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People love glass, and for good reason. Chefs know it protects flavor and freshness. Moms know glass is healthy, safe food packaging. Environmentalists know it’s 100% recyclable, forever. And CEOs know glass says quality. Honest, pure, iconic glass. What’s not to love? GlassIsLife.com
© Owens-Illinois, Inc.
Chef Geir Skeie, Bocuse d’Or World Champion
John McLean, CEO of Bundaberg Brewed Drinks
Céline Cousteau, Ocean Advocate, Environmentalist
makers of beautiful, pure, sustainable glass packaging
Edson Auricchio, CEO of OLÉ Foods
Linus, age 2
TM
Nic Lecloux, Co-Founder of true fruits
Stefano Agostini, Chairman and CEO of Sanpellegrino S.p.A.
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VOLUME 7 5 / IS SU E 5
F EATU RES
COVE R S TORY
24 Machinery communications technologies open the door to enhanced productivity
26 The Top 50 Food Packagers: Billion dollar brands, multibillion dollar companies
Jorge Izquierdo, vice president, PMMI, explains that the options available for real-time data via machinery communications helps CPG manufacturers meet and exceed production goals.
Big companies with mega-brands stay on track through business deals, marketing moves, and packaging changes.
Hershey
Unilever PLC
tyson foods Inc.
Dole Food Co.
Foods
H.J. Heinz Co.
McCain Foods Dean Foods Co.
Hormel Foods Kellogg Co.
Kraft Foods
Perdue
Dole Food Co.
Hostess Brands Inc.
Hershey
McCormick & Co. Inc.
unilever PLC
kikkoman
Fresh Del Monte Produce Inc.
Groupe Danone
Mars Inc.
Perdue
Gruma
Dole Food Co. General Mills
Unilever PLC Chiquita Brands International
Grupo Bimbo SA
Del Monte Foods
PepsiCo Inc.
&
Maple Leaf Foods Inc.
Hostess Brands Inc.
Pilgrim's Pride Corp.
Associate
British Foods Procter Gamble Co. Kellogg Co. Schwan Food Co. Pilgrim's sara Pride Corp. lee ConAgra
Hershey
Kikkoman Associate British Foods
Fresh Del Monte Produce Inc.
Dole Food Co.
Tyson Foods Grupo Inc. Bimbo SA
Food Co.
Land O'Lakes Inc.
Inc. Gruma Maple Leaf Foods Schwan
Mars Inc.
& Gamble Co.
Procter
Del Monte Foods
Groupe Danone
Nestlé SAMarsInc. Campbell Soup Co.
Foods
Kraft Foods
Mars Inc.
Procter & Gamble Co.
Tyson Foods Inc.
Sara Lee Kellogg Co.
Dole Food Co.
Gruma ConAgra
Kellogg Co.
sara lee
Maple Leaf Foods Inc.
Chiquita Brands International
perdue
Campbell Soup Co.
Fresh Del Monte Produce Inc.
Dean Foods Co.
Maple Leaf Foods Inc.
Dean Foods Co.
McCain Foods
Dean Foods Co.
Tyson Foods Inc. Sara Lee
Nestlé SA
Groupe Danone
Ralcorp Holdings
ConAgra Foods
PepsiCo Inc.
DEPARTM ENT S
PLC
Hormel Foods
Bioplastics authority Jeff Timm shares his thoughts on the myths, realities, and opportunities in this evolving market.
Gruma
Land O' Hershey Unilever Lakes Inc.
H.J.Heinz Co. perdue Dole Food Co. General Mills
40 Bioplastics: A product evolution or market revolution?
Hostess Brands Inc.
Hershey
Fresh Del Monte Produce Inc.
Cargill Meat Solutions
An exclusive interview with packaged foods expert Diane Teer, the new president of the Food Packaging Business of MeadWestvaco Corp.
Nestlé SA
Perdue
Hormel Foods
Maple Leaf Foods Inc.
ConAgra Foods
General Mills Fresh Del Monte Produce Inc.
General Mills
38 Prepared foods trends: An insider’s view
Dole
Schwan Food Co.
Procter & Gamble Co.
