NutraSolutions
January 2011
www.PreparedFoods.com
Emerging Nutrient Benefits page NS3
PRODUCT DEVELOPMENT TRENDS & TECHNOLOGIES FOR FORMULATORS & MARKETERS
Focus on Cereals page 13
Sweeteners and Weight Management page 25
Reduced Salt Market page 31
Flavors of Mexico page 59
Fat and Oil Functionality page 81
R&D Applications Seminar: Fruitful Health page 87
R&D SeminarsChicago Call for Presentations! page 104
page 67
S H A R E D VA LU E S – S H A R E D S U CC E S S Brenntag Food & Nutrition North America is one of the most experienced partners within the food industry, offering a reliable supply of high quality ingredients from all over the world. Brenntag provides attractive tailor-made service packages from product development, on-site technical support and innovative logistical solutions, through to marketing and distribution, that sharpen your competitive edge.
manufacturers in a way that achieves market breakthroughs and generates sustainable, profitable growth. It is a task that requires extensive industry contacts, shared experience, a commitment to finding the right ingredients and the ability to anticipate trends.
America ensures that all documentation and safety requirements are met throughout the entire value chain. We constantly monitor product availability and manufacturing capabilities so that you can be assured of receiving consistent, high-quality ingredients.
These partnerships continue to expand with the addition of a full line of Stevia Extracts from Pyure Brands LLC. This exclusive North American distribution partnership enables both companies to offer our customer base additional products to promote health and wellness with cutting edge technology.
Pyure Brands is a market leader in the production and blending of Stevia Extracts to the Food, Beverage, and Nutritional industries. Brenntag North America and Pyure Brands market a product portfolio that includes Pyure Elite (Reb A 98%), Pyure Organic (Reb A 95%+), Pyure Premium (Reb A 60% 80%), Pyure Select (Reb A 40% - 60%), Pyure Stevioside 90%, and Pyure Blends (Maltodextrin and Erythritol blends).
Pyure Brands shares our commitment to food safety & quality, taking the additional step of employing Eurofins laboratories to retest all production lots before shipment to Brenntag for distribution.
Offering the Best in Products We are committed to building bridges between food producers and ingredient
By carefully selecting ingredients from manufacturers that meet our demanding quality standards, Brenntag North
See Food Master-INGREDIENTS, p. 20
Brenntag North America & Pyure Brands – Your Right Choice for Stevia! Brenntag North America 5083 Pottsville Pike, Reading, PA 19605 Phone 610 926 6100 x 3858
[email protected] www.brenntagnorthamerica.com
O-I glass – see the possibilities in living color. Glass allows the quality of products to shine through while protecting flavor and freshness. When you partner with O-I, there are endless possibilities to add value to your brand with eye-catching and functional glass packaging that enhances your product’s image. Make the clear choice. O-I glass.
Packaging makes a difference. Study reveals key consumer preferences in food and beverage packaging, highlighting ways marketers can break through the clutter. Email
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567-336-8532
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TUNED INTO THE LATEST TRENDS. 21st Century Grain Processing provides creative solutions for customized product applications. Custom Ingredients. Innovative Ideas.© It’s our promise to you and we make good on it everyday. Find out more at 21stcenturygrain.com or call us today toll-free at 877-984-7246. CUSTOM INGREDIENTS. INNOVATIVE IDEAS.
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Helps People Succeed in Business with Superior Information
See archived articles on www.PreparedFoods.com
January 2011 A BNP Media Publication Vol. 180, Issue 1
table of contents new product trends 10
Hitting the Shelves Cereals are the focus of this month’s column. Cereals heat up with chili spices and new oatmeal launches; product positioning takes aim at Boomers; and more.
13
Focus on Cereals New cereals in North America are centering on health and wellness claims, as well as focusing on natural positioning.
17
MarketWatch A new study confirms men prefer beer; sustainable juice packaging; presorted pomegranate arils; and more.
25
Sweeteners and Weight Management Artificial sweeteners could be a significant force in the battle against overweight and obesity, if consumer uncertainties can be overcome.
