic an interactive First Aid guide; and MobiMechanic, a car maintenance and recovery guide. Games for PlayStation Portable (PSP) Minis include Championship Manager 2010 Minis. Games created for Facebook include Soccer Tycoon and Beauty Town, a game where players are entrepreneurs and create a beauty empire. This game also includes a forum where players can share beauty tips and advice.

BRANDS/DIVISIONS/AFFILIATES: Domino Sports Mobi-Mechanic Mobi-Medic Countdown Football Tycoon Crystal Maze (The) Soccer Tycoon Beauty Town

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Stuart Reid, Dir. Brian McNicoll, Dir. Stuart Anderson, Dir.

Phone: 44-01382-223889 Fax: Toll-Free: Address: 17 Springfield, Dundee, Scotland UK

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EB GAMES

www.ebholdings.com





Y Y




TYPES OF BUSINESS: Video Game Stores PC Software & Accessories Online Sales

EB Games, formerly Electronics Boutique Holdings Corp., is a specialty retailer of video game hardware and software. The company is a subsidiary of leading video game retailer GameStop Corp. Its offerings include video games and PC entertainment software, as well as video game hardware, accessories, interactive toys and other gaming-centirc merchandise. The company operates 1,977 stores in Australia, Canada, Denmark, Germany, Italy, New Zealand, Norway, Puerto Rico, South Korea, Sweden and the U.S. Its typical store offers over 1,500 titles at any given time from over 60 video game and PC entertainment software vendors. Stores also offer an average of 1,600 pre-owned game units to fulfill the growing market for pre-owned gaming products. In addition to video game titles and PC entertainment software, the company’s stores offer a complementary line of PC and video game accessories and peripheral products, including controllers, joysticks, memory cards, DVD remotes, books and magazines. It also offers electronic games, hardware and accessories through its commercial web site, ebgames.com. EB Games targets the avid gamer who demands immediate access to new-release titles and who generally purchases more video game titles and PC entertainment software than the average gamer. The company’s stores are primarily located in high-traffic areas in regional shopping malls and average 1,200 square feet in size.

BRANDS/DIVISIONS/AFFILIATES: Electronics Boutique Holdings Corp. ebgames.com Jump Ordenardores S.L.U. GameStop Corp.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Dick Fontaine, CEO Daniel A. Dematteo, COO David W. Carlson, CFO Dick Fontaine, Chmn.

Phone: 610-430-8100 Fax: 610-430-6574 Toll-Free: Address: 931 S. Matlack St., West Chester, PA 19382 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 13,500 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 1/31 2006 Sales: $ 2006 Profits: $ Parent Company: GAMESTOP CORP




Profit Sharing:


Bonus: $390,000 Bonus: $243,360


Southwest: Y

Midwest: Y

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International: Y



EIDOS PLC

www.eidos.com



Y







Eidos plc is a developer of video and computer games. The company’s leading franchise is the Tomb Raider series of games, including Lara Croft and the Guardian of Light, the newest released, designed for the Xbox 360. The Tomb Raider franchise has sold over 35 million units worldwide. Other games developed by the firm include the Thief series, Deus Ex, Kane & Lynch, Battlestations: Pacific and Batman: Arkham Asylum. Eidos is headquartered in London. In recent years, the company was acquired by Square Enix, Ltd., the European arm of Japan-based Square Enix Holdings Co., Ltd., making it a subsidiary of the Square Enix Group. Square Enix has developed and marketed wellknown video game franchises such as Final Fantasy, Dragon Quest and Kingdom Hearts, developed in partnership with Disney Interactive.

BRANDS/DIVISIONS/AFFILIATES: Square Enix Ltd Square Enix Holdings Co Ltd Tomb Raider Deus Ex Thief


Phil Rogers, CEO Robert Brent, CFO Mike Sherlock, COO-Square Enix Europe Tim Ryan, Chmn.

Phone: 44-20-8636-3000 Fax: Toll-Free: Address: Wimbledon Bridge House, 1 Hartfield Rd., London, SW19 3RU UK

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: SQUARE ENIX LTD




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ELECTRONIC ARTS INC

www.ea.com



Y Y Y

Electronic Publishing: Y Online Service: Portal: Y Other:


Y Y




TYPES OF BUSINESS: Computer Software-Video Games Online Interactive Games E-Commerce Sales Mobile Games

Electronic Arts, Inc. (EA) develops, markets, publishes and distributes video game software. The company designs products for a number of platforms, including video game consoles such as the Sony PlayStation 3, Microsoft Xbox 360 and Nintendo Wii; handheld game systems, including PlayStation Portable (PSP), Nintendo DS and Apple iPod; personal computers (PCs); and mobile phones. The company operates in three segments: Labels, EA Interactive and the Global Publishing Organization. The firm’s Labels include EA Games, EA Sports and EA Play. The EA Games label encompasses the largest percentage of the company’s studios and development staff, focused on producing a diverse portfolio of action-adventure, role playing, racing and combat games, as well as massively-multiplayer online roleplaying games (MMORPG) such as Warhammer Online. The EA Sports label produces a variety of sports-based video games, including the Madden NFL, Fight Night and NCAA Football franchises. The EA Play label develops games that are intended to be quick to learn and play, making them easily accessible for a wide audience. The EA Interactive segment produces Internet and mobile device games, and includes EA Mobile, which produces games specifically for mobile devices; Pogo, an online service with over 1.6 million subscribers; and Playfish, which creates free-to-play games for social networking platforms. The Global Publishing Organization develops, distributes and sells products created by the other divisions. The company operates in over 35 countries worldwide. In October 2010, the firm acquired Chillingo, Ltd., a publisher of independent mobile games. In November 2010, EA signed a five-year contract with Facebook that will enable the company to sell virtual goods on the social networking service. EA offers its employees healthcare coverage; an employee assistance program; life insurance; travelers’ insurance; car allowances; disability insurance; free or discounted EA games; access to gyms and in-company restaurants; charitable donation matching; bonus plans; and spot stock awards.

BRANDS/DIVISIONS/AFFILIATES: EA Games EA Sports EA Play Madden NFL NCAA Football Pogo.com Playfish Chillingo Ltd


John S. Riccitiello, CEO John Schappert, COO Eric Brown, CFO/Exec. VP Gabrielle Toledano, Exec. VP-Human Resources Stephen G. Bene, General Counsel/Sec./Sr. VP Joel Linzner, Exec. VP-Bus. & Legal Affairs Ken Barker, Chief Acct. Officer/Sr. VP Peter Moore, Pres., EA Sports Label Frank Gibeau, Pres., EA Games Label Rod Humble, Pres., EA Play Label Lawrence F. Probst, III, Chmn.

Phone: 650-628-1500 Fax: 650-628-1414 Toll-Free: Address: 209 Redwood Shores Pkwy., Redwood City, CA 940651175 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $3,654,000 2010 Profits: $-677,000 U.S. Stock Ticker: ERTS 2009 Sales: $4,212,000 2009 Profits: $-1,088,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $3,665,000 2008 Profits: $-454,000 Employees: 7,800 2007 Sales: $3,091,000 2007 Profits: $76,000 Fiscal Year Ends: 3/31 2006 Sales: $2,951,000 2006 Profits: $236,000 Parent Company:




Profit Sharing:


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Southwest: Y

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International: Y



ENSEMBLE STUDIOS

www.ensemblestudios.com



Y







Ensemble Studios is a game developer and a subsidiary of Microsoft Corp. Founded in 1995, the firm primarily develops online role-player real-time strategy games featuring familiar historical settings. Ensemble Studios’ most popular titles include Age of Empires I, II and II; the Age of Mythology series; Age of Empires III: War Chiefs, which allows players to choose characters from either the Sioux, Iroquois or Aztec Civilizations; and Age of Empires III: Asian Dynasties, which allows players to represent Indian, Japanese or Asian characters. The firm’s web site allows game fans to download/find information on games and discuss them through various forums. It also offers troubleshooting advice for the games and Windows Vista, the platform upon which the games are played. The firm’s next major game, which is yet to be released, is Halo Wars.

BRANDS/DIVISIONS/AFFILIATES: Age of Mythology Age of Empires I Age of Empires II Age of Empires III Age of Empires III: Asian Dynasties Age of Empires III: War Chiefs Halo Wars Microsoft Corp

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Tony Goodman, CEO Tony Goodman, Pres.

Phone: 214-378-6868 Fax: 214-378-6869 Toll-Free: Address: 10440 N. Central Expressway, Ste. 1600, Dallas, TX 75231 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 6/30 2006 Sales: $ 2006 Profits: $ Parent Company: MICROSOFT CORP




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EPALS INC

www.epals.com








TYPES OF BUSINESS: Online Collaborative Educational Programs

ePals, Inc. is an online educational exchange site for primary through secondary educators and students. ePals is a free service that can be utilized by teachers, students and school administrators and, accessed from any computer with an Internet connection; it is currently being used by 600,000 educators in 200 countries. The company’s primary products, delivered through the ePals Distributed Learning Platform, include SchoolMail, LearningSpace and ePals Global Community. The SchoolMail program allows districtwide e-mail setup that can be controlled directly by the school administrator. It also allows for full teacher and administrator oversight of student accounts, enabling filtering and blocking of inappropriate material. In addition, students have full at home access to the program. LearningSpace is an online workspace that allows teachers to design online course materials and conduct project-based learning activities, compiling a suite of blogs, wikis, digital lockers and forums. The ePals Global Community allows educators to search for and connect with another classroom and collaborate on projects; searches can be performed based on interest, topic or by choosing a location on a map. Educators can later rate the projects and provide feedback. The company’s ePals Foundation is a literacy mentoring program that brings books and other educational resources into low income areas. Its primary outreach program is In2Books, which connects 3rd through 5th grade students with adult pen pals; they then correspond over works of literature the students have recently read. In January 2010, the company, along with Heinle ETL, launched the Heinle Community, which will function as an online learning portal for students learning the English language.

BRANDS/DIVISIONS/AFFILIATES: SchoolMail LearningSpace ePals Global Community In2Books Heinle Community Heinle ETL


Edmund Fish, CEO Edmund Fish, Pres. Aric Holsinger, CFO Jay Rappaport, Exec. VP-Sales Linda Dozier, CTO Jay Rappaport, Exec. VP-Corp. Dev. Nina Zolt, Chief Learning Officer/Co-Chmn. Rita Oates, VP-Education Markets Miles Gilburne, Co-Chmn.

Phone: 703-885-3400 Fax: 703-885-3490 Toll-Free: Address: 13625-A Dulles Technology Dr., Herndon, VA 20171 US

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EPIC GAMES INC

www.epicgames.com



Y Y Y







Epic Games, Inc., formerly known as Epic MegaGames, is a developer of video games for the PC, Xbox 360 and PlayStation 3. The company is best known for its development of the Unreal game franchise and the Unreal game engine. More recently, the studio has produced the popular Gears of War series, which was originally exclusive to the Xbox 360 but later ported to the PC. Its Unreal Engine 3 is a highly successful development package that has been used in a number of popular titles developed by other studios, including Mass Effect and Brothers in Arms. The engine can be used for games on the PC, iOS, Mac OS, Xbox 360 and PlayStation 3. The firm maintains a number of outside studios, including People Can Fly in Warsaw, Poland; Chair Entertainment in Provo, Utah; Epic Games Korea in Seoul, South Korea; Epic Games Japan in Tokyo, Japan; and Yingpei Games in Shanghai, China. People Can Fly has worked on the PC edition of Gears of War as well as Epic Games’ newest release, Bulletstorm. Chair Entertainment is primarily involved in the development of games for mobile devices, such as Infinity Blade for iOS, and downloadable games for the Xbox Live Arcade platform. Epic Games Korea and Epic Games Japan handle licensing and support issues for the Unreal game engine. Yingpei Games, formerly known as Epic Games China, also helps to support the Unreal Engine and provides training services in English and Mandarin. Before Unreal, Epic Games developed a number of classic and casual games, such as Epic Pinball, Jill of the Jungle, Silverball, Solar Wins, ZZT, Super ZZT and Xargon. Epic Games offers its employees medical and dental coverage; life and AD&D insurance; long-term disability insurance; a 401(k) plan; profit sharing; and flexible work hours.

BRANDS/DIVISIONS/AFFILIATES: People Can Fly Chair Entertainment Epic Games Korea Epic Games Japan Yingpei Games Unreal Engine 3 Gears of War 3 Bulletstorm

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Tim Sweeney, CEO Michael Capps, Pres. Mark Rein, VP Jay Wilbur, VP Cliff Bleszinski, Dir.-Design

Phone: 919-854-0070 Fax: 919-854-0055 Toll-Free: Address: 620 Crossroads Blvd., Cary, NC 27518 US

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FACEBOOK INC

www.facebook.com



Y Y



Y




TYPES OF BUSINESS: Social Networking Advertising Services Developer Tools Online Video

Facebook, Inc. owns and operates a free social networking utility for communicating online with family, friends and acquaintances. The site’s inspiration, and its name, came from the books used by university students to help them in learning the names and faces of classmates. Originally limited to college students, Facebook later added high school and corporate networks, eventually allowing anyone to register and create a profile page on the site. Facebook’s impressive growth has received much media attention in the years since its launch, and as of mid 2011 there were more than 600 million active Facebook users, with more than twothirds of these users outside the U.S. Some of the site’s core functions and applications include individual profiles and home pages; friend lists; groups; and photos, videos, events and other shared items. Communication is enabled through means such as in-site instant messaging, personal messages, public posts and status updates. Third-party applications (such as games, quizzes and personality tests) can also be added to users’ pages to further personalize the site. For privacy, the firm gives users the ability to limit, to some extent, who can view their profile, postings and other personal information. Facebook Platform enables software engineers to integrate applications into the site and thereby gain access to Facebook users for marketing and other business purposes. Facebook generates the majority of its revenues from advertising, which can be customized to reach specifically targeted audiences. In August 2010, the company launched Facebook Places, allowing users to announce their current real-world location via mobile phone. Facebook provides its employees with health coverage; life and disability insurance; a 401(k) plan; gym subsidies; parental leave and daycare reimbursements; 21 days of paid vacation annually, not counting holidays; and an employee assistance program. The firm’s Palo Alto headquarters features an on-site cafeteria serving free breakfast, lunch and dinner daily.

BRANDS/DIVISIONS/AFFILIATES: Facebook Platform Facebook.com Facebook Places


Mark Zuckerberg, CEO Sheryl Sandberg, COO David Ebersman, CFO Elliot Schrage, VP-Mktg. Lori Goler, VP-Human Resources & Recruiting Bret Taylor, CTO Christopher Cox, VP-Prod. Mike Schroepfer, VP-Eng. Ted Ullyot, General Counsel/VP David Fischer, VP-Global Oper. Chamath Palihapitiya, VP-Growth Chamath Palihapitiya, VP-Mobile Elliot Schrage, VP-Global Comm. & Public Policy David Fischer, VP-Advertising Jonathan Heiliger, VP-Tech. Oper. Dan Rose, VP-Partnerships & Platform Mktg. Marc D'Arcy, Dir.-Global Creative Solutions Chamath Palihapitiya, VP-Int'l

Phone: 650-543-4800 Fax: 650-543-4801 Toll-Free: Address: 1601 S. California Ave., Palo Alto, CA 94304 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $1,900,000 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $635,000 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $280,000 2008 Profits: $ Employees: 1,800 2007 Sales: $150,000 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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FALCON NORTHWEST COMPUTER SYSTEMS INC

www.falcon-

nw.com



Y

Y



Y




TYPES OF BUSINESS: Computer Manufacturing

Falcon Northwest Computer Systems, Inc. develops and produces custom-built desktop and laptop computers. The company prides itself in building high-end, high-quality equipment for computer (specifically gaming) enthusiasts. The firm offers three lines of desktops and three lines of laptops, each suited to a customer’s particular needs and price points. Its desktop offerings include the Mach V, Talon and FragBox. The Mach V is Falcon Northwest’s most capable product line, which is built into a full-size tower and stocked with the most cutting-edge parts. This system allows customers the most leeway in expandability and power options. The company’s mid-size offering, the Talon, houses powerful equipment for budget-minded customers. Its lowest offering, the FragBox, offers gamers a portable yet powerful system. The company’s laptop products include the DRX, TLX and I/O. The DRX, which is the firm’s most comprehensive laptop, has the capacity for multiple video card and hard drives at the expense of limited battery life and a heavier weight. The TLX, which is the company’s middle model, attempts to find the balance between power and portability. The I/O, which is the firm’s lowest model, focuses more on portability than power. All of Falcon Northwest’s products are highly customizable, with customers able to upgrade every piece of equipment available within the systems.

BRANDS/DIVISIONS/AFFILIATES: Mach V Talon FragBox DRX TLX I/O

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kelt H. Reeves, CEO Kelt H. Reeves, Pres.

Phone: 571-858-5664 Fax: 541-858-5699 Toll-Free: 888-325-2661 Address: 2015 Commerce Dr., Medford, OR 97504 US

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FINBLADE

www.finblade.com



Y Y






TYPES OF BUSINESS: Mobile Video Game Development Mobile Apps

FinBlade, based in the U.K., creates, develops and produces mobile games and apps, primarily for Apple’s iOS as well as Google’s Android mobile operating system. Among the many titles it has produced for Apple’s iOS are Battleship, an adaptation of the Hasbro board game; Deadliest Catch, based on the Discovery Channel show of the same name; Ernie Els Golf 2008, a golfing game; Tennis Slam; Spot the Difference, a puzzle and matching game; and English Grammar in Use, an English grammar exercise app published by Cambridge University Press. The firm has produced three titles compatible with the Google Android operating system: Movie Quiz, Tennis Slam and WordSearch. Additionally, FinBlade has produced several titles for the Java ME platform, including BMW Racer, Pub Darts 180, Total Film Quiz and Tomb Raider: Anniversary.

BRANDS/DIVISIONS/AFFILIATES: Spot the Difference Ernie Els Golf 2008 Tennis Slam Movie Quiz WordSearch Total Film Quiz Battleship English Grammar in Use

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. John Chasey, Pres. Stephen Longhurst, Dir.-Tech.

Phone: Fax: Toll-Free: Address: Wessex House, Upper Market Street, Eastleigh, SO50 9FD UK

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FIREMINT

www.firemint.com



Y






TYPES OF BUSINESS: Video Game Design Video Game Publishing

Firemint, based in Melbourne, Australia, is a video game developer primarily for mobile electronic devices. Originally founded as a developer for third-party publishers on a commission basis, the company began publishing its own titles in 2009. Since its inception, the firm has produced roughly 25 games for the mobile gaming market, including Real Racing and Real Racing 2; Flight Control; Madden NFL '09 3D; The Fast and the Furious: Pink Slip 3D; The Sims DJ; FIA World Rally Championship; Need For Speed Most Wanted; Tinker Bell: Fly!; Socceroos: Path to Glory; and Star Trek: The Cold Enemy, among others. Firemint has also developed games for Nintendo’s handheld devices such as the Gameboy Advance and DS, including Back to the Barnyard: Slop Bucket Games; Nicktoons: Attack of the Toybots; Fairly Odd Parents: Clash with the Anti-World; Nicktoons Racing; and Lilo & Stitch 2: Hamsterviel Havoc. Additional games include Flight Control HD for Sony’s PlayStation 3, which the firm released in September 2010. In January 2011, Firemint acquired Infinite Interactive, another video game developer in Australia.

BRANDS/DIVISIONS/AFFILIATES: Flight Control Real Racing Infinite Interactive

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Robert Murray, CEO

Phone: 613-942-12292 Fax: 613-942-14110 Toll-Free: Address: Level 3, 534 Church St., Richmond, VIC 3121 Australia

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FISHLABS ENTERTAINMENT GMBH

www.fishlabs.net



Y







Fishlabs Entertainment GmBH is a developer of 3D games for the iPhone, iPad, Nokia and Android smartphones, as well as J2ME (Java). The company’s games are in the action, racing, role playing games (RPGs), sports and shooter genres. Specific action titles include DEEP, Earth Defender, Galaxy On Fire and Galaxy On Fire 2. Racing games include Brawn GP, Burning Tires, Motoraver, Planet Riders, Powerboat Challenge and Rally Master Pro. Blades & Magic is the firm’s RPG game. Snowboard Hero is the company’s sports title. Fishlabs also developers shooter games such as Heil Strike, Robot Alliance and Toy Tanks 3D. In addition, the company creates ad games for Barclaycard, such as Rollercoaster Extreme and Waterslide Extreme; Volkswagen, such as Polo Challenge, Scirocco R 24th Challenge 3D, Think Blue. Challenge and Touareg Challenge; and Mazda, such as You Cruise By Mazda MX-5. The company’s game engine, ABYSS, supports nine operating systems and runs more than 35 million installed copies of its games.

BRANDS/DIVISIONS/AFFILIATES: ABYSS DEEP Brawn GP Blades & Magic Snowboard Hero Heil Strike Barclaycard Rollercoaster Extreme You Cruise By Mazda MX-5

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Michael Schade, CEO Christian Lohr, COO Christian Lohr, CFO

Phone: 49-4088-88-00160 Fax: 49-4088-88-00166 Toll-Free: Address: Geibelstrasse 46, Hamburg, 22303 Germany

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FOURSQUARE

www.foursquare.com



Y






TYPES OF BUSINESS: Mobile Phone Friend-Tracking Software Social Media

Foursquare is a social media service that allows users to announce their geographic locations to friends and other users from mobile devices. The geotagging function, known as checking in, allows users to accrue points, earn badges and obtain suggestions of venues and locations of interest that are nearby. The service primarily operates through the company’s own smartphone app or social media platforms, such as Facebook and Twitter, but can also be used through SMS text messaging. The Foursquare app is available for Android, iPhone, Blackberry, Palm, Windows phone and Nokia operating systems. Developers can further modify the program’s functions through its application programming interface (API). Foursquare boasts over 6.5 million users around the world. Businesses, brands and venues can encourage users to check in at their locations with rewards such as special discounts or value deals. They can also award custom badges or provide useful tips about certain locations. The application is usable around the world, and has been translated into French, German, Italian, Spanish and Japanese.



Dennis Crowley, CEO Evan Cohen, Gen. Mgr.-Mktg. Alex Rainert, Head-Prod. Harry Heymann, Head-Eng. Evan Cohen, Gen. Mgr.-Oper. Evan Cohen, Gen. Mgr.-Corp. & Bus. Dev. Evan Cohen, Gen. Mgr.-Finance Holger Luedorf, VP-Mobile Partnerships

Phone: 347-494-0946 Fax: Toll-Free: Address: 36 Cooper Sq., 6th Fl., New York, NY 10003 US

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FREEVERSE INC

www.freeverse.com



Y Y






TYPES OF BUSINESS: Mobile Phone Applications

Freeverse, Inc., based in New York, develops and publishes game software primarily for Mac and iPhone platforms. The firm’s titles have earned more than $7 million paid sales from the iTunes App Store. Freeverse is a subsidiary of Californiabased mobile game developer Ngmoco, Inc. The company’s most popular games include Airburst Extreme, CommanderNapolean at War, Burning Monkey Casino, Bridge Deluxe, Big Bang Sudoku and Hordes of Orcs 2. Its top apps include Periscope, Comic Life Deluxe Edition, Lineform, Think and Eye Glasses. Freeverse has won several accolades, including six Apple Design Awards and two MacWorld Best of Show awards. It has developed two of the top 10 paid apps in history: Flick Fishing and Moto Chaser. In 2010, the firm released several new games, including Warpgate and Flick Baseball Pro for the iPhone, iTunes and iPad Touch; and Flick Fishing Free, Pride & Prejudice & Zombies, Coin Push Frenzy and Top Gun 2 for iTunes.

BRANDS/DIVISIONS/AFFILIATES: Ngmoco Inc Bridge Deluxe Airburst Extreme Warpgate Flick Fishing Moto Chaser Flick Fishing Free Pride & Prejudice & Zombies

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Ian Lynch Smith, Pres. Nick Van Amburg, Leader-Mktg. Justin D'Onofrio, Dir.-Oper. Colin Lynch Smith, VP Steven Tze, Dir.-Creative Bruce Morrison, Sr. Producer Kevin O'Neil, Sr. Producer

Phone: 212-929-3549 Fax: 646-607-9610 Toll-Free: Address: 45 Main St., Ste. 506, Brooklyn, NY 11201 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: NGMOCO INC




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FRIENDSTER INC

www.friendster.com



Y






TYPES OF BUSINESS: Social Networking Portal

Friendster, Inc., a subsidiary of MOL Global Pte. Ltd., operates Friendster.com, a social networking web site. Users can create a profile, search for friends and acquaintances, upload photos and create fan groups. Additionally, users can play online social games, discover music, access free high-speed wireless Internet and access cybercafé management solutions through various Friendster imprints, including Friendster Music, Friendster Games, Friendster WiFi (which sponsors wireless Internet at Starbucks, Kenny Rogers, Wendy’s and Krispy Kreme outlets in Malaysia) and Friendster iCafe Management System. Users can also access Friendster through m.Friendster.com, a mobile version of the web site. The web site has over 115 million members around the world. The firm is one of the top social networks in Asia, and recently launched versions of its web site in Chinese, Japanese, Korean, Vietnamese, Malay, Indonesian and Tagalog. In terms of user demographics, Friendster’s top 15 countries/regions are Australia, Canada, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, the United Arab Emirates, the U.K. and the U.S. Friendster is headquartered in Mountain View, California, with additional offices in Malaysia and the Philippines. In January 2010, the firm formed a strategic partnership with Yahoo! Southeast Asia. In September 2010, Friendster launched the imprints Friendster Music and Friendster Games, music and online gaming social media portals for users in Asia.

BRANDS/DIVISIONS/AFFILIATES: Friendster.com M.Friendster.com MOL Global Pte. Ltd. MOL AccessPortal Berhad Friendster Wallet Friendster Music Friendster Games Friendster iCafe


Ganesh K. Bangah, CEO Ben Dunn, Chief Mktg. Officer Aaron Barnes, VP-Bus. Dev. Francis Wong, VP-Finance Aaron Barnes, VP-Global Sales Ganesh K. Bangah, Group CEO-MOL Global Pte. Ltd.

Phone: 650-237-1411 Fax: 650-964-4966 Toll-Free: Address: 800 W. El Camino Real, Ste. 170, Mountain View, CA 94040 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: MOL GLOBAL PTE LTD




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GAME LOCALIZATION NETWORK LTD

www.gamelocalization.net





Y




TYPES OF BUSINESS: Video Game Localization Services Text Translation Audio Voice-over Recording Web Site Localization Services

Game Localization Network, Ltd., based in Ireland, performs a variety of video game localization services, from text translation and audio recording to consulting on video game cultural and legal issues. The company divides its services into three categories: pitch services, related to the initial pitch of video games; web site services, related to localized sites and online communities for foreign players; and game services, related to translation and recording, testing and development. Specific specialized services include earlystage localization and internationalization planning; game translation; voice-over recording; graphics localization; web site localization; localization of print materials; localization engineering; localization question-and-answer; project management; testing; and post-release localization support. The firm’s web site also provides information for game designers on potential technical snags encountered in game internationalization, as well as potential cultural and legal hurdles to international game release concerning violence, crime, drugs, history, nationality, religion and politics. Major games for which the company has performed localization services include Starcraft, Empire Earth, Homeworld 2 and Immortal Cities: Children of the Nile.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Pearse Finegan, Dir.

Phone: 353-87-902-4021 Fax: Toll-Free: Address: Link House, 62 Clontarf Rd., Dublin, 3 Ireland

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GAMEFLY

www.gamefly.com



Y Y



Y




TYPES OF BUSINESS: Video Game Rental Services

GameFly is a mail-order video game rental service that allows customers to rent titles for a variety of consoles. Games are available for the PlayStation 3, PlayStation Portable, Xbox 360, Wii, Nintendo DS, PlayStation 2, Xbox, GameCube and Game Boy Advance. The company operates as a subscription-based service: users pay a flat rate depending on the amount of titles they would like to rent out at a time. Games can be rented out for indefinite periods of time as long as the subscription is maintained. If customers decide they would like to keep a particular game that they have rented, they have the option to purchase that title for a pre-owned price. The firm’s web site also offers casual web-based games through its Gamefly Arcade service. Furthermore, Gamefly customers have the ability to trade in their used games in exchange for a credit towards their membership fees. The company maintains shipping centers in Lakewood, California; Emsworth, Pennsylvania; Tampa, Florida; and Austin, Texas. Sequoia Capital and Tenaya Capital are prominent investors in the firm.

BRANDS/DIVISIONS/AFFILIATES: Sequoia Capital Tenaya Capital Gamefly Arcade


David Hodess, CEO David Hodess, Pres. Stacey Peterson, CFO/Sr. VP Rachel Silverstein, VP-Mktg. Nilesh Seth, Sr. VP-Tech. Nilesh Seth, Sr. VP-Prod. Dev. Terri Luke, Sr. VP-Oper. Sean Spector, Sr. VP-Bus. Dev. & Content David Hodess, Chmn. Michael Gimlett, Sr. VP-Logistics & Merch.

Phone: 310-664-6400 Fax: Toll-Free: Address: 5340 Alla Rd., Ste. 110, Los Angeles, CA 90006 US

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GAMEHOUSE

www.gamehouse.com



Y






TYPES OF BUSINESS: Browser-Based Online Gaming Game Downloads

GameHouse, a division of RealNetworks, Inc., provides a portal for gamers to play games online, as well as offering downloadable games. In addition to numerous fee-based and pay-to-play games, the firm provides access to an extensive library of games that can be played for free online. The company’s games, often created by third-party developers, are primarily casual, social games grouped into several categories. These include puzzle games, hidden objects, action and arcade games, time management games, mahjong, card and board games, kids games, word games and classic games. Most of its games are compatible with PC and Mac operating systems, as well as Apple’s iOS for iPhone, iPod and iPad users.

BRANDS/DIVISIONS/AFFILIATES: RealNetworks Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. John Barbour, Pres.

Phone: 206-892-6776 Fax: Toll-Free: 866-831-5895 Address: 2601 Elliott Ave. West, Seattle, WA 98117 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: REALNETWORKS INC




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GAMELOFT INC

www.gameloft.com



Y






TYPES OF BUSINESS: Mobile Video Game Publisher

Gameloft, Inc. is the New York-based subsidiary of Gameloft SA, a French developer of video games. Through partnerships with about 170 wireless carriers and other partners, the company distributes mobile handset and console-based games for Nintendo Wii and DS, Microsoft’s Xbox LIVE Arcade, Apple’s iPod, iTouch and iPhones, PCs and over 900 models of cell phones in over 100 countries through 19 offices worldwide. Gameloft develops games through six in-house development studios in the U.S., Canada, Romania, France, China and Japan. The firm develops games in nine categories, including action games, such as Assassin’s Creed, Big Range Hunting and SpiderMan franchise games; sports games, covering snowboarding, fishing and soccer, among other sports; racing games; music games, largely consisting of Guitar Tour franchise games for mobile phones; simulation and strategy games, including quest format games, dating games and conquest games; puzzle games, such as Blokus and poker; arcade and mini-games, such as Block Breaker, Bubble Bash and pinball; and board and card games, including backgammon, chess, solitaire and Uno. Other Gameloft SA subsidiaries include Gameloft, Inc. (Canada); Gameloft Software Beijing; Gameloft Srl (Italy); and Gameloft Rich Games Production France SARL.

BRANDS/DIVISIONS/AFFILIATES: Gameloft SA Gameloft Software Beijing Gameloft Srl Gameloft Rich Games Production France SARL


Michel Guillemot, Pres. Anne-Laure Descleves, Contact-Investor Rel. Michel Guillemot, Chmn.

Phone: 212-993-3000 Fax: 212-414-1460 Toll-Free: Address: 45 W. 25th St., 9th Fl., New York, NY 10010 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: Gameloft SA




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GAMELOFT SA

www.gameloft.com



Y






TYPES OF BUSINESS: Mobile Games Video Games

Gameloft S.A., established in 1999, is an international publisher and developer of video games for consoles and mobile phones. The France-based company creates games for mobile handsets equipped with Brew, Java or Symbian technology. Its games are compatible with 900 handset models, including a variety of cell phone models. Other platforms for which the firm has developed games include PCs, Xbox Live Arcade, iPod and Nintendo DS. Gameloft’s licensed partners include Universal Pictures, Ubisoft Entertainment, Sony Pictures, Viacom, Paris Hilton, FifPro, Derek Jeter, Kobe Bryant and Dreamworks Animations SKG. Besides its partnerships, Gameloft owns and operates brands including New York Nights; Block Breaker Deluxe; and Asphalt: Urban GT. In all, it has developed nearly 300 titles and releases an average of 80 new titles annually. Some of its specific games include Brain Challenge; Gangstar: Crime City; Massive Snowboarding 3D; Block Breaker Deluxe; Miami Nights: Singles in the City; Midnight Pool; Midnight Bowling; Midnight Casino; Platinum Mahjong; Tom Clancy’s Splinter Cell; Ghost Recon: Advanced Warfighter: Brothers in Arms; Prince of Persia; Dogz; Lost; Desperate Housewives; and Open Season. The company operates six studios for the development of new games in Japan, China, the U.S., Canada, France and Romania. Gameloft also maintains offices worldwide. It distributes its games in over 80 countries through agreements with over 170 wireless characters and 150 partners. Gameloft games are available on WiiWare, Nintnedo DS and Nintendo 3DS; Microsoft Xbox LIVE Arcade; Apple iPod and iPhones; and PCs. In October 2010, Gameloft released five games on the Window Phone 7 smartphone platform: Earthworm Jim, Brain Challenge, UNO, Assassin’s Creed and The Oregon Trail.

BRANDS/DIVISIONS/AFFILIATES: Gameloft Inc Block Breaker Deluxe Asphalt: Urban GT Real Football 2010 Brain Challenge Midnight Pool Midnight Bowling Platinum Mahjong


Michel Guillemot, CEO Nicolas Barbier, Head-Mktg. Claude Guillemot, Dir.-Tech. Christian Guillemot, Dir.-Admin. Gerard Guillemot, Co-Dir.-Strategy & Dev. Aude Fouquier, Head-Public Rel. Cyril Guilleminot, Head-Sales Michelle Perez Godwin, Head-Licenses Yves Guillemot, Co-Dir.-Strategy & Dev. Michel Guillemot, Chmn. Casey Campbell, Head-Sales, Montreal

Phone: 33-158-162-040 Fax: 33-158-162-041 Toll-Free: Address: 14, rue Auber, Paris, 75009 France

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $212,690 2010 Profits: $19,140 U.S. Stock Ticker: 2009 Sales: $179,330 2009 Profits: $8,450 Int’l Ticker: GLFT.PA Int’l Exchange: Paris-Euronext 2008 Sales: $164,410 2008 Profits: $-2,530 Employees: 2007 Sales: $134,050 2007 Profits: $- 420 Fiscal Year Ends: 2006 Sales: $91,570 2006 Profits: $21,810 Parent Company:




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GAMESTOP CORP

www.gamestop.com





Y Y




TYPES OF BUSINESS: Video Games-Retail PC Software Sales Game Accessories Online Sales Magazine Publication

GameStop Corp. is a retailer of video games and PC games. The company operates 6,450 retail stores throughout U.S., Canada, Australia and Europe under the names GameStop, EB Games and Micromania. Approximately 4,429 stores are included in the U.S. segment with 337 stores in Canada, 388 in Australia and 1,296 in the European segment. The firm’s retail outlets offer new and used video game products and accessories. New video game software sales represented the largest portion of the firm’s 2010 sales, comprising 41.9%. By purchasing used products, the company provides its customers with an opportunity to trade in used video games and peripherals for store credits and apply those credits towards other merchandise, which increases sales. Stores also typically feature several video game sampling areas, which provide customers the opportunity to play games before purchase, as well as equipment to play video game clips. Additionally, GameStop operates multiple ecommerce web sites, including GameStop.com and EBGames.com, as well as publishing Game Informer, one of the largest multi-platform video game magazines in the U.S., based on its 2.7 million subscribers. Paid Game Informer subscribers receive a GameStop loyalty card, which offers discounts on selected merchandise in the company’s stores. The firm operates the Casual Digital Store, and online game download service powered by RealNetworks, Inc. that allows users to download PC games directly. In July 2010, the company agreed to acquire Kongregate, Inc., a social gaming website, hosting an average of 10 million players per month. GameStop offers its employees medical, dental, vision and prescription drug coverage; paid holidays and vacation; flexible spending account; short- and long-term disability; a 401(k) plan; tuition reimbursement; and employee discounts of 15% in-store and up to 30% in Barnes & Noble and B. Dalton Bookstores.

BRANDS/DIVISIONS/AFFILIATES: EB Games GameStop.com EBGames.com Game Informer Magazine Micromania Casual Digital Store Kongregate, Inc.


J. Paul Raines, CEO Tony Bartel, Pres. Robert A. Lloyd, CFO/Exec. VP Michael N. Rosen, Sec. Shawn D. Freeman, Sr. VP/Gen. Mgr.-Digital Bus. Chris Olivera, VP-Corp. Comm. & Public Affairs Matt Hodges, Dir.-Investor Rel. David W. Carlson, Exec. VP-Finance/Asst. Sec. Chris Petrovic, Gen. Mgr.-Digital Media R. Richard Fontaine, Chmn. Michael Mauler, Exec. VP-GameStop Int'l Bruce Kulp, Sr. VP-Supply Chain & Refurbishment

Phone: 817-424-2000 Fax: 817-424-2002 Toll-Free: 800-883-8895 Address: 625 Westport Pkwy., Grapevine, TX 76051 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $9,077,997 2010 Profits: $377,265 U.S. Stock Ticker: GME 2009 Sales: $8,805,897 2009 Profits: $398,282 Int’l Ticker: Int’l Exchange: 2008 Sales: $7,093,962 2008 Profits: $288,291 Employees: 59,000 2007 Sales: $5,318,900 2007 Profits: $158,250 Fiscal Year Ends: 1/31 2006 Sales: $3,091,783 2006 Profits: $100,784 Parent Company:




Profit Sharing:

Top Exec. Salary: $1,246,154 Second Exec. Salary: $1,200,000

Bonus: $754,000 Bonus: $754,000


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GAMING PARTNERS INTERNATIONAL CORP

www.gpigaming.com



Y Y






TYPES OF BUSINESS: Casino Table Game Equipment Gaming Furniture Cards, Dice, Chips & Roulette Wheels RFID-Equipped Devices Gaming Table Accessories

Gaming Partners International Corp. (GPI) manufactures gambling equipment, focusing on the manufacture and supply of gaming chips, table layouts, playing cards, gaming furniture, dice, radio frequency identification device (RFID) readers and software, roulette wheels and miscellaneous table accessories, such as chip trays, drop boxes and dealing shoes to casinos worldwide. GPI, with its headquarters in Las Vegas, was formed from the merger of Bourgogne et Grasset, The Bud Jones Company and PaulSon Gaming Supplies, Inc. It is currently organized into three divisions, GPI USA, GPI SAS and GPI Mexicana. GPI SAS handles the company’s European operations, while GPI Mexicana heads the firm’s operations in Mexico. The firm is headquartered in Las Vegas, Nevada with manufacturing facilities located in Las Vegas, Nevada; San Luis Rio Colorado, Mexico; and Beaune, France. The company offers its products under the Paulson, Bud Jones, T-K and Bourgogne et Grasset name brands. The company offers an anti-counterfeiting feature for casino gaming chips using radio frequency identification devices (RFIDs). An RFID microchip is embedded in a gaming chip, allowing casinos to efficiently and securely identify each chip, its location and denomination. Most of the firm’s products are sold directly to end-users; however, in some areas the company sells through distributors. In addition to tables and layouts, the firm also offers table accessories such as the Air-Rail system. The Air-Rail system provides a positive flow of air at the table blowing cigar and cigarette smoke away from the dealer and helps non-smokers to contend with second-hand smoke. Small air vent devices underneath the table draw the smoke in and disperse it wherever the casino’s primary ventilation systems can distribute it.

BRANDS/DIVISIONS/AFFILIATES: Paul-Son Gaming Supplies, Inc. Bourgogne et Grasset Bud Jones Company (The) GPI USA GPI SAS GPI Mexicana Air-Rail T-K


Greg Gronau, CEO Greg Gronau, Pres. Gerald Koslow, CFO Laura McAllister Cox, General Counsel/Exec. VP Gerald Koslow, Treas. Gay A. Nordfelt, Corp. Sec.

Phone: 702-384-2425 Fax: 702-384-1965 Toll-Free: Address: 1700 S. Industrial Rd., Las Vegas, NV 89102 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $59,875 2010 Profits: $4,419 U.S. Stock Ticker: GPIC 2009 Sales: $49,527 2009 Profits: $1,047 Int’l Ticker: Int’l Exchange: 2008 Sales: $60,546 2008 Profits: $4,487 Employees: 642 2007 Sales: $58,821 2007 Profits: $ 240 Fiscal Year Ends: 12/31 2006 Sales: $73,954 2006 Profits: $5,129 Parent Company:




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GETJAR INC

www.getjar.com

Industry Group Code: 443120E Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:




Y Y




TYPES OF BUSINESS: Mobile App Store

GetJar, Inc. is a software reseller that specializes in apps for mobile devices. The company primarily offers software through its online store for smartphones and feature phones, and supports over 2,500 devices. GetJar’s store hosts about 150,000 games and apps and is available in more than 200 countries. The firm’s app offerings include many genres, such as games, educational, social media, entertainment, finance, food, health, search and lifestyle apps. Although the company’s services are available for several different smartphone operating systems, including Android, Blackberry, Windows Mobile, iOS and Symbian, most of its products focus on the Android and Symbian platforms. Developers that publish software to the store can track its popularity through various analytics and performance trackers. GetJar partners with mobile providers such as AT&T in the U.S. to provide access to its store. The company maintains locations in the U.S., U.K and Lithuania.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Ilja Laurs, CEO Chris Dury, COO Tom Burke, CFO Patrick Mork, Chief Mktg. Officer VJ Anand, VP-Eng. Bill Scott, Sr. VP-Bus. Dev. Bill Scott, Sr. VP-Sales

Phone: 650-288-3222 Fax: 650-638-1660 Toll-Free: Address: 1510 Fashion Island Blvd., Ste. 300, San Mateo, CA 94404 US

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GIANT INTERACTIVE GROUP INC

www.giant-interactive.com



Y







Giant Interactive Group, Inc. is a Chinese developer of massively multiplayer online (MMO) games. The company primarily tailors its games to appeal to Chinese players between the ages of 18-40. Most of the firm’s games are subscription-based, and users can purchase prepaid game cards from over 116,500 retail outlets such as internet cafes, software stores, supermarkets, bookstores, newspaper stands and convenience stores. Giant Interactive’s first title, ZT Online, is an MMORPG that uses a traditional Chinese martial arts theme. The game is free, but players can purchase virtual items to enhance the gameplay. ZT Online spawned two spinoffs: ZT Online Classic Edition, which is essentially an early version ZT Online before it received any upgrades; and ZT Online Green Edition, which features ZT Online gameplay without any additional premium items. The company’s Giant Online title is another free-to-play MMORPG, and is set in 2060 where China is the dominant military power in the world. King of Kings III is a subscription-based MMORPG set in a fantasy world. The firm also offers My Sweetie, a casual-based MMO game in which players raise virtual pets; XT Online, an MMORPG based on Chinese martial arts; and The Golden Land, a medieval war strategy game. Giant Interactive is developing four games: ZT Online II, a sequel to the original ZT Online; Dragon Soul, a competitive MMORPG; Allods Online, a Chinese port of the original Russian game; and Elsword, a competitive cartoon-based MMORPG.

BRANDS/DIVISIONS/AFFILIATES: ZT Online ZT Online: Classic Edition ZT Online: Green Edition Giant Online My Sweetie ZT Online II King of Kings III XT Online


Yuzhu Shi, CEO Wei Liu, Pres. Eric He, CFO Yonghua Lu, VP-Mktg. & Sales Min Tang, VP-Human Resources Hui Yuan, VP-Southwest China R&D Shiliang Song, CTO Xuefeng Ji, VP-Prod. Dev. Yongjun Fei, VP-Admin. Yongjun Fei, VP-Legal Jay Chumley, Dir.-Digital Oper. Min Tang, VP-Media Guoqiang Ding, VP-Project Dev. Lv Zhang, VP-Corp. Assets & Game Maintenance Yuzhu Shi, Chmn.

Phone: 86-21-3397-9999 Fax: Toll-Free: Address: 396 Guiling Rd., 3rd Building, 2nd Fl., Shanghai, 200233 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: GA 2009 Sales: $191,013 2009 Profits: $125,847 Int’l Ticker: Int’l Exchange: 2008 Sales: $233,738 2008 Profits: $163,223 Employees: 1,575 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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GIGAMEDIA LTD

www.gigamedia.com



Y Y Y



Y




TYPES OF BUSINESS: Online Gaming & Entertainment Software Online Gaming Services

Gigamedia Ltd. is a provider of gaming software and services to the online gaming industry, particularly the online poker and casino markets, and an operator of online games in China, including Taiwan, Hong Kong and Macau. The Taiwan-based holding company operates two principal businesses through its subsidiaries: gaming software and services; and online games. Through its gaming software and services business, the company develops and licenses online poker and casino gaming software and application services, primarily targeting continental European markets. Its gaming software and service business is operated by wholly-owned subsidiary, Cambridge Entertainment Software Limited (CESL), which provides software programs and application services through wholly-owned subsidiaries, Cambridge Interactive Development Corporation (CIDC) and Internet Media Licensing Limited (IMLL). Its online games division, operated by subsidiaries, FunTown, Hoshin Gigamedia and T2CN, operates a portfolio of online games and primarily targets online Greater China markets. FunTown is a leading online games operator in Asia and one of Taiwan’s largest MahJong online game sites. T2CN is a leading online sports game operator in China and Hoshin Gigamedia owns the Taiwan-based operations of the firm’s online games business. In May 2010, the company sold the sale of its 60% interest in its online gambling software business to Mangas Gaming. In June 2010, Gigamedia announced a partnership with MTV Networks to co-develop a massively multiplayer online game based on Nickelodeon cartoon character Spongebob Squarepants.

