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Ê "9 /9 4HERE ARE MILLION PEOPLE AROUND THE WORLD WHO USE -ACINTOSH COMPUTERS ACCORDING TO !PPLE "UT UNLIKE ORDINARY PERSONAL COMPUTERS PEOPLE DONT SIMPLY USE -ACSTHEY BECOME FANS 4HEY DEVELOP A PASSION FOR THE MACHINES WHICH CAN SOMETIMES TURN INTO AN OBSESSION h!PPLE IS LIKE A STRANGE DRUG THAT YOU JUST CANT QUITE GET ENOUGH OF v MUSICIAN "ARRY !DAMSON TOLD THE 'UARDIAN NEWSPAPER h4HEY SHOULDNT CALL IT -AC 4HEY SHOULD CALL IT CRACKv -AC LOYALTY IS SO WELL KNOWN ITS A CLICHÏ -AC USERS ARE ROUTINELY REFERRED TO AS !PPLES FAITHFUL -AC ZEALOTS MEMBERS OF THE CULT OF -AC !PPLEHOLICS -ACHEADS -ACCIES -ACOLYTES AND -AC ADDICTS 4HE BIANNUAL -ACWORLD CONFERENCE IS OFTEN COMPARED TO A RELIGIOUS REVIVAL MEETING WHERE 3TEVE *OBS IS WORSHIPPED LIKE A ROCK STAR OR A CHARISMATIC CULT LEADER 4HE -AC COMMUNITY IS ARGUABLY THE LARGEST SUBCULTURE IN COMPUTING -AC ENTHU SIASTSAS A GROUPARE PROBABLY MORE LOYAL MORE DEDICATED THAN USERS OF ANY OTHER COMPUTER PLATFORM PERHAPS EVEN ,INUX ,INUX AND 5NIX USERS ARE IN FACT SWITCHING TO -ACS IN DROVES THANKS TO THE 5NIX BASED -AC /3 8 7HAT OTHER COMPUTER INSPIRES FANS TO GET TATTOOS AND PERSONALIZED LICENSE PLATES AMASS HUGE COLLECTIONS OF ANCIENT MACHINES BUILD -AC AQUARIUMS OR PROUDLY DESCRIBE THEM SELVES AS -AC FANS -AC FREAKS OR -AC NUTS 4HE !MIGA PERHAPS BUT CERTAINLY NOT $ELL #OMPAQ OR -ICROSOFT 7HAT MAKES -AC USERS SO LOYAL 4HE ANSWER OF COURSE DEPENDS ON WHO IS ASKED -ARKETERS SAY ITS THE BRAND PSYCHOLOGISTS SAY ITS A SOCIAL RELATIONSHIP AND !PPLE LOYALISTS SAY ITS THE MERITS OF THE MACHINE ITS FRIENDLINESS ITS SIMPLICITY "UT SOME COMMON THEMES EMERGE COMMUNITY THE ALTERNATIVE TO -ICROSOFT AND THE BRAND WHICH CONNOTES NONCONFORMITY LIBERTY AND CREATIVITY -AC USERS ARE NOT MERELY AN AD HOC GROUP OF PEOPLE WHO HAPPEN TO USE THE SAME KIND OF COMPUTER 4HEY REPRESENT A DISTINCT SUBCULTURE WITH ITS OWN RITUALS TRADITIONS AND MINDSET h)F YOU SEE SOMEBODY IN AN AIRPORT IN ,ONDON OR SOMEPLACE DOWN IN 0ERU OR SOMETHING AND YOU SEE AN !PPLE TAG ON THEIR BAG OR AN !PPLE 4 SHIRT ITS LIKE THE $EADHEADS YOU HAVE AN INSTANT FRIEND v #HRIS %SPINOSA ONE OF !PPLES EARLIEST EMPLOYEES TOLD 3TANFORD ,IBRARY h-OST LIKELY YOU SHARE SOMETHING VERY CORE TO YOUR BEING WITH THIS PERSON WHICH IS A LIFE OUTLOOK A SPECIAL VISIONv
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9]ʽ ÊÊ "9 Ê Ê1- ,]Ê/"" 7HY ARE -ACINTOSH USERS SO DOGGEDLY LOYAL TO !PPLE !SK THE EXPERTS SEE #HAPTER AND THEYLL SAY -AC USERS HAVE A PSYCHOSEXUAL BOND WITH THEIR MACHINES OR THAT THE COM MUNITY RESEMBLES A NEW AGE RELIGION 4HEY MAY ALSO SUGGEST THAT USERS TREAT THEIR -ACS MORE LIKE BABIES OR FRIENDS THAN LIKE COMPUTERS AND THAT THE COMMUNITY ITSELF AND !PPLES BRAND MAY BE MORE IMPORTANT THAN THE COMPANYS PRODUCTS "UT LIKE MOST OTHER -AC USERS ) BELIEVE THE -AC IS THE BEST COMPUTER OUT THERE ) DO NOT THINK OF MYSELF AS PART OF A CULT A QUASI RELIGIOUS COMMUNITY OR A WEIRD TECHNO FETISH RING ! FEW YEARS AGO ) BOUGHT AN I-AC ) DIDNT NEED IT ) ALREADY HAD THREE GOOD COMPUTERS ) JUST WANTED IT ) DIDNT TELL MY WIFE UNTIL IT WAS TOO LATE FOR HER TO NIX IT ) WAS IN THE DOGHOUSE FOR WEEKS ! YEAR LATER ) BOUGHT ANOTHER NEWER I-AC 4HEN ) BOUGHT AN I"OOK 4HAT BROUGHT MY COMPUTER TALLY TO SIX ) DIDNT NEED MORE THAN ONEAND ) COULDNT REALLY AFFORD THEMBUT ) WAS UNABLE TO RESIST ) AM OBSESSED WITH -ACS %VERY TIME !PPLE COMES OUT WITH SOMETHING NEW ) WANT IT -Y GOD ) WANT IT BAD 7HY )TS NOT EASY TO SAY )M NOT OBSESSIVE ABOUT ANYTHING ELSE #ARS CLOTHES POWER TOOLSTHEY LEAVE ME COLD "UT WITH -ACINTOSH ) CANT GET ENOUGH 0ART OF IT IS DESIGN !PPLES PRODUCTS LOOK GREAT9OU WANT TO TOUCH THEM FEEL THEM CARESS THEM )TS NOT SEXUAL BUT IT IS SENSUAL 0ART OF IT IS INNOVATION !PPLE COMES OUT WITH SOME COOL STUFF 4HE COMPANY MAKES THINGS EASY THAT WERE ONCE A PAINPUTTING PICTURES ON THE 7EB CONNECTING TO A WIRELESS NETWORK LOADING THOUSANDS OF SONGS ONTO A PORTABLE MUSIC PLAYER
0ART OF IT IS FAMILIARITY ) GREW UP USING -ACS ) KNOW MY WAY AROUND ) STILL REMEMBER THE MAGIC OF PLAYING WITH -AC0AINT FOR THE FIRST TIME "UT A BIG PART OF IT IS SUBCONSCIOUS 3OMEHOW !PPLES PRODUCTS STIMULATE DESIRE 0ERHAPS THE MACHINES TAP INTO SOME PRIMEVAL MAGPIE LIKE ATTRACTION TO BRIGHT SHINY OBJECTS A UNIVERSAL TIME LESS URGE TO OWN NICE THINGS )TS NOT UNLIKE SEX 9OURE SMITTEN AND YOUVE GOT TO HAVE IT /NCE YOU DO THE ARDOR FADES "UT NEVER MINDREGULAR AS CLOCKWORK THE NEXT THING OUT OF !PPLE REIGNITES THE YEARNING 4HE DESIRE IS SUBCONSCIOUS BUT IT IS RATIONALIZED 9OU SAY TO YOURSELF h-Y WIFE WILL GO BANANAS BUT A NEW I"OOK WOULD BE PERFECT FOR TAKING THE KIDS TO THE PARK9EAH IF ) COULD WORK AT THE PARK ) COULD EARN THE EXTRA MONEY TO COVER THE COMPUTERv 4HERE ARE LOTS OF ADVANTAGES TO USING A -AC MOST OF WHICH -AC USERS ALREADY KNOW ABOUT 4HEYRE BETTER BUILT BETTER DESIGNED 4HEY LAST LONGER 4HEY RARELY FALL PREY TO VIRUSES "UT PERHAPS THE BIGGEST ADVANTAGE IS ONE THATS RARELY ACKNOWL EDGED 9OU GET TO JOIN A HIGHLY CREATIVE KNOWLEDGEABLE AND SUPPORTIVE COMMUNITY -AC USERS CAN BE EXTREMELY COOL )TS A LIFESTYLE THING -AC USERS TEND TO BE LIBERAL FREE THINKING COUNTERCULTURE 4HEY DRESS WELL LOOK GOOD AND HAVE DISCERNING TASTE IN .EW 9ORK ANYWAY 4AKE A -AC OUT IN PUBLIC AND PEOPLE WANT TO LOOK AT IT -AC USERS HAVE A SENSE OF HUMOR 4HEY ALSO HELP EACH OTHER -YRIAD 7EB SITES HELP YOU FIND SOLUTIONS TO PROBLEMS POINTERS TO THE BEST DEALS AND GREAT FREEWARE OR SHAREWARE -AC USERS ARE CREATIVE 7HAT ELSE WOULD YOU EXPECT FROM ALL THE MUSICIANS ARTISTS DESIGNERS AND FILMMAKERS WHO MAKE UP
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!PPLES CORE CONSTITUENCY )TS NOT UNREASONABLE TO SAY THAT A LOT OF THE WORLDS MASS MEDIABOOKS MAGAZINES MOVIES MUSIC 7EB SITESIS MADE ON -ACS ! LOT OF HIGHLY CREATIVE PEOPLE FIRE UP THEIR -ACS EVERY DAY TO SHAPE OUR CULTURE -OST OF THE STORIES IN THIS BOOK ARENT ABOUT THE CLEVER THINGS PEOPLE CREATE WITH THEIR -ACS!PPLE COVERS THAT IN ITS MARKET ING 4HE STORIES ARE ABOUT GRASSROOTS -AC CULTURETHE KIND OF THING -AC USERS DO TO SHOW THEIR LOYALTY TO !PPLE AND THE -AC PLATFORM 4HEY ARE ABOUT !PPLE TATTOOS PAPER -ACS -AC AQUAR IUMS INTERFACE TWEAKERS SONGS ABOUT -ACS AND PEOPLE WHO SPEND THEIR WEEKENDS VISITING !PPLES STORES 4HEY ARE ABOUT THE CULTURE SURROUNDING THE -ACINTOSH THE #ULT OF -AC 3OME OF THE PEOPLE IN THESE STORIES ARE EXTREMELY DEVOTED TO THE -AC (OWEVER ) SUSPECT A LOT OF -AC USERS ARE LIKE ME 9OU THINK YOURE NOT AS ZEALOUS BUT YOU RECOGNIZE AND UNDERSTAND THE DEVOTION 4HIS CHAPTER TELLS SOME TALES OF FELLOW -AC USERS WHO ARE JUST LIKE YOU AND ME %XCEPT WELL THEYRE NOTHING LIKE YOU OR ME "UT MAYBE YOULL RECOGNIZE THE DEVOTION
