The 2009-2014 World Outlook for Advertising for Social Media Web Sites

The 2009-2014 World Outlook for Advertising for Social Media Web Sites by Professor Philip M. Parker, Ph.D. Chaired Pro...

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The 2009-2014 World Outlook for Advertising for Social Media Web Sites

by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

The 2009-2014 World Outlook for Advertising for Social Media Web Sites

By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)

www.icongrouponline.com

© 2008 Icon Group International, Inc.

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COPYRIGHT NOTICE ISBN 0-497-83780-3

All of Icon Group International, Inc. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyright laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group International, Inc. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group International, Inc. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report.

IMPORTANT DISCLAIMER

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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.

About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.

Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.



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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.



Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7

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Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities

SUMMARY OF FINDINGS

2.1 3

Overview What is Latent Demand and the P.I.E.? The Methodology

The Worldwide Market Potential

AFRICA

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29

Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Djibouti Egypt Equatorial Guinea Ethiopia Gabon Ghana Guinea Guinea-Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali


1

1 1 2 4 5 6 6 7 7 7

9

9 11

11 12 13 14 14 15 16 16 17 18 18 19 20 21 21 22 23 23 24 25 26 26 27 28 28 29 30 30 31 © 2008 Icon Group International, Inc.

Contents

3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 4

Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe

ASIA & OCEANA

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18

Executive Summary American Samoa Australia Bangladesh Bhutan Brunei Burma Cambodia China Christmas Island Cook Islands Fiji French Polynesia Guam Hong Kong India Indonesia Japan


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32 32 33 34 34 35 36 37 37 38 39 39 40 41 41 42 43 43 44 45 46 47 47 48 49 50

50 51 52 53 54 54 55 56 56 57 58 58 59 60 60 61 62 63 © 2008 Icon Group International, Inc.

Contents

4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43 4.44 4.45 4.46 4.47 4.48 4.49 4.50 4.51 5

Kiribati Laos Macau Malaysia Maldives Marshall Islands Micronesia Federation Mongolia Nauru Nepal New Caledonia New Zealand Niue Norfolk Island North Korea Palau Papua New Guinea Philippines Seychelles Singapore Solomon Islands South Korea Sri Lanka Taiwan Thailand The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Vietnam Wallis and Futuna Western Samoa

EUROPE

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10

Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus


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64 64 65 66 67 67 68 69 69 70 71 71 72 73 73 74 75 75 76 77 77 78 79 79 80 81 82 82 83 84 84 85 86 87

87 88 89 90 91 92 93 94 95 95 © 2008 Icon Group International, Inc.

Contents

5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 6

Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland The Netherlands The United Kingdom Ukraine

LATIN AMERICA

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9

Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador


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96 97 98 98 99 100 101 102 103 104 105 105 106 107 108 109 109 110 111 111 112 113 114 115 116 117 117 118 119 120 121 122 123 124 125

125 126 127 128 129 130 131 132 132 © 2008 Icon Group International, Inc.

Contents

6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 7

NORTH AMERICA & THE CARIBBEAN

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26 8

El Salvador French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago

THE MIDDLE EAST

8.1

Executive Summary


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133 134 134 135 136 137 138 138 139 140 141 141 142 143 144

144 146 146 147 148 148 149 150 151 152 153 153 154 155 155 156 157 158 158 159 160 160 161 162 163 164 165

165 © 2008 Icon Group International, Inc.

Contents

8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 9

Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Palestine Qatar Saudi Arabia Syrian Arab Republic Tajikistan The United Arab Emirates Turkey Turkmenistan Uzbekistan Yemen

166 167 168 169 170 171 172 172 173 174 174 175 176 177 177 178 179 180 180 181 182 182 183

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions


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185

185 186


1 1.1

INTRODUCTION OVERVIEW

This study covers the world outlook for advertising for social media Web sites across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider shortterm cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for advertising for social media Web sites. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.

1.2

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value www.icongrouponline.com


Introduction

2

chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for advertising for social media Web sites is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for advertising for social media Web sites at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.

1.3

THE METHODOLOGY

In order to estimate the latent demand for advertising for social media Web sites on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the



Introduction

3

value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.

Latent Demand

B

A

Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) 1

For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).



Introduction

4

and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for advertising for social media Web sites across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for advertising for social media Web sites. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for advertising for social media Web sites. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just advertising for social media Web sites.

1.3.1

Step 1. Product Definition and Data Collection

Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets).



Introduction

5

The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “advertising for social media Web sites” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within advertising for social media Web sites falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific productmarket. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of advertising for social media Web sites as including all commonly understood services falling within this broad category, such as advertising for online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Companies participating in this industry include Facebook, Hi5, Myspace, Bebo, and LinkedIn. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.

1.3.2

Step 2. Filtering and Smoothing

Based on the aggregate view of advertising for social media Web sites as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a www.icongrouponline.com


Introduction

6

country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.

1.3.3

Step 3. Filling in Missing Values

In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2

1.3.4

Step 4. Varying Parameter, Non-linear Estimation

Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for advertising for social media Web sites is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain country-category combinations this will 2

This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com


Introduction

7

result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).

1.3.5

Step 5. Fixed-Parameter Linear Estimation

Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for advertising for social media Web sites is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand advertising for social media Web sites). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.

1.3.6

Step 6. Aggregation and Benchmarking

Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.

1.3.7

Step 7. Latent Demand Density: Allocating Across Cities

With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.



Introduction

8

Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.



9

2

SUMMARY OF FINDINGS

Based on the methodology described above, the latent demand for advertising for social media Web sites is estimated to be $12.3 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. North America & the Caribbean is the largest market with $3.4 billion or 27.62 percent, followed by Asia & Oceana with $3.8 billion or 30.58 percent, and then Europe with $3.1 billion or 25.32 percent of the world market. In essence, if firms target these top 3 regions, they cover come 83.52 percent of the global latent demand for advertising for social media Web sites.

2.1

THE WORLDWIDE MARKET POTENTIAL

Worldwide Market Potential for Advertising for Social Media Web Sites (US$ Million): 2009 Region

Latent Demand US$ Million

% of Globe

3,771 3,406 3,123 959 600 475 12,334

30.6 27.6 25.3 7.8 4.9 3.9 100.0

_________________________________________________________________________________________________________

Asia & Oceana North America & the Caribbean Europe Latin America Middle East Africa Total

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com

Worldwide Market Potential for Advertising for Social Media Web Sites (US$ Million): 2009

Europe North America & the Caribbean

Latin America Other Asia & Oceana



Summary of Findings

10

World Market for Advertising for Social Media Web Sites: 2004 - 2014 Year

World Market US$ Million

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3,825.75 4,153.99 4,511.91 5,316.66 8,638.15 12,333.79 15,740.19 18,961.82 21,938.41 23,991.27 26,035.64

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




11

3

AFRICA

3.1

EXECUTIVE SUMMARY Market Potential for Advertising for Social Media Web Sites in Africa (US$ Million): 2009

Country


% of Africa

85.15 79.33 53.96 48.89 22.86 20.24 15.33 14.37 14.12 10.55 10.22 7.98 7.23 5.91 5.75 5.71 4.82 4.39 3.75 3.65 3.65 3.50 3.28 3.18 2.91 33.79 474.53

17.94% 16.72% 11.37% 10.30% 4.82% 4.27% 3.23% 3.03% 2.98% 2.22% 2.15% 1.68% 1.52% 1.24% 1.21% 1.20% 1.02% 0.93% 0.79% 0.77% 0.77% 0.74% 0.69% 0.67% 0.61% 7.12% 100.00%

_________________________________________________________________________________________________________

South Africa Egypt Nigeria Algeria Morocco Sudan Angola Libya Tunisia Kenya Ethiopia Tanzania Cameroon Cote d'Ivoire Uganda Ghana Equatorial Guinea Botswana Senegal Madagascar Gabon Congo (formerly Zaire) Mozambique Burkina Faso Zambia Other Total

_________________________________________________________________________________________________________




Africa

12

Market Potential for Advertising for Social Media Web Sites in Africa (US$ Million): 2009 Nigeria

Algeria

Egypt

Other South Africa

The Market for Advertising for Social Media Web Sites in Africa: 2004 - 2014 Year

US$ Million

% of Globe

171.01 185.87 202.07 233.40 348.13 474.53 586.67 689.92 784.77 853.94 923.57

4.47 4.47 4.48 4.39 4.03 3.85 3.73 3.64 3.58 3.56 3.55

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________


3.2

ALGERIA Advertising for Social Media Web Sites (US$ Million): Algeria 2004 - 2014

Year

Algeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

18.36 19.81 21.37 24.45 36.09 48.89 60.07 70.16 79.24 85.56 91.81

10.74% 10.66% 10.57% 10.48% 10.37% 10.30% 10.24% 10.17% 10.10% 10.02% 9.94%

0.48% 0.48% 0.47% 0.46% 0.42% 0.40% 0.38% 0.37% 0.36% 0.36% 0.35%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

13

Algeria: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

144 270 372 490 719 744 746 793 863 864 871 916 952

17.68 7.38 5.17 3.59 2.14 2.01 1.99 1.80 1.53 1.51 1.49 1.35 1.26 48.89

36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00

3.73 1.56 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.30

0.14 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40

_________________________________________________________________________________________________________

Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total

_________________________________________________________________________________________________________


3.3

ANGOLA Advertising for Social Media Web Sites (US$ Million): Angola 2004 - 2014

Year

Angola

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.28 4.89 5.59 6.83 10.86 15.33 19.62 23.92 28.25 31.97 35.96

2.50% 2.63% 2.76% 2.93% 3.12% 3.23% 3.34% 3.47% 3.60% 3.74% 3.89%

0.11% 0.12% 0.12% 0.13% 0.13% 0.12% 0.12% 0.13% 0.13% 0.13% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Angola: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

194 1,106 1,136 1,352 1,362 1,482 1,558

12.03 0.87 0.82 0.51 0.49 0.34 0.26 15.33

78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00

2.54 0.18 0.17 0.11 0.10 0.07 0.06 3.23

0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total

_________________________________________________________________________________________________________




Africa

3.4

14

BENIN Advertising for Social Media Web Sites (US$ Million): Benin 2004 - 2014

Year

Benin

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.83 0.90 0.97 1.11 1.63 2.21 2.72 3.17 3.58 3.87 4.15

0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Benin: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

958 1,334 1,678 1,720 1,731

1.24 0.53 0.17 0.14 0.13 2.21

56.24 24.02 7.62 6.24 5.89 100.00

0.26 0.11 0.04 0.03 0.03 0.47

0.01 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Cotonou Porto-Novo Parakou Abomey Natitingou Total

_________________________________________________________________________________________________________


3.5

BOTSWANA Advertising for Social Media Web Sites (US$ Million): Botswana 2004 - 2014

Year

Botswana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.64 1.77 1.92 2.19 3.24 4.39 5.40 6.31 7.13 7.70 8.26

0.96% 0.95% 0.95% 0.94% 0.93% 0.93% 0.92% 0.91% 0.91% 0.90% 0.89%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

15

Botswana: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,181 1,222 1,265 1,302 1,464 1,486 1,506 1,670 1,716 1,725 1,748 1,780 1,807

0.75 0.68 0.63 0.57 0.36 0.33 0.31 0.18 0.14 0.13 0.12 0.10 0.09 4.39

17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00

0.16 0.14 0.13 0.12 0.08 0.07 0.07 0.04 0.03 0.03 0.03 0.02 0.02 0.93

0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total

_________________________________________________________________________________________________________


3.6

BURKINA FASO

Advertising for Social Media Web Sites (US$ Million): Burkina Faso 2004 - 2014 Year

Burkina Faso

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.21 1.30 1.40 1.60 2.35 3.18 3.90 4.54 5.12 5.52 5.91

0.71% 0.70% 0.69% 0.68% 0.67% 0.67% 0.66% 0.66% 0.65% 0.65% 0.64%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Burkina Faso: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

811 1,095 1,633 1,709 1,724 1,782

1.70 0.89 0.20 0.15 0.13 0.10 3.18

53.58 28.00 6.30 4.73 4.24 3.15 100.00

0.36 0.19 0.04 0.03 0.03 0.02 0.67

0.01 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total

_________________________________________________________________________________________________________




Africa

3.7

16

BURUNDI Advertising for Social Media Web Sites (US$ Million): Burundi 2004 - 2014

Year

Burundi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.43 0.46 0.50 0.58 0.86 1.17 1.44 1.69 1.91 2.07 2.23

0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Burundi: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,134 1,528 1,979 2,012 2,023

0.83 0.29 0.02 0.02 0.01 1.17

70.91 24.68 2.08 1.30 1.04 100.00

0.17 0.06 0.01 0.00 0.00 0.25

0.01 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bujumbura Gitega Bururi Rumonge Ngozi Total

_________________________________________________________________________________________________________


3.8

CAMEROON Advertising for Social Media Web Sites (US$ Million): Cameroon 2004 - 2014

Year

Cameroon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.82 3.02 3.24 3.67 5.37 7.23 8.84 10.26 11.52 12.36 13.17

1.65% 1.63% 1.60% 1.57% 1.54% 1.52% 1.51% 1.49% 1.47% 1.45% 1.43%

0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

17

Cameroon: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

516 715 1,483 1,498 1,510 1,590 1,685 1,713 1,746 1,785

3.37 2.15 0.34 0.32 0.31 0.23 0.16 0.14 0.12 0.10 7.23

46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00

0.71 0.45 0.07 0.07 0.06 0.05 0.03 0.03 0.03 0.02 1.52

0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total

_________________________________________________________________________________________________________


3.9

CAPE VERDE

Advertising for Social Media Web Sites (US$ Million): Cape Verde 2004 - 2014 Year

Cape Verde

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.24 0.26 0.29 0.33 0.50 0.68 0.84 1.00 1.14 1.24 1.35

0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Cape Verde: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,457 1,541 2,013 2,050 2,051

0.37 0.28 0.01 0.01 0.01 0.68

54.95 40.66 2.20 1.10 1.10 100.00

0.08 0.06 0.00 0.00 0.00 0.14

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total

_________________________________________________________________________________________________________




Africa

3.10

18

CENTRAL AFRICAN REPUBLIC

Advertising for Social Media Web Sites (US$ Million): Central African Republic 2004 - 2014 Year

Central African Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.21 0.23 0.25 0.28 0.42 0.56 0.69 0.80 0.90 0.97 1.04

0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%

0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Central African Republic: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,447 1,851 1,926 1,936 1,984 2,003

0.39 0.06 0.04 0.03 0.02 0.02 0.56

68.70 11.51 6.33 5.98 4.14 3.34 100.00

0.08 0.01 0.01 0.01 0.00 0.00 0.12

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bangui Berberati Bouar Bambari Bangassou Mbaiki Total

_________________________________________________________________________________________________________


3.11

CHAD Advertising for Social Media Web Sites (US$ Million): Chad 2004 - 2014

Year

Chad

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.25 1.31 1.37 1.51 2.14 2.83 3.40 3.87 4.26 4.47 4.67

0.73% 0.70% 0.68% 0.65% 0.61% 0.60% 0.58% 0.56% 0.54% 0.52% 0.51%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com


Africa

19

Chad: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

891 1,478 1,579 1,637 1,644 1,666 1,689 1,871 1,882

1.42 0.34 0.24 0.20 0.19 0.18 0.16 0.06 0.05 2.83

50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00

0.30 0.07 0.05 0.04 0.04 0.04 0.03 0.01 0.01 0.60

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total

_________________________________________________________________________________________________________


3.12

COMOROS

Advertising for Social Media Web Sites (US$ Million): Comoros 2004 - 2014 Year

Comoros

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.10 0.11 0.12 0.17 0.22 0.27 0.31 0.34 0.36 0.37

0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Comoros: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,762 1,843 1,944 2,010

0.11 0.07 0.03 0.02 0.22

48.84 30.23 13.95 6.98 100.00

0.02 0.01 0.01 0.00 0.05

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Moroni Mutsamudu Fomboni Mitsamiouli Total

_________________________________________________________________________________________________________




Africa

3.13

20

CONGO (FORMERLY ZAIRE)

Advertising for Social Media Web Sites (US$ Million): Congo (formerly Zaire) 2004 - 2014 Year

Congo (formerly Zaire)

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.23 1.34 1.47 1.71 2.56 3.50 4.34 5.12 5.85 6.38 6.93

0.72% 0.72% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.75% 0.75% 0.75%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Congo (formerly Zaire): Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

802 1,469 1,538 1,640 1,655 1,738 1,756 1,758 1,771 1,789 1,791 1,827

1.75 0.36 0.28 0.19 0.19 0.13 0.11 0.11 0.11 0.10 0.10 0.08 3.50

50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00

0.37 0.08 0.06 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.74

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total

_________________________________________________________________________________________________________




Africa

3.14

21

COTE D'IVOIRE

Advertising for Social Media Web Sites (US$ Million): Cote d'Ivoire 2004 - 2014 Year

Cote d'Ivoire

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.40 2.55 2.71 3.05 4.41 5.91 7.17 8.27 9.23 9.83 10.40

1.41% 1.37% 1.34% 1.31% 1.27% 1.24% 1.22% 1.20% 1.18% 1.15% 1.13%

0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Cote d'Ivoire: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

427 1,340 1,531 1,645 1,714 1,729 1,741 1,783

4.41 0.52 0.29 0.19 0.14 0.13 0.13 0.10 5.91

74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00

0.93 0.11 0.06 0.04 0.03 0.03 0.03 0.02 1.24

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total

_________________________________________________________________________________________________________


3.15

DJIBOUTI Advertising for Social Media Web Sites (US$ Million): Djibouti 2004 - 2014

Year

Djibouti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.13 0.14 0.15 0.17 0.25 0.34 0.42 0.48 0.54 0.58 0.62

0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

22

Djibouti: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,596 1,934 1,964 1,966 1,976

0.23 0.03 0.03 0.03 0.03 0.34

66.67 10.11 8.05 7.82 7.36 100.00

0.05 0.01 0.01 0.01 0.01 0.07

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total

_________________________________________________________________________________________________________


3.16

EGYPT Advertising for Social Media Web Sites (US$ Million): Egypt 2004 - 2014

Year

Egypt

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

27.70 30.31 33.16 38.57 57.96 79.33 98.48 116.31 132.85 145.17 157.66

16.20% 16.31% 16.41% 16.52% 16.65% 16.72% 16.79% 16.86% 16.93% 17.00% 17.07%

0.72% 0.73% 0.73% 0.73% 0.67% 0.64% 0.63% 0.61% 0.61% 0.61% 0.61%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Egypt: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

50 190 278 823 826 837 861 865 955 985 1,003 1,121

47.26 12.53 7.18 1.65 1.64 1.61 1.54 1.51 1.25 1.18 1.14 0.84 79.33

59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00

9.96 2.64 1.51 0.35 0.35 0.34 0.32 0.32 0.26 0.25 0.24 0.18 16.72

0.38 0.10 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.64

_________________________________________________________________________________________________________

Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total

_________________________________________________________________________________________________________




Africa

3.17

23

EQUATORIAL GUINEA

Advertising for Social Media Web Sites (US$ Million): Equatorial Guinea 2004 2014 Year

Equatorial Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.44 1.62 1.83 2.21 3.45 4.82 6.12 7.39 8.64 9.68 10.78

0.84% 0.87% 0.91% 0.94% 0.99% 1.02% 1.04% 1.07% 1.10% 1.13% 1.17%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Equatorial Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

691 1,020 1,127 1,277

2.28 1.10 0.84 0.61 4.82

47.24 22.83 17.32 12.60 100.00

0.48 0.23 0.18 0.13 1.02

0.02 0.01 0.01 0.00 0.04

_________________________________________________________________________________________________________

Malabo Bata Luba Mbini Total

_________________________________________________________________________________________________________


3.18

ETHIOPIA

Advertising for Social Media Web Sites (US$ Million): Ethiopia 2004 - 2014 Year

Ethiopia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.31 3.68 4.08 4.83 7.39 10.22 12.82 15.30 17.67 19.54 21.48

1.94% 1.98% 2.02% 2.07% 2.12% 2.15% 2.18% 2.22% 2.25% 2.29% 2.33%

0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

24

Ethiopia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

310 951 1,429 1,476 1,494 1,495 1,548 1,553 1,559 1,584 1,677

6.35 1.26 0.42 0.34 0.32 0.32 0.27 0.27 0.26 0.23 0.17 10.22

62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00

1.34 0.26 0.09 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.15

0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Addis Ababa Asmera Dire Dawa Gondar Dessye Nazret Jimma Harar Mekele Bahr Dar Debre Markos Total

_________________________________________________________________________________________________________


3.19

GABON Advertising for Social Media Web Sites (US$ Million): Gabon 2004 - 2014

Year

Gabon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.38 1.48 1.60 1.83 2.70 3.65 4.48 5.24 5.91 6.38 6.84