BRANDS/DIVISIONS/AFFILIATES: Cambridge Entertainment Software Limited Cambridge Interactive Development Corporation Internet Media Licensing Limited FunTown Hoshin Gigamedia T2CN Spongebob Squarepants

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Arthur M. Wang, CEO Thomas T. Hui, COO Thomas T. Hui, Pres. Quincy Tang, CFO Lester Wong, General Counsel John Lee, Chief Strategy Officer Brad Miller, Dir.-Investor Rel. John Huen, CEO-Gigamedia China Michael Y. J. Ding, Chmn. John Lee, Dir.-Int'l Bus.

Phone: 886-2-2656-8000 Fax: Toll-Free: Address: 207 Tiding Blvd., Section 2, Taipei, Taiwan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $64,682 2010 Profits: $2,650 U.S. Stock Ticker: GIGM 2009 Sales: $159,581 2009 Profits: $-49,085 Int’l Ticker: Int’l Exchange: 2008 Sales: $190,369 2008 Profits: $44,388 Employees: 835 2007 Sales: $151,714 2007 Profits: $38,890 Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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GLU MOBILE INC

www.glu.com



Y






TYPES OF BUSINESS: Mobile Entertainment Applications Mobile Phone Games

Glu Mobile, Inc. is a global developer and publisher of mobile games for cell phones, smartphones and social networking web sites. The company has developed and published an extensive portfolio of casual and traditional games across a number of genres, including action, board game, card/casino, puzzle, sports, strategy/role playing and television/movie. Glu Mobile has offices in the U.S., Brazil, China, Russia and the U.K. The firm creates games and related applications based on third-party licensed brands and other intellectual property, as well as on its own original brands and intellectual property. Glu Mobile’s business leverages the marketing resources and distribution infrastructure of wireless carriers and the brands and other intellectual property of third-party content owners, allowing it to focus its efforts on developing and publishing mobile games. Original Glu Mobile games include Space Monkey; Stranded; Bonsai Blast; Glyder; Super K.O. Boxing 2; and Beat It! The company’s marketed third-party licensed games include The Price Is Right; Deer Hunter; Call of Duty; World Series of Poker; Family Feud; Transformers; and Zuma. In 2010, the firm introduced several new games including: How To Train Your Dragon; Find ‘Em All; Transformers G1: Awakening; Clash of the Titans: The Movie; Call of Duty; and Jump O’Clock.

BRANDS/DIVISIONS/AFFILIATES: Space Monkey Super K.O. Boxing Beat It! Brain Genius Deluxe How To Train Your Dragon Transformers G1: Awakening Bonsai Blast Call of Duty


Niccolo de Masi, CEO Niccolo de Masi, Pres. Eric Ludwig, CFO/Sr. VP Mike Breslin, VP-Mktg. Kal Iyer, Sr. VP-R&D Eric Ludwig, Chief Admin. Officer Scott Leichtner, General Counsel/VP Arthur Coleman, VP-eCommerce Greg Cannon, VP-Finance/Controller Giancarlo Mori, Chief Creative Officer Adam Flanders, Gen. Mgr.-North America Jesse Taylor, VP-Studios William J. Miller, Chmn. Oliver Bernard, Gen. Mgr.-EMEA & Asia Pacific

Phone: 415-800-6100 Fax: 415-800-6087 Toll-Free: Address: 45 Freemont St., Ste. 2800, San Francisco, CA 94105 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $64,345 2010 Profits: $-13,423 U.S. Stock Ticker: GLUU 2009 Sales: $79,344 2009 Profits: $-18,194 Int’l Ticker: Int’l Exchange: 2008 Sales: $89,767 2008 Profits: $-107,312 Employees: 384 2007 Sales: $66,867 2007 Profits: $-3,591 Fiscal Year Ends: 12/31 2006 Sales: $46,166 2006 Profits: $-12,310 Parent Company:




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GOG LTD

www.gog.com



Y






TYPES OF BUSINESS: Video Game Sales DRM-Free Video Games

GOG Ltd. provides access to downloadable PC games through its online portal, gog.com. GOG, an acronym for Good Old Games, caters to adult video game enthusiasts, offering titles across seven board genres: adventure, strategy, role-playing, simulation, shooter, action and racing & sports. The firm’s catalog contains more than 200 games, including titles from renowned publishers such as Activision, Epic Games, Atari and Ubisoft. While most of its games are priced at $5.99 and $9.99, the company maintains a small selection of games that are available for free download. Unlike some other companies in the online games market, GOG’s games are all DRM (digital rights management) free. This enables users to download, install, re-download and reinstall a game they have purchased as many times as they wish onto different PCs. Besides games, the firm’s titles often come with additional features such as game guides, walkthroughs, MP3 game soundtracks and desktop wallpapers, among others. GOG is owned by the Polish company CD Projekt.

BRANDS/DIVISIONS/AFFILIATES: CD Projekt gog.com

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Guillaume Rambourg, Managing Dir.

Phone: Fax: Toll-Free: Address: Jagiellonska 74, Warsaw, 03-301 Poland

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: CD PROJEKT




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GOINGON NETWORKS INC

www.goingon.com



Y






TYPES OF BUSINESS: Social Networking Software

Goingon Networks, Inc. provides online community platforms to academic institutions. Using the latest online social networking concepts, the company develops online platforms primarily for universities to deliver interactive learning models. The Goingon Community web platform allows users to create online departments, courses, student workgroups, blogs, videos and podcasts. Its open source format is delivered as a set of on-demand, software-as-a-service (SaaS) modules, allowing end-users to configure and adapt the software to their needs while also decreasing IT infrastructure requirements. The company’s online communities support individual user profiles in open, closed and moderated environments with registration management, including single sign-on (SSO) integration. Its platform is intended to increase academic and social collaboration across campuses; engage students; enhance student recruiting and alumni outreach; and improve faculty productivity. The firm also offers a learning management system (LMS), operated by Moodle, designed to support online classes and web sites.

BRANDS/DIVISIONS/AFFILIATES: GoingOn Community

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jon Corshen, CEO Kurt Ackman, VP-Sales David Thomson, VP-Corp. Dev. David Thomson, VP-Finance

Phone: 415-504-2446 Fax: 415-373-9380 Toll-Free: Address: 512 2nd St., 4th Fl., San Francisco, CA 94107 US

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GOOGLE INC

www.google.com



Y

Y Y Y Y



Y Y Y Y

Telecommunications: ISP: Cellular Service: Y Other:



TYPES OF BUSINESS: Search Engine-Internet Paid Search Listing Advertising Services Online Software and Productivity Tools Online Video and Photo Services E-Book Services Analytical Tools Search and Advertising on Cell Phones Online Maps

Google, Inc. operates Google.com, one of the world’s largest and most used search engines, which indexes the content of billions of Internet pages. While Google charges nothing for its search engine, it charges fees to other sites that use its search technology, and has a lucrative program that enables business clients to bid for ad space. Businesses use the AdWords program to promote their products and services. In addition, third-party websites that comprise the Google Network use the AdSense program to deliver ads that generate revenue and are relevant to search results. Additional services in this area include Google Images, a searchable index of images; Google Books, which contains digital editions of part or all of certain books; Google Scholar, an academic search tool; and Google News, which compiles a searchable list of news articles. The company’s applications include office productivity and content sharing tools, such as Google Docs, Gmail, Blogger and YouTube. Client products mostly serve desktop needs, such as the Google Toolbar browser add-on, the Google Chrome browser, the Google Chrome OS operating system and the Picasa photo sharing service. Google’s GEO services encompass the company’s cartographical and other similar tools, including Google Maps, Google Local Search, Google Earth and Google SketchUp, a three dimensional modeling tool. Google Mobile operations include Android, a free and open source smart phone operating system, and related mobile applications. Additional service categories include Google Checkout, an online shopping and payment service, and Google Labs, an experimental testing service. Google provides its services in 112 different languages, with more than 50% of its searches coming from outside the U.S. Employee benefits include medical, dental and vision insurance; a 401(k) plan; flexible spending accounts; a college savings plan; adoption assistance; tuition reimbursement; free on-site lunches and dinners; recreation facilities; on-site dry cleaning; and oil change and car wash facilities.

BRANDS/DIVISIONS/AFFILIATES: Google Books Google Maps Google News Gmail YouTube LLC Picasa Chrome Android


Larry Page, CEO Patrick Pichette, CFO/Sr. VP Alan Eustace, Sr. VP-Research Sergey Brin, Pres., Tech./Co-Founder Alan Eustace, Sr. VP-Eng. David C. Drummond, Chief Legal Officer Shona Brown, Sr. VP-Bus. Oper. Nikesh Arora, Chief Bus. Officer Jonathan Rosenberg, Sr. VP-Prod. Mgmt. David C. Drummond, Sr. VP-Corp. Dev. Eric Schmidt, Chmn.

Phone: 650-253-0000 Fax: 650-253-0001 Toll-Free: Address: 1600 Amphitheatre Pkwy., Mountain View, CA 94043 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $29,321,000 2010 Profits: $8,505,000 U.S. Stock Ticker: GOOG 2009 Sales: $23,650,563 2009 Profits: $6,520,448 Int’l Ticker: Int’l Exchange: 2008 Sales: $21,795,550 2008 Profits: $4,226,858 Employees: 24,400 2007 Sales: $16,593,986 2007 Profits: $4,203,720 Fiscal Year Ends: 12/31 2006 Sales: $10,604,917 2006 Profits: $3,077,446 Parent Company:




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GOTV NETWORKS

www.gotvnetworks.com



Y Y






TYPES OF BUSINESS: Mobile App Development Mobile Format Entertainment Content Development

GoTV Networks creates mobile apps that enable content and entertainment owners of all types to deliver programming and on-demand entertainment services for cellular phone users. The programming is available commercial-free on Java and BREW-enabled handsets with color screens through monthly subscriptions with the AT&T; Verizon; Sprint; and T-Mobile wireless networks. GoTV offers music, sports, entertainment, religion, Latino and comedy programming. Its music programming includes Hip Hop Official, which gives the latest artist features, album reviews, fashion tips and movies from the world of hip-hop; ES Musica, which offers Latin pop, rock, reggaeton and hip-hop music, in addition to album reviews and events; True Country, which plays country music videos and offers news and artist interviews; and Revolver TV, a multimedia rock music station that provides concert footage, news and music videos. Its sports offerings include NBA2Go, NASCAR Sprint Cup Mobile, Sprint Fooball Live and NHRA Mobile. Its entertainment programming includes Oprah Mobile and Oprah Mobile Wap, which feature photos, videos, stories, advice and a mobile version of the Oprah.com web site; and Young Hollywood, where Hollywood celebrities reveal details about their lives. The religious programming includes Biblein-a-Year; Call on Jesus; and Romancing Royalty. Its Latino programming is provided by Univision, one of the largest Spanish language networks in the U.S. Shows that are featured include Sabado Gigante, El Gordo Y la Flaca, Escandolo TV and Republica Deportiva. It also features soccer videos and entertainment events. Its comedy programming includes Cracked.com, which provides a series of comedic short films and skits.

BRANDS/DIVISIONS/AFFILIATES: goTV Hip Hop Official ES Musica Revolver TV True Country


Thomas Ellsworth, CEO Michael Coan, Sr. VP-Sales Scott Scherer, Sr. VP-Tech. Scott Scherer, Sr. VP-Prod. Dev. Ken Levinson, VP-Oper. Ken Levinson, VP-Finance Daniel Tibbets, Sr. VP/Studio Chief Thomas Ellsworth, Exec. VP/Studio Chief Michael Coan, Sr. VP-National Dist.

Phone: 818-933-2100 Fax: Toll-Free: Address: 14144 Ventura Blvd., Ste. 300, Sherman Oaks, CA 91423 US

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GRAPPLE MOBILE

www.grapplemobile.com



Y






TYPES OF BUSINESS: Mobile App Development Services

Grapple Mobile, founded in 2010, is a developer of mobile applications, or apps for the iPhone, Android, BlackBerry, Nokia and other devices enabled with Java. The company currently designs apps for more than 500 devices. The firm uses standard web technologies such as HTML, CSS and Javascript. Grapple is involved in all aspects of the app development process including testing; approval and submission, in which the company ensures the acceptance of apps by operators, manufacturers and third party app stores; hosting; analytics; and continuous proofing to make sure that the app remains on all the latest devices. The company is based in London with additional offices in New York and Toronto.



Alistar Crane, CEO Alan Lysne, COO Bruno Pereira, Head-Sales Ed Lea, CTO John Mah, Platform Eng. Adam Levene, Chief Strategy Officer Amy Shannon, Mgr.-Public Rel. Annerien Kriel, Financial Controller Alexander Svensson, Mgr-Bus. Dev. Emma Carroll, Mgr.-Bus. Dev. Rachel Priest, Mgr.-Sales Jamie True, Founder Jon Claydon, Chmn. Sean Rosenberg, Managing Dir.-Grapple U.S.

Phone: 44-20-7952-4030 Fax: Toll-Free: Address: 51-53 Great Marlborough St., 4th Fl., London, England W1F7JT UK

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GREE INC

gree.jp



Y Y



Y




TYPES OF BUSINESS: Social Networking Platform Mobile Applications

Gree, Inc. is a Japanese online media and social networking company. Its social network service (SNS) GREE provides registered members with profile creation services, online communication and information exchange with fellow members and friends. GREE offers its members a calendar service, games, email, photo sharing and community interaction. The company also provides a mobile version of GREE that features Flash games, fortune telling, dictionaries, news and special product offers from third party vendors. The firm’s primary revenues come from sales of advertising space in the online environment. Users obtain points, known as Gold, through the use of paid services within GREE as well as through the invitation of new friends to the service. They can use their Gold to gain access to items such as new avatars and social gifts. In June 2010, the company opened development of the GREE social environment, through GREE Platform, to third party application developers to create games and content for the service’s members. In December 2010, Gree introduced GREE Platform for Smartphones, available on Apple iPhones and Android devices and through 171 mobile service providers in Japan.

BRANDS/DIVISIONS/AFFILIATES: GREE GREE Platform GREE Platform for Smartphones

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Yoshikazu Tanaka, CEO Naoki Aoyagi, CFO Masaki Fujimoto, CTO Kotaro Yamagishi, Exec. VP

Phone: 81-357709500 Fax: 81-357709600 Toll-Free: Address: 6-10-1 Roppongi, Tokyo, 106-0032 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $426,050 2010 Profits: $139,130 U.S. Stock Ticker: 2009 Sales: $168,640 2009 Profits: $54,020 Int’l Ticker: 3632 Int’l Exchange: Tokyo-TSE 2008 Sales: $35,520 2008 Profits: $7,050 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 6/30 2006 Sales: $ 2006 Profits: $ Parent Company:




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GREEN TOMATO LIMITED

www.gtomato.com



Y






TYPES OF BUSINESS: Mobile Technology Consulting Apps Development Mobile Website Development Technology Consulting

Green Tomato Limited is a mobile solutions consulting agency based in Hong Kong. The firm develops mobile platform solutions, communities, mobile contents, games and mobile native applications for platforms including Symbian, Android, Blackberry, iPhone, J2ME and Windows Mobile. The company’s apps have been used by approximately 3 million subscribers through over 150 wireless application protocol (WAP) services and 50 iPhone apps. Green Tomato Limited offers its services to multi-national corporations in Hong Kong, Singapore, Taiwan, China, Indonesia, the Philippines, Macau, Malaysia, Qatar and Dubai. These clients include advertising agencies, handset manufacturers, network operators, banking/finance firms, travel agents, entertainment, media, restaurants and retailers. Green Tomato Limited maintains a strategic alliance with Hotmob Limited, a mobile advertising network that is also based in Hong Kong. The firm has been awarded with several honors, including two Hong Kong ICT Awards, Red Herring Global 100 and Red Herring Asia 100 membership, one Asia Pacific ICT Award and a Forum Nokia Pro Award.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Sunny Kok, CEO

Phone: 852-2866-0084 Fax: Toll-Free: Address: 223 -231 Wai Yip St., Unit 805-806, 8th Fl., Kowloon, Hong Kong, China

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HALFBRICK STUDIOS

www.halfbrick.com



Y







Halfbrick Studios is an independent game studio headquartered in Brisbane, Australia. The company develops games for a variety of platforms, including the Sony Playstation 2, Nintendo Game Boy Advance, Nintendo DS, Microsoft Xbox 360, PSP (Playstation Portable) and PSP Mini, Xbox Live Arcade and, most recently, Apple’s iPhone and iPad. The firm’s breakout game available on the iPad platform, also available on Windows Phone, Ovi and Android cell phones, is Fruit Ninja, a single or multi-player game downloaded more than 6 million times within a year of its release. Other games include Monster Dash, Raskulls, Age of Zombies, Blast Off, Aero Racer and Echoes. Halfbrick has also developed several tie-in titles for franchises such as Avatar: The Last Airbender, Spyro, Ty the Tasmanian Tiger, Rocket Power, Barnyard and others. In February 2011, in honor of the success of its Fruit Ninja game, the company announced a partnership with the Fruit Tree Planting Foundation to sponsor the planting of a fully-functioning orchard in a low-income Native American community.

BRANDS/DIVISIONS/AFFILIATES: Fruit Ninja Monster Dash Raskulls Age of Zombies Blast Off Aero Racer Echoes

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Shainiel Deo, CEO Phil Larsen, Chief Mktg. Officer Ben Vale, Exec. Prod. Mick Dobele, Exec. Prod. Luke Muscat, Exec. VP Daniel Vogt, Designer-Games

Phone: 617-33560429 Fax: Toll-Free: Address: Level 1, 190 Kelvin Grove Rd., Kelvin Grove, Brisbane, QLD 4059 Australia

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HANDCIRCUS LTD

www.handcircus.com



Y






TYPES OF BUSINESS: Mobile Phone Games

HandCircus Ltd., based in London, is an independent video game developer. The company focuses its development activities on casual games for mobile electronic devices, primarily Apple’s iPhone, iPod and iPad devices. Its games include Rolando, a puzzle/adventure game that utilizes Apple’s motion sensitive controls to move small, ball-like creatures (Rolandos) through the landscape of Rolandoland on a quest to destroy evil. It was published by video game publisher ngmoco in 2008. Other titles include the sequel to Rolando, Rolando 2: Quest for the Golden Orchid (released in 2009), which finds the Rolandos on a tropical island; and Okabu, which is set to be released in late 2011 exclusively for Sony’s PlayStation Network.

BRANDS/DIVISIONS/AFFILIATES: Rolando Rolando 2: Quest for the Golden Orchid Okabu

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Simon Oliver, Managing Dir.

Phone: Fax: Toll-Free: Address: 41C Parkholme Rd., London, E8 3AG UK

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HANDS-ON MOBILE INC

www.handson.com



Y



Y




TYPES OF BUSINESS: Mobile Media Content Games Information Subscription Services

Hands-On Mobile, Inc. develops, publishes and distributes mobile content to several of the world’s leading operators in worldwide. The company offers a range of games for Java, BREW, SMS, MMS, mophun and WAP systems, as well as for the iPhone and Android mobile phones. The firm divides its operations into four divisions: games, brand management, distribution and porting. Its games fall into action, puzzles, sports and World Poker Tour categories. Action games include Big Buck Hunter Pro, The Elder Scrolls Travels Stormhold, iShoot, Kitten Cannon, Deadliest Catch and COPS: High Speed Pursuit. Puzzle games include House M. D., Crystal Quest, Vacation Solitaire and SuDoku Garden. Sports games include Ducati Extreme, 3D Hunting, Pro Bowling 2, Super Putt, Super Putt XTreme, YetiSports. The World Poker Tour category includes WPT Hold ‘Em Showdown, WPT 7 Card Stud, and WPT Texas Hold ‘Em 2. Hands-On adapts games and applications from one handset standard and language into thousands of different product versions. The brand management division is involved in managing the brands of media and entertainment companies concerning properties such as comics, television, video games, online media and sports. The distribution segment is involved in distributing entertainment content to areas all over the world. The porting division is in charge of delivering versions of products in a variety of languages to many different handsets. The firm also offers subscription services like fantasy sports, astrology, music news, ringtones and mobile 411. The company is headquartered in San Francisco, California, and also maintains an office in San Diego. Hands-On’s customers include AT&T; Sprint/Nextel; T-Mobile; Verizon Wireless; Alltel; US Cellular; China Mobile; Mobilkom Austria; O2; Orange; Smart Communications; and Vodafone.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Judy Wade, CEO Judy Wade, Pres. Addo Barrows, CFO Michael Temkin, CTO Michael Temkin, Exec. VP-Oper. Addo Barrows, VP-Finance

Phone: 415-848-0400 Fax: 415-399-1666 Toll-Free: Address: 580 California St., Ste. 600, San Francisco, CA 94104 US

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HANDY-GAMES.COM GMBH

www.handy-games.com



Y







HandyGames.com GmBH is a Germany-based developer and publisher of mobile games. The company maintains offices in Giebelstadt, Germany and Bucharest, Romania. The firm’s games are compatible with platforms such as JavaME, Blackberry, Android, iPhone, iPad, iPod touch and Windows Mobile 7. Additionally, HandyGames.com GmBH is the content aggregator for Sony Ericsson and maintains over 150 publishing distribution partners internationally. The firm’s games are available through the networks of Android Games; Apple App Store; Blackberry App World; Nokia OVI; and PlayNow Arena. The company offers several games including Super Dynamite Fishing; CyberLords Arcology; Aporkalypse: Pigs of Doom; Casino Crime; Guns N Glory; Car Control; IQ Knights; Panzer Panic; Tattoo Mania; Infecct; The Egyptians Gold; Romans and Barbarians Gold; Arcadius; Pin-up Pairs; Farm Invasion USA; Puzzlegeddon; Beer Shooter; and Shark or Die.

BRANDS/DIVISIONS/AFFILIATES: Super Dynamite Fishing Aporkalypse: Pigs Of Doom Arcadius Pin-up Pair IQ Knights Panzer Panic Tattoo Mania Puzzlegeddon

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Markus Kassulke, Co-Founder Udo Bausewein, Co-Founder Christopher Kassulke, Co-Founder

Phone: 49-9334-9757-0 Fax: 49-9334-9757-19 Toll-Free: Address: 13 i_Park Klingholz, Giebelstadt, 97232 Germany

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HARMONIX MUSIC SYSTEMS INC

www.harmonixmusic.com



Y Y







Harmonix Music Systems, Inc. is a game developer that specializes in music-based games. Founded in 1995, the firm was established originally to produce The Axe, a PC software that turned a joystick or mouse into a musical instrument, with which anyone could improvise original instrumental solos in real-time; and to create interactive music attractions for theme parks, such as Disney’s Epcot Center, which allowed users to improvise music by moving their hands in the air. Since that time, the firm has produced several popular and award-winning games centered around music; most recently, the company completed work on Dance Central and Rock Band 3. Other popular games by Harmonix Music Systems include Rock Band, Rock Band 2, Rock Band Unplugged, Green Day Rock Band, LEGO Rock Band, Guitar Hero, Guitar Hero II, Frequency, Amplitude, Karaoke Revolution, Phase and EyeToy: AntiGrav. Most of the company’s major projects have been completed in partnership with Viacom subsidiary MTV Networks. In December 2010, Harmonix Music Systems was spun-off from its parent, Viacom, and became an independent and private firm.

BRANDS/DIVISIONS/AFFILIATES: Viacom Inc MTV Networks Rock Band 3 Rock Band 2 Guitar Hero Guitar Hero II Karaoke Revolution LEGO Rock Band

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Alex Rigopulos, CEO Florian Hunziker, COO Buzz Burrowes, VP-IT Eran Egozy, CTO Greg LoPiccolo, Sr. VP-Prod. Dev. Buzz Burrowes, VP-Web Tracy Rosenthal-Newsom, VP-Prod.

Phone: 617-491-6144 Fax: Toll-Free: Address: 625 Massachusetts Ave., 2nd Fl., Cambridge, MA 02139 US

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HEWLETT-PACKARD CO (HP)

www.hp.com



Y Y

Y Y Y



Y Y Y




TYPES OF BUSINESS: Computer Hardware-PCs Computer Software Printers & Supplies Scanners Outsourcing Servers Consulting Managed Print Services

Hewlett-Packard Co. (HP) is a global provider of products, technologies, software and services to customers ranging from individuals to large enterprises. Offerings span personal computing and other access devices; imaging and printing-related products and services; enterprise IT infrastructure; and multi-vendor services. The company operates in seven segments: Enterprise Storage and Servers (ESS); HP Services (HPS); HP Software; the Personal Systems Group (PSG); the Imaging and Printing Group (IPG); HP Financial Services (HPFS); and Corporate Investments. The ESS segment provides storage and server solutions such as HP StorageWorks, offering entry-level, mid-range and high-end arrays; storage area networks; network attached storage; storage management software; and virtualization technologies. The HPS segment provides a portfolio of multi-vendor IT services, including technology services; consulting and integration; and outsourcing services such as computer department outsourcing and managed print services. HPS also encompasses the operations of recently-acquired Electronic Data Systems Corporation (EDS), a technology services provider currently managing more than 1 million applications worldwide on behalf of a range of business and government clients. The HP Software segment provides business technology optimization software that allows customers to manage and automate their IT infrastructure, operations, applications, IT services and business processes. The PSG segment provides PCs, workstations, handheld computing devices, digital entertainment systems, calculators, software and services for the commercial and consumer markets. The IPG segment provides consumer and commercial printer hardware, printing supplies, printing media and scanning devices. The HPFS segment provides a broad range of financial life-cycle management services. The Corporate Investments segment includes the Hewlett-Packard Laboratories and certain business incubation projects. In 2010, the firm acquired 3Com Corp. for $2.7 billion; Palm, Inc. for approximately $1 billion; 3PAR, Inc. for $2.35 billion; security analysis specialist Fortify Software; and security software developer, ArcSight, Inc. for $1.5 billion. In February 2011, HP agreed to acquire analytics company Vertica.

BRANDS/DIVISIONS/AFFILIATES: HP StorageWorks HP Labs (Hewlett-Packard Laboratories) Electronic Data Systems Corp (EDS) HP Mini ArcSight Inc 3Com Corp Palm Inc 3PAR, Inc.


Leo Apotheker, CEO Leo Apotheker, Pres. Cathie Lesjak, CFO/Exec. VP Tom Hogan, Exec. VP-Mktg. & Enterprise Sales Marcela Perez de Alonso, Exec. VP-Human Resources Prith Banerjee, Sr. VP-Research/Dir.-HP Labs Randall D. Mott, CIO/Exec. VP Shane Robison, CTO/Exec. VP Pete Bocian, Chief Admin. Officer/Exec. VP Michael J. Holston, General Counsel/Exec. VP/Sec. Shane Robison, Chief Strategy Officer Bill Wohl, Chief Comm. Officer/Sr. VP Todd Bradley, Exec. VP-Personal Systems Group Ann M. Livermore, Exec. VP-Enterprise Bus. Vyomesh Joshi, Exec. VP-Imaging & Printing Group Francesco Serafini, Exec. VP-Emerging Markets Ray Lane, Chmn.

Phone: 650-857-1501 Fax: 650-857-5518 Toll-Free: Address: 3000 Hanover St., Palo Alto, CA 94304 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $126,033,000 2010 Profits: $8,761,000 U.S. Stock Ticker: HPQ 2009 Sales: $114,552,000 2009 Profits: $7,660,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $118,364,000 2008 Profits: $8,329,000 Employees: 324,600 2007 Sales: $104,286,000 2007 Profits: $7,264,000 Fiscal Year Ends: 10/31 2006 Sales: $91,658,000 2006 Profits: $6,198,000 Parent Company:




Profit Sharing:

Top Exec. Salary: $1,121,944 Second Exec. Salary: $748,000

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HUDSON SOFT CO LTD

www.hudsonsoft.net



Y Y

Y



Y Y




TYPES OF BUSINESS: Video Game Design Video Game Publishing Hardware Development

Hudson Soft Co. Ltd. (Hudson Soft), a wholly-owned subsidiary of Konami Corp., is a video game and entertainment media publisher based in Tokyo. It develops, publishes, distributes and sells software for home video game systems, PCs, mobile phones and online networks. Originally founded in 1973, the company has continued to produce video games for the rapidly advancing gaming technologies across most major platforms and consoles, including the mobile gaming market. Among the numerous titles Hudson Soft has produced are its flagship series, Bomberman and Momotaro, each selling more than 10 million units since their launch. Besides video game software, the firm has produced hardware such as game systems chips and memory card media. The company’s North American subsidiary, Hudson Entertainment, Inc., is based in San Mateo, California. In April 2011, Konmai Corp. acquired all the outstanding shares of Hudson Soft that it did not already hold.

BRANDS/DIVISIONS/AFFILIATES: Konami Corp Hudson Entertainment, Inc.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kazuhiko Uehara, Pres.

Phone: 81-11-841-4622 Fax: 81-11-821-1854 Toll-Free: Address: 9-7-1 Akasaka, Minato-ku, Tokyo, Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: KONAMI CORP




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ID SOFTWARE LLC

www.idsoftware.com



Y Y Y







id Software, LLC, a subsidiary of ZeniMax Media, Inc., is a developer of video games and software. The company is named for the Freudian psychology term. The game studio is responsible for such iconic games as DOOM, Wolfenstein 3D and Quake, each of which has spawned numerous sequels. In particular, Wolfenstein 3D was among the original first-person shooter titles and DOOM was one of the first true multiplayer games. The firm also helped to popularize the shareware strategy, which is a model of game distribution that allows customers to try out titles on a trial basis. id Software also popularized the practice of releasing a game’s source code to enable third-party developers and enthusiasts to produce additional content. The company has also licensed its id Tech game engines, which other studios have used to develop popular games like Call of Duty, HalfLife, Medal of Honor and Soldier of Fortune. While id has traditionally developed games for the PC and consoles, it has recently begun to release versions of its iconic titles for mobile devices, such as the iPhone and iPod Touch. Its newest title for mobile devices, RAGE HD, is the first of a new franchise.

BRANDS/DIVISIONS/AFFILIATES: DOOM Quake Wolfenstein 3D id Tech RAGE HD ZeniMax Media Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Todd Hollenshead, CEO Adam Pyle, Tech. Specialist John Carmack, Dir.-Tech. Tim Willits, Lead Designer

Phone: 972-613-3589 Fax: 972-686-9288 Toll-Free: Address: 3819 Town Crossing, Mesquite, TX 75150 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ZENIMAX MEDIA INC




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IDEAWORKS GAME STUDIO

www.ideaworksgamestudio.com



Y






TYPES OF BUSINESS: Video Game Developer Video Game Porting

Ideaworks Game Studio (IGS) produces video games for mobile electronics devices, primarily Apple’s iPhone and other smartphones. The studio primarily acts as a third-party developer on titles for major video game publishers. Among the titles IGS has developed are The Sims 2 Mobile, Trivial Pursuit, The Game of Life and Need for Speed Undercover & Most Wanted for Electronic Arts; Final Fantasy VII: Dirge of Cerberus and Lara Croft and the Guardian of Light for Square Enix; Metal Gear Solid Mobile for Konami; Backbreaker 2: Vengeance for NaturalMotion Games; Resident Evil: Degeneration for Capcom; and Tony Hawk’s Pro Skater and Call of Duty: World at War: Zombies for Activision. Its proprietary technology allows the company to develop games with a wide range of cross platform compatibility. It also specializes in porting games from one system to multiple platforms. Porting involves the process of adapting a game’s engine to function on different platforms than it was originally developed to be compatible with.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Rob Hendry, Managing Dir. Russell Clarke, Head-Eng.

Phone: 44-8456-434-969 Fax: 44-8456-434-970 Toll-Free: Address: 31 St. Petersburg Place, London, W2 4LA UK

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IENTERTAINMENT NETWORK INC

www.ient.com



Y







iEntertainment Network, Inc. (iEN) is an online games publisher. The company offers subscription-based and payper-play games. Some of the firm’s most well-known games include role playing games Hellbreath and Savage Eden, as well as battle simulation games such as WarBirds and Dawn of Aces. The company’s I Am Game website provides free games including board games, card games, kids games, bingo games, poker and blackjack. iEN’s Total Sims Series houses all of the company’s simulation games through totalsims.com, which offers online accounts for a monthly access fee, as well player forums and free training on games. The company’s games are distributed worldwide, available on the PC, as well as game consoles.

BRANDS/DIVISIONS/AFFILIATES: Hellbreath Savage Eden WarBirds Dawn of Aces I Am Game iamgame.com Total Sims Series TotalSims.com

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. J.W. Stealey, CEO J.W. Stealey, Chmn.

Phone: 919-238-4090 Fax: Toll-Free: 888-442-7555 Address: 124-126 Quade Dr., Cary, NC 27519 US

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IGN ENTERTAINMENT

corp.ign.com



Y


Y


Y




TYPES OF BUSINESS: Online Video Game Information Online Software Retail & Distribution Video Game Development Services Online Movie Reviews Video Game Market Statistics Lifestyle Web Site

IGN Entertainment, a division of Fox Interactive Media, is a highly-trafficked provider of web-based video game information, software and services. IGN.com and GameSpy.com feature general information and resources, with the former boasting one of the highest visitation rates on the Internet from the 18-34 year-old male demographic. Other IGN web sites have more specialized content: TeamXbox.com, providing information on the Microsoft Xbox; The Vault Network, which serves players of role-playing (RPG) and massively multiplayer online (MMO) games; Planet Network, which links over 1,500 video game fan sites; and Voodoo Extreme, a frequently updated video game news source. IGN also provides software through the digital distribution sites FilePlanet.com, featuring demos and trials of upcoming games; and Direct2Drive.com, an online store where customers can download PC games onto their hard drives. Further video game services include: Powered by GameSpy, offering technological services to game developers; GameStats.com, a resource for video game popularity statistics and other information; GamerMetrics, which analyzes the traffic and buying patterns of IGN’s visitors; and WhatTheyPlay.com, an online video game information resource for parents. Non-video game sites include AskMen.com, one of the leading male lifestyle web sites; and RottenTomatoes.com, a movie review and information site. Collectively, the company’s sites have approximately 50 million visitors per month, including over 250,000 active paying subscribers. The firm also offers Club.IGN.com, a community hub featuring blogs, interactive lists, reader reviews and FAQ submissions.

BRANDS/DIVISIONS/AFFILIATES: Fox Interactive Media IGN.com GameSpy.com TeamXbox.com Voodoo Extreme FilePlanet.com AskMen.com RottenTomatoes.com


Roy Bahat, Pres. Scott Bender, VP-Brand Sales Marc Cousineau, Sr. VP-Tech. David Ting, VP-Eng. Charlie Barrett, Sr. VP-Bus. Dev. & Sales Julie Uhrman, Gen. Mgr.-Digital Dist. Kris Sharbaugh, Sr. Mgr.-Comm. Peer Schneider, Sr. VP-Content Kym Nelson, VP-Game Sales

Phone: 415-896-3700 Fax: Toll-Free: Address: 625 2nd St., 3rd Fl., San Francisco, CA 94107 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 6/30 2006 Sales: $ 2006 Profits: $ Parent Company: NEWS CORP




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IMAGINATION STUDIOS AB

www.imaginationstudios.com





Y




TYPES OF BUSINESS: Design & Motion Capture Services

Imagination Studios AB is a Swedish professional animation studio. The firm offers its services to several industries including games; TV and broadcasting; commercials; films; and music videos. The firm offers pre-production services to its clients which include concept art; two dimension and three dimension animatic; storyboard. The company’s production services are modeling and texturing; matte painting; character rigging and skinning; keyframe and mocap animation; full performance capture; real-time preview on mocap capture; animation spice up; and sound recording and mixing. The firm’s post-production offerings include rendering and compositing; FX; and export to engine. Some of Imagination Studios AB projects have included Battlefield: Bad Co. 2; Battlefield Heroes; Bulletstorm; and Alan Wake. Some of the firm’s clients have included Massive Entertainment; Climax Studios; People Can Fly; EA Dice; Nitro Games; IO Interactive; Flying Fish Works; Remedy Entertainment; Power Challenge; Starbreeze Studios; Grin AB; and Coldwood Interactive.

BRANDS/DIVISIONS/AFFILIATES: Battlefield: Bad Co. 2 Battlefield Heroes Bulletstorm Alan Wake

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. John Klepper, CEO Anniken Gjestald, COO

Phone: 46-1810-6930 Fax: 46-1814-6930 Toll-Free: Address: 30 Kungsgaten, Uppsala, S-753 11 Sweden

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INFINITY WARD

www.infinityward.com



Y







Infinity Ward, founded in 2002, is an American video game developer widely known for its development of the popular Call of Duty series. The Call of Duty franchise is a series of first-person shooter video games based on various historic wars. In addition to the original Call of Duty title, which was released in 2003 for PCs and Macs, the firm has produced Call of Duty 2, released in 2005 for PCs and Microsoft’s Xbox 360; Call of Duty 4: Modern Warfare, released in 2007 for Macs, PCs, Sony’s PlayStation 3 and the Xbox 360; Call of Duty: Modern Warfare 2, released in 2009 for PCs, PlayStation 3 and Xbox 360; and Call of Duty: Classic, also released in 2009. These games are notable for their unique gameplay, which allows users to experience a war from multiple sides of the conflict. For example, Call of Duty 2, which takes place in WWII, allows players to fight as a solider in the U.S. Army, the British Army and the Soviet Army. Additionally, the games are known for their multiplayer campaigns, which enable players to connect across to servers to play against other users from around the globe. Infinity Ward is a subsidiary of Activision Blizzard, Inc., a leading publisher of video games based in Santa Monica, California.

BRANDS/DIVISIONS/AFFILIATES: Call of Duty Acitivision Blizzard Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Robert Bowling, Creative Strategist David Kelvin, Sr. Game Designer

Phone: 818-386-0072 Fax: Toll-Free: Address: 15821 Ventura Blvd., Ste. 220, Encino, CA 91436 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ACTIVISION BLIZZARD INC




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INNOCORE GAMING LTD

www.innocoregaming.com



Y Y

Y






TYPES OF BUSINESS: Video Cards & Computer Hardware Software

Innocore Gaming Ltd., based in the U.K., designs, produces and supplies computer boards and other electronics components to the international gaming market. The firm’s primary customers are slot machine manufacturers, with the company’s components present in casinos across the globe. Its engineering-centric approach to product design has allowed the company to develop an extensive portfolio of hardware components, including gaming reel controller modules, graphic cards, amplifier modules, ibuttons and addon hardware. It has also developed a number of software solutions for the gaming industry. Innocore’s software is divided into four categories: board support packages, which include drivers and utilities, embedded OS support and custom embedded Linux support; security, which includes secure boot software; firmware such as customer logo and settings and custom BIOS code; and utility/development solutions. Innocore maintains international offices in the U.S., the Netherlands, Spain, Brazil and Taiwan. In November 2010, the firm was acquired by Advantech Co., Ltd., a leading industrial PC supplier based in Taiwan.

BRANDS/DIVISIONS/AFFILIATES: Advantech Co Ltd

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Edward Price, Managing Dir.

Phone: 44-191-262-4844 Fax: 44-191-263-9287 Toll-Free: Address: Innocore House, Kingfisher Way, North Shields, NE28 9NX UK

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ADVANTECH CO LTD




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INSOMNIAC GAMES

www.insomniacgames.com



Y







Insomniac Games is an independent video game developer based in Burbank, California. The firm designs, creates and develops video games primarily for Sony’s line of PlayStation video game consoles. Having sold over 32 million copies of its games since its first release in 1996, the firm has produced nearly 15 titles. These include Disruptor (1996); Spyro the Dragon (1998); Spyro the Dragon: Ripto’s Rage(1999); Spyro the Dragon: Year of the Dragon (2000); Ratchet & Clank (2002); Ratchet & Clank: Going Commando (2003); Ratchet & Clank: Up Your Arsenal (2004); Ratchet: Deadlocked (2005); Resistance: Fall of Man (2006); Ratchet & Clank Future: Tools of Destruction (2007); Ratchet & Clank Future: Quest for Booty (2008); Resistance 2 (2008); and Ratchet & Clank Future: A Crack in Time (2009). Apart from its studio headquarters in California, the firm maintains a second studio located in Durham, North Carolina. Insomniac Games recently expanded its operations with the establishment of Insomniac Click, a division dedicated to producing games for web and mobile platforms. In May 2010, the company signed a new publishing agreement with Electronic Arts and announced that it was developing a new franchise for its first release on Microsoft’s Xbox 360 console, its first non-Sony platform. In March 2011, it announced that its newest release in the Ratchet & Clank series, Ratchet & Clank: All 4 One, will support 3D television gameplay. Insomniac Games offers its employees 100% employer paid medical, dental and vision benefits; a flex-spending account; a 401(k); life and AD&D insurance; an employee assistance program; paid vacation; and additional perks that include discount entertainment tickets, in-house massage therapy, on-site basketball and volleyball facilities and wrap parties following the completion of projects.

BRANDS/DIVISIONS/AFFILIATES: Spyro the Dragon Ratchet & Clank Disruptor Resistance Insomniac Click


Ted Price, CEO John Fiorito, COO Ransom White, CFO Brian Hastings, Chief Creative Officer Al Hastings, Chief Architect Chad Dezern, Dir.-North Carolina Studio

Phone: 818-729-2400 Fax: Toll-Free: Address: 2255 North Ontario St., Ste. 550, Burbank, CA 91504 US

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INTERNATIONAL GAME TECHNOLOGY

www.igt.com



Y

Y Y



Y


Specialty Services: Social Media: Y Gambling: Y Other:


TYPES OF BUSINESS: Gambling Equipment Computerized Gambling Devices Gaming Technology & Services Gambling Software Consulting

International Game Technology (IGT) is a world leader in the development and manufacture of electronic gaming equipment and systems products. Primarily serving the casino gaming industry, the company sells its products in legalized gaming markets in the U.S., Mexico, Australia, Netherlands, Iceland, Latvia, Spain, China, the Philippines, Singapore, Argentina, Brazil, New Zealand and South Africa. Products include traditional spinning-reel slot machines, video gaming machines, government-sponsored terminals and other gaming devices. In addition to the machines themselves, the company offers casino management software, including the sbX product, which is the firm’s first complete server-based player experience management system that allows operators run their casinos at decreased costs, and the EZ-Pay system, which allows patrons to use cards with the machines instead of coins. The company operates in two business segments: the North American division and the international division. The North American operations, accounting for 72% of sales in 2010, encompasses the U.S. and Canada and includes the firm’s proprietary games such as Megajackpots, IGT casino management systems, and the company’s North American manufacturers and distributors. The international division manages the sales, servicing and distribution centers as well as the manufacturing plants overseas. This segment comprised 28% of consolidated revenues in 2010. The company’s notable products include Wheel of Fortune; internet gaming through WagerWorks; and games based on the firm’s proprietary MLD (multi-layer display) technology, which emulates virtual spinning reels. In November 2010, the firm launched IGT Interactive, which specializes in Internet and mobile gaming. IGT offers its employees medical, dental and vision coverage; a prescription drug plan; short- and long-term disability; life and AD&D insurance; adoption assistance; a scholarship program; an employee assistance plan; an onsite daycare facility; a 401(k) plan; a profit sharing plan; an employee stock purchase program; referral bonuses; wellness programs; employee discounts; onsite cafes; and tuition reimbursement.

