Speedball Textbook 17th Edition

INTI\ODUCTION ~

TEACHERS of courses in commercial artJmechanical drawing' and dra.ftins' will find this book a practical guide to letteri~ and poster art. All such courses shoula include a working knowledge of the basic alphabets and the tools best suited to their production.

STUDENTS who follow instructions given herein and practice regularly and intelligently can be assured of satisfactory progress, for anyone who can write can learn to letter. No unusual talent is required. CRAFTSMEN can improve their tech-

niques and increase their incomes by using this book for instruction and inspiration. Merchandising' depends so much upon showcards for quick turnover that we seldom see displays without them. Supplying this need means that experienced, versatile letterers are in. demand everywhere. for steady employment, few occupations offer the opportunities enjoyed by poster artists who are able to do good lettering at a commercial speed.

TOOLS for LETTERING In making letters by hand,choose tlte style and size of pen that will produce their elements with the fewest strokes. There is a Speedball demgned .for e.ach ,of ~e different families of alphabets -

Wlth five SlZes m each style. _ _T_H_E ST Y LE 'A" THE S TYLE

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SPEEDBALL

pen was the first

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pen was next

ofit's kind,designed to produce SCJ,uare

de ve l oped for single stroke

stro'Re.

ROUND 60THICS

poster letters smgle

THE STYL£ ·c " pen was created to

THE STYL£·o ·

1lai:1e bY t he fle,cibl e hand·cut reed pen . It is used to make the graceful Roman a.nd

to produce the bold

petL.Wlth its oval

iiuP.licate the strokes

marking tip is used

POSTER

Roman alphabets elements. with 'thickand thic~er •

Italic alpha.bets with 'thick and thin' elements.

THE NEWEST SPEEDBALL pens are trademarked "FLICKER·. Thew ink reservoirs are

hinged flicking wen simultaneously so they can be

wiped clean. Tlte F8 6 is equippeli with ruling flaHges fOr

_:____ --==drafting work.----------....;;;--= Keep your clean! The best way to clean !etten~ a- rir:~•.vino- pens is to scrub them gently..... with a wet tooth brush

6000 INKS ARE NECESSAR.Y FOR GOOD LETTERING-.

MOST STANDARD BRANDS OF WATERPROOF BLACK DRAWING INK CAN BE USED.

c71rtists ..... .. . who desire a .specially prepared ink that has oroved e'fcepttonally .sa.cce.ss{ul in thi.s type of draWinq and lettenng pen con obtain opeed.ball iHJu from their .stationer or art dealer. They are made in all the Drilliaillt color.s

of the rainboW, plus black and white.

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TIPS for LETTERERS Letters should be drawn freehand ifpossible. .Practice regularly to secure freedom. grace and individual beauty Always use aT-square , or ruler for guide lines.

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ertical position of hand in m - Roman letters lor

ooffi s!fles ·c·orD'

1Jstdes a set ofpen0 &ezy letterer() kit .should tnclude two or more red r5able SHOW CA.RD BRUSHES

in 8i:I;~

10-12 and 14 to take care cf the letter.l).,d Roman

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Elements ci Gothic letter s-made with'A' oiB"pens 2

G0t IJIC abcdefgh Roman abcdef~hi

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SPACING I. Different letters and dividing areas seldom occupy like spaces. 2. Words rt"ad better when the spaces between the letters a<e less than half the space occupied by the letters themselves. 3. For convenience, letters may be divided into three classes: Regular, E-H·l·M-N and U; Irregular, A-F-J-K-t-P-R·T·Y·W-X-Y and Z; Circular, B-C-D-G-0-(P)·Q-(R).S·& and?. 4. Ugly gaps between irregular shaped letters can be avoided by fitting thern closer together according to their shape. 5. Circular and irregular shaped letters should cut into the spaces between them and the letter. adjoining their .cucved or jrregular sides, the amount thus taken from the "dividing" aetas helps compensate for the extra space created by the form of the letter. 6. Lettexs can also be 8