0.80% 0.80% 0.79% 0.78% 0.77% 0.77% 0.76% 0.76% 0.75% 0.75% 0.74%

0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Gabon: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

704 1,053 1,694 1,784 1,797 1,808

2.19 1.02 0.16 0.10 0.09 0.09 3.65

60.07 27.99 4.27 2.73 2.56 2.39 100.00

0.46 0.22 0.03 0.02 0.02 0.02 0.77

0.02 0.01 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total

_________________________________________________________________________________________________________




Africa

3.20

25

GHANA Advertising for Social Media Web Sites (US$ Million): Ghana 2004 - 2014

Year

Ghana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.05 2.23 2.43 2.81 4.19 5.71 7.07 8.31 9.45 10.28 11.11

1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Ghana: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

605 1,000 1,411 1,491 1,508 1,668 1,669 1,755 1,757 1,793

2.82 1.14 0.45 0.32 0.31 0.18 0.18 0.12 0.11 0.09 5.71

49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00

0.59 0.24 0.09 0.07 0.07 0.04 0.04 0.02 0.02 0.02 1.20

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total

_________________________________________________________________________________________________________




Africa

3.21

26

GUINEA Advertising for Social Media Web Sites (US$ Million): Guinea 2004 - 2014

Year

Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.72 0.76 0.81 0.91 1.31 1.75 2.12 2.45 2.73 2.90 3.07

0.42% 0.41% 0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.35% 0.34% 0.33%

0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

896 1,667 1,733 1,897

1.40 0.18 0.13 0.05 1.75

79.93 10.09 7.37 2.61 100.00

0.29 0.04 0.03 0.01 0.37

0.01 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Conakry Kankan Labe Nzerekore Total

_________________________________________________________________________________________________________


3.22

GUINEA-BISSAU

Advertising for Social Media Web Sites (US$ Million): Guinea-Bissau 2004 - 2014 Year

Guinea-Bissau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.28 0.30

0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

27

Guinea-Bissau: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,745 2,021 2,044 2,059 2,060 2,061 2,068

0.12 0.01 0.01 0.00 0.00 0.00 0.00 0.16

75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Bissau Bafata Gabu Mansoa Catio Cantchungo Farim Total

_________________________________________________________________________________________________________


3.23

KENYA Advertising for Social Media Web Sites (US$ Million): Kenya 2004 - 2014

Year

Kenya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.78 4.11 4.48 5.18 7.74 10.55 13.05 15.36 17.47 19.01 20.56

2.21% 2.21% 2.22% 2.22% 2.22% 2.22% 2.22% 2.23% 2.23% 2.23% 2.23%

0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Kenya: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

334 693 1,097 1,323 1,499 1,604 1,643 1,832 1,837 1,853 1,863

5.86 2.26 0.89 0.54 0.32 0.22 0.19 0.08 0.07 0.06 0.06 10.55

55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00

1.23 0.48 0.19 0.11 0.07 0.05 0.04 0.02 0.02 0.01 0.01 2.22

0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total

_________________________________________________________________________________________________________




Africa

3.24

28

LESOTHO Advertising for Social Media Web Sites (US$ Million): Lesotho 2004 - 2014

Year

Lesotho

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.21 0.23 0.24 0.28 0.41 0.56 0.69 0.81 0.91 0.99 1.06

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11%

0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Lesotho: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,378 1,929 1,969 1,989

0.48 0.04 0.03 0.02 0.56

85.16 6.25 4.69 3.91 100.00

0.10 0.01 0.01 0.00 0.12

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Maseru Teyateyaneng Leribe Mafeteng Total

_________________________________________________________________________________________________________


3.25

LIBERIA Advertising for Social Media Web Sites (US$ Million): Liberia 2004 - 2014

Year

Liberia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.10 0.11 0.13 0.20 0.28 0.35 0.41 0.47 0.52 0.57

0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

29

Liberia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,606 1,935 2,022 2,049 2,055

0.22 0.03 0.01 0.01 0.01 0.28

78.41 12.18 4.43 2.77 2.21 100.00

0.05 0.01 0.00 0.00 0.00 0.06

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Monrovia Harbel Buchanan Tubmanburg Harper Total

_________________________________________________________________________________________________________


3.26

LIBYA Advertising for Social Media Web Sites (US$ Million): Libya 2004 - 2014

Year

Libya

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.28 5.72 6.20 7.13 10.57 14.37 17.71 20.76 23.53 25.50 27.46

3.09% 3.08% 3.07% 3.05% 3.04% 3.03% 3.02% 3.01% 3.00% 2.99% 2.97%

0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Libya: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

273 464 1,046 1,197 1,546 1,557 1,566 1,574 1,582 1,607

7.31 3.80 1.04 0.72 0.27 0.26 0.26 0.25 0.24 0.21 14.37

50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00

1.54 0.80 0.22 0.15 0.06 0.06 0.05 0.05 0.05 0.04 3.03

0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total

_________________________________________________________________________________________________________




Africa

3.27

30

MADAGASCAR

Advertising for Social Media Web Sites (US$ Million): Madagascar 2004 - 2014 Year

Madagascar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.31 1.42 1.55 1.79 2.68 3.65 4.52 5.31 6.05 6.58 7.12

0.76% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Madagascar: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

734 1,439 1,492 1,493 1,587 1,671 1,700

2.05 0.40 0.32 0.32 0.23 0.17 0.15 3.65

56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00

0.43 0.09 0.07 0.07 0.05 0.04 0.03 0.77

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Antananarivo Toamasina Mahajanga Fianarantsoa Antsirabe Toliara Antsiranana Total

_________________________________________________________________________________________________________


3.28

MALAWI Advertising for Social Media Web Sites (US$ Million): Malawi 2004 - 2014

Year

Malawi

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.70 0.76 0.82 0.94 1.41 1.91 2.36 2.77 3.14 3.41 3.68

0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

31

Malawi: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,077 1,346 1,550 1,744 1,948 1,971

0.95 0.52 0.27 0.12 0.03 0.03 1.91

49.45 26.99 14.11 6.50 1.60 1.35 100.00

0.20 0.11 0.06 0.03 0.01 0.01 0.40

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total

_________________________________________________________________________________________________________


3.29

MALI Advertising for Social Media Web Sites (US$ Million): Mali 2004 - 2014

Year

Mali

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.98 1.05 1.13 1.29 1.90 2.58 3.16 3.69 4.16 4.48 4.80

0.57% 0.57% 0.56% 0.55% 0.55% 0.54% 0.54% 0.53% 0.53% 0.53% 0.52%

0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Mali: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

780 1,659 1,704 1,726 1,739 1,806 1,865

1.83 0.18 0.15 0.13 0.13 0.09 0.06 2.58

71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00

0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.54

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total

_________________________________________________________________________________________________________




Africa

3.30

32

MAURITANIA

Advertising for Social Media Web Sites (US$ Million): Mauritania 2004 - 2014 Year

Mauritania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.43 0.45 0.48 0.54 0.78 1.04 1.27 1.46 1.63 1.73 1.83

0.25% 0.24% 0.24% 0.23% 0.22% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Mauritania: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,105 1,916 1,920 1,955 1,960 1,961 2,001

0.87 0.04 0.04 0.03 0.03 0.03 0.02 1.04

82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00

0.18 0.01 0.01 0.01 0.01 0.01 0.00 0.22

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Nouakchott Nouadhibou Kaedi Zouerate Atar Rosso Kiffa Total

_________________________________________________________________________________________________________


3.31

MAURITIUS

Advertising for Social Media Web Sites (US$ Million): Mauritius 2004 - 2014 Year

Mauritius

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.99 1.08 1.17 1.35 2.00 2.72 3.35 3.94 4.46 4.84 5.22

0.58% 0.58% 0.58% 0.58% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57% 0.57%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

33

Mauritius: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,089 1,278 1,425 1,426 1,468

0.91 0.61 0.42 0.42 0.36 2.72

33.33 22.30 15.59 15.59 13.19 100.00

0.19 0.13 0.09 0.09 0.08 0.57

0.01 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total

_________________________________________________________________________________________________________


3.32

MOROCCO

Advertising for Social Media Web Sites (US$ Million): Morocco 2004 - 2014 Year

Morocco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.20 9.79 10.43 11.75 17.04 22.86 27.81 32.14 35.90 38.32 40.63

5.38% 5.27% 5.16% 5.03% 4.90% 4.82% 4.74% 4.66% 4.57% 4.49% 4.40%

0.24% 0.24% 0.23% 0.22% 0.20% 0.19% 0.18% 0.17% 0.16% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Morocco: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

350 613 654 787 804 833 853 860 907 912 1,065

5.63 2.76 2.50 1.81 1.74 1.62 1.55 1.54 1.37 1.36 0.99 22.86

24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00

1.19 0.58 0.53 0.38 0.37 0.34 0.33 0.32 0.29 0.29 0.21 4.82

0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19

_________________________________________________________________________________________________________

Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total

_________________________________________________________________________________________________________




Africa

3.33

34

MOZAMBIQUE

Advertising for Social Media Web Sites (US$ Million): Mozambique 2004 - 2014 Year

Mozambique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.13 1.24 1.36 1.59 2.39 3.28 4.07 4.82 5.51 6.03 6.55

0.66% 0.67% 0.67% 0.68% 0.69% 0.69% 0.69% 0.70% 0.70% 0.71% 0.71%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Mozambique: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

747 1,321 1,463 1,646 1,814 1,889 1,890

1.99 0.54 0.37 0.19 0.09 0.05 0.05 3.28

60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00

0.42 0.11 0.08 0.04 0.02 0.01 0.01 0.69

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Maputo Beira Nampula Nacala Machaze Chibuto Mandie Total

_________________________________________________________________________________________________________


3.34

NAMIBIA

Advertising for Social Media Web Sites (US$ Million): Namibia 2004 - 2014 Year

Namibia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.73 0.79 0.85 0.97 1.43 1.94 2.38 2.78 3.14 3.39 3.63

0.43% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

35

Namibia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

906 1,699 1,730 1,766 1,792 1,822

1.37 0.15 0.13 0.11 0.10 0.08 1.94

70.55 7.98 6.75 5.52 4.91 4.29 100.00

0.29 0.03 0.03 0.02 0.02 0.02 0.41

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total

_________________________________________________________________________________________________________


3.35

NIGER Advertising for Social Media Web Sites (US$ Million): Niger 2004 - 2014

Year

Niger

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.62 0.66 0.72 0.82 1.21 1.64 2.01 2.34 2.65 2.86 3.06

0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Niger: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,056 1,609 1,681 1,767 1,840 1,906 1,959

1.01 0.21 0.17 0.11 0.07 0.04 0.03 1.64

61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00

0.21 0.04 0.03 0.02 0.01 0.01 0.01 0.34

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total

_________________________________________________________________________________________________________




Africa

3.36

36

NIGERIA Advertising for Social Media Web Sites (US$ Million): Nigeria 2004 - 2014

Year

Nigeria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.32 21.04 22.91 26.49 39.56 53.96 66.75 78.53 89.35 97.23 105.16

11.30% 11.32% 11.34% 11.35% 11.36% 11.37% 11.38% 11.38% 11.39% 11.39% 11.39%

0.51% 0.51% 0.51% 0.50% 0.46% 0.44% 0.42% 0.41% 0.41% 0.41% 0.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Nigeria: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

228 239 424 449 586 591 641 655 685 686 695 726 765 786 898

9.21 8.68 4.43 4.09 2.90 2.89 2.59 2.48 2.30 2.30 2.26 2.08 1.92 1.81 1.40 2.64 53.96

17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00

1.94 1.83 0.93 0.86 0.61 0.61 0.55 0.52 0.48 0.48 0.48 0.44 0.40 0.38 0.29 0.56 11.37

0.07 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.02 0.44

_________________________________________________________________________________________________________

Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Ilesha Zaria Onitsha Kaduna Enugu Aba Benin City Others Total

_________________________________________________________________________________________________________




Africa

3.37

37

REPUBLIC OF CONGO

Advertising for Social Media Web Sites (US$ Million): Republic of Congo 2004 2014 Year

Republic of Congo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.00 1.06 1.14 1.29 1.87 2.52 3.08 3.57 4.00 4.28 4.55

0.58% 0.57% 0.56% 0.55% 0.54% 0.53% 0.52% 0.52% 0.51% 0.50% 0.49%

0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Republic of Congo: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

876 1,189 1,795 1,802 1,856 1,911 1,954

1.47 0.74 0.09 0.09 0.06 0.04 0.03 2.52

58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00

0.31 0.15 0.02 0.02 0.01 0.01 0.01 0.53

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total

_________________________________________________________________________________________________________


3.38

REUNION Advertising for Social Media Web Sites (US$ Million): Reunion 2004 - 2014

Year

Reunion

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.34 0.36 0.39 0.44 0.64 0.86 1.05 1.22 1.37 1.47 1.57

0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

38

Reunion: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,535 1,680 1,722 1,759 1,812 1,834

0.28 0.17 0.14 0.11 0.09 0.08 0.86

32.61 19.41 15.90 12.94 9.97 9.16 100.00

0.06 0.04 0.03 0.02 0.02 0.02 0.18

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total

_________________________________________________________________________________________________________


3.39

RWANDA Advertising for Social Media Web Sites (US$ Million): Rwanda 2004 - 2014

Year

Rwanda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.57 0.62 0.67 0.77 1.15 1.57 1.94 2.28 2.59 2.81 3.04

0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Rwanda: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,023 1,703 1,760 1,821 1,839 1,868

1.09 0.15 0.11 0.08 0.07 0.06 1.57

69.78 9.78 7.11 5.33 4.44 3.56 100.00

0.23 0.03 0.02 0.02 0.01 0.01 0.33

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total

_________________________________________________________________________________________________________




Africa

3.40

39

SAO TOME E PRINCIPE

Advertising for Social Media Web Sites (US$ Million): Sao Tome E Principe 2004 2014 Year

Sao Tome E Principe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.02 0.02 0.02 0.02 0.04 0.05 0.06 0.07 0.08 0.09 0.10

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Sao Tome E Principe: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,883 2,075

0.05 0.00 0.05

97.22 2.78 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Sao Tome Santo Antonio Total

_________________________________________________________________________________________________________


3.41

SENEGAL Advertising for Social Media Web Sites (US$ Million): Senegal 2004 - 2014

Year

Senegal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.40 1.51 1.63 1.87 2.77 3.75 4.61 5.39 6.09 6.59 7.07

0.82% 0.81% 0.81% 0.80% 0.79% 0.79% 0.79% 0.78% 0.78% 0.77% 0.77%

0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

40

Senegal: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

626 1,515 1,563 1,618 1,649 1,768

2.69 0.30 0.26 0.21 0.19 0.11 3.75

71.64 8.09 6.84 5.55 5.03 2.85 100.00

0.57 0.06 0.05 0.04 0.04 0.02 0.79

0.02 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total

_________________________________________________________________________________________________________


3.42

SIERRA LEONE

Advertising for Social Media Web Sites (US$ Million): Sierra Leone 2004 - 2014 Year

Sierra Leone

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.32 0.35 0.38 0.44 0.66 0.90 1.11 1.31 1.49 1.63 1.76

0.18% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Sierra Leone: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,158 1,902 1,990 1,998 2,032 2,033

0.79 0.04 0.02 0.02 0.01 0.01 0.90

88.18 4.88 2.44 2.25 1.13 1.13 100.00

0.17 0.01 0.00 0.00 0.00 0.00 0.19

0.01 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Freetown Bo Kenema Makeni Bonthe Port Loko Total

_________________________________________________________________________________________________________




Africa

3.43

41

SOMALIA Advertising for Social Media Web Sites (US$ Million): Somalia 2004 - 2014

Year

Somalia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.40 0.43 0.45 0.51 0.75 1.01 1.23 1.42 1.59 1.70 1.81

0.23% 0.23% 0.23% 0.22% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Somalia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,421 1,672 1,734 1,735 1,813 1,950 1,973 2,056

0.43 0.17 0.13 0.13 0.09 0.03 0.03 0.01 1.01

42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00

0.09 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.21

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total

_________________________________________________________________________________________________________


3.44

SOUTH AFRICA

Advertising for Social Media Web Sites (US$ Million): South Africa 2004 - 2014 Year

South Africa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

31.63 34.19 36.96 42.41 62.75 85.15 104.78 122.60 138.71 150.06 161.31

18.49% 18.39% 18.29% 18.17% 18.03% 17.94% 17.86% 17.77% 17.67% 17.57% 17.47%

0.83% 0.82% 0.82% 0.80% 0.73% 0.69% 0.67% 0.65% 0.63% 0.63% 0.62%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

42

South Africa: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

106 123 125 330 771 857 875 1,032 1,133 1,146 1,180 1,330

26.79 22.36 21.20 5.90 1.88 1.55 1.47 1.08 0.83 0.81 0.75 0.53 85.15

31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00

5.64 4.71 4.47 1.24 0.40 0.33 0.31 0.23 0.17 0.17 0.16 0.11 17.94

0.22 0.18 0.17 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.69

_________________________________________________________________________________________________________

Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total

_________________________________________________________________________________________________________


3.45

SUDAN Advertising for Social Media Web Sites (US$ Million): Sudan 2004 - 2014

Year

Sudan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.02 6.80 7.67 9.25 14.47 20.24 25.68 31.04 36.32 40.70 45.34

3.52% 3.66% 3.80% 3.96% 4.16% 4.27% 4.38% 4.50% 4.63% 4.77% 4.91%

0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Sudan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

322 362 656 832 842 986 1,001 1,184

6.05 5.43 2.48 1.62 1.60 1.18 1.14 0.74 20.24

29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00

1.27 1.15 0.52 0.34 0.34 0.25 0.24 0.16 4.27

0.05 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.16

_________________________________________________________________________________________________________

Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total

_________________________________________________________________________________________________________




Africa

3.46

43

SWAZILAND

Advertising for Social Media Web Sites (US$ Million): Swaziland 2004 - 2014 Year

Swaziland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.40 0.42 0.45 0.50 0.73 0.97 1.18 1.36 1.52 1.62 1.71

0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Swaziland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,403 1,610 1,752 1,828 1,893 1,927 1,981

0.46 0.21 0.12 0.08 0.05 0.04 0.02 0.97

46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00

0.10 0.04 0.02 0.02 0.01 0.01 0.00 0.21

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total

_________________________________________________________________________________________________________


3.47

TANZANIA

Advertising for Social Media Web Sites (US$ Million): Tanzania 2004 - 2014 Year

Tanzania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.81 3.07 3.35 3.89 5.84 7.98 9.89 11.67 13.31 14.53 15.75

1.64% 1.65% 1.66% 1.67% 1.68% 1.68% 1.69% 1.69% 1.70% 1.70% 1.71%

0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

44

Tanzania: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

413 1,237 1,242 1,272 1,400 1,443 1,488 1,544

4.59 0.66 0.66 0.61 0.46 0.40 0.33 0.27 7.98

57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00

0.97 0.14 0.14 0.13 0.10 0.08 0.07 0.06 1.68

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total

_________________________________________________________________________________________________________


3.48

THE GAMBIA

Advertising for Social Media Web Sites (US$ Million): The Gambia 2004 - 2014 Year

The Gambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.09 0.09 0.10 0.12 0.18 0.25 0.30 0.36 0.41 0.45 0.49

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The Gambia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,753 1,881 1,986 1,992 2,024 2,042 2,043 2,070 2,071

0.12 0.05 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.25

47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Basse Santa Su Georgetown Total

_________________________________________________________________________________________________________




Africa

3.49

45

TOGO Advertising for Social Media Web Sites (US$ Million): Togo 2004 - 2014

Year

Togo

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.37 0.39 0.42 0.47 0.69 0.93 1.13 1.31 1.46 1.56 1.66

0.22% 0.21% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Togo: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,274 1,831 1,874 1,898 1,918 1,958 1,982 1,991 2,008 2,039

0.61 0.08 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.93

66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00

0.13 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.19

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total

_________________________________________________________________________________________________________




Africa

3.50

46

TUNISIA Advertising for Social Media Web Sites (US$ Million): Tunisia 2004 - 2014

Year

Tunisia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.06 5.51 6.00 6.93 10.35 14.12 17.47 20.55 23.39 25.45 27.52

2.96% 2.96% 2.97% 2.97% 2.97% 2.98% 2.98% 2.98% 2.98% 2.98% 2.98%

0.13% 0.13% 0.13% 0.13% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Tunisia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,295

