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headline or title• To name an image as an anchor, include the name attribute within the image tag: If you’re new to HTML, note that you should replace anchorname in the preceding examples with whatever name you’d like to use. Also, headline or title stands in for the text that actually appears on your site. The URL in the preceding image tag also stands in for the location and filename of the image you actually want to use. 2. Create your anchor link by inserting the anchor tag in your HTML e-mail text, with the href attribute pointing to the anchor name you specify in Step 1, and preceded by a # character. • To create a TOC link that scrolls to your anchor tag, use the following: TOC link text • To create a navigation link that scrolls to an anchor link on your Web site, use the following: navigation link text HTML can be tricky to master and frustrating for those of you trying to format your newsletter without an EMP. For your own sanity, brush up on your HTML skills first with HTML 4 For Dummies, 5th Edition, by Ed Tittel and Mary Burmeister (published by Wiley) before you attempt anchor tags or other bells and whistles in your code. Most EMPs allow you to create navigation links in your e-mails without knowing anything about HTML, and many include navigation links in basic e-mail template designs. Navigations links can be combined to create a table of contents for your mobile e-mail. An e-mail table of contents (TOC) is a special group of navigation links that lists headlines; each headline is linked to a different section of content within your e-mail. Your e-mail TOC can appear at the top of your