E-publishing Trends and Metrics

.'t.w.. . i), 5y C ; r. y:.aNy j y,(:k.:. r .t .. c; .4 ky tj p. rk)< : % rl) c' .tj ; j , .'a9 rr j% ) 1 @s l ,Nt 'ï' .. .j# qy ?. l: rî .' :. ,F.:, ..

...

.

jkè?r. t... t..'

. . ... l .,' : (. ; . .. r ?tJ. ,..#.'. .

.'$J #g!;'.yubliczptlclns availabIe via F)E)/hdc)v/nIoad ...........................................................70

():)rnc,llrztr)'tit):i...........................................................................................................................................72

T'abIe 78

T'ltlklc)rjoL)functicln..................................................................................73

I'abIe T'abIe T'abIe

79 80 81

I'ypelofassclciation ...........................................................................................7:) i$cclplpc)fassclcjaticln---natlclnal/intehrnaticlnaI statql/lclclal/rehgionaI.................75 Fkssclciaticln annuaIbud()et ................................................................................75

T'abIe 82

pkurnbehrc)fFu11-1r1rne EitzïffELqu1vaIents in ztssclciatlcln (F7'EEs).............................Z6

Eli:j64E,st()hatII1,rl6jE,:$:$h/hatare thehgreate,stchaIIengehs Jrou clurrently cclnfrclntand anticipate fclrtje, future r6lgarding use c)felelctronic cornrnunicaticlns in yourclrgzlnizaticln?...................................78

bIE)ssing fclryourclrganizalion? 7knd hc)vv scl? ................................................................................92 EE-rnylilInNéitaticln and E;urvey ()uesticlnn:lirt)......................................................................................106 F;articlpating psssocizltlclns ........................................................................................................................120 /sssclcialiqln F7rirnary EE-h1klveslkltterhlarne,s ...............................................................................................128 E$e)nchrnarkln(;Citudy ()rdE,rFZorrn .............................................................................................................130 Fc)undation (rc)ntribution Forrn ..........................................................................................131

Fo rw a rd a n d A c kn ow led g e m e nts This study w as underlaken by the A ngerosa R esearch Foundation to respond to association professionals'need fordata and trends inform ation related to electronic publishlng.D ata on the num berofe-new sletters published by associations,theirscope and content,high-tech tools, digitalm agazines,and otherelectronic offerings is now docum ented in the E-publishing Trends & M etrics report,establishing a benchm ark forfuture studies. Because technology has dram atically changed the w ay associations com m unicate w ith m em bers and otherconstituencies,this study w illbe the firstofm any in the electronic publishing realm .In fact,based on the results ofthe currentstudy:the Foundation already is m aking prelim inary plans to study the im plicatlons ofW eb 2.0 and othertechnologies.

E-publishing Trends & M etrics w ould nothave been possible w ithoutthe generous supportof num erous individuals and organizations: . The Society ofN ationalAssociation Publications.especially Executive D irectorA m y

Lestition and PresidentRob Fromberg.SNAP is the majorpartneron this study, providing funding and m arketing support. .

Texterity Inc.forin-kind supportin providing dlgitaleditions ofthe study to accom pany printversions.available atw w w .angerosaresearch-digital.org.

. C reative Research,Stratton Research's Iong-tim e research partner,forproviding supporton the electronic dissem ination ofthe study and W eb hosting. .

touch three,Ilc,especially President Les M cc arty,forcreative supportin coverdesign, m arketing m aterlals!and otherdesign elem ents.

. A SA E in partlcularKarlEIy and Keith Skillm an forassistance in building the survey sam ple. .

Num erous association professionals w ho provided feedback on the survey instrum entto ensure the questionnaire gathered the m ostcritlcaldata In the e-publlshing environm ent;

o ScottBriscoe,American SocietyofAssociation Executives (ASAE) o Rob From berg,H ealthcare FinancialM anagem entA ssociation o Nancy H ughesvA m erican A cadem y ofPhysician A ssistants o Lisa Junker,ASA E o T.S.i'C hip''Lee:1SA o A m y Lestition,SN A P o Joetta M elton publishing consultant o G ary R ubin Society for H um an R esource M anagem ent o Sandra Sabo,SNA P o Keith Skillm an.A SA E o M ichaelSprlnger,Am erican Academ y ofFam ily Physicians

ANGEROSAResEAacH FZOUNDATION@)2007

4

E-publishing Trends & Metrics

. Survey participants,w ho m ade this study possible.The Foundation Is gratefulforyour w illingness to share inform ation forthe good ofthe profession. Finally,m any thanks to the financialsupporters ofthe A ngerosa R esearch Foundatlon w ho m ake the w ork ofthe foundation possible and provide invaluable ideas and suggestions for future study areas.The Foundation contlnues to rely on theirsupportto accom plish its m ission ofgathering data thatw illaid association publishing and m arketing efforts and strengthen association com m unications. Please share yourcom m ents and feedback regarding this study orother possible future studles ofthe Angerosa Research Foundation. M y thanks to aIIofyou, Debra J.Stratton.P resident A ngerosa Research Foundation President,Stratton Publishing & M arketlng Inc./stratton Research

dstralon@ strattonpublishing.com 703/914-9200

Stratlon P ublishing & M arketing lnc./stratton Research 5285 S haw nee Road,Suite 51O A lexandria,VA 22312 w w w .strattonpublishing.com

pubpros@ strattonpublishing.com Phone:703/914-9200 Fax:703/914-6777

ANGEROSA ResEAncH FZOUNDATION @)2007

5

E-publishlng Trends & M etncs

M e lho d o lo g y The research forthis study w as conducted forthe A ngerosa Research Foundatlon by Stratton Research,a division ofStratton Publishing & M arketing Inc.The study w as conducted via the W eb.O n M arch 6,200T,an e-m ailinvitation w as sentto a com piled listof1,285 association editors!publishers,com m unication directors!m arketing m anagers,C EO s,and otherstaff m em bers invitlng them to participate in the online sun/ey.A Iink to the suw ey w as also placed

on the Angerosa ResearchW eb slte (www.angerosaresearch.org)and the SocietyofNational Association PublicationsW eb site (www.snaponline.org). A s an incentlve to encourage response,participants w ere offered discounts on the purchase of the study report:an executive sum m ary ofthe highlights,and the chance to w in one oftw o ipod na no s.

O n M arch 15 a second e-m ailw as sentto non-respondents and on M arch 29 a third e-m ail vvas sent./hdditionaIrerninders vvere pIaced on Iistservs and sentto participants.

Totale-rnailed ..................................................... 1,285 1ncornplete/undeliverab1e ..........................45 h1eteXective rnailing .............................1,240 Totalresponses.......................................................316 - - -

- - -

RATE OF RESPONSE (316 + 1,240)................25.5% The statisticalunlverse m easured in the sun/ey is derived from a universe ofapproxim ately 8,000 nationalassociations.Responses w ere calculated atthe 95 percentconfidence levelw ith a m argin oferrorof +/- 5.4 percent,w hich is slightly higherthan the industry norm of95 percent +/-5 percent.

ANGEROSAResEAncH FZOUNDATION@)2007

6

E-publishlng Trends & Metrics

H o w to U se th e D a ta E-publishing Trends & M etrics is m ade available in both printand digitalversions to a1Iw ho purchase the study.The digitalversion is provided via an e-m ailIink to a unique U RL that provides access atw - .angerosaresearch-digital.org.The digitalversion is fully searchable and includes Iinks and otherdigitalenhancem ents.Prlntand digitalversions enable association professionals to co m pare theire-publishing efforts w ith organizations ofsim ilarsize and scope. In addition to fulldata on the base sam ple,aIIcharts are crosstabulated by the follow lng key factors forcom parison purposes. .

O rganization Type:Individualm em bership orprofessionalsociety,trade association w ith corporate m em bers:orfoundation/charity/philanthropic/othertype. . Scope of O rganization:National/internationalorstate/local/regional.

. StaffSize:Organizations'full-tim e staffequivalents (FTES)with categoriesoffive or few erem ployees,6 to 10 11 to 29 30 to 99 100 to 199 and 200 orm ore. N ole.'W hile the study also includes data on association budgetsize FTES w ere considered a betterfactorform aking com parisons betw een organizations ofsim ilarslze. W hen m aking com parisons associations should considertheirow n unique goals and resources and how electronic publications and enhancem ents fitinto the overallcom m unication m ix.For exam ple,use the data to m easure the follow ing: . Do you produce m ore,few eq ora sim ilarnum berofe-new sletters com pared w ith other organizations? . How does the editorialfocus ofyoure-new sletters com pare?

. Are electronic versions ofmagazines/journals using the mostadvanced and functional technologies available? . Is the association using R SS feeds podcasts blogs,and otherform ats to deliver content,and how does yourorganization com pare in that regard? . W hatis the potentialforadvertising revenue in electronlc publishing? A re there opportunities foryourorganlzation? . Is yourorganization's staffing structure and assignm entofelectronic publishing responsibilities sim ilarto otherorganizations'? Interpreting the Data In the data tables and sum m ary analysis,percentages have been rounded to the nearestw hole num berand m ay notalw ays totalto 100 percent.

Forquestions involving a numeric answer(e.g.,num berofe-newsletters published) m ean and m edian values are provided.The m ean is the average ofaIIresponses;the m edian indicates the m lddle value- pn otherw ordsfhalfofrespondents gave an answ ersm allerthan thatvalue. halfIarger.Very high and very Iow values do notskew the m easure.Forthis reason:the m edian is generally considered a m ore accurate response. Respondents'verbatim com m ents are included in the data sum m aries in each section and at

the end ofthe data tables justas they were entered in the electronic questlonnaire.

ANGEROSA ResEAncH FZOUNDATION @)2007

7

E-publishlng Trends & M etncs

O ve rview o f K e y Fin d in g s a nd T re nd s Introduction Electronic com m unications have revolutionlzed the w ay associations deliverinform ation and interface w ith m em bers and otherconstituencies perhaps m ore than any otherfactor.The everexpanding array ofform ats and com m unication options- from e-new sletters and digitalbooks to blogs,podcasts,and m ore- have created a continuous 24/7 inform ation cycle and enabled increaslngly pnteractive com m unlcations and virtualcom m unities,The speed oftechnological changes and the expanding array ofcom m unication form atoptions have been both a bane and a blessing to m any associations,as this study attests. Fortoo Iong,how ever,associations have Iacked benchm arks and trends data on practices and preferences in e-publishing.E-p ublishing Trends & M etrics provides the m uch-needed benchm arks thatallow association executives to com pare and contrasttheirow n practices w ith otherorganizations ofsim ilarsize and scope. A ssociations are w ired w e know that and continue to becom e m ore so every day.C onsiderthe facts: . 85 percentofassociations publish atIeastone e-new sletter,and 67 percentpublish m ore than one fora m edian ofsix e-new sletters published by associations on everythlng from new s and updates to advocacy,governm entrelations and generalm em bership updates. . 45 percentreportthatatIeastone oftheire-new sletters w as form erly print.

. 87 percentofrespondents offerm agazine and journalcontentonline and ofthose 46 percentoffer new originalcontent in addltion to printcontent.

. 32 percentofassociations offersome type ofonline-only publications (no printoffered). These are generally reports,journals,and directories. .

63 percentofassociations publish in otherm edia beyond new sletters m agazines and

journals.These include W ebinars stream ing video podcasts RSS feeds blogs,chats .

and w ikis. 23 percentpublish e-books,

Keeping up w ith the technicaland contentdem ands ofe-publishing is one ofthe biggest challenges association com m unicators face.i'Keeplng up w lth new technology,including finding talented em ployees to m anage those areas Is the biggestchallengej''says One respondent. A nothersays,''restraining ourselves from bom barding ourm em bers/readers w ith too m any einform ation resources m aking sure ourcom m unications truly filla need m aking sure they pay

forthem selves orare enough ofa m emberbenefitto justify dues money expended onthem .'' Profile of respondents Participants In the study included individuals from 316 organizatlons.A m ong the associations

thatpadicipated,the majority (8804)are nationalorinternationalassociations and 12 percent are state,Iocalforregionalassociations.By type oforganIzation,slightly more than half(5904) are from individualm em bership organizations ororganizatlons w here individuals predom inantly

ANGEROSAResEAncH FZOUNDATION@)2007

8

E-publishlng Trends & Metrics

join,whiIe one third representtrade associations (32% )where the com pany is the mem ber.The rem alning 9 percentof respondents are associated w ith foundations charities orothertypes of organizations. A ssociation Type

S cope ofA ssociation Foundalion/Char/ Philan

..-'

4%

other

39/.

'N

...---

com binod but

Sfate/LoceP

Mainly Trade/prof

Regional

8%

12%

Foderation of Associations

a% com bined,bu

Professiooal Association 49%

Mainly lndiv M b s 10%

Nalional?

Tratle

Intem alioqal

Aesx ladion 24%

B:%

Budget size and FTES A ssociations represented In the respondent poolare dlverse in slze,based on the association's annualbudgetand num berofstaff.The m edian,or m idpoint.forassociations represented in the

study is an organization with a totalannualbudgetof$9 m illion and 56 full-tlme staffequivalents (FTEs).However,both sm aller-sized and Iargerassociationsare also wellrepresented' . . Annualassociation budgetunder$1 m illion:12 percent,including 5 percentwith budgets of$500,000 orIess . Annualassociation budgetof$25 m illion orm ore' .17 percent!including 7 percent w ith budgets of$50 m illion orm ore . .

FTES offive orfew er:9 percent,including 4 percentw ith tw o orfew er FTES FTES of 100 orm ore:20 percent,including 9 percentw ith 200 orm ore FTES A ssociation B udgetS ize $100 rnillion orrnore 7-3-.: E

$50 to $109m illion U- -#A1 $25to $50 million $10 to $25 million $5to $10 m iIIion $2 to $5 milllon

.

$1to $2 IniIIion

1

.

$5()0.001to $1rniIIion

7 ;

s25:,000 to $509.009 U--JYJ !

nizationTp e

NumberofRespondents

.

.

Smpe

5

V

Mbr !Trade other ' ntl . Reg 25erless' 6.10 '11-29 39-99 '109-199i200+ ! I .

56

42

14

0

52

3

Yes

78.6%

78.6%

78.6%

0.0%

80.8%

66.7%

No

12.5%

9.5%

2 1.4%

0.0%

13.5%

8.9%

11.9%

0.0%

0.0%

5.8%

Unsare

NumjerefFull-TimeEgui+lentsfj)I .4. #

Itii-ii/ i lFndtn/ ' Nau/ Lacal/

Iadv '

Tetal

. ..

0

4

11

22

10

8

0.0% 100.0%

63.6%

86.4%

80.0%

75.0%

0.0%

0.0%

0.0%

18.2%

9.1%

20.0%

12.5%

33.3%

0.0%

0.0%

18.2%

4.5%

0.0%

12.5%

TableCx3:Whlch()fthefollowlngIndlvidualscorltrlbqte/wrlteforthebI()g?*

I

brganizationTme :

I

Tetil NumberefRespondee

'

Indv i ' Mbf

;

Tfade

! .

Scepe

g

Numberd I%II-TImV tqulialen? (FIts) -

:State/ l

i

I

'Fndtn/ INaQ/ : iL;caI/ !

j

!

other

Intl

!

i

I

j

ReE :5erlessi 6.10 I 11-29 !30-99 100-199!200+

57

43

14

0

53

3

0

4

11

22

10

9

StaffCE0

21.1%

18.6%

28.6%

0.0%

22.6%

0.0%

0.0%

25.0%

36.4%

22.7%

10.0%

11.1%

Elected Ieader

14.0%

14.0%

14.3%

0.0%

15.1%

0.0%

0.0%

25.0%

27.3%

9.1%

10.0%

11.1%

Editorialstatf

50.9%

44.2%

71.4%

0.0%

50.9%

66.7%

0.0%

0.0%

18.2%

63.6%

70.0%

66.7%

Volunteers/members

56.1%

65.1%

28.6%

0.0%

58.5%

33.3%

0.0%

50.0%

45.5%

50.0%

70.0%

77.8%

Iniustryexpert

15.8%

18.6%

7.1%

0.0%

15.1%

33.3%

0.0%

25.0%

j.0%

5 1812%

26.0%

21.2%

Other

10.5%

9.3%

14.3%

0.0%

9.4%

0.0%

0.0%

0.0%

0.0%

13.6%

20.0%

0.0%

Table 64:Are podreastsamhived f0fdownlead asneeded?

. -qrm-n-imtionTpe-. --(-- Scqqe

;

.

i

i

.

jFndn/ ' / Local/ i . Natl

T

Iadv

NumberofRespendents

et;l 64

Mbf Tfade I other 41 20 2

Intl 55

Yes

92.2%

92.7%

92.7% 100.0%

Nfl

7.8%

7.3%

90.0% 100.0% 10.0%

NumbernfFllll-Timtjquiva -ljnU FIEs)

.siiii' /- -.

0.0%

7.3%

Reg

i-

-.-

.,

!-

.--

I

5 orless; 6.10 11-29 30-99 100-1991 200 + 6 0 8 10 20 8 15

0.0%

0.0%

75.0% 100.0% 100.0%

87.5%

93.3%

0.0%

25.0%

12.5%

6.7%

0.0%

0.0%

''percentages add lo m ore than 1O00/cdue to m ultiple responses Apercentages m ay add lo more orless than 100% due to rouodlng

AHGERoSA RESEARCHFOUNDATIONo 2007

62

E-publishing Trends & Mef/cs

Table 65:W hattp eseflppicsdopodcastscover?*

om nizationTpe I Sxye y l i ' ' ' F nt l t n / ; Nau/ o c al / Iadv i

NumjyrefFull-TimeEquillen: (jJq. !)