5.67 2.20 0.94 0.90 0.87 0.87 0.80 0.68 0.59 0.58 14.12

40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00

1.20 0.46 0.20 0.19 0.18 0.18 0.17 0.14 0.12 0.12 2.98

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11

_________________________________________________________________________________________________________

Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total

_________________________________________________________________________________________________________




Africa

3.51

47

UGANDA Advertising for Social Media Web Sites (US$ Million): Uganda 2004 - 2014

Year

Uganda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.08 2.26 2.45 2.83 4.22 5.75 7.11 8.35 9.49 10.31 11.14

1.22% 1.22% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21% 1.21%

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Uganda: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

451 1,385 1,562 1,571 1,627 1,656 1,691 1,692

4.07 0.47 0.26 0.25 0.20 0.19 0.16 0.16 5.75

70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00

0.86 0.10 0.05 0.05 0.04 0.04 0.03 0.03 1.21

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo Total

_________________________________________________________________________________________________________


3.52

WESTERN SAHARA

Advertising for Social Media Web Sites (US$ Million): Western Sahara 2004 - 2014 Year

Western Sahara

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.03

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Africa

48

Western Sahara: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,028 2,073 2,074

0.01 0.00 0.00 0.01

72.31 13.85 13.85 100.00

0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Laayoune Dakhla Semara Total

_________________________________________________________________________________________________________


3.53

ZAMBIA Advertising for Social Media Web Sites (US$ Million): Zambia 2004 - 2014

Year

Zambia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.05 1.14 1.24 1.43 2.14 2.91 3.60 4.23 4.80 5.22 5.64

0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61% 0.61%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Zambia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,093 1,368 1,404 1,620 1,622 1,632 1,673 1,779 1,788 1,817

0.90 0.49 0.46 0.21 0.21 0.20 0.17 0.10 0.10 0.08 2.91

30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00

0.19 0.10 0.10 0.04 0.04 0.04 0.04 0.02 0.02 0.02 0.61

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total

_________________________________________________________________________________________________________




Africa

3.54

49

ZIMBABWE

Advertising for Social Media Web Sites (US$ Million): Zimbabwe 2004 - 2014 Year

Zimbabwe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.49 0.51 0.54 0.59 0.83 1.10 1.31 1.49 1.63 1.71 1.78

0.29% 0.28% 0.26% 0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.20% 0.19%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Zimbabwe: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,413 1,542 1,732 1,880 1,899 1,945 1,956 1,975 1,999 2,005 2,006 2,011

0.44 0.28 0.13 0.05 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 1.10

40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00

0.09 0.06 0.03 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.23

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total

_________________________________________________________________________________________________________




50

4

ASIA & OCEANA

4.1

EXECUTIVE SUMMARY

Market Potential for Advertising for Social Media Web Sites in Asia & Oceana (US$ Million): 2009 Country


% of Asia & Oceana

1,315.12 794.48 547.41 219.52 154.65 139.08 125.91 94.49 65.35 54.93 53.60 41.08 40.96 38.25 20.34 16.63 15.21 7.11 5.53 4.77 3.00 2.37 2.31 1.71 1.57 5.80 3,771.18

34.87% 21.07% 14.52% 5.82% 4.10% 3.69% 3.34% 2.51% 1.73% 1.46% 1.42% 1.09% 1.09% 1.01% 0.54% 0.44% 0.40% 0.19% 0.15% 0.13% 0.08% 0.06% 0.06% 0.05% 0.04% 0.15% 100.00%

_________________________________________________________________________________________________________

China Japan India South Korea Indonesia Australia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh New Zealand Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Other Total

_________________________________________________________________________________________________________




Asia & Oceana

51

Market Potential for Advertising for Social Media Web Sites in Asia & Oceana (US$ Million): 2009 India Japan

South Korea

Other China

The Market for Advertising for Social Media Web Sites in Asia & Oceana: 2004 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,322.13 1,444.18 1,578.16 1,834.11 2,755.49 3,771.18 4,681.85 5,530.80 6,321.15 6,913.47 7,516.75

34.56 34.77 34.98 34.50 31.90 30.58 29.74 29.17 28.81 28.82 28.87

_________________________________________________________________________________________________________


4.2

AMERICAN SAMOA

Advertising for Social Media Web Sites (US$ Million): American Samoa 2004 - 2014 Year

American Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.04 0.04 0.04 0.05 0.07 0.09 0.11 0.13 0.15 0.16 0.17

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

52

American Samoa: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,947 1,996 1,997 2,030 2,031

0.03 0.02 0.02 0.01 0.01 0.09

33.33 22.22 22.22 11.11 11.11 100.00

0.00 0.00 0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Pago Pago Leone Fagatogo Utulei Vaitogi Total

_________________________________________________________________________________________________________


4.3

AUSTRALIA Advertising for Social Media Web Sites (US$ Million): Australia 2004 - 2014

Year

Australia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

53.12 57.11 61.41 70.03 102.90 139.08 170.47 198.61 223.72 240.91 257.78

4.02% 3.95% 3.89% 3.82% 3.73% 3.69% 3.64% 3.59% 3.54% 3.48% 3.43%

1.39% 1.37% 1.36% 1.32% 1.19% 1.13% 1.08% 1.05% 1.02% 1.00% 0.99%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Australia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

61 62 111 184 301 429 727 728 889 1,055 1,085 1,171 1,224

40.77 40.22 25.40 12.81 6.53 4.39 2.08 2.07 1.44 1.01 0.92 0.77 0.68 139.08

29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00

1.08 1.07 0.67 0.34 0.17 0.12 0.06 0.05 0.04 0.03 0.02 0.02 0.02 3.69

0.33 0.33 0.21 0.10 0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.13

_________________________________________________________________________________________________________

Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total

_________________________________________________________________________________________________________




Asia & Oceana

4.4

53

BANGLADESH

Advertising for Social Media Web Sites (US$ Million): Bangladesh 2004 - 2014 Year

Bangladesh

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.81 15.01 16.32 18.84 28.07 38.25 47.25 55.52 63.09 68.57 74.05

1.04% 1.04% 1.03% 1.03% 1.02% 1.01% 1.01% 1.00% 1.00% 0.99% 0.99%

0.36% 0.36% 0.36% 0.35% 0.33% 0.31% 0.30% 0.29% 0.29% 0.29% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bangladesh: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

161 298 432 781 808 936 959 989 1,004 1,048 1,057 1,113

15.98 6.62 4.36 1.83 1.72 1.29 1.24 1.17 1.13 1.03 1.01 0.86 38.25

41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00

0.42 0.18 0.12 0.05 0.05 0.03 0.03 0.03 0.03 0.03 0.03 0.02 1.01

0.13 0.05 0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.31

_________________________________________________________________________________________________________

Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total

_________________________________________________________________________________________________________




Asia & Oceana

4.5

54

BHUTAN Advertising for Social Media Web Sites (US$ Million): Bhutan 2004 - 2014

Year

Bhutan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.22 0.24 0.26 0.31 0.47 0.65 0.81 0.96 1.11 1.22 1.33

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bhutan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,683 1,695 1,770 1,804 1,830 1,977 1,978

0.16 0.16 0.11 0.09 0.08 0.02 0.02 0.65

25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Thimphu Taga Dzong Punakha Bumthang Phuntsholing Tongsa Dzong Paro Total

_________________________________________________________________________________________________________


4.6

BRUNEI Advertising for Social Media Web Sites (US$ Million): Brunei 2004 - 2014

Year

Brunei

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.72 0.76 0.80 0.89 1.28 1.71 2.06 2.37 2.63 2.78 2.92

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

55

Brunei: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,081 1,419 1,481

0.94 0.43 0.34 1.71

54.74 25.26 20.00 100.00

0.02 0.01 0.01 0.05

0.01 0.00 0.00 0.01

_________________________________________________________________________________________________________

Bandar Seri Begawan Seria Kuala Belait Total

_________________________________________________________________________________________________________


4.7

BURMA Advertising for Social Media Web Sites (US$ Million): Burma 2004 - 2014

Year

Burma

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.09 6.60 7.16 8.24 12.23 16.63 20.50 24.04 27.26 29.56 31.85

0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.44% 0.43% 0.43% 0.43% 0.42%

0.16% 0.16% 0.16% 0.15% 0.14% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Burma: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

208 679 1,074 1,246 1,266 1,386 1,387 1,392

10.68 2.31 0.96 0.65 0.63 0.47 0.47 0.46 16.63

64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00

0.28 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.44

0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total

_________________________________________________________________________________________________________




Asia & Oceana

4.8

56

CAMBODIA Advertising for Social Media Web Sites (US$ Million): Cambodia 2004 - 2014

Year

Cambodia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.58 1.75 1.93 2.27 3.46 4.77 5.97 7.11 8.18 9.02 9.88

0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Cambodia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

471 1,041

3.72 1.06 4.77

77.88 22.12 100.00

0.10 0.03 0.13

0.03 0.01 0.04

_________________________________________________________________________________________________________

Bhnom Penh Kompong Cham Total

_________________________________________________________________________________________________________


4.9

CHINA Advertising for Social Media Web Sites (US$ Million): China 2004 - 2014

Year

China

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

407.38 456.20 510.86 610.27 945.16 1,315.12 1,659.74 1,994.64 2,319.83 2,583.44 2,859.86

30.81% 31.59% 32.37% 33.27% 34.30% 34.87% 35.45% 36.06% 36.70% 37.37% 38.05%

10.65% 10.98% 11.32% 11.48% 10.94% 10.66% 10.54% 10.52% 10.57% 10.77% 10.98%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

57

China: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

5 6 10 12 13 16 31 32 33 35 40 42 44 47 77

188.31 156.93 132.81 121.16 111.50 96.46 63.63 63.10 62.82 58.28 53.50 51.13 50.65 48.19 33.45 23.18 1315.12

14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00

4.99 4.16 3.52 3.21 2.96 2.56 1.69 1.67 1.67 1.55 1.42 1.36 1.34 1.28 0.89 0.61 34.87

1.53 1.27 1.08 0.98 0.90 0.78 0.52 0.51 0.51 0.47 0.43 0.41 0.41 0.39 0.27 0.19 10.66

_________________________________________________________________________________________________________

Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total

_________________________________________________________________________________________________________


4.10

CHRISTMAS ISLAND

Advertising for Social Media Web Sites (US$ Million): Christmas Island 2004 - 2014 Year

Christmas Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.01 0.01

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Christmas Island: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,052

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

The Settlement Total

_________________________________________________________________________________________________________




Asia & Oceana

4.11

58

COOK ISLANDS

Advertising for Social Media Web Sites (US$ Million): Cook Islands 2004 - 2014 Year

Cook Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.02 0.02 0.02 0.03 0.04 0.05 0.05 0.05 0.06

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Cook Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,939

0.03 0.03

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Avarua Total

_________________________________________________________________________________________________________


4.12

FIJI Advertising for Social Media Web Sites (US$ Million): Fiji 2004 - 2014

Year

Fiji

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.35 0.38 0.41 0.46 0.68 0.92 1.13 1.31 1.48 1.59 1.70

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

59

Fiji: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

Suva Nadi

1,124 1,820

0.84 0.08 0.92

90.91 9.09 100.00

0.02 0.00 0.02

0.01 0.00 0.01

_________________________________________________________________________________________________________

Total

_________________________________________________________________________________________________________


4.13

FRENCH POLYNESIA

Advertising for Social Media Web Sites (US$ Million): French Polynesia 2004 - 2014 Year

French Polynesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.31 0.33 0.36 0.42 0.61 0.83 1.03 1.20 1.36 1.47 1.58

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


French Polynesia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,417 1,662 1,764 1,873 1,924 2,004

0.44 0.18 0.11 0.05 0.04 0.02 0.83

52.17 21.74 13.04 6.52 4.35 2.17 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total

_________________________________________________________________________________________________________




Asia & Oceana

4.14

60

GUAM Advertising for Social Media Web Sites (US$ Million): Guam 2004 - 2014

Year

Guam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.18 0.19 0.20 0.23 0.34 0.45 0.55 0.64 0.72 0.77 0.82

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Guam: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,598 1,750 1,819 2,009 2,041

0.22 0.12 0.08 0.02 0.01 0.45

49.80 26.17 18.61 3.63 1.79 100.00

0.01 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Dededo Tamuning Santa Rita Talofofo Agana Total

_________________________________________________________________________________________________________


4.15

HONG KONG

Advertising for Social Media Web Sites (US$ Million): Hong Kong 2004 - 2014 Year

Hong Kong

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.47 21.14 22.95 26.46 39.37 53.60 66.17 77.68 88.19 95.76 103.32

1.47% 1.46% 1.45% 1.44% 1.43% 1.42% 1.41% 1.40% 1.40% 1.39% 1.37%

0.51% 0.51% 0.51% 0.50% 0.46% 0.43% 0.42% 0.41% 0.40% 0.40% 0.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

61

Hong Kong: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

39

53.60 53.60

100.00 100.00

1.42 1.42

0.43 0.43

_________________________________________________________________________________________________________

Hong Kong Total

_________________________________________________________________________________________________________


4.16

INDIA Advertising for Social Media Web Sites (US$ Million): India 2004 - 2014

Year

India

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

184.23 203.01 223.71 262.33 397.90 547.41 683.05 811.06 931.65 1,024.09 1,118.82

13.93% 14.06% 14.18% 14.30% 14.44% 14.52% 14.59% 14.66% 14.74% 14.81% 14.88%

4.82% 4.89% 4.96% 4.93% 4.61% 4.44% 4.34% 4.28% 4.25% 4.27% 4.30%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


India: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

17 30 55 59 68 75 76 88 89 116 117 148 158 177 188

94.42 64.84 43.75 42.02 37.74 34.12 34.05 30.92 30.85 24.13 23.98 17.22 16.05 13.66 12.62 27.05 547.41

17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00

2.50 1.72 1.16 1.11 1.00 0.90 0.90 0.82 0.82 0.64 0.64 0.46 0.43 0.36 0.33 0.72 14.52

0.77 0.53 0.35 0.34 0.31 0.28 0.28 0.25 0.25 0.20 0.19 0.14 0.13 0.11 0.10 0.22 4.44

_________________________________________________________________________________________________________

Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total

_________________________________________________________________________________________________________




Asia & Oceana

4.17

62

INDONESIA

Advertising for Social Media Web Sites (US$ Million): Indonesia 2004 - 2014 Year

Indonesia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

55.70 60.57 65.88 76.10 113.48 154.65 191.15 224.70 255.44 277.73 300.09

4.21% 4.19% 4.17% 4.15% 4.12% 4.10% 4.08% 4.06% 4.04% 4.02% 3.99%

1.46% 1.46% 1.46% 1.43% 1.31% 1.25% 1.21% 1.18% 1.16% 1.16% 1.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Indonesia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

99 115 119 160 238 281 356 364 414 486 596 603 616 629 650

28.00 24.65 23.68 15.99 8.70 7.09 5.54 5.35 4.59 3.64 2.88 2.83 2.76 2.67 2.52 13.77 154.65

18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00

0.74 0.65 0.63 0.42 0.23 0.19 0.15 0.14 0.12 0.10 0.08 0.07 0.07 0.07 0.07 0.37 4.10

0.23 0.20 0.19 0.13 0.07 0.06 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.11 1.25

_________________________________________________________________________________________________________

Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total

_________________________________________________________________________________________________________




Asia & Oceana

4.18

63

JAPAN Advertising for Social Media Web Sites (US$ Million): Japan 2004 - 2014

Year

Japan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

321.56 341.91 363.54 409.28 592.76 794.48 965.56 1,114.93 1,244.30 1,326.94 1,405.90

24.32% 23.67% 23.04% 22.31% 21.51% 21.07% 20.62% 20.16% 19.68% 19.19% 18.70%

8.41% 8.23% 8.06% 7.70% 6.86% 6.44% 6.13% 5.88% 5.67% 5.53% 5.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Japan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

9 38 90 95 126 137 145 152 163 169 187 189 212 220 242

133.08 53.92 30.84 29.40 21.17 19.15 17.47 16.57 15.66 14.92 12.63 12.58 10.29 9.80 8.55 388.46 794.48

16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00

3.53 1.43 0.82 0.78 0.56 0.51 0.46 0.44 0.42 0.40 0.33 0.33 0.27 0.26 0.23 10.30 21.07

1.08 0.44 0.25 0.24 0.17 0.16 0.14 0.13 0.13 0.12 0.10 0.10 0.08 0.08 0.07 3.15 6.44

_________________________________________________________________________________________________________

Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total

_________________________________________________________________________________________________________




Asia & Oceana

4.19

64

KIRIBATI Advertising for Social Media Web Sites (US$ Million): Kiribati 2004 - 2014

Year

Kiribati

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.02 0.02 0.02 0.02 0.03 0.04 0.05 0.06 0.07 0.07 0.07

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Kiribati: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,903

0.04 0.04

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Tarawa Total

_________________________________________________________________________________________________________


4.20

LAOS Advertising for Social Media Web Sites (US$ Million): Laos 2004 - 2014

Year

Laos

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.81 0.89 0.97 1.13 1.69 2.31 2.87 3.39 3.87 4.22 4.58

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

65

Laos: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

838 1,605 1,641 1,653 1,859 1,872

1.60 0.22 0.19 0.19 0.06 0.06 2.31

69.30 9.38 8.27 8.09 2.57 2.39 100.00

0.04 0.01 0.01 0.00 0.00 0.00 0.06

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total

_________________________________________________________________________________________________________


4.21

MACAU Advertising for Social Media Web Sites (US$ Million): Macau 2004 - 2014

Year

Macau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.66 0.75 0.86 1.05 1.68 2.37 3.03 3.69 4.36 4.94 5.55

0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Macau: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

699 1,765 1,941

2.23 0.11 0.03 2.37

94.12 4.52 1.36 100.00

0.06 0.00 0.00 0.06

0.02 0.00 0.00 0.02

_________________________________________________________________________________________________________

Macau Taipa Coloane Total

_________________________________________________________________________________________________________




Asia & Oceana

4.22

66

MALAYSIA

Advertising for Social Media Web Sites (US$ Million): Malaysia 2004 - 2014 Year

Malaysia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

23.80 25.83 28.03 32.30 48.03 65.35 80.65 94.64 107.40 116.56 125.71

1.80% 1.79% 1.78% 1.76% 1.74% 1.73% 1.72% 1.71% 1.70% 1.69% 1.67%

0.62% 0.62% 0.62% 0.61% 0.56% 0.53% 0.51% 0.50% 0.49% 0.49% 0.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Malaysia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

174 396 446 470 532 546 552 595 606 611 612 633 653 683 684

14.43 4.82 4.14 3.73 3.21 3.09 3.07 2.88 2.82 2.77 2.77 2.63 2.50 2.31 2.30 7.88 65.35

22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00

0.38 0.13 0.11 0.10 0.09 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.21 1.73

0.12 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.53

_________________________________________________________________________________________________________

Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total

_________________________________________________________________________________________________________




Asia & Oceana

4.23

67

MALDIVES

Advertising for Social Media Web Sites (US$ Million): Maldives 2004 - 2014 Year

Maldives

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.19 0.21 0.22 0.26 0.38 0.52 0.64 0.75 0.85 0.92 0.99

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Maldives: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,344

0.52 0.52

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Male Total

_________________________________________________________________________________________________________


4.24

MARSHALL ISLANDS

Advertising for Social Media Web Sites (US$ Million): Marshall Islands 2004 - 2014 Year

Marshall Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.02 0.02 0.03 0.03 0.03 0.04 0.04

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

68

Marshall Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,995

0.02 0.02

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Majuro Total

_________________________________________________________________________________________________________


4.25

MICRONESIA FEDERATION

Advertising for Social Media Web Sites (US$ Million): Micronesia Federation 2004 2014 Year

Micronesia Federation

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.02 0.02 0.02 0.03 0.04 0.05 0.06 0.07 0.08 0.08 0.08

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Micronesia Federation: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,884

0.05 0.05

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Palikir Total

_________________________________________________________________________________________________________




Asia & Oceana

4.26

69

MONGOLIA

Advertising for Social Media Web Sites (US$ Million): Mongolia 2004 - 2014 Year

Mongolia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.51 0.56 0.63 0.74 1.13 1.57 1.97 2.35 2.72 3.00 3.30

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Mongolia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

992 1,676 1,801 1,887 1,942 1,943 1,951

1.16 0.17 0.09 0.05 0.03 0.03 0.03 1.57

74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total

_________________________________________________________________________________________________________


4.27

NAURU Advertising for Social Media Web Sites (US$ Million): Nauru 2004 - 2014

Year

Nauru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

70

Nauru: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,026

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Yaren Total

_________________________________________________________________________________________________________


4.28

NEPAL Advertising for Social Media Web Sites (US$ Million): Nepal 2004 - 2014

Year

Nepal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.20 2.35 2.50 2.83 4.11 5.53 6.73 7.80 8.72 9.33 9.91