BRANDS/DIVISIONS/AFFILIATES: sbX EZ-Pay Megajackpots IGT Interactive


Patti S. Hart, CEO Eric P. Tom, COO Patti S. Hart, Pres. Patrick W. Cavanaugh, CFO/Exec. VP Eric P. Tom, Exec. VP-North American Mktg. & Sales Christopher J. Satchell, Exec. VP-R&D Christopher J. Satchell, CTO Robert Melendres, Chief Legal Officer/Corp. Sec. Patrick W. Cavanaugh, Treas. Philip G. Satre, Chmn. Paulus Karskens, Pres., Int'l

Phone: 775-448-7777 Fax: 775-448-0777 Toll-Free: 866-296-4232 Address: 9295 Prototype Dr., Reno, NV 89521 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $1,987,200 2010 Profits: $186,000 U.S. Stock Ticker: IGT 2009 Sales: $2,091,600 2009 Profits: $126,800 Int’l Ticker: Int’l Exchange: 2008 Sales: $2,499,000 2008 Profits: $328,000 Employees: 4,900 2007 Sales: $2,621,400 2007 Profits: $508,200 Fiscal Year Ends: 9/30 2006 Sales: $2,511,700 2006 Profits: $473,600 Parent Company:




Profit Sharing: Y


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IO INTERACTIVE

www.ioi.dk



Y







IO Interactive (IOI), a subsidiary of leading video game company Square Enix, is a video game developer based in Denmark. The company specializes in producing mulitplatform games in the third-person stealth/shooter genre. Its titles include the Hitman series, which includes four installments: Hitman: Codename 47, released in 2000 for Windows PCs; Hitman 2: Silent Assassin, released in 2002 for Windows, Sony’s PlayStation 2 (PS2), Microsoft’s Xbox and Nintendo’s GameCube; Hitman: Contracts, released in 2004 for Windows, PS2 and Xbox; Hitman: Blood Money, released in 2006 for Windows, PS2, Xbox and Xbox 360; and Hitman 5, currently in development and planned for release in late 2011. IOI’s other games include Freedom Fighters (2003) for Windows, PS2, Xbox and GameCube; Kane & Lynch: Dead Men (2007) for Windows, PlayStation 3 (PS3) and Xbox 360; Mini Ninjas (2009) for Windows, PS3, Xbox 360 and Nintendo’s Wii; and Kane & Lynch 2: Dog Days (2010) for Windows, PS3 and Xbox 360. IOI offers its employees 30 days paid holiday annually; 50% reimbursement for gym memberships; and free breakfast and lunch daily from the IOI canteen.

BRANDS/DIVISIONS/AFFILIATES: Hitman Kane & Lynch Mini Ninjas Freedom Fighters Square Enix

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Niels Jorgensen, Gen. Mgr. Christoffer Kay, CFO Janos Flosser, Chief Creative Officer

Phone: 45-33-73-29-00 Fax: 45-33-33-02-15 Toll-Free: Address: Kalvebod Brygge 35 - 37, Copenhagen, V 1560 Denmark

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: SQUARE ENIX




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JAGEX LTD

www.jagex.com



Y






TYPES OF BUSINESS: Online Multiplayer Gaming Mobile Video Games

Jagex Ltd., based in Cambridge, England, is an independent video game developer and publisher. The firm has created numerous online games, including the massively multiplayer online role-playing game (MMORPG) RuneScape, which has over 156 million registered users worldwide; the massively multiplayer online real-time strategy (MMORTS) War of Legends; another massively multiplayer online (MMO) game, Planetarion, which sets the player in control of a planet; strategy games Steel Sentinels, Armies of Gielinor and Arcanists; and the soccer game Kickabout League. The firm also developed the online game portal FunOrb, which features over 40 games in single-player or multiplayer formats. In addition to its online games, the firm has begun to develop mobile games, primarily for Apple’s iOS. These include Star Cannon, Undercroft, Miner Disturbance and Bouncedown. Jagex offers its employees free private healthcare; a free gym membership; flexible working hours; fresh fruit daily; free bicycle repair for bike commuters; discounts at certain local establishments; an on-site game room, LAN café and kitchen; and childcare vouchers.

BRANDS/DIVISIONS/AFFILIATES: RuneScape War of Legends Planetarion FunOrb Steel Sentinels Undercroft Miner Disturbance Bouncedown


Mark Gerhard, CEO Rob Smith, COO Laura Hare, Head-Human Resources Nick Thompson, CTO Peter Lorenz, Head-Bus. Dev. Adam Tuckwell, Head-Corp. Comm. & Public Rel.

Phone: 44-844-500-6699 Fax: Toll-Free: Address: St. John's Innovation Centre, Cowley Rd., Cambridge, CB4 0WS UK

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KAIXIN001 (HAPPY NETWORK)

www.kaixin001.com



Y Y






TYPES OF BUSINESS: Social Networking Site Text Messaging Entertainment Shopping Gaming

Kaixin001 (known as Happy Network) is a Chinese social networking web site. The service boasts over 90 million registered users, mostly of which are in China. The Happy Network platform allows users to share messages, moods, photos and other content with designated friends, family and colleagues. The company also offers social games, which are created by third party developers, and a social commerce shopping service. The games, along with other applications, are developed through Happy Network's application programming interface (API). Users can also follow celebrities and popular brands, which have verified accounts that are used to interact with fans. Additional features include a one gigabyte online hard drive, a music locker sharing service and a blogging platform. The company gains a significant amount of its revenue through advertising, which can be calibrated to target specific users based on age, gender and other characteristics. Happy Network’s services are fully accessible through a variety of different mobile platforms, including Apple’s iOS, Android, Symbian, text messages and other services.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Chengbing Hao, CEO

Phone: 400-6115-001 Fax: Toll-Free: Address: 10 N. 2nd St., 12th Fl., Tai Peng Bldg., Beijing, 100080 China

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KOCH MEDIA GMBH

www.kochmedia.com



Y Y



Y Y




TYPES OF BUSINESS: Multimedia Sales, Marketing & Distribution Video Games Software Development

Koch Media GmBH is a German publisher and distributor of computer software, games and DVDs. The company has subsidiary locations in the Netherlands, Sweden, the U.K., Italy, Switzerland, Austria, France, Spain and the U.S. It produces original content and distributes the products of other companies through its numerous partnerships, which include Nintendo, Nero, Kaspersky Labs, Cyberlink and AVG Technologies. The company offers media for a variety of different formats, including personal computers; the Sony PSP, PS2 and PS3; Microsoft Xbox 360; and the Nintendo DS and Wii. Its personal computer offerings focus primarily on service software such as DVD authoring programs and other media-related production content; antivirus software; educational software; financial software; travel software; and office productivity templates and add-ons. Koch Media’s video games are produced by its subsidiary developer, the U.S.-based studio Deep Silver. Deep Silver’s recent titles include S.T.A.L.K.E.R.: Clear Sky, Sacred 2: Fallen Angel, Cursed Mountain and Risen. The company also distributes, markets and sells titles produced by other studios. The firm’s film products include more than 800 pictures from multiple different genres produced by companies like Spirit Media GmbH and Black Hills Pictures GmbH, as well as major Hollywood and television productions. Koch Media also offers products in digital form and as hard copies through its retail service Softunity.

BRANDS/DIVISIONS/AFFILIATES: Deep Silver Softunity

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Klemens Kundratitz, CEO Reinhard Gratl, CFO Dietmar Tonges, Head-Sales Stefan Kapelari, Head-IT

Phone: 49-89-24245-0 Fax: 49-89-24245-100 Toll-Free: Address: Lochhamer Strasse 9, Munich, D-82152 Germany

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KONAMI CORP

www.konami.co.jp



Y

Y Y






TYPES OF BUSINESS: Software-Games Toys Arcade Games Mobile Phone Media Content Sports Clubs Health & Fitness Products Casino Games Casino Management Systems

Konami Corp., founded in 1969, primarily produces entertainment products. It operates in three segments: Digital Entertainment, which accounts for 54.4% of revenues; Health & Fitness, 32.5%; and Gaming & Systems, 7.6%.; with the remaining 5.5% coming from other operations. The digital entertainment business produces video and computer games, as well as other entertainment products, including arcade games, game strategy guide books, action figures, mobile content and trading card games. Some of its game titles include the Metal Gear, Pro Evolution Soccer, Castlevania, Dance Dance Revolution and Silent Hill franchises; it also markets the Yu-Gi-Oh video game series and the related trading card game. The health and fitness segment operates health clubs in Japan and also manufactures and markets health-related products. During 2010, this segment owned and operated 211 fitness clubs with roughly 900,000 members, while managing 116 additional clubs owned by third parties. Its health-related products range from exercise machines to nutritional supplements. Lastly, the gaming and systems business manufactures gaming equipment (and slot machines in particular), and is licensed to sell these products to casinos in all Australian territories and states, as well as in various parts of the U.S. and Canada. This division also sells electronic casino management systems, which offer casinos real-time monitoring and management of slot machines and cash handling systems. The company maintains 20 domestic and international subsidiaries focused on different business areas. Japanese subsidiaries include Konami Digital Entertainment Co., Ltd.; Konami Sports & Life Co., Ltd.; and Konami Real Estate, Inc. Primary U.S.-based subsidiaries include Konami Digital Entertainment, Inc., which sells video games, toys and hobby products in North America, and Konami Gaming, Inc., which focuses on the production and sale of casino gaming machines. In 2010, the company released approximately 61 new software titles, mostly for leading home and portable game platforms.

BRANDS/DIVISIONS/AFFILIATES: Metal Gear Castlevania Silent Hill Yu-Gi-Oh! Konami Digital Entertainment Co., Ltd. Konami Sports & Life Co., Ltd. Konami Digital Entertainment, Inc. Konami Gaming, Inc.


Kagemasa Kozuki, CEO Kagemasa Kozuki, Pres. Noriaki Yamaguchi, CFO/Exec. VP Sadaharu Kitaya, Gen. Mgr.-Sales & Mktg. Div. Mineaki Yoshiba, Corp. Officer-Human Resources Akira Tamai, Corp. Finance & Acct. Officer Kazumi Kitaue, Chmn./Pres., Konami Digital Entertainment, Inc. Toshimitsu Ohishi, Exec. VP-Konami Sports Corp. Tetsu Sakamoto, Corp. Officer-Gaming & System Bus. Kimihiko Higashio, Exec. VP Kagemasa Kozuki, Chmn.

Phone: 81-3-5770-0573 Fax: 81-3-5412-3300 Toll-Free: Address: 9-7-2, Akasaka, Minato-ku, Tokyo, 107-8323 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $2,817,541 2010 Profits: $143,100 U.S. Stock Ticker: KNM 2009 Sales: $3,153,527 2009 Profits: $110,699 Int’l Ticker: 9766 Int’l Exchange: Tokyo-TSE 2008 Sales: $2,968,380 2008 Profits: $183,102 Employees: 13,136 2007 Sales: $2,374,240 2007 Profits: $137,323 Fiscal Year Ends: 3/31 2006 Sales: $2,231,523 2006 Profits: $195,863 Parent Company:

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LENOVO GROUP LIMITED

www.lenovo.com



Y Y Y

Y Y






TYPES OF BUSINESS: Manufacturing-PCs Servers Notebook Computers Handheld Computers Peripherals Cellular Phones

Lenovo Group Limited is one of the largest PC manufacturers in China, with 28.8% market share. The company manufactures its own line of PCs, notebook computers, printers, servers, handheld computers and cellular phones, marketing its products in 160 countries. Its key products continue to be notebook computers, sales of which accounted for 63% of its 2010 total. Desktop computers and other products represented 35% and 2%, respectively. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China, and Morrisville, North Carolina. It has manufacturing centers in Beijing, Huiyang Shenzhen and Shanghai China, Greensboro North Carolina, Pondicherry India and Monterrey Mexico. Its principal operations are located in Morrisville, Beijing and Singapore. IBM has less than 5% interest in the firm. Under an agreement with IBM, Lenovo is the preferred supplier of PCs to IBM and is allowed to use the IBM brand, including the Think brand. Legend Group Holdings, which is controlled by the Chinese government, owns a 42% stake in the firm. In 2010, sales in China represented 47% of its total, while sales to mature markets (including Europe and North America) were 37% and sales to emerging markets (including India, Southeast Asia and Latin America) were 16%. In January 2010, the firm reacquired the shares of Lenovo Mobile, a leader in the Chinese mobile Internet market. In June 2010, it introduced the IdeaPad Y560d, its first laptop with a 3D display. Employees are offered health plans; retirement and savings plans; discounts on fitness centers; and an employee discount program, which allows employees, as well as their friends and families to buy discounted Lenovo computers and accessories.

BRANDS/DIVISIONS/AFFILIATES: Legend Group Limited Legend Group Holdings International Business Machines Corp (IBM) Thinkpad ThinkVantage Toolbox ThinkCentre Innovation Design Center Lenovo Mobile


Yuanqing Yang, CEO Rory Read, COO Rory Read, Pres. Wai Ming Wong, CFO/Sr. VP David Roman, Chief Mktg. Officer/Sr. VP Kenneth Dipietro, Sr. VP-Human Resources Xiaoyan Wang, CIO/Sr. VP Zhiqiang He, CTO/Sr. VP Jun Liu, Sr. VP-Prod. Group Michael O'Neill, General Counsel/Sr. VP Robert Cones, Sr. VP-Oper. Qiao Jian, VP-Corp. Strategy & Planning Robert Cones, Sr. VP-Web Sales Peter Bartolotta, Sr. VP-Global Svcs. Milko Van Duijl, Sr. VP-Mature Markets Shaopeng Chen, Sr. VP-Emerging Markets Dion Weisler, VP-Bus. Oper. Chuanzhi Liu, Chmn. Rory Read, Acting Pres., Latin America Gerry P. Smith, Sr. VP-Global Supply Chain

Phone: Fax: 877-411-1329 Toll-Free: 866-458-4465 Address: 1009 Think Pl., Morrisville, NC 27560 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $16,604,800 2010 Profits: $129,400 U.S. Stock Ticker: LNVGY 2009 Sales: $14,901,400 2009 Profits: $-226,400 Int’l Ticker: Int’l Exchange: 2008 Sales: $16,352,000 2008 Profits: $2,450,000 Employees: 22,205 2007 Sales: $13,978,000 2007 Profits: $1,887,000 Fiscal Year Ends: 3/31 2006 Sales: $13,276,000 2006 Profits: $1,858,000 Parent Company:




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LG ELECTRONICS INC

www.lg.com



Y Y Y






TYPES OF BUSINESS: Manufacturing-Electronics Cellular Handsets Telecommunications Equipment Computer Products Home Appliances & Electronics Security Systems Displays Audio Systems

LG Electronics, Inc. is a Korean manufacturer of telecommunications equipment, home appliances, televisions, audio equipment, security systems and computer products. The company has four lines of business: Home Entertainment, Mobile Communications, Home Appliance and Air Conditioning & Energy Solutions. The Home Entertainment division manufactures plasma screen, liquid crystal display (LCD), high definition, flat panel and projection TVs, as well as notebook computers, optical storage devices, monitors and DVDs. Its Mobile Communications division produces UMTS (WCDMA), CDMA and GSM mobile handsets. The division also manufactures wireline telephones, wireless telephone networking equipment, Voice-over Internet Protocol (VoIP) equipment and telecommunications mainframes. LG’s Home Appliance division manufactures home appliances for home ubiquitous networking including refrigerators, dish washers, washers and dryers, ovens and vacuum cleaners. In addition, the company is a leading global supplier of home appliance components such as washing machine motors. The firm’s Air Conditioning & Energy Solutions division manufactures air conditioners and dehumidifiers, as well as solar energy equipment and LED lighting. The firm has offices throughout Asia, Europe, Africa, the Middle East, Latin America and North America. LG maintains a focus on R&D activities, with dozens of research centers worldwide, including the LG Electronics Institute of Technology in Seoul, Korea. In September 2010, the firm announced plans to enter the water treatment market, concentrating on the development of advanced membrane filtration systems.

BRANDS/DIVISIONS/AFFILIATES: LG Electronics Institute of Technology


Koo Bon-Joon, CEO/Vice Chmn. David Jung, CFO/Exec. VP Dermot J. M. Boden, Chief Mktg. Officer/Exec. VP Peter A. Stickler, Chief Human Resources Officer/Exec. VP Skott Ahn, CTO Bradley A. Gambill, Chief Strategy Officer/Exec. VP Hwan Yong Nho, Pres./CEO-Air Conditioning Co. Young-Ha Lee, Pres./CEO-Home Appliance Co. James N Shad, Pres./CEO-LG Electronics North America Soon Kwon, Exec. VP/CEO-Business Solutions Co. Bon Moo Koo, Chmn. James Kim, Pres./CEO-LG Electronics, Europe Thomas K. Linton, Chief Procurement Officer/Exec. VP

Phone: 82-2-3777-3427 Fax: 82-2-3777-3428 Toll-Free: Address: LG Twin Towers, 20 Yeouido-dong, Yeoungdeungpogu, Seoul, 150-721 Korea

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $51,070,600 2010 Profits: $1,123,900 U.S. Stock Ticker: 2009 Sales: $50,830,000 2009 Profits: $2,095,340 Int’l Ticker: 066570 Int’l Exchange: Seoul-KRX 2008 Sales: $57,965,000 2008 Profits: $401,700 Employees: 2007 Sales: $25,298,000 2007 Profits: $1,315,000 Fiscal Year Ends: 12/31 2006 Sales: $24,263,000 2006 Profits: $223,000 Parent Company:




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LINDEN LAB

lindenlab.com



Y






TYPES OF BUSINESS: Online Gaming Forum

Linden Lab is the creator of Second Life, an online collaborative 3D virtual environment that users from across the globe can develop and inhabit. Linden has office locations in the U.S., the U.K. and Singapore. Users of Second Life are called Residents, and with a Premium Second Life Account they have the opportunity to create an avatar, purchase virtual land with a stipend of Linden Dollars, interact with other Residents and create virtual objects ranging from cars to buildings. While the first Basic account is free, Premium Second Life accounts start at $9.95 a month and are required for purchasing virtual land. A Second Life account includes access to an avatar personalization tool as well as building tools using geometric primitives and scripting language, adding functionality to created objects. Once an object has been built, its creator has intellectual property (IP) rights to it and can sell it to other Residents. LindeX, Second Life’s official Linden Dollar exchange, can exchange Linden Dollars for real currency. Residents also provide tutorials for creating objects in Second Life. Teen Second Life is the company’s online environment designed for users aged 13-17. Once a user turns 18, they are transferred to Second Life, along with all of their content. The technology platform for Second Life, Second Life Grid, includes simulation processes, asset storage and software. Second Life differs from a typical massively multiplayer online role playing game (MMORPG) in that it provides nearly unlimited interactive and creative freedom, as well as providing its users with the opportunity to retain IP rights over creations. The Resident population of Second Life is roughly 21 million. In June 2010, the firm announced a strategic restructuring plan to focus on its consumer business, with planned employment reduction of approximately 30%. Employees are offered medical, dental and vision insurance; and tuition reimbursement.

BRANDS/DIVISIONS/AFFILIATES: Second Life Teen Second Life Second Life Grid Linden Dollars LindeX


Rod Humble, CEO Bob Komin, COO Bob Komin, CFO Kim Salzer, VP-Mktg. Sandy Gould, VP-Human Resources & Organizational Dev. Frank Ambrose, Sr. VP-Global Tech. Lisa Berry, General Counsel Philip Rosedale, Chmn.

Phone: 415-243-9000 Fax: 415-243-9045 Toll-Free: Address: 945 Battery St., San Francisco, CA 94111 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 300 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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LINKEDIN CORP

www.linkedin.com





Y




TYPES OF BUSINESS: Business-Oriented Social Networking Advertising Services Recruiting Tools

LinkedIn Corp. is an online social networking site targeting the business and professional community. Through its web site, LinkedIn.com, users can post profiles, connect with coworkers, post resumes and search for job openings. Other features on the site include Company Pages, which allows companies to showcase brands and products; and a suite of products for corporate recruitment initiatives, including sourcing and pipelining, a referral engine, career pages and recruitment ads. The site generates revenue through ad sales, user subscription fees on premium accounts and enterprise hiring software licensing fees. Its membership base exceeds 90 million users, with over half of those users outside the U.S. It is available in English, French, German, Italian, Portuguese and Spanish. It is currently expanding its international scope, opening offices in London, Amsterdam and Mumbai. In August 2010, it agreed to acquire mSpoke, a media technology startup. In September 2010, it agreed to acquire ChoiceVendor, a startup that provides real-world ratings and reviews of business-to-business service providers in more than 70 categories across the U.S. In 2011, the company held an IPO valued at an estimated $8.9 billion. LinkedIn’s employees receive medical, dental and vision coverage; life insurance; disability coverage; a 401(k); referral bonuses; public transportation reimbursement; and access to an on-site café and gym.

BRANDS/DIVISIONS/AFFILIATES: LinkedIn.com mSpoke ChoiceVendor


Jeff Weiner, CEO Steve Sordello, CFO/Sr. VP Mike Gamson, Sr. VP-Global Sales Steve Cadigan, VP-People Oper. David Henke, Sr. VP-Eng. Erika Rottenberg, General Counsel/VP/Sec. David Henke, Sr. VP-Oper. Robby Kwok, Head-Corp. Dev. Deep Nishar, Sr. VP-Prod. & User Experience Hari V. Krishnan, Country Mgr.-India Eugenie van Wiechen, Country Mgr.-Netherlands Jonathan Lister, Country Mgr.-Canada Reid Hoffman, Exec. Chmn. Ariel Eckstein, Managing Dir.-Hiring Solutions, Europe

Phone: 650-687-3600 Fax: Toll-Free: Address: 2029 Stierlin Ct., Mountain View, CA 94043 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $230,000 2010 Profits: $ U.S. Stock Ticker: LNKD 2009 Sales: $165,000 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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LOCATION LABS

location-labs.com

Industry Group Code: 511210C Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:


Y Y






TYPES OF BUSINESS: Location-Based Mobile Software GPS-Based Cell Phone Services City Directories & Mapping Applications Privacy Software

Location Labs, formerly WaveMarket, is a location based services (LBS) firm based near San Francisco in Emeryville, California. Location Labs is backed by leading venture capital firms including Draper Fisher Jurvertson, QUALCOMM Ventures, BlueRun Ventures and Intel Capital. The company is utilizing location based techniques to provide a full spectrum of services. Location Labs’ Universal Location Service partners with wireless companies including AT&T, Sprint and T-Mobile to locate and communicate with more than 250 million smartphones and cellphones. The firm is also involved in geofencing, the practice of setting virtual boundaries around a physical location and targeting mobile device users within those areas. Moreover, the company offers Privacy Management, a privacy tool that enables users to limit or block location information via short message service (SMS), mobile web or web portals. In addition, Location Labs continues to offer the former WaveMarket’s Family Finder, which allows parents to keep track of their children via personal computers and GPSenabled devices. In November 2010, Location Labs launched a new smartphone platform called Sparkle that provides developers, carriers and handset manufacturers with next-generation location, security, call and data controls. Sprint announced plans to pre-load Sparkle on its future smartphones. Employees of the firm are offered medical, dental and life insurance.

BRANDS/DIVISIONS/AFFILIATES: Family Finder WaveMarket Draper Fisher Jurverston BlueRun Ventures Intel Capital QUALCOMM Ventures Sparkle Universal Location Service


Tasso Roumeliotis, CEO Joel Grossman, VP-Mktg. Scott A. Hotes, CTO Joel Grossman, VP-Prod. Mgmt. Scott A. Hotes, VP-Eng. Akash Agarwal, Sr. VP-Bus. Dev. Akash Agarwal, Sr. VP-Platform Products Jason M. Finkelstein, VP-Developer Platform

Phone: Fax: Toll-Free: Address: 5858 Horton St., Ste. 250, Emeryville, CA 94608 US

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LOOPT INC

www.loopt.com



Y






TYPES OF BUSINESS: Online Publishing, Services & Niche Portals GPS Based Social Networking

Loopt, Inc. is a provider of Global Positioning Systems (GPS) for cell phones with features that also allow users to share location updates, geo-tagged folders and comments on social networking communities and blogs, such as Facebook and Twitter. The company’s service, Loopt, is available on devices from most wireless networks, including Sprint, Verizon, Boost Mobile, AT&T, Nextel, and T-Mobile, as well on the Apple iPhone, iPad and the Blackberry. Loopt Mix is a beta feature exclusively available for the iPhone and iPod touch, and offers users a customized public profile that connects them to local people who share similar interests. Loopt Pulse, designed for the iPad, provides real-time information on local events, restaurants, concerts and movies, such as photos, map views, reviews, directions and music clips. Loopt Pulse also allows customers to share information and recommendation with their friends. Loopt Star, the company’s most recent product, is a mobile rewards game that allows users to collect rewards such as free music and special offers. The firm’s services provide privacy features that allow users to share information with only the people and social networks that they choose. Users can also turn off or turn on location sharing at anytime. The system also sends privacy reminders to customer’s handsets after registration. The company has more than 3 million registered users.

BRANDS/DIVISIONS/AFFILIATES: Loopt Loopt Mix Loopt Pulse Loopt Star


Sam Altman, CEO Steve Boom, Pres. Susan Doherty, VP-Mktg. Nick Sivo, CTO Brian Knapp, Chief Admin. Officer Brian Knapp, VP-Bus. Dev. Alok Deshpande, Chief Software Architect/Co-Founder

Phone: 650-988-9811 Fax: Toll-Free: 877-566-7863 Address: 590 W. El Camino Real, Mountain View, CA 94040 US

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LUCASARTS ENTERTAINMENT COMPANY LLC

www.lucasarts.com



Y



Y Y




TYPES OF BUSINESS: Computer Software-Games Online Retail

LucasArts Entertainment Company LLC, a subsidiary of Lucasfilm, Ltd., produces interactive entertainment software for personal computers (PC) and videogame consoles. The firm has developed and published more than 200 video game titles. The company was founded in 1982 by George Lucas to produce games with the Star Wars and Indiana Jones brand names. Today there are more than 150 game titles in these series. Current releases include Star Wars Battlefront: Elite Squadron and LEGO Indiana Jones 2: The Adventure Continues. Past titles include LEGO Star Wars; LEGO Indiana Jones; and Indiana Jones and the Staff of Kings. LucasArts’ Star Wars franchise has been highly successful, particularly Star Wars: Knights of the Old Republic developed in collaboration with BioWare Corp. Following its success, the company released a slew of new titles, including Republic Commando; Knights of the Old Republic II; and Galaxies: Jump to Lightspeed, a massively multiplayer online (MMO) game. Other titles include Fracture; Thrillville; Armed and Dangerous; Secret Weapons Over Normandy; Lucidity; and The Secret of Monkey Island: Special Edition. The company offers its games and game paraphernalia for direct sale on its web site, Store.lucasarts.com. Titles released in 2010 include LEGO Star Wars III: The Clone Wars; Monkey Island 2 Special Edition: LeChuck’s Revenge; and Star Wars: The Force Unleashed II.

BRANDS/DIVISIONS/AFFILIATES: Lucasfilm Ltd LEGO Indiana Jones LEGO Star Wars Indiana Jones and the Staff of Kings Star Wars: The Force Unleashed Fracture Star Wars, The Clone Wars: Jedi Alliance Review Monkey Island


Paul Meegan, Pres. Nell O'Donnell, Associate General Counsel Kevin Parker, VP-Finance Mary Bihr, VP-Global Publishing George Lucas Jr., Chmn.

Phone: 415-746-8000 Fax: Toll-Free: Address: 1110 Gorgas Ave., San Francisco, CA 94129 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 4/30 2006 Sales: $ 2006 Profits: $ Parent Company: LUCASFILM LTD




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MACHINEWORKS NORTHWEST LLCwww.machineworksnorthwest.com Industry Group Code: 511210G Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:


Y






TYPES OF BUSINESS: Mobile Phone Applications PC Video Games PDA Video Games

MachineWorks Northwest LLC creates, develops and publishes video games primarily for smartphones. Based in Salem, Oregon, the firm has developed numerous games, including licensed titles. Its games include action-adventure titles such as Duke Nukem Mobile 3D, Prey Mobile, Stargate SG-1 and Duke Nukem Mobile: Bikini Project; sports titles such as Rocky Boxing and a series of 3D hunting titles; and other games such as Guitar Hero: World Tour Mobile and Don’t Forget the Lyrics, based on the TV game show. In addition to games for smartphones, MachineWorks has developed several titles for PDAs and PCs, including Doom for Pocket PC; Empire of the Undead; Cockpit Master, a flight simulator; Carnivorous; Opening Weekend, a series of hunting games; and the 3D Hunting series. The firm actively seeks partnerships with game designers and developers to co-develop and publish new games for Apple’s iOS, Google’s Android and the Windows Mobile platforms.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Andreas Vasen, CEO Ben Milstead, CTO

Phone: 503-581-4840 Fax: Toll-Free: Address: 1813 Boulder Ridge Court, Salem, OR 97304 US

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MAINGEAR CORP

www.maingear.com



Y







MAINGEAR Corp., based in New Jersey, builds PC systems such as desktops, laptops, PC workstations, small form factor PCs and media center PCs. These products are also designed, and can be customized, for video game applications. The company’s PC products are divided into four categories: desktops, notebooks, small form factor and home theater media centers. Custom built desktop systems include the FI3I, VYBE and X-CUBE brands. Notebooks include the CLUTCH-13 13 inch display; the CLUTCH-15, EX-L 15 and ALT-15 15 inch displays; and the EX-l7, ALT-17 and TITAN-17 display. The small form factor PC includes the X-CUBE brand. The AXESS-HD is the company’s home theater media center product. Another product designed specifically for games is the MAINGEAR 3D Play PC, which includes 3D accelerators from NVIDA, as well as active shutter 3D glasses. The firm also builds graphics processing units (GPUs) designed to work specifically with Adobe programs.

BRANDS/DIVISIONS/AFFILIATES: FI3I VYBE X-CUBE CLUTCH-13 ALT-17 EX-L 15 TITAN-17 AXESS-HD

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Wallace Santos, CEO Chris Morley, CTO Jonathan Magalhaes, VP

Phone: Fax: 908-620-9065 Toll-Free: 888-624-6432 Address: 206 Market St., Kenilworth, NJ 07033 US

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MAJESCO ENTERTAINMENT COMPANY www.majescoentertainment.com



Y Y






TYPES OF BUSINESS: Video Game Development & Publishing

Majesco Entertainment Company is a provider of video game products. The firm primarily serves the family oriented, mass-market consumer. The company sells its products primarily to large retail chains, specialty retail stores, video game rental outlets and distributors. Majesco Entertainment Company publishes video games for nearly all major current generation interactive entertainment hardware platforms, including Nintendo’s DS, DSi and Wii; Sony’s PlayStation 3, or PS3, and PlayStation Portable (PSP); Microsoft’s Xbox 360; and the personal computer (PC). In addition, the firm publishes games for several digital platforms, including mobile platforms such as iPhone, iPad and iPod Touch; and online platforms such as Facebook. The firm collaborates and enters into agreements with content providers and video game development studios for the creation of its video games. The company’s most popular game, Cooking Mama, has sold over eight million units across eight stock keeping units. Other games include Cooking Mama 2: Dinner with Friends; Cooking Mama 3: Shop and Chop; Gardening Mama; Crafting Mama; Babysitting Mama; Cooking Mama: Cook Off; and Cooking Mama: World Kitchen. Majesco Entertainment Company also licenses the rights to content from developers or media entertainment firms for games such as Zumba Fitness, Age of Empires, Cake Mania, Jillian Michaels, Nancy Drew, Tetris, Night at the Museum and Alvin and the Chipmunks: The Squeakquel.

BRANDS/DIVISIONS/AFFILIATES: Cooking Mama Cooking Mama 2: Dinner with Friends Cooking Mama 3: Shop and Chop Gardening Mama Crafting Mama Babysitting Mama Cooking Mama: Cook Off Cooking Mama: World Kitchen


Jesse Sutton, CEO Michael Vesey, CFO Christina Glorioso, Chief Mktg. Officer Joseph Sutton, Exec. VP-R&D Chris Gray, Sr. VP-Prod. Adam Sultan, General Counsel/Corp. Sec. Adam Sultan, Sr. VP-Bus. & Legal Affairs Jason Dutton, VP-Europe

Phone: 732-225-8910 Fax: Toll-Free: Address: 160 Raritan Ctr. Pkwy., Edison, NJ 08837 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $75,648 2010 Profits: $- 972 U.S. Stock Ticker: COOL 2009 Sales: $94,452 2009 Profits: $-7,189 Int’l Ticker: Int’l Exchange: 2008 Sales: $63,887 2008 Profits: $3,352 Employees: 70 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 10/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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MATRIX SOFTWARE

www.matrixsoft.co.jp



Y







Matrix Software is an independent video game developer based in Tokyo. The firm specializes in producing games for both portable, hand-held consoles, such as Sony’s PSP and Nintendo’s DS, and cellular and smartphones. It has partnered with several of the leading video game publishers to develop new titles for existing game franchises, including the development of several installments of the Final Fantasy series for Square Enix. Specific titles within the Final Fantasy series Matrix Software developed are Final Fantasy III and IV for Nintendo’s DS; Final Fantasy IV: The After Years for mobile phones and Nintendo’s WiiWare; and, most recently, Final Fantasy: The 4 Heroes of Light for the DS. Other games the company has developed include Alundra; Nectaris: Military Madness; Tomeko: The Last Hope; Dual Hearts; Dragon Quest V; One Piece Gear Spirit; Cluster Edge; Avalon Code; and Nostalgia.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kohsuke Ohori, Pres.

Phone: Fax: Toll-Free: Address: Hygeia 13th Fl. 2-44-1 Kabukicho, Shinjuku-ku, Tokyo, 160-0021 Japan

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MICROSOFT CORP

www.microsoft.com

Industry Group Code: 511210I Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:


Y Y Y

Y Y Y Y Y



Y Y Y Y

Telecommunications: ISP: Cellular Service: Y Other:



TYPES OF BUSINESS: Computer Software Personal Communications Services Video Games Systems Mobile Communications Voice-Enabled Mobile Search Internet Search Engine E-Mail Services Instant Messaging

Microsoft Corp. develops, manufactures and supports software for a wide range of computing devices. The company operates in five segments: Windows and Windows Live; Server and Tools; Online Services Business; Microsoft Business Division; and Entertainment and Devices Division. The Windows and Windows Live segment provides the premium and standard-edition Windows operating systems; maintains the Windows Live service; and develops the Internet Explorer browser. The company’s latest operating system is Windows 7. Other products in this segment include Windows Vista, Windows XP and Tablet PC Edition. The Server and Tools segment licenses products, applications, tools, content and services related to Windows server products and operating systems. The division offers the Windows Server operating system, Microsoft SQL Server, Visual Studio and System Center products, among others. The Online Services Business segment consists of an online advertising platform and provides personal services including Bing; Microsoft adCenter; MSN; and Atlas online tools for advertisers and publishers. The Microsoft Business Division offers the Microsoft Office and Office Web Apps systems, as well as Microsoft Dynamics business services. The Entertainment and Devices Division is responsible for developing, producing and marketing Xbox 360 video game systems, including consoles and accessories; Xbox LIVE; the Zune digital music and entertainment platform; PC software games; the Mediaroom Internet television software; and Windows Automotive. In October 2010, the company acquired Canesta, Inc., a developer of 3D sensing technologies. In November 2010, the company launched the Xbox Kinect, an advanced camera-based accessory for the Xbox 360; and Windows Phone 7, a new operating system for smartphone devices. In May 2011, the company agreed to acquire Skype for $8.5 billion. Microsoft offers its employees health, dental and vision coverage; on-site health screenings; health club memberships; cigarette smoking cessation programs; adoption assistance; childcare service discounts; autism behavioral therapy; a 401(k) plan; an employee stock purchase plan; charitable gift matching; tuition assistance; and online training programs.

BRANDS/DIVISIONS/AFFILIATES: Xbox 360 Microsoft Windows 7 Microsoft Office Xbox Kinect Microsoft Windows Phone 7 MSN Microsoft Windows XP Microsoft Dynamics


Steve Ballmer, CEO B. Kevin Turner, COO Peter Klein, CFO Mich Mathews, Sr. VP-Central Mktg. Group Lisa Brummel, Sr. VP-Human Resources Craig Mundie, Chief Research Officer Eric Rudder, Sr. VP-Tech. Strategy Brad Smith, General Counsel/Sr. VP-Legal/Sec. Craig Mundie, Chief Strategy Officer Qi Lu, Pres., Online Svcs. Div. Steven Sinofsky, Pres., Windows & Windows Live Div. Kurt DelBane, Pres., Microsoft Office Div. Andrew Lees, Pres., Mobile Comm. Bus. Don A. Mattrick, Pres., Interactive Entertainment Bus. Bill Gates, Chmn. Jean-Philippe Courtois, Pres., Microsoft Int'l

Phone: 425-882-8080 Fax: Toll-Free: 800-642-7676 Address: 1 Microsoft Way, Redmond, WA 98052-7329 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $62,484,000 2010 Profits: $24,098,000 U.S. Stock Ticker: MSFT 2009 Sales: $58,437,000 2009 Profits: $14,569,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $60,420,000 2008 Profits: $17,681,000 Employees: 89,000 2007 Sales: $51,122,000 2007 Profits: $14,065,000 Fiscal Year Ends: 6/30 2006 Sales: $44,282,000 2006 Profits: $12,599,000 Parent Company:




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MINICLIP SA

www.miniclip.com



Y






TYPES OF BUSINESS: Online Video Game Development

Miniclip SA provides access to casual social online games and other entertainment content through the miniclip.com portal. The company’s web site, which receives over 65 million unique visitors per month, provides exclusively published games, as well as access to games created by third-party developers. Miniclip.com features hundreds of games, many of which are free to play, while others require subscription fees. Some of its most popular games include Fragger, RuneScape, Free Realms, Disney’s Club Penguin, Habbo Hotel and Dofus, among others. The site is available in a number of different languages, including English, French, Spanish, German, Portuguese Brazilian, Italian, Polish, Khmer, Romanian, Hungarian, Korean, Chinese, Turkish and Japanese. Miniclip has added a social networking feature to its site that allows players to create avatars and interact with other users. Additionally, the firm has begun creating games for the mobile gaming market, releasing several titles for Apple’s iOS and Google’s Android platform.

BRANDS/DIVISIONS/AFFILIATES: Miniclip.com

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Robert Small, CEO

Phone: 866-281-6831 Fax: Toll-Free: 866-281-6831 Address: Case Postale 2671, Neuchatel, 2001 Switzerland

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MIXI INC

mixi.co.jp



Y



Y




TYPES OF BUSINESS: Social Networking & Advertising Services

Mixi, Inc. is an information technology company that provides Internet networking and advertising services. The company operates via its two segments that include its Internet networking service and its employment advertisement business. Mixi is the company’s social networking site that offers users the options of creating personal profiles, participating in common interest discussion boards and blogging through Mixi Diary. The site’s Mixi Appli features thousands of interactive applications that are also available for download on users’ mobile phones. The social networking site is one of Japan’s largest, with over 21.6 million users, who together log over 15 billion views per month. This also makes the site popular with advertisers who use the site as a vehicle to display highly targeted ads, from which the site generates the majority of its revenue. The employment advertising segment consists of the company’s job board, Find-Job.net; the site is multi-lingual and is mainly for those in IT and related fields. The site allows job seekers to create and store anonymous resumes that are searchable by potential employers. Mixi also offers Internet service in China through it subsidiary Aki Network Technology Co, Ltd, as well as the Chinese social networking site Shanghai Mixi. The company recently purchased minority stakes in Community Factory, Inc.; Pikkle; and Soratobu, Inc.

BRANDS/DIVISIONS/AFFILIATES: Find-Job.net Aki Network Technology Co, Ltd Shanghai Mixi Soratobu, Inc Pikkle Community Factory, Inc Mixi Diary Mixi Appli

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kenji Kasashara, CEO Kenji Kasashara, Pres. Katou Takako, Chief Corp. Auditor Akinori Harada, Deputy Pres. Aki Aya Koizumi, Dir. Sato Takayuki, Auditor Aoyagi Tatsuno, Auditor

Phone: 81-03-5738-5900 Fax: Toll-Free: Address: 2-34-17 Jingumae, Shibuya-ku, Tokyo, 150-0001 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $165,010 2010 Profits: $15,880 U.S. Stock Ticker: 2009 Sales: $146,230 2009 Profits: $23,610 Int’l Ticker: 2121 Int’l Exchange: Tokyo-TSE 2008 Sales: $121,960 2008 Profits: $24,400 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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MO GROUP INTERNATIONAL

www.mogi-translations.com





Y




TYPES OF BUSINESS: Software & Video Game Localization Services Video Game Testing Technical Document Translation Web Site Translation

MO Group International (MOGI), based in Belgium, provides translation and localization services, as well as video game testing, to clients across the globe in over 40 languages. The firm divides its services into seven categories: automotive translation, game localization and testing, medical device translation, software localization, technical documentation translation, voice-over recording and web site translation. Automotive translation services consist of the translation of a variety of primary texts for the automotive industry such as catalogs, warranty books, maintenance guides, service bulletins, marketing brochures and electronic database files. MOGI provides video game publishers with localization and testing services that include script translation, interface localization, user manuals translation and quality assurance testing. Medical device translation involves the translating of instruction materials, packaging and software in compliance with European Union directives. For software publishers, the company provides localization, translation and adaptation services across all aspects of a program’s functions. MOGI provides technical documentation translation for engineering documents, operations manuals, instrumentation manuals and medical and pharmaceutical documentation. It offers voice-over recording for a number of different applications, including video games, movies and other content. Lastly, the firm provides web site translation, multilingual copywriting and testing for businesses looking to reach a global audience.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Maren Lehmann, CEO Orad Elkayam, Head-Bus. Dev.

Phone: 32-27-71-19-12 Fax: 32-27-72-20-97 Toll-Free: Address: Gulledelle 94, Brussels, 1200 Belgium

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MOTOROLA MOBILITY INC

www.motorola.com/Consumers



Y Y

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TYPES OF BUSINESS: Cell Phone Manufacturing Set-Top Box Manufacturing Computer Technology Wireless Technology Tablet Manufacturing Apps

Motorola Mobility, Inc. designs and develops technologies, products and services that are used for digital communication, information and entertainment purposes. The firm officially separated from Motorola, Inc. in January 2011. Motorola Mobility is divided into two primary segments: the mobile devices segment and the home segment. The mobile devices segment, which contributed 68% of 2010 revenue, designs and develops products such as smartphones, feature phones, voice-centric phones and media tablet devices. The division includes mobile software, services, accessories and intellectual property licenses. Prominent products in this segment include the DROID and ATRIX smartphones, which use the Android operating system; the XOOM, a tablet device also based on the Android platform; MOTOBLUR, a software service for smartphones and tablets; and the iDEN push-to-talk devices. The home segment, which contributed 32% of 2010 revenue, develops products and services such as set-top boxes; endto-end digital video and Internet Protocol Television (IPTV) distribution systems; broadband access infrastructure platforms; and customer premises equipment used for voice and data. Its set-top boxes can deliver traditional cable or Internet-based content to standard definition (SD) and high definition (HD) television sets. The products can be integrated with digital video recording (DVR) technologies. The division also produces gateways and routers, which can be used to connect to Internet services over cable, DSL or passive optical networks. Motorola Mobility primarily sells its products through wireless carriers, such as Verizon Wireless and AT&T; network and cable operators; distributors; and directly to end customers. The company has been involved in a number of acquisitions, including 4Home, Inc., a developer of integrated smart home product technologies; Zecter, Inc., a provider of on-demand media services; Three Laws Mobility, Inc., a specialist in mobile device security software; and SunUp Digital Systems, Inc., a multi-screen video system software developer. It announced plans to acquire the IPTV services provider Dreampark AB in March 2011.

BRANDS/DIVISIONS/AFFILIATES: ATRIX DROID XOOM iDEN


Sanjay Jha, CEO Dan Moloney, Pres. Marc Rothman, CFO/Sr. VP Bill Ogle, Chief Mktg. Officer/Sr. VP Scott Crum, Chief People Officer/Sr. VP Walt Oswald, CIO/Corp. VP Geoff Roman, CTO/Sr. VP Scott Offer, General Counsel/Sr. VP John Bucher, Chief Strategy Officer/Corp. VP Dale Stone, Sr. VP-Gov't Relations Sanjay Jha, Chmn. Mike Fleming, Chief Supply Chain Officer/Sr. VP

Phone: 847-523-500 Fax: Toll-Free: Address: 600 N. U.S. 45, Libertyville, IL 60048 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $11,460,000 2010 Profits: $-86,000 U.S. Stock Ticker: MMI 2009 Sales: $11,050,000 2009 Profits: $-1,342,000 Int’l Ticker: Int’l Exchange: 2008 Sales: $17,099,000 2008 Profits: $-2,969,000 Employees: 2007 Sales: $23,373,000 2007 Profits: $-656,000 Fiscal Year Ends: 12/31 2006 Sales: $31,810,000 2006 Profits: $1,847,000 Parent Company:




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MULTIMEDIA GAMES INC

www.multimediagames.com



Y

Y Y



Y Y




TYPES OF BUSINESS: Gambling Technology Video Gaming Machines Electronic Bingo Games

Multimedia Games, Inc. develops and distributes electronic gaming and paper bingo systems for Native American bingo operations, charitable bingo operations, casinos, sweepstakes, racetracks and video lottery systems. Products include interactive systems, server-based gaming systems, interactive electronic games, player terminals, stand-alone player terminals, video lottery terminals, electronic scratch ticket systems, electronic instant lottery systems, player tracking systems, casino cash management systems, slot accounting systems, slot management systems, unified currencies and electronic and paper bingo systems. The company also designs and develops network systems that allow electronic gaming terminals to be linked to one another within a single facility or across multiple facilities. The gaming systems primarily operate across proprietary local-area and wide-area broadband networks. The Player Series line of game cabinets is a comprehensive display unit that includes a monitor, cup holders, sounds system, card reader, input controls and space for signage. The units are designed to be placed on casino floors. Most of its revenue comes from installing gaming systems, such as player terminals and back-office systems and equipment. Multimedia Games provides a back-office management system that allows customers to track their operations in real-time. Its proprietary games include Carnival in Rio, Lucky Lava, One Red Cent and Texas Tornado. Multimedia Games offers its employees medical, dental and vision insurance; a 401(k) plan; tuition reimbursement; health club membership; flexible spending accounts; and an employee wellness program.