** ½-Ê-/ -/Ê , / Ê* "9 #AR THIEVES BREAK INTO VEHICLES FOR ALL SORTS OF REASONS )N SOME INNER CITY NEIGHBORHOODS A THIEF WILL SMASH A WINDOW FOR A DIME "UT 3HANNON /KEY HAS ONE OF THE MORE OFF THE WALL VEHICLE THEFT STORIES 3OMEONE BROKE INTO HER CAR TO STEAL HER !PPLE WINDOW STICKER
/KEY A WRITER WHO LIVES IN THE TRENDY DISTRICT OF 3OMERVILLE -ASSACHUSETTS NEAR (ARVARD 3QUARE AWOKE ONE MORNING IN -AY TO FIND THAT HER CAR HAD BEEN BROKEN INTO h3OME MALAD JUSTED SUBHUMAN BROKE INTO MY CAR LAST NIGHT v SHE WROTE IN HER 7EBLOG h$ID THEY TAKE THE LITTLE CASE OF #$S .OOO $ID THEY TAKE ANYTHING OF VALUE .OOO4HAT SCOUNDREL BROKE MY WINDOW TO STEAL MY !PPLE STICKERv /KEYS STICKER WAS AN OLDER WINDOW CLING DECAL THE CLASSIC RAIN BOW STRIPED KIND )T WAS STUCK ON A REAR QUARTER WINDOW ! 'AP SHOULDER BAG WAS ALSO STOLEN CONTAINING A COPY OF 4HE "OSTON $OG ,OVERS #OMPANION AMONG OTHER THINGS BUT /KEY FOUND IT LATER IN A TRASH CAN UP THE STREET 4HE ONLY THING SHE NEVER RECOVERED WAS THE DECAL /KEY HAS A REPLACEMENT BUT DARES NOT PUT IT IN THE CAR h) DONT WANT TO RISK LOSING MY LAST S !PPLE DECAL v SHE SAID h)T BROKE MY HEART BECAUSE IT ISNT SOMETHING ) CAN REPLACEv 4HATS NOT QUITE TRUE !PPLE DECALS AS OLD SCHOOL AS THE ONE STOLEN FROM /KEYS CAR CAN BE FOUND FOR A FEW DOLLARS ON E"AY OR ON COLLECTORS SITES LIKE 2ED,IGHT2UNNER 3O WHY WOULD ANYONE STEAL AN !PPLE STICKER )TS NOT AS IF THEYRE RARE !PPLE PROVIDES A COUPLE OF FREE DECALS WITH EVERY NEW MACHINE 4HE COMPANY STARTED THE PRACTICE IN THE LATE S WITH THE !PPLE )) AND CONTINUED IT THROUGH THE !PPLE ))) AND THE -ACINTOSH LINE $URING THE MID S !PPLE PROVIDED BOXFULS OF DECALS TO ANYONE WHO ASKED )T LATER DROPPED THE RAINBOW MOTIF WHEN IT CHANGED ITS CORPORATE LOGO TO A SOLID COLOR WHICH WAS RED FIRST AND IS NOW WHITE
&RED $AVIS FORMER EDITOR IN CHIEF OF -AC5SER MAGAZINE SAID THE IDEA OF PUTTING A WINDOW DECAL AS OPPOSED TO A SOLID STICKER IN EVERY COMPUTER BOX WAS VERY CLEVER BECAUSE IT ENCOURAGED PEOPLE TO STICK IT SOMEWHERE PUBLIC )T WAS ALSO AT LEAST IN THE EARLY DAYS AN EMBLEM OF COOL h,IKE THE 67 THE !PPLE )) WAS THE @6OLKS COMPUTER v $AVIS SAID h4HE EARLY !PPLE USERS WERE THE HIPPIES AND FREAKS AS OPPOSED TO BUSINESSPEOPLE WHO WERE IN THE )"- 0# OR #0- CAMPS 3O THE RAINBOW STICKER BECAME A BADGE OF HIPNESS HONOR SIGNIFY ING THAT YOU WERE SMART ENOUGH AND COOL ENOUGH TO HAVE A PERSONAL COMPUTER .OW THAT THEYRE UBIQUITOUS AND THEY COST A LOT LESS ITS HARD TO IMAGINE A TIME WHEN IT WAS AS MUCH OF A BIG DEAL BUT TO !PPLE USERS IT WASNT JUST A BIG DEAL IT WAS A SOCIAL POLITICAL CULTURAL STATEMENTv 4HE DECALS WERE SO ATTRACTIVE IN FACT THAT ONE INDEPENDENT SOFTWARE DEVELOPER ASKED CUSTOMERS TO SEND HIM !PPLE STICKERS INSTEAD OF MONEY !USTRALIAN PROGRAMMER 'ARY $RURY RELEASED HIS -AC#HANGE UTILITY A FEW YEARS AGO UNDER A h3TICKER7AREv LICENSE A VARIATION ON SHAREWARE THAT REQUESTED STICKERS INSTEAD OF CASH h!PPLE STICKERS LOOKED COOL AT THE TIME AND WERE EXTREMELY HARD TO COME BY HERE IN !USTRALIA v HE EXPLAINED h) THOUGHT THAT IT WOULD BE A FAIRLY SIMPLE THING FOR USERS TO PUT ONE IN AN ENVELOPE AND SEND OVERv $RURY NOW A SOFTWARE DIRECTOR AT $IGITAL 6OODOO ADDED THAT THE UTILITY WAS ONLY WORTH AND !USTRALIAN BANKS CHARGED TO CASH OVERSEAS CHECKS (E RECEIVED A FEW DECALS BUT NOT MANY h3EVERAL PEOPLE WROTE THEIR NAMES AND ADDRESSES ON THEM WHICH WAS NICE BECAUSE IT WAS A MORE PERSONAL THANK YOU THAT )D REMEMBER v HE SAID .ATURALLY HE STUCK A COUPLE OF THEM ON HIS CAR
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/VER THE YEARS THE STICKERS HAVE BEEN A MARKETING COUP FOR !PPLE )TS ALMOST GUARANTEED THAT PROUD OWNERS OF BRAND NEW -ACS WILL AFFIX A DECAL ON THEIR CAR BOAT BIKE SKATEBOARD OR STOREFRONT WINDOW )N FACT AN !PPLE STICKER IS OFTEN THE FIRST THING PEOPLE STICK ON A NEW CAR /WNERS OFTEN PEEL STICKERS FROM THEIR OLD VEHICLES AND TRANSFER THEM TO NEW ONES *OHN 3PRINGER SAID IT WAS THE EMBELLISHMENT HE MADE TO THE NEW 67 "EETLE HE BOUGHT IN h) GOT MY NEW "UG A FEW DAYS BEFORE THE I-AC WENT ON SALE v HE REPORTED IN A 5SENET POST h4HE FIRST THING ) DID TO IT WAS PUT A BIG OLD SEVEN COLOR !PPLE STICKER IN THE REAR WINDOW !ND THEN ) DROVE IT TO #OMP53! ON !UG PARKED OPPOSITE THE FRONT DOOR SO EVERY ONE WOULD HAVE TO LOOK AND WENT IN AND GOT MY I-ACv 4HERE IS ALSO A SURPRISING NUMBER OF PEOPLE WHO USE 7INDOWS 0#S BUT PUT !PPLE STICKERS ON THEM *ENNIFER /ZAWA REPORTED IN HER ONLINE JOURNAL THAT THE FIRST THING HER HUSBAND DID WITH HIS NEW 3ONY 6AIO WHICH RUNS 7INDOWS WAS STICK AN !PPLE DECAL ON IT 4HERE ARE SIMILAR REPORTS OF PEOPLE PUTTING !PPLE STICKERS ON 0ALM0ILOTS 7INDOWS DESKTOPS AND ALL KINDS OF ELECTRONIC GEAR FROM 46S AND STEREOS TO ELECTRIC GUITARS 4HE STYLISH !PPLE LOGO LENDS GADGETS AN AIR OF GEEK CHIC EVEN IF THEY ARENT !PPLE PRODUCTS ! DESIGNER FROM #HICAGO WHO USED A 7INDOWS 0# 0AUL -C!LEER DECORATED HIS CAR WITH AN !PPLE STICKER BEFORE HE EVEN BOUGHT A -AC h4HE BIG THING FOR ME THOUGH WAS PUTTING AN !PPLE STICKER ON MY CAR EVEN THOUGH ) STILL OWNED A 0# v HE WROTE IN HIS 7EBLOG h)M A GEEK ) THOUGHT THAT WAS THE COOLEST THING )T STILL KINDA ISv
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!PPLE STICKERS CAN EVEN BE FOUND AT RIVAL COMPUTER MANUFACTURERS !N !TARI EMPLOYEE REPORTED ON 5SENET THAT THERE WERE !PPLE DECALS AT !TARIS HEADQUAR TERSIN THE URINALS !NOTHER FORM OF DECLARING AUTOMOTIVE ALLEGIANCE TO !PPLE ARE -AC RELATED VAN ITY LICENSE PLATES OF WHICH THERE ARE A SURPRISING NUMBER INCLUDING THINGS LIKE -!#'%%+ -!#53%2 -!#-9$!9 072-!# 072-!# AND SO ON 2OBERT -C!NDREW GOT HIS -!# -!# )LLINOIS LICENSE PLATE BECAUSE OF HIS SURNAME EVERYONE CALLS HIM -AC THE PLATE HAS A PICTURE OF THE -IGHTY -ACKINAW "RIDGE IN NORTHERN -ICHIGAN OFTEN REFERRED TO AS THE "IG -AC AND HES A -AC NUT (E WAS REAR ENDED ONCE BECAUSE THE OTHER DRIVER WAS SO INTERESTED IN THE PLATE HE REPORTED IN AN ONLINE POST h-AYBE ) SHOULD HAVE PUT 7!4#( /54 ON THE PLATE v HE WROTE 4IM &LASKAMP A STUDENT FROM 'ERMANY LAUNCHED A 7EB SITE IN *ANUARY TO TRACK !PPLE STICKERS ON CARS !S OF -ARCH HIS !PFELAUTOS SITE FOUND AT HTTP WWWAPFELAUTOSCOM HAD A GALLERY OF PHOTOS AND THE SITE IS STILL GROWING JU!SVOT!JO!UIF!GBNJMZ;!SPCFSU! NDBOESFX!HPU!IJT!NBD!NBD! JMMJOPJT!MJDFOTF!QMBUF!CFDBVTF! PG!IJT!TVSOBNF!)FWFSZPOF!DBMMT! IJN!NBD*
!CCORDING TO &LASKAMP EVERY -AC USER WITH A CAR PUTS A STICKER ON IT &LASKAMP A YEAR OLD PRINT TECHNICIAN FROM "IELEFELD 'ERMANY GOT THE IDEA FOR HIS SITE AFTER MOVING TO A NEW APARTMENT (E ALWAYS LIKED TO SPOT OTHER -AC USERS WHILE OUT DRIV ING AND WAS DELIGHTED TO NOTICE THERE WERE HALF A DOZEN !PPLE CARS OR !PFEL AUTOS IN HIS NEW NEIGHBORHOOD h) WAS VERY HAPPY ABOUT THE GOOD SURROUNDINGS v HE SAID (E DECIDED TO HONOR THIS AUTOMOTIVE BONDING WITH A DEDICATED 7EB SITE
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4HE SITE IS SET UP TO LET PEOPLE SUBMIT PICTURES OF THEIR !PPLE BRANDED VEHICLES4HE SELECTION INCLUDES CARS AND MOTORBIKES OF EVERY KIND ALL PROUDLY DISPLAYING AN !PPLE STICKER IN THE BACK WINDOW OR STUCK SOMEWHERE TO THE VEHICLES REAR
4HOUGH MOST OF THE CONTRIBUTORS HAIL FROM 'ERMANY h#ARS MIGHT BE A 'ERMAN OBSESSION v &LASKAMP NOTED HES RECEIVED PICTURES OF !PPLE CARS FROM ALL OVER THE WORLD 3OME PEOPLE SEND SOME UNUSUAL IMAGES h0EOPLE OFTEN SEND TRASH v HE COMPLAINED h0HOTOSHOP TRASHHORSES WITH !PPLE LOGOSOR CARS WITHOUT STICKERS OR HIDDEN STICKERS OR CRASHED CARS /NE GUY SENT ME A PICTURE OF HIS WIFEv
1- Ê "1/Ê ,OTS OF MUSIC IS MADE ON THE -ACINTOSH BUT THERES NOT A LOT OF MUSIC MADE ABOUT THE -ACINTOSH *OHN 3WERDANS MUSIC IS A NOTABLE EXCEPTION (E HAS RECORDED AN ENTIRE ALBUM OF SONGS INSPIRED BY HIS -AC 3WERDAN AN ELEMENTARY SCHOOL TEACHER FROM ,AFAYETTE #ALIFORNIA CUT AN ALBUM OF POP FOLK SONGS CALLED 3TARTUP3OUNDS 4HE THEMES ARE LIFE LOVE ART AND NATURALLY -ACINTOSH COM PUTERS h)N THE EARLY S GROUPS LIKE THE "EACH "OYS SANG PASSIONATELY ABOUT SURFING AND HOT RODS v HE SAID h) FEEL JUST AS STRONGLY ABOUT COMPUTERSv