0.17% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%

0.06% 0.06% 0.06% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Nepal: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

878 1,078 1,083 1,137 1,292 1,359 1,519

1.46 0.95 0.92 0.82 0.58 0.50 0.30 5.53

26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00

0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.15

0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total

_________________________________________________________________________________________________________




Asia & Oceana

4.29

71

NEW CALEDONIA

Advertising for Social Media Web Sites (US$ Million): New Caledonia 2004 - 2014 Year

New Caledonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.22 0.24 0.26 0.29 0.42 0.57 0.70 0.81 0.91 0.97 1.03

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%

0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


New Caledonia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,414 1,910 1,967 1,968 2,000 2,020 2,054

0.44 0.04 0.03 0.03 0.02 0.01 0.01 0.57

76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total

_________________________________________________________________________________________________________


4.30

NEW ZEALAND

Advertising for Social Media Web Sites (US$ Million): New Zealand 2004 - 2014 Year

New Zealand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.99 8.54 9.14 10.35 15.11 20.34 24.83 28.81 32.31 34.63 36.88

0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%

0.21% 0.21% 0.20% 0.19% 0.17% 0.16% 0.16% 0.15% 0.15% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

72

New Zealand: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

259 636 647 964 1,100 1,107 1,160 1,256 1,300 1,433 1,445 1,449 1,450 1,479 1,496

7.73 2.60 2.54 1.23 0.88 0.86 0.79 0.64 0.58 0.41 0.40 0.39 0.38 0.34 0.32 0.25 20.34

38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00

0.21 0.07 0.07 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.54

0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16

_________________________________________________________________________________________________________

Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total

_________________________________________________________________________________________________________


4.31

NIUE Advertising for Social Media Web Sites (US$ Million): Niue 2004 - 2014

Year

Niue

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Niue: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,076

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Alofi Total

_________________________________________________________________________________________________________




Asia & Oceana

4.32

73

NORFOLK ISLAND

Advertising for Social Media Web Sites (US$ Million): Norfolk Island 2004 - 2014 Year

Norfolk Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Norfolk Island: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,034

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Kingston Total

_________________________________________________________________________________________________________


4.33

NORTH KOREA

Advertising for Social Media Web Sites (US$ Million): North Korea 2004 - 2014 Year

North Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.12 3.27 3.42 3.78 5.37 7.11 8.53 9.73 10.71 11.26 11.77

0.24% 0.23% 0.22% 0.21% 0.19% 0.19% 0.18% 0.18% 0.17% 0.16% 0.16%

0.08% 0.08% 0.08% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

74

North Korea: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

602 1,145 1,185 1,327 1,422 1,455 1,460 1,475 1,516 1,592 1,718

2.83 0.81 0.74 0.54 0.43 0.38 0.37 0.35 0.30 0.23 0.14 7.11

39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00

0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.19

0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total

_________________________________________________________________________________________________________


4.34

PALAU Advertising for Social Media Web Sites (US$ Million): Palau 2004 - 2014

Year

Palau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.02 0.02 0.03 0.03 0.04 0.04 0.04

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Palau: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,987

0.02 0.02

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Koror Total

_________________________________________________________________________________________________________




Asia & Oceana

4.35

75

PAPUA NEW GUINEA

Advertising for Social Media Web Sites (US$ Million): Papua New Guinea 2004 2014 Year

Papua New Guinea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.15 1.23 1.33 1.51 2.22 3.00 3.68 4.29 4.83 5.20 5.57

0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.07%

0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Papua New Guinea: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

901 1,195 1,595 1,615 1,634 1,711 1,751

1.38 0.73 0.23 0.21 0.20 0.15 0.12 3.00

45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00

0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total

_________________________________________________________________________________________________________


4.36

PHILIPPINES

Advertising for Social Media Web Sites (US$ Million): Philippines 2004 - 2014 Year

Philippines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

19.12 20.93 22.92 26.67 40.11 54.93 68.21 80.59 92.09 100.68 109.39

1.45% 1.45% 1.45% 1.45% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46%

0.50% 0.50% 0.51% 0.50% 0.46% 0.45% 0.43% 0.43% 0.42% 0.42% 0.42%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

76

Philippines: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

46 1,006 1,252 1,396 1,418 1,513 1,521 1,540 1,554 1,560 1,565 1,586 1,591 1,616 1,619

48.59 1.13 0.65 0.46 0.43 0.30 0.30 0.28 0.27 0.26 0.26 0.23 0.23 0.21 0.21 1.13 54.93

88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00

1.29 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.46

0.39 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.45

_________________________________________________________________________________________________________

Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total

_________________________________________________________________________________________________________


4.37

SEYCHELLES

Advertising for Social Media Web Sites (US$ Million): Seychelles 2004 - 2014 Year

Seychelles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.12 0.13 0.15 0.22 0.30 0.37 0.44 0.50 0.54 0.58

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Seychelles: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,611 1,919 1,962 1,963

0.21 0.04 0.03 0.03 0.30

69.70 12.12 9.09 9.09 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Victoria Anse Boileau Anse Royale Cascade Total

_________________________________________________________________________________________________________




Asia & Oceana

4.38

77

SINGAPORE

Advertising for Social Media Web Sites (US$ Million): Singapore 2004 - 2014 Year

Singapore

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.18 15.54 17.03 19.84 29.89 40.96 50.90 60.19 68.84 75.33 81.92

1.07% 1.08% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09% 1.09% 1.09% 1.09%

0.37% 0.37% 0.38% 0.37% 0.35% 0.33% 0.32% 0.32% 0.31% 0.31% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Singapore: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

60

40.96 40.96

100.00 100.00

1.09 1.09

0.33 0.33

_________________________________________________________________________________________________________

Singapore Total

_________________________________________________________________________________________________________


4.39

SOLOMON ISLANDS

Advertising for Social Media Web Sites (US$ Million): Solomon Islands 2004 - 2014 Year

Solomon Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.06 0.06 0.07 0.11 0.15 0.18 0.21 0.23 0.25 0.27

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

78

Solomon Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,710

0.15 0.15

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Honiara Total

_________________________________________________________________________________________________________


4.40

SOUTH KOREA

Advertising for Social Media Web Sites (US$ Million): South Korea 2004 - 2014 Year

South Korea

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

81.76 88.34 95.45 109.45 161.84 219.52 270.03 315.82 357.15 386.20 414.97

6.18% 6.12% 6.05% 5.97% 5.87% 5.82% 5.77% 5.71% 5.65% 5.59% 5.52%

2.14% 2.13% 2.12% 2.06% 1.87% 1.78% 1.72% 1.67% 1.63% 1.61% 1.59%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


South Korea: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

14 105 138 164 229 230 234 255 369 431 458 694

107.23 26.98 19.05 15.48 9.13 9.13 8.77 7.95 5.21 4.38 3.97 2.26 219.52

48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00

2.84 0.72 0.51 0.41 0.24 0.24 0.23 0.21 0.14 0.12 0.11 0.06 5.82

0.87 0.22 0.15 0.13 0.07 0.07 0.07 0.06 0.04 0.04 0.03 0.02 1.78

_________________________________________________________________________________________________________

Seoul Pusan Inchon Taegu Taejon Kwangju Ulsan Suwon Masan Chonju Cheju Mokpo Total

_________________________________________________________________________________________________________




Asia & Oceana

4.41

79

SRI LANKA

Advertising for Social Media Web Sites (US$ Million): Sri Lanka 2004 - 2014 Year

Sri Lanka

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.49 5.97 6.49 7.49 11.17 15.21 18.79 22.08 25.09 27.27 29.45

0.42% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39%

0.14% 0.14% 0.14% 0.14% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Sri Lanka: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

288 756 882 895 929 1,018 1,268 1,412

6.93 1.94 1.45 1.40 1.32 1.11 0.62 0.45 15.21

45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00

0.18 0.05 0.04 0.04 0.03 0.03 0.02 0.01 0.40

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.12

_________________________________________________________________________________________________________

Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total

_________________________________________________________________________________________________________


4.42

TAIWAN Advertising for Social Media Web Sites (US$ Million): Taiwan 2004 - 2014

Year

Taiwan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

46.12 49.99 54.19 62.37 92.61 125.91 155.26 182.04 206.41 223.81 241.16

3.49% 3.46% 3.43% 3.40% 3.36% 3.34% 3.32% 3.29% 3.27% 3.24% 3.21%

1.21% 1.20% 1.20% 1.17% 1.07% 1.02% 0.99% 0.96% 0.94% 0.93% 0.93%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

80

Taiwan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

69 162 207 303 377 465 469 482 504 587 607 635 646 664 696

37.72 15.87 10.73 6.48 5.13 3.77 3.74 3.68 3.48 2.90 2.81 2.61 2.54 2.42 2.25 19.80 125.91

29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00

1.00 0.42 0.28 0.17 0.14 0.10 0.10 0.10 0.09 0.08 0.07 0.07 0.07 0.06 0.06 0.53 3.34

0.31 0.13 0.09 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.16 1.02

_________________________________________________________________________________________________________

Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total

_________________________________________________________________________________________________________


4.43

THAILAND

Advertising for Social Media Web Sites (US$ Million): Thailand 2004 - 2014 Year

Thailand

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

35.59 38.37 41.37 47.31 69.77 94.49 116.04 135.49 152.95 165.08 177.05

2.69% 2.66% 2.62% 2.58% 2.53% 2.51% 2.48% 2.45% 2.42% 2.39% 2.36%

0.93% 0.92% 0.92% 0.89% 0.81% 0.77% 0.74% 0.71% 0.70% 0.69% 0.68%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

81

Thailand: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

18 524 1,064 1,287 1,297 1,343 1,456 1,688 1,988

87.97 3.27 1.00 0.59 0.58 0.52 0.37 0.16 0.02 94.49

93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00

2.33 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.51

0.71 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.77

_________________________________________________________________________________________________________

Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total

_________________________________________________________________________________________________________


4.44

THE NORTHERN MARIANA ISLAND

Advertising for Social Media Web Sites (US$ Million): The Northern Mariana Island 2004 - 2014 Year

The Northern Mariana Island

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.28 0.29

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The Northern Mariana Island: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,686

0.16 0.16

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Saipan Total

_________________________________________________________________________________________________________




Asia & Oceana

4.45

82

TOKELAU Advertising for Social Media Web Sites (US$ Million): Tokelau 2004 - 2014

Year

Tokelau

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Tokelau: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,077

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Tokelau Total

_________________________________________________________________________________________________________


4.46

TONGA Advertising for Social Media Web Sites (US$ Million): Tonga 2004 - 2014

Year

Tonga

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.07 0.08 0.08 0.12 0.16 0.19 0.21 0.23 0.24 0.25

0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

83

Tonga: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,697

0.16 0.16

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Nuku'alofa Total

_________________________________________________________________________________________________________


4.47

TUVALU Advertising for Social Media Web Sites (US$ Million): Tuvalu 2004 - 2014

Year

Tuvalu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Tuvalu: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,072

0.00 0.00

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Funafuti Total

_________________________________________________________________________________________________________




Asia & Oceana

4.48

84

VANUATU

Advertising for Social Media Web Sites (US$ Million): Vanuatu 2004 - 2014 Year

Vanuatu

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.05 0.06 0.07 0.10 0.14 0.17 0.20 0.23 0.25 0.27

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Vanuatu: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,723

0.14 0.14

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Port Vila Total

_________________________________________________________________________________________________________


4.49

VIETNAM

Advertising for Social Media Web Sites (US$ Million): Vietnam 2004 - 2014 Year

Vietnam

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.83 15.23 16.79 19.69 29.86 41.08 51.26 60.86 69.91 76.85 83.96

1.05% 1.05% 1.06% 1.07% 1.08% 1.09% 1.09% 1.10% 1.11% 1.11% 1.12%

0.36% 0.37% 0.37% 0.37% 0.35% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Asia & Oceana

85

Vietnam: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

183 203 267 531 533 649 1,138

12.92 10.97 7.42 3.22 3.21 2.53 0.82 41.08

31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00

0.34 0.29 0.20 0.09 0.09 0.07 0.02 1.09

0.10 0.09 0.06 0.03 0.03 0.02 0.01 0.33

_________________________________________________________________________________________________________

Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total

_________________________________________________________________________________________________________


4.50

WALLIS AND FUTUNA

Advertising for Social Media Web Sites (US$ Million): Wallis and Futuna 2004 2014 Year

Wallis and Futuna

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Wallis and Futuna: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,025

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Mata-Utu Total

_________________________________________________________________________________________________________




Asia & Oceana

4.51

86

WESTERN SAMOA

Advertising for Social Media Web Sites (US$ Million): Western Samoa 2004 - 2014 Year

Western Samoa

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.09 0.10 0.11 0.16 0.22 0.27 0.32 0.36 0.40 0.43

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Western Samoa: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,600

0.22 0.22

100.00 100.00

0.01 0.01

0.00 0.00

_________________________________________________________________________________________________________

Apia Total

_________________________________________________________________________________________________________




87

5

EUROPE

5.1

EXECUTIVE SUMMARY Market Potential for Advertising for Social Media Web Sites in Europe (US$ Million): 2009

Country


% of Europe

510.99 387.72 371.64 323.76 246.84 191.34 115.65 114.41 68.37 60.27 59.13 58.95 57.83 54.27 46.85 45.49 45.08 41.73 36.77 34.96 34.18 33.77 29.84 19.89 19.21 113.57 3,122.54

16.36% 12.42% 11.90% 10.37% 7.91% 6.13% 3.70% 3.66% 2.19% 1.93% 1.89% 1.89% 1.85% 1.74% 1.50% 1.46% 1.44% 1.34% 1.18% 1.12% 1.09% 1.08% 0.96% 0.64% 0.62% 3.64% 100.00%

_________________________________________________________________________________________________________

Germany The United Kingdom France Italy Spain Russia The Netherlands Poland Belgium Sweden Greece Ukraine Austria Switzerland Norway Czech Republic Romania Portugal Denmark Hungary Ireland Finland Kazakhstan Slovakia Belarus Other Total

_________________________________________________________________________________________________________




Europe

88

Market Potential for Advertising for Social Media Web Sites in Europe (US$ Million): 2009 Italy France

The United Kingdom

Other Germany

The Market for Advertising for Social Media Web Sites in Europe: 2004 - 2014 Year

US$ Million

% of Globe

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1,206.53 1,294.13 1,388.24 1,578.96 2,313.89 3,122.54 3,821.38 4,445.49 4,999.92 5,376.10 5,744.16

31.54 31.15 30.77 29.70 26.79 25.32 24.28 23.44 22.79 22.41 22.06

_________________________________________________________________________________________________________


5.2

ALBANIA Advertising for Social Media Web Sites (US$ Million): Albania 2004 - 2014

Year

Albania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.34 1.44 1.56 1.79 2.65 3.60 4.43 5.18 5.86 6.34 6.82

0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

89

Albania: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

990 1,436 1,440 1,446 1,474 1,497 1,608 1,621 1,719

1.17 0.41 0.40 0.39 0.35 0.32 0.21 0.21 0.14 3.60

32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00

0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total

_________________________________________________________________________________________________________


5.3

ANDORRA Advertising for Social Media Web Sites (US$ Million): Andorra 2004 - 2014

Year

Andorra

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.19 0.21 0.22 0.25 0.37 0.50 0.61 0.71 0.80 0.86 0.92

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Andorra: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,517 1,631

0.30 0.20 0.50

60.00 40.00 100.00

0.01 0.01 0.02

0.00 0.00 0.00

_________________________________________________________________________________________________________

Andorra la Vella Les Escaldes Total

_________________________________________________________________________________________________________




Europe

5.4

90

AUSTRIA Advertising for Social Media Web Sites (US$ Million): Austria 2004 - 2014

Year

Austria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

22.52 24.12 25.84 29.34 42.90 57.83 70.68 82.10 92.19 98.96 105.54

1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85% 1.84% 1.84% 1.84%

0.59% 0.58% 0.57% 0.55% 0.50% 0.47% 0.45% 0.43% 0.42% 0.41% 0.41%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Austria: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

74 359 418 538 630 750 976 994 1,005 1,110 1,261 1,547

34.73 5.51 4.54 3.15 2.65 1.97 1.20 1.16 1.13 0.86 0.64 0.27 57.83

60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00

1.11 0.18 0.15 0.10 0.09 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.85

0.28 0.04 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47

_________________________________________________________________________________________________________

Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total

_________________________________________________________________________________________________________




Europe

5.5

91

BELARUS Advertising for Social Media Web Sites (US$ Million): Belarus 2004 - 2014

Year

Belarus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.76 7.39 8.07 9.37 14.05 19.21 23.82 28.09 32.05 34.97 37.93

0.56% 0.57% 0.58% 0.59% 0.61% 0.62% 0.62% 0.63% 0.64% 0.65% 0.66%

0.18% 0.18% 0.18% 0.18% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Belarus: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

275 688 831 839 963 982 1,052 1,193 1,239 1,308 1,319 1,394

7.28 2.29 1.63 1.60 1.24 1.18 1.02 0.73 0.66 0.56 0.55 0.46 19.21

37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00

0.23 0.07 0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.62

0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16

_________________________________________________________________________________________________________

Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total

_________________________________________________________________________________________________________




Europe

5.6

92

BELGIUM Advertising for Social Media Web Sites (US$ Million): Belgium 2004 - 2014

Year

Belgium

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

27.07 28.90 30.86 34.92 50.85 68.37 83.36 96.59 108.18 115.79 123.14

2.24% 2.23% 2.22% 2.21% 2.20% 2.19% 2.18% 2.17% 2.16% 2.15% 2.14%

0.71% 0.70% 0.68% 0.66% 0.59% 0.55% 0.53% 0.51% 0.49% 0.48% 0.47%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Belgium: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

118 200 341 375 390 583 648 700 729 770 772 773 819

23.86 11.71 5.73 5.14 4.92 2.90 2.53 2.21 2.07 1.89 1.87 1.87 1.67 68.37

34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00

0.76 0.37 0.18 0.16 0.16 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 2.19

0.19 0.09 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.55

_________________________________________________________________________________________________________

Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende Total

_________________________________________________________________________________________________________




Europe

5.7

93

BOSNIA AND HERZEGOVINA

Advertising for Social Media Web Sites (US$ Million): Bosnia and Herzegovina 2004 - 2014 Year

Bosnia and Herzegovina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.00 2.17 2.35 2.70 4.01 5.45 6.72 7.88 8.94 9.69 10.45

0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18%

0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bosnia and Herzegovina: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

716 1,155 1,288 1,328 1,348 1,405 1,430

2.15 0.79 0.59 0.53 0.52 0.46 0.42 5.45

39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00

0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.17

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total

_________________________________________________________________________________________________________




Europe

5.8

94

BULGARIA Advertising for Social Media Web Sites (US$ Million): Bulgaria 2004 - 2014

Year

Bulgaria

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.71 6.21 6.76 7.81 11.64 15.86 19.61 23.05 26.20 28.49 30.78

0.47% 0.48% 0.49% 0.49% 0.50% 0.51% 0.51% 0.52% 0.52% 0.53% 0.54%

0.15% 0.15% 0.15% 0.15% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bulgaria: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

316 751 817 1,028 1,044 1,114 1,190 1,276 1,291 1,293 1,332

6.19 1.96 1.68 1.09 1.04 0.86 0.74 0.61 0.59 0.58 0.53 15.86

39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00

0.20 0.06 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.51

0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total

_________________________________________________________________________________________________________




Europe

5.9

95

CROATIA Advertising for Social Media Web Sites (US$ Million): Croatia 2004 - 2014

Year

Croatia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.63 5.02 5.45 6.27 9.32 12.67 15.63 18.34 20.80 22.57 24.33

0.38% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41% 0.41% 0.42% 0.42% 0.42%

0.12% 0.12% 0.12% 0.12% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Croatia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

279 980 1,019 1,071 1,209 1,251 1,363 1,441

7.16 1.19 1.10 0.97 0.71 0.65 0.49 0.40 12.67

56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00

0.23 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.41

0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.10

_________________________________________________________________________________________________________

Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total

_________________________________________________________________________________________________________


5.10

CYPRUS Advertising for Social Media Web Sites (US$ Million): Cyprus 2004 - 2014

Year

Cyprus

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.47 1.58 1.71 1.95 2.87 3.89 4.77 5.57 6.29 6.78 7.27

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13%

0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

96

Cyprus: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

809 969 1,324 1,427

1.70 1.23 0.54 0.42 3.89

43.83 31.50 13.91 10.76 100.00

0.05 0.04 0.02 0.01 0.12

0.01 0.01 0.00 0.00 0.03

_________________________________________________________________________________________________________

Nicosia Limassol Larnaca Famagusta Total

_________________________________________________________________________________________________________


5.11

CZECH REPUBLIC

Advertising for Social Media Web Sites (US$ Million): Czech Republic 2004 - 2014 Year