-

Tetal

Mbr

Trade

.

NumberefRespondents

other

.

l

' E

l '

!

:

Intl ; Reg :5erlessI 6 10 : 11-29 ,

30-99 109-199 200 + 9 20 8 16

.

64

41

20

2

55

6

0

8

57.8%

68.3%

40.0%

0.0%

61.8%

33.3%

0.0%

87.5%

55.6%

45.0%

75.0%

56.3%

45.3%

36.6%

65.0%

50.0%

45.5%

66.7%

0.0%

37.5%

44.4%

60.0%

25.0%

50.0%

Breaking news

17.2%

14.6%

20.0%

50.0%

16.4%

16.7%

0.0%

0.0%

11.1%

10.0%

25.0%

31.3%

Other

15.6%

1T.1%

15.0%

0.0%

10.9%

33.3%

0.0%

12.5%

11.1%

20.0%

12,5%

6.3%

Professiordal

development/ education Podcastsofadual

meetinds/ educationalsessions held Iive

Table 66: Dôyôuthargeftlrpôdtasts?

I

ordafli zationTme Tetal

Sxpe

,

Ind v Mbr

Fndtn/ . NaQ/

Trade

@ther 20 2 .

NumberûfRespondents

65

42

Yes

4.6%

2.4%

No

95.4%

97.6%

10.0%

NumberofRespcndenl

M inim um $ Maximum $ M ean $ M edlan$

;

lntl 56

Lacal/ ' Reg

.

! ! 5 erIess 6.10 11-29 I 30-99 1* -199. 200 + 6 0 8 10 20 8 16

0.0%

3.6%

16.7%

0.0%

0.0%

10.0%

12.5%

90.0% 100.0%

96.4%

83.3%

0.0% 100.0% 100.0%

90.0%

87.5% 100.0%

Table 67:W llatisQleaverage costfprasingle llser? E oTxanlzatlonTm e Tel l

NumbercfFull-limeEqui valents(FWs)

'state/ . ' 1

0.0%

0.0%

j SO pe ! NumberefFull-TlmeEqulvalent IFrlI ; State/ ' ' I E Indv ' Fndtn/ ' Nau/ iLacal/ I : Mbr . Trade . other ' Intl . Reg 5orleu 6.10 11-29 30-99 .100-199 200+ .

.

.

1

0

1

0

1

0

0

0

0

1

0

0

129 129 129 129

0 0 0 0

129 129 129 129

0 0 0 0

129 129 129 129

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

129 129 129 129

0 0 0 0

0 0 0 0

*percentages add to m ore than 10004 due to m ultlple respcnses apercentages m ay add to more ()rIess than 100% due to roundlng

AHGEROSA RESEARCHFOUNDATIONo 2007

63

E-publishing Trends & Metrics

E -B o o k s

E -B o o ks E-books:Aboutone quarterofrespondents publish electronic ordigitized version of books

(23% ). Pricing forbooks:Pricing varies by title (440,4) flatrate (18%e),orsome otherfactor (8*/0).Among those who publish electronic ordlgitized books.30 percentdo notcharge forthem .The median costofaccessing an electronic book is $50 (m ean $96). Form ats foraccessing e-books:E-books are generally accessed by PDF (580/0),followed by a password-accessed HTML (160/0) open access onthe W eb site (7O/n) e-m alldistributlon with a Iink (4% ),and some otherformat(15% ).Otherform ats incIude C D-RO M DVD oran onIIne Iibrary service,such as Nett-lbrary,EBSC O .etc.

DigitalRights M anagem ent:Few associations reportusing DigitalRights Managem ent(DRM ) to controldistribution and secure access to books (1304)orthey are notsure (32% ). , 56 percentdo not use DR M .

Printv.digitaloptions:The books are sold in digltal/electronic formatonly (460/0),with print (430/0) orsom e otherform at(110/0).Close to halfofrespondents say thatless than one quarter oftheirbooks are offered in electronic form at(459/ 0),but28 percentsay all/nearly aIIare sold in electronic form at.A nother20 percentsell25 to 50 percent in e-form at and 7 percentsell50 to 75 percentin electronic form at.

Offering online store forsale ofbooks and otherm aterials:The majorlty ofassociations have an online store as partofthe association'sW eb site (88% ) while 11 percentdo notsell publications online and 1 percentIink to anothersite,such as A m azon. A nnualrevenues from online store:The m edian revenue from the sale ofaII

publications (books,magazines,journals,etc.)on 1he online store is $200,000 and a m ean of$870 382.Atthe high end one individualm em bership organization reports revenue of$11 m illion.The high fortrade associations Is $500 000.M edian revenues for associations w lth 100-199 FTES is $1 m illion and $600 00O forassociations with 200+ FT E S.

Publications available as a PDA dow nload:Som e 38 percentofassociations m ake their

publications (e-newsletters,magazines journals,books,etc.)available fordownload onto a PD A .

AassaosARessAncs Fzouxov lox(02007

66

E-lw blist'lng Trends & uetncs

Table68:Doesyollrorganizatiollpublishelecm micerdigitizedversiollsofbooks? o> nizationType stxye

NumberefF JIIlmmeEquiElqnts(q'J.!.!) .

Staii/ i Tetal NumberofRespnndents 316

IRd#

Fndtn/ . Natl/

V

Lacal/ .

Mbr Trade other ' Intl 186' 108' 20 269

Reg 5 erIess' 6.10 11-29 30-99 109-199 200 + 37 28 39 62 116 35 27

Yes

23.1%

24.2%

21.3%

25.0%

24.9%

8.1%

14.3%

15.4%

25.8%

19.8%

34.3%

37.0%

No

76.9%

75.8%

78.7%

75.0%

T5.1%

9 1.9%

85.7%

84.6%

74.2%

80.2%

65.7%

63.0%

Table 69:Ifyes,how istlleœ stdetenïlined?

ore nizationType

i

.

Scone

NumberofFullmmeEjuivalents(Frjd!à

tufs

NumberofRespendents

Total 13

Indv : Fndtn/ . NaQ/ Local/ Mbr Trade (hther Intl Reg 5 erIess 6.10 11-29 30-99 100-199 200 + 45 23 5 67 3 4 6 16' 23 12 10

Flatrate

17.8%

17.8%

Variesbytitle

43.8%

55.6% 30.4%

Dn n0tcharjef0r

30.1%

17.8%

43.5%

80.0%

31.3%

0.0%

50.0%

33.3%

50.0%

26.1%

16.7%

10.0%

eled ronic version otller

8.2%

8.9%

4.3%

20.0%

7.5%

0.0%

0.0%

0.0%

12.5%

8.7%

8.3%

10.0%

21.7%

0.0%

19.4%

0.0%

25.0%

33.3%

6.3%

0.0% 41.8V 1002 % 25.0% 33.3% 31.3%

13.0%

33.3%

20.0%

52.2% 41.7% 60'Y V

Table70:Whatistheavelagecostqfaccessinganelece nicbook'?

ol fliptionType Indv

TeuI NumberofRespondenl

M inim um $ Maximum $ Mean$ M edian$

36:

0 750 96 50

Mbr

Fndtn/

Trade

SOre. . sW /

Na:/

other ' Intl

NumjerefFllll-TimeEqjlivalerltsjjlW) :

bacal/

'

Reg .5orleH 6.10

11-29 .30-99 100-199:200+

24

10

2

34

1

4

3

7

11

7

3

0 695 90 45

0 750 127 53

0 50 25 25

0 750 96 50

20 20 20 20

0 200 64 28

15 95 53 50

0 750 159 50

0 695 113 40

0 125 55 50

5 75 40 40

''percentages add to m ore than 100% due to m ultiple respenses Apercentages m ay add lo more orless than 100% due to roundlng

AHGERoSA RESEARCHFOUNDATIONo 2007

67

E-publishing Trends & Mef/cs

Table 71:H()w are elecm micbmlltsaccessed?

osanimjqnType Indv

Scope Sta-fe/

Fndtn/

Natl/

NymberefFullmmeEquivalentsjhm )

1.50 1/

Total Num berofRespondeflts 69

Mbr Trade other 41 23 5

Intl 65

Reg

PDF

58.0%

53.7%

60.9%

80.0%

58.5%

50.0%

75.0%

66.7%

62.5%

57.1%

66.7%

25.0%

Password.accessed HTM L

15.9%

19.5%

13.0%

0.0%

15.4%

50.0%

0.0%

0.0%

12.5%

28.6%

8.3%

25.0%

7.2%

4.9%

8.7%

20.0%

7.7%

0.0%

0.0%

16.7%

12.5%

0.0%

0.0%

25.0%

4.3%

4.9%

41àX

0.0%

4.6%

0.0%

0.0%

0.0%

0.0%

9.5%

8.3%

0.0%

14.5%

1T.1%

13.0%

0.0%

13.8%

0.0%

25.0%

16.7%

12.5%

4.8%

16.7%

25.0%

OpenaccessonW eb

5 arle.ss 6.10 11.29 30.99 100.199 200 + 2 4 6 16 21 12 8

site

E-mailwithIink other

Table72lD(jy0quse Dl#talRlghtsManagement(DRMItoamtroldlsM butlorlandsecureaccess? orgaqlzaticnTm e Tntal Num berofRespondents

Ipdv Mbr

Fndtn/ Trade other

Scf)l)e NumberefFllll-TimeEqlllvalents(FIEs) State/ Natl/ 1.00 1/ lntl Re4 5orle.ss 6-10 11.29 30.99 100.199 200 +

72

44

23

5

66

3

4

6

15

23

12

10

Yes

12.5%

15.9%

8.7%

0.0%

13.6%

0.0%

25.0%

16.7%

6.7%

4.3%

16.7%

30.0%

No

55.6%

45.5%

69.6%

80.0%

54.5%

66.7%

50.0%

66.7%

66.7%

56.5%

41.7%

40.0%

Unsure

31.9%

38.6%

21.7%

20.0%

31.8%

33.3%

25.0%

16.7%

26.7%

39.1%

41.7%

30.0%

Table 73;D()p qselltheelectronicversilm ofa Nm kin additiqntp printorsepaïate flpm priRt? organizatien'ryl)e Scope NumberofFell-'rimeEqulo lents(FW s) State/ Intlv Fndtn/ Natl/ 1.00 1/ Tntal Mbr Trade Qtller Intl Red 5arless 6-10 11.29 30.99 100.199 200 + Num berofRespandenls 63 40 20 3 59 3 3 6 13 22 11 7

Digital/electronicin

42.9%

37.5%

55.0%

33.3%

42.4%

33.3%

66.7%

66.7%

38.5%

45.5%

18.2%

42.9%

Digital/electronic

46.0%

50.0%

40.0%

33.3%

47.5%

33.3%

0.0%

33.3%

46.2%

50.0%

54.5%

5' r.1%

alone,withoutprint Otller

11.1%

12.5%

5.0%

33.3%

10.2%

33.3%

33.3%

0.0%

15.4%

4.5%

2:.3%

0.0%

com binationw ith print

*

percentages add to m ore than 100% due tclm ultiple respcnses apercentages m ay add tchmore ()rIess than 100% due to roundlng

ANGERoSA RESEARCHFOUNDATIONo 2007

68

E-publishing Trends & Mef/cs

Table74:W hatpercentofboolksareoflered inanelecm mic/digitalversion?

orgynimjqnTy@ Indv

Scoqe State/

Fndtn/

Natl/

NumjerofFMllmmeEqqivalenjtgc s)

1.00 1/

Num berofResporldefll

Total 69

Mbr Trade other 42 23 4

Intl 65

A1I0rneadyaII

27.5%

21.4%

29.2%

50 to 75%

7.2%

' r.1%

8.7%

0.0%

7.7%

0.0%

25 to50%

20.3%

23.8%

17.4%

0.0%

21.5%

Lessthan25%

44.9%

4:.6%

4:.8%

0.0%

26.1% 100.0%

Reg

5 erler,s 6.10 11.29 30.99 100.199 200 + 3 4 6 16 23 12 7

0.0% 100.0%

33.3%

25.0%

17.4%

25.0%

28.6%

0.0%

0.0%

12.5%

13.0%

0.0%

0.0%

0.0%

0.0%

16.7%

18.8%

17.4%

16.7%

5T.1%

41.5% 100.0%

0.0%

50.0%

43.8%

52.2%

58.3%

14.3%

Table75:DôyôuhaveardKtmlinestoreptm p urWebsitefnrdirectpumhao /ortlerefbôôkr.rmaga ines,andôtllefmatelial? organizatienTy> Sx p: NumberefFullm meEquivalentsIFKsI Stde/ Indv Fndtn/ Natl/ 1.00 1/ Tetal Mbr Trade Qther Intl Red 5er1e,. * 6.19 11.29 30.99 100.199 200 + NumbernfRespenderlts 12 44 23 5 67 3 4 6 16 23 1é 10 Yes,aspartt)fthe association'sW et)site Yes,as a Iinkto annther

87.5%

90.9%

91.3%

40.0%

86.6% 100.0%

1.4%

2.3%

0.0%

0.0%

1.5%

11.1%

6.8%

8.:%

60.0%

11.9%

75.0%

66.7%

87.5%

91.3%

91.7%

90.0%

0.0%

0.0%

0.0%

0.0%

4.3%

0.0%

0.0%

0.0%

25.0%

33.3%

12.5%

4.3%

8.3%

10.0%

site(e.g.,Amazon) No,do n@tsell publicationsonline

Table76:Ifyes,totalannnalrevenllesfrom ptlblicationslhmks,magazines,jotlmals)soldQlrptlghtheQnline bx llstore? (Pleasedo notinclutferevenuesfrom onlines'twfere/lrereglbtrations,membersllips,orotllere-commerce) organlzatlfm 'rype

T()tal Num berof Respondeqts

M inimum $

scope

Indv

I i

' I rFndtn/

Mbr

i ' rrade Iœhef Intl

NumbernfFull-TlmeEqnlvalenl IFrEsI

S fate/ kocal/

Natl/

Re4

5ar1- 6-10

44

27

15

2

42

1

0

1

2,500

0

0

500

Maxim um $ 11,000,000 1:,000,000 500,000 Mean$ 870,382 1,343,574 134.020 Median $ 200,000 250,000 120,000

10,000 11,000,000 5,000 909,436 5.000 200,000

3

1.1.29 30.99 3

1.00.199 200+

10

16

7

4

0 30,000 10,000

1

120,000

6000

500 3,800 350,000 600,000 2,000,000 11,090,000 4,000,000 500 2,100 140,000 165,400 340,344 3,637,857 1,301,500 500 2,500 40,000 100,000 200,000 1,000,000 600,000

*percentages add to m ore than 100% due to m ultlple responses apercentages rnay add to more orIess than 100% due to roundlng

ANGEROSA RESEARCHFOUNDATIONo 2007

69

E-publishing Trends & Metrics

Table77:Areanyofyourpublications(e-newsletters,magazines,joumals,bO ks,etc)ayailableviaaPDAdnwnload?

i

orvanizationTvpe Sx pe i è. 7i -/ ; I i :tiiii ndv I Fndtn/ : Natl/ Lacal/ i

NumbernfFullmmeEqllivalentscl .!. ?j : E ! j ' ! : : ! I

Tetal : Mbr l Trade other l Intl : Reg 5 er1- ' 6.10 l 11-29 30-99 i109-199. . 200 + NumberofRespondents 12 44 23 5 67 3 4 6 16 23 12 10 Yes

37.5%

45.5%

30.4%

0.0%

37.3%

33.3%

25.0%

33.3%

31.3%

26.1%

50.0%

70.0%

No

62.5%

54.5%

69.6% 100.0%

62.7%

66.7%

75.0%

66.7%

68.8%

73.9%

50.0%

30.0%

epercentages add to m ore than 1O0Q/u due to m ultlple responses

Apeçcentages rnay add tcim ore Orless than 100% dtle to rouflding

AHGERoSA RESEARCHFOUNDATIONo 2007

70

E-publishing Trends & Mef/cs

D e m o g ra p h ic s o f P a rtic ip a tin g A s s o c ia tio n s

D e m o g ra ph ic s of P a rlic ipa tin g A sso c iatio ns Type ofassociation:59 percentofassociations thatparticipated in the study are indivldual m em bership organizations orpredom inately professionalsocieties 32 percentare trade associations/corporate m em bership,and 9 percentare foundations/charities/other.

Scope ofA ssociation:88 percentofassociations are nationalor international and 12 percent are state Iocal or regionalassociations. Titles of respondents:39 percentare V p/directorofpublications/com m unicatlons 17 percent are editor/editorialdirector/edltor-in-chief 11 percent publications m anager,10 percent executive director/c Eo :8 percentm arketing m anager/director,and 8 percentV P

publishing/publisher.Othertitlesinclude W eb manager(2%0),membership manager/director (20/0),advedising manager/director(20/0),CFO/COOJVP finance (20/n),and IT m anager(10/n). Budgetsize ofassociation:The m edian budgetofrespondents is $9 m illion.Nearly one quarter(2304)ofrespondents have budgets of$1O m lllion to Iess than $25 m illion,and 17 percenthave budgets of$25 m illion ormore.In addition:18 percenthave budgets of$5 m illion to under$10 m illion,18 percenthave budgets of$2 m illion to under$5 m illion and 12 percent have budgets under$1 m illlon.

Full--rim e StaffEquivalents:The m edian FTES forassociations is 56 FTES (mean 64).Slightly m ore than one third have 30-99 FTES (380/0),20 percenthave 11 to 29 FTES,13 percenthave 6 to 10 FTES,and 4 percenthave tw o orfew er FTES.Addltionally,11 percenthave 100-199 FTES,and 9 percenthave 200 orm ore FTES.