3WERDAN FELT SO STRONGLY THAT HE WROTE AND RECORDED NINE SONGS ABOUT -ACS OVER A PERIOD OF THREE YEARS 4HE SONGS INCLUDE h3TARTUP(ARD $RIVE v h1UICKDRAW "ILL v AND h0OOR 3AD -ACv h0OOR SAD -AC BORN IN A PLASTIC AGE v 3WERDAN SINGS h! TIME WHEN THE WORLD STILL THOUGHT IN BEIGE #RAFTED AND MOLDED JUST LIKE A PIECE OF ART !N ORPHAN ABANDONED )TS ENOUGH TO BREAK YOUR HEARTv 3WERDAN WHO PLAYS ALL THE INSTRUMENTS RECORDED MOST OF THE ALBUM AT HIS SCHOOLS COMPUTER LABON -ACS OF COURSE (E EVEN USED AN I-AC BOX AS A KICK DRUM (E COULDNT AFFORD A REAL DRUM 4HE ALBUM IS THE MELDING OF THREE PASSIONS 3WERDAN EXPLAINED SONGWRITING -ACINTOSHES AND AN ARDOR FOR ODDBALL VINYL h)VE BEEN COLLECTING STRANGE ,0S FOR SEVERAL YEARS v HE SAID h4HINGS LIKE 7ILLIAM 3HATNER @SINGING OR DOG TRAINING ,0S RECORDS BY HYPNOTISTS TAXI DRIVERS AND FOLK SONGS ABOUT OUTER SPACE ) WAS THINKING IT WOULD BE FUN TO THROW TOGETHER A COLLECTION OF FOLK SONGS ABOUT COMPUTERSv
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4HE #$ IS ON SALE AT 3WERDANS 7EB SITE FOR POSTAGE INCLUDED (ES SOLD A FEW COPIES HAS APPEARED ON 4ECH46 AND IS STARTING TO PLAY LIVE AT LOCAL VENUES h)TS PRETTY GOOD VERY FOLKSY v SAID "RUCE %VANS WHO RUNS THE -ACINTOSH DEVOTED 'EEK #ULTURE 7EB SITE h) THINK HE DOES A FINE JOB AT CAPTURING THE LOVE BETWEEN A BOY AND HIS -AC 2EMINDED ME OF A BAND CALLED THE #IRCLE FROM THE S ) LIKE THE SONG ABOUT 1UICKDRAW "ILL 4HOUGHT IT WAS A GREAT IDEA FOR A SONGv 3WERDAN MAY BE ALONE IN RECORDING AN ENTIRE ALBUM INSPIRED BY -ACS BUT THERE ARE OTHER -AC INSPIRED MUSICIANS !NDREW 4OKUDA AKA $IGITAL $ROO CUT AN ALBUM OF HOUSE MUSIC CALLED 4HE -AC!DDICT 9EARS &AMOUS MUSICIANS WHO ARE ALSO -AC FANS INCLUDE 4RENT 2EZNOR "JÚRK AND $E ,A 3OUL WHO USED AN !PPLE STARTUP CHIME AT THE BEGINNING OF A RECENT ALBUM *ANET *ACKSON ALSO USED A -AC STARTUP SOUND IN ONE OF HER SONGS -OST MENTIONS OF h-ACSv IN RAP MUSIC ARE TO "IG -ACS -AC $ADDIES AND THE -!# A SUBMACHINE GUN FAVORED IN DRIVE BYS "UT A LOT OF RAPPERS ARE ALSO -ACINTOSH USERS AND THEIR FAVORITE COMPUTER OFTEN GETS A SHOUT OUT IN THE LYRICS OF RAP
SONGS 4HE RAP àBERGROUP (IEROGLYPHICS -ETHOD -AN ,IL :ANE THE "EASTIE "OYS AND THE 7U 4ANG #LAN HAVE ALL REFER ENCED -ACS IN THEIR MUSIC 2AP MUSICIANS4HE #OUP HAVE INCLUDED MULTIPLE hSHOUT OUTSv TO -ACS ON THEIR ALBUMS4HE GROUPS SONG h-E AND *ESUS THE 0IMP IN A 'RANADA ,AST .IGHTv FROM 3TEAL 4HIS !LBUM INCLUDES THE LYRIC h-ICROSOFT MOTHERFUCKERS LET BYGONES BE BYGONES BUT SINCE )M -ACINTOSH )M GONNA DOUBLE CLICK YOUR ICONv 4HE "RITISH ROCK BAND 2ADIOHEAD ARE BIG FANS OF THE -ACINTOSH AS WELL 4HE BANDS LEAD SINGER 4HOM 9ORKE USED TO HAVE A GUITAR EMBLAZONED WITH A BIG !PPLE STICKER 2ADIOHEADS ALBUM /+ #OMPUTER FEATURES AN ENTIRE SONG SUNG BY THE -ACINTOSHS TEXT TO SPEECH SOFTWARE 6ARIOUS -AC GENERATED VOICES AND BEEPS CAN BE HEARD THROUGHOUT THE ALBUM %VEN THE ALBUMS TITLE MAY BE -AC INSPIRED 4HE -ACS BUILT IN SPEECH RECOGNITION SOFTWARE RESPONDS TO THE COMMAND h/+ COMPUTERv AS AN ALTERNATIVE TO CLICKING AN /+ BUTTON ONSCREEN (OWEVER THE MUSIC IS ALL ABOUT TECHNOLOGICAL ALIENATION AND PARANOIA -AYBE 2ADIOHEAD MEMBERS ARENT SUCH BIG -AC FANS AFTER ALL
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\Ê Ê ,6",]Ê " Ê8Ê-/9 -AC FANATICISM IS COMING TO THE MOVIES ! SHORT FILM CALLED I"ROTHA STARRING .EIL 2AYMENT FROM THE -ATRIX SEQUEL WAS SHOT IN ,ONDON IN THE SUMMER OF 4HE INDEPENDENT PRODUCTION IS ABOUT A YOUNG MAN SO OBSESSED WITH !PPLE -ACS HE BECOMES A -ALCOLM 8nLIKE REVOLUTIONARY FIGHTING COMPUTER BIGOTRYBY ANY MEANS NECESSARY h)TS ABOUT THAT WHOLE RELIGIOUS FERVOR THAT GRABS -AC USERS THE WAY IT DOESNT WITH USERS OF OTHER PLATFORMS v SAID WRITER DIRECTOR *AKE "ARNES WHO DESCRIBED HIMSELF AS A hRECOVERING -AC ADDICTv "ROTHER #OPLAND EMULATES -ALCOLM 8IN A WAY #OPELAND WAS THE NAME OF !PPLES ABORTED OPERATING SYSTEM IN DEVELOPMENT BEFORE -AC /3 8
2AYMENT AND HIS TWIN BROTHER !DRIAN FEATURE IN -ATRIX 2ELOADED AS A PAIR OF KUNG FU FIGHTING VILLAINS 4HE MENACING TWINS PLAY ROGUE VIRUSES ROAMING THE -ATRIX IN ALL WHITE ATTIRE AND SILVER DREADLOCKS I"ROTHA FEATURES A MULTICULTURAL CAST OF CHARACTERS INCLUDING "ROTHER )VE AFTER !PPLES LEAD DESIGNER *ONATHAN )VE AND "ROTHER .EWTON !PPLES DISCONTINUED HANDHELD COMPUTER )T ALSO STARS AN EARLY -ACINTOSH THE + 4HE MOVIE WAS SHOT DURING THE SUMMER IN 7EST AND #ENTRAL ,ONDON 3OME OF THE ACTION TAKES PLACE AT THE h4EMPLE OF -AC v A .ATION OF )SLAMnLIKE PLACE OF WORSHIP )T FEATURES A LOT OF HATS DARK SUITS BOW TIES AND A CRICKET BAT
4HE MOVIE IS THE FIRST BY "ARNES A YEAR OLD EX MUSIC JOURNAL IST AND IT HAS ALREADY ATTRACTED THE ATTENTION OF ,ONDONS MOVIE INDUSTRY "ARNES HAS SHOWN THE EIGHT MINUTE FILM TO A NUMBER OF PRODUCERS AND HEADS OF MOVIE STUDIOS WHO GAVE IT A WARM RECEPTION h) THOUGHT IT HAD A GREAT PREMISE AND IT WAS GREAT FUN v SAID 2ICHARD (OLMES PRODUCER OF 7AKING .ED $EVINE AND 3HOOTING &ISH h(ES GOT GREAT ENERGY AND DEFINITELY HAS A FUTUREv 7ITH THE BACKING OF THE "RITISH #OUNCIL THE MOVIE WILL SOON START MAKING THE ROUNDS AT FILM FESTIVALS "ARNES PLANS TO SUBMIT IT TO THE 4URNER "AFTA AND #ANNES FESTIVALS "ARNES SAID THE MOVIE EXPLORES THE PASSION -ACS INSPIRE BUT ALSO SHOWS HOW OBSESSIVE THAT PASSION CAN BECOME h) LOVE -ACS BUT THE FILMS ABOUT THE FANATICS v "ARNES SAID h4HOSE WHO GO A STEP TOO FAR 4HE PREMISE IS @7HAT IF -ALCOLM 8 EVANGELIZED -ACS 7OULD HE REALLY 3OME THINK HE WOULDv 4HE MOVIE IS A HUMOROUS WAY TO LOOK AT RACE AND CLASS THROUGH THE METAPHOR OF COMPETING COMPUTER PLATFORMS "ARNES ADDED 4HE MOVIES 7EB SITE IS DEDICATED TO THE MEMORY OF 2ODNEY / ,AIN A POPULAR ONLINE -AC COLUMNIST WHO WROTE UNDER THE I"ROTHA MONIKER ,AIN COMMITTED SUICIDE IN *UNE h2ODNEY WAS A GOOD WRITER AND DECIDED TO TAKE HIS OWN LIFE HALFWAY THROUGH THE PRODUCTION v "ARNES SAID h)TS A MARK OF RESPECT AND A WAY OF SHOWING WERE NOT TAKING ADVANTAGE OF HIS INFAMOUS PASS ING AWAYv ,IKE "ROTHER #OPLAND ,AIN WAS COMMITTED TO PROMOTING THE -AC !LTHOUGH HE HAD A FULL TIME JOB HE WORKED NIGHTS AND WEEKENDS SELLING -ACS AT COMPUTER SUPERSTORES JUST TO GET THE WORD OUT
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Ê"-Ê8Ê ,/ 9Ê*,/ -]Ê",Ê "7 Ê"1/Ê Ê Ê",Ê"-Ê8 )N AN ODD CASE OF LIFE IMITATING ART A NUMBER OF -AC FANS HELD BIRTHDAY PARTIES FOR !PPLES -AC /3 8 OPERATING SYSTEM A SCENARIO SATIRIZED BY THE POPULAR *OY OF 4ECH CARTOON 7HEN THE OPERATING SYSTEM TURNED ONE YEAR OLD IN -ARCH !PPLE DIDNT MAKE A PEEP ABOUT IT AND THE OCCASION PASSED LARGELY UNNOTICED EXCEPT FOR THE LONG RUNNING *OY OF 4ECH CARTOON AT THE 'EEK #ULTURE 7EB SITE WHICH PUBLISHED A STRIP PICTURING THE UNLIKELY EVENT OF A RIOTOUS BIRTHDAY PARTY FOR -AC /3 8 ,ITTLE DID THE CARTOONISTS KNOW THAT REAL PARTIES WERE BEING HELD TO MARK THE EVENT )N (ONG +ONG AN !PPLE DEALER THREW A WELL ATTENDED PARTY IN HONOR OF THE ANNIVERSARY 4HE PARTY DREW QUITE A CROWD 4HERE WAS EVEN A BIRTHDAY CAKE DECORATED WITH FRESH STRAWBERRIES AND A SINGLE CANDLE ! SIMILAR PARTY WAS HELD IN 4ORONTO #ANADA BY -AC 3OLUTIONS AN !PPLE DEALER h)T WAS STANDING ROOM ONLY AND THE CAKE WAS DELICIOUS v SAID ONE ATTENDEE
4HE GENERAL MEETING OF 7ASHINGTON !PPLE 0I A -AC USER GROUP COINCIDED WITH THE OPERATING SYSTEMS BIRTHDAY 4O CELEBRATE A GIANT BLUE h8v CAKE WAS DEVOURED )N "ELPRE /HIO !RLEN /WENS BROUGHT A CAKE TO WORK TO CELEBRATE THE BIRTHDAY h4ODAY IS THE FIRST ANNIVERSARY OF THE RELEASE OF -AC /3 8 v /WENS SAID IN AN EMAIL HE SENT TO ABOUT COWORKERS AT THE WALL COVERING PLANT h0LEASE COME TO THE ENGINEERING DEPARTMENT AND HELP CELEBRATEv /WENS HAD DECORATED THE CAKE WITH h(APPY "IRTHDAY -AC /3 8v IN BLUE ICING (E ALSO PUT UP A HAPPY BIRTHDAY POSTER IN THE PLANTS ENGINEERING OFFICE ALONG WITH SOME PRINTOUTS OF HIS -ACS COMPUTER SCREEN !S USUAL #RAZY !RLO AS HE IS KNOWN ONLINE USED THE OCCASION TO EVANGELIZE THE -AC (E HOPED TO PERSUADE HIS COWORKERS TO SWITCH FROM THEIR HUMDRUM 7INDOWS 0#S TO THE MAGNIFICENT 4ECHNICOLOR WORLD OF THE -AC (E IS CONSTANTLY BENDING THE EARS OF COWORKERS WITH TALK ABOUT WONDERFUL -ACINTOSH COMPUTERS (E EVEN USES HIS FAMILY 7EB SITE AS A SOAPBOX FOR DESCRIBING THE BENEFITS OF -ACS .EXT TO THE 7EB PAGES OF HIS WIFE AND
