This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!
. This tag causes a line break and allows you to specify formatting options for the new paragraph. These optional formatting options are known as attributes. You specify the end of the paragraph with a closing Paragraph tag, written as.
tag partial matching, 163-164, 177-178 pay-per-click advertising, 69 pay-per-click engines, 68-69 phrase vs. word, 42 placeholders, using in template, 145-146 valid, 153-155 position changes, interpreting, 110
Q qualified traffic, 264
R rankings, checking history of site, 96 checking in search engines, 100-104 notifying of change in position, 95-96 tracking, 307 reciprocal links, 298, 315 redirecting, 118, 203, 314 regional engines, 66 relevancy, 14-15, 17 factors for web page, 174-175 Reporter, 5-6, 41, 54, 83 configuring, 54-81 Customize tab, 77-79 Engines tab, 65-69 Keywords tab, 59-60
Mission tab, 54-59 Options tab, 69-77 Results tab, 79-81 troubleshooting, 110-113 URL Verification tab, 61-65 reports, Alert! Report, 94-96 archiving, 72-73 Competitive Analysis Report, 99-100 Concise Summary Report, 83-90 customizing, 77-79 Detail Report, 92-93, 129 Log Report, 104-106 Page and Keyword Report, 100-104 Summary Description Report, 90-92 Trend Report, 96-98 URL Submission Verification Report, 106-109 using effectively, 109
S Scheduler, 9, 278-279 configuring, 279-291 disabling automatic running of, 278 log, 291 Missions tab, 279-284 Options tab, 286-291 setting, 278 Time tab, 284-285 search engine marketing, guidelines for, 312-316 mistakes of, 300-303 tips for successful, 303-307 search engine optimization, x-xi, 12, 14, 34, 300 as part of web marketing strategy, xii-xiii choosing keyphrases for, 34 limitations of, 100-101 vs. advertising, xi-xiii search engines, 2 algorithms for indexing, 3 development of, 4 importance of, 10 reasons for submitting pages to, 227-228 selecting for Missions, 113-114 supported by WebPosition Gold 2, 4-5 verifying that pages have been indexed on, 61-65 searches, failed, 106 SEO, see search engine optimization
SEO firm, 318 advantages of hiring, 321-322 choosing, 319 communication, 327-328 credibility of, 324-327 customer service, 327-328 pricing models of, 319-321, 329 services, 321-324 Silver Platter Foods case study, xiii analyzing pages, 157, 161-172 basic HTML code, 26 building optimized pages, 148-153 choosing keyphrases, 35-41 Concise Summary Report, 84-89 increasing link popularity, 295 optimizing pages, 119-120, 137-138 optimizing Title tag, 193-194, 196-202 page analysis, 181-193 scheduling missions, 282-284 searching for keyphrases, 59-60 selecting search engine category, 251-253 setting up Mission, 55 tracking pages, 270-273 uploading files, 210-211 URL verification, 61 using placeholders, 148-153 web site, xiii source code, 23 spam, 13, 306 spamming, 202 results of, 311 spelling variations, 43 spidering, 4 Submission Assistant, 241-242 submission dates, tracking, 108 submission fees, 323 submission files, archiving, 257-258 Submission Guide, 239-240 submission list, adding pages to, 233-235 deleting pages from, 235 options, 243-247 submission options, 250 submission recommendations, 108-109 Submission Results report, 259-260 submissions, automated, 238
bulk, 301 directory, 238-242 guided, 238-242 Submitter, 8, 226 Categories tab, 251-253 configuring, 228-260 Contact tab, 230-231 features, 226-227 Keywords tab, 231-233 Options tab, 253-258 Results tab, 258-260 URLs/Engines tab, 233-250 Web Site tab, 228-229 submitter software, 157 submitting pages, reasons for, 227-228 Summary Description Report, 90-92
T tag pairs, 23 tags, see HTML tags template, creating, 143-145 using placeholders in, 145-146 title of page, see page title Title tag, see <Title> tag title, tips for creating, 132-133 top page statistics, interpreting, 194-196 total words, 178, 305 tracking hits, 266-267 traffic, 264 traffic alerts, 268 traffic analysis, selecting pages for, 270 Traffic Analyzer, 9, 41, 264, 266 Add Tracking to My pages tab, 270-273 configuring, 267-273 Log on tab, 268-269 reports, 264-266 Setup Account tab, 267-268 troubleshooting, 273-275 Trend Report, 96-98 resetting, 98 Typewriter tag, see tag
U unique phrase, importance of on web page, 62 Upload Manager, 7-8, 122, 208 configuring, 209-223
Queue tab, 209-214 Reports tab, 214-217 Results tab, 221-223 Upload tab, 218-221 Upload Queue, 209-210 adding files to, 211-213 removing files from, 213 URL Submission Verification Report, 106-109 URLs, adding to URL Verification tab, 63-64 importing, 247-249 linking, 138-139 tips for using in web pages, 191