AassaosARessAacs Fzoulkov lolk(02007

72

E-luublishlng Trends & uetrics

Table 78:PleasechoosethetitleQrfunctionQlatcomesdesest* yeurs:

o* rdizationTpy

i

Iadv i

Tetal . Mbr ! Trade NumberofRespondents

j

;

1

Scp e

Numbsrt)fFull-TimeEquim lentlfl p. t

.iiw -/t

'Fnutn/'qau/ !Lacal/I

'

p

i

1

'

-

i

;

I

other . Intl ! Reg '5arless! 6.10 ! 11.29 30-99 109-199.200+

312

184

108

20

268

37

28

39

61

1.16

35

27

FaectltiveDirector/cEo

10.3%

9.2%

10.2%

20.0%

9.0%

18.9%

53.6%

33.3%

3.3%

0.9%

2.9%

0.0%

CFW COW VP Finance

1.6%

1.1%

0.9%

10.0%

1.1%

2.7%

3.6%

0.0%

1.6%

1.7%

0.0%

0.0%

38.5%

39.1%

41.7%

15.0%

38.1%

48.6%

7.1%

30.8%

50.8%

44.8%

48.6%

22.2%

17.0%

19.0%

14.8%

10.0%

18.3%

8.1%

17.9%

5.1%

8.2%

21.6%

31.4%

14.8%

7.7%

6.5%

11.1%

0.0%

8.6%

0.0%

0.0%

5.1%

4.9%

4.3%

11.4%

29.6%

PublicationsM anager

10.9%

9.2%

10.2%

30.0%

11.9%

2.7%

7.1%

7.7%

21.3%

10.3%

0.0%

14.8%

Advertising Manayer/

1.6%

1.1%

2.8%

0.0%

1.9%

0.0%

0.0%

0.0%

1.6%

2.6%

0.0%

3.7%

8.0%

8.7%

6.5%

10.0%

7.1%

10.8%

3.6%

15.4%

4.9%

8.6%

2.9%

7.4%

W eb Manader

2.2%

2.7%

0.9%

5.0%

2.2%

2.7%

3.6%

0.0%

1.6%

2.6%

0.0%

7.4%

IT Manajer

0.6%

1.1%

0.0%

0.0%

0.4%

2.7%

0.0%

0.0%

0.0%

1.7%

0.0%

0.0%

MembershipManager/

1.6%

2.2%

0.9%

0.0%

1.5%

2.7%

3.6%

2.6%

1.6%

0.9%

2.9%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Vp/llirectorof Publications/ Com munications

Editer/Editorial Director/ Editer.in.chief

VPofPublishing/ N blisher

Diredor

MarketinjManader/ Disectef

Directt)f

EducatignManager/ Directt)r *

percentages add tcim ore than 100% due to m ultlple respcnse: apercentages rnay adtjto more orIess than 100% due to rounding

AHGEROSA RESEARCHFOUNDATIOHo 2007

73

E-publishing Trends & Metrics

Table 79:Type ofassociatiqn:

o% rdizationTm e Total NumberefRespnndents Professiordal

.

Iadv Mbr

i .

I

,

;

Stxri!e

NumberefFull-NmeEpuivalentsfq-1.j?l E -1 h j

-

:éii' ii/ I

lFntltn/ ' Natl/ 'Lacal/ I l i i i Trade other I Intl Reg 1 ess' 29 '39-99 100-199 200+ ,5erl . 6.10 ' 11-

314

186

108

20

269

37

28

39

62

1.16

35

27

49.0%

82.8%

0.0%

0.0%

50.2%

37.8%

17.9%

56.4%

37.1%

48.3%

65.7%

74.1%

23.9%

0.0%

69.4%

0.0%

24.2%

27.0%

42.9%

12.8%

30.6%

26.7%

14.3%

11.1%

2.2%

0.0%

6.5%

0.0%

2.6%

0.0%

3.6%

2.6%

3.2%

0.9%

5.7%

0.0%

10.2%

1T.2%

0.0%

0.0%

10.0%

13,5%

1.1%

12,8%

14.5%

11.2%

5.T%

3.T%

8.3%

0.0%

24.1%

0.0%

7.4%

16.2%

10.7%

10.3%

8.1%

9.5%

5.7%

3.7%

3.5%

0.0%

0.0%

55.0%

3.3%

5.4%

10.7%

2.6%

3.2%

3.4%

0.0%

3.7%

2.9%

0.0%

0.0%

45.0%

2.2%

0.0%

1.1%

2.6%

3.2%

0.0%

2.9%

3.7%

associatiori- individuals

only Trade association-

orjanizations/ institutionsonly Fedesatbn()f associations

Com bined

prnfessional/tradebut mainlyindipidpal m em bers Com bined

trade/professionalbut mainlyorjanizatinns/ instittltion m em bers

Foundation,charitable orphilanthropic

organization Other *

percentages add to m ore than 100% due to m ultlple respœnses aRercentages m ay add to m ore orIess tharl100% due to roundlng

AuoERosA aEseARcsFouxoArlouo 2007

74

E-publishing Trends & Metncs

Table 80:Sx peefarysociatitm :

orp rlizationType Sx pe I ta . Iadv i i Fndtn/ j i Nau/ l Is La ci ail/ /I l Tetal

Mbr

Trade !

.

other

Intl E essI 6.10 11-29 I : 30-99 2100-199: 200 + l Reg 15 orl 269 37 27 39 62 1.16 35 26

.

.

Nufnbert)fFull-NmeEqqivalenhtqlq!) T; i I : 1 ! ' :

NumberofRep nndents

306

181

108

17

Natbnal/lnternational

87.9%

89.5%

85.2%

88.2% 100.0%

State/Local/Regional

12.1%

10.5%

14.8%

11.8%

0.0%

77.8%

79.5%

91.9%

86.2%

0.0% 100.0%

22.2%

20.5%

8.1%

13.8%

94.3% 100.0% 5.7%

0.0%

Table 81:Appmxim ateannllalbndgetf:rentire a% ociation:

op nizationTpe ! ' -

Total

ladv i

Fnutn/

.

Mbr Trade ! (lther 1;0 103 16

NumbercfRelpendents

289

Lessthan$250,000

1.7%

0.6%

1.0%

$250,000to$500,000

3.1%

2.9%

$500,001teIessthan $1 m ilIion $1 millionto Iessthan $2 million $2 millionto Iessthan $5 milIion $5 milliontoIessthan $10million $10milliontoIessthan $25million $25milliontoIesstllan $50 m illion $50millinntoIesstllan $100 mi11i0n $100 millionormore

6.9%

Mean(inmillions) Median(inmillioas)

? l

Scole I 'étbfil !

Nau/

NumberofFull-NmeEquivalentsIF.F4I i E ! : I i ! ; ' E !

Local/ ; . Intl Reg 5 er1- . 6.10 .

11-29 : 30-99 100-199! 200 + 38 59 108 33 23

252

35

27

18.8%

0.8%

5.7%

18.5%

0.0%

0.0%

0.0%

0.0%

0.0%

1.9%

12.5%

2.86

5.7% 22.2%

5.3%

1.7%

110%

0.0%

0.0V

3.5%

12.6%

6.3%

5.6%

17.1%

37.0%

10.5%

8.5%

0.9%

0.0%

0.0%

12.1%

14.1%

9.7%

6.3%

9.9%

28.6%

14.8%

42.1%

20.3%

1.9%

3.0%

0.0%

18.3%

15.9%

24.3%

6.3%

18.7%

1'r.1%

3.7%

42.1%

39.0%

11.1%

3.0%

0.0%

18.0%

18.2%

16.5%

25.0%

19.4%

8.6%

0.0%

0.0%

23.7%

29.6%

9.1%

8.7%

23.2%

25.9%

21.4%

6.3%

24.6%

14.3%

3.7%

0.0%

5.1%

47.2%

36.4%

0.0%

10.0%

10.6%

9.7%

6.3%

10.7%

2.9%

0.0%

0.0%

0.0%

7.4%

42.4%

30.4%

3.8%

4.7%

2.9%

0.0%

4.4%

0.0%

0.0%

0.0%

1.7%

1.9%

6.1%

26.1%

2.8%

3.5%

0.0%

12.5%

3.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

34.8%

16 9

18 10

12 6

18 6

17 10

5 2

1 1

2 2

6 4

15 15

28 27

66 69

'

'Percefltalles add to m ore than 100% due to m blltiple respclflses Apercentages m ay add to m ore orIess than 1001.6.due to roundlng

AHGERoSA RESEARCH FOUNDATIONo 2007

75

E-publishing Trends & M ef/cs

Table82:NllmberofFullm meSt,'Z Equiyalents(FrB )fQrerrureassociatitm:

osjmizationTyp!

i

' I

' Iadv I Total NumberofRespnndents 307

Spye

NumpçrefFqll-TimeEguiplen: (j)I .!. #

'tE G-GX

I

Fntltn/ 'Natl / ,Lacal/ l

Mbr Trade other . Intl 181 108 18 268

r

l

'l ' -

l

Reg 5 ()rIe% ' 6.10 11-29 ; 30-99 '109-199' 200 + 37 28 39 62 116 35 27

Two ()rIess

3.9%

1.7%

4.6%

22.2%

3.0%

8.1%

42.9%

0.0%

0.0%

0.0%

0.0%

0.0%

3-5

5.2%

2.2%

10.2%

5.6%

4.9%

8.1%

57.1%

0.0%

0.0%

0.0%

0.0%

0.0%

6-10

12.7%

14.9%

9.3%

11.1%

11.6%

21.6%

0.0% 100.0%

0.0%

0.0%

0.0%

0.0%

11.29

20.2%

1'/.'/%

24,1%

22,2%

21.3%

13.5%

0.0%

0,0% 100.0%

0.0%

0,0%

0,0%

30.99

37.8%

38.1%

39.8%

22.2%

37.3%

43.2%

0.0%

0.0%

0.0% 100.0%

0.0%

0.0%

100.199

11.4%

13.8%

8.3%

5.6%

12.3%

5.4%

0.0%

0.0%

0.0%

0.0% 100.0%

0.0%

8.8%

11.6%

3.7%

11.1%

9.7%

0.0%

0.0%

0.0%

0.0%

0.0%

64 56

73 65

52 45

51 28

67 58

41 39

3 3

8 10

20 28

65 75

200 ormore

M ean M edian

0.0% 100.0%

150 141

'

'percentages atjtjto m ore than 10004 tjue to m tlltiple respclnses Apercentages m ay add to m ore ()rIess than 100% due to roundlng

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E-publishing Trends & Metrics

200 200

B ig g e s t C h a lle n g e s

B ig ge st C h a lle n g e s W hatare the greatest challenges yeu currently confront and anticipate forthe future regarding use of electronic com m unications in your organization?

G enerating interesting contentforthe prim ary new sletterevery m onth.Poordata collection in the assoclation's past:W e don'thave a correcte-m ailaddress forabout40% ofthe m em bers w ho should be getting the prim ary new sletter.ConstantC ontactgets spam -blocked by m any

ISPS (we may need to switch).ConstantContactoffers prim itive design features. C utting through the electronic buzz to reach our busy m em bers.Prioritizing and m anaging m ultiple m essages from m ultiple departm ents.Effectively using ourdatabase fortargeted and personalized com m unications.

1)Keeplng on publication schedule when othertime sensitive activlties arise,e.g.,government relations.2)W rptlng and editing content.3)Findlng a Iow-cost.easy-to-use system to create and send the publlcation.

1)Getting adequate budgetto manage effectively.2)Finding mostuser-friendly tools to m ake the inform ation m ostw idely accessible.

1.G etting m em bers to m ove from printto electronic only versions ofw eekly publications. 2. G etting editorlalcontentthat m eets m em berneeds & expectations.3.D riving traffic to the W eb slte.

1.The options are evolving so quickly.It's hard to keep up.By the tpm e w e develop a new tool and introduce it,it's already outdated.2.D iverse m em bership ...m any m em bers are very savvy users ofelectronic m edia'how ever m any stillpreferprint.lt's difficultto balance to m eetthe needs ofboth segm ents w ithoutproducing tw o ofeverything.

1.Adoption ofnew technology such as podcasts and R SS feeds.2.Targeting ofm essages to specialized audiences. 1.D R M 2.Transition from paperto electronic- m em bership continues to place high value on printed publlcations. 1.Enabling m em berrecipients to m anage the types of publications they receive.W e currently are unable to enable them to selecttheirpreferences and ConstantContactdoes not help us m anage that.Ifa person opts outofone type ofe-cam paign,they then Iose outon aIIourepublications.This has been extrem ely frustrating. 1.M em bers are in a field thattends to notuse com puters,and olderm em bers:particularly,are notIikely to use ourelectronic resources.2.IT controlofW eb site feels stifling.3.O rganization tends to follow notIead.Iam concerned w e w illbe dinosaurs soon.W e are very slow to change and resistantto new technology.Youngerm em bers m ay be turned offby this. A bility to keep pace w ith ever-changing technology. A ccess to and capability to use advanced online functions and features.

Achieving ourgoalto produce primarily originalcontent(w hich is whatourm em bers really need)with a very Iim ited staff(2 FTEs). A ntlcipating and capitallzlng on the nextgeneration ofelectronic m edia.Sorting outw hat electronic offerlngs are bestforyourorganization and m ostvaluable to yourcustom ers. Determ lning w hat is m ost im portantand w hatis peripheral. A ppropriate and open collaboration betw een the W eb services staffand publications staff.

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A voidlng overloading m em bers/readers w ith too m any e-m ails is the biggestissue.W e see the need forcustom ization.butdon'thave the infrastructure currently available to m ake It happen. W rlting to appealto everyone is a big challenge in the absence ofcustom ization. A voidlng S PA M filters providing appropriate contentonline to attractyounger m em bers w hile stillserving olderm em bers thatw antprint. Balance betw een electronic/print.C osteffectiveness of both.Takeaw ay benefitto view er.W ill they take the tim e to printoutinform ation? E-m ailinundation overuse ofthe m edium . Balancing the need forexpertise and high costs ofelectronlc tools system s,softw are,etc. Building audience keeping pace.

Building know ledgeable staff getting appropriate funds allocated. Building reclplentdatabase getting recipients to referback to W eb site and acton Inform ation. C atching up to,neverm ind staying currentw ith new technology and m eans ofcom m unicating w ith m em bers consum ers and potentialm em bers. C EO recognizing the im portance of it.

C hallenge #1 is determ ining w hatour m em bers w antin this area and how to m eetthose needs

whlle Ieading the way into (form any m em bers)new waysofaccessing inform ation. Comm unications are too staff-driven (v.member-drivenl'abuse/overuse ofe-m ail'content m anagem entissues;W eb site integration issues' .restricted-access issues' .need to m odernize Iegacy system s' ,use ofnew m edia. C om petltion forothersm allergroups now thatinform ation creation and dissem ination is so inexpensive. C onform ing procedures to technology and vice versa. C onfronting the issues/debate ofopen access,w ith its ability to im pactm illions of people in a

positive way (which is partofourassociation'sgoals)v.controlled access formem bers to provide stronger benefits form em bership. C onversion ofouroId processes to the new betterversions outthere. C onveding aIIofthe inform ation w e have to understandable and usable know ledge w hich is of value to ourcom m unity,and as alw ays:having enough resources to do everything they w e need to be doing. C onvincing governance to invest In staffand technology to supportexpanding electronic

publishing projects. C opyrightissues. C ostand com patibillty w lth contentm anagem entsystem . C ostkeeplng up w ith technology.Balance- m em bers w antto im plem entevery technology out there.

C ostofevolving technology. C ostoftechnicaltools' ,updating technicalskills ofstaffm em bers w ho are notalw ays com fortable w ith orknow ledgeable aboutelectronic com m unications'm aintaining the professlonalquality ofelectronic com m unications w hen noncom m unicatlons staffare responsible form uch content. C ost-containm ent' ,declining subscribers and advertising' ,quality control.

C osts,keeping up w lth technology,and tim eliness ofdevelopm entand im plem entation.

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C reating an online com m unity.O urm em bers have resisted butyounger m em bers w illdom inate m em bership in a few years,and m ightbe m ore interested.A lso.ouronline bookstore is difficult and expensive to adaptin any w ay,exceptadding new titles.W e w antto add coupons and com bos,butcan'tbecause the e-com m erce needs to be tied to the m em bershlp database,and it's aIIvery com plicated. C reating content.

C reating proprietary and othertargeted inform ation on ourW eb site thatw illdrive m em bers there on a regularbasis.Controlling the am ountofe-m ailfrom various departm ents to m em bers. C reating the infrastructure and staffto handle the grow ing dem and forelectronic com m unications.A lso the ability to m ove quickly to take advantage ofthe fast-paced and ever changing environm entofelectronic com m unications.

C urrently,w e are w orking to jack up the open rate to ourw eekly new sletter.W e are taking m easures to do this by focuslng on e-m ail11st m anagem ent,strength ofcontent,and different

trickle-down m arketing tactics within ourm emberfirm s.Mostofouractive mem bers (i.e. board) read the new sletter butw e need to tip the scales through w ord of m outh to getouropen rate up to the high 20s,Iow 30s. Deciding how m uch to keep/m anage/controlin house,and how m uch to outsource to vendors thatspecialize in a certain discipline such as W ebinars. Decllne ofadvertlslng w ith only a Iim ited potentialcapture on electronic version of publicatpon' . Ioss ofrevenue from easy copying ofelectronic publlcations. Deeperpenetration ofm aterials/inform ation into m em berorganizatlons. Determ lning readerneeds and interests related to dow nloads podcasts and digitaleditions. M ostofour m em bers atthis tim e w ould selectprintoverdigital.