Czech Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

16.57 17.98 19.51 22.48 33.43 45.49 56.13 65.87 74.75 81.13 87.50

1.37% 1.39% 1.41% 1.42% 1.44% 1.46% 1.47% 1.48% 1.50% 1.51% 1.52%

0.43% 0.43% 0.43% 0.42% 0.39% 0.37% 0.36% 0.35% 0.34% 0.34% 0.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Czech Republic: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

134 302 355 575 796 798 806 816 840 841

20.29 6.53 5.55 2.94 1.78 1.77 1.73 1.68 1.60 1.60 45.49

44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00

0.65 0.21 0.18 0.09 0.06 0.06 0.06 0.05 0.05 0.05 1.46

0.16 0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.37

_________________________________________________________________________________________________________

Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total

_________________________________________________________________________________________________________




Europe

5.12

97

DENMARK

Advertising for Social Media Web Sites (US$ Million): Denmark 2004 - 2014 Year

Denmark

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.97 15.90 16.88 18.98 27.46 36.77 44.65 51.52 57.44 61.20 64.78

1.24% 1.23% 1.22% 1.20% 1.19% 1.18% 1.17% 1.16% 1.15% 1.14% 1.13%

0.39% 0.38% 0.37% 0.36% 0.32% 0.30% 0.28% 0.27% 0.26% 0.26% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Denmark: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

133 460 632 677 967 1,082 1,108 1,109 1,119 1,131 1,231 1,279 1,301

20.48 3.91 2.64 2.35 1.23 0.92 0.86 0.86 0.85 0.83 0.67 0.61 0.58 36.77

55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00

0.66 0.13 0.08 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.18

0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.30

_________________________________________________________________________________________________________

Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total

_________________________________________________________________________________________________________




Europe

5.13

98

ESTONIA Advertising for Social Media Web Sites (US$ Million): Estonia 2004 - 2014

Year

Estonia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.88 2.06 2.25 2.62 3.94 5.39 6.70 7.91 9.04 9.89 10.74

0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.19%

0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Estonia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

554 1,198 1,341 1,367 1,480 1,727 1,740

3.06 0.72 0.52 0.49 0.34 0.13 0.13 5.39

56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00

0.10 0.02 0.02 0.02 0.01 0.00 0.00 0.17

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total

_________________________________________________________________________________________________________


5.14

FINLAND Advertising for Social Media Web Sites (US$ Million): Finland 2004 - 2014

Year

Finland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

12.75 13.74 14.81 16.93 24.95 33.77 41.46 48.39 54.60 58.90 63.14

1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.08% 1.09% 1.09% 1.10% 1.10%

0.33% 0.33% 0.33% 0.32% 0.29% 0.27% 0.26% 0.26% 0.25% 0.25% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

99

Finland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

213 494 501 515 540 730 752 821 825 902 956

10.24 3.56 3.50 3.37 3.14 2.06 1.96 1.67 1.64 1.37 1.25 33.77

30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00

0.33 0.11 0.11 0.11 0.10 0.07 0.06 0.05 0.05 0.04 0.04 1.08

0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.27

_________________________________________________________________________________________________________

Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total

_________________________________________________________________________________________________________


5.15

FRANCE Advertising for Social Media Web Sites (US$ Million): France 2004 - 2014

Year

France

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

150.83 160.29 170.34 191.66 277.39 371.64 451.48 521.11 581.31 619.63 656.19

12.50% 12.39% 12.27% 12.14% 11.99% 11.90% 11.81% 11.72% 11.63% 11.53% 11.42%

3.94% 3.86% 3.78% 3.60% 3.21% 3.01% 2.87% 2.75% 2.65% 2.58% 2.52%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

100

France: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2 129 131 167 338 383 385 437 467 483 497 528 529 545 563

261.26 20.94 20.71 15.06 5.80 5.00 4.97 4.22 3.77 3.67 3.51 3.22 3.22 3.09 3.02 10.20 371.64

70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00

8.37 0.67 0.66 0.48 0.19 0.16 0.16 0.14 0.12 0.12 0.11 0.10 0.10 0.10 0.10 0.33 11.90

2.12 0.17 0.17 0.12 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.08 3.01

_________________________________________________________________________________________________________

Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total

_________________________________________________________________________________________________________


5.16

GEORGIA Advertising for Social Media Web Sites (US$ Million): Georgia 2004 - 2014

Year

Georgia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.12 1.26 1.41 1.70 2.64 3.68 4.65 5.60 6.54 7.30 8.10

0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

101

Georgia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

687 1,424 1,526 1,573 1,601 1,799 1,857 1,892

2.29 0.43 0.29 0.25 0.22 0.09 0.06 0.05 3.68

62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00

0.07 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.12

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total

_________________________________________________________________________________________________________


5.17

GERMANY

Advertising for Social Media Web Sites (US$ Million): Germany 2004 - 2014 Year

Germany

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

202.87 216.51 231.07 261.24 380.19 510.99 622.78 721.29 807.48 863.92 918.35

16.81% 16.73% 16.64% 16.55% 16.43% 16.36% 16.30% 16.23% 16.15% 16.07% 15.99%

5.30% 5.21% 5.12% 4.91% 4.40% 4.14% 3.96% 3.80% 3.68% 3.60% 3.53%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Germany: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

15 96 142 149 150 155 159 462 541

103.83 28.94 17.92 17.17 17.05 16.48 16.00 3.84 3.12 224.35

20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91

3.33 0.93 0.57 0.55 0.55 0.53 0.51 0.12 0.10 7.18

0.84 0.23 0.15 0.14 0.14 0.13 0.13 0.03 0.03 1.82

_________________________________________________________________________________________________________

Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total

_________________________________________________________________________________________________________




Europe

5.18

102

GREECE Advertising for Social Media Web Sites (US$ Million): Greece 2004 - 2014

Year

Greece

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

22.77 24.45 26.24 29.87 43.80 59.13 72.39 84.23 94.75 101.90 108.88

1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.89% 1.90% 1.90% 1.90%

0.60% 0.59% 0.58% 0.56% 0.51% 0.48% 0.46% 0.44% 0.43% 0.42% 0.42%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Greece: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

110 201 347 450 573 577 736 828 915 928

25.47 11.67 5.66 4.08 2.96 2.93 2.04 1.64 1.35 1.32 59.13

43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00

0.82 0.37 0.18 0.13 0.09 0.09 0.07 0.05 0.04 0.04 1.89

0.21 0.09 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.48

_________________________________________________________________________________________________________

Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total

_________________________________________________________________________________________________________




Europe

5.19

103

HUNGARY

Advertising for Social Media Web Sites (US$ Million): Hungary 2004 - 2014 Year

Hungary

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

14.07 14.98 15.94 17.97 26.06 34.96 42.52 49.14 54.89 58.59 62.14

1.17% 1.16% 1.15% 1.14% 1.13% 1.12% 1.11% 1.11% 1.10% 1.09% 1.08%

0.37% 0.36% 0.35% 0.34% 0.30% 0.28% 0.27% 0.26% 0.25% 0.24% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Hungary: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

130 711 733 777 791 932 988 1,008 1,043 1,115 1,154

20.80 2.16 2.05 1.86 1.80 1.30 1.17 1.12 1.04 0.86 0.80 34.96

59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00

0.67 0.07 0.07 0.06 0.06 0.04 0.04 0.04 0.03 0.03 0.03 1.12

0.17 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.28

_________________________________________________________________________________________________________

Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total

_________________________________________________________________________________________________________




Europe

5.20

104

ICELAND Advertising for Social Media Web Sites (US$ Million): Iceland 2004 - 2014

Year

Iceland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.87 0.92 0.98 1.10 1.60 2.14 2.60 3.00 3.34 3.56 3.77

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Iceland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

954 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970

1.25 0.20 0.18 0.18 0.09 0.07 0.07 0.04 0.04 0.03 2.14

58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Reykjavik Kopavogur Hafnarfjordhur Akureyri Keflavik Akranes Vestmannaeyjar Isafjorour Husavik Neskaupstaour Total

_________________________________________________________________________________________________________




Europe

5.21

105

IRELAND Advertising for Social Media Web Sites (US$ Million): Ireland 2004 - 2014

Year

Ireland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

12.59 13.63 14.76 16.97 25.16 34.18 42.12 49.34 55.90 60.55 65.19

1.04% 1.05% 1.06% 1.07% 1.09% 1.09% 1.10% 1.11% 1.12% 1.13% 1.13%

0.33% 0.33% 0.33% 0.32% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Ireland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

114 404 724 943 1,014

24.99 4.72 2.09 1.28 1.11 34.18

73.10 13.81 6.11 3.73 3.25 100.00

0.80 0.15 0.07 0.04 0.04 1.09

0.20 0.04 0.02 0.01 0.01 0.28

_________________________________________________________________________________________________________

Dublin Cork Limerick Galway Waterford Total

_________________________________________________________________________________________________________


5.22

ITALY Advertising for Social Media Web Sites (US$ Million): Italy 2004 - 2014

Year

Italy

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

131.04 139.33 148.15 166.79 241.56 323.76 393.48 454.35 507.07 540.75 572.93

10.86% 10.77% 10.67% 10.56% 10.44% 10.37% 10.30% 10.22% 10.14% 10.06% 9.97%

3.43% 3.35% 3.28% 3.14% 2.80% 2.63% 2.50% 2.40% 2.31% 2.25% 2.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

106

Italy: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

23 57 73 94 124 127 191 193 206 210 222 256 262 280 290

82.06 43.09 34.99 29.86 21.24 21.03 12.44 12.26 10.84 10.46 9.56 7.89 7.54 7.14 6.90 6.47 323.76

25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00

2.63 1.38 1.12 0.96 0.68 0.67 0.40 0.39 0.35 0.33 0.31 0.25 0.24 0.23 0.22 0.21 10.37

0.67 0.35 0.28 0.24 0.17 0.17 0.10 0.10 0.09 0.08 0.08 0.06 0.06 0.06 0.06 0.05 2.63

_________________________________________________________________________________________________________

Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total

_________________________________________________________________________________________________________


5.23

KAZAKHSTAN

Advertising for Social Media Web Sites (US$ Million): Kazakhstan 2004 - 2014 Year

Kazakhstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.99 11.02 12.15 14.27 21.67 29.84 37.26 44.28 50.91 56.01 61.25

0.83% 0.85% 0.88% 0.90% 0.94% 0.96% 0.98% 1.00% 1.02% 1.04% 1.07%

0.26% 0.27% 0.27% 0.27% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

107

Kazakhstan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

327 530 731 801 805 812 836 881 924 948 987 1,015 1,042 1,130 1,151

5.91 3.22 2.06 1.75 1.73 1.70 1.61 1.45 1.33 1.26 1.17 1.11 1.05 0.83 0.80 2.86 29.84

19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00

0.19 0.10 0.07 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.09 0.96

0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.24

_________________________________________________________________________________________________________

Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total

_________________________________________________________________________________________________________


5.24

LATVIA Advertising for Social Media Web Sites (US$ Million): Latvia 2004 - 2014

Year

Latvia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.38 2.65 2.95 3.50 5.37 7.44 9.36 11.19 12.96 14.36 15.81

0.20% 0.20% 0.21% 0.22% 0.23% 0.24% 0.24% 0.25% 0.26% 0.27% 0.28%

0.06% 0.06% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

108

Latvia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

393 1,221 1,273 1,442 1,473 1,555 1,589

4.90 0.68 0.61 0.40 0.35 0.27 0.23 7.44

65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00

0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.24

0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total

_________________________________________________________________________________________________________


5.25

LIECHTENSTEIN

Advertising for Social Media Web Sites (US$ Million): Liechtenstein 2004 - 2014 Year

Liechtenstein

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.10 0.12 0.13 0.16 0.24 0.33 0.42 0.50 0.58 0.65 0.72

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Liechtenstein: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,845 1,846 1,875 1,907 1,908 1,909 1,965

0.07 0.07 0.05 0.04 0.04 0.04 0.03 0.33

20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Schaan Vaduz Balzers Eschen Triesen Mauren Triesenberg Total

_________________________________________________________________________________________________________




Europe

5.26

109

LITHUANIA

Advertising for Social Media Web Sites (US$ Million): Lithuania 2004 - 2014 Year

Lithuania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.75 4.12 4.53 5.29 8.00 10.98 13.67 16.20 18.57 20.37 22.20

0.31% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.36% 0.37% 0.38% 0.39%

0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Lithuania: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

417 559 879 1,045 1,086

4.54 3.03 1.45 1.04 0.92 10.98

41.37 27.56 13.24 9.48 8.34 100.00

0.15 0.10 0.05 0.03 0.03 0.35

0.04 0.02 0.01 0.01 0.01 0.09

_________________________________________________________________________________________________________

Vilnius Kaunas Klaipeda Siauliai Panevezys Total

_________________________________________________________________________________________________________


5.27

LUXEMBOURG

Advertising for Social Media Web Sites (US$ Million): Luxembourg 2004 - 2014 Year

Luxembourg

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.62 2.84 3.07 3.52 5.21 7.06 8.69 10.17 11.51 12.45 13.38

0.22% 0.22% 0.22% 0.22% 0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%

0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

110

Luxembourg: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

499 1,024 1,192 1,257 1,316 1,317

3.51 1.09 0.73 0.64 0.55 0.55 7.06

49.68 15.48 10.32 9.03 7.74 7.74 100.00

0.11 0.04 0.02 0.02 0.02 0.02 0.23

0.03 0.01 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Luxembourg Esch Differdange Dudelange Petange Remich Total

_________________________________________________________________________________________________________


5.28

MALTA Advertising for Social Media Web Sites (US$ Million): Malta 2004 - 2014

Year

Malta

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.66 0.70 0.75 0.86 1.25 1.69 2.07 2.40 2.70 2.90 3.09

0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Malta: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,358 1,377 1,472 1,594 1,742

0.50 0.48 0.35 0.23 0.13 1.69

29.85 28.36 20.90 13.43 7.46 100.00

0.02 0.02 0.01 0.01 0.00 0.05

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Birkirkara Qormi Sliema Valletta Victoria Total

_________________________________________________________________________________________________________




Europe

5.29

111

MOLDOVA

Advertising for Social Media Web Sites (US$ Million): Moldova 2004 - 2014 Year

Moldova

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.66 0.72 0.78 0.90 1.34 1.83 2.26 2.65 3.02 3.28 3.54

0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%

0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Moldova: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,036 1,522 1,564 1,614

1.07 0.29 0.26 0.21 1.83

58.54 16.02 14.00 11.44 100.00

0.03 0.01 0.01 0.01 0.06

0.01 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Chisinau Tiraspol Beltsy Bendery Total

_________________________________________________________________________________________________________


5.30

MONACO Advertising for Social Media Web Sites (US$ Million): Monaco 2004 - 2014

Year

Monaco

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.08 0.08 0.09 0.13 0.17 0.21 0.24 0.27 0.29 0.30

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

112

Monaco: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,706 1,983

0.15 0.02 0.17

86.67 13.33 100.00

0.00 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Monte Carlo Monaco Total

_________________________________________________________________________________________________________


5.31

NORWAY Advertising for Social Media Web Sites (US$ Million): Norway 2004 - 2014

Year

Norway

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

17.45 18.86 20.37 23.36 34.54 46.85 57.63 67.41 76.23 82.43 88.57

1.45% 1.46% 1.47% 1.48% 1.49% 1.50% 1.51% 1.52% 1.52% 1.53% 1.54%

0.46% 0.45% 0.45% 0.44% 0.40% 0.38% 0.37% 0.36% 0.35% 0.34% 0.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Norway: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

139 237 349 454 637 717 739 872 887

18.81 8.70 5.65 4.00 2.60 2.14 2.02 1.48 1.44 46.85

40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00

0.60 0.28 0.18 0.13 0.08 0.07 0.06 0.05 0.05 1.50

0.15 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.38

_________________________________________________________________________________________________________

Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total

_________________________________________________________________________________________________________




Europe

5.32

113

POLAND Advertising for Social Media Web Sites (US$ Million): Poland 2004 - 2014

Year

Poland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

40.75 44.41 48.40 56.05 83.82 114.41 141.64 166.78 189.93 206.88 223.95

3.38% 3.43% 3.49% 3.55% 3.62% 3.66% 3.71% 3.75% 3.80% 3.85% 3.90%

1.07% 1.07% 1.07% 1.05% 0.97% 0.93% 0.90% 0.88% 0.87% 0.86% 0.86%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Poland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

98 173 186 204 216 254 294 308 311 345 423

28.59 14.46 12.75 10.95 10.03 8.02 6.78 6.38 6.31 5.70 4.45 114.41

24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00

0.92 0.46 0.41 0.35 0.32 0.26 0.22 0.20 0.20 0.18 0.14 3.66

0.23 0.12 0.10 0.09 0.08 0.07 0.05 0.05 0.05 0.05 0.04 0.93

_________________________________________________________________________________________________________

Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total

_________________________________________________________________________________________________________




Europe

5.33

114

PORTUGAL

Advertising for Social Media Web Sites (US$ Million): Portugal 2004 - 2014 Year

Portugal

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

16.89 17.96 19.09 21.50 31.13 41.73 50.72 58.56 65.36 69.70 73.84

1.40% 1.39% 1.38% 1.36% 1.35% 1.34% 1.33% 1.32% 1.31% 1.30% 1.29%

0.44% 0.43% 0.42% 0.40% 0.36% 0.34% 0.32% 0.31% 0.30% 0.29% 0.28%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Portugal: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

132 241 675 762 778 852 862 949 1,027 1,037

20.51 8.57 2.37 1.93 1.85 1.56 1.53 1.26 1.09 1.06 41.73

49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00

0.66 0.27 0.08 0.06 0.06 0.05 0.05 0.04 0.03 0.03 1.34

0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.34

_________________________________________________________________________________________________________

Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total

_________________________________________________________________________________________________________




Europe

5.34

115

ROMANIA

Advertising for Social Media Web Sites (US$ Million): Romania 2004 - 2014 Year

Romania

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

16.33 17.74 19.27 22.23 33.11 45.08 55.68 65.40 74.28 80.69 87.10

1.35% 1.37% 1.39% 1.41% 1.43% 1.44% 1.46% 1.47% 1.49% 1.50% 1.52%

0.43% 0.43% 0.43% 0.42% 0.38% 0.37% 0.35% 0.34% 0.34% 0.34% 0.33%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Romania: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

140 526 557 567 589 599 620 639 706 708 748

18.39 3.24 3.03 3.00 2.89 2.87 2.73 2.60 2.18 2.17 1.98 45.08

40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00

0.59 0.10 0.10 0.10 0.09 0.09 0.09 0.08 0.07 0.07 0.06 1.44

0.15 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.37

_________________________________________________________________________________________________________

Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total

_________________________________________________________________________________________________________




Europe

5.35

116

RUSSIA Advertising for Social Media Web Sites (US$ Million): Russia 2004 - 2014

Year

Russia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

65.13 71.61 78.74 92.10 139.30 191.34 238.38 282.58 324.03 355.54 387.71

5.40% 5.53% 5.67% 5.83% 6.02% 6.13% 6.24% 6.36% 6.48% 6.61% 6.75%

1.70% 1.72% 1.75% 1.73% 1.61% 1.55% 1.51% 1.49% 1.48% 1.48% 1.49%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Russia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

36 83 226 227 233 252 269 271 282 299 306 333 336 442 453

57.70 32.30 9.25 9.24 8.80 8.09 7.39 7.36 7.04 6.56 6.43 5.87 5.82 4.17 4.03 11.29 191.34

30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00

1.85 1.03 0.30 0.30 0.28 0.26 0.24 0.24 0.23 0.21 0.21 0.19 0.19 0.13 0.13 0.36 6.13

0.47 0.26 0.08 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.03 0.03 0.09 1.55

_________________________________________________________________________________________________________

Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total

_________________________________________________________________________________________________________




Europe

5.36

117

SAN MARINO

Advertising for Social Media Web Sites (US$ Million): San Marino 2004 - 2014 Year

San Marino

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.06 0.07 0.08 0.11 0.15 0.19 0.22 0.25 0.27 0.29

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


San Marino: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,787 1,867

0.10 0.06 0.15

63.64 36.36 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Serravalle San Marino Total

_________________________________________________________________________________________________________


5.37

SLOVAKIA

Advertising for Social Media Web Sites (US$ Million): Slovakia 2004 - 2014 Year

Slovakia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.64 7.33 8.09 9.50 14.44 19.89 24.85 29.54 33.98 37.40 40.91

0.55% 0.57% 0.58% 0.60% 0.62% 0.64% 0.65% 0.66% 0.68% 0.70% 0.71%

0.17% 0.18% 0.18% 0.18% 0.17% 0.16% 0.16% 0.16% 0.15% 0.16% 0.16%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Europe