BRANDS/DIVISIONS/AFFILIATES: Carnival in Rio Lucky Lava Texas Tornado One Red Cent Player Series


Patrick Ramsey, CEO Patrick Ramsey, Pres. Adam Chibib, CFO Mick Roemer, Sr. VP-Sales Joaquin Aviles, VP-Tech. Uri L. Clinton, General Counsel/Corp. Sec. Michael J. Maples, Sr., Chmn.

Phone: 512-334-7500 Fax: 512-334-7695 Toll-Free: Address: 206 Wild Basin Rd., Bldg. B, Ste. 400, Austin, TX 78746 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $117,936 2010 Profits: $2,629 U.S. Stock Ticker: MGAM 2009 Sales: $127,152 2009 Profits: $-44,778 Int’l Ticker: Int’l Exchange: 2008 Sales: $131,132 2008 Profits: $ 378 Employees: 397 2007 Sales: $121,917 2007 Profits: $- 744 Fiscal Year Ends: 9/30 2006 Sales: $145,112 2006 Profits: $3,532 Parent Company:




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MYSPACE

www.myspace.com



Y






TYPES OF BUSINESS: Social Networking Online Content Distribution-Audio & Video

MySpace is an Internet-based social networking web site, with approximately 100 million users worldwide. The firm is directly owned by Fox Interactive Media, a division of News Corporation. MySpace allows users, such as individuals, bands, comedians and filmmakers, to create and customize content-rich Internet profile pages, share user-generated video, participate in user groups and communicate with each other using various technologies, including instant messaging. MySpace offers a number of different customizable content options for users, such as MySpace TV (offering user-generated, network and other programming), music videos, horoscopes, comedy, movie information, book reviews, online chat rooms, job searches, school-centered networks, sports updates and weather information. The site provides a number of features, services and initiatives including: the MySpace Developer Platform, which gives software developers around the world the ability to build tools and applications that integrate into MySpace; MySpace Celebrity, a global content channel focused on entertainment culture and related news, blogs and videos; the MySpace Data Availability initiative, providing users the ability to use public portions of their MySpace profiles and information to engage with participating web sites of their choice throughout the Internet; and MySpace Karaoke. Recently, MySpace, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group formed MySpace Music, LLC, which combines the MySpace music community with comprehensive catalogues of music content to offer music streaming, MP3 digital downloads, concert tickets, ringtones and other features. The company has also recently launched MySpace Latino, a bilingual Latino web portal. In November 2010, the firm introduced Mashup with Facebook, a feature which will allow users to synchronize their personalized entertainment content from Facebook to their Myspace profile.

BRANDS/DIVISIONS/AFFILIATES: Fox Interactive Media MySpace.com News Corp MySpace Music LLC MySpace Latino MySpace Developer Platform MySpace Celebrity MySpace Karaoke


Mike Jones, CEO Dustin Finer, COO/Exec. VP Mark Rosenbaum, CFO David Donegan, Sr. VP-Mktg. Alex Maghen, CTO Lin Cherry, General Counsel Tom Cox, Sr. VP-Bus. Dev. Rosabel Tao, Sr. VP-Comm. Hemanshu Nigam, Chief Security Officer Nada Stirratt, Chief Revenue Officer Courtney Holt, Pres., MySpace Music Jennifer Mardosz, Chief Privacy Officer/Sr. VP

Phone: 310-969-7400 Fax: Toll-Free: Address: 407 N. Maple Dr., Beverly Hills, CA 90210 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $400,000 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $500,000 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $582,000 2008 Profits: $ Employees: 500 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: NEWS CORP




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NAMCO BANDAI GAMES INC

www.bandainamcogames.co.jp



Y






TYPES OF BUSINESS: Video Game Development Arcade Game Development

Namco Bandai Games, Inc., based in Japan, designs, manufactures, develops and sells video games. The company falls under the umbrella of the Content Strategic Business Unit within the Namco Bandai Group. The firm operates in two primary divisions: the production group and the publishing functions group. The production group is responsible for game development operations, from content creation and development strategy to coordinating production with other Namco Bandai Group companies, external production firms and media groups. The publishing functions group supplies content, both directly game-related and peripheral products, to retail channels in Japan and worldwide. The firm’s games have included Pac-Man and Tekken arcade games; console games such as InVersion, Dead to Rights, Tekken, Soul Calibur and Naruto franchise video games; iPhone, iPad and other mobile device versions of Pac-Man and other games; and games for personal computers, including Puzzle Quest, Stroke of Midnight and Pool Pro. Namco Bandai Games also maintains several subsidiaries in the U.S. and Europe, including NAMCO BANDAI Games America, Inc. and NAMCO BANDAI Games Europe S.A.S., which distribute consumer content; Namco America, Inc. and Namco Europe, Ltd., which manufacture and design coin-operated arcade games; and Namco Networks America, Inc. and NAMCO BANDAI Networks Europe, Ltd., which provide network entertainment services.

BRANDS/DIVISIONS/AFFILIATES: Namco Bandai Holdings Inc NAMCO BANDAI Games America, Inc. NAMCO BANDAI Games Europe S.A.S. Namco America, Inc. Namco Europe, Ltd. Namco Networks America, Inc. NAMCO BANDAI Networks Europe, Ltd. Tekken

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Shukuo Ishikawa, Pres. Shin Unozawa, Representative Dir. Kazuya Kiyoshima, Managing Dir. Hajime Nakatani, Dir. Koichi Honda, Dir.

Phone: 81-3-5783-5500 Fax: Toll-Free: Address: Namco Bandai Mirai-Kenkyusho 4-5-15, Tokyo, 1408590 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: NAMCO BANDAI HOLDINGS INC




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NCSOFT CORP

www.ncsoft.com



Y






TYPES OF BUSINESS: Online Games Development & Publishing Massively Multiplayer Online Role-Playing Games

NCsoft Corp. is a publisher of online games in a range of genres, including sports, fighting action, shooter, rhythm/dance and side-scrolling action. The firm has a publishing network in major markets in Asia, Europe and North America. NCsoft’s portfolio of games includes City of Heroes, Lineage, Lineage II, Guild Wars, City of Villains, Tabula Rasa, Point Blank, Punch Monster and Dungeon Runners. Recent launches include Aion, an in-depth MMORPG (or, Massively Multiplayer Online Role-Playing Game), and Dragonica, aimed at a broader demographic of casual online gamers. The company’s network consists of publishing subsidiaries, development networks and studios. Subsidiary NCsoft West oversees the firm’s operations in the U.S. and Europe. Based in Austin, Texas (and with a European office in the U.K.), this subsidiary focuses on operations and administration; marketing; customer services; public relations; third-party publishing; localization; and the development of next-generation online games. The firm maintains several west-coast U.S.-based development studios, including subsidiary ArenaNet in Bellevue, Washington, which has been responsible for the ongoing development of Guild Wars, an online game that has sold over 6 million copies since its release in Europe, North American and Asia. The company has a few joint ventures, including NC Taiwan with Gamania; NC True with Thailandbased TRUE Corporation; and NC Japan, which oversees the company’s games and marketing in Japan, with SOFTBANK Group. In May 2010, NCsoft acquired Nextplay, a developer of casual games. In August 2010, the firm released the Going Rogue expansion pack for its City of Heroes game; the expansion pack makes new missions, story arcs and weapons available within the existing gaming environment. In September 2010, the company announced plans to invest approximately $104 million in the construction of a new research and development center in Korea, with plans to open the facility in 2013.

BRANDS/DIVISIONS/AFFILIATES: Guild Wars Dungeon Runners City of Heroes City of Villains Lineage Lineage II Nextplay ArenaNet


Taek Jin Kim, CEO Jae Ho Lee, CFO/Exec. VP Dirk Metzger, VP-Mktg., NCSoft West Taek Jin Kim, Dir.-Global Oper. Hee Sang Lee, Dir.-Game Dev. Lisa Bell-Cabrera, VP-Sales, North America David Reid, Pres., Publishing-NCSoft West Taek Jin Kim, Chmn. Chris Chung, Pres., NCSoft North America

Phone: 82-2-2186-3300 Fax: 82-2-2186-3550 Toll-Free: Address: 157-37 Samsung-dong, Kangnam-gu, Seoul, 135-090 Korea

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $593,220 2010 Profits: $152,140 U.S. Stock Ticker: 2009 Sales: $548,480 2009 Profits: $159,160 Int’l Ticker: 036570 Int’l Exchange: Seoul-KRX 2008 Sales: $299,700 2008 Profits: $22,150 Employees: 2007 Sales: $242,670 2007 Profits: $33,150 Fiscal Year Ends: 12/31 2006 Sales: $249,270 2006 Profits: $28,010 Parent Company:




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NETEASE.COM INC

corp.163.com



Y Y



Y




TYPES OF BUSINESS: Internet Portal E-Mail Instant Messaging Chat Rooms Online Games e-Commerce Services Search Engine Wireless Services

NetEase.com, Inc. operates a leading interactive online community in China and is a major provider of Chinese language content and services through its online games, Internet portal and wireless value-added services businesses. The company offers online games services, an online services portal, advertising services and wireless value-added services. Its online gaming service focuses on offering massively multi-player online role-playing games known as MMORPGs to the Chinese market. These include Fantasy Westward Journey, Westward Journey Online II, Westward Journey Online III, Datang, Tianxia II and Fly for Fun. The firm also develops casual online games. The online games segment accounts for approximately 84.4% of total net revenue. The portal, a network of NetEase.com web sites that provide users with Chinese language services centered around three core service categories: content, community and communication. NetEase content channels provide news, information and online entertainment to the Chinese public. Community and communication websites provide an array of free and fee-based community and communication services including e-mail, blogging, photos, instant messaging, matchmaking, alumni directories, clubs, e-cards, chat rooms and community forums. Additionally, the company operates Youdao, a proprietary search engine. Advertising services include banner advertising, channel sponsorship, direct e-mail, interactive media-rich sites, sponsored special events, games, contests and other activities. The firm’s wireless services allow users to receive news and other information, download ringtones and logos, and participate in matchmaking communities and interactive games through their mobile phones. Subsidiaries of the company include NetEase Beijing, Youdao Information, Boguan, Guangzhou Interactive and NetEase Hangzhou.

BRANDS/DIVISIONS/AFFILIATES: Fantasy Westward Journey Westward Journey Online II Westward Journey Online III Datang Fly for Fun Tanxia II NetEase.com Youdao Information

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. William Ding, CEO Zhonghui Zhan, COO Onward Choi, CFO Feng Zhou, Sr. VP

Phone: 86-10-8255-8163 Fax: 86-10-8261-8163 Toll-Free: Address: 1 Zhongguancun E. Rd., 26/F SP, Tower D, Haidian District, Beijing, 100084 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: NTES 2009 Sales: $550,396 2009 Profits: $260,090 Int’l Ticker: Int’l Exchange: 2008 Sales: $452,119 2008 Profits: $280,625 Employees: 4,563 2007 Sales: $316,085 2007 Profits: $173,291 Fiscal Year Ends: 12/31 2006 Sales: $284,112 2006 Profits: $159,247 Parent Company:




Profit Sharing:


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NEXON CORP

www.nexon.net



Y






TYPES OF BUSINESS: Online Multiplayer Gaming

Nexon Corp., based in Seoul, South Korea, is an online video game developer with a focus on massively multiplayer online (MMO) games that has released over 30 game titles in 71 countries. The company operates through offices in Korea, Japan, China and the U.S., and through Nexon America, its U.S. subsidiary. Nexon has released a number of games that have garnered wide popularity both internationally and in North America, including Crazy Arcade BnB, with a record of 700,000 concurrent players in China; KartRider, with over 230 million users; Dungeon Fighter Online, with a record of 2 million concurrent users; and MapleStory, the company’s first release in North America, with 95 million worldwide users and 7 million North American users. One of its most recent North American releases is Vindictus, an MMORPG (massively multiplayer online roleplaying game) that is a prequel to another of its games, Mabinogi. Nexon’s games are all marketed under its microtransaction business model, in which gameplay for all games is free and users can purchase in-game services or game enhancements, such as special items, customizations or pets, with Nexon game cards, which are available a variety of retail stores in North America, Australia and New Zealand. In May 2010, the firm acquired a majority stake in GameHi, a Korean online game developer, for $59.8 million. In October 2010, the company acquired a 32% stake in BoomBang Games, a game studio in Spain. In March 2011, Nexon announced plans to begin developing games for social gaming platforms such as Facebook. Also in March 2011, the company invested $5 million in A Bit Lucky, a social game developer. Nexon offers its employees health, dental and vision coverage, a 401(k) plan, company lunches, foreign language courses, an employee referral program, public transportation reimbursement, flu shots and massage therapy facilities.

BRANDS/DIVISIONS/AFFILIATES: MapleStory Vindictus KartRider Mabinogi Crazy Arcade BnB A Bit Lucky BoomBang Games GameHi

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Min Seo, CEO Owen Mahoney, CFO Min Kim, VP Daniel S. Kim, CEO-Nexon America

Phone: 82-2-538-1500 Fax: 82-2-538-1501 Toll-Free: Address: Sekang Bldg., 694-11 Yeoksam-dong, Gangnam-gu, Seoul, 135-917 Korea

FINANCIALS:





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International: Y



NGMOCO INC

www.ngmoco.com



Y Y Y






TYPES OF BUSINESS: Mobile Phone Applications

Ngmoco, Inc. (which is short for next-generation mobile company) is a U.S. based subsidiary of DeNA Co., Ltd. The company develops games, services and virtual goods applications for the Android phone and Internet operating systems (iOS) such as iPhones, iPads and iPods. The company’s games are available for download free of charge. The firm, through its Mobage technology, offers its customers the ability to post game activity on social networking sites. Ngmoco Inc. develops its games on its patented ngCore framework technology which enables the products to be streamed to and published on several platforms from a single codebase. The firm’s games include Godfinger All-Stars; We Doodle; WeCity; Touch Pets: Cats; We Farm; Eliminate Gun Range; Charadium; We Rule; Touch Pets: Dogs; Eliminate; Rolando; Rolando 2; Star Defense; Topple; Topple 2; Word Fu; Doctor Awesome; Dropship; Maze Finger; and Star Defense Prelude. In October 2010, the firm was acquired by DeNA Co., Ltd. for approximately $400 million.

BRANDS/DIVISIONS/AFFILIATES: DeNA Co. Ltd. NgCore Mobage Topple Word Fu Star Defense Star Defense Prelude Doctor Awesome

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Neil Young, CEO/Co-Founder Henry Oh, Mgr.-Bus. Dev. Lloyd Taylor, VP-Infrastructure Alan Yu, Co-Founder Bob Stevenson, Co-Founder

Phone: 415-375-3170 Fax: Toll-Free: Address: 475 Brannan St., Ste. 420, San Francisco, CA 94107 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: DENA CO LTD




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NINTENDO CO LTD

www.nintendo.com



Y Y

Y



Y




TYPES OF BUSINESS: Video Games Video Game Hardware & Software

Nintendo Co., Ltd. makes video game hardware and software, including the well-known video game titles Mario Brothers, Donkey Kong, Pokemon and The Legend of Zelda. Based in Kyoto, Japan, Nintendo owns subsidiaries in the U.S., Canada, Korea, Australia and several European countries, with overseas sales accounting for 84.1% of 2010 sales. Its main products are the video game systems and related software and merchandise for the Nintendo DS and DS Lite, which have sold approximately 128.9 million units cumulatively since it was introduced; with the Wii accounting for 70.9 million sales-to-date. Nintendo has recently increased focus on selling the DS line of portable devices. While its predecessor the Game Boy Advance was essentially a portable version of home-based video consoles, the DS sports a dual-screen format, an LCD touch screen, wireless connectivity and voice recognition capabilities. Nintendo’s newest console and successor to the GameCube, the Wii, features a unique motion-sensitive controller, resembling a TV remote, which allows for point-and-clickstyle game play. The company’s latest products include the Wii system and the new Touch! Generations software line, which includes Nintendo DS titles such as Nintendogs, a virtual pet program, and Brain Age. The worldwide top selling games for the Wii include Wii Sports with 63.5 million pieces sold, Wii Play with 27.4 million pieces sold and Wii Fit with 22.6 Million pieces sold. The top sellers for the Nintendo DS include Nintendogs, Super Mario Bros. and Brain Age with 23.3, 22.5 and 18.7 million pieces sold, respectively. In June 2010, the firm announced the Nintendo 3DS, a portable gaming device offering a 3-D playing experience. In 2011, the company announced its next generation Wii U console, which will feature touch screen capabilities. Wii U is scheduled for release in 2012.

BRANDS/DIVISIONS/AFFILIATES: Nintendo DS Nintendo DSi Nintendo 3DS Wii Wii U Legend of Zelda (The) Donkey Kong Pokemon


Satoru Iwata, CEO Yoshihiro Mori, Chief Dir.-Oper. Satoru Iwata, Pres. Masaharu Matsumoto, Chief Dir.-Finance Shinji Hatano, Chief Dir.-Sales Kaoru Takemura, Chief Dir.-Human Resources Shigeru Miramoto, Chief Dir.-Info. Dev. Nobuo Nagai, Chief Dir.-Mfg. Kazuo Kawahara, Dir.-Admin. Genyo Takeda, Chief Dir.-Gen. Dev. Genyo Takeda, Chief Dir.-Total Dev. Reginald Fils-Aime, COO/Pres., Nintendo of America, Inc.

Phone: 81-75-662-9600 Fax: 81-75-662-9601 Toll-Free: Address: 11-1 Kamitoba, Hokotate-cho, Minami-ku, Kyoto, 6018116 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $17,441,900 2010 Profits: $2,780,200 U.S. Stock Ticker: NTDOY 2009 Sales: $19,933,000 2009 Profits: $3,025,680 Int’l Ticker: 7974 Int’l Exchange: Tokyo-TSE 2008 Sales: $16,724,230 2008 Profits: $2,573,426 Employees: 2007 Sales: $8,183,173 2007 Profits: $1,477,038 Fiscal Year Ends: 3/31 2006 Sales: $4,327,100 2006 Profits: $836,600 Parent Company:




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NOKIA CORPORATION

www.nokia.com



Y Y






TYPES OF BUSINESS: Telecommunications Equipment-Cellular Telephones Network Systems & Services Internet Software & Services Multimedia Equipment Digital Music Digital Map Information Mobile Applications

Nokia Corporation is a leading supplier of mobile devices, services and software for the converging Internet and communications industries. The company consists of three business segments: devices and services; NAVTEQ; and Nokia Siemens Networks. The devices and services segment is responsible for developing and managing the company’s portfolio of mobile devices, as well as designing and developing services, applications and content. Its products include traditional mobile phones, as well as more advanced smartphones. This segment also manages the firm’s supply chains, sales channels, and brand and marketing activities for mobile devices, services and their combinations. Additionally, the firm supports and provides Ovi, a mobile service that provides access to maps, applications, music, email and other tools. The NAVTEQ segment provides digital map information and related location-based content and services for automotive navigation systems; mobile navigation devices; Internetbased mapping applications; and government and business services. Nokia Siemens Networks is a 50/50 joint venture between Nokia and Siemens, combining Nokia’s networks business and Siemens’ carrier-related operations. It offers mobile and fixed network infrastructure, communications and service platforms, as well as professional services, to operators and service providers. Nokia Siemens Networks operates in three units: Business Solutions; Global Services; and Network Systems. Nokia has nine manufacturing facilities in Finland, China, South Korea, the U.K., Hungary, Romania, India, Brazil and Mexico. In September 2010, the company acquired Motally, Inc., a provider of mobile analytical services. In November 2010, the firm sold its wireless modem business to Renesas Electronics Corp. In February 2011, Nokia announced plans to partner with Microsoft and offer the Windows Phone 7 operating system on its phones.

BRANDS/DIVISIONS/AFFILIATES: Motally Inc Ovi Nokia Siemens Networks NAVTEQ Corporation


Stephen Elop, CEO Stephen Elop, Pres. Timo Ihamuotila, CFO/Exec. VP Colin Giles, Exec. VP-Sales Juha Akras, Exec. VP-Human Resources Kai Oistamo, Chief Dev. Officer Richard Green, CTO/Exec. VP Jo Harlow, Exec. VP-Smart Devices Mary T. McDowell, Exec. VP-Mobile Phones Tero Ojanpera, Exec. VP-Svcs. & Developer Experience Jorma Ollila, Chmn.

Phone: 358-7-1800-8000 Fax: 358-7-1803-4003 Toll-Free: Address: Keilalahdentie 2-4, Espoo, 02150 Finland

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $61,451,600 2010 Profits: $2,996,860 U.S. Stock Ticker: NOK 2009 Sales: $55,759,100 2009 Profits: $1,212,210 Int’l Ticker: NOK1V Int’l Exchange: Helsinki-Euronext 2008 Sales: $66,957,600 2008 Profits: $9,284,190 Employees: 132,427 2007 Sales: $74,560,000 2007 Profits: $11,660,000 Fiscal Year Ends: 12/31 2006 Sales: $54,267,000 2006 Profits: $5,642,000 Parent Company:




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International: Y



NTN BUZZTIME INC

www.buzztime.com



Y

Y Y



Y




TYPES OF BUSINESS: Interactive Sports & Trivia Games On-Site Wireless Communications Products Restaurant & Hospitality Software

NTN Buzztime, Inc. develops and distributes multiplayer interactive television entertainment through the Buzztime Play-Along TV brand. The company’s entertainment division is comprised of the Buzztime Interactive Television Network (iTV Network) which distributes an interactive promotional television game network to approximately 4,000 restaurants, sports bars, taverns and pubs in the U.S. and Canada. Approximately 29% of its subscribers come from leading national chains in the casual dining restaurant segment such as Old Chicago, Buffalo Wild Wings and TGI Friday’s. NTN Buzztime also distributes and licenses its branded content and related technology to consumer platforms, with a focus on interactive networks such as satellite TV, cable TV and mobile phones. The company’s distribution efforts focus on licensing real-time, mass-participation games such as Texas Hold’em and single-player games such as Solitaire, as well Predict the Play sports games. The iTV Network system uses the Playmaker, a hand-held 900 megahertz or advanced 2.4 gigahertz radio frequency device with a monochrome LCD display and sealed keypad. The firm’s games are available as a premium monthly subscription service to EchoStar DISH satellite customers in the U.S. and Bell ExpressVu satellite customers in Canada. NTN Buzztime’s distribution revenues are primarily derived from license fees and royalties from third-party licensees who distribute Buzztime content to end-users; and from thirdparty development and production fees. NTN Buzztime also operates a sports network with four popular football bar games: Fantasy Football, Pick ‘Em, Sports Trivia and QB1. In February 2010, the company launched an iPhone application that patrons can also utilize in place of the Playmaker inside participating restaurants.

BRANDS/DIVISIONS/AFFILIATES: iTV Network Buzztime Play-Along TV Playmaker QB1 Sports Trivia Fantasy Football Pick 'Em

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Michael J, Bush, CEO Kendra Berger, CFO Christoher George, CIO Nick Glassman, Exec. VP-Tech. Nick Glassman, VP-Prod. Kendra Berger, Corp. Sec. Jeffrey A. Berg, Chmn.

Phone: 760-438-7400 Fax: 760-438-3505 Toll-Free: Address: 5966 La Place Ct., Ste. 100, Carlsbad, CA 92008 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $25,309 2010 Profits: $- 400 U.S. Stock Ticker: NTN 2009 Sales: $25,814 2009 Profits: $-1,501 Int’l Ticker: Int’l Exchange: 2008 Sales: $27,496 2008 Profits: $-6,466 Employees: 128 2007 Sales: $30,542 2007 Profits: $-5,026 Fiscal Year Ends: 12/31 2006 Sales: $32,985 2006 Profits: $-4,773 Parent Company:




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NVIDIA CORP

www.nvidia.com



Y Y

Y






TYPES OF BUSINESS: Computer Accessories-Graphics Cards Graphics Processors Graphics Software

NVIDIA Corp. designs, develops and markets a family of award-winning 3D graphics processors, graphics processing units (GPUs) and related software. The company serves virtually all markets that rely on good visual quality in PC applications, including manufacturing, science, e-business, entertainment and education. It has four product groups: GPU, PSB (Professional Solutions Business), MCP (Media and Communications Processor) and CPB (Consumer Products Business). The GPU segment, which produces the company’s primary GeForce product line, creates graphics equipment for desktop and notebook platforms. These devices enable users to play visually-intensive video games or watch high-definition content. The products also include PhysX physics engine software technology incorporated from the firm’s recent acquisition of AGEIA Technologies, Inc. The GeForce line can be implemented in traditional, mobile or multiple (SLI, or Scalable Link Interface) configurations. The PSB segment caters to professional companies, offering the Quadro and the Tesla processors for productivity and high-performance applications. The MCP segment focuses on the core logic market and includes the ION mGPU (motherboard GPU) lines. These products are designed to combine functional power with energy efficiency, and can be implemented in traditional or mobile configurations. The CPB is geared towards smaller, more mobile applications. Mobile products such as the Tegra processors are found in netbooks, music players, automotive navigation systems and phones, and are designed to have multimedia capabilities while limiting power consumption. NVIDIA also supplies the GPUs for Microsoft’s Xbox 360 and Sony’s PlayStation 3. In October 2010, the firm launched the 3DTV Play software, which allows users to connect NVIDIA 3D Vision-enabled computers to 3D HDTVs to view content from their computers in 3D. NVIDIA offers its employees medical, dental and vision coverage; life and AD&D insurance; short- and long-term disability; a 401(k) plan; a college savings plan; flexible spending accounts; an employee stock purchase plan; access to a credit union; and more.

BRANDS/DIVISIONS/AFFILIATES: GeForce GoForce Quadro nForce Tegra Tesla PhysX 3DTV Play


Jen-Hsun Huang, CEO Jen-Hsun Huang, Pres. David White, CFO/Exec. VP Jay Puri, Exec. VP-Worldwide Sales Scott P. Sullivan, Sr. VP-Human Resources Bill Dally, Chief Scientist Tony Tamasi, Sr. VP-Tech. & Content Chris A. Malachowsky, Sr. VP-Eng. & Oper. David M. Shannon, General Counsel/Exec. VP/Sec. Debora Shoquist, Exec. VP-Oper. Michael W. Hara, Sr. VP-Comm. Michael W. Hara, Sr. VP-Investor Rel. Jonah M. Alben, Sr. VP-GPU Eng. Philip J. Carmack, Sr. VP-Mobile Bus. Unit Dwight Diercks, Sr. VP-Software Eng. Jeff Fisher, Sr. VP-GeForce Bus. Unit Bernhard Gleissner, VP-EMEA & India

Phone: 408-486-2000 Fax: 408-615-2800 Toll-Free: Address: 2701 San Tomas Expressway, Santa Clara, CA 95050 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $3,326,445 2010 Profits: $-67,987 U.S. Stock Ticker: NVDA 2009 Sales: $3,424,859 2009 Profits: $-30,041 Int’l Ticker: Int’l Exchange: 2008 Sales: $4,097,860 2008 Profits: $797,645 Employees: 5,706 2007 Sales: $3,068,771 2007 Profits: $448,834 Fiscal Year Ends: 1/31 2006 Sales: $2,375,687 2006 Profits: $301,176 Parent Company:




Profit Sharing:


Bonus: $326,640 Bonus: $


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International: Y



OBERON MEDIA INC

corp.oberon-media.com



Y Y



Y




TYPES OF BUSINESS: Browser- and Mobile-Based Video Game Development E-commerce Solutions

Oberon Media, Inc. develops casual and social games services for video game developers in the U.S. and internationally. The firm offers development services, such as funding, licensing and distribution, across multiple platforms, including PC/online, mobile electronics and interactive TV. Its services include hosting, merchandizing, account integration, analytics, developer services and advertising and branding. Through subsidiary Digital Bridges Limited, operating as I-Play, the firm develops and publishes online games, as well as titles for Apple’s iOS. Blaze by Oberon is the company’s e-commerce platform, which it offers social game developers as a mean to monetizing ingame commercial activities. The firm maintains offices in New York; Seattle, Washington; Bucharest, Romania; Dunfermline and London, U.K.; Kyiv, Ukraine; Saint Petersburg, Russia; and Tel Aviv, Israel. Oberon has received private funding from Goldman Sachs, Morgan Stanley and Oak Investment Partners. In October 2010, the firm established a partnership with Dish Network to launch IPlay TV, a game service to bring casual social games to Dish Network subscriber’s televisions. In January 2011, it announced a partnership with Panasonic to create a dedicated I-Play TV channel on a select line Panasonic HD TVs. In the same month, it signed a partnership with PC manufacturer Lenovo to include certain Oberon games preinstalled on Lenovo’s PCs and other electronic devices.

BRANDS/DIVISIONS/AFFILIATES: Digital Bridges Limited iplay.com I-Play Blaze by Oberon I-Play TV

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. David Lebow, Acting CEO Robert Hayes, COO Robert Hayes, Pres. Bob Sirmans, Sr. VP-Bus. Dev. Tal Kerret, Chmn. Ari Last, VP-Int'l Bus. Dev.

Phone: 646-367-2020 Fax: 212-221-9240 Toll-Free: Address: One World Financial Center, 27th Fl., New York, NY 10281 US

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International: Y



ONLIVE INC

www.onlive.com

Industry Group Code: 443120E Hardware: Game Consoles: Cellphones: Accessories: Chips/Circuits: Other:


Y Y

Y



Y




TYPES OF BUSINESS: Streaming Video Game Software

OnLive, Inc. is an online service that provides video games on demand. The service works by connecting a specialized device (the MicroConsole TV Adapter) to a customer’s television or computer and linking it to an existing broadband connection. Up to four OnLive Wireless Controllers can be connected to a single adapter. Users can then play games based in the cloud by subscribing to the firm’s service, which can be purchased in three-day, five-day or unlimited varieties. Information processing is provided by the company’s data centers, so the MicroConsole TV Adapter does not need to be updated to play the latest state-of-theart games. Video signals are output in full 1080P HD. Gamers can connect and communicate with others using the controller and a Bluetooth-based headset. The required broadband Internet speeds vary depending on the size of the player’s television. The company’s game catalogue contains new releases as well as casual and classic games. In December 2010, the firm began offering its services for the iPad and Android-based mobile devices. In January 2011, OnLive announced a partnership with VIZIO, Inc. to integrate its service with new VIZIO brand HDTVs.

BRANDS/DIVISIONS/AFFILIATES: MicroConsole TV Adapter OnLive Wireless Controller VIZIO Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Steve Perlman, CEO Etienne Handman, COO Steve Perlman, Pres. Tom Paquin, CTO/Exec. VP Joe Bentley, VP-Eng. Eve Saltman, VP-Legal Charlie Jablonski, VP-Oper. Paul V. Weinstein, VP-Bus. Dev. John Spinale, VP-Games & Media Dick Sillman, VP-Systems Eng.

Phone: Fax: Toll-Free: 888-665-4835 Address: 181 Lytton Ave., Palo Alto, CA 94301 US

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ORIGIN PC CORP

www.originpc.com



Y

Y



Y





Origin PC Corp. is a provider of custom-built, high performance computers. The company primarily constructs its high-end machines for gaming enthusiasts or other power users. Each computer is built by hand to meet the customer’s individual desires and needs and backed by lifetime technical support and service labor. The firm offers both desktops and laptops. Its desktop products include the Millenium, a mid- or full-tower computer that can support up to two graphics processing units (GPUs); and the Genesis, a fully customizable package that can utilize up to four GPUs and multiple processors. Both desktop systems can have liquid cooling systems installed. Origin PC’s laptops include the EON15-S, which features gaming-optimized hardware; the EON17-S, which supports a larger screen; and the highend EON17, which can support multiple GPUs. The company also offers the Origin Big O, its top-of-the-line entertainment computer that includes a built-in Xbox 360, and 3D display technology that can be integrated into its lines of desktops or laptops.

BRANDS/DIVISIONS/AFFILIATES: Genesis Millenium EON15-S EON17-S EON17 Big O

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kevin Wasielewski, CEO Hector Penton, COO Richard Cary, Pres.

Phone: Fax: Toll-Free: 877-674-4460 Address: 13651 SW 143 Court, Ste. 3, Miami, FL 33186 US

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PERFECT WORLD ENTERTAINMENT INC

www.perfectworld.com



Y Y Y



Y Y




TYPES OF BUSINESS: Massively Multiplayer Online Role Playing Games Game Engines

Perfect World Entertainment, Inc. is a developer of video games, mainly in the massively multiplayer online role playing game (MMORPG) genre. Most of the company’s titles have been developed and maintained by its Chinese divisions, namely Perfect World Beijing and Perfect World Shanghai. The firm has released eight major MMORPG games. Its first title, Perfect World, featured an interactive 3D world based in a traditional Chinese setting. Legend of Martial Arts, its second title, is based on the popular Chinese martial arts television series. Perfect World II built on the success of its predecessor, but included more user-friendly options. Zhu Xian, its fourth title, is based on a series of martial arts novels. Another MMORPG, Chi Bi (known as Heroes of Three Kingdoms in English) focuses on a pivotal battle in Chinese history. The company also worked in the casual game genre, developing Hot Dance Party for dancing enthusiasts. Its most recent games include Pocketpet Journey West, a game that features virtual pets; Battle of the Immortals, a 2.5D game that focuses on Chinese and Norse mythology; and Fantasy Zhu Xian, a 2D turn-based MMORPG. Perfect World’s titles mostly run on its proprietary game engines, which include the Angelica 3D engine; Cube 2.5D engine; and the EPARCH 2D engine. The company also offers Torchlight and Torchlight II, which were developed by Runic Games. In May 2010, the firm acquired a majority stake in Runic Games, Inc. for about $8.4 million. Perfect World offers its employees medical and dental coverage; club activity and workshop support; incentive plans; and annual company events.

BRANDS/DIVISIONS/AFFILIATES: Perfect World Perfect World II Legend of Martial Arts Heroes of Three Kingdoms Hot Dance Party Pocketpet Journey West Battle of the Immortals Runic Games Inc


Yufeng Chi, CEO Wing Kee Lau, CFO Hong Xiao, Sr. VP-Human Resources Di He, CTO Qing Li, Chief Design Officer Hong Xiao, Sr. VP-Admin. Jian Li, Sr. VP/Gen. Mgr.-Shanghai Office Qi Zhu, Sr. VP Xiaoyin Lu, Sr. VP Yufeng Chi, Chmn. Ming Chen, CEO-Perfect World USA

Phone: 86-10-5885-8555 Fax: 86-10-5885-1012 Toll-Free: Address: No. 1 Shangdi E. Rd., 8th Fl., Huakong Bldg., Beijing, 100085 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $374,308 2010 Profits: $125,237 U.S. Stock Ticker: PWRD 2009 Sales: $314,151 2009 Profits: $152,024 Int’l Ticker: Int’l Exchange: 2008 Sales: $210,653 2008 Profits: $94,754 Employees: 4,041 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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PINE TECHNOLOGY HOLDINGS LTD

www.pinegroup.com



Y Y



Y




TYPES OF BUSINESS: Video Cards & Computer Hardware

PINE Technology Holdings Ltd. (PINE) is a designer and developer of video graphics technology and computer peripherals for the gaming industry. The firm is divided into two business segments: XFX and Samtack. The XFX segment designs and develops video graphic products for PCs, such as graphics cards, motherboards and gaming accessories such as controllers, steering wheels and flight sticks. It has 17 offices all over the world and distributes its products in over 50 countries. The Samtack segment, operating out of local offices in Canada and the U.S., is in charge of the company’s distribution activities, overseeing the movement of these graphic products and peripherals throughout the company’s international network. Whollyowned subsidiaries of the company that distribute computer components include U.S.-based Eastcom, Inc.; Macaobased Pine Technology (Macao Commercial Offshore) Ltd; Hong Kong-based Pine Technology Limited; Netherlandsbased Pine Technology Netherlands B.V.; and Canadabased Samtack, Inc. Investment holding subsidiaries include Samoa-based i.Concept, Inc.; Hong Kong-based Pine Group Hong Kong Limited; and Pine Technology (BVI) Limited in the British Virgin Islands. Quality Eagle Technology Dongguan Ltd., based in China, manufactures electronics and computer digital audio devices.

BRANDS/DIVISIONS/AFFILIATES: Samtack, Inc. Pine Technology Limited Pine Technology Netherlands B.V. i.Concept, Inc. Pine Group Hong Kong Limited Pine Technology (BVI) Limited Quality Eagle Technology Dongguan Ltd. Pine Technology (Macao Commercial Offshore) Ltd


Chiu Hang Tai, CEO Leung Yiu Ming, Sec. Chiu Samson Hang Chin, Vice Chairman Chiu Hang Tai, Chmn.

Phone: 852-2773-9911 Fax: 852-2334-0775 Toll-Free: Address: 169 Electric Rd., Manulife Tower, Unit A, 32nd Fl., Hong Kong, China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: PTLYF 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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PLAYDOM INC

www.playdom.com



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TYPES OF BUSINESS: Browser- and Mobile-Based Video Game Development

Playdom, Inc., a subsidiary of Disney Interactive Media Group, which is itself a subsidiary of The Walt Disney Company, creates games for social networking sites like MySpace and Facebook. Some titles are also available to play on the iPhone and Android smartphones. Games can also be played on the firm’s website. The company has over 44 million active users per month. Game titles include Wild Ones; City of Wonder; Gardens of Time; Deep Realms; Market Street; ESPNU College Town; Mobster 2: Vendetta; Sorority Life; Social City; Bola; Mobsters; World Series of Poker; and Verdonia. The firm’s website includes a forum section, where players can discuss individual games. In June 2010, the firm acquired game developer Hive7. In July of the same year, the company acquired computer technology firm, Metaplace, Inc. Also in July 2010, Playdom was acquired by Walt Disney. The Disney Interactive Media group offers employees benefits such as medical, dental and vision insurance; a 401(k) plan; a pension plan; flexible spending accounts; life and dependent life insurance; a group legal plan; group auto and home insurance; and discounts to Disney recreation locations.

BRANDS/DIVISIONS/AFFILIATES: Disney Interactive Media Group Wild Ones City of Wonder Gardens of Time Deep Realms Market Street Hive7 Metaplace, Inc.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Brad Serwin, Co-CEO Christa Quarles, CFO/VP Ling Xiao, VP-Tech. Dan Yue, Sr. VP-Prod. Michael Rubinelli, VP-Studio Oper. John Pleasants, General Mgr. Chris Wang, VP-Tech. John Donham, Co-CEO Paul LaFontaine, VP-Global Dist.

Phone: 650-965-8805 Fax: Toll-Free: Address: 100 W. Evelyn Ave., Ste. 100, Mountain View, CA 94041 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: WALT DISNEY COMPANY (THE)




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PLAYER ONE LTD

www.playeronesport.com



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TYPES OF BUSINESS: Browser- and Mobile-Based Video Game Development Sports Games

Player One Ltd., operating as Player One Sports, is a video game developer based in the U.K. The company focuses on developing sports games primarily for mobile devices. It secures the rights to internationally recognizable sports brands to create titles across numerous sports properties featuring notable or renowned players within a given sport. Among these titles are Freddie Flintoff's All-Round Cricket; Steve Davis Pool Star; Michael Vaughan's Pro Cricket; Ronnie O'Sullivan's Snooker; Jenson Button Grand Prix Racing; Phil Taylor's Power Darts; Frankie Dettori's Horse Racing; and Ernie Els Golf. Other games include Amped Snowboarding; Bass Fishing Mania; Pokermillion 2: Texas Hold ‘Em; Pokermillion 3: The Bluff; Tribal Baseball; Table Tennis Star; Pool Star Atlantic City; Premier League Snooker; RBS Rugby Six Nations; and Sky Sports Quiz Challenge.

BRANDS/DIVISIONS/AFFILIATES: Player One Sports Freddie Flintoff's All-Round Cricket Michael Vaughan's Pro Cricket Ernie Els Golf Jenson Button Grand Prix Racing Steve Davis Pool Star Phil Taylor's Power Darts Table Tennis Star

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Pete Russell, Managing Dir. Gordon Dawson, Dir.-Sales James Dillon, Dir.-Dev.

Phone: 44-207-610-6761 Fax: 44-207-384-2459 Toll-Free: Address: 21 E. Heathmans Rd., London, SW6 4TJ UK

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PLAYFISH LTD

www.playfish.com



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TYPES OF BUSINESS: Browser- and Mobile-Based Video Game Development Video Game Publishing

Playfish Ltd., a subsidiary of Electronic Arts, creates and develops casual and social games that can be played over social networking sites such as Facebook and MySpace. While it is free to play most of the company’s games, it sells Playfish Cards at select retailers that can be used to purchase virtual goods within its games. Among its popular titles are Pet Society, a social game that allows users to raise and care for virtual pets; Restaurant City, which places users in control of a restaurant; Hotel City, where users control every aspect of a virtual hotel; Country Story, a game that allows players to control and manage a farm; Poker Rivals, a virtual Texas Hold ‘Em poker game; EA Sports FIFA Superstars, which lets gamers manage a soccer team; Who Has the Biggest Brain?, which test users across four categories of intelligence, Madden NFL Superstars, football team management game; and Word Challenge, a vocabulary game. In addition to developing its own games, Playfish offers publishing services to independent developers, including distribution, player acquisition, product management, billing, analytics and marketing and promotion. Apart from its headquarters in London, the firm maintains development and production studios in San Francisco, Beijing, Tokyo, Montreal and Tromso, Norway.

BRANDS/DIVISIONS/AFFILIATES: Electronic Arts Inc Pet Society Restaurant City Hotel City Country Story Who Has the Biggest Brain? Word Challenge Poker Rivals

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Kristian Segerstrale, Gen. Mgr. Sami Lababidi, CTO Shukri Shammas, Sr. Dir.-Admin.

Phone: Fax: Toll-Free: Address: 60 Sloane Ave., London, SW3 3XB UK

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POPCAP GAMES INC

www.popcap.com



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TYPES OF BUSINESS: Mobile Video Game Publisher Casual Video Game Publisher

PopCap Games, Inc. is a developer of casual, all-ages video games. The company specializes in developing low-tech, easy to learn but highly addictive programs, such as puzzles or simple strategy games. Most of its titles are free to preview, with the option to purchase more comprehensive versions that have added sounds, more detailed levels and enhanced graphics. The firm’s flagship game, Bejeweled, has sold over 50 million copies across several different platforms. Bejeweled entails strategically switching the locations of different colored gems in order to get matching rows in the game’s gem matrix. Additional games include Astro Pop, Bejeweled Blitz, Bejeweled Twist, Bookworm, Bookworm Adventures, Chuzzle, Feeding Frenzy 2, Insaniquarium, Peggle, Peggle Nights, Plants vs. Zombies, Zuma and Zuma’s Revenge. Games developed by PopCap are available on several different systems, including the PC, Mac, Xbox 360, PlayStation 3 and iPod. Some titles are also available online and through Facebook.

BRANDS/DIVISIONS/AFFILIATES: Bejewled Peggle Peggle Nights Plants vs. Zombies Chuzzle Zuma Bookworm Astro Pop

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. David Roberts, CEO Robert J. Chamberlain, CFO John Vechy, Co-Founder Jason Kapalka, Co-Founder Brian Fete, Co-Founder

Phone: 206-256-4200 Fax: 206-256-2066 Toll-Free: Address: 2401 4th Ave., Ste. 810, Seattle, WA 98121 US

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QUALITY SOFTPRO

www.qualitysoftpro.com








TYPES OF BUSINESS: Software & Video Game Testing Services

Quality SoftPro is a company focused on the development and testing of software products. The firm’s testing services include load & stress testing, which tests a systems ability to perform by adjusting load variations; functionality testing, which tests a systems ability to perform all of its planned specifications and ensures that the system is bug free; integrity testing, which tests small removable mobile chips, miniature data storage devices, integrated circuits, embedded computer processes and software for reliability; structural testing, which tests a systems structure and code designs for deficiencies ; compatibility testing, which checks the validity of a programs compatibility with associated modules and software; white box testing, which tests the internal coding of a system for bugs or functionality issues ; browser testing, which tests the program’s operational quality on several different OS and browser combinations; website testing, which tests a programs navigational ease, interactivity and functionality; and game testing, which tests a games compatibility with different hardware setups and ability to comply with real playing environments. The company serves several industries including telecom; ecommerce; healthcare; finance; insurance; and system integration.



Phone: Fax: 801-991-3740 Toll-Free: 888-683-8281 Address: 1010 25th St. NW, Ste. 304, Washington, DC 20037 US

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QUANTIC DREAM

www.quanticdream.com



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TYPES OF BUSINESS: Video Game Design Motion Capture Studio

Quantic Dream is a French video game development studio that specializes in realistic 3D games. The company has collaborated with publishers such as Eidos, Vivendi Universal Games, Microsoft Game Studios, Atari and Sony Computer Entertainment. The firm gained notoriety through its three major releases: Omikron: The Nomad Soul; Fahrenheit/Indigo Prophecy; and Heavy Rain. Its first major release, Omikron, was one of the first games that featured a wide open 3D world. Its second major release, Fahrenheit (known as Indigo Prophecy in North America), combined elements of a psychological thriller with 3D motion capture technology. Quantic Dream’s most recent title, Heavy Rain, was released exclusively to the PlayStation 3. The game was developed to have near-cinematic graphics and a storyline that the player could influence. The company also offers the Quantic Dream Virtual Actor Studio, a fully featured motion capture studio with high resolution camera sets and audio recording systems.