Determ ining the bestw ays to com m unicate and track inform ation electronically.Incorporating electronic sales ofpublications into ourpublications program .Determ ining w hetherto offer advertising and sponsorship forourW eb site. Determ lning w hetherto restrictaccess ornot.

Determ lning whetherto self-publish a journaland elim inate printversion,addIng value to new slettercontenton W eb site. Developing a contlnuous pipeline ofw orthy content.

Developing a sustainable m odelforopen access to scientific journals.Permanent reliable archiving ofonline contentofscientific journals. Driving our m em bers to the W eb site A N D m aintaining a W eb site thatis user-friendly.W e a1I have differentpatterns forfinding inform ation.

Educating m em bership on value and how to use electronic pubs.W orking to getourm essages pastspam filters and into readers'inboxes. Educating m em bership to the advantages ofonline distribution and opening access to aI1 m em bercom pany em ployees is perhaps our biggestchallenge.Nextw ould be developm entof internalaccountability standards forcontentow ners and posters so users are sure contentis not m issing from the site.

Ensuring compliance with Sec.508 ofthe Rehabilitation Act(thatrequires access to governmentcontentforpersonswith disabilities)as we offerm ore m ultimedia and experiment w ith W eb sew lces.A lso,balancing the desire forfeedback w ith the need forsecurity.

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E-lw blist'lng Trends s uetrics

Ensuring thatthe m em bergets w hathe orshe needs w ithouthaving to search through several m edium s,Also,notoverw helm ing the m em ber. Even w hen w e are technologically ahead ofthe gam e,there are alw ays a few reciplents w ho are notand w e have to backtrack and find a w ay to w ork w ith them . Fam iliarsty and adoptpon ofthe form at by the user/targetm arket. Fearthatm aterialw on'tgetthrough the electronic clutter. Figurpng outthe options. Figurlng outthe technology and creating a ''brand''foraIIthe varlous electronic new sletters- w e

have plans to bring aI1the newsletters underone person (m e)who willcontrolthe Iook and feel. G etting e-m ails from m em bers. Financlal.

Finding the resources- in term s ofstafftim e and m oney- to m eetthe start-up costs ofcreating m ore online and electronic products and sen/ices form em bers. Finding tim e to develop integrated strategy and Iaunch new vehicles.

Finding w ays to encourage staffto think strategically aboutelectronic m edia'finding the w plland budgetto determ ine w hattechnologies w illbe usefuland w illbe readily adopted by our m em bers. Form atting. Frequency ofpublication.How to reach m em bers w ithoutoverburdening them .Deciding how m uch to narrow caslv.broad ''contentforaII.''

Fundlng (from Ieadership and ads)and increasing readership are big challenges.Also, educating staffon the im portance ofroutine updating of pnform ation as w ellas the im podance of presenting aI1inform ation in the sam e visual& gram m aticalstyle.

Funding fordesired im provem ents plus tim e and technicalskills ofstaff. G enerating revenue.

Generating the contentspecific audlences (who are mem bers)are Iooking forin a tim ely m anner.A lso giving access to contentin m ultiple w ays so thatitis easy form em bers to find w hatthey w antquickly.G etting aw ay from the electronlc bookshelfm entality.A lso generating m ore W eb+ contentforour printstream s. G etting a betterhandle on custom er relations m anagem entand figuring outhow to getthe right inform ation into the righthands.

Getting buy-in from mem bers (who skew older) moving away from an outside vendorwho currently has a choke hold on ourW eb site.

G etting contentfrom staffto poston the W eb site and blog. G etting enough staffresources to populate the site w /new and updated info. G etting m em bers to be equally ''electronic''in theirrelationship/contactw ith the associatlon. G etting m em bers to em brace the com m unications m ethod. G etting new products and services developed and introduced fastenough. G etting ourm em bers to adoptthe new technology available,

G etting ourm em bers to be accepting ofanything electronlc- so m any do noteven have access to the Internetatthe office forsecurity reasons.

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G etting ourm em bers to use them . G etting ourm em bers up to speed w ith technology. G etting eurreaders to read the electronic publications.M any ofourreaders are using Blackberrys.How do w e form atthe new sletters so thatthey can be easily read from a PDA ? G etting the process in place fora sm ooth transition and gettlng everyone on board forcom m on achievable short- and Iong-term goals.

Getting them to use 1t,Many mem bers (ormaybe justthe squeaky wheels)seem to preferhard copies offering m ore features M aking the site m ore interactive. G etting through the e-m ailclutter.O urm em bers gettoo m uch e-m ail,and they often m iss im podantinform ation from the association.

G etting through to our m em bers- m aking sure they aIIknow how to access ourelectronic com m unications and m aking sure they aIIw antto do itonline.C urrently,they prefersnailm ail. G etting/staying up to speed w ith m em bers/users w ith highly sophisticated electronic com m unications. Having the resources to keep up w ith technology. Having the technicalcapabilities and m anpow erto do aIIthe things our m em bers w antus to do electronically. Having the tim e to truIy take advantage ofthe contentdelivery options available.Having the tlm e to m anage quality ofcontent.Having the tim e to investigate betterw ays ofdoing itaII! Helping internaland externalIeadership understand thatm em bers and Industry players are very interested in the opinions and thoughts ofthelrcolleagues,m oving the association from a role of prim ary,one-w ay com m unicatorto ''facilitator''ofconversations w ithin the com m unity. How do w e notdeteriorate revenue associated w ith printversion ofm agazine?

How to generate revenue from electronic com m unications.Satisfying m em berdem ands for electronic A ND hard copy editlons ofpublications w hile m aintaining costefectiveness. How to m ake itprofitable oratleastbreak even. How to secure paid access only forthe e-books so thatpurchasers w on'tdow nload and then pass them around.How to keep currentw ith fastand ever-changlng technology and upgrades.

HTML and jpgs aren'tenough forthe W eb.W e need video- and itcan'tbe talking heads.W e also have to dealw ith the shiftaw ay from reading/spending tim e w ith printed m agazines.Your m agazine had betterbe com pelling because the pullofthe W eb steadily reduces m agazine readers'tlm e and attention.W e need to find a w ay to shiftad incom e from ink on paperto pixels,w hich m eans w e need com pelllng on-line content- and w e need ita Iotm ore often than m onthly. Huge age range of m em bership.Young association staffand olderIeadership.N otenough staff to im plem ent broad spectrum ofelectronic com m unications.

Identifying the needs ofourm em bers and staying ahead ofthem . Im plem enting W eb 2.0 functlons.

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Increased dem and form easurem ent/return on investm entofthese tools w ithoutadequate staff capacity/expertise to do so.Lack ofstaffcapacity/technicalexpertise to create contentfornew platform s such as blogs orpodcasts.Associations don'talw ays w antto investin personnelto do these new technologies so this becom es an ''add-on''forthe existing staff.Lac;k ofm em ber

interestin some platform s (RSS.podcasts).Forthe amountofwork these require:do members w antthem ? Jury's out. Increasing num berofchannels through R SS blogs,stream ing video etc.M oving tow ard open

accessto journals. Increasing usage/opens. Inform ation overload. Inform ation overload.W e don'tw antourm em bers to treatoute-com m unications as spam ,or pass itup in their inbox because they receive too m uch inform ation from othersources.

In-house developm ent,deploym ent,and supportofonline tools and W eb technologies forour m em bers by ourstaff.

In-house Iimitations such astoo little staffand too Iittle moneyfora1Iofthe projects we are involved in and aIIthatw e w ould Iike to do;and,exteriorIim itations,such as the below -average Ieveloftechnicalsophistication ofourm em bers w hose average age is 45-60...butthis is im proving every year.

Integration ofcom m ercialpublishing activity w ith m em bership-driven requirem ents and ability of association m anagem entsoftw are to m eetcom m ercialpublishing needs. Integration ofcontentw ith otherproducts.W e have no editorialoversightofcontent...everybody does theirow n thing. Internalsupportfornew initiatives. Investing adequately in technology services.W e're heavily relianton sharew are,IT staff know ledge,and penny w lse,pound foolish.There's a philosophy thateverything should be developed in-house w hen there are proven CO TS program s available. IT staffability and m em bers'acceptance. It's been very difficultkeeping up w ith new technologies- w e are alw ays playing catch-up.A nd then the new technologies once im plem ented are slow to catch on am ong staffand m em bers. Butone ofthe m ostdifficultchallenges is having enough staffdedicated to m aking sure they are im plem ented!integrated!and used properly. Justifying increased funds.H igh dem and fortechnology im provem ents com e from V IPs and the sm all,butstrong-voiced,educator population ratherthan from the m em bers.

Keeping news timely.Having enough staffto do a good job. Keeping pace w ith w hat's new and coolto continually provide the ''w ow ''factorand provide usefulinform ation to m em bers. Keeping up to date w ith the ever-changing technology. Keeping up w ith changing technology and w ith com petitors w ho use it. Keeping up w ith em erglng technology in a cost-effective m anner, Keeping up w ith new technology.

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Keeping up w ith new technology and figuring outhow to im plem entthe new technologies effectively to the m em bershlp, Keeping up w ith new technology,including flnding talented em ployees to m anage those areas. Restraining ourselves from bom barding ourm em bers/readers w ith too m any electronic inform ation resources.M aking sure ourelectronic com m unications truly filla need forour m em bers/readers.M aking sure ourelectronic com m unications pay forthem selves orare enough ofa m em bershlp benefitto justify the dues m oney expended on them . Keeping up w ith technology changes' ,appropriate contentcreation in tlm ely fashion' ,speed of com petltion to m arketw ith sim ilarinform ation'staffing w eaning m em bership aw ay from paper distribution ofcertain inform ation. Keeping up w ith the changes in technology.

Keeping up w ith the rapidly changing technology;notIeaving behind any m em bers by m oving to

a new technology quickly' ,making the m ove to html-based newsletters (an internalresistance). Keeping up w ith the rapidly changing technology. Keeping up' ,having tech support.

Lack offunding and staffm anpow er. Lack of know ledge and key skillsets'notenough trained staffand Iow funding.N o clearIines of responsibility and correspondlng authority forW eb and eiectronlc w ork. Lack of resources.

Lack ofstaffresources in-house technology lim itations. Lack oftim e and m oney to putan appropriate infrastructure in place In orderto im plem entm any ofthese tools.

Limited resources (time & m oney). Lim ited staffing;uneven quality. Loss of branding and personalcontactw ith m em bers copyrightissues G oogle institutional repositories archiving being found by search engines quality ofscience. Lots of new s and lots ofaudiences.

M aintaining a balance betw een staying currentand notpushing ahead w ith new technologies

justbecause they are available.W e have to fitthe m edia to the need. M aintaining a quality circulation Iistso thatouradvertisers getgood results and w IIIrenew ads. M aintaining consistency & style.

M aking betteruse ofthe W eb site and finding easierw ays to m ake contentavailable.Keeping up w ith e-m ailaddress changes and Justbeing sure w e capture them from aIIm em bers.M aking sure w e have the rlghtbalance ofprintand electronlc. M aking sure thatthe inform ation w e send them is relevantto theirw ork and strengthens their tles to the organization ratherthan Inundating them w ith too m uch inform ation.

Making the switch from prinlto electronic (too m uch in the way ofstaff/otherresources devoted to the form er). Managing contentoverall'maximizing incom e from W eb site withoutinjuring ourreputationfor unbiased inform ation'reaching youngerclient/m em bers'extending reach oftechnology to disabled and/or im poverished clients.

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M anaging content,getting users com fortable w ith technology,m anaging trequency of decentralized m em bercom m unlcations. M anaging organlzationalexpectatlons fortechnology v.skllls and funding realities. M anaging the W eb site and getting dedicated staffto w ork exclusively on electronic com m unications.Keeping up w ith the technology.Finding a balance betw een deliverlng everything electronically and delivering products thathave the m ostvalue/use in ourm em bers' professionalIives.A lso IfaIIpubs go onllne only,w e need to create new revenue to displace display ads in print. M any ofourm em bers are a bitolder,and have dial-up access.

Matching associatlon desire (and $$)to offercutting-edge technology with mem berneeds and usage. M em beraccess/use tracking. M em bers'com putersettings are notthe sam e so som e have problem s reading ourhtm le-m ails and itis hard to tellthem how to fix a problem w hen itis on theirend notours.O rganizatlon is m ore tech savvy than our m em bers and stilltries to be aIIthings to aIIpeople. M em bers continue to w ant printversions.

M igrating olderm em bership to electronic com m unications system s. M ostofour m em bers Iike things in print. Need fore-publishing specialists on 170th editorialand technlcalsides.O verallintegrated strategy forelectronic com m unications throughoutthe com pany.Betteruse ofW eb 2.0 opportunities and technologies. Netw ork security controls blocking e-m ailand access to W eb sites. Nextstep content m anagem ent then on to com m unities foradults and youth.

Notenough publishing staff. Notenough staff/resources to im plem entvideo/audio contentforoursite. Notknow ing enough ofw hat's outthere and then also nothaving enough staffto m anage this kind ofcontentdevelopm ent- w hich 1KN O W w e should be doing to stay current.

Offering the Iatestand greatestfeatures notbecause the/re cooltools butbecause they add value forour m em bers and help m ake us a prem ier Industry resource.

O pen access m ovem ent. O pen access m ovem ent.Finding w ays to m ake m em bership attractive in the U S ...it's very good from outside North A m erica.

O pen access' ,resource allocation (i.e.,developing a whole new setofe-products without expanding staffl;staying currenton tech trends. O pen rates.

O rganization and strategy. O urassociation is severely ''behind the tim es''w hen itcom es to electronic access.And our m em bers are very unique,w ith Iim ited interestin W eb-based products.

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E-publistîing Trends & uetncs

O urcom m unications infrastructure is in transition.W e are redesigning ourW eb site and beefing up ourback-end functions and database integration.W e're also upgrading ourtools fortracking W eb site/new sletteractivity and are looking to determ ine how to bestdeploy w ikis blogs,and advanced chat/lM features.Biggestchallenges are finding tim e to ensure finalresults m atch our vlsion.A notherchallenge:Integrating W eb sites ofinternationalaffiliates,particularly w here Ianguage is notEnglish. O urm em bers are behind the tech curve. O urm em bers are retailers and do notsit in frontofa com puteraIIday,so they are slow to em brace online com m unications. O urW eb site is contentheavy- has the equivalentofabout7 50O pages,m aybe m ore.W ould Iike to offerW ebinars butcosts are prohibitive.C urrently redesigning W eb site on shoestring budget.Justadded e-com m erce this m onth.

O verallcoordination ofthe variety ofelectronic com m unications in place and in developm ent, togetherw ith structuring an approach to fielding requests foradditionalcom m unications ''products''to be developed. O verkill. O veruse and over-reliance on electronic com m unication m ethods has saturated the inboxes of ourintended audience. Personneland bandw idth needs. Prioritizing w hatshould be added next.Should w e focus on revenue-generating areas only or spend tim e and developm enton ''governance''areas? Problem s w ith firew alls.

Readerfatigue' ,filtering' ,anti-spam Iaw s. Redesigning ourW eb site w hich contains 18 0O0 pages.Increaslng e-com m erce functions. Increasing traffic on the W eb site . Regarding onIine sales:associating m arketing codes to sales.C hallenged in thatw e are not collecting this Info due to softw are challenges.ThatIeads to ourinability to be assured ofthe effectiveness ofvarious m arketing vehicles.

Resources (people and dollarsl;failure ofmoststaffto understand its benefits;it's an ''and alsoq'' notan ''instead of'' Revenue and finding a tracking program thatw orks exactly as w e w antitto. Rightnow w e stillneed to convince m em bers to use the electronic com m unicatlons w e are

providing.Once thathappens,we willbe challenged to getadvertisers tojum p on board in the eiectronic pubs/new sletters. RSS feeds and podcasting

Security issues protecting content,and bundling ofcontentby topic. Selecting the bestm edium forthe m essage.A voiding becom ing ''spam ''via e-m ail. Shortterm :m oving from free and open access to aIIto a subscriptlon fee m odelfor nonm em bers and a m em bers-only selection ofcontent.Long-term :Setting up the correct

infrastructure to supportcomm unications and generate revenues forseveralyears (ratherthan 6 months ata tim e).

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Since w e have no printpieces and have gone entirely electronic,itis difficultcom peting w ith otherassociations w ho stillhave printm aterials.T he ''value''ofan electronic-only publicatlons does notequate to a printpiece in the m inds ofour m em bers.

Slow adoption ofintegrated e-sources (W eb portal digitalofferings)by health care profession with the exception ofpharm acists.More aggressive competition (m ostly from the U.S.I'the need form ore flexibility in responding to the m arket' !challenges ofkeeping contentm ore up-todate and in Iine w ith m arketexpectations. Som e problem s w ith delivery tim es w ith outside vendor' ,expanding ourdelivery to podcasts

and adding othermedia to ourW eb site'W eb site organization (investing in contentmanager). Spam filters. Spam filters overw helm ing volum e. Staffexpertise,budget,m em berInterest,Iiaison w ith vendors. Staffissues. Staffing.

Staffing. Stafing. Staffing,funding,resources. Staffing.The W eb site provides us w ith an enorm ous array ofopportunities for prom otion and education for m em bers butw e don'thave the staffto m atch the possibilities.