118

Slovakia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

181 289

12.98 6.91 19.89

65.25 34.75 100.00

0.42 0.22 0.64

0.11 0.06 0.16

_________________________________________________________________________________________________________

Bratislava Kosice Total

_________________________________________________________________________________________________________


5.38

SLOVENIA Advertising for Social Media Web Sites (US$ Million): Slovenia 2004 - 2014

Year

Slovenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.64 3.95 4.29 4.94 7.35 10.01 12.36 14.51 16.47 17.88 19.29

0.30% 0.30% 0.31% 0.31% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.34%

0.10% 0.10% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Slovenia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

400 582 1,241 1,333 1,347 1,503 1,504

4.77 2.91 0.66 0.53 0.52 0.31 0.31 10.01

47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00

0.15 0.09 0.02 0.02 0.02 0.01 0.01 0.32

0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice Total

_________________________________________________________________________________________________________




Europe

5.39

119

SPAIN Advertising for Social Media Web Sites (US$ Million): Spain 2004 - 2014

Year

Spain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

94.79 101.82 109.37 124.56 182.78 246.84 302.30 351.91 396.05 426.10 455.50

7.86% 7.87% 7.88% 7.89% 7.90% 7.91% 7.91% 7.92% 7.92% 7.93% 7.93%

2.48% 2.45% 2.42% 2.34% 2.12% 2.00% 1.92% 1.86% 1.81% 1.78% 1.75%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Spain: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

26 63 151 168 179 182 235 249 263 283 284 293 309 326 331

71.06 39.05 16.77 15.01 13.18 12.97 8.75 8.20 7.54 7.03 6.99 6.83 6.37 5.91 5.89 15.28 246.84

28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00

2.28 1.25 0.54 0.48 0.42 0.42 0.28 0.26 0.24 0.23 0.22 0.22 0.20 0.19 0.19 0.49 7.91

0.58 0.32 0.14 0.12 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.12 2.00

_________________________________________________________________________________________________________

Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total

_________________________________________________________________________________________________________




Europe

5.40

120

SWEDEN Advertising for Social Media Web Sites (US$ Million): Sweden 2004 - 2014

Year

Sweden

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

23.41 25.09 26.89 30.55 44.70 60.27 73.70 85.65 96.22 103.33 110.25

1.94% 1.94% 1.94% 1.93% 1.93% 1.93% 1.93% 1.93% 1.92% 1.92% 1.92%

0.61% 0.60% 0.60% 0.57% 0.52% 0.49% 0.47% 0.45% 0.44% 0.43% 0.42%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Sweden: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

166 218 367 474 617 622 623 624 651 663 681 720 737 742 813

15.31 9.87 5.31 3.71 2.75 2.72 2.72 2.72 2.52 2.45 2.31 2.13 2.04 2.01 1.69 60.27

25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00

0.49 0.32 0.17 0.12 0.09 0.09 0.09 0.09 0.08 0.08 0.07 0.07 0.07 0.06 0.05 1.93

0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.49

_________________________________________________________________________________________________________

Stockholm Göteborg Malmö Uppsala Örebro Västeras Norrköping Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total

_________________________________________________________________________________________________________




Europe

5.41

121

SWITZERLAND

Advertising for Social Media Web Sites (US$ Million): Switzerland 2004 - 2014 Year

Switzerland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

21.55 23.00 24.54 27.75 40.38 54.27 66.15 76.61 85.76 91.76 97.54

1.79% 1.78% 1.77% 1.76% 1.75% 1.74% 1.73% 1.72% 1.72% 1.71% 1.70%

0.56% 0.55% 0.54% 0.52% 0.47% 0.44% 0.42% 0.40% 0.39% 0.38% 0.37%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Switzerland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

170 274 291 339 368 493 553 652 718 856 866

14.71 7.29 6.87 5.78 5.28 3.56 3.06 2.51 2.14 1.55 1.51 54.27

27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00

0.47 0.23 0.22 0.19 0.17 0.11 0.10 0.08 0.07 0.05 0.05 1.74

0.12 0.06 0.06 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.44

_________________________________________________________________________________________________________

Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total

_________________________________________________________________________________________________________




Europe

5.42

122

THE NETHERLANDS

Advertising for Social Media Web Sites (US$ Million): The Netherlands 2004 - 2014 Year

The Netherlands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

44.79 48.03 51.50 58.55 85.74 115.65 141.47 164.47 184.86 198.61 212.01

3.71% 3.71% 3.71% 3.71% 3.71% 3.70% 3.70% 3.70% 3.70% 3.69% 3.69%

1.17% 1.16% 1.14% 1.10% 0.99% 0.94% 0.90% 0.87% 0.84% 0.83% 0.81%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The Netherlands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

102 136 147 195 240 257 292 374 478 598 608 874

27.29 19.75 17.26 11.99 8.68 7.81 6.87 5.14 3.70 2.87 2.80 1.47 115.65

23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00

0.87 0.63 0.55 0.38 0.28 0.25 0.22 0.16 0.12 0.09 0.09 0.05 3.70

0.22 0.16 0.14 0.10 0.07 0.06 0.06 0.04 0.03 0.02 0.02 0.01 0.94

_________________________________________________________________________________________________________

Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total

_________________________________________________________________________________________________________




Europe

5.43

123

THE UNITED KINGDOM

Advertising for Social Media Web Sites (US$ Million): The United Kingdom 2004 2014 Year

The United Kingdom

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

152.66 163.18 174.43 197.58 288.13 387.72 473.12 548.65 615.02 658.93 701.43

12.65% 12.61% 12.57% 12.51% 12.45% 12.42% 12.38% 12.34% 12.30% 12.26% 12.21%

3.99% 3.93% 3.87% 3.72% 3.34% 3.14% 3.01% 2.89% 2.80% 2.75% 2.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The United Kingdom: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

8 67 70 85 86 135 141 154 157 165 172 180

135.82 37.74 37.49 31.36 31.36 20.21 18.04 16.48 16.36 15.32 14.48 13.04 387.72

35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00

4.35 1.21 1.20 1.00 1.00 0.65 0.58 0.53 0.52 0.49 0.46 0.42 12.42

1.10 0.31 0.30 0.25 0.25 0.16 0.15 0.13 0.13 0.12 0.12 0.11 3.14

_________________________________________________________________________________________________________

London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total

_________________________________________________________________________________________________________




Europe

5.44

124

UKRAINE Advertising for Social Media Web Sites (US$ Million): Ukraine 2004 - 2014

Year

Ukraine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.76 22.67 24.77 28.75 43.12 58.95 73.09 86.21 98.34 107.32 116.39

1.72% 1.75% 1.78% 1.82% 1.86% 1.89% 1.91% 1.94% 1.97% 2.00% 2.03%

0.54% 0.55% 0.55% 0.54% 0.50% 0.48% 0.46% 0.45% 0.45% 0.45% 0.45%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Ukraine: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

205 295 388 406 408 473 520 568 709 722 725 789 849 868 870

10.87 6.77 4.95 4.68 4.66 3.71 3.32 3.00 2.17 2.11 2.09 1.81 1.57 1.50 1.49 4.25 58.95

18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00

0.35 0.22 0.16 0.15 0.15 0.12 0.11 0.10 0.07 0.07 0.07 0.06 0.05 0.05 0.05 0.14 1.89

0.09 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.48

_________________________________________________________________________________________________________

Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total

_________________________________________________________________________________________________________




125

6

LATIN AMERICA

6.1

EXECUTIVE SUMMARY

Market Potential for Advertising for Social Media Web Sites in Latin America (US$ Million): 2009 Country


% of Latin America

334.04 244.43 96.69 61.80 58.69 42.72 40.00 17.73 12.31 10.23 7.22 6.81 6.54 5.37 4.83 4.51 3.28 0.74 0.63 0.42 0.31 0.01 959.29

34.82% 25.48% 10.08% 6.44% 6.12% 4.45% 4.17% 1.85% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%

_________________________________________________________________________________________________________

Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total

_________________________________________________________________________________________________________


Market Potential for Advertising for Social Media Web Sites in Latin America (US$ Million): 2009 Argentina Mexico

Venezuela

Other Brazil



Latin America

126

The Market for Advertising for Social Media Web Sites in Latin America: 2004 2014 Year

US$ Million

% of Globe

355.95 384.80 416.03 477.44 706.78 959.29 1,180.84 1,382.19 1,564.49 1,693.46 1,821.66

9.30 9.26 9.22 8.98 8.18 7.78 7.50 7.29 7.13 7.06 7.00

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________


6.2

ARGENTINA Advertising for Social Media Web Sites (US$ Million): Argentina 2004 - 2014

Year

Argentina

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

32.54 35.86 39.51 46.33 70.28 96.69 120.65 143.26 164.56 180.88 197.61

9.14% 9.32% 9.50% 9.70% 9.94% 10.08% 10.22% 10.36% 10.52% 10.68% 10.85%

0.85% 0.86% 0.88% 0.87% 0.81% 0.78% 0.77% 0.76% 0.75% 0.75% 0.76%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Latin America

127

Argentina: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

197 198 199 319 392 436 457 472 481 488 506 609 682 692 701

11.80 11.80 11.75 6.09 4.90 4.26 3.97 3.72 3.69 3.61 3.48 2.78 2.31 2.27 2.21 18.06 96.69

12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00

1.23 1.23 1.23 0.63 0.51 0.44 0.41 0.39 0.38 0.38 0.36 0.29 0.24 0.24 0.23 1.88 10.08

0.10 0.10 0.10 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.78

_________________________________________________________________________________________________________

Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total

_________________________________________________________________________________________________________


6.3

BELIZE Advertising for Social Media Web Sites (US$ Million): Belize 2004 - 2014

Year

Belize

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.17 0.18 0.19 0.21 0.31 0.42 0.52 0.60 0.67 0.72 0.77

0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Latin America

128

Belize: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,569 1,876 1,877 1,905 1,994

0.25 0.05 0.05 0.04 0.02 0.42

60.00 12.50 12.50 10.00 5.00 100.00

0.03 0.01 0.01 0.00 0.00 0.04

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Belize City Corozal Orange Walk Dangriga Belmopan Total

_________________________________________________________________________________________________________


6.4

BOLIVIA Advertising for Social Media Web Sites (US$ Million): Bolivia 2004 - 2014

Year

Bolivia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.76 2.96 3.19 3.63 5.34 7.22 8.84 10.30 11.61 12.50 13.37

0.77% 0.77% 0.77% 0.76% 0.76% 0.75% 0.75% 0.75% 0.74% 0.74% 0.73%

0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bolivia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

566 795 1,031 1,309 1,490 1,545 1,652

3.00 1.79 1.08 0.56 0.32 0.27 0.19 7.22

41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00

0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75

0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total

_________________________________________________________________________________________________________




Latin America

6.5

129

BRAZIL Advertising for Social Media Web Sites (US$ Million): Brazil 2004 - 2014

Year

Brazil

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

125.81 135.64 146.24 167.27 246.66 334.04 410.23 478.98 540.72 583.62 625.93

35.34% 35.25% 35.15% 35.04% 34.90% 34.82% 34.74% 34.65% 34.56% 34.46% 34.36%

3.29% 3.27% 3.24% 3.15% 2.86% 2.71% 2.61% 2.53% 2.46% 2.43% 2.40%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Brazil: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

54 113 219 225 245 248 317 324 332 337 394 434 456 466 485

44.61 25.14 9.85 9.34 8.37 8.23 6.18 5.96 5.88 5.80 4.89 4.34 3.98 3.77 3.66 184.03 334.04

13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00

4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.42 0.39 0.38 19.18 34.82

0.36 0.20 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.49 2.71

_________________________________________________________________________________________________________

Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total

_________________________________________________________________________________________________________




Latin America

6.6

130

CHILE Advertising for Social Media Web Sites (US$ Million): Chile 2004 - 2014

Year

Chile

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

15.78 17.08 18.48 21.23 31.46 42.72 52.61 61.61 69.76 75.54 81.28

4.43% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%

0.41% 0.41% 0.41% 0.40% 0.36% 0.35% 0.33% 0.32% 0.32% 0.31% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Chile: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

101 723 758 792 847 858 880 977 1,025 1,033 1,135 1,200

27.40 2.10 1.93 1.80 1.58 1.55 1.45 1.19 1.09 1.08 0.83 0.72 42.72

64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00

2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45

0.22 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.35

_________________________________________________________________________________________________________

Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total

_________________________________________________________________________________________________________




Latin America

6.7

131

COLOMBIA Advertising for Social Media Web Sites (US$ Million): Colombia 2004 - 2014

Year

Colombia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.90 22.78 24.83 28.75 43.00 58.69 72.66 85.55 97.43 106.12 114.88

5.87% 5.92% 5.97% 6.02% 6.08% 6.12% 6.15% 6.19% 6.23% 6.27% 6.31%

0.55% 0.55% 0.55% 0.54% 0.50% 0.48% 0.46% 0.45% 0.44% 0.44% 0.44%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Colombia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

108 260 265 555 558 844 873 921 991 1,007 1,111 1,244 1,296 1,322 1,356

26.62 7.69 7.52 3.06 3.03 1.59 1.48 1.34 1.17 1.12 0.86 0.65 0.58 0.54 0.51 0.93 58.69

45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00

2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.12

0.22 0.06 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.48

_________________________________________________________________________________________________________

Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total

_________________________________________________________________________________________________________




Latin America

6.8

132

COSTA RICA Advertising for Social Media Web Sites (US$ Million): Costa Rica 2004 - 2014

Year

Costa Rica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.69 4.01 4.36 5.04 7.51 10.23 12.65 14.87 16.90 18.38 19.86

1.04% 1.04% 1.05% 1.05% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%

0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Costa Rica: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

479 754 920 1,002 1,128 1,129 1,415

3.70 1.95 1.34 1.14 0.84 0.84 0.44 10.23

36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00

0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07

0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.08

_________________________________________________________________________________________________________

San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total

_________________________________________________________________________________________________________


6.9

ECUADOR Advertising for Social Media Web Sites (US$ Million): Ecuador 2004 - 2014

Year

Ecuador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

7.04 7.51 8.02 9.06 13.19 17.73 21.61 25.02 28.01 29.97 31.86

1.98% 1.95% 1.93% 1.90% 1.87% 1.85% 1.83% 1.81% 1.79% 1.77% 1.75%

0.18% 0.18% 0.18% 0.17% 0.15% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Latin America

133

Ecuador: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

264 360 1,072 1,210 1,216 1,233 1,285 1,298 1,354

7.54 5.48 0.97 0.71 0.69 0.67 0.59 0.58 0.51 17.73

42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00

0.79 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.85

0.06 0.04 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.14

_________________________________________________________________________________________________________

Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total

_________________________________________________________________________________________________________


6.10

EL SALVADOR

Advertising for Social Media Web Sites (US$ Million): El Salvador 2004 - 2014 Year

El Salvador

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.45 2.64 2.85 3.27 4.83 6.54 8.04 9.40 10.62 11.47 12.31

0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68%

0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


El Salvador: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

480 1,017 1,214 1,428 1,454 1,570

3.69 1.11 0.70 0.42 0.38 0.25 6.54

56.44 16.93 10.67 6.38 5.77 3.80 100.00

0.38 0.12 0.07 0.04 0.04 0.03 0.68

0.03 0.01 0.01 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total

_________________________________________________________________________________________________________




Latin America

6.11

134

FRENCH GUIANA

Advertising for Social Media Web Sites (US$ Million): French Guiana 2004 - 2014 Year

French Guiana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.12 0.13 0.14 0.16 0.23 0.31 0.38 0.44 0.49 0.52 0.56

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


French Guiana: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,624 1,925 1,946 1,974 2,029

0.21 0.04 0.03 0.03 0.01 0.31

66.67 11.67 10.00 8.33 3.33 100.00

0.02 0.00 0.00 0.00 0.00 0.03

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Cayenne Kourou Remire Saint Laurent Sinnamary Total

_________________________________________________________________________________________________________


6.12

GUATEMALA

Advertising for Social Media Web Sites (US$ Million): Guatemala 2004 - 2014 Year

Guatemala

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.50 4.88 5.29 6.09 9.05 12.31 15.19 17.81 20.21 21.92 23.63

1.26% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.29% 1.30%

0.12% 0.12% 0.12% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Latin America

135

Guatemala: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

231 1,235 1,262 1,432 1,438 1,452 1,461 1,484

9.11 0.66 0.63 0.41 0.41 0.38 0.37 0.34 12.31

74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00

0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28

0.07 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.10

_________________________________________________________________________________________________________

Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total

_________________________________________________________________________________________________________


6.13

GUYANA Advertising for Social Media Web Sites (US$ Million): Guyana 2004 - 2014

Year

Guyana

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.28 0.30 0.32 0.37 0.54 0.74 0.91 1.06 1.19 1.29 1.38

0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Guyana: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,310 1,824 1,870 1,949 2,018

0.55 0.08 0.06 0.03 0.01 0.74

75.19 11.28 7.52 4.14 1.88 100.00

0.06 0.01 0.01 0.00 0.00 0.08

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Georgetown Linden New Amsterdam Corriverton Mahaicony Total

_________________________________________________________________________________________________________




Latin America

6.14

136

HONDURAS

Advertising for Social Media Web Sites (US$ Million): Honduras 2004 - 2014 Year

Honduras

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.63 1.77 1.93 2.22 3.31 4.51 5.58 6.55 7.45 8.09 8.74

0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Honduras: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

738 914 1,617 1,626 1,639 1,728 1,781 1,805 1,829 1,847 1,854

2.02 1.35 0.21 0.21 0.19 0.13 0.10 0.09 0.08 0.07 0.06 4.51

44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00

0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total

_________________________________________________________________________________________________________




Latin America

6.15

137

MEXICO Advertising for Social Media Web Sites (US$ Million): Mexico 2004 - 2014

Year

Mexico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

95.97 102.65 109.78 124.42 181.57 244.43 298.39 346.17 388.22 416.13 443.18

26.96% 26.68% 26.39% 26.06% 25.69% 25.48% 25.27% 25.05% 24.81% 24.57% 24.33%

2.51% 2.47% 2.43% 2.34% 2.10% 1.98% 1.90% 1.83% 1.77% 1.73% 1.70%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Mexico: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

27 178 215 217 232 244 247 250 343 344 351 376 378 399 402

69.46 13.37 10.10 10.01 8.91 8.53 8.28 8.12 5.70 5.70 5.63 5.14 5.12 4.77 4.73 70.85 244.43

28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00

7.24 1.39 1.05 1.04 0.93 0.89 0.86 0.85 0.59 0.59 0.59 0.54 0.53 0.50 0.49 7.39 25.48

0.56 0.11 0.08 0.08 0.07 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.57 1.98

_________________________________________________________________________________________________________

Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total

_________________________________________________________________________________________________________




Latin America

6.16

138

NICARAGUA

Advertising for Social Media Web Sites (US$ Million): Nicaragua 2004 - 2014 Year

Nicaragua

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.29 1.38 1.48 1.67 2.44 3.28 4.00 4.64 5.20 5.58 5.94

0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%

0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Nicaragua: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

854 1,187 1,588 1,630 1,674 1,698 1,818 1,836 1,838

1.55 0.74 0.23 0.20 0.17 0.15 0.08 0.08 0.07 3.28

47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00

0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34

0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total

_________________________________________________________________________________________________________


6.17

PANAMA Advertising for Social Media Web Sites (US$ Million): Panama 2004 - 2014

Year

Panama

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.84 2.02 2.22 2.59 3.91 5.37 6.68 7.90 9.05 9.92 10.80

0.52% 0.53% 0.53% 0.54% 0.55% 0.56% 0.57% 0.57% 0.58% 0.59% 0.59%

0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________

Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com


Latin America

139

Panama: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

514 1,306 1,435 1,459 1,578 1,581 1,826 1,835

3.37 0.57 0.41 0.37 0.24 0.24 0.08 0.08 5.37

62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00

0.35 0.06 0.04 0.04 0.03 0.02 0.01 0.01 0.56

0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total

_________________________________________________________________________________________________________


6.18

PARAGUAY

Advertising for Social Media Web Sites (US$ Million): Paraguay 2004 - 2014 Year

Paraguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.82 1.96 2.11 2.42 3.56 4.83 5.93 6.92 7.81 8.43 9.04

0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Paraguay: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

592 1,416 1,500 1,501 1,533 1,747 1,774 1,775 1,809 1,810 1,833

2.89 0.44 0.32 0.32 0.29 0.12 0.10 0.10 0.09 0.09 0.08 4.83

59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00

0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Coronel Oviedo Villarrica Caaguazu Total

