Professional Tarot: The Business of Reading, Consulting and Teaching

Contents

For Barbara and 111 m ~m ory of Kat hleen

Acknowledgments

Xl

Introduction: On the Threshold

xiii

Getting the Mostfrom This Book xiv

Taking the Leap A Scary Proposition

_

1

1

\Vhy Do Hill Want to Be II Professional Taro t Reader? 2 Oil and Water 3

Increasing eo"filiellC€ 5 TIlere's That Word Agai" 6 Become II Lifelotlg Leamer 8 TIle .\1yths of Owning YOllr OW" 811Si1l('5S The Power of Three /1

9

Discoveriflg YOllr Personal Style and Voice

1J

TheMyth 0fCompetitio" and Finding Your Niche as a Reader 18 Are )'im FlIn/IY Abollt M01/ t'Y? 21 D . } rawmg t te Energy of Money to YOIl 24 BUilding Your Taro t Practice The $64,()(}() Question 3 / Cash, Check. or Cllarge? 32

31

viii

CONTENTS

CONHNH

Are YlIU Legal? 88 Lions lIlI d Tigers and Bears, OJ, My The Lmly from Moraine 92 The Otller Sure Thing 93 Bookkeeping 101 97 The Business ofComputers 101 Barter l s Smarter 103 Closing }'Our Business UN

Raising Rd(('s 34 GlIdrarJtt't's and Returns 35 Talking to Cliellts Abollt Fees 35 Relldy. Set. Go 38 Freebie A'lvertising 39 I Nee,1 My Space olD Mi Casa. Su Cmll 41 Tarot to Go 43 The Wind in }ollr Sales ol5 Business 101: The Lew ofSupply and Demand 45 Testing the Waters 46 \\'hIIt'S ill a Same? 48 A Pictllre Is Worth a Thousand Words

Global Tarot .. ,

54

,

-

6

,

57

The \todd Wide Web 58 Metl,oll of Payment 62 Teft'p}I(JIlt' Etilllu·tte

65

Getting Connected 66 Telephe.me Ti"ot 68 Heavy -Duty Cards 69 Sticky Situations 70 At -Risk Callers 71 tu« OM Time- Vers us-Molley Tiling Children elllil the Illlem(( Ask tile Expert 76

4 Th e Business of Tarot

,

107

Teaching-and Learning-Tarot

131

The Workshop Format 132 A PLmn;ng Guide /35 First Impressions /37 Butterflies and Spinning Rooms /39 Difficult Students: The Stuff No One Tt'aches lou / 41 The Ultimate Strategy 144 Calling AU Tarot EIIIhunasts: . . with a Teacher 145 Learning Classes Begin 147 Evaluati"g a Teacher 147 /50

LCIlft/it/g on \ollr O\\'" /~2 n . te Tarot Plateau 15 J

, .. ,.,.,.",, 81

EPilogue'. Thenergy E to Succeed TheRa d

· ··,··· ··· to BII"'ollt 157 Cafgo/J, Take Me \ ~h I way 160 I , eStnwl7/ I: '" "'(> eJar Mealli"R 162 II

Fibber McGee's Closet 8/ O rgelllizinE YOllr Office SPIICC 82 Arc YOll CI Business? 85

, .. , ,

Empowermg . Yourselfas a Student

74

75

,

89

The Unspoken Contract lOS beam ing from Lucy 110 Handle with Care 111 Clients in Crisis 113 The Ten-Minute Reader 124 MytJIS and Mermaids 127

50

Advertising 52 Put Customers First 52 W},ere to Allvertise 53 Whllte\'er Goes Around Comes Around

3

5 Counseling Clients, ,

ix

,

157

x

C O N T f:N T.\

Accepting Changes ill Your It/entity Going Pro with Tarot 165

164

Acknowledgments

Appendix A: The Professional Tarot Reader's Co d e of Ethics .. 167 Dione \\'ilkes$ Ta rot Code ofEthics 167 Append ix B: Tarot Course Outlin es A Sample Tarot Course 169 Advanced and SpecialryTarotCourses 174 Creating TarotLayouts the Easy Way 180

169

Append ix C: The Resourceful Reader

183

Business Books 184 Business OrganiZfilio1lS 184 BooksiMllgtuinesfor Sltlrting and ....laintairung an Online Business 185 TIle Counseling Process 185 0" ti,e \\'i"b 186 Tarot Books and Decks 193

I shall become a master in Ihis art only after II great

dealo[practice.

- Erich Fro mm

No tes

195

Biblio graphy

203

Index ....... .......... ...... ... ............ . .. . . . . . . 209

1signed the cont ract for Professional Tarot in May 200 I. I made steady progress on the manu script unt il September I I. Like the rest of the world. I watched in horror the unfo lding events o f tha t terrible day. About three ....-eeks later, my longtime therapist was killed in a hiking accident. Kathleen fell from a cliff to her death on my birthday. She was my sounding board and objective voice of reason . She guided me through the hills and valleys of wr iting all my books; I dedicated Tarot for theHealing Heart to her. Kathleen's death left a huge hole in my heart . I lost my ability to concentrate and didn't wan t to write m y own name,let alone a book. As I stared at the compu ter screen, all I could ~ was the Tower of tarot: people jum ping from the fiery World Trade Center and Kathleen falling to her death . Writing about a pack of cardsfelt trivial, even absurd. 1slid into depression. T The prospective deadline for the ma nuscript was December 200!. f, here Was no chance 1could finish it because I had n't wr itten a word or Over tw d 0 months. In November I asked Barbara Moore , product eVe!opment d. . coor inator at Llewellyn, for an exten sion. As usual, she

'i

XII

A CK N OWI." I'G M l: N TS

understoo d me: "Take the time you need to heal. Ch rist ine. Start writ_ ing when you feel bette r," I felt no pressu re to "pe rfo rm" fo r a buck and tu rned 01)' full attentio n to ta king care of me. I had some griev ing to do. In early 2002. I resumed wr iting Professiomd Taro t and a fun ny thing

Introduction

On the Threshold

happened: I started to once again enjoy the w riting p rocess. I was loo king at the world th ro ugh a different set of sad de r, but wise r, eyes. I revised almost all of wha t I ha d w ritten prior to September II , and the book is (hopefully) better for it. If Barbara had pushed me to crank OUI a product, I could not have finished the man uscript. Or, if I had completed it, it would have been a joyless obligation. Thank yo u, Barbara. for giving me exactly what I needed when I needed it-time to heal.