Staying on top ofem erging trends w hen It's aIIIcan do to co m plete m y diverse and m ultiplying day-to-day tasks.Know ing w hen it's tim e to im plem enta new technology into ourregular

com munications- don'twantto use new technology justbecause it's there- it's gotto be accessible to and desired bya majority ofmem bers. Staying up-to-date on technology options w ith sm allstaff sm allbudget.Having ecom m unications thatappealto both youngerand olderages.Avoiding spam filters. Storage and archiving m edia form atchanges. Sufficiency ofcontentforso m any vehicles frequency- are w e overe-m ailing to our m em bers? W orkload. Tagglng and filtering data specific to each individualm em ber. Technicalknow ledge.

TechnologicalIearning cun/e. The big question is w hen/ifw e w illstop offering prlntas a delivery option and the buslness m odelw e w llluse ifw e do. The constant internalbattle overw hose responsibility online contentis. The factthatnew m edia have often resulted in people w anting to receive inform ation in m ultiple

formats (oratIeastto be able to choose among m ultiple form ats) which can create a tim e and staffing challenge.A lso,despite the contentm anagem entsystem ,a Iotstillends up on the desk

ofourW eb/tech person,who also serves in a comm unications role (and manages severalother W eb sitesbeyond ourm ain site). The m ix ofprintpublications advertising revenue v.electrenic advedising revenue- grow th in one orboth areas.

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The open access m ovem ent.Keeping up w ith the W eb fashions and the technology.Using the technology to bettercom m unicate, The partnershlp is nota form alorganizatlon.itis sim ply a cooperatpve effortam ong a11ofthe provincial regional and territorialIlbrary associations from aIIacross Canada.This m akes it difficultto answ erm any ofthe questions in the survey accurately.M ostofthe individual

associations have newsletters orm agazines' .however,one ofthe projects created by the group (The Padnership)has been a digitalborn peer-reviewed journalofwhich Iam the editor. The recipient is now in control.A ny organization hoping to connectw lth a crltlcalm ass of m em bership needs to m ake com m unications available w hen w here and in w hatform any one individualm ay w ish to access it.A nd he orshe needs to W A N T to access it.The m em beris now an active ratherthan passive partofthe com m unications process. The resources to grow and m anage grow lng dem ands. This area is exploding w ith potential.M anaging and prioritizing aIIthe creative posslbilitles- and determ ining w here to apply Iim ited staffand financialresources- is a realchallenge,Everyone has an idea forw hatw e can do and m ostofthe ideas are in factdoable butw e cannotdo them aIIatonce.Know ing w hatthe m em bership w ants,needs,and w illuse is yetanother challenge. Tim e and dollars.M any m em bers do notuse electronic com m unicatpons.

Time and money.W e have no m oney and do notreally generate any (costs are covered) and a1Iofthe partlclpants are very busy. Tim e to Iearn aIIthe technology.Educating m em bers to the new technologies.

Too m any ISP filters blocking e-m ails;too m uch junk e-mail,spam ,etc.;com petition from com m ercialpublishers'overload ofsclentific inform ation. Too m uch grow th and opportunity w hen com pared w ith staffresources. Understanding how m em bers preferto receive inform atlon and how they use technology' . avoiding duplication ofcom m unications and ''spam m ing''m em bers. Using m ultiple m edia to reach the m ulti-age m em bership. W e are behind in offering differenttypes ofelectronic choices forourm em bers.W e do nothave podcasts orstream ing videos forthe m ostpart.Keeping up w ith technology is probably our biggestchallenge.

W e are currently undergoing a majorredesign ofourassociation managem entsystem which w illgive us m uch betterdata and greaterefficiency- butno otherprogram m ing tim e is available untilm id-2009. W e are In the process ofresearching and w illhave to be m oving to a new service provider! W e are slow ly getting into electronlc com m unications.W e are a new bie in the area. W e are atthe very beginning stages and have quite a w ays to go. W e do notcurrently have a dedicated ''M edia M anager''to plan and im plem entan up-to-date presence on the W eb.The associatlon's stove-piped characteris anotherchallenge:There Is no Publications Depaom entto im pose style and standards in contentpresentation across the various departm ents. W e don'tdo itorknow how to incorporate- and w e'd need staffand then have to prove thatit w ould be valuable.

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W e have a sm allm em berbase and m ostofourfunding com es from federalgovernm entgrants

forspecific projects.W e are a nonprofitresearch associatlon whose main goalis to educate,so w e do notsolicitadvertising.Findlng sufficientresources foractivlties thatare notdlrectly

related to a projectgrant,such as managing online publications and theirsubscribers,is im possible atthis point,W e are considering outside contenthosting or having ourjournal published outside ofhouse. W e have three m ain categories ofm em bership;tw o ofthem are very com fortable w ith electronic com m unications and favorit and the third is slow eron this curve.A lso tim e im poverishm entis a battle w ith com m unications in general. W eb 2.0.incorporating R SS feeds'deliverability ofm essages due to inconsistentpractices regarding e-m ailblasts and black Iists.

W eb tracklng m echanism ;IS staffneed to putcontentonline,w hich takes tim e and m akes it

difficultto m ake m ajorcontentchanges quickly.They are Iooking into a contentmgtsystem W eb site dense and navigation is cum bersom e and attim es counterintuitlve-needs to be redeslgned.In so doing,need to becom e m ore sophisticated offerm ore cutting-edge options

(W eb stream ing,etc.l' ,and to create mem bers-only section ofW eb slte. W hile successfuland respected association Ieadership on staffare behind the tim es technologically and very resistantto belng cutting-edge w hen itcom es to ourW eb presence. A nd having ads on the W eb site is forbidden,so w e're m issing outon a big revenue stream .

W ide range ofIevels ofacceptance by members in use ofelectronic comm unications (some just wantto hold itin theirhands).E-newsletters getIostin the mountains ofe-mailm em bers receive;ifw e really need them to see it snailm ailorfax w orks betteratthis tim e. W ide variety ofm em berabilities and skills.Som e w ant EV E RYT H ING online'som e w ant nothing com puterized- allthe oId form ats.Serving aIIievels is a terrible burden and challenge. W ith evolution in the w ays end users read oure-new sletters:itis becom ing m ore difficultto accurately track open rates.Also,itis increasingly difficultto feelconfidentabouthow HTM L e-

m ails renderto end users (Outlook 2007's problem s are an exam ple).

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E le c tro n ic

C o m m u n ic a tio n s B a n e o r B le s s in g ?

E lec tro n ic C o m m u n ic a tio n s

B a n e o r B lessing ?

Have electronic com m unications been a ''bane or a blessing''for yourorganization,and how so?

A ''blessingr':itgives us worldwide distribution ofourjournalpractlcally forfree Increasing our readership and author pool.

A bane forstaff a blessing form em bers/readers but 1say thatonly because w e're constantly fighting the m oney battle and havlng to m ake a case forw hy w e need to be able to deliver contentelectronically.

A blessing.(14) A blesslng- excellentw ay to involve the m em bership. A blessing- w e have had a IotofIuck w ith e-m ailand online m arketing ofourtrade show s and services. A blesslng forsure!C om m unications have been enhanced in every w ay,bringing the organization togetherin ''realtim e.'' A blesslng in thatthey have enabled delivery ofm ore and m ore varied inform ation to m em bers in m ultiple m edia in a very tim ely m anner.A bane insofaras the m ultiplicity ofthese com m unications threatens to overw helm the ability to coordinate and setpriorities,w ith the resultthatquality ofinform ation suffers in som e areas and increasing tim e and effortare needed to break through the ''noise''to delivera m essage.

A blessing in thatw e can com m unicate certain types ofinform atlon m uch quickerand m ore effectively than in print,ata Iow erdirectcost.A bane in thatkeeping up w ith technological developm ents is difficult.A lso ittakes m ore staffeffortto produce electronlc com m unications. A blessing thatcontinues to realize trem endous savings overprint as w ellas m uch quicker com m unication. A blesspng!M uch easlerto com m unicate w ith m em bers atm uch Iow ercost. A blessing.as they allow us m ore tim ely access to m em bers and custom ers.

A blessing,because the/ve allowed us to deliverm ore content,In a timellerm anner,to our m em bers. A blesspng,butbringing m any problem s thatm ustbe solved. A blesslng.It's an easy and inexpensive w ay to educate/alert/inform ourm em bersqq.allw hile achieving a professionalIook. A blessing.W e can getthe new s to ourm em bers fastand getthem to reactquickly. A blesspng.W e can m ore easlly tailorcontentto particularaudiences and controlthe urgency of delivery. A blesslngv..on dem and inform ation delivered to ourm em bers'electronic m ailbox. A blessing.M ore contactw ith m em bers forIess cost.O fcourse w e haven'trealized the costof really m oving publications online orinto electronic form at. A Iittle ofb0th. A Iittle ofboth- keeping up w ith technology is an issue foran overworked IT deparlm entand a group ofw ord people butonce it's up and running it's greatand ourm em bers seem to appreciate the elorts.

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A Iittle ofboth.Bane because ofgreaterexpectations oftim eliness and speed ofresponse. Blessing because ofIncreased abilities to reach m ore people on a m ore consistentand m ore frequentbasis.

A Iittle ofb0th.It's greatto have additionalw ays to com m unicate w ith m em bers and provlde educationalcontent.How ever the costofentry to any new system orprogram is often high and the expectations ofthe board w illbe thatitw lllbe cheaperthan otheroptions Ilke print!for exam ple. A m ixture,butthe challenges have been im m ense because ofstaffturnover,I'U vendor problem s and Iack ofm em berinterest.O ur pubs sales have benefited butfew m em bers use the site forother purposes. A requirem entand a reality.

A bsolutely a blessing- w e're able to provide tim ely,m eaningfuldata thatm em bers can use in theirow n w ork and to supportourw ork. A bsolutely a blessing.W e are satisfying the electronic needs ofouryoungerprofessionals w ho w illnotread inform atlon unless it's pushed to them electronically.Hopefully,this m eans the association w illcontinue to be relevantto youngerm em bers. A n opportunity to do m uch m ore- internationally,volum e w ise and in presenting m aterialand delivering itin Iess costly m odes.

Bane,because ofchallenges w ith heightened sensitlvity Ievels ofspam program s

Bane,m em bers Iove itas a benefitofmem bership.W hile nonmem berrevenue (subscriptlon and advertising)is slow to come itis growing everyyear. Bane,there are vafying opinions am ongstleadership abouthow m uch tim e and m oney w e should putinto electronic com m unications. Bane:form atting Bane;how ever,Irecently changed W eb outsourcing com panies and itis slow ly becom ing a blessing. Because ofourIim ited W eb and database capabilities,w e have notdeveloped a fullpotentialfor

online offerings,W e have justa basic W eb site where we post1 or2 PDF documents,As we im plem entournew A ffiniscape database itw illofferourm em bers tw o m onthly e-new sletters and glve ournew W eb site the opportunity to post new s item s and other pertinentelectronic com m unications. Big help so far. Blessing- A ble to quickly co m m unicate changes and new s to m em bership.Bane- m any do not recognize the ''cost''ofdeveloping and distributlng,both from the hum an resources perspective as w ellas the credibility factorto m em bership.

Blessing,by far.They are a bane too butthe advantages faroutw eigh the disadvantages- the advantages ofspeed custom ization cost and tracking/feedback aI1com e to m ind.A nd the w orld ofonline com m unication is everevolving,w ith,Ihope.the prom ise ofeven better,tighter connectlons in the future. Blessing,Costefficlencies.Speed. Blessing.Costsavings.

Blessing.C riticalto ourfuture. Blessing.Have extended ourreach dram atlcally to serve Iarge num bers ofprofessionals and students beyond our m em bership. AxssaosARessAncs Fzouxov lox(02007

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Blessing.Ithas m ade my job m uch easier. Blessing.M em bers w antand receive inform ation quickly.

Blessing.O urm em bers are surgeons and Iike gettlng info atunusualhours.They also respond favorably to online education. Blessing.Provide the ability to reach a Iargeraudience,includlng nonm em bers. Blessing.They save a fortune in paper,printing ,and postage.M any things w ould notbe published ifw e had to budgetforthat. Blessing.W e are able to distribute inform ation thatw e can'tafford to print' ,w e com m unlcate im portantinform ation to ourtargetcom m unity regardless oftheirstatus as m em bers'and w lth m ass e-m ail w e can reach ourm em bers directly,ratherthan having m ailings getfiltered by secretaries w ho don't know any better.

Blessing.W e're justbeginning to realize the potentialto Ieverage ourprintpublications. Blessing.W ith mostmem bers outside the U.S.!W e are now able to make ourflagship journala m em bership benefitforall...this is the firsttim e in the 8s-year history ofthe assoclation thataI1

m em bers can gettheirofficialjournal! Blessing and would be more so with additionalfundlng,resources.and stafhng :) Blessing because it's m ore tim ely and easier/cheaperto produce. Blessing because ourtim ellness is increased- printproduction ''Iagged''on tim e-sensitive m aterial.Itis also easierto include an action w e'd Iike ourm em bers to take electronically. Blessing butchallenge as w e em bark on a totalW eb redesign. Blessing buthave becom e too relianton them . Blessing forthe m ostpart- m uch m ore costeffective than print,butw e find w e m ustalso put certain things in printthatm em bers can hold in theirhand such as ourconference brochure. The tem ptation to over-send electronic com m unications m ustbe closely w atched as w ell.

Blessing forthe m ostpart. Blessing m ostly butdecentralized structure oforganlzation has created com plaints and concerns thatw e unintentionally spam ourm em bers w ith too m uch electronic com m unication. W e are considerlng a m ore centralized approach.

Blessing on the budgetfront,given ourvery Iarge mem berbase (80,000+),buta bane as they depersonalize the relationship in a w ay thatencourages apathy.Personalization rem ains the criticalIink butitis in its infancy in m any w ays and calls fora big change in processes and behaviors,both w ithin the Instltute and am ong recipients.A nd change com es slow erthan needs. Blessing relative to speed and efficiency. Blessing.W e can getnew s outto m em bers Im m edlately- especialiy if it's a nationalnew s story w here w e expectm em bers to getm edla calls.W e also can com m unicate professionaland association new s w ith a sm allfinancialinvestm ent.A nd w e can use electronic com m unications to draw m em bers and prospects to the association W eb site. Blessing!G ets ourw ord out in a variety of m edium s.

Blessing!O urnew sletterand e-blasts are low -cost efficientw ays forus to speak to our m em bers...they supplem ent butdo notcom pletely replace our papercom m unications.

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Blessing,because w e can be m ore flexible and publish inform ation m ore qulckly online.Also, there are significantsavings by avoiding printlng bills and postage.O n the dow nside,w e know

thatourmem bers are experiencing e-overload (in general notjustwithwhatwe are emaillng to them ).W e are considering a Iimited numberofprinted com munications,whichwould be mailed. Blessing,fastercontactw ith m em bers Iess expensive than postage. Blessing,forsure!W e are saving a 1otof m oney on design and printing by phasing outprint new sletters.Beyond the financialbenefit how ever w e are able to increase the publlcation

frequency to monthly (the printnewsletterwas supposed to be quarterly,butwe nevermanaged to keep iton schedule).Because the newslettercan be shorterand production is so m uch easier it's m uch easierto hitourm onthly target. Blessing,m ostly.W e began putting a Iotofprintresources on the W eb before PD F existed' using thathas saved a greatdealoftim e.Butw e seem arrested in the technology atthat point- even our Iistserves are only sem i-successful.Figuring outhow m uch ofthe ''failure''of som e technologies and efforts is the resultoffailed strategy,and how m uch is due to the nature ofourm em bers and theirpreferences and w orking Iives Is a m atterourstaffdoesn'thave tim e to parse. Blessing.A s a m icro associatlon.w e w ould nothave been able to com m unicate as frequently or as effectively w ithoutelectronic com m unications. Blessing.Ibelieve thatour m em bers have a delete key,and they aren'tafraid to use it.Ifthey don'tcare and don'tw antto read fine by m e.Takes a splitsecond forthem to delete it.Ican't feelthis casualaboutprinted pieces,w hich are so m uch m ore expensive to produce. Blessing.Provides 24-7 access to inform ation- readily available w hen the m em ber needs it. Blessing.Substantially extends ourability to m eetthe organization's m ission.

Blessing.W e geta good response from ourm em bers on ourW eb resources com m unication and developm ent. Blessing.W e have m oved the prom otion ofourprogram s and products to an all-electronic approach,realizing a significantsavings ln printlng and m ailing costs. Blessing.Easy w ay to getcriticalinform ation to m em bers fast.

Blessing.E-new sletteris very w ellreceived,costeffective etc.O nllne directory is very w ell received,costeffective,etc. Blessing.Itenables m em bers to w rite us w hen itls convenientforthem - ournurse anesthetists w ork differentshifts around the clock- and then provides an opportunity for staffto respond during business hours.Justfacilitates ourability to reach each otherin a convenientm anner.

Blessing.Ithas offered us a new revenue stream contributed to efficiencies by posting vendor inform ation and form s online and increased the speed by w hich w e com m unIcate w ith m em bers. Blessing.Itis m uch m ore costeffective to offeran e-m ailversion ofthe new sletter.Itw as previously m ailed orfaxed and thatis very tim e consum ing and can be costly. Blessing,Low -costw ay to prom ote m ission and m ake related inform atlon avallable.Provides m arketaw areness forsm allorganization.Electronic new sletter has enabled us to integrate contentfrom m agazine and ourtw o W eb sites and augm entw ith m ore currentnew s.

Blessing.M any m em bersjoin to gain access to ourelectronic publications.

