The 2000-2005 World Outlook for Video Game Consoles

The 2000-2005 World Outlook for Video Game Consoles www.icongroupedition.com Ó2002 Icon Group Ltd. ii COPYRIGHT NOT...

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The 2000-2005 World Outlook for Video Game Consoles

www.icongroupedition.com

Ó2002 Icon Group Ltd.

ii

COPYRIGHT NOTICE ISBN: 0-7576-5411-8

All of Icon Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever reason, is a violation of copyrights laws and can lead to penalties and fines. Should you want to copy tables, graphs or other materials from our publications, please contact us to request permission. Icon Group Ltd. often grants permission for very limited reproduction of our publications for internal use, press releases, and academic research. Such reproduction requires, however, confirmed permission from Icon Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this report.

IMPORTANT DISCLAIMER

Neither Icon Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we can not guarantee, given the volume of information, accuracy. Since the information given in this report is forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of this report.



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About Icon Group Ltd. Icon Group Ltd.’s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email: [email protected]. In addition to these reports, Icon Group publishes similar studies for other product categories, issue areas, regions of the world, countries, cities and states (in the case of the United States). If you wish to receive a report that is customized or addressing a particular issue, feel free to contact Icon Group: Icon Group Customer Service 4370 La Jolla Village Drive, Fourth Floor San Diego, CA 92122 USA Tel: 858-546-4340 Fax: 858-546-4341 Email: [email protected] URL: www.icongroupedition.com Note: as statements and statistics in this report are forward-looking, the reader needs to read the last chapter for disclaimers and user agreement provisions. www.icongroupedition.com


Contents

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Table of Contents 1

INTRODUCTION

1.1 1.2 1.3 2

Overview Market Potential Estimation Methodology The Worldwide Market Potential for Video Game Consoles

AFRICA: VIDEO GAME CONSOLES

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37

Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Ghana Guinea Guinea-Bissau Ivory coast Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria


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9 9 11 12

12 14 14 15 15 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 Ó2002 Icon Group Ltd.

Contents

2.38 2.39 2.40 2.41 2.42 2.43 2.44 2.45 2.46 2.47 2.48 2.49 2.50 2.51 2.52 2.53 3

Republic of Congo Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Zambia Zimbabwe

ASIA: VIDEO GAME CONSOLES

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27

Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam


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32 32 33 33 34 34 35 35 36 36 37 37 38 38 39 39 40

40 42 42 43 43 44 44 45 45 46 46 47 47 48 48 49 49 50 50 51 51 52 52 53 53 54 54 Ó2002 Icon Group Ltd.

Contents

4

EUROPE: VIDEO GAME CONSOLES

4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43

Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland


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55 57 57 58 58 59 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73 73 74 74 75 75 76 76 77 77 Ó2002 Icon Group Ltd.

Contents

4.44 4.45 5

LATIN AMERICA: VIDEO GAME CONSOLES

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 6

Ukraine United Kingdom Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela

NORTH AMERICA & THE CARIBBEAN: VIDEO GAME CONSOLES

6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18

Executive Summary Antigua and Barbuda Bahamas Barbados Bermuda Canada Cuba Dominica Dominican Republic Grenada Haiti Jamaica Martinique Netherlands Antilles St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago


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78 78 79

79 80 81 81 82 82 83 83 84 84 85 85 86 86 87 87 88 88 89 89 90 91

91 93 93 94 94 95 95 96 96 97 97 98 98 99 99 100 100 101 Ó2002 Icon Group Ltd.

Contents

6.19 7

102

Executive Summary American Samoa Australia Fiji Kiribati Marshall Islands Micronesia Federation Nauru New Zealand Palau Solomon Islands Tonga Tuvalu Vanuatu

102 103 104 104 105 105 106 106 107 107 108 108 109 109

THE MIDDLE EAST: VIDEO GAME CONSOLES

8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 9

101

OCEANA: VIDEO GAME CONSOLES

7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 8

United States

110

Executive Summary Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Qatar Saudi Arabia Syrian Arab Republic Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen

110 112 112 113 113 114 114 115 115 116 116 117 117 118 118 119 119 120 120 121 121 122 122

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS

9.1 9.2

Disclaimers & Safe Harbor Icon Group Ltd. User Agreement Provisions


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123

123 124 Ó2002 Icon Group Ltd.

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1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group’s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for video game consoles across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: million US $. As shown in the report, the market potential for video game consoles is expected to reach $15,409.52 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $5,346.39 million or 34.70 percent, followed by North America & the Caribbean with $4,772.64 million or 30.97 percent, and then Asia with $3,202.56 million or 20.78 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 86.45 percent of the world wide demand for video game consoles.

1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world’s 230 countries, however, few statistics are available. For these, Icon Group uses www.icongroupedition.com


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econometric models to estimate these markets, and forecast these over time. As true for all forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, medium- and long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling cross-market demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.



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1.3 THE WORLDWIDE MARKET POTENTIAL FOR VIDEO GAME CONSOLES Worldwide Market Potential for Video Game Consoles (million US $): 2000 Region

Latent Demand million US $

% of Globe

_________________________________________________________________________________________________________

Europe North America & the Caribbean Asia Latin America Middle East Africa Oceana Total

3,987 3,002 2,351 584 572 240 162 10,898

36.6 27.5 21.6 5.4 5.2 2.2 1.5 100.0

_________________________________________________________________________________________________________

Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com

Worldwide Market Potential for Video Game Consoles (million US $): 2000

Asia

North America & the Caribbean

Latin America Other Europe

World Market for Video Game Consoles: 1995 - 2005 Year

World Market million US $

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

7,881.79 8,957.33 10,050.95 9,982.58 10,368.13 10,918.97 11,668.66 12,502.09 13,399.77 14,367.00 15,409.52

_________________________________________________________________________________________________________

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2 AFRICA: VIDEO GAME CONSOLES 2.1

EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Africa (million US $): 2000

Country


% of Africa

_________________________________________________________________________________________________________

South Africa Algeria Egypt Nigeria Libya Morocco Tunisia Cameroon Sudan Ivory coast Angola Kenya Congo (formerly Zaire) Tanzania Ghana Ethiopia Zimbabwe Senegal Uganda Gabon Botswana Zambia Burkina Faso Madagascar Guinea Other Total

56 29 21 16 15 13 7 7 6 5 5 5 5 4 3 3 3 3 3 3 2 2 2 2 2 18 240

23.23% 12.02% 8.64% 6.77% 6.12% 5.34% 3.03% 2.95% 2.36% 2.23% 2.06% 2.05% 2.01% 1.48% 1.43% 1.38% 1.35% 1.28% 1.24% 1.14% 0.79% 0.75% 0.69% 0.66% 0.62% 8.28% 100.00%

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Market Potential for Video Game Consoles in Africa (million US $): 2000 Egypt

Nigeria

Algeria

Other South Africa

The Market for Video Game Consoles in Africa: 1995 - 2005 Year

million US $

% of Globe

191.84 211.17 230.29 227.60 233.10 241.74 256.18 272.42 289.72 308.15 327.79

2.43 2.36 2.29 2.28 2.25 2.21 2.20 2.18 2.16 2.14 2.13

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




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2.2

14

ALGERIA Video Game Consoles (million US $): Algeria 1995 - 2005

Year

Algeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

24 26 28 28 28 29 31 33 35 38 40

12.25% 12.20% 12.15% 12.11% 12.05% 12.02% 12.05% 12.10% 12.14% 12.19% 12.23%

0.29% 0.28% 0.27% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.3

ANGOLA Video Game Consoles (million US $): Angola 1995 - 2005

Year

Angola

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 5 5 5 5 5 6 6 7 7

2.13% 2.12% 2.10% 2.09% 2.07% 2.06% 2.07% 2.09% 2.10% 2.11% 2.12%

0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.4

15

BENIN Video Game Consoles (million US $): Benin 1995 - 2005

Year

Benin

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 2

0.48% 0.47% 0.47% 0.46% 0.45% 0.45% 0.45% 0.46% 0.47% 0.47% 0.48%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.5

BOTSWANA Video Game Consoles (million US $): Botswana 1995 - 2005

Year

Botswana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 2 2 2 2 2 2 2 2 2 3