J also want to thank Diane Wilkes for her generous co nt rib ut io ns to chapter 3, "Global Tarot," and appendix A, "The Pro fessio na l Tarot

Money is congealell energy, and releasing it releases life's possibi/itiN.

Reader's Code of Ethics." Her web expertise adds depth an d un de r-

-

standing to the ever-changing way we communicate with one another

Ioseph Campbell

and read the cards. Thank you. Diane, for sharing you r lime and talYou've been stu dying the tarot for a lo ng time but would n't dream of

en t with me! T he making of a book is more t han writing a manuscrip t. From

cha rging money for a reading. O r, you have been reading for a w hile

cove r and interior des ign to ed iti ng, type sett ing, an d pro mot io n,

but feel inad equate when confronted with a client in cr isis. If either of

many people wo rk ha rd to get my ide as fro m wo rd p rocess o r to book-

these statements rings t rue, you are not alone. Many peop le d o occa-

shelf. Thanks to th e attentive staff at Llewellyn for seei ng this p roject

sional tarot read ings for money but are stuck on th e t hreshold of developing a professio nal practice.

th ro ugh to complet io n. Finally, to Tim, my h usband , best friend, an d the sma rtest pe rso n I have eve r kn own - your hu mor keeps me hum ble and o ur lo ng talks

There are plenty of taro t books, classes, conferences, and workshops, so a lack of taro t kno wledge is not the p rob lem. Over time, I have con -

keep me sane. T ha nk yo u for loving me enough to always tell m e the

C~Uded that two things ho ld most of us bac k fro m beco m ing pro fes-

truth,

slonal reader s: (1) our ambivalence about chargi ng mo ney for read ing

~he cards, and (2) how to talk to peo ple about the cards-the co unsel-

III

g

d'

.

Im en SIOI1

of a ta rot pract ice.

I~~ a b dgro un d · · psych ology. en ergetic . healing, teach m nursmg,

. fmg,.and the taro t . Th e more I wanted 10 learn about esta blishing a proeSSlOna! tarot ' , . . practice and how 10 cou nsel clients du ring a readi ng , t he more I turned t b ' a ki 0 usm ess, psychology, and astrology books. I beg." s mg, "Wh d abo y 0 I have to use an astrology co ns ulta tio n book to learn ut professional larot pract ices?" XllI

xlv

l N 1 RO DUC T IO N

/NTR(}/)Und t u te charging lot' ",ding, ,ad'" than cha tging lot I - titn ,as good b u,ines pol icy- if you cha,ge pe< readi ', yo o 111 v .. SCll e r rnoti v~t ' , -t'l d (;.' . (IS th' q 10 t"k ' " Ion I S a ell\'" L 'c I ' 11 0 0 " , , .. I J MI·' en 'o t he best of ,. ase;;-by-c.-tse basis, e ~_ • C . II > li t as I \e re " . -h s. onslder lharg ' ~ . . o p lent, you c ~cks I g ,", 1[' :" t J . • to cow YOllr b " (c'.lst$I Oro e aCCou nt anl, charges an d t ' r . ' . C il "arc tl ..' lint' l stated in y r W I' .l - lat servi Le charges. c, ' c Ot t e ell' n t's b. II en policies. A s" a bll~" ness '.11 .. SCll e r rnoti v~t ' , -t'l d (;.' . (IS th' q 10 t"k ' " Ion I S a ell\'" L 'c I ' 11 0 0 " , , .. I J MI·' en 'o t he best of ,. ase;;-by-c.-tse basis, e ~_ • C . II > li t as I \e re " . -h s. onslder lharg ' ~ . . o p lent, you c ~cks I g ,", 1[' :" t J . • to cow YOllr b " (c'.lst$I Oro e aCCou nt anl, charges an d t ' r . ' . C il "arc tl ..' lint' l stated in y r W I' .l - lat servi Le charges. c, ' c Ot t e ell' n t's b. II en policies. A s" a bll~" ness '.11 . the holiday se'] 11. a

a\\ , IV , ,• ~.

u-

ul ot W beco rue th f L:"C III;.\ I read , I N r ,\ Id ',\ . ,' a " •• •o r :>' 11'• • 1 " I po I [ I a a New Age book_ . nL he di ' )' y me f' ne owner part of rnv fee for . ., a 1 1m ~'" TIl c: more I ' . . e. o m da vs I

a nd l labeled my little container "Cood Ka rm a Jar." (vi)' cu

r i.' lI t

;0:.:

c ' rental' v i. h I' ''''Yi ' ~P. iJCL'!. Or . l, I e>.! _. ' ~ ~ I'ectin " c.; ... I h : 1(' service .' I h e aUl d ·ti, ,· " It ,u.: l ... I .J mel ( en uu u 1? v '" ill ' _ .1 " more (IIS~ . '- I.; 't' charge Y ! you e rorui ercn ,• IJr 1) ( rcauer ,; on st fyo ' , u d n hou . r ly 1 ,I U In . ~ }' U ui ng i ~ I ve a II \. read <J il UI n.. .recei ' C wn -r rec ues ". h . l " :> :' cof_ _I • • was t rat each of mv clie ' c , to re I read Io r 11.111, m y L te n ts pu r-

o ge "

p 1 e ~f-''] C' t " t 0 Sit' yo ur " I r j 'J

;S (

I I' 6

I'll;. 's s .c. '0 - arc

he s.: sion.

e y S io ul

r I .tic c. You do n' t

v vs kno

irne ar ointmen t fo r l ayligh: hours only, Jf your lain h the r she w(ll'k s schedule th appo in tment . If th c r n t d esn L wan ' 0 d l his an will meet . do I .It rnuke . ..1 poirumeut,

vo ur c ien ts are if they L I n I; to your office, rented s ace, Or horn yo u are n' t always fami liar 1,\' il: the neighbo rhood yo 'II be ente rr yo u d o o n -site read in gs,

Th e () .()\\'ing pr ccaut ior $ are used when working in your rented space, o r 0 'fice: in 0 her words, when client s are coming t ]cJ H:'

, Ide.rlh wo rk hours onl:' when som eone else is in the build I'our neighb or is ho me ,

Ii you art! the only perso n in the b uilding or you r 11 ho me, call a friend in the presence ( ~ . your client :J friend YOII wil] be calling ,1 0:. 1 the appo in tment is 0 -r Thi caut io n also wo rks when you are in so meone else's Inc. l.ock your door so un invited people can't wan de r in, When c....',............ ren ting an o ffi ce) I always kept the doo r locked. [ h

" and urvcy the neighbor hood. If it lo esn't reel right, ur el i and s P goe..1 meeting at a coffeehouse, 1

tal.: , i with you. Make I at call to a Iriend iu the eli rus ho rne within he client's hea ng range, Th c f phone i you r ink to . L: 0 tside wo rld a nd safety, Never h o use it if :'{IU ) 1: ceive I gel' or yo ur car breaks down

, ltvou haw a cell phone o r las

f,

II

th .io esn 't feel qu ire right . tr ust it and u have a righl to to p a reading at any time for any reason .