Cargill Meat Solutions
Kraft Foods
Tyson Foods Inc
Perdue
Dole
J.M. Smucker Grupo Bimbo SA co.
Hershey
Kikkoman
Sara Lee
Chiquita Brands International
Mars Inc.
McCormick & Co. Inc.
Perdue
Foods Inc. Nestlé SATyson PepsiCo Inc.
Unilever Kellogg Co.
Schwan’s debuts two distinctly different packaging formats for the brand: Whole pizza in a MAP thermoform and a by-the-slice package that relies on a microwave susceptor.
Gruma
36 Freschetta reinvents frozen pizza packaging
Gruma
FOOD PACKAGERS
14 New Packages Aseptic carton bottle, color-changing ‘Military Spec’ cans, Danone’s PLA yogurt cup, Aldi’s ‘spin’ canister, foaming liqueur dispenser, Heinz’s return to glass, and a honey of a bottle
36
20 Packager News World packaging standards changing, AIM Expo joins PACK EXPO Las Vegas, Heinz ketchup pack ‘double dips’ into awards, SunnyD’s ‘green’ success, and more
28 Supplier News Graham Packaging plans merger with Reynolds Holdings, Pro Mach bought by The Jordan Company, HeatGenie cooks up deal with Crown Holdings, Winpak Portion Packaging expands, and more
IN E VERY ISSUE 8 Editor’s Note 52 Supplier Forum
57 Classified Network 62 Data Watch
40
FOOD & BEVERAGE PACKAGING Volume 75, Issue 4 (ISSN 1941-8531) is published 9 times annually, Jan/Feb, Mar, Apr, May, Jun/Jul, Aug, Sept, Oct and Nov/Dec, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $178.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $216.00 USD (includes GST & postage); all other countries: $228.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: FOOD & BEVERAGE PACKAGING, P.O. Box 1080, Skokie, IL 60076. CANADA POST: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O.Box 25542, London, ON, N6C 6B2. CHANGE OF ADDRESS: Send old address label along with new address to FOOD & BEVERAGE PACKAGING, P.O. Box 1080, Skokie, IL 60076. FOR SINGLE COPIES OR BACK ISSUES: contact Ann Kalb at (248) 244-6499 or
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sustainability
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YOUR ONLINE COMPANION VISIT US AT
www.foodandbeveragepackaging.com » Breaking News Updated daily news, trends and market studies about packagers and packaging.
» First Look Reveals the newest packages and products introduced into the market.
» Product Spotlights Spotlights the newest products and includes case studies.
» Supply Side Details the latest vendor-centered news such as acquisitions, expansions, and new managers.
» More Web Exclusives CONNECT WITH US NOW!
Featuring blogs and podcasts from industry experts.
» Food Packaging Insights Twice monthly newsletter delivers the latest information, news, New Packages and Top Developments in a newsy format with hot links.
dar EventsCalen urses July 25-29 of Packaging co ls ta en am nd IoPP Fu ters 3 & 4) Chicago (Semes www.iopp.org Sept. 11-14 11 Graph Expo 20 e, Chicago ac Pl k McCormic www.gasc.org Sept. 14-15 uct PABS™11Prod ty & Brand Securi on Authenticati o t, Chicag Hyatt Rosemon om .c www.awa-bv n Associates Alexander Watso Sept. 8-10 PrintFest ention Center Las Vegas Conv om www.PrintFest.c
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www.facebook.com/FBPmag
http://twitter.com/FoodPack
Sept. 20-22 MidPack Center N) Convention Minneapolis (M xpo/midpack11 shows.com/e
www.canontrade
Sept. 26-28 Vegas Pack Expo Las tion Center en nv Co Las Vegas om/pelv2011 www.packexpo.c Oct. 22-25 and National Frozen s Convention od Fo d Refrigerate nter o (FL) World Ce Marriott Orland rg www.nfraweb.o Nov. 1-4 Suppliers Food Processing ocess Expo Association’s Pr e, Chicago McCormick Plac www.fpsa.org kaging.com andbeveragepac Visit www.food ve list of events. ensi for a compreh
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Editor’sNote