0.76% 0.76% 0.77% 0.78% 0.78% 0.79% 0.79% 0.78% 0.77% 0.77% 0.76%

0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.6

16

BURKINA FASO Video Game Consoles (million US $): Burkina Faso 1995 - 2005

Year

Burkina Faso

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 2 2 2 2 2 2 2 2 2

0.71% 0.70% 0.70% 0.70% 0.69% 0.69% 0.69% 0.70% 0.70% 0.70% 0.71%

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.7

BURUNDI Video Game Consoles (million US $): Burundi 1995 - 2005

Year

Burundi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 1 1 1 1 1 1 1 1 1 1

0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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17

CAMEROON Video Game Consoles (million US $): Cameroon 1995 - 2005

Year

Cameroon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 6 7 7 7 7 8 8 8 9 9

2.88% 2.90% 2.91% 2.93% 2.94% 2.95% 2.94% 2.93% 2.92% 2.90% 2.89%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.9

CAPE VERDE Video Game Consoles (million US $): Cape Verde 1995 - 2005

Year

Cape Verde

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.10 CENTRAL AFRICAN REPUBLIC Video Game Consoles (million US $): Central African Republic 1995 - 2005 Year

Central African Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28% 0.28%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.11 CHAD Video Game Consoles (million US $): Chad 1995 - 2005 Year

Chad

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.12 COMOROS Video Game Consoles (million US $): Comoros 1995 - 2005 Year

Comoros

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.06% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.13 CONGO (FORMERLY ZAIRE) Video Game Consoles (million US $): Congo (formerly Zaire) 1995 - 2005 Year

Congo (formerly Zaire)

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 4 4 4 5 5 5 5 5 6 6

1.76% 1.82% 1.87% 1.92% 1.97% 2.01% 1.98% 1.93% 1.88% 1.84% 1.79%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.14 DJIBOUTI Video Game Consoles (million US $): Djibouti 1995 - 2005 Year

Djibouti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.15 EGYPT Video Game Consoles (million US $): Egypt 1995 - 2005 Year

Egypt

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

17 19 20 20 20 21 22 24 25 27 29

8.92% 8.86% 8.80% 8.74% 8.68% 8.64% 8.68% 8.73% 8.79% 8.84% 8.89%

0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%

_________________________________________________________________________________________________________

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2.16 EQUATORIAL GUINEA Video Game Consoles (million US $): Equatorial Guinea 1995 - 2005 Year

Equatorial Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.17 ERITREA Video Game Consoles (million US $): Eritrea 1995 - 2005 Year

Eritrea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.09%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.18 ETHIOPIA Video Game Consoles (million US $): Ethiopia 1995 - 2005 Year

Ethiopia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 4 4 4 4 5

1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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2.19 GABON Video Game Consoles (million US $): Gabon 1995 - 2005 Year

Gabon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 3 3 3 3 3 3 3 3 4

1.12% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.13% 1.13% 1.13% 1.12%

0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.02%

_________________________________________________________________________________________________________

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2.20 GHANA Video Game Consoles (million US $): Ghana 1995 - 2005 Year

Ghana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 4 4 4 5 5

1.52% 1.50% 1.48% 1.46% 1.45% 1.43% 1.45% 1.46% 1.48% 1.49% 1.51%

0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.03% 0.00%

_________________________________________________________________________________________________________

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2.21 GUINEA Video Game Consoles (million US $): Guinea 1995 - 2005 Year

Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 2 2 2 2 2 2

0.64% 0.63% 0.63% 0.63% 0.62% 0.62% 0.62% 0.63% 0.63% 0.63% 0.64%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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24

2.22 GUINEA-BISSAU Video Game Consoles (million US $): Guinea-Bissau 1995 - 2005 Year

Guinea-Bissau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.23 IVORY COAST Video Game Consoles (million US $): Ivory coast 1995 - 2005 Year

Ivory coast

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 5 5 6 6 7 7 8

2.36% 2.33% 2.30% 2.28% 2.25% 2.23% 2.25% 2.27% 2.30% 2.32% 2.35%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

25

2.24 KENYA Video Game Consoles (million US $): Kenya 1995 - 2005 Year

Kenya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 5 5 5 5 5 6 6 7 7

2.18% 2.15% 2.12% 2.10% 2.07% 2.05% 2.07% 2.09% 2.12% 2.14% 2.16%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.25 LESOTHO Video Game Consoles (million US $): Lesotho 1995 - 2005 Year

Lesotho

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 1 1 1 1 1 1 1 1 1 1

0.25% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.23% 0.24% 0.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

26

2.26 LIBERIA Video Game Consoles (million US $): Liberia 1995 - 2005 Year

Liberia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 1 1 1 1 1 1 1 1 1 1

0.23% 0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.23%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.27 LIBYA Video Game Consoles (million US $): Libya 1995 - 2005 Year

Libya

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

11 12 14 14 14 15 16 16 17 18 19

5.67% 5.77% 5.87% 5.96% 6.05% 6.12% 6.06% 5.97% 5.89% 5.80% 5.72%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

27

2.28 MADAGASCAR Video Game Consoles (million US $): Madagascar 1995 - 2005 Year

Madagascar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 2 2 2 2 2 2 2 2 2

0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.29 MALAWI Video Game Consoles (million US $): Malawi 1995 - 2005 Year

Malawi

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 2

0.48% 0.46% 0.45% 0.44% 0.42% 0.42% 0.42% 0.43% 0.45% 0.46% 0.47%

0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

28

2.30 MALI Video Game Consoles (million US $): Mali 1995 - 2005 Year

Mali

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 2 2 2 2 2

0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.31 MAURITANIA Video Game Consoles (million US $): Mauritania 1995 - 2005 Year

Mauritania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 1 1 1 1 1 1 1 1 1 1

0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

29

2.32 MAURITIUS Video Game Consoles (million US $): Mauritius 1995 - 2005 Year

Mauritius

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 2 2 2 2

0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55%

0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.33 MOROCCO Video Game Consoles (million US $): Morocco 1995 - 2005 Year

Morocco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 10 11 12 12 13 13 14 15 15 16

4.72% 4.86% 4.99% 5.11% 5.24% 5.34% 5.25% 5.13% 5.01% 4.90% 4.78%

0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

30

2.34 MOZAMBIQUE Video Game Consoles (million US $): Mozambique 1995 - 2005 Year

Mozambique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.32% 0.33% 0.34% 0.34% 0.35% 0.36% 0.35% 0.34% 0.34% 0.33% 0.33%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.35 NAMIBIA Video Game Consoles (million US $): Namibia 1995 - 2005 Year

Namibia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.41% 0.41% 0.40% 0.39% 0.39% 0.38% 0.38% 0.39% 0.40% 0.40% 0.41%

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

31

2.36 NIGER Video Game Consoles (million US $): Niger 1995 - 2005 Year

Niger

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 2 2 2 2

0.60% 0.59% 0.58% 0.57% 0.56% 0.55% 0.56% 0.57% 0.58% 0.59% 0.60%

0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.37 NIGERIA Video Game Consoles (million US $): Nigeria 1995 - 2005 Year

Nigeria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 14 16 15 16 16 17 18 20 21 22

6.75% 6.76% 6.76% 6.77% 6.77% 6.77% 6.77% 6.77% 6.77% 6.76% 6.76%

0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

32

2.38 REPUBLIC OF CONGO Video Game Consoles (million US $): Republic of Congo 1995 - 2005 Year

Republic of Congo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 2 2 2

0.54% 0.54% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.54% 0.54%

0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.39 RWANDA Video Game Consoles (million US $): Rwanda 1995 - 2005 Year

Rwanda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.44% 0.45% 0.46% 0.47% 0.48% 0.48% 0.48% 0.47% 0.46% 0.45% 0.45%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

33

2.40 SAO TOME E PRINCIPE Video Game Consoles (million US $): Sao Tome E Principe 1995 - 2005 Year

Sao Tome E Principe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.41 SENEGAL Video Game Consoles (million US $): Senegal 1995 - 2005 Year

Senegal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 3 4 4 4 4

1.34% 1.33% 1.32% 1.30% 1.29% 1.28% 1.29% 1.30% 1.31% 1.32% 1.33%

0.03% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

34

2.42 SIERRA LEONE Video Game Consoles (million US $): Sierra Leone 1995 - 2005 Year

Sierra Leone

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 1 1 1 1 1 1 1 1 1 1

0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.27% 0.27% 0.26% 0.26% 0.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.43 SOMALIA Video Game Consoles (million US $): Somalia 1995 - 2005 Year

Somalia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.29%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