1

be lls

()O

the doo rknob ou tside an d the jin gle was a pkas,m

to anno unce my ,-"

' I~" "

r i ral.

the area is we I'It. I wlu Llc' ar ound yo ur I ~ ( k o r on a •xcy c hai a rn am 1dl n't bo:: io use it. Mi se er-rn ke rs d o not like no ise.

• Whe n work ing ar n igh' , make

. good . Keep you I' c ar 111

511 [(:

, ;] n d co n diIIJOn

i the card, or I , ;: :1y years. Jn all tha t lime, I can coun t on .V III r clients h 1\' > \:'(Jp cO[fl 11 I' h . jOttl I 11J110 Iv'1t Just a I e ' ,L

"

' SI7.e .

.

f e ,'

· ] tl r ""l t ca

I'ou'll be prep,u ed tor the sp o n tan e Ity a prole:;slOO.l '

.

ing, Kc.:-p a " taro t-to-go" kit ready a n d you' ll always f n

-

UC( CC in .~ J('" ' 'o u h av lik e to I e ser vin!> I do it If yo " k o peope alldget_ , U e to serve people a nd monev:! . mL: l volu e I' , (. ocsn I ma t, cr. "o r your pro[es. benelicial for ho th of us The law of sup I)' .ln l~ de,1\ od is a careful blendin of y u with th e ne ed , o j olh..: rs. 1t is not (h,nging ah ead wit t il ide

only you love, It is 1 it bivin&up what yo u believe to b e I "

~omeone else. It is ,'.

c rlcc t blend of your need to ex rc: yo'

self \,,'ith vour customer's need to have ac.:;ess to your

S

III exp

and crcatiye tin my opi e geratio overuftc of uppen::.\Se. \etters, and to o many exclam n, I recently saw this ad: "EXTREMELY GlVfE.D PSYCHIC! 1Y INC WILL CHAN GE YOUR LiFE! CAl.L ME TODAYI"' h 1 gi\ted~ As opposed to what? Slightly gifted? One reading \'il l . n life? Ple,lSc. And \"hat's with the capitalization and exclamation po

'Wh ere to Advertise

nv

fell like the advertistO'r was shou ting,at me. People de spi se bei ng hustled . Yon want to promote )''' out goin g overbo ard int o hype. Spiritual hype is re p

Sl

prom ise so met h ing you can' t deli va and d on't e;(aggCI"' \ Remember th at yo ur clientS will know when you are h !> They \" iH also kn ow wh en y o U are tr yin g to help them. -

lie target

vo u pCOt1>ote you",l f " it hont "o<sing the line into h ' p k Neve< c],im to d o wha t yo n "n no t d o. People will r ,

s ~ it inav . () I. may III l work ,'\ i get o n L hu n r I u re " :'F" n is , .0( en j o n wheth 'r ' . . .1:::> o r no ne for

In m ~~

t'

.

0

l~com tlW e '

Put Customers First

•

ss th , tn; ' g cm, ,,,ot by phone, e- rna ii, face - l 0 - fa" at a b o o t r tht ad vert iscu ten is. put putent ial eu>tome rs f rst by fiudi ng o n t w

in 1

k,

0' a

need from yo u ,ight away. Sp",d must of yo U' tim e

under~tand

explain ing wh at you call do for " client. Only aft er pe o ple th at \\,h at you

ff 0

rer

.

.,\ 1Il"

15 , .

th ern. ar th ey ready to hear how qualilied yo u are- Sell yun

t

or

I

11 1

0'

l vo u r

Il l\.

11

an ',', here II '0

I

'~P O r whe n on I ' } O U d ,'peTa td;' , t't"d. I' n" gc ' I diC.:lll lJ I f ll t

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read ers. ;J.n ,J

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th~

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a r,l r

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in adv anc,·· to -

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has !: l' rJ nr~ " Iagic mill power ill it. -

d i ll

rae

Goet he

rer, you I

ill explore phone consultations and having a cyberspace. You'll also learn tricks of the trade from

Wi k . web rnis ress of Tarorl'assage s.com, th e best ta ro t site the11 rrn [ day.

revou rea y for the World Wide \Vcb? It's as simple or comp licated wan t it to be. Comput or 11:': , 11 ' ,logy is constantly changing. . tomorrow's relic. Web sites, e-mail lists, and chat rooms r these reasons, chapter 3 doesn 't cover th e sp ecifics of , Internet advcnismg, CU SiO l II design versus predesigned .[ 'ce providers ' ISPs), learning hypertext markup J•.dec ting gr .cs, lIsing bullet iT) hoard s. signing on r participating in arot chat room s. Instead, you will find that serve as a "broad overview" to get you starred . :II nptions for finding. specific "how to" information h of a search ermine such as Go.com to locate fellow ~nt Us • i . Iu ;se~' u ' . (O-lt-yoursei C T M l . manuals; comm unirv , web" Sin a server \virh a predesigncd page (no required 37

Gl.

fM C

Til ....

T

59

k n owle IS · ,Jf HTML); buying websitc -crea t je n softv a

weaver: o r hit'i g p o fessio nal wei :esigl er th e l ost For a re:lr sue idea of '.\hat is u volv ; n m :;I ' an iUH-JrJ1n~ based on it, please I f T[O;l ell ix ~ fo learn i ng o. ur " ~ ' J

to-date a t press time, 1\'1y own w ~ :),' i iL~ is ~~ en

i d r age, b u t I e 1 c usto m ize it by add i l m 1' \ an 1 know a ' iu ' ·' H T M " C ' gel S, 1 sra r ic r my ow n by re ad in books on th e ~11 1 ,1 too k a noncred it web design cou rse at the local lin;' )i n It

0 11.

a pred

T

lo ts o f questions. \\leb design progr ams, such as those produced by I sivc, take m ega ,1mou nts of hard disk spa ce , and you n

puler, but yo u ha ve unlimited creativity in return.