UNCOVERING PACKAGING NUGGETS ave you ever gone dumpster diving? Neither have I, though I have occasionally rummaged through garbage to look for something I’d lost, most recently a pair of glasses. Don’t ask. I first heard that term used by manager Amber Brovak of Sunny Delight Beverages Co. in a session at last year’s Pack Expo. They dump a dumpster (if that’s not already redundant) and sort through the contents to see what might be useful rather than landfilled. “We’ve taken what was waste and turned it into revenue,” Brovak noted. “Our employees are excited about our sustainability efforts.” It took just six months for all six SunnyD facilities to reach the zero waste-to-landfill goal. I did much digging in a much cleaner way for the Top 50 cover story, which comprises unique content for a packaging publication. Yes, you’ll find in this issue the usual custom blend of materials, machinery, and marketing related to packaging. However, year-end revenues figures are paramount to our annual Top X Packagers chart (page 30). In this year’s iteration, X = 50 = The Top 50 Food Packagers. Previously, X was 100. It’s not that I am an editorial miner we ran out of companies, but we had bundled food and beverage packagsifting through much before; this year we split those two material to find packaging ers segments evenly over two issues. This nuggets and present them in month we focus squarely on food: No a useful, if not insightful, way. water, no carbonated soft drinks and no tea...unless powdered. This is a considerable undertaking. Suffice to report that I’ll take PET and PP over EBITDAs and FYs any day. Doing it for the first time last year got me to do something I’d neither had the time nor inclination to do before: pore through annual reports. Companies put a lot of effort, information and expense— literal and figurative—into those. Many pretty pictures, numerous charts and lots of facts, little of which was helpful to me. But a small amount of which was absolutely invaluable. And don’t get me started on those text- and legalese-heavy 10-K reports. They remind me why I dropped accounting in college. I am an editorial miner sifting through much material to find packaging nuggets and present them in a useful, if not insightful, way. That’s a lot of what editorial is all about. I hope that’s how you see this report specifically and our content in general. I’d be pleased to hear at any time about your packaging nuggets p y if I’m using the email address below. I’ll get back to yyou p promptly not too busy prospecting. Meantime, keep on packaging. F&BP
H
EDITORIAL RICK LINGLE Editor-in-Chief
[email protected] SCOTT HILLING Senior Art Director FRANK MAYERAN Art Director
ADVERTISING MIKE BARR Group Publisher (630) 499-7392
[email protected] RANDY GREEN Publisher/Midwest Sales Manager (248) 244-6498
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[email protected] ELISABETH CUNEO Marketing Coordinator
[email protected] AUDIENCE DEVELOPMENT KOURTNEY BELL Audience Development Manager STACEY NOOCHA Multimedia Coordinator CAROLYN M. ALEXANDER Audience Audit Coordinator For subscription information or service, please contact Customer Service at: Phone: (847) 763-9534 or Fax: (847) 763-9538 E-mail:
[email protected] Web: www.foodandbeveragepackaging.com
LIST RENTAL Postal contact: KEVIN COLLOPY at 800-223-2194 x.684 or
[email protected] Email contact: MICHAEL COSTANTINO at 800-223-2194 x.748 or
[email protected] CORPORATE DIRECTORS TIMOTHY A. FAUSCH Publishing JOHN R. SCHREI Publishing RITA M. FOUMIA Corporate Strategy SCOTT KESLER Information Technology ARIANE CLAIRE Marketing VINCENT M. MICONI Production LISA L. PAULUS Finance MICHAEL T. POWELL Creative NIKKI SMITH Directories MARLENE J. WITTHOFT Human Resources EMILY PATTEN Conferences & Events BETH A. SUROWIEC Clear Seas Research BNP MEDIA HELPS PEOPLE SUCCEED IN BUSINESS WITH SUPERIOR INFORMATION For Volume Reprints Contact JILL L. DEVRIES Corporate Reprint Manager Phone: 248-224-1726 Fax: 248-244-3934 E-mail:
[email protected] How to contact
RICK LINGLE
E d i t o r- i n - C h i e f
[email protected] 8
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FOOD&BEVERAGEPACKAGING Mail: 155 Pfingsten Rd., Suite 205 Deerfield IL 60015 Phone: (847) 405-4000 Fax: (847) 405-4100 Web: www.foodandbeveragepackaging.com
Food and Beverage Processing. Food and Beverage Packaging. Food and Beverage Solutions. PACK EXPO Las Vegas 2011
s -OREINTEGRATEDFOODAND BEVERAGEPROCESSINGSOLUTIONS ANDTECHNOLOGIESINONEPLACE Las Vegas.