35

2.44 SOUTH AFRICA Video Game Consoles (million US $): South Africa 1995 - 2005 Year

South Africa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

45 50 54 53 54 56 60 64 68 72 77

23.58% 23.50% 23.43% 23.36% 23.29% 23.23% 23.28% 23.35% 23.42% 23.48% 23.54%

0.57% 0.55% 0.53% 0.53% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.45 SUDAN Video Game Consoles (million US $): Sudan 1995 - 2005 Year

Sudan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 5 5 5 6 6 6 7 7 7

2.21% 2.24% 2.28% 2.31% 2.34% 2.36% 2.34% 2.31% 2.28% 2.25% 2.22%

0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

36

2.46 SWAZILAND Video Game Consoles (million US $): Swaziland 1995 - 2005 Year

Swaziland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 1 1 1 1 1

0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.47 TANZANIA Video Game Consoles (million US $): Tanzania 1995 - 2005 Year

Tanzania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 4 4 4 4 5 5

1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

37

2.48 THE GAMBIA Video Game Consoles (million US $): The Gambia 1995 - 2005 Year

The Gambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.49 TOGO Video Game Consoles (million US $): Togo 1995 - 2005 Year

Togo

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.36% 0.35% 0.35% 0.34% 0.34% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

38

2.50 TUNISIA Video Game Consoles (million US $): Tunisia 1995 - 2005 Year

Tunisia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 7 7 7 7 7 8 8 9 10 10

3.16% 3.13% 3.10% 3.07% 3.05% 3.03% 3.05% 3.07% 3.10% 3.12% 3.14%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.51 UGANDA Video Game Consoles (million US $): Uganda 1995 - 2005 Year

Uganda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 3 3 4 4 4

1.36% 1.33% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.34%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

39

2.52 ZAMBIA Video Game Consoles (million US $): Zambia 1995 - 2005 Year

Zambia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 2 2 2 2 2 2 2 2 2 2

0.70% 0.72% 0.73% 0.74% 0.75% 0.75% 0.75% 0.74% 0.73% 0.72% 0.71%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


2.53 ZIMBABWE Video Game Consoles (million US $): Zimbabwe 1995 - 2005 Year

Zimbabwe

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 4 4 4 4

1.24% 1.26% 1.29% 1.31% 1.33% 1.35% 1.34% 1.31% 1.29% 1.27% 1.25%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

40

3 ASIA: VIDEO GAME CONSOLES 3.1

EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Asia (million US $): 2000

Country


% of Asia

1,448 227 157 133 93 61 51 37 27 27 21 18 15 12 8 4 4 2 2 2 1 1 1 0 0 0 2,351

61.59% 9.64% 6.66% 5.64% 3.97% 2.57% 2.15% 1.58% 1.16% 1.12% 0.88% 0.77% 0.62% 0.49% 0.35% 0.17% 0.16% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.46% 100.00%

_________________________________________________________________________________________________________

Japan China India South Korea Taiwan Indonesia Thailand Hong Kong Malaysia Philippines Singapore Burma North Korea Bangladesh Vietnam Sri Lanka Brunei Papua New Guinea Mongolia Nepal Cambodia Macau Laos Seychelles Bhutan Other Total

_________________________________________________________________________________________________________




Video Game Consoles

41

Market Potential for Video Game Consoles in Asia (million US $): 2000 China India South Korea

Japan

Other

The Market for Video Game Consoles in Asia: 1995 - 2005 Year

million US $

% of Globe

1,875.62 2,061.45 2,245.29 2,216.83 2,268.53 2,351.46 2,492.99 2,653.07 2,824.14 3,007.02 3,202.56

23.80 23.01 22.34 22.21 21.88 21.54 21.36 21.22 21.08 20.93 20.78

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Video Game Consoles

3.2

42

BANGLADESH Video Game Consoles (million US $): Bangladesh 1995 - 2005

Year

Bangladesh

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 11 11 11 11 12 12 13 14 15 16

0.51% 0.51% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.51%

0.12% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.3

BHUTAN Video Game Consoles (million US $): Bhutan 1995 - 2005

Year

Bhutan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

3.4

43

BRUNEI Video Game Consoles (million US $): Brunei 1995 - 2005

Year

Brunei

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 4 4 4 4 4 4 5 5 5

0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.5

BURMA Video Game Consoles (million US $): Burma 1995 - 2005

Year

Burma

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

16 17 18 18 18 18 19 21 23 25 27

0.83% 0.82% 0.80% 0.79% 0.78% 0.77% 0.78% 0.79% 0.80% 0.81% 0.83%

0.19% 0.18% 0.18% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

3.6

44

CAMBODIA Video Game Consoles (million US $): Cambodia 1995 - 2005

Year

Cambodia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 2 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.7

CHINA Video Game Consoles (million US $): China 1995 - 2005

Year

China

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

208 221 234 225 224 227 245 268 293 320 350

11.07% 10.74% 10.43% 10.15% 9.86% 9.64% 9.84% 10.10% 10.37% 10.64% 10.92%

2.63% 2.47% 2.33% 2.25% 2.15% 2.07% 2.10% 2.14% 2.18% 2.22% 2.26%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

3.8

45

HONG KONG Video Game Consoles (million US $): Hong Kong 1995 - 2005

Year

Hong Kong

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

31 34 37 36 36 37 40 43 46 49 53

1.66% 1.64% 1.63% 1.61% 1.59% 1.58% 1.59% 1.61% 1.62% 1.64% 1.65%

0.39% 0.37% 0.36% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.9

INDIA Video Game Consoles (million US $): India 1995 - 2005

Year

India

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

133 144 155 151 153 157 168 180 194 209 225

7.07% 6.98% 6.89% 6.81% 6.72% 6.66% 6.72% 6.80% 6.87% 6.95% 7.03%

1.68% 1.60% 1.54% 1.51% 1.47% 1.43% 1.43% 1.44% 1.44% 1.45% 1.46%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

46

3.10 INDONESIA Video Game Consoles (million US $): Indonesia 1995 - 2005 Year

Indonesia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

53 57 61 59 59 61 65 70 76 83 90

2.82% 2.76% 2.71% 2.66% 2.61% 2.57% 2.60% 2.65% 2.70% 2.75% 2.79%

0.67% 0.63% 0.60% 0.59% 0.57% 0.55% 0.55% 0.56% 0.56% 0.57% 0.58%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.11 JAPAN Video Game Consoles (million US $): Japan 1995 - 2005 Year

Japan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,082 1,208 1,334 1,335 1,384 1,448 1,522 1,601 1,683 1,770 1,861

57.67% 58.58% 59.43% 60.20% 61.00% 61.59% 61.05% 60.32% 59.59% 58.84% 58.10%

13.72% 13.48% 13.27% 13.36% 13.34% 13.26% 13.04% 12.80% 12.55% 12.31% 12.07%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

47

3.12 LAOS Video Game Consoles (million US $): Laos 1995 - 2005 Year

Laos

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.13 MACAU Video Game Consoles (million US $): Macau 1995 - 2005 Year

Macau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

48

3.14 MALAYSIA Video Game Consoles (million US $): Malaysia 1995 - 2005 Year

Malaysia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

25 27 28 27 27 27 30 32 35 39 42

1.33% 1.29% 1.25% 1.22% 1.19% 1.16% 1.18% 1.21% 1.24% 1.28% 1.31%

0.31% 0.29% 0.28% 0.27% 0.26% 0.25% 0.25% 0.25% 0.26% 0.26% 0.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.15 MALDIVES Video Game Consoles (million US $): Maldives 1995 - 2005 Year

Maldives

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

49

3.16 MONGOLIA Video Game Consoles (million US $): Mongolia 1995 - 2005 Year

Mongolia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 3 3

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.01% 0.01% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.17 NEPAL Video Game Consoles (million US $): Nepal 1995 - 2005 Year

Nepal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 2 2 2 2 2 2 2 2 2 2

0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

50

3.18 NORTH KOREA Video Game Consoles (million US $): North Korea 1995 - 2005 Year

North Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 12 13 13 14 15 15 16 17 17 18

0.55% 0.57% 0.58% 0.60% 0.61% 0.62% 0.61% 0.60% 0.59% 0.57% 0.56%

0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.19 PAPUA NEW GUINEA Video Game Consoles (million US $): Papua New Guinea 1995 - 2005 Year

Papua New Guinea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 2 2 2 2 2 2 2 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