Iny web

dell" '" •

programs, suc h as FrontPage , d o not require HTML co and yo u can use them if yo u know how to use Windov ' ,

'

in -noe li h

! in pI

111 10" , i

few cre at ive ch o ices in la yout o r d esign, limited spac f r g 311l'1J l:lol. g

no track in g o f visit ors, But fo r $30 a year and m . 1111 ,I

h:lVl!~ "I_o

viceable site that I ca n modi fy a t any time. Since w ri in this'

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rw I n ' I o YO I

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k ll yo u wan t " 0

.. Sl llg' in to

d Jl \' lhi l l~' .

.I t! III vha t ' U ',111 1 Tn d( ' ;1 I '-'V;lJrt It to Jo o k? How

My website is brow ser based. m eaning I do not h; 'e to don'41" _1 tons o f so ft war e to my hard drive o r kn ow file transfer otocol /vl)' serve r d oes aHlhe work fo r me, The drawbacks ar

u \\'('0 p'• , • J S I;; W111!", d f your -Hen ls """n ' "

• IU \ \

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r '• •l ihe tar

illin 10 ," ~ p en d

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rl ,> o/'" r·t ~ ," I)

' or card s? How websi tee I , e~s .vuu mav, f nd it hard to oct I o il merchant ou I , )U "check the vcllow panes under "Credit Cards": . • t> ar s , some cred it p ~ Ies Issue ~;L'J'Chant numbers an d credit card plates. ' '.~; ' .. ally .set: th is as too much o f a hassle, but credit ca rd s are - T ~ ~. aIso en co urage lar ger pu rchases t han . '.rour h client t o use. ~ t out ere diII. 30 d make I o u t-o f-s ta te or gift cc t if . j > rn 1 ., . . r I !Ca te re al omcmcnt It vou sell prod . I h ' , ' t" uc ts sue 1 as h erbs crvs ta ls or c a rts al .I ' , ' , bl h ong WIt 1 your read ings , or teach a class , cr edit card s _ t e way to go. about rvl )erspace: In rernet payment m erhare c . . rner rs - in c. . A few \ ~ aIS 'U~{) tel h . the\' a . bi . ' '~ . . ep o n e tra n sac non s were suspect.

reIf .

oU. low-up is a toll call. I inform the client that the call will i e c \Vhen I re ceive payment and the check d ears, 1 call ,r trIl appointment time s. Vvc select one. On th e day of the ,1p llL III

I

Iltd

now t here r

allks have worked . - out rhei err po ].KI.' CS tor '1 k '11 I fi ( 11 5 WI a. so me-moe online payment "J

ew kinks.

n- -, rget bank til rnv . re." l -

.1

W rat

I

'

10 Iearn how to accept cred it cards

.

er, l : At th . time of this writing, you must not res nt' ~ or C~ P) -, " r . en!" I' mClchant credit, card account.' in . d . t lter;lll . . ' . l1lean S' vo . II d0 not see the customer or the "c.

gil

l1Sa c t I0 J1 , 50

the ink rch a nge carr ies risk,

Gl.

T he m os t interesting th ing I I a rncd I, Ih .1I It ,1 ' a nk, online en card transactions ar c a I }. I ." o f ,1S S ,ll1h- ' I I payi: ~ [or-risk , • ri skier :..0 I" b usin ess i pe rceived r I n c ere- ' c rd COn • ~ bank, ihc hi her yc II' f .- w i] J accept - r~ fi t cu d pa, n I '. J'

yes, pro f s " 1 ,n.l l ta ro t rca i ll g is see n as a h igh - risk cat bank . Take .omfo rt In knnw ing high risk at t he start, an

,I

t ]1 ret ecred III t he ton e o f

·OIi;C.

th e site wh ere lot s o f credit ca rd information is stored. Make 'lure custo m er's in for mation is secure .

LIIl

Electronic cash, such as CyberCoin. is

d

newer form of 0

inc

J

ment. For it to work, both you and your client have to partici] t i system. You have to accep t electron ic cash a nd yo ur client has to e lish an electronic acco un t . T he custo mer ad vances cash into : n ~

tronic wallet" from h is or he r che cking account or credit ca rd 3.d''f,lJl~ Once the money is depo sited into

,)11

a ma tt er at paying via this account

65

electro n ic cas h com pa ni

In'

fees, Becaus ' I inks va l' r o n I heir ph ilo sophy 0 . risk, check out "'er

t

elect ro nic cash acco u n t, it's . to

all)' merchant who accep

(That \" 0 1 td be you.) No Illoney moves online because the mon ey never leav -, system. It is d eposited from your customer's electron ic cash L , JO vo urs , Credit ca rd s ar e still the m o st co m mo n m eans of lIId las

~ht' web, and d e(:! ronic cash co m p,m ies hav e not

yet tak en

h. r

hy storm ." Use a large searc h engine, suc h as Ya hoo.co m o r LycOS.(

t

h o d . it" ; ~ I I possib le! It is rude. If vou ,lI t' I k . , ' u n • , I 'b ·t l ac within one min : ite or vou c.iil. Be sure to c; call because lht y \\,ant e P . d ab ou t n1~' re,l mg . ~ h son 'ho . t ..... l " l)""olnc frust r a ted when \hey reae a per , CIlen II, : .... _, . S r 'I . tl 1 tal'c '\ messa,'e, Plus, answenog i an , ~ 1I11 g. mc.H e 1al ... , v 'ho aroUl1l , ,- I ' '. tl e way you want to go , :> j) " expensive. 11 11$ 1~ ,1 an d serV ICes do va ry. h • 11 ' C rices P , l. ' >- f ' - I cam e uj)on t e When ans wenn g maCllll1 e:, 11:> _, , f oed to lewe a mess,lgt.• hated th em and many peop Ie re liS '

(.I11ml

J

II

izi f r

ail you have the ad vant, ge o f

you message to r your business needs, For exarnpl .a re

I

vacation, appeari ng at "' Ii estival, d osed for p rso nal reasons, accepting new clients, u ....llblJ1f> Yl)Ur ho u rs. ad ding a service or product, celebrating a holiddy I it pu- ge ne rl, or mo vi \;? Of course, answering machines call I Ir n ion I ec u ' I . el crri citv goe~ off or you run out of tap e, but th s on ' ap p e n o ftell , especially jf yo u chec k your m es' . Voice mail rarely malfunctions, but ask about the risks .t!C-I114,;,;l1~1 \ • h lis system cfore buying it. I(

dU

,U1;r' introducto ry specials, going 0\1

, r 'fi em )'011 choose, please keep you r message pro fession al • (ir irn 'ressio ns . rc lasting ones, Make you , greet ing pleasant.