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KIDS WHO TALK ABOUT SOFTBALL OR KITTENS !RLO URGES PEOPLE TO h'ET A -ACv $AWN 5RCHASKO THE PLANTS NURSE RECALLED THE GATHERING h9EAH HE HAD THAT FOR -ICROSOFT v SHE SAID GARBLING THE NAME OF THE OPERATING SYSTEM h(E LED US TO BELIEVE HE MADE THE CAKE 7E WERE THINKING IT WAS A HOMEMADE CAKE BUT IT WAS A STORE CAKE HE HAD BOUGHT AND DECORATED 7E WERE LIKE @!AAARLEN 4HIS IS A STORE CAKE "UT IT WAS FUNv 3NAGGY WHO RUNS THE 'EEK #ULTURE SITE WITH HIS PARTNER .ITROZAC SAID h) WOULD HAVE LOVED TO SEE HIS COWORKERS FACESv 3NAGGY AND .ITROZAC CELEBRATED /3 8S BIRTHDAY BY ORDERING A PIZZA WITH THE CHEESE ARRANGED IN A BIG 8 3NAGGY ALSO HEARD OF A COUPLE OF OTHER CELEBRATIONS 3OMEONE TOOK A DOZEN BLUE FROSTED CUPCAKES WITH BIG WHITE 8S ON THEM TO THEIR OFFICE AND A GROUP OF #ANADIAN GEEKS WENT OUT FOR ROUNDS OF ,ABATTS h"LUEv BEER h4HEY TOASTED EACH NEW MAJOR APP THAT HAS BEEN PORTED OVER TO 8 v 3NAGGY SAID
7Ê** Ê-/", -Ê Ê-/Ê Ê, !BOUT ONCE A MONTH 4ADD AND .ANCY 4ORBORG OF /RLANDO &LORIDA LOAD THEIR TWO KIDS INTO THE CAR AND DRIVE HALFWAY ACROSS THE EASTERN SEABOARD TO ATTEND THE GRAND OPENING OF A NEW !PPLE 3TORE )N THE LAST YEAR THE FAMILY HAS GRACED A DOZEN OPENINGS OF !PPLES NEW STORES 4HEYLL DRIVE UP TO FIVE HOURS THROUGH THE NIGHT 4HEN THEYLL WAIT IN LINE FOR HOURS WITH HUN DREDS OF OTHER -AC FANS FOR THE STORE TO OPEN 4HAT IN FACT IS THE POINT 4HEY LIKE HANGING OUT IN THE QUEUE WITH LIKE MINDED -ACINTOSH USERS h4HE BIGGEST REASON FOR THE SAME PEOPLE OVER AND OVER h)SNT IT ASTOUNDING v HE SAID GOING IS CAMARADERIE WITH THE OTHER PEOPLE WHO GO v EXPLAINED h-Y JAW DROPPED )TS A GREAT TESTAMENT TO THE !PPLE BRAND AND 4ADD h4HE GROUP THAT !PPLE ATTRACTS IS VERY APPEALING TO ME THE !PPLE 3TORE EXPERIENCEv THEY ARE CREATIVE TECHNOPHILES )TS FUN TALKING TO THEM ) HAVE YET TO GO TO A USER GROUP MEETING THAT ATTRACTS AS IMPRESSIVE A !PPLE HAS BEEN OPENING STORES IN UPSCALE SHOPPING MALLS AT A GROUP OF PEOPLE AS THAT FOUND IN A GRAND OPENING LINEv RATE OF ONE OR TWO A MONTH THROUGHOUT 4HE COMPANY HAS OPENED TO DATE AND IT IS PLANNING TO OPEN STORES TOTAL .ANCY ESTIMATED THERE ARE AT LEAST A COUPLE DOZEN PEOPLE WHO ACCORDING TO REPORTS REGULARLY ATTEND !PPLE 3TORE OPENINGS ON THE %AST #OAST /NE OF THEM RECORDED A VIDEO FROM A DOZEN VISITS ON THE STORES 4HE GRAND OPENINGS ATTRACT HUGE CROWDS ,INES START FORMING MACHINES AND POSTED THEM TO HIS 7EB SITE OUTSIDE THE STORE IN THE WEE HOURS AND OFTEN PERSIST ALL DAY "UT UNLIKE LINES AT SAY THE $-6 OR POST OFFICE THESE ARENT SULLEN !LLEN /LIVIO !PPLES DIRECTOR OF RETAIL MARKETING WHO HAS OVER AFFAIRS 0EOPLE SOCIALIZE -ANY COMPETE TO SEE WHO HAS THE OLD SEEN A NUMBER OF GRAND OPENINGS SAID HE TOO REGULARLY MEETS EST !PPLE 4 SHIRT OR ONE FROM THE FARTHEST FLUNG !PPLE 3TORE
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7IRELESS MESSAGING WITH OTHERS IN THE QUEUE IS POPULAR ! LOT OF PEOPLE BRING ALONG !IR0ORT EQUIPPED LAPTOPS AND THANKS TO 2ENDEZVOUS!PPLES NETWORKING TECHNOLOGY THAT AUTOMATICALLY DETECTS SIMILARLY EQUIPPED COMPUTERSPEOPLE CAN INSTANT MESSAGE EACH OTHER ALL THE WAY DOWN THE LINE h0EOPLE TRY TO OUT GEEK EACH OTHER SHOWING OFF THEIR OLD 4 SHIRTS OR TECH TOYS v .ANCY 4ORBORG SAID !T FIRST .ANCY WAS SKEPTICAL OF HER HUSBANDS PLAN TO DRAG THE FAMILY TO AN !PPLE 3TORE OPENING h4HE FIRST TIME ) WAS HIGHLY SUSPICIOUS v SHE SAID h4HE IDEA OF DRIVING HUGE DISTANCES TO GO TO A STORE OPENING SOUNDED SO SILLY "UT PEOPLE ARE SO NICE )TS BEEN GREAT )TS A HOOTv /NE DAY AN !PPLE 3TORE EMPLOYEE SHOWED HER SOME hCRAZY GUYSv 7EB PAGE WITH PHOTOGRAPHS TAKEN AT A DOZEN OPENING EVENTS .ANCY SHEEPISHLY ADMITTED IT WAS HER HUSBANDS 7EB PAGE h4HIS IS JUST SOMETHING WE DO ON 3ATURDAYS v SHE SAID h7ERE KIND OF HARD CORE BUT ITS FUN )TS LIKE POTATO CHIPS 7E CANT STOP GOINGv 4HE 4ORBORGS YEAR OLD DAUGHTER ,AURA LIKENS THEM TO $EADHEADS WITH OUT THE COOL MICROBUS h7HY WOULD ANYONE DRIVE ALL NIGHT TO GET INTO A STORE )TS SUCH A BLAST )TS A LOT OF FUN 4HEYRE THE MOST BENIGN PEOPLE ON THE PLANET v .ANCY SAID )BCPWF!MFGU*!PQFO!GPS!CVTJOFTT;! UIF!TUPSF!NBOBHFS!UISPXT!UIF! EPPST!XJEF!PQFO!UP!B!DIPSVT! PG!SBVDPVT!DIFFST/!XFMDPNF! POF!BOE!BMM"Ê
6ERN 3EWARD A CONTRIBUTING EDITOR FOR THE -AC /BSERVER LIKENED THE STORE OPEN INGS TO THE BIANNUAL -ACWORLD TRADE SHOW h(ANDS WERE SHAKEN BACKS WERE PATTED LAUGHS WERE EXCHANGED IN AN ELECTRIC CHARGED ATMOSPHERE THAT COULD HAVE REMINDED SOME OF BEING AT A KEYNOTE AT A -ACWORLD v HE WROTE h)T WAS A BLAST TO WATCHv
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7HEREAS -ACWORLD GIVES -AC FANS THE OPPORTUNITY TO GATHER IN NUMBERS ONLY TWICE A YEAR THE STORE OPENINGS PROVIDE THE SAME COMPANIONSHIP ONCE A MONTH !T THE FIRST !PPLE 3TORE OPENING IN A SUBURBAN 7ASHINGTON $# MALL IN -AY THE LINE BROKE INTO A CHANT OF h!PPLE !PPLE v ACCORDING TO PEOPLE WHO WERE THERE
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)N !UGUST !PPLE HELD SPECIAL LATE NIGHT SALES EVENTS TO PROMOTE THE LAUNCH OF *AGUAR AN UPDATE TO -AC /3 8 4HERE WERE LINES THOUSANDS STRONG AT !PPLE
3TORES ACROSS THE COUNTRY )N 0ALO !LTO A QUEUE OF TO PEOPLE FORMED 4HE COPS SHOWED UP TO OVERSEE CROWD CONTROL AND THE STORE DIDNT CLOSE UNTIL AM WHEN THE CROWDS FINALLY THINNED OUT !PPLE ESTIMATED THAT PEOPLE VISITED THE STORE THAT NIGHT
/ - ,6 \Ê 7Ê9", ½-Ê " *"*Ê** Ê-"* -ANY CITIES HAVE A FRIENDLY -AC COMPUTER STORE WHERE -AC FANS CAN FIND LIKE MINDED COMPATRIOTS IN THE OFTEN LONELY WORLD OF 7INDOWS 0#S 4HE STORESOFTEN MOM AND POP SHOPSARE THE PHYSICAL EQUIVALENT OF ONLINE USER GROUPSA PLACE TO SOLVE PROBLEMS GET ADVICE AND CHAT ABOUT THE MACHINES "EFORE !PPLE OPENED A STRING OF STORES IN BIG CITY MALLS THESE HOMETOWN -AC SHOPS WERE OFTEN THE ONLY PLACES -AC USERS COULD PHYSICALLY MEET -AC FANS LIKE THEMSELVES
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) TALKED TO ONE GUY WHO LIVED IN THE RURAL -IDWEST (E WAS THE ONLY -AC USER FOR MILES AROUND %VERY OTHER WEEKEND HE DROVE HIS FAMILY TO A NEWLY OPENED !PPLE 3TORE FOUR HOURS EACH WAY JUST TO HANG OUT WITH OTHER -AC USERS
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.EW 9ORKS MOM AND POP STORE IS 4EKSERVE A GIANT -AC ONLY SALES AND REPAIR SHOP IN -ANHATTANS BUSTLING #HELSEA $ISTRICT 4EKSERVE HAS A DIME SODA MACHINE AND A FOLKSY SIGN BUT THIS IS .EW 9ORK SO THERES ALSO %RIC (UGGINS A BIG SECURITY GUARD WHO WALKS THE FLOOR (UGGINS IS A BIG GUY WITH A GENTLE MANNER AND HE SEEMS PERFECTLY SUITED TO HIS JOB OF FIRMLY CALMING DOWN FRANTIC CUSTOMERS WHOVE LOST IRREPLACEABLE FILES WHEN THEIR COMPUTERS GO BELLY UP h)M HERE FOR WHEN PEOPLE WIG OUT v HE SAID h4HATS MY MAIN PURPOSEv