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Blessing.M em bers have m any Iearning m odalities' ,EC addresses the onllne m odality.Itallow s us to provide Inform ation m ore quickly,in greaterquantity,and to a w ideraudience than w e can w ith print.EC allow s form ats printcan'tprovide such as video audio w eblnar and online calculators,quizzes,etc.Flnally,itw illallow us to provide user-generated content,tying m em bers to the publications and to the association- w hile advancing theirknow ledge. Blessing.O urm em bershlp gives high m arks to w eekly new s and com m unlcations.A lso helps w ith m eetlng attendance. Blessing.O urprim ary e-m ailnew sletteris rated as one ofourtop products and is one ofthe bestw ays to com m unicate w ith our m em bers and the Iarger industry. Blessing.O urreach has been extended,tim ely delivery ofinform ation is greatly im proved and Iots ofform erly m anualtransactions are now autom ated and available to ourinternational m em bership 24/7.O ur m em bers are betterconnected to us now than everbefore.

Blessing.The ability to meetourcom munications objectives in a powerfulway,yetsave m illions of$$ v,print, Blessing.W e are able to get inform ation outto ourm em bers quicker. Blessing.W e can now publlsh docum ents targeted to relatlvely sm all,segm ented audiences

withoutthe expense ofprinting (orwarehouslng stock).The weekly e-newslettercould nothave been done with ourcurrentstaffas a printpublication (and would have costmuch more to produce).Electronic publishing adds a Iotofflexibility so we can provide the rightm edia forthe specific need.Itcom plem ents w ellourprintpublishing efforts, Blessing...able to dissem inate farm ore and betterInform ation to the m em bership in a tim ely, cost-effective m anner.A ble to link to orshare related/supplem entary Inform ation enhancing service to m em bers m uch m ore easily and electively.''C om m unities''have been an excellent sharing tooland should only becom e m ore pow erfulin the future. Blessing...quickerand saves m oney.M em bers have notcom plained. Blessing:cost-effective dissem ination ofinform ation advice and new s. Blessing:a betterand m ore regularcom m unication w ith m em bers.

Blessing:by enabling us to reach m ore m em bers faster. Blessing:easierto com m unicate m ore inform ation in tim ely m anner. Blessing' .m ore stream lined and efficientproduction processes internally' ,greatercredibility and relevance in the m arketas an association publisher''ofnote.''Bane:the costs ofsustainability and m aintenance ofthe back end'differences in decision-m akers v.purchasers in the m arket

(requiring more nurturing ofrelationships before a purchase is m ade). Blessing' .O urcom m unications are stream lined;people getinform ation quickly' ,reduces costof getting im portantinform ation to ourm em bers'gives us ''touches''w ith the m em bership on regularbasis,rem inding them ofthe value oftheir m em bership' ,w e've had to collaborate w ith each otherm ore so thatw e are notbom barding m em bers w ith m essages aIIthe tim e. Blessing;our m em bers are able to receive up-to-date new s often before m ass m edia accounts. Blessing,allow ing us to be ''outthere''farm ore than w e w ould have been otherw ise spreading the w ord,im proving ourim age and ourreach. Blessing.A llow s fortim ely,efficientcom m unicatlon. Blessing.Has allow ed us to expand ourreach beyond w hatstaffsize w ould allow .

Blessing.Saves postage,instantcom m unication instantresponse.

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Blessing.W e are able to provide m ore inform ation m ore quickly.

Blessing.W e have justbegun ourfirstonline courses and we have had a very good response. 80th.

Both.Bane it'sjustone more bi9 thing to do.Blessing,we can provide much more inform ation quickly to m em bers and the public. Both.Bettercom m unication w ith m em bers'butunw ieldy to m anage. Both.Blessing-quick,cheap m eans ofco m m unication.Bane- info overload notuser-friendly, Iack ofe-m ails from m em bers m anaging data. Both.Definitely a double-edged sw ord;digitalcom m unicatlons are cheap and easy and

therefore subjectto overuse/m isuse. Both.Itgreatly facilitates com m unlcations and reduces cost.H ow ever!w ith a technically savvy m em bership,expectations forim proved functlonality increase farm ore rapidly than w e can afford to respond.W e're asked to provide A m azon.com functionality on a M om & Pop budget. Both.Reduced costs forregularcom m unication.Reduced im pactofcom m unication because people receive so m any e-m ails from so m any sources.O urs m ay getIostin the crow d. Both.They've saved us a greatdealofm oney,allow ed us to have m ore tim ely com m unications, given us added flexibility.and provided fortargeted com m unications.But readership seem s dow n,spam filters are a problem and som e m em bers don'tgete-m ail. Both.W e can getinform ation to ourm em bers fasterthan everbefore yetm em bers are

somewhatoverwhelmed by aIIthe electronic com m unicationthey receive (from usand others). Both a bane and a blessing.It is up to the organization to turn ourefforts into m aking ecom m unications a blessing.This is a significantchallenge buta necessary one. Both a bane and a blessing.A blessing because w e can com m unicate w ith m ore ofour m em bers in a cost-effective w ay.H ow ever,it's a bane w hen m em bers com plain thatthey don't receive oure-m alls because w e have problem s getting through som e spam filters. Both!Ithas created a space forthinking to be m ade available forfree butitis a 1otofw ork.It has increased ourprofile.

Both!Ithas helped us do m ore.Butthere is a steep Iearning curve w ith each new program . Both!They are greatw hen you need to getthe w ord outquickly and allow fora Iotofcreativitybutbecause electronic com m unications are so readily accessible they have a tendency to be ''overusedj''thereby dlluting ourm essage. 80th.O n one hand ,it's a greatopportunity to getthe w ord outIn a relatively inexpensive form at. O n the other hand,ittakes m ore stafftim e than i'm eets the eye''to produce in a professional m a n n e r.

Both actually.Electronic com m unications have allow ed forrapid developm entofour organization butw e also receive feedback thatourm em bers are becom ing desensitized to the am ountofcom m unications thatcom e outofouroffice.

Both butmore ofa blessing than a bane.W e can do so much more asan organization (faster too).Now ifwe can justgetauthors to submitgood graphic fiIes,...... Both,depending on w hatthe com m unication is and to w hom it's directed. Both,speeds com m unicatlons but rem ains hard to keep up w ith the volum e. Both the platform s are inexpensive to im plem entbutthe stafftim e and needed expertise have increased.

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Both.Itm akes getting tim ely inform atlon outeasier.Butm any in ourorganization struggle w ith determ ining w hich com m unication m ethod is bestfortheirm essage.A nd m any try to over-use electronic com m unication.Itis notthe answ erforeverything.

Both.The transition has been difficultand has tem porarily setus back in term s ofproduction efficiency.The blessing is thatw e expectefficiency to ultim ately increase dram atically once w e have fully m ade the transition and are taking fulladvantage w hatthe all-electronic w orkflow has to offer. Both.They have opened doors to new services and com m unication w ithin the industry w e serve.H ow ever,w e need m ore staffing to handle the needs! Both.Associations are in the business ofcreating com m unity,and electronic com m unications can really supportthatgoal.W e are able to getinform ation outto the m asses quickly and processes are In place to supportthe exchange ofinform ation.M any ofourm em bers do not

use a com puteron a daily basis still.Thatis justone reason thatwe cannotdrop ourprlnt publications.W e are stillin the m ode ofthrow ing printcontentonline ratherthan creating fresh contentforonline. 80th.Blessing as cost-saving.Bane- hard to navigate.

Both.Keeping inform ation currentand fresh is a constantprocess.Keeping the system running properly and glitch-free.Keeping abreastofeverchanging technology.Econom icalw ay to presentand sellyourproducts.Easiestw ay to reach youraudience.S peed ofcom m unication. G enerates revenue. Both.Rem em berw hen they said thattechnology w as going to give us m ore Ieisure? Increased efficiencies have been w onderful butalso have 1ed to greaterdem ands/expectations form ore and hlgherquality production. Both.See the answ erto 22.W e are trying to keep ourfeetin both w orlds- electronic and traditionaland it's both a bane and a blessing. Both.The D EM A N D forrapid response and availability ofservices on the W eb exceeds our currentstafrs capabilities.

Both.They are a blesslng because they allow m uch m ore tim ely com m unication w ith m em bers and help the organization engage them in im porlantissues.They have also provided an additionalsource ofadvertising revenue.They are a bane because ofthe difficulty oftracking and coordinating ourow n m ultiple com m unications to m em bers from various units w ithin the organization.Som e m em bers feelthey receive too m uch ''junk''e-m ailfrom us. Both.They have allow ed us to com m unicate cheaply and m ore frequently.That's good for staff- w e're proactive ratherthan reactive and m ore aggressive m arketers.It's bad forstaff because w e're aIIactually w riting,creating!coding,sending,and tracking e-com m unicatlons. From the m em bers'perspective they receive m ore frequentcom m unications butthey have Iess tim e than everbefore to keep up w ith the inform ation and there's a Iotofcom petition. Both.They require additionalfinancialand personnelresources and they generate very Iittle return on investm ent,butw e are m oving fo- ard w ith them because w e believe thatfuture

generations ofmem bers wiIIpreferelectronic com munpcation.(This has notbeen the case so far.) Both.W hen the system w orks it's great- butw hen the serveris notw orklng,it's difficult. Both...it's Iike a double-edged sw ord.Itis a terrific avenue forgetting inform ation out,buton the fllp side everyone w ants w hatthey w antN O W !Com panies Iike Am azon have spoiled the custom er.Everyone thlnks thatw e should operate in the sam e m anner and w e sim ply do not have the financialorhum an resources to do that.

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Both.A necessary m em bership benefit butnotyetpaying foritself. 80th.Easier,cheaperto distribute m essage,butneed to co ntrolnum berofe-com m unications to avoid m em bers ignoring/tuning outaIIe-com m unications.

C om m unicating electronically is a big partofoursen/ing our m em bers- lw ould say blessing m ore than bane:e-new sletters e-m ail,W eb content etc. a11enable us to reach and serve them in biggerand betterw ays. C urrently a bane because everyone feels they can do an e-new sletterthathas m any adverse effects:inconsistentIook,feel and style;degradation ofcontentin m ain contentvehicles'too m any e-m ails to m em bers' ,and inconsistentm essaging.A s w e solidify ourprocesses and understandlng ofw hatdeserves its ow n vehicle the future w illIook brighter.Butw e m ove forw ard because itis betterto struggle through the challenges ofchange than fallbehind the cu rve .

Definitely a blessing as they allow us to do m ore with Iess,focus ourcomm unlcation (especially advocacy com munication), Definitely a blessing.T hey m ake valuable new s and specialized technicalinform ation available globally,24/7 to aIIaudiences w ithoutdiscrlm ination.

Definitely a blessing.M ostofourconference registrations are now done online (saving stafftime and increasing conference attendance).O nlinejob ads now produce enough revenue to cover A LL W eb site operating costs.O rganizationalnew s has been shifted from the m agazine to the W eb site,freeing up pages form ore features ofgeneralinterest. Depends w ho you ask.O veralla blessing,butim plem entation has presented challenges. Easy distributlon.editing,and segm entation strategles;how ever.ourm em bers com plain oftoo m uch e-m ailand thatthey are now tired of reading online.The costsavings are substantialand w orth the effortforthe organization and our m em bership.

Electronic com m unications have been a blessing- a costsavings,quickestw ay to com m unicate to m em bers- ithas opened so m any doors forcreating m em bership value and com m unity,especially in the ever-grow ing borderless w orld. Electronic com m unlcations have been a biessing in thatthey allow us to save m oney on print costs,getourm essage and inform ation outto m em bers quickly,and delivergreaterinteraction w ith m em bers.Ithas been a ''bane''to getm em bers to m ove to electronic-only form ats though they have com e a Iong w ay in a shorttim e.Itis also difficultto getaIIstaffon board aboutusing electronic publicatlons and taking ow nershpp fortheirstuff. Electronic com m unlcations are absolutely a blessing forthe Iibrary com m unity.Partnership:the Canadian JournalofLibrary and lnform ation Practice and R esearch has been a w onderful

success thusfar.The journalis suppoded by the University ofGuelphforserverand technical support,as w ellas the O ntario Library Association forcom m unications costs ofthe editorial board' ,otherw ise,itis run com pletely by volunteers. E-m ailhas been an excellenttoolbecause w e have constltuents aI1overthe w orld.Lately,

however,there have been many problems with using broadcaste-m ailand with filtering (coming and going). Excellentforquick com m unications to a11m em bers atno cost.Poor because ourm em bers get too m any e-m ails so they don'topen them all.

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Forthe m ostparta blessing:reduced directm allcosts,allow ed us to targetaudiences by m em bercategory,and appealed to people w ho rely on electronic com m unications,M em bers Iike the idea ofbeing able to click through im m ediately to form s oradditionalinform ation they need.BUT w e found m em bers stillexpectto receive hard copies ofsom e things,suc;h as dues notices,etc.To a Iarge degree:they Ignored e-m ailed notices thatallow ed them to click through and renew online.

Fully a blessing given we are strictiy an online science journal'-) G enerally a good thing.Com m unications have certalnly been stream lined and the transferralof ad files goes m uch m ore quickly than in the olden days.O n the flip side ourincreasing dependence on electronic technology proves frustrating w hatw ith the increased am ountof spam as w ellas ourneed to m anage thatspam .In term s ofcom m unicating w ith the m arket,

electronic side has been veryhelpful.O urassociation (AW CI)receives kudosforIaunching and m aintaining an inform ative new sletter. G enerally good'able to dissem inate m ore contenton a tim ely basis.Problem is w ith senior m anagem entw ho resistonIIne-only distribution and stillcling to printas the only true indication ofa quality product. G ood.It's a m uch m ore flexible m edium !and m em bers can access the inform ation as they see

fit(i.e. access to the digitalverslon ofthe magazine).However the sam e staffis doing more work:printand W eb v.justprinta few years ago. G reatforupdates and Iast-m inute calls to action.Saves $$$ to send com m unications electronically.Creates some PR problem as mem bers think we are the reason they getjunk em ails from otherfolks. Hard to keep up w ith Iim lted staffresources!butessentialforstaying currentand ''forw ardthinking''w ith the industries w e sen/e. Have been good forthe association.Saving m oney in printing,distribution,and stafftim e. Have been very successful. Have helped us getourcontentdistributed farm ore w idely than w ould have been possible w ith

justprint.Have broughtincreased exposure to ourcontentand resulting increased recognltion ofourassociation's strength as an authoritative contentprovider. Ibelieve it has been a blessing,giving m em bers anotheroption though they stillvery m uch value printpublications. Icould spend 40+ hours perw eek sim ply w riting and responding to e-m ail.It's horrendous. Strategic w ork- w hat's that? Ifind itm osteffective form arketing publications,education,and events.Stllla challenge as a prim ary com m unications tool. Ithink both.C ertainly have saved costs and tim e,and have m ade us a bItm ore relevant because w e can getinform ation outquicker.Expectatlons are m uch higher in this regard.New challenges in m aking sure thata11m em bers are inform ed. Iw ould have to say despite the opportunities and potential ourassociation has struggled to find its w ay folw ard in the digitalw orld.A Iack of understanding coupled w ith poor Ieadership up untilvery recently has putus atIeastfive years behind the tim es. In general,a blessing- w e're reaching farm ore people than ever before. Ithas been a blessing.Being able to use the W eb to publish and distribute som e ofourenew sletters has saved the organization m oney and allow ed us to continue to getour m essage out.

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It's becom e a crutch thatw e rely on too m uch.ItIets Individualdepartm ents do to()m uch atthe Iastm inute.and because there Is no cost,everybody w ants to send everything- even though w e're Ioslng readers by not being selective enough in w hatw e send them .Fora sm all targeted organization,Ithink the benefits are obvlous.F()ra largerorganization w ith a Iotgoing on,it's hard to segm entexactly w hatpeople w antto know . It's been a bane- e-books are perceived as having Iess value,ourW eb site is a nightm are due to Iack ofInternalcontrols and a clearW eb strategy. It's been a com bination.The costsavings and tim eliness have been great,buttoo m any ofour staffm em bers do notthink aboute-com m unications in a strategic w ay since it's free.They have the tendency to think that since it's inexpensive w e can bom bard m em bers overand overw ith inform ation.w hen thps can actually overw helm ourrecipients. It's been a cost-effective w ay to reach m em bers,butIt's over-abused.EV E RY departm entis blasting the m em bership fordifferentissues so instead ofreaching outand touching our m em bers w e're m olesting them .There is no tracking system to m ake sure a Iim ited am ountof

e-m alls go out(orno coordinated effort). It's been a positive.W hen w e produced a printed new sletter,itw as z-color'now w e use Iots of im ages In fullcolorto illustrate articles' ,the contentis m ore attractive and m ore engaging.

It's doubled the workload.There was a time (ah)when the magazlne was my primary responsibility (I'm a one-woman shop).Now Imanage a magazine W eb site and listof new sletters that m ustgo out in htm land textand via fax.W e w antto redo ourW eb site this year and the boss is on m e to getm oving,butw hen do Ihave tim e forthat'?! It's ourreason forexistence.

It's stillnew 'untilit'suniversally accepted itjustmeans double work. M ixed bag- painfulforslow adopters in the industry,m uch w elcom ed by those w ho are plugged in.