51

3.20 PHILIPPINES Video Game Consoles (million US $): Philippines 1995 - 2005 Year

Philippines

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

22 24 26 25 26 27 28 30 33 35 38

1.18% 1.17% 1.15% 1.14% 1.13% 1.12% 1.13% 1.14% 1.15% 1.16% 1.17%

0.28% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.21 SEYCHELLES Video Game Consoles (million US $): Seychelles 1995 - 2005 Year

Seychelles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

52

3.22 SINGAPORE Video Game Consoles (million US $): Singapore 1995 - 2005 Year

Singapore

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

19 20 21 20 20 21 22 24 27 29 31

0.99% 0.96% 0.94% 0.92% 0.90% 0.88% 0.89% 0.91% 0.93% 0.95% 0.98%

0.23% 0.22% 0.21% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.23 SOUTH KOREA Video Game Consoles (million US $): South Korea 1995 - 2005 Year

South Korea

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

121 129 137 131 131 133 144 157 171 187 204

6.45% 6.26% 6.08% 5.93% 5.76% 5.64% 5.75% 5.90% 6.05% 6.20% 6.36%

1.53% 1.44% 1.36% 1.31% 1.26% 1.21% 1.22% 1.25% 1.27% 1.29% 1.32%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

53

3.24 SRI LANKA Video Game Consoles (million US $): Sri Lanka 1995 - 2005 Year

Sri Lanka

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 4 4 4 4 4 4 5 5 5 6

0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.03% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.25 TAIWAN Video Game Consoles (million US $): Taiwan 1995 - 2005 Year

Taiwan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

80 86 93 90 91 93 100 108 116 126 135

4.25% 4.19% 4.13% 4.07% 4.01% 3.97% 4.01% 4.06% 4.12% 4.17% 4.22%

1.01% 0.96% 0.92% 0.90% 0.87% 0.85% 0.85% 0.86% 0.86% 0.87% 0.87%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

54

3.26 THAILAND Video Game Consoles (million US $): Thailand 1995 - 2005 Year

Thailand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

45 48 52 50 50 51 55 59 65 70 76

2.40% 2.34% 2.29% 2.24% 2.19% 2.15% 2.19% 2.23% 2.28% 2.33% 2.38%

0.57% 0.54% 0.51% 0.49% 0.48% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


3.27 VIETNAM Video Game Consoles (million US $): Vietnam 1995 - 2005 Year

Vietnam

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 8 9 8 8 8 9 10 11 12 13

0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.36% 0.37% 0.38% 0.39% 0.39%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

55

4 EUROPE: VIDEO GAME CONSOLES 4.1

EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Europe (million US $): 2000

Country


% of Europe

782 513 456 420 373 225 124 106 105 96 84 83 73 70 58 54 38 37 34 32 28 26 23 19 14 114 3,987

19.60% 12.85% 11.42% 10.54% 9.35% 5.64% 3.10% 2.64% 2.63% 2.40% 2.10% 2.08% 1.83% 1.75% 1.44% 1.36% 0.94% 0.92% 0.85% 0.81% 0.70% 0.65% 0.58% 0.46% 0.35% 3.01% 100.00%

_________________________________________________________________________________________________________

Germany France Italy United Kingdom Russia Spain Netherlands Ukraine Switzerland Sweden Belgium Norway Poland Austria Finland Denmark Portugal Greece Romania Czech Republic Kazakhstan Belarus Hungary Ireland Slovakia Other Total

_________________________________________________________________________________________________________




Video Game Consoles

56

Market Potential for Video Game Consoles in Europe (million US $): 2000 Italy

United Kingdom

France

Germany

Other

The Market for Video Game Consoles in Europe: 1995 - 2005 Year

million US $

% of Globe

3,124.45 3,449.89 3,772.83 3,738.18 3,838.77 3,989.03 4,219.55 4,476.27 4,748.97 5,038.65 5,346.39

39.64 38.51 37.54 37.45 37.02 36.53 36.16 35.80 35.44 35.07 34.70

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Video Game Consoles

4.2

57

ALBANIA Video Game Consoles (million US $): Albania 1995 - 2005

Year

Albania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 3 3

0.00% 0.00% 0.00% 0.04% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.3

ANDORRA Video Game Consoles (million US $): Andorra 1995 - 2005

Year

Andorra

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

4.4

58

AUSTRIA Video Game Consoles (million US $): Austria 1995 - 2005

Year

Austria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

55 61 66 66 67 70 74 79 84 89 94

1.76% 1.76% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.76% 1.76%

0.69% 0.67% 0.66% 0.65% 0.65% 0.64% 0.63% 0.62% 0.62% 0.61% 0.61%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.5

BELARUS Video Game Consoles (million US $): Belarus 1995 - 2005

Year

Belarus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

18 20 23 23 25 26 27 28 29 30 31

0.57% 0.59% 0.60% 0.62% 0.64% 0.65% 0.64% 0.62% 0.61% 0.59% 0.58%

0.22% 0.22% 0.22% 0.23% 0.23% 0.24% 0.23% 0.22% 0.21% 0.20% 0.20%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

4.6

59

BELGIUM Video Game Consoles (million US $): Belgium 1995 - 2005

Year

Belgium

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

66 73 79 79 81 84 89 94 100 106 113

2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10%

0.83% 0.81% 0.79% 0.78% 0.77% 0.76% 0.76% 0.75% 0.74% 0.73% 0.73%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.7

BOSNIA AND HERZEGOVINA Video Game Consoles (million US $): Bosnia and Herzegovina 1995 - 2005

Year

Bosnia and Herzegovina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 5 5 5 5 6 6 6 7 7

0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

4.8

60

BULGARIA Video Game Consoles (million US $): Bulgaria 1995 - 2005

Year

Bulgaria

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

11 12 13 13 14 14 15 16 17 18 19

0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35%

0.14% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.9

CROATIA Video Game Consoles (million US $): Croatia 1995 - 2005

Year

Croatia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

10 11 12 12 13 13 14 15 16 16 17

0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32%

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

61

4.10 CYPRUS Video Game Consoles (million US $): Cyprus 1995 - 2005 Year

Cyprus

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 3 3 3 3 3 3 3 4 4

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00%

0.00% 0.02% 0.02% 0.00% 0.02% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.11 CZECH REPUBLIC Video Game Consoles (million US $): Czech Republic 1995 - 2005 Year

Czech Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

27 30 32 31 32 32 35 37 40 43 46

0.87% 0.85% 0.84% 0.83% 0.82% 0.81% 0.82% 0.83% 0.84% 0.85% 0.86%

0.34% 0.33% 0.31% 0.31% 0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

62

4.12 DENMARK Video Game Consoles (million US $): Denmark 1995 - 2005 Year

Denmark

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

44 48 52 51 53 54 58 61 66 70 74

1.39% 1.38% 1.38% 1.37% 1.36% 1.36% 1.36% 1.37% 1.37% 1.38% 1.39%

0.55% 0.53% 0.51% 0.51% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.13 ESTONIA Video Game Consoles (million US $): Estonia 1995 - 2005 Year

Estonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 4 4 5 5 6 6

0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

63

4.14 FINLAND Video Game Consoles (million US $): Finland 1995 - 2005 Year

Finland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

49 53 57 56 56 58 62 66 71 77 83

1.55% 1.53% 1.50% 1.48% 1.46% 1.44% 1.46% 1.48% 1.50% 1.52% 1.54%

0.61% 0.58% 0.56% 0.55% 0.54% 0.52% 0.52% 0.53% 0.53% 0.53% 0.53%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.15 FRANCE Video Game Consoles (million US $): France 1995 - 2005 Year

France

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

404 445 487 482 494 513 543 577 612 650 691

12.92% 12.91% 12.89% 12.88% 12.87% 12.85% 12.86% 12.88% 12.89% 12.90% 12.91%

5.12% 4.97% 4.84% 4.82% 4.76% 4.69% 4.65% 4.61% 4.57% 4.52% 4.48%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

64

4.16 GEORGIA Video Game Consoles (million US $): Georgia 1995 - 2005 Year

Georgia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

7 8 9 9 10 11 11 11 12 12 12

0.22% 0.23% 0.24% 0.25% 0.25% 0.26% 0.25% 0.25% 0.24% 0.23% 0.23%

0.00% 0.00% 0.00% 0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.17 GERMANY Video Game Consoles (million US $): Germany 1995 - 2005 Year

