Cyberbranding: Brand Building in the Digital Economy

Cyberbranding Brand Building in the Digital Economy Deirdre Breakenridge An imprint of PEARSON EDUCATION London • New...

330 downloads 2474 Views 5MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

Recommend Documents

BRAND WARFARE 10 RULES FOR BUILDING THE KILLER BRAND This page intentionally left blank. BRAND WARFARE 10 RULES FOR...

MANAGEMENT ACCOUNTING IN THE DIGITAL ECONOMY This page intentionally left blank MANAGEMENT ACCOUNTING IN THE DIGITA...

Ø Ø Ø Ø Ø Ø The Growth of the Internet The Hardware Sector The Communications Sector Digital Media Electronic Commerce ...

THE AD-FREE BRAND Secrets to Building Successful Brands in a Digital World Chris Grams 800 East 96th Street Indianapol...

Firebrands Building Brand Loyalty in the Internet Age This page intentionally left blank. Firebrands Building Brand...

49902Illing 5/26/06 5:36 AM Page 1 economics/computer science G E R H A R D I L L I N G is Professor of Economics a...