Yyou wil ~

1VO

I :

5t"te when callers c.ln "'",peel a rerum call

at Xpc:::-tilltllll.

( II . I'l} cr t' \:0,' ndcr flll illven Iions when YOU consider how d\' th ,\' are ~or n 'tU":-l m . g I)l\sm ' ess "Po d promptl y rClUrnmg . you r ~. Ius, th :. pr m-ide ext ra secli rit v. After 91l1 , n o one can

It

cd lular ph one . The prices have come down and ne tc fi eve r y budget.

,~I

d I,ng il the , is only a phone call away is rcas:;uring when JJ~ n (l an 1I l1 ram il i ~lr neighborhood, ... l1 lering a home for a

I (,

nl

g

h .

i1 \'Ill~

car trouble, in need of calling lhe psychiatric m because ~'(.Ill r d ien t's problems Me heyo n i the scope ,

68

CH.\ /' / i: ,

Gt.on» :

t

of a reading, or ru n n in g late fo a n : PI .i in t n co u rtesy a nd

Ane th

I'

r i -jnl;

rety wh en usj n

1

11

I

.

, he: i - fr ee

cell , to rte.

corn m nic.uion ~ tim i. [ c p..:fson .

il

'cr. Cn lers C" Il l"' t 's t . 1From Ill V experi' . ence, d" nts d o n't like I n fed that I have hung lip on tl . . _ . . ' lelTI, especiall v, , t e " li l lg wa s di ffi cult ' . Of course - , if the . ... tilm e l~ up, an d you have a c iat terbox on the other end , )'011 (-"11 , .. sav,. "C') ur tinn e IS up now. T ;J k yo u ver y much for calli ng. Best \\:ishcs to You ." Th n hang up the phone. .

Telephone Tarot How yo u set up your readin g space. prepare for phone consul lions. co n tact your sp irit guid es, choose a deck. clear th e cards, select

1

or protect yourself from n ega rive energy is up to you . Refer to . A for on e version

or a

tarot read er's code o f ethics. appen

reso urces for learn ing more ab o ut 900 -tdephone-line reading n ics. Here are so me gene ral tips that l ha ve learned o ver the .

i h . ,O! five m in utes left, ask you r caller if the re are any final rn il L o r q esi ions. .

i

Heavy-Duty Cards By law, yo ur ca lle r m u st b e ei gh teen years old to purchase a re jog. [f you susp ect yo u r caller is a minor, say so, and poUr h ang IIp the ph o ne. Be tter to be safe th an so r ry.

h r

b i::; to be h on est , help ful, an d suppo r tive. Try to rem embe r . akc v card p r .. ent s an op po rtu n it y (0 lea r and grow. C h allenges rna l' us strong T he -. - I they I _. ' t.: LUI( S may 11 0 t tell us what we want to kno w bur

I

C

· [ re\Cd~ wha t we need to k now. Never predict physical d eath o r rophe. 'At' on't have . . .t; tlra t ki I n d 0 'f powe r an d we ha ve no r igh tt ,I,.," y SOlTIeo • J _ ' . I nc e se s rope. Everyo n e can ch a ng e outcomes, a0t

Do yo ur prelim in a ry work ahead o f li m e. M ake ce rtain yot ca ller understand s exactly w ha t yo u ca n a n d can n o t

~

) be

the re ad in g he gi n s. See w hy the FAQ sheet or br zh Ire ff

Keep your fo cu s on the caller. If J,strologicallnfonnation

l~

ful to vou, ask fo r the cal lc rs birth date. Clarify wh e h er be a

u v

, L;

It I

~enera' or spec ific re ading. 1 st art by asking m : sp~r~ J

orne dc!?'r I' bYc IMnglng , " attitudes and behavi.or, c: ' d J C. • ~ see e,u h or an accident , rem ind the ca lle r to take ve r v . re ot herselr'. You sav a nv th i . .- i I . B' ou (can 3 11 say any thing that points her in the rieht l. r,; exn '1 .f I 5 ".. . ' LllJ:'c- II today, get your brakes ch ecked , see 'y o u r

\

ch a p te r 2 is so importa nt?

•

f

. ' h or rnat ion in t e

I mOS

er: t.

Source 10 help me prov ide 10 abl e form p o ssib le, cov er ing what is needed now for the 11

j;

• • • checkup at gi s h , y U1 "31 e cntermg :J tJlIH:' of lett ing go--alw t hing '.cnb ' t ~ I'pOwer I ..- o ice I) a(.k t 0 your r;l IIer so .~he ( aT! face . the n r,; r If. . nel , ' , kc ch an ges w ith co u r age.

71

70 II he (~4 rd s

r · r r uly r in d - bo 'g ' ng. 1 a

.It

h ' p ro h lt '1 is in an , tern

one ca rd at a II th e layo ut, ' '" I

then see \\ 1 i\ significu K C i 11 Ids ' c. th rest ('I read ing i 10 sm a ll xits (If info rm a tio n . . k lo ts or q ti s. [ ,," ay to g~ lI t1y point yo ur clien t nward L trut l w i l u t lu 1'eo her over th e' cad wit it I .. r scarir g er to dea th. vnd d breath e deeply o r relax.tt i

II

thro ughout a

l : 'ff l:lI 1t

Jy

readin g. 'l'

Sticky Situations

t

g o ut or you've been readi ng by phoi years, even' reader ru ns ill 10 U11 leasa nt callers. J have fo u nd that h .ing my callers ' pay fi rst is a gr ' Hl 11 UJ.!, o n t COU II I' o n yo u r so u rce o t incom e, Think . . Own ' . o f it as' }Ol,r s that, us I 'e h Ace of Pe nt acl es YOU a b ildi r:: , '. re III Ing from the .es lim e to .lw i ' a r~ put,ll ion o f excelle nce. establish p a loyal clien tele.

