68
12
2008
[email protected] , 308 . +7(812) 363-1660 . +7 (812) 498-1956 email:
[email protected] Trinity Solution LLC Internet/Design/SEO UK London 771 herrywoodlane Surrey, sm44hd Phone: +44 (020) 7193-9547
Copyright @ Trinity Solution LLC 2006-2008
2
....................................................................................................... 8 1
.................................................................................. 10
1.1
............................................................ 10
1.2
..................................................... 14
1.3
................................................................................................... 17
1.4
SEO (Search Engine Optimization)?.......................................................................... 22
1.5
.................................................. 24
2 2.1
............................................ 32 -
.......................................... 32
2.2
HTML ................................................................................................... 33
2.3
................ 36
2.4
.......................................................................... 37
2.5
...................................................... 38
2.6
...................................................................................... 41
2.7
...................................................... 41
3
...... 44
3.1
................................................................................................ 44
3.2
............................................................................................... 55
3.3
Rambler ............................................................................................. 61
3.4 .......................................................................................................... 65
4
............................................... 68
4.1 4.2 4.3
5
....................................................... 68 -
................................. 75 ............................................................................. 77
.............................................. 83
5.1
.................................................................................................. 83
5.2
................................................................................ 84
5.3
.......................................................................................................... 88
3
5.4
PDF-
.................................................................................................. 89
6 ............................................................................. 98 6.1
TITLE .............................................................................................................................................. 99
6.2
META-
................................................................................................................... 105
6.3
META-
............................................................................................................................... 109
6.4
........................................ 112
6.5
........................................................................................... 114
6.6 Adjacency&Proximity) .......................................................................................................................... 115 6.7
....................................................................................................... 116
6.8
............................................................................................................................. 116
6.9
.............................................................................................................................. 117
6.10
......................................................................................................................................... 119
6.11
-
6.12
............................................................................................................ 119 -
...................................................................................... 120
6.13
............................................................................................................ 120
6.14
................................................................................................................. 121
6.15
.......................................................................................................................... 122
6.16
.................................................................................................................. 122
6.17
............................................................................................................... 122
6.18
........................................................................................................................... 123
6.19
...................................................................................... 124
6.20
................................................................................ 125
6.21
.......................................................................................................... 128
6.22
.......................................................................................... 129
6.23
........................................................................................................ 129
6.24
............................................................................................... 130
6.25
............................................................................................................ 131
6.26
-
....................................................................................................... 133
6.27
.......................................................................................................................... 135
6.28
....................................... 136
4
6.29
Robots.txt
Robots Meta Tag ................................................................................................ 136
7
.............................................................. 139
7.1
Javascript
............................................................................ 139
7.2
.................................................................................................................. 139
7.3
...................................................................................................................... 139
7.4
................................................................................................ 140
7.5
....................................................................................................................... 141
7.6
.................................................................................................................. 141
7.7
......................................................................................................... 142
7.8
.................. 143
8 ........................................................................................ 146 8.1
................................................................................................ 149
8.2
........................................................................................................ 152
8.3
.............................................................................................. 154
8.4
wikipedia) ................................................................................................................ 164
8.5
............................................................................................. 164
8.6
............................................................................................................... 172
8.7
-
............................................................................................... 172
8.8
................................................................................... 173
8.9
..................................................................................... 173
8.10
........................................... 174
8.11
............................................................................................................ 176
8.12
............................................................................................. 183
8.13
.......................................................................................... 184
8.14
............................................................................ 187
8.15
....... 188
9 9.1
GOOGLE NEWS .......................... 192 -
Google News
192 9.2
Google-
............................................................................... 193
5
9.3
-
.............................................................................. 198
10
......................... 201
11
-
................................. 209
12 214 12.1
....................................................................... 214
12.2 ................................................................................................................................................... 218 12.3 221 12.4
....................................................................................................... 224
12.5
..................................................................................... 226
12.6
........................... 230
13
...... 240
13.1
..................................................................................... 245
13.2
........................................................................................ 259
13.3
.................................................................................. 264
14
........................ 272
15
......................................................... 281
15.1 15.1.1 15.1.2 15.1.3 15.1.4 15.1.5 15.2 15.2.1 15.2.2 15.2.3 15.2.4 15.2.5 15.2.6 15.2.7 15.2.8 15.2.9 15.2.10
........................................................... 281 .............................................................................................................. 281 ................................................................................................................. 281 ............................................................................... 282 ............................................................................................ 282 ............................................................................................... 283 ....................................................................................... 283 .................................................................................................. 283 ................................ 284 ................................................................................................... 284 ................................................................ 284 -per-click.............................................. 285 .......... 285 ...................................................................................................... 285 ......................................................................................... 285 .......................................................................................................... 285 ........................................................................................................... 286
16 SEO CHECKLIST) ................................................................................................. 287
6
17
) ...................................................... 297
16.1.