s Largest FOODANDBEVERAGE PROCESSINGEVENTTHISYEAR
sDiscover MOREPROCESSING ANDTOTALSYSTEMSSOLUTIONS THROUGHOUTTHESHOWmOOR
PACK EXPO Las Vegas – The largest food and beverage processing and packaging show in North America
s 1,600 exhibitors. s 600,000 SQUAREFEET s Comprehensive education programDEDICATED TOFOODANDBEVERAGEPROCESSINGANDPACKAGING Register Today! www.packexpo.com/processing
P R O D U C E D B Y:
September 26-28, 2011 Las Vegas Convention Center Las Vegas, Nevada USA
CO-LOCATED WITH: C
ADVERTORIAL
PACK EXPO Las Vegas 2011 (September 26-28; Las Vegas Convention Center) will be the most comprehensive resource for food processors in North America in 2011. ith more than 1,600 exhibitors, PACK EXPO Las Vegas 2011 is the only food processing show in North America where food and beverage manufacturers can discover solutions across the supply chain to address critical issues like:
W s s s s s s s
Food safety Sustainability Shelf life Freshness Lean manufacturing Machine-to-machine communication Flexibility
For food processing attendees, having both packaging and processing technologies all in one place doesn’t just make it faster and easier to find solutions for the whole manufacturing line, it broadens their sourcing horizons. Integrated Solutions An increasing number of brand owners are taking a unified approach to processing and packaging and reaping significant benefits including: s Streamlined production s Increased output s Minimization of energy consumption or waste s Improved sustainability s Enhanced efficiencies s Greater automation This total systems approach also allows processing and packaging teams to better understand what product or packaging changes can feasibly run on the line. Communication between food processing and packaging operations also helps to assure that any new machinery added to either line is equally adaptable to future changes. Having machinery that can be adjusted or replaced all at the same time helps to minimize downtime and keep the pace of production. The Processing Zone at PACK EXPO Las Vegas 2011 will address the trend of integration at a greater level. This special area of the show will highlight the latest processing technologies for a range of market sectors including food, beverage, baking and snack, meat, dairy and produce. Food processing attendees will find additional examples of these technologies throughout the exhibit halls. Added Value at PACK EXPO Las Vegas 2011 PACK EXPO Las Vegas offers more opportunities to food and beverage processing professionals than any other trade show in North America. PMMI is collaborating with several industry partners to facilitate value-added programming around PACK EXPO and add an extra layer of depth for food manufacturers. The Confectionery Pavilion Candy and snack producers will find the innovations that answer their processing and packaging challenges at The Confectionery Pavilion, sponsored by the National Confectioners Association (NCA). They
“The show allowed me to initiate some commercial relationships with suppliers I didn’t know before. PACK EXPO is definitely a ‘must-be-at’ show,” said Stephane Boubee, Global Technician Procurement Manager at Nestlé. challenges they face on the job. Attendees will have the opportunity to learn about the latest breakthroughs in food safety and gain valuable insight into potential solutions.