.you r ~ o

t

article s, book o r d eck re views. or o ther promo tion al rnatern [5 1 v~

I11C.

l

(I" e.>ud

1111.

er you se ' IC, IS tr... e. if yo u do (Jr~t:r free read incs I ' . . ''' o ~ ' ma <e It lu I cd tune an tick In l' c plan. - t ~ 1, 1,," ~l e : in Ih c! /., . . 0 · . d '

\Vith o ur gett ing in to specific technol ogy. there are a few rnoi

"Yo u r correspond en ce is im po rtan t to

!

'

be.' a d QC k-eate.-.. .'\.oJ Jl Ie

:

•

,do I [ 5' 11 ,. e on IDe rnercha ndi' . di disci ' ( se or l e d m gs, bu t I carry the followa ier at the bo uon, o f 1 lil J p , , my i orne p age, Please n o te that th e orn ns I' > , '$ I' k . ~ . hi r ~ , ~ e.n! Ill 'S th at Vis ito rs ca n dick and go 6 I",h ted Inl'orm aTion : alIm,de Com ' . I .. . :lll," t f .~ --I:!l.~ sslO n la s llnplemen ted an onl ine privacy rl.' sa eguard chIld " h ~J ·,ml, . '_ 0

ct t(~

,

re n

U1>JIlg t

e Internet. To comply with

~ Prt '@0' Prot~ction Act,(COPPA )J I cannot knowI en les th an 11 f • Onest ' I ' - years a age withoui pa ren tal co n-

t

" l

I "

I•

-

Wl/ 1 me Decepn 'I d K . 1011 IS 13 anna, Pa rents, if yo u to read a!.:>uut I b' ,, I all lew age su )tX.l S, adjust your parent ",]

, nt .lll.l kids

1

,

ts I\'h

no rc'; ' bJ C ' ponSl e lor chIldren who engage in d ecep o do . 0 1 ' . e 19.] ge III active p arenti ng, To read m OTe 1

76

C HA PT ER.3

Gl l

a ro u t children and Inte rn et safety gu id el ines, go directl y to the

1.U

or st U

i.

PRIVACY PAG "-,,,.

_". '

n't

U

Ask the Expert

.'.

t

was qu ali 'ied to write a tech no-ch apter. Afte r a l\, I to o k a t yp ew ritt:r, ca rbo n

p l

1:[', .1

Th e in for m at ion super 1 i ~ ·.... ay co ns iste o f a ca rd cataloj up the fi rst

110 0 1' of

an v lih : ar y. T I e Net was so m ething a

fl ew ove r. Bu t, as the 0 1 I saying goes, w hen in doubt . read

website :l(; fo r c VOL' 1)('g . ln ' a nd

nil> I

•

~.

n ainta

we

b een p ub lished in num erou s m agazi nes. Sh e is the a u th

f the b

Storyteller Tarot. Ar tist A rne ll And o bea u tifu lly expresse.

ane'

ce p t in a majo rs-only d eck o f the same nam e. Diane is (I certified tarot g ran d master in the Amer ica n Tarot its editori al boa rd fo r the

AT~s

t

a

6.

vo u r s e ·' 0 b 1.1..," or l .aney i\.j ' k . , tra ct ive. • l u ' ic 10 I " <J e It easy to rcal' • ' 0 r;J rm.' s can he " . . ", . . . He , USI to u (11 ._ ' , . el y dnnoYlllg . Do ' t Ill , u . nsid er the m a ' . 11 11:' ~ ' nccessar: :l( , )ook 0 I I" . r c eck rev' t'WS·

a I'

I ' D k i l' .

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ern

CHRIS.l r:-; E: T h .1I1 k yo u fo r taki ng th e time to share yo ur ex t:: 1\· . g a we b presence ' d l' g [ .. P1e· me. L:;ta ) ISIHn IS a aun LO ' .'

1 yom (" 1'op l 'en··" I'1St o!.- VI'ha t eve ry ta ro t rca de I' :;' 110 1 J kn

I

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W hat do vou do when someone requests a paid

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'7

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I

if they wo uld bke mo re 'n for m atio n .lbou m)' r at

b

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:'ea1 person. [ tell them tha t I am a ro f ssion 1

l'l{'Jn

eli

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wiI h

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seve ral free co m pu terized. o nline rea di ng sites like T~

t rt, ll,~ rrrttj . }'· 't ' , .r ll" '

Idw "J!y, l)~ (. r ' he read inv. , .1'0 /,1 r ' rI t'li > t: . _ . l lilt W rU?r )'011 want to. .lOt., /I) orr fr,r mg ,'.1 (" readi 11~ The I ' > ' • . ~. . non specijic yo 11 are, the 11I1II, I ( if l kr-')' int o ,Four individ ual needs . i '" . ' d II. tII II 1) :> 111'.5. Prices , • d •1'!1 e " M whet 'l L'r •,/1 ref/{ lino is in i tera ctive o r '_ II1g /S 'I fl/ PIaIt' 4 . C mm . c pr{,oxmuu ";' uvc minutesper card, \lIe CWI crrl1te (.~ ,- '. J . • • , ;. ,I ' . spreaa spccij« to your que)tion(s) or I Ct./l r 0 m" , oJ titI" II . ' .) '} , 0 OW1J7g:

question su ch as, " 15 my

ch eating on me ?" 1 w rit e ba ck a nd give them website a

(l

a,,i.-C t tnonev '

at For anl . : . ~Si5 - ...n). -rr r ~ Il 11, >lI r I"f'll dmg. I chw 'ge % 5.00. If

IM.,It ' _ ' c·ml1 I

back on how many peopk visit he site an d what pag

r' , "

O J 't' , S,, " IfI 'IIC .r JJ) " , tliit , . I 'l,~'

t.

l300k rev iews are m uch less visitcc an deck reviews, an me I1lU,: !' Junger to wr ite sin ce I h ave to read th e b oo k cont inue to write ;hem because I think it's a n im portan t servic

I

t

Or!

ave some form of co rnp ut r

visitors' preference s ~••

or

[l O P

to .~

1

readi ng fees Reference books (ra ro t, .; '( \010£;;', astrology, b u ines«, yo of expcr u .c, NC. ) f

.ettcrhe: , crv

of

you r l'U $ l n c , S

n ~

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d m 1 .h in envelop es C'11' 1at abo ut n oise levels? Wh at ot her hin~ provide to 0 1.1\ ~ yourself feel as co m for table, crcativv. .1I1 I ~ro .IS possible! Mo st imp ort an wh at is th e overall effc . t ot th space? ls j 1 a .;. where you can I good ? A place \\'ht:re y(

I~·.

working? \i you are working rr~;ll·. home, how will yo U ha . . " \ .' h ' I k P -'r" ; ' r It t an d ln k rr u plIOnS! 'V l t 01.11 .1 time C oc ' or su ~ > • comm.itment 10 go to work everv dav, Th e easiest way , "'P\~ r

'

dt.'chm: bu siness hours ,llld stick to them. lt doesn

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t

f

1

it I

ad th~ -. . Ir 1 1.) 11l

.."ftt

IU ..