BRANDS/DIVISIONS/AFFILIATES: Omikron: The Nomad Soul Fahrenheit Indigo Prophecy Heavy Rain Quantic Dream Virtual Actor Studio

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Guillaume de Fondaumiere, CEO David Cage, Pres.

Phone: 33-1-44-64-90 Fax: 33-1-44-64-00-89 Toll-Free: Address: 56, Boulevard Davout, Paris, 75020 France

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RELENTLESS SOFTWARE LTD

www.relentless.co.uk



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Relentless Software Ltd. is a video game developer based in the U.K. The company focuses on developing social games targeted at the casual gaming market, principally for Sony’s PlayStation consoles. Its first title, DJ: Decks & FX for the PlayStation 2 (PS2), was followed by a series of quiz show games under the title Buzz!. The Buzz series includes over 10 titles, including Buzz!: The Music Quiz; Buzz!: The BIG Quiz; Buzz!: The Mega Quiz; Buzz!: The Hollywood Quiz; Buzz!: The Schools Quiz; and Buzz!: The Pop Quiz. The company’s first self-published title, Blue Toad Murder Files, is a murder mystery game available as a digital download only title. In January 2011, Relentless Software announced a plan to discontinue publishing physical copies of its games. Instead, it will continue as a multi-platform, digital download only developer. In February 2011, the firm established a partnership with Chillingo, a leading developer of mobile and casual games, to develop titles for Apple’s iOS and other casual platforms, including its recently announced Quiz Climber for the iPhone.

BRANDS/DIVISIONS/AFFILIATES: Buzz! Blue Toad Murder Files

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Andrew Eades, Managing Dir. David Amor, Creative Dir. Darren Tuckey, Sr. Producer

Phone: 44-127-372-7200 Fax: Toll-Free: Address: 1 Air St., Brighton, BN1 3FB UK

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RELIANCE BIG ENTERTAINMENT LTD

www.rbe.co.in



Y



Y Y




TYPES OF BUSINESS: Media & Entertainment Products Movie Production Film Restoration & Conversion Services Cinemas TV & Radio Broadcasting Advertising Services Online DVD Rental Online Gaming & Social Networking

Reliance BIG Entertainment Ltd. is the media and entertainment arm of Indian conglomerate, Reliance Anil Dhirubhai Ambani Group. Its principal activities include film production, broadcasting and new media ventures. Reliance BIG Pictures, the firm’s motion picture brand, produces films in Hindi, English and other Indian languages. It is also responsible for certain film distribution and exhibition operations. Through Reliance MediaWorks Limited, the firm is one of India's largest film processing, exhibition and entertainment services companies. It operates the multinational cinema chain BIG Cinemas, with over 515 screens, including over 200 screens in the U.S., as well as a presence in Malaysia and the Netherlands. The home entertainment distribution business, Reliance BIG Home Video, is the exclusive Indian licensee to four major Hollywood studios: Universal Pictures International; Warner Home Video; Paramount Home Entertainment; and Dream Works Animation. Other film industry subsidiaries include L.A.-based Lowry Digital and Japan-based Imagica. Broadcasting activities, operated primarily through Reliance Broadcast Network Ltd., include TV, radio, experiential marketing, out of home and digital services. BIG CBS Networks Pvt. Ltd., a joint venture between Reliance Broadcast and CBS Studios International, airs English language CBS programming on three channels, CBS Prime, CBS Spark and CBS Love. 92.7 BIG FM supports a 45 station network, reaching over 200 million residents across India. It offers integrated multi-media advertising services to clients through BIG Live, BIG Street and BIG Digital. Through various businesses, the firm is active in Internet and new media ventures. These businesses include BIGFlix.com, an online DVD rental service; BIGADDA.com, an online Indian shopping and social networking site; Zapak, a publisher and portal for online video games; and Jump Games, which offers mobile games for iPhones and other mobile wireless electronics.

BRANDS/DIVISIONS/AFFILIATES: Reliance BIG Pictures Reliance MediaWorks Ltd. BIG Cinemas Lowry Digital Imagica Reliance Broadcast Network Ltd. BIG CBS Networks Pvt. Ltd. BIG Digital


Anil Dhirubhai Ambani, CEO Rabe Iyer, Head-Experiential Mktg., Out of Home & Digital Tarun Katial, CEO-Reliance Broadcast Network Ltd. Sweta Agnihotri, COO-Reliance BIG Home Video Soumen Ghosh Choudhury, Head-92.7 BIG FM Praveen Malhotra, Sr. VP-Sales, Reliance Broadcast Network Ltd. Anil Dhirubhai Ambani, Chmn.

Phone: 91-22-3032-7000 Fax: 91-22-3066-4600 Toll-Free: Address: Reliance Energy Centre, 3rd Fl., Mumbai, 400 055 India

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: RELIANCE INDUSTRIES LTD (RELIANCE GROUP)




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RENREN INC

www.renren.com



Y Y






TYPES OF BUSINESS: Social Networking Online Games Social Commerce E-Commerce Application Development

Renren, Inc., formerly known as Oak Pacific Interactive, is a Chinese social networking web site. The company boasts a user base of over 117 million people. Like Facebook, the firm originally targeted college students, but eventually branched out to include college graduates and white-collar workers. The service’s platform allows users to share status updates, photos and other content with their friends and families. In addition to basic social networking, the web site also offers games, commerce and professional services. Its online game center integrates content developed by third party game developers. The web site’s e-commerce section, known as Nuomi, allows users to purchase items such as movie tickets and other similar products from external merchants. Roughly 60% of Nuomi users are active in the company’s standard social networking service. The firm’s professional service, known as Jingwei, is a social networking platform for business-minded users. Renren mostly generates revenue through advertising and Internet value-added services derived from its gaming and Nuomi services. Additional revenue is gained through the Renren Open Platform, which enables developers to create paid applications. The company also allows users to share content with more than 600 partner web sites through its Renren Connect program. Renren users have the option of downloading the Renren Desktop client, which provides realtime news feed updates and an instant messaging service. The firm has offices in more than 30 cities throughout China. In December 2010, the company changed its name from Oak Pacific Interactive to Renren. In February 2011, the firm announced plans to set an initial public offering on the New York Stock Exchange. In June 2011, Renren partnered with Recruit Co., Ltd. to launch a social networking service that specifically caters to weddings and newlyweds.

BRANDS/DIVISIONS/AFFILIATES: Nuomi Jingwei Renren Desktop Renren Open Platform Renren Connect Oak Pacific Interactive

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Joseph Chen, CEO James Jian Liu, COO Hui Huang, CFO Alvin Chiang, Chief Mktg. Officer Chuan He, Sr. VP-Games Derek Boyang Shen, VP-Nuomi Joseph Chen, Chmn.

Phone: 86-10-8448-1818 Fax: 86-10-5108-5121 Toll-Free: Address: 23/F, Jing An Center, 8 N. 3rd Ring Rd. E., Beijing, 100028 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: RENN 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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RESEARCH IN MOTION LTD (RIM)

www.rim.com



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Telecommunications: ISP: Y Cellular Service: Y Other:



TYPES OF BUSINESS: Wireless E-Mail Devices Wireless Software & Services

Research In Motion Ltd. (RIM) is a leading designer, manufacturer and marketer of wireless applications for the worldwide mobile communications market. The company focuses on integrated hardware, software and services that support multiple wireless network standards and provide access to time-sensitive information, including e-mail, phone, text messaging, Internet and intranet applications. This is provided through various offerings, including the BlackBerry wireless platform, the BlackBerry smartphone, the RIM Wireless Handheld product line, software development tools, radio-modems and software and hardware licensing agreements. The BlackBerry wireless system is comprised of wireless handhelds, software and services. The product offers wireless extension of clients’ work and personal e-mail accounts, including Microsoft Outlook, IBM Lotus Notes, Novell GroupWise and Internet service provider (ISP) e-mail services. The BlackBerry subscription base includes over 39 million users. BlackBerry service is provided through a combination of the company’s network operations center and more than 595 carriers and distribution channels in 175 countries. RIM technology also allows third-party developers to enhance their handsets with data connectivity solutions using the same wireless architecture and infrastructure as BlackBerry handheld customers. The company has offices in North America, Asia-Pacific and Europe. In 2011, the firm released the WiFi-enabled Blackberry Playbook tablet; introduced a video chat application for the BlackBerry Playbook and launched Blackberry services in South Africa. The firm offers its employees an employee assistance plan; a gym/fitness membership; a global travel program; a free BlackBerry smartphone; training and development programs; teambuilding sessions, summer picnics, RIM wear and holiday parties; and the Healthy RIM program.

BRANDS/DIVISIONS/AFFILIATES: BlackBerry BlackBerry Smartphone Blackberry Playbook

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. James Balsillie, Co-CEO Don Morrison, COO Mike Lazaridis, Pres./Co-CEO Brian Bidulka, CFO Robin Bienfait, CIO David Yach, CTO-Software Thorsten Heins, COO-Product Eng. Jim Rowan, COO-Global Mfg. Jim Rowan, COO-Supply Chain

Phone: 519-888-7465 Fax: 519-888-7884 Toll-Free: Address: 295 Phillip St., Waterloo, ON N2L 3W8 Canada

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $14,953,224 2010 Profits: $2,457,144 U.S. Stock Ticker: RIMM 2009 Sales: $11,065,186 2009 Profits: $1,892,616 Int’l Ticker: RIM Int’l Exchange: Toronto-TSX 2008 Sales: $6,009,395 2008 Profits: $1,293,867 Employees: 8,387 2007 Sales: $3,037,103 2007 Profits: $631,572 Fiscal Year Ends: 2/28 2006 Sales: $2,065,845 2006 Profits: $374,656 Parent Company:




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ROCKSTAR GAMES INC

www.rockstargames.com



Y Y Y







Rockstar Games, Inc., a subsidiary of Take-Two Interactive, Inc., is a developer of video games for consoles and Windows PCs. The company is best known for its work on games that are highly interactive and have wide open environments, such as the Grand Theft Auto series and Red Dead Redemption. Rockstar’s target audience tends to be more mature, as its games usually include large amounts of violence or instances of crime. The firm has also developed the Midnight Club series, which features open world racing environments; the Max Payne series, which revolves around criminal dramas; the Manhunt series, which incorporates elements of psychological horror; Bully, an action/adventure game; and its newest release, L.A. Noire, which revolves around a murder mystery. The company has also developed the Rockstar Advanced Game Engine (RAGE), which is a game engine that the company and others use to build games for the Xbox 360, PlayStation 3, Wii or PC. Numerous subsidiary studios contribute to the company’s products, including Rockstar Japan; Rockstar Leeds, Rockstar Lincoln, Rockstar London and Rockstar North (in Edinburgh, Scotland) in the U.K.; Rockstar New England in Massachusetts; Rockstar San Diego; Rockstar Toronto; and Rockstar Vancouver. Many of these are former independent game studios that were acquired by the firm. The Rockstar Social Club offers gamers leaderboards, stats and special competitions to connect with other users online.

BRANDS/DIVISIONS/AFFILIATES: Grand Theft Auto Max Payne Red Dead Redemption Midnight Club Manhunt Bully Rockstar Social Club (The) Take-Two Interactive Software Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Terry Donovan, CEO Gary Dale, COO Sam Houser, Pres. Alex Moulle-Berteaux, Head-Mktg. Jamie King, VP-Dev.

Phone: 212-334-6633 Fax: 212-334-6644 Toll-Free: Address: 622 Broadway, New York, NY 10012 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: TAKE-TWO INTERACTIVE SOFTWARE INC




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ROCKSTEADY STUDIOS LTD

www.rocksteadyltd.com



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Rocksteady Studios, Ltd., a subsidiary of Warner Bros. Interactive Entertainment, Inc., is a British developer of video games. The company is best known for its work on the critically acclaimed game Batman: Arkham Asylum. The title proved to be a unique success for the Batman license, as other games in the franchise have garnered disappointing reviews. The firm had previously developed Urban Chaos: Riot Response, a first person shooter with an anti-terrorism setting. After the success of Batman: Arkham Asylum, Rocksteady shifted its focus into developing a sequel, Batman: Arkham City. The company primarily builds its games for use on the PlayStation 3, Xbox 360 and Windows PC. In 2010, the firm was acquired by Warner Bros. Interactive Entertainment, Inc.

BRANDS/DIVISIONS/AFFILIATES: Batman: Arkham Asylum Batman: Arkham City Warner Brothers Interactive Entertainment


Anthony Price, General Counsel/Corp. Sec. Jamie Walker, Dir.-Studio/Co-Owner Sefton Hill, Dir.-Games/Co-Owner

Phone: Fax: Toll-Free: Address: 53-79 Highgate Rd., Unit 601, London, NW5 1TL UK

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: WARNER BROTHERS INTERACTIVE ENTERTAINMENT




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ROCKYOU INC

www.rockyou.com



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TYPES OF BUSINESS: Online Games Advertising Services

RockYou, Inc. is a leading social entertainment company that creates and distributes content, principally online games, for social networks such as Facebook. The firm provides customized branding and promotional services on the social web, offering banner placements, deal-of-the-day ads and other custom applications for customers. RockYou offers these applications free of charge to social network users. These games and applications often include advertisements, branded offers or surveys that users must agree to view or receive, creating an opt-in network for advertisers to reach over 200 million unique monthly viewers. A few of the firm’s social network games include Zoo World, a zookeeping game; Fashion World, a fashion design and retail game; Jungle Jewels; and Babel Times, a game developed by RockYou Asia to help Japanese speakers learn English. In March 2010, the company announced the launch of the RockYou Monetization Platform, a series of monetization channels for social network applications that allow social gamers to earn virtual currency to pay for gaming applications by completing surveys; purchasing discounts from over 2,500 brands, retailers and local merchants; and accepting free sample or subscription offers. In December 2010, the firm acquired TirNua, Inc., a developer of 3D and synchronous online play social games. In January 2011, RockYou acquired Playdemic, a game developer based in the U.K. Playdemic’s games include Gourmet Ranch, a Facebook game with roughly 500,000 monthly active users. It will operate as a separate studio within RockYou.

BRANDS/DIVISIONS/AFFILIATES: Zoo World Fashion World JungleJewels Babel Times Playdemic Gourmet Ranch RockYou Asia


Lisa Marino, COO Steve Van Horne, CFO Katrina Osio, Sr. VP-Mktg. Kelli Dragovich, Head-Human Resources Allyson Willoughby, General Counsel/Sr. VP Jonathan Knight, Sr. VP-Games Randall Lloyd, Sr. VP-Sales Paul Gouge, VP/Gen. Mgr.-Playdemic John Yoo, Dir.-Creative Jia Shen, CEO-Rockyou Asia

Phone: 650-421-2000 Fax: Toll-Free: Address: 585 Broadway St., Redwood City, CA 94063 US

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ROVIO MOBILE LTD

www.rovio.com



Y Y






TYPES OF BUSINESS: Mobile Video Games

Rovio Mobile, Ltd. is a Finland-based electronic games firm. The company has developed more than 50 mobile titles, and has collaborate on games with Nokia, Vivendi, Electronic Arts, Namco Bandai and Mr. Goodliving/Real Networks. Founded in 2003, Rovio Mobile is the creator of the Angry Birds series of games, which is the firm’s most popular platform. Angry Birds has been named the top paid app in approximately 67 countries, including the U.S., the U.K., Canada, Greece, Israel, Ireland, India, Kenya, Vietnam, Hong Kong and Mexico. Other game titles include Bounce Tales, Burger Rush, Burnout, Collapse Chaos, Gem Drop, Bounce Touch, Marine Sniper, Mole War, Need for Speed, Paid to Kill, Wolfmoon, War Diary Torpedo, Mole War, SWAT Elite Troops, Star Marine, Paper Planes, Totomi, War Diary Burma, Darkest Fear 2, Darkest Fear 3, Cyber Blood, Playman Winter Games, Bounce Boing Voyage, Formula GP Racing, Patron Angel, Bounce Boing Voyage and Dragon & Jade. In October 2011, as part of its goal for major expansion, Rovio Mobile received $42 million in Series A funding from an investment group led by Accel Partners and Felicis Ventures. In March 2011, Angry Birds Rio became available on the Android and GetJar platforms.

BRANDS/DIVISIONS/AFFILIATES: Angry Birds Angry Birds Rio Accel Partners Felicis Ventures Bounce Tales Paid to Kill Wolfmoon Burn Out


Mikael Hed, CEO Matthew Wilson, Mgr.-Mktg. Claes Kalborg, Head-Merch. & Licensing Peter Vesterbacka, Head-Bus. Dev. Ville Heijari, Head-Media Rel.

Phone: 358-45-1342965 Fax: 358-9-759-3350 Toll-Free: Address: Keilaranta 19, Espoo, 02150 Finland

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RUNIC GAMES INC

www.runicgames.com



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Runic Games, Inc. is a developer of single- and multi-player video games. The founders of Runic Games previously worked at Blizzard North Studios and carried over some of the stylistic elements of their previously-developed games. The title is available for PCs and Macs, as well as the Xbox 360 through the Xbox Live Arcade service. The company is best known for its first release, Torchlight, which is a role playing game based in a fantasy setting. The success of Torchlight led the company to shift into the development of a sequel, Torchlight II. The firm is also developing a massively multiplayer online role playing game (MMORPG) based in the Torchlight universe in conjunction with Perfect World Entertainment, Inc. In May 2010, the Chinese MMO publisher Perfect World Entertainment, Inc. purchased a majority stake in Runic Games for about $8.4 million.

BRANDS/DIVISIONS/AFFILIATES: Torchlight Torchlight II Perfect World Entertainment Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Max Schaefer, CEO Travis Baldree, Pres.

Phone: Fax: Toll-Free: Address: P.O. Box 636, Seattle, WA 98111 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: PERFECT WORLD ENTERTAINMENT INC




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SAMSUNG ELECTRONICS CO LTD

www.samsung.com



Y Y

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TYPES OF BUSINESS: Consumer Electronics Semiconductors Cellular Phones Computers & Accessories Digital Cameras Fuel-Cell Technology LCD Displays Memory Products

Samsung Electronics Co., Ltd., part of The Samsung Group, is a global leader in semiconductor, telecommunications and digital convergence technology. The company is organized into two segments: digital media and communications (DMC) or set business and device solutions (DS) or component business. The DMC segment produces a wide array of specialties from mobile telephones to televisions to telecommunications systems. Samsung is a leading provider of cell phones utilizing its WiMax and High-Speed Downlink Packet Access (HSDPA) technologies to provide 3D and multimedia phones. It is also a leader in the HD Television market with its LED and LCD TV and monitor offerings. Samsung cameras and printers also enjoy a top market position, as do its home appliances. This segment also includes its telecommunication networks business. The DS segment is a global leader in memory and LCD devices. Its operations consist of semiconductors and LCDs. The semiconductor unit includes a memory division, which designs and manufactures ICs and is a leader in dynamic random access memory (DRAM), static random access memory (SRAM), flash memory and solid state drives (SSDs); the LSI division, which designs and manufactures logic and analog IC devices for applications in mobile, home, media and ASIC/foundry services; and the storage systems division, which is a leading manufacturer of hard disk drives for computers, camcorders, MP4 players and other digital devices. The LCD business produces panels for televisions, digital information displays and PCs such as LED backlit LCD panels. In April 2010, Samsung Electronics Co., Ltd. merged with an affiliated company, Samsung Digital Imaging Co., Ltd., to increase its market competiveness within the digital camera sector. In January 2011, it announced the development of the semiconductor industry’s first DDR4 DRAM memory module.

BRANDS/DIVISIONS/AFFILIATES: Samsung Group Samsung Electronics America Samsung Digital Imaging Co., Ltd.


Gee-Sung Choi, CEO Ju-Hwa Yoon, Pres. Ju-Hwa Yoon, CFO Gee-Sung Choi, Pres., Digital Media & Comm. Bus. Charlie Bae, Pres., Samsung Semiconductor, Inc. Dale Sohn, Pres., Samsung Telecom America Kun-Hee Lee, Chmn. Yangkyu Kim, Pres./CEO-Samsung Electronics America

Phone: 82-2-727-7114 Fax: 82-2-727-7892 Toll-Free: Address: 250, 2-ga, Taepyung-ro, Jung-gu, Seoul, 100-742 Korea

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $141,842,000 2010 Profits: $14,811,600 U.S. Stock Ticker: Subsidiary 2009 Sales: $123,691,000 2009 Profits: $8,587,090 Int’l Ticker: 000830 Int’l Exchange: Seoul-KRX 2008 Sales: $97,035,500 2008 Profits: $4,420,700 Employees: 2007 Sales: $92,260,000 2007 Profits: $8,560,000 Fiscal Year Ends: 12/31 2006 Sales: $63,495,000 2006 Profits: $8,535,460 Parent Company: SAMSUNG GROUP




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SAPPHIRE TECHNOLOGY LTD

www.sapphiretech.com



Y Y






TYPES OF BUSINESS: Video Cards & Computer Hardware

Sapphire Technology Ltd. develops and manufactures technologies for the gaming industry. The firm acts as the manufacturing partner for the graphic division of semiconductor firm Advanced Micro Devices, Inc. (AMD). The company’s products include graphic cards, mainboards, power supply units (PSUs), mini personal computers (PCs) and multimedia products. Sapphire offers approximately 17 series of graphic cards, which turn data from CPUs and convert it into the visual images seen in video games. The firm develops 14 series of mainboards (also known as motherboards) for computer groups Intel and AMD. The company sells two PSU series: PurePSU, which includes three products designed for gaming graphics and the ATI FirePRO product; and FirePSU 625, which is optimized for ATI FireMV and FireGL. Sapphire’s mini PC, Edge-HD, was introduced in February 2011 and is one of the smallest PCs ever developed. It features a 1.6 gigahertz (GHz) CPU with a memory of 2 gigabits (GB), and uses approximately 90% less power than a standard PC. With regard to multimedia, the firm offers the Mini-Projector 101, which is portable and allows users to play video games on a big screen. The company is capable of producing more than 1.8 million video boards per month.

BRANDS/DIVISIONS/AFFILIATES: Intel AMD Advanced Micro Devices Inc PurePSU FirePSU Edge-HD


Phone: 852-2687-8888 Fax: 852-2690-3356 Toll-Free: Address: 138 Shatin Rual Committee Rd., Unit 1909-1919 19/F, Hong Kong, China

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SCIENTIFIC GAMES CORPORATION

www.scientificgames.com



Y

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TYPES OF BUSINESS: Gambling Equipment-Computer-Based Lottery Systems Pari-Mutuel Wagering Systems Satellite Broadcasting Services Telecommunications Products Off-Track Betting Facilities Management Lottery Services Race Simulcasting Prepaid Phone Cards

Scientific Games Corporation is a leading supplier of technology-based products, systems and services to gaming markets worldwide, including 43 of the 44 U.S. jurisdictions that currently sell lottery tickets and over 60 countries. Scientific Games operates in three business segments: Printed Products Group, which represented approximately 50% of revenues in 2009; Lottery Systems Group (28%) and Diversified Gaming Group (22%). The Printed Products Group is composed of its instant lottery ticket business and its prepaid phone card business, providing lotteries with some of the world’s most popular entertainment brands, including Major League Baseball, National Basketball Association, Wheel-of-Fortune, Monopoly, World Poker Tour and Deal or No Deal. The Lottery Systems Group provides software, equipment and data communication services to government-sponsored and privately-operated lotteries in the U.S. and abroad. This segment includes daily numbers, cash games and jackpot games, as well as online alternatives such as instant win, probability, sports and word games. The Diversified Gaming Group provides services and systems to private and public operators in the wide area gaming markets and the wagering industry, with products including fixed odds betting terminals; video lottery terminals; monitor games; wagering systems for the racing industry; sports betting systems and services; and Amusement With Prize and Skill With Prize terminals. Business units within the Diversified Gaming Group include The Global Draw Limited, Scientific Games Racing LLC and Games Media Limited. The company’s China-based wholly-owned subsidiary, Scientific Games China, produces instant lottery tickets with China Sports Lottery Printing, Ltd. In January 2010, the firm formed a joint venture with Playtech Limited, called Sciplay to jointly develop and market internet gaming products. Also in the same month, the company negotiated an agreement to sell its racing and venue management businesses to Sportech Plc., for $75 million.

BRANDS/DIVISIONS/AFFILIATES: Global Draw Limited (The) Scientific Games Racing LLC Games Media Limited Scientific Games China Playtech Limited Sciplay Sportech Plc Monopoly


Michael Chambrello, CEO Michael R. Chambrello, Pres. Jeff S. Lipkin, CFO/VP Steve Beason, CTO Ira H. Raphaelson, General Counsel/Corp. Sec./VP David Pye, VP-Corp. Dev. Aimee Remey, Contact-Media Stephen L. Gibbs, Chief Acct. Officer/Controller/VP Robert C. Becker, Treas./VP Larry A. Potts, Chief Compliance Officer/Corp. Dir.-Security/VP James Metcalfe, VP-Tax Steven M. Saferin, Chief Creative Officer/VP A. Lorne Weil, Chmn. Yan Xuan, Pres., Greater China

Phone: 212-754-2233 Fax: 212-754-2372 Toll-Free: 800-367-9345 Address: 750 Lexington Ave., 25th Fl., New York, NY 10022 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: SGMS 2009 Sales: $927,749 2009 Profits: $-39,879 Int’l Ticker: Int’l Exchange: 2008 Sales: $1,118,829 2008 Profits: $8,488 Employees: 4,200 2007 Sales: $1,046,704 2007 Profits: $65,367 Fiscal Year Ends: 12/31 2006 Sales: $897,230 2006 Profits: $66,761 Parent Company:




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SEGA CORP

www.sega.com



Y



Y Y





Sega Corp., a subsidiary of Sega Sammy Holdings, Inc., is a developer of video games and a former developer of console systems. The company is best known for its iconic Sonic the Hedgehog series of games. It had previously developed and supported the Sega Genesis, Game Gear, Saturn and Dreamcast console systems, but later shifted to become a software maker. Since the transition, the firm has matured into a successful video game producer and develops titles for the Xbox 360, Playstation 3, Wii, PC and mobile devices. Aside from the Sonic franchise, Sega’s most popular game series include Total War, a strategy game simulator; Virtua Fighter 3D, a fighter game; and the Valkyria Chronicles tactical RPG. Some of these games are developed by its subsidiary studios, which include The Creative Assembly, which produces the Total War series and Viking Battles for Asgard; Sports Interactive, which develops the Football Manager title; and Prope, which worked on the Let’s Tap game. The company also offers Sega Pass, a free membership-based program that allows users to download demos, play mini-games and participate in contests. It also offers Play Sega, a subscription-based Internet service where members can log in and play classic Sega games. Besides home video games, the firm’s brand can be found in Japanese entertainment centers, theme parks, arcade games and prize machines.

BRANDS/DIVISIONS/AFFILIATES: Sonic the Hedgehog Sega Sammy Holdings Inc Total War Virtua Fighter 3D Valkyria Chronicles Sega Pass Play Sega Creative Assembly (The)

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Hajime Satomi, CEO Hisao Oguchi, Pres. Mike Hayes, Pres., Sega West

Phone: 81-3-5736-7111 Fax: 81-3-5736-7066 Toll-Free: Address: 1-2-12 Haneda, Tokyo, 144-8531 Japan

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: SEGA SAMMY HOLDINGS INC




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SEGA SAMMY HOLDINGS INC

www.segasammy.co.jp



Y

Y Y Y Y






TYPES OF BUSINESS: Computer Software-Games Arcade Games Amusement Centers Toys Ring Tones & Mobile Phone Media Animation Production Karaoke Machines Display Design & Construction Services

Sega Sammy Holdings, Inc. (SSH), the product of a merger between Sega Corporation and Sammy Corporation, operates amusement centers and produces game software and arcade games. The company is organized into four principle segments: Pachislot and Pachinko Machines (PPM), similar to slot machines, which generated 41.7% of sales; Amusement Machine Sales (AMS), 11.7%; Amusement Center Operations (ACO), 14.2%; and Consumer Business, 31.6%. Other miscellaneous operations accounted for the remaining 0.7% of sales. In the PPM segment the company manufactures and maintains its Pachislot and Pachinko Machines. In the AMS segment, the company uses the ALL.Net P-ras business model, wherein it sells game hardware and provides mother board and software at no cost. SSH is paid by content use. This model allows operators of amusement centers to introduce new arcade machines with a small initial investment. The ACO segment owns and operates amusement centers, including those operated by Sega Corporation. Lastly, the Consumer Business segment manufactures software for home video game consoles (including producing the Incredible Hulk and Iron Man games for XBOX 360), Internet game play and mobile phones, as well as having operations in the traditional toy market. Some of the company’s 27 domestic and 24 overseas subsidiaries and affiliates include Sega Corporation; Sammy NetWorks Co., LTD., a developer of ring tones and games for mobile phones; TMS Entertainment, LTD., an animation planning and production firm; H-I System Corporation, which makes amusement hall computers and prize POS systems; Street Level, Inc., which develops consumer games and game systems; and Sega Music Networks Co., Ltd., involved in the production and sales of karaoke machines.

BRANDS/DIVISIONS/AFFILIATES: Sega Corp Sammy NetWorks Co., Ltd. H-I System Corporation Street Level, Inc TMS Entertainment, Ltd. SEGA Music Networks Co., Ltd.


Hajime Satomi, CEO Hajime Satomi, Pres. Tomio Kazashi, Standing Corp. Auditor Okitane Usui, Pres./CEO/COO-Sega Corporation Keishi Nakayama, Exec. VP/Pres./CEO/COO-Sammy Corp. Hisao Oguchi, Chief Creative Officer Hideo Yoshizawa, Sr. Exec. Officer Hajime Satomi, Chmn.

Phone: 81-3-621-59955 Fax: 81-3-5736-7066 Toll-Free: Address: Shiodome Sumitomo Bldg 21F,1-9-2 Higashi Shimbashi, Tokyo, 105-0021 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $4,677,700 2010 Profits: $246,470 U.S. Stock Ticker: SGAMY.PK 2009 Sales: $4,630,230 2009 Profits: $-246,860 Int’l Ticker: 6460 Int’l Exchange: Tokyo-TSE 2008 Sales: $4,589,800 2008 Profits: $-524,700 Employees: 6,236 2007 Sales: $5,282,400 2007 Profits: $434,600 Fiscal Year Ends: 3/31 2006 Sales: $5,532,400 2006 Profits: $662,200 Parent Company:




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SHANDA GAMES LTD

www.shandagames.com



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TYPES OF BUSINESS: Video Game Development Video Game Licensing Online Video Game Operation Video Game Publishing

Shanda Games Ltd., based in Shanghai, China, is a leading developer and publisher of online games. With an active subscriber base of more than 10.4 million users, the firm operates 26 massively multiplayer online role-playing games (MMORPGs), as well as a number of advanced casual games. The firm develops and sources games through multiple channels, including in-house development, licensing, investment and acquisition, co-development and cooperation schemes. Among its popular game titles are Woool, a martial arts adventure MMORPG and the first game released from its in-house development studio; World Hegemony, a strategy web game; Tales of Dragons, a fantasy game; and other titles such as Might & Hero, Magical Land and The Sign, among others. Its licensed titles include Aion, Lineage and Lineage II, licensed from Korean firm NCsoft Corp.; and Mir II. Through Shanda Networking, the firm hosts web sites dedicated to each of its games. The firm generates revenue from its games in two different ways: its item-based model allows users to play games for free, but charges players to purchase virtual items to support gameplay, including weapons, clothing and other accessories; and a time-based model, which charges players based on time spent playing a game. In 2010, the firm generated over 90% of its revenue from its MMORPGs. In January 2010, Shanda Games acquired Mochi Media, Inc. In September 2010, it established a joint venture with China Network Television to establish an online game video channel. In the same month, it acquired Eyedentity Games, a leading online game development studio in Korea; and signed a strategic partnership with Square Enix to license Final Fantasy XIV in China, the first installment of the Final Fantasy franchise to be released in China.

BRANDS/DIVISIONS/AFFILIATES: Woool World Hegemony Tales of Dragons Mochi Media Inc Eyedentity Games

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Qunzhao Tan, CEO Jisheng Zhu, Acting COO Hai Ling, Pres. Richard Wei, CFO Jisheng Zhu, CTO Thomas Yih, General Counsel Ellen Chiu, Dir.-Investor Rel. Xiangdong Zhang, Chief Producer Qunzhao Tan, Chmn.

Phone: 86-21-5050-4740 Fax: 86-21-5080-5132 Toll-Free: Address: No. 1 Office Bldg., 690 Bibo Rd., Shanghai, 201203 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $682,500 2010 Profits: $197,700 U.S. Stock Ticker: GAME 2009 Sales: $704,186 2009 Profits: $215,582 Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2,834 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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SHANDA INTERACTIVE ENTERTAINMENT LIMITED www.snda.com



Y



Y




TYPES OF BUSINESS: Online Games Interactive Game Portals Online Publishing Wireless Services

Shanda Interactive Entertainment Limited is a leading interactive entertainment media company in China that offers content such as online games, literature and music. The company operates through six primary subsidiaries. Shanda Games is one of the leading game companies in China, offering 26 massively multi-player online role-playing games (MMORPGs) and eight casual online games. Shanda’s games include GetAmped, Maple Story, Dead or Alive Online, The Legend of Mir II, World Hegemony and Tales of Dragons. Through Mochi Media, Shanda Games also offers flash games without user-end software. Subsidiary Shanda Literature provides literature and other media through web sites, wireless distribution and offline publication, as well as franchising its literature works to online game companies, television producers, movie studios and traditional book publishers. Bianfeng offers online chess, card games, traditional board games, mahjongg and arcade games. Haofang operates an e-sports games platform. Ku6 Media Co., Ltd. (formerly Hurray! Holding Co., Ltd.) offers wireless value added services (WVAS) such as short message service, interactive voice response, ring back tone, WAP, MMS and Java. Finally, Shanda Online provides distribution, payment, customer service and other e-commerce services for MMORPGs, casual games and online literature. Shanda Music owns a majority stake in Hurray! Shanda Pictures Limited, a subsidiary, is part of a joint venture company with Hunan Broadcasting and Television Group. The venture produces and distributes movies and television series. In January 2010, Shanda Games acquired Mochi Media, a platform for distributing monetary browser-based games; Shanda Literature acquired a majority stake in Beijing Joy Media Co., Ltd.; and Ku6 Media (then Hurray!) acquired Ku6.com, a leading Chinese online video portal. During 2010, Hurray! changed its name to Ku6 Media. The company offers its employees medical and unemployment insurance; housing subsidies; and pension benefits.

BRANDS/DIVISIONS/AFFILIATES: Shanda Games Limited Shanda Literature Corporation Shanda Online International (HK) Limited Ku6 Media Co., Ltd. Shanda Pictures Limited Hurray! Holding Co., Ltd. Mochi Media Beijing Joy Media Co., Ltd.


Tianqiao Chen, CEO Danian Chen, COO Tianqiao Chen, Pres. Grace Wu, CFO Jean Zhang, VP-Human Resources Danning Mi, CIO Judy Wang, CEO-Shanda Online John Lee, Sr. VP-Tax Davis Zhu, Chief Investment Officer Xiaoqiang Hou, CEO-Shanda Literature Qunzhao Tan, Chmn./CEO-Shanda Games Shanyou Li, CEO-Ku6 Tianqiao Chen, Chmn.

Phone: 86-21-6058-8688 Fax: 86-21-5080-2440 Toll-Free: Address: 208 Juli Rd., Pudong New Area, Shanghai, 201203 China

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $846,200 2010 Profits: $123,400 U.S. Stock Ticker: SNDA 2009 Sales: $767,781 2009 Profits: $251,916 Int’l Ticker: RZP Int’l Exchange: Frankfurt-Euronext 2008 Sales: $523,132 2008 Profits: $182,983 Employees: 5,721 2007 Sales: $338,232 2007 Profits: $191,394 Fiscal Year Ends: 12/31 2006 Sales: $211,900 2006 Profits: $67,800 Parent Company:




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SHUFFLE MASTER INC

www.shufflemaster.com



Y Y Y

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TYPES OF BUSINESS: Gaming Machines Automated Card Shufflers Table & Video Slot Games Slot Machine Operating Systems

Shuffle Master, Inc. develops, manufactures and markets automatic card shuffling and chip counting equipment as well as table and video slot machine games for use in the gaming industry. The business is divided into four segments: utility products, proprietary table games, electronic table systems and electronic gaming machines. The utility segment is focused on the development of products that enhance table game speed, productivity, profitability and security, including the company’s automatic shufflers, which are marketed under the trademarks Deck Mate; iDeal; i-Score; one2six; and MD2. This segment also includes the Easy Chipper chip sorting machine and the MD2 Workstation, which combines proprietary software with a card batch shuffler to analyze the accuracy and composition of each deck. The proprietary table games segment includes the company’s traditional live proprietary poker-based, baccarat, pai gow poker, and blackjack table games. The majority of these products are licensed to customers, providing recurring revenue. The electronic table games segment includes the company’s Table Master, Vegas Star, Rapid Table Games and i-Table brands. Some of these products allow Shuffle Master to offer table game content in markets where live table games are not permitted. The i-Table incorporates electronic betting with a live dealer, which improves game speed and security while reducing operating costs. Proprietary table games are also offered via wireless gaming solutions to licensed casinos and other game operators. The electronic gaming machines segment is focused on the development and delivery of PC-based video slot machines into select markets, namely Australia, Asia and Latin America. Popular titles include Deep Sea Dollars, Sunset on the Serengeti and Galapagos Wild.

BRANDS/DIVISIONS/AFFILIATES: Shuffle Master Easy Chipper i-Table Deck Mate MD2 Workstation Vegas Star Table Master Rapid Table Games


David Lopez, CEO David Lopez, COO/Exec. VP Linster Fox, CFO/Exec. VP Roger Snow, Exec. VP/Chmn.-Corp. Prod. Group Linster Fox, Corp. Sec. Franz X. Rossbacher, Head-Oper., Shuffle Master Africa Garry W. Saunders, Chmn. Ernst Blaha, Managing Dir.-Shuffle Master Europe

Phone: 702-897-7150 Fax: 702-897-2284 Toll-Free: Address: 1106 Palms Airport Dr., Las Vegas, NV 89119 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $201,302 2010 Profits: $23,083 U.S. Stock Ticker: SHFL 2009 Sales: $179,427 2009 Profits: $15,459 Int’l Ticker: Int’l Exchange: 2008 Sales: $190,006 2008 Profits: $-10,803 Employees: 705 2007 Sales: $178,851 2007 Profits: $16,379 Fiscal Year Ends: 10/31 2006 Sales: $162,991 2006 Profits: $5,093 Parent Company:




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SINA CORPORATION

english.sina.com



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TYPES OF BUSINESS: Internet Portal-Chinese E-Mail & Messaging Services Search Engine Online Games Wireless Services Online Auctions & Retail Online News

SINA Corporation is an online media company and mobile value-added services (MVAS) provider based in China. The firm provides services through five major business lines: SINA.com, SINA Mobile, SINA Community, SINA.net and SINA E-Commerce. SINA.com is an online brand advertising property in China, providing Chinese language online news and content as well as such advertising product offerings as banner, button and text-link advertisements that appear on pages within the SINA network. SINA.com has portals in mainland China, Taiwan, Hong Kong and North America and consists of various regional, interest-based channels such as SINA Sports, SINA Auto, SINA Finance and SINA Real Estate, among others. SINA Mobile provides MVAS which allow users to receive news and information; download ring tones and pictures; and participate in dating and friendship communities through the SINA website or through their mobile phones on a monthly subscription or pay-per message basis. SINA Community provides a user-generated platform for information and entertainment. SINA.net serves as a platform to assist businesses and government bodies to more effectively engage, communicate and transact with their target audiences through the Internet. SINA E-Commerce offers SINAMall, an online shopping web site on the firm’s Chinese Mainland and North America web sites, enabling both international and local companies to transact business. SINA generates the majority of its revenue from online advertising and MVAS offerings. The firm offers distinct and targeted content on each of its region-specific web sites and a range of complementary offerings designed to broaden its user base and increase user traffic. SINA’s primary focus is on the China market.

BRANDS/DIVISIONS/AFFILIATES: SINA.com SINA Mobile SINA Online SINA.net SINA E-commerce SINAMall SINA Real Estate E-House Holdings Limited


Charles Chao, CEO Hong Du, COO Charles Chao, Pres. Herman Yu, CFO Cathy Peng, Mgr.-Investor Rel. Gaofei Wang, VP/Gen. Mgr.-SINA Mobile Tong Chen, Exec. VP/Chief Editor Yan Wang, Chmn.

Phone: 86-21-5049-8666 Fax: 86-21-5049-8806 Toll-Free: Address: 88 Century Blvd., Jinmao Tower, Ste. 37F, Shanghai, 200040 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: SINA 2009 Sales: $358,567 2009 Profits: $412,895 Int’l Ticker: Int’l Exchange: 2008 Sales: $369,587 2008 Profits: $80,638 Employees: 2,500 2007 Sales: $246,127 2007 Profits: $57,729 Fiscal Year Ends: 12/31 2006 Sales: $212,854 2006 Profits: $39,916 Parent Company:




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SLIDE INC

www.slide.com



Y Y






TYPES OF BUSINESS: Online Games Social Media Applications Apps

Slide, Inc., a subsidiary of Google, Inc., is a developer of games and apps for social networking sites. The company’s software focuses on interactions between friends. It has developed seven primary products: SuperPoke! Pets, SPP Ranch, Top Fish, SuperPocus Academy of Magic, FunSpace, Top Friends and SuperPoke!. SuperPoke! Pets allows users to care for and decorate virtual pets while interacting with the pets of other friends. SPP Ranch involves virtual ranches in which users can raise animals such as sheep, horses and rabbits. Top Fish includes virtual aquariums where users can feed and play with their fish. SuperPocus Academy of Magic involves similar game elements, but includes magical animals and other supernatural characters. FunSpace is a content distribution app that allows friends to share comments and videos. The Top Friends app gives Facebook users the ability to customize their own friends list, and share content like quizzes. The company’s flagship product, SuperPoke!, allows users to virtually poke others in Facebook, MySpace or hi5. The firm’s software is active on the social networks Facebook, MySpace, Bebo, hi5, Orkut and Friendster in more than 200 countries worldwide.

BRANDS/DIVISIONS/AFFILIATES: SuperPoke! Pets SPP Ranch Top Fish SuperPocus Academy of Magic FunSpace Top Friends SuperPoke! Google Inc


Max Levchin, CEO Kevin Freedman, CFO Libor Michalek, CTO John Duncan, General Counsel Viva Chu, VP-Virtual Worlds Studio Jared Fliesler, Exec. Producer-SuperPoke! Pets Mike Huang, Exec. VP-Slide China

Phone: 415-819-0506 Fax: Toll-Free: Address: 612 Howard St., Ste. 400, San Francisco, CA 94105 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: GOOGLE INC




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SNK PLAYMORE CORP

www.snkplaymore.co.jp



Y

Y

Y






TYPES OF BUSINESS: Video Game Development Slot Machines

SNK Playmore Corp. (SNK) develops and manufactures video game hardware and software. Originally a developer and manufacturer of arcade games, the firm has transformed into a manufacturer of Pachi-Slot machines and video game software for home video game consoles and mobile electronics and smartphones. Its games include Samurai Showdown, SNK Arcade Classics, Metal Slug and Fatal Fury, among others. Historically, the firm created and manufactured the Neo Geo series of home video game consoles, which included the Neo Geo AES, Neo Geo CD and Neo Geo Pocket, designed to compete with Nintendo’s and Sony’s consoles. It ceased the production of Neo Geo consoles in 2001. SNK’s subsidiaries include SNK Playmore USA, based in Los Angeles; Neo Geo Corp.; and SNK Entertainment Co. Ltd. The company maintains partnerships with Capcom Co. Ltd.; Sega Corporation; Taito Corporation; and Ignition Entertainment Ltd.

BRANDS/DIVISIONS/AFFILIATES: SNK Playmore USA Neo Geo Corp SNK Entertainment Co. Ltd.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Ryo Mizufune, Pres.

Phone: 06-663-963-62 Fax: 06-637-863-60 Toll-Free: Address: 1-16-17, Esaka-Cho, Suita-City, Osaka, 564-0063 Japan

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SOHU.COM INC

corp.sohu.com



Y






TYPES OF BUSINESS: Internet Portal-Chinese Internet Service Provider Online Gaming Portal Real Estate Services Wireless Media Content Search Engine-Chinese

Sohu.com, Inc. is a leading Internet company in China, providing news, information, entertainment and communication. It organizes its businesses into two categories: advertising and non-advertising. Sohu’s advertising business offers content to its users free of charge and provides advertising services to advertisers on its network of Chinese language web properties consisting of: Sohu.com, a leading mass portal and online media destination with web navigational capabilities, 40 main content channels featuring news, commentaries and various other topics, web-based communication and community services; 17173.com, a leading game information portal; Focus.cn, a real estate website; ChinaRen.com, an online youth alumni community; and Sogou.com, an interactive proprietary search engine. The advertising business derives its revenue from two kinds of activities: brand advertising services, whereby advertising space is provided to companies on Sohu’s web sites, and sponsored search services, which provide priority placements in the company’s search directory and pay-per-click services. The firm’s nonadvertising business principally includes online games and wireless value-added services. Sohu operates online games including two massively multi-player online roleplaying games (MMORPGs): Tian Long Ba Bu and Blade Online. It offers wireless value-added services such as news, weather forecast, chatting, entertainment information, ringtone downloads and logo downloads. Sohu has partnerships with over 1,700 organizations including exclusive partnerships with sports entities such as Team China Football, Eurosports, the AFC Champions League and the NBA.