Germany

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

606 671 736 730 751 782 826 875 926 981 1,039

19.40% 19.45% 19.49% 19.53% 19.57% 19.60% 19.57% 19.54% 19.50% 19.46% 19.43%

7.69% 7.49% 7.31% 7.31% 7.24% 7.16% 7.07% 6.99% 6.91% 6.82% 6.74%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

65

4.18 GREECE Video Game Consoles (million US $): Greece 1995 - 2005 Year

Greece

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

29 32 35 35 36 37 39 41 44 46 49

0.91% 0.91% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.91% 0.91%

0.36% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32% 0.32% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.19 HUNGARY Video Game Consoles (million US $): Hungary 1995 - 2005 Year

Hungary

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

21 23 24 23 23 23 25 27 30 33 36

0.67% 0.65% 0.63% 0.61% 0.59% 0.58% 0.59% 0.61% 0.62% 0.64% 0.66%

0.26% 0.25% 0.23% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.22% 0.23%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

66

4.20 ICELAND Video Game Consoles (million US $): Iceland 1995 - 2005 Year

Iceland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 3 3 3 3 3 3 3 4 4

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.21 IRELAND Video Game Consoles (million US $): Ireland 1995 - 2005 Year

Ireland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

16 17 19 18 18 19 20 22 23 25 27

0.51% 0.50% 0.49% 0.48% 0.47% 0.46% 0.47% 0.48% 0.49% 0.49% 0.50%

0.20% 0.19% 0.18% 0.18% 0.17% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

67

4.22 ITALY Video Game Consoles (million US $): Italy 1995 - 2005 Year

Italy

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

366 402 437 431 440 456 484 516 550 586 625

11.71% 11.64% 11.58% 11.52% 11.46% 11.42% 11.46% 11.51% 11.57% 11.62% 11.68%

4.64% 4.48% 4.34% 4.31% 4.24% 4.17% 4.14% 4.12% 4.10% 4.07% 4.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.23 KAZAKHSTAN Video Game Consoles (million US $): Kazakhstan 1995 - 2005 Year

Kazakhstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

19 22 25 25 27 28 29 30 31 33 34

0.62% 0.64% 0.65% 0.67% 0.69% 0.70% 0.69% 0.67% 0.66% 0.64% 0.63%

0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.23% 0.22% 0.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

68

4.24 LATVIA Video Game Consoles (million US $): Latvia 1995 - 2005 Year

Latvia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 6 7 7 7 7 8 8 9 9 9

0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%

0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.25 LIECHTENSTEIN Video Game Consoles (million US $): Liechtenstein 1995 - 2005 Year

Liechtenstein

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

69

4.26 LITHUANIA Video Game Consoles (million US $): Lithuania 1995 - 2005 Year

Lithuania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

7 8 9 9 9 9 10 10 11 12 12

0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.27 LUXEMBOURG Video Game Consoles (million US $): Luxembourg 1995 - 2005 Year

Luxembourg

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 5 5 5 5 5 6 6 7 7

0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

70

4.28 MACEDONIA Video Game Consoles (million US $): Macedonia 1995 - 2005 Year

Macedonia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 3 4 4 4

0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.29 MALTA Video Game Consoles (million US $): Malta 1995 - 2005 Year

Malta

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

71

4.30 MOLDOVA Video Game Consoles (million US $): Moldova 1995 - 2005 Year

Moldova

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 6 7 7 7 8 8 8 9 9 9

0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17%

0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.31 MONACO Video Game Consoles (million US $): Monaco 1995 - 2005 Year

Monaco

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

72

4.32 NETHERLANDS Video Game Consoles (million US $): Netherlands 1995 - 2005 Year

Netherlands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

98 108 118 117 120 124 131 140 148 158 167

3.13% 3.12% 3.12% 3.11% 3.11% 3.10% 3.11% 3.11% 3.12% 3.12% 3.13%

1.24% 1.20% 1.17% 1.16% 1.15% 1.13% 1.12% 1.11% 1.10% 1.09% 1.08%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.33 NORWAY Video Game Consoles (million US $): Norway 1995 - 2005 Year

Norway

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

69 75 81 79 81 83 89 95 102 109 117

2.20% 2.17% 2.14% 2.12% 2.10% 2.08% 2.09% 2.12% 2.14% 2.16% 2.19%

0.87% 0.83% 0.80% 0.79% 0.77% 0.76% 0.75% 0.75% 0.76% 0.76% 0.76%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

73

4.34 POLAND Video Game Consoles (million US $): Poland 1995 - 2005 Year

Poland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

63 68 73 71 71 73 78 85 91 99 107

2.01% 1.97% 1.93% 1.89% 1.85% 1.83% 1.85% 1.89% 1.92% 1.95% 1.99%

0.79% 0.75% 0.72% 0.71% 0.68% 0.66% 0.67% 0.67% 0.68% 0.68% 0.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.35 PORTUGAL Video Game Consoles (million US $): Portugal 1995 - 2005 Year

Portugal

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

30 33 36 36 37 38 40 43 45 48 51

0.96% 0.96% 0.95% 0.95% 0.95% 0.94% 0.95% 0.95% 0.95% 0.95% 0.96%

0.38% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

74

4.36 ROMANIA Video Game Consoles (million US $): Romania 1995 - 2005 Year

Romania

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

29 31 34 33 33 34 36 39 42 45 49

0.92% 0.90% 0.88% 0.87% 0.86% 0.85% 0.86% 0.87% 0.88% 0.90% 0.91%

0.36% 0.34% 0.33% 0.32% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.37 RUSSIA Video Game Consoles (million US $): Russia 1995 - 2005 Year

Russia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

267 301 336 339 354 373 390 407 424 443 462

8.55% 8.73% 8.90% 9.05% 9.22% 9.35% 9.23% 9.08% 8.93% 8.78% 8.63%

3.39% 3.36% 3.34% 3.39% 3.41% 3.41% 3.34% 3.25% 3.16% 3.08% 2.99%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

75

4.38 SERBIA AND MONTENEGRO Video Game Consoles (million US $): Serbia and Montenegro 1995 - 2005 Year

Serbia and Montenegro

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

11 12 13 13 13 14 14 15 17 18 19

0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35%

0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.39 SLOVAKIA Video Game Consoles (million US $): Slovakia 1995 - 2005 Year

Slovakia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

12 13 14 14 14 14 15 16 18 19 21

0.38% 0.38% 0.37% 0.36% 0.36% 0.35% 0.36% 0.36% 0.37% 0.37% 0.38%

0.15% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

76

4.40 SLOVENIA Video Game Consoles (million US $): Slovenia 1995 - 2005 Year

Slovenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 9 10 10 10 10 11 12 13 14 15

0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27%

0.11% 0.10% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.09%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.41 SPAIN Video Game Consoles (million US $): Spain 1995 - 2005 Year

Spain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

180 198 215 213 217 225 239 254 271 289 307

5.75% 5.73% 5.70% 5.68% 5.66% 5.64% 5.66% 5.68% 5.70% 5.72% 5.74%

2.28% 2.20% 2.14% 2.12% 2.09% 2.06% 2.04% 2.03% 2.02% 2.00% 1.99%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

77

4.42 SWEDEN Video Game Consoles (million US $): Sweden 1995 - 2005 Year

Sweden

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

78 85 92 91 93 96 102 109 116 124 132

2.48% 2.46% 2.44% 2.43% 2.41% 2.40% 2.41% 2.42% 2.44% 2.45% 2.47%

0.98% 0.94% 0.91% 0.91% 0.89% 0.87% 0.87% 0.86% 0.86% 0.86% 0.85%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.43 SWITZERLAND Video Game Consoles (million US $): Switzerland 1995 - 2005 Year

Switzerland

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

80 89 98 98 101 105 111 117 123 130 138

2.56% 2.58% 2.59% 2.61% 2.62% 2.63% 2.62% 2.61% 2.60% 2.58% 2.57%

1.01% 0.99% 0.97% 0.97% 0.97% 0.96% 0.94% 0.93% 0.92% 0.90% 0.89%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

78

4.44 UKRAINE Video Game Consoles (million US $): Ukraine 1995 - 2005 Year

Ukraine

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

76 85 95 96 100 106 110 115 120 125 131

2.41% 2.46% 2.51% 2.56% 2.60% 2.64% 2.61% 2.56% 2.52% 2.48% 2.44%

0.95% 0.95% 0.94% 0.95% 0.96% 0.96% 0.94% 0.91% 0.89% 0.87% 0.84%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