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!BOUT OR PEOPLE VISIT 4EKSERVE HTTPWWWTEKSERVECOM EVERY DAY FOR REPAIRS TO THEIR -ACS AND (UGGINS OFTEN SEES SOMEONE CRYING OR ANGRY 4HEYRE NOT NECESSARILY ANGRY AT 4EKSERVE BUT LOSING YEARS WORTH OF FILES CAN TURN A "UDDHIST MONK INTO A CRAZED PSYCHO ,UCKILY CRAZED MONKS ARE RARE 4HE LOFTLIKE STORE IS ENORMOUS SQUARE FEET RUNNING THE ENTIRE LENGTH OF A CITY BLOCK FROM FRONT TO BACK )TS LOCATED AT 7EST RD 3TREET JUST DOWN THE STREET FROM THE (OTEL #HELSEA WHERE 3ID 6ICIOUS MURDERED HIS GIRLFRIEND4HE .EW 9ORK $AILY .EWS CALLED4EKSERVE hTHE EPICENTER OF -AC CULTURE IN .EW9ORKv HTTP WWWTEKSERVECOMNYDAILYHTML AND IT IS 4HERES A VERY CONGENIAL ATMOSPHERE 4HE ATTRACTIVE WOOD FLOOR IS CROWDED WITH CUSTOMERS WHO CHAT OR PERUSE NEW EQUIPMENT WHILE THEY WAIT FOR THEIR NUMBER TO BE CALLED DELI STYLE ! VINTAGE #OKE MACHINE DISPENSES THE CLASSIC CURVY BOTTLES OF #OKE FOR A DIME
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NOT THAT RUDE v SAID COFOUNDER $AVID ,ERNER A TACITURN BEARDED FELLOW WEARING AN OPEN COLLAR SHIRT AND SUSPENDERS
NICIANS AND SALESPEOPLE 2EPAIRS ARE MADE AT THE BACK OF THE BRIGHTLY LIT SPACE
,ERNER SAID A LOT OF CELEBRITIES VISIT THE STORE BUT SHOWED CHARACTERISTIC .EW 9ORK CONTEMPT WHEN ASKED WHO h7E HAVE LOTS OF FAMOUS CUSTOMERS BUT WE DONT TALK ABOUT IT v HE SAID SHARPLY h4HATS FOR THE !PPLE 3TORE v HE ADDED REFERRING TO !PPLES NEWLY OPENED STORE IN DOWNTOWN 3OHO
!S WELL AS MAKING REPAIRS 4EKSERVE SELLS A WIDE RANGE OF NEW !PPLE MACHINES 4HE STORE SEEMED TO BE DOING A HEALTHY TRADE IN !PPLES FLAT SCREEN I-ACS ! COUPLE WERE SEEN BEING CARRIED OUT THE DOOR IN THE ARMS OF #HELSEAS WELL HEELED CUSTOMERS
#ONSCIENTIOUS SERVICE IS A BIG PART OF 4EKSERVES PHILOSOPHY SAID ,ERNER 4ECHNICIANS TAKE TIME WITH CUSTOMERS CAUSING OTHER CUSTOMERS TO WAIT 7HEN IT COMES TO THEIR TURN CUSTOMERS EXPECT TO GET THEIR SHARE OF ATTENTION h)TS KIND OF AN UNVIRTUOUS CIRCLE v ,ERNER SAID h7ERE TRYING TO FIX ITv 4EKSERVE HAS SEEN EVERY KIND OF COMPUTER CALAMITY FROM OVER HEATED MOTHERBOARDS TO MICE NESTING INSIDE A MACHINE h7EVE HAD COMPUTERS WITH ALL KINDS OF ANIMALS INSIDE v ,ERNER SAID 4EKSERVE ONLY CHARGES FOR DATA RECOVERED )TS A SOMEWHAT RISKY STRATEGY ,ERNER ADMITTED BUT HE SAID THEY ARE ABLE TO RECOVER FILES PERCENT OF THE TIME 4EKSERVE EMPLOYS ABOUT TECH
4HE STORE IS FULL OF OLD -ACS ON SHELVES AND DISPLAYS 4HE OTHER COFOUNDER $ICK $EMENUS IS A COLLECTOR AND CLAIMS TO HAVE ALMOST THE ENTIRE LINE OF VINTAGE -ACS INCLUDING SOME RARE MACHINES 0ART OF HIS COLLECTION OF VINTAGE RADIOS 46S AND TYPEWRITERS IS ALSO DOTTED AROUND THE STORE "USINESS AT THE STORE IS BOOMING )T MOVED TO ITS NEW LOCATION IN THE SUMMER OF FROM A FOURTH FLOOR WALKUP ON THE SAME BLOCK )N THE LAST EIGHT YEARS THE STORE HAS MOVED FOUR TIMES TO BIGGER LOCATIONS ON THE SAME BLOCK 4HE PROSPECT OF COMPETING WITH !PPLES NEW FLAGSHIP STORE HTTPWWWAPPLECOMRETAIL SOHO DOESNT OVERLY ALARM ,ERNER h)TS WORRISOME OF COURSE v HE SAID h4HE !PPLE 3TORE TENDS TO SHOWCASE PRODUCTS BUT WE DO A LOT OF SOLUTION SALES 7E SELL THE WHOLE PACKAGEv
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,IKE A TEA CEREMONY THE UNPACKING OF A NEW I-AC TOOK ON SOME DISTINCTLY RITU ALISTIC TOUCHES 4HE I-AC ARRIVES IN THE MAIL 0EOPLE ARE INVITED OVER 4HEY GATHER AROUND THE BOXED COMPUTER IN THE CENTER OF THE ROOM $RINKS ARE POURED LIGHTS LOWERED CANDLES LIT !ND WHILE THE NEW MACHINE IS UNWRAPPED SOMEONE TAKES PICTURES TO POST ON THE 7EB 0HILIP 4ORRONE WHO DOCUMENTED HIS UNPACKING CEREMONY ON HIS 7EB SITE WITH DOZENS OF MURKY PICTURES AND THREE BADLY LIT MOVIES INVITED HIS FIANCÏE AND A FRIEND A PSYCHOLOGIST TO HIS -INNEAPOLIS APARTMENT TO EXPERIENCE THE UNWRAP PING OF HIS NEW I-AC (E LIKENED THE OCCASION TO #HRISTMAS MORNING h9OU SAVOR EVERY MOMENT v HE WROTE IN AN EMAIL h9OU DONT OPEN IT LIKE AN ORDINARY BOX 4HIS IS SOMETHING MAGICAL 0ERHAPS IT WAS THE TWO GLASSES OF WINE OR THE NEW I-AC SMELLA CROSS BETWEEN 3TYROFOAM AND NEWLY MOLDED PLASTICBUT IT WAS
AMAZING %ACH PIECE CAREFULLY WRAPPED THE $6$S THE SPECIAL GRAY RAG FOR THE SCREEN )TS AS IF 3TEVE *OBS PACKED IT HIMSELF 7E WANTED TO WEAR RUBBER GLOVES WHEN WE UNPACKED IT
h$O WE PUT A LIGHT CLOTH OVER IT AND BE VERY QUIET ) FELT LIKE WE SHOULD GET A BABY MONITOR OR SOMETHINGv "EFORE IT HAD EVEN ARRIVED THE :USCHINS HAD NAMED THEIR NEW I-AC h"OOTSIEv
h,IKE ALL NEW !PPLE GEAR IT BELONGS IN A MUSEUM AND SHOULDNT BE TOUCHED FINGERPRINTS )M PRETTY SURE ITS AS CLOSE TO SEX AS YOU CAN GET WITH A MACHINE ) MEAN LOOK AT THIS PHOTOv
"ROWELL SAID HE AND HIS WIFE WERE AS KEEN TO SEE THE NEW I-AC AS THE :USCHINS h7E WERE INVITED BECAUSE WE WERE AS EXCITED AS THEY WERE v HE SAID 4HE :USCHINS HAD KEPT THE "ROWELLS INFORMED OF THE NEW I-ACS PROGRESS AS IT WAS BUILT AND SHIPPED FROM 4AIWAN
4ORRONE DIRECTOR OF PRODUCT DEVELOPMENT FOR -INNEAPOLIS ADVERTISING AGENCY &ALLON 7ORLDWIDE ORDERED HIS NEW I-AC FROM !PPLES 7EB STORE "EFORE IT ARRIVED HE CHECKED THE STATUS OF HIS ORDER EVERY DAY (E HAUNTED RUMOR SITES AND CHAT FORUMS TO SEE IF OTHER PEOPLE HAD RECEIVED THEIR MACHINES (E EVEN VIS ITED A LOCAL !PPLE STORE JUST TO LOOK AT THE NEW I-ACS ON DISPLAY 7HEN HIS I-AC FINALLY ARRIVED HE TOOK THE DAY OFF WORK h)TS LIKE @SENIORITIS v HE SAID h) COULDNT DO ANYTHING OR EVEN THINK WHEN ) KNEW THE BOX WAS SITTING THERE WAITINGv 4HERE ARE AT LEAST A HALF DOZEN 7EB PAGES DOCUMENTING EVERY STAGE OF THE UNPACKING AND SETTING UP OF A NEW I-AC 4HE PICTURES LIKE AMATEURISH PORN ARE BADLY LIT AND BLURRY !ND THEY FOLLOW A PREDICTABLE SEQUENCE THE UNOPENED BOX THE OPENED BOX UNPACKING THE MOUSE !ND THEY ALWAYS END WITH THE SAME CLIMACTIC SHOT THE NEW I-AC SITTING ON A DESK 4HE PORN ANALOGY IS APPROPRIATE )N A RECENT FORUM THREAD AT -AC.. ONE POSTER ADMITTED HED RATHER LOOK AT PICTURES OF A PAR TIALLY UNPACKED I"OOK THAN PICTURES OF PARTIALLY UNCLOTHED WOMEN $EAN "ROWELL A 7EB DESIGNER FROM 6IRGINIA WAS INVITED WITH HIS WIFE TO A SETTING UP CEREMONY AT THE HOME OF FRIENDS !NDREA AND $AVID :USCHIN h)T WAS JUST US A BEER OR TWO AND THE ATTEN TION TOTALLY FOCUSED ON THE NEW MACHINE v "ROWELL SAID h)T WAS TRULY NEAT 4HERE IS NO WAY A 0# USER INVITES FRIENDS OVER JUST TO SEE THEIR NEW COMPUTER 4HAT KIND OF EXCITEMENT IS WHOLLY UNIQUE TO -AC CULTURE AND WITH AN ITEM GLOWING WITH PERSONAL ITY LIKE THE NEW I-AC ITS EASY TO FALL IN LOVEv !NDREA AND $AVID :USCHIN SAID THEY FELT LIKE hPROUD PARENTSv WHEN THEY TOOK THE I-AC OUT OF ITS BOX h7E WERENT SURE WHAT TO DO WITH IT WE JUST WANTED TO STARE AT IT v SAID $AVID :USCHIN
4HE :USCHINS DIDNT DOCUMENT THE BIRTH OF "OOTSIE FOR POSTERITY BUT MANY OTHERS HAVE 4HE UNPACKING PHOTO ESSAY WAS PROB ABLY STARTED BY !NDY 'ORE FORMER EDITOR IN CHIEF OF -ACWORLD MAGAZINE )N THE LAST COUPLE OF YEARS 'ORE WROTE A SERIES OF SALIVATING AND SLIGHTLY ECCENTRIC REVIEWS OF !PPLE HARDWARE ACCOMPANIED BY PICTURES OF THE BOX THAT JUST ARRIVED IN THE MAIL THE BOX WITH THE FLAPS OPEN AND SO ON %VEN 3LASHDOT WHICH NORMALLY ADOPTS A COOL STANCE TOWARD -AC USERS IS GETTING INTO THE SPIRIT OF THINGS 4HE SITE RECENTLY POSTED A LINK TO AN UNPACKING SITE 3LASHDOT EDITOR 4IMOTHY ,ORD WHO POSTED THE LINK SAID HE SHARES THE TECHNOLUST HE TAKES PLEASURE IN SEEING OTHER PEOPLE FEVERISHLY UNWRAP THEIR NEW TOYS h)TS MUCH MORE FRUGAL TO EXPERIENCE THESE THINGS VICARIOUSLY v HE WROTE IN AN EMAIL h7HEN THE NEW I-AC IS UNDER )D LIKE ONE TOOv ,ORD SAID THE NEW I-AC IS NOT THE FIRST PIECE OF HARDWARE TO BE HONORED WITH UNPACKING PAGES (ED SEEN SIMILAR PHOTO SERIES FOR GAME CONSOLES LIKE THE 0LAY3TATION AND THE 8BOX AND FOR EXPENSIVE GADGETS LIKE DIGITAL CAMERAS ,ORD SAID UNPACKING PICTURES ARE OFTEN POSTED RIGHT AFTER THE GADGETS RELEASE WHEN ITS IN SHORT SUPPLY AND STILL PRICEY h3OMETIMES THESE UNPACKING SITES ARE THE ONLY WAY TO SEE WHAT THE SYSTEMS LOOK LIKE FROM A USER PERSPECTIVE OR TO KNOW WHAT TO REALLY EXPECT IN THE BOX v HE SAID 3OMETIMES THE GOODS BARELY ARRIVE AT ALL 4ATSUAKI 2YUS I-AC UNPACKING PAGE SHOWS WHAT HAPPENS WHEN A COMPUTER IS SHIPPED AT THE BOTTOM OF A PARTIALLY SUBMERGED CONTAINER "UT DESPITE ARRIVING SOAKING WET AND COVERED IN MUD 2YUS I-AC STILL WORKED h"47 THE MACHINE IS SIMPLY AMAZING v 2YU NOTED