............................................................................................................ 297
17.1
....................................................................................................................................... 300
17.2
....................................................................................................................................... 301
17.3
....................................................................................................................................... 303
17.4
....................................................................................................................................... 304
17.5
5 ....................................................................................................................................... 306
17.6
....................................................................................................................................... 306
17.7
....................................................................................................................................... 306
17.8
....................................................................................................................................... 306
17.9
....................................................................................................................................... 307
17.10
..................................................................................................................................... 307
17.11
..................................................................................................................................... 307
17.12
..................................................................................................................................... 307
17.13
..................................................................................................................................... 308
17.14
..................................................................................................................................... 308
17.15
..................................................................................................................................... 308
17.16
..................................................................................................................................... 308
17.17
..................................................................................................................................... 308
17.18
..................................................................................................................................... 309
17.19
..................................................................................................................................... 310
17.20
..................................................................................................................................... 310
17.21
..................................................................................................................................... 310
17.22
..................................................................................................................................... 310
17.23
..................................................................................................................................... 311
17.24
24 ..................................................................................................................................... 311
17.25
..................................................................................................................................... 311
17.26
..................................................................................................................................... 311
17.27
..................................................................................................................................... 312
17.28
..................................................................................................................................... 312
7
............................................................................................. 314
8
SEO -
-
-
Webprojects.Ru -
-
400
2000 3000
-
Searchengines.Ru (forum.searchengines.ru)
,
-
9
PROMOpark (http://www.seo-study.ru/project-news/promopark-coupon/). SEO (http://www.seostudy.ru/seo-software/seo-software-promo/). Self Study SEO (http://www.seonews.ru/article/.publication/380/) SEONews.ru. -
www.seo-study.ru e-mail
[email protected] 363-1660
10
1 1.1
-
Search engine results engine -
Crawler -
Indexer
Database
11
-
www.yandex.ru www.rambler.ru www.google.ru
2000 -
-10
-
www.yandex.ru
12
-
-
[Arasu, Cho, Garcia-Molina et al
2001].
-
-
13
-
(www.dmoz.org
http://yaca.yandex.ru.
-
www.rbc.ru
14
1.2
-
15
-
www.rbc.ru.
-
-
-
-
-
16
-
-
17
1.3
-
-
18
-
-
URL).
-
19
-
-
-
-
-
-
20
-
-
-
21
-
http://www.mycompany.ru/blue-widgets.html http://www.mycompany.ru/products/webcatalog/widgets/blue/spec~series9.html
-
22
1.4
SEO (Search Engine Optimization)?
SEO
-
-
-
-
-
-
23
% 59 % % % % -
% %
-
%
-
24
-
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1.5
1997 -
-
HTML-
25
-
the-
26
www.go.com
Google 2000 70
%
27
http://google.com/webmasters/sitemaps/siteoverview http://www.google.com/webmasters/sitemaps/docs/en/about.html. Google Analytics Google Analytics (analytics.google.com)
http://www.google.com/analytics/sign_up.html.
http://pages.google.com
www.gmail.com
http://pages.google.com/-/about.html.
) SEO-
28
-
SEO
-
(
.
29
-
-
.
30
-
http://www.digg.com, http://www.news2.ru, http://www.toodoo.ru, http://www.hotru.net, http://www.electrovesti.com
-10
www.digg.com
-
31
-
(http://labs.google.com
32
2
2.1
-
-
-
-
33
2.2
HTML -
-
1. 2.