M ostly a blessing.It's m uch easierto getthe rightstuf'finto the righthands atthe righttim e. Som etim es a bane- people expectfar m ore custom ized contentthan w e're prepared to deliver

atthistlm e (and forthe foreseeablefuture). M ostly a blessing.It's a greattooland w e hope to save m oney on ourprpntnew spaperin the future.Butgetting there is tough. M ostly a blessing,as w e can do m ore w ith less budgetand staff. M ostly a blessing,butthere are days w hen the serveris dow n or som ething isn'tw orklng w hen 1 m ightgive you a differentansw er.G enerally speaking,how ever w e are able to provide sm allto m edium organizations w ith m uch richercontentthan they w ere able to receive before new m edia becam e available. M ostly a blessing.It's given us betterexposure and the costto create is m uch m ore efficientfor the assoclation. M ostly a blessing.The expediency ofelectronic com m unications Is a huge plus as are the cost

savings (specifically in m ailing costs). M ostly blessing as itreduces printcosts butw e are finding itdifficultto find readers due to the overw helm ing num berofeled ronic com m unications. Neither.O urm em bers w antm ore electronic com m unications and w e've had challenges im plem enting these changes.How ever:ultim ately ithelps ourassociation keep ourm em bers happy and com m unicate m ore effectively.

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Nelther.so far it'sjustone com ponentofan overallcom munications strategy,butblastfaxes and dlrectm ailare stillvery im portant. Norm ally a blessing,VeW good response rates,

O n the w hole,they are a blessing.W e've trim m ed printand m allcosts substantially.T here's an

airofexcitementaround electronic publishlng thatenergizes staffand (we hopel)mem bers. Even ouradvertisers w ho have been slow to m ove to online advertising,are suddenly pushing forthis option in theirad packages.There's a bitofthe W ild W estin the rate environm ent BUT w e're m oving to establish structure and controlaround that. O urdaily e-zine Is hugely popular.P lenty ofroom forim provem entin the e-com m area,though.

O veralla blessing,because it's m uch easierto com m unicate urgentitem s to our m em bers in a tlm ely fashion quickly getting them the Inform ation they need to take action.A bane because of staffresistance and Iack ofresources. O verallIthink theireffectis positive.W e can com m unicate w ith m em bers m ore quickly and in m ore w ays than everbefore.Such developm ents as onllne voting,online sun/eys,and online conference evaluations have been a realhelp.A nd being able to send outcom m unications that

provide a Iinkto a form oradditionalinfo is great!W e also have two majordirectories online (in separate W eb sites).OverallIthinkcom munication with m em bers hasbeen im proved. O verall Iw ould say electronic com m unications have been a blessing because m ostm em bers do favorthis type ofcom m unication and it has saved the association a greatdealofm oney.It also allow s us to deliverpertlnent!relevantinform ation in a m ore tim ely m anner. Prim arily a blessing.O urcom m unication w ith and from m em bers is m uch m ore open and responsive.W e've been able to increase the w ays in w hich w e capture and distrlbute inform ation to our m em bers and othercustom ers- m ore options thatfitvarying needs and technologies. Printnew sletterw entelectronic 4 years ago and has Iostreadership buthas also notbeen adequately supported.Som e Board m em bers w anteverything electronic.and others are fearful ofit.

Pros:Fasterdlssem inatlon ofInform ation to m em bers on im portanttopics.Bettertargeting of inform ation to specific segm ents ofourm em bership and in the form atthey prefer.M ore tim ely m arketing ofassociation events and products.w hich has helped those sectors be m ore successful.C ons:Inform ation burnout- sending outtoo m uch inform ation in too m any different electronic products.Electronic com m unications aren'tcheap In term s ofstafftim e and actual creation/dissem lnation costs. Significantcostsavings. Silly question.Print is o-v-e-r.

So farthey have been good. Som e ofb0th.If notoverused itIs a good w ay to keep In touch w ith m em bers and give them inform ation they w antand need butif itelectronic com m unications are overused they are easily ignored. The transition has been rocky attim es b/c ofthe nature ofour m em bers.How ever electronic com m unications Is the w ay ofthe w orld now .Ithas been a blessing in m aking inform ation delivery to our m em bers so m uch m ore tim ely,efficient and relevant. There are pros and cons.

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They are,in fact a blessing because a Iarge portion ofourassociation's m em bership Is scattered around the w orld.Butas an association w e have been slow to really take advantage ofw hatelectronic m edia can do.

They have allow ed us to reach speciallzed groups and ourentire m em bership w ith im portant inform ation. They have been a blessing because w e can produce m any m ore m aterials m uch fasterthan in the pastand have been able to provide so m any m ore m ethods to Iink ourm em bers to one another. They have been a blessing in thatthey enable us to com m unicate fasterand m ore cheaply w ith m em bers than 10 years ago.H ow ever they presenta Iotofchallenges in thatthey require additionalcontentand technologicalexpedise to an already overloaded staff.

They have been a blessing,allowing us to speed up ourproduction process (no m ore printing) and to use inform ation in a m ore targeted fashion. They have been both- w e have extra revenue,butthey have taken aw ay ad dollars from the printed m agazine. They have helped dissem inate inform ation m ore readily. They've been both a bane and a blessing.The m echanism s by w hlch to send outthe inform ation m ay be cum bersom e,butthe inform ation Is available instantaneously. Too early to tellas w e are in the infantstages ofelectronic com m unications w pth m em bers and nonm em bers. Truly a blessing w lth e-m ailand Blackberrys to be able to com m unicate w ith board and other staffm em bers.A lso a curse in thatyou are never ''aw ay.''

Untilnow a bane because have used antiquated tools.U pdating the W eb site to reflect21st century technology has been a challenge because ofm oney.In addition,the currentW eb site has fallen w ay shortofw hatw as prom ised to and contracted by the previous directorof com m unications thus instplling a skepticism in currentleadership and staff. W e are trying to m ove m ore and m ore electronically to be m ore cost-effective.Som e m em bers receive this change w ell'others don't.

W e changed ourm em bership new sletterfrom printto electronic in January.Itim m ediately

saved us $50K in print/postage.There are stilla few old-tim ers who w antpaper,butwe only publish electronic,distribute via e-m ail.and archive on the W eb.M any non-perlodicals carry high productlon costs fora m em bership thatsqueezes pennies and a totalunltsale of 100-300 units.Isee us m oving tow ard electronic delivery forfree as m em berservice.

W e have been able to save considerable m oney on m ailings since w e send m ostm aterial electronically now .Stafftim e needed to prepare these m aterials has notchanged significantly, and since w e neverrelied on printadvertlsing,ourrevenue stream has notbeen adversely affected by going electronic. W e Iike to give m em bers inform ation in w hateverform atthey find m ost useful be itprintor electronic.W e have to as society undergoes the biggestinform ation revolution since G uttenberg.H ow ever,ourIT division has becom e the Iargestin the organization,and to feed the beastconsum es huge resources w ithoutany proportionalnew revenue stream s to support

it(yet). W e only use electronic com m unications.Ihave a box ofIetterhead Ihave to m ake a pointof

using,justso itdoesn'tgetdusty.Ourmem bers are dispersed areund the world and frequent business travelers.W e w ould never reach them on paper.

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W e think ithas been a blessing- w e are able to speak to m any m ore in the field than ifw e w ere Iim lted to print,O ne ofourbestsellers has had over200,000 hits and w e think its electronic presence has influenced the sales. Y es!W e're m uch m ore connected to m em bers butw e have m ore than 100 publication deadlines each year.

Yes,it's cost-effective and efficient(blessingl;but transitioning to a new platform ischallenging and time-consum ing (bane).

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E -m a il In v ita tio n a n d

S u rve y Q u e s tio n n a ire

E-m ail Invitalion a nd S urvey Q uestionnaire

Electronic Publishing Trends and Practices Survey Because you are a Ieaderin association publishing,yourfeetback on association electronlc publishing practlces is ofcrltlcalim portance.A s w e m entioned ln ourearliere-m allto you w e hope you'lltake a few m om ents now to com plete this sun/ey. The A ngerosa Research Fountation has partnered w lth the Society ofNationalA ssoclation Publications

(SNAP)and Stratton Publishing & Marketing Inc.to conductthls Im portantIndustry study,whlch will provide valuable data and inslghts forassociatlon publishers and executives on trends in electronlc publish1ng. The survey Is easy to com plete In about15 m lnutes orIess.11asks forinform ation on yourassociation's currentpractlces in electronic publishing ofnew sletters and othereleclronic com m unicatlons.In m osl cases,w e have sentthls questlonnalre to only one person atyourassoclatlon so yourresponse Is crilically im portantto the study.Ifyou are notthe bestperson to provide this dala please fclrvk/arcfthis em ailto som eone m ore appropnate.A IIdata w lllbe treated confidentlally and used in aggregate form only.

In return for yourtim e,aIIsurvey padicipants w illreceive the follow ing' . Executive S um m ary of highlights of survey findings . D iscounts on the com plete study report . A n oppodunity to w in one of2 FR EE ipod nanos to be given aw ay! .

Even m ore,you w iilknow you have conlrlbulet to the developm enlofan im porlantbase ofdata on electronlc publlshing practices thatw illaid in assoclatlons'strateglc decislons. To take the sun/ey online slm ply:C lick H ere

W hen you com plete the queslions on one page,hitthe ''contlnue''atthe bottom and go on to the next page unlilaIIquestions are com pleted.Ifyou have questlons orproblem s conlactC arrie W ood at 703/914-9200 ext.25 orcwoodl strattonpubacom .Ifyou preferto com plete yoursun/ey via a phone interview please contactCarrie W ood to schedule. Thank you in advance foryourparticipation. Debra J.Stratton Presldent A ngerosa R esearch Foundatlon Stratton Publishing & M arketing Inc./stratton R esearch

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EI

nic PllblishingTrends arld Benchmarks

m l (/Jnotknowl ed- F' wv'* a 4' lze.> lf,pleasesklp '/le.M Hom 'ed - lypz'* foliowlngquesttms* tltek stofp urablllyi#' .

E-NEW SLFITERS 1.Ib esyeurofganizae npublisllene crmaree-newslettefs? o Yes

u No

Please enswerthefollcwingquestionsabolltthe e-newsletterp u considerto bep llrprimalyassociationenewsletten 2.W hatisthe nam e elm tlrpz/rzds zzge-newsletter' ?

a.W hatffequencyisyeurzlz/ra- em ewsletteo E1Lessthanquarterly(1x.3xperyear) (E1 kuarterly(4xperyear) u Bimonthly(approx6xperyeaf) E2 Monthly(approx12xyear) (L1Semimonthly()rbiweekly(appsnx24xperyear) u Weekly(approx52xperyear) EE1Daily()rm orefrekuent

b.Whatistlleedittdalfocllsandclmtentefyx rzl///i?dpre-newslettef?(Pleaset' ///tM,theoption thatmost closek matchesyoure-newsletteK) (71 Generalmembership and assgciatign news

t' .. l Indqstryand/orprofessionalnews (L1Combinationofindustl/professienal/associationnews(inclgovtrelations/profdev assocevents,calendaretc.) (L1Governmentrelations/regulatoe/legislativeqews (L1Advocacy/privatesectoradvocacy (E1 Specialintefest/knowledjeareas u Supplement/preview tomagazineorjournal (LICalendapfocnsedwithupdatesaboutevents/prodrams/meetings (E1 Careerand professionaldevelopment

u Donoreducation/fundraising (LISales/marketing (D Otherfocus/coptentorcombination;(PleasespeciY ) c.W hatfcfm atdayou useferp urzlzli/llzpe-flewsletter7 u HTM Lwithorwithx tgraphics u Plain textw ithoutIinlçs u Plain textw itllIinks

u optiontoview asHTMLortextformat(recipient'schoice) u PDF attachm ent u E.m ailinvitation with Iinkto view e.newsletleron the W eb

u Otherformat:(Pleasespecify)

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E-publishinq Trends & M elr/c.s .

1.Wh0istllepdmarytargetaulienceofyourm i?? tsl? (ClleckaIItllat.'J7#4U t' .l Generalmembership issues

u u u u

Prefessional/industlyissues Meeting/conventitm-/elated news CE0 blog withmembers Other(Pleasespecify.)

b.Dôe,sp urbleg allôw tom ments? u Yes

u Nn u Unsure

c.Whlch()ftllefellnwlngindM dqalscnrrtdbllte/wrltefortheblog' ?(Clteckallthatappls) u StaffCEO Ea Elected Ieader u Editorialstaff

u Volunteers/members u Industryexpert

u other:(PleasespeciY) a.AD Im tlcas'tsamhivedfnrdowRlpad asneedel? u Yes u N0

b.Wllattp esQftopiqsdopedqastscover? (Checkallthatappk) D Professionaldevelopment/education u Podcastsofactnalmeetings/edncationalsessionsheldlive u Bœakinjnews

u othectpleasespeciN.) c.Doyou chalgeferpedcasts? u Yes

u Nn

W hatisthe aveladecestfpra single lla r? ()()st$1,,...,....,,...,....,,...,....,

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ELEW RONIC BOOKS AND W HER M EDIA 15.Deesyellrorganizationpublisheled rpnicQrdigitizedversions ofblm ks? u Yes u N0

a.How isthelhes'tdetermined? u Ratrate

u variesbytitle

u Dtln@tchargef@reled ronicversion.

u other:(Pleaseexplain.)

b.WhatIstheaveragecostofacceryslllganeledxmicbtmk Cost$ ............................... c.Hôw alp eled rtm icbx kqa

?

u PDF

u Password.accessed HTML Ea openaccesst)nW eb site u E.m ailwith Iink

u Other;(Pleasespecify)

d.Diytm IlseDigitalRightsManageœenttDRMlto controldistlibutifm andsecllreatxess? o Yes

u No u Unsure

W hatDRM plpgrdln dam u qse?

e.Dtlytluselltheeled renlcversltm tlfa bx kInaddltlonttlprlntorseparatefrom prlnr? (L1Didital/electronicincombinationwithprint u Digital/electrnnicalone.withotltpfint

(D Other:(PleasespeciY)

f.Whatpementpfbx ksareoffered iRaneleca nic/tigitalversilm? (L1 AIIornearlyaII u 50 to T5%

(L125 to 50% (Z1Lessthan25%

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E-lw btistîlng Trends & uetncs

g.D0ytluhavean ''QnlinestorenQnyx rWebsitefqrdirectpurchase/orderofbooks,magazines,andether m aterial? u Yes,aspartoftheassociationsWeb site (2 Yes.asaIinkto anothersite(e.j.Amazon) u N(),do qotsellpublicationsonline

TôtalannualItzvefluesffom publicae ns(1141(* ,magazines,journals)seldthroul the(lrlline btmkstere? (PleaseJ/Jnot/??t' /vz/,revenues*/zrlonllàeJtwfare/?s'eregistratlbns.memberships,or otlleremommerce) rihVtlnutl14.............................................

l6.âreanyofylwrpublicatitlnstmnewslettels,magazinesvjtmrnals,bx ks,etc)availableviaaPDAdownlead? u Yes u N0

ABOW YOU ANDYOUR ASSOCIATION 17.Please cllfm sethe title Qrftlnqtionthatcnm es tllosestto m llrs' . u FxecutiveBirector/cEo (LICFO/COO/VPFinance

u Vp/DirectorQfPublication/communications u Editor/EditorialDirector/Editor-in.chief (LIVPofPublishlng/publisher (L1Publications Manader

(:a AdvertisingManager/Director u MarketinyManager/Director (L1Web Manager u IT Manager u Membership Manager/Director

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20.âppmximateannqalbudgetforentireasK ciation: (E1 Lessthan$250,000 u $250,000 to $500,000 u $500,001to Iessthan $1 million u $1millinntoIessthan$2million u $2 millionto Iessthan $5 m illion u $5 millionttlIessthan $10 million u $10milliontolessthan$25million u $25 m illionto lessthan $50 m illion EI$50 m illinnto lessthan $100 m illion u $100 milliont)rmore

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23.Haveelectronlccnmmunlcatlonsbeena ''baneorablessingMforyourorgarlizatlon,andhow so?