will find solutions dealing with greater flexibility in equipment, reductions in changeover time, new ways to maximize convenience and guarantee freshness. Industry Specific Lounges The Baking-Snack Break and The Candy Bar will offer specialized opportunities for professionals in the baking & snack industries and confectionary industry, respectively, to connect with suppliers and partners, for even faster access to the solutions they need. Each lounge will house an “Ask the Expert” forum, where attendees can receive guidance from experts on specific packaging- and processing-related challenges. Each lounge will host a special reception that offers an additional forum for attendees to network with industry peers during the show. The Baking-Snack Break is being developed by PMMI, endorsed by the Snack Food Association (SFA) and sponsored by Kliklok-Woodman. Partnership with Anuga FoodTec Anuga FoodTec, (March 27-30, 2012; Cologne, Germany) the largest food and beverage processing and packaging show in Europe, will have a presence at PACK EXPO Las Vegas 2011. Experts will be on hand to help packaging and processing suppliers seeking to expand into the European market. Food Safety Summit Resource Center Featuring leading industry and subject matter experts, the Food Safety Summit Resource Center will help manufacturers and processors respond to the many
The Conference at PACK EXPO Food and beverage processors can gain further insight into pressing industry issues by participating in the comprehensive Conference at PACK EXPO program. Following are just some of the industry groups that will contribute to the program: s Alliance for Innovation and Operational Excellence (AIOE) s Institute of Packaging Professionals (IoPP) s International Society of Beverage Technologists (ISBT) s Reusable Packaging Association (RPA) s Converting and Package Printing (CPP) In addition, former Secretary of State and retired General Colin L. Powell will be the keynote speaker at the PACK EXPO Leadership Lecture sponsored by DuPont and Morrison Container Handling Solutions. The event will take place Tuesday, Sept. 27, 2011. General Powell’s address is titled “Diplomacy: Persuasion, Trust & Values.” Tickets can be purchased at www.packexpo.com. Single tickets are available for $125 or packages of 10 tickets are available for $1,000. PACK EXPO Delivers Food manufacturers continue to rely on PACK EXPO as the only North American processing show with a proven track record for delivering innovative solutions on the show floor. s 97 percent of past PACK EXPO attendees visit the show to see both packaging and processing innovations s 93 percent of past attendees indicated that PACK EXPO clearly fulfilled the overall expectations they had for attending the show. s 42 percent of attendees at PACK EXPO are from the food industry.
Register for PACK EXPO Las Vegas now at www.packexpo.com and make sure to secure an early registration discounted ticket. We look forward to seeing you in Las Vegas!
NewPackages INNOVATIONS / TRENDS / MARKETING
E PACfKthAeG o MONTH
‹‹
First-of-its-kind package debuts for Spain’s largest dairy.
FIRST ASEPTIC CARTON BOTTLE FOR MILK n mid-May, Tetra Pak launched the Tetra Evero™ Aseptic— the world’s first aseptic carton bottle for milk. The package intended for white milk combines the easy handling and pouring of a bottle with the environmental and cost advantages of a carton. The first customer for Tetra Evero is Corporación Alimentaria Peñasanta (CAPSA), Spain’s largest dairy, which is launching with three new milk products for its Asturiana line of ambient products in a 1-L size. CAPSA president and CEO Pedro Astals says he wanted the dairy to be the first to market with the Tetra Evero since he first heard of it two years ago. “For our most strategic project, we knew we had to have Tetra Evero Aseptic,” says Astals. “This package expresses evolution, a very advanced step in comparison with today’s packages. Tetra Evero Aseptic is the perfect match of a high value-added product with a highly developed package.” Another European dairy, Weihenstephan, one of Germany’s largest traditional dairies, planned to introduce the Tetra Evero Aseptic at the end of May 2011. Production is via the Tetra Pak A6 iLine™, which has a capacity of 10,000 packs/ hour. The Tetra Pak A6 iLine will first be available in Europe and South America.
I
Tetra Pak 847-955-6000; www.tetrapak.com
Internal Flanges provide top to bottom support, greatly increasing the compression strength of the box
H-Divider offers double laminated divider for excellent strength and rigidity
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Cut corner eliminates telescoping of boxes
‹‹
SOLDIERS ON MONSTER
When chilled, thermochromic inks transition the uniform color from desert camo to arctic blue.
CANS CHANGE UNIFORMS
hromatic Technologies Inc., a specialized ink company, expands into a new market with the launch of commemorative cans of Monster Energy drinks earmarked for United States Armed Forces worldwide. As the cans are chilled to 50° F the color of the soldiers’ uniforms transition from a “desert camo” color to a cold-weather, Machinery built for quality, dependability, and durability. arctic blue color. The cans also are printSystems built for speed, consistency, and precision. ed with a tribute inscription to the brave 'XGT[VJKPIFGUKIPGFCPFOCPWHCEVWTGFVQſV men and women of the U.S. Armed Forcyour recipe, es. The “Military Spec” cans 16-oz cans your facilities, are available in the familiar green Monand your needs. ster Energy and the blue Lo-Carb Monster Energy products from Memorial Day through July 4th and sold exclusively on military bases at home and abroad.