-
(validator): http://validator.w3.org/
34
35
-
( )
DOCTYPE http://www.alistapart.com/articles/doctype/
36
2.3
METAMETA-
(*)
Adjacency&Proximity) ( + )
-
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) )
)
)
37
-
2.4
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38
site.com/dir1/dir2/dir3/page.htm);
2.5
39
-
-
-
-
40
Google. 12345678910-
1234-
6%
-
41
2.6
WebGoogle, Yahoo, Yandex, Rambler, Aport
Open Directory http://dmoz.org
http://www.ru
Yahoo (http://www.yahoo.com) Search (http://search.msn.com), Yahoo
2.7
1. Yahoo (http://www.yahoo.com) Open Directory (http://dmoz.org) About.com/Sprinks (http://www.about.com) AOL ( http://search.aol.com) Looksmart (http://www.looksmart.com) MSN Search (http://search.msn.com)
- http://www.au.ru Aport Russia on the Net - http://www.ru
- http://www.stars.ru
MSN
42
1000 Stars, Rambler Top 100. - http://www.data.ru/
List.Ru - http://www.list.ru/ ListS -
2.
HitWise
2007 85,7
Google 65,0% Yahoo! 20,73% MSN 8,46% Ask 3,69% 2,12%
Yandex 48,71% Google.ru 21,8% Rambler 17,21% Mail 5,27% Aport 0,56% WebAlta 0,1% 6,35%
http://www.seo-study.ru/project-news/seo-directories/
www.google.ru
-
http://www.high-search-engine-ranking.com/List_of_Regional_Search_Engines.htm http://www.isedb.com/html/Web_Directories/Local_and_Regional_Directories/
43
-90
44
3 3.1
Google
HTML, SHTML, PDF, ASP, JSP, PHP, XML, CFM, DOC, XLS, PPT, RTF, WKS,
Google
http://www.google.com/addurl/ -2
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, DMOZ (www.dmoz.org). -
45
-
crawl2.googlebot.com crawl3.googlebot.com Google
350
Google
-
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le.
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www.kremlin.ru www.narod.ru/~myhomepage.html,
Google PR
Goo
47
-
(http://toolbar.google.com),
1-10 10-100 100-1000 1000-10.000 ...
1 2 3 4 ...
48
1.
4-5 6 7 -
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http://www.iwebtool.com/
PR
49
k/Local Rank)
-
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50
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Sandbox -
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-
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51
Sandbox? -
1.
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52
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53
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62
<script ...> ...
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63
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4.
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5.
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64
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Blinkx
Rambler Vision
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Google
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65
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http://www.i18nguy.com/unicode/language-identifiers.html
IP-
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66
2.
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67
(Ad Preview Tool
68
4
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. .
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69
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. . Yandex 5 268 464 ,
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http://adstat.rambler.ru/wrds/ , http://wordstat.yandex.ru
http://stat.go.mail.ru.
76
www.wordtracker.com http://inventory.overture.com
Keyword Discovery http://www.keyworddiscovery.com/ Wordtracker http://www.wordtracker.com/ http://inventory.overture.com . Google s Site-Related Keywords Tool
-
Google's Keyword Variations
Site-Related Keywords
77
Site-Related Keywords -
Google
Google
AdWords Google Google
Google
4.3
78
, -
79
-
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Rambler http://adstat.rambler.ru/wrds/wrds.pl http://inventory.overture.com/d/searchinventory/suggestion
Google http://www.seochat.com/seo-tools/keyword-difficulty/
Overture
81
.
-
-
online
82
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83
5 5.1
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Google jpg
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84
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FAQ.
-
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5.2
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Title
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85
http://adstat.rambler.ru/wrds/, http://direct.yandex.ru http://stat.go.mail.ru http://inventory.overture.com
www.wordtracker.com, Keyword Discovery,
86
Title
META-
Title METASEO copywriting.
-
87
http://www.voxru.net)
Survey Monkey (http://www.surveymonkey.com),
Internet
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88
.