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P a rtic ip a tin g A s s o c ia tio n s

P a rtic ipa ting A s so c ia tio ns A .S .P.E.N .- A m erican Society forParenteraland EnteralN utrition A cadem y of M odelAeronautlcs A c R- Am erican C ollege ofR adlology A dirondack 1nc- Adirondack Com m unications A ir-c onditionlng and R efrigeration Institute A ircraftO w ners and Pilots A ssoclatlon A lllance forChildren and Fam ilies A m erican Academ y ofA udiology A m erican Academ y ofC osm etlc Dentlstry A m erican Academ y of Fam lly Physicians A m erlcan Academ y ofM edicalA dm lnlstrators A m erican Academ y ofO tolaryngology- H ead and N eck S urgery A m erlcan Academ y of Pediatrics A m erican Academ y ofPhysiclan A ssislants A m erican A nim alHospitalAssociation A m erican AnthropologicalAssociation A m erlcan Associatlon forC llnlcalC hem istl'y A m erican Association forJustice A m erlcan Associatlon ofC ardlology A m erican Association ofC olleges ofN ursing A m erican Associalion ofC rltlcal-c are N urses A m erican Associalion of Hom es and Servlces forthe A ging A m erlcan Associatlon of Law Llbrarles A m erican Associalion of M edicalAssistants A m erlcan Associatlon of M otorV ehicle A dm inistrators A m erican Association of M useum s A m erican Association of NeurologicalSurgeons A m erican Associalion of Nurse A nesthetists A m erican Associatlon of Pharm aceutlcalScientlsts A m erican Associalion of Pharm aceuticalScientlsts A m erlcan Associatlon ofPhysics Teachers A m erican Associalion of ProfessionalLandm en A m erlcan Bankers A ssoclation A m erican Bankruptcy 1nslilute A m erlcan College ofEm ergency Physlclans A m erlcan College ofFootand A nkle Surgeons A m erlcan College ofPhyslcians A m erican College ofRheum atology A m erlcan Com posiles M anufacturers Associatlon A m erican CouncilofLife Insurers A m erlcan DentalAssoclation A m erlcan D ietetic Associatlon A m erlcan Fam ily Association A m erican Federatlon ofM usicians A m erlcan Forelgn Service A ssociatlon A m erican G eophyslcalUnlon A m erlcan HeaIth Inform atlon M anagem entA ssoclatlon A m erlcan Im m igratlon Lawyers A ssociatlon A m erlcan lnstitute ofA rchitects,The A m erican Instltute ofSteelC onstruction Inc. A m erlcan lron and Steellnstltute A m erican Land Tltle A ssociation A m erlcan Llbrary A ssoclatlon

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A m erican M assage Therapy A ssociatlon A m erican M edicalG roup Assoclatlon A m erican M eteorologicalSociety A m erican M ontessoriSociety A m erican N uclearS ociety A m erican N um lsm atic A ssoclation A m erican O ccupationalTherapy A ssociation A m erican O rthopaedic A ssoclatlon A m erican PhysicalTherapy A ssoclation A m erican PhytopathologicalSociety A m erican Plannlng Association A m erican Psychialnc A ssociation A m erican Public HeaIth Association A m erican Resoll D evelopm entAssoclatlon A m erican Soclety forM icrobiology A m erican Soclety forQ uallty A m erican Soclety ofAgronom y

American Soclety ofCataractand Refractive Surger/American Soclety ofOphthalmicAdministrators A m erican Society ofC onsultantPharm acists A m erican Soclety ofC ytopathology A m erican Society ofH ealth-system Pharm acists A m erican Soclety ofH eating,R efngeratlng,and A lr-c onditioning E ngineers A m erican Soclety of H em atology A m erican Soclety ofHom e Inspectors A m erican Society ofInterior D esigners A m erican Society ofM echanicalEngineers A m erican Society ofN avalEngineers A m erican Sociely ofR adlologic Technologists A m erican Soclety ofSafety Englneers A m erican Soclety ofTravelAgents A m erican Society ofTrlalC onsultants A m erican Speech-l-anguage-l-learing A ssoclatlon A m erican W ater Resources Association A m erican W aterW orks Association A m erican W elding Soclety A m erica's Com m unity Bankers A plc s- A dvancing Produclivlty,Innovation & Com petitive Success A rthurW .Page Society A SA E & The CenterforA ssociation Leadership A sslsted Llving Federation ofAm enca A ssociated Bodywork & M assage Professlonals A ssoctated G eneralC ontractors ofA laska A ssociation forA dvanced Llfe Undelw riting A ssoclation forA pplied Psychophysiology and Blofeedback A ssociation forContinuing H lgherEducation A ssoclation forLaboratory Autom atlon A ssociation forW om en In S cience A ssoclation ofA IrM edicalServices A ssociation ofA m erican C olleges and U niversities A ssoclation ofCom m unlty CancerC enters A ssociation ofCorporate C ounsel A ssoclation ofDefense Com m unltles A ssociation ofG overning Boards of U niversities and C olleges A ssoclation ofLearned and ProfessionalSociety Publishers A ssociation ofLegalAdm inistrators A ssoclation ofPhyslcalPlantA dm lnistrators

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A ssociation ofProfessors of M edlcine A ssociation ofRehabilitation N urses A ssociation ofSchoolBuslness O fficials International A ssociation ofthe W alland C eiling Industry A ssociation to Advance C ollegiate Schools ofB usiness A utom otive Industry Actlon G roup A utom otive Service Assoclation A w ards and Recognition Association Bearlng Speciallsts A ssoclatlon BoatU S . Boy Scouts ofA m erica B uplding O w ners and M anagers A ssociation Internatlonal C alifornia Healthc are Foundation C alifornia/Nevada CreditU nlon League C anatian Pharm aclsts Assoclation C atholic Hea1th A ssociation ofthe United States C enterforTeleheallh & E-HeaIth Law C erlified C om m ercialInvestm entM em berInstitute C hild W elfare League ofA m erica C lrcle forLacanlan Ideology C ritique C linicalLaboralory M anagem entAssociation C om m unity Assoclabons Institute C ookw are M anufaclurers A ssociation C osm os and H lstory and reapress C ouncilofInsurance A gents & Brokers,The C ouncilofM lchigan Foundatlons C ouncilofR ealEstale Brokerage M anagers C ouncilofState G overnm ents The C ouncilon SocialW ork Educatlon C redltU nlon NalionalA ssoclatlon Destination M arketing Association Internalional Docum entM anagem ent Industrles Associalion Drone C om m unlcatlons E-lournalofSevere Storm s M eteorology Electrochem lcalSoclety,The Em erging M arkets Private Equlty A ssoclatlon Entrepreneurs'O rganization Ew ald C onsulting Federation Internationale des lnternationale M overs Federation ofA m encan Societies forExperlm entalBlology FlnancialM anagers Soclety FlnancialPlanning A ssociation Florida C reditUnion League Flonda Institute ofC PAS Florida M edicalA ssociation Florida O steopathic M edicalAssociatlon Florida PeslM anagem entAssociatlon Fonus Business C redltR esources Forum ofRegionalAssociations ofG rantm akers G eologlcalSoclety ofAm erlca G eorgia Soclety ofAssociation Executives G eosciencew orld G reaterAtlanta Hom e Builders Assoclation G reater Pinnacle Peak Assoclatlon Healthcare FinancialM anagem entAssociation Houston A ssociation ofRealtors

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IEEE- Institute ofElectricaland Electronlcs Engineers IEEE-USA - Institute of Electrlcaland Electronics Engineers USA IlA- lnstitute ofInternalAuditors,The Illinols State BarAssocialion IndependentLubricantM anufacturers Assoclatlon IndependentSector Infectious D iseases Soclety ofA m erica Inform atlon Inc. Instltute forS upply M anagem ent Instltute ofFood Technologlsts Instltute oflndustrlalEngineers Instltute ofInternationalBankers Instltute ofM anagem entAccountants Instltute ofScrap R ecycling Industrles/scrap M agazine InternationalA ssoclation forDenlalR esearch InternationalA ssoclation forEnergy Econom ics InternationalA ssoclation ofAm usem entParks and Attractions InternationalErosion ControlAssociation InternationalFoundation ofEm ployee BenefitPlans InternationalH eaIth Racquetand Sportsclub A ssociatlon InternationalSociety forTechnology in Education InternalionalS PA A ssociation Investm entC om pany Institute Investm entC ouncllforPropane Education & Research Councll Iow a A ssoclatlon ofSchoolBoards Jew ish C om m unity C ouncllAssoclatlon JournalofBone & JoinlS urgery,Inc.,The Juslice R esearch and Statlstics A ssociation Kentucky A ssociation ofSchoolA dm inistralors M arble Institute ofA m enca M eticalG roup M anagem entAssoclation M eticalLibrary Associalion M eticalSoclety ofN ew Jersey M ENC :TITe NationalA ssociatlon for M usic Educatlon M ichaelD avid M edia M illion DollarR ound Table M innesota State BarAssoclation M isslssipplHospitalA ssociation M olecular Diversity Presen/ation International M useum Store A ssoo atlon N AFSA :Assoclation of InternalionalEducalors N atlonalAssocialion forC ollege A dm lssion C ounsellng N atlonalAssocialion forLaw Placem ent N atlonalAssoclation ofBlology Teachers N atlonalAssociation ofCatering Executlves N atlonalAssocialion ofCollege and University Buslness O fficers N atlonalAssociation ofCollege Stores N atlonalAssociation ofColleges and Em ployers N atlonalAssociation ofConvenience Stores N atlonalAssocialion ofCountles N atlonalAssociation of ElectrlcalD lstributors N atlonalAssoclation of Industnaland O ffice Properties N atlonalAssociation of Insurance and FinanclalAdvlsors N atlonalAssoclation of PersonalFinanclalAdvlsors The N atlonalAssocialion ofSecondary SchoolPrincipals N atlonalAssocialion ofStale EM S O fficials

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E-publistîlng Trends s uetncs

N atlonalAssociation ofStudentPersonnelAdm inistrators N atlonalAssociation ofTax P rofessionals N atlonalAssociation ofW om en Business O w ners N atlonalB usiness Aviation Association Inc. N atlonalB usiness TravelAssociatlon N atlonalC hlm ney Sw eep G uild N atlonalC lub Associatlon N atlonalC ouncilfor InterlorD estgn Q ualification N atlonalC ouncilofTeachers ofM athem atics N atlonalC ouncilofUniverslty R esearch Adm lnistrators N atlonalC ourl Reporters Assoclatlon N atlonalFlre Protectlon Association N atlonalFrozen & Refrigerated Foods Association N atlonalG lass A ssociatlon N atlonalG round W aterAssocialion N atlonalHospice and Palllative C are O rganization N atlonalLeague for N ursIng N atlonalLeague ofC ilies N atlonalM iddle SchoolAssociation N atlonalM ultiple Sclerosls Soclety N atlonalRecreation and Park Assoclatlon N atlonalSafety Councll N atlonalSchoolBoards Association/Am erlcan S choolBoard Journal N atlonalSclence Foundation N atlonalSclence Teachers A ssociation N atlonalS herlffs'A ssociation N atlonalS porting G oods A ssociatlon N atlonalTelecom m unications C ooperative A ssociation N atlonalTourAssociatlon N atlonalTreasury Em ployees U nlon N ew York State A ssociation ofProfessionalLand S urveyors N ew York State Society ofC PAS N orlh C arolina N urses Association

Northern Virginla Brain Injury Association O hio Soclety ofC PA S,The O ncology N urslng Society O ptlcalSoclety ofA m erica PaulistNationalC athollc Evangelizalion Assoclation Pennsylvania A cadem y ofFam ily Physicians Pennsylvania Institute ofC ertlfied Public Accounlants Prestressed C oncrete Institute ProfessionalC onvention M anagem entA ssociabon ProfessionalH ouslng M anagem entA sscclatlon Prom otionalProducts A ssoclatlon Internatlonal REA LTO RS Association ofN ew M exico R ehabilitation Englneering and Asslstive Technology Society ofNorth A m erica Rom ance W rilers ofAm erica Rurltan Natlonal San Franclsco Convenlion & V lsitors Bureau SchoolN utrition Assoclatlon SchoolofA dvanced InternationalStudies S lpm a Xi The Scientific Research Soclety Society for Hum an Resource M anagem enl society for Im aging Inform atlcs In M edlcine Society for Neuroscience Soclety ofAm erlcan Florisls

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Society ofHospitalM edicine Society ofM anufacturing Englneers Society ofNationalA ssociation Publicatlons Soclety ofNuclearM ediclne Society ofThoracic Surgeons S PIE- The InternationalSociety forO pticalEngineerlng S prlng M anufacturers lnstitute State BarofW isconsin Texas M eticalAssociation The Partnership TravelIndustry Assoclation TristarPublishlng U.S .Parachute Association Uniform & Textlle Service A ssociation Union forR eform Judalsm United States PowerSquadrons US Lacrosse USA R lce Federatlon V alve M anufacturers A ssociation ofA m erica V lrginla A ssociation ofC hiefs ofPoiice V olunteers ofA m erlca W ater Environm entResearch Foundatlon W estern IndependentBankers Z ERO TO TH RE E:NatlonalC enterfor Infants,Toddlers,and Fam ilies

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A s s o c ia tio n P rim a ry E -N e w s le tte r N a m e s

A sso c iatio n P rim a ry E -N ew sletle r N a m e s 1-M lnute U pdate A .S .P.E.N .e-new s M C &U New s M C C eNew s M IM C onnection M M S New s & V iew s M N S E-N ew s M P New s O nC aII M PT N EW S A BA Bank Com pliance R egulatory & Leglslative A dvlsol'y A BIU pdate A ccents O nllne A C M A Insider

C ourtC all C redlt U nion News Now C ritlcalC are N ew sline C rosse Connectlon C SW E Focus C U W eekly C utting e-dge Daily New s Brief Defense C om m unities 360 eBrief E-B riefM onthly E-B ulletln e-connections

ACP ObserverW eekly ACR Advocate

eglassweekly and wdweekly (two Industries two prlmarles)

A ction A ction Llne A ctionline O nline A DA U pdate A H IM A e-Alert A L D lrect A LA C urrents A LFA U pdate A lliance forC hildren and Fam ilies E-N ew s A LPSP A lert A M A Insider A O A N ew s A O PA epllot A PA M em berUpdale A PIC S e-hlew s A RA C onnection A RN E-N ew s A SCA A spects A SC P Update A SH N ew sl-lnk A S ID New sFlash A SN ET New s ASQ W eekly A STA Datellne W eekly A vlso Baby M onltor Beltw ay Briefings BO M A e-New s B rlefings C ablegram Express C AE Bulletln C am pus M arketplace C asel-aw Express C EO D lgest

elndustry e-llne EM Today e-M ainstream enew llne e-new s E-N ew s E-N ew s eNew sline eNew slink eNotes Eos e-pilot E-update E-update Executlve Update E-z lne FastTracks FID IFlash Flashpolnt Forum FPA This W eek FPM A eFocus G lobalR esearch U pdate G SA C onnection G SA E Update Headl-ines Healthy States e-W eekly IDSA New s IFT W eekly N ew slelter In Touch Inslde A PPA lnstitute N ew s Interact

Chlldren's Monltor

1ON (1MA Onllne Newsletter)

C lick-lnfo C onnectlons

ISBA E-c lips ISTE U pdate

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JCC A ssociation E-hlew s JustIn E-Tim e Keeping You Inform ed Labsnap Laterals League New sline LegalN ew s D lgest m assage studente-source M D RT e-New sletter M em berU pdate M em bership N ew s A lert M em o lo M em bers M ENC Legislatlve M em o M G M A e-source M HA New s Now M iddle E-c onnections M LA -FO C US M oneyM ail M useum Retalllng N Al-pnow N AP FA Planning Perspeclives N AS EM SO W ashington Update

PIC PA New s PPB New slink Presldent's new sletter Principal's Update PrintM atters PT Bullebn O nllne Q R CA C onnections Q uick Read RAN M O nline N ew s RES NA E-hlew s rEsources S&T New s ScrapM onitor S M IUpdate Society U pdate S potlightO nllne Steele-New s Syllabus TAXP RO W eekly TedM ag.com W eekly New s The B ulletin The Friday Bullebn

NatlonalAffillate e-update Natlon'sCitiesW eekly- eleclronicverslon of

The Inspector(forASHIAssociates)The Inspeclor(forASHIcertified lnspectors)

printpubllcation N BM Update N ew s & View s N ew s Flash

The Instltute The Instltute e-m allalert The P ulse The W ashlngton Report

News Now NewsFlash

The W eek in Revlew (TW IR) ThlsW eek@ PCMA

N FRA U pdate N SA 'S S heriffs'Bullelin N SF Current N SG A Sporting G oods Alerl N STA Express N TE U e-Bulletin O N S E-New s O SA M em berN ew sletter PAFP M em berNew s Flash PER C Update

Thls W eek atAC CC Uptake USA R ice Daily USPS C om pass W ashington Perspective W ashlngton U pdate w ashington w alch W ednesday E-Brief W eekly Brlefing

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ORDERTOIM Y!

ociatinn Publishind Benchm ai ing Study The onlvsotlm e f/r//pa/?c/L'?/operatlkm sdata on a. ç. ç/t#z'?#t???ptlblicatlbnsl Thisene-of-a-kind study provides keydata ()n the financialperfarm ance and practicesnfassociation

magazinesandjournals.Itallowsyoutocomparem urpublication's performance againstsimilarlysized publicatinnsnnafund ion-by-fund ion basis.Data isprnvided in eacharea,including advertisingsalesand productioncosts asa percentaget)frevenue.Also data()nW eb practices llfltlks,e-pubs,and more. Cnm pletethisfnrm and retum itto Angernsa Research Foundatinnto receivethiscriticaltoalthatwillhelp you determ inethe overalleffectivenessofyournperations. u SNAP Members $145 u Nnn-membea $235

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SUPPORTTHEFOUNDANONI

Angerosa Research Fnundation Contribution Form TheAngerosa ResearchFoundatinn dependsonprivatecontributionsandsupportto undertake itsstudies,which benefitthe entire association community.Cnntributionsarededudible under1RS regulationsdoverninj 501c3

organizations.Projectsarefunded bydonationsfrom individuals,associatiens,andcorporations. Abautthe Feundatiofl:TheFeundation wasestablished in 2003 inhonofefAngelaAngerosa,who served astheVice President,Research & M arketing,atStrattonPublishing & M arketingffom 1987 untilherdeath in M ay2003from cancer.AngernsawasaprintipalinStrattonan1amajerfactorinthefirm'sgmwthan1 develûpment.SheIaunched and direded Stratton's ResearchDivision whichcnndudsnumernusmadazinereadership,marketing,and associatian membership researchstudieseachyear,expandingthe operatinnstn incltldeextensive servicesin mail and W eb-based research,focusdrcups,andtelephonestudies.Andefosawasa well-knownand respected publishinl specialistinthe associatloncnm mtlnity,wnrkingwith ptlblishersto strengtllentlleirptlblications. JoinAngela's PacerslEachJune,theAnderesa Research Foundationtieldsateamrknownfondlyas'sAngela's Pacers,''fortheSusan G.Komen BreastCancerFoundation'sNatinnalRacefortheCure inW ashington,DC.Since 2004,theAngela's Pacersteam ofmorethan 50 inclividualshas raiseclmorethan $18,000 fQrtlle Kom en Foundatinn,whichsuppodsbreastcancerresearch.Fnrdetails,visit- .nationalracefodhecure.orj

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