V VBScript, 204 visibility percentage, 85 score, 85 statistics, 83-85
W web page, analyzing, 160-164, 193 comparing to another page, 166-168 default, 32 relevancy factors, 174-175 title, see page title verifying indexing on search engines, 61-65, 107-109 WebPosition Gold, 5, 310-311, 318 installing, 46 modules, 5-9 reasons for using, 12 registering, 46-48 search engines supported by, 4-5 using to optimize pages, 15 word stemming, 177-178 word vs. phrase, 42 WordTracker, 35-36 using to find keyphrases, 37-39
About the CD The companion CD contains a 30-day trial version of WebPosition Gold 2, along with a demo of a WebPosition Gold 2 video training course, and information about and a link to MarketMySite!. The CD will auto-run when you insert it into your CD drive. Follow the on-screen instructions.
Opening the CD package makes this book non-returnable.
CD/Source Code Usage License Agreement Please read the following CD/Source Code usage license agreement before opening the CD and using the contents therein: 1. 2.
By opening the accompanying software package, you are indicating that you have read and agree to be bound by all terms and conditions of this CD/Source Code usage license agreement. The compilation of code and utilities contained on the CD and in the book are copyrighted and protected by both U.S. copyright law and international copyright treaties, and is owned by Wordware Publishing, Inc. Individual source code, example programs, help files, freeware, shareware, utilities, and evaluation packages, including their copyrights, are owned by the respective authors. No part of the enclosed CD or this book, including all source code, help files, shareware, freeware, utilities, example programs, or evaluation programs, may be made available on a public forum (such as a World Wide Web page, FTP site, bulletin board, or Internet news group) without the express written permission of Wordware Publishing, Inc. or the author of the respective source code, help files, shareware, freeware, utilities, example programs, or evaluation programs. You may not decompile, reverse engineer, disassemble, create a derivative work, or otherwise use the enclosed programs, help files, freeware, shareware, utilities, or evaluation programs except as stated in this agreement. The software, contained on the CD and/or as source code in this book, is sold without warranty of any kind. Wordware Publishing, Inc. and the authors specifically disclaim all other warranties, express or implied, including but not limited to implied warranties of merchantability and fitness for a particular purpose with respect to defects in the disk, the program, source code, sample files, help files, freeware, shareware, utilities, and evaluation programs contained therein, and/or the techniques described in the book and implemented in the example programs. In no event shall Wordware Publishing, Inc., its dealers, its distributors, or the authors be liable or held responsible for any loss of profit or any other alleged or actual private or commercial damage, including but not limited to special, incidental, consequential, or other damages. One (1) copy of the CD or any source code therein may be created for backup purposes. The CD and all accompanying source code, sample files, help files, freeware, shareware, utilities, and evaluation programs may be copied to your hard drive. With the exception of freeware and shareware programs, at no time can any part of the contents of this CD reside on more than one computer at one time. The contents of the CD can be copied to another computer, as long as the contents of the CD contained on the original computer are deleted. You may not include any part of the CD contents, including all source code, example programs, shareware, freeware, help files, utilities, or evaluation programs in any compilation of source code, utilities, help files, example programs, freeware, shareware, or evaluation programs on any media, including but not limited to CD, disk, or Internet distribution, without the express written permission of Wordware Publishing, Inc. or the owner of the individual source code, utilities, help files, example programs, freeware, shareware, or evaluation programs. You may use the source code, techniques, and example programs in your own commercial or private applications unless otherwise noted by additional usage agreements as found on the CD.
Opening the CD package makes this book non-returnable.