-
5.3
,
89
,
5.4
PDFSEO -
-
B2B-
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PDF-
PDF,
Galen De Young MarketingSherpa
90
PDF-
PDF-
-
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PDFAdvanced>Accessibility>,
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91
Properties.
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-
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92
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93
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-
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Acrobat, Document.
Advanced>Accessibility>Add Tags to
94
Advanced>Accessibility>Touch Up ALT-
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Properties
-
PDF-
-
-
-
95
-
-
-
-
-
-
-
-
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Fast Web View -
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96
PDF-
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-
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-
robots.txt).
-
-
-
-
97
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98
6
SEO -
+ TITLE * META* META+ + + Adjacency&Proximity) + H1, H2, H3 + + + + ALT IMG + Anchor text) + * Comment Tag) + + Cascading Stuly Sheets (CSS) + (domain.ru/dir1/dir2/dir3 + + sitemap) GIF + . + + Doorway + + * * * *
IP(
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. .)
99
6.1 TITLE
HTML-
-
TITLE-
-
-
TITLE-
TITLE-
HTML-
<TITLE> TITLE. TITLE-
100
TITLE-
TITLE-
-
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TITLE TITLE-
HTML-
HTMLHTMLHTML-
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TITLE-
Web-
TITLE TITLESEO
TITLE-
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-
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101
-
SEO TITLE , ► ►
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TITLE-
Title
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MS Excel
TITLE-
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102
<TITLE>
-
TITLE-
-
-
-
-
-
103
-
Title-
Title<TITLE>
-
TitleTitleTITLE, META, %, &, *, ?.
1. 1, 2, 3, 4, 5, 6, 7, 8, 9, 0 -
2. a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z 3.
104
-
-
-
,
about, above, according, across, actually, ad, adj, ae, af, after, afterwards, ag, again, against, ai, al, all, almost, alone, along, already, also, although, always, am, among, amongst, an, and, another, any, anyhow, anyone, anything, anywhere, ao, aq, ar, are, aren, aren't, around, arpa, as, at, au, aw, az ba, bb, bd, be, became, because, become, becomes, becoming, been, before, beforehand, begin, beginning, behind, being, below, beside, besides, between, beyond, bf, bg, bh, bi, billion, bj, bm, bn, bo, both, br, bs, bt, but, buy, bv, bw, by, bz ca, can, can't, cannot, caption, cc, cd, cf, cg, ch, ci, ck, cl, click, cm, cn, co, co., com, copy, could, couldn, couldn't, cr, cs, cu, cv, cx, cy, cz de, did, didn, didn't, dj, dk, dm, do, does, doesn, doesn't, don, don't, down, during, dz each, ec, edu, ee, eg, eh, eight, eighty, either, else, elsewhere, end, ending, enough, er, es, et, etc, even, ever, every, everyone, everything, everywhere, except few, fi, fifty, find, first, five, fj, fk, fm, fo, for, former, formerly, forty, found, four, fr, free, from, further, fx ga, gb, gd, ge, get, gf, gg, gh, gi, gl, gm, gmt, gn, go, gov, gp, gq, gr, gs, gt, gu, gw, gy had, has, hasn, hasn't, have, haven, haven't, he, he'd, he'll, he's, help, hence, her, here, here's, hereafter, hereby, herein, hereupon, hers, herself, him, himself, his, hk, hm, hn, home, homepage, how, however, hr, ht, htm, html, http, hu, hundred i'd, i'll, i'm, i've, i.e., id, ie, if, ii, il, im, in, inc, inc., indeed, information, instead, int, into, io, iq, ir, is, isn, isn't, it, it's, its, itself je, jm, jo, join, jp ke, kg, kh, ki, km, kn, koo, kp, kr, kw, ky, kz la, last, later, latter, lb, lc, least, less, let, let's, li, like, likely, lk, ll, lr, ls, lt, ltd, lu, lv, ly ma, made, make, makes, many, maybe, mc, md, me, meantime, meanwhile, mg, mh, microsoft, might, mil, million, miss, mk, ml, mm, mn, mo, more, moreover, most, mostly, mp, mq, mr, mrs, ms, msie, mt, mu, much, must, mv, mw, mx, my, myself, mz
105
na, namely, nc, ne, neither, net, netscape, never, nevertheless, new, next, nf, ng, ni, nine, ninety, nl, no, nobody, none, nonetheless, noone, nor, not, nothing, now, nowhere, np, nr, nu, null, nz of, off, often, om, on, once, one, one's, only, onto, or, org, other, others, otherwise, our, ours, ourselves, out, over, overall, own pa, page, pe, per, perhaps, pf, pg, ph, pk, pl, pm, pn, pr, pt, pw, re, recent, recently, reserved, ring, ro, ru, rw sa, same, sb, sc, sd, se, seem, seemed, seeming, seems, seven, seventy, several, sg, sh, she, she'd, she'll, she's, should, shouldn, shouldn't, si, since, site, six, sixty, sj, sk, sl, sm, sn, so, some, somehow, someone, something, sometime, sometimes, somewhere, sr, st, still, stop, su, such, sv, sy, sz taking, tc, td, ten, text, tf, tg, test, th, than, that, that'll, that's, the, their, them, themselves, then, thence, there, there'll, there's, thereafter, thereby, therefore, therein, thereupon, these, they, they'd, they'll, they're, they've, thirty, this, those, though, thousand, three, through, throughout, thru, thus, tj, tk, tm, tn, to, together, too, toward, towards, tp, tr, trillion, tt, tv, tw, twenty, two, tz