C
Chromatic Technologies Inc. 719-592-1557; www.ctiinks.com
DANONE AND WWF LAUNCH PLA YOGURT CUP or its Activia yogurt in Germany, Danone has switched from cups made of polystyrene to polylactic acid (PLA), a polymer derived from plants. The new yogurt cup is the result of cooperation between Danone, WWF-Germany and Ingeo™ producer NatureWorks LLC. The yogurt cups involved in this first step are 115-g (4-oz) size. The change to PLA improves the product’s packaging carbon footprint by 25%. Danone notes that the change represents about 80% of the total volume of all Activia products in Germany. Moving forward, it plans to expand the use of the Ingeo-based PLA packaging to other products in the Activia line.
Topping Unit
F
Rotary Plate Filler
Piston Filler
Simplify product change-over by having mobile depositors ready to be rolled into position.
visit our website at
www.raque.com
NatureWorks LLC 952-742-0400; www.natureworksllc.com
11002 Decimal Drive P.O. Box 99594 Louisville, KY 40269 (502) 267-9641
[email protected] ‹‹
Plant-based polymer helps reduces the 4-oz cup’s carbon footprint by 25%.
Meet with us at Booth 1229.
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NewPackages
KOCH FOODS LABEL ADDS SPIN TO CANISTERS och Foods, Park Ridge, IL, has introduced a new line of frozen chicken breast chunks under Aldi’s Kirkwood brand with innovative “spinning” packaging. The new Koch Foods package, partnering with Huhtamaki, Inc. incorporates an innovative oriented polypropylene (OPP) label, supplied by MPI Label Systems, that is placed over a specially designed round-shaped paperboard Huhtamaki Ultrakan® container. The label carries product photos plus nutrition facts, bar codes and other standard required product data, along with a clear section that reveals additional information on the Huhtamaki-printed base container when consumers “spin” the outer label. The resulting combination gives Aldi approximately 75% more label surface for communicating with shoppers. The container is formed in-house by Koch Foods using a Huhtamaki Systems™ FM-1400 forming machine.
K ‹‹ Private-label brand receives an innovative twist to stand out on Aldi storeshelves.
Huhtamaki, Inc. 913-583-3025; www.us.huhtamaki.com
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MPI Label Systems 800-837-2134; www.mpilabels.com
W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M
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ONE-TOUCH FOAMER
Personal care foaming dispenser finds a new application with liqueurs in Europe.
A FIRST IN ADULT BEVERAGES ucas Bols B.V. and Rexam Personal Care have teamed to create the world’s first and only foam liqueurs, Bols Foam. Targeted to the on- and off- premise accounts, each bottle will feature Lucas Bols liqueur branding of the Rexam M3 mini-foamer. Bols Foam is dispensed from 200mL glass bottles using the Rexam M3 mini-foamer with S 10 “engine.” Each bottle of Bols Foam creates two liters of foaming liqueur. The foam is designed to keep its form for up to 15 minutes to ensure maximum distribution and customer satisfaction. Bols Foam has been launched in European markets only, but is expected to be available in both North America and Asia.
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Rexam Personal Care 847-808-7200; www.rexam.com
HEINZ KETCHUP TEMPORARILY RETURNS TO GLASS AT RETAIL einz brings back an American icon with the launch of a new collector’s edition of Heinz Tomato Ketchup, available in classic octagonal glass bottles. While the glass bottles can still be found in thousands of restaurants across the country, they have been absent from store shelves for more than 10 years. The limited edition glass bottle of Heinz Tomato Ketchup features a vintage-inspired design to bring some nostalgia to the summer barbecue season. The 14-oz glass bottles are provided by Owens-Illinois. Limited Edition Glass Bottle Heinz Tomato Ketchup will be sold at select retailers including Walmart and Safeway for around $1.99 through August.
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Owens-Illinois 419-247-5000; www.o-i.com
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Consumer requests led to the glass bottle’s limited engagement return.