4.45 UNITED KINGDOM Video Game Consoles (million US $): United Kingdom 1995 - 2005 Year

United Kingdom

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

334 367 401 396 406 420 446 474 504 536 570

10.67% 10.64% 10.61% 10.59% 10.56% 10.54% 10.56% 10.58% 10.61% 10.63% 10.66%

4.23% 4.10% 3.98% 3.96% 3.91% 3.85% 3.81% 3.79% 3.76% 3.73% 3.69%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

79

5 LATIN AMERICA: VIDEO GAME CONSOLES 5.1

EXECUTIVE SUMMARY

Market Potential for Video Game Consoles in Latin America (million US $): 2000 Country


% of Latin America

195 154 104 34 24 16 16 6 6 5 5 4 3 3 3 3 2 1 0 0 584

33.43% 26.43% 17.78% 5.79% 4.05% 2.80% 2.65% 1.10% 0.98% 0.89% 0.85% 0.60% 0.53% 0.53% 0.50% 0.49% 0.27% 0.12% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________

Brazil Mexico Argentina Venezuela Colombia Chile Peru Guatemala Ecuador Panama Uruguay Paraguay El Salvador Costa Rica Bolivia Honduras Nicaragua Suriname Belize Guyana Total

_________________________________________________________________________________________________________


Market Potential for Video Game Consoles in Latin America (million US $): 2000 Argentina Venezuela

Mexico

Other Brazil



Video Game Consoles

80

The Market for Video Game Consoles in Latin America: 1995 - 2005 Year

million US $

% of Globe

450.18 498.67 547.09 543.75 560.32 583.83 616.05 651.47 689.09 729.05 771.50

5.71 5.57 5.44 5.45 5.40 5.35 5.28 5.21 5.14 5.07 5.01

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


5.2

ARGENTINA Video Game Consoles (million US $): Argentina 1995 - 2005

Year

Argentina

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

74 84 93 94 99 104 108 113 118 123 128

16.46% 16.77% 17.05% 17.31% 17.58% 17.78% 17.60% 17.35% 17.10% 16.86% 16.61%

0.94% 0.93% 0.92% 0.94% 0.95% 0.95% 0.92% 0.90% 0.87% 0.85% 0.83%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

5.3

81

BELIZE Video Game Consoles (million US $): Belize 1995 - 2005

Year

Belize

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.03% 0.03% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.4

BOLIVIA Video Game Consoles (million US $): Bolivia 1995 - 2005

Year

Bolivia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 3 4 4 4

0.52% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

5.5

82

BRAZIL Video Game Consoles (million US $): Brazil 1995 - 2005

Year

Brazil

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

161 176 190 186 189 195 208 223 239 256 274

35.71% 35.20% 34.71% 34.27% 33.79% 33.43% 33.76% 34.19% 34.62% 35.04% 35.47%

2.03% 1.95% 1.88% 1.86% 1.82% 1.78% 1.78% 1.78% 1.78% 1.77% 1.77%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.6

CHILE Video Game Consoles (million US $): Chile 1995 - 2005

Year

Chile

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

15 16 17 16 16 16 18 19 21 23 25

3.23% 3.13% 3.04% 2.95% 2.86% 2.80% 2.86% 2.94% 3.02% 3.10% 3.18%

0.18% 0.17% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

5.7

83

COLOMBIA Video Game Consoles (million US $): Colombia 1995 - 2005

Year

Colombia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

20 22 23 23 23 24 25 27 29 32 34

4.44% 4.35% 4.27% 4.19% 4.11% 4.05% 4.11% 4.18% 4.25% 4.32% 4.40%

0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.8

COSTA RICA Video Game Consoles (million US $): Costa Rica 1995 - 2005

Year

Costa Rica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 4 4 4 4

0.54% 0.54% 0.54% 0.54% 0.53% 0.53% 0.53% 0.54% 0.54% 0.54% 0.54%

0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

5.9

84

ECUADOR Video Game Consoles (million US $): Ecuador 1995 - 2005

Year

Ecuador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 6 6 6 6 7 7 8

1.00% 0.99% 0.99% 0.98% 0.98% 0.98% 0.98% 0.98% 0.99% 0.99% 0.99%

0.00% 0.05% 0.00% 0.05% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.10 EL SALVADOR Video Game Consoles (million US $): El Salvador 1995 - 2005 Year

El Salvador

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 3 3 4 4 4 5

0.59% 0.58% 0.57% 0.55% 0.54% 0.53% 0.54% 0.55% 0.56% 0.58% 0.59%

0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

85

5.11 GUATEMALA Video Game Consoles (million US $): Guatemala 1995 - 2005 Year

Guatemala

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 6 6 6 6 6 7 7 8 9 9

1.20% 1.18% 1.15% 1.14% 1.12% 1.10% 1.11% 1.13% 1.15% 1.17% 1.19%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.12 GUYANA Video Game Consoles (million US $): Guyana 1995 - 2005 Year

Guyana

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.02% 0.02% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.02% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

86

5.13 HONDURAS Video Game Consoles (million US $): Honduras 1995 - 2005 Year

Honduras

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 3 4 4 4

0.52% 0.51% 0.51% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.51% 0.52%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.02%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.14 MEXICO Video Game Consoles (million US $): Mexico 1995 - 2005 Year

Mexico

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

108 122 137 139 146 154 161 167 173 180 187

23.95% 24.51% 25.04% 25.52% 26.04% 26.43% 26.07% 25.61% 25.14% 24.68% 24.22%

1.36% 1.36% 1.36% 1.39% 1.40% 1.41% 1.37% 1.33% 1.29% 1.25% 1.21%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

87

5.15 NICARAGUA Video Game Consoles (million US $): Nicaragua 1995 - 2005 Year

Nicaragua

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 2 2 2 2 2 2 2 2 2

0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.28% 0.28%

0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.16 PANAMA Video Game Consoles (million US $): Panama 1995 - 2005 Year

Panama

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 5 5 5 5 6 6 6 7 7

0.92% 0.91% 0.91% 0.90% 0.90% 0.89% 0.90% 0.90% 0.91% 0.91% 0.92%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

88

5.17 PARAGUAY Video Game Consoles (million US $): Paraguay 1995 - 2005 Year

Paraguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 3 3 3 4 4 4 4 5 5

0.64% 0.63% 0.63% 0.62% 0.61% 0.60% 0.61% 0.62% 0.62% 0.63% 0.64%

0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.18 PERU Video Game Consoles (million US $): Peru 1995 - 2005 Year

Peru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 14 16 15 15 16 17 18 19 21 23

2.98% 2.90% 2.83% 2.77% 2.70% 2.65% 2.70% 2.76% 2.82% 2.88% 2.94%

0.17% 0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

89

5.19 SURINAME Video Game Consoles (million US $): Suriname 1995 - 2005 Year

Suriname

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


5.20 URUGUAY Video Game Consoles (million US $): Uruguay 1995 - 2005 Year

Uruguay

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 5 5 5 5 5 5 6 6 6

0.80% 0.81% 0.82% 0.83% 0.84% 0.85% 0.84% 0.83% 0.82% 0.81% 0.80%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

90

5.21 VENEZUELA Video Game Consoles (million US $): Venezuela 1995 - 2005 Year

Venezuela

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

27 29 32 32 33 34 36 38 40 43 45

5.89% 5.87% 5.85% 5.83% 5.81% 5.79% 5.81% 5.83% 5.84% 5.86% 5.88%

0.33% 0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

91

6 NORTH AMERICA & THE CARIBBEAN: VIDEO GAME CONSOLES 6.1

EXECUTIVE SUMMARY

Market Potential for Video Game Consoles in North America & the Caribbean (million US $): 2000 Country

Latent Demand million US $ % of North America & the Caribbean

_________________________________________________________________________________________________________

United States Canada Cuba Dominican Republic Trinidad and Tobago Jamaica Bahamas Haiti Martinique Barbados Netherlands Antilles Bermuda St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines St. Kitts and Nevis Dominica Total

2,706 270 12 4 2 2 2 1 1 1 1 1 0 0 0 0 0 0 3,002

89.72% 8.96% 0.39% 0.13% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

_________________________________________________________________________________________________________




Video Game Consoles

92

Market Potential for Video Game Consoles in North America & the Caribbean (million US $): 2000