ua, ug, uk, um, under, unless, unlike, unlikely, until, up, upon, us, use, used, using, uy, uz va, vc, ve, very, vg, vi, via, vn, vu was, wasn, wasn't, we, we'd, we'll, we're, we've, web, webpage, website, welcome, well, were, weren, weren't, wf, what, what'll, what's, whatever, when, whence, whenever, where, whereafter, whereas, whereby, wherein, whereupon, wherever, whether, which, while, whither, who, who'd, who'll, who's, whoever, whole, whom, whomever, whose, why, will, with, within, without, won, won't, would, wouldn, wouldn't, ws, www ye, yes, yet, you, you'd, you'll, you're, you've, your, yours, yourself, yourselves, yt, yu za, zm, zr
6.2 META-
-
META-
106
META-
META-
META-
META-
HTML-
HTML-
:
<meta name="Description" content=" "> -
-
.
-
-
-
-
-
107
SEO www.seo-buster.ru
-
<META name
description content
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META-
TITLE.
108 META-
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Meta description MetaMETA-
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<META name
description content > METADanny Sullivan META-
HTML
META-
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online-
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109 META<META name -
description content online-
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web-
TITLE-
TITLE
META-
HTML-
META-
TITLEMETA-
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6.3 METAHTML-
META<META name
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110
webMETA-
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.
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META-
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METAMETA-
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keywords
content
,
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META-
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111
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METAMETATitle
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META<META name -
keywords content
META-
<META name
keywords content
-
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112
6.4 (keyword density)
, -
SEO
,
TITLE-
-
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-
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.
113
114
6.5 -
115
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,
,
JavaScript
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-
116
6.7
HTML -
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H1, H2, H3...H6 H1-H6
http://www.w3.org/MarkUp/Guide.
6.8 H1-H6
117
HTML -
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a>
6.9
MBA, SEO, GAAP www.mba-outline.com, www.seo-study.ru, www.gaap-russia.com
2)
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156
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169
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189
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193
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202
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203
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Yahoo Google, Yandex Yahoo
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208
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-
251
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252
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253
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254
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269
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14
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274
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275
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276
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277
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278
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-
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Technorati, Google Blog Search, blogs.yandex.ru
.
279
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http://www.google.com/reader/
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http://feeds.technorati.com/search/seo-study.ru
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280
Google Alerts
Web. Google Blog. Google Groups.
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281
15 15.1
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282
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Future Now (http://www.futurenowinc.com
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283
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284
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286
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287
16 (SEO Checklist)
1.
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http://wordstat.yandex.ru -
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TITLE SEO
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288
private
: seo-study.ru
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