BRANDS/DIVISIONS/AFFILIATES: Chinaren.com Focus.cn Sohu.com 17173.com Sogou.com


Charles Zhang, CEO Belinda Wang, COO Belinda Wang, Co-Pres. Carol Yu, CFO/Co-Pres. Xiaochuan Wang, VP/Head-R&D Center Xiaochuan Wang, CTO Gang Fang, VP-Prod. Luming Chen, VP Tao Wang, VP Lin Zhou, VP-Tech. Charles Zhang, Chmn.

Phone: 86-10-6272-6666 Fax: 86-10-6272-6588 Toll-Free: Address: Sohu.com Internet Plz, No1 Park, Zhongguancun E Rd, Beijing, 100084 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: SOHU 2009 Sales: $515,200 2009 Profits: $197,700 Int’l Ticker: Int’l Exchange: 2008 Sales: $429,051 2008 Profits: $158,637 Employees: 3,197 2007 Sales: $188,934 2007 Profits: $34,931 Fiscal Year Ends: 12/31 2006 Sales: $134,236 2006 Profits: $25,885 Parent Company:




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SONIC TEAM

www.sonicteam.com



Y







Sonic Team, a subsidiary of Sega Corp., is a video game developer based in Tokyo. Perhaps best known for the creation of the Sonic the Hedgehog series, the firm is responsible for numerous installments of the Sonic franchise since its initial release in 1991. While originally developed exclusively for Sega’s consoles, the company expanded the franchise to additional consoles following Sega’s decision to discontinue its console manufacturing operations. The firm has continued to release new titles and sequels to the original Sonic game across all of the major video games consoles, including Sony’s PlayStation series of consoles; Microsoft’s Xbox line; and Nintendo’s GameCube, Game Boy Advance, DS and Wii. Its most recent titles include the multiplatform Sonic the Hedgehog 4: Episode I, released in October 2010; Sonic Colors for the DS and Wii, released in November 2010; and Sonic Free Riders for Xbox 360, released in the same month.

BRANDS/DIVISIONS/AFFILIATES: Sonic the Hedgehog Sega Corp Sonic the Hedgehog 4: Episode I Sonic Colors Sonic Free Riders


Phone: 0570-000-353 Fax: Toll-Free: Address: 1-2-12 Haneda Ohta-ku, Tokyo, 144-8531 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: SEGA CORP




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SONY CORPORATION

www.sony.net



Y Y Y Y Y

Y Y Y



Y




TYPES OF BUSINESS: Consumer Electronics Manufacturer Film & Television Production Music Production Personal Computers Semiconductors Technology Research Video Games Financial Services

Sony Corporation, a leading consumer electronics firm, produces consumer and industrial electronic products and entertainment. The firm operates through three primary divisions, the Consumer Products & Devices group, the Networked Products & Services group and the B2B & Disc Manufacturing group, in addition to several secondary segments: Music, Pictures, Financial Services, Sony Ericsson and Other. The Consumer Products & Devices group comprises the firm's television, digital imaging, audio and video, semiconductor and component businesses. The Networked Products & Services group comprises Sony Computer Entertainment, Inc., the firm’s game business; and its personal computer and personal audio player businesses. The B2B & Disc group includes the company’s broadcastand professional-use products and its Blu-ray, DVD and CD disc manufacturing operations. The Music segment includes subsidiaries Sony Music Entertainment, a developer, producer and distributer of recorded music; Sony Music Entertainment Japan, a Japanese domestic recorded music business; and Sony/ATV Music Publishing LLC, a 50%owned U.S.-based music publishing business. The Pictures segment, operating through Sony Pictures Entertainment, is engaged in motion picture production and distribution; television production; home entertainment distribution; a global channel network; and digital content creation. The Financial Services group is composed of Sony Financial Holdings, Inc., which operates through three subsidiaries: Sony Life Insurance Co., Ltd.; Sony Assurance, Inc.; and Sony Bank, Inc. Sony Ericsson Mobile Communications AB is a 50-50 joint venture between consumer electronics giants Sony Corp. and Telefonaktiebolaget LM Ericsson (Ericsson AB) that provides product research, development, design, marketing, production and distribution for mobile phones, accessories, services and applications. The Other segment includes the group’s mobile phone original equipment manufacturing (OEM) business in Japan; and So-net, an Internet-related service business subsidiary. In May 2010, Sony and Google, Inc. formed a strategic alliance to deliver cloud computing-based products and services on Google’s Android platform.

BRANDS/DIVISIONS/AFFILIATES: Columbia Tristar Motion Picture Group Sony Canada Sony Financial Holdings Inc Sony Music Entertainment Inc Sony Pictures Entertainment Sony R&D Sony Ericsson Mobile Communications AB Sony Computer Entertainment, Inc.


Howard Stringer, CEO Howard Stringer, Pres. Masaru Kato, CFO/Exec. VP Yutaka Nakagawa, Exec. Deputy Pres., Mfg. Nicole Seligman, General Counsel/Exec. VP Ryoji Chubachi, Vice Chmn. Hiroshi Yoshioka, Exec. Deputy Pres., Consumer Prod. & Devices Keiji Kimura, Exec. VP-Intellectual Property & Disc Mfg. Kazuo Hirai, Exec. VP-Networked Prod. & Svcs. Bus. Howard Stringer, Chmn. Yutaka Nakagawa, Exec. Deputy Pres., Logistics & Procurement

Phone: 81-3-6748-2111 Fax: 81-3-6748-2244 Toll-Free: Address: 7-1-1 Konan, Minato-Ku, Tokyo, 108-0075 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $87,722,300 2010 Profits: $-496,150 U.S. Stock Ticker: SNE 2009 Sales: $86,711,870 2009 Profits: $-1,109,850 Int’l Ticker: 6758 Int’l Exchange: Tokyo-TSE 2008 Sales: $88,714,100 2008 Profits: $3,694,400 Employees: 167,900 2007 Sales: $70,513,400 2007 Profits: $1,073,800 Fiscal Year Ends: 3/31 2006 Sales: $64,021,000 2006 Profits: $1,047,270 Parent Company:




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SONY ERICSSON MOBILE COMMUNICATIONS AB www.sonyericsson.com



Y Y






TYPES OF BUSINESS: Cell Phones Mobile Phone Accessories PC Cards Machine-to-Machine Communications Systems Communications Products

Sony Ericsson Mobile Communications AB is a 50-50 joint venture between consumer electronics giant Sony Corp. and Telefonaktiebolaget LM Ericsson (Ericsson AB), a provider of network infrastructure and telecommunications. Sony Ericsson Mobile uses these combined resources to provide mobile multimedia devices including cellular phones and accessories, PC cards and business products to the global market. The firm is based in London, with offices in the U.K., U.S., Germany, Sweden, Singapore and China. Its product portfolio includes phones that support GSM, TDMA, CDMA and satellite technologies; accessories including batteries, micro travel phone chargers, messaging, connectivity, entertainment and hands-free products (Bluetooth devices); and PC cards compatible with CSD, EDGE, GPRS, GSM and WLAN networks. The company's business products include Smartphones (featuring a PDA and phone in one device), GPS-based navigation systems, security applications and business software. Its Smartphones, which run on Google’s Android platform, include the Xperia X8, X10 and PLAY. The firm's best known products include the line of Cyber-shot camera phones, Walkman music phones and the T610 mobile phone. Sony Ericsson Mobile's web site features downloadable ring tones, picture messaging and applications to create mobile movies. Additionally, software and service packages can be accessed online and added to consumer phones; add-on features include portable photo albums, picture messaging, image editors and navigation systems. In 2010, the firm shipped over 43.1 million phones worldwide.

BRANDS/DIVISIONS/AFFILIATES: Sony Corporation Telefonaktiebolaget LM Ericsson (Ericsson AB) Xperia X8 Xperia X10 Xperia PLAY T610 Walkman Cyber-Shot


Bert Nordberg, CEO Bert Nordberg, Pres. William A Glaser, Jr., CFO Kristian Tear, Exec. VP/Head-Mktg. & Sales Cathy Davies, Global Head-Comm. & Public Rel. Rikko Sakaguchi, Exec. VP/Chief Creation Officer Steve Walker, Head-Global Mktg.

Phone: 44-208-762-5800 Fax: 44-208-762-5887 Toll-Free: Address: Sony Ericsson House, 202 Hammersmith Rd., London, W6 7DN UK

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $9,078,530 2010 Profits: $129,820 U.S. Stock Ticker: Joint Venture 2009 Sales: $9,056,210 2009 Profits: $-1,115,350 Int’l Ticker: Int’l Exchange: 2008 Sales: $14,980,380 2008 Profits: $-97,260 Employees: 2007 Sales: $17,208,000 2007 Profits: $1,484,180 Fiscal Year Ends: 12/31 2006 Sales: $17,219,730 2006 Profits: $1,566,700 Parent Company:




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SOUTHPEAK INTERACTIVE CORPORATION www.southpeakgames.com



Y







SouthPeak Interactive Corporation, operating as SouthPeak Games, is an independent video game publisher based in Virginia. The firm develops titles for major video game consoles (Sony’s PlayStation 3, Microsoft’s Xbox 360 and Nintendo’s Wii), portable handheld consoles (Sony’s PSP and Nintendo’s DS) and PCs, as well as smartphones and other mobile electronics. It has published numerous games across various genres, including action-adventure, roleplaying, racing, puzzle strategy, fighting and combat. SouthPeak develops titles by contracting with independent software developers and videogame studios, entering into comprehensive development agreements with each developer that outline financial terms, development milestones, completion dates and final product delivery dates. In addition to its headquarters in Midlothian, Virginia, the firm maintains offices in Grapevine, Texas and Leicester, England. In 2010, the company released 15 games, including Hotel Giant 2, Blood Bowl, Crime Scene, Risen, DJ Star, Sushi Go Round and Dementium II. It currently has a pipeline of 18 games in various stages of development.

BRANDS/DIVISIONS/AFFILIATES: SouthPeak Games

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Melanie Mroz, CEO Melanie Mroz, Pres. Reba McDermott, CFO Terry Phillips, Chmn.

Phone: 804-378-5100 Fax: Toll-Free: Address: 2900 Polo Pkwy., Midlothian, VA 23113 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $40,299 2010 Profits: $-5,828 U.S. Stock Ticker: SOPK.OB 2009 Sales: $47,280 2009 Profits: $-12,207 Int’l Ticker: Int’l Exchange: 2008 Sales: $40,153 2008 Profits: $1,554 Employees: 53 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 6/30 2006 Sales: $ 2006 Profits: $ Parent Company:




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SQUARE ENIX

www.square-enix.com



Y

Y



Y




TYPES OF BUSINESS: Video Game Development Arcade Games & Game Machines Game-Related Publications Game-Related Merchandise Mobile Phone Content Development

Square Enix, a Tokyo-based holding company, is a licensor and distributor of entertainment content. Operating though the Square Enix Group, the firm is divided into five business segments: digital entertainment, amusement, publication, merchandising and mobile content. The digital entertainment segment, generating 57.2% of sales, is responsible for developing and distributing video games for game consoles, PCs and mobile phones. Game titles include Dragon Quest, Final Fantasy and Kingdom Hearts; Space Invaders through subsidiary Taito Corporation; and Tomb Raider, Hitman and Deus Ex through subsidiary Eidos, Ltd. The amusement segment, accounting for 27.2% of sales involves amusement facilities operated by Taito called Taito stations. These amusement facilities offer crane game prizes and a variety of arcade games and game machines such as Hopping Road; Panic Museum; Elevator Action Death Parade; Dariusburst Another Chronicle; Music GunGun!; Dragon Quest Monster Battleroad series; and Lord of Vermilion. The publication segment, accounting for 7.5% of sales, publishes strategy guides, novelizations, comic magazines and web magazines based on the company’s game titles. The segment publishes approximately 230 comic books a year, such as FULLMETAL ALCHEMIST, SOUL EATER and Black Butler, and has five periodical comic magazines: Shonen Gangan, G Fantasy, Gangan Joker, Young Gangan and Gangan Online, an online magazine. The merchandising segment, generating 2.8% of sales, develops and licenses figurines and accessories based on the firm’s titles. Action figures are produced under the brand PLAY ARTS, while lower priced, stuffed toys are offered under the brand SQEX TOYS. The mobile phone content segment, generating 5.3% of sales, includes games, as well as other mobile content such as ring tones and wallpapers.

BRANDS/DIVISIONS/AFFILIATES: Square Enix Group Taito Corporation Eidos, Ltd. Dragon Quest Kingdom Hearts Space Invaders Tomb Raider Hitman


Yoichi Wada, Pres. Keiji Honda, Exec. VP Koji Taguchi, Sr. Exec. Managing Officer Shinji Hashimoto, Sr. Exec. Managing Officer Yoichi Haraguchi, Sr. Exec. Managing Officer

Phone: 81-3-5333-1555 Fax: Toll-Free: Address: 3-22-7 Yoyogi, Shibuya-ku, Tokyo, 151-8544 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $2,066,397 2010 Profits: $102,206 U.S. Stock Ticker: 2009 Sales: $1,381,387 2009 Profits: $64,477 Int’l Ticker: 9684 Int’l Exchange: Tokyo-TSE 2008 Sales: $1,472,369 2008 Profits: $91,788 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 3/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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TAKE-TWO INTERACTIVE SOFTWARE INC

www.take2games.com



Y Y



Y




TYPES OF BUSINESS: Computer Software-Video Games Software Distribution

Take-Two Interactive Software, Inc. is a global publisher, developer and distributor of interactive entertainment software, hardware and accessories. Its publishing segment consists of Rockstar Games, 2K Games, 2K Sports and 2K Play publishing labels. The firm develops, markets and publishes software titles for the leading gaming and entertainment hardware platforms, including Sony's PlayStation 3; Sony's PSP system; Microsoft's Xbox 360; Nintendo's Wii; Nintendo’s DS handheld system; personal computer (PC) games using Windows; and Apple iPhone, iPad and iPod Touch. The company digitally distributes some of its games for distribution through the Playstation Network for Playstation 3 games, Xbox LIVE Marketplace and Xbox LIVE Arcade for Xbox 360 games. The interactive software that it develops and publishes is broken down into two major categories: games developed by internal development studios, and games that it publishes with, or markets and distributes on behalf of, third party developers. The firm has internal development studios located in the U.S., Canada, the U.K., the Czech Republic, Australia and China. The Rockstar Games titles are primarily internally developed and include the Grand Theft Auto series. Most of the firms third party developed titles are published by its 2K Games label. 2K Games has actively secured rights to publish popular entertainment properties including The Elder Scrolls IV: Oblivion, and its internally developed BioShock and Civilization franchises. Its 2K Sports titles include Major League Baseball 2K and NBA 2K. Its 2K Play publishes casual and family-friendly titles, including Carnival Games and Dora the Explorer. In 2010, Take-Two Interactive released several new games, including Grand Theft Auto: Chinatown Wars; The Lost and Damned; The Ballad of Gay Tony; Red Dead Redemption and Red Dead Redemption's Legends and Killers Pack; the newest version of Carnival Games; Nickelodeon Fit for Wii; NHL 2K11; Civilization V; and Grand Theft Auto IV: Complete Edition.

BRANDS/DIVISIONS/AFFILIATES: Rockstar Games Red Dead Redemption 2K Games 2K Sports 2K Play Carnival Games Civilization Grand Theft Auto IV: Complete Edition.


Benjamin Feder, CEO Karl Slatoff, COO Lainie Goldstein, CFO Seth Krauss, General Counsel/Exec. VP Strauss Zelnick, Chmn.

Phone: 646-536-2842 Fax: 646-536-2926 Toll-Free: Address: 622 Broadway, New York, NY 10012 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $359,231 2010 Profits: $-28,802 U.S. Stock Ticker: TTWO 2009 Sales: $701,057 2009 Profits: $-140,454 Int’l Ticker: Int’l Exchange: 2008 Sales: $1,231,106 2008 Profits: $97,097 Employees: 2,118 2007 Sales: $981,791 2007 Profits: $-138,406 Fiscal Year Ends: 3/31 2006 Sales: $1,037,840 2006 Profits: $-184,889 Parent Company:




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TECMO KOEI HOLDINGS CO LTD

www.koeitecmo.co.jp



Y






TYPES OF BUSINESS: Video Game Design Game-Related Products Gaming Arcades

Tecmo Koei Holdings Co., Ltd., based in Japan, develops, produces and manufactures video games for personal computers and home entertainment console systems. The present company was formed through the April 2010 merger of Koei Co., Ltd.; Tecmo, Ltd.; Tecmo Wave, Ltd.; and the former Tecmo Koei Holdings Co., Ltd. The company operates in six segments: game software; online and mobile; media and rights; SP; amusement facilities operation; and other. The game software segment designs, develops, manufactures and sells game software for multiple platforms. Tecmo Koei’s games have include the Dynasty Warriors, Romance of the Three Kingdoms and Samurai Warriors franchises, Dead or Alive, Troy, Ninja Gaiden and Fist of the North Star. The online and mobile segment develops and manufactures software for online games and games designed for mobile phones. The media and rights segment handles the design, development, manufacture and sale of game-related products, such as books, soundtracks and image DVDs, as well the management of game software product licenses. The SP (Service Provider) segment develops commercial amusement equipment. The amusement facilities operation division manages gaming arcades. The other segment manages the company’s real estate and venture capital investments. Tecmo Koei operates overseas through a number of local subsidiaries, including Tecmo Koei America Corporation, based in California; Tecmo Koei Europe Limited; Tecmo Koei Canada, Inc.; Tecmo Koei Singapore Pvt. Ltd.; Tecmo Koei Software Vietnam Co., Ltd.; and others. In February 2011, the company announced that another of its subsidiaries, Tecmo Koei Games Co., Ltd., will merge with two wholly-owned subsidiaries of its own.

BRANDS/DIVISIONS/AFFILIATES: Koei Co., Ltd. Tecmo, Ltd. Tecmo Koei America Corporation Tecmo Koei Europe Limited Tecmo Koei Canada, Inc. Tecmo Koei Singapore Pvt. Ltd. Tecmo Koei Software Vietnam Co., Ltd. Tecmo Koei Games Co., Ltd.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Yoichi Erikawa, Pres. Kenjiro Asano, CFO/Sr. Exec. Officer Takeshi Hara, Dir.-Human Resources Masatoshi Hosaka, Exec. Dir. Yasuharu Kakihara, Chmn.

Phone: 81-45-562-8111 Fax: Toll-Free: Address: 1-18-12 Minowa-cho Kohoku-ku, Yokohama, 223-8503 Japan

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $370,839 2010 Profits: $27,993 U.S. Stock Ticker: 2009 Sales: $285,941 2009 Profits: $ 265 Int’l Ticker: 3635 Int’l Exchange: 2008 Sales: $290,568 2008 Profits: $52,470 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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TELEFON AB LM ERICSSON (ERICSSON)

www.ericsson.com



Y






TYPES OF BUSINESS: Telecommunications Equipment Mobile Phones Pagers Networking Equipment Defense Electronics Telecommunications Software Professional Services Research & Development

Telefon AB LM Ericsson (Ericsson) is a leading global supplier of mobile phone handsets and equipment for mobile and fixed-line telecommunications operators. The company is structured into three business units: networks, which accounted for 55% of its 2010 revenue; global services, 39%; and multimedia, 5%. The networks unit is grouped into mobile and fixed access, core and transmission networks and next generation IP-networks. The mobile networks division provides radio base stations, base station controllers and radio network controllers, mobile switching centers, service application nodes and other nodes for billing and operations support for GSM, CDMA and EDGE networks. Fixed network operators are moving from single-service networks toward new multi-service networks that have the ability to simultaneously handle multiple services, such as voice, text and images. The global services unit consists of customer support services, managed services, systems integration and consulting. The multimedia unit provides software-based applications for media and messaging, ondemand TV, services delivery platforms and mobile platforms. The firm also includes two joint ventures: Sony Ericsson Mobile Communications, a 50/50 joint venture with Sony Corporation; and ST-Ericsson, a joint venture with STMicroelectronics that develops wireless platforms and semiconductors. Subsidiaries include HyC Group, a leading Spanish TV consultancy and systems integration company; Entrisphere, a company providing fiber access technology; Drutt Corporation, a Service Delivery Platform (SDP) solutions provider; Redback Networks, Inc., a U.S. supplier of multi-service routing platform for broadband services; Tandberg Television, a Norwegian global provider of digital TV products; and Mobeon AB, a supplier of IP-messaging components. In June 2010, the firm acquired LG Electronics’ share of LG-Nortel. In December 2010, it acquired Optimi Corporation, a US-Spanish telecommunications, and agreed to acquire Guangdong Nortel Telecommunication Equipment Company Ltd. In January 2011, it sold Ericsson Federal, Inc. to Tailwind Capital. In March 2011, Ericsson acquired Nortel's Multiservice Switch business.

BRANDS/DIVISIONS/AFFILIATES: Sony Ericsson Mobile Communications Drutt Corporation Redback Networks, Inc. Entrisphere Tandberg Television Optimi Corporation Guangdong Nortel Telecommunication Equipment Co.


Hans Vestberg, CEO Hans Vestberg, Pres. Jan Frykhammar, CFO/Exec. VP Jan Wareby, Sr. VP-Sales & Mktg. Bina Chaurasia, Sr. VP-Human Resources & Organization Hakan Eriksson, CTO/Sr. VP Nina Macpherson, General Counsel/Sr. VP-Legal Affairs Douglas L. Gilstrap, Sr. VP-Strategy Henry Stenson, Sr. VP-Comm. Ase Lindskog, Head-Investor & Analyst Rel. Cesare Avenia, Chief Brand Officer Magnus Mandersson, Sr. VP-Global Svcs. Rima Qureshi, Sr. VP-CDMA Mobile Systems Michael Treschow, Chmn. Mats H. Olsson, Head-Region Greater China & Northeast Asia

Phone: 46-10-719-00-00 Fax: Toll-Free: Address: Torshamnsgatan 23, Kista, Stockholm, 164 83 Sweden

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $32,547,600 2010 Profits: $1,798,260 U.S. Stock Ticker: ERIC 2009 Sales: $28,758,200 2009 Profits: $511,440 Int’l Ticker: ERIC Int’l Exchange: Stockholm-SSE 2008 Sales: $26,120,660 2008 Profits: $1,412,940 Employees: 91,825 2007 Sales: $31,375,900 2007 Profits: $3,698,510 Fiscal Year Ends: 12/31 2006 Sales: $30,046,000 2006 Profits: $4,417,150 Parent Company:




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TENCENT HOLDINGS LTD

www.tencent.com





Telecommunications: Y ISP: Cellular Service: Other:



TYPES OF BUSINESS: Internet Service Provider Instant Messaging Games Value-added Services Software Advertising

Tencent Holdings, Ltd. (Tencent) is a China-based Internet Service Portal (ISP). The company operates through seven primary lines of business: Instant messaging services (IM); online media; mobile and telecommunications value-added services; interactive entertainment service; Internet valueadded service; e-commerce; and online advertising services. The IM business segment is made up of a variety of different services for various applications. The flagship product is the QQ IM tool, which supports online messaging along with voice, video and file transmission capabilities. Other services include Tencent Messenger (TM), an office communication tool; Real Time eXchange (RTX), a business enterprise communication tool; Tencent Traveler, a webpage browser; QQDoctor, an anti-virus program; QQMailbox, an email service; and QQ Download, a multi-task downloading agent. The online media segment focuses on two web sites: QQ.com, a news, entertainment, and basic service Internet portal; and Soso.com, a search web site. The mobile and telecommunications value-added services include a 3G mobile Internet portal, information services, notification alerts and stylized SMS. The interactive entertainment service offers several games spanning a number of different genres, including role playing, fantasy, casual and racing games. Internet value-added services generate the majority of the company’s revenue, and consist of social networking platforms such as Qzone, a multimedia personal user space; QQMusic, a music player that plays both online and offline music; and QQLive, a peer-to-peer distribution program. Tencent’s e-commerce segment is made up of Paipai.com, an online trading platform; and Tenpay, an online payment service. Finally, the company’s online advertising service provides marketing solutions for over 700 clients, including Coca-Cola, KFC, Nike and Ford. In June 2010, it established a strategic relationship with Cisco to develop an interactive enterprise platform consisting of unified communications technologies, data center solutions and market development opportunities.

BRANDS/DIVISIONS/AFFILIATES: QQ Tencent Messenger Real Time eXchange Tencent Traveler QQDoctor QQMailbox QQDownload Qzone


Ma Huateng, CEO Lau Chi Ping Martin, Pres. Tong Taosang, Sr. VP-R&D Xu Chenye, CIO Zhang Zhidong, Co-CTO Chen Yidan, Chief Admin. Officer Lau Seng Yee, Sr. Exec. VP/Pres., Online Media Lo Shek Hon, Sr. VP/Deputy CFO Jeff Xiongq, Co-CTO/Sr. Exec. VP Ren Yuxin, Sr. Exec. VP-Interactive Entertainment Svcs. Wu Xiaoguang, Sr. Exec. VP-Internet Svcs. Liu Chenmin, Sr. Exec. VP-Wireless Svcs. Ma Huateng, Chmn. David Wallerstein, Sr. Exec. VP-Int'l Bus.

Phone: 0755-86013388 Fax: 0755-86013399 Toll-Free: Address: Fl. 3-10, FIYTA Hi-Tech Bldg., Gaoxinnanyi Ave., Shenzhen, 518057 China

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: 2009 Sales: $1,886,950 2009 Profits: $782,020 Int’l Ticker: 0700 Int’l Exchange: Hong Kong-HKE 2008 Sales: $1,046,800 2008 Profits: $474,900 Employees: 7,515 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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TESTRONIC LABS

www.testroniclabs.com





Y




TYPES OF BUSINESS: Software & Video Game Testing Services Consulting Hardware Testing Services

Testronic Labs is a provider of comprehensive testing and quality assurance (QA) services for the digital media and entertainment industries. The firm primarily works with game and software publishers to ensure that their products function correctly, are compatible with the systems they are intended for and operate securely. For games, the company tests whether or not new users of the games can easily pick up the game, follow instructions, maintain a level of interest and, in the case of multiplayer games, thrive even if other users are more advanced. Furthermore, it localizes the software so that it is usable by customers in various different languages and cultures. The company’s hardware QA services adhere to testing under high security measures, which include identity checking, logged entries, staff escorts, fireproof vaults and thorough equipment disposal procedures. Testronic also features consulting services for the finance, banking, media, telecom, peripheral, life science and retail sectors. Prominent clients of the company include Hewlett Packard, Eidos, Telenet, BBC and Sony. The firm has offices in the U.K., Belgium, Poland, Japan and the U.S.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Seth Hallen, CEO Gary Johnson, Dir.-Finance David Hooker, Sr. VP-Mktg. & Sales Johan Craeybeckx, CTO

Phone: 44-1753-653722 Fax: 44-1753-654499 Toll-Free: Address: Pinewood Studios, Iver, SL0 0NH UK

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THATGAMECOMPANY LLC

www.thatgamecompany.com



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Thatgamecompany, LLC is a developer of highly interactive video games. The company builds games based on what it calls the core market of gamers, which attracts both intense players from the hardcore gaming market and casual players that do not devote significant amounts of time to gaming. The studio has developed three titles: Cloud, flOw and Flower. The founders of the company previously developed Cloud as a research project, and its elements served as a basis for the firm’s subsequent titles. In flOw, players take control of a small worm in a lush ocean environment. As the game develops, players can either advance passively or aggressively, depending on their styles of play. Flower, which models itself as a successor to flOw, features similar experiences. The game’s setting is modeled around the dream of a potted flower, with petals gliding through wide open fields. Thatgamecompany’s newest project, Journey, uses similar environments but adds more human interaction. All of the company’s titles are artistically intensive undertakings that blur the lines between traditional games and pieces of art. The firm primarily develops its games for the PlayStation 3 and uses the online PlayStation Network distribution tool.

BRANDS/DIVISIONS/AFFILIATES: flOw Flower Journey Cloud

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jenova Chen, Dir.-Creative Kellee Santiago, Pres. Bryan Singh, Tech. Game Designer John Edwards, Lead Eng. Robin Hunicke, Producer Tom Frisina, Chmn.

Phone: Fax: Toll-Free: Address: 1332 N. Sycamore Ave., Ste. 5, Los Angeles, CA 90028 US

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THEMIS GROUP INC

www.themis-group.com








TYPES OF BUSINESS: Online Games

Themis Group, Inc. is a holding company based in North Carolina. The firm establishes and operates businesses involved in new media and interactive entertainment. The company is the creator of WarCry, one of the first online social gaming communities. It has established TAP Interactive, one of the first interactive gaming firms to focus on community building, player retention and massively multiplayer online (MMO) support services. Themis Group also established The Escapist, a popular online video game destination. The firm currently focuses on its interactive entertainment properties, which it operates through its Themis Media division. These properties include the afore mentioned WarCry and The Escapist communities, as well as communities such as All Game News, a social networking site for gaming fans. Other sites include Anime News Network, Best Game Wallpapers, Red Orbit, The Otaku, Twenty-Sided Tale and Snafu Comics. In total, Themis Media’s sites receive approximately 6 million video streams, 5.6 million visitors and 55 million page views per month.

BRANDS/DIVISIONS/AFFILIATES: Themis Media WarCry TAP Interactive Escapist (The) Snafu Comics Best Game Wallpapers Anime News Network All Game News


Alexander Macris, CEO Alexander Macris, Pres. Thomas Kurz, CFO Newton Grant, VP-Bus. Dev. & Mktg., Themis Media Jessica Fielhauer, Mgr.-Prod., Themis Media Kara Lincoln, Mgr.-Sales, Themis Media Gregory Lincoln, Dir.-Prod., Themis Media Thomas Kurz, Chmn.

Phone: 919-806-4477 Fax: 919-806-4770 Toll-Free: Address: 2530 Meridian Pkwy., 2nd Fl., Durham, NC 27713 US

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THQ INC

www.thq.com



Y


Y


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TYPES OF BUSINESS: Software-Video Games Mobile Gaming Software

THQ, Inc. is a worldwide publisher, marketer and developer of proprietary and licensed video game software. Its games are featured on the Sony PSP, PlayStation 2 and PlayStation 3; Microsoft Xbox and Xbox 360; Nintendo GameCube, Game Boy Advance, DS and Wii; PCs; and mobile devices such as iPad, iPhone and iTouch. It develops titles through company-owned development studios located in the U.S. and Canada; and through Studio System, a group of thirdparty software developers, artists, voice-over actors and composers in Australia and the U.K. THQ’s studios include Relic Entertainment; Vigil Games; Volition, Inc.; Kaos Studios; THQ Digital Studios Warrington; THQ Digital Studio U.K.; THQ Digital Studio Phoenix; and THQ San Diego. Games based on the company’s own intellectual property include Company of Heroes, Darksiders, Frontlines, Red Faction, de Blob and Saints Row. Its games based on properties it licenses from third parties include SpongeBob SquarePants, WWE Smackdown vs. Raw, Bratz, Warhammer 40,000 and several Disney/Pixar properties, including WALL-E, Up and Ratatouille. The firm also has software and artwork developed for it by third parties. Subsidiary THQ Wireless, Inc., produces ringtones and videogames for mobile phones, including products related to the Star Wars franchise, which the firm only develops for wireless applications. THQ’s corporate strategy focuses on improving its internal development capabilities and technology base, increasing its international presence and exploring the potential of the mobile interactive entertainment segment. Approximately 62% of the company’s sales are derived from the U.S. THQ’s most profitable games released in 2010 were UFC 2009 Undisputed and WWE SmackDown vs. Raw 2010. Other 2010 releases include All Star Karate, JEOPARDY!, Wheel of Fortune and Star Wars: The Battle for Hoth (through subsidiary THQ Wireless, Inc.). In May 2010, the firm established THQ Partners. In October 2010, THQ opened a new studio in Montreal, Canada.

BRANDS/DIVISIONS/AFFILIATES: Vigil Games WWE SmackDown vs. Raw 2010 THQ Partners Kaos Studios THQ Digital Studios Warrington THQ Wireless Inc THQ Digital Studio UK THQ Digital Studio Phoenix


Brian J. Farrell, CEO Brian J. Farrell, Pres. Paul J. Pucino, CFO/Exec. VP Germaine Gioia, Sr. VP-Merch. & Licensing Edward L. Kaufman, Corp. Sec./Exec. VP-Bus. & Legal Affairs Martin J. Good, Exec. VP-Global Online Svcs. Julie MacMedan, VP-Corp. Comm. Julie MacMedan, VP-Investor Rel. Teri J. Manby, Chief Acct. Officer Danny Bilson, Exec. VP-Core Games Martin J. Good, Exec. VP-Kids, Family & Casual Games Brian J. Farrell, Chmn. Ian Curran, Exec. VP-Global Publishing

Phone: 818-871-5000 Fax: 818-871-7590 Toll-Free: Address: 29903 Agoura Rd., Agoura Hills, CA 91301 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $899,137 2010 Profits: $-9,017 U.S. Stock Ticker: THQI 2009 Sales: $829,963 2009 Profits: $-431,112 Int’l Ticker: Int’l Exchange: 2008 Sales: $1,030,467 2008 Profits: $-35,337 Employees: 1,680 2007 Sales: $1,026,856 2007 Profits: $68,038 Fiscal Year Ends: 3/31 2006 Sales: $806,560 2006 Profits: $32,106 Parent Company:




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TREYARCH

www.treyarch.com



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TYPES OF BUSINESS: Multi Platform Video Game Developer

Treyarch, a subsidiary of Activision Blizzard, Inc., is a developer of video games for consoles and the PC. The company is best known for its work on the first-person shooter franchise Call of Duty. The firm has developed the third, fifth and seventh installments of the series; its most recent title, Call of Duty: Black Ops, is one of the most successful video games ever. Its development partner on the Call of Duty 2: Big Red One expansion pack was Grey Matter Studios, Inc., which was later merged into Treyarch’s main operations. Treyarch has also developed a number of other titles, including Spider-Man 3, NHL 2K3 and Tony Hawk’s Pro Skater. The company has been known to concurrently develop versions of its title that feature zombies as an alternative main enemy, often with unique maps or game modes. The firm’s studios include a dedicated sound studio, which it uses to directly integrate recorded sounds into the games it develops. Treyarch currently makes games for the Xbox 360, PlayStation 3, Wii and Windows PC.

BRANDS/DIVISIONS/AFFILIATES: Activision Blizzard Inc Call of Duty: Black Ops Call of Duty 2: Big Red One Grey Matter Studios, Inc.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Mark Lamia, Studio Head Dave Anthony, VP-Prod. Corky Lehmkuhl, Creative Dir.

Phone: 310-581-4700 Fax: 310-581-4702 Toll-Free: Address: 3420 Ocean Park Blvd., Santa Monica, CA 90405 US

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TURBINE INC

www.turbine.com



Y



Y




TYPES OF BUSINESS: Online Multiplayer Gaming

Turbine, Inc., a subsidiary of Warner Bros. Home Entertainment Group, is a video game developer chiefly involved in the production of massively multiplayer online (MMO) games. The company is best known for its first game, Asheron’s Call, which was an early leader in the MMORPG genre. The success of this game led to a sequel, Asheron’s Call 2. The firm later developed another MMORPG, Dungeons and Dragons Online (DDO), in conjunction with the European version administrator Codemasters Software Company, Ltd. DDO, which is based on the original Dungeons and Dragons universe, allows users to play for free or opt-in to a premium subscription. The premium subscription awards players with special rewards. Turbine’s newest game, Lord of the Rings Online (LOTRO), uses a similar subscription service that allows users to play for free or subscribe to gain access to more game features. LOTRO has spawned two expansion packs with a third in development. In April 2010, the company was acquired by Warner Bros. Home Entertainment.

BRANDS/DIVISIONS/AFFILIATES: Asheron's Call Asheron's Call 2 Dungeons and Dragons Online Lord of the Rings Online Warner Bros Home Entertainment Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Jim Crowley, CEO Jim Crowley, Pres. M. Beau Paradowski, CFO Mark Cullinane, Sr. VP-Mktg. & Sales Vijay Lakshman, VP-Prod. Ken Surdan, VP-Oper. Mark Cullinane, Chief Revenue Officer

Phone: 781-407-4054 Fax: 781-410-2201 Toll-Free: Address: 117 Kendrick St., Ste. 300, Needham, MA 02494 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: WARNER BROS HOME ENTERTAINMENT INC




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TWISTED PIXEL GAMES LLC

www.twistedpixelgames.com



Y Y







Twisted Pixel Games, LLC is an independent game development studio based in Austin, Texas. The firm, which was founded by a group of veteran developers in early 2006, has created games for major platforms such as Xbox 360, Wii, Playstation 3 and Nintendo DS. In addition to acting as a sole developer, Twisted Pixel Games offers contract services for games being developed by companies such as Midway Games. It handles game features such as Story Mode, Campaign Mode, Save/Load/Profile Management and more. The firm has either independently or jointly developed games including NBA Ballers, Blitz the League II, The Maw and Splosion Man. It is currently working on its latest solo game, Comic Jumper. Through the company’s web site, fans can buy downloads of its original games, as well as related toys and accessories.

BRANDS/DIVISIONS/AFFILIATES: Splosion Man Comic Jumper Maw (The) Blitz the League II NBA Ballers

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Michael Wilford, CEO Frank Wilson, CTO Mike Henry, Lead Eng. Sean Riley, Lead Designer David Leung, Dir.-Art/Lead Artist John Bodek, Dir.-IT Josh Bear, Chief Creative Officer

Phone: 512-707-1601 Fax: Toll-Free: Address: 4009 Banister Ln., Ste. 100, Austin, TX 78704 US

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TWITTER INC

www.twitter.com



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TYPES OF BUSINESS: Real-Time Short Messaging Advertising Services

Twitter, Inc. is a privately funded Internet startup company based in San Francisco, California. The company operates a social networking web site, Twitter.com, that encourages users to post a constant stream of updates, or Tweets, to their profile page answering the question, What are you doing? Each message is limited to 140 characters, the size of one SMS text message. Users can send and receive tweets via the Twitter web site, text message or external applications. Users of Twitter, known as Twitterers, can make their profile page public or private, and can include hash tags around certain words to make their public posts searchable. In addition, users can retweet others’ tweets and post the tweet on their profile and send direct messages to other twitterers. Twitterers can elect to follow the tweets of family, friends, co-workers, celebrities, news organizations and many others via Twitter’s messaging service. Twitter makes the Twitter API (application programming interface) publicly available on its web site, providing developers with all the tools necessary to create new Twittering applications for a variety of operating systems and platforms, including Windows, Mac OSX, Google Desktop, Android OS, iPhone and iPod Touch. Advertisers can gain additional exposure by implementing promoted tweets, which reach a broader audience; promoted trends, which features business-defined trends; and promoted accounts, which helps to quickly build a large base of follows. Twitter is backed by Union Square Ventures; Digital Garage; Spark Capital; and Bezos Expeditions. Institutional Venture Partners and Benchmark Capital recently invested an additional $35 million in Twitter. The web site also features Twitter Search, an index and search engine of what is happening in real-time on the web. The firm announced several new initiatives for advertisers in 2010.

BRANDS/DIVISIONS/AFFILIATES: Union Square Ventures Digital Garage Spark Capital Bezos Expeditions Institutional Venture Partners Benchmark Capital Twitter Search Tweet

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Dick Costolo, CEO Ali Rowghani, CFO Evan Williams, Head-Prod. Dev. Biz Stone, Dir.-Creative Jack Dorsey, Chief-Product Jack Dorsey, Chmn.

Phone: 415-222-9670 Fax: 415-222-0922 Toll-Free: Address: 795 Folsom St., Ste. 600, San Francisco, CA 94107 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $100,000 2010 Profits: $ U.S. Stock Ticker: Private 2009 Sales: $45,000 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 140 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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UBISOFT

www.ubisoftgroup.com



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Ubisoft is a France-based developer, publisher and distributor of video games and other entertainment. The company operates subsidiaries in 26 countries and distributes its products to 55. It is also one of the largest game developers, with 24 studios in 17 countries around the world, including Germany, India, Ukraine, Sweden, Canada, Poland, Romania, Brazil, China, Singapore, Japan, Italy, Spain, France, the U.K., Morocco and the U.S. The U.S. subsidiary, Ubisoft Red Storm, is responsible for the firm’s highly successful Tom Clancy franchise, which are based on the universe established by the popular author. Ubisoft is responsible for numerous best-selling titles, including Tom Clancy’s Rainbow Six, Petz, Tom Clancy’s Splinter Cell, Rayman and Assassin’s Creed. The company also maintains relations with several prominent Hollywood studios, and produced video games based on the King Kong and Star Wars licenses. As technology has evolved, the firm has developed content for several generations of consoles, including the Sega Dreamcast; the Sony Playstation, PlayStation 2 and PlayStation 3; the Nintendo 64, GameCube and Wii; and the Microsoft Xbox and Xbox 360. It has also been a longtime game developer for the PC. The company also develops games for social networking services, such as the Castle Land title for Japan’s mixi platform. The firm’s 2010 releases include the jet fighter simulation game H.A.W.X. 2; the dancing game Just Dance 2; the exercise game Your Shape: Fitness Evolved for the Xbox 360 Kinect; six new titles for the Nintendo 3DS; the concert simulator The Michael Jackson Experience; the fantasy game Heroes of Might & Magic VI; and a sequel to its popular Assassin’s Creed series. In November 2010, Ubisoft acquired Quazal Technologies, Inc., a provider of multiplayer middleware services.

BRANDS/DIVISIONS/AFFILIATES: Tom Clancy's Rainbow Six Tom Clancy's Splinter Cell Petz Rayman Assassin's Creed Ubisoft Red Storm Tom Clancy's H.A.W.X. 2 Quazal Technologies Inc


Yves Guillemot, CEO Alain Martinez, CFO Laurent Detoc, Exec. Dir.-North America Christine Burgess-Quemard, Exec. Dir.-Worldwide Studios Serge Hascoet, Chief Creative Officer Yves Guillemot, Chmn. Alain Corre, Exec. Dir.-EMEA

Phone: 33-1-48-18-50-00 Fax: 33-1-48-57-07-41 Toll-Free: Address: 28 rue Armand Carrel, Montreuil, 93 108 France

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $1,225,330 2010 Profits: $-61,440 U.S. Stock Ticker: 2009 Sales: $1,488,370 2009 Profits: $96,860 Int’l Ticker: UBI Int’l Exchange: 2008 Sales: $1,575,000 2008 Profits: $154,480 Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 3/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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UBM TECHWEB

www.ubmtechweb.com








TYPES OF BUSINESS: Publishing

UBM TechWeb is a publisher of technology-related business media. The firm also offers an array of technology-related services to over 14.5 million technology and business professionals, including customized research reports; IT training and certification; marketing services; and event production. UBM TechWeb operates in three business units: Media Solutions, which offers services related to webcasts, virtual events, web sites, expos, events, lead generation, resource centers, web applications, social media, print/digital magazines; Paid Content, which provides professional information and decision making tools including analysts, research, reports, summits, conferences, IT training, certification and support; and Marketing Services, which offers marketing, audience, and content professionals to create and provide customized, accountable integrated marketing programs and campaigns. The firm’s publications include InformationWeek, Interop, Web 2.0, Light Reading, Game Developer, Black Hat, Game Advertising Online, Gamasutra.com, Pyramid Research and Wall Street & Technology. The company is a subsidiary of United Business Media Limited, a UK-based global information firm. In April 2011, UBM TechWeb established TheBrainYard.com, which offers news, analysis and opinions regarding the social business environment.

BRANDS/DIVISIONS/AFFILIATES: InformationWeek TheBrainYard.com United Business Media Limited Interop Web 2.0 Game Advertising Online Game Developer Gamasutra.com


Tony L. Uphoff, CEO John Dennehy, CFO Scott Vaughan, Chief Mktg. Officer Beth Rivera, Sr. VP-People & Culture David Michael, CIO Lori Silva, VP-UBM Events & Oper. David Berlind, Chief Content Officer Michele Maguire Merrill, Exec. VP-Acquisitions & Int'l Bus. Dev. Ed Grossman, Exec. VP-InformationWeek Bus. Tech. Network Greg Kerwin, Exec. VP/Gen. Mgr.-UBM TechWeb Events Network Frank Sliwka, VP-European Bus. Dev.

Phone: 415-947-6000 Fax: Toll-Free: Address: 303 2nd. St., S. Tower, 9th Fl., Ste. 900, San Francisco, CA 94107 US

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Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: UNITED BUSINESS MEDIA LIMITED




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USHI

www.ushi.cn








TYPES OF BUSINESS: Social Networking Social Network for Business Professionals

Ushi is a Chinese social networking web site. The company primarily focuses on helping professional and entrepreneurs connect with one another. After registering, users begin by establishing a professional profile which summarizes their skills and experience. Users can then import contacts from other popular business web sites, such as LinkedIn, as well as contacts from various email services and instant messengers. Once established, Ushi users can launch microblogs, joins groups and search for others with similar professional interests. The web service is popular among white-collar job seekers in China as well as business owners looking for new customers and employees. Ushi was originally launched by users that included some of the most successful executives within China, especially in the fields of venture capital and private equity.


CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Dominic Penaloza, CEO Jiff He, CTO Quentin Zhang, Chief Prod. Officer

Phone: 8621-5175-9800 Fax: 8621-5175-9804 Toll-Free: Address: 98 Yanping Rd., Ste. A313, Shanghai, 200042 China

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VALVE CORP

www.valvesoftware.com



Y Y






TYPES OF BUSINESS: Video Game Production & Distribution

Valve Corp. is a developer of entertainment software and video games. The company is primarily involved in the production of first-person shooter games for PCs and consoles. Its first title, Half-Life, won more than 50 Game of the Year awards. The game served as a launching point for several titles, including the online multiplayer add-on Counter-Strike, and Half-Life’s widely praised sequel HalfLife 2. Additional titles include the cooperative multiplayer game Left 4 Dead; its sequel, Left 4 Dead 2; the puzzle game Portal; and its sequel, Portal 2. The firm also manages and maintains the Steam online game platform, which allows users to download entire games, network with friends and connect with other users in multiplayer games. Steam’s digital distribution service frequently offers special limited time discounts on select titles and pre-releases. Both PC and Mac users can access the service, which boasts over 30 million user accounts. Through Steamworks, publishers that post titles to Steam can offer users anticheating measures, matchmaking services, in-game achievements and game updates. Valve also offers the Source engine, a game development environment for other developers, which the company used to build its Half-Life 2 game. In May 2010, the company released Steam for Mac, which gives Mac users access to a large library of titles and the ability to interact with PC users in certain games. In April 2011, the firm released Portal 2 to wild acclaim. The game features a two-player cooperative mode unlike the first Portal game.

BRANDS/DIVISIONS/AFFILIATES: Half-Life Half-Life 2 Portal Portal 2 Steam Steamworks Left 4 Dead Left 4 Dead 2

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Gabe Newell, Managing Dir. Scott Lynch, COO Doug Lombardi, VP-Mktg. Dina Nelson, Dir.-Human Resources Jason Holtman, Dir.-Legal Affairs Jason Holtman, Dir.-Bus. Dev.

Phone: 425-889-9642 Fax: 425-827-4843 Toll-Free: Address: 10500 NE 8th St., Ste. 400, Bellevue, WA 98004 US

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VELOCITY MICRO INC

www.velocitymicro.com



Y Y Y



Y




TYPES OF BUSINESS: Custom Gaming Computers Business Computers Tablets E-Readers

Velocity Micro, Inc. is a builder of custom and high-end PCs. The company caters to two customer groups: consumer systems and business systems. Its consumer systems include gaming PCs, such as the Raptor and Edge lines of desktop computers; home and digital media systems, which are comprised of the Vector, ProMagix, ProSonix and Vision product lines; notebooks, such as the NoteMagix and T30 Ultra Slim laptop computers; CineMagix home entertainment systems; and the Android-powered Cruz e-reader and tablet systems. The firm’s business systems include the NetMagix line of servers; ProMagix workstation PCs; ProMagix and XCT graphics supercomputers; and Vital desktop PCs. Velocity Micro also provides extremely high-end PCs, servers and supercomputers based on the nVidia Telsa line of graphics processing units. In each line of products, the company offers systems that range from entry level to professional levels of power. The firm also stocks prebuilt versions of its systems at mainstream retailers such as Best Buy and Fry’s Electronics. Velocity Micro provides comprehensive in-house technical support for all of its products.

BRANDS/DIVISIONS/AFFILIATES: Vector ProMagix ProSonix Vision NoteMagix CineMagix NetMagix Cruz

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Randy Copeland, CEO Randy Copeland, Pres. Chip Lowell, VP-Sales Chris Morley, Dir.-Prod. Dev. Pat Branch, VP-Corp. Dev. Pat Branch, VP-Finance Chip Lowell, VP-Customer Care

Phone: 804-897-6166 Fax: 804-897-4777 Toll-Free: 800-303-7866 Address: 7510 Whitepine Rd., Richmond, VA 23237 US

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VICARIOUS VISIONS INC

www.vvisions.com



Y






TYPES OF BUSINESS: Video Game Development Video Game Porting

Vicarious Visions, Inc. is a video game developer based in New York. A subsidiary of leading video game publisher Activision Blizzard, Inc., the firm specializes in porting games to handheld consoles, primarily Nintendo’s Game Boy Advance and DS. Porting is the process of adapting a game’s engine to be compatible with systems and consoles other than the one it was originally coded for. Among the games Vicarious Visions has been responsible for porting are the Tony Hawk’s Pro Skater series; several of the installments in the Guitar Hero franchise, including Guitar Hero III, Guitar Hero World Tour and Guitar Hero: Warriors of Rock for Nintendo’s Wii console, Guitar Hero: On Tour for the DS and Guitar Hero for the iPhone; and other titles based on movie properties such as Spider-Man 2, Shrek the Third, Bee Movie Game and Transformers. Vicarious Visions offers its employees health, dental and vision care coverage; a 401(k); paid time off; life insurance; AD&D and long-term disability; flexible spending accounts; dependent day care; and Aflac cancer and accident protection coverage.

BRANDS/DIVISIONS/AFFILIATES: Activision Blizzard Inc


Karthik Bala, CEO Guha Bala, Pres. Lauren Costello, VP-Human Resources Karthik Bala, Chief Creative Officer Steve Derrick, Exec. Group Mgr.-Art, Eng., Design & Audio Lauren Costello, VP-Admin. Nehme Frangie, VP-Oper. & Partnerships David Nathanielsz, Exec. Producer-Nintendo Wii & DS Projects Jennifer Oneal, Exec. Producer-PlayStation & Xbox Projects

Phone: 518-701-2500 Fax: 518-701-2501 Toll-Free: Address: 150 Broadway, Ste. 205, Menands, NY 12204 US

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WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC www.wbie.com



Y


Y






Warner Brothers Interactive Entertainment, Inc. (WBIE), a division of Warner Bros. Home Entertainment Group, is a publisher of video games and other entertainment content based on Warner Bros. intellectual property. Its games cover numerous genres and appear across all major consoles, as well as online and mobile platforms. It has published games based on Cartoon Network, DC Comics, Hanna-Barbera, Loony Tunes and Warner Bros. Pictures property. The firm’s content is developed by a number of wholly-owned game development studios, including Monolith Productions, TT Games, Snowblind Studios, Turbine, NetherRealm Studios and a majority stake in Rocksteady Studios, as well as additional WB Games development studios in Seattle and Montreal, which develop games for both WBIE and third-party clients. In addition to internally developed titles, the firm licenses Warner Bros. property to third-party developers and publishes a number of third-party games.

BRANDS/DIVISIONS/AFFILIATES: Warner Bros Entertainment Inc Monolith Productions TT Games Snowblind Studios Turbine NetherRealm Studios Rocksteady Studios WB Games Montreal


Martin Tremblay, Pres. Barry M. Meyer, Chmn./CEO-Warner Bros Entertainment, Inc.

Phone: 818-954-3322 Fax: 818-977-5523 Toll-Free: Address: 4000 Warner Blvd., Burbank, CA 91522 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: WARNER BROS ENTERTAINMENT INC




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WEBZEN INC

www.webzen.com



Y






TYPES OF BUSINESS: Online Games Development & Distribution

Webzen, Inc. is a developer and distributor of online games in Korea. Its flagship product, Soul of the Ultimate Nation, is a three-dimensional massively-multiplayer online game (MMOG) provided in the U.S., the U.K., Mexico, Canada, Japan, Korea, Taiwan and China. The game is a roleplaying game in which the players experience an epic medieval tale in a world of emperors, armies, magicians and monsters set to an original soundtrack by Howard Shore, an Academy Award winner and composer of the theatrical score for the Lord of the Rings films. Soul of the Ultimate Nation can be accessed from any location with a high-bandwidth Internet connection. Registered subscribers may enter the company’s network with a password and a user ID after downloading the game client software. Players can individually play the game, but they can also form a group using various communication methods to wage a large-scale battle. Other Webzen games include Archlord, a massively multiplayer fantasy game where players are divided among four races on the continent of Chantra; and MU, a fantasy role playing game based on the mythical continent by the same name. MU players select a specific character with which they develop experience and enhanced game capabilities that can be carried over into sequential gaming sessions. Players are able to communicate with each other during the game through instant messaging and may coordinate their activities with other players to form groups, thereby coordinating their game skills to achieve collecting objectives. Webzen’s users pay hourly or, alternatively, pay a flat fee for a fixed amount of time, usually per month. In November 2010, Webzen introduced C9, an online multiplayer role-playing game, and Battery Games, a military first-person shooter. Also in November 2010, the company expanded the reach of its games portal so that it serves 180 countries.

BRANDS/DIVISIONS/AFFILIATES: MU Soul of the Ultimate Nation Huxley Archlord C9 Battery Games


Chang Keun Kim, CEO Chang Keun Kim, Pres. Hyung-Cheol Kim, CFO Byoung Gwan Kim, Chief Strategy Officer Chang Keun Kim, Chmn.

Phone: 82-2-3498-1600 Fax: 82-2-2057-2568 Toll-Free: Address: Daelim Acrotel Bldg., 8th Fl., 467-6 Dogok-dong, Kangnam-ku, Seoul, 135-971 Korea

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $33,750 2010 Profits: $-5,610 U.S. Stock Ticker: WZEN 2009 Sales: $22,980 2009 Profits: $6,331 Int’l Ticker: 069080 Int’l Exchange: Seoul-KRX 2008 Sales: $22,090 2008 Profits: $3,280 Employees: 398 2007 Sales: $23,970 2007 Profits: $-8,100 Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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WIZARDS OF THE COAST LLC

www.wizards.com



Y






TYPES OF BUSINESS: Role Playing Card Games Novels Video Games Board Games Pen and Paper Games Electronic Games

Wizards of the Coast, LLC (WotC), a subsidiary of Hasbro, Inc., is a developer and publisher of multiformat hobby games. Most of the company’s games are based in fantasy settings. The firm is best known for its Dungeons & Dragons (D&D) franchise, which is available in several different formats. The D&D universe originally began as a pen and paper game, wherein players would participate in an imaginary fantasy world moderated by a specified manager (knows as a Dungeon Master). D&D has gradually grown to include card games, board games, video games, novels and motion pictures. WotC also develops the Magic: The Gathering franchise, which originally began as a card game but has also expanded into video games and novels. The company periodically releases expansion decks to add to the Magic: The Gathering universe, such as the Scars of Mirrodin and Knights vs. Dragons sets. The firm also offers Duel Masters, a Japanese trading card game; Axis & Allies, a World War II strategy board game; and Heroscape, a fantasy game played with miniature figurines. In January 2011, WotC and Sony Online Entertainment LLC announced Magic: The Gathering - Tactics, a free-to-play online PC game. WotC offers its employees medical, dental and vision coverage; a 401(k) plan; short- and long-term disability; life and AD&D insurance; long-term care insurance; health care reimbursement accounts; profit sharing; on-site day care services; an on-site gym; tuition assistance; free popcorn, coffee, tea and hot cocoa; and free company products.

BRANDS/DIVISIONS/AFFILIATES: Dungeons & Dragons Magic: The Gathering Heroscape Axis & Allies Hasbro Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Gred Leads, Pres. Mike Mayhew, CFO Tolena Thurburn, Mgr.-Public Rel.

Phone: 425-226-6500 Fax: Toll-Free: 800-324-6496 Address: 1600 Lind Ave. SW, Ste. 400, Renton, WA 98057 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: HASBRO INC




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WMS INDUSTRIES INC

www.wms.com



Y

Y






TYPES OF BUSINESS: Gaming Machines Video Lottery Terminals Gaming Operations

WMS Industries, Inc. is a global provider of products for the gaming industry. WMS designs, manufactures and distributes gaming machines and video lottery terminals (VLTs). The firm sells or leases gaming machines and VLTs to approved customers in legal gaming venues. The company also derives revenue from the sale of spare parts, conversion kits and amusement-with-prize (AWP) gaming machines, as well as from licensing its gaming themes and other intellectual property. The company’s game library includes licensed brands such as Monopoly, Powerball and Top Gun. WMS typically designs its games with secondary bonus rounds as additions to the primary game to create a game-within-a-game. If players attain certain winning combinations on the primary game, they move on to play a secondary game for a chance at additional bonuses without additional wagering. The player can win in both the primary game and the secondary game. The firm’s Wide-Area Progressive (WAP) technology games allow players to compete amongst multiple casinos, whereas the Local-Area Progressive (LAP) feature joins games within a single location. The company offers video gaming machines, mechanical reel gaming machines and video poker gaming machines. In 2010, video gaming machines generated approximately 40.4% of the firm’s unit sales, mechanical reel gaming machines generated 16.9%, conversion kits generated 23.2% and used gaming machines generated 19.5%. WMS operates its primary manufacturing facility in the U.S., with additional development and distribution offices located in the U.S., the U.K., Australia, Austria, Canada, India, Mexico, Italy, Spain, Argentina, South Africa and China. The company’s gaming machines are installed in all of the major regulated gaming jurisdictions in the U.S. and it is authorized to conduct business in over 100 international gaming jurisdictions. WMS offers its employees medical, dental vision and prescription drug coverage; flexible spending accounts; life insurance; short- and long-term disability; and a 401(k) program.



Brian R. Gamache, CEO Kenneth Lochiatto, COO/Exec. VP Orrin J. Edidin, Pres. Scott D. Schweinfurth, CFO/Exec. VP Amy Lipton, VP-Mktg. Larry J. Pacey, Chief Innovation Officer/Exec. VP-Global Prod. Kathleen J. McJohn, General Counsel/VP/Corp. Sec. Scott D. Schweinfurth, Treas. Brian R. Gamache, Chmn.

Phone: 847-785-3000 Fax: 847-785-3058 Toll-Free: Address: 800 S. Northpoint Blvd., Waukegan, IL 60085 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $765,100 2010 Profits: $112,900 U.S. Stock Ticker: WMS 2009 Sales: $706,400 2009 Profits: $92,200 Int’l Ticker: Int’l Exchange: 2008 Sales: $650,100 2008 Profits: $67,500 Employees: 1,764 2007 Sales: $539,800 2007 Profits: $48,900 Fiscal Year Ends: 6/30 2006 Sales: $451,200 2006 Profits: $33,300 Parent Company:




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Bonus: $1,406,179 Bonus: $732,243


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YAHOO! INC

www.yahoo.com



Y Y



Y Y




TYPES OF BUSINESS: Online Portal-Search Engine Broadcast Media Job Placement Services Paid Positioning Services Advertising Services Online Business & Consumer Information Search Technology Licensing E-Commerce

Yahoo!, Inc. is a provider of online products and services to consumers and businesses worldwide. For users, the company’s offerings fall into four categories: Integrated Consumer Experiences, Applications, Search, and Media Products and Solutions. Integrated Consumer Experiences includes the Yahoo! Home page, My Yahoo!, the Yahoo! Toolbar, Yahoo! Local and Connected TV. The Applications segment further breaks down into Communications, including Yahoo! Mail and Yahoo! Messenger, and Communities, which includes Yahoo! Groups, Yahoo! Answers, and Flickr. The company’s Search offering is the company’s widelyrecognized and proprietary Yahoo! Search engine. Its Media Products and Solutions segment includes Yahoo! News, Yahoo! Finance, Yahoo! Sports and Yahoo! Entertainment & Lifestyles. For advertisers and publishers, Yahoo! provides a range of marketing solutions and tools that enable businesses to reach users who visit Yahoo! Properties and its Affiliate sites. For developers, Yahoo! provides an innovative and easily accessible array of Web Services and Application Programming Interfaces (APIs), technical resources, tools, and channels to market. Yahoo! is present in over 50 countries in Europe, Latin America, Asia Pacific and North America. The firm also operates Yahoo! HotJobs.com, Ltd., a leading Internet job placement and recruiting company. In March 2010, Yahoo! announced an agreement to acquire Citizen Sports, a sports content provider for social networking sites and mobile devices. In May 2010, the firm announced an agreement to acquire Associated Content, a major online content provider. In May 2010, Yahoo! announced the acquisition of Koprol, an Indonesian-based social community.

BRANDS/DIVISIONS/AFFILIATES: Yahoo.com Yahoo! Hotjobs Citizen Sports Maktoob Associate Content Koprol Yahoo! Finance Yahoo! Sports


Carol Bartz, CEO Timothy R. Morse, CFO/Exec. VP Elisa Steele, Chief Mktg. Officer/Exec. VP David Windley, Chief Human Resources Officer/Exec. VP Prabhakar Raghavan, Chief Scientist/Head-Yahoo Labs/Sr. VP Blake Irving, Chief Prod. Officer/Exec. VP David Dibble, Exec. VP-Service Eng. Michael J. Callahan, General Counsel/Exec. VP/Sec. David Dibble, Exec. VP-Oper. Eric C. Brown, Sr. VP-Global Comm. Michael A. Murray, Sr. VP-Finance/Chief Acct. Officer Jerry Yang, Co-Founder/Chief Yahoo Hilary Schneider, Exec. VP-Americas Region David Filo, Co-founder/Chief Yahoo Rose Tsou, Sr. VP-APAC Region Roy J. Bostock, Chmn. Rich Riley, Sr. VP-Europe & Canada

Phone: 408-349-3300 Fax: 408-349-3301 Toll-Free: Address: 701 First Ave., Sunnyvale, CA 94089 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $6,324,651 2010 Profits: $1,244,628 U.S. Stock Ticker: YHOO 2009 Sales: $6,460,315 2009 Profits: $605,289 Int’l Ticker: Int’l Exchange: 2008 Sales: $7,208,502 2008 Profits: $424,298 Employees: 13,900 2007 Sales: $6,969,274 2007 Profits: $660,000 Fiscal Year Ends: 12/31 2006 Sales: $6,425,679 2006 Profits: $751,391 Parent Company:




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Bonus: $1,500,000 Bonus: $1,113,333


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YOUBET.COM INC

www.youbet.com





Y




TYPES OF BUSINESS: Online Gambling Horse Racetrack Wagering Pari-Mutuel Wagering Horse Racing Information Mobile Wagering

Youbet.com, Inc. is a diversified provider of technology and pari-mutuel horse racing content. The firm offers these services to consumers through its Internet and telephone platforms. Youbet Express, the company’s primary product, is a leading online advance deposit wagering (ADW) service focused on horse racing primarily in the U.S., offering online wagering, simulcast viewing and up-to-the-minute information on various aspects of horse racing. The company’s web site, Youbet.com, enables customers to securely wager on horse races at over 150 racetracks worldwide. Customers receive the same odds and expected payouts they would receive if they were wagering directly at the host track and wagers are placed directly into the track betting pools. In addition, customers can open an account and deposit funds using several options, including the company’s ExpressCash system, which links customers’ wagering accounts directly to their personal checking accounts. The site provides 24-hour access to track information, real-time odds and handicapping products, including Turfday Super Stats, a comprehensive database of racing statistics and a grading system to assess trainers, jockeys and horses. Through subsidiary United Tote, the company supplies terminals, totalizator systems and other services and systems to the pari-mutuel industry. The subsidiary supplies pari-mutuel tote services to approximately 100 racing facilities throughout North America and additional facilities in a several foreign markets. United Tote processes over $7 billion in wagers each year. Youbet.com partners with Green Dot Financial Network, allowing Youbet Express customers to convert cash into electronic wagering money at Green Dot’s 50,000 retail locations. The firm also operates WhoDoYouLike.com, a horse racing fan social networking web site. In June 2010, the company acquired YouBet.com, Inc., an online betting site, and merged it into its Twinspires business. Youbet.com offers employees benefits including medical, dental, vision, disability and life insurance.

BRANDS/DIVISIONS/AFFILIATES: Youbet Express United Tote ExpressCash Turfday Super Stats WhoDoYouLike.com

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. David Goldberg, CEO David Goldberg, Pres. Susan Bracey, CFO Jeffrey Grosman, Chief Mktg. Officer Tim Eastman, CTO Dan Perini, General Counsel/Sec. Dawn Haden, Pres., United Tote F. Jack Liebau, Chmn.

Phone: 818-668-2100 Fax: 818-668-2101 Toll-Free: 888-968-2388 Address: 5901 De Soto Ave., Woodland Hills, CA 91367 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: UBET 2009 Sales: $111,380 2009 Profits: $11,618 Int’l Ticker: Int’l Exchange: 2008 Sales: $109,028 2008 Profits: $-4,451 Employees: 346 2007 Sales: $122,494 2007 Profits: $-28,418 Fiscal Year Ends: 12/31 2006 Sales: $114,594 2006 Profits: $-2,031 Parent Company:




Profit Sharing: Y




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YOUKU.COM INC

www.youku.com








TYPES OF BUSINESS: Online Video Service Mobile Broadcasting Video Production Advertising Services

Youku.com, Inc. operates the leading Internet video site in China, Youku.com. Youku, meaning what’s best and what’s cool in Chinese, enables users on its platform to search, view and share high-quality video content across multiple devices. Its video library, comprising professionally produced television serial dramas, movies, variety shows, news reports and music videos, contains more than 2,200 movie titles, 1,250 television titles and over 231,000 hours of other content. The company licenses video content at fixed rates for a specified term, with the average term typically spanning 2-2.5 years for movies and serial dramas. It also produces original content for its site through Youku Originals and co-produces films as part of the 11 Degrees New Media Project. The firm’s site had approximately 203 million monthly unique visitors from homes and offices in September 2010. It also had a 40% market share in terms of total user time spent viewing online videos in China during 2010. In April 2010, the company acquired all of the equity interests in Jet Brilliant Limited and its wholly-owned subsidiary Beijing Jet Brilliant Advertising Co., Ltd., an advertising company established in Beijing, China. In November 2010, it formed a partnership with China Telecom Corp. to operate a paid subscription service that will be broadcast over China Telecom’s 3G network. In December 2010, the firm held its initial public offering (IPO) on the New York Stock Exchange, raising over $202 million.

BRANDS/DIVISIONS/AFFILIATES: Youku.com Youku Originals Jet Brilliant Limited Beijing Jet Brilliant Advertising Co., Ltd.

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Victor Wing Cheung Koo, CEO Dele Liu, CFO/Sr. VP Leo Jian Yao, CTO Frank Ming Wei, Sr. VP-Oper. Sunny Xiangyang Zhu, Chief Editor Victor Wing Cheung Koo, Chmn.

Phone: 86-10-5885-1881 Fax: Toll-Free: Address: Sinosteel Plz., 8 Haidian St., 5th Fl., Beijing, 100080 China

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: YOKU 2009 Sales: $23,300 2009 Profits: $-27,660 Int’l Ticker: Int’l Exchange: 2008 Sales: $5,010 2008 Profits: $-31,020 Employees: 325 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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YOUTUBE LLC

www.youtube.com



Y



Y




TYPES OF BUSINESS: Online Video Services

YouTube, LLC, a subsidiary of Google, Inc., is a leading online video site, featuring significant amounts of usergenerated content. It has partnered with major content providers such as Warner Brothers, ABC, CBS, Sony, National Geographic, EA, Activision, NBA and ESPN. The web site streams about 2 billion videos a day. YouTube derives most of its revenue through in-video advertising, sponsorships and brand channels. Advertisers have the option of purchasing promoted videos, which offer more visibility; 24-hour video banner ads on the website’s homepage; the ability to hand-pick videos to advertise against; mobile advertisements; and the ability to advertise with content partners. The YouTube Partner program allows producers of original content that targets a wide audience to upload ad-supported videos, rentals, high quality content and live-streaming videos. Advertisers can track the impact of these advertisements with YouTube Insight, which counts page views, video popularity, demographics, and audience attention. The company offers nonprofit organizations a free channel to display content and collect donations through Google Checkout for Non-Profits. YouTube is also available through Apple TV and a variety of mobile devices. The firm is developing a number of potential additional features through its TestTube project, including YouTube Leanback, a high quality video service; YouTube Topics search; a built-in video editor; comment searching; audience statistics; a caption editor; HTML5 video; music playlists; and low-latency pages. YouTube offers its employees medical, dental and vision coverage; flexible spending accounts; an employee assistance program; life and AD&D insurance; short- and long-term disability; travel insurance; a 401(k) plan; a 529 college savings plan; parental benefits; tuition reimbursement; an employee referral program; free lunch and dinner; on-site doctors; oil change and car wash services; access to a credit union; and product discounts.

BRANDS/DIVISIONS/AFFILIATES: Google Inc

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Salar Kamangar, CEO Chris Di Cesare, Dir.-Mktg. Suzie Reider, Dir.-Sales

Phone: 650-253-0000 Fax: 650-253-0001 Toll-Free: Address: 901 Cherry Ave., San Bruno, CA 94066 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsidiary 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $110,000 2008 Profits: $ Employees: 2007 Sales: $80,000 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company: GOOGLE INC




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ZENIMAX MEDIA INC

www.zenimax.com



Y







ZeniMax Media, Inc. is a company involved in the development, production and distribution of video games. It operates primarily through the subsidiaries Bethesda Softworks, Vir2L Studio, ZeniMax Online Studios, Arkane Studios and id Software. Bethesday Softworks, through Bethesda Game Studios, produces and publishes video games for the Xbox 360, PlayStation 3 and Windows PC platforms. Prominent titles produced by this subsidiary include Fallout 3 and The Elder Scrolls IV: Oblivion. The Vir2L Studios subsidiary primarily produces casual games for mobile devices such as the Apple iPhone and iPod Touch, the Nintendo Wii and DS and other wireless equipment. Games produced by this company include AMF Pinbusters! and Ducati 3D Extreme. ZeniMax Online Studios focuses on the development of massively multiplayer online role playing games (MMORPGS). Recently acquired Arkane Studios primarily develops immersive and detailed first-person shooter games, such as Arx Fatalis. id Software, another recent acquisition, has developed video game classics Wolfenstein, DOOM and Quake in the past, and is in the process of developing a new title, RAGE. In June 2010, ZeniMax Media acquired id Software, which is based in Mesquite, Texas. In August 2010, the company acquired Arkane Studios, which has offices in Lyon, France and Austin, Texas. In November 2010, the firm acquired the Swedish video game studio MachineGames.

BRANDS/DIVISIONS/AFFILIATES: Bethesda Softworks id Software Arkane Studios Zenimax Online Studios Vir2L Studios Bethesda Game Studios MachineGames Fallout 3


Robert A. Altman, CEO James L. Leder, COO/Exec. VP Ernest Del, Pres. Cindy L. Tallent, CFO/Exec. VP J. Griffin Lesher, Exec. VP-Legal/Sec. Denise Kidd, Sr. VP-Finance/Controller Vlatko Andonov, Pres., Bethesda Softworks LLC Matt Firor, Pres., ZeniMax Online Studios LLC Todd Hollenshead, Pres., id Software Douglas Frederick, Pres., Vir2L Studios LLC Robert A. Altman, Chmn. Tetsu Takahashi, Gen. Mgr.-Asia

Phone: 301-926-8300 Fax: 301-926-8010 Toll-Free: Address: 1370 Piccard Dr., Ste. 120, Rockville, MD 20850 US

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ZEPTOLAB

www.zeptolab.com



Y







ZeptoLab, based in Russia, designs, develops and creates video games targeted at casual gamers for Apple’s iOS. The company was founded in 2008 by brothers Semyon and Efim Voinov. Its games include Cut the Rope, a physics-based puzzle game that has been downloaded over 3.5 million times since its release; and Parachute Ninja. The company does not self-publish its games, relying instead on third-party publishers, such as Chillingo, to bring its games to market.

BRANDS/DIVISIONS/AFFILIATES: Cut the Rope Parachute Ninja

CONTACTS: Note: Officers with more than one job title may be intentionally listed here more than once. Efim Voinov, CTO Semyon Voinov, Creative Dir.

Phone: Toll-Free: Address: , Moscow, Russia

Fax:

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ZOO ENTERTAINMENT INC

www.zoogamesinc.com



Y



Y




TYPES OF BUSINESS: Video Game Publishing

Zoo Entertainment, Inc. is a developer, publisher, and distributor of interactive entertainment software targeting family-oriented mass-market consumers with retail prices ranging from $10 to $50 per title. Unlike most video game companies, the firm typically conceives of game concepts internally and then utilizes external development teams and resources to develop the software products. Zoo’s games span a diverse range of categories, including sports, family, racing, game-show, strategy and action-adventure, among others. In addition, it develops video game titles that are bundled with unique accessories such as fishing rods, bows, steering wheels, and guns. Its entertainment software is developed for use on major consoles, handheld gaming devices, personal computers and mobile smart-phone devices. Zoo currently develops and/or publishes video games that operate on platforms including Nintendo’s Wii, DS and Game Boy Advance, Sony’s PlayStation Portable (PSP), PlayStation 2 (PS2) and PlayStation 3 (PS3), Microsoft’s Xbox 360 and Apple’s iPhone. It also develops and seeks to sell downloadable games for emerging connected services, including Microsoft’s Xbox Live Arcade, Sony’s PlayStation 3 Network, Nintendo’s Virtual Console, Facebook, and for use on personal computers. Through the web site, indiePubGames.com, the firm allows independent software developers to compete for prizes and publishing contracts. indiePub Games is also a destination site for gaming enthusiasts to play free games, vote in contests, and participate in the development of innovative entertainment software.

BRANDS/DIVISIONS/AFFILIATES: Zoo Publishing, Inc. indiePub Games


Mark Seremet, CEO Mark Seremet, Pres. David J. Fremed, CFO Jay Wolf, Sec. Steven Buchanan, COO-Zoo Publishing David Rosenbaum, Pres., Zoo Publishing Jay Wolf, Exec. Chmn.

Phone: 513-824-8297 Fax: 513-351-0464 Toll-Free: 866-663-2510 Address: 3805 Edwards Rd., Ste. 400, Cincinnati, OH 45209 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $63,446 2010 Profits: $-14,030 U.S. Stock Ticker: ZOOG 2009 Sales: $48,709 2009 Profits: $-13,197 Int’l Ticker: Int’l Exchange: 2008 Sales: $3,613 2008 Profits: $-21,695 Employees: 32 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 12/31 2006 Sales: $ 2006 Profits: $ Parent Company:




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ZYNGA INC

www.zynga.com



Y Y


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TYPES OF BUSINESS: Online Games Games for Social Media

Zynga, Inc. is a leading developer of online social games for social media sites, online networks and mobile devices. The company’s games are hosted on a variety of social networks, including Facebook, MySpace and My Yahoo. Its products include casino games, word games, board games, role playing games and party games. Zynga’s most successful games are FarmVille, Mafia Wars, CafeWorld, FishVille, Zynga Poker and Vampire Wars. The company also administers Zynga.org, which donates money and educational goods to international nonprofits. The firm’s investors include Kleiner Perkins Caufield & Beyers, Foundry Group, Union Square Ventures, Institutional Venture Partners, Avalon Ventures, SoftBank and The Pilot Group. Approximately 50 million daily active users and 215 million monthly unique visitors play Zynga’s games each month. In October 2010, Zynga purchased Bonfire Studios, a developer of PC and Xbox 360 games. In December 2010, the company acquired Newtoy, Inc., a developer of applications for mobile devices.

BRANDS/DIVISIONS/AFFILIATES: FarmVille Mafia Wars CafeWorld FishVille Zynga Poker Vampire Wars Bonfire Studios Newtoy, Inc.


Mark Pincus, CEO Dave Wehner, CFO Colleen McCreary, Chief People Officer/VP Cadir Lee, CTO Mark Pincus, Chief Prod. Officer Reggie Davis, General Counsel Vish Makhijani, Sr. VP-Bus. Oper. Owen Van Natta, Exec. VP-Bus. David Ko, Sr. VP-Mobile Eric Schiermeyer, Sr. VP-Prod. Mike Vardu, Sr. VP-Games Steve Chiang, Pres., Studios

Phone: 415-252-9555 Fax: Toll-Free: Address: 365 Vermont St., San Francisco, CA 94103 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $850,000 2010 Profits: $375,000 U.S. Stock Ticker: Private 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 1,300 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company:




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ZYNGA NEW YORK

www.areacodeinc.com



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Zynga New York, formerly Area/Code Entertainment LLC, designs and develops video games, cross media and promotional content for mobile devices and social networking platforms. In addition to independent content, the firm has developed projects for organizations such as Nike, Disney, CBS, Nokia, MTV, The Discovery Channel, A&E, The History Channel, Cramer-Krasselt, the National Association of Public Administration, the U.K. Department for Transport and the Knight Foundation. Some of its notable and award winning projects include CSI: Crime City, based on the popular TV show; Parking Wars, which was designed to promote A&E’s show of the same name; Sharkrunners for the Discovery Channel’s Shark Week; Code of Everland, a free online MMO (massively multiplayer online) designed for kids between the ages of 9 and 13; Drop7, the firm’s first game for Apple’s iPhone, which features game play similar to the classic Tetris; and Power Planet for Facebook, which allows users to create and develop their own miniature planet. In January 2011, the firm was acquired by leading online video game developer Zynga, Inc. and renamed Zynga New York.

BRANDS/DIVISIONS/AFFILIATES: Zynga Inc Area/Code Entertainment LLC CSI: Crime City Parking Wars Sharkrunners Code of Everland Drop7


Demetri Detsaridis, Gen. Mgr./Exec. Producer Kevin Cancienne, Sr. VP/Dir.-Game Dev. Frank Lantz, Dir.-Creative Kati London, VP/Sr. Producer Kevin Slavin, Chmn.

Phone: 212-254-5800 Fax: 212-254-5807 Toll-Free: Address: 45 W 21st St., Ste. 3C, New York, NY 10010 US

FINANCIALS:

Sales and profits are in thousands of dollars—add 000 to get the full amount. 2010 Note: Financial information for 2010 was not available for all companies at press time. 2010 Sales: $ 2010 Profits: $ U.S. Stock Ticker: Subsdiairy 2009 Sales: $ 2009 Profits: $ Int’l Ticker: Int’l Exchange: 2008 Sales: $ 2008 Profits: $ Employees: 2007 Sales: $ 2007 Profits: $ Fiscal Year Ends: 2006 Sales: $ 2006 Profits: $ Parent Company: ZYNGA INC




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ADDITIONAL INDEXES

Contents: Index of Firms Noted as “Hot Spots for Advancement” for Women/Minorities

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Index by Subsidiaries, Brand Names and Selected Affiliations

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INDEX OF FIRMS NOTED AS HOT SPOTS FOR ADVANCEMENT FOR WOMEN & MINORITIES AOL INC APPLABS INC ARISTOCRAT LEISURE LTD ARTIFICIAL LIFE INC DATAART DELL INC DEMAND MEDIA INC ELECTRONIC ARTS INC EPALS INC GAMING PARTNERS INTERNATIONAL CORP GLU MOBILE INC GRAPPLE MOBILE HEWLETT-PACKARD CO (HP) IGN ENTERTAINMENT LINDEN LAB LINKEDIN CORP LUCASARTS ENTERTAINMENT COMPANY LLC MICROSOFT CORP MYSPACE NOKIA CORPORATION NTN BUZZTIME INC RESEARCH IN MOTION LTD (RIM) ROCKYOU INC SHANDA INTERACTIVE ENTERTAINMENT LIMITED SOHU.COM INC SOUTHPEAK INTERACTIVE CORPORATION TELEFON AB LM ERICSSON (ERICSSON) THEMIS GROUP INC THQ INC UBM TECHWEB VICARIOUS VISIONS INC WMS INDUSTRIES INC YAHOO! INC ZENIMAX MEDIA INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS Brand or subsidiary, followed by the name of the related corporation 17173.com; SOHU.COM INC 2K Games; TAKE-TWO INTERACTIVE SOFTWARE INC 2K Play; TAKE-TWO INTERACTIVE SOFTWARE INC 2K Sports; TAKE-TWO INTERACTIVE SOFTWARE INC 3Com Corp; HEWLETT-PACKARD CO (HP) 3D Constructo Combat; CONCRETE SOFTWARE INC 3DTV Play; NVIDIA CORP 3PAR, Inc.; HEWLETT-PACKARD CO (HP) 5 Minutes to Kill (Yourself); ADULTSWIM.COM A Bit Lucky; NEXON CORP ABYSS; FISHLABS ENTERTAINMENT GMBH Accel Partners; ROVIO MOBILE LTD Ace Attorney; CAPCOM Aces Jewel Hunt; CONCRETE SOFTWARE INC Aces Solitaire; CONCRETE SOFTWARE INC Aces Texas Hold'em; CONCRETE SOFTWARE INC Acitivision Blizzard Inc; INFINITY WARD Activision Blizzard Inc; TREYARCH Activision Blizzard Inc; VICARIOUS VISIONS INC Activision Publishing, Inc.; ACTIVISION BLIZZARD INC Advanced Micro Devices Inc; SAPPHIRE TECHNOLOGY LTD Advantech Co Ltd; INNOCORE GAMING LTD Aero Racer; HALFBRICK STUDIOS Age of Empires I; ENSEMBLE STUDIOS Age of Empires II; ENSEMBLE STUDIOS Age of Empires III; ENSEMBLE STUDIOS Age of Empires III: Asian Dynasties; ENSEMBLE STUDIOS Age of Empires III: War Chiefs; ENSEMBLE STUDIOS Age of Mythology; ENSEMBLE STUDIOS Age of Zombies; HALFBRICK STUDIOS Airburst Extreme; FREEVERSE INC AirLink; DENA CO LTD Air-Rail; GAMING PARTNERS INTERNATIONAL CORP Aki Network Technology Co, Ltd; MIXI INC Alan Wake; IMAGINATION STUDIOS AB Alien Hominid; BEHEMOTH (THE) Alien Hominid HD; BEHEMOTH (THE) Alienware; DELL INC All Game News; THEMIS GROUP INC Alone in the Dark; ATARI INC ALT-17; MAINGEAR CORP Alvin & Dexter; DAYS OF WONDER INC Amateur Surgeon; ADULTSWIM.COM AMD; SAPPHIRE TECHNOLOGY LTD

www.plunkettresearch.com Android; GOOGLE INC Angry Birds; ROVIO MOBILE LTD Angry Birds Rio; ROVIO MOBILE LTD Anime News Network; THEMIS GROUP INC AOL Advertising; AOL INC AOL Instant Messenger (AIM); AOL INC AOL Media Offerings; AOL INC AOL.com; AOL INC Aporkalypse: Pigs Of Doom; HANDY-GAMES.COM GMBH Arcadius; HANDY-GAMES.COM GMBH Archlord; WEBZEN INC ArcSight Inc; HEWLETT-PACKARD CO (HP) Area/Code Entertainment LLC; ZYNGA NEW YORK ArenaNet; NCSOFT CORP Aristocrat Technologies, Inc.; ARISTOCRAT LEISURE LTD Arkane Studios; ZENIMAX MEDIA INC Artificial Life Investments Ltd.; ARTIFICIAL LIFE INC Asheron's Call; TURBINE INC Asheron's Call 2; TURBINE INC AskMen.com; IGN ENTERTAINMENT Asphalt: Urban GT; GAMELOFT SA Aspyr Studios; ASPYR MEDIA INC Assassin's Creed; UBISOFT Associate Content; YAHOO! INC Astro Pop; POPCAP GAMES INC ASUS; ASUSTEK COMPUTER INC (ASUS) Atari S.A.; ATARI INC AtlusOnline.com.; ATLUS USA INC ATRIX; MOTOROLA MOBILITY INC AWI Gaming, Inc.; AMERICAN WAGERING INC AWI Manufacturing, Inc.; AMERICAN WAGERING INC AXESS-HD; MAINGEAR CORP Axis & Allies; WIZARDS OF THE COAST LLC Babel Times; ROCKYOU INC Babysitting Mama; MAJESCO ENTERTAINMENT COMPANY Baidu Encyclopedia; BAIDU.COM INC Baidu Hi; BAIDU.COM INC Baidu Safety Center; BAIDU.COM INC Baidu Space; BAIDU.COM INC Baidu, Inc.; BAIDU.COM INC Baidu.com; BAIDU.COM INC Baidu.jp; BAIDU.COM INC Baldur's Gate; BIOWARE CORP Bally Command Center; BALLY TECHNOLOGIES INC Barclaycard Rollercoaster Extreme; FISHLABS ENTERTAINMENT GMBH Batman: Arkham Asylum; ROCKSTEADY STUDIOS LTD Batman: Arkham City; ROCKSTEADY STUDIOS LTD Battery Games; WEBZEN INC Battle of the Immortals; PERFECT WORLD ENTERTAINMENT INC BattleBlock Theater; BEHEMOTH (THE)



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. Battlefield Heroes; IMAGINATION STUDIOS AB Battlefield: Bad Co. 2; IMAGINATION STUDIOS AB Battleship; FINBLADE Beat It!; GLU MOBILE INC Beauty Town; DYNAMO GAMES Beijing Jet Brilliant Advertising Co., Ltd.; YOUKU.COM INC Beijing Joy Media Co., Ltd.; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Bejewled; POPCAP GAMES INC Benchmark Capital; TWITTER INC Best Game Wallpapers; THEMIS GROUP INC Bethesda Game Studios; ZENIMAX MEDIA INC Bethesda Game Studios LLC; BETHESDA SOFTWORKS LLC Bethesda Softworks; ZENIMAX MEDIA INC Bezos Expeditions; TWITTER INC Bible Fight; ADULTSWIM.COM bidders; DENA CO LTD BIG CBS Networks Pvt. Ltd.; RELIANCE BIG ENTERTAINMENT LTD BIG Cinemas; RELIANCE BIG ENTERTAINMENT LTD BIG Digital; RELIANCE BIG ENTERTAINMENT LTD Big Fish Games Canada, Inc.; BIG FISH GAMES Big Fish Games Ireland Limited; BIG FISH GAMES Big Kahuna Reef; DIGITAL BRIDGES LIMITED Big O; ORIGIN PC CORP BioWare Odyssey Engine; BIOWARE CORP Black; CRITERION GAMES Black Ops; DIGITAL STORM BlackBerry; RESEARCH IN MOTION LTD (RIM) Blackberry Playbook; RESEARCH IN MOTION LTD (RIM) BlackBerry Smartphone; RESEARCH IN MOTION LTD (RIM) Blade Hero 2; CHANGYOU.COM LIMITED Blade Online; CHANGYOU.COM LIMITED Blades & Magic; FISHLABS ENTERTAINMENT GMBH Blast Off; HALFBRICK STUDIOS Blaze by Oberon; OBERON MEDIA INC Blitz the League II; TWISTED PIXEL GAMES LLC Blizzard Entertainment, Inc.; ACTIVISION BLIZZARD INC Block Breaker Deluxe; GAMELOFT SA Blue Mars; CRYTEK GMBH Blue Toad Murder Files; RELENTLESS SOFTWARE LTD BlueRun Ventures; LOCATION LABS Bonfire Studios; ZYNGA INC Bonsai Blast; GLU MOBILE INC Bookworm; POPCAP GAMES INC BoomBang Games; NEXON CORP Bounce Tales; ROVIO MOBILE LTD

