Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

...
Author:  Marieke de Mooij

1330 downloads 3907 Views 7MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

Recommend Documents

Global Consumer Behavior This page intentionally left blank Global Consumer Behavior Edited by Chantal Ammi Firs...

g Easier! Making Everythin ™ r e m u s Con r o i v a Beh Learn to: • Understand how consumers make purchase decisions ...

New Features The Consumer Insights section of each chapter shows the relevance of consumer behavior concepts and gives s...

JBR Special Issues 1999 - 2009 The La Londe Conference in Marketing Communications and Consumer Behavior               ...

This book is published in eight languages (English, Dutch, Polish, Korean, Chinese, Turkish, Indonesian, and Rumanian)....