Are You a Business? l ....aSI ."

1 I 11 Yctor a

I .

buck, and do no planning. adver m en ter toin r But ' " b ' . )OH ve e a pro fessional taro t reader. You found ou t in . . .\~ Ill r..c f

trig, cOlIs idt' F

\\;Jllt to

86

CHAPTER

4

,-r

wanting to b e s iu vincss toget cr. Y u ca n call yo ur tarot '1 It 's time to I ut yo serv ice 3 " , U ~ ess" I f yo u' ll c su r rn ' . om se rv ices wit a I. I pI, nn ing, , I, L lir 13, adverrisi ., coo rdi a ti Il,', ; n ac 0 \ ti l , J d escrib es you, you ' ll f.1I:C' :' 0 11 need : Ir' In wh ich to m ake them.' ],H fra m ewo rk is yo u r bu si ess, " Bu si n ess" is a tuzzv I l rm. A '\ til (

VOu r I

As yo u read .

I I llI g .. LIll I sorneo e wh o "" , J' . Ilt.nu s. am directing t h " ,t III 0[1) 1,10 l t' i ,. l ' ' ,llrSl lJe SS to r yourself as full0

\.O Il Sll f l lll S.

I lI:r{'n f '

, '

.

1'ron de :,eT\' ' .'ll e '

J il l 11 0

•

~ l fl rl Ls lr)" l ("

".

II

hen; Com e' t "

P ~i;t h l b J1 I V ' [ to

~

I)

' . lCensl ng reqUlfCmellts, per-

n I · . ff - . c ) a ed lng your practice.! In fa c I tJ,. I 1" ' 1- aLa It' vd of cit \' lnd ' I ' CO l/nty

a\\' ~ v l l' v II . "

91

~o

lu n J S .ue. j II K.:y' V zst , I; orida, o r 1:'. ' reader II ~ st I rch ~ an entert.riuer's li cct e. In ou thv . em ( , license I " I t' ; ed, but 1 .:;1 r aden ,d- :r' j: '[-0 ' lllI:rtai n m c lIl !l OSe,> oulv' h) ov r .11 1)' I "., nlial ll abi li ':'. In nill \1 her st.) CS. ~'()1I C Lr. .::- ~e m one y ((Jr ... rc.r d i ,; lily if ihe 1 ~';h ' il'"J Sarc par of a r I practice. You ca ll ge ar, In I ma ny F ell ing l WS t' is \ ay. ~u [ D

gOWT11 ll k ' i l t W l

i I le.." yo u arc ir 11,,': ;1 lin g th e ca rds a • a D . o ur giOI., H I1h.S Yis .1 lw: ~ )/~ the he- t • icy. T h e Sl l r~s l way to know if y u're meeting loca l, coun ty, a require : rents is to co n t ac t all ( ; ~ i es and smaller com u nu i : h city h: ' " and cou nties \ ' ere yo will .e prov iding servi e Ii eith er the blue or goY\' .n men pa. es o f yo ur pho ne book; s > sta o ffer J one -stop busin ess pei mit center ). '\ sk if any l icen r pel I arc requ ired. Be prepar ed to explain yo ur tarot read ing SlT tee iu concise and professio n.l l v.. .ay, When co nt acting the city it! r c live, ask if ~1 home occupatio t 1 rni is r~ q,J i red if you in n l mos t u f t '1C readings at yo ur place o f residence. Better yet, 11 Ch amber o f Commerce and obt ain a checklist for start ing a :

reCOJ i; .11 'n

j

bu siuess in }'O U I' ar ea. Rem ember in r hap rer I whe n we looked at co mbinin g t. another service su ch aroma l'hcrapy? A vendor' [icen m ~ req uired of all bus.. inesses mak ing ret ai] sa les of tangible other word s, i(- you sell tho se a rn rn ath er aP)' oils or er clients, vou need ,\ perm it to do so. In most states for
I

" ,~ - III ; (')n1l:years

'

I) US;

st retch -

J.\J. J ." r ,:

C O , : ) ~ 1 \1 te r

or

ffice c [u ip ~

' 111

X-

Boo ks ) m agaz in es.: 0

Photo ", p:,'ing

1

refe r

n:I .i1L·(~ In

n

HI:

Il1DI eri als

Il llln )

your bu sin

t ....',

dm ~ • . '. ell as

Bus iness m eals ( [ N n' ,) 'er use; the I . looks clo sely a

Reimb u rsable m ileage expense. If yo u read th e c rds your ho rne, you can be rei n h rsed for th os e mil s. . ; he rcimbu rsablc lJl ileagc expense, recor the nurn ier your clic 'l. <m el back horne Jgain dod m ult iply that n 11m er b, cur rent IRS-.111 owed rate. At press time it was 17 ce 11 . per For this [0 be a leg iti ma te claim, you must keep accur record s, inc ludi fig da tes and pl,ILCS. ( I don't bo t e too m u ch wo rk . ) p repar ation (Yes, if someone else prep ares your taxes

fee is a tied net iou. ) , Travel related to your p:-Q cssio n a] read in g service. This il

r.ikcs you a bette r read e r O f b usin es ·rs:nn.,- .... as travel \ 0 ta ll )! conferences, wo rksho ps , o r husin ~~ also includes ai r fare , meals , lu leis, ca r rent I 'pew ' m ileage wh e n you travel to rea 11,- ca rd s, as n o t rli any th ing th a t

.

!

.

Ii X , W

and tax [.1[ '

L' t-li-lTJges.