Cover photo by T. J. Hine
Gelatin and its Hydrocolloid Alternatives Researched 67
Gelatin from mammals possesses unique properties. Alternatives, such as fish gelatin, thermoreversible gels from polysaccharides
31
Reduced Salt Market Food manufacturers continue to reduce sodium content with tactics ranging from stepwise reduction to salt replacers. Consumers’ perception of salt plays a crucial role.
culinary creations 37
Consumer Research—Jolting Coffee
59
Flavors of Mexico Culinary professionals should possess a basic understanding of chile varieties, preparation techniques and understand how to apply these techniques in ethnic and regional U.S. cuisines.
and mixed polysaccharide-based systems, are being researched.
65 4
January 2011
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www.PreparedFoods.com
On the National Menu
ingredient challenges 67
Gelatin and its Hydrocolloid Alternatives Traditional gelatin derived from mammals provides a set of properties that cannot be duplicated. However, in order to offer consumer products positioned for markets such as halal or vegetarian, researchers are working with alternatives, such as fish gelatin, thermoreversible gels from polysaccharides and mixed polysaccharide-based systems.
81
Fat and Oil Functionality: A Little WOW Goes a Long Way Research scientists have been utilizing a new type of double emulsion, known as a water-in-oil-inwater, or WOW, to make foods that are reduced in fat have a remarkably comparable texture and mouthfeel to full-fat foods.
r&d applications 87
R&D Applications Seminar: Fruitful Health Benefits Fruit launches have grown at a fast pace in recent years. From Superfruits, like açai, mangosteen and gooseberry, to the tried-and-true raisin and always reliable blueberry, uses and applications for fruits in health and wellness foods and beverages are endless.
95
R&D Application: Nutrition with Market-ready Ingredients
97
R&D Application: Magnesium—More Needed
99
Abstracts One ingredient supplier makes use of a new texture analyzer; a vegetarian omega-3 ingredient; specialty rice bran; optimal formulation performance; the latest from PreparedFoods.com; and more.
nutrasolutions
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A Section on Solutions for the Development and Marketing of Nutritional Products. Please see www.NutraSolutions.com for more information.
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NS3 Emerging Nutrients
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Research supports new health advantages for well-established vitamins and minerals, as well as pre- and probiotics and omega fatty acids. Such health conditions range from weight management and eye health to cognition and cancer risk reduction.
NS15 R&D Application: A Novel Breakthrough for Women’s Health NS17 NutraNews Expert bone and joint ingredients; refuel and repair with new protein range; grape seed extracts as antioxidants; baobab for dietary fiber; and more.
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Roxlor International 1013 Centre Road Suite 106 Wilmington, DE 19805
p. 302-778-4166 f. 302-999-8155 e.
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new product trends Structural Changes in How Americans Eat & Drink The NPD Group has been tracking how Americans Eat and Drink for over 30 years. Understand the structural changes that occur today and in the future. Identify new opportunities based on current trends as well as think about how consumers behave which will help interpret other research you may have. Find the video under the Trends & New Products section @
FREarE! Webin
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ingredient challenges Minimize the Sodium Without Changing the Flavor In this Webinar, you'll learn about: s3ODIUMSINFLUENCEON&LAVOR s#URRENT+NOWLEDGEON3ALTTASTETRANSDUCTION s/PPORTUNITIESFOR0OTASSIUMTOREDUCE3ODIUM s-OSTRECENTADVANCESON3ODIUMREDUCTION #LICKON
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VISIT THE RESEARCH CENTER ON PREPAREDFOODS.COM Each month, articles, news items and other material relevant to a specific topic and chosen by the editors of Prepared Foods will appear here. We’ll provide customized, beneficial information pertinent to the challenges of product developers. The information will be updated in a timely fashion and will be a valuable, focused resource for your product development challenges.
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“My challenge was to reduce sodium in our new line of healthy flatbread pizzas. I was amazed at the quality of the better-for-you options, and chose a Sargento reduced sodium shredded cheese in a portion-pack for the meal kit…without sacrificing taste!”
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