Canada Cuba United States

Dominican Republic Other

The Market for Video Game Consoles in North America & the Caribbean: 1995 2005 Year

million US $

% of Globe

1,661.83 2,098.35 2,558.10 2,565.33 2,757.86 3,015.47 3,303.96 3,621.54 3,970.09 4,352.68 4,772.64

21.08 23.43 25.45 25.70 26.60 27.62 28.31 28.97 29.63 30.30 30.97

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Video Game Consoles

6.2

93

ANTIGUA AND BARBUDA Video Game Consoles (million US $): Antigua and Barbuda 1995 - 2005

Year

Antigua and Barbuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.3

BAHAMAS Video Game Consoles (million US $): Bahamas 1995 - 2005

Year

Bahamas

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 2 2 2 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

6.4

94

BARBADOS Video Game Consoles (million US $): Barbados 1995 - 2005

Year

Barbados

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.5

BERMUDA Video Game Consoles (million US $): Bermuda 1995 - 2005

Year

Bermuda

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

6.6

95

CANADA Video Game Consoles (million US $): Canada 1995 - 2005

Year

Canada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

211 233 255 253 260 270 286 303 322 341 362

12.71% 11.12% 9.98% 9.87% 9.43% 8.96% 8.65% 8.37% 8.10% 7.83% 7.57%

2.68% 2.60% 2.54% 2.53% 2.50% 2.47% 2.45% 2.42% 2.39% 2.37% 2.34%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.7

CUBA Video Game Consoles (million US $): Cuba 1995 - 2005

Year

Cuba

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 10 11 11 11 12 13 13 14 15 16

0.56% 0.49% 0.44% 0.43% 0.41% 0.39% 0.38% 0.36% 0.35% 0.34% 0.33%

0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

6.8

96

DOMINICA Video Game Consoles (million US $): Dominica 1995 - 2005

Year

Dominica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.9

DOMINICAN REPUBLIC Video Game Consoles (million US $): Dominican Republic 1995 - 2005

Year

Dominican Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 4 4 4 4 4 4 4 5 5 5

0.19% 0.16% 0.14% 0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

97

6.10 GRENADA Video Game Consoles (million US $): Grenada 1995 - 2005 Year

Grenada

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.11 HAITI Video Game Consoles (million US $): Haiti 1995 - 2005 Year

Haiti

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 2 2 2 2

0.00% 0.00% 0.00% 0.04% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

98

6.12 JAMAICA Video Game Consoles (million US $): Jamaica 1995 - 2005 Year

Jamaica

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 2 2 2 2 2 2 2

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.13 MARTINIQUE Video Game Consoles (million US $): Martinique 1995 - 2005 Year

Martinique

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

99

6.14 NETHERLANDS ANTILLES Video Game Consoles (million US $): Netherlands Antilles 1995 - 2005 Year

Netherlands Antilles

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.02% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.15 ST. KITTS AND NEVIS Video Game Consoles (million US $): St. Kitts and Nevis 1995 - 2005 Year

St. Kitts and Nevis

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

100

6.16 ST. LUCIA Video Game Consoles (million US $): St. Lucia 1995 - 2005 Year

St. Lucia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.17 ST. VINCENT AND THE GRENADINES Video Game Consoles (million US $): St. Vincent and the Grenadines 1995 - 2005 Year St. Vincent and the Grenadines

% of Region

% of Globe

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

_________________________________________________________________________________________________________




Video Game Consoles

101

6.18 TRINIDAD AND TOBAGO Video Game Consoles (million US $): Trinidad and Tobago 1995 - 2005 Year

Trinidad and Tobago

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 3 3 3

0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


6.19 UNITED STATES Video Game Consoles (million US $): United States 1995 - 2005 Year

United States

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,419 1,830 2,265 2,275 2,460 2,706 2,976 3,274 3,601 3,961 4,357

85.39% 87.22% 88.54% 88.67% 89.18% 89.72% 90.07% 90.39% 90.70% 91.00% 91.29%

18.00% 20.43% 22.53% 22.78% 23.72% 24.77% 25.50% 26.18% 26.87% 27.57% 28.27%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

102

7 OCEANA: VIDEO GAME CONSOLES 7.1

EXECUTIVE SUMMARY Market Potential for Video Game Consoles in Oceana (million US $): 2000

Country


% of Oceana

_________________________________________________________________________________________________________

Australia New Zealand Fiji Solomon Islands American Samoa Nauru Vanuatu Tonga Micronesia Federation Palau Marshall Islands Kiribati Tuvalu Total

137 24 1 0 0 0 0 0 0 0 0 0 0 162

83.26% 14.37% 0.40% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 100.00%

_________________________________________________________________________________________________________


Market Potential for Video Game Consoles in Oceana (million US $): 2000

New Zealand Fiji Solomon Islands Other Australia



Video Game Consoles

103

The Market for Video Game Consoles in Oceana: 1995 - 2005 Year

million US $

% of Globe

133.22 145.99 158.51 156.02 159.09 164.43 174.78 186.61 199.25 212.74 227.15

1.69 1.63 1.58 1.56 1.53 1.51 1.50 1.49 1.49 1.48 1.47

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________


7.2

AMERICAN SAMOA Video Game Consoles (million US $): American Samoa 1995 - 2005

Year

American Samoa

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

7.3

104

AUSTRALIA Video Game Consoles (million US $): Australia 1995 - 2005

Year

Australia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

110 121 132 130 132 137 145 155 165 176 188

82.76% 82.87% 82.98% 83.08% 83.18% 83.26% 83.19% 83.10% 83.00% 82.91% 82.81%

1.39% 1.35% 1.30% 1.29% 1.27% 1.25% 1.24% 1.24% 1.23% 1.22% 1.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.4

FIJI Video Game Consoles (million US $): Fiji 1995 - 2005

Year

Fiji

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 1 1 1 1 1 1 1 1 1 1

0.39% 0.39% 0.39% 0.40% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

7.5

105

KIRIBATI Video Game Consoles (million US $): Kiribati 1995 - 2005

Year

Kiribati

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.6

MARSHALL ISLANDS Video Game Consoles (million US $): Marshall Islands 1995 - 2005

Year

Marshall Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

7.7

106

MICRONESIA FEDERATION Video Game Consoles (million US $): Micronesia Federation 1995 - 2005

Year

Micronesia Federation

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.8

NAURU Video Game Consoles (million US $): Nauru 1995 - 2005

Year

Nauru

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

7.9

107

NEW ZEALAND Video Game Consoles (million US $): New Zealand 1995 - 2005

Year

New Zealand

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

20 22 23 23 23 24 25 27 29 32 34

15.03% 14.87% 14.73% 14.61% 14.47% 14.37% 14.46% 14.58% 14.71% 14.83% 14.95%

0.25% 0.24% 0.23% 0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.10 PALAU Video Game Consoles (million US $): Palau 1995 - 2005 Year

Palau

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

108

7.11 SOLOMON ISLANDS Video Game Consoles (million US $): Solomon Islands 1995 - 2005 Year

Solomon Islands

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.12 TONGA Video Game Consoles (million US $): Tonga 1995 - 2005 Year

Tonga

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

109

7.13 TUVALU Video Game Consoles (million US $): Tuvalu 1995 - 2005 Year

Tuvalu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


7.14 VANUATU Video Game Consoles (million US $): Vanuatu 1995 - 2005 Year

Vanuatu

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

0 0 0 0 0 0 0 0 0 0 0

0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

110

8 THE MIDDLE EAST: VIDEO GAME CONSOLES 8.1

EXECUTIVE SUMMARY

Market Potential for Video Game Consoles in the Middle East (million US $): 2000 Country


% of the Middle East

_________________________________________________________________________________________________________

Iran Turkey Saudi Arabia Israel Uzbekistan Pakistan Iraq United Arab Emirates Syrian Arab Republic Azerbaijan Kuwait Armenia Oman Tajikistan Kyrgyzstan Turkmenistan Yemen Qatar Jordan Lebanon Afghanistan Bahrain Total

188 103 60 31 29 27 22 17 16 13 12 7 7 7 7 6 6 4 4 3 2 2 572

32.74% 18.04% 10.39% 5.38% 5.07% 4.70% 3.82% 3.01% 2.79% 2.21% 2.02% 1.24% 1.21% 1.19% 1.14% 1.11% 0.99% 0.73% 0.73% 0.50% 0.36% 0.35% 100.00%