Ê ", tÊ 1/Ê "Ê* -Ê "7 ® $OUG (UMPHREY IS A SUCCESSFUL TECH ENTREPRENEUR WHO OWNS A VERY BIG BOAT )TS NEITHER A YACHT NOR A PLEASURE CRUISER BUT A GUN GRAY WARSHIP !N EX "RITISH .AVY WARSHIP (UMPHREY IS A BIG FRIENDLY GUY (E DOES A LOT OF ENTERTAINING ON HIS WARSHIP (E HOSTS PARTIES AND OFTEN TAKES FRIENDS OUT ON THE #HESAPEAKE "AY WHICH IS NOT TOO FAR FROM HIS HOME IN ,AUREL -ARYLAND AN UPSCALE 7ASHINGTON $# SUBURB (UMPHREY IMPOSES A FEW RULES OF COURSE SEAFARING WOULDNT BE SAFE WITHOUT THEM "UT ONE OF THE STRICTEST AND MOST IDIOSYNCRATIC INVOLVES COMPUTERS (E ALLOWS ONLY -ACS ON BOARD
h7E FORCED EVERYONE TO GO TO -ACS FOR THE DESKTOPS v HE SAID h4HE SUPPORT LOAD DROPPED TO ALMOST NOTHING AND THE ONLY COMPLAINTS WERE FROM PEOPLE WHO COULDNT PLAY GAMES ON THEIR MACHINES ANY LONGER 3O SORRY NO GAMES AT WORK 7E ARE SO MEANv 4HE COMPANY USES 5NIX BEHIND THE CURTAINS "UT ON THE BOAT ITS -ACS ONLY (UMPHREY INSISTS THE REGULATION IS NOT -AC ZEAL OTRY h7E AVOID THE 7INDOWS OPERATING SYSTEM SINCE IT IS SUCH A HUGE SECURITY RISK v HE EXPLAINED h7E DIDNT WANT TO HAVE VIRUSES BLOWING UP SYSTEMS THAT WE DEPEND ON FOR NAVIGATION AND MONITORING ENGINES AND OTHER SYSTEMS !ND SINCE NOTHING SEEMS TO BE ABLE TO STOP ALL OF THESE 7INDOWS VIRUSES THE BEST WAY TO WIN IS TO JUST STOP USING 7INDOWSv
(UMPHREY IS THE FOUNDER OF $IGEX AN EARLY )NTERNET SERVICE PROVIDER (E MADE OUT LIKE A BANDIT WHEN THE )30 WAS SOLD AND WENT ON TO LAUNCH A NUMBER OF OTHER COMPANIES INCLUDING #ORE ,OCATION A KIND OF 7EB HOSTING SERVICE FOR LARGE TELECOM COM PANIES AND #IDERA A BROADBAND VIA SATELLITE SERVICE
(UMPHREY NAVIGATES THE SHIP WITH THE HELP OF A -AC INSTALLED ON THE BRIDGE 4HE BOAT HAS A BUILT IN NETWORK HOOKED TO THE )NTERNET THROUGH A SATELLITE LINK UP (UMPHREY CONNECTS THE SHIPS NETWORK TO A $3, WHEN ITS IN PORT
(UMPHREY A YEAR OLD MULTIMILLIONAIRE IS STILL PRESIDENT AND #%/ OF #IDERA 7HEN THE FIRM UNDERWENT A DRASTIC DOWNSIZING RECENTLY HE MOVED HIS ENTIRE STAFF TO -ACS BECAUSE IT WAS TOO EXPENSIVE KEEPING A FLEET OF 7INDOWS MACHINES SHIPSHAPE
(UMPHREY BOUGHT THE TON BOAT FROM A SHIP BROKER HE FOUND ON ,YCOS 9ACHT 3ERVER WHO IN TURN HAD BOUGHT IT FROM "RITAINS -INISTRY OF $EFENCE 4HE GUNS HAD BEEN REMOVED (UMPHREY SAID THE BOAT IS STRICTLY "9/'
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"EFORE (UMPHREY BOUGHT IT THE SHIP WAS (-3 2EDPOLE A COASTAL PATROL VESSEL "UILT IN ITS FEET LONG AND CAN GO UP TO MILES ON ONE TANK OF GAS IT HOLDS GAL LONS OF DIESEL (UMPHREY CHRISTENED THE SHIP THE "ADTZ -ARU AFTER A MISCHIE VOUS PENGUIN FROM 3ANRIO THE COMPANY BEHIND (ELLO +ITTY4HE SHIP HAS A FULL TIME CREW AND (UMPHREY USES IT ON AVERAGE EVERY OTHER WEEKEND
(UMPHREY LIVES IN THE SMALL TOWN OF ,AUREL WITH HIS WIFE AND DAUGHTER 4HE HOUSE HAS EIGHT -AC AND 5NIX COMPUTERS (E SAID THE MACHINES ARE LOADED WITH COPIES OF -ICROSOFT /FFICE FOR WORD PROCESSING AND THE LIKE hBUT NEVER %XCHANGE OF COURSE SINCE IT IS ONE OF THE BIG SECURITY HOLESv h)VE USED -ACS FOR THE LAST SIX YEARS v HE SAID h) HAD A 0# BEFORE THAT BUT -ACS WERE FUN AND MORE RELIABLE ) DONT PLAY COMPUTER GAMES SO THAT MIGHT HELP EXPLAIN WHY ) DONT MISS THE 7INDOWS BOXv
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- 89Ê - /"*4HE MOST POPULAR WAY TO CUSTOMIZE A -AC IS TO CHANGE THE DESKTOP PICTURE #USTOMIZING THE DESKTOP ISNT UNIQUE TO THE -AC PLATFORM BUT SOME OF THE WAYS ITS DONE ARE ! LOT OF HORNY TEENAGERS FOR EXAMPLE MAKE SOFT PORN DESKTOP PICTURES FOR THEIR COMPUTERS BUT MANY -AC FANS ADORN THEIR SAUCY PICTURES WITH THE !PPLE LOGO OR SOME !PPLE HARDWARE &ETISHIZING THE HARDWARE BY ASSOCIATING IT WITH A SEXY WOMAN IS SOMETHING THAT DOESNT HAPPEN ON OTHER PLATFORMS 4AKE -ARK !LLEN A GAY MAN LIVING IN .EW 9ORK &OR ABOUT A YEAR !LLEN CONDUCTED AN ONLINE RELATIONSHIP WITH A MAN LIVING IN !USTIN 4EXAS "UT AS THE RELATIONSHIP MATURED !LLEN REALIZED IT WASNT HIS CYBERBOYFRIEND HE WAS FALLING IN LOVE WITH IT WAS HIS 0OWER-AC ' -ARK MET "RYAN ONLINE 4HEIR FIRST DATE WAS A ROMANTIC CANDLE LIGHT DINNER VIA WEBCAM )N .EW9ORK -ARK LIT A CANDLE AND ATE #HINESE TAKEOUT WHILE "RYAN DID THE SAME MILES AWAY IN 4EXAS 3OON THEY STARTED SLEEPING TOGETHER -ARK PUT HIS MONITOR AND WEBCAM NEXT TO HIS BED SO HE COULD WATCH "RYAN SLEEPING AND VICE VERSA 7HEN THEY EVENTUALLY MET IN PERSON ABOUT A YEAR LATER THE RELATIONSHIP FIZZLED OUT4HATS WHEN -ARK REALIZED IT WASNT "RYAN HE FANCIED IT WAS HIS -AC
h"RYAN MY CYBERBOYFRIEND WAS IN A LOT OF WAYS MY 0OWER-AC ' WEBCAM AND TELEPHONE v -ARK WROTE ON HIS 7EB SITE h(E LITERALLY LIVED INSIDE OF THIS MACHINE THAT ) MYSELF COULD CON TROL LIKE A LIGHT SWITCH 4HE PERFECT BOYFRIENDv -ARK DIAGNOSED HIMSELF WITH A MINOR CASE OF hOBJECTUM SEXU ALITY v A FETISHISTIC ATTRACTION TO INANIMATE OBJECTSIN THIS CASE HIS -AC h9OU MAY FIND THE LINE BETWEEN YOUR ATTRACTION TO YOUR LOVERS FACE AND YOUR COMPUTER MONITOR STARTING TO BLUR v HE WROTE 4HE CONCEPT OF OBJECTUM SEXUALITY APPEARS TO HAVE ORIGINATED WITH %IJA 2IITTA %KLÚF "ERLINER -AUER A 3WEDISH WOMAN WHO hMARRIEDv HERSELF TO THE "ERLIN 7ALL IN "ERLINER -AUER IS 'ERMAN FOR "ERLIN 7ALL %KLÚF "ERLINER -AUER STARTED THE /BJECTUM 3EXUALITY CHAT GROUP AGE RESTRICTED LOGIN REQUIRED WHERE A NUMBER OF LIKE MINDED INDIVIDUALS GATHER 4HERES A SIMILAR FORUM IN 'ERMAN /BJECTS PEOPLE HAVE BECOME ATTRACTED TO INCLUDE TOY TRAINS ORGANS THE ELECTRONIC KIND DRILLING RIGS AND VARIOUS BUILDINGS 4HE MOST COMMON EXPRESSION IS THE LOVE OF CARS 4HERES A &!1 FOR HAVING SEX WITH CARS THE TAILPIPE IS INVOLVED AND SITES DEVOTED TO CAR PORN
/BJECTUM SEXUALITY IS NOT A RECOGNIZED PARAPHILIA IN THE !MERICAN 0SYCHIATRIC !SSOCIATIONS MANUAL OF PSYCHIATRY THE $IAGNOSTIC AND 3TATISTICAL -ANUAL OF -ENTAL $ISORDERS (OWEVER PSYCHOLOGIST AND CYBERSEX EXPERT !L #OOPER SAID SUCH FETISHES EXIST AND NOTHING SURPRISES HIM h)TS PHENOMENAL THE KIND OF THINGS PEOPLE FETISHIZE v HE SAID h4HE WORLD IS A BIG PLACE WITH A LOT OF PEOPLE4HERES SOMEBODY SOMEWHERE IN THE WORLD WITH A FETISH FOR ANYTHINGv #OOPER EDITOR OF 3EX AND THE )NTERNET AND DIRECTOR OF THE 3AN *OSE -ARITAL AND 3EXUALITY #ENTRE SAID HE HASNT TREATED ANY ONE WITH A -AC FETISH BUT THOUGHT -ACS COULD BECOME OBJECTS OF SEXUAL ATTRACTION h)TS NOT SURPRISING PEOPLE WILL FETISHIZE THE COMPUTER BECAUSE YOU CAN GET A LOT OF SEXUAL STUFF OFF THEM v HE SAID h0ART OF ;!PPLES= CAMPAIGN IS TO MAKE THEM SEXY 4HEY ARE SLEEK AND COLORFUL )T MAKES IT MORE LIKELY PEOPLE WILL FETISHIZE ITv -ARK !LLEN SEEMS TO BE ONE OF THE FEW -AC FETISH CASES DOCUMENTED ON THE 7EB BUT THERE ARE CLUES THAT HES FAR FROM ALONE h%ROTICv DESKTOP PICTURES FEATURING HALF NAKED MODELS AND STARLETS ARE COMMON BUT MANY AVAILABLE FOR DOWNLOAD ON -AC ORIENTED SITES HAVE BEEN DECORATED WITH THE !PPLE LOGO OR SOME !PPLE HARDWARE 4HE !PPLE #OLLECTION FOUND AT HTTP
WWWTHEAPPLECOLLECTIONCOM A 7EB SITE DEVOTED TO -AC CUL TURE FOR EXAMPLE HAS A PAGE ARCHIVE OF SOFT PORN DESKTOPS MOST OF THEM HAVE BEEN h0HOTOSHOPPEDv TO FEATURE SOMETHING RELATED TO !PPLE A LOGO AN I-AC OR A ' CHIP AND SO ON 4HE PEOPLE WHO MAKE AND CONSUME THESE IMAGES CERTAINLY SEEM TO BE EROTICIZING THE -AC h)F ;THE HARDWARE= HAS A NAKED WOMAN DRAPED OVER IT IT DOESNT TAKE SOMEONE WITH A COUPLE OF DEGREES TO FIGURE OUT THE CONNECTION v #OOPER SAID4HE FETISH CONNECTION IS CLEARLY ILLUSTRATED BY ANIME INSPIRED IMAGES OF I-AC GIRLS AND BOYS WHICH MELD FLESH AND PLASTIC INTO TECHNO SEX TOYS !ND OF COURSE THERES THE I"RATOR PARODY 4HE !PPLE #OLLECTIONS ARCHIVE FEATURES WORK BY SCORES OF DIFFERENT -AC FANS h!LL YOU HAVE TO DO IS LOOK AT THE PRODUCTS THEMSELVES THE LINES THE CURVES v SAID *OHN *ACOBSON WHO CREATED AN EROTIC DESKTOP h4HE LINES AND SMOOTHNESS ARE VERY EROTIC IN A WAY THE LINES FLOW THEY ARE ALL PLEASING TO THE EYEv &ETISHISTIC -AC IMAGERY APPEARS CONSISTENTLY THROUGHOUT THE WORK OF ITS CREATORS *OHN #ROSE !NNA :ISA AND *OHN .ASCIMENTO ARE EXAMPLES h) FIND THE -AC TO BE SEXY v SAID .ASCIMENTO A YEAR OLD CARPENTER WHO LIVES IN #ALIFORNIA
h) HAVE AN AFFINITY TOWARD BEAUTY AND ELEGANCE COUPLED WITH FUNCTION AND STABILITYv
OR ANYTHING ELSE FOR THAT MATTER4HERE ARE HOWEVER A FEW ,INUX RELATED EROTIC IMAGES AT 4HEMESORG
4HERE ARE ARCHIVES OF SIMILAR IMAGES AT -AC /3 2ESOURCES !LDEA-AC AN !RGENTINE SITE AND OTHER -AC DESKTOP ARCHIVES LIKE 3PYMAC WHICH DOESNT HAVE A DEDICATED SOFT PORN ARCHIVE "Y CONTRAST SIMILAR IMAGES ON 7INDOWS 0# RELATED WALLPAPER SITES ARE UNADORNED $ESKTOPGIRLS $ESKTOPIA AND #HILA8S 7ALLPAPER /UTPOST HAVE LARGE ARCHIVES OF SOFT PORN DESKTOPS BUT NONE HAVE BEEN DOCTORED WITH $ELL )"- OR -ICROSOFT LOGOS
)TS NOT JUST THE FANS !PPLE USES SEX IN ITS ADVERTISING BUT SUB TLY )N ONE OF !PPLES 46 ADS FROM *EFF 'OLDBLUM ASKED IF IT WAS POSSIBLE TO FALL IN LOVE WITH A COMPUTER !S AN I"OOK TWIRLED ACROSS THE SCREEN HE ANSWERED WITH A SEXY BREATHLESS h/H YESv
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4HE -ACS ROOTS IN !MERICAS COUNTERCULTURE OF THE S AND S IS WELL DOCUMENTED /NE OF THE MOST EXHAUSTIVE ESSAYS ON THE SUBJECT &ROM 3ATORI TO 3ILICON 6ALLEY WAS PENNED BY 4HEODORE 2OSZAK A PROFESSOR OF HISTORY AT #ALIFORNIA 3TATE 5NIVERSITY AT (AYWARD !VAILABLE AT 3TANFORD ,IBRARYS h-AKING THE -ACINTOSHv ONLINE ARCHIVE HTTPLIBRARYSTANFORDEDUMAC PRIMARYDOCSSATORIINDEXHTML 2OSZAKS ESSAY ARGUES THAT FOUR MAJOR MOVEMENTS GERMINATED IN THE S COUNTERCULTURE POLITICAL PROTEST DRUGS MUSIC AND THE PERSONAL COMPUTER !CCORDING TO 2OSZAK THE INVENTION OF THE MICROPROCESSOR WAS THE ENABLING TECHNOLOGY BUT THE DESIRE TO MAKE hPERSONALv COMPUTERS SPRANG FROM THE COUNTERCULTURES YEARNING TO DEFY AUTHORITY EPITOMIZED AT THE TIME BY )"- WITH ITS BIG CORPORATE AND GOVERNMENT MAINFRAMES 2OSZAKS THESIS ENJOYS WIDE ACCEPTANCE ESPECIALLY AMONG PERSONAL COMPUTER PIONEERS !S *IM 7ARREN INVENTOR AND FOUNDER OF THE LEGENDARY 7EST #OAST #OMPUTER &AIRE TOLD 4HE )NDUSTRY 3TANDARD MAGAZINE THE PERSONAL COMPUTER REVOLUTION hHAD ITS GENETIC CODING IN THE S ANTIESTABLISHMENT ANTIWAR PROFREEDOM ANTIDISCIPLINE ATTITUDESv !PPLE THE FIRST MAJOR MANUFACTURER OF MASS MARKET COMPUTERS WAS A COUNTERCULTURE COMPANY THROUGH AND THROUGH )TS FOUND ERS 3TEVE 7OZNIAK AND 3TEVE *OBS WERE A PAIR OF LONG HAIRED
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COLLEGE DROPOUTS *OBS WAS ESPECIALLY BOHEMIAN HAVING LIVED ON AN /REGON COMMUNE TRAVELED TO )NDIA AND ADOPTED A VEG ETARIAN DIET %VEN THE COMPANYS NAME SCREAMS COUNTERCULTURE h3TEPHEN 7OZNIAK CAME UP WITH A QUAINTLY SOFT ORGANIC IDEN TITY THAT SIGNIFICANTLY CHANGED THE HARD EDGED IMAGE OF HIGH TECH THE !PPLE v 2OSZAK WROTE h/NE STORY HAS IT THAT THE NAME WAS CHOSEN BY 3TEVEN *OBS IN HONOR OF THE FRUITARIAN DIET HE HAD BROUGHT BACK FROM HIS JOURNEY TO THE MYSTIC %AST4HE NAME ALSO CARRIED WITH IT AN ECHO OF THE "EATLES SPIRITv !PPLEAT LEAST IN ITS MARKETINGHAS ALWAYS ESPOUSED COUN TERCULTURE VALUES THE -AC WAS TOUTED AS THE COMPUTER hFOR THE REST OF US v A SPIN ON THE FAMOUS S SLOGAN hPOWER TO THE PEOPLEv !PPLE HAS USED COUNTERCULTURE LEADERS ESPECIALLY MUSICIANS LIKE "OB $YLAN AND *OAN "AEZ IN ITS ADVERTISING !ND WHAT OTHER COMPUTER MANUFACTURER WOULD SELL A PSYCHEDELIC COMPUTER AS !PPLE DID IN WITH A FLOWER POWERED I-AC -AC USERS ESPECIALLY HAVE CELEBRATED THE IDEA OF THE -AC AS A COMPUTER FOR COUNTERCULTURALISTS INDEPENDENT THINKERS FREE SPIRITS AND CREATIVE TYPES 3OME EARLY -AC USER GROUPS WERE OVERTLY POLITICAL 4HE "ERKELEY -ACINTOSH 5SERS 'ROUP FOR EXAMPLE hHAS ITS ROOTS IN 4HE (ACKER %THIC AND "ERKELEY 2ADICALISM v WROTE 3TEPHEN (OWARD AND 2AINES #OHEN IN A "-5' .EWSLETTER h7ERE IN THE BUSINESS OF GIVING AWAY INFORMATION (ELP US KEEP THIS SPIRIT ALIVE AND KICKING AS LONG AS WE CANv
#HRIS %SPINOSA !PPLE EMPLOYEE NUMBER EIGHT TOLD 3TANFORD ,IBRARYS -AC ARCHIVE PROJECT h4HERE WERE PEOPLE THINKING THAT IF THEY COULD MASTER PERSONAL COMPUTING TECHNOLOGY THEY COULD FIGHT BACK AGAINST THE -ACHINE !ND SO WHILE THERE WERE LAWYERS WHO JUST WANTED TO USE THEM TO AUTOMATE THEIR OFFICES A LOT OF PEOPLE IN THE USERS GROUPS WERE REALLY USING PERSONAL COMPUTERS AS A TOOL AGAINST 4HE -ANv )T IS UNSURPRISING THEN THAT THERE IS A STRONG CONNECTION BETWEEN -ACS AND POT "OTH ARE COUNTERCULTURES IN THE LOOS EST SENSE OF THE WORD APPEALING TO PEOPLE WHO ARE CREATIVE OR ARTISTIC PEOPLE WHO hTHINK DIFFERENTv h4HE ENTIRE PERSONAL COMPUTER REVOLUTION CAME OUT OF THE 3AN &RANCISCO "AY !REA AND WAS PIONEERED BY POT SMOKING MEM BERS OF THE COUNTERCULTURE v SAID 3TEVEN (AGER EDITOR IN CHIEF OF (IGH4IMES HTTPWWWHIGHTIMESCOM h"ECAUSE THESE PEOPLE TEND TO BE HIGHLY CREATIVEPOT ENHANCES CREATIVITYAND BECAUSE -ACS ARE THE CHOICE OF MOST ART AND VIDEO PROFESSION ALS ) GUESS THATS YOUR STORYv ! COUPLE OF VETERAN JOURNALISTS WHO COVERED THE CREATION OF THE -ACINTOSH IN THE EARLY EIGHTIES CLAIM POT HAD A PROFOUND INFLU ENCE ON THE DESIGN OF THE MACHINE A CLAIM DENIED BY OTHERS INCLUDING *EF 2ASKIN THE HEAD OF THE -ACS DESIGN TEAM
h4HE -AC BUILDING WAS A VERY LOOSE OUTFIT v SAID ONE JOURNALIST WHO ASKED TO REMAIN ANONYMOUS h4HE BUILDING WAS PERME ATED WITH A CERTAIN ODORv !NOTHER JOURNALISTTHE FORMER EDITOR OF A WELL KNOWN -ACINTOSH MAGAZINESAID THE -ACS ENGI NEERS AND PROGRAMMERS WERE ALWAYS SMOKING WEED h4HERE WERE PEOPLE OUT THE BACK IN THE PARKING LOT SMOKING POT ALL THE TIME v SAID THE EDITOR WHO ALSO ASKED TO REMAIN ANONYMOUS h4HE )"- 0# WAS CREATED BY PEOPLE WHO DRANK ALCOHOL4HE -AC WAS CREATED BY PEOPLE WHO SMOKED POTv 4HE EDITOR NOTED THAT A LOT OF THE -ACS ORIGINAL DEVELOPMENT TEAM WERE FAIRLY YOUNG THE AVERAGE AGE WAS ABOUT HE SAID h4HE PERSONAL COMPUTER INDUSTRY WAS AN OUTGROWTH OF THE SIXTIES COUNTERCULTURE v THE EDITOR SAID h)T WAS A ROCK AND ROLL BUSINESS IN THOSE DAYS ,OOK AT ;!PPLES FAMOUS= AD )T SYMBOLIZED A GENERATION SHIFT4HE )"- 0# WAS THE COMPUTER OF THE ESTABLISHMENT 4HE -ACS PURPOSE IN LIFE WAS TO BE THE COM PUTER OF THE ANTI ESTABLISHMENT ) MEAN IT HAD THE PSYCHEDELIC INTERFACE @7OW MAN GOOD VISUALSv 4HE EDITOR SAID THAT IF THE -AC DEVELOPMENT TEAM HADNT BEEN SMOKING POT IT MIGHT NOT HAVE COME UP WITH A SMALL COMPACT COMPUTER WITH A RADICAL GRAPHICAL INTERFACE h)F THEY HADNT BEEN SMOKING POT MAYBE THEY WOULDNT HAVE INVENTED THE -AC v HE SAID h)T WOULD HAVE BEEN ANOTHER !PPLE )) OR AN )"0# IT WOULD NOT HAVE BEEN THE -AC 7HO WOULD HAVE THOUGHT THEY WANTED A COMPUTER TO BE CUTE v
(ALF JOKING THE EDITOR SUGGESTED FURTHER EVIDENCE OF POTS INFLU ENCE COULD BE FOUND IN THE -ACS STONED SMILEY STARTUP FACE THE RAINBOW COLORS OF THE !PPLE LOGO AND EARLY SOFTWARE LIKE -AC0AINT A DRAWING PROGRAM PERFECT FOR DRUG INDUCED DOO DLING .OTHING LIKE IT EXISTED ON THE 0# PLATFORM DESPITE THE FACT THAT A LOT OF 7INDOWS PROGRAMMERSSOME NOW VERY RICH AND FAMOUSWERE ALSO DOPERS ACCORDING TO THE EDITOR
h7E ALL NOTICED THIS WHEN WE WERE COVERING THIS STUFF v HE SAID h!T 0# %XPO PEOPLE SMELL LIKE BOOZE !T -ACWORLD PEOPLE SMELL LIKE MARIJUANAv 4HE EDITOR SAID THERES EVEN A SPECIAL POT SMOK ING AREA AROUND THE BACK OF 3AN &RANCISCOS -OSCONE #ENTER THE LONGTIME VENUE OF -ACWORLD %XPO KNOWN AS hTHE OFFICEv h4EN OR PEOPLE ARE THERE ALL DAY LONG v THE EDITOR SAID h#%/S PROGRAMMERS AUTHORS 0EOPLE SAY @)M JUST GOING TO THE OFFICE FOR A COUPLE OF MINUTESv /NE EARLY !PPLE EMPLOYEE CONFIRMED THE EDITORS POT SMOKING CLAIMS AMONG !PPLE EMPLOYEES h) WAS THERE WE WERE ALL HIGH v SAID THE EMPLOYEE WHO ASKED NOT TO BE IDENTIFIED !NOTHER SOURCE MADE THE OUTRAGEOUS CLAIM THAT ONE OF !PPLES TEAM LEADERS WORKING ON -AC /3 3YSTEM PURCHASED A VIAL OF LIQUID ,3$ AND SHARED IT WITH HIS PROGRAMMERS TO HELP THEM hBREAK THROUGH CREATIVE BLOCKSv h4HE -AC PEOPLE WERE FOCUSED ON GETTING INTO THE HEADS OF NORMAL USERS v THE SOURCE SAID h;4HEY= USED PSYCHEDELICS TO BREAK DOWN THEIR OWN PRECONCEP TIONSv 4HE SOURCE SAID PSYCHEDELICS WERE TAKEN BY THE hTROOPS v AND FEW IF ANYONE IN MANAGEMENT KNEW ABOUT IT 4HE CLAIM COULDNT BE VERIFIED AND SHOULD BE TAKEN WITH A GRAIN OF SALT 4HE DRUG TAKING CLAIMS WERE STRONGLY DISPUTED BY *EF 2ASKIN THE hFATHERv OF THE -ACINTOSH h!S THE CREATOR OF THE -ACINTOSH PROJECT AND THE GUY WHO NAMED IT @-ACINTOSH AFTER HIS BELOVED -C)NTOSH APPLES ) CAN FIRMLY SAY THAT POT HAD NOTHING TO DO WITH IT v 2ASKIN WROTE IN AN EMAIL h5NLIKE OUR PREVIOUS PRESIDENT ) HAVE NEVER EVEN BROUGHT A REEFER TO LIP MUCH LESS INHALED IT ) ALSO DO NOT USE ALCOHOL TOBACCO OR ANY OTHER REC REATIONAL DRUGS AND NEVER HAVEv 2ASKIN SAID TO THE BEST OF HIS KNOWLEDGE THERE WAS NO POT SMOKING AT !PPLE BY THE -AC TEAM DURING HIS TENURE AND NO OTHER DRUG USE h) NEVER SAW 3TEVE *OBS OR 3TEVE 7OZNIAK USE POT v HE WROTE h7HAT PEOPLE DID AT HOME OR AFTER ) LEFT !PPLE IS OF COURSE BEYOND MY KNOWLEDGE BUT EVEN AT OUR SOCIAL OCCA SIONS DRUGS WERE NOT A PART OF THE SCENE 0IZZA YES 0UNS YES 0LAY YES 0OT NO ) EVEN PREFER MY APPLES UNFERMENTEDv
2ASKIN WAS BACKED UP BY $AVID "UNNELL THE FOUNDING EDITOR OF -ACWORLD MAGAZINE HTTPWWWMACWORLDCOM WHO SAW NO POT SMOKING AT !PPLE h) NEVER SAW ANY EVIDENCE OF THAT AMONG THE PEOPLE WHO CREATED THE -AC v HE SAID h!ND ) WAS THERE ) WAS INTIMATELY INVOLVED WITH THE -AC DEVELOPMENT TEAM ) HAD FREE ACCESS TO THE -AC BUILDING ) DONT RECALL SEEING ANY EVIDENCE OF PEOPLE SMOKING POT WHILE THEY WERE DEVELOPING THE MACHINEv "UNNELL CONCEDED THAT ANY POT SMOKING MAY HAVE BEEN WIT NESSED ONLY BY THOSE WHO WERE SYMPATHETIC TO IT h4HEY DIDNT INVITE ME v HE SAID h-AYBE ) WAS TOO STRAIGHTv !NOTHER FORMER !PPLE EMPLOYEE WHO REQUESTED ANONYMITY CONCURRED h)F THERE WAS A DRUG CULTURE AT !PPLE ) WOULD HAVE FOUND IT AND ) DIDNT v HE SAID -ARC #ANTER FOUNDER OF -ACRO-IND NOW -ACROMEDIA AND WELL CONNECTED IN THE -AC DEVELOPMENT COMMUNITY SAID OF COURSE THERE WAS DRUG USE AT !PPLEJUST LIKE THE REST OF THE 0# INDUSTRY THEN AND NOW #ANTER SAID DRUG USE CERTAINLY WASNT SANCTIONED AT THE WORKPLACE AND IS NO MORE WIDESPREAD AT !PPLE THAN ANY OTHER COMPANY OR INDUSTRY 4HERE WERE SOME WHO INDULGED BUT MOST DIDNT AT LEAST NOT AT WORK /VER THE YEARS #ANTER SAID HE HAS SEEN A LOT OF THE 0# INDUSTRYS MOGULS TOKING POT AT PARTIES INCLUDING THE INDUSTRYS TOP DOGS 0OT SMOKING IS AN INTEGRAL PART OF THE CULTURE OF .ORTHERN #ALIFORNIA )T IS THE STATES BIGGEST CRASH CROP 0OT IS PARTICULARLY PREVALENT IN THE HIGH TECH SECTOR ! SURVEY BY 5+ SOFTWARE PROVIDER 4ONGUE7AG OF TO YEAR OLDS REVEALED THAT ONE IN THREE MARIJUANA SMOKERS IS EMPLOYED IN THE HIGH TECH SECTOR A PROPORTION FAR HIGHER THAN FOR THE POPULATION AS A WHOLE h4ECH IS THE ONLY FIELD )VE KNOWN WHERE MARIJUANA IS ALMOST A SACRAMENT v SAID ONE SOURCE h4HE PSEUDO AUTISM IT INDUCES ALLOWS YOU TO FOCUS ON MIND NUMBING DETAIL FOR HOURS AT A TIMEv !LLAN ,UNDELL A JOURNALIST AT )NFO7ORLD AND 7EST #OAST EDI TOR OF "YTE -AGAZINE SAID EARLY -AC CULTURE WAS PERMEATED WITH POT h-OST RELIGIONS HAVE RITUALS v HE SAID h&OR THE FIRST -ACHEADS A POPULAR RITUAL WAS GETTING TOGETHER TO PASS A JOINT OFTEN AT -ACWORLD PARTIES -ANY PROGRAMMERS ) KNEW LOVED TO GET HIGH BEFORE WRITING CODE 4HIS SEEMED TO BE MORE THE NORM THAN THE EXCEPTION LEADING ME TO BELIEVE THAT SOFTWARE PRODUCTION IN 3ILICON 6ALLEY WOULD GRIND TO A HALT IT WASNT FOR GOOD SENSIMILLAv
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4HE -ACS GRAPHICAL USER INTERFACE REALLY APPEALED TO STONERS ,UNDELL SAID MUCH MORE SO THAN THE CRYPTIC CODES OF $/3 h)T MAKES IT POSSIBLE TO USE THE COMPUTER AT IN THE MORNING WHEN YOURE STONED v HE SAID h"UT ITS NOT JUST ABOUT GETTING HIGH )TS ABOUT DOING STUFF WHEN YOU GET THEREv
$OUGLAS 2USHKOFF AUTHOR OF NUMEROUS BOOKS ABOUT TECHNOL OGY AND CYBERSPACE IS ONE OF THE FEW WRITERS TO COMMENT ON THE CONNECTION BETWEEN -ACS AND POT h#ONCEIVED ON THE BONGWATER STAINED RUGS OF 2EED #OLLEGE DORM ROOMS THE !PPLE PERSONAL COMPUTER BENT OVER BACKWARDS TO BRING EVEN THE MOST STONED OF US INTO THE MIX v HE WROTE IN AN ONLINE COL UMN h)T IS NO COINCIDENCE THAT THE FIRST SHOTS OF THE COMPUTER REVOLUTION WERE FIRED FROM THE SAME "AY !REA THAT BROUGHT US (AIGHT !SHBURY IN THE S4HE VERY CONCEPTION OF THE ALMOST HALLUCINATORY REALM WE CALL @CYBERSPACE REQUIRED THE IMAGINA TIVE CAPACITIES OF PEOPLE WHO WERE FAMILIAR WITH NAVIGATING HALLUCINATORY HEADSPACE 4HIS IS WHY SO MANY 3ILICON 6ALLEY FIRMS ESCHEW THE EMPLOYEE DRUG TESTING OF THEIR COUNTERPARTS IN OTHER INDUSTRIES )F HIGH TECH COMPANIES WEEDED OUT WEED USERS THEYD HAVE FEW EMPLOYEES LEFTv
4HE I"ONG 'IVING NEW MEANING TO THE TERM hHIGHv TECH A COUPLE OF STON ERS HAVE TURNED AN OLD -ACINTOSH INTO A BONG !GAPORNIS AND 0ROZAC A PAIR OF YEAR OLD COMPUTER NERDS FROM !USTIN 4EXAS TRADED CHIPS FOR HITS WHEN THEY TRANSFORMED AN OLD ALL IN ONE
-AC INTO A DEVICE FOR SMOKING MARIJUANA h)T HAS A LILTING TOUCH OF DEATHLIKE INTOXICATION v SAID 0ROZAC h)TS TREATED US WELLv 4HE -AC BONG OR I"ONG IS MADE FROM A WATER FILLED BONG MOUNTED INSIDE AN OLD -AC 3% 4HE BOWL OF THE BONG PRO TRUDES FROM THE FRONT OF THE COMPUTER JUST BELOW THE SCREEN 4HE MOUTHPIECE STICKS OUT THE BACK h)T LOOKS LIKE ANY OTHER DINGY -AC v SAID 0ROZAC h"UT IT DOESNT DRAW AS MUCH SUSPI CION ;AS A NORMAL BONG= IF YOU DO HAVE TO TAKE IT OUTSIDE THE HOUSE 7E HAVENT TAKEN IT TO -ACWORLD BUT IT HAS BEEN TO A COUPLE OF COMPUTER SWAP MEETS 0EOPLE LIKE IT 4HEY LAUGH )T GETS THE USUAL @7OAH DUDE THATS CRAZY REACTION %VERYONE WANTS TO TRY ITv 4HE I"ONG DELIVERS A hKILLER HIT v ACCORDING TO THE PAIR !FTER SMOK ING THE I"ONG ONE EVENING 0ROZAC WROTE ABOUT THE EXPERIENCE AND POSTED IT ONLINE HTTPWWWANUSCOMTUCTUCHTML h-Y BONG BURNT BRIGHT v HE WROTE hELECTRIFIYING FRACTALS DANCING IN THE RAGING EMBERS SMOKE CURLING LIKE A HALO AROUND MY BOWED AND FATAL HEAD 4HE RESTLESSNESS OF A MILLENNIUMS SOLITUDE SOARED THROUGH MY RUSHING BLOOD THE ROAR OF BEING ALIVE SKIPPING LIKE A JUMPING SPARK THROUGH MY BRAINv 4HE I"ONG WAS INSPIRED BY THE -AC1UARIUM A FAMOUS MODIFI CATION OF !PPLES OLD ONE PIECE -ACINTOSH COMPUTERS THAT TURNS THEM INTO FISH TANKS h7E SAW THE -AC1UARIUM AND SAID ,ETS PUT A BONG INSIDE ONE INSTEAD v SAID !GAPORNIS h7E WERE PROBABLY STONEDv
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