0 11

(0

pin g '

"I'

l11 rc is a hi g di ffe re n ce be tween collecting

kn W I ' !

'rallng rev m e; '111 1 [ I ue profit. and tha t difference is co sts or For ex . . I .. , c, It 16 gre at t rat you m ade $20 0 read in g the I, " bu t if YO" ~ 5 .11.1 o ffice rent is d ue tomorrow, yo u d id n ot m ke In Q _yo 1"' e ollly way to make money, that is, to make a profit. I I r 1bo re nil " I • \ " I will n eed t II gr k th e

'55

• .\h:mh crd ril' s i ll pro fessio n l ta ro t oqj,lll ", ations l'o st . ' related to ta ro t

~

fo r ..\ . ur It..•.a

' .11

.

·(11 ytJ U. r .

.

-

b J

Or Illa n,1t;jj)g personal f1 nan ces an d keep ing trac k

C

98

PTf..

TN fir SIN .' S '

4

of spend i II!,'. , I ry ,1 P rrso l' 1 f 1l.IIKe proFF 1 1 r kc QUICken. Be 3\ at opinions vary g l ':1 1 : o n t he wortl o f accountir ~ a nd fin a nci oh war programs. ] re, reviews of Qu i cl l~o,o k r-ru L t\ 1 i lOTI.CO m < it ranked from f cs ar (do n't bother ) to II\' sta r s t c best). Ask ill iun

before vou buv. Experu ive . f ' rware isn't necessar ' esp . 'ially when you're fir f "rtina out. He "lr ess o f yo u r cho sen Tn tha d, your bookk in , rn sh~ u Id in ciu l ~ a sum m ar y o f your us ines s transaction s i d U ing gross in co m e, credits, and dedu ct ion s. This summary can be

ks.

Invoices a nd receipts document purchases, sa le s, payroll, a n

marion vo u need to reco r d in your books . (You can buy i. ~

) info-, ensi

-

99

IT

',lW:r. l-or more information, please vi....·

he

kee p; 'he, 'IT "su

a ll 1 rece ipt s , 111

1-

-J I Ill ' r o m

~ ss r -npt: : T he inc nn e yo u have received flO111 r o m business .

any '1I1 orri ~

x u III en rs that show the amounts and

o f r u r g ross rec eipts.

le in

I

something as simple as accounting j, u rnals, ledgers, or check o th e r bu siness tran sactions. Invoices and receip ts contain

. entr ies in t

I'

p rr:: r~ .::i; 1 ( ~ 1 1I ' :0

" u )' a nd resell to c us to m e rs, Examples

lu e : ro rna th e rapy oils, b ooks , or any other rnerchandise that v

pu chuse : id resell to your clients. Supporting documents

readv-n~ade

need to sh o w thnt he amount you pai d was for purcha ses.

port the en tr ies yo u make both in yo ur books and on yo~r t . .etur

your bus in ess. Supportin g documents sh o w the amount paid

The key to keep ing it s im p le is to record your bookkeeping int ur

and th

invo ices and receipts at any office supply torc. , It i mportan t to keep copies of i nvo iccs and re ceipts because 11 }' su

tion in a timel y and orderly fash io n , s uc h as every day or e

ry \\

and add up the totals at the end o f every month. Don't th row away an y of you r receipts because they ve ri \ all

. entrres . an d co me 111 ' I" lIK) 1 ' dUlIl .: Ig the rar Ii_ -nt d bookkeeping puie. Thev will also be n eed ed for tax audits. In fact. the IJ S re yo u keep all records for at least five years. rs m~ : i I'l kce t hiIS... I.e t ',~ say it i' ' )fJ 1• ences recommend se ven.;\ I wor k. 11 ) so l t r . va Mv yearly filing fo r 2001 .IS d one .Il1 A prt'1 200 -, .

mends

. .

th~t '

,

il 200') I am lett

records for 1995 CWUl minu s six years } Il1 Apr :

_.

'

five W,HS' worth of records. I ' o n' t know about you, but little bits of crumpled pa

1 n 1ab where u rive me crazy, so 1 o rga n ize. I buy two arge 1;;, en , 'I ' -. d the oth6 e:..-P lope-e ~f p e "lortfoltos ,111d labt: one m COll1 o:: a n _. •...,I~r-: m,lll \.~ eh p ocket by the mon tl:. T h en, . .,·hen I've r~cordl.:

I

>X -

. :.-.: I

ses: The cost you incur (ot her than pu rchases ) to ca rry o n th e arnoun I

W::IS ior

business expenses.

. s 'ts: Th e property, such 3S office equiprnen t or furn irure. \ ich you 0\\' 11 and u se in your busin ess. You need record s to v 'ri : o wnersh ip; you'll use these records to compute the annu al

J p .ia tio n on them. Documents support the gain or loss if a nd "hen you sell the asset s. For exampl e, the va lue or yo ur COIn puter depr cintes every year. 1f you sell yo ur computer an d buy a 11 W

T.

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CH . ·. i' TF..R ./ CHi t l 1C

u-

' e!1 Urn" t i case , 0 r: ~

serv icc' ]. Kee p a

I

I

p m chase o f your

Cl ' P )'

ot

'jl

L

Cll.'S tq mer r t [cad i - nd

b inv o ict: t at you ive

yo ur own re co rd s. "lo tal yo u r i

I

1

Y ar (, r in co m e a ll I

ct I e ( r rec t m ns a n iusine ss ':.\ 1 ~ ~ L' ~ " [I ( I f '( rr I ,~ , rtc ly t ' 1-

I ht.: (l l

li

:1 ~ ev f )' \ ree .

n:LO .-d or he tot.ils , \ 'hilc we' • n receipts . be sure t . , rn e J v , r r I,He o f the ' ClX'I~rl. name an .l ad rt'~S , Ih..· 'a r m o - pay nent , the len l

yea

.111 d "CCP

log . and the

t( l1al

n

.1)":nl ~ n \. Give the top copy to )'

• Depos it i:: f ill:' 111 yo u r custo n er pa yments in the bank. wh nx:t:ived ', )' ca sh (I I check. By doi ! this, you can de terrni

Cil ll

income a t the end of the m o nt ) or year by ad d iue u p al

deposits and ma tching the m to th . sales invoice total . (I I the an inexpensive "For De posit O nly" r ub ber sta rn supp ly stor e. 1 endorst: each check and use the sta m p under

The Business of Co mp ute rs

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