_________________________________________________________________________________________________________




Latin America

6.19

140

PERU Advertising for Social Media Web Sites (US$ Million): Peru 2004 - 2014

Year

Peru

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

13.85 15.18 16.63 19.38 29.19 40.00 49.71 58.78 67.23 73.57 80.01

3.89% 3.94% 4.00% 4.06% 4.13% 4.17% 4.21% 4.25% 4.30% 4.34% 4.39%

0.36% 0.37% 0.37% 0.36% 0.34% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Peru: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

122 594 618 670 764 884 910 960 974 1,069 1,204 1,217

22.44 2.88 2.73 2.39 1.92 1.45 1.36 1.24 1.21 0.97 0.71 0.69 40.00

56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00

2.34 0.30 0.28 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.17

0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.32

_________________________________________________________________________________________________________

Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total

_________________________________________________________________________________________________________




Latin America

6.20

141

SURINAME

Advertising for Social Media Web Sites (US$ Million): Suriname 2004 - 2014 Year

Suriname

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.23 0.25 0.27 0.31 0.46 0.63 0.77 0.91 1.02 1.11 1.19

0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Suriname: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,314 1,904 1,993 2,027 2,058

0.55 0.04 0.02 0.01 0.01 0.63

87.39 6.72 3.36 1.68 0.84 100.00

0.06 0.00 0.00 0.00 0.00 0.07

0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total

_________________________________________________________________________________________________________


6.21

THE FALKLAND ISLANDS

Advertising for Social Media Web Sites (US$ Million): The Falkland Islands 2004 2014 Year

The Falkland Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.03

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Latin America

142

The Falkland Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

2,019

0.01 0.01

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Stanley Total

_________________________________________________________________________________________________________


6.22

URUGUAY

Advertising for Social Media Web Sites (US$ Million): Uruguay 2004 - 2014 Year

Uruguay

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.38 2.60 2.84 3.31 4.97 6.81 8.45 9.98 11.40 12.45 13.52

0.67% 0.68% 0.68% 0.69% 0.70% 0.71% 0.72% 0.72% 0.73% 0.74% 0.74%

0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Uruguay: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

380 1,487 1,512 1,572 1,593 1,675 1,687 1,708 1,715

5.07 0.33 0.30 0.25 0.23 0.17 0.16 0.15 0.14 6.81

74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00

0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71

0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06

_________________________________________________________________________________________________________

Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total

_________________________________________________________________________________________________________




Latin America

6.23

143

VENEZUELA

Advertising for Social Media Web Sites (US$ Million): Venezuela 2004 - 2014 Year

Venezuela

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

20.92 23.02 25.34 29.68 44.96 61.80 77.05 91.42 104.92 115.22 125.77

5.88% 5.98% 6.09% 6.22% 6.36% 6.44% 6.53% 6.61% 6.71% 6.80% 6.90%

0.55% 0.55% 0.56% 0.56% 0.52% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Venezuela: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

153 312 352 439 503 662 669 829 855 940 946 965 970 975 1,011

16.50 6.27 5.57 4.20 3.49 2.45 2.40 1.64 1.55 1.28 1.26 1.23 1.22 1.20 1.12 10.40 61.80

26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00

1.72 0.65 0.58 0.44 0.36 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.08 6.44

0.13 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.08 0.50

_________________________________________________________________________________________________________

Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total

_________________________________________________________________________________________________________




144

7

NORTH AMERICA & THE CARIBBEAN

7.1

EXECUTIVE SUMMARY

Market Potential for Advertising for Social Media Web Sites in North America & the Caribbean (US$ Million): 2009 Country


% of North America & the Caribbean

3,120.00 229.89 15.69 13.75 9.38 4.18 2.86 2.42 1.25 1.22 1.00 0.82 0.70 0.50 0.41 0.35 0.28 0.22 0.21 0.20 0.18 0.16 0.15 0.13 0.09 0.07 3,406.11

91.60% 6.75% 0.46% 0.40% 0.28% 0.12% 0.08% 0.07% 0.04% 0.04% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total

_________________________________________________________________________________________________________




North America & the Caribbean

145

Market Potential for Advertising for Social Media Web Sites in North America & the Caribbean (US$ Million): 2009

Canada Dominican Republic Puerto Rico Other

The United States

The Market for Advertising for Social Media Web Sites in North America & the Caribbean: 2004 - 2014 Year

US$ Million

% of Globe

550.60 607.02 669.40 895.74 2,072.58 3,406.11 4,729.19 6,045.05 7,282.94 8,085.42 8,876.91

14.39 14.61 14.84 16.85 23.99 27.62 30.05 31.88 33.20 33.70 34.10

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________





7.2

146

ANTIGUA AND BARBUDA

Advertising for Social Media Web Sites (US$ Million): Antigua and Barbuda 2004 2014 Year

Antigua and Barbuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.09 0.10 0.11 0.16 0.22 0.26 0.31 0.35 0.37 0.40

0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Antigua and Barbuda: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,612 2,057

0.21 0.01 0.22

97.30 2.70 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint John's Codrington Total

_________________________________________________________________________________________________________


7.3

ARUBA Advertising for Social Media Web Sites (US$ Million): Aruba 2004 - 2014

Year

Aruba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.16 0.17 0.18 0.21 0.30 0.41 0.50 0.57 0.64 0.69 0.73

0.03% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





147

Aruba: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,602 1,654

0.22 0.19 0.41

54.05 45.95 100.00

0.01 0.01 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Oranjestad Sint Nicolaas Total

_________________________________________________________________________________________________________


7.4

BARBADOS Advertising for Social Media Web Sites (US$ Million): Barbados 2004 - 2014

Year

Barbados

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.38 0.41 0.44 0.51 0.74 1.00 1.23 1.43 1.61 1.74 1.86

0.07% 0.07% 0.07% 0.06% 0.04% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Barbados: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,060

1.00 1.00

100.00 100.00

0.03 0.03

0.01 0.01

_________________________________________________________________________________________________________

Bridgetown Total

_________________________________________________________________________________________________________





7.5

148

BERMUDA Advertising for Social Media Web Sites (US$ Million): Bermuda 2004 - 2014

Year

Bermuda

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.31 0.33 0.36 0.41 0.60 0.82 1.01 1.17 1.33 1.43 1.54

0.06% 0.05% 0.05% 0.05% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bermuda: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,366 1,489

0.49 0.33 0.82

60.00 40.00 100.00

0.01 0.01 0.02

0.00 0.00 0.01

_________________________________________________________________________________________________________

Hamilton Saint George Total

_________________________________________________________________________________________________________


7.6

CANADA Advertising for Social Media Web Sites (US$ Million): Canada 2004 - 2014

Year

Canada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

91.01 97.19 103.78 117.40 170.97 229.89 280.29 324.76 363.73 389.34 414.06

16.53% 16.01% 15.50% 13.11% 8.25% 6.75% 5.93% 5.37% 4.99% 4.82% 4.66%

2.38% 2.34% 2.30% 2.21% 1.98% 1.86% 1.78% 1.71% 1.66% 1.62% 1.59%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





149

Canada: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

28 34 100 156 185 196 202 318 498 521 689 697 763 886 925

68.74 58.59 27.70 16.43 12.76 11.94 11.51 6.16 3.51 3.31 2.29 2.25 1.93 1.44 1.32 229.89

29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00

2.02 1.72 0.81 0.48 0.37 0.35 0.34 0.18 0.10 0.10 0.07 0.07 0.06 0.04 0.04 6.75

0.56 0.48 0.22 0.13 0.10 0.10 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.86

_________________________________________________________________________________________________________

Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total

_________________________________________________________________________________________________________


7.7

CUBA Advertising for Social Media Web Sites (US$ Million): Cuba 2004 - 2014

Year

Cuba

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.29 3.60 3.93 4.57 6.86 9.38 11.64 13.73 15.67 17.11 18.56

0.60% 0.59% 0.59% 0.51% 0.33% 0.28% 0.25% 0.23% 0.22% 0.21% 0.21%

0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





150

Cuba: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

386 1,080 1,236 1,339 1,391 1,410 1,530 1,537 1,549 1,552 1,556

4.96 0.94 0.66 0.53 0.47 0.45 0.29 0.28 0.27 0.27 0.27 9.38

52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00

0.15 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.28

0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total

_________________________________________________________________________________________________________


7.8

DOMINICA Advertising for Social Media Web Sites (US$ Million): Dominica 2004 - 2014

Year

Dominica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.03 0.04 0.04 0.04 0.07 0.09 0.11 0.12 0.14 0.15 0.16

0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Dominica: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,864 2,045 2,046 2,047 2,048

0.06 0.01 0.01 0.01 0.01 0.09

64.71 8.82 8.82 8.82 8.82 100.00

0.00 0.00 0.00 0.00 0.00 0.00

0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Roseau Marigot Saint Joseph Berekua Portsmouth Total

_________________________________________________________________________________________________________





7.9

151

DOMINICAN REPUBLIC

Advertising for Social Media Web Sites (US$ Million): Dominican Republic 2004 2014 Year

Dominican Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.48 5.99 6.56 7.63 11.46 15.69 19.47 23.00 26.27 28.71 31.17

0.99% 0.99% 0.98% 0.85% 0.55% 0.46% 0.41% 0.38% 0.36% 0.36% 0.35%

0.14% 0.14% 0.15% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Dominican Republic: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

214 732 1,194 1,249 1,280 1,398 1,466 1,467 1,485

10.15 2.05 0.73 0.65 0.60 0.46 0.36 0.36 0.33 15.69

64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00

0.30 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.46

0.08 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.13

_________________________________________________________________________________________________________

Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total

_________________________________________________________________________________________________________





7.10

152

GREENLAND

Advertising for Social Media Web Sites (US$ Million): Greenland 2004 - 2014 Year

Greenland

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.08 0.09 0.10 0.15 0.20 0.24 0.28 0.31 0.33 0.35

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Greenland: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067

0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.20

28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Nuuk Holsteinsborg Jakobshavn Egedesminde Sukkertoppen Julianehab Narsarsuaq Frederikshab Christianshab Godhavn Uppernavik Ammassalik Thule Scoresbysund Nanortalik Total

_________________________________________________________________________________________________________





7.11

153

GRENADA

Advertising for Social Media Web Sites (US$ Million): Grenada 2004 - 2014 Year

Grenada

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.07 0.08 0.08 0.09 0.13 0.18 0.21 0.24 0.27 0.29 0.30

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Grenada: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,717 1,928

0.14 0.04 0.18

80.00 20.00 100.00

0.00 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Saint George's Gouyave Total

_________________________________________________________________________________________________________


7.12

GUADELOUPE

Advertising for Social Media Web Sites (US$ Million): Guadeloupe 2004 - 2014 Year

Guadeloupe

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.27 0.29 0.31 0.36 0.52 0.70 0.85 0.99 1.11 1.19 1.27

0.05% 0.05% 0.05% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





154

Guadeloupe: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,623 1,816 1,841 1,862 1,869 1,879 1,886 1,895 1,896 1,940

0.21 0.08 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.03 0.70

29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02

0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total

_________________________________________________________________________________________________________


7.13

HAITI Advertising for Social Media Web Sites (US$ Million): Haiti 2004 - 2014

Year

Haiti

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.11 1.19 1.28 1.45 2.12 2.86 3.50 4.07 4.58 4.92 5.25

0.20% 0.20% 0.19% 0.16% 0.10% 0.08% 0.07% 0.07% 0.06% 0.06% 0.06%

0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Haiti: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

741 1,525 1,693 1,701 1,702 1,796

2.02 0.29 0.16 0.15 0.15 0.09 2.86

70.39 10.12 5.51 5.36 5.36 3.27 100.00

0.06 0.01 0.00 0.00 0.00 0.00 0.08

0.02 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Port-au-Prince Cap-Haitien Petionville Gonaives Les Cayes Port-de-Paix Total

_________________________________________________________________________________________________________





7.14

155

JAMAICA Advertising for Social Media Web Sites (US$ Million): Jamaica 2004 - 2014

Year

Jamaica

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.99 1.05 1.11 1.25 1.81 2.42 2.94 3.38 3.77 4.01 4.24

0.18% 0.17% 0.17% 0.14% 0.09% 0.07% 0.06% 0.06% 0.05% 0.05% 0.05%

0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Jamaica: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

827 1,539 1,603 1,737 1,763 1,901

1.64 0.28 0.22 0.13 0.11 0.04 2.42

67.83 11.50 9.04 5.30 4.52 1.81 100.00

0.05 0.01 0.01 0.00 0.00 0.00 0.07

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total

_________________________________________________________________________________________________________


7.15

MARTINIQUE

Advertising for Social Media Web Sites (US$ Million): Martinique 2004 - 2014 Year

Martinique

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.48 0.51 0.55 0.62 0.90 1.22 1.48 1.72 1.93 2.07 2.20

0.09% 0.08% 0.08% 0.07% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.02%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





156

Martinique: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,245 1,690 1,769 1,794 1,825 1,861 1,952 1,953

0.65 0.16 0.11 0.09 0.08 0.06 0.03 0.03 1.22

53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00

0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01

_________________________________________________________________________________________________________

Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total

_________________________________________________________________________________________________________


7.16

PUERTO RICO

Advertising for Social Media Web Sites (US$ Million): Puerto Rico 2004 - 2014 Year

Puerto Rico

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.06 6.34 6.63 7.33 10.39 13.75 16.50 18.80 20.70 21.75 22.71

1.10% 1.04% 0.99% 0.82% 0.50% 0.40% 0.35% 0.31% 0.28% 0.27% 0.26%

0.16% 0.15% 0.15% 0.14% 0.12% 0.11% 0.10% 0.10% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





157

Puerto Rico: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

537 814 900 903 1,054 1,172 1,188 1,191 1,226 1,320 1,381 1,462 1,511 1,536 1,583

3.16 1.69 1.38 1.37 1.02 0.76 0.74 0.73 0.68 0.54 0.48 0.37 0.31 0.28 0.24 13.75

22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00

0.09 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.40

0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11

_________________________________________________________________________________________________________

San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total

_________________________________________________________________________________________________________


7.17

ST. KITTS AND NEVIS

Advertising for Social Media Web Sites (US$ Million): St. Kitts and Nevis 2004 2014 Year

St. Kitts and Nevis

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.05 0.05 0.06 0.07 0.10 0.13 0.16 0.19 0.22 0.24 0.26

0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


St. Kitts and Nevis: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,743 2,053

0.13 0.01 0.13

95.00 5.00 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Basseterre Charlestown Total

_________________________________________________________________________________________________________





7.18

158

ST. LUCIA

Advertising for Social Media Web Sites (US$ Million): St. Lucia 2004 - 2014 Year

St. Lucia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.08 0.09 0.09 0.11 0.16 0.21 0.26 0.31 0.35 0.38 0.41

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


St. Lucia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,665 1,917

0.18 0.04 0.21

82.81 17.19 100.00

0.01 0.00 0.01

0.00 0.00 0.00

_________________________________________________________________________________________________________

Castries Vieux Fort Total

_________________________________________________________________________________________________________


7.19

ST. VINCENT AND THE GRENADINES Advertising for Social Media Web Sites (US$ Million): St. Vincent and the Grenadines 2004 - 2014

Year

St. Vincent and the Grenadines

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.07 0.07 0.08 0.12 0.16 0.20 0.23 0.26 0.29 0.31

0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





159

St. Vincent and the Grenadines: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,696 2,040

0.16 0.01 0.16

95.00 5.00 100.00

0.00 0.00 0.00

0.00 0.00 0.00

_________________________________________________________________________________________________________

Kingstown Georgetown Total

_________________________________________________________________________________________________________


7.20

THE BAHAMAS

Advertising for Social Media Web Sites (US$ Million): The Bahamas 2004 - 2014 Year

The Bahamas

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.49 0.53 0.56 0.64 0.93 1.25 1.52 1.77 1.98 2.12 2.26

0.09% 0.09% 0.08% 0.07% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%

0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The Bahamas: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,039 1,647

1.06 0.19 1.25

84.91 15.09 100.00

0.03 0.01 0.04

0.01 0.00 0.01

_________________________________________________________________________________________________________

Nassau Freeport Total

_________________________________________________________________________________________________________





7.21

160

THE BRITISH VIRGIN ISLANDS

Advertising for Social Media Web Sites (US$ Million): The British Virgin Islands 2004 - 2014 Year

The British Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.06 0.07 0.07 0.08 0.11 0.15 0.19 0.21 0.24 0.25 0.27

0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The British Virgin Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,705

0.15 0.15

100.00 100.00

0.00 0.00

0.00 0.00

_________________________________________________________________________________________________________

Road Town Total

_________________________________________________________________________________________________________


7.22

THE CAYMAN ISLANDS

Advertising for Social Media Web Sites (US$ Million): The Cayman Islands 2004 2014 Year

The Cayman Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.14 0.15 0.16 0.18 0.26 0.35 0.42 0.48 0.54 0.57 0.60

0.03% 0.03% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________





161

The Cayman Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,629 1,778 1,957 2,014

0.20 0.10 0.03 0.01 0.35

58.33 29.17 8.33 4.17 100.00

0.01 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

George Town West Bay Savannah Bodden Town Total

_________________________________________________________________________________________________________


7.23

THE NETHERLANDS ANTILLES

Advertising for Social Media Web Sites (US$ Million): The Netherlands Antilles 2004 - 2014 Year

The Netherlands Antilles

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.21 0.22 0.23 0.26 0.38 0.50 0.61 0.70 0.78 0.83 0.87

0.04% 0.04% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The Netherlands Antilles: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,382 1,985 2,069

0.48 0.02 0.00 0.50

94.70 4.55 0.76 100.00

0.01 0.00 0.00 0.01

0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Willemstad Philipsburg Kralendijk Total

_________________________________________________________________________________________________________





7.24

162

THE U.S. VIRGIN ISLANDS

Advertising for Social Media Web Sites (US$ Million): The U.S. Virgin Islands 2004 - 2014 Year

The U.S. Virgin Islands

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.11 0.12 0.13 0.15 0.21 0.28 0.35 0.40 0.44 0.47 0.50

0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The U.S. Virgin Islands: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,684 1,932 1,933 1,972 2,007 2,038

0.16 0.03 0.03 0.03 0.02 0.01 0.28

57.58 12.12 12.12 9.09 6.06 3.03 100.00

0.00 0.00 0.00 0.00 0.00 0.00 0.01

0.00 0.00 0.00 0.00 0.00 0.00 0.00

_________________________________________________________________________________________________________

Charlotte Amalie Frederiksted Road Town Christiansted Cruz Bay Spanish Town Total

_________________________________________________________________________________________________________





7.25

163

THE UNITED STATES

Advertising for Social Media Web Sites (US$ Million): The United States 2004 2014 Year

The United States

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

438.01 486.68 540.75 750.00 1,860.00 3,120.00 4,380.00 5,640.00 6,828.75 7,598.63 8,358.49

79.55% 80.17% 80.78% 83.73% 89.74% 91.60% 92.62% 93.30% 93.76% 93.98% 94.16%

11.45% 11.72% 11.98% 14.11% 21.53% 25.30% 27.83% 29.74% 31.13% 31.67% 32.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


The United States: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1 3 4 7 11 19 20 21 22 24 25 29 37 41 43

709.75 256.93 236.17 137.47 121.86 87.05 86.05 84.71 82.42 79.00 78.53 65.73 56.05 52.33 50.97 934.98 3120.00

22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00

20.84 7.54 6.93 4.04 3.58 2.56 2.53 2.49 2.42 2.32 2.31 1.93 1.65 1.54 1.50 27.45 91.60

5.75 2.08 1.91 1.11 0.99 0.71 0.70 0.69 0.67 0.64 0.64 0.53 0.45 0.42 0.41 7.58 25.30

_________________________________________________________________________________________________________

New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total

_________________________________________________________________________________________________________





7.26

164

TRINIDAD AND TOBAGO

Advertising for Social Media Web Sites (US$ Million): Trinidad and Tobago 2004 2014 Year

Trinidad and Tobago

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.53 1.66 1.80 2.07 3.08 4.18 5.16 6.05 6.86 7.44 8.01

0.28% 0.27% 0.27% 0.23% 0.15% 0.12% 0.11% 0.10% 0.09% 0.09% 0.09%

0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Trinidad and Tobago: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

767 1,010 1,075 1,635

1.91 1.12 0.96 0.20 4.18

45.67 26.77 22.83 4.72 100.00

0.06 0.03 0.03 0.01 0.12

0.02 0.01 0.01 0.00 0.03

_________________________________________________________________________________________________________

Port-of-Spain San Fernando Arima Scarborough Total

_________________________________________________________________________________________________________




165

8

THE MIDDLE EAST

8.1

EXECUTIVE SUMMARY

Market Potential for Advertising for Social Media Web Sites in the Middle East (US$ Million): 2009 Country