W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M
JUNE/JULY
2011
F O O D &B E V E R A G E PA C K A G I N G
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NewPackages
HEXAGONAL SHAPE HELPS MAKEOVER HONEY BRAND honey of a bottle—that’s the buzz over the RPC Llantrisant-assisted relaunch of Rowse Honey, a leading brand in the United Kingdom. The custommolded, hexagonal-shaped bottles incorporate a honeycomb theme and provide space for improved label-
ing—all with a hand-written feel. The hexagonal recess, instead of the previous torpedo shape, is the main feature of the lightweight, PET squeeze bottles, which were designed after extensive consumer research. RPC Lantrisant changed the label panel shape, without affecting the basic shape of the bottle, the company avers. The range includes 340-g (0.75 lb) and 680-g (1.5-lb) bottles with flip-top caps and a 1.36-kg (3-lb) variant with a valve cap. The bottles are manufactured on single-stage injection, stretch-blow molding machines from Aoki Technical Laboratory, Inc. The recyclable bottles “had to be introduced smoothly onto Rowse’s filling lines, without any major disruption to production,” says RPC designer Dean Williams. “All the preform tooling used for the bottles was new and custom-made to blow the Rowse shapes.” Design changes had to be implementFor 17 years, PakTech has served all major brands and processors with ed with no impact on the squeezability the most innovative technology in the marketplace. In fact, it’s our of the packs, as the dispensing of the mission to supply clients with tomorrow’s solutions, today. From our honey was important. The clear bottles premium packaging handle appeal and comfort to our state-of-the-art produced by RPC enhance the natural application machinery, we provide turn-key systems that streamline positioning of the honey itself and add operations, and create added value. Our green advantage? Low-waste more shelf-awareness to the product. 100% recyclable packaging and clean manufacturing. It’s how we roll.
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Perception of value begins with quality. Exceptional quality and great brands go hand and hand. PakTech – providing you the ultimate packaging solution.
Aoki Technical Laboratory, Inc. 81-268-820-111; www.aokitech.jp/english RPC Llantrisant 01-443-225-520; www.rpc-llantrisant.co.uk
Handle & Applicator Solutions
‹‹ A distinctive new look using a custom-molded PET bottle creates a fresh buzz for Rowse in U.K. markets.
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F O O D &B E V E R A G E PA C K A G I N G
JUNE/JULY
2011
W W W . F O O DA N D B E V E R A G E PA C K A G I N G . C O M
n Zone Brands, Atlanta, makers of BellyWashers, TummyTickler, and TummyTickler Tots healthy and fun children’s beverages, showcased new product packaging at the recent 2011 Natural Products Expo West in Anaheim, CA. One new packaging feature is a transition of the TummyTickler brand from an 8-oz high-density polyethylene bottle to a 6-oz HDPE bottle. As recommended by the American Academy of Pediatrics (AAP), the new serving size will better address the beverage needs of preschool children, ages 3-5. Additionally, the TummyTickler bottle shape now matches that of the contoured BellyWashers and TummyTickler Tots bottles, which offers a grip shape and size optimized for children’s small hands. “It’s no secret that 100% fruit juice helps provide children with important nutrients for growth and development,” says Ayana Parsons, marketing director for TummyTickler, “but a children’s beverage solution that is encouraged as part of an overall balanced diet and delivered in a unique package format that kids love is a win-win for moms and kids.”
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Bottle graphics of the three brands have also been revised to clearly identify and communicate brand product attributes. The sleeve designer is Goodwin Design Group. “Goodwin was instrumental in helping us refresh our packaging in a way that helps maintain our brand equity. In Zone Brand’s Traci Strom tells Food & Beverage Packaging. “They were also most helpful in assisting with a cooler, more hip look for our BellyWashers, to help attract grade schoolers.” Available nationwide, BellyWashers fruit punch is sold in eye-catching, 8-oz interactive bottles, TummyTickler apple juice is sold in 6-oz character-topped bottles, and TummyTickler Tots apple juice premixed with purified water is sold in character-topped 4-oz bottles.
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KIDS’ JUICE BOTTLES IMPROVED
Package size and design modifications for In Zone Brand bottled juices center on meeting kids’ and moms’ needs.
Goodwin Design Group www.goodwindesigngroup.com
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