_________________________________________________________________________________________________________




Video Game Consoles

111

Market Potential for Video Game Consoles in the Middle East (million US $): 2000 Saudi Arabia Turkey

Israel

Other Iran

The Market for Video Game Consoles in the Middle East: 1995 - 2005 Year

million US $

% of Globe

444.65 491.81 538.83 534.88 550.45 572.99 605.15 640.70 678.51 718.71 761.48

5.64 5.49 5.36 5.36 5.31 5.25 5.19 5.12 5.06 5.00 4.94

_________________________________________________________________________________________________________

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

_________________________________________________________________________________________________________




Video Game Consoles

8.2

112

AFGHANISTAN Video Game Consoles (million US $): Afghanistan 1995 - 2005

Year

Afghanistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 2 2 2 2 2 2 2 2 3 3

0.34% 0.34% 0.35% 0.35% 0.35% 0.36% 0.35% 0.35% 0.35% 0.35% 0.34%

0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.3

ARMENIA Video Game Consoles (million US $): Armenia 1995 - 2005

Year

Armenia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 7 7 7 7 7 8 8 9 10 10

1.35% 1.33% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.34%

0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

8.4

113

AZERBAIJAN Video Game Consoles (million US $): Azerbaijan 1995 - 2005

Year

Azerbaijan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

8 9 11 11 12 13 13 13 14 14 14

1.82% 1.90% 1.98% 2.06% 2.14% 2.21% 2.15% 2.07% 2.00% 1.93% 1.86%

0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.5

BAHRAIN Video Game Consoles (million US $): Bahrain 1995 - 2005

Year

Bahrain

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1 2 2 2 2 2 2 2 2 2 3

0.33% 0.33% 0.34% 0.34% 0.34% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33%

0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

8.6

114

IRAN Video Game Consoles (million US $): Iran 1995 - 2005

Year

Iran

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

137 154 171 171 179 188 196 206 215 225 236

30.75% 31.21% 31.64% 32.03% 32.44% 32.74% 32.47% 32.10% 31.72% 31.34% 30.96%

1.73% 1.71% 1.69% 1.71% 1.72% 1.71% 1.68% 1.64% 1.60% 1.56% 1.53%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.7

IRAQ Video Game Consoles (million US $): Iraq 1995 - 2005

Year

Iraq

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

16 18 20 20 21 22 23 24 25 27 28

3.65% 3.69% 3.73% 3.76% 3.80% 3.82% 3.80% 3.77% 3.74% 3.70% 3.67%

0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.19% 0.19% 0.18% 0.18% 0.18%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

8.8

115

ISRAEL Video Game Consoles (million US $): Israel 1995 - 2005

Year

Israel

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

27 29 31 30 30 31 33 36 39 42 45

6.03% 5.88% 5.74% 5.61% 5.48% 5.38% 5.47% 5.59% 5.71% 5.84% 5.96%

0.34% 0.32% 0.30% 0.30% 0.29% 0.28% 0.28% 0.28% 0.28% 0.29% 0.29%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.9

JORDAN Video Game Consoles (million US $): Jordan 1995 - 2005

Year

Jordan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 4 4 4 4 4 5 5 5 6 6

0.81% 0.79% 0.77% 0.76% 0.74% 0.73% 0.74% 0.76% 0.77% 0.79% 0.80%

0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

116

8.10 KUWAIT Video Game Consoles (million US $): Kuwait 1995 - 2005 Year

Kuwait

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

9 10 11 11 11 12 12 13 14 15 16

2.08% 2.07% 2.06% 2.05% 2.03% 2.02% 2.03% 2.04% 2.06% 2.07% 2.08%

0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.11 KYRGYZSTAN Video Game Consoles (million US $): Kyrgyzstan 1995 - 2005 Year

Kyrgyzstan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 6 6 6 7 7 7 7 8 8

1.03% 1.05% 1.08% 1.10% 1.12% 1.14% 1.12% 1.10% 1.08% 1.06% 1.04%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

117

8.12 LEBANON Video Game Consoles (million US $): Lebanon 1995 - 2005 Year

Lebanon

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

2 3 3 3 3 3 3 3 4 4 4

0.56% 0.54% 0.53% 0.52% 0.51% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.13 OMAN Video Game Consoles (million US $): Oman 1995 - 2005 Year

Oman

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

6 6 7 7 7 7 7 8 8 9 10

1.26% 1.25% 1.24% 1.23% 1.22% 1.21% 1.22% 1.23% 1.24% 1.25% 1.26%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

118

8.14 PAKISTAN Video Game Consoles (million US $): Pakistan 1995 - 2005 Year

Pakistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

22 24 26 26 26 27 29 31 33 36 38

5.05% 4.97% 4.89% 4.83% 4.75% 4.70% 4.75% 4.81% 4.88% 4.95% 5.01%

0.28% 0.27% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.15 QATAR Video Game Consoles (million US $): Qatar 1995 - 2005 Year

Qatar

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

3 3 4 4 4 4 4 5 5 5 5

0.69% 0.70% 0.71% 0.72% 0.73% 0.73% 0.73% 0.72% 0.71% 0.71% 0.70%

0.03% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

119

8.16 SAUDI ARABIA Video Game Consoles (million US $): Saudi Arabia 1995 - 2005 Year

Saudi Arabia

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

44 49 55 55 57 60 63 66 69 72 76

9.93% 10.04% 10.14% 10.23% 10.32% 10.39% 10.33% 10.25% 10.16% 10.07% 9.98%

0.56% 0.55% 0.54% 0.54% 0.54% 0.54% 0.53% 0.52% 0.51% 0.50% 0.49%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.17 SYRIAN ARAB REPUBLIC Video Game Consoles (million US $): Syrian Arab Republic 1995 - 2005 Year

Syrian Arab Republic

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

13 14 16 15 16 16 17 18 20 21 23

2.98% 2.94% 2.90% 2.86% 2.82% 2.79% 2.82% 2.85% 2.89% 2.92% 2.96%

0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________




Video Game Consoles

120

8.18 TAJIKISTAN Video Game Consoles (million US $): Tajikistan 1995 - 2005 Year

Tajikistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 6 6 6 7 7 7 8 8 8

1.02% 1.06% 1.09% 1.13% 1.16% 1.19% 1.16% 1.13% 1.10% 1.07% 1.04%

0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.19 TURKEY Video Game Consoles (million US $): Turkey 1995 - 2005 Year

Turkey

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

89 97 103 100 101 103 111 120 130 140 152

20.12% 19.63% 19.19% 18.78% 18.36% 18.04% 18.33% 18.71% 19.10% 19.50% 19.89%

1.13% 1.07% 1.02% 1.00% 0.97% 0.94% 0.95% 0.95% 0.96% 0.97% 0.98%

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8.20 TURKMENISTAN Video Game Consoles (million US $): Turkmenistan 1995 - 2005 Year

Turkmenistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

4 5 6 6 6 6 7 7 7 7 8

0.97% 1.00% 1.03% 1.06% 1.09% 1.11% 1.09% 1.06% 1.04% 1.01% 0.99%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%

_________________________________________________________________________________________________________

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8.21 UNITED ARAB EMIRATES Video Game Consoles (million US $): United Arab Emirates 1995 - 2005 Year

United Arab Emirates

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

14 15 17 16 17 17 18 20 21 22 24

3.12% 3.10% 3.08% 3.05% 3.03% 3.01% 3.03% 3.05% 3.07% 3.09% 3.11%

0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%

_________________________________________________________________________________________________________

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122

8.22 UZBEKISTAN Video Game Consoles (million US $): Uzbekistan 1995 - 2005 Year

Uzbekistan

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

21 24 27 27 28 29 31 32 34 35 37

4.80% 4.87% 4.93% 4.98% 5.03% 5.07% 5.04% 4.99% 4.94% 4.89% 4.83%

0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.24% 0.23%

_________________________________________________________________________________________________________

_________________________________________________________________________________________________________


8.23 YEMEN Video Game Consoles (million US $): Yemen 1995 - 2005 Year

Yemen

% of Region

% of Globe

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

5 5 5 5 6 6 6 6 7 7 8

1.04% 1.03% 1.02% 1.01% 1.00% 0.99% 1.00% 1.01% 1.01% 1.02% 1.03%

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.05% 0.00% 0.00%

_________________________________________________________________________________________________________

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