Bouncedown; JAGEX LTD Bourgogne et Grasset; GAMING PARTNERS INTERNATIONAL CORP Brain Challenge; GAMELOFT SA Brain Genius Deluxe; GLU MOBILE INC Brawn GP; FISHLABS ENTERTAINMENT GMBH Bridge Deluxe; FREEVERSE INC Brutal Legend; DOUBLE FINE PRODUCTIONS INC Bubble Town; DIGITAL BRIDGES LIMITED Bud Jones Company (The); GAMING PARTNERS INTERNATIONAL CORP Bulletstorm; IMAGINATION STUDIOS AB Bulletstorm; EPIC GAMES INC Bully; ROCKSTAR GAMES INC Bungie Studios; BUNGIE LLC Burn Out; ROVIO MOBILE LTD Burnout; CRITERION GAMES Burnout 2: Point of Impact; CRITERION GAMES Burnout 3: Takedown; CRITERION GAMES Burnout Paradise; CRITERION GAMES Burnout Revenge; CRITERION GAMES Buzz!; RELENTLESS SOFTWARE LTD Buzztime Play-Along TV; NTN BUZZTIME INC C9; WEBZEN INC CafeWorld; ZYNGA INC Call of Duty; INFINITY WARD Call of Duty; ACTIVISION BLIZZARD INC Call of Duty; GLU MOBILE INC Call of Duty 2: Big Red One; TREYARCH Call of Duty: Black Ops; TREYARCH Cambridge Entertainment Software Limited; GIGAMEDIA LTD Cambridge Interactive Development Corporation; GIGAMEDIA LTD Capcom Entertainment, Inc.; CAPCOM Capcom Interactive, Inc.; CAPCOM Capcom U.S.A., Inc.; CAPCOM Cargo Noir; DAYS OF WONDER INC Carnival Games; TAKE-TWO INTERACTIVE SOFTWARE INC Carnival in Rio; MULTIMEDIA GAMES INC Castle Crashers; BEHEMOTH (THE) Castlevania; KONAMI CORP Casual Digital Store; GAMESTOP CORP Catherine; ATLUS USA INC CCP Games Shanghai; CCP HF CCP Games UK; CCP HF CCP Newcastle; CCP HF CCP North America; CCP HF CD Projekt; GOG LTD Chair Entertainment; EPIC GAMES INC Chillingo Ltd; ELECTRONIC ARTS INC Chinaren.com; SOHU.COM INC ChoiceVendor; LINKEDIN CORP Chrome; GOOGLE INC Chuzzle; POPCAP GAMES INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. CineMagix; VELOCITY MICRO INC Citizen Sports; YAHOO! INC City of Heroes; NCSOFT CORP City of Villains; NCSOFT CORP City of Wonder; PLAYDOM INC Civilization; TAKE-TWO INTERACTIVE SOFTWARE INC Cloud; THATGAMECOMPANY LLC CLUTCH-13; MAINGEAR CORP Code of Everland; ZYNGA NEW YORK Cogetech S.p.A.; ARISTOCRAT LEISURE LTD Columbia Tristar Motion Picture Group; SONY CORPORATION Comic Jumper; TWISTED PIXEL GAMES LLC Community Factory, Inc; MIXI INC Computerized Bookmaking Systems, Inc.; AMERICAN WAGERING INC Cooking Mama; MAJESCO ENTERTAINMENT COMPANY Cooking Mama 2: Dinner with Friends; MAJESCO ENTERTAINMENT COMPANY Cooking Mama 3: Shop and Chop; MAJESCO ENTERTAINMENT COMPANY Cooking Mama: Cook Off; MAJESCO ENTERTAINMENT COMPANY Cooking Mama: World Kitchen; MAJESCO ENTERTAINMENT COMPANY Cosmic Osmo; CYAN WORLDS INC Costume Quest; DOUBLE FINE PRODUCTIONS INC Countdown; DYNAMO GAMES Country Story; PLAYFISH LTD Cracked.com; DEMAND MEDIA INC Crafting Mama; MAJESCO ENTERTAINMENT COMPANY Crazy Arcade BnB; NEXON CORP Creative Assembly (The); SEGA CORP Cruz; VELOCITY MICRO INC CryENGINE; CRYTEK GMBH Crysis; CRYTEK GMBH Crysis 2; CRYTEK GMBH Crystal Maze (The); DYNAMO GAMES CSI: Crime City; ZYNGA NEW YORK Cut the Rope; ZEPTOLAB Cyber-Shot; SONY ERICSSON MOBILE COMMUNICATIONS AB Datang; NETEASE.COM INC Dawn of Aces; IENTERTAINMENT NETWORK INC Deadtime Stories; DIGITAL BRIDGES LIMITED Deck Mate; SHUFFLE MASTER INC DEEP; FISHLABS ENTERTAINMENT GMBH Deep Realms; PLAYDOM INC Deep Silver; KOCH MEDIA GMBH Dell Financial Servies L.P.; DELL INC Dell Inc; ALIENWARE CORPORATION Dell Precision; DELL INC

DeNA Co. Ltd.; NGMOCO INC Deus Ex; EIDOS PLC Diablo; ACTIVISION BLIZZARD INC Digital Bridges Limited; OBERON MEDIA INC Digital Garage; TWITTER INC Disney Guilty Party; DISNEY INTERACTIVE STUDIOS INC Disney Interactive Media Group; DISNEY INTERACTIVE STUDIOS INC Disney Interactive Media Group; PLAYDOM INC Disruptor; INSOMNIAC GAMES Doctor Awesome; NGMOCO INC Domino Sports; DYNAMO GAMES Donkey Kong; NINTENDO CO LTD DOOM; ID SOFTWARE LLC Dragon Age: Origins; BIOWARE CORP Dragon Quest; SQUARE ENIX Draper Fisher Jurverston; LOCATION LABS DROID; MOTOROLA MOBILITY INC Drop7; ZYNGA NEW YORK Drutt Corporation; TELEFON AB LM ERICSSON (ERICSSON) DRX; FALCON NORTHWEST COMPUTER SYSTEMS INC Duke of Mount Deer; CHANGYOU.COM LIMITED Dungeon Runners; NCSOFT CORP Dungeons & Dragons; WIZARDS OF THE COAST LLC Dungeons & Dragons; ATARI INC Dungeons and Dragons Online; TURBINE INC Dust 514; CCP HF EA Games; ELECTRONIC ARTS INC EA Play; ELECTRONIC ARTS INC EA Sports; ELECTRONIC ARTS INC Easy Chipper; SHUFFLE MASTER INC EB Games; GAMESTOP CORP ebgames.com; EB GAMES EBGames.com; GAMESTOP CORP Echoes; HALFBRICK STUDIOS Edge-HD; SAPPHIRE TECHNOLOGY LTD Eee PC; ASUSTEK COMPUTER INC (ASUS) E-House Holdings Limited; SINA CORPORATION eHow.com; DEMAND MEDIA INC Eidos Inc; CRYSTAL DYNAMICS Eidos, Ltd.; SQUARE ENIX Electronic Arts Inc; CHILLINGO Electronic Arts Inc; PLAYFISH LTD Electronic Arts Inc; CRITERION GAMES Electronic Arts, Inc.; BIOWARE CORP Electronic Data Systems Corp (EDS); HEWLETTPACKARD CO (HP) Electronics Boutique Holdings Corp.; EB GAMES Empire; CHAIR ENTERTAINMENT GROUP Engadget; AOL INC English Grammar in Use; FINBLADE



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. eNom; DEMAND MEDIA INC Entrisphere; TELEFON AB LM ERICSSON (ERICSSON) EON Magazine; CCP HF EON15-S; ORIGIN PC CORP EON17; ORIGIN PC CORP EON17-S; ORIGIN PC CORP ePals Global Community; EPALS INC Epic Games; CHAIR ENTERTAINMENT GROUP Epic Games Japan; EPIC GAMES INC Epic Games Korea; EPIC GAMES INC Ernie Els Golf; PLAYER ONE LTD Ernie Els Golf 2008; FINBLADE ES Musica; GOTV NETWORKS Escapist (The); THEMIS GROUP INC EVE Online; CCP HF EX-L 15; MAINGEAR CORP ExpressCash; YOUBET.COM INC Eyedentity Games; SHANDA GAMES LTD EZ-Pay; INTERNATIONAL GAME TECHNOLOGY Facebook Places; FACEBOOK INC Facebook Platform; FACEBOOK INC Facebook.com; FACEBOOK INC Fahrenheit; QUANTIC DREAM Fallout 3; ZENIMAX MEDIA INC Family Finder; LOCATION LABS Fantasy Football; NTN BUZZTIME INC Fantasy Westward Journey; NETEASE.COM INC Far Cry; CRYTEK GMBH Fare City; DIGITAL CHOCOLATE INC Farm Mania; BIG FISH GAMES FarmVille; ZYNGA INC Fashion World; ROCKYOU INC Felicis Ventures; ROVIO MOBILE LTD FI3I; MAINGEAR CORP Fictionaire; DAYS OF WONDER INC FilePlanet.com; IGN ENTERTAINMENT Find-Job.net; MIXI INC FirePSU; SAPPHIRE TECHNOLOGY LTD FishVille; ZYNGA INC Flick Fishing; FREEVERSE INC Flick Fishing Free; FREEVERSE INC Flight Control; FIREMINT flOw; THATGAMECOMPANY LLC Flower; THATGAMECOMPANY LLC Fly for Fun; NETEASE.COM INC Focus.cn; SOHU.COM INC Football Tycoon; DYNAMO GAMES Fox Interactive Media; IGN ENTERTAINMENT Fox Interactive Media; MYSPACE Fracture; LUCASARTS ENTERTAINMENT COMPANY LLC FragBox; FALCON NORTHWEST COMPUTER SYSTEMS INC

Freddie Flintoff's All-Round Cricket; PLAYER ONE LTD Freedom Fighters; IO INTERACTIVE Friendster Games; FRIENDSTER INC Friendster iCafe; FRIENDSTER INC Friendster Music; FRIENDSTER INC Friendster Wallet; FRIENDSTER INC Friendster.com; FRIENDSTER INC Fruit Ninja; HALFBRICK STUDIOS FunOrb; JAGEX LTD FunSpace; SLIDE INC FunTown; GIGAMEDIA LTD FWARP!; BOLT CREATIVE INC Gamasutra.com; UBM TECHWEB Game Advertising Online; UBM TECHWEB Game Developer; UBM TECHWEB Game Informer Magazine; GAMESTOP CORP Gamefly Arcade; GAMEFLY GameHi; NEXON CORP Gameloft Inc; GAMELOFT SA Gameloft Rich Games Production France SARL; GAMELOFT INC Gameloft SA; GAMELOFT INC Gameloft Software Beijing; GAMELOFT INC Gameloft Srl; GAMELOFT INC Games Media Limited; SCIENTIFIC GAMES CORPORATION GameSpy.com; IGN ENTERTAINMENT GameStop Corp.; EB GAMES GameStop.com; GAMESTOP CORP Gang of Four; DAYS OF WONDER INC Gardening Mama; MAJESCO ENTERTAINMENT COMPANY Gardens of Time; PLAYDOM INC Gears of War 3; EPIC GAMES INC GeForce; NVIDIA CORP Genesis; ORIGIN PC CORP Giant Online; GIANT INTERACTIVE GROUP INC Global Draw Limited (The); SCIENTIFIC GAMES CORPORATION GluCoMo; ARTIFICIAL LIFE INC Gmail; GOOGLE INC GoForce; NVIDIA CORP gog.com; GOG LTD GoingOn Community Platform; GOINGON NETWORKS INC GolfLink.com; DEMAND MEDIA INC Google Books; GOOGLE INC Google Inc; YOUTUBE LLC Google Inc; SLIDE INC Google Maps; GOOGLE INC Google News; GOOGLE INC goTV; GOTV NETWORKS Gourmet Ranch; ROCKYOU INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. GPI Mexicana; GAMING PARTNERS INTERNATIONAL CORP GPI SAS; GAMING PARTNERS INTERNATIONAL CORP GPI USA; GAMING PARTNERS INTERNATIONAL CORP Grand Theft Auto; ROCKSTAR GAMES INC Grand Theft Auto IV: Complete Edition.; TAKE-TWO INTERACTIVE SOFTWARE INC GREE; GREE INC GREE Platform; GREE INC GREE Platform for Smartphones; GREE INC Green Cortex, Inc.; ARTIFICIAL LIFE INC Grey Matter Studios, Inc.; TREYARCH Guangdong Nortel Telecommunication Equipment Co.; TELEFON AB LM ERICSSON (ERICSSON) Guild Wars; ARENANET INC Guild Wars; NCSOFT CORP Guild Wars 2; ARENANET INC Guild Wars Factions; ARENANET INC Guild Wars Nightfall; ARENANET INC Guild Wars: Eye of the North; ARENANET INC Guitar Hero; ACTIVISION BLIZZARD INC Guitar Hero; HARMONIX MUSIC SYSTEMS INC Guitar Hero II; HARMONIX MUSIC SYSTEMS INC Half-Life; VALVE CORP Half-Life 2; VALVE CORP Halo; BUNGIE LLC Halo 3; BUNGIE LLC Halo Reach; BUNGIE LLC Halo Wars; ENSEMBLE STUDIOS Hasbro Inc; WIZARDS OF THE COAST LLC Hasbro, Inc.; ATARI INC Heavy Rain; QUANTIC DREAM Heil Strike; FISHLABS ENTERTAINMENT GMBH Heinle Community; EPALS INC Heinle ETL; EPALS INC Hellbreath; IENTERTAINMENT NETWORK INC Hemp Tycoon; ADULTSWIM.COM Hero Factory Mission 2; DISNEY INTERACTIVE STUDIOS INC Heroes of Three Kingdoms; PERFECT WORLD ENTERTAINMENT INC Heroscape; WIZARDS OF THE COAST LLC H-I System Corporation; SEGA SAMMY HOLDINGS INC Hidden Object Crosswords; BIG FISH GAMES Hip Hop Official; GOTV NETWORKS Hitman; IO INTERACTIVE Hitman; SQUARE ENIX Hive7; PLAYDOM INC Hoshin Gigamedia; GIGAMEDIA LTD Hot Dance Party; PERFECT WORLD ENTERTAINMENT INC Hotel City; PLAYFISH LTD

How To Train Your Dragon; GLU MOBILE INC HP Labs (Hewlett-Packard Laboratories); HEWLETTPACKARD CO (HP) HP Mini; HEWLETT-PACKARD CO (HP) HP StorageWorks; HEWLETT-PACKARD CO (HP) Hudson Entertainment, Inc.; HUDSON SOFT CO LTD Hurray! Holding Co., Ltd.; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Huxley; WEBZEN INC Hyperlink; ARISTOCRAT LEISURE LTD I Am Game; IENTERTAINMENT NETWORK INC i.Concept, Inc.; PINE TECHNOLOGY HOLDINGS LTD I/O; FALCON NORTHWEST COMPUTER SYSTEMS INC iamgame.com; IENTERTAINMENT NETWORK INC ICQ; AOL INC Icy Tower; DIGITAL CHOCOLATE INC id Software; ZENIMAX MEDIA INC id Tech; ID SOFTWARE LLC iDEN; MOTOROLA MOBILITY INC IGN.com; IGN ENTERTAINMENT IGT Interactive; INTERNATIONAL GAME TECHNOLOGY iLife; APPLE INC I'm a PC; BOLT CREATIVE INC Imagica; RELIANCE BIG ENTERTAINMENT LTD Immortal Faith; CHANGYOU.COM LIMITED In2Books; EPALS INC Index Corporation; ATLUS USA INC Indiana Jones and the Staff of Kings; LUCASARTS ENTERTAINMENT COMPANY LLC indiePub Games; ZOO ENTERTAINMENT INC Indigo Prophecy; QUANTIC DREAM Infinite Interactive; FIREMINT Infinity Blade; CHAIR ENTERTAINMENT GROUP Infinity Engine; BIOWARE CORP Infogrames Entertainment S.A.; ATARI INC InformationWeek; UBM TECHWEB Innovation Design Center; LENOVO GROUP LIMITED Insomniac Click; INSOMNIAC GAMES Inspiron; DELL INC Institutional Venture Partners; TWITTER INC Intel; SAPPHIRE TECHNOLOGY LTD Intel Capital; LOCATION LABS Interblock Megastar; ARISTOCRAT LEISURE LTD International Business Machines Corp (IBM); LENOVO GROUP LIMITED Internet Media Licensing Limited; GIGAMEDIA LTD Interop; UBM TECHWEB iPad; APPLE INC iPhone; APPLE INC I-Play; DIGITAL BRIDGES LIMITED I-Play; OBERON MEDIA INC I-Play TV; OBERON MEDIA INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. iplay.com; OBERON MEDIA INC iPod; APPLE INC IQ Knights; HANDY-GAMES.COM GMBH iSoccer Backstreet; ARTIFICIAL LIFE INC i-Table; SHUFFLE MASTER INC iTunes; APPLE INC iTV Network; NTN BUZZTIME INC iVIEW Display Manager; BALLY TECHNOLOGIES INC Jenson Button Grand Prix Racing; PLAYER ONE LTD Jet Brilliant Limited; YOUKU.COM INC Jewel Quest; DIGITAL BRIDGES LIMITED Jewel Quest; BIG FISH GAMES Jingwei; RENREN INC Journey; THATGAMECOMPANY LLC Jump Ordenardores S.L.U.; EB GAMES JungleJewels; ROCKYOU INC KACE; DELL INC Kane & Lynch; IO INTERACTIVE Kaos Studios; THQ INC Karaoke Revolution; HARMONIX MUSIC SYSTEMS INC KartRider; NEXON CORP King of Kings III; GIANT INTERACTIVE GROUP INC Kingdom Hearts; SQUARE ENIX Koch Media GmbH; DEEP SILVER Koei Co., Ltd.; TECMO KOEI HOLDINGS CO LTD Konami Corp; HUDSON SOFT CO LTD Konami Digital Entertainment Co., Ltd.; KONAMI CORP Konami Digital Entertainment, Inc.; KONAMI CORP Konami Gaming, Inc.; KONAMI CORP Konami Sports & Life Co., Ltd.; KONAMI CORP Kongregate, Inc.; GAMESTOP CORP Koprol; YAHOO! INC Ku6 Media Co., Ltd.; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Latitude; DELL INC LearningSpace; EPALS INC Left 4 Dead; VALVE CORP Left 4 Dead 2; VALVE CORP Legend Group Holdings; LENOVO GROUP LIMITED Legend Group Limited; LENOVO GROUP LIMITED Legend of Martial Arts; PERFECT WORLD ENTERTAINMENT INC Legend of the Ancient World; CHANGYOU.COM LIMITED Legend of Zelda (The); NINTENDO CO LTD LEGO Indiana Jones; LUCASARTS ENTERTAINMENT COMPANY LLC Lego Pirates of the Caribbean; DISNEY INTERACTIVE STUDIOS INC LEGO Rock Band; HARMONIX MUSIC SYSTEMS INC

LEGO Star Wars; LUCASARTS ENTERTAINMENT COMPANY LLC Lenovo Mobile; LENOVO GROUP LIMITED LEROY’S APP; AMERICAN WAGERING INC Leroy's Horse and Sports Place, Inc.; AMERICAN WAGERING INC LG Electronics Institute of Technology; LG ELECTRONICS INC Linden Dollars; LINDEN LAB LindeX; LINDEN LAB Lineage; NCSOFT CORP Lineage II; NCSOFT CORP LinkedIn.com; LINKEDIN CORP Links Scorecard; CONCRETE SOFTWARE INC Live Create; CRYTEK GMBH LiveStrong.com; DEMAND MEDIA INC Loopt; LOOPT INC Loopt Mix; LOOPT INC Loopt Pulse; LOOPT INC Loopt Star; LOOPT INC Lord of the Rings Online; TURBINE INC Lowry Digital; RELIANCE BIG ENTERTAINMENT LTD Lucasfilm Ltd; LUCASARTS ENTERTAINMENT COMPANY LLC Lucky Lava; MULTIMEDIA GAMES INC M.Friendster.com; FRIENDSTER INC Mabinogi; NEXON CORP Mac OS X; APPLE INC MacBook Air; APPLE INC Mach V; FALCON NORTHWEST COMPUTER SYSTEMS INC MachineGames; ZENIMAX MEDIA INC Madden NFL; ELECTRONIC ARTS INC Mafia Wars; ZYNGA INC Magic: The Gathering; WIZARDS OF THE COAST LLC Maktoob; YAHOO! INC Manhole (The); CYAN WORLDS INC Manhunt; ROCKSTAR GAMES INC Mania.com; DEMAND MEDIA INC MapleStory; NEXON CORP MapQuest; AOL INC Marathon; BUNGIE LLC Market Street; PLAYDOM INC Mass Effect; BIOWARE CORP Maw (The); TWISTED PIXEL GAMES LLC Max Payne; ROCKSTAR GAMES INC MD2 Workstation; SHUFFLE MASTER INC Mega Man; CAPCOM Megajackpots; INTERNATIONAL GAME TECHNOLOGY Metal Gear; KONAMI CORP Metaplace, Inc.; PLAYDOM INC Michael Vaughan's Pro Cricket; PLAYER ONE LTD



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. MicroConsole TV Adapter; ONLIVE INC Micromania; GAMESTOP CORP Microsoft Corp; ENSEMBLE STUDIOS Microsoft Dynamics; MICROSOFT CORP Microsoft Office; MICROSOFT CORP Microsoft Windows 7; MICROSOFT CORP Microsoft Windows Phone 7; MICROSOFT CORP Microsoft Windows XP; MICROSOFT CORP Midnight Bowling; GAMELOFT SA Midnight Club; ROCKSTAR GAMES INC Midnight Pool; GAMELOFT SA Millenium; ORIGIN PC CORP Millionaire City; DIGITAL CHOCOLATE INC Miner Disturbance; JAGEX LTD Mini Ninjas; IO INTERACTIVE Miniclip.com; MINICLIP SA Mixi Appli; MIXI INC Mixi Diary; MIXI INC MMA Pro Fighter; DIGITAL CHOCOLATE INC Mobadepa; DENA CO LTD Mobage; NGMOCO INC Mobage-town; DENA CO LTD Mobakore; DENA CO LTD Mobile Property; ARTIFICIAL LIFE INC Mobi-Mechanic; DYNAMO GAMES Mobi-Medic; DYNAMO GAMES Mochi Media; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Mochi Media Inc; SHANDA GAMES LTD MOL AccessPortal Berhad; FRIENDSTER INC MOL Global Pte. Ltd.; FRIENDSTER INC Monkey Island; LUCASARTS ENTERTAINMENT COMPANY LLC Monolith Productions; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Monopoly; SCIENTIFIC GAMES CORPORATION Monster Dash; HALFBRICK STUDIOS MoPA-TV; ARTIFICIAL LIFE INC Motally Inc; NOKIA CORPORATION Moto Chaser; FREEVERSE INC Movie Quiz; FINBLADE Moviefone; AOL INC MSN; MICROSOFT CORP mSpoke; LINKEDIN CORP MTV Networks; HARMONIX MUSIC SYSTEMS INC MU; WEBZEN INC My Farm Life; BIG FISH GAMES My Sweetie; GIANT INTERACTIVE GROUP INC MySpace Celebrity; MYSPACE MySpace Developer Platform; MYSPACE MySpace Karaoke; MYSPACE MySpace Latino; MYSPACE MySpace Music LLC; MYSPACE MySpace.com; MYSPACE Myst; CYAN WORLDS INC

Mystery Case Files; BIG FISH GAMES Myth; BUNGIE LLC Namco America, Inc.; NAMCO BANDAI GAMES INC NAMCO BANDAI Games America, Inc.; NAMCO BANDAI GAMES INC NAMCO BANDAI Games Europe S.A.S.; NAMCO BANDAI GAMES INC Namco Bandai Holdings Inc; NAMCO BANDAI GAMES INC NAMCO BANDAI Networks Europe, Ltd.; NAMCO BANDAI GAMES INC Namco Europe, Ltd.; NAMCO BANDAI GAMES INC Namco Networks America, Inc.; NAMCO BANDAI GAMES INC NanoTowns; DIGITAL CHOCOLATE INC NAVTEQ Corporation; NOKIA CORPORATION NBA Ballers; TWISTED PIXEL GAMES LLC NCAA Football; ELECTRONIC ARTS INC NCsoft Corp; ARENANET INC Need For Speed: Hot Pursuit; CRITERION GAMES Neo Geo Corp; SNK PLAYMORE CORP Neo Stream; ATLUS USA INC NetEase.com; NETEASE.COM INC NetherRealm Studios; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC NetMagix; VELOCITY MICRO INC NeuroDerMo; ARTIFICIAL LIFE INC Neverwinter Nights; BIOWARE CORP News Corp; MYSPACE Newtoy, Inc.; ZYNGA INC Nextplay; NCSOFT CORP nForce; NVIDIA CORP NgCore; NGMOCO INC Ngmoco Inc; FREEVERSE INC Ngmoco, Inc.; DENA CO LTD Nintaii; CONCRETE SOFTWARE INC Nintendo 3DS; NINTENDO CO LTD Nintendo DS; NINTENDO CO LTD Nintendo DSi; NINTENDO CO LTD Nokia Siemens Networks; NOKIA CORPORATION NoteMagix; VELOCITY MICRO INC Nuomi; RENREN INC Oak Pacific Interactive; RENREN INC Oberon Media Inc; DIGITAL BRIDGES LIMITED Odin Sphere; ATLUS USA INC Okabu; HANDCIRCUS LTD Omikron: The Nomad Soul; QUANTIC DREAM One Red Cent; MULTIMEDIA GAMES INC Oni; BUNGIE LLC OnLive Wireless Controller; ONLIVE INC Operation: Desert Storm; BUNGIE LLC Optimi Corporation; TELEFON AB LM ERICSSON (ERICSSON) OptiPlex; DELL INC Opus-M; ARTIFICIAL LIFE INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. Ovi; NOKIA CORPORATION Paid to Kill; ROVIO MOBILE LTD Palm Inc; HEWLETT-PACKARD CO (HP) Pandora Saga; ATLUS USA INC Panzer Panic; HANDY-GAMES.COM GMBH Parachute Ninja; ZEPTOLAB Paradise Quest; DIGITAL BRIDGES LIMITED Parking Wars; ZYNGA NEW YORK Paul-Son Gaming Supplies, Inc.; GAMING PARTNERS INTERNATIONAL CORP PAYGENT; DENA CO LTD PBA Bowling; CONCRETE SOFTWARE INC Pegatron Holding; ASUSTEK COMPUTER INC (ASUS) Peggle; POPCAP GAMES INC Peggle Nights; POPCAP GAMES INC People Can Fly; EPIC GAMES INC Perfect World; PERFECT WORLD ENTERTAINMENT INC Perfect World Entertainment Inc; RUNIC GAMES INC Perfect World II; PERFECT WORLD ENTERTAINMENT INC Pet Society; PLAYFISH LTD Petz; UBISOFT Phil Taylor's Power Darts; PLAYER ONE LTD PhysX; NVIDIA CORP Picasa; GOOGLE INC Pick 'Em; NTN BUZZTIME INC Pikkle; MIXI INC Pine Group Hong Kong Limited; PINE TECHNOLOGY HOLDINGS LTD Pine Technology (BVI) Limited; PINE TECHNOLOGY HOLDINGS LTD Pine Technology (Macao Commercial Offshore) Ltd; PINE TECHNOLOGY HOLDINGS LTD Pine Technology Limited; PINE TECHNOLOGY HOLDINGS LTD Pine Technology Netherlands B.V.; PINE TECHNOLOGY HOLDINGS LTD Pin-up Pair; HANDY-GAMES.COM GMBH Planetarion; JAGEX LTD Plants vs. Zombies; POPCAP GAMES INC Platinum Mahjong; GAMELOFT SA Play Sega; SEGA CORP Playdemic; ROCKYOU INC Player One Sports; PLAYER ONE LTD Player Series; MULTIMEDIA GAMES INC Playfish; ELECTRONIC ARTS INC Playmaker; NTN BUZZTIME INC Playtech Limited; SCIENTIFIC GAMES CORPORATION Plaza Capcom Kyoto; CAPCOM Pluck 4; DEMAND MEDIA INC Pocket Affiliate; DENA CO LTD Pocket Ants; CONCRETE SOFTWARE INC

Pocket God; BOLT CREATIVE INC Pocketpet Journey West; PERFECT WORLD ENTERTAINMENT INC Pogo.com; ELECTRONIC ARTS INC Pokemon; NINTENDO CO LTD Poker Rivals; PLAYFISH LTD PokerPro; ARISTOCRAT LEISURE LTD Polybump 2; CRYTEK GMBH Portal; VALVE CORP Portal 2; VALVE CORP PowerEdge; DELL INC Pride & Prejudice & Zombies; FREEVERSE INC Prom: Starry Night Dash; DISNEY INTERACTIVE STUDIOS INC ProMagix; VELOCITY MICRO INC ProSonix; VELOCITY MICRO INC Psychonauts; DOUBLE FINE PRODUCTIONS INC PuppetShow; BIG FISH GAMES PurePSU; SAPPHIRE TECHNOLOGY LTD Puzzlegeddon; HANDY-GAMES.COM GMBH QB1; NTN BUZZTIME INC QQ; TENCENT HOLDINGS LTD QQDoctor; TENCENT HOLDINGS LTD QQDownload; TENCENT HOLDINGS LTD QQMailbox; TENCENT HOLDINGS LTD Quadro; NVIDIA CORP Quake; ID SOFTWARE LLC QUALCOMM Ventures; LOCATION LABS Quality Eagle Technology Dongguan Ltd.; PINE TECHNOLOGY HOLDINGS LTD Quantic Dream Virtual Actor Studio; QUANTIC DREAM Quazal Technologies Inc; UBISOFT Qzone; TENCENT HOLDINGS LTD RAGE HD; ID SOFTWARE LLC Rakuten Inc; BAIDU.COM INC Rapid Table Games; SHUFFLE MASTER INC Raskulls; HALFBRICK STUDIOS Ratchet & Clank; INSOMNIAC GAMES Rayman; UBISOFT Real Football 2010; GAMELOFT SA Real Racing; FIREMINT Real Time eXchange; TENCENT HOLDINGS LTD realMyst; CYAN WORLDS INC RealNetworks Inc; GAMEHOUSE Red Dead Redemption; TAKE-TWO INTERACTIVE SOFTWARE INC Red Dead Redemption; ROCKSTAR GAMES INC Redback Networks, Inc.; TELEFON AB LM ERICSSON (ERICSSON) Reel Power; ARISTOCRAT LEISURE LTD Reliance BIG Entertainment Ltd; CODEMASTERS SOFTWARE COMPANY LTD (THE) Reliance BIG Pictures; RELIANCE BIG ENTERTAINMENT LTD



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. Reliance Broadcast Network Ltd.; RELIANCE BIG ENTERTAINMENT LTD Reliance MediaWorks Ltd.; RELIANCE BIG ENTERTAINMENT LTD Renren Connect; RENREN INC Renren Desktop; RENREN INC Renren Open Platform; RENREN INC Resident Evil; CAPCOM Resistance; INSOMNIAC GAMES Restaurant City; PLAYFISH LTD Revolver TV; GOTV NETWORKS Riven; CYAN WORLDS INC Rock Band 2; HARMONIX MUSIC SYSTEMS INC Rock Band 3; HARMONIX MUSIC SYSTEMS INC Rockstar Games; TAKE-TWO INTERACTIVE SOFTWARE INC Rockstar Social Club (The); ROCKSTAR GAMES INC Rocksteady Studios; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC RockYou Asia; ROCKYOU INC Rolando; HANDCIRCUS LTD Rolando 2: Quest for the Golden Orchid; HANDCIRCUS LTD Roller Coaster Tycoon; ATARI INC Rollercoaster Rush; DIGITAL CHOCOLATE INC RottenTomatoes.com; IGN ENTERTAINMENT RuneScape; JAGEX LTD Runic Games Inc; PERFECT WORLD ENTERTAINMENT INC Safari; APPLE INC Safari Kingdom; DIGITAL CHOCOLATE INC Sammy NetWorks Co., Ltd.; SEGA SAMMY HOLDINGS INC Samsung Digital Imaging Co., Ltd.; SAMSUNG ELECTRONICS CO LTD Samsung Electronics America; SAMSUNG ELECTRONICS CO LTD Samsung Group; SAMSUNG ELECTRONICS CO LTD Samtack, Inc.; PINE TECHNOLOGY HOLDINGS LTD San Jie Qi Yuan; CHANGYOU.COM LIMITED Sandbox; CRYTEK GMBH Savage Eden; IENTERTAINMENT NETWORK INC sbX; INTERNATIONAL GAME TECHNOLOGY SchoolMail; EPALS INC Scientific Games China; SCIENTIFIC GAMES CORPORATION Scientific Games Racing LLC; SCIENTIFIC GAMES CORPORATION Sciplay; SCIENTIFIC GAMES CORPORATION Second Life; LINDEN LAB Second Life Grid; LINDEN LAB Sega Corp; SEGA SAMMY HOLDINGS INC Sega Corp; SONIC TEAM

SEGA Music Networks Co., Ltd.; SEGA SAMMY HOLDINGS INC Sega Pass; SEGA CORP Sega Sammy Holdings Inc; SEGA CORP Sequoia Capital; GAMEFLY Sesame Street: Once Upon a Monster; DOUBLE FINE PRODUCTIONS INC Shadow Complex; CHAIR ENTERTAINMENT GROUP Shanda Games Limited; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Shanda Literature Corporation; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Shanda Online International (HK) Limited; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Shanda Pictures Limited; SHANDA INTERACTIVE ENTERTAINMENT LIMITED Shanghai Mixi; MIXI INC Sharkrunners; ZYNGA NEW YORK Shin Megami Tensei; ATLUS USA INC Shuffle Master; SHUFFLE MASTER INC Silent Hill; KONAMI CORP SINA E-commerce; SINA CORPORATION SINA Mobile; SINA CORPORATION SINA Online; SINA CORPORATION SINA Real Estate; SINA CORPORATION SINA.com; SINA CORPORATION SINA.net; SINA CORPORATION SINAMall; SINA CORPORATION Slinky Ink; BOLT CREATIVE INC Small World; DAYS OF WONDER INC Snafu Comics; THEMIS GROUP INC SNK Entertainment Co. Ltd.; SNK PLAYMORE CORP SNK Playmore USA; SNK PLAYMORE CORP Snowblind Studios; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Snowboard Hero; FISHLABS ENTERTAINMENT GMBH Soccer Tycoon; DYNAMO GAMES Softunity; KOCH MEDIA GMBH Sogou.com; SOHU.COM INC Sohu.com; SOHU.COM INC Sonic Colors; SONIC TEAM Sonic Free Riders; SONIC TEAM Sonic the Hedgehog; SEGA CORP Sonic the Hedgehog; SONIC TEAM Sonic the Hedgehog 4: Episode I; SONIC TEAM Sony Canada; SONY CORPORATION Sony Computer Entertainment, Inc.; SONY CORPORATION Sony Corporation; SONY ERICSSON MOBILE COMMUNICATIONS AB Sony Ericsson Mobile Communications; TELEFON AB LM ERICSSON (ERICSSON)



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. Sony Ericsson Mobile Communications AB; SONY CORPORATION Sony Financial Holdings Inc; SONY CORPORATION Sony Music Entertainment Inc; SONY CORPORATION Sony Pictures Entertainment; SONY CORPORATION Sony R&D; SONY CORPORATION Soratobu, Inc; MIXI INC Sorcerer’s Apprentice (The); DISNEY INTERACTIVE STUDIOS INC Soul of the Ultimate Nation; WEBZEN INC SouthPeak Games; SOUTHPEAK INTERACTIVE CORPORATION Space Invaders; SQUARE ENIX Space Monkey; GLU MOBILE INC Spark Capital; TWITTER INC Sparkle; LOCATION LABS Special Ops; DIGITAL STORM Spelunx; CYAN WORLDS INC Splosion Man; TWISTED PIXEL GAMES LLC Spongebob Squarepants; GIGAMEDIA LTD Sportech Plc; SCIENTIFIC GAMES CORPORATION Sports Trivia; NTN BUZZTIME INC Spot the Difference; FINBLADE SPP Ranch; SLIDE INC Spyro the Dragon; INSOMNIAC GAMES Square Enix; IO INTERACTIVE Square Enix Group; SQUARE ENIX Square Enix Holdings Co Ltd; EIDOS PLC Square Enix Holdings Co Ltd; CRYSTAL DYNAMICS Square Enix Ltd; EIDOS PLC Stacking; DOUBLE FINE PRODUCTIONS INC Star Defense; NGMOCO INC Star Defense Prelude; NGMOCO INC Star Wars, The Clone Wars: Jedi Alliance Review; LUCASARTS ENTERTAINMENT COMPANY LLC Star Wars: Knights of the Old Republic; BIOWARE CORP Star Wars: The Force Unleashed; LUCASARTS ENTERTAINMENT COMPANY LLC StarCraft; ACTIVISION BLIZZARD INC Steam; VALVE CORP Steamworks; VALVE CORP Steel Sentinels; JAGEX LTD Steve Davis Pool Star; PLAYER ONE LTD Stoneship; CYAN WORLDS INC Street Fighter; CAPCOM Street Level, Inc; SEGA SAMMY HOLDINGS INC Sturgeon's Inn & Casino; AMERICAN WAGERING INC Sturgeon's, LLC; AMERICAN WAGERING INC Super Dynamite Fishing; HANDY-GAMES.COM GMBH Super K.O. Boxing; GLU MOBILE INC Super Soviet Missile Mastar; BEHEMOTH (THE) SuperPocus Academy of Magic; SLIDE INC

SuperPoke!; SLIDE INC SuperPoke! Pets; SLIDE INC T2CN; GIGAMEDIA LTD T610; SONY ERICSSON MOBILE COMMUNICATIONS AB Table Master; SHUFFLE MASTER INC Table Tennis Star; PLAYER ONE LTD Taito Corporation; SQUARE ENIX Take-Two Interactive Software Inc; ROCKSTAR GAMES INC Tales of Dragons; SHANDA GAMES LTD Talon; FALCON NORTHWEST COMPUTER SYSTEMS INC Tandberg Television; TELEFON AB LM ERICSSON (ERICSSON) Tangled: Double Trouble; DISNEY INTERACTIVE STUDIOS INC Tanxia II; NETEASE.COM INC TAP Interactive; THEMIS GROUP INC Tattoo Mania; HANDY-GAMES.COM GMBH TeamXbox.com; IGN ENTERTAINMENT Tecmo Koei America Corporation; TECMO KOEI HOLDINGS CO LTD Tecmo Koei Canada, Inc.; TECMO KOEI HOLDINGS CO LTD Tecmo Koei Europe Limited; TECMO KOEI HOLDINGS CO LTD Tecmo Koei Games Co., Ltd.; TECMO KOEI HOLDINGS CO LTD Tecmo Koei Singapore Pvt. Ltd.; TECMO KOEI HOLDINGS CO LTD Tecmo Koei Software Vietnam Co., Ltd.; TECMO KOEI HOLDINGS CO LTD Tecmo, Ltd.; TECMO KOEI HOLDINGS CO LTD Teen Second Life; LINDEN LAB Tegra; NVIDIA CORP Tekken; NAMCO BANDAI GAMES INC Telefonaktiebolaget LM Ericsson (Ericsson AB); SONY ERICSSON MOBILE COMMUNICATIONS AB Tenaya Capital; GAMEFLY Tencent Messenger; TENCENT HOLDINGS LTD Tencent Traveler; TENCENT HOLDINGS LTD Tennis Slam; FINBLADE Tesla; NVIDIA CORP Test Drive; ATARI INC Texas Tornado; MULTIMEDIA GAMES INC TheBrainYard.com; UBM TECHWEB Themis Media; THEMIS GROUP INC Thief; EIDOS PLC ThinkCentre; LENOVO GROUP LIMITED Thinkpad; LENOVO GROUP LIMITED ThinkVantage Toolbox; LENOVO GROUP LIMITED THQ Digital Studio Phoenix; THQ INC THQ Digital Studio UK; THQ INC THQ Digital Studios Warrington; THQ INC



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. THQ Partners; THQ INC THQ Wireless Inc; THQ INC Tian Long Ba Bu; CHANGYOU.COM LIMITED Ticket to Ride; DAYS OF WONDER INC Time Warner Inc; ADULTSWIM.COM TITAN-17; MAINGEAR CORP T-K; GAMING PARTNERS INTERNATIONAL CORP TLX; FALCON NORTHWEST COMPUTER SYSTEMS INC TMS Entertainment, Ltd.; SEGA SAMMY HOLDINGS INC Tom Clancy's H.A.W.X. 2; UBISOFT Tom Clancy's Rainbow Six; UBISOFT Tom Clancy's Splinter Cell; UBISOFT Tomb Raider; CRYSTAL DYNAMICS Tomb Raider; EIDOS PLC Tomb Raider; SQUARE ENIX Top Fish; SLIDE INC Top Friends; SLIDE INC Topple; NGMOCO INC Torchlight; RUNIC GAMES INC Torchlight II; RUNIC GAMES INC Total Film Quiz; FINBLADE Total Sims Series; IENTERTAINMENT NETWORK INC Total War; SEGA CORP TotalSims.com; IENTERTAINMENT NETWORK INC Tower Bloxx; DIGITAL CHOCOLATE INC Trails.com; DEMAND MEDIA INC Transformers G1: Awakening; GLU MOBILE INC Trauma Center; ATLUS USA INC Trenched; DOUBLE FINE PRODUCTIONS INC True Country; GOTV NETWORKS TruServ; ARISTOCRAT LEISURE LTD TT Games; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Turbine; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Turbo Subs; DIGITAL BRIDGES LIMITED Turfday Super Stats; YOUBET.COM INC Turner Broadcasting System, Inc.; ADULTSWIM.COM Turner Entertainment Digital; ADULTSWIM.COM Turner Sports & Entertainment Digital Network; ADULTSWIM.COM Tweet; TWITTER INC Twitter Search; TWITTER INC Ubisoft Red Storm; UBISOFT Undercroft; JAGEX LTD Undertow; CHAIR ENTERTAINMENT GROUP Union Square Ventures; TWITTER INC United Business Media Limited; UBM TECHWEB United Tote; YOUBET.COM INC Universal Location Service; LOCATION LABS Unreal; ATARI INC

Unreal Engine 3; EPIC GAMES INC Uru: Ages Beyond Myst; CYAN WORLDS INC Valkyria Chronicles; SEGA CORP Vampire Wars; ZYNGA INC Vector; VELOCITY MICRO INC Vegas Star; SHUFFLE MASTER INC Viacom Inc; HARMONIX MUSIC SYSTEMS INC Vigil Games; THQ INC Vindictus; NEXON CORP Vir2L Studios; ZENIMAX MEDIA INC Virtua Fighter 3D; SEGA CORP Vision; VELOCITY MICRO INC Vivendi SA; ACTIVISION BLIZZARD INC VIZIO Inc; ONLIVE INC Voodoo Extreme; IGN ENTERTAINMENT VYBE; MAINGEAR CORP WagerLogic Limited; CRYPTOLOGIC LTD Walkman; SONY ERICSSON MOBILE COMMUNICATIONS AB Walt Disney Company (The); DISNEY INTERACTIVE STUDIOS INC War of Legends; JAGEX LTD WarBirds; IENTERTAINMENT NETWORK INC WarCry; THEMIS GROUP INC Warner Bros Entertainment Inc; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Warner Bros Home Entertainment Inc; TURBINE INC Warner Brothers Interactive Entertainment; ROCKSTEADY STUDIOS LTD Warpgate; FREEVERSE INC WaveMarket; LOCATION LABS WB Games Montreal; WARNER BROTHERS INTERACTIVE ENTERTAINMENT INC Web 2.0; UBM TECHWEB Westward Journey Online II; NETEASE.COM INC Westward Journey Online III; NETEASE.COM INC Wheel of Fortune Online; BOLT CREATIVE INC White Wolf Publishing, Inc.; CCP HF Who Has the Biggest Brain?; PLAYFISH LTD WhoDoYouLike.com; YOUBET.COM INC Wii; NINTENDO CO LTD Wii U; NINTENDO CO LTD Wild Ones; PLAYDOM INC Wolfenstein 3D; ID SOFTWARE LLC Wolfmoon; ROVIO MOBILE LTD Woool; SHANDA GAMES LTD Word Challenge; PLAYFISH LTD Word Fu; NGMOCO INC WordSearch; FINBLADE World Hegemony; SHANDA GAMES LTD World of Warcraft (WoW); ACTIVISION BLIZZARD INC WWE SmackDown vs. Raw 2010; THQ INC Xbox 360; MICROSOFT CORP Xbox Kinect; MICROSOFT CORP



INDEX OF SUBSIDIARIES, BRAND NAMES AND AFFILIATIONS, CONT. X-CUBE; MAINGEAR CORP XOOM; MOTOROLA MOBILITY INC Xperia PLAY; SONY ERICSSON MOBILE COMMUNICATIONS AB Xperia X10; SONY ERICSSON MOBILE COMMUNICATIONS AB Xperia X8; SONY ERICSSON MOBILE COMMUNICATIONS AB XT Online; GIANT INTERACTIVE GROUP INC Xtreme Mystery; ARISTOCRAT LEISURE LTD Yahoo! Finance; YAHOO! INC Yahoo! Hotjobs; YAHOO! INC Yahoo! Sports; YAHOO! INC Yahoo.com; YAHOO! INC Yingpei Games; EPIC GAMES INC You Cruise By Mazda MX-5; FISHLABS ENTERTAINMENT GMBH Youbet Express; YOUBET.COM INC Youdao Information; NETEASE.COM INC Youku Originals; YOUKU.COM INC Youku.com; YOUKU.COM INC YouTube LLC; GOOGLE INC Yu-Gi-Oh!; KONAMI CORP Zapak Digital Entertainment Ltd; CODEMASTERS SOFTWARE COMPANY LTD (THE) ZeniMax Media Inc; ID SOFTWARE LLC Zenimax Online Studios; ZENIMAX MEDIA INC Zhong Hua Ying Xiong; CHANGYOU.COM LIMITED Zoo Publishing, Inc.; ZOO ENTERTAINMENT INC Zoo World; ROCKYOU INC ZT Online; GIANT INTERACTIVE GROUP INC ZT Online II; GIANT INTERACTIVE GROUP INC ZT Online: Classic Edition; GIANT INTERACTIVE GROUP INC ZT Online: Green Edition; GIANT INTERACTIVE GROUP INC Zuma; POPCAP GAMES INC Zynga Inc; ZYNGA NEW YORK Zynga Poker; ZYNGA INC


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Financial Services, Banking, Insurance, Investments & Mortgages â•‹â•‹ â•‹ Plunkett’s Banking, Mortgages & Credit Industry Almanac 2011â•‹ ISBN 978-1-59392-185-9 Nov 2010 $299.99 450 pages â•‹â•‹ â•‹ Plunkett’s Insurance Industry Almanac 2011â•‹ ISBN 978-1-59392-184-2 Nov 2010 $299.99 480 pages â•‹â•‹ â•‹ Plunkett’s Investment & Securities Industry Almanac 2011 ISBN 978-1-59392-189-7 Jan 2011 $299.99 500 pages

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