% of the Middle East

121.64 104.07 81.65 77.41 33.68 26.92 25.30 18.21 15.01 13.67 11.48 11.16 10.62 9.51 8.69 7.27 6.44 5.15 4.51 3.17 2.19 1.90 0.49 600.14

20.27% 17.34% 13.61% 12.90% 5.61% 4.49% 4.22% 3.03% 2.50% 2.28% 1.91% 1.86% 1.77% 1.58% 1.45% 1.21% 1.07% 0.86% 0.75% 0.53% 0.36% 0.32% 0.08% 100.00%

_________________________________________________________________________________________________________

Turkey Saudi Arabia Pakistan Iran Israel The United Arab Emirates Kuwait Iraq Syrian Arab Republic Azerbaijan Uzbekistan Oman Qatar Yemen Turkmenistan Lebanon Afghanistan Jordan Bahrain Armenia Tajikistan Kyrgyzstan Palestine Total

_________________________________________________________________________________________________________




The Middle East

166

Market Potential for Advertising for Social Media Web Sites in the Middle East (US$ Million): 2009 Pakistan

Iran

Saudi Arabia

Other Turkey

The Market for Advertising for Social Media Web Sites in the Middle East: 2004 2014 Year

US$ Million

% of Globe

219.53 237.98 258.00 297.02 441.27 600.14 740.26 868.37 985.13 1,068.88 1,152.59

5.74 5.73 5.72 5.59 5.11 4.87 4.70 4.58 4.49 4.46 4.43

_________________________________________________________________________________________________________

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

_________________________________________________________________________________________________________


8.2

AFGHANISTAN

Advertising for Social Media Web Sites (US$ Million): Afghanistan 2004 - 2014 Year

Afghanistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2.23 2.44 2.68 3.12 4.70 6.44 8.00 9.46 10.82 11.84 12.87

1.02% 1.03% 1.04% 1.05% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.12%

0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

167

Afghanistan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

447 1,243 1,349 1,451 1,679 1,682 1,749 1,754 1,790 1,798

4.13 0.66 0.51 0.38 0.17 0.17 0.12 0.12 0.10 0.09 6.44

64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00

0.69 0.11 0.09 0.06 0.03 0.03 0.02 0.02 0.02 0.02 1.07

0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05

_________________________________________________________________________________________________________

Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total

_________________________________________________________________________________________________________


8.3

ARMENIA Advertising for Social Media Web Sites (US$ Million): Armenia 2004 - 2014

Year

Armenia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.92 1.04 1.18 1.43 2.26 3.17 4.04 4.90 5.75 6.47 7.24

0.42% 0.44% 0.46% 0.48% 0.51% 0.53% 0.55% 0.56% 0.58% 0.61% 0.63%

0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

168

Armenia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

794 1,520 1,576 1,800 1,811 1,815 1,842 1,852 1,878 1,891 1,894 1,912 1,913 1,921 1,922

1.79 0.30 0.25 0.09 0.09 0.09 0.07 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.14 3.17

56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 1.15 4.40 100.00

0.30 0.05 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.53

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03

_________________________________________________________________________________________________________

Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Goris Sevan Ashtarak Massis Others Total

_________________________________________________________________________________________________________


8.4

AZERBAIJAN Advertising for Social Media Web Sites (US$ Million): Azerbaijan 2004 - 2014

Year

Azerbaijan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.81 4.36 4.98 6.09 9.69 13.67 17.50 21.34 25.20 28.51 32.07

1.74% 1.83% 1.93% 2.05% 2.20% 2.28% 2.36% 2.46% 2.56% 2.67% 2.78%

0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

169

Azerbaijan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

224 867 957 1,453 1,532 1,543 1,597 1,648 1,776

9.47 1.50 1.25 0.38 0.29 0.27 0.23 0.19 0.10 13.67

69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00

1.58 0.25 0.21 0.06 0.05 0.05 0.04 0.03 0.02 2.28

0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11

_________________________________________________________________________________________________________

Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total

_________________________________________________________________________________________________________


8.5

BAHRAIN Advertising for Social Media Web Sites (US$ Million): Bahrain 2004 - 2014

Year

Bahrain

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.60 1.75 1.90 2.21 3.30 4.51 5.59 6.58 7.50 8.17 8.85

0.73% 0.73% 0.74% 0.74% 0.75% 0.75% 0.75% 0.76% 0.76% 0.76% 0.77%

0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Bahrain: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

698 997 1,207 1,507 1,773

2.24 1.15 0.71 0.31 0.10 4.51

49.67 25.49 15.69 6.86 2.29 100.00

0.37 0.19 0.12 0.05 0.02 0.75

0.02 0.01 0.01 0.00 0.00 0.04

_________________________________________________________________________________________________________

Manama Muharraq Jidd Hafs Isa Town Al Hidd Total

_________________________________________________________________________________________________________




The Middle East

8.6

170

IRAN Advertising for Social Media Web Sites (US$ Million): Iran 2004 - 2014

Year

Iran

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

29.32 31.58 34.01 38.85 57.21 77.41 95.00 110.82 125.00 134.79 144.43

13.36% 13.27% 13.18% 13.08% 12.96% 12.90% 12.83% 12.76% 12.69% 12.61% 12.53%

0.77% 0.76% 0.75% 0.73% 0.66% 0.63% 0.60% 0.58% 0.57% 0.56% 0.55%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Iran: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

80 253 363 365 409 534 548 569 588 824 834 843 893 947 1,016

33.18 8.04 5.42 5.33 4.66 3.18 3.08 2.98 2.89 1.65 1.61 1.60 1.41 1.26 1.11 77.41

42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00

5.53 1.34 0.90 0.89 0.78 0.53 0.51 0.50 0.48 0.28 0.27 0.27 0.24 0.21 0.18 12.90

0.27 0.07 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.63

_________________________________________________________________________________________________________

Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total

_________________________________________________________________________________________________________




The Middle East

8.7

171

IRAQ Advertising for Social Media Web Sites (US$ Million): Iraq 2004 - 2014

Year

Iraq

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

6.76 7.31 7.90 9.07 13.42 18.21 22.41 26.22 29.66 32.09 34.50

3.08% 3.07% 3.06% 3.05% 3.04% 3.03% 3.03% 3.02% 3.01% 3.00% 2.99%

0.18% 0.18% 0.18% 0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Iraq: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

211 905 944 981 1,186 1,269 1,326 1,380 1,434 1,509 1,514 1,523 1,567 1,721

10.31 1.37 1.27 1.19 0.74 0.62 0.54 0.48 0.41 0.31 0.30 0.29 0.26 0.14 18.21

56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00

1.72 0.23 0.21 0.20 0.12 0.10 0.09 0.08 0.07 0.05 0.05 0.05 0.04 0.02 3.03

0.08 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.15

_________________________________________________________________________________________________________

Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total

_________________________________________________________________________________________________________




The Middle East

8.8

172

ISRAEL Advertising for Social Media Web Sites (US$ Million): Israel 2004 - 2014

Year

Israel

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

12.48 13.49 14.60 16.76 24.81 33.68 41.47 48.54 54.94 59.46 63.95

5.68% 5.67% 5.66% 5.64% 5.62% 5.61% 5.60% 5.59% 5.58% 5.56% 5.55%

0.33% 0.32% 0.32% 0.32% 0.29% 0.27% 0.26% 0.26% 0.25% 0.25% 0.25%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Israel: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

221 296 411 580 621 667 671 705

9.76 6.66 4.64 2.91 2.73 2.41 2.39 2.18 33.68

28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00

1.63 1.11 0.77 0.49 0.45 0.40 0.40 0.36 5.61

0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.27

_________________________________________________________________________________________________________

Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total

_________________________________________________________________________________________________________


8.9

JORDAN Advertising for Social Media Web Sites (US$ Million): Jordan 2004 - 2014

Year

Jordan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1.87 2.03 2.21 2.54 3.78 5.15 6.35 7.45 8.46 9.18 9.90

0.85% 0.85% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86% 0.86%

0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

173

Jordan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

597 1,068 1,342 1,423 1,707 1,777 1,823

2.88 0.98 0.52 0.43 0.15 0.10 0.08 5.15

55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00

0.48 0.16 0.09 0.07 0.03 0.02 0.01 0.86

0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04

_________________________________________________________________________________________________________

Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total

_________________________________________________________________________________________________________


8.10

KUWAIT Advertising for Social Media Web Sites (US$ Million): Kuwait 2004 - 2014

Year

Kuwait

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.24 10.02 10.87 12.52 18.60 25.30 31.21 36.61 41.52 45.05 48.56

4.21% 4.21% 4.21% 4.21% 4.22% 4.22% 4.22% 4.22% 4.22% 4.21% 4.21%

0.24% 0.24% 0.24% 0.24% 0.22% 0.21% 0.20% 0.19% 0.19% 0.19% 0.19%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Kuwait: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

243 251 315 661

8.54 8.10 6.20 2.46 25.30

33.77 32.01 24.50 9.71 100.00

1.42 1.35 1.03 0.41 4.22

0.07 0.07 0.05 0.02 0.21

_________________________________________________________________________________________________________

Salmiya Hawalli Jahra Kuwait Total

_________________________________________________________________________________________________________




The Middle East

8.11

174

KYRGYZSTAN

Advertising for Social Media Web Sites (US$ Million): Kyrgyzstan 2004 - 2014 Year

Kyrgyzstan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.68 0.74 0.80 0.93 1.39 1.90 2.35 2.77 3.16 3.44 3.72

0.31% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Kyrgyzstan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

983 1,444 1,761 1,772 1,858 1,888

1.18 0.40 0.11 0.10 0.06 0.05 1.90

62.08 20.92 5.80 5.50 3.14 2.55 100.00

0.20 0.07 0.02 0.02 0.01 0.01 0.32

0.01 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total

_________________________________________________________________________________________________________


8.12

LEBANON

Advertising for Social Media Web Sites (US$ Million): Lebanon 2004 - 2014 Year

Lebanon

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.07 3.24 3.42 3.81 5.46 7.27 8.77 10.06 11.15 11.80 12.41

1.40% 1.36% 1.32% 1.28% 1.24% 1.21% 1.19% 1.16% 1.13% 1.10% 1.08%

0.08% 0.08% 0.08% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

175

Lebanon: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

405 851 1,263 1,502 1,900

4.71 1.57 0.63 0.31 0.04 7.27

64.82 21.61 8.64 4.32 0.61 100.00

0.78 0.26 0.10 0.05 0.01 1.21

0.04 0.01 0.01 0.00 0.00 0.06

_________________________________________________________________________________________________________

Beirut Tripoli Zahle Sidon Tyre Total

_________________________________________________________________________________________________________


8.13

OMAN Advertising for Social Media Web Sites (US$ Million): Oman 2004 - 2014

Year

Oman

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

4.11 4.45 4.82 5.54 8.21 11.16 13.75 16.11 18.25 19.77 21.28

1.87% 1.87% 1.87% 1.87% 1.86% 1.86% 1.86% 1.85% 1.85% 1.85% 1.85%

0.11% 0.11% 0.11% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Oman: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

307 707 938 939

6.41 2.18 1.28 1.28 11.16

57.47 19.54 11.49 11.49 100.00

1.07 0.36 0.21 0.21 1.86

0.05 0.02 0.01 0.01 0.09

_________________________________________________________________________________________________________

Muscat Matrah Nizwa Salala Total

_________________________________________________________________________________________________________




The Middle East

8.14

176

PAKISTAN

Advertising for Social Media Web Sites (US$ Million): Pakistan 2004 - 2014 Year

Pakistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

29.24 31.84 34.66 40.09 59.87 81.65 101.00 118.83 135.20 147.14 159.13

13.32% 13.38% 13.43% 13.50% 13.57% 13.61% 13.64% 13.68% 13.72% 13.77% 13.81%

0.76% 0.77% 0.77% 0.75% 0.69% 0.66% 0.64% 0.63% 0.62% 0.61% 0.61%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Pakistan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

87 143 297 398 419 428 459 510 784 800 966

31.35 17.78 6.65 4.79 4.53 4.39 3.97 3.41 1.82 1.75 1.23 81.65

38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00

5.22 2.96 1.11 0.80 0.75 0.73 0.66 0.57 0.30 0.29 0.20 13.61

0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66

_________________________________________________________________________________________________________

Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total

_________________________________________________________________________________________________________




The Middle East

8.15

177

PALESTINE

Advertising for Social Media Web Sites (US$ Million): Palestine 2004 - 2014 Year

Palestine

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.19 0.21 0.22 0.25 0.36 0.49 0.60 0.69 0.78 0.83 0.89

0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Palestine: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

1,505 1,664

0.31 0.18 0.49

63.56 36.44 100.00

0.05 0.03 0.08

0.00 0.00 0.00

_________________________________________________________________________________________________________

West Bank Gaza Strip Total

_________________________________________________________________________________________________________


8.16

QATAR Advertising for Social Media Web Sites (US$ Million): Qatar 2004 - 2014

Year

Qatar

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.65 4.00 4.39 5.13 7.74 10.62 13.22 15.65 17.92 19.64 21.38

1.66% 1.68% 1.70% 1.73% 1.75% 1.77% 1.79% 1.80% 1.82% 1.84% 1.86%

0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

178

Qatar: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

209

10.62 10.62

100.00 100.00

1.77 1.77

0.09 0.09

_________________________________________________________________________________________________________

Doha Total

_________________________________________________________________________________________________________


8.17

SAUDI ARABIA

Advertising for Social Media Web Sites (US$ Million): Saudi Arabia 2004 - 2014 Year

Saudi Arabia

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

38.98 42.07 45.41 52.00 76.79 104.07 127.92 149.48 168.89 182.46 195.87

17.76% 17.68% 17.60% 17.51% 17.40% 17.34% 17.28% 17.21% 17.14% 17.07% 16.99%

1.02% 1.01% 1.01% 0.98% 0.89% 0.84% 0.81% 0.79% 0.77% 0.76% 0.75%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Saudi Arabia: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

65 146 175 258 266 370 634 642 755 785 897 934 1,117 1,165

38.83 17.27 14.24 7.77 7.51 5.18 2.61 2.59 1.94 1.81 1.40 1.29 0.85 0.78 104.07

37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00

6.47 2.88 2.37 1.29 1.25 0.86 0.44 0.43 0.32 0.30 0.23 0.22 0.14 0.13 17.34

0.31 0.14 0.12 0.06 0.06 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.84

_________________________________________________________________________________________________________

Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total

_________________________________________________________________________________________________________




The Middle East

8.18

179

SYRIAN ARAB REPUBLIC

Advertising for Social Media Web Sites (US$ Million): Syrian Arab Republic 2004 2014 Year

Syrian Arab Republic

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

5.85 6.26 6.71 7.62 11.14 15.01 18.35 21.31 23.94 25.69 27.40

2.66% 2.63% 2.60% 2.56% 2.52% 2.50% 2.48% 2.45% 2.43% 2.40% 2.38%

0.15% 0.15% 0.15% 0.14% 0.13% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Syrian Arab Republic: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

379 397 810 1,076 1,120 1,465 1,477 1,527 1,613 1,625 1,636

5.10 4.80 1.70 0.95 0.85 0.36 0.34 0.29 0.21 0.21 0.20 15.01

33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00

0.85 0.80 0.28 0.16 0.14 0.06 0.06 0.05 0.03 0.03 0.03 2.50

0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12

_________________________________________________________________________________________________________

Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total

_________________________________________________________________________________________________________




The Middle East

8.19

180

TAJIKISTAN

Advertising for Social Media Web Sites (US$ Million): Tajikistan 2004 - 2014 Year

Tajikistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0.75 0.82 0.90 1.06 1.59 2.19 2.72 3.22 3.69 4.04 4.40

0.34% 0.35% 0.35% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.38% 0.38%

0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Tajikistan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

899 1,458 1,712 1,736 1,848 1,885 1,938

1.39 0.37 0.14 0.13 0.07 0.05 0.03 2.19

63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00

0.23 0.06 0.02 0.02 0.01 0.01 0.01 0.36

0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02

_________________________________________________________________________________________________________

Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total

_________________________________________________________________________________________________________


8.20

THE UNITED ARAB EMIRATES

Advertising for Social Media Web Sites (US$ Million): The United Arab Emirates 2004 - 2014 Year

The United Arab Emirates

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

9.06 9.98 11.00 12.90 19.57 26.92 33.59 39.88 45.81 50.36 55.02

4.13% 4.19% 4.26% 4.34% 4.43% 4.49% 4.54% 4.59% 4.65% 4.71% 4.77%

0.24% 0.24% 0.24% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

181

The United Arab Emirates: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

223 236 421 443

9.55 8.72 4.49 4.16 26.92

35.47 32.40 16.67 15.47 100.00

1.59 1.45 0.75 0.69 4.49

0.08 0.07 0.04 0.03 0.22

_________________________________________________________________________________________________________

Dubai Abu Dhabi Sharjah Ras al-Khaimah Total

_________________________________________________________________________________________________________


8.21

TURKEY Advertising for Social Media Web Sites (US$ Million): Turkey 2004 - 2014

Year

Turkey

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

45.05 48.73 52.71 60.51 89.60 121.64 149.74 175.28 198.39 214.72 230.94

20.52% 20.48% 20.43% 20.37% 20.31% 20.27% 20.23% 20.18% 20.14% 20.09% 20.04%

1.18% 1.17% 1.17% 1.14% 1.04% 0.99% 0.95% 0.92% 0.90% 0.90% 0.89%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Turkey: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

51 171 176 277 305 348 358 389 574 610 665 672 674 766 820

46.74 14.60 14.00 7.23 6.45 5.66 5.52 4.95 2.95 2.77 2.42 2.39 2.37 1.92 1.67 121.64

38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00

7.79 2.43 2.33 1.20 1.08 0.94 0.92 0.82 0.49 0.46 0.40 0.40 0.40 0.32 0.28 20.27

0.38 0.12 0.11 0.06 0.05 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.99

_________________________________________________________________________________________________________

Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total

_________________________________________________________________________________________________________




The Middle East

8.22

182

TURKMENISTAN

Advertising for Social Media Web Sites (US$ Million): Turkmenistan 2004 - 2014 Year

Turkmenistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.05 3.34 3.65 4.24 6.36 8.69 10.78 12.73 14.52 15.86 17.20

1.39% 1.40% 1.41% 1.43% 1.44% 1.45% 1.46% 1.47% 1.47% 1.48% 1.49%

0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


Turkmenistan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

401 761 919 1,240

4.77 1.93 1.34 0.66 8.69

54.82 22.18 15.43 7.58 100.00

0.79 0.32 0.22 0.11 1.45

0.04 0.02 0.01 0.01 0.07

_________________________________________________________________________________________________________

Ashgabat Chardzhou Tashauz Krasnovodsk Total

_________________________________________________________________________________________________________


8.23

UZBEKISTAN

Advertising for Social Media Web Sites (US$ Million): Uzbekistan 2004 - 2014 Year

Uzbekistan

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.91 4.30 4.72 5.53 8.36 11.48 14.30 16.95 19.44 21.33 23.26

1.78% 1.81% 1.83% 1.86% 1.89% 1.91% 1.93% 1.95% 1.97% 2.00% 2.02%

0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

183

Uzbekistan: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

403 935 1,211 1,229 1,353 1,406 1,431 1,448 1,470 1,471 1,518 1,524 1,534 1,561 1,577

4.73 1.29 0.70 0.67 0.51 0.46 0.41 0.39 0.36 0.36 0.30 0.29 0.29 0.26 0.24 0.23 11.48

41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00

0.79 0.22 0.12 0.11 0.09 0.08 0.07 0.06 0.06 0.06 0.05 0.05 0.05 0.04 0.04 0.04 1.91

0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09

_________________________________________________________________________________________________________

Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total

_________________________________________________________________________________________________________


8.24

YEMEN Advertising for Social Media Web Sites (US$ Million): Yemen 2004 - 2014

Year

Yemen

% of Region

% of Globe

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

3.71 3.98 4.26 4.83 7.06 9.51 11.62 13.49 15.15 16.25 17.32

1.69% 1.67% 1.65% 1.63% 1.60% 1.58% 1.57% 1.55% 1.54% 1.52% 1.50%

0.10% 0.10% 0.09% 0.09% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




The Middle East

184

Yemen: Advertising for Social Media Web Sites in 2009, US$ Million City

World Rank

US $ mln

%Country

%Region

%World

535 676 926 995 998 1,599 1,844 1,860

3.18 2.36 1.32 1.15 1.15 0.22 0.07 0.06 9.51

33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00

0.53 0.39 0.22 0.19 0.19 0.04 0.01 0.01 1.58

0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08

_________________________________________________________________________________________________________

Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total

_________________________________________________________________________________________________________